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Channel fit / inbound vs outbound

Source-backed creator statements and evidence excerpts related to Channel fit / inbound vs outbound.

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Businesses can waste budget when channel fit is wrong; inbound works when buyers know what they need and search for it, while outbound/social works better for defined audiences or needs that must be introduced.

@@tjrobertson52 · asserts

I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you kno...

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Related Source Records

💸 $6k on social media = 0 leads?! 😱 Learn when social media marketing works (and when it's a...

@@tjrobertson52 · 2024-07-25

I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you kno...

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Evidence Passages

I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you know what kind of marketing is going to work for your business? We have to talk about inbound versus outbound marketing. Inbound marketing means That the client is...