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Keyword language

Source-backed creator statements and evidence excerpts related to Keyword language.

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Service pages should use the terms real customers search for, not only internal or technically correct terminology.

@@tjrobertson52 · asserts

focused on conveying a specific message or eliciting a specific emotion. And there's nothing wrong with that, but if the visitor can't tell what you're selling, then it's all wasted. Moving on, let's talk about what's most important in each of these three areas. For SEO, what really matters is that you're using the same terms that people are searching for...

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Can you rank on Google without killing your brand voice? Here's how to balance SEO, brand & c...

@@tjrobertson52 · 2025-10-06

I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Be...

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Evidence Passages

I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Because of course, SEO. Isn't everything. So I thought it'd be fun to kinda walk through the conversation that I tend to have with these business owners. The way...
focused on conveying a specific message or eliciting a specific emotion. And there's nothing wrong with that, but if the visitor can't tell what you're selling, then it's all wasted. Moving on, let's talk about what's most important in each of these three areas. For SEO, what really matters is that you're using the same terms that people are searching for when they're looking for whatever this page is about. So this is the page for one of your services. Make sure you're using the term that people actually search...