Topic evidence page
Source-backed creator statements and evidence excerpts related to Review strategy.
s your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user. Where they won...
OpenAs a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a custom...
OpenAs a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very...
s your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user. Where they won't take you at your word is when you're sharing positive sentiment about your brand. So you saying our customers love us or we have the highest quality products...