Topic evidence page
Source-backed creator statements and evidence excerpts related to Agency deliverables.
m. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaign, it's really painful to leave that agency. And I know from experience there are a lot of agencies out there, maybe even the majority of agencies, that are making their money primarily by convincing their c...
OpenHiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to ide...
OpenHiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to identify any potential red flags. First, it's important to understand who's running this agency. Typically this is gonna be the founder, but whoever's running it i...
's a good chance they're gonna waste your money. And finally, you need to make sure you have a way to hold them accountable. And there's actually two ways that you need to hold them accountable. Performance and deliverables. Now, you shouldn't expect them to tell you exactly how many customers they're gonna get you. Marketing is inherently unpredictable. But they should be able to tell you how they're gonna know if the campaign is working or not. And good marketers don't assume that every initiative is going to...
m. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaign, it's really painful to leave that agency. And I know from experience there are a lot of agencies out there, maybe even the majority of agencies, that are making their money primarily by convincing their clients that they're getting something they're not getting. And that's why you should track deliverables. You should know exactly what work your agency is doing...