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LLM citation volatility

Source-backed creator statements and evidence excerpts related to LLM citation volatility.

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Across tracked clients, Reddit citations in ChatGPT reportedly dropped by about half in mid-September, showing LLM citation sources can shift significantly month to month.

@@tjrobertson52 · asserts

Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this migh...

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Related Source Records

ChatGPT cut Reddit traffic by 50% but it's still the #1 source 📊 LLM citations change fast -...

@@tjrobertson52 · 2025-10-02

Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this migh...

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Evidence Passages

Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients. One thing...
hese large language models are citing before they make a recommendation. And because very few brands are doing this right now, there's a ton of opportunity.