This graph changed the world of digital marketing this year. This is HubSpot's SEO traffic. For years, HubSpot was posting about things that were not in their niche. They were getting away with it. At the peak, they were getting 24 million clicks a month from Google. Again, for things that were unrelated to HubSpot's core business. But recently HubSpot has been punished for this. Google is now focusing a lot more on what's called topical authority. Very simple. Are you posting things that you have authority for? Content marketing strategies, something that HubSpot has a lot of topical authority for. Inspirational quotes, not so much. By the way, this was something that HubSpot was publishing. A lot of that they were hit for. CRM use cases and benefits. Again, something that HubSpot has a lot of topical authority for. But if HubSpot was to publish something on quantum physics, not so much. Tons of other media properties saw graphs just like this. There is a way to expand into topics that are unrelated to you though. Pick ones that are adjacent to your topic, not completely different. Learn SEO that gets paying customers at compactkeywords.com.

This graph changed the world of digital marketing this year.  This is HubSpot's SEO traffic. For years, HubSpot was posting about things that were not in their niche.  They were getting away with it, getting tons SEO traffic. At the peak they were getting 24 million clicks a month from Google, again, for things that were unrelated to HubSpot's core business. But recently HubSpot has been punished for this. Google is now focusing a lot more on what's called topical authority. Very simple, are you posting things that you have authority for? Content marketing strategies, something that HubSpot has a lot of topical authority for. Inspirational quotes, not so much. By the way, this was something that HubSpot was publishing a lot of, that they were hit for. CRM use cases and benefits, again, something that HubSpot has a lot of topical authority for. But if HubSpot was to publish something on quantum physics, not so much. Tons of other media properties saw graphs just like this. There is a way to expand into topics that are unrelated to you though. Pick ones that are adjacent to your topic, not completely different. Learn SEO that gets paying customers at compactkeywords.com #searchengineoptimization #digitalmarketing #seotips #webdevelopment


I wanna talk about LLM psychosis. If you or someone close to you has not already been affected by this, I think you probably will soon. The word psychosis might be a little too strong given how common this is, but apparently that's the term we've agreed on. If you don't know, this is just when someone becomes overly confident in an idea after having a conversation with a large language model. In extreme cases, people become outright delusional and I believe it's the result of not understanding what these models are actually capable of. So let's talk about what this typically looks like, how to spot LLM psychosis and how to avoid it. Most common version of this I've seen is a friend or colleague coming to me with their amazing new business idea. It's always a very unique idea. They're always very excited about it and very confident that it's gonna work out. Most cases of LLM psychosis start with the person bringing their own idea to the large language model. A large language model is then affirming their idea and crucially providing a long list of very smart sounding reasons their idea is definitely great. Without a deep understanding of what these models are and aren't capable of, it's very easy to be taken in by these list of reasons. And to make matters worse, the LOLM will then typically encourage the user, encourage them to go deeper, to think bigger, to go more outside. The box and this can all be very exciting and very compelling. Most of us crave this kind of validation and human reinforcement has turned these LLMs into validation machines and they're only getting better. To be able to spot and avoid LLM psychosis, we need to understand what the models are and aren't capable of. If you're an expert in a given field, large language models are really good at giving

What is LLM Psychosis? If you use ChatGPT, you're probably already affected 😬 Here's how to spot it before you embarrass yourself. #AI #ChatGPT #LLMPsychosis #techtoks #AIAwareness

AI-assisted expertise / limits
Risk/avoid / AI overconfidence


we need to understand what the models are and aren't capable of. If you're an expert in a given field, large language models are really good at giving you ideas. But if you've ever had a conversation with one of these large language models on a topic that you're an expert on, you will realise very quickly that it still often gets things wrong. And you really need to be an expert to notice this because these models are really good at saying things that sound true. And if you're a complete novice in a given area, these large language models can quickly turn you into an amateur. As long as the stakes aren't too high if you get a few things wrong, what else can't do is let you leap frog past experts. So if you find yourself disagreeing with experts after having a conversation with a large language model, you might be under LLM psychosis. If you find yourself reading ChatGPT's diagnosis of your symptoms to your physician, you might be under LLM Psychosis. If as a few of my clients have done, you find yourself giving ChatGPT's SEO advice to your SEO agency, you might be under LLM Psychosis. Of course, these LLs are still very helpful and powerful tools, but the more powerful they become, the more we're gonna have to watch out for LLM Psychosis.


Nobody knows this about Google. Go to Google Search Console, connect your site to it. Go to performance, toggle on average position. Scroll down to queries. Go to filter position greater than 7. Now you can see searches that your site shows at the bottom of page 1 of Google for or page 2. Stick to searches between positions 7 and 20. Sort by impressions. These are searches that you are already ranking for that you can get a lot more clicks for. Either rewrite your page title to target the search better, add something to the page title so it stands out more. Or even take the search term and include a specific H2 section for it on your page. Then you can show higher for these searches that you are already ranking for so you get more clicks. Learn to do SEO that gets paying customers at compactkeywords.com.

Nobody knows this about Google. Go to Google Search Console.  Connect your site to it.  Go to performance.  Toggle on average position.  Scroll down to  queries.  Go to filter.   Position.  Greater than seven.  Now you can see searches that your site shows at the bottom of page one of Google for or page two. Stick to searches between positions 7 and 20.  Sort by impressions.   These are searches that you are already ranking for, that you can get a lot more clicks for.  Either rewrite your page title  to target the search better,  add something to the page title so it stands out more, or even take the search term and include a specific H2 section for it on your page.  Then you can show higher for these searches that you are already ranking for, so you get more clicks.  Learn to do SEO  that gets paying customers at  compactkeywords.com #seotips #seohacks #searchengineoptimization #webdevelopment


in order for Google to see that one website is passing some of the authority from them to you you have to be connected via hyperlink basically a hyperlink is a line of code that connects your website to their website and vice versa but unless you have a hyperlink connecting your website to their website you're not passing through the juice now there are quite a few different techniques to see that your brand if it's mentioned on a website is passing down that authority to your website via hyperlink the first is just by going on those articles themselves and seeing with your eyes are there hyperlinks if you are a bigger company you have to use tools like Hootsuite and Semrush to look for something called unlinked brand mentions what the software will show you is every place that your brand is mentioned online but there isn't a hyperlink coming back to you having a brand mention of yourself is not good enough for SEO it has to be hyperlinked to pass that juice down to you.

You need hyperlinks to get a real backlink. A brand mention on its ow...


It's crazy that Google will show you all of this. Go to Google Search Console. This is Google's own tool for accessing their search index. Go to performance, add filter, query, custom. Paste this in. Now you can see all the versus, review, comparison, alternative keywords that you show on Google. For click apply, do rows per page 500. You can just see all these alternative keywords, versus keywords, comparison keywords that you show for review keywords. There's so much here. This will be in the description for the video. And to save years learning SEO that gets paying customers, go to compactkeywords.com.

It's crazy that Google will show you all of this. Go to Google Search Console, this is Google's own tool for accessing their search index. Go to Performance. Add Filter, Query. Custom. Paste this in: (?i)\b(vs|v|versus|review\w*|alternative\w*|comparison\w*|compare\w*)\b Now you can see all the versus, review, comparison, alternative keywords that you show on Google for.  Click Apply. Do rows per page 500.  You can just see all these alternative keywords, versus keywords, review keywords, comparison keywords that you show for. There's so much here.  And to save years learning SEO that gets paying customers, go to compactkeywords.com #seotips #seohacks #searchengineoptimization #uiux


There's been a long sort of conversation going on in the local community about an increase in review takedowns. Yeah, it seems to be impacting in the restaurant industry all the reviews. So clearly Google is doing one of their review sweeps through that industry. What is the business owner to do if they noticed that their review count dropped from 700 to 6, 30, they 70 reviews got removed. Are they supposed to do anything about it? If you're keeping a log of your reviews, you have a shot at getting some of them back. You can go to the sports system and tell them that there's missing reviews. But Google is very reticent to restore reviews because they believe they're right in taking them down. Sure, if it is a false positive. But if you have the reviews and you have perhaps some additional evidence that they are real, yeah, you can file a claim through the support system. Yeah, they no longer accept escalations through the forum, unlike fake reviews. We can, you can file in the, you know, in the support and then you can escalate the case to the forum and possibly get it taken care of. But in missing reviews, you, you have, it's one and done. You basically file. Now the other thing that can be done if it's one or two or three reviews, you can go back to the person and have them file with the Google Local Guide program for Review of the review. So if it's a small quantity, you can make a request to support and go back to the user, ask them to make a request. If it's a big quantity, you have to have the reviews. You need to be able to submit them to Google and request the return. Chances are low that they'll come back because Google wouldn't have implemented the algorithm. They didn't think they were right. And air quoting right in the video here. Yeah. Haha.

Missing Google reviews are becoming a real problem for many businesse...


This is hidden within Google. If you go to Google Search Console, connect your site to it, go to performance, toggle on average, click through rate, scroll down to queries, sort by most impressions, filter by click through rate is less than 1%. Now you can see high impression searches that your site ranks on Google for but is doing a poor job of capturing. Either rewrite your page title to target the keyword better, add something to the page title so it stands out more, or even take the keyword and include a specific H2 section for it on your page. Then you can get more clicks from these highly searched keywords that you are already ranking for. Save years learning to do SEO that gets paying customers at compactkeywords.com.

