I wanna talk about a black hat SEO tactic that's becoming more common recently. It's called CTR or click through rate manipulation. This is a tactic that can help you rank higher in Google search results, but it breaks their terms of service. And yes, it really can work. So I wanna talk about what it is, how it works, and why I still recommend against it.`n`nIf you've ever seen a competitor suddenly start ranking at the top of Google despite having worse reviews, less authority, and worse website content, there's a good chance they were using CTR manipulation. This is typically going to happen in the local map results, but it can also happen in Google's blue organic links. So what is CTR? This is when someone sends a bunch of bots to search Google for a keyword you want to rank for and then scroll down Google search results and click on the website that you want to rank. And if you do this enough, you can trick Google into thinking that people really like this brand or company for that particular term. And as a result, Google will move you to the top of the search results. This is the same algorithm Google uses to catch trending brands or stories. The number of simulated searches you need to send depends on how many searches there are typically for this keyword. But the first thing to point out is that this is a temporary lift. As soon as you stop simulating those searches, your rankings will return back to where they were. The second is that Google's getting better and better at detecting this kind of bot traffic. And so unless you're doing it in a very sophisticated way, there's a good chance Google's just going to filter out that information. But the main reason I highly discourage people from using CTR manipulation that if Google catches you, they can completely rem

What is CTR Manipulation? If your competitor suddenly outranks you with worse content, they might be using bots to game Google. Here's why that's a terrible idea 👇 #SEO #GoogleMaps #BlackHatSEO #DigitalMarketing


r out that information. But the main reason I highly discourage people from using CTR manipulation that if Google catches you, they can completely remove you from Google Maps. And this can be devastating for a local business. For most local businesses, your Google business profile is more important than your website. And this is becoming even more true as people more often get their recommendations from large language models. These models often pull information from your Google Business profile. So what if you don't have a Google Business profile and you aren't a local business? There's definitely less risk in that case. However, a lot of people have reported this tactic backfiring. The theory is that this bot traffic is low quality, not spending time engaging with your website. And if Google is using those engagement metrics to determine ranking, that could have a negative impact. Now, SEO's debate whether that's true or not. Personally, I choose not to mess with anything that might get me penalized by Google. If you decide to roll the dice, just know you're playing with fire. Do you want to report one of your competitors? Make sure you're confident that they're using CTR manipulation. Or something similar. Then you'll next have to determine if they're using this to increase their rankings in the local map results or in the organic blue links. CTR is more commonly used in the local map results as that's where it's most effective. To report someone for this, you'll have to use Google's business redressal complaint form. And if you suspect that they're using CTR to influence their organic blue links, you'll have to use Google's Search Quality User Report.


Google Search Console is starting to show you traffic to your social media channels. I wanna talk about why I'm so excited about this and why social media is becoming more important for your SEO campaign. So over the last year or two, Google has added more and more social media posts to their search results. Instagram posts, X post videos like TikTok, YouTube, LinkedIn posts, LinkedIn articles. The post from nearly every social media platform can now appear in Google search results. And especially for smaller brands without a lot of authority, it's typically much easier to rank for competitive terms with a social media post than it is from your own website. This is often called parasite SEO and it's very effective. Right now. Large language models also love social media posts, especially Reddit and Facebook groups. We've never really been able to see what traffic we're getting from Google Search to these social media channels. If you don't know, Google Search Console is a free tool that lets you see traffic from Google's organic search to your website. It shows you what people are actually searching for, where you ranked and what pages got clicks. It is by far the most actionable data available to you as an SEO. we'll finally have that same data for our social media channels. But the reason this is so exciting is because almost no one is optimizing their social media posts for Google search right now. Often times all you have to do is put the keyword you want to rank for at the front of your title or caption. We've been doing this for our clients lately and while it doesn't always work, it is surprising how often we can get on the page 1 for a fairly competitive term. And these are from channels that have almost no following or views. However, having data from Google Se

How to rank social media posts in Google Search - Google Search Console now tracks your social traffic! Put keywords at the front of captions to rank. Almost nobody's doing this yet 👀 #SEO #SocialMediaSEO #GoogleSearch #ContentTips #MarketingHack

Social posts / search visibility
Social SEO / Google Search Console


t on the page 1 for a fairly competitive term. And these are from channels that have almost no following or views. However, having data from Google Search Console to see what terms people are actually searching for before seeing these posts in Google search results will be a game changer. Right now, you can only add social media channels if Google themselves identifies the relationship between the channel and your website. But it looks like eventually you'll be able to link them yourself.


This personal credit company launched an app. It was a competitor to Tinder. You could only join if your credit score was over 675. And this went viral because it annoyed some people. Some people loved it. Others just thought it was plain interesting. So it went viral. It was getting all these links. But kicker, they never actually built the app. The journalist never even tried it. But it looked like it was real, but it wasn't. They didn't build it. They just had to announce it. And that announcement went viral and attracted all these links. So you can even do a viral stunt like this. Linkable assets are so exciting. An asset that is cool, useful, interesting. And websites, other websites give backlinks to it, which increases the domain authority of the website with the linkable assets, so that website can go after more competitive keywords.

Getting backlinks on easy mode #searchengineoptimization #digitalmarketinghacks #growthhacking #backlinks


This guy added a TLDR to his pages to increase conversion rate by 33%. For articles, he added a short 2 to 3 sentence summary at the top. The summary gave the main points right away. For product pages, he wrote a summary of the product's features and benefits, placed right under the title. The short 2 to 3 sentence TLDR this guy saw an increase in conversions of 33% across articles and product pages. People want to make faster decisions, there's less confusion, it's a better UX, it's a better user experience. Someone in the comments even gave a TLDR in the page title. The main answer was right there, but people still clicked into the article to read it. TLDR method is similar to bottom of funnel Search Engine Optimization, which has a very short description of the product right in the hero section. People want their answers fast. The TLDR is a great addition to any SEO strategy.

How to increase conversions by 33%.. (Srs) #searchengineoptimization #conversionrateoptimization #digitalmarketing #growthhacking


Okay, I just got a call from Mr Rutter. We had them out yesterday to do a little drain cleaning. So I get this phone call and they're like, oh, hey, this is Mr Rutter. We're just following up to make sure that you, you know, you have the guys out yesterday. I hope everything was good. Were they able to answer all your questions? I'm like, yeah, everything was good and you, you got your invoice. Every, any questions about that? I'm like, no. And so then she says, and this is the magic. She says, okay, well, uh, you know, the guys really appreciate getting any uh, online reviews. You can go to our Google listing and leave us a review. They would really appreciate that. So, uh, you know, thanks so much. I'm, I'm thanks for using Mr Ritter. We really appreciate it. So the personalized phone call is so smart if you want to get reviews. And let me show you something. I was just like, how many reviews does Mr Rutter have? Look at this. Alright, so I searched for uh, you know, Drain Cleaning Edmonton and you can see Mr Rutter is like right in the top here like, but look at the difference like clog zap drain cleaning 53 reviews. Uh, CSL sewer cleaner 52 reviews and Mr Rutter 2.5, 1,000 reviews. What the hell? And so I clearly their strategy is working and you know, you might wanna consider doing it yourself. It's so clearly this is a very smart strategy. And if you want more reviews, you might wanna do this too. Follow for more tips.

If you want more reviews, call your customers. Seriously. A company d...


She said, it's just a little too late, a little too long And I can't wait, but you know, all the right things to say You know it's just a little too late, you'll say, you drew my life face You don't like me, you just like a chair, to be with It doesn't matter anyway, you know it's just a little too late You know it's just a little too late, you know it's just a little too late

You don't need fancy SEO reporting tools. All of these Google SEO tools are free and give you all the website analytic reports you need for stronger SEO in 2026 (including GEO reports).  #smallbusinessmarketing #googleanalytics #ga4reports #searchconsole #googlemybusiness


Here's why I've made the move from Yoast to Rankmath to help my clients with s c 0. Anyone who knows me and has watched my videos knows that I've been a long time Yoast user. I really like the way that it works and it really is great for SEO. But recently I discovered Rankmath and the truth is the decision has been quite easy to move over. Here are a few reasons. The first important thing has to be the price issues. If I comparing Yoast Premium compared to Rankmath Premium, it really makes a big massive difference for me and my clients. There are a few other reasons why I've decided to make the choice. The file size of the applications. Yoast is quite a bit heavier compared to Rankmath and as we know, faster websites rank better. Some of the other things that I like that Rankmath offers that Yoast just doesn't give is the automated image SEO. This really is great and it helps the SEO quite a lot. The advanced schema options that Rankmath gives. This really is so much better than the options that Yoast gives me. The next thing is the Google keyword suggestions. I find the information that I'm getting from Rankmath so much better than what I was getting from Yoast. The next thing that I like from Rankmath is the ability to write page titles and page descriptions at scale using AI. I really Think this is cool? Finally, the biggest reason that has made me make the move from Yoast to Rankmath is the support and the video content that Rankmath is putting out. If you go look at Rankmath's YouTube, Instagram and TikTok, you'll see how much content they're putting out on a regular occasion. It shows you how to do things with easy to follow guides. And this really is great. Again, unfortunately, Yoast just doesn't have this. If you're thinking of signing up for Rankmath on a free

Rank Math Is Better Than Yoast for WordPress SEO @rankmathpro  Rank M...


o follow guides. And this really is great. Again, unfortunately, Yoast just doesn't have this. If you're thinking of signing up for Rankmath on a free trial, I've put my affiliate link in the comments. It's not going to cost you anything more, but I am going to earn a small commission from it.


