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AI operations / context curation

Source-backed creator statements and evidence excerpts related to AI operations / context curation.

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AI marketing quality depends heavily on curated context such as brand data, industry information, analytics, ads accounts, and website access.

@@tjrobertson52 · asserts

struction, I'm referring to what historically we've called prompts or guidelines and what we're now turning into skills. And when I say context, I'm mostly referring to data and information around the respective brand and their industry. A lot of this still has to be curated manually, but more and more of it can be fetched automatically by the A I. Using...

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I run a marketing agency and I'm telling you — agencies as we know them won't exist by 2027....

@@tjrobertson52 · 2026-03-12

A year ago, I predicted that digital marketing agencies as we know them today will be obsolete by twenty twenty seven. Today I want to talk about why I'm more confident than ever this is true. And by the way, I run a digital marketing agency. AI is already better than the average SEO at SEO. But to be honest, that's not saying a lot. More importantly, wit...

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Evidence Passages

A year ago, I predicted that digital marketing agencies as we know them today will be obsolete by twenty twenty seven. Today I want to talk about why I'm more confident than ever this is true. And by the way, I run a digital marketing agency. AI is already better than the average SEO at SEO. But to be honest, that's not saying a lot. More importantly, with the right context and instruction, AI is already about as good as any SEO. So please don't start taking SEO advice from ChatGPT. It'll give you a lot of good...
struction, I'm referring to what historically we've called prompts or guidelines and what we're now turning into skills. And when I say context, I'm mostly referring to data and information around the respective brand and their industry. A lot of this still has to be curated manually, but more and more of it can be fetched automatically by the A I. Using something like an M C P. Or C L I. Building these systems just takes a lot of time and iteration. And curating this context is a never ending process. But once...
account manager. They'll still want a human they can talk to, they can walk them through things. But other brands will choose to just turn that over to A I. Either because they prefer it or because they can't justify the cost. What's crystal clear is that essentially all of the hands on tasks need to go to A I. Market research, drafting content, managing ad campaigns. And if you have the budget, you might want to hire one of the top experts in the world to work on these tasks. But I guarantee they're gonna be us...