Ranking an AI search is so easy right now, and I think the main reason is that no one's tracking it. When I talk with businesses that are doing SEO, or even other SEO agencies, they often talk to me about manually going to Google's AI mode or ChatGPT and asking about their industry to see if their brand is mentioned. And that blows my mind when the software exists to track this at scale and not just to see where your brand and your competitors are mentioned, but why. So I want to talk about the software we use, why tools like hrefs and Semrush aren't sufficient, and how this data informs most of our strategy. But first, if you're thinking, why should I care so much about ChatGPT and Google's AI mode, Google's already told us that all search will be AI search soon. I think it'll happen by the end of the year. And when you start tracking AI search results, you see they're quite different from traditional search results. So while traditional search isn't dead yet, I do think our focus should be on AI search entirely. Now, if you're using tools like a Trex or Semrush, those will show you how often you show up for common search terms in the AI results. However, the vast majority of queries or prompts in AI search are not common. People are providing a lot more context when they use AI, and even if they don't, the Models have a lot of information on you and they're using that to inform the search. So unfortunately, there's no way to know exactly what people are searching for in AI. Even if reliable data did exist, it would just be billions of unique prompts with no good way to organize them. However, most businesses have a pretty good idea of what people are searching for before they hire a company like them. The goal should be to gather a representative sample of prompts peo

Businesses are manually checking ChatGPT for their brand. There's software for this and the real insight is in the citations, not the mentions. #AISeo #AISearch #SEOStrategy #GEO

AI citation diagnostics
AI search tracking


y good idea of what people are searching for before they hire a company like them. The goal should be to gather a representative sample of prompts people might type into AI. And in most of those prompts, you should include a demographic or a use case. Something like, I'm an X looking for y to solve Z. Can you recommend a company? The idea is to simulate the information an AI would have when it does a search and returns a recommendation. Like 50 or more prompt examples like this, you can use AI to help you and then start tracking them every day. In ChatGPT, Google's AI Mode, and Google AI Overview, we use peak that AI. I'm a big fan of their team. But there are a lot of tools to do this. Since these are probabilistic models, you want to run these prompts many times. We run them four times a day at first and then go down to once per day. And this will, of course, help you see how visible you are in AI recommendations. But the real magic is in the citations. These tools will tell You the exact pages that were cited for each prompt, and the content on those pages determine whether you or your competitor is recommended in the final output to the user. Then you just need to figure out how to get your brand mentioned on those pages, or what is almost always easier is just replace those pages by creating your own version of the page on your website or a third party platform.


This insane spike is YouTube citations in AI mode. If you haven't been taking your Instagram reels, your TikToks, your Facebook reels, and syndicating them to YouTube Shorts, this is your wake-up call. The best thing to do is to upload it manually, but if you don't have time to do that, you can go to reusevideo com and then toggle on TikTok or Instagram reels to YouTube Shorts. Toggle it on. That will literally make it so when you put out a video on one platform, it comes out to YouTube Shorts. When you upload anything to YouTube, use language your audience cares about. In the title field, put in a rich description for SEO. I didn't write this, by the way. I had ChatGPT write it. Use this prompt: here's the transcript for my video. Give me a good title for the video. Transcript: paste your entire transcript for your video. In this case, it's a transcript for my podcast. I got a list of great titles. I said I'll go with this title. Write my YouTube description. Be detailed. Add bullets, no emojis, no buzzwords. That's all I had to do for my prompt, and I got a great description here. If you are not putting content on YouTube, you are missing out.

This insane spike is YouTube citations in AI Mode. If you haven't been taking your Instagram Reels, your TikToks, your Facebook Reels, and syndicating them to YouTube Shorts, this is your wake up call. The best thing to do is to upload to YouTube manually, but if you don't have time to do that, you can go to reusevideo.com then toggle on TikTok or Instagram Reels to YouTube Shorts, just toggle it on. That will literally make it so when you put out a video on one platform, it comes out to YouTube Shorts. When you upload anything to YouTube, use language your audience cares about in the title field. Put in a rich description for SEO. I have ChatGPT write mine. Use this prompt. “Here's the transcript for my video. Give me a good title for the video. Transcript: [Paste your entire transcript for your video].” Then say, “I’ll go with this title, [Insert title], write my YouTube description. Be detailed, add bullets, no emojis, no buzzwords.” That's all you have to do. If you are not putting content on YouTube, you are missing out. #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo


This is how you get more Google business reviews for your business. All you have to do is open up your Google Business Profile in Google Search. Then you're gonna see that there's a button that says ask for reviews. Click on that button over there. The first thing that you're gonna see is a Q R code. You can use a Q R code and when people scan it they go to the review section. But I like the shortened URL. It's great. All you have to do is copy it and share it with all your friends and all your clients and everyone that you know. The great thing about the shortened U R. L is that when a person goes to it straight away it goes to that review section. It's very simple. You can see straight away I'm opening up that shortened U R. L. It takes me straight to reviews. I'm gonna review this customer, bang. And there you go. Keep on using this technique as many times as you can because as we know the more reviews that you get on Google Business Profile the higher up you should go on the search results. Let me know if this helps you.

How to Get More Google Reviews? Share your Google Business Profile re...


Unless you've been paying like no attention to your website whatsoever, you've probably noticed over the last year or so that your traffic from Google has dropped. It's not Google penalizing your site. It's not your competitors tanking SEO. It's Google. A search engine's goal is to help the user find the information they need. Like a webpage, an answer engine's goal is to provide the user with the information they need. When Google introduced AI overviews, they started the shift from search engine to answer. So when someone searches for basic information on how to do something, Google is just providing the answer for them. These are the sort of searches that websites are no longer getting traffic from. Their top of funnel, which typically means they generate less conversions, if any. And as a business owner, this is only something you need to worry about if the only pages on your website getting any traffic from Google are blog posts. Which, to be honest, I hope that's not the case because you've been missing out on a ton of leads. Whereas if your strategy has also focused on bottom of funnel pages like landing pages, sales pages, product pages, etcetera, you are way less likely to have seen an impact on revenue since this. And that's why you're doing SEO. It's not actually about traffic, it's about revenue. Google cannot replace your services or your products with an AI Overview. I go into this in depth in the SEO Clinic, which is my course that teaches you how to create an SEO Strategy that's actually gonna generate you. But in a nutshell, your focus should have always been on bottom of funnel content. And if it's not, now is the time to make that shift.

Your website traffic dropped and you’re not sure why? 👀 It’s not just bad luck… AI overviews are changing how people click through from search, and it’s hitting a lot of sites quietly. If your website SEO hasn’t adapted, your organic search traffic and Google rankings can slip fast. Most people are missing the real reason they’re struggling to rank on Google right now. #googleseo #websiteseo #websiteseoin2026 #rankongoogle #aisearch


This is crazy. Getting recommended by ChatGPT is 30 times harder than ranking in Google. According to research from Sochi, less than half of the websites ranking in Google show up in AI recommendations. Why? Because AI results are far less predictable and the local data in AI systems is often totally inaccurate. Interestingly, Google's Gemini was much more accurate for local recommendations than ChatGPT or Perplexity. Here's what actually influences AI recommendations. One, reviews, star ratings, volume, freshness and responses. Two, mentions on blogs and best of lists. Three, listings on Google Maps, Yelp, Facebook and niche directories, and four, strong brand websites. So to improve your AI visibility, you still need to build a strong SEO foundation, but you really need to improve your reputation across the broader web to get AI to recommend you.

Getting recommended by ChatGPT is 30× harder than ranking in Google’s...


I think we've officially entered the era of the AI empowered generalist. I honestly think if you have good communication skills and you know how to use AI, you could do 80% of white collar jobs better than an expert of that job could do without those skills. And there's definitely still room for specialists. There's custom work and edge cases that AI doesn't handle well. But I think companies that are figuring out how to rebuild their processes with AI in mind are realizing that they don't need teams of five or six people anymore. They need teams of two or three people. And just by providing AI the right documentation and sophisticated skills, those two or three people can handle the roles of several specialists and spend most of their time focusing on those things that humans do best, like communicating. And this makes sense not just because AI is making those people more efficient, but also you're removing the inefficiencies of larger teams. Sherman said that a team of three people doesn't produce three times the output, they produce about twice the output. By reducing your team size, you remove the inefficiencies of having to share information, coordinate projects, having to hop on calls to make sure you're on the same page or wait for someone else on your team to finish their task before you can proceed. When you structure your business for AI first, where AI is handling most of the work, one person can often take a project from beginning to end uninterrupted.

