These are deterministic, source-backed cards from the offline export. They are not live AI answers.
Middle- and bottom-of-funnel content such as buying guides, comparison articles, top lists, and transactional pages may matter more for LLM recommendations than purely informational posts.
@@tjrobertson52 · asserts
are purely informational. This is what we would call top of the funnel content. This content never really performed well, even in traditional search. But at least in traditional search, it brought people to your website, and from there, you might be able to convert them into customers. When a large language model is pulling information from your website,...
Your blog posts are training ChatGPT to recommend your competitors 😬 Here's what actually get...
@@tjrobertson52 · 2025-10-13
Blogging has always been an important part of SEO, but that's been changing a lot lately because of AI. Even today, implementing an SEO campaign that didn't involve blogging is pretty much unheard of. What's changing are the types of blog posts that are effective and the method we use to write blog posts. Over the weekend, I did an audit of a website that...
Blogging has always been an important part of SEO, but that's been changing a lot lately because of AI. Even today, implementing an SEO campaign that didn't involve blogging is pretty much unheard of. What's changing are the types of blog posts that are effective and the method we use to write blog posts. Over the weekend, I did an audit of a website that has become really the leader in their industry for information around their product and service. One thing we do with these audits is we run about 50 different...
are purely informational. This is what we would call top of the funnel content. This content never really performed well, even in traditional search. But at least in traditional search, it brought people to your website, and from there, you might be able to convert them into customers. When a large language model is pulling information from your website, all that matters is whether or not they recommend you. And so most SE0s that have been paying attention are switching to middle of the funnel and bottom of the...
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