Nobody knows this about SEO. Copy everything on one of your articles. Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation. Say, make me a 5 question comprehension quiz for this. Take all of these questions, give them to Claude. Claude is better at coding. Say turn these questions into a quiz I can embed into my website. Claude will give you the code for this. Take the code, paste it into your website. Here's how I did it. Now you have an interactive comprehension quiz that keeps people on your site longer. I went hard with my quizzes and put in all of these effects. If you get a 5 out of 5 on the quiz, confetti rains down. Claude made all of the effects. I have this code template that I can reuse throughout my articles too. I even made it match the colors of my brand if you want to go extra hard. The next tip is to put in success messages. When people finish the quiz, you redirect them to your products or services or to similar useful articles that will have people going deeper on your content. More SEO tips at compactkeywords.com.

Nobody knows this about SEO. Copy everything on one of your articles.  Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation. Say,  “Make me a five question  comprehension quiz for this.”  Take all of the questions.  Give them to Claude. Claude is better at coding. Say,  “Turn these questions into a quiz I can embed into my website. “ Claude will give you the code for the quiz.  Take the code, paste it into your website. Here's how I did it.  Now you have an interactive comprehension quiz that keeps people on your site longer. I went hard with my quizzes and put in all of these effects. If you get a five out of five on the quiz, confetti rains down. Claude made all of the effects.  I have this code template that I can reuse throughout my articles too. I even made it match the colors of my brand.  If you want to go extra hard, the next tip is to put in success messages. When people finish the quiz, you redirect them to your products or services, or to similar useful articles that will have people going deeper on your content.  More SEO tips at  compactkeywords.com #searchengineoptimization #blogging #uiux #seotips


Automations are quickly becoming much easier to set up. I made a video a few weeks ago about how I think that most automations are a waste of time. In that video I was talking about n8n and make.com and while there are some great uses for those tools, I've generally see people waste more time setting up automations than they actually save. However, a few weeks ago, Google released Opal. If you haven't heard of it, it makes it really easy to set up simple automations. You just give it a prompt and it builds out the whole automation for you and it's not gonna be the right choice for complex automations where you need a lot of granular control but if you just need to do something quickly, it's kind of amazing. I've been using it to scrape and summarize the content of web pages or YouTube videos. This is something that could easily be automated with n8n but I'd probably spend 30 minutes setting up the automation and it wouldn't end up saving me enough time to justify it. I've used Opal to do about a dozen tasks and most of the automations only take about 30 seconds to set up. You just tell Opal what you wanted to build and it creates the whole thing for you. Now it's not always perfect and it does have some limitations but it's still in the experiment mode. You can only use it through Google Labs right now. I think it's super exciting that Google is investing in this, assuming they keep developing it. I think there's huge potential here to help us automate things more quickly and to help less technical people automate things at all.

I said automations were a waste of time. Then Google released Opal. 30 second setup vs 30 minute headache. Have you tried it? #GoogleOpal #Automation #ProductivityHack #TechTips #googlelabs


Here are five ways I can tell that you used AI to write your content. If any of your sentences start with words like dive, navigating, discover, it's written by AI. If your content has more than two lists, this is a red flag that you used AI to write it. If you use an Oxford comma to list things in a sentence, you're probably using AI. If if the title has a colon in it, bonus points if the first word is something like unleash or navigating, you've used AI. And if it doesn't hold any real opinions and is super unbiased about everything, you didn't write it. AI did.

5 telltale signs of AI 👀 Here's how I can always spot AI-written copy in SEO blogs, email campaigns, social media captions... and just about anywhere, to be honest! Words like "dive", "discover", "navigating", etc. 🤮 Endless LISTS Oxford commas Colons (bonus points if it's in a heading and combined with point #1) Neutral opinions Even just one of these on their own are enough to identify AI-generated content. And the key to higher rankings, better engagement in your marketing and just not totally putting people off is to create content with an authentic, human tone.  Keep these in mind when using AI for SEO & marketing to humanise AI writing and improve your overall content strategy.   #AI #ChatGPT #HumanizeAI #AIWriting


Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated 9.5 million clicks a month. It went down a little bit, but for a brief split it's second 9.5 million clicks a month from organic Google. Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just can't believe how much it continues to spike. They're investing a ton into authenticity signals. They hired a news anchor, somebody who was a news anchor for Fox News. This is what he wrote on LinkedIn. Adding a human element to enhance credibility and improve. AI invest. That's the company. AI invest LLM driven content. Very smart. They don't hide that it's AI written. Their authors say I'm that AI friend. They have a disclaimer in articles. It says generated in whole or in part by AI. May not have been reviewed or fact checked by human editors. It looks like they're not trying to outsmart Google. Honestly. Despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021. They also go hard on social media. More AI content. But they are posting a lot on social media, which adds a lot for authenticity signals. Their articles are really dynamic. They give answers right away. They don't use featured images, so it's faster to get to the answers. They have AI summaries at the top. They have an AI podcast. I have stock tickers. Just super dynamic articles, videos. They cite sources. It's their AI that is doing all of this. There's a ton

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated, 9.5 million clicks a month. It went down a little bit, but for a brief split second, 9.5 million clicks a month from organic Google.  Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just, can't believe how much it continues to spike.  They're investing a ton into authenticity signals.  They hired a news anchor, somebody who was a news anchor for Fox News, this is what he wrote on LinkedIn, adding a human element to enhance credibility and improve AInvest, that's the company, AInvest's LLM driven content. Very smart, they don't hide that it's AI written.  Their authors say, I am that AI friend. They have a disclaimer in articles that says, generated in whole or in part by AI,  may not have been reviewed or fact checked by human editors.  It looks like they're not trying to outsmart Google. Honestly, despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021.  They also go hard on social media. More AI content, but they are posting a lot on social media, which adds a lot for authenticity signals. Their articles are really dynamic.  They give answers right away.  They don't use featured images, so it's faster to get to the answers.  They have AI summaries at the top.  They have an AI podcast.  They have stock tickers.  Just super dynamic articles, with videos, they cite sources. It's their AI that is doing all of this.  There's a ton here, but if you  wanna learn how an AI generated content company 34x'd traffic in two months, I have a deep dive article on it at edwardsturm.com #searchengineoptimization #growthhacking #digitalmarketing #seotips


e an AI podcast. I have stock tickers. Just super dynamic articles, videos. They cite sources. It's their AI that is doing all of this. There's a ton here. But if you want to learn how an AI generated content company 34 x its traffic in two months, I have a deep dive article on it right here.


I'll show you one of my favorite features of our new local ranking grid software. Take a look at this grid. The first thing to note is that my business is not ranking very well here. They're all in the 80s and 70s. And one of the things is that most local ranking grid software will only count up to 20. These would all say 20 plus. But with ours, you actually go to 100 so we can see how you're ranking deeper into the search results. But I'm like, how do I rank better? So we have this really awesome explore and compare feature. Here I can see everybody else's grid. For all the businesses that were ranking in these results, I can see what their grid looks like. But this compare functionality is so incredible and so powerful. I can really see this business ranking number one. They got 54 reviews. I only have one review. They got more photos. They got more stuff going on. So I can really see my comparison of their grid versus mine. And I can see where the business is located. And where the business is located is one of the things I'm really excited about. Because look at this one. Martin Electra, they got 77 reviews. Why aren't they ranking better than position four? Well, there's the answer. Look, you can see their pin and you can see this is their coverage area. They're not directly in the center of where I'm searching from. But they rank very well in their own area, obviously. That's how local rankings work. And so the fact that we show these two grids side by side and you can really understand what's happening and why competitors might be doing better or worse than you or why you're not doing so good is really amazing. Just beautiful feature. Love that we have that now. And go and test it out. Free trial.

One of my favorite functionalities of our new local rankings grids is...


If you've heard people talking about building backlinks with digital PR, this is one of the tools that they're using. Qwoted has a huge database of journalists and they're all looking for expert quotes to feature in publications like Forbes, The New York Times, The Independent. You can submit two pitches each month on a free plan and set up alerts for relevant opportunities so you don't miss any. All free.

Free SEO tools that actually help you rank – Part 15 If you're looking for a free digital PR tool to help you build backlinks, you need Qwoted. With this platform, you can connect with journalists for major publications like Forbes, The New York Times, and The Independent to build high authority backlinks for your website.  #FreeSEOTools #DigitalPR #BacklinkBuilding #LinkBuilding #searchengineoptimisation


Somebody needs to hear this. These are the silent killers of startups no one dares to admit. 1. The experts curse. Being an industry expert becomes the biggest liability. You solve yesterday's problems. You know too much to see new patterns. 2. The 90 day death clock. Days 1 through 30, vision leads. Days 31 through 60, you still need validation. Day 90+, still no validation. You're already dead. You don't die when money runs out. You died three months ago. 3. Reality distortion. Debt. Every assumption equals debt. Every we know better equals interest. Every delayed user test equals compound interest. Most startups are bankrupt before they're broke. 4. The competence trap. More competence equals more procrastination. Building becomes an escape from selling. You're perfecting code instead of getting feedback. This is death by beautiful products that nobody wants. 5. Time perception disorder. Soon equals never. Perfect timing equals fear. The market is not ready equals we're not ready. While you wait, the market moves on. Start startups don't fail when you run out of money. They fail when you choose comfort over truth. Planning over testing, knowing over learning.

