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Freshness / year modifiers

Source-backed creator statements and evidence excerpts related to Freshness / year modifiers.

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Public Insight Cards

These are deterministic, source-backed cards from the offline export. They are not live AI answers.

Including the current year in blog titles can improve CTR and may help LLM/search systems that include the current year in their retrieval queries.

@@tjrobertson52 · asserts

This is your reminder to update all your blog titles that say 2025 to 2026. Let's talk about why this is so important and the right way to do it. First of all, if you're not already including the year in most of your blog titles, I highly recommend you start doing that. This has always been an effective strategy for increasing click through rate in Google...

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Related Source Records

Should you add the year to blog posts? Yes. If yours say 2025, update them. LLMs search with...

@@tjrobertson52 · 2025-12-26

This is your reminder to update all your blog titles that say 2025 to 2026. Let's talk about why this is so important and the right way to do it. First of all, if you're not already including the year in most of your blog titles, I highly recommend you start doing that. This has always been an effective strategy for increasing click through rate in Google...

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Evidence Passages

This is your reminder to update all your blog titles that say 2025 to 2026. Let's talk about why this is so important and the right way to do it. First of all, if you're not already including the year in most of your blog titles, I highly recommend you start doing that. This has always been an effective strategy for increasing click through rate in Google search results, which in turn can improve your rankings. However, with large language models, it's 10 times as effective. This is because when someone asks Cha...
oogle's point of view, when you change the URL, you've removed that page and created a new page. If the URL already contains a year, you have a difficult decision to make. If the page is receiving a significant amount of traffic, I would leave the old year in. Otherwise, I would recommend changing the URL, removing the year, and then setting up a redirect from the old URL to the new one.