I wanna quickly share my new favourite tactic for picking blog topics that'll help you get recommended by large language models. Picking the right topic for your blog posts is by far the most important part of content marketing. Pick a topic that people aren't searching for, or that doesn't have purchase intent, or that you have no business ranking for, And you're wasting your time. So here's my new favourite tactic. First of all, you need to be tracking citations from large language models. We use peak A. I, but there's a lot of similar tools. These tools will allow you to track 50 or so prompts that people type into large language models when they're looking for your products or services. And then they'll show you the webpages that these models are citing before recommending you or your competitor. Download a list of the top 1,000 URLs being cited by large language models. Filter those URLs to only show you which ones are articles. Take all the titles of those articles and give it to a large language model. Ask it to deduplicate the list and remove or edit any that aren't relevant to your business and you should end up with at least 50 topics perfectly optimized for being cited in large language models when people are looking for your products or services.

How to identify blog topics for LLMs that actually get cited. Track citations with tools like Peec.ai, download top URLs, filter for articles & feed to an LLM to clean up. You'll get 50+ perfect topics. #ContentMarketing #SEO #AITips #BloggingHacks

LLM citation research / content ideation


Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight. Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard. Marc said, right in the heart of San Francisco would be a billboard with just two words on it raise prices.

“Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight.” Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard. Marc said, “Right in the heart of San Francisco would be a billboard with just two words on it: Raise Prices.” #marketing #sales #psychology #business


Google just moved one step closer to traditional search results being replaced by AI mode. They just rolled out a wider version of a test they ran in October.`n`nWhen you run a search in Google and see the AI overview, they'll be a show more option that expands the answer and below the expanded answer is a chat input where you can start a conversation with AI mode. This is one of several experiments they've been running to more fully integrate AI mode into the traditional search results. My prediction is that within less than a year, Google search results are gonna look more like AI mode than traditional search results. This has major implications for SEO and digital marketing in general. Considering that SEO campaigns typically focus on long term growth, I don't think it makes sense anymore to focus on ranking in traditional search engines. Your SEO or Geo strategy should be entirely focused on how to show up in large language models. Now a lot of SEO's are gonna tell you that it's all the same. They're gonna say that even when you're using AI mode, it's still just performing a series of searches in a traditional search engine and returning the results. And while that's technically true, AI mode searches in a much different way than humans. AI mode and large language models in general do something called query fan app. They're gonna take your search or prompt And then do a series of searches to collect related information. They're then gonna look through dozens or even hundreds of web pages, decide which ones are most relevant to your query, and then summarize the results. And that really does change the strategy despite what a lot of SEO's are saying. Right now, the game is no longer about ranking for a handful of super competitive terms. Instead, visibility is going

Will Google AI Mode Replace Traditional Search Results? Google just changed the game with AI mode integration. Traditional SEO rankings? Less relevant than you think. Here's why your strategy needs to shift NOW 👀 #SEO #GoogleAI #DigitalMarketing #MarketingTips #SearchEngine

AI Mode / query expansion
AI visibility strategy


what a lot of SEO's are saying. Right now, the game is no longer about ranking for a handful of super competitive terms. Instead, visibility is going to be spread across thousands of hyper specific terms, very little competition. The two big implications for your strategy is 1, you need to be tracking what sources these large language models are citing. And 2, you need to be creating that hyper specific content on as many platforms as possible. So you have as many chances as possible to be one of those sources.


If you're writing content that you want to rank on Google and AI models, it's about time that you investigate Claude. I've been using ChatGPT and Gemini for quite a while to help me write content. Recently I came across Claude because I've seen a lot of people speaking about it and I must tell you, I'm blown away about the quality that it's putting out and how well it writes compared to ChatGPT and Gemini. Here's a few reasons why I think Claude AI is so great. No.1, the content that it writes, it doesn't sound like a robot. It doesn't use the overused words that Gemini and specifically ChatGPT are working with. Secondly, Claude has got this thing called skills. What skills is that? You can feed it a lot of the information, how you want it to write, the structure that you want it to write, the different words, the different tones and it really works well. Finally, with regards to claw, from what I can see, it just seems clever at writing articles. It doesn't just predict the words, it looks at the competition and it understands how to write content that actually ranks. I've been playing with it for quite a while and the content really is good and it really is rankable. Go check out Claude AI for yourself, start playing around with it and you're gonna see what I'm talking About, about the quality of the content that it's actually starting to write for us.

Use Claude AI to Create SEO Blogs That Rank Claude AI is one of the b...


Geotagging photos what I went on the Edward Stern Podcast and he well prior to the podcast he was like, oh hey, have you seen this study? And I looked at I was like, uh, no I what I totally missed this published by Jake Hundley he did a very good study of does geotagging impact rankings I don't wanna spoil it for you go on just spoil it but his conclusion was it doesn't for the most part but he did find one interesting thing in his result, which I was surprised one of them went up near me yeah, that's what it was he was like, I actually he thinks he saw but it's all like, oh, did it go up because of the geotagging or did it go up because Google, Twitter the knob somewhere like you never know right? And so but he generally found that no, it was good but the thing that is different about this study they really built a good study like our other studies were like I added 5 pictures to uh my Google Business Profile with geotagging and I checked the next day and it did not have an impact on rankings and so this study was much more comprehensive where he just really dove in did it for a very long time and it is now to me the de facto nail in the coffin for geotagging now that was great thank you for writing that a long time Ago and I missed it. And but it needs to be discussed and people need to know that all the hustle bros on TikTok can't stop talking about geotagging.

I finally got to talk about one of my favorite topics on today’s podc...


Your SEOs are going to hate me for sharing this. Go to screamingfrog.co.uk you can use this for free. Put in a competitor website, click start. The bot will crawl the competitor website. Filter for HTML filter for their blog. In my case it's forward slash articles. Now just blog posts are showing. Scroll far to the right, sort by most unique inlinks. You'll have to take into consideration things like recent article widgets, but now you can see which of your competitors blog content they link to the most. It's sorted by most amount of internal links. This means it's the content they consider most valuable. Core articles, blog posts that support their topic clusters. Evergreen posts. They keep driving traffic to so many content ideas and learn SEO that gets paying customers at compactkeywords.com.

Other SEOs are going to hate me for sharing this. Go to screamingfrog.co.uk, you can use this for free. Put in a competitor website, click start.  The bot will crawl the competitor website. Filter for HTML. Filter for their blog. In my case, it's forward slash articles.  Now just blog posts are showing. Scroll far to the right. Sort by most unique inlinks. You'll have to take into consideration things like recent article widgets, but now you can see which of your competitors' blog content they link to the most. It's sorted by most amount of internal links. This means it's the content they consider most valuable. Core articles, blog posts that support their topic clusters, evergreen posts they keep driving traffic to. So many content ideas. And learn SEO that gets paying customers at compactkeywords.com #searchengineoptimization #seosecrets #digitalmarketinghacks #growthhacking


Look at this amazing book that I just got from a hrefs. It's called Whitehead SEO. Now as you've seen in many of my videos, I love a hrefs and it's one of the leading SEO softwares in the world. A few months ago, I saw that they had a competition on their LinkedIn page and they said whoever answers one of the questions will get this book. So I'm happy that I got it and it finally came with the slow postage in South Africa. Now what this book is, it's a simple way to explain to my kids what SEO is. My kids see me working all the time and I talk all the fancy jargon of SEO, H1s, etcetera. So H F's bought this book out for people like me that can easily explain to my kids what SEO is. It's quite an amazing book over here. And as you can see, it's got cool pictures and it's quite in detail that hopefully will explain to my kids and will pass down the love to them what I have for SEO a hrefs. Thanks again for sending me this book. It really is awesome.

White Haired SEO — A Children’s Book for SEO Parents 📙👶 “White Haired...


You'll hear a lot of SEOs talk about content freshness. So that's like updating your website, making sure that, you know, your pages are up to date and you're doing this on like a, let's say a quarterly basis every three months. But you don't really hear people talk about doing that same activity on their Google business profiles. But it's actually important. There's lots of areas where your content kind of gets out of date and that activity is valuable for Google. So if you're thinking about content freshness for your website, also consider it for your Google Business Profile. And that means updating your services, updating the product section, updating your description. So don't sleep on content for your Google business profiles.

Nobody talks about this, but your Google Business Profile deserves ju...


Google will now show you what your social channels are showing in Google. Search for keywords. How many people are clicking on your social channels. This is a screenshot for how it will look. Detected channels right here. Here are YouTube videos showing up in Google Search Console, Google's own tool for accessing their search index. This is a new announcement from Google. You'll see total reach, content performance, search queries, audience location, additional traffic sources. This will be rolled out for a limited set of websites. It is being called an early experiment. These are the most clicked websites in Google search. Notice how many of them are social media platforms. Search and your social platforms also heavily influence AI WILD. Follow as I cover this update more closely.