These are the silent killers of startups no one dares to admit. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see new patterns. 2․ The 90-Day Death Clock ◦ Days 1-30, vision leads. ◦ Days 31-60, you need validation. ◦ Day 90+, still no validation? You're already dead. ◦ You don't die when money runs out, you died three months ago. 3․ Reality Distortion Debt ◦ Every assumption equals debt. ◦ Every we know better equals interest. ◦ Every delayed user test equals compound interest. ◦ Most startups are bankrupt before they're broke. 4․ The Competence Trap ◦ More competence = more procrastination. ◦ Building becomes an escape from selling. ◦ You're perfecting code instead of getting feedback. ◦ This is death by beautiful products that nobody wants. 5․ Time Perception Disorder ◦ Soon = never. ◦ Perfect timing = fear. ◦ The market is not ready = we're not ready. ◦ While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose: ◦ Comfort over truth ◦ Planning over testing ◦ Knowing over learning #startups #indiehackers #entrepreneurship #motivation


ChatGPT secretly switch over to Google's index. This is for people who think SEO is dead. Google had a 70 to 80% overlap with the results in ChatGPT. When ChatGPT search is used, it produces a snippet. The person doing this study consistently found that the snippets were much more similar to those in Google's index. 70 to 80% overlap. ChatGPT is using Google's index as a workaround to get Javascript content. Proof that ChatGPT plus is secretly Google powered. This guy made up a nonsense word. He put it on a page not linked to anywhere. He forced Google to index it via Google Search Console. He left all the other search engines unaware. Asked ChatGPT to define the term. It quoted the hidden page verbatim. He used the same thing in Bing, DDG, and X. No results. If you think SEO doesn't matter anymore, just keep in mind Google had between a 70 to 80% overlap with the results in ChatGPT. Learn SEO at compactkeywords.com.

Did ChatGPT secretly switch over to Google's index? This is for people who think SEO is dead. Google had a 70% to 80% overlap with the results in ChatGPT.  When ChatGPT search is used, it produces a snippet. The person doing this study consistently found that the snippets were much more similar to those in Google's index, 70 to 80% overlap.  ChatGPT is using Google's index as a workaround to get JavaScript content.  Proof that ChatGPT Plus is secretly Google powered.  This guy made up a nonsense word. He put it on a page not linked to anywhere.  He forced Google to index it via Google Search Console. He left all the other search engines unaware.  Asked ChatGPT to define the term. It quoted the hidden page verbatim.  He used the same thing in Bing, DDG, Yandex, no results.  If you think SEO doesn't matter anymore, just keep in mind Google had between a 70% to 80% overlap with the results in ChatGPT. Learn SEO at compactkeywords.com. #searchengineoptimization #digitalmarketing #generativeengineoptimization #seotips


The way people find businesses online is changing very quickly. Pair that with the fact that digital marketing can now be done much more efficiently with the help of AI and it seems obvious, at least to me, that the way we do digital marketing is going to need a change very quickly. However, from what I can see online, most digital marketing agencies are just making small tweaks here and there. They're looking for little ways that their SEO strategy can also help them rank in large language models and they might be having AI help them write blog posts or brainstorm strategy, but they have no plans to completely overhaul their systems. Now, it's too early to say for sure, but from my point of view, it looks like this is much too slow at change. I'm gonna go out on a limb and make a prediction that in the next two years, most of these agencies are going to shrink dramatically, if not fail completely. And what's gonna replace them are agencies that completely reinvent themselves or I think more commonly some Gen Z startups. Over the last few months, I've spoken with several Gen Z startup founders. I'm tempted to call them kids cause they're closer to my son's age than my age, but I'm talking about people in their 20s that are just learning how to do digital marketing. They don't have all the biases that we have in the last 20 years to them, it's just obvious the answers to build all their systems with AI in the center. And I mean both using AI to help them do the work, but also realising that the ultimate goal is to get AI to recommend them or their clients. I think most agencies don't recognise this moment for the paradigm shift that it is. This is akin to the shift from pre internet to post internet, only it's happening much faster. Agencies that plan to wait and see and

Gen Z startups are about to destroy traditional marketing agencies 💀 They're building AI-first while agencies make tiny tweaks #GenZEntrepreneurs #AIMarketin #MarketingAgency #StartupLife #BusinessPrediction


hift that it is. This is akin to the shift from pre internet to post internet, only it's happening much faster. Agencies that plan to wait and see and make little shifts here and there are going to get left behind. So if you're paying one of these agencies for your marketing, keep a close eye on them, but keep your other eye on Gen Z. There are a lot of scrappy kids out there right now learning how to do highly effective marketing at a much lower rate.


This is still one of my favorite pieces of writing on the internet. We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages. I love this line. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time because they have nothing better to do. Here it is. If people consciously realized they could invest in exponential growth. Many more would do it. That writing comes from Paul Graham. Paul Graham is a founder of Y Combinator, which many would call the greatest tech accelerator ever. He is a brilliant mind in tech and business. If you want to read the whole thing, it's this article right here. How to do g

This is still one of my favorite pieces of writing on the Internet. We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things, don't get a lot done every day. They get something done rather than nothing.  If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example,  is an instance of this phenomenon. The more  you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve, but we can't grasp that intuitively. So we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this too is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push, or they grow their audience one fan at a time because they have nothing better to do. If people consciously realize they could invest in exponential growth, many more would do it. That writing comes from Paul Graham. Paul Graham is a founder of Y Combinator, which many would call the greatest tech accelerator ever. He's a brilliant mind in tech and business.  If you want to read the whole thing, it's this article, How To Do Great Work. #ycombinator #indiehackers #buildinpublic #startups


est tech accelerator ever. He is a brilliant mind in tech and business. If you want to read the whole thing, it's this article right here. How to do great work.


This is a quick way to make your articles more engaging. Copy everything in your article, say to ChatGPT. Write a comprehension quiz for this article. To do so and so, paste the article. ChatGPT gives you some questions. Take these questions, give them to Claude. Claude is much better at coding a code an interactive quiz for these questions. Give your colors. After a few back and forths, you'll get something like this. Click copy, paste everything into an HTML widget. Most site builders have HTML widgets. When it's published, it will look like this. I have a timer. It starts whenever you click something. You click next, flashes green. If you get it wrong, then it flashes red. Let me show you what happens when you get everything correct. Last question. Watch this. Here we go. Whoa. 5 out of 5. And I added confetti. Oh my gosh. A simple thing to do to get people to spend more time on your site.

This is a quick way to make your articles more engaging. Copy everything in your article. Say to ChatGPT, write a comprehension quiz for this article to do so and so.  Paste the article. ChatGPT gives you some questions. Take these questions, give them to Claude.  Claude is much better at coding.  Say, code an interactive quiz for these questions. Give your colors. After a few back and forths, you'll get it. Click copy. Paste everything into an HTML widget. Most site builders have HTML widgets. When it's published, it will look like this.  I have a timer. It starts whenever you click something.  You click next. It flashes green.  If you get it wrong, then it flashes red.  Let me show you what happens when you get everything correct.  Last question. Watch this. Here we go. Whoa, 5 out of 5 and I added confetti. A simple thing to do to get people to spend more time on your site. #searchengineoptimization #uiux #seotips #webdevelopment


This is the most powerful SEO strategy that any e commerce business can follow to truly scale. If you haven't done this already, make a collection or category page for every type of product that you offer. And what I mean by this is a dedicated page that only list products that suit that category. So let's say you sell baking equipment, you'd set one up for cupcakes, cookies, cakes, all that kind of stuff. Next, you're gonna set up sub categories or collections. These are smaller categories that fit within one of the main categories you just made. So for cupcakes, you would have a sub category for cupcake sprinkles. And then if you can, within those sub categories you're gonna create more sub categories, so things like glitter cupcake sprinkles, pink cupcake sprinkles. And this is gonna boost your website's SEO in two ways. First, these category pages are gonna widen the amount of searches that your website can show up for. As an example, let's say you've got a product that is pink cupcake sprinkles. Without any categories, it's really hard for search engines to know whether they would also be suitable as cookie sprinkles or if they're edible sprinkles, if they're glitter pink sprinkles. The category pages help you communicate that. And the second way is by boosting your topical authority and having more pages available to rank in search.

