Topic evidence page
Source-backed creator statements and evidence excerpts related to Brand mentions / AI visibility.
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three...
OpenChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came f...
OpenChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came from and they did not get a response. I think it's pretty clear where the number comes from though. It comes from opening eyes initiative to promote themselves a...
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three positions. Otherwise you're gonna get little to none of that search traffic. Large language models change things in two fundamental ways. If that same person g...
best strategy is to create as much content as possible, get as many people talking about your brand online as possible. As I've said before, the noisiest brands are going to be the winners.
Right now the entire SEO community is talking about what it takes to rank in AI like ChatGPT or Google's AI mode. And one common sentiment that I see keep coming up is that ranking in AI is exactly the same as ranking in Google Search. Because of course, these large language models use search engines to determine recommendations. So for example, ChatGPT will run a search using Bing when you ask it to provide recommendations on businesses. Of course, Gemini will use Google. Therefore, the rationale is that you sh...
players on mobile device while standing in line. No human would ever search that way because they understand that it's very unlikely there's an article with that title. These large language models search that way all the time. It's also easier than ever to create high quality content at scale. So that's one way SEO is changing, is it's suddenly worth it to make content addressing these hyper specific queries. And regarding the first point on brand recognition, it's now more important than ever that your brand is...