Topic evidence page

on-page SEO

Source-backed creator statements and evidence excerpts related to on-page SEO.

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Public Insight Cards

These are deterministic, source-backed cards from the offline export. They are not live AI answers.

Main target terms should appear in H1, meta title, and preferably URL slug; secondary terms should appear in H2s/subheadings.

@@tjrobertson52 · asserts

Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website. The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't tech...

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Related Source Records

How to evaluate an SEO Proposal: most agencies overcomplicate it on purpose 👀 Only 2 things m...

@@tjrobertson52 · 2025-12-12

Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website. The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't tech...

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Evidence Passages

Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website. The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't technical at all. The first is creating content optimized for the terms people search for before purchasing your products or services. The word optimize there can b...
his big list of technical sounding tasks? Well, there's two reasons. One is it makes it look like you're getting a bunch of work for your money, when in reality most of these tasks are one time tasks that don't take a lot of time. And two, it makes it much easier for them to take credit for any gains you have in visibility. Your visibility is naturally going to go up and down based on algorithm changes. And if you're a growing business, your visibility is naturally going to go up as a result. This makes it very...
This is the keyword Personal Injury Lawyer NYC. A keyword like this is a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC you still have low authority site showing up. Nobody knows to look at Goog...