This is the no1 ecommerce SEO strategy you need to boost your ecommerce website's organic search traffic.   This strategy will help you rank for more high-intent search terms (i.e. transactional intent searches), improve your topical authority, and increase organic sales from Google & AI search.    #EcommerceSEO #EcommerceTips #SEOTips #SEOforBeginners


This guy's marketing funnel gets him $1 million annual recurring revenue with only 450 YouTube subscribers. He's a gym owner. He has a gym called Hale Fitness. This is a strategy. A prospect sees a paid ad. Here's one of them as an example. We're looking for local men who are looking to get stronger, better cardio, lose fat, transform their health. With our eight week kick start, we can only take on four clients at a time in a group. Our last seven groups have sold out. The ad goes to a landing page with a video at the top. The prospect is instructed to start the video, which is 41 seconds and is of Jay, the guys Jay Hale and is of Jay explaining this upcoming form and the sales call. The prospect fills out the form. There are questions to group prospects into archetypes. And this is where it gets really smart. At the end of the form, the prospect sets up a sales call, which is typically just two days into the future. The day before the call, a sales rep looks at the answers and figures out which archetype the prospect falls into. The gym's YouTube channel has a few subscribers, but it has many videos for every different archetype. The videos are of different trainers speaking and explaining. The day before the call, the prospect is sent one of these videos that matches the archetype. The video addresses the biggest problem the prospect specified in the form and offers a solution. The videos they provide direct personalized value and often times this is even enough for prospects to binge on other videos on the gym's YouTube channel. The sales call happens the next day. The close rate from this strategy is a whopping 50%. By the way, if you want to read this whole thing, it's on my website, edwardstrom.com. This is the name of the article. For the remaining half that doe

This gym owner built a funnel that generates over $1M in annual recurring revenue with only 450 YouTube subscribers. Here’s how Jay Hale of Hale Fitness does it: - A prospect clicks a paid ad offering an 8-week kickstart. - They land on a page with a short intro video and fill out a form. The form groups them into archetypes based on goals and challenges. - Before the scheduled sales call, Jay’s team reviews the answers and sends the prospect a highly relevant YouTube video tailored to their exact situation. - These videos address personal struggles (like menopause for mid-40s moms, or feeling “too late in life” for men in their 30s) and show them someone they can relate to. By the time the call happens, the prospect feels understood and confident. This personalization drives a 50% close rate. For those who don’t sign up right away, the gym offers a 24-hour discount and additional success story videos - bringing in even more conversions. The results: sales calls cut from 45 minutes to 15 minutes, higher prices, a months-long waitlist, and revenue that continues to climb past $1M. Hyper-personalized, problem-solving videos make prospects feel seen, valued, and ready to buy. #entrepreneurship #digitalmarketing #marketingfunnel #smallbusinessmarketing


y the way, if you want to read this whole thing, it's on my website, edwardstrom.com. This is the name of the article. For the remaining half that doesn't close, they're given a 24 hour discount and one to three more videos of people just like them getting the results that they want. This closes many more. This is what the form looks like, the initial form. This is the landing page with Jay Hale at the top. Here's the calendar where you set up the sales call. Then this is the YouTube. Here's a quote from Jay. If I have a mom who's in her mid 40s and we'll send her a video that talks about how to handle menopause. If I have a man who's in his mid 30s, I'm gonna send him a video about what to do if you feel like you're too late in life. I know that if I have a man who's like me, he's going to want to see me in the video. I know that if I have a woman who's like one of our female coaches, they're going to want to see her in the video. I try to send the videos that are specific to the problem each person has. So great. The videos are hyper personalized. This is why it works so well. The prospects are made comfortable and confident, feeling like this gym understands and empathizes with them. Videos go above and beyond offering value and solutions right there for free. This works so well that Jay was able to raise prices, shorten sales calls from 45 minutes to 15 minutes, has a waiting list of months, too much demand and expects to soon make way more than $1 million a year. I love this. Great job, Jay.


The SEO subreddit is filled with some of the best gems in digital marketing, adding forums slash questions so users can generate content. Index cleanup and content pruning. For me, traffic goes burr. This basically means removing low quality pages from your site. That helps with SEO a lot. Targeted pages for long tail queries. I do this all the time. Works crazy well. Updating aged content at scale, notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones. There are some scripts to automate it too. Yeah, updating age content. That was actually the top comment here. Refreshing content works each time. If you just change your theme and code to something else, you'll get a boost. If you just rewrite something and say exactly the same thing in different words, you'll get a boost. Google business profile title keyword stuffing. Recent example elevated client from position 6 to 2 for most major keywords in service industry. Very niche in a major US city. Rest of Google Business Profile is already highly optimized. Don't underestimate local map pack for brick and mortar or local service. Free directories with domain authority over 35+, making high search volume, Faqs, rich results. Optimize more SEO tips at compactkeywords.com.

The SEO subreddit is filled with some of the best gems in digital marketing.  Like… - Adding forums / questions so users can generate content. -  Index cleanup and content pruning for me. Traffic goes brrrrr. This basically means removing low quality pages from your site. That helps with SEO a lot. -  Targeted pages for long tail queries. Works crazy well.  Updating aged content at scale. Notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones. There are some scripts to automate it too. - Refreshing content works each time.  - If you just change your theme and code to something else, you'll get a boost.  If you just rewrite something and say exactly the same thing in different words,  you'll get a boost. - Google Business Profile title keyword stuffing. Recent example elevated client from position six to two for most major keywords in service industry niche in a major US city. Rest of Google Business Profile is already highly optimized.  Don't underestimate local map pack for brick and mortar or local service. -  Free directories with domain authority over 35+.  Making high search volume FAQ's rich results optimized.  - More SEO tips at  Compact Keywords. #seotips #digitalmarketingtips #searchengineoptimization #buildinpublic

risk/avoid / local SEO manipulation
SEO tactics / content refresh
SEO tactics / UGC and long-tail pages


This is just a reminder that the best way to get results is oftentimes the most straightforward. How? Adding TLDR boosted my conversions by 33%. This person added too long didn't read blurbs at the top of this person's pages and posts boosted conversions by 33%. For articles, added a short 2 to 3 sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the products, features, and benefits placed right under the title. The Most Straightforward Thing. Most people try to add all this fluff to get people to stay on the page longer because they think Google's gonna like that, you know? If you want people to stay on the page longer, give them what they want right away so that they go deeper. Adding too long didn't reads at the top of pages boosted conversions by 33%. I love this.

This is just a reminder that the best way to get results is oftentimes the most straightforward.  How adding TL;DR boosted my conversions by 33%.  This person added too long didn't read blurbs at the top of this person's pages and posts. Boosted conversions by 33%.  For articles added a short two to three sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title.  The most straightforward thing. Most people try to add all this fluff to get people to stay on the page longer because they think Google's gonna like that. You know, if you want people to stay on the page longer, give them what they want right away so that they go deeper.  Adding too long didn't reads at the top of pages, boosted conversions by 33%. I love this. #searchengineoptimization #conversionrateoptimization #uiuix #copywriting


Ninety percent of digital marketing can already be automated and I mean that 90% of the hands on work that we did as digital marketers three years ago can now be handled by AI and automation. But of course, that's not what's happening right now and that's because it's still really hard to do and that other 10% is really important. So I wanna talk about what's keeping us from automating 90% of the digital marketing work, what it's gonna take to get us there and why that remaining 10% is probably more important than the 90%. Pretty much all of the hands on work of digital marketing is some form of content creation. Everything else is just strategy. And while AI is pretty good at content creation already, anyone who's used it enough knows that it generally produces generic AI slap and that makes it effectively useless. For the last few years, I think most people have just been kind of waiting for AI to get good enough. The idea is that eventually these models will just create great content and then we can automate all of our marketing very easily. However, I actually think we already have all the puzzle pieces we need to create high quality marketing content at scale. It's just that it's really hard to do and there's no sign that smarter AI models are gonna solve this problem for us. AI models are already very smart and they have plenty of explicit knowledge. What they're missing is tacit knowledge, they're missing context. And even as the models get smarter, they're not getting any better at this piece. However, what we're learning in the last three months or so is that with sufficient context engineering, the current AI models can already produce high quality marketing content at scale. It just turns out that this is really hard to do well. And I should know for the past

90% of digital marketing can already be automated with AI - here's why most people are doing it wrong 🤖 #AIMarketing #DigitalMarketing #MarketingStrategy #AIAutomation #TechTrends #AIForBusiness #ContentCreation #PromptEngineering

Agency workflow / strategy
AI content quality / context


els can already produce high quality marketing content at scale. It just turns out that this is really hard to do well. And I should know for the past year or so, this has been the core problem I've been focused on. I realised early on that if I provided a lot of context about the brand I was producing content for and the specific task I was having to do, I got much better results. And after a year of working on it, it's pretty clear that we'll be able to get scalable results that are of the same quality of a typical digital marketing agency. But this is taking a ton of iteration and we still have a long ways to go. I'm currently in the process of building Virgin 3.0 of our brand ambassador. However, even with version 2.0, we're already three to four times as efficient as I was three years ago. And because of that, I'm convinced that this is the way. I think within one or two years, we're gonna see most digital marketing agencies following suit and creating some kind of brand ambassador for each of their clients. Now, I should say that I work with small to medium sized businesses and things are different once you get to the enterprise level but I do think even internal marketing teams are gonna realise they need some kind of brand ambassador to keep up. Right now those of us that are doing this are just doing this on our own manually. I'm doing my best to connect with others that are doing something similar so we can share notes and learn faster. But eventually some really smart startup is gonna come along and they're gonna find out how to make software that does this much more efficiently. And at that point, I think most brands would be wise to just pay someone to handle that software for them. And very quickly, most of the work of digital marketers will become commodi


brands would be wise to just pay someone to handle that software for them. And very quickly, most of the work of digital marketers will become commoditized and that remaining 10% of digital marketing work will become 90% of digital marketing work. And that's the strategy piece. Even though the hands on work will become trivial, AI shows no sign of being good at dictating what work should be done or where the focus should be, at least not anytime soon. So my advice as we go through this transition is to find someone who understands the strategy and is keeping up with the technology you need to be able to take advantage of these efficiencies but moving fast is only valuable if you're moving in the right direction.


