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Stop paying agencies a percentage of the amount of money that you're spending on Google Ads, meta ads or any other form of digital advertising. This Old Agency pricing model is really just so outdated and to be honest with you, really is just not the right...
Stop paying agencies a percentage of the amount of money that you're spending on Google Ads, meta ads or any other form of digital advertising. This Old Agency pricing model is really just so outdated and to be honest with you, really is just not the right thing to do.
The way that it works as we know is that agencies convince companies that whatever they spend through that agency, that agency is going to take a cut of the spend as their fee. Now this is obviously just not right.
The main reason is, is that the agency is always incentivised to get the client to spend more. They're not really incentivised that the client gets better leads and better quality leads.
They just need people to continue to spend because obviously the more that a company spends, the greater their fee. Look at this for example, I came across a client this week though spending a fortune on Google Ads close on a m...
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Stop paying agencies a percentage of the amount of money that you're spending on Google Ads, meta ads or any other form of digital advertising. This Old Agency pricing model is really just so outdated and to be honest with you, really is just not the right thing to do.
The way that it works as we know is that agencies convince companies that whatever they spend through that agency, that agency is going to take a c...
agencies out there. No one is just so unbelievable and they've got this great technology and this I P and whatever they're promising you that can justify a agency spend like this.
When you're working with an agency to do Google Ads or meta ads or anything else, come to a set fee. That way you protect yourself and you always know that the agency that is working for you is working for your best interest and not for...
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