Google Search Console diagnostics

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Public Insight Cards

These are deterministic, source-backed cards from the offline export. They are not live AI answers.

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Evidence Passages

Google is now ignoring the vast majority of content online. Let's talk about why this is and how you can make sure your pages don't get ignored. So it used to be that Google included the majority of content online in their index, meaning when you did a Google search, Google was looking through most of the pages on the internet. And that's because there was a manageable number of pages. Eventually, that number became unmanageable. And with ChatGPT and other large language models creating content, it just doesn't...

ides your content is commodity content without even looking at the content. If you go into Google Search Console and you look at your pages report, you might find some of your pages marked as discovered, not indexed. These are pages that Google didn't even bother to look at. They just found the URL and decided now we don't want this in our index. There's two main reasons this might happen. The first is that Google determines it's just not the type of page people would want to find in search. Maybe this is outdat...

ntent and decide never mind. In this case, it could be an authority issue, or it could be a content issue. The more authority your website has, the less critical they're gonna be of the content. But let's focus on the content side, since that's the only one you can address immediately. If Google is crawling your page and determining the content is commodity content, it's likely because it's seen it as generic or thin. Thin just means there's not enough information on the page. Generic has more to do with the str...

If your pages aren't indexed on Google, they're never gonna rank. I see so many of you publishing blog posts, link building, maybe even hiring an agency, and you haven't even checked this one thing. And honestly, this is a big reason why I created the SEO Clinic, because most of you have no idea what's really going on with your website. So Google has an index, which is like a library full of the website pages they show in search results. Most people are just assuming their pages show up here. That's not how it w...