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Personal brand / authentic voice

Source-backed creator statements and evidence excerpts related to Personal brand / authentic voice.

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Public Insight Cards

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Algorithms increasingly reward content with personal insights and authentic voice, and people connect with people more than faceless companies.

@@tjrobertson52 · asserts

nds and businesses. This works now because the algorithms are getting more and more pervasive. These algorithms are hungry for content and personal insights, and the more of your true, authentic voice you provide, the more you'll be rewarded. So there aren't many things I would recommend you do based on the behaviour of junior high school kids, but this i...

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My kids' middle school behavior is the perfect marketing strategy 😅 Be loud, shameless, don't...

@@tjrobertson52 · 2025-06-07

I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarch...

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Evidence Passages

I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarchies work in junior high school. As far as I can tell, the key to climbing to the top of the middle school social hierarchy is just to be as loud as possible wit...
nds and businesses. This works now because the algorithms are getting more and more pervasive. These algorithms are hungry for content and personal insights, and the more of your true, authentic voice you provide, the more you'll be rewarded. So there aren't many things I would recommend you do based on the behaviour of junior high school kids, but this is one thing they have right. Be as noisy as possible, have no shame, and don't let the opinions of other people stop you.