If you can communicate well and know how to use AI, you can do 80% of white-collar jobs better than an expert without those skills. Companies are realizing this and teams of 5 or 6 are becoming teams of 2 or 3. One person. One project. Start to finish. No handoffs. 👀 #AItools #FutureOfWork #BusinessTips #ProductivityHack


If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor: major spam problems. Pages on the site appear to use aggressive spam techniques such as scaled content abuse. That's exactly what happened. The Redditor says, I lean too much on scaled templated content. Cleaned it up, now focusing on quality. A lot of the old lazy programmatic SEO strategies that used to work do not work as well anymore. If you are putting up templated content, you really have to ask yourself, is this useful for the people who will be searching it? Is it unique enough that you're not just cluttering the internet with the same thing that's on a million other websites? There's this amazing thread on Reddit, what are the best CRO SEO tips you got? Most people people say the same thing. Match intent. Figure out what your searchers want. Give it to them as fast as possible in the least cluttered way. The problem with templated SEO content like this is that lots of pages rank for things that they shouldn't rank for. That tanks your engagement signals. Then that tanks the rest of your website. If you're going to scale SEO content, do it in a thoughtful way.

If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor. “Major spam problems. Pages on the site appear to use aggressive spam techniques, such as scaled content abuse.” That's exactly what happened. The Redditor says, “I lean too much on scaled templated content. Cleaned it up now, focusing on quality.” A lot of the old, lazy programmatic SEO strategies that used to work do not work as well anymore. If you are putting up templated content, you really have to ask yourself, “Is this useful for the people who will be searching it? Is it unique enough that I’m not just cluttering the internet with the same thing that's on a million other websites?” There's this amazing thread on Reddit, “What are the best CRO SEO tips you got?” Most people say the same thing: Match intent. Figure out what your searchers want and give it to them as fast as possible in the least cluttered way. The problem with scaled templated SEO content is that lots of pages rank for things that they shouldn't rank for. That tanks your engagement signals. Then that tanks the rest of your website. If you're going to scale SEO content, do it in a thoughtful way. #programmaticseo #searchengineoptimization #digitalmarketing #seo

CRO/SEO / intent satisfaction
Risk/avoid / scaled templated SEO


Everyone said that AI was going to kill Google search, but take a look below. Everything is flying at Google and their stock price just reached a record high. Google just reported their quarterly results and everything is doing unbelievably well. Year on year, the revenue increased 22% and revenue from their core business, which is search was up an amazing 19%. Google reported to their market that the amount of search queries is at a record high, which comes to show, and I was telling people this, that their strategy of embedding the AI overviews into Google search results was a stroke of genius. More and more people are searching for what they want and the way that the AI overviews are showing really just shows that people are loving the way that it comes out and they can get the results quicker than ever before. Now what this shows us and what we've been telling people, don't believe the hype there. More and more people are still searching on Google every single day. So it's still the time and even more so to be investing in Google Ads and obviously in SEO. This is an amazing snapshot and it just tells you everything that you have to know. Search is flying and you still have to be involved in it heavily if you have a business that wants to grow.

Google’s Q1 Results Show SEO and Google Ads Are More Important Than E...


If you go to Instagram, upload a video, add captions, download the video, then upload it to your Google Business Profile, you'll now have a video on your profile. Help you stand out because moving text is more eye catching, provides context because Google Maps doesn't play audio by default, and helps Google's AI understand your video.

Before you add another video to your Google Business Profile, read th...


Guys getting $56,000 worth of free traffic from Google every single month. Here are the receipts. They're getting 51,000 visitors a month from Google and they're ranking for 9,600 keywords. And over last year, they've made over $1.3 million in sales. Here's how to do it. In just two hours a week, you're gonna find a question. You can use something like FindQuestions.com or something similar. You can use ChatGPT to write you that blog post. The prompt is in the comments, edit and add images, add 3 internal links to each blog post, post it and get one backlink per week.

They grew 500% 😲


Everybody hates Google Analytics 4, but this makes it one of the most useful analytics tools for anybody to use. Google Analytics native AI ask, where do most of my users come from? It goes through all of your data. Make sense of it. You don't have to do anything. It tells you everything you need to know. Top traffic sources, top countries, trends and context. You can follow up with questions. What are my top landing pages? Anybody can take advantage of this right now. When GA4 first released, everybody hated it. This makes it amazing.

Everybody hates Google Analytics 4 but this makes it one of the most useful analytics tools for anybody to use. Google Analytics native AI. Ask, “Where do most of my users come from?” It goes through all of your data, makes sense of it, you don't have to do anything. It tells you everything you need to know. Top traffic sources, top countries, trends and context. You can follow up with questions. “What are my top landing pages?” “Where do most of my conversion come from?” Anybody can take advantage of this right now. When GA4 first released, everybody hated it. This makes it amazing. #googleanalytics #digitalmarketing #searchengineoptimization #seo


As an Instagram hack that I can't believe more people don't know. This is the way that it works. Go upload a reel like you normally would. But before you press share, I want you to go press save drafts. Then go back into those drafts and duplicate that first draft over there. So you gonna have two videos. Great. Then on one of those videos, share it as a reel like you normally would. Now this is the hack. Go back into those drafts, but now this time share that video as a trial reel. You see, this is the clever part. Instagram will allow you to do something called a trial reel. And what they'll do is that they'll show that video to people that don't follow you. They'll show it to a whole brand new audience. So now what you've done, you've uploaded two videos. The one gets shown to the people that normally see your stuff, but now a trial reel gets shown to a whole new bunch of people. Go try it out yourself and you'll see how brilliant this hack actually is.

Increase Instagram Views with This Trial Reel Hack Post a trial reel ...


Check this awesome photo booth video that I made with AI inside of Canva. It's very simple to do. All you have to do is open up Canva. You have to have a subscription, then look for AI R video effects, then look for Photo Booth. Very simple. Then just create an image, add some sound, give it a few moments, download it. And there you go. What do you think? It's pretty cool. Hey, keep on following me for more videos like this.

Create a Photo Booth Video in Canva Using AI You can turn a single im...


I started my SEO agency a little over a year ago, almost to the day, and this year we'll do over $1 million in revenue. The thing that helped us grow so fast is we already had a pretty good idea of what AI was capable of. And so I was able to build all of our systems from the ground up without understanding. But, of course, in the last year, we've Learned a lot more about what AI is actually capable of. So I just wanna talk about how I would structure a business, any business, really, if I were starting one today. And this isn't only relevant for new business owners. If you're an established business owner, it's important to understand the advantage that new businesses have. Starting today, this will be your competition a year from now. As Mark Cuban recently said, in five years, there will be two types of businesses. Those that are doing a really good job of integrating AI into their business and those that have gone out of business. There are two primary ways existing businesses are currently trying to incorporate AI into their work clothes. And they're both exactly wrong. Lazy CEOs are just turning to their team and demanding they use AI without any guidance or structure. The more involved leaders are looking at their existing processes and trying to figure out which ones could be automated by AI. But that is essentially guaranteed to fail. You're taking a system that You know is going to be obsolete in two to five years. And hoping that with a little polish, you'll be able to keep up with these new AI native companies, you've got to rethink the entire system. Here's the exercise I recommend every business, new or old, go through. What would it look like if every part of your business that can be done on a computer was handled entirely by AI? What if no human in your

Stop trying to figure out where AI fits into your business. Build the whole system for AI, THEN figure out where humans add value. That's the play. #AIBusiness #BusinessStrategy #AgencyLife #Entrepreneur #AIAutomation

AI operations / decision frameworks
AI operations / system design
Human-in-loop AI


go through. What would it look like if every part of your business that can be done on a computer was handled entirely by AI? What if no human in your organization was allowed to touch a computer? What context would the AI need to do every job in your organization? What data would they need access to? That should help you figure out how you need to structure your company knowledge base. What tools and software would it need to interact with? That'll help you figure out which MCP's or CLI's you need to integrate, or where you need to find new tools if your existing ones don't integrate well with AI. And here's the tricky one. What wisdom, intuition, and nuance understanding with the AI need to have. This is the part most businesses are ignoring right now because they don't think it's possible to turn these things over to AI. But it already is possible to turn a lot of this over to AI, and it's just gonna become more possible. This tells you which processes you need to document robust decision frameworks for. And start collecting as many examples as possible of you or another expert in your Business going through that process now. The goal at the end of all of this is not to replace all the humans in your business. I don't plan to replace any of the humans in my business. In fact, we're still hiring every month. The idea is, instead of assuming humans are doing all the work in your business, and then finding the places where AI can add value, you assume AI is doing all the work. You build all the systems for AI, and then you identify the places where humans can add value, and then you double down in those areas, and that becomes your differentiator. If you think your differentiator is going to be that you're really good at incorporating AI into your processes, remember, f


omes your differentiator. If you think your differentiator is going to be that you're really good at incorporating AI into your processes, remember, five years from now, all your competitors are going to be really good at integrating AI into their processes. Otherwise, they will have gone out of business. But there will still be plenty of areas where we still need a human or just prefer a human. Like, I'm sure we could replace our account managers within a few years, but people just prefer a human account manager. And if our company is built with robust AI systems delivering high quality work at scale, the account managers are free to focus on what humans do best. Our differentiator becomes having the best account managers available. And with how much value the AI is producing, those account managers only need to increase the value. By 10 or 20%, to make the financial decision a no brainer.


