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Risk/avoid / scaled content

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Google warns against many near-duplicate content variations for generative search manipulation and may treat it as scaled content abuse.

@@tjrobertson52 · asserts

Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidanc...

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Google dropped their AI ranking guide & honestly? What they told you NOT to do is the most us...

@@tjrobertson52 · 2026-05-17

Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidanc...

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Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidance starts. Just write for humans. Just write really good, helpful content that humans like, and that's all you have to do. And while there is some true there, it...
rticle, targeting 12 different demographics with 12 variations is very effective and doesn't put you at risk of a penalty. They also tell you you shouldn't be trying to get inauthentic mentions of your brand. In other words, you shouldn't be spamming mentions and recommendations for your brand all across the internet. And the reason, according to Google, is they're already very good at detecting spam, and they can just ignore these pages you're building mentions on. And that's partly true. Google does ignore mos...