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SEO evolution / AI search behavior

Source-backed creator statements and evidence excerpts related to SEO evolution / AI search behavior.

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Public Insight Cards

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SEO is not dead, but strategy changes because users increasingly ask LLMs, and LLMs use search engines with more specific queries and inspect far more pages than humans.

@@tjrobertson52 · asserts

SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of rig...

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Related Source Records

Everyone's saying "SEO is dead" but here's what's really happening... 👀 AI just changed the e...

@@tjrobertson52 · 2025-09-23

SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of rig...

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Evidence Passages

SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of right now, not much has changed. However, I do think that most of the SEO community is kind of ignoring the fact that big change is definitely coming. The truth is...