The worst part of SEO just got way easier. This website finds backlinks for you for free called LinkSeeker.io. All you do is come here, type in your niche. Let's go with plumber and to show you how fast this is, I'm gonna do this in real time. There you go, 37 link opportunities and it emails you the entire list. Here's your one hour weekly task list. Reach out to five of these sites, pitch those who respond, write a helpful piece of content. Go check my last video, the one I posted just before this to know how to do that. And don't forget to include a link back to your site. Told you it just got easy.

This is insane 🤯


Has the Empire State Building made any changes to its observation deck or ticketing setup? People don't know this, but when you do prompts, ChatGPT searches the web and you can literally see what it searched with. Often times what it searches with is different from the prompt that you put in. Copy the part of your ChatGPT URL that comes after forward slash C, right click inspect, go to network, paste in what you copied, refresh the page, click the orange brackets with what you copied, go to response, search this for queries, then you can see what ChatGPT searched. My prompt was, has the Empire State Building made any changes to its observation deck experience or ticketing setup? ChatGPT searched Empire State Building observation deck changes 2025 ticketing. If you do enough prompts around your brand, you can see the language that ChatGPT will search with. When gathering information about you, use this language in your page titles, in your URL slugs, in the h2s on your pages. Put it in the first sentence of your pages, put it high up on your pages, find all the different language it uses and use that in your marketing. Then when people ask ChatGPT about your brand, it'll do search is come across what you wrote, and if you put out nice things about your brand, that's what ChatGPT is going to see and quote and learn. SEO that gets paying customers users warm leads calling you up at compactkeywords.com

People don't know this, but when you do prompts, ChatGPT searches the web and you can literally see what it searched with. Oftentimes what it searches with is different from the prompt that you put in. Copy the part of your ChatGPT URL that comes after /c/. Right click. Inspect. Go to Network. Paste in what you copied. Refresh the page. Click the orange brackets with what you copied. Go to response. Search this for queries. Then you can see what ChatGPT searched. My prompt was, has the Empire State Building made any changes to its observation deck experience or ticketing setup? ChatGPT searched Empire State Building observation deck changes, 2025 ticketing. If you do enough prompts around your brand, you can see the language that ChatGPT will search with when gathering information about you. Use this language in your page titles, in your URL slugs, in the H2s on your pages, put it in the first sentence of your pages, put it high up on your pages. Find all the different language it uses and use that in your marketing. Then when people ask ChatGPT about your brand, it'll do searches, come across what you wrote, and if you put out nice things about your brand, that's what ChatGPT is going to see, and quote. And learn SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo

AI visibility / on-page language
ChatGPT query research


I think by now we all know that AI is about to change everything really quickly, but we still don't know exactly what that'll look like. Right now, everyone is scrambling to keep up or even to get ahead, as if that were possible. What we're seeing right now is most of this effort ends up being completely wasted. Build some kind of complex workflow, or you might even create some custom software for yourself, and then the next month, one of the major model makers comes out with a new feature that completely replaces it. So I want to again talk about the one thing that you can be doing right now that is guaranteed to be valuable and not a waste of time. No matter how smart and capable these models get, the one thing they will never have access to and the one thing they will always need to provide valuable output is data and documentation about your business and industry. So let's talk about three ways you should be collecting that data right now. The first one is something most businesses are already doing. Every time you have a call, you should be transcribing that call and then storing that transcript somewhere. Eventually, you'll want to process the information in those transcripts so you don't just have a bunch of messy transcripts. But right now, just make sure you're recording them and then organizing them in a way that's easy to find later. The second is To make sure you have a detailed SOP for every process in your business, I think the easiest way to create these is to record a loom video of yourself going through the process and just thinking out loud. Then you can give the transcript of that video to Claude or ChatGPT and have it turn it into a detailed SOP. And I recommend doing this for every task, even those that are so complex that you're confident you could

Most AI prep is wasted effort. Here are 3 things actually worth doing. Which one are you already on? #AI #BusinessTips #AITools #Productivity

AI operations / durable assets
Call transcripts / knowledge capture
Guidance archive
SOP creation / expert examples


GPT and have it turn it into a detailed SOP. And I recommend doing this for every task, even those that are so complex that you're confident you could never hand it over to an AI, or could never even turn into an SOP. For complicated tasks like that, I recommend recording yourself every time you go through the task. Eventually you'll have dozens, if not hundreds, of examples of you going through that task and thinking through each step out loud. And then someday you can give those 100 transcripts and maybe even the videos to an AI much more powerful than those we have today, and have it figure out how to automate that process with all the new Watts and intuition. I'm currently doing this every time I come up with the quarterly SEO strategy for one of our clients. The entire process can take up to half a day, and it's incredibly nuanced. I could never turn it into a standard step by step SOP, but I believe with enough examples, it'll become incredibly valuable to an AI in the future. And the third type of data I recommend collecting and organizing is any kind Of guidance or advice. This could be an interaction with a customer or a team member, an email or Slack, or a video you posted to YouTube or Instagram. Just make sure you're storing it all somewhere. All of this data can already be very valuable, but I think we're gonna see that value grow exponentially in the coming years.


AI companies don't tell you is they are manipulated non stop and it is extremely easy to do so. Matt Diamante puts out this press release best selling SEO book. Puts it here, puts it here, puts it here. When you search best selling SEO book, you get an AI overview giving his book as a best selling SEO book. The source that it is citing is this press release. It cites this press release because the press release shows No. 1 on Google. It even says it's a press release. But AI companies don't care. This tactic has been working extremely well for the last year. Plus it works with ChatGPT, it works with perplexity, it works with Claude. AI companies won't tell you this, but they are extremely easy to manipulate.

What AI companies don't tell you is they are manipulated nonstop, and it is extremely easy to do so. Matt Diamante puts out this press release, “Best-Selling SEO Book.” Puts it in the title, puts it subheading, puts it in the first sentence. When you search best selling SEO book, you get an AI overview, giving his book as a best selling SEO book. The source that it is citing is this press release. It cites this press release because the press release shows number one on Google. It even says it's a press release, but AI companies don't care. This tactic has been working extremely well for the last year plus. It works with ChatGPT, it works with Perplexity, it works with Claude. AI companies won't tell you this, but they are extremely easy to manipulate. #generativeengineoptimization #searchengineoptimization #answerengineoptimization #seo

AI citation quality / contradiction
Risk/avoid / AI manipulation


Most of you are ignoring this and it's the reason why your website isn't ranking on Google or AI Search. I've easily audited hundreds of websites, probably more at this point, and this is one of the most common issues that comes up. This is the number one thing to optimise on your website before you do anything else. In fact, you don't even have to do anything else. As long as you do this one thing, you're already gonna be miles ahead of what you were. Don't get me wrong, there are a load of different thing things that you can put into your page content that are gonna help you rank. But the single most important one is your page's meta title. And a scary amount of you leave this completely blank or they leave the default one that the website platform is set for them. And this is the biggest ranking signal that you can send search engines so that they know what your page is about. It's the main thing they see about your page before they actually access the content on it. So when they're trying to figure out how important it is, whether or not they should call an index it, who they should serve it to, this is the first thing they see. If you do nothing else, putting your target keywords here gonna give you a massive leg up.

You're missing loads of opportunities to rank on Google if your page's meta title is missing or wrong. On-page SEO should always start with optimising meta titles because it holds so much weight when it comes to your website SEO strategy. To rank higher on Google, your meta title needs to contain your website SEO keywords to show search engines what your page is about and what they should rank it for.  #rankongoogle #googleseo #websiteseotips #onpageseo


This guy's getting $40,000 of free website traffic from Google every month. Here are the receipts. He's getting 14,000 visitors a month from Google and ranking for 708 keywords. Here's how to do it. In just 1 hour a week, you're gonna find a question. You can do this with findquestions.com. You're gonna answer it using ChatGPT. The prompt is in the comments. Edit plus add images, add 3 internal links, and then post it. That's it, 1 hour a week.

