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SEO measurement / branded filters

Source-backed creator statements and evidence excerpts related to SEO measurement / branded filters.

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Branded traffic should be filtered out when evaluating SEO performance and opportunity because ranking for one's own brand is not the same as non-brand SEO growth.

@@tjrobertson52 · asserts

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start col...

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Related Source Records

Your traffic is down but your SEO might actually be working — here's why impressions matter m...

@@tjrobertson52 · 2026-02-20

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start col...

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Evidence Passages

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start collecting data until it's set up. Just Google. Google Search Console. It's very easy to set up. This is the only way to see what people are actually typing in Goo...
ry website right now, clicks are going down and impressions are going up. If you don't know, an impression means your website showed up in the search results whether or not someone clicked on it. Historically, we haven't really cared much about impressions. All we cared about was traffic to your website. But of course, the reason impressions are going up is because Google is showing AI responses. A lot of people are getting the answer they need in that AI response and they don't need to click on a website. But i...