Topic evidence page

Google Web Guide / AI SERP

Source-backed creator statements and evidence excerpts related to Google Web Guide / AI SERP.

1public insight cards
1source records
1creators

Top Creators

Public Insight Cards

These are deterministic, source-backed cards from the offline export. They are not live AI answers.

Google Web Guide is described as an experiment between traditional search and AI Mode, grouping blue links by category with AI summaries.

@@tjrobertson52 · asserts

So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...

Open

Related Source Records

Google just CHANGED search forever with Web Guide. Traditional SEO is dead – here's what to d...

@@tjrobertson52 · 2025-07-25

So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...

Open

Evidence Passages

So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what seems to be the next step in that direction. They're calling it web Guide. Now, currently, you can only see this if you go to Search Labs and enable it. Once you...
ally. The short version is that you want to have as much information on your website about your company and what you do. You want to distribute as much content as possible across the internet representing your brand. And you want to track all the websites that AI Mode and ChatGPT are looking at before they provide recommendations and make sure your brand is mentioned in as many as possible.