Google will now show you what your social channels are showing in Google Search for. This will be within Google Search Console, Google’s own tool for accessing their search index. This is a new announcement from Google. You'll see total reach (clicks), content performance (top social channel pages), search queries (keywords), audience location (top countries), additional traffic sources. This will be rolled out for a limited set of websites. It is being called an early experiment. The most clicked websites in Google Search are social media platforms. Search and your social platforms also heavily influence AI. This is wild. Follow as I cover this update more closely. #searchengineoptimization #socialmediamarketing #youtubemarketing #instagrammarketing


The reason why your website isn't ranking on Google even though you've done SEO is because you're doing it wrong. My name is Kate, I'm an SEO Specialist. It's literally my job to get websites ranking on Google. Whenever I get a new client who has done their own SEO, or worked with a previous agency, but ultimately hasn't got results, the reason why it hasn't worked is always the same. Publishing blogs or inserting keywords on your pages is just not enough. The landscape is way more competitive now. Everyone's got ChatGPT, we can all do that. If you want an SEO strategy that's actually gonna work for you now, it needs to be made up of three components, and they're each equally important. First one is the most obvious on-page SEO. It is all about the content on your site. While this might include blog posts, it's actually a way bigger piece of work where you need to create a content strategy for your site. That means that you're publishing all sorts of different types of content, and it's not about targeting specific keywords, it's about ranking for an overall topic. For example, if you're an ecommerce business and you sell skincare products, each product is gonna have a page. Then you should also have lots of category pages that describe groups of these products.`n`nMy favourite way to do this is to have a main category page, let's say moisturisers, and then within that you'll have subcategory pages like hydrating moisturisers, moisturisers for acne prone skin, moisturisers for sensitive skin. You can make even more subcategory pages within those so you can have night moisturisers for oily skin, tinted moisturisers for oily skin. This ends up building a huge topical map of loads of content on your site that is super relevant to your industry, what you offer, and ultimate

How to do website SEO that actually works, because loads of you are doing it wrong and that’s why your website isn’t ranking on Google or ChatGPT.  You can use this as an SEO for beginners tutorial if you’re new to SEO, but even if you *think* you know how to do SEO, there’s a strong possibility you’re following very outdated knowledge rather than current SEO best practices. Especially if you’re publishing blog posts from ChatGPT and doing keyword research like that’s all you need for on-page SEO rather than looking at search topics, content clusters and topical authority.  #googleseo #aisearch #businessmarketing


skin. This ends up building a huge topical map of loads of content on your site that is super relevant to your industry, what you offer, and ultimately helps you rank for more keywords. When it comes to blog posts, you wanna be publishing supporting content that your target audience would want to read but isn't necessarily related to your products directly. Like best skincare routine for oily skin. I haven't even got to technical or off-page SEO yet. Let me know if you want a part 2.


I'm running a competition that you can win this brand new road wireless microphone valued at 3,000 Rand. I see so many content creators out there that are creating good content and videos, but unfortunately without a microphone, the content just isn't as good as it could be. In order to win this competition, you have to do four things. The first thing that you have to do is like this post. The second thing that you have to do is comment below with the word microphone. The third thing that you have to do is repost this post. It's a very simple thing to do. Whether it's on Instagram, TikTok, LinkedIn, YouTube, or wherever you seen this content, just press that repost button. Fourthly, and this is the most important thing, you have to like my channel. You have to press the follow or subscribe button again, whichever channel that you're seeing this, and then you're gonna have a chance to win. There are no strings attached. So I invite you please just to enter the competition. I'll be announcing the winner next week on Monday, December 15th, 2025. Good luck.

Win this Rode Microphone  You have to do ALL 4 things to enter: 1. Li...


Digital marketing is changing fast. Everything is becoming search. It doesn't matter if it's a traditional search engine, a large language model, TikTok, YouTube, it all comes down to your content being chosen by the algorithm. The most successful brands in this new world are gonna be those with the best content pipelines. So I wanna talk about how some of the most successful companies are creating content quickly that's still up to their quality standards. And the first step is gonna be to adjust those quality standards. Instead of thinking of quality in terms of being professional and polished, think of quality in terms of being authentic and helpful. These days, professional polished content feels like an advertisement and it also takes about 10 times as long to create. Next, you need to develop a list of questions that people commonly ask before becoming a customer of your business. If you have trouble coming up with more than a handful, think of all the ways you can segment by demographic or location or use case. The next step in your pipeline, you need to figure out how to get the answer to each of those questions from some expert in your organization. And you need to figure out how to do this without taking up a bunch of that experts time. Asking a high value person in your organization to sit down for several hours to write a high quality piece of content, it's not gonna be sustainable. And you're not gonna be able to put out content at high enough volume. So you can probably tell my favorite way to do this is to record a video like I'm doing right now. But you can also just have them record a voice memo or you can have someone interview them on multiple questions at once. If possible, record the video of that interview. And then the final step is to repurpose t

How to create high quality content quickly: record it, don't write it 🎥 One video = 10+ pieces of content across every platform #contentmarketing #marketingtips #contentstrategy #2026

Content pipeline / multi-platform distribution


have someone interview them on multiple questions at once. If possible, record the video of that interview. And then the final step is to repurpose that information and distribute it across all the platforms that the algorithms care about. Use AI to help you develop it into a full blog post for your website, a post on Reddit, LinkedIn, Medium. If you don't already have a video, use Google's NotebookLM to turn it into a video. Distribute the video on TikTok, YouTube, Instagram, Facebook. Most of these platforms have their own algorithm, but also algorithms like Google and ChatGPT are looking at all these platforms. The key to being found now is to show up as many times as possible when these algorithms are looking online.


Google has just launched this new AI tool called Workspace Studio which lets you automate so many new things. It's really unbelievable. In your Gmail, go to the top right and click on that sparkle button. You gonna see that it opens up Google Workspace Studio. Once you open up Workspace Studio, you're gonna see that there are already templates made for you of ready to go AI agents that you can use straight away. You can set notifications for emails, you can create rules and a whole lot more. The AI studio also lets you create your own AI agents. Like I said, you don't need any coding skill and this really is great. The first thing that you have to know is that you have to have a paid for Gmail account if you want to keep on top of all the a R changes. Keep on following me for new daily videos.

Google Workspace Studio AI Automation Google Workspace Studio lets yo...


Every SEO agency is now claiming they'll help you rank in large language models.`n`nBut when you look at their plan for doing this, you'll see that almost none of these agencies are actually doing anything that will help you get recommended by large language models. So I wanna talk about what these agencies are calling GEO or AI O. And what you should actually be looking for if you're looking for an agency to help you rank in large language models. Yesterday, I had someone reach out after watching my YouTube videos and he was kind enough to share about half a dozen proposals he got from other SEO agencies. And I love looking at these proposals. It gives you real insight into how these agencies think. Sure enough, they all talked about ChatGPT and Google's AI mode and how important it is to be found in large language models. And that's all true. In fact, we're entirely focused on ranking in large language models because I think within about a year, traditional search is gonna be mostly replaced by AI responses.`n`nBut then when you look at the actual services they're proposing to help this business rank in large language models, it's immediately clear that they have no idea how to influence the recommendations made by large language models. Throughout every proposal, the only thing they recommended was changing the structure of the content on your website.`n`nThese are things like adding FAQs and writing in an NLP friendly format and sure you should be doing that but it's not gonna make a big difference it also recommend things like adding structure data or L 0 m s dot t x t and so far I haven't seen any evidence that those things make an impact in AI visibility truth is those of us that are actually running the experiments to see what working are figuring all this out i

Every SEO agency claims they'll rank you in ChatGPT. Here's what they're actually doing (spoiler: it won't work) 👀 #SEO #AISearch #Marketing

AI visibility experiments
GEO agency evaluation
LLM source tracking


things make an impact in AI visibility truth is those of us that are actually running the experiments to see what working are figuring all this out in real time. Most SEO agencies don't want to spend the resources to figure out what's working now and for the last 10 years that's been a fine strategy just let other people do the work figure out what's working and share it online and then copy their strategy the problem is that things are changing too quickly now and they don't show any signs of stopping and so if your agency is waiting around for best practices to emerge by the time they hear what the best practices are best practices will have changed and I see this being true for the foreseeable future.`n`nThe GEO tactics I saw in these proposals are clearly just these agencies parading what people were saying on LinkedIn six months ago I guarantee you if you ask them to show you real data on how these tactics improve visibility and large language models they wouldn't be able to provide it cause it doesn't exist changing the structure of the content on your website is gonna give you 5 or 10% more visibility at most. So here are a few things an agency should be doing for you to increase your visibility in large language models. Most importantly, they should be tracking what sources the large language models are looking at before recommending you. The software we use for this is called peak dot AI, but there are now many platforms doing this and they're all very similar. They should be figuring out which directories are most important in your industry. Typically there are only one to three that really matter. Make sure you're in there and then figure out how to climb the rankings so you show up on the automatically generated listicles. Large language models love these l


're in there and then figure out how to climb the rankings so you show up on the automatically generated listicles. Large language models love these listicles. They should be identifying the most commonly cited discussion threads. These are typically going to be in Reddit or Facebook groups. You don't need to be posting in these forms everyday. Typically the most cited threads are from one or 2 years ago. You just need to find them and leave some comments talking about your brand. But most importantly, you need to be creating content, a lot of content published to a lot of different platforms, the platforms that large language models are most often citing. And your content strategy should be informed by the kinds of topics that large language models tend to cite when people are asking about your products or services. And you might also consider setting out press releases, those are the things that actually help you show up in large language models. Right now, the truth is most SEO agencies aren't ready to completely change their entire model. It's much easier for them to pretend like a few tweaks is all it takes to get you showing up in these large language models. This is actually good news because your competitors are probably using these agencies and that's why there's so much opportunity right now. Very few agencies are actually doing the work to figure out what works. But if you're serious and want to get a first movers advantage in large language models, you need to be willing to do some experimentation. At least once a month, we run some experiment and get no results from it. But this is how we find the things that actually do work. And then we just keep doing more of that and less of the things that don't work.


ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came from and they did not get a response. I think it's pretty clear where the number comes from though. It comes from opening eyes initiative to promote themselves as the leader. And at least right now, they really are the leading AI assistant. Even though it looks like Google currently has the smartest model, as many people have pointed it out in my comment section, a lot of people don't need the smartest model. They just want the best product. And ChatGPT has always been focused on product while Google's always been more focused on research. So while I do think Google is currently winning and will continue winning for the foreseeable future, ChatGPT is not going away anytime soon. And while it is fun to follow these stories and micro trends, it's easy to miss the forest for the trees. So what is the forest? Well, if you're a business owner, it's important that you're paying attention to the larger trend right now. Regardless of how much market share each model has, one thing is very clear, the way people find information and businesses online is changing fundamentally. More and more of that discovery is happening within large language models. So while specific details are unclear, we now know enough about the future to shift our strategy. So how exactly should this shift towards large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In tradit

10% of search goes to ChatGPT - here's what that actually means for your business and why the old SEO playbook is dead 📊 #SEO #ChatGPT #BusinessTips #AISearch

AI discovery / search behavior
AI visibility / SERP depth
Brand mentions / AI visibility


rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three positions. Otherwise you're gonna get little to none of that search traffic. Large language models change things in two fundamental ways. If that same person goes to ChatGPT looking for a dentist, they're unlikely to type in something simple like dentist near me. More often, they're gonna have a full conversation with ChatGPT. And it's the same thing with Google's AI mode. ChatGPT or Gemini will then run not one but a series of searches in their own search engine. However, these searches are gonna be way more specific than dentists near me. It's gonna take all that context it has from your conversation as well as previous conversations and run a series of specific searches. Searches like best dentists for kids or dentists that take my insurance for dentists with availability on the weekends. And unlike humans, these large language models aren't just gonna look at the top three results, they're gonna look through multiple pages of results. And so while the old strategy was to have one really strong page that needed to rank in the top three positions, we're moving into a world where quantity matters more than quality. And don't get me wrong, quality still matters. You need to protect your brand, but it no longer makes sense to put all your eggs in one basket. Nowadays, the best strategy is to create as much content as possible, get as many people talking about your brand online as possible. As I've said before, the noisi


best strategy is to create as much content as possible, get as many people talking about your brand online as possible. As I've said before, the noisiest brands are going to be the winners.


Paul Graham is the founder of Y Combinator, responsible for some of the biggest companies in the world like Airbnb or Dropbox or Reddit. This is what Paul Graham wrote. Great work happens by focusing consistently on something you're genuinely interested in. When you pause to take stock, you're surprised how far you've come. The reason we're surprised is that we underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easy dear it is to learn more. Growing an audience is another. The more fans you have, the more new fans they'll bring you. The trouble with exponential growth is that the curve feels flat in the beginning. Isn't it? Is still a wonderful exponential curve, but we can't grasp that intuitively, so we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable, it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this too is mostly done unconsciously. People push through the initial, unrewarding phase of learning something new. Because they know from experience that learning new things always take. It's an initial push where they grow their audience one fan at a time because they have nothing better to do. If people consciously realized they could invest in exponential growth, many more would do

1. Work on something you’re genuinely interested in. 2. Stick with it. 3. Stick with it more. 4. Stick with it past when any reasonable person would stick with it. 5. Stick with it to such a degree that everybody thinks you’re insane. 6. Success. #startups #ycombinator #entrepreneurship #motivation


e one fan at a time because they have nothing better to do. If people consciously realized they could invest in exponential growth, many more would do it.


Unless you're naturally getting a lot of traffic and you don't tell Google about yourself, Google is not going to know that you exist. But Google makes telling it very easy. Use this tool Google Search Console. You gotta tell Google you exist or Google's not gonna know to show you. Connect your site to Google Search Console. It's super easy. Submit all the variations just like this HTTPS, HTTP, www, no www. Submit your home URL and any important pages in this top bar here. This means you're manually submit submitting your pages to Google's index. Go to your site, forward slash sitemap XML or sitemap index XML. Find whichever one gives you something like this submit it to this sitemap area in Google Search Console. A sitemap is just a list of all the pages on your site, so now Google knows what to look at. And sitemaps update automatically whenever you create a new page, so Google gets an ongoing list of all the pages on your site. If you want Google to know your site exists, it's a good practice to tell them.

Unless you're naturally getting a lot of traffic and you don't tell Google about yourself, Google is not going to know that you exist. But Google makes telling it very easy. Use this tool: Google Search Console. You gotta tell Google you exist or Google's not gonna know to show you. Connect your site to Google Search Console - it's super easy. Submit all the variations just like this: HTTPS, HTTP, www, no www. This is useful for error monitoring and canonical or redirect issues that occasionally arise. Submit your home URL and any important pages in the top bar. This means you're manually submitting your pages to Google's index. Go to yoursite/sitemap.xml or sitemap_index.xml - find whichever one gives you your sitemap. Submit it to the sitemap area in Google Search Console. A sitemap is just a list of all the pages on your site. So now Google knows what to look at. And sitemaps update automatically whenever you create a new page, so Google gets an ongoing list of all the pages on your site. If you want Google to know your site exists, it's a good practice to tell them. #searchengineoptimization #seotips #digitalmarketing #startups


Start with a form that has one field. 18.2% of people who see it fill out the form. With just an extra field added, it goes down to 13%. With five form fields, it's at 8.1%. If you have nine form fields, you get a 4.2% conversion rate. Not a lot of people want to give that much information. The thing is, the more information you get, the higher quality your leads will be. The real trick is using AI to qualify people automatically after they give the first piece of information. And if it's really high ticket sales, it might be better to just have a human talk to the leads.

We start with a form that has one field. 18.2% of people who see it fill out the form. With just an extra field added, it goes down to 13%. With five form fields, it's at 8.1%. If you have nine form fields, you get a 4.2% conversion rate. Not a lot of people want to give that much information. The thing is, the more information you get, the higher quality your leads will be. The real trick is using AI to qualify people automatically after they give the first piece of information. And if it's really high-ticket sales, it might be better to just have a human talk to the leads. #ecommerce #sales #digitalmarketing #indiehackers


Nobody at Spotify thought Spotify Wrapped would work. Managers wanted to cancel it. Internal marketers didn't want to fund it. Every tech company copies it now, but back in 2013 it was a scrappy side project at Spotify. It was originally called Year in Music. The group that made it had to beg for resources, hack together brand new data pipelines, and pull all nighters to get the personalization to work. Really, it was a struggle. It was hard to get funding. Nobody wanted to work on it. It was a small handful of believers who built it. When Year in Music finally launched, it was just a small handful of stats. Not the long list you get now. Just a few personalized stats. Really a few. But even that was enough to make it explode. Three years later, it was rebranded to Spotify Wrapped. Now everybody copies it. Apple Music Replay, TikTok Recap, YouTube Music Recap all chasing that same magic. The format works because people want to know about themselves. If you can tell somebody cool things they didn't know about themselves, you'll be the favorite at any party. Your app will get more users, you'll get more sales or clients. The sweetest sound to somebody is themselves. That's why Spotify Wrapped works. Be like the OG Spotify Wrapped team. Work on what you believe in. Sell it by showing people who they are.

