Topic evidence page
Source-backed creator statements and evidence excerpts related to AI search ethics / paid influence.
e clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as...
OpenIt's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast major...
OpenIt's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast majority of their money through Google ads. Over the last year or so, it's been funny to hear people speculate about how Google's gonna make money with AI, since it'...
e clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as ads separate from the rest of the AI response. The worst case scenario would be if brands could pay Google to be recommended by the AI response without a clear...