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Migration opportunity / re-evaluation

Source-backed creator statements and evidence excerpts related to Migration opportunity / re-evaluation.

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Major sitewide changes can force Google to re-evaluate a site; if content and authority have improved, rankings may rise when URL continuity is preserved.

@@tjrobertson52 · asserts

I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typical...

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Related Source Records

How to Avoid Losing Ranking when Redoing Your Website: Don't remove pages or change URLs. Goo...

@@tjrobertson52 · 2025-12-27

I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typical...

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Evidence Passages

I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankings in Google and it's always for the same reason and it's entirely avoidable, unfortunately. Typically when I'm talking to these companies, it's after they've already rebuilt their website and lost their ranking. Now typically we can get most of their ranking...
l actually gain ranking. This is because typically if you make significant site wide changes to your website this will force Google to re evaluate the content of your site. So if you've been working on your content or you have more authority than the last time Google evaluated your site you're likely to see a boost in ranking. However, even after learning this I often hear organisations say ah we still wanna remove all these pages cause we want our new site to be clean but with a good site structure you don't ha...