And he’s fully booked 😲


Typically when people complain that the AI models are getting worse, I think it's just a case of them misremembering how bad they used to be. However, the recent criticism of Anthropic's Claude models getting worse actually has some teeth to it. I want to talk about why I find myself using 4.6 more than Opus 4.7 these days, and if the models are actually getting worse. So about a week ago anthropic came out and admitted that they found a few bugs and a few default settings that were in fact causing the models to sometimes perform worse than they were in the past. That explains some of the sentiment. There's also the unfortunate fact that anthropic is currently compute constrained. They don't have quite as much compute as OpenAI or Google, and they're struggling to keep up with demand. This has LED some to speculate that maybe anthropic is being a little conservative with their token usage. This is definitely true for at least some prompts on the new models. You can no longer enforce extended thinking. Your only option is adaptive thinking, in which Claude reserves the right to not think as long. However, anyone using Claude regularly right now can tell you there's still no problem spending your tokens. That brings me to why I find myself using Opus 4.6 more often than 4.7 right now. Now 4.7 is definitely the smarter model, and if you're doing any kind of coding or complex reasoning, It's definitely the best choice. However, for essentially everything else, I think Opus 4.6 is still the best choice. 4.6 is definitely better at writing. It's generally much faster, which also means much cheaper. It's just as good at agentic browsing or finding things on the internet, although that's one of the few areas where both Gemini and ChatGPT are still ahead. In my experience, 4.6 j

The complaints about Claude getting worse? Actually valid this time. Here's why I still reach for the older model #Claude #AITools #Anthropic #LLM


rowsing or finding things on the internet, although that's one of the few areas where both Gemini and ChatGPT are still ahead. In my experience, 4.6 just has better judgment or intuition. 4.7 is known to take everything literally. If you give it instructions, it will follow it to the tea. And at first I thought this would end up being a good thing. As long as we could clearly articulate what we wanted to do, it would follow that more closely. And it does. Too closely. Ultimately. It ends up obsessing over any guidance we give it. While 4.6 will easily notice when there's an obvious exception to a rule we've provided, 4.7 will religiously follow our rules, completely abandoning reasonable judgment and common sense. And when your work is nebulous, like strategy or content creation, you can't itemize every single exception to every rule. You want a model that can infer the intent behind the guidance, and that's what 4.6 is really good at.


When people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be calling it SEO. But that's not because nothing has changed. You'll hear a lot of SEO saying that the strategies for ranking in AI search are exactly the same as the strategies for ranking in traditional search, that by doing traditional SEO, you're doing everything necessary for GEO. These are people who are not keeping up with SEO. So I'm gonna explain exactly how it's changed. But first, why don't I like the term GEO? The term GEO implies that traditional SEO is still a thing, and now there's this new thing you also need to do called GEO. However, from my perspective, the way that we search for and find information is changing, and SEO just needs to change along with it. Right now, we're in this awkward transition phase where when you do a search online, you'll get some mixture of an AI response and traditional search results. My prediction is that by the end of 2026, it's just gonna be AI search. And by that, I don't mean that Google won't be showing you links to websites. I think sometimes links to websites are still useful, but they won't be showing you the raw search results from a traditional search engine. I think the entire response will be generated by AI. And maybe my timeline's off, maybe it's one or two years away, but we know this is coming. Google's already made it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recomm

People keep asking if I do GEO. I do... I just call it SEO. Most "GEO experts" haven't kept up with how AI search actually works. #SEO #GEO #AISearch

AI retrieval behavior
AI visibility / recommendations
Passage retrieval
SEO/GEO terminology


it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recommended in AI search. We don't need a separate term for that. If you're doing SEO and you aren't focused on AI search, I would say you aren't doing SEO, at least not for much longer. You're doing traditional SEO or legacy SEO. It's similar, sure, but it would be like someone in 2020 using SEO tactics from 2005 and calling it SEO. Okay, but what do you mean, TJ? How is it different? I have a lot of videos going through the differences in details, but I'll give you the gist. In traditional SEO, a user is interacting directly with the search engine. They're typing in a query, and an algorithm is returning about 10 results. The user is then going to click on one or two of those websites before they get the information they need to make a decision. Typically, they're only going to look at the top three results. It was a big decision. They might do a few follow up searches, but typically it's just the one. In AI search, whether it's ChatGPT or Google's AI mode, a human never interacts directly with the search engine. Instead, it's the AI interacting with the search engine. The human enters a query or a prompt or an entire conversation. Then the AI does its best to break down the intent of that human, then does a search in a traditional search engine. But instead of searching for one broad competitive term, it's often searching for three to 12 very specific, less competitive terms. And instead of looking at one or two websites in the top three results, it'll often look at hundreds of websites in the top 20 results of each of those searches. For that reason, ranking in AI search is actually really easy. As long as you have an ounce


websites in the top 20 results of each of those searches. For that reason, ranking in AI search is actually really easy. As long as you have an ounce of authority and you have content that's somewhat relevant for one of those dozen searches, you can easily be one of the hundreds of pages that surfaced. But ranking's not what matters in AI search. It's getting recommended. Of the hundreds of pages that the AI reviews, it's only going to site a few of them. It's gonna try to determine which of these pages are most trustworthy and relevant to the user's query. And it's gonna retrieve not the entire page, but just one passage from that page and pull it back into the context window of the conversation. And ultimately, the only thing that matters is that your brand is recommended as a solution in that passage. That's what SEO is now, or at least what it will be very soon. If you aren't doing that, you aren't doing SEO, at least not for much longer.


Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting. And you can do the same thing on your blog with just a few clicks. Here's mine. It's seemingly infinite. A lot of CMS's have similar functionality. All I had to do was click this, then set posts per page to 100. It's not technically infinite, but it feels like it's infinite. The Instagram feed is infinite. The X feed is infinite. The LinkedIn feed is infinite. You can do the same thing on your blog really easily. Infinite scroll keeps you engaged longer. It feels like a slot machine. The next post might be really amazing. It creates top of mind awareness. People spend more time with you, they're more likely to remember you, and it's faster and smoother than clicking to the next page.

Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting, and you can do the same thing on your blog with just a few clicks. Go to your CMS’s blog section, set posts per page to 100. It's not technically infinite, but it feels like it's infinite. All the top social media feeds are infinite. You can do the same thing on your blog really easily. Infinite scroll keeps you engaged longer. It feels exciting - the next post might be really amazing. It creates top of mind awareness. People spend more time with you, they're more likely to remember you. And it's faster and smoother than clicking to the next page. #uiux #growthhacking #digitalmarketing #searchengineoptimization

Engagement / infinite scroll
Risk/avoid / addictive UX


The other day I came across a post that at first I laughed at it but the more I thought about it got me so angry. The post is from a web developer that I've done work with in the past. They literally know zero about SEO and answer engine optimisation and I mean zero. Literally my nine year old son knows more than them. They are saying that they are experts all of a sudden in AI and SEO optimisation. Like I've said in so many of my videos, there are so many dodgy scammers out there that are promising you the world. They're charging for services that they know zero about. They're just causing harm. They're wasting people's money and to put it more bluntly, they're stealing people's money as well. Please, if you are going to get SEO, answer engine optimization or anything relating to digital marketing, please make sure that you deal with an expert. There's so many dodgy charlatans out there. Do your homework, please. It's not hard to see the truth once you start digging a little bit and asking the right questions. Please be careful out there.

Be Careful of Agencies Claiming SEO and AEO Expertise Many agencies s...


If you're a local service business, you hate Yelp. That's what I've learned doing SEO for about 100 local service businesses. Yelp is the worst. A lot of businesses have written them off entirely. However, as all search becomes AI search, that's getting harder to do. That's because when someone goes to ChatGPT or even Google's AI mode and asks for a recommendation for a local service business, Yelp is by far the most cited website. Google even cites it more than Google Business Profiles. Now, how often AI cites Yelp depends on your industry, but on average, it cites Yelp for about 39% of searches. We track AI citations for about 50 different industries, and I've never seen Google Business Profile get cited more than Yelp. But here's the thing: when AI cites Yelp, or any business directory for that matter, they're not citing individual directory listings. They're citing the listicles. These are those automatically generated pages that exist on every directory, like Best General Contractors in Dallas. If your business isn't showing up at the top of these listicles, you might as well not be on Yelp, at least as far as AI search goes. So how do you make sure you show up at the top of these listicles? Well, you get reviews or you pay them. I mean, sure, you should definitely fill out your complete profile, make sure you're in the right category, add images. All those things help. But once you've done all the obvious things, the only thing left to do is get more reviews. And just like Google, it's more about the velocity of reviews, or how many reviews you've had recently, than total reviews. But of course, no matter how many reviews you get, you will always be underneath the sponsored results. So if you want to show up at the top, you have to run ads on Yelp. Now, this won't

AI cites Yelp for 39% of local search recommendations, and it's not your listing, it's the listicles. Are you showing up? #LocalSEO #Yelp #AISearch #LocalBusiness

Directory listicles
Local reviews / velocity
Local SEO / AI citations
Risk/avoid / paid directory ads


views you get, you will always be underneath the sponsored results. So if you want to show up at the top, you have to run ads on Yelp. Now, this won't put you at the top consistently unless you're spending a lot of money, but it will increase the chance that you show up at the top. I know you hate Yelp and you swore you'd never give them a dollar cause they're extortionists that hide all your positive reviews unless you pay them. I can't tell you whether or not it's a good idea to pay Yelp. I'm just here to provide the information. But at least right now, if you're a local service business, being at the top of these listicles on Yelp really makes a difference. And as all search becomes AI search, that difference is gonna be multiplied. So, you know, think about it.


