Google Ads / search demand

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Should you run Google ads or should you do SEO? This is a question I get asked a lot. However, I think the framing of the question is wrong. There's a misconception that doing both would mean competing with yourself. I'll explain why that's not the case. But first let's get to the core question. Or really questions. Should you do Google Ads and should you do SEO? The main advantage of Google Ads is it's predictable. It's one of the most predictable forms of marketing. Tell Google how much you want to spend each...

ition? Unfortunately, you pretty much have to run ads. Yes, you can use Google's Keyword Planner, but it's not gonna give you a very clear idea. One step better would be going to Reddit and asking people in your industry what they're paying per acquisition. But that's still only gonna give you a rough estimate. To really know, you have to start running ads. There are just too many variables that are going to determine how much you personally have to pay per acquisition, and the only way to get an accurate estima...

ond the direct sales. It looks like I ran out of time to talk about how this doesn't compete with SEO and whether or not you should be doing SEO, so I'll also do that in the next video.