This is Hubspot's SEO. In February 2023, Hubspot was getting 24 million clicks a month from Google. Now Hubspot is getting 4.2 million clicks a month from Google. You might think that this is impressive. A lot of these clicks were for things unrelated to Hubspot's business search terms that didn't make them money. This is called topical authority. Topical authority. Really simple. How authoritative are you in your niche? Google changed its topical authority algorithm so that Hubspot search traffic went like this: down, down, down to here. This was a bad SEO strategy in the first place. Imagine ranking for tons of search terms that don't do anything for your business and just use marketing resources because you're getting tons of unrelated traffic. Double down on your niche. Triple down on your niche. Quadruple down on your niche. Don't write content about things that are unrelated to you. Focus on what is related to you. Submit your website to directories within your niche. If you submit to general directories, use language related to your niche. When describing your business, have all of your marketing blurbs mention language in your niche. Focus on this so that you get this and not this. More SEO tips at compactkeywords.com.

This is HubSpot's SEO. In February 2023, HubSpot was getting 24 million clicks a month from Google. Now HubSpot is getting 4.2 million clicks a month from Google. You might think that this is impressive but a lot of these clicks were for things unrelated to HubSpot's business, search terms that didn't make them money. This is called topical authority. Topical authority, really simple, how authoritative are you in your niche? Google changed its topical authority algorithm so that HubSpot's search traffic went like this, down, down, down to here. This was a bad SEO strategy in the first place. Imagine ranking for tons of search terms that don't do anything for your business and just use marketing resources because you're getting tons of unrelated traffic. Double down on your niche. Triple down on your niche. Quadruple down on your niche. Don't write content about things that are unrelated to you. Focus on what is related to you. Submit your website to directories within your niche. If you submit to general directories, use language related to your niche when describing your business. Have all of your marketing blurbs mention language in your niche. Focus on this so that you get this and, not this. More SEO tips at compactkeywords.com #searchengineoptimization #digitalmarketing #blogging #contentmarketing

Entity language / directories
Topical authority / content focus


If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for. 45% are using them to search for products and services, so if you're selling anything online, people are probably searching for it on ChatGPT. But when it comes to local searches, only 27% of people are using AI, and only 19% of them actually trust AI's local search results. So you absolutely should be prioritising your business's visibility in tools like ChatGPT, but don't neglect Google, especially if you're a local business.

So how many people are actually using AI search, and what are they using it for? This study from Yext shows HUGE growth in people using ChatGPT to search for products and services. But people still don't really trust AI tools when it comes to local searches. So what does this mean for your local SEO? Let's dig into it!   #ChatGPTSEO #AISEO #SEO #AIsearch #localseo


$508 is the average acceptable price for acquiring one high quality backlink. Honestly, I'm surprised it's not more. A backlink is just when one website links to another site. If you've ever gotten a high quality backlink for a search term that has a ton of volume, that's bottom of funnel, that's really competitive, and the link you got is really high and you've in the difference that it makes. Something like that is worth way more than $500. The boost you can get can be near immediate. You could have been trying to rank for a keyword. It's a competitive keyword. That means lots of other people are going after it. And this link makes so much of a difference I'm surprised it's not more than this. The reason it's this amount is because people don't know if it's gonna be actually high quality or not. It needs to be on a page that actually gets traffic, on a site that ranks, in a site that's in your niche. I remember one time I didn't pay for this, but I was going after search terms in the health niche. It was a mental well being niche. It was taking a long time for my pages to rank. Then suddenly I got a backlink. I got it using help reporter out. It was from Healthline. Healthline, which is a top health website. 91 out of 100. Domain authority op health website. Basically, my rankings went like this. This is just a random image I found on Google Images to represent a traffic spike of this is what it looked like for me from getting that one backlink from Healthline. It was a free link that I got with help reporter out. This is another free service that just connects journalists with experts. Journalists who need expert quotes and experts who want to be quoted in big publications like Healthline. I got this link. It was like this. I'm not saying you should pay more. You mig

$508 is the average acceptable price for acquiring one high quality backlink. Honestly, I'm surprised it's not more. A backlink is just when one website links to another site. If you've ever gotten a high quality backlink for a search term that has a ton of volume, that's bottom of funnel, that's really competitive, and the link you got is really high, and you've seen the difference that it makes, something like that is worth way more than $500. The boost you can get can be near immediate. You could have been trying to rank for a keyword, it's a competitive keyword, that means lots of other people are going after it, and this link makes so much of a difference. I'm surprised it's not more than this. The reason it's this amount is because people don't know if it's gonna be actually high quality or not. It needs to be on a page that actually gets traffic, on a site that ranks, in a site that's in your niche. I remember one time, I didn't pay for this, but I was going after search terms in the health niche. It was a mental wellbeing niche, it was taking a long time for my pages to rank, then suddenly I got a backlink, I got it using Help a Reporter Out, it was from Healthline. Healthline, which is a top health website. 91 out of 100 domain authority. Top health website, basically my rankings went like this. This is just a random image I found on Google Images to represent a traffic spike. This is what it looked like for me from getting that one backlink from Healthline. It was a free link that I got with Help a Reporter Out. This is another free service that just connects journalists with experts, journalists who need expert quotes, and experts who wanna be quoted in big publications like Healthline. I got this link, it was like this. I am not saying you should pay more, you might not know if the link is actually gonna be good, but if you knew that the link was going to be like the Healthline link, it would be worth a lot more than this. #linkbuilding #blackhatseo #searchengineoptimization #seotips


and experts who want to be quoted in big publications like Healthline. I got this link. It was like this. I'm not saying you should pay more. You might not know if the link is actually gonna be good, but if you knew that the link was going to be like the Healthline link, it would be worth a lot more than this.


Mozbar is a free Google Chrome extension that shows you any pages SEO metrics. Use it to check page and domain authority, loading speeds, meta titles, descriptions, and page headings. It also adds those same metrics on top of your Google search results. I love using this for competitor analysis.

Free SEO tools that actually help you rank – Part 14 MozBar is a free Chrome extension that gives you instant SEO metrics like page authority, domain authority, loading speed, meta titles, descriptions, and headings. It even shows these metrics directly on your Google search results, making competitor analysis so much easier. #FreeSEOTools #MozBar #SEOtips #searchengineoptimisation


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Most businesses know they could be getting more from AI, they just don't know where to start. So I like to share one common example. Yesterday, I was on a discovery call with a business that is interested in hiring me to help them with their SEO and AI optimization. Naturally, they wanted to know what I would be doing to help them get more traffic from search and AI results. And I explained that about half of the work we'd be doing would be content creation. They immediately jumped in and said, we actually don't need help with content creation. We have a team of writers. And I said, oh, that's great. Are these writers experts in your industry? And they said, yes, we've trained these writers to understand everything that's important to know about our industry. We can't use AI to write the content because it constantly gets things wrong about our industry. Now, first let me say I think there still is a place for prolific expert writers. If you have extensive firsthand experience or are truly a prolific writer, then AI cannot replace you. However, that was not the case with this business. These writers had merely been trained on what was important to understand about this business. And the business was under the common misunderstanding that AI could not be similarly trained. And this is the common issue I see over and over again. Businesses are willing to spend weeks or months training new hires before they're able to produce reliable output, but often not willing to spend more than 15 minutes with ChatGPT or Claude. And to be fair to them, I think it's just because they don't realise it's possible or they don't know how to get started. So here are the basics. You need to set up some kind of project. They're called custom GPTs in ChatGPT, they're called gems in Gemini, or

Your business trains humans for months but gives AI 15 minutes then wonders why it fails 😅 Here's how to actually train AI properly #AIForBusiness #PromptEngineering #BusinessTips #ContentCreation #AITraining