Nobody at Spotify thought Spotify Wrapped would work. Managers wanted to cancel it. Internal marketers didn't want to fund it. Every tech company copies it now, but back in 2013, it was a scrappy side project at Spotify. It was originally called Year in Music. The group that made it had to beg for resources, hack together brand new data pipelines, and pull all nighters to get the personalization to work. Really, it was a struggle. It was hard to get funding. Nobody wanted to work on it. It was a small handful of believers who built it. When Year in Music finally launched, it was just a small handful of stats. Not the long list you get now. Just a few personalized stats, really a few. But even that was enough to make it explode. Three years later, it was rebranded to Spotify Wrapped. Now everybody copies it. Apple Music Replay, TikTok Recap, YouTube Music Recap, all chasing that same magic. The format works because people want to know about themselves. If you can tell somebody cool things they didn't know about themself, you'll be the favorite at any party, your app will get more users, you'll get more sales or clients. The sweetest sound to somebody is themself. That's why Spotify Wrapped works. Be like the OG Spotify Wrapped team. Work on what you believe in. Sell it by showing people who they are. #startups #entrepreneurship #business #productmarketfit


Yesterday I put out a video about ChatGPT declaring Code Red and how I think Google's Gemini is gonna win this AI race. I got a lot of comments on that video, so I just thought I'd address some of them. First of all, even though I already gave about a dozen reasons why I think ChatGPT is in trouble and Gemini is gonna win this whole thing, as people pointed out, I did miss a few. First of all, Google is currently training on their own hardware. They're using chips they call tensor processor units, or TPUs. This means they're not dependent on third party chip manufacturers like Nvidia. They're also starting to rent out these TCU's to other companies like Anthropic, which gives them an advantage in terms of profitability. It's also been reported that Google and apple are making a deal for apple to incorporate Gemini. As far as I know, this hasn't been confirmed yet, but I think it would make sense for apple and it would make Google's distribution advantage even bigger. You don't know. This would be similar to the deal they have with Google Search, where Google actually pays apple to use Google as a default search engine on their device. Google more than makes back the money from their ads running on Google Search. In this case, apple would be paying Google for the use of Gemini. The second comment I want to address is people saying that, sure, Gemini is a better model right now, but pretty soon ChatGPT is gonna release another model and then they'll be the best again. And yes, it is rumored that OpenAI is rushing to put out a new version of ChatGPT. And I'm sure that model will beat Gemini on some of the benchmarks. And I'm sure they'll only report on those benchmarks. However, it's important to look at not just where the models are now, but the trajectory. Just a year ag

Will Google beat ChatGPT? Here's what I missed: Google builds their own chips, might partner with Apple, and their speed matters more than one-off wins. #AI #GoogleGemini #ChatGPT #TechTok


sure they'll only report on those benchmarks. However, it's important to look at not just where the models are now, but the trajectory. Just a year ago Gemini was nowhere near chat G. P. T. in Claude in terms of performance. Google is just moving faster. Even if ChatGPT was able to leap frog Gemini 1 or two more times, something would have to fundamentally change for them to outpace Google at this point. The third type of comment I want to respond to is a lot of people are just disappointed in Gemini or disappointed in AI models in general. I just want to point out that the paid version, and more importantly, the thinking versions of these models are much smarter than the free fast versions. If you're already using the paid thinking version of the model and you're still disappointed, I guess we just have different standards for where these models should be right now. Thank you to everyone who watched that last video. If you're new to this channel, I typically talk about how businesses can get recommended by these kind of models, so if that stuff's interesting, to you consider. Give me a follow.


If you're paying for s E. O, here are seven things that you should check for to make sure that you're paying for what you're getting. No.1, page titles. Do you have the correct page titles on every single page? Are the page titles are the correct length? Are they too long or are they too short? Meta descriptions. You can't leave these out on any page at all. No.3, H1 titles. Are the H1 titles done correctly? Do you have H1 titles on all your pages? No. 4, keyword research. Has your provider given you a list of the keywords that you're looking to target and looking to rank for? No.5, blogs. If your provider is saying that blogs will be done, have the blogs been done? And are they published? Are they good quality? And do they actually rank? No. 6, reporting. Are you getting detailed, easy to understand reports from your provider? No.7, and most importantly, are you ranking? If you search the term or word that you want to come up for, are you coming up on the Google search results? Now, as we've said many times, yes, sometimes SEO. Can take long, but a lot of times it shouldn't take long as some of these false SEO. Agencies are telling you. All of these things that I've just mentioned to you can be checked very easily with simple free tools if you're paying someone to do s. E O for you, but you're not sure if you're getting what you're paying for and you have a hunch that you're really dealing with the amateur, give me a call or go to my website, top click dot c o dot z a and let's set up a free audit for you.

How Do You Know If You’re Getting the SEO Work You’re Paying For? The...


I am so sick of ads. We're just getting flooded with ads all over the place. You go to YouTube, you go to Instagram, you go to TikTok, we just so many ads. It's like, can they stop? But honestly, Google might be the absolute worst. Look at this. This is a search for my own brand name, White Sparks. You search that, what do you get? Freaking like four of our competitors. You're gonna scroll the whole page before you even get to our own website. Ads are just getting totally out of control. What the hell, Google? Can you please not?

Hey Google, could you not? I am SO sick of ads. They’re everywhere… Y...


Across 250 Best X software style SERPs like Best CRM for Enterprise, 67% featured a list in which the company writing the article ranks itself No. 1. This means when people are searching for the best software for so and so, 67% of the time the list that shows is going to be from a company that puts itself at the top of the list. For people using ChatGPT asking for similar best questions, the best web design agencies in London, these best lists show. 43% of the time, when ChatGPT tells you something is the best for something else, it's probably not gonna disclose it's getting its information from a company that says it's the best. Here's an example from Asana. Asana puts themselves No. 1. Asana best for enterprise companies. This article is going viral in the SEO community. The conclusion is clear: AI likes these best lists. For now, at least. It's okay if you position yourself No. 1. If you're gonna do it, though, do it in a tasteful way. Link out to your competitors. Demonstrate that the article is well researched. Announce all of your wins. These things work really well. Monday named a leader in the 2020 Fivegartner Magic Quadrant for Adaptive Project Management and reporting for the fourth consecutive year. Kilo named 2025 best ease of use in Gym Management Software. Write blog posts about your wins, please.

Across 250 best X software style SERPs, like best CRM for enterprise, 67% featured a list in which the company writing the article ranks itself number one. This means when people are searching for the best software for so and so, 67% of the time, the list that shows is going to be from a company that puts itself at the top of the list. For people using ChatGPT, asking for similar best questions, the best web design agencies in London for example, these best lists show 43% of the time. When ChatGPT tells you something is the best for something else, it's probably not going to disclose it's getting its information from a company that says it's the best.  This article is going viral in the SEO community: Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs - by Glen Allsopp on Ahrefs. The conclusion is clear, AI likes these best lists. For now at least, it's okay if you position yourself number one. If you're going to do it though, do it in a tasteful way. Link out to your competitors. Demonstrate that the article is well researched. Announce all of your wins, these things work really well. Write blog posts about your wins, please! #searchengineoptimization #answerengineoptimization #generativeengineoptimization #queryfanout

Awards / brand evidence
Best-list SERPs / AI citations


It's just been reported that Sam Altman has called for a Code Red inside OpenAI. Apparently Google's Gemini has them very worried for the future of ChatGPT. I just want to talk about why I think they're right to be worried. If you don't know, Gemini 3 was released a few weeks ago and it immediately crushed most of the benchmarks. While there's still are some areas other models are better at, people pretty much agree that overall Gemini is now the best model. But what makes this especially remarkable is how far behind Google was just a year ago. It's been clear for a while now that Google is moving faster than the other model makers, so now that they have a lead, it's hard to see how they would ever lose it. Google also has a huge distribution advantage, though. ChatGPT has become very popular. It's not nearly as popular as Google. You might think no one uses Gemini, but Gemini is built into Google Search. And the prediction is that by quarter three of 2026, Google's AI mode will replace their traditional search results. And at that point, using Google is synonymous with using Gemini. And as large language models replace traditional search engines, it's gonna start to be much more important how good they are at search. And that, I think, is Google's biggest advantage right now. Their search algorithm is just far more mature than ChatGPT's. It's easy to scoff and say how bad Google search results are, but the truth is it searches really hard. I think it'll be several years before OpenAI could create a search engine as good as Google's. And it's not like OpenAI has a bunch of time. They're currently hemorrhaging money. Estimates are that they won't be profitable until 2030 at this rate, and Google is already wildly profitable. Google has the best image generation model by

Will Google beat ChatGPT? Sam Altman called code red after Gemini crushed the benchmarks 👀 #AI #ChatGPT #GoogleGemini #Tech

AI search infrastructure
Google AI Mode / market surface


tes are that they won't be profitable until 2030 at this rate, and Google is already wildly profitable. Google has the best image generation model by far with now Banana 2. And while OpenAI's Sora is probably still a better video generator than VO, I think there's a good chance we're about to see VO leap frog Sora. Especially now that OpenAI is putting all their eggs in the ChatGPT baskets. Google has by far the best solution for enterprise corporations and privacy concerns with Gemini for enterprise. Google has, I think, the best platform for deploying your own agents. They control the agent to agent protocol, which is now the standard when agents talk to other agents, which is going to be a huge part of the economy. Their model is by far the best at understanding what's on your screen. Images, video, O C R. Just gonna give them a huge advantage in agnostic use. As we start to let AI's control more things on our own computer and give them their own browser. I think we're one or two years away from the next ChatGPT moment. As soon as these AI can reliably use their own browser. So this point, it seems like it would take a miracle for Google not to win this whole thing.


