Topic evidence page
Source-backed creator statements and evidence excerpts related to Case studies / AI recommendations.
I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near t...
OpenYou should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to priorit...
OpenI wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you wan...
OpenYou should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to priorit...
OpenI wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you want one page for every keyword you're trying to target. And that's not changing anytime soon. That's still really important for AI search. But there are a handful...
I to give to the user. The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near the top of that page. I recommend giving a summary of some of the best things people tend to say about your brand, and then below that just include ten or more o...
ed one week free trial. Large language models love these kinds of pages. That's because these models are looking for anything they can to differentiate you from your competitors. So make sure you're giving them all the context possible to help them be an effective salesperson for you.
You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to prioritize getting case studies for my clients. While this advice might not apply to every business, I do think it applies to most of them. Now, case studies have alwa...
ation by default. And the second is that Google's getting a lot better at ranking content that shares personal experience and true expertise. This is something I've been trying to do for years, but only recently have I really seen it working. Weaving relevant case studies into your existing content allows you to write from a position of expertise and authority. And while I don't have any research to back this point up, anecdotally it does seem to be ranking much better.