AI project setup / brand knowledge
AI workflow iteration
Prompt template design


et started. So here are the basics. You need to set up some kind of project. They're called custom GPTs in ChatGPT, they're called gems in Gemini, or in my favourite, Claude, they're just called projects. Projects have two parts to them: the instructions and the knowledge. The knowledge, you're going to place everything that is important for this project to be able to reference. You wanna document with all the basic information about your company. You wanna document about all your products and services. You wanna document about your ideal customer profile. And then in the instructions, you want to give very clear instructions about how to do the task, and you also want to explain all the documents it has in its knowledge and, most importantly, specific instructions on when to use each document. Think of setting up your project like the onboarding process of a new hire. You're not yet training it on specific tasks, you're just giving it the basic information it's going to need to start learning those tasks. For each specific task, you're gonna need a prompt template. So for example, you're gonna have one prompt template for writing blog posts, one template for creating web pages, one template for writing social media posts. And these prompts are gonna be quite long. They're not gonna be a few sentences. Imagine if you're training a new hire on how to write blog posts for your company. You wouldn't just give them a few sentences and send them on their way, right? You need to provide very clear instructions on what they need to do and what success looks like. So here's the structure of each of my prompt templates. First, to find the role. This is gonna be something like you are an expert content writer for this brand. Next, to find the goal. This is gonna be something like


ind the role. This is gonna be something like you are an expert content writer for this brand. Next, to find the goal. This is gonna be something like your goal is to produce an optimized blog post for a given search term. Then you're gonna define the input. This might be the target keyword or the topic, along with any information you want it to reference while it's writing this piece of content. Next, you'll define the process. These should be very specific step by step instructions you want to take as it performs this test. Next are the guidelines. These are any rules you want it to follow as it goes through the process. Again, be very specific. Next are examples. You want to give it both positive and negative examples of what success looks like. You don't need to create the negative examples right away. As you get bad outputs from the prompt, you can include those as negatives. Next, to find the format that you wanted to output the task in. And then finally, you're going to repeat the most important instructions. And the reason you do this is because with long prompts, large language models often forget things you've said. And they pay special attention to the beginning and the end of each prompt. So including the important instructions at the end makes it more likely they'll adhere to them. So with all those parts in place, you have the first draft of a prompt. The key to making this work is iteration. Every time you get a bad output, include the bad output as a negative example and update the important instructions. And in case it wasn't clear, you're running this prompt in the project. So you create the project first, and then you paste the prompt into that project and run it this way. In addition to the prompt, it has access to everything that you've put into tha


, and then you paste the prompt into that project and run it this way. In addition to the prompt, it has access to everything that you've put into that project. And the project also needs to be maintained. Anytime there's new information about your company, add it to the project, update the instructions. And you might be thinking, this sounds like a ton of work. And if you're creating a single blog post, sure. But if you want to create 100 blog posts or 1,000, it's an incredibly efficient use of your time.


We are witnessing the greatest win in SEO history. I just made a video about the site. It was at 5.5 million visits a month from Google. Two days later, it's at 6 million. A month and a half ago, it was at 300,000, or less than 300,000. They went from less than 300,000 visits a month from Google if SEO to over 6 million. This is. This is stupid. Entirely AI generated content. All AI generated. Beautiful templates. Tons of dependencies. Depending on the type of article, the type of niche. There's going to be all these different modules in it. It's dynamic. You can ask AI as you read. There's AI summaries, there's an AI podcast at the top. This is crazy. Everything is AI written. They go hard on social media and YouTube, too. They have a capybara and a monkey talking to each other, telling the news. Every part of this is synthesized by AI. They did hire humans, though, real humans, to give a human touch to their AI content. But it is just so crazy. Under 300,000 visitors a month from Google to over 6 million.

We are witnessing the greatest win in SEO history.  I just made a video about this site, it was at 5.5 million visits a month from Google. Two days later it's at 6 million.  A month and a half ago, it was at 300,000 or less than 300,000. They went from less than 300,000 visits a month from Google with SEO to over 6 million. This is, this is stupid. Entirely AI generated content. All AI generated. Beautiful templates, tons of dependencies. Depending on the type of article, the type of niche, there's going to be all these different modules in it. It's dynamic. You can ask AI as you read. There's AI summaries. There's an AI podcast at the top. This is crazy. Everything is AI written. They go hard on social media and YouTube too. They have a Capybara and a monkey talking to each other, telling the news. Every part of this is synthesized by AI. They did hire humans, though, real humans, to give a human touch to their AI content. But it is just so crazy. Under 300,000 visitors a month from Google to over 6 million. #seotips #searchengineoptimization #scaledcontentabuse #digitalmarketing


This site went from 260,000 monthly visits from Google to 5.6 million in a month and a half using AI generated content. Here's one of its writers, Philip Carter, your AI capital markets Copilot here. All the articles are AI generated. They hired this guy, a previous news anchor at Fox, he said, adding a human element to enhance credibility and improve the company's LLM driven content. This site is why I love SEO. They invested a lot in brand and user experience. They have multiple good products. They have beautiful, dynamic pages where the page templates change depending on the subject matter. They don't have a lot of fluff. They give the answers right there at the top. They're very active on all socials. They existed for years and built up a brand. SEO is best when multiple channels play together, and this is the result of all their work.

This site went from 260,000 monthly visits from Google to 5.6 million in a month and a half using AI generated content.  Here's one of its writers, Philip Carter, “Your AI capital markets copilot here.” All the articles are AI generated.  They hired this guy,  a previous news anchor at Fox.  He said, adding a human element to enhance credibility and improve the company's LLM driven content.  This site is why I love SEO.  They invested a lot in brand and user experience.  They have multiple good products.  They have beautiful dynamic pages where the page templates change depending on the subject matter.   They don't have a lot of fluff, they give the answers right there at the top.  They're very active on all socials.  They existed for years and built up a brand.  SEO is best when multiple channels play together, and this is the result of all their work. #searchengineoptimization #indiehackers #digitalmarketing #buildinpublic


I don't know why more businesses aren't optimising for voice search. Believe it or not, voice search does not match normal search results and it only gives between 1 to 3 results, which is a really unique opportunity to get in front of your customers. Here's how you do it. Make sure your opening hours are clearly listed on your Google My Business profile and your website. Make sure your website content is optimised for long tail keywords because people tend to use more words when they use voice search. Add local business schema markup to your website. Users want an answer so quickly they don't even have time to type it themselves, so if you're not delivering a super fast user experience for mobile users, it's not gonna happen for you.

How to optimise for voice search (i.e. voice search SEO) Voice search doesn’t pull the same results as normal Google searches, and it only gives 1 to 3 answers. That means your business needs the right setup to stand a chance of ranking. Focus on: Optimising your Google My Business profile (opening hours, reviews, address, etc.) Long tail keywords in the style people speak when using Siri, Alexa, etc. Local schema markup on your website Fast mobile user experiences #VoiceSearchSEO #LocalSEO #SEOTips #SearchEngineOptimisation


I think we're about to see another step change in the way knowledge work is done, similar to the step change we saw when ChatGPT was released. I wanna talk about what this shift is, why I think it's coming by the end of 2026, and what you can be doing now to prepare for it. Large language models like ChatGPT have already disrupted a number of industries. But for the last two years, people have been saying that AI is gonna take all the jobs, and it just doesn't seem like it's happening. While AI has made a lot of jobs more efficient, people are still hiring. I think this has left a lot of people thinking that AI is just a bunch of hype. The expectation that a lot of people have is that if AI was going to take a large percentage of human jobs, then surely by now it would have taken more of them, and that seems reasonable. But that's not quite how this technology works. It doesn't slowly and consistently replace workers over time happens all at once. ChatGPT released with what's called GPT 3.5, but before that we had GPT 3, and GPT 3.5 wasn't that much better than GPT 3. So why was ChatGPT such a big deal? It's because it passed that good enough threshold. GPT 3 just wasn't quite good enough to be useful. With the small improvement to GPT 3.5, it became useful and immediately displaced a lot of jobs. Now since then, we've seen a handful of similar shifts into just useful. We've seen it with image generation, we've seen it with presentation generation and an AI voice generation, but none of these had as big of an impact as ChatGPT. The step change that I'm predicting by the end of 2026 is what we're currently calling agentic browsers or computer use. The current versions of this are like perplexities comet browser, ChatGPT agent, or Claude computer use. Right now they're mo

The next ChatGPT moment is coming by 2026 🤖 Smart business owners are writing SOPs for everything NOW. Are you ready? #BusinessTips #FutureOfWork #Productivity #AI #aimarketingtools


rowsers or computer use. The current versions of this are like perplexities comet browser, ChatGPT agent, or Claude computer use. Right now they're mostly just fun toys. There aren't many practical applications for them. Currently, you might say these tools are in their GPT2 era, and I think by the end of 2025, they'll probably reach GPT3 status, but they will still be effectively useless until they have their ChatGPT moment. Eventually these agents will be able to do essentially anything a human can do on a computer. However, they'll probably still have some of the same limitations that large language models have today. Mainly, they'll have trouble seeing the bigger picture. So they're not gonna replace your senior level employees anytime soon, but I do think they'll be able to do any task that you could currently hand over to a new hire with a well written SOP. And that's why I think the best use of your time right now as a business owner is to write really good SOPs for all of your processes. And the way we write SOPs for large language models will probably be a little different than how we write them for humans. But taking a well written SOP for a human and reformatting it for a large language model is the kind of thing that large language models are really good at. Don't wait until we know how to write SOPs for large language models. Just start making really good SOPs for humans now. Document every single process in your business that can be done on a computer and you'll be perfectly positioned to take advantage of the next ChatGPT moment.