The companies that are getting the most out of search engine optimisation, Google Ads and social media are the ones that are merging their in house marketing teams with external agencies. In house marketing teams are brilliant at what they do, making sure that things run smoothly, executing things and working with the brand. External agencies on the other hand bring a lot of other aspects into the marketing mix. They can bring creative spark, they can bring new ideas, they can bring new things that are happening in the market and most importantly they can bring technical expertise such as SEO, Google Ads and paid social. SEO and Google Ads for example take years and years to master and in house marketing teams can't be expected to know it. All the companies that I've worked with that get the greatest success by far are the companies that were merging the in house marketing team and my external agency together. We form a great relationship together and it really is the way forward. If you are an in house marketing team and you need more expertise with SEO and Google Ads or you're just running low on capacity, think about this model and what it can do for your team.

Combine In-House Marketing With An External Agency A hybrid team give...


do you know that your opening hours can impact your rankings on Google? Joy Hawkins published a really interesting study where she showed that this was the case. And I've verified this with my own research. So yes, if you are closed and your competitors are open, they do tend to outrank you. And this makes sense. Google wants to show users businesses that are open. So what's the takeaway here? Should you change your business to 24 hours? I wouldn't do that unless you have an answering service, someone's answering the phone, then you could maybe consider it. Uh, but I think a better move is to just consider extending your hours. If you keep your hours open a little bit longer, then at those transition points at like five PM or six PM when all the other businesses are closed, they'll drop and you'll stay. So it's actually kind of a nice move to stay open for a little bit longer if you can make that work and you're still answering the phones.

Did you know that your opening hours can impact your rankings on Goog...


ChatGPT's lies might be more than standard hallucinating. New research finds black hats can poison LLMs with just 250 malicious documents. Bad actors might manipulate the training data to such a degree that should a potential customer ask the AI to compare similar products from competing brands, it triggers a response that significantly misrepresents your offering or worse, omits your brand from the comparison entirely. What people aren't realizing is it's actually a lot easier than 250 documents. Black hat SEOs are making comparison tables to control the data for competitors. Every LLM searches the web for the most up to date information. All you need to do is make content that says it's up to date. Especially if your competitor isn't huge. It's very easy to make yourself the source of truth and have LLMs rely on your data for competitors. This stuff is real, and what's most alarming is it's a lot easier than people think.

ChatGPT’s lies might be more than standard hallucinating. “New research finds Black Hats can poison LLMs with just 250 malicious documents.” “Bad actors might manipulate the training data to such a degree that, should a potential customer ask the AI to compare similar products from competing brands, it triggers a response that significantly misrepresents your offering. Or worse, omits your brand from the comparison entirely.” What people aren’t realizing is it’s actually a lot easier than 250 documents. Black hat SEOs are making comparison tables to control the data for competitors. Every LLM searches the web with a query fan out for the most up to date information. All you need to do is make content that says it’s up to date. Especially if your competitor isn’t huge, it’s very easy to make yourself the source of truth and have LLMs rely on YOUR data for competitors. This stuff is real. What’s most alarming is it’s a lot easier than people think. #searchengineoptimization #answerengineoptimization #generativeengineoptimization #growthhacking

LLM poisoning / brand risk
Source-of-truth defense


If you're using a large language model for work, Gemini, ChatGPT, Claude, it's important that you give it the necessary context. All the model makers understand this, which is why all of them have made it easier to connect things like a Google Drive. But I keep seeing people making the same mistake. At least once a week I hear of someone very excited that they've connected Google Drive to ChatGPT or Gemini or Claude and they've given it access to all their call transcripts and documents and now they can ask questions and produce strategy and brainstorm with all that context in mind. And this is great. It really is. You'll get much more useful high quality output from the model once it has that context. But as someone who's been doing this for about two years, I see people making the same mistakes. The problem is when you give the model that much unstructured content, we're talking about hundreds of documents in some cases, you're leaving it up to the model to decide what context is relevant for a given prompt. Now some models are better at this than others. Gemini 3 is the best at handling messy context. ChatGPT is the worst. But even Gemini is gonna make mistakes. It's gonna pull in context that's irrelevant and it's gonna miss important relevant context. The biggest issue seem to come when people include Rock Hall transcripts. Sure, these call transcripts are gonna contain a lot of useful information. They're also going to include random conversations about what everyone did over the weekend. Some of the information will eventually be outdated and there might be internal conversations that you don't want in public facing content. So while having access to all this context might be better than no context, there's a much better way to do it. I recommend setting up a pro

What Company Data Should You Share With AI? Connecting Google Drive to ChatGPT sounds great until the model starts pulling random call transcript chatter into your strategy docs. Here's what actually works 👇 #AI #ChatGPT #ClaudeAI #productivity #AItools

AI context systems
AI project maintenance
Call transcript handling


content. So while having access to all this context might be better than no context, there's a much better way to do it. I recommend setting up a project in Claude or Gemini and then just take the time to decide what context you actually want the model to have. Now, based on what you're asking the model to do, you'll want it to have a different set of context. So the second half of the strategy is to clearly label all the documents you give it and then provide clear instructions on when to use each document. It does take a little time to set this up and maintain the project, but you can have the project help you with that part as well. Some documents can just be added as is. For example, the transcripts of each of these videos is added to one master document. And in the project instructions, we tell Claude or Gemini to pull from these transcripts whenever it needs an opinion from me. But for messier documents like a call transcript, you can just give the transcript to the project, ask it to carefully review the call transcript and consider any existing documents in the project that need to be updated or amended. We maintain Projects like this for each of our clients, it's hard to exaggerate what a difference it makes.


Google just announced this brand new platform that you can learn all about AI and other in demand skills. And the best part, it's absolutely free. It's called Google Skills. The way that it works is that it helps you learn new things such as AI almost like a game. There are dashboards, there are levels that you have to reach, there are quizzes and a whole lot more. One of the courses that I'm planning to do over the holidays that looks amazing is called the Generative AI Leader Learning Path. What Google say that this course is about is that it's a non technical path for leaders that want to drive AI rather than code it. They say it's gonna take between 4 to five hours and it really looks amazing. Go check out Google skills yourself and let me know what you think about it.

Learn AI for Free with Google Skills Google Skills now offers a compl...


There's a fascinating psychology trick from the 1700s called the Ben Franklin Effect. See, Ben had a political rival who was constantly criticizing him. But rather than argue, Ben asked him to do him a favor, to loan him a rare book. After the book was loaned, the hostility dropped and they became close friends. What happens here is that it kind of tricks your brain. If you've done a favor for someone, you must like that person. And you can use this in your business. Sam Knight made an awesome post about this on LinkedIn where he talks about how this effect can be used when it comes to getting Google reviews. By asking for a review, you're asking for a favor. And that provides two big benefits to your business. 1, you're gonna get the review, which of course leads to better rankings and more conversions. And 2, now that person likes your business more. So don't be afraid to ask for reviews. People want to be helpful. Use the Ben Franklin Effect and ask every customer for a review every single time.

There’s a fascinating psychology trick from the 1700s that you can us...


I got a feeling that I just I can't even wait. Just a feeling that I want. Want to be high because it's something that is so. It's so my life I can see. Go down and I got a feeling that I just I can't even wait. Just a feeling that I want. She said, for the last I can see she's a bitch, for the last I can't even wait. Just a feeling that I just I can't even wait. Just a feeling that I just I can't even wait. I got a feeling that I just I can't just I can't even wait.

Just because they’re a marketing agency, doesn’t mean they actually know what they’re doing. And if you’re a small business owner, you can’t afford to trust marketing agencies who say things like this.  These are super common marketing agency icks that I’ve seen in the wild or red flags our marketing clients didn’t spot with their previous agencies. Watch out for these! #marketingagency #smallbusinessmarketing


One of the first things we do when we start a new SEO or AI optimization campaign is we put together a list of topics you want to create content on. And often when I present this list to clients, the first thing they say is, can you show us how much search volume there is for each of these topics so we know which ones to prioritize? And then I explain to them why I don't think we should prioritize by search volume. So I thought it'd be fun to do a video explaining why that is. Now, it's not because the topic doesn't matter. Picking the right keywords to create content for is, in my opinion, most of the strategy in any SEO or AI optimization campaign, whether you're creating new content or optimizing existing content, the purpose is always to rank for specific keywords. And if you're picking the wrong keywords, you really are wasting your time. There are three things that need to be true for a keyword to not be a complete waste of time. First, ask yourself, would someone who's searching for this in Google actually be interested in becoming a customer of your business? If the intent behind the keyword is not to do business with you, it's a complete waste of time. Now there might be some fringe exceptions. Maybe you can get a ton of traffic if you rank for some related term and that might bring you some backlinks which helps you rank for some other terms, but for the most part, I wouldn't worry about those keywords. The second is, can you actually rank for this keyword or is it too competitive? If Google is only showing brands that are 10 times your size or 100 times your size on page 1, this might not be the best keyword to start with. Writing content for a keyword you can't rank for is a complete waste of time. And the third factor is, are people actually searching for t

