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Conversion design / distraction

Source-backed creator statements and evidence excerpts related to Conversion design / distraction.

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@@build_in_public · 1

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A prettier video-background signup screen converted worse than a plain gray background because the video distracted users.

@@build_in_public · asserts

Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. L...

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Which version drove more signups? Ring tested two create-account screens. One used a boring g...

@@build_in_public · 2025-11-22

Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. L...

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Evidence Passages

Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. Less people created accounts because they were distracted. The grey background got more people to create accounts. There are actually times when boring marketing...