This is hidden within Google.  If you go to Google Search Console.  Connect your site to it.  Go to performance.  Toggle on average click-through rate.  Scroll down to  queries.  Sort by most impressions.  Filter by click-through rate  is less than 1%.  Now you can see high impression searches that your site ranks on Google for, but is doing a poor job of capturing.  Either rewrite your page title  to target the keyword better, add something to the page title so it stands out more, or even take the keyword and include a specific H2 section for it on your page.  Then you can get more clicks from these highly searched keywords that you are already ranking for.   Save years learning to do SEO that gets paying customers  at compactkeywords.com #seotips #seohacks #searchengineoptimization #webdevelopment


Have you heard of Claude AI? It's not as well known as ChatGPT and Gemini, but it's quietly becoming one of the most popular AI models in the world. Here's a little bit to know about Claude AI so you're not left in the dark when people are talking about it. Claude AI is made by a company called anthropic. Anthropic was started in 2021 by two ex employees of OpenAI and our siblings, the Modey siblings. Since then, Claude AI has got a lot of investments from a lot of different companies, including Amazon and Google. The latest valuation from what I've seen is about $350 billion. Crowd train their models with constitutional AI to have more human values. As a result of this, Claude is safer and more controllable and it also has less biasness. I've been using Claude AI quite a lot since I only really discovered it a few weeks ago. And I must tell you, I'm obsessed with it. I've already upgraded the package that I'm on and everyone in my office uses it. I find it so much cleverer than OpenAI and Gemini. I don't have to give it these long prompts. There's not so many hallucinations and the outcome is really brilliant. If I was you, I'd go check out Claude AI because you really wanna be on top of it. It really is amazing.

Why I Switched to Claude AI (And Why You Should Too) @Claude  If you ...


It is time to settle this debate once and for all. S just cannot seem to agree on this. Do Google posts impact rankings? Here is the answer. No, Google posts do not impact rankings. And also yes, Google posts impact rankings. Hear me out. If you look on the 2026 local search ranking factors, you will see that Google posts signals are way down at the very bottom of the list. It tells us that local search experts don't think that Google posts impact rankings. And honestly, I agree with them. But you'll also see that engagement signals have a very significant impact on rankings. And so Google Posts can contribute to engagement signals. When you have Google Posts on your profile, you give people more stuff to consume. Plus Google Posts directly contribute to conversion signals. So you should still do them. So really, SEO's on both sides of this debate are correct. Google posts don't directly impact rankings, but they do indirectly impact rankings through engagement signals and you should definitely still do them.

Let’s settle this local SEO debate once and for all. SEOs just cannot...


Google loves to give SEO advice and if you're trying to rank your website at the top of Google search results, it makes sense that you would listen to advice directly from the source, right? The problem of course is that Google doesn't want to help you rank better. They want to help high quality sites rank better. Their primary goal is to improve the quality of the search results so more people use it and more people click on their ads. There are some people who think that Google is actually intentionally making the organic results worse so that you're more likely to click on ads. I do not believe that but I wanna talk about why you shouldn't just blindly follow Google's SEO advice and also why you shouldn't ignore it completely. These are two very common traps that a lot of SEOs fall into. On one hand you have SEOs that become just absolutely obsessed with anything that Google says about SEO. And on the other hand you have people who completely disregard anything that Google says. So I'd like to get into the nuanced middle to help you understand when you should listen to Google and when you should ignore them. So first of all, what is Google's SEO advice? How do you rank at the top of Google according to Google? Well, it's actually pretty simple. You just create high quality helpful content that Satisfies the intent of the searcher. According to Google, their algorithm is designed to automatically notice your high quality content and to notice all the signals associated with it. People are naturally going to link to your content if it's high quality. And as long as you run a good business, people are naturally going to leave you reviews. Google's algorithm will see all of this and reward you for that high quality helpful content. And of course, there is some truth here

Should you follow Google's SEO Advice? The truth after 16 years 👀 Most people get this wrong #SEO #GoogleSEO #DigitalMarketing

Google advice / experimental SEO
Ranking factors / contradiction
Search intent / ranking signal


ave you reviews. Google's algorithm will see all of this and reward you for that high quality helpful content. And of course, there is some truth here, but it doesn't really tell you anything about how Google's algorithm works. The truth is all of this advice is aspirational, but Google isn't transparent about that. Google talks as if their algorithm is already perfectly aligned with their intentions. The truth is their algorithm is still terrible at measuring the quality of content and there are still plenty of things you can do to trick their algorithm into ranking you higher. But of course, Google doesn't want you to know that. The only thing their algorithm is really good at is understanding the intent of the searcher, which is why I think every good SEO. Puts a lot of effort into making sure the content they're creating matches the intent of someone searching for the keyword they're trying to rank for. So if Google is just out there pretending their algorithm can do all these things it can't do, why would you listen to them at all? And this is what has understandably LED A lot of s E. into thinking that everything Google says is just part of one giant misinformation campaign. And there is some truth to that. There have been a handful of times where someone high up in the Google search team I spread complete lies about how their algorithm works. Multiple times we've been told that click through rate is not a ranking factor and now we know definitively that it is. However, after listening to Google's SEO advice for the last 16 years, I personally feel that intentionally misleading advice is actually very rare. In my experience, 90% or more of the advice we get from Google is advice that that Googler truly believes. And of course, a lot of their advice is just common


erience, 90% or more of the advice we get from Google is advice that that Googler truly believes. And of course, a lot of their advice is just common SEO. Best practices that no one would disagree with. But in those times where they're giving truly bad advice, I don't think they know they're giving bad advice. I don't think they know how to rank high in Google and they're just choosing to say the opposite. I just think they're working at Google and there's all this aspirational language about what their algorithm is going to be capable of floating around in the workspace and they buy into the hype the same way a lot of SEOs do. However, those aspirations still tell an important story. They tell us how Google wants their algorithm to work and the directions are likely heading in as it gets smarter. And smarter. So please don't blindly follow Google's SEO advice. But if you're doing SEO seriously, or you're paying someone to do it, I still think it's important to listen to what Google says about SEO. And then run your own experiments.


It's almost unfair that Gmail allows this. Take your business logo, give it to Google's VO3. Say, animate this logo with a looping animation. You can give extra detail to make it more brand specific. So I said give it an athletic animation. This is what it made. It'll export as an MP4. So Google MP4 to GIF. Pick one on the list. Go to manage your Google account. Go to change profile picture. Upload the GIF right here. Now your business logo moves for Gmail. This increases open rates a ton because so other few businesses have moving email icons. Look. Look at these. Which ones stand out? You tell me. 22% of the global population use. This is Gmail. It has 75% of the US market share. This is a five minute low hanging fruit opportunity that anybody with a business can do.

It’s almost unfair that Gmail allows this. Take your business logo, give it to Google's VEO3, say animate this logo with a looping animation. You can give extra detail to make it more brand specific. It'll export as an MP4. So Google "MP4 to gif", pick one on the list. Go to Manage your Google Account. Go to change profile picture. Upload the gif right there. Now your business logo moves for Gmail. This increases open rates a ton because so other few businesses have moving email icons - you stand out. 22% of the global population uses Gmail. It has 75% of the US market share. This is a five minute low hanging fruit opportunity that anybody with a business can do.  #marketinghacks #digitalmarketing #emailmarketing #growthhacks


I do SEO audits for people all over the world. Just this week alone I've done SEO audits for someone in TEL Aviv, in Los Angeles, in New York, in London, in Dublin and obviously a few in South Africa. And most of them, the ESIA orders are just terrible. I don't understand how people are selling their SEO services either as freelancers, full time employees or even agencies. And the results are so bad. I'm telling you, the more that I look at it, I think that a lot of these SEO providers out there are really scam artists. I think they go around and telling people all this big jargon and they use all these fancy language. And I think their angle is that they know that most business owners or marketing managers have really little understanding of SEO. So they can't call them out. Now this is one of the reasons why I make these videos. If you are paying for SEO, I'm telling you now, please just get a basic understanding of it. You can watch videos like mine. There are a lot of other good content people out there that you can learn a lot about SEO. You can go on website blogs like a Trefs and Semrush and others and you can get a basic of SEO. That you can start asking your providers the questions also when you're dealing with S. E. O. Professionals, before you do, ask for references from the other clients. Not only ask them about the results, but ask them, do they explain what they're doing? If you need an s L order on your website, please send me a message or drop a comment below and I'll try my best to get one to you.

Don’t get caught by empty SEO promises. SEO is full of big claims lik...


Here's a cool thing that I found on Google. You can show it to your kids because I think it's really gonna impress them. It works on mobile and desktop. Open up Google and type in the word 6, 7. You know the word 6, seven that all the teenagers have been saying. Type in 6, 7 into Google and press enter. Check what Google does. It's pretty cool. 6, 7. Show it to your teenage kids and I'm sure they'll love it.

The 67 Google Search Easter Egg 🤷🥚 The number 67 has been trending ac...