How to pick blog topics: stop sorting by search volume and start publishing. Real data comes AFTER you create content 📊 #SEO #ContentMarketing #BloggingTips

GSC feedback loop
keyword prioritization
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start with. Writing content for a keyword you can't rank for is a complete waste of time. And the third factor is, are people actually searching for this term? Now with large language models, the question is now, are people or large language models actually searching for this term? Because keep in mind, when someone goes to chat, t or Gemini types in a prompt asking for a recommendation, that large language model is then going to do a series of searches in a search engine. The question is whether those searches are performed by a human or a large language model. But if no humans and no large language models are searching for a given keyword, writing content for that keyword is a complete waste of time. So this brings us back to my client's question. Why wouldn't we want to see the search volume for each of the terms we're considering targeting and prioritize them based on that? Well, there are a few reasons. First of all, there really is no reliable data in terms of search volume. We get some data from keyword tools. Like hrefs and Semrush, but that data comes from Google Ads and it's very limited. It's very common to receive a large amount of traffic from a keyword that hrefs says gets zero search volume. And in terms of large language models, there's really no reliable data for search traffic. And the other reason is even if we had reliable search traffic data, that's only one of three factors. We also don't have reliable data in terms of how competitive a given keyword is and in terms of whether or not someone searching for this keyword has the intent of doing business with you. All we have is our intuition. If you're going to write an equation for how valuable a potential keyword is, it would be search volume multiplied by the chance we have to rank for this keyword


oing to write an equation for how valuable a potential keyword is, it would be search volume multiplied by the chance we have to rank for this keyword, multiplied by the chance that someone searching for this keyword is interested in being a customer of your business. But since we can't reliably get any of those variables, a lot of SEO's do default to search volume because it's easy. You can put at least the keywords in a tool and it'll spit out a bunch of numbers and it seems really scientific. The problem is once you have some numbers and you can sort this list of keywords from highest search volume to lowest search volume, you stop using your intuition, which in this case is much more valuable than the search traffic numbers. But here's the secret. There actually is reliable data in terms of what keywords have the highest potential. The catch is that that data is only available to you after you've created the content. And that's in Google Search Console. Once you publish the content, you can see what terms it's showing up for. You can see where you're getting impressions, even if you're not ranking high enough to get clicks. I have other videos talking about how to utilize that data. The important point I want to make here is that your goal should be to start creating content as quickly as possible. Quickly create 10 or 20 pieces of content and then you'll have real data you can work from.


Did you know that you can now schedule posts in your Google Business Profile? You should save this video for later because this is really gold. As we know by now, local s E. O is massive and your Google Business Profile is and should be a major asset in your business. One of the factors that can help your business go up that list is by posting on a regular basis. Unfortunately, until now you couldn't do this for free. You'd have to use a paid for tool but now Google have allowed us to schedule posts and what this helps us to do is that you can plan your posts ahead of time either for a week or for a month and this will help you so much. Take a look how quick and simple it actually is. All you have to do is log into your Google Business Profile, then go to posts, load a post like you usually would obviously you can put your image or a video, then a little tagline, a call to action and then now over there you'll see that there's something that says Schedule Post. Click on that button over there, you can choose the date and you can choose the time. I'm quickly gonna do it for a client over here and I'm gonna schedule five posts. Look how simple and quick it actually is. I'm going to press save and there you go. The client has posts that are Scheduled for the next few days. If you like this video, give me a follow and keep on following me for free daily tips like this.

Schedule Posts in Your Google Business Profile You can now schedule p...


5 quick things to do to pass any SEO website audit. Put your site maps on Google Search Console. Put your homepage into Google Search Console right here. Make sure all your pages have page titles and meta descriptions. Build out. Use easy to read URLs. Don't use two h1 tags. Use only one. You want to make sure you only use one. Put in alt text for images and use descriptive descriptions. If you're a developer, make sure your website uses server side rendering. Don't have more than one of the same pages called duplicate content. You want to avoid it. Make sure your important pages are set to index follow and your robots dot text is open. 3:00 0 one. Redirect any 4 o fouring URLs you have. Make sure all your pages are linked to from somewhere. The footer is a good place to do this and avoid orphan pages. And finally, get an SSL certificate. And there you have it. That's.

Five quick things to do to pass any SEO website audit. Put your sitemaps on Google Search Console. Put your homepage into Google Search Console. Make sure all your pages have page titles and meta descriptions filled out. Use easy to read URLs. Don't use 2 H1 tags, use only one. You want to make sure you only use one. Put in alt text for images and use descriptive descriptions. If you're a developer, make sure your website uses server side rendering. Don't have more than one of the same page titles. Is called duplicate content. You want to avoid it. Make sure your important pages are set to index follow, and your robots txt is open.  301 redirect any 404ing URLs you have. Make sure all your pages are linked to from somewhere. The footer is a good place to do this and avoid orphan pages. And finally, get an SSL certificate. And there you have it. #seotips #searchengineoptimization #seoaudit #digitalmarketing

JavaScript SEO / rendering
Technical SEO audit


Elon Musk is always getting into arguments with this guy. This is Vinod Khosla, and I heard him speak last year. Almost every function human beings can do will be done more scalably, cost, probably better than humans can do. He said it this, and it stuck with me. A dozen, really transformative. The approaches to society that almost certainly can happen if we let them happen. I'm almost certain within the next 10, 15 years, you can have free doctors for everybody on the planet. Or near free. Is the cost of computing. You have nearly, nearly free personal tutors for every child on the planet because AI will be the AI tutor. A doctor will be, um, an AI doctor. And whether you're talking about structural engineers or oncologists, almost all expertise will be free. Think about it. That could be possible in the next decade. It may take 20 or 25 years for it to go from 2% or 3% adoption or early adoption to full penetration of society. How displacementary is that? So first we will say, my bet is for the next five to 10 years, huge productivity growth. And I wrote about in 2016, I said, we will see great abundance with AI. That was 2016. We'll see productivity growth. Yeah. GDP growth and increasing income disparity. Uh, unfortunately, I think we will see that. Vinod Khosla was an early investor in OpenAI, putting $50 million into it in 2019. One of the greatest skills, to develop right now is AI fluency.

Vinod Khosla’s bet on AI is shocking.. #artificialintelligence #venturecapital #startups #ycombinator


Anyway, it's Claudia Tomina. Oh Claudia. That's a surprise. I've never heard you talk about her before. She's smart person Clever thing so in the local search ranking factors Everyone knows that setting your service areas is a stupid idea Everyone at least that contributes the local search ranking factors knows that it hasn't doesn't impact ranking all the local SEO hustle bros on tik-tok Still tell everyone. Oh, you want to rank across the whole state. There's a secret area in Google where you can set service areas Oh my god Nobody knows the secret trick of Google so But the reality is that setting your service areas has no impact and so Yeah, we've tested it. We've tried no way back. Okay, but Claudia very very smartly She dug through the Google API week and she found a thing about the service areas It says this proto represents the geographic area served by an establishment and then it caps warning This proto is not meant to be used directly that that that is the language from the API. What does that mean? Oh, it's not meant to be used for anything other than displaying the area, which is how we know it works And so it is cool to see some kind of documentation from Google You know the leak was like showing a lot of stuff about how their algorithm works and how their whole system works and so Warning it's not meant to be used directly. And so it's like yeah, it doesn't get used directly So all you hustle bros, you can shut up now That's what Claudia had to say nice nice one Claudia, thank you keep on hustling lovely

Did you know that the Google API leak says that service areas are NOT...


Digital marketing things nobody knows: one word subject lines get the highest open rates. The most profitable SEO keywords are often the least competitive. You can put an animated GIF as your Gmail icon to make your email marketing more effective. Cute copy and checkout areas kills conversions. Dotxyz sites have worse SEO. Dark mode gets less sales with ECOM. Citing sources improves SEO. A big font makes people think something is more expensive. Closed FAQs are worse for SEO than just giving the information. And the last digital marketing thing: SEO that converts isn't just for digital marketing wizards. Anybody can learn SEO that gets customers at compactkeywords com.

Digital marketing things nobody knows. One-word subject lines get the highest open rates. The most profitable SEO keywords are often the least competitive. You can put an animated GIF as your Gmail icon to make email marketing more effective. Cute copy in checkout areas kills conversions. .xyz sites have worse SEO. Dark mode gets fewer sales with e-comm. Citing sources improves SEO. A big font makes people think something is more expensive. Closed FAQs are worse for SEO than just giving the information. And the last one, SEO isn’t just for digital marketing wizards… anybody can learn SEO that gets customers at compactkeywords.com #digitalmarketing #searchengineoptimization #emailmarketing #conversionrateoptimization

FAQ UX / SEO
Keyword opportunity
Source citation / SEO


If you were wondering what was going on with your Instagram views lately, this is from the head of Instagram 2 hours ago. We recently updated how views are counted on posts and carousels to include views from explore and profile, even if someone didn't tap in. This is clearly making it harder to understand how your content is actually performing. We're going to reverse this change so that a view will go back to only being counted when someone sees your post in their feed or taps into it from your profile or explore. To be clear, this won't affect reach, just how views appear in insights. That's what's been going on.

