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Accordions / visible content experiment

Source-backed creator statements and evidence excerpts related to Accordions / visible content experiment.

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An experiment is cited where fully visible FAQ/content text received 12% more organic sessions than the same text hidden inside accordion tabs.

@@build_in_public · asserts

According to Faqs, make websites do worse in SEO, an experiment was done to test the performance of text within tabs versus text that's fully visible. Text within tabs, fully visible. This is an accordion element. These drop down. This is the drop down already visible. The version with text fully visible got 12% more organic sessions than the text hidden...

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Accordion FAQs make websites do worse in SEO. An experiment was done to test the performance...

@@build_in_public · 2025-09-19

According to Faqs, make websites do worse in SEO, an experiment was done to test the performance of text within tabs versus text that's fully visible. Text within tabs, fully visible. This is an accordion element. These drop down. This is the drop down already visible. The version with text fully visible got 12% more organic sessions than the text hidden...

Open

Evidence Passages

According to Faqs, make websites do worse in SEO, an experiment was done to test the performance of text within tabs versus text that's fully visible. Text within tabs, fully visible. This is an accordion element. These drop down. This is the drop down already visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs version. From a user experience perspective, people just want their answers fast. When it's dropped down like this, they get their answer really...