Gemini 3 Flash came out this week and I wanna talk about why this is actually a big deal and something worth paying attention to. So you might know Gemini 3 came out a while back. Gemini 3 Flash is the smaller, faster version and all the large language models have one of these nano or flash versions. It's the model you want to use if you need a quick answer and don't want to spend a lot of tokens. So why would we care about the faster, dumber version of G P t 3? Well, 1, because it turns out it's not nearly as dumb as we assumed it would be. And 2, because it tells us a lot about Google's plan for search. When you look at the most popular benchmarks, Gemini 3 Flash is actually very close to Gemini 3 Pro. It's even beating Gemini 3 Pro on a few benchmarks. Now there is one major flaw with these benchmarks, but I'll get back to that. I wanna talk about why this is really worth paying attention to. It's the reason that Google has always been so focused on speed and efficiency. It's because they understand that the real prize is not making the best chatbot, but the best search experience. They need to replace their own traditional search results before ChatGPT does. And at the rate Google's moving right now, it looks like this will probably happen sometime in 2026, which is why at our SEO agency, we're entirely focused on getting our clients to be recommended by large language models. However, Google still has one glaring problem to overcome, hallucinations. Gemini 3 flash isn't helping them. And this brings us back to the problem with these benchmarks. These benchmarks do a good job of measuring how often the models get a certain question correct. However, there's no penalty for an incorrect answer. So while Gemini 3 Flash does get more correct answers than almost any othe

What Gemini 3 Flash Means for Search – Google's racing to replace its own search before ChatGPT does. The problem? When it doesn't know something, it gives a wrong answer 90% of the time instead of saying "I don't know." #GoogleAI #SEO #TechNews #AISearch

AI search / hybrid results
Risk/avoid / AI hallucinations


tain question correct. However, there's no penalty for an incorrect answer. So while Gemini 3 Flash does get more correct answers than almost any other model, it's also one of the models least likely to say I don't know, which means it still has a high hallucination rate. In fact, over 90% of the time that it doesn't know the answer, it will still give a confident answer. Google is well aware of this issue, which is why they continue to experiment with hybrid solutions, experiments like Google's web view, where AI responses are mixed in with traditional search results. Regardless of what you think of the quality of Google's search results, they still have by far the most sophisticated search engine and they're going to continue taking advantage of that. Gemini 3 Flash is already being used in Google's AI mode. My prediction is that in early 2026, we're going to see more of these hybrid solutions that mix AI responses with traditional search results. And by the end of 2026, Google will find some version of AI mode that feels better than traditional search results to the average user


Have you seen the big news? Similarweb have just opened pre registration for the 2026 Digital 100. One of my favourite reports of the year. If you haven't seen it before, the Similarweb Digital 100 showcases the fastest growing websites and apps out there and it cuts across all different industries and all different countries. This report is great because it shows you who are the next big players and it shows you where digital growth is really happening. If you want first access when this Digital 100 drops in January, I've put a link below. Go check it out and pre register now.

Similarweb Digital 100 (2026): Winners List Coming Soon   Similarweb’...


There are all these new tactics for being recommended by large language models. Now some of them feel a little silly or even spammy, and I hear a lot of people asking, sure, these work right now, but are they really gonna continue working? And so I just wanna talk about why I think a lot of these tactics are going to continue working for the foreseeable future, and which ones you might want to avoid. The tactics that are especially effective right now, that are different from just traditional SEO, could collectively be summarized as recommendation spam. You essentially want to spam recommendations for your brand all over the websites that these large language models trust. The most common form of this is probably spamming Reddit comments. I think the most effective form is spamming listicles. This is where you create like top 10 best lists and put yourself at the top. Incredibly effective even when it's on your own website. It can be done effectively using press releases or on any sites where users can post their own content, like YouTube, LinkedIn articles, or Medium. Yesterday I was watching a webinar with several SEOs, one of them being Ethan Smith, who I regard as one of the smartest people in GEO right now. Ethan was asked when he thinks these tactics will stop working, and his response was never, they're never going to stop working. He said the most egregious versions of them might get penalized, anything that's truly preventing the models from giving good recommendations, but by and large it would just be too difficult or too expensive to fix entirely. And I tend to agree with them. Most of the pushback I've seen on this take is it's from other SEOs. SEOs that would prefer to just keep doing what they've always been doing and who really hate this idea that they h

When will GEO stop working? After 16 years in SEO, I learned these "spammy" tactics never die. Here's why. #GEO #SEO #aimarketingtools #digitalmarketing

GEO tactics / durability hypothesis
Local SEO / service-area pages
Risk/avoid / recommendation spam


this take is it's from other SEOs. SEOs that would prefer to just keep doing what they've always been doing and who really hate this idea that they have to change their methods. It's a really good excuse to not have to learn something new. And honestly, I've fallen into this trap myself in the past. I've been doing SEO for about 16 years, and maybe about 10 years ago I got it into my head that Google's getting a lot smarter and therefore these spammy tactics aren't gonna keep working. One example of a tactic I stopped using temporarily was service area pages. If you're, say, a plumber in Houston, it doesn't necessarily make sense that you would have a page about your plumbing in every city around Houston and every neighborhood within Houston. You can just have one page that says you serve the greater Houston area. However, if you want to rank in those neighborhoods and cities, this is incredibly effective. And 10 years ago I thought, you know what? Google's gonna figure this out. Google doesn't want this to be effective. It's super spammy. But after a few years went by and these pages just became more and more effective. I eventually gave in, and guess what? They're still very effective today. The truth is, service area pages aren't causing a big issue for Google, and Google is incentivized to spend as little money as possible. It just simply wouldn't be worth the cost. The reality is, when someone goes to a large language model and they ask for a recommendation about which brand they should hire or which product they should buy, that large language model is going to look all over the internet for recommendations. That's really all they can do. Now, you might think well, eventually these models are gonna be smart enough to realize that the recommendation came from the


really all they can do. Now, you might think well, eventually these models are gonna be smart enough to realize that the recommendation came from the brand's website or was probably placed by the brand themselves, but the truth is that would be way more expensive than just a simple search tool. It would have to be causing a serious issue for the large search engines to be forced into doing that. It's much more likely they'll handle it the same way Google has. They'll penalize the biggest offenders with manual actions. Instead of spending money having the models automatically vet every single web page on the internet, they can just manually identify the biggest troublemakers, brands that are spamming thousands of recommendations every week. So my advice: don't try to automate this. Don't do this at scale. Even if they never give out manual penalties for this, do you really want a bunch of spam about your brand out there on the Internet? However, I think it's equally as dangerous to ignore this tactic. In terms of the amount of effort required, I think it's the most effective form of digital marketing. Right now this video is getting too long, but tomorrow I'll do a video on how to do this in a smart way.


Knows this about Gmail. Watch. Oh my God. No way. I'm speechless. It's insane. Yes. Absolutely yes. I'm in. Yes. Take your face, give it to a free AI like Kling AI at the beginning and end frames to be the same picture. Use this prompt A man or woman smiling confidently and nodding. It will give you a looping MP4. Convert it to a GIF using Easy GIF. Go to manage your Google account. Click on your profile picture. Upload the GIF now in Gmail. Your face will move for everybody to see. This boosts open rates a ton. If you are a business, do the same thing with your icon. This one was made with Gemini's VO3. Using this prompt, animate this to have a cool looping animation. Over 90% of US startups and 60% of mid sized businesses use Gmail as their primary email platform. Email has 75% of the US market share. 22% of the global population uses Gmail. Stand out using this trick. And if you really want your mind blown, check out my SEO course at compactkeywords.com.

Nobody knows this about Gmail. Take your face,  give it to a free AI like Kling AI, set the beginning and end frames to be the same picture,  use this prompt, "a man or woman smiling  confidently and nodding." You’ll get a looping MP4.  Convert it to a gif  using Ezgif.  Go to Manage your Google Account,  click on your profile picture,  upload the gif. Now in Gmail, your face will move for everybody to see. This boosts open rates a ton.  If you are a business, do the same thing with your icon.  You can also use Gemini's Veo 3 using  this prompt, "Animate this to have a cool looping animation."  Over 90% of US startups and 60% of mid-sized businesses use Gmail as their primary email platform.  Gmail has 75% of the US market share.  22% of the global population uses Gmail. Stand out using this trick.  And if you really want your mind blown,  check out my SEO course at compactkeywords.com  #marketinghacks #digitalmarketing #emailmarketing #growthhacks


it's so simple that's all you have to do just do something stupid and silly that people aren't expecting it hooked me immediately I wanted to see what was happening and it kept me watching to the end cause it was just silly and it was only 12 seconds there's another thing with the 12 second video you can get multi watches so someone someone's gonna definitely watch to the end and people often watch it twice cause they're like what just happened they wanna see it again or then they go to the comment and while they're reading the comments it just keeps playing and playing and looping and looping all those count towards your watch time and it's also noteworthy that there's no dialogue they just put a song behind it and subtitles so this video is so easy to make you just come up with the idea think about how you want it to be and then you can do all of this in the editing

The views on this dentist's video are exploding. No talking. Just tex...


