SEO vs GEO / contradiction

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Google keeps telling us that G E O. Is just a subset of S E O. I think it was Danny Sullivan who recently said that S E O. Is the big umbrella that G E O. Sits inside of, and I just have to say, that's the complete opposite of the truth. So if you don't know, G E O. Stands for generative engine optimization. It's everything you do to get recommended by large language models. And a lot of S E O's have bought into this idea that G E O. Is just a small part of S E O. Or even that it's not a thing at all. That as lo...

nes. So with that in mind, it should be pretty clear that S E O. Sits inside of G E O. G E O. Is the umbrella. To focus exclusively on S E O. Is to only focus on the final step of the process GEO. And I do hate the term GEO. It doesn't make any sense. But it looks like that's what we're going with. GEO, by definition, considers the entire process, from the prompt, to the large language model, to the search and traditional search engine. Therefore, if you're doing GEO well, you're already doing everything that ma...

GEO is definitely going to become as big as SEO, if not bigger. Here's why. I am the director of an SEO agency, and over the last 6 months we are seeing more and more website traffic from AI tools. But the most interesting thing is that the conversion rate is higher. The people that are searching for products or services with AI tools are actually way more likely to convert. This says a lot about the demographics of people that are using AI tools to search, but also the potential these tools have to really grow...