We're all using AI for work now, and if you're like me, you maintain a subscription to ChatGPT, Gemini, and Claude. And that's because each model is the best at different things. Well, we recently got a new Claude and a new ChatGPT model, and so I've been doing some more testing to figure out which one is best at each task that we do on a regular basis, and I just want to share what I found so far. Claude is still our go to model. It's the one we use by default for most of our work. By far the best at writing, and I think the best at following instructions. It also has the best harness, so it's a platform that we find most of our work living inside of for all of our projects and skills are set up. However, ChatGPT's codex is definitely catching up quickly. Claude has been amazingly good inside of Excel and PowerPoint, but now ChatGPT integrates directly with Google Sheets. It's kind of sad that I'm so excited for ChatGPT to be inside of Google Sheets when Gemini is already there, but unfortunately, Gemini is just not that great at spreadsheets yet. Right now I'm finding that ChatGPT is the best at a lot of things that Google really should be the best at, and I attribute that to the fact that Gemini just doesn't spend as many tokens. For example, ChatGPT is clearly the best right now at agentic browsing, deep research, and compiling information across the internet. Gemini clearly has the best search engine and the best multimodal capabilities, so it really should be better at compiling information across the internet. It just doesn't work as hard as ChatGPT. The one thing I find Gemini to be truly the best at is providing answers to simple questions. If I'm looking for a recommendation for a new piece of software, I'm gonna trust Gemini the most at this point. I should p

Each AI model is the best at something different — here's what I found after testing all three 👀 Which one are you using the most? #ChatGPT #ClaudeAI #Gemini #AITools #AIComparison #Claude #AIForBusiness

Model selection / research
Model selection / task fit


nswers to simple questions. If I'm looking for a recommendation for a new piece of software, I'm gonna trust Gemini the most at this point. I should probably clarify I'm talking about the Pro version of each of these models. Otherwise, the only time I find myself using Gemini is when I don't want to spend the time or the tokens. It's definitely the most efficient model right now. There are a lot of areas where ChatGPT and Claude are neck and neck right now, and I think it comes down more to preference. For example, in coding or complex reasoning, or in handling large amounts of messy data. And then of course, ChatGPT is far ahead on image generation right now, but anything could happen in the next six months. I honestly think all three of these model makers are well positioned to take the lead in any of these areas.


Just a reminder that 22% of the global population uses Gmail, and this is the easiest marketing hack that anybody can do. Drag your business logo into Gemini. Just say, animate my logo. You want to get something very minor like this, where there's not a ton of creative license taken. Download the video, search MP four to GIF, click this, convert it. It'll take a second. Go to myaccount.google.com, click the camera icon. Now all you have to do is upload the GIF you made. This increases open rates a ton because nobody else uses moving email icons. No one else is using email icons that move. It's the simplest thing to do. Nobody else does it. 75% of the US market uses Gmail. This is the easiest hack anybody can do.

Just a reminder that 22% of the global population uses Gmail, and this is the easiest marketing hack that anybody can do. Drag your business logo into Gemini. Just say animate my logo. You want to get something very minor, where there's not a ton of creative license taken. Download the video. Search mp4 to gif, click the top result. Convert it. It'll take a second. Go to your Google account. Click the camera icon. Now all you have to do is upload the GIF you made. This increases open rates a ton because nobody else uses moving email icons. No one else is using email icons that move. It's the simplest thing to do, nobody else does it. 75% of the U.S. market uses Gmail. This is the easiest hack anybody can do. #emailmarketing #marketinghacks #lifehacks #digitalmarketing


Most ecommerce websites are losing sales because they are not doing this with their SEO strategy. SEO specialist, so I see this all the time. This one change in your strategy makes such a difference to sales, rankings, traffic, everything. This is actually a technique that I teach inside the SEO Clinic, which is my SEO course that teaches you exactly what your website needs to rank on Google and search in 2026. This is also the technique that I roll out on client site. So you need to forget about everything you've learnt about SEO so far. ChatGPT blog posts are not what you need to rank. Instead, you're gonna be focusing on your money maker pages, your product category or collection pages. Most ecommerce websites massively underutilise these, and they are a gold mine for... Let's say you sell a range of like 200 candles. Any sort of descriptor that can describe a group of those products should have a collection page cause these descriptors are often what people are searching when they're looking to buy candles. The other way that you can do this is with keyword research, and this is something that I teach in modules 3 and 4 of the SEO Clinic. Basically, you do the research around your main target keywords to find what people are searching, and you build collections around... Let's say you find out lots of people searching for vanilla scented candles and you sell 10 of those, you would create a collection. And you basically rinse and repeat this process until you have collection pages that can categorise, summarise, and target search terms for all of your products. Don't sleep on this.

Your ecommerce SEO strategy should be focused on collection pages that match how people search. This why most ecommerce sites are not getting sales from Google. This is one of the best e-commerce tips, as it'll help you build collection pages around real search terms that drive traffic and sales AND make it easier for people on your site to browse all your products. #ecommerceseotips #shopifyseo #woocommerceseo #googleseo #seoin2026

Ecommerce SEO / collection pages
Ecommerce SEO / keyword mapping


Google is spying on you and will delete all of your reviews if you don't follow the rules. And I guarantee you're breaking this rule right now. They don't want you to pressure or ask for reviews while a customer is on premises. And here's how they know that you're breaking the rules. Google already knows your business address. And when somebody leaves a review that gets Geo tagged. If it matches your location, Google's more likely to delete that review. So here's what to do instead. Two hours after the person leaves, text them and request a review. And that way they're somewhere else. That way the reviews stick.

You’re likely doing this right now…


Watch out for this scam. Hey, it's Ben with the listing verification team. Our system is currently showing that your Google business listing is not properly verified on Google search results. If we don't fix it, customers searching for your services may not be able to find you. So a client sent us this and asked, is this legit? And the answer is no, it is not legit. The voice sounds AI generated. Google calls them business profiles, not listings. And that phone number sounds super sketchy. We'd like to get this fixed today. So please give us a call back at 8, 8, 8, 7, 5, 3, 0, 5, 7, 1. It will only take a few minutes. So yeah, verification does not take only a few minutes. We all know that. And also an unverified profile will still rank in search results. Stay safe out there.

🚨 Google scam alert!  One of our clients almost got scammed and had t...


I can't believe people are still running Google Ads with broad match keywords. No matter what people tell you, no matter what the Google reps tell you, no matter what the experts will tell you, no matter what social media will tell you, broad match keywords are the worst thing that you can put it in your Google Ads account. The reason is very simple. Broad match keywords give Google the licence to match your keywords with anything that they may seem is relevant. Now, the premise behind Google works like this, and it's always been like this for the last 20 years since I've been running Google Ads. A person goes on to Google to look for what they want. They know what they want. They want something specific. They go on, they type something, press enter, and that's the answers that they want. Now what Broad Match does is that Google show your ads to people that are not looking for what you offer. How possibly are you going to convert from that type of traffic? There's no ways. I'm telling you now, stop using broad match in your Google Ads campaigns and straight away you'll get a better conversion rate. Please just listen to me. You'll see your campaign start performing better.

What Are Broad Match Keywords in Google Ads and Why You Must Not Use ...


I think a lot of people haven't realized how smart these models like ChatGPT 5.5 and Opus 4.7 are because they don't know how to talk to them. I see a lot of people saying the models aren't getting any smarter, or even that they're getting dumber, and I think it's because they're talking to them the same way they talk to the older, dumber models. To truly unlock the new capabilities of these models, you need to understand how they're changing, and the sooner the better, cause as this trend continues, it's only gonna become more important. Talking to a more capable model is not dissimilar to talking to a more capable person. When I go back and look at the prompt templates that I wrote two years ago, they're very specific. I was giving the model very specific steps to take and strict, almost deterministic guidelines to follow. I left very little room for creative problem solving or judgment calls because I just couldn't trust the models to make those decisions. If I use those same prompts today, the results are marginally better, but they're pretty much just following the same process. Well, our prompts from two years ago have evolved into skills. Today, those rigid guidelines have evolved into a rigorous definition of what success looks like. Now, I will typically still include some steps or phases, and I'll usually include a section about common mistakes that it's made in the past, but the primary focus is not on the specific steps and how to perform them. Instead, the focus has shifted to clearly defining the desired output and explaining how to evaluate whether or not it meets the standards. As long as these new models clearly understand the goal and they have some reliable heuristic by which they can evaluate themselves, they're incredibly good at figuring out the be

If GPT-5.5 feels dumb to you, your prompts are stuck in 2023. Here's what changed and how to fix it. #PromptEngineering #ChatGPT #Claude #AI

Prompting / model capability
Prompting / skills


learly understand the goal and they have some reliable heuristic by which they can evaluate themselves, they're incredibly good at figuring out the best process to reach that goal. But if you hand string them by giving them the exact process to follow and how to think about each decision, the output's gonna look a lot like the output from a model one or two years ago.