We let this start I said ooh ooh ooh ooh Come with me between the lights

When you get your client ranking across the whole city


here's a tip to help you dramatically with your Google Ads when I look at Google Ads accounts and when I train staff to do it the biggest problem that people struggle with is keyword selection now when you're doing keyword selection with regards to Google Ads the most important thing that you have to look at is keyword intent what is the intent behind a keyword that a person searches for the easiest way to do it and I do it still is that when you are doing keyword selection open up a new search window and type that word in so for example let's say you're a plumber and you want to bid on the word block toilets go on to Google and search the word block toilets I almost guarantee you you're not gonna see other plumbers coming up in those organic results or even ads the reason is obvious a person is looking for blocked toilets probably just for informational stuff or how to do it themselves they're not looking for a plumber another example is let's say that you are a psychologist and you think hmm maybe depression will be a good word to bid on again open up Google type in the word depression I promise you the top results are not going to be from other psychologists they're going to be informational websites again this tells you that people that are searching this word are looking for information you can go do this for every single niche and every single keyword that you're selecting the most important thing with Google Ads like I've said before is trying to understand the intent remember with Google Ads if your text ad comes up and a person is clicking on that ad Google are going to charge you regardless so you have to make sure that you get the most out of your clicks only bid on keywords that there is a transactional or commercial intent because generally speaking other t

Use Google Search Results to Understand Keyword Intent for Google Ads...


re that you get the most out of your clicks only bid on keywords that there is a transactional or commercial intent because generally speaking other type of words are not going to get your conversion you're going to get clicks yes but you're not going to get the business I hope this makes sense keep on following me for more Google Ads tips


Here's a local SEO ranking factor that you need to know review recency so the concept here is that getting reviews on a regular basis can help you rank better and if you're not getting reviews on a regular basis, then that's actually a problem Joy Hawkins did some research around this and they found that a business that stopped getting reviews their ranking started to drop but once they started getting reviews again, the rankings went back up so it's really important to have a steady stream of reviews coming in so how many reviews do you need? How often should you be getting them? Uh, the trick here is to match your competition so if your competition is getting, you know one review per month and you're getting two reviews per month then that's a good thing and so if your competition is getting 4 reviews per month but you're only getting two reviews per month then that's not enough you wanna try and match whatever your competition is getting so that you're slightly above them and that'll actually help you rank better in Google. Hope this helps follow for more tips. Hey, what are you looking for?

Review recency has increased in importance in this year’s Local Searc...


You

Ranking website SEO tools I've tried as an SEO specialist 🔎 This list is a combination of general SEO tools, WordPress SEO plugins, AI SEO tools, Google SEO tools, keyword research tools, ecommerce SEO tools & local SEO tools. Let me know your ratings/any tools to add to the list! #AISEOTools #BestSEOTools #SEOOptimizationTools #SEOPlugins #wordpressseo


Several people from Google have been going on podcast in the last week telling people that Geo is just SEO. If you don't know Geo stands for Generative Engine Optimization. It's the things you do to get recommended by large language models like ChatGPT or Google's AI mode. I'm just gonna set the record straight, explain why GEO is different than SEO why that matters and why you shouldn't take SEO advice from Google. Now it's true that everything that matters for SEO also matters for GEO which is why I would call GEO s E o plus. However, large language models have introduced some very new tactics that right now are very effective and the primary new tactic is what I'm calling recommendation building. One of the pillars of SEO has always been link building. If you want to rank in Google for any kind of competitive term, you need to build links to your website. These links can also help you get recommended by large language models but what's arguably more important is your brand being recommended by the pages that these large language models cite before giving a response. Now if you've been following Geo advice at all, you've probably heard me and other people saying that you need to get your brand mentioned on as many websites as possible. These large language models are looking all over the internet and the Noisiest brands are gonna get noticed the most and will be most likely recommended in their output. And while that generally is true, my view has evolved some as we've been doing this for clients. I've been able to sharpen up the strategy a bit. Let's talk about a few surgical approaches that have very high returns for a little bit of effort. First of all, it's important to point out that the strategy is very much industry dependent. You need to know what kinds of pag

Recommendation Building: Google says GEO is just SEO. They're wrong. LLMs cite the same pages repeatedly—here's how to get your brand on those exact pages 🎯 #GEO #SEO #aimarketingtools #DigitalStrategy #MarketingTips

Risk/avoid / paid or reciprocal mentions


little bit of effort. First of all, it's important to point out that the strategy is very much industry dependent. You need to know what kinds of pages large language models are citing when people ask about the products and services you offer. To do this, you're going to need a tool. There are about 100 out there. We use peak dot AI. And when you do this, what you're gonna find is that these large language models are citing the same pages over and over again, which is why a more surgical approach matters. Instead of spraying your brand mentions all over the internet, you can just place recommendations on those pages that large language models are siding over and over again. And for pages where you can't place a recommendation, you can try to replace those pages with your own. So let's talk about some of the most effective ways to do this. Probably the most effective is listicles. These are gonna be things like best product or service in area or for use case. And for most industries, there are hundreds of different combinations of products and Services and use cases that you can make listicles for. You want your brand showing up at the top of as many of these listicles as possible. But here's a few ways you can do that. A lot of these listicles are automatically generated by directories. In this case, you can often pay for top placement or just getting more reviews in that directory will automatically get you into these listicles. Other listicles are going to be on 3rd party sites or on the sites of companies in adjacent industries that aren't direct competitors. I recommend reaching out to the author of all these listicles and just asking what it would take to be listed at the top of their listicle. Most of the time you probably won't get a response but occasionally th


s and just asking what it would take to be listed at the top of their listicle. Most of the time you probably won't get a response but occasionally they just want like a hundred bucks which is easily worth it for a highly cited listicle. And sometimes there's an opportunity to do a reciprocal mention. I think this is going to become a very popular GEO tactic once people realise how effective it is. Essentially you recommend me in your listicle and I'll recommend you in my listicle. As long as they're not a direct competitor, it's a perfect trade. This is very similar to reciprocal linking in SEO. Except there's no risk of a penalty. So this is something we're starting to do more of. Most brands probably have dozens of high value reciprocal mention opportunities. Another type of page that's commonly cited by large language models are discussion threads, most often Reddit. And you probably noticed more and more brands are just spamming the retweets with mentions of their company. But don't worry, you don't need to spam Reddit to get the benefit. Cause like I was saying before, it's typically the same discussion threads that are cited over and over again. So you can be very surgical about it. And most of the time these highly sighted threads are 1, 2, 3 years old, meaning you can go leave a comment recommending your brand and it's unlikely moderators are even gonna see it. And the last highly sighted page type I'll talk about are articles. Now it's unlikely that you're gonna be able to get a recommendation for your brand in these existing articles, but if you look at the topics of the articles that these large language models are citing, often you can create similar content on your own website. But here's what most people get wrong. Just because the large language model is


are citing, often you can create similar content on your own website. But here's what most people get wrong. Just because the large language model is signing an article on your website doesn't mean they're going to recommend you. The content they retrieve from the article has to contain a recommendation for your brand. So that's why when we create these articles for clients, we always make sure the introduction of the article at least subtly recommends the brand. The best news about all these tactics is almost no one is doing this well right now. And I believe there's going to be a huge first movers advantage. If you can get your brand recommended by the large language models now, then when people use large language models to create content, you are more likely to show up in their content. It's never going to be easier than it is right now.


Got me Edward. I finally figured out how to influence ChatGPT. If you use press releases the right way, you can influence AI. Ask ChatGPT what's the best AI SEO newsletter for CMOS? It says SEO Espresso, mentioned in this article. From Financial Content Best Aisue Newsletter for 2025. SEO Espresso takes the top spot. But this article came from a press release, and this press release was $6. From AB Newswire. An individual press release is $80. For $500 though, you get 83 press releases for a year. 500 / 83 six bucks. Just one press release did this. Imagine what 83 can do! Learn this tactic and more at compactkeywords.com!

If you use press releases the right way, you can influence AI. Ask ChatGPT, what's the best AI SEO newsletter for CMOs? It says SEO Espresso. Mentioned in this article from FinancialContent, “Best AI SEO Newsletter for 2025, SEO Espresso Takes the Top Spot.” But this article came from a press release. And this press release was $6 from AB Newswire. An individual press release is $80. For $500 though, you get 83 press releases for a year. $500 divided by 83, six bucks. Just one press release did this. Imagine what 83 can do. Learn this tactic and more at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

Risk/avoid / press-release AI manipulation


If you're struggling to understand what backlinks are and how they affect your rankings in search engine optimisation, I really think you should take a look at this video and save it for later. Now in order to understand what backlinks are, I want to show you an analogy from a movie made in the 1980s. The movie is called Can't Buy Me Love. The premise in the background of the movie is basically there's this nerd in high school and he goes to the most popular girl in school and he said, I'm gonna pay you to be friends with me because basically if people see that you're friends with me, I'm gonna get some of your popularity passed on to me and then I'm gonna become popular as well. Just take a look at this quick clip. What are you talking about? Are you high? I wanna rent you. You wanna rent me? Yeah, you pretend you like me and we go out for just a few weeks and that will make me popular. Just going out with me is not gonna make you popular. Well, I have $1,000 it says it will. Good to see all ladies. You're beautiful. That's right. Mom, Dad, send money please. I'm broke, lady. Now the idea is very similar with regards to search engine optimisation and backlinks in a natural, the way that backlinks work is that if you get a backlink from a popular website or that Google sees as Authoritative, you are getting some of that popularity juice or called authority down to your website. What Google is saying is if this website is popular and authoritative and referring down to your website, that means that your website must be quite good as well. Now I know it's a simple analogy, but that's in a natural what backlinks are. If you can get backlinks from good authoritative websites to yours, you are building up the authority and the popularity of your website because those other w

Understanding Backlinks Through Can’t Buy Me Love ❤ 🥰 In Can’t Buy M...


an get backlinks from good authoritative websites to yours, you are building up the authority and the popularity of your website because those other websites are popular.


yesterday I posted a video about reaching 100,000 followers on TikTok as I mentioned in my video I've got a lot of followers as well on Instagram and YouTube and Facebook and all other social media platforms now the No. 1 question that people ask me when they hear these stats is do I monetize and get paid from these social media platforms the answer is no I don't in South Africa for example people don't get paid for posting on TikTok Instagram Facebook and YouTube I have started investigating it but I haven't put too much effort into it the reason I've made over 500 videos is not to get paid by the social media platforms I do it to grow my business I own a digital marketing agency and I've been doing this for nearly 20 years so thank god I've got a lot of skills I wanna try flex my skills to show people look I know what I'm doing and hopefully you might wanna come to me so I can help you in your business also another reason why I make these videos is to train my staff and to train other people and small business owners that they can learn a little bit how to do digital marketing themselves thank god as a result of these videos my business has grown quite a lot I get people from all over the country in fact all over the world contacting me to help them with SEO Google Ads and all other forms of digital marketing now the point of this video just like the other one was god forbid not to boast but to give you encouragement please start making video content today no matter what niche or field you are in if you are passionate and you know a lot about your business which I'm sure that you do you will get followers and you will get business just start making content today

I Don’t Make Content to Monetise Platforms 💸💸💸 I don’t create content...


