Blog strategy / conversions over traffic

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Blog posts are the most effective form of digital marketing right now, and if you disagree with that, I'm gonna argue that you just don't know how to pick the right topics. Don't worry, I'm gonna show you how. You might have heard that no one reads blogs anymore and that AI just summarizes the information so no one actually visits your website. And yeah, that's essentially true. But if you're an actual business that sells an actual product or service, you don't need website visits. You need customers. Unless you...

ge models search for. Now I have another video detailing my process for tracking the kinds of topics that large language models tend to site and then identifying similar topics that you can write on. But I know most of you are too lazy to ever do that, so I'm just gonna give you the topics that tend to work best. Each of these topics is really a template that you could make ten or a hundred topics with. And you should. My favourite topic is how to choose the best X for Y, where X is one of your products or servi...

tle of the article. How to do that will have to be a separate video. But number two, it has to explicitly recommend your brand. Simply ranking or showing up in large language models isn't gonna help you if it doesn't recommend your brand. Now, some brands worry about having dozens of articles on their blog that start with how to choose the best, and you might wanna space them out a little bit. But the truth is, it's very rare that a human will ever go to your blog. Typically, when a human sees one of these blog...