It's finally come up and stay for the spammers. Google has started sending out emails to sites that are actively hijacking the back button. Warning, your site may be in violation of Google's back button hijacking policy. Says right here, back button hijacking interferes with the user's browser navigation, preventing them from using their back button to immediately get back to the page they came from. This spam policy has gone unchecked for far too long. Google should have addressed this years ago. Enforcement of this policy is scheduled to begin on June 15th, 2026. If you have done this practice and you don't fix it by June 15th, 2026, Google will take away your search traffic and save years learning how to do SEO. That's in line with Google updates SEO that gets paying customers users warm leads. Calling you up at compactkeywords com.

Google has started sending out emails to sites that are actively hijacking the back button. “Warning, your site may be in violation of Google's back button hijacking policy. Back button hijacking interferes with the user's browser navigation, preventing them from using their back button to immediately get back to the page they came from.” This spam policy has gone unchecked for far too long. Google should have addressed this years ago. If you have done this practice and you don't fix it by June 15th, 2026, Google will take away your search traffic. And save years learning how to do SEO that's in line with Google updates,  SEO that gets paying customers, users, warm leads calling you up  at compactkeywords.com #seo #searchengineoptimization #blackhatseo #digitalmarketing

Risk/avoid / back button hijacking
Technical SEO / spam policy


Here's another terrible Google Ads audit that I just did for a doctor in Atlanta. He is a psychiatrist and he came to me and he said he's worried that the person who's running his Google Ads campaign has no idea what he's doing because he's not seeing any movement and he thinks he's just throwing money down the drain. Unfortunately, he's right. Take a look at this account. The first thing that we look at is his conversions. Now, as you can see over there, it looks like his conversion rate is 50%. Now if his conversion rate was 50%, he wouldn't be coming to me. So straight away we know that's a problem. If we dig deeper into goals, we can see what the problem actually is. The guy that is running the campaign for him set up his goals as page views. That's how many people are just clicking on the Contact Us page. That's not a goal conversion and that's not a lead. It's just a page view. So obviously that's the first problem over there. The second thing is that all his campaigns are running on max conversions. Now he's telling the system to track contact us page views. Obviously, it's never going to work in a million years. And what Google thinks is a conversion, well, it's not. And the whole system is just messed up. The next thing that we looked at is his keywords. Most his keywords are either on phrase or Broad so again, I know without a lot of negative keywords which he hasn't got in his campaign he's gonna be picking up rubbish. Lo and behold when I look at the search term report yes there might be some relevant keywords but straight away if I look through the search term report there are total irrelevant keywords there as well this guy who's doing the campaign for him has not researched the stuff correctly. His tax ads are not set up correctly as well. There are no ne

Here Is Another Broken Google Ads Campaign No structure. No tracking....


s well this guy who's doing the campaign for him has not researched the stuff correctly. His tax ads are not set up correctly as well. There are no negative keywords and with maximise conversion bidding he's way overpaying to what he should be. This is really just another example of an amateur setting up and managing a Google Ads campaign that really should be in trouble because he has no idea what he's doing and he's selling his services as an expert. He's not hopefully we'll be able to fix up this campaign for him and get him up and running. If you'd like an audit on your Google Ads campaign, reach out to me at info at topclick dot c o dot z a or send me a DM.


For the last, I don't know, 12 years I have said your Google Business Profile description, it's not very important. Google doesn't use it in the local search algorithm. I'm out there on the social media calling people out. They're like, optimize your description. I'm like, uh, sorry, no, you dummy doesn't actually impact uh ranking so don't bother. I have changed my tune because of ass maps and that is because it is definitely referencing your description when it generates that summary when it decides which businesses to return in the Ask Maps results. And so now your description is actually important. It's really interesting to see like how detailed you are in your description means like just like the in your prompt like what you're asking for it could you might get you might be like plumbers San Diego. No, what is no, no more plumbers San Diego. You've already been flagged on your obsession with plumbers in San Diego Darren. Okay, fine. What is it? Dentists Miami some some of my search dentist Miami and then and Google that's that's like a real base level query and Google and ask maps is like, hmm, okay, here's some but someone might say I have a broken tooth and I need I'm looking for a dentist that is within 100 meters of me that specializes in broken tooth repair so that that's a much different prompt and so you're gonna get totally different results because Google will look at The reviews and the description and be like, so if you put like, we are the broken tooth specialist of Miami in your description that I might actually help you returning that. So it's like, like we've been saying, feed the bot every minuscule detail about your business in all the places that you can and that'll help you get surface for these things. Okay. Okay. Alright, so I have no commenta

New local search “ranking” factor??? Up until now, one of the best wa...


etail about your business in all the places that you can and that'll help you get surface for these things. Okay. Okay. Alright, so I have no commentary. What's your link? Haha.


SEO has changed and it's not about trying to game the algorithm anymore. It's about doing this. Like with the amount of AI slop that is around right now, people are looking for real connection, real answers from a real person. It's as easy as answering your customers questions. And yes, you can use AI to help you do this. So go to ChatGPT, find a question that you've heard your customers ask you and say, I'm writing a blog post answering this question. Ask me any questions you need to know the answer to in order to create a blog post that is truly helpful and unique that uses my expertise, my experience, my case studies, opinions, whatever. Answer all the questions that I asked you and it'll write you a piece of content that's way more likely to rank than anything you're gonna write yourself.

Forget SEO, keywords, strategy. Just do this


Everybody thinks you need fresh, recent content to show up in ChatGPT. That's not the case at all. The average cited page is 500 days old, still getting picked. It favors its general search index, uses semantic similarity to select and cite sources, and treats Reddit as a textbook it's embarrassed to admit it read. Basically, it goes to search, and if you have content close to the searches that AI is doing, there's a good chance you'll get cited. If your brand is in Reddit, there's a good chance you'll get cited. Here's something else: if your brand is in YouTube, there's a great chance you'll get cited. This is from Adweek. YouTube overtakes Reddit as a go to citation source on AI search. You can see what ChatGPT searched. Put in a prompt. Copy this part of the URL that comes after forward slash C, right click inspect, click network, refresh the page, paste in what you copied, click on the brackets with what you copied. Go to response. Search this for queries. You can literally see what ChatGPT searched in this case. Even though I prompted Spring fashion trends to watch this year, it searched Spring Fashion Trends 2026 women trends, and you can tell by the results that it gave me it's all women. The lesson here: put some prompts you care about into ChatGPT, see what the searches look like. Use this language all in your content, on YouTube, on Reddit, on your website. Recommend your brand close to this language. This is what AI prefers. And you don't have to worry about being the freshest content. Learn more SEO that gets recommended by AI at compactkeywords com.

Everybody thinks you need fresh recent content to show up in ChatGPT.  That's not the case at all. The average cited page is 500 days old, still getting picked. It favors its general search index, uses semantic similarity to select and cite sources, and treats Reddit as a textbook it's embarrassed to admit it read. Basically it goes to search. And if you have content close to the searches that AI is doing, there's a good chance you'll get cited. If your brand is in Reddit, there's a good chance you'll get cited. Here's something else. If your brand is in YouTube, there's a great chance you'll get cited. This is from Adweek, YouTube overtakes Reddit as the go-to citation source on AI search. You can see what ChatGPT searched.  Put in a prompt. Copy this part of the URL that comes after /c/. Right click inspect. Click network. Refresh the page. Paste in what you copied. Click on the brackets with what you copied. Go to response. Search this for queries. You can literally see what ChatGPT searched. In this case, even though I prompted Spring fashion trends to watch this year, it searched Spring Fashion Trends 2026 women trends, and you can tell by the results that it gave me. It's all women. The lesson here, put some prompts you care about into ChatGPT. See what the searches look like. Use this language all in your content, on YouTube, on Reddit, on your website. Recommend your brand close to this language. This is what AI prefers. And you don't have to worry about being the freshest content. Learn more SEO that gets recommended by AI at compactkeywords.com #answerengineoptimization #generativeengineoptimization #searchengineoptimization #digitalmarketing

AI citations / freshness
AI citations / semantic similarity
AI visibility / Reddit and YouTube