If you search site colon grock.com forward slash share, you can see tons of shared chats from Grock AI. Every time a chat on Grock is shared, it becomes indexable by Google. People are now using this to rank their businesses on Google. They put in custom instructions. Their prompt to grok is a keyword like what's the best grocery store. Grok recommends them. They click share, then they buy backlinks to tell Google this chat is important and it should show up high. Wild that this exists. More crazy SEO tricks at Compact Keywords com!

You can see tons of shared chats from Grok AI on Google. Every time a chat on Grok is shared,  it becomes indexable by Google.  People are now using this to rank their businesses on Google.  They put in custom instructions.  Their prompt to Grok is a keyword.  They click share.  Then they buy backlinks to the Grok chat to tell Google this chat is important and it should show up high.  Wild that this exists. More  crazy SEO tricks at compactkeywords.com. #blackhatseo #seohacks #seotips #searchengineoptimization


Is ranking in large language models like ChatGPT the same as ranking in traditional search engines? In other words, is GEO just SEO in a fancy costume? I have multiple videos talking about why I think GEO is in fact different than SEO. However, I've now upset a lot of SEOs who say it's the same thing, but I wanna Steelman their argument and then I wanna provide a helpful metaphor that might clear up the misunderstanding. As many SEOs will point out, when you do a search in a large language model like ChatGPT, it will then perform its own search in a traditional search engine. So the results it returns are the same results you would get if you went to that traditional search engine. Therefore, it seems entirely reasonable to say there's no difference. Just do SEO, you'll rank in the traditional search engines, the AI will return those exact same results, and therefore you will rank in the AI search results. However, the difference in GEO or AI SEO is not a difference in how the search engine works, it's a difference in search behaviour. Large language models use traditional search engines much differently than humans use traditional search engines, and that does change the strategy. Although it doesn't seem to matter how many times I say this, I keep getting misunderstood by other SEOs, so I have a metaphor that I think will help make this clear. Let's say you're a company like General Mills that makes food products that will be sold at grocery stores. You have an idea for a new product. It's a gluten free cereal that's also high in fiber. However, there's a limited amount of shelf space in each grocery store. They might have a section for gluten free cereals, but probably not enough room for your gluten free, high fibre cereal. Now, I don't know enough about cereal to k

SEOs are upset I said GEO ≠ SEO. Here's why they're wrong: AI searches 100x more pages than humans do 🤯 #SEO #GEO #DigitalMarketing #AI #ContentTips

Hyper-specific content / third-party mentions


ve a section for gluten free cereals, but probably not enough room for your gluten free, high fibre cereal. Now, I don't know enough about cereal to know if this analogy actually tracks, but let's just say your product is too specific to make it onto grocery store shelves, and therefore this is a bad strategy. Now, let's say something changes overnight, and all of a sudden all the grocery stores have not one, but 10 cereal aisles. 10 aisles devoted specifically to cereal and one entire aisle just to gluten free cereal. This changes the strategy. It doesn't change how you make cereal or how you sell your product, but it does change which products make sense to develop in the first place. That's the shift we're seeing in large language models. When a human does a search in Google, they search for one broad competitive term and they look through one, maybe three websites. In other words, the available shelf space that you're competing over is very small. In that situation, the best strategy is to find terms that are getting high search volume where you can rank in the top three spaces. On the other hand, when you prompt a large language model, it's gonna do a search in the same search engine, but the search is gonna be way more specific, and it's probably gonna do up to a dozen different searches. And then it's not just gonna look at the three top results, it's gonna look through multiple pages of results. In fact, large language models typically look at about 100 times as many pages as a human. This opens up a ton of virtual shelf space. So while the underlying search engine is the same, the strategy changes dramatically. Suddenly, it's worth making hyper specific content. Even if you can't rank on page one of Google, it makes sense to get your company mentioned on third


ddenly, it's worth making hyper specific content. Even if you can't rank on page one of Google, it makes sense to get your company mentioned on third party websites that might not rank on page one of Google and might not link back to you. AI is exploring dark corners of the internet that no one cared about with traditional search engines before. So I still think there's more that we don't know than we do know, but things are definitely changing. Yes, SEO still works. SEO is still important. You do have to show up in the search engines, but things are changing quickly, and your strategy should change along with it.


Not surprising to see people on LinkedIn sharing their stories of losing all search visibility, sometimes overnight, after an aggressive AI content strategy. Google has been destroying AI content lately. There will always be sites that slip through the cracks, like this AI content site that went from 300,000 monthly searches to 4.3 million monthly searches in under two months. But then you have horror stories like this. This woman got Google penalties across all of her websites because only one of them used too much AI content. If you want a safe way to do SEO that gets customers, check out Compact Keywords com. My 13 hour SEO course pages with my SEO method only need 415 words and directly target people looking to purchase.

Google has been destroying AI content lately. “Not surprising to see people on LinkedIn sharing their stories of losing all search visibility, sometimes overnight after an aggressive AI content strategy.” -Lily Ray There will always be sites that slip through the cracks. Like an AI content site that went from 300,000 monthly searches to 4.3 million monthly searches in under two months. But then you have horror stories like this. NicheSiteLady got Google penalties across all of her websites because only one of them used too much AI content. If you want a safe way to do SEO that gets customers, check out compactkeywords.com, my 13 hour SEO course. Pages with my SEO method only need 415 words and directly target people looking to purchase. #generativeengineoptimization #searchengineoptimization #digitalmarketing #indiehackers


Nobody knows this about Google. You can get Google to give you customers for free. This SEO course shows how to find people looking for what you offer right now. No ad budget, just organic visibility. Works with AI too. Within the first week and a half, I made over 12 dollars just from the making the backlinks section. Just that paid for the class and more within the first two weeks. I run a new men's skincare e commerce business and compact keywords was able to pay for itself in about a month and nine days. As soon as I got the course, I went through the first couple of lessons. I was actually able to secure some new SEO contracts from clients that had previously ended SEO services with me. Get this for your business at compactkeywords.com.

You can get Google to give you customers for free. Compact Keywords shows how to find people looking for what you offer right now. No ad budget, just organic visibility. Works with AI, too. #searchengineoptimization #generativeengineoptimization #seotips #marketinghacks


I wanna talk about what I think is going to be the best long term strategy for getting recommended by large language models like ChatGPT. Right now there are about a dozen or so ways to trick ChatGPT into recommending you, but I don't think those are gonna last. What is working now, and what I think will continue working for years to come, is becoming the authority in your space. So let me break down what I mean and why I feel confident saying that. As AI gets smarter and more capable, I assume these tricks will be less effective and AI's recommendations will become a better and better proxy for just good recommendations. However, for the foreseeable future, it'll still have one major limitation. It will only have access to the information available about you online. So while I do think AI is gonna get remarkably good at recommending the best product, service, or business for given users needs, those recommendations will be based solely on the information available online. At that point, the entire game comes down to running a good business and making your voice as loud as possible online. I recently just reread the dip by Seth Godin. It's a great book, and I think it's even more true today than it was back when he wrote it. One of the concepts he talks about in this book is how you have to be the best in your field, and if you can't be first in your category, you should pick a smaller category. I think this is gonna become even more true as AI evolves. When people go to AI to ask for recommendations, the first thing AI is gonna do is try to determine who is the main authority in this area. And that area could be your entire industry, or it could be a subsection or specialty within your industry. The important thing is that as the AI search the web about your specific c

Stop trying to trick ChatGPT. Become the authority in your space instead. AI's getting smarter and these tricks won't last 👑 What's your niche? #aimarketingtools #seo #contentcreator #digitalmarketing #thoughtleadership


re industry, or it could be a subsection or specialty within your industry. The important thing is that as the AI search the web about your specific category, your content, your voice, your opinions are showing up more prominently than anyone else's. Not only will this help you get recommended just for being prominent, but as long as AI sees you as the authority in your space, you can control every recommendation they make. In traditional SEO, I always talk about partnering with Google, understanding what Google wants, and then giving that to them so they promote you to the top of the search results. For Google, that means providing the best information for a given query. However, in large language models, it's mostly about providing the best advice or recommendation for the given prompt. That's already the type of content we're seeing perform best in AI search pages that provide guidance or recommendations. However, in a sea of guidance and recommendations, the way that you win is by being the authority in your space. Be a thought leader. Make content, have opinions. Get your voice out there. AI is Watching.


Hahaha! I still can't believe Lamborghini started making cars because Ferrari pissed him off with not fixing the clutch on his cars. This story is great. Lamborghini was rich from his tractor business, so he buys a Ferrari. He runs into trouble with the Ferrari clutch. He complains to Enzo Ferrari, who dismisses him: let me make the cars, you stick to making tractors. Insulted, Lamborghini founds his company in 1963 to rival Ferrari. What a crazy lesson. Don't get discouraged by insult, use it!