If you were wondering what was going on with your Instagram views lately, this is from the Head of Instagram two hours ago. “We recently updated how views are counted on posts and carousels to include views from Explore and Profile, even if someone didn't tap in. This is clearly making it harder to understand how your content is actually performing. We're going to reverse this change so that a view will go back to only being counted when someone sees your post in their feed, or taps into it from your profile or Explore. To be clear, this won't affect reach, just how views appear in Insights.” That's what's been going on. #instagrammarketing #instagramnews #influencermarketing #digitalmarketing


This is what happens when you don't use AI written text on your website the right way. I used ChatGPT to write content for a blog. I'm a freelancer. It turned out that Google lowered the rank of the SEO when the website used AI generated content or images is in comparisons to the ones that are made by humans. You can't just paste AI written copy. You have to edit it, make it helpful, adhere to Google's recommendations. This person just took some ChatGPT write up, posted it on the blog. It's an SEO freelancer. Imagine hiring this person, having this person use ChatGPT copy and paste something straight onto your website. Then your rankings on Google are lowered. Don't do what this person did.

This is what happens when you don't use AI-written text on your website the right way. From Reddit: “I used ChatGPT to write content for a blog - I’m a freelancer - but it turned out that Google lowered the SEO ranking when the website used AI-generated content or images compared to ones made by humans.” From a commenter: “You can't just paste AI-written copy; you have to edit it and make it helpful. Adhere to Google's recommendations like EEAT.” The original poster just took some ChatGPT write-up and posted it on the client’s blog. It's an SEO freelancer. Imagine hiring this person and having them use ChatGPT, copy and paste something straight onto your website, and then your rankings on Google are lowered. Don't do what this person did. #searchengineoptimization #copywriting #seotips #digitalmarketing


AI education needs to be taught in schools. Most people don't actually know how LLMs like ChatGPT work. Your text gets converted into numbers called tokens. Math predicts which numbers are most likely to come next based on patterns from training data. Those numbers become text. There is no thinking, no intent when it gives you a wrong answer. The math just pointed towards something that sounds right rather than something that is right. It has no concept of truth. It's just probability slash fancy pattern matching. Everybody needs to understand this.

AI education needs to be taught in schools. Most people don't actually know how LLMs like ChatGPT work. Your text gets converted into numbers called tokens.  Math predicts which numbers are most likely to come next based on patterns from training data.  Those numbers become text. There is no thinking, no intent.  When it gives you a wrong answer, the math just pointed towards something that sounds right rather than something that is right.  It has no concept of truth.  It's just probability/fancy pattern matching.  Everybody needs to understand this. #artificialintelligence #chatgpttricks #searchengineoptimization #digitalmarketing


Stop asking ChatGPT why it recommended your competitor instead of you. At least once a week, someone sends me a conversation they had with ChatGPT in which ChatGPT recommended their competitor. And then they followed it up with why did you recommend this company and not my brand? And they typically see it as this great revelation. Look, ChatGPT is revealing all of its secrets to me. It's telling me how it works and why it recommends this brand and what I need to do to get recommended. But it's not. The process ChatGPT used to create that response is the same process it used to create every other response. It's pre trained on a bunch of information across the internet. It's then further trained with reinforcement learning from human feedback. And then for some prompts, it'll search the internet and retrieve more information. So when you ask it why it recommended your competitor or you ask it how to rank in ChatGPT, the response you're getting back is just a summary of all the advice that already exists online about how to get recommended by ChatGPT. Most of that advice is terrible, but none of it comes from ChatGPT actually having a working understanding of its own architecture. ChatGPT doesn't have any special insights into how it works.

Asking ChatGPT why it picked your competitor? It's just guessing based on internet advice. ChatGPT doesn't know how it works 🤷 #ChatGPT #aimarketingtools #MarketingTips


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Woodpeckers in the snow


Here's how to find the prompts that your brand should be ranking for inside of ChatGPT. All you have to do is go to semrush.com. You have to have a paid version. Then go to this brand new tool called Prompt Research. Type in your brand or the words that you wanna be ranking for. You gonna see the different prompts, you gonna see the volume, you gonna see difficulty and a whole lot more. All you have to do is click on one of those prompts and you're gonna see all the information that comes up. Not only that on the right hand side, which is pretty awesome, it shows you the sources of these prompts. Now if your brand wants to be ranking in those prompts, you obviously should be looking at the sources of those prompts. Go check out this tool. It really is mind boggling and it's amazing. If you want to be ranking on a lot of these prompts inside of ChatGPT, it's imperative that you start acting now and this tool from Semrush is amazing.

How to Do ChatGPT Prompt Research You can use @Semrush to see what pe...


Google just made one of the most significant changes to its review system in years. This is gonna have a major impact on every business in the world, and business owners need to know about this. Users can now leave a review under a pseudonym instead of displaying the real name. Ali Margeson just published the ultimate guide with everything you need to know, and here are the highlights. Yes, this means that businesses are gonna get more negative reviews. There's research on what is called the online disinhibition effect. Basically, when people are anonymous online, they tend to be meaner and more comfortable saying things that they might not say if they have to show their name. So that could definitely lead to more negative reviews. People are also worried that this is going to result in more fake review spam, but I don't necessarily think that's going to happen. You see, this is just changing the display name. Every review left is still tied to a full Google account. All of Google's protections for fake review fighting are still in place. They still have the history of that account, the activity of that account, the location. They still know the user behind that account. So it's not exactly the same thing as just strictly anonymous reviews. But there's good news here as well. Basically, this will mean more positive reviews. Also, a lot of people are concerned about privacy. They don't want to put their name on the Internet. So if you can use a display name instead, that can actually help you get more reviews on your business. This is particularly valuable in sensitive industries like criminal law, drug rehab, therapists, all of these categories where people aren't comfortable putting their name to their reviews online, they can now do so comfortably. So here's what ever

Here’s what you should do now that Google has anonymous reviews… 1. C...


ll of these categories where people aren't comfortable putting their name to their reviews online, they can now do so comfortably. So here's what every business owner needs to do. 1, you should update your review request template so it tells people that they can change their display name when they leave a review. You could add a line at the bottom of the template that says something like, want to leave a review without showing your full name online? You can update your display name here and then link to Google documentation on it. And 2, you should start monitoring and downloading all of your reviews. Whitespark has a $1 per month local platform that allow you to export all of your reviews. You should do that on a regular basis because that'll allow you to identify when reviews go missing or when people change their name on their reviews. So send this video to a business owner that you know they need to know about this. And make sure you check out Ali's post by Googling White Spark blog that has all the details and everything else that you need to know about this new feature from Google.


It's actually frightening to think that this might be a reality or that people are actually pushing for it. This is just gonna create a new kind of monopoly that is massively problematic. One of the very few things that you own online related to your business is your website. You don't own your social media content. You don't own your Google My Business profile. You definitely don't own what ChatGPT and other AI tools say about your business. The more power we give these tools, the more that they're actually gonna have to control everything that we do. They'll be controlling everywhere we buy from, what we can and can't do, how successful our businesses are. The only thing that you really have to control the narrative that you always own is that business website. You can control how it looks, exactly what it says, the kind of people that come to it, the functionality you can have. If this is taken away, and we're fully relying on third party tools who don't actually benefit from our business doing well, we're in trouble.


If you own an iPhone and an Apple Watch, here's a great way that you can combine the two to make better quality videos. As we know by now, the quality of a back camera is much better than the front camera. But the problem is a lot of people struggle to make videos with the back camera. One of the reasons is that they just really don't know where they are facing and if the camera angle is correct. There's an easy solution to that by using your Apple Watch. It's very simple to do on your Apple Watch. Open up your camera, give it a few seconds to sync, and you'll see that your camera is now being controlled from your Apple Watch. You can see exactly what your camera is looking at. And not only that, you can press start when you're ready. It's as simple as that. Start using your back camera more and more and you're gonna see that the quality of your videos are so much higher. Let me know if this works for you.

Use Your Apple Watch to Make Better Videos You can use your Apple Wat...


SMS texting is predicted to be the top marketing channel in 2026. Here it is right here. Calling it now. SMS will be the hot new direct channel in 2026. Lots of founders launching texting services are doubling down on SMS. The barrier to entry is still somewhat high. It's a good time to start before the channel gets flooded. Other people are saying the same thing. This is crazy. SMS in 2025 is what email was in 2015, a direct channel where you can reach your audience with no intermediaries. We've been sending three SMS a week, prints money, start collecting phone numbers as soon as you can.

SMS texting is predicted to be the top marketing channel in 2026. “Calling it now, SMS will be the hot new direct channel in 2026. Lots of founders launching texting services or doubling down on SMS. The barrier to entry is still somewhat high. It's a good time to start before the channel gets flooded.” Other people are saying the same thing. “This is crazy, SMS in 2025 is what email was in 2015, a direct channel where you can reach your audience with no intermediaries.” “We've been sending three SMS a week, prints money.” Start collecting phone numbers as soon as you can. #marketing #digitalmarketing #entrepreneurship #business