Google has this hidden feature if you go to Google Analytics. Go to explore start new exploration. Set your dimensions to session source slash medium page path plus query string metrics views entrances rows session source slash medium page path plus query string show 250 rows nested rows yes values entrances views filters paste this in. Now you can see how much traffic you get from AI. ChatGPT, Copilot, perplexity you you can see the exact pages that are being recommended as well as click amounts. To optimize for AI, go to perplexity, ask your prompt, click steps completed. Perplexity will tell you everything it searched the web with to gather its answer. Use this language as H2s in your content or create entirely new pieces of content for exactly what AI is searching. Then you can get shown more in AI. Learn my exact method of doing SEO that gets recommended by AI and that gets paying customers at compactkeywords.com.

Google has this hidden feature.  If you go to Google Analytics. Go to Explore. Start new Exploration. Set your Dimensions to session source / medium, page path + query string.  Metrics: views, entrances. Rows: session source / medium, page path + query string. Show 250 rows,  Nested rows: yes.  Values: entrances, views. Filters: Session source / medium, matches regex: .*chatgpt.*|.*openai.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*outrider.*|.*perplexity.*|.*edgeservices.*|.*gemini.*google.*|.*copilot.*|.*claude.*|.*mistral.*|.*meta.*|.*jasper.*|.*deepmind.*|.*copy.*ai.* Now you can see how much traffic you get from AI. ChatGPT, Copilot,  Perplexity.  You can see the exact pages that are being recommended,  as well as click amounts.  To optimize for AI, go to Perplexity.   Ask your prompt.  Click Steps completed.   Perplexity will tell you everything it searched the web with to gather its answer. Use this language as H2s in your content or create entirely new pieces of content for exactly what AI is searching. Then you can get  shown more in AI.  Learn my exact method of doing SEO  that gets recommended by AI and that gets paying customers at compactkeywords.com #googleanlytics #generativeengineoptimization #searchengineoptimization #digitalmarketing

AI retrieval / Perplexity query mining
AI traffic tracking / GA4


Google has added, finally, weekly and monthly views of the graph in Google Search Console. So if you're someone like me that goes into Search Console and gets maybe a little anxiety seeing all of the spikes that go up and down every day, maybe your business is like doesn't do a lot of business on the weekends, so it looks like your traffic just takes on the weekends and the chart's not that helpful. So this is going to be great for all types of businesses. So the one that I saw was the new AI-powered configuration in Search Console. So just looking at the page here that we will link to, the idea that you can say, you know, show me queries for pages that include the UTM tagging that has got my Google Business Profile and show me any words that are non-branded. So as well as like showing you that data, then supposedly it can help you analyze that data. Supposedly, yeah.

If you look very closely at today’s podcast episode, you will notice ...


Because it's Hanukkah, I want to show you this awesome thing that I found on Google. All you have to do is open up Google and type in Hanukkah. It works on mobile and desktop. Press enter and see what happens. As you can see over there, the Hanukkah comes up. It shows you the candles. You can light them. And then after a few seconds, the dreidel comes up. Show this to your kids and family. I'm sure they'll love it. Happy Hanukkah.

Hanukkah Google Easter Egg 🕎🕎🕎 When you search for Hanukkah on Google...


No! No! No! No! No! No! No! No! No! I can't hear you! I can't hear you! No! No! No! No! No! No! I'm talking to you! Take it to love! Take it down! You're going to take it back! I'm talking to you! No! No! Get out! No! No! I'm going to take it back! I'm going to take it back! Take it back! I'm going to take it back!

These are the website SEO tools you need for 2026 to build a strong Google SEO & AI SEO strategy that generates organic search traffic for your business. This includes by favourite keyword research tool, SEO content optimisation tool, website SEO audit tool, local SEO tool, AI SEO content creation tool & all in one website SEO tool. If you want SEO tools for beginners through to advanced SEO specialists, these are what you need. #BestSEOTools #SEOTools #AISEOTools #GoogleSEO #AISEO


Creating content that ranks well in Google is easy. It's creating high quality content that's hard. And this I think is where a lot of SEOs get tripped up. They feel like in order to rank well in Google, they have to create high quality content. So let me tell you what kind of content Google does rank, why you should still create high quality content anyways, and how we do it. The truth is Google's algorithm is terrible at assessing the quality of content. They have no idea if your content is factual or accurate. They can't tell if your insights are profound or helpful. The closest they can do is approximately measure how well your content satisfied the intent of the searcher. From user behaviour data, they can get a rough idea of whether or not the searcher was satisfied with the content you created. But the only thing Google's algorithms really good at is detecting relevance. How relevant is your content to the search term? And modern AI tools make it fairly easy to create relevant content that satisfies the searcher's intent. All the major large language models now have a deep research mode you can use to gather all the relevant statistics, data and quotes around the topic you're writing on. You can then give that data to a large language model and have it write an article from your point of view. I recommend Claude 4.5 Sonnet for writing. You can then hand Claude a document with SEO. Best practices and have it optimize the article for the keyword you're trying to rank for. I don't have time in this video to go through all SEO. Best practices, but the most important thing is that the term you're trying to rank for is in the H1 or the title of the article and any smaller secondary terms are in H2s or subheadings. To satisfy user intent, you need to increase engagement

How to Create High Quality Content with AI—Google doesn't care about quality, only relevance. But YOU should care 👀 Here's the system we use #AIContent #SEO #ContentMarketing #DigitalMarketing

engagement / structural content elements


the H1 or the title of the article and any smaller secondary terms are in H2s or subheadings. To satisfy user intent, you need to increase engagement on this page. Best way to do this is with structural elements like a table of contents, tables, charts, graphs. You can make infographics with Gemini or gamma app. And as long as the website you're publishing the content to has enough authority to rank for the term you're trying to rank for, the content will rank well even if the article is full of hallucinations and inaccuracies. That just doesn't matter to Google's algorithm, which is why many people have started automating this process completely and just spamming AI content. It's because it works. But if you care about your brand at all, you shouldn't do it that way. If you care about your brand at all, you need to make sure your content is high quality. Just know you're not doing that for Google. You're doing that for your users, for your perspective customers. Fortunately, while this does take longer, it's still incredibly efficient. You can create high quality content 10 times as fast as you could just a few years ago. All you need is a little expertise from someone in your organization. Let me tell you how we do this for our clients. We start by collecting all public facing information available about the organization. We take what we can from their website and we fill in the gaps with a long interview with someone from the organization. We then give all those documents to a Claude project that we call their brand ambassador. Now whenever we draft content for them, we can do it within that brand ambassador project so the Claude is able to speak on behalf of the brand. That brand ambassador alone will get us a long way, but we'll still need someone in the organisat


the Claude is able to speak on behalf of the brand. That brand ambassador alone will get us a long way, but we'll still need someone in the organisation to review the content, at least at first. For that first piece of content, if you have very high quality standards, it's not uncommon to have 20 or more edits. But here's the key. We don't just make the edits to that piece of content. We update the brand ambassador to make sure we never need to make those edits again. We'll either update the existing documents or we'll make a new document called something like Crucial Content Guidelines. After just a few iterations of this, you have a well oiled machine that can produce high quality relevant content that still satisfies search intent.


AI is quickly changing how companies hire. And so I just thought I'd share how it's changing how we hire at TJ Digital. Also we're hiring, most of the changes in my hiring has been to entry level and mid level positions. The only thing I'm seeing change for senior level positions is that it's now important that you're keeping up with AI. But for entry level and mid level positions, it's changed a lot, at least for me. For tasks where we just needed someone to follow a simple checklist, we would typically hire V A's usually overseas. And for every other position we would hire specialists. We would hire writers and back end engineers and front end designers, on page SEO specialists, off page SEO specialists. Then as AI started to get more capable, a lot of those tasks started to move over to AI. It quickly didn't make sense to have dedicated writers and even a lot of tasks that would have gone to a developer or an SEO specialist could be turned into an SOP or a large language model can do most of the work and the human is just there for quality assurance. And so for the last two years, I really saw things continuing in this direction. I assume we'd have a few senior level people creating SOP's and then everyone else following those SOP's. I mistakenly assumed that the more capable the AI models became, the less the specific skills of the person executing the s O P would matter. In reality, as these AI models have become more capable, the skill cap for AI use has gone up and as a result, instead of looking for people who can just follow an s O P I'm looking for people who can work without an s O P. I'm building a team of AI native generalists, people who understand digital marketing, know how to work as a team and who can be given a goal and figure out how to accomplish th

I made 100+ AI SOPs and they all became useless. Now I'm only hiring people who can work WITHOUT them. Here's why 👇 #AIJobs #DigitalMarketing #FutureOfWork #Hiring


ative generalists, people who understand digital marketing, know how to work as a team and who can be given a goal and figure out how to accomplish that with modern AI tools. And I discovered this the hard way. Over the last six months I've created over 100 s O P s on how to do various digital marketing tasks with the help of AI. But still, for most tasks, I find myself needing to make a whole new s O P and the more capable the AI models get, the less relevant my old s O p's are and the less generalizable the new s O p's become. And meanwhile, someone with an understanding of the industry, digital marketing in my case that really understands how to use these tools is becoming more and more powerful every month. And so those are the kind of people I want on my team. Someone that can be given a goal and even if they have no idea how to complete the task, they're able to figure it out with the help Of AI, they know what all the various models and tools are capable of and just as importantly what they're not capable of. And when they need a human, they know how to structure their prompts and context in a way to get the desired output and how to troubleshoot when the AI models not giving them what they need. I truly believe these kind of people are gonna become incredibly valuable to companies. And if you are this kind of person and you're looking for work, please let me know.