“Hahaha, I still can't believe Lamborghini started making cars because Ferrari offended him by not fixing the clutch on his cars.” This story is great. Lamborghini was rich from his tractor business so he buys a Ferrari. He runs into trouble with the Ferrari clutch. He complains to Enzo Ferrari who dismisses him. “Let me make the cars, you stick to making tractors.” Insulted, Lamborghini founds his company in 1963 to rival Ferrari. What a crazy lesson. Don't get discouraged by insult. Use it. #entrepreneurship #businesslessons #motivation #ycombinator


Music

AI-proof SEO content ideas 👆 If you're worried about AI search stealing your website traffic, these SEO content ideas are AI-proof.  Video/image-based tutorials, interactive tools, surveys & infographics are all areas where AI search will struggle to replicate your content.  And UGC content like first-person accounts, reviews and interviews are something AI can't replace right now. #AI #SEOContent #AISEO #GEO #searchengineoptimisation


People like me wanna know what you're typing into ChatGPT. In fact, you wanna know it so badly that there's now a multi million dollar industry around collecting this prompt data. So I wanna talk about why this data is so valuable, why it's so hard to get, and what it can mean for the future. Every month, more and more people are using large language models to make big decisions. A lot of these decisions are purchase decisions. I think we're quickly entering a world where most purchase decisions are at least somewhat influenced by large language models. And so it's no surprise that businesses are willing to invest a lot of money to be recommended by these large language models. This is currently the No. 1 thing we're helping our clients with. And if you want to increase your visibility in the large language models, you need to know what sources these large language models are using to make their recommendations. Currently, the only way to get these horses is to run the prompts through the large language models and look at what websites they're referring to before they come back with the recommendation. The problem is we actually have no idea what people are typing into ChatGPT. Currently we're just guessing. We guess a bunch of prompts that someone might type into ChatGPT. We look at those sources, and then we try to get our clients mentioned and recommended on those sources. Or we create better sources and hope that the large language models use our sources instead. This is somewhat similar to the process we do in traditional SEO with keyword research. But the big difference is we actually have a pretty good idea of what search terms people type into search engines. And this is because Google shares that data. ChatGPT does not share that data. Now I think in the future

Your ChatGPT prompts = $$$. Companies are paying millions to know what you're typing. Here's the wild industry you didn't know existed 👀 #ChatGPT #AIData #PromptData #TechNews #AIMarketing

Prompt research / AI sources
Risk/avoid / prompt data ethics


search terms people type into search engines. And this is because Google shares that data. ChatGPT does not share that data. Now I think in the future, more and more of these AI searches are gonna be done in Google using Google's AI mode. And while Google does share that data, they currently only share searches that are performed many times. This is largely for privacy reasons. If a lot of people search for the same term, they can aggregate that data into a single data point. So you can't extract any personal information about the person who made the search. However, the typical prompt is much longer and more unique and unlikely to be typed multiple times. So as things stand, it seems unlikely that we'll get direct access to what people are typing into these large language models. Naturally, wherever there's demand, there's gonna be businesses popping up to capitalize on that demand. So now of course there are a series of Chrome extensions that will capture this data and then sell it. Some of this is done ethically. The person installing the Chrome extension understands that they're selling their data, and in exchange they might get access to the larger data set. But some of this is being done without the users knowledge, and that's definitely unethical. So I'm sure in the next year we're gonna see startups finding more and more sophisticated ways to capture this data or simulate this data. But ethics aside, the tools that have this data are just gonna be way more useful than tools that don't. Well, I'll do my best not to support any companies that are harvesting this data unethically for my clients. I am looking for tools that have this data cause as it is with all forms of marketing, without data, we're really just guessing.


A few months ago, the digital marketing world was buzzing and in some cases panicking over something called Llms. TXT. This is a plain text file that was supposed to tell large language models how to use a website's content. But for anyone in traditional SEO, the idea didn't quite add up. After all, LLMs were already good at pulling from websites. Still, big headlines followed. Venture capital firm Andreesen Horowitz published a widely shared piece how Generative Engine Optimization rewrites the rules of search. Now new research from Adobe is it's challenging the hype. Looking at server logs from over 1,000 websites, Adobe found no sign that major AI crawlers, not GPT bot, not Claude bot, not perplexity bot, were even checking the LLMS. TXT file file. In fact, recent studies suggest ChatGPT often leans on Google results, not site specific instructions. Takeaway for now, the best way to get noticed by AI tools is still the compact keywords approach, the same tight purchase intent keywords strategy that works best for traditional SEO. It seems the next big thing is still the old one.

A few months ago, the digital marketing world was buzzing - and in some cases, panicking - over something called LLMs.txt. This is a plain text file that was supposed to tell large language models how to use a website’s content. But for anyone in traditional SEO, the idea didn’t add up - after all, LLMs were already good at pulling from websites. Still, big headlines followed. Venture capital firm Andreessen Horowitz published a widely shared piece, “How Generative Engine Optimization Rewrites the Rules of Search.” Now, new research from Adobe is challenging the hype. Looking at server logs from over 1,000 websites, Adobe found no sign that major AI crawlers - not GPTBot, not ClaudeBot, not PerplexityBot - were even CHECKING the LLMs.txt file. In fact, recent studies suggest ChatGPT often leans on Google results, not site-specific instructions. The takeaway? For now, the best way to get noticed by AI tools is still the compact keywords approach - the same tight, purchase-intent keyword strategy that works best for traditional SEO. It seems the new “next big thing” is still the old one. #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing


Charlie Munger once said, take a simple idea and take it seriously. 1,000 people who all want the same thing as you. This is what your competition actually looks like. A huge amount are straight up too afraid to try. Most of who are left give up after the first few setbacks. And there are always setbacks. From the people who push through, there are those that go too slow. They don't take things seriously enough. Most of who remain get shiny object syndrome. Stuck in a loop of chasing the next big thing, starting over and over again. What is finally left is you and some other person. The greatest edge is just sticking with something.

Charlie Munger once said, take a simple idea and take it seriously. 1,000 people who all want the same thing as you, this is what your competition actually looks like. A huge amount are straight up too afraid to try. Most of who are left give up after the first few setbacks, and there are always setbacks. From the people who push through, there are those that go too slow. They don’t take things seriously enough. Most of who remain get shiny object syndrome, stuck in a loop of chasing the next big thing, starting over and over again. What is finally left is you and some other person. The greatest edge is just sticking with something. #entrepreneurship #motivation #persistance #consistency


Hey friends, many of you know that we've been working on this local ranking grid software for many, many months while the team has finally wrapped up all the final details and I am so thrilled to show it to you today. It's just phenomenal, they've done such a good job. It's the greatest grid tool in the world and you can sign up for it right now. There's a free trial, everyone can get free credits, no credit card required, but let me show you how the dang thing works. So we have a really cute onboarding sequence. This is just an explanation of how the grids work and how the credits work. If you just drag it to the zero, then you will get your 100 free trials. We won't even ask you for a credit card and you can just jump right in the tool and try it. Okay, so now we're in the tool and we're just gonna make our first grid. So hey, you can pick a business on Google, just search for it, enter a Maps URL if you have it, or if you already have your locations loaded in our white spark local platform, you can just select them from the list. I'll just search for a business on Google. How about this one, Bob and Dave's Lawn and Landscape. Sure, looks good. All right, so I'm gonna make some grids. So here you can choose your grid sizes. I'll go 10 by 10. That, let's just go a one kilometer radius. Next, that would be 100 grid points. They probably care about lawn care and I can put in multiple keyword here as I set up these grids. All right, that's good. Continue and then you can either choose these grids to run on a schedule or just do ad hoc, no schedule, run them right now. I'll leave it as weekly and sure, let's run these at 10 a.m. my time. Do it, create the grids. It takes about a minute. All right, we got results. Let's take a look at their grid for landscaping. First off,

What starts with R and rhymes with pranking kids? Yep, Whitespark has...


