Topic evidence page

AI Overviews traffic impact

Source-backed creator statements and evidence excerpts related to AI Overviews traffic impact.

1public insight cards
1source records
1creators

Top Creators

Public Insight Cards

These are deterministic, source-backed cards from the offline export. They are not live AI answers.

Ahrefs study is cited to claim top Google rankings have lost about one third of clicks after AI Overviews, increasing zero-click searches.

@@webhivedigital · asserts

As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks...

Open

Related Source Records

Here's what AI's impact on SEO actually looks like as we round up for 2025. There's no denyin...

@@webhivedigital · 2025-11-17

As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks...

Open

Evidence Passages

As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic. And that...