I'm just gonna show you the exact process I would follow if I was doing an SEO audit on your website. Specialist, by the way. I'm not just some rando, people hire me to do this. We gonna start out with some technical SEO basics. Have you submitted your site map? Can search engines actually crawl and index your site? Are your important pages indexed? If there's an issue at this step, there's no point doing anything else, so always start here. Once you know that search engines can actually access and index your content, then we gonna look at how well optimised it is. Just a little disclaimer, there is absolutely loads to this, which I cover in the SEO Clinic, which is my SEO course for business owners who wanna rank on Google and AI search. But at a minimum, every page needs an optimized meta title, an optimized heading, one additional headings underneath that to organize your content. Oh, and decent content, not this basic stuff from ChatGPT that you probably haven't even read yourself. Once you've got that down, you need to look at what pages your website actually has and match that to keyword research. This is gonna help you find the content gaps that you need to fill. Because so many of you have got like one service page that covers five different services, or you've got like 200 products, but only four collection pages. Basically, you're missing a ton of opportunities to rank for things that people are searching for related to what you offer. Finally, you need to make sure your website's user experience is solid. Were talking check and fix broken links, make sure everything loads quickly. Oh, and it's 2026. There is absolutely no excuse for you not to be looking at how your website performs on mobile and making sure that that is optimal. If there's any issues in one

Website SEO for beginners should always start with an SEO audit to make sure there aren't any foundational issues holding back your website SEO. And when you're figuring out how to do SEO, a lot of website SEO tutorials skip this! Technical SEO, on-page SEO and user experience all need looking at! #websiteseoforbeginners #websiteseotutorial #googleseo #websiteseo101 #howtodoseo

Content gaps / page mapping
On-page SEO / page basics
SEO audit / technical foundation
UX / technical SEO


olutely no excuse for you not to be looking at how your website performs on mobile and making sure that that is optimal. If there's any issues in one of these areas, that is gonna hold back your whole website SEO. SEO Clinic, as I'm teaching you these things, you're logging everything in a workbook, and at the end, that gives you a prioritized action list. Honestly, the best thing you can do this year is have an action plan for your SEO. Because otherwise, you're just throwing things and seeing what sticks.


One of my favorite local SEO tips is to change your primary category seasonally. So for example, it would be long hair in the summer, snow removal in the winter. A lot of people ask me, won't it trigger a reverification if you change your primary category? Well, not always. I think that there's three things that happen that might cause a reverification. So one would be if there's something else wrong on the profile. Like let's say there's something wrong with your address or something wrong with your hours. So it's not actually the change of the category that triggered the reverification. It was just something else in the profile. The other thing is that if you don't have that content on your website, for example, I change it from long care to snow removal, but then Google crawls the page and says the word snow removal doesn't even exist on the page. Google's like, that doesn't make sense. And so they might trigger reverification that way. And then the third thing would be if you're changing it to something totally weird, like you went from plumber to restaurant, like that would not check out and Google would probably be like, you need to verify this. But in our SEO services, we actually change the primary category for clients on a fairly regular basis. We have a lot of clients that are doing the seasonal thing, but it doesn't trigger reverification for us. So I think it must be One of those other things going on. And if you need a local SEO service, while we are very good at it, check us out at White spot.com.

Will changing your Google Business Profile primary category trigger r...


Did you know that you can use the camera app on your Apple Watch to help you create better quality videos on your iPhone? Everyone knows that in order to shoot the best quality videos on your iPhone, you have to use the back camera. The front camera just isn't as good. Now the problem with the back camera on a iPhone is that sometimes you're not really sure where you are on the frame. Sometimes you'll create a brilliant video, but you'll play it back and say, oh no, I was off the screen. I was off centre. Now there are a few ways around this. The one way is that you can use a MacBook or iPad as a second screen. But there's a simple way around this using your Apple Watch. All you have to do is like this, place your camera as you normally would. Then when you're looking in the screen, open up the camera app on your Apple Watch. You'll see, voila, like magic, you are open up on your iPhone, on your watch. Then you can just make sure that you're centred, make sure everything's great. You can zoom in as well on the right hand side on the crown. When you're ready to record, press record. And there you go. It's as simple as that. Now you can use your back camera so much more effectively and I promise you the quality will be so much better.

The Apple Watch Camera Remote App Lets You Film Using Your iPhone’s B...


Google will delete all of your reviews if you ask for them in the wrong way. If you ask somebody for a review while they're in your shop, Google does not wanna do that. They may delete that review. Somebody mentions your staff, Google may delete that post. And if you try to review filter by only asking your good customers for reviews, Google doesn't like that either.

This is BS


If you've never done SEO before, this is 70% of what you have to do on a page. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit. Put it in your page title. Meta description is optional. URL slug is mandatory. H1 is mandatory. Beginning of the first sentence: half mandatory, but definitely try to do it. Answer what the searcher is looking for right there before people start scrolling. Everybody thinks SEO is so complicated. It's really not. And learn SEO that gets paying customers, users, warm leads, calling you up at compactkeywords.com.

If you've never done SEO before, this is 70% of on-page SEO that will get most of the results. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit.  Put it in your page title, meta description is optional, URL slug is mandatory, H1 is mandatory, beginning of the first sentence, half mandatory, but definitely try to do it. Answer what the searcher is looking for right there before people start scrolling. Everybody thinks SEO is so complicated. It's really not.  And learn SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #seo #searchengineoptimization #digitalmarketing

Answer-first content
On-page SEO / keyword placement


Todd is a business owner. Last month his sales from Google went up 60%. This month he's on track to double that and he only spends about an hour a week on this. I'm gonna show you exactly what he does in this video and stick with me because the same thing that's getting Todd more leads from Google is also getting him cited by ChatGPT. I'm gonna show you that part two. This is the tool I use. It's called find questions.com. Type in a topic like roof leak. It pulls up real questions that people are asking online. They're not made up, they're not guessed by AI. These are actual questions that your customers are asking right now. We're gonna choose this question right here. Can I fix a small roof leak myself? This is what we're gonna use to get you more leads in about 45 minutes. Let me show you most business owners think SEO means hiring an SEO agency for $2,000 a month or trying to learn 47 things on YouTube and quitting after a week. So here's what actually moves the needle for a small business, answering questions that your customers are actually asking on Google. Your own voice with your own expertise. That's it. That's the game and here's what nobody tells you. You don't need a marketing day, you don't need a content calendar. All you need is like 45 minutes a week. It Could be your slow hour on Tuesday, your Sunday morning with a cup of coffee, or 30 minutes after you've closed up shop for the day. That's the whole commitment. So there's a reason why this works in 2026. Google's whole job right now is trying to figure out who's an actual expert and who's just publishing AI slop. And the ones winning aren't the ones who are publishing the most. They're the ones publishing the most real. And yes, the way that I do this that I'm about to show you uses AI, but not how yo

Last month his sales from Google went up 60%. This month, he's on tra...


are publishing the most. They're the ones publishing the most real. And yes, the way that I do this that I'm about to show you uses AI, but not how you might think. I use it to interview me so the content comes out sounding like me and not like every other website on the internet. Here's what those 45 minutes look like. We just did step one. We found a question that your customers are actually asking. There are people right now in your service area typing this into Google. And if you're the one with the answer, you're the one that shows up. And the one that shows up gets the call. That took two minutes. Let's move on to step 2. This is where most people mess up. Take that question, paste it into ChatGPT and say, write me a piece of content and out comes another polished piece of AI slop. Google is ignoring this kind of content and your customers are ignoring this kind of content. So here's the trick. You're gonna open up ChatGPT and you're gonna use this prompt. I'm writing a blog post answering this question. Ask me anything you need to know to write a blog post that's truly helpful and unique include my expertise, my experience, case studies, examples, opinions, etcetera limited to 10 questions ask me them one at a time. I'll be using voice mode to answer. I don't even have to type now. Watch what happens instead of writing for me, it starts interviewing me. It's pulling out all the things that only I know the story behind the answer, the mistake I made the first time I did this. The thing that I always tell customers that nobody else is saying online, I'm not typing, I'm not writing I'm just talking like I'm on the phone with a customer. This is what Todd does. A couple sessions ago I mentioned that our sales uh through search were up 60% uh versus the previous month


e with a customer. This is what Todd does. A couple sessions ago I mentioned that our sales uh through search were up 60% uh versus the previous month uh this month uh at the end of March we're on track to double our search sales. That's it about 20 minutes a week not better at SEO than anybody else. He just sounds like a real person trying to help real people. Step 3, once you're done answering those questions, I tell ChatGPT to write me a blog post using my answers then I do two things I add three links to other pages on my website. These are Likely service pages and related posts. That takes about 5 minutes to do and then I go and look for images that fit the post which takes usually about 15 minutes total. Then I hit publish the post is live and here's the bonus that I promise you at the start of this video. The exact same thing that makes Google rank your content, real answers, real expertise, your real voice is exactly what makes ChatGPT and AI overviews cite your website. When your customers are looking for help, you're not just showing up on Google, you're showing up wherever your customers are looking next. Alright, so let's add everything up. Two minutes finding the question, 20 minutes getting interviewed, 20 minutes on links and images and that brings us to about 45 minutes to write one post. Add in another 15 minutes a week to glance at what's working and that's your full 60 minutes a week. You're doing one post a week and there's 50 weeks in a year which means you're doing 50 blog posts, each one targeting a real question, each one in your voice, each one a piece of real estate that Google can rank. That's the math behind Todd's 60% increase. There's one more piece that you need to do once your post is live. The five minute trick that I do every single wee


e math behind Todd's 60% increase. There's one more piece that you need to do once your post is live. The five minute trick that I do every single week to make Google notice your posts faster. That's linking it up with the rest of Your content. I'll show you how to do that in an upcoming video. So here's what it looks like in your business. More people finding you when they search for what you do. More phone calls, more booked appointments, more of the right customers, the ones that are already looking and now choosing you over the guy down the street. 45 minutes once a week. That's the price. And in case you didn't grab it at the start of the video, the tool that we use is called find questions.com and it's completely free. Bye.