.m. my time. Do it, create the grids. It takes about a minute. All right, we got results. Let's take a look at their grid for landscaping. First off, look at how beautiful these grids are. Can you believe it? These are the nicest looking ranking grids out of any software on the market. I can't believe how good these look but there's so much you can do in the screen that's just a little bit behind the scenes. So if I just click this one, I wanna see how do I rank in that spot? I can see we ranked number four and here are all the competitors and how they rank. Then I can click on each of those and see their grids. Every single competitor I can see the grid for every single one of them, just phenomenal. And look at this competitive analysis. You get to see whether they're claimed, whether the business opened or closed when we ran the scan, what reviews look like, how many photos they have. And then you can just get these direct links to their website, leave a review, to their Google Maps listing. And then we even do this. If you see someone that's like they've been keyword stuffing, you can just click this one button, go to file a business redressal complaint or you can just click, suggest and edit, jump over to the profile, which is explain how this works. But let me show you something amazing. This little button right here will allow you to do a comparison of their grid with your grid. So good, this is our grid here and they'll choose a competitor who's ranking number one and we can look at these two grids side by side and these two competitors side by side. We can compare the reviews they have, their overall score. Look, Bob and Dave, I even claimed their listing. I didn't notice that, but yeah. Unclaimed listing ranking pretty good. Other details that you might want to


ob and Dave, I even claimed their listing. I didn't notice that, but yeah. Unclaimed listing ranking pretty good. Other details that you might want to know about are our visibility score. So you can actually see how we calculate these scores and how you're doing it. What are these metrics for your business? And then everything is under this explore button. You just click the explore and you can just browse and see how your business is doing versus the competitors. We also have a fantastic share button, which I encourage you to use. You can make a shareable URL if I wanna share this. But this is really cool too. I can go copy this to the clipboard and then I can go make a social media post and go command V and boom, it's got all that stuff already ready to go. So I'm just so thrilled with this. It's a beautiful piece of software. It is so easy to use. The grids look amazing. Go ahead and try it out. You can find it at whitepark.ca slash local ranking grids and there is a free plan, just no credit card required. Just give it a test and try it out and make some grids and let me know what you think.


This tool uses Google auto complete data to show what people are actually searching. Click the table tab, then scroll through to see the most relevant keywords and their search volume. Export the data or just copy the keywords to start your on page SEO tasks.

Free SEO tools that actually help you rank - Part 13 Answer The Public is a free keyword research tool that shows you real search terms people are typing into Google. It uses Google autocomplete data and provides search volumes for all the keywords it suggests. You can use it for up to 3 free searches per day.   #FreeSEOTools #AnswerThePublic #KeywordResearch #SEOtips #searchengineoptimisation


Let's talk about the kind of pages you should be building on your website if you want to get recommended by large language models like ChatGPT. So when someone goes to one of these large language models and asks for a recommendation, it's almost always going to search the internet. Now for some prompts in some industries, it's mostly going to look at third party websites. A lot of times it's gonna reference content on your site or your competitor's site, so if you have the kind of content it's looking for on your website, you can significantly improve your chances of being recommended. So if someone goes to ChatGPT and they just ask for the best service or the best products that you offer, ChatGPT will often reference top 10 lists or top 20 lists. So somewhere on your website for each product or service you offer, you want to have the best X lists, where X is the product or service, and of course you're gonna list yourself No. 1 and then put some other competitors behind that. Or if you wanna be kind of tricky about it, you can list people who aren't really your competitors. Now if you're in a more competitive industry, you might wanna subdivide that further and do best X for y list, where y is a specific demographic use case or service area. There's gonna be less searches for these, but they're far less competitive. And ChatGPT loves these super specific lists. If you have a system for making them quickly, they're well worth the effort. Next, if someone's going to ChatGPT to help them decide which company or product to go with, comparison articles are highly referenced. So on your website, you should have a page for each competitor. If you're already well known in your industry, these can be you versus competitor. If you're lesser known, then this can be competitor alt

ChatGPT recommends businesses based on 3 page types. Here's what you need on your site to beat competitors! #ChatGPTSEO #AIMarketing #ContentStrategy

Manipulative recommendation pages risk/avoid


competitor. If you're already well known in your industry, these can be you versus competitor. If you're lesser known, then this can be competitor alternatives where you list yourself as the No. 1 alternative. You can also do similar article comparing your own products to other products that you carry or comparing different options for one of your services. Large language models love these comparison articles and they cite them a lot. And finally, if someone is going to ChatGPT and asking specifically about your brand, FAQ pages rank really well. So you should have one giant FAQ page about your company and then one for each of your services. Now, because there's so many ways to subdivide your services and target different demographics or areas or competitors, it's likely you'll want to create dozens or even hundreds of pages. And it's important that each of these pages is actually unique, helpful, and high quality. And that's why the first thing we do for every client is set up a brand ambassador and a workflow that can create these pages the way that you would write them yourself?


It is crazy how people are hacking ChatGPT and perplexity. Ask ChatGPT what's the best Aisuo newsletter for CMOS? Recommends SEO Espresso. Same exact thing on perplexity. It cites this financial content. This is a cheap press release. If you search press release distribution on Fiverr, you get all of these super inexpensive options. This cheap press release comes from AB Newswire. AB Newswire has a package that's $500. $500 to send 83 press releases. 500 / 83 is 6 dollars. These fiver people are splitting up the 500 dollar package between them, then marking up the 6 dollar press releases. Then people are using them to manipulate ChatGPT, to manipulate perplexity, and to rank on Google. All for $6. People write press releases saying what they want about their own companies and AI parrots the press releases. Crazy.

It is crazy how people are hacking ChatGPT and Perplexity. Ask ChatGPT what's the best AI SEO newsletter for CMOs? Recommends SEO Espresso. Same exact thing on Perplexity. It cites this, FinancialContent This is a cheap press release. If you search press release distribution on Fiverr, you get all of these super inexpensive options. This cheap press release comes from AB Newswire. AB Newswire has a package that's $500. $500 to send 83 press releases. $500 divided by 83 is $6. These Fiverr people are splitting up the $500 package between them, then marking up the $6 press releases. Then people are using them to manipulate ChatGPT, to manipulate Perplexity, and to rank on Google, all for $6. People write press releases saying what they want about their own companies, and AI parrots the press releases. Crazy. #generativeengineoptimization #blackhatseo #searchengineoptimization #seotips


Six dollar press releases are hacking ChatGPT, perplexity, and Google Best AI SEO Newsletter for CMOS. ChatGPT says SEO, Espresso perplexity says the same. Google's AI overviews say the same. All platforms cite this article. This article is a press release distributed by AB Newswire. AB Newswire charges $500 for 83 press releases. 500 / 83 is $6. By the way, there's more crazy SEO like this at compact keywords com. What happens next is lots of marketers will share one of these 500 dollar packages and that is how.

$6 press releases are hacking ChatGPT, Perplexity, and Google. “ Best AI SEO newsletter for CMOs,” ChatGPT  says SEO Espresso.  Perplexity  says the same.   Google's AI Overviews  say the same.  All platforms  cite this article, which is a press release distributed  by AB Newswire.  AB Newswire charges $500  for 83 press releases.  $500 divided by 83 is $6. By the way, there's more crazy SEO like this at compactkeywords.com.  What happens next is lots of marketers will share one of these $500 packages.  And that is how $6 press releases are hacking ChatGPT, Perplexity, and Google. #generativeengineoptimization #seohacks #searchengineoptimization #digitalmarketing


GEO is definitely going to become as big as SEO, if not bigger. Here's why. I am the director of an SEO agency, and over the last 6 months we are seeing more and more website traffic from AI tools. But the most interesting thing is that the conversion rate is higher. The people that are searching for products or services with AI tools are actually way more likely to convert. This says a lot about the demographics of people that are using AI tools to search, but also the potential these tools have to really grow a business and generate more sales. There's not a huge difference between how you optimize for search engines like Google and how you optimize for tools like ChatGPT. But I think it's gonna be really interesting to see what happens with these tools when they realise how important they can make themselves for businesses and driving sales. All of this is gonna tie into the end of Google's monopoly on online search.

Replying to @Redpepperlarnaca GEO is definitely going to become as big as SEO. Right now, we’re seeing increases in website traffic from ChatGPT and other LLMs across all the sites we’re working on. And the crazy thing is that the conversion rates are so much higher. How AI tools choose to leverage this to make more money (because of course they will) is going to change the online search landscape forever. Unless they form some sort of partnership, I think AI & ChatGPT SEO will adapt and ultimately put an end to Google’s monopoly on online search. To be honest, I think we’re already seeing that shift in the SEO community. #GEO #searchengineoptimization #digitalmarketing #chatgpt #aeo

AI referral analytics
SEO and GEO overlap


This SEO tactic gets this person 100 to 200 backlinks per photo. The person uploads relevant photos to Unsplash and Pexels. These are stock photo sites. People use these photos on their websites because the photos are related to that person's niche. The websites that they appear on are also related to that person's niche. Then the person will use reverse image search to see which websites his photos appear on. Some of his photos appear on hundreds of websites. He sends them a message asking for them to give credit to his website and gets about a 5 to 7% backlink conversion rate off this. These are relevant websites, so it really helps his SEO. Again, some photos generated 100 to 200 backlinks.

This SEO tactic gets this person 100 to 200 backlinks per photo. The person uploads relevant photos to Unsplash and Pexels. These are stock photo sites. People use these photos on their websites. Because the photos are related to that person's niche, the websites that they appear on are also related to that person's niche. Then the person will use reverse image search to see which websites his photos appear on.  Some of his photos appear on hundreds of websites.  He sends them a message asking for them to give credit to his website. He gets about a 5-7% backlink conversion rate off this. These are relevant websites, so it really helps his SEO. Again, some photos generated 100 to 200 backlinks. #seotips #linkbuilding #backlinks #searchengineoptimization