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Intent matching

Source-backed creator statements and evidence excerpts related to Intent matching.

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Public Insight Cards

These are deterministic, source-backed cards from the offline export. They are not live AI answers.

Titles/content should match the intent of what people or AI systems search for; exact-match keywords are less important than intent alignment.

@@tjrobertson52 · asserts

Blog posts are gonna stop working pretty soon, right? I talk a lot about how effective blog posts are right now for SEO, among other tactics, and one of the comments I get most often is, this is gonna stop working soon, though. Google's changing, AI is getting smarter, and these kind of tactics, we're just not gonna work much longer. We should focus on wh...

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Related Source Records

People have been saying blog posts are dying for 8 years. They've never worked better. Do wha...

@@tjrobertson52 · 2026-05-19

Blog posts are gonna stop working pretty soon, right? I talk a lot about how effective blog posts are right now for SEO, among other tactics, and one of the comments I get most often is, this is gonna stop working soon, though. Google's changing, AI is getting smarter, and these kind of tactics, we're just not gonna work much longer. We should focus on wh...

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Evidence Passages

Blog posts are gonna stop working pretty soon, right? I talk a lot about how effective blog posts are right now for SEO, among other tactics, and one of the comments I get most often is, this is gonna stop working soon, though. Google's changing, AI is getting smarter, and these kind of tactics, we're just not gonna work much longer. We should focus on what's actually gonna work in the future. And this makes sense in theory. A lot of SEOs think this way. The problem is, the future is really hard to predict. I re...
hese days, AI is searching for, it's just not gonna get found. And I'm not saying you need to match keywords exactly. Google's pretty good at understanding synonyms and intent these days. The title needs to match the intent of what people are searching for. The truth is, for the last 20 years, the best SEO strategy has always been to do what's working now. And as I say that, I can hear all the SEO screaming about the Penguin and Panda update, so let me address that one potential exception to this rule. Before 20...
or two years from now with the amount of information we have right now is very unlikely. Personally, I think common investing advice applies here. Time in the market beats timing the market. Obviously, don't do anything that's gonna get you a penalty or make your brand look bad, but otherwise, use the data available to us and do what's working now.