Topic evidence page
Source-backed creator statements and evidence excerpts related to Site architecture.
As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a custom...
Openked if and when subfolders should be used. If you're not familiar with subfolders, this would be like if you had a blog post under your domain slash blog slash post name. The slash blog would be the subfolder. Now, because you're probably not trying to rank for the word blog, it would usually be better to have the category name as the subfolder, but this...
OpenAs a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a custom...
OpenI wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google h...
OpenAs a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very...
s your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user. Where they won't take you at your word is when you're sharing positive sentiment about your brand. So you saying our customers love us or we have the highest quality products...
I wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google has said, having keywords in your URL can help you rank for those terms now. It's not gonna help nearly as much as having those words in the H1 of your page, whi...
ked if and when subfolders should be used. If you're not familiar with subfolders, this would be like if you had a blog post under your domain slash blog slash post name. The slash blog would be the subfolder. Now, because you're probably not trying to rank for the word blog, it would usually be better to have the category name as the subfolder, but this really isn't that important. In fact, if you only take away one thing from this video, it should be this don't change your URLs. Once your page has been indexed...
But if all pages are at the top level, then no page is important. So my advice is, if you're trying to rank a page for a competitive term, don't put it inside more than one folder. Subfolders can also help you distinguish different types of content or different intents of content on your website. Google will treat each folder as a section of your website, and so if you have different content that speaks to different audiences, it can be useful to separate those by subfolders. Now let's talk about AI like ChatGPT...