These are deterministic, source-backed cards from the offline export. They are not live AI answers.
The creator argues GEO differs from SEO because AI systems use query fan-out, inspect many more pages than humans, and often synthesize information from 100–300 pages.
@@tjrobertson52 · asserts
So this is mostly true, but there are a couple ways where ranking in large language models is very different from ranking in traditional search results. So I want to talk about those distinctions. First of all, web linker here. I have a lot of respect for him. He runs the SEO subreddit, really knows what he's talking about, and I think on like 90% of issu...
Replying to @weblinkrRanking in LLMs is not EXACTLY the same as ranking in traditional search...
@@tjrobertson52 · 2025-08-03
So this is mostly true, but there are a couple ways where ranking in large language models is very different from ranking in traditional search results. So I want to talk about those distinctions. First of all, web linker here. I have a lot of respect for him. He runs the SEO subreddit, really knows what he's talking about, and I think on like 90% of issu...
Is ranking in large language models like ChatGPT the same as ranking in traditional search engines? In other words, is GEO just SEO in a fancy costume? I have multiple videos talking about why I think GEO is in fact different than SEO. However, I've now upset a lot of SEOs who say it's the same thing, but I wanna Steelman their argument and then I wanna provide a helpful metaphor that might clear up the misunderstanding. As many SEOs will point out, when you do a search in a large language model like ChatGPT, it...
ve a section for gluten free cereals, but probably not enough room for your gluten free, high fibre cereal. Now, I don't know enough about cereal to know if this analogy actually tracks, but let's just say your product is too specific to make it onto grocery store shelves, and therefore this is a bad strategy. Now, let's say something changes overnight, and all of a sudden all the grocery stores have not one, but 10 cereal aisles. 10 aisles devoted specifically to cereal and one entire aisle just to gluten free...
ddenly, it's worth making hyper specific content. Even if you can't rank on page one of Google, it makes sense to get your company mentioned on third party websites that might not rank on page one of Google and might not link back to you. AI is exploring dark corners of the internet that no one cared about with traditional search engines before. So I still think there's more that we don't know than we do know, but things are definitely changing. Yes, SEO still works. SEO is still important. You do have to show u...
So this is mostly true, but there are a couple ways where ranking in large language models is very different from ranking in traditional search results. So I want to talk about those distinctions. First of all, web linker here. I have a lot of respect for him. He runs the SEO subreddit, really knows what he's talking about, and I think on like 90% of issues we agree. On this one it seems like there's some disagreement, or maybe there's just miscommunication. So let me kind of lay out what I see as the difference...
ls will look up to 300 pages. And they're gonna synthesize the information across all of those pages. So, yes, you do need to be found on those 100 pages. But one, it doesn't need to be your website. They're just looking for information about your brand. So as long as you're mentioned on those pages, that's enough. That's a big shift from traditional search engines, where we really cared about your website ranking and getting links. Now we just care about all the websites that are showing up mentioning your bran...
ng on the broad, short competitive terms, but think about all the long tail terms that are very specific to a given searcher or that might show up in a query fan act. And now a lot more traffic is going to be going to pages like that. Right? So that changes your content strategy a little bit. But also it should change your outreach strategy. You should be monitoring all the websites that these large LinkedIn models crawl, cause you want to be mentioned as much as possible. If you're mentioned more than your comp...
Cookie preferences
We use necessary cookies to run the site and optional cookies to understand what pages are useful. You can accept all, reject non-essential cookies, or manage preferences.