I've been posting one to three times a day on LinkedIn. I'm almost at 900,000 impressions per week. Something is seriously going on with LinkedIn. Friend of mine shared this a few days ago. I started posting five times per day. Just for context, the account had not seen any activity in years. The result 12,000 impressions with an account that wasn't posting before. 12,000 impressions in a week because this person is posting five times per day. Another friend messaged me, said bro, I started to post daily on LinkedIn. One week 80,000 impressions. I focus on posting marketing stuff that will help people. My strategy is if it will be helpful to somebody then I should post it. And everything that you post. This is amazing. You cross post it to Facebook, to Meta Threads, to X. I put up a lot of short form videos as well. They're crushing. Here's a performance for some of my short form videos. These videos come out everywhere too. Some of them are repurposed. This one I made a year ago, I just reposted it. 163,000 impressions. LinkedIn is a gold mine that people are sleeping on. And it is magic because you can repurpose your content from anywhere or take your LinkedIn content and repurpose it anywhere else.

I've been posting one to three times a day on LinkedIn, I'm almost at 900,000 impressions per week. Something is seriously going on with LinkedIn. Friend of mine shared this: “A few days ago, I started posting five times per day. Just for context, the account had not seen any activity in years. The result, 12,000 impressions with an account that wasn't posting before.” 12,000 impressions in a week because this person is posting five times per day. Another friend messaged me, said, “Bro, I started to post daily on LinkedIn, one week, 80,000 impressions.” I focus on posting marketing stuff that will help people. My strategy is if it will be helpful to somebody, then I should post it. And everything that you post, this is amazing, you cross post it to every other social platform that takes pure text posts - you know the ones. I put up a lot of short form videos as well, they're crushing. Here's the performance for some of my short form videos. These videos come out everywhere, too. Some of them are repurposed. This one I made a year ago, I just reposted it, 163,000 impressions. LinkedIn is a goldmine that people are sleeping on and it is magic because you can repurpose your content from anywhere or take your LinkedIn content and repurpose it anywhere else. #linkedinmarketing #socialmediamarketing #professionaldevelopment #digitalmarketing

Cross-platform distribution
LinkedIn / content repurposing


I finally have got 100,000 followers on TikTok now for me this is a massive achievement when I started making videos a year and a half ago just like everyone else I was nervous I was self conscious and I had very little followers but but I believed in myself and deep down I knew that if I consistently made videos every single day and if it was good content the follows would come and people would enjoy it I've also got a lot of followers on Instagram on YouTube and all other social media channels now besides the followers I'm quite proud of some of the other stats on TikTok just this year alone my videos have been seen 11 million times I've got 256,000 likes 11,000 comments and 54,000 shares that just tells me that my content must be good so and gives me encouragement to continuously do it if I look at my stats I can see that it's not only youngsters that are following me on TikTok this is obvious to me and I've been telling people for a while not only young people on TikTok everyone is on TikTok and it really is a great social media platform now the point of this video is not to boast god forbid but it's to give you encouragement if you're thinking about making videos on social media just go ahead and do it on TikTok alone I've got 500 videos plus I've also got the same amount of videos on Instagram and YouTube and all other social media platforms thank god it's been unbelievable for my business and I really have grown a lot from doing it again if you're thinking about doing content just start do it straight away at the beginning it's difficult we know it's awkward but just do it and I promise you you will see the results.

What Hitting 100,000 Followers on TikTok Taught Me 🎥 I’ve officially ...


This might be the craziest SEO stunt I've ever seen. Did you know that driving directions directly impact your rankings on Google? So if someone completes a drive from their location to your location, to your actual business, your rankings will absolutely increase. So Holly Starks did this amazing test where she put 100 cell phones in the back of her vehicle, set up driving directions from her place to the business, and that businesses rankings went from like almost nothing in the 20s right up to No. 1. So this proved that driving directions have a major impact on rankings.

This might be the craziest local SEO stunt I’ve ever seen. Holly Star...


You need to be careful about editing these five sections of your Google Business Profile. If you make too many edits in too short of a period of time on these five sections, it could cause a suspension or revocation of your Google Business Profile. So the five sensitive sections of your Google Business Profile are 1 business name, 2, phone No. 3 address, 4 categories and 5, the website. You're out. If we have to edit these sections for any of our clients in our SEO agency, then we'll make an edit to one of them, wait a few days, then make a change to the next one, wait a few days, then make a change to the other one, wait a few days. If you pepper your Google Business Profile with a bunch of changes to these sensitive fields, you can really cause problems with your listing, get it suspended, have to re verify it. Still a pain in the butt. So be careful and pace your edits for any of these sensitive sections and follow for more local SEO tips.

How NOT to get your Google Business Profile suspended: space out your...


It's one week later and as promised, I'm gonna announce the winner of the microphone. Now. Before I do, I wanna thank everyone who entered. Obviously. I also wanna thank everyone who took the time to follow my pages. I hope you're enjoying the content. Without further due, we're gonna choose the winner. As you can see over here, the way that we're doing it is that there's an app, I'm inserting all the data into it and it's going to choose a random winner for us. The winner of the Mark is this car by the name of Dev. I'm gonna reach out to him on TikTok and wherever he's in the country, I'm gonna send the Mark to him and hopefully it should be there any day. Once again, guys, thank you for entering. Keep on following my page because I plan to do a lot more of these giveaways in the New Year.

The winner of the microphone is @user923143011 Thanks everyone for en...


Have you seen this new little camera that is trending all over social media? It's called the Kodak Charmira. I think that's how you pronounce it anyway, Charmira, Charm and camera. Very clever. Anyway, you can see how cool this camera is. It's a got a keying on it. Look over here. It's pretty awesome. You can see over here, takes a memory card and you connect it via USB. The camera comes in a variety of different styles and colours. You don't know which one you're going to get. It's a blind box. This camera I saw on TikTok a while ago. It sold out on Amazon in America. I think you can get it at photo first, but I'm not sure how many they've got left. As you can see, I bought quite a few of them. I bought 7 of them in total, which is just pretty cool. I'm gonna give them to my staff as a present. These things really are cool. If you can go get them, they really are awesome. Now the beauty about this little camera is obviously, yes, it's not gonna be the same quality as probably even your iPhone or your other phone cameras, but it's just so cool. The photos are retro and it's really gonna be something that's trending. If you can get one of these, I think they would make a perfect Christmas or Hanukkah gift or end of year gift. Let me know if you think this Is a cool present.

The Kodak Charmera Is a Retro Camera You Can Carry on Your Keys The K...


Designers are going to hate me for redpilling you like this. Dark mode is dying. Apps known for being notorious AB testers are turning off dark mode by default. This includes Facebook and LinkedIn. If dark mode was increasing conversions, it would be on. Amazon, Airbnb, Venmo team all don't have dark mode. It costs more to maintain and implement than is worth it. From analyzing the top 100 apps, only apps support dark mode. Even then, 12% of this half force you to go to settings to enable it. Other apps are disabling support work for it entirely. Simplicity beats complexity. Look at these two create account screens. Which do you think drove more signups, the one with the beautiful video background or the simple gray one? Beautiful one was distracting. In critical flows, clarity beats aesthetics every time. Simple, straightforward design gets more conversions.

Designers are going to hate me for red pilling you like this. Dark mode is dying. Apps known for being notorious A B testers are turning off dark mode by default. This includes Facebook and LinkedIn. If dark mode was increasing conversions, it would be on. Amazon, Airbnb, Venmo, Temu all don't have dark mode.  It costs more to maintain and implement than is worth it.  From analyzing the top 100 apps, only half support dark mode. Even then, 12 percent of this half force you to go to settings to enable it. Other apps are disabling support for it entirely. Simplicity beats complexity. Look at these two create account screens. Which do you think drove more signups? The one with the beautiful video background or the simple grey one? The beautiful one was distracting. In critical flows, clarity beats aesthetics every time.  Simple, straightforward design gets more conversions. Credit to the First 1,000 Newsletter for the data and insights. #uiux #conversionrateoptimization #ecommerce #digitalmarketing


Google is watching absolutely everything we're doing online. They're watching what businesses you click on, how much time you spend on a listing, which photos you're clicking on, how much time you spend watching videos. All of this data, they're using it to rank local businesses. So local businesses need to think about this and optimize their profile for engagement signals. That means making sure that your profile has tons of photos, tons of videos, tons of great content on your Google Business Profile so that people that click to your listing spend time on your listing and they spend more time clicking around your listing. Every one of those clicks is registering with Google. Behavioral signals is one of the most important ranking signals of 2026.

