Last week Google put out a fascinating guide that shows people how to get the most out of Google's AI generative products specifically Google AI overviews and Google AI mode. Now looking at this article there's some really interesting things there but there's also some stuff there that we've been telling people all along.
No.1, Google have told us and they continue to tell us that traditional s C O will work with AEO AI s C o and GEO. No.2, what they have told us is that content still matters.
The type of content that you are writing should not be commoditized. It should not just be the same that everyone is writing.
Write for humans, write something interesting, include high quality images, videos and graphs. What the guide has also told us is that there's some of the myths out there that you can just ignore.
So for example, LLM's dot text Google is saying doesn't play a big part. The...