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AI discovery / search behavior

Source-backed creator statements and evidence excerpts related to AI discovery / search behavior.

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Business discovery is shifting from simple Google-style searches toward conversational LLM sessions where the model runs multiple, more specific searches based on user context.

@@tjrobertson52 · asserts

rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three...

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10% of search goes to ChatGPT - here's what that actually means for your business and why the...

@@tjrobertson52 · 2025-12-06

ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came f...

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Evidence Passages

ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came from and they did not get a response. I think it's pretty clear where the number comes from though. It comes from opening eyes initiative to promote themselves a...
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three positions. Otherwise you're gonna get little to none of that search traffic. Large language models change things in two fundamental ways. If that same person g...
best strategy is to create as much content as possible, get as many people talking about your brand online as possible. As I've said before, the noisiest brands are going to be the winners.