Google is watching everything you’re doing online, and they’re using ...


If you're seeing this without having watched part 1, it's fine, You can watch this and then go back. I'm gonna talk about off-page SEO. Mainly link building. Back in the day you could just go and buy links from high authority sites. There was a huge emphasis on domain authority and how this would help you rank for more competitive keywords. This isn't really working nowadays. If you wanna rank on ChatGPT, you don't even necessarily need to be linked. Unlinked brand mentions actually count for a lot. This is obviously much harder to track and it can be harder to control, but it's easier to build. As of right now, links are still the currency. People are charging a lot for links. This is a really good opportunity that I don't think is gonna be around for very long. gonna cotton on super quick. And then even having your brand's name mentioned somewhere without a link cost you. When it comes to ranking on Google, you do still need links. But not the spammy links that you can buy like 500 of for $100. Those days are long gone. Less links of a higher quality is much more effective. And the best way to do this is responding to journalists when they're looking for experts. In industries to provide them quotes or more information about something that they're writing about. In exchange for your quote, they will link to your website in their article. I use this method a lot. I've got clients links with Medical News Today, The Huffington Post, the independent. It's effective, it works, and it's actually much easier to DIY cause you're the expert. I definitely planned to get to technical SEO in this video as well, and I haven't had time, so let me know a part 3 on that.

Replying to @David Janes How to do website SEO that actually works (for Google search and ChatGPT search) - part 2.  This is off-page SEO for beginners crossed with linkbuilding for beginners.  It’s amazing how many people working on Google SEO, ChatGPT SEO or any kind of AI SEO don’t really get this. Buying random backlinks isn’t the SEO strategy you need anymore. You need website authority, digital PR and brand mentions. You don't even necessarily need a link - unlinked brand mentions play a part too.  #websiteseo #offpageseo #googleseo #aisearch #digitalpr

AI visibility / off-page SEO
link building / digital PR
risk/avoid / link spam


What is topical authority for s. E. O. If you want to rank the long term for Google, I want you to stop thinking about keywords and search volume. Instead, I want you to start thinking about authority, specifically topical authority. Topical authority is an s. E. O. Concept that measures a website's perceived authority or knowledge on a specific topic. It's important to know that topical authority is different to domain authority. The main authority measures how strong you are based on the backlinks that are coming at your website. Topical authority on the other hand measures your knowledge and your expertise in a certain topic or bucket. Think about it this way. If you sell coffee, you don't just write about coffee and coffee beans, you write about the history of coffee, different roasting techniques, the best cups for coffee. You want to have it that Google has no choice but to put your website on the top of all the search results because you are seen as the authority in the coffee niche. So why does Google care so much about topical authority? It's very simple. It comes down to trust. Google has moved to something called eat. Eat stands for experience, expertise, authoritativeness and trustworthiness. When you pull topical authority, you're proving to Google that you're not just writing one lucky post that is gonna rank you, proving to Google that you are the source of expertise in your niche. The Haribul topical authority in SEO The most common and best way is the pillar and cluster technique. First thing that you do is you build your hub or your pillar page. That is your massive overriding guide about your core topic. But you don't go into the minor new details of that specific topic on that pillar page. When you go into the full details, that is what you call your

What is Topical Authority for SEO? 🧐 Topical authority is about provi...


But you don't go into the minor new details of that specific topic on that pillar page. When you go into the full details, that is what you call your cluster pages or your subtopical pages. So for example, let's say your pillar page was about SEO. Your cluster content could be backlinks, local SEO, search volume and a whole lot more. Then finally, you have to do internal linking. You have to do internal linking from your pillar pages to your cluster pages and then the cluster pages to the other cluster pages and then your cluster pages back to the pillar page. If you really want to build long standing SEO, you have to start understanding topical authority today. If you want to learn more about SEO, give me a follow. I post videos daily and I'm sure you really will enjoy the content.


And get shown more in ChatGPT? Uh, yeah. Go to ChatGPT, put in your prompt fashion trends for this winter. Right click inspect. Go to network in the URL, copy what comes after forward, slash C. Paste it in the filter. Now refresh the page. Click the orange brackets with the code you just put in. Go to response. Search this code for the word queries. Now you can see what ChatGPT searched the web with. Use the language that ChatGPT is searching with. Put it in your content as H2 sections. Or create entirely new pieces of content for exactly what ChatGPT is searching. That is how you get shown more in ChatGPT. And to learn my exact method of doing SEO that gets paying customers, go to compactkeywords.com.

How brands can get shown more in ChatGPT. Go to ChatGPT, put in your prompt.  Right click, inspect. Go to network. In the URL, copy what comes after /c/. Paste it in the filter. Now refresh the page.  Click the orange brackets with the code you just put in.  Go to response. Search the code for the word “queries”. Now you can see what ChatGPT searched the web with. Use the language that ChatGPT is searching with, put it in your content as H2 sections, or create entirely new pieces of content for exactly what ChatGPT is searching. That is how you get shown more in ChatGPT. And to learn my exact method of doing SEO that gets paying customers, go to compactkeywords.com #answerengineoptimization #generativeengineoptimization #searchengineoptimization #digitalmarketing


Here's how to vibe code a startup into a unicorn. First Vibe Code the most simple web app possible. Bubble.io is great for beginners. Here you use natural language to have your app made. Make it freemium, use free for X many times, then you have to pay. Then launch it on Product Hunt and betalist. It probably won't go viral, but it will be good for getting initial backlinks. Make social media posts for it and post one time a week. Make search engine optimization landing pages like this target specifically people looking for what your new web app does. But they don't know a brand, which is why they are searching. Here's an example remote signature tool for video production companies. You target every use case possible across niches. My free daily search engine optimization podcast talks all day long about this. This is a good episode to start with. You'll eventually start ranking on Google and AI if you do the SEO fundamentals right. And some external marketing people who find your pages will say this is perfect, or more likely this is close to what I'm looking for, but can you build this? Which was created because the co founder of Justin.tv asked why users were streaming themselves playing video games on Justin.tv. The user said we wanna make money playing video games, so Twitch was created to help people do just that. Billion dollar company by actually listening to users. Alternatively, when enough people request the same thing, build that. Next, make more SEO landing pages in the same style for these new features. Now you're getting customers and adding new features based on what users actually want. Your SEO is scaling with real use case page. This. Reinvest into other marketing channels. Diversify. Grow staff. Get real devs. Have internal arguments. Get burnt out.

Here's how to vibe code a startup into a unicorn. First vibe code the most simple web app possible. Bubble.io is great for beginners here, you use natural language to have your app made. Make it freemium, "Use free for x many times, then you have to pay." Then launch it on Product Hunt and BetaList. It probably won't go viral, but it will be good for getting initial backlinks. Make social media posts for it, and post one time a week. Make search engine optimization landing pages like this. Target specifically people looking for what your new web app does, but they don't know a brand, which is why they are searching.  Here's an example, Remote Signature Tool for Video Production Companies. You target every use case possible across niches.   My free daily search engine optimization podcast talks all day long about this.  This is a good episode to start with.  You will eventually start ranking on Google and AI if you do the SEO fundamentals right and some external marketing. People who find your pages will say, "This is perfect." Or more likely, "This is close to what I'm looking for, but can you build this?" Twitch was created because the co-founder of Justin.tv asked why users were streaming themselves playing video games on Justin.tv. The users said, "We wanna make money playing video games." So Twitch was created to help people do just that. Billion dollar company by actually listening to users.  Alternatively, when enough people request the same thing, build that next. Make more SEO landing pages in the same style for these new features.  Now you're getting customers and adding new features based on what users actually want. Your SEO is scaling with real use case pages, reinvest into other marketing channels, diversify, grow staff, get real devs, have internal arguments, get burnt out, take a vacation, return to the grind, keep building based on what people request or why users are actually doing things. You get the idea. This is a very, very, very simplified video, but... Most people don't actually target users who are looking for them, so do that.  Talk to users and find out what they want and why they are doing what they are doing. #startups #searchengineoptimization #growthhacking #ycombinator

Launch SEO / backlinks
Programmatic SEO / startup growth


with real use case page. This. Reinvest into other marketing channels. Diversify. Grow staff. Get real devs. Have internal arguments. Get burnt out. Take a vacation, return to the grind. Keep building based on what people request or why users are actually doing things. You get the idea. This is a very, very, very simplified video. But most people don't actually target users who are looking for them. So do that. Talk to users and find out what they want and why they are doing what they are doing.


So it turns out someone's impersonating me on TikTok. They're using my name, my profile picture, and posting my videos. So if you get a DM from me, it's probably not me. It's probably this loser trying to scam you. I have reported this to TikTok multiple times now.`n`nAnd each time TikTok's automated response has told me that this does not violate their community guide and that just because I don't like this person's content doesn't mean it should be taken down. So just so you know, my handle is TJ Robertson 52 and I generally don't DM people.

PSA: I don't DM people. If you got a message from "me," it's a SCAMMER. My real handle is @tjrobertson52 🚨 #ScamAlert #FakeAccount #TikTokScam #PSA


Semrush 1 is the answer for you if you're serious about ranking on Google and AI. Models like Chat, G t and Perplexity for yours SEO software relied only on Google data but things have changed in the search world. People are going on to chat, G P t, Perplexity and all other AI models to look for what they want. Until recently you couldn't have a tool that was giving you the data of both of search and AI models until now. Semrush 1 changes everything completely. What it does is that combines the tools that we've always used such as keyword research, competitive analysis and site audits with brand new tools for AI insights. Now finally in one tool I can see how my clients are appearing in Google but also in the AI answers as well. Semrush 1 gives us a whole lot of information about prompt engineering about how to come up in the prompts and how competitors are coming up in those prompted answers. Semrush 1 has totally transformed how I do my work. Now for my clients that want to rank in SEO and AI if you're serious about ranking in both, I would suggest that you go check out Semrush. Now I've put a an affiliate link in the comments below so if you want to try it out, please try use that code.

Semrush One Combines Traditional SEO with AI Visibility @Semrush  Sem...


So ChatGPT 5.2 is out, and I think it's better than we all expected it to be. The reason expectations were generally low is because this model seemed to be rushed out in response to Gemini 3. Well, it doesn't seem 5.2 is much smarter than 5.1. It does seem significantly more capable. So what do I mean by that? It seems it can handle a lot more context without making mistakes, and generally hallucinates less. It also seems like they were specifically focused on improving the product for the workplace with this release. ChatGPT has always been the leader for consumers, but Claude and more recently Gemini have been eating up more and more of the enterprise use. ChatGPT 5.2 seems like a direct response to that, and I think this has some real implications about the future of work. While we're still figuring out what 5.2 is capable of, it does seem like there's a whole new category of work that can now be done by a large language model. Most of this is the kind of work that is done in spreadsheets. Or at least it could be done in a spreadsheet. For any task where you want to give the model a lot of information and you want the model to really consider all the information and iterate over it multiple times. For providing the output in a specific structure, it seems like 5.2 is the best model for that right now. And again, it's not That it's smarter. Gemini 3 is almost definitely the smarter model right now. It's just that it's willing to spend a lot more tokens. Google's just much more focused on efficiency, which I do ultimately think is going to be the winning strategy. But right now Gemini just feels kind of lazy compared to ChatGPT and Claude. Now I do think Opus 4.5 gives 5.2 a run for its money with this kind of work, but when you're able to provide very clear instructio

ChatGPT 5.2 vs Gemini 3 vs Opus 4.5: 5.2 isn't smarter, it's MORE CAPABLE. Game-changer for workplace AI 👀 The skill that matters in 2026? #ChatGPT #AI #FutureOfWork #ProductivityTips #AITools


hatGPT and Claude. Now I do think Opus 4.5 gives 5.2 a run for its money with this kind of work, but when you're able to provide very clear instructions and request a very specific structure for the output, 5.2 seems to be the current leader for this spreadsheet type work. And when I say it like that, it might seem like it's a small subsection of work, but I think we need to start rethinking how we do a lot of the work we currently do. I feel like we're probably only utilizing 10 or 20% of what these large language models can do right now. What 5.2 has done for me is shine a spotlight on this skill that we just lack the skill of restructuring our work so it's conducive for a large language model, and it's probably not very helpful in the abstract. So let me tell you how this has affected how I run my business.`n`nIt's really making me pivot away from how I've been doing things, which is creating SOPs that anyone can follow, and more towards just training and coaching my teams on how to properly use large language models. My thinking is that if I can make a step by step checklist, I'll eventually be able to automate that. But someone who really understands how to use a large language model to work efficiently and to improve the quality of their work is going to be incredibly productive and valuable going into 2026.


The shareable image preview for your website is always neglected. It's called an OG image. This is what remove BG, the remove background tool, did. At first it was plain, gave very little insight into what the tool actually did. Changed it to this. You see the background being perfectly removed from somebody, even with one of the hardest things, hair. When your website is shared, most people will not click into it. Most people will just see this image. It's worth spending a lot of time on it so you can maximize click through rate.

The shareable image preview for your website is ALWAYS neglected.  It's called an OG image. When your website is shared, most people will not click into it. Most people will just see this image. It's worth spending an extraordinary amount of time on it so you can maximize click through rate. #searchengineoptimization #digitalmarketing #conversionrateoptimization #webdevelopment


If you follow SEOs on TikTok, you might have heard of the term citations before. So what is a citation and why does it help your SEO? So citation is a mention of your business's name, address, and phone number somewhere out on the web, typically directories, so like Yellow Pages, Yelp, that kind of thing. And how do they help your SEO? Well, Google's looking to find your business on all the places they expect to see your business. So most businesses are expected to be found on the Better Business Bureau, on Yellow Pages, on Facebook. So all these sites are actually really important to make sure that your business is listed on. It's a real trust factor for Google to know that you are a real business, that you exist. And you get a little bit of a benefit from the link on some of these sites as well. So it's a trust factor and it's also a prominence factor. If you have more mentions around the web than your competition, then that can actually give you a little bit of a boost over your competition. So I hope this helped. And follow for more tips.

What are Local SEO citations? A citation is just a mention of your bu...


Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website. The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't technical at all. The first is creating content optimized for the terms people search for before purchasing your products or services. The word optimize there can be kind of scary. There are dozens of things you can do to better optimize your content, but there's just a few that make up most of the difference. You wanna get the main term you're trying to rank for in your H1 and meta title, and if possible, your URL slug, and then get any smaller secondary terms in H2s or subheadings. This, of course, applies not just to new content you're creating, but any content that already exists on your website, including most importantly, your homepage. And the second thing that matters are links or mentions of your brand around the internet. Links are important for ranking in traditional search, and mentions are important for showing up in large language models.`n`nMore specifically, you want links from relevant sites that Google trusts, and mentions from the pages that large language models are already citing when people are looking for your products or services. Now for local businesses, there is a third important factor and that's your Google Business Profile. You wanna make sure that's completely filled out and you wanna get as many reviews as possible. Why do SEO agencies propose this big list of technical sounding tasks? Well, there's two reasons. One is it makes it look like you're getting a bunch of work for your money, when

How to evaluate an SEO Proposal: most agencies overcomplicate it on purpose 👀 Only 2 things make 90% of the difference #SEO #DigitalMarketing #SmallBusiness

Local SEO / GBP
On-page SEO
SEO prioritization


his big list of technical sounding tasks? Well, there's two reasons. One is it makes it look like you're getting a bunch of work for your money, when in reality most of these tasks are one time tasks that don't take a lot of time. And two, it makes it much easier for them to take credit for any gains you have in visibility. Your visibility is naturally going to go up and down based on algorithm changes. And if you're a growing business, your visibility is naturally going to go up as a result. This makes it very easy for SEO. Agencies to take credit for all the wins. If they've given you a list of 20 tasks they've done to improve your visibility, it's easy to be like, oh yeah, those wins are definitely because of those things we were doing. And then it's equally as easy to explain away the losses. You can just say, oh, there was an algorithm update, it was outside of our control. And of course, both of those things actually do happen. It's the sliver of truth that makes them believable. The things that actually make a difference though, are much easier to track. If you create a new piece of content or you optimise An existing piece of content. It's easier to track how much traffic that content gets from search as a result.


Marketing person at Barilla deserved like 10 promotions for this. Barilla Pasta brand playlists on Spotify for different pasta dishes. Each playlist is the exact length of time it takes to cook the different type of pasta. Absolute carbonara 6 songs, 19 minutes. Mixtape spaghetti 5 songs, 9 minutes. Best Song Penny 5 songs, 11 minutes. 550,000 followers on Spotify. Lots of marketers get too deep in the weeds with data and forget to have fun like this. This is so smart.

The marketing person at Barilla deserved like 10 promotions for this. Barilla, pasta brand. Playlists on Spotify for different pasta dishes, each playlist is the exact length of time it takes to cook the different type of pasta. Absolute Carbonara, 6 songs, 19 minutes. Mixtape Spaghetti, 5 songs, 9 minutes. Best Song Penne, 5 songs, 11 minutes. 550,000 followers on Spotify! Lots of marketers get too deep in the weeds with data and forget to have fun like this. This is so smart. #viralmarketing #marketing #digitalmarketing #creativemarketing


Here's a local SEO hack your grandmother definitely doesn't know about. Add services in your Google Business Profile. But that's not the hack. The hack is to add emojis to the titles of those services. This way when Google shows your business in the search results, you can sometimes get this special little tag, this called provides, and that emoji will stand out in the search results. When you have that, your rankings will not even be impacted at all. But when you have that, shit, it's hard to ski. That's your advice. Oh my God.

Did you know you can add emojis to the titles of the custom services ...


Be careful of agencies and website developers that are promising you that they'll rank you on AI SEO but have no idea about SEO itself here's an analogy imagine you go to a personal trainer that sells you steroids but they haven't even shown you how to squat and how to do the exercises properly it's a similar thing with websites no matter how much fancy talk these web developers are telling you that you're gonna be found on AI and they're gonna put all these tools and all these fancy things if your fundamentals of SEO have not been done you are just not going to be found by fundamentals we're talking your H1s, your page titles, your page descriptions, your image alt text and a whole lot more please don't fall for this hype if you want to check if a company knows what they're doing for AI check their tracker record for SEO SEO takes time for example, I've been doing SEO for 20 years and the AI SEO that we build on top of it is built on the fundamentals of search engine optimisation there are so many dodgy agencies out there and web developers that see that there's a quick buck to be made by promising you all these AI whistles if they don't understand SEO and importantly if they don't have a Track record of s, C O, there's no ways that can help you get improved on AI models.

AI SEO — Be Careful of Scammers ‼ A lot of agencies, experts, and we...