SEO by itself doesn't work. And this is because SEO is a multiplier, and anything multiplied by zero is still zero. So if you're a big, well-known brand that has never really done SEO, you can expect some really quick wins once you start to. On the other hand, about once per week, someone reaches out to me and they say, "We just launched our company. We're about to finish our website. We want to dominate search, so we want to hire you for SEO." And I just want to tell you what I tell them. It's not that you shouldn't be thinking about SEO as a brand new brand, but you shouldn't be prioritizing it. Your priority should be on getting customers. And for a new brand, SEO is not the most efficient way to do that. You're having trouble getting customers is a new brand? I recommend either running ads or creating videos. Videos with a real human sharing real information like this one? Yes. At this stage, it can be helpful to have someone on your team with at least a basic understanding of SEO principles. But unless you're willing to take on some risk and think of this as a long-term investment, I wouldn't recommend putting a serious investment in SEO until you're doing about 1 million a year in revenue. I know. All the other SEOs are looking at me like I'm crazy right now. "What are you talking about, TJ? $1 million in revenue? SEO can be effective way before you get to that point." And yes, it can, but it's unpredictable. That's why I only recommend people invest in SEO before that point if they're willing to take on some risk and think of it as a long-term investment. If you're sub 1 million in annual revenue and you need customers now, go run ads. On the other hand, if you're doing at least a million a year in revenue and you offer something that people actually search for,

SEO is a multiplier—anything times zero is still zero. New brand? Run ads first. Here's why most agencies won't tell you this. #SEO #MarketingTips #StartupAdvice

SEO investment timing
SEO ROI / revenue stage


ers now, go run ads. On the other hand, if you're doing at least a million a year in revenue and you offer something that people actually search for, which is essentially everything now with AI search, SEO is a really good bet. Yes, it's still unpredictable, but in my experience about 90% of time they're gonna get a good ROI, even short term.


Here's the best Chrome SEO extension that I use hundreds of times a day it's called detailed this Chrome extension is just unbelievable it's free and it's lightweight it was recently acquired by 8 riffs so you know then it's the real deal all you have to do to find it is go to Google and type in detailed Chrome extension SEO click on the link follow one or two steps and install it on Chrome once you have installed it I would tag it to the toolbar then it's very simple go to any website and click on that button you gonna see that there's a whole lot of information that comes up and this is why it's so great first you can see your page title you can see a page description and there's a lot of wealth of information there as well you can also see the H1s you can see there's a robots text and so many other things as well now a lot of people don't understand the power of having a chrome extension that you can see all this detailed SEO stuff one of the clever things that people do and you should be doing this as well is let's say there's a competitor that's ranking above you on SEO you can literally press this button over there you can see their page titles and their page descriptions I wouldn't say copy it but you Can get an idea. Like I said, I use this Chrome extension hundreds of times a day. It's brilliant. Go try it out yourself and you'll see how awesome it actually is.

The Best Chrome Extension for SEO Is the Detailed SEO Extension The D...


Versus pages are working very well in getting Google to say your competitors are worse than you. Rippling created a page: see how Rippling compares to Deel. The AI overview when you search Rippling versus Deel shows it being cited nonstop. Here it is cited again. It's the most cited source for this. Make your URL slug your company versus another company. Put it in a subfolder called compare or alternatives. Make your page title see how your company compares to a competitor company. Your H1: your company versus a competitor company. These things are working like crazy in getting AI to say what you wanted to say. This strategy and more is shown in my SEO course at compactkeywords.com.

Vs pages are working very well in getting Google to say your competitors are worse than you. Rippling created a page, “See How Rippling Compares to Deel.” The AI Overview when you search Rippling vs Deel, shows it being cited non stop. It's the most cited source for this. Make your URL slug your company vs another company. Put it in a subfolder called Compare or Alternatives. Make your page title, “See How Your Company Compares to a Competitor Company.” Your H1, “Your Company vs. a Competitor Company.” These things are working like crazy in getting AI to say what you want it to say. This strategy and more is shown in my SEO course at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

Comparison pages / AI Overviews
Risk/avoid / competitor claims


There's really only one thing you need to do to keep up with AI, and that's create and maintain documentation. Without documentation, AI will never be able to do meaningful work in your organization. And with it, it can already handle most works done on a computer better than a human. I'm gonna talk about the two types of documentation you need and how you can start creating it now very quickly. This is gonna be the abbreviated version of the much longer process we go through for all of our clients at our agency. The first kind of documentation you need is a company knowledge base. If you want the AI to do any kind of meaningful work in your organization, it needs to understand everything about your organization. Collecting and structuring all that information takes a lot of time, but you don't have to do it all at once, and Claude can help. Even if you're going to be using ChatGPT or Gemini for the actual work, you want to use Claude for putting together your documentation. And that's why this is such a good use of your time right now. Once you create this, you can easily connect it to any model. I recommend using Claude co work, but you could also just use Claude.ai. Start by just telling it exactly what you're doing. So: I need your help putting together a company knowledge base. So this will be a comprehensive set of documents covering information on my company and my industry. The goal is to create something that I can give to AI models that would provide everything they could possibly need to work in and for my company. Your job is to collect all this information and structure it in a way where it's easy and efficient to retrieve just the information you need for a given task. Then you're gonna give it your website URL, any social media handles, and any other docu

AI can't do real work in your business without these 2 documents. Here's how to build both fast 👇 What task would you automate first? #ClaudeAI #AIForBusiness #AITools #AIDocumentation

AI knowledge base / instructions
AI knowledge base / public vs internal
AI skills / continuous improvement


t to retrieve just the information you need for a given task. Then you're gonna give it your website URL, any social media handles, and any other documentation or data you have about your company. Just dump everything in there. Claude is really good at handling large amounts of messy content. One pro tip: instruct Claude to separate the documents into those that contain information that can be shared publicly and those that contain internal information. If you don't do this, you will probably find AI models are sharing internal information in public-facing content. Once it's done creating the documents, ask Claude to create instructions for how to use the documents. This will just be a short description of each document and where it should be used, as well as which documents are for internal use only and which have information that can be shared publicly. Now, these documents can be hosted locally or somewhere like Google Drive or Notion. Either way, you can now easily connect these same documents to multiple different AI models by creating a project on the respective platform, putting the documents in that project, and then putting the instructions in the project instructions. But, of course, that's just the first draft of your knowledge base. You're going to need to update and maintain it, and for that, you're gonna need the second type of documentation. So the first type of documentation was your knowledge base. The second type is instructions. And these are gonna take the form of skills. A skill is just a set of instructions that can be read by any AI model. You're gonna want one of these for every task the AI will be handling for you. The first skill you should build is one to update and maintain that knowledge base. In that same chat conversation you had to create


handling for you. The first skill you should build is one to update and maintain that knowledge base. In that same chat conversation you had to create your knowledge base, just tell Claude: I now want you to make a skill for updating and maintaining this knowledge base. Whenever I give you new information about our company or industry, you should look through all of our current documents and determine if any of them need to be updated. If the information doesn't fit in an existing document, you should create a new one. And that's all you have to do. Claude knows everything it needs to create the skill. You can then just save that to your Claude account, and you can also download it to be used on other AI models. And now, whenever you do any task, whether it's drafting an email, writing a press release, brainstorming strategy, you're gonna make sure you have a skill for that specific task. You don't just start the task by saying, we're gonna do this task, and at the end, you're gonna create a skill for doing that task in the teacher. And then the next time you do that task, you just tell Claude to use that skill. And then after you finish the task, you tell Claude, please take all the feedback I've provided and everything you've learned throughout this process and update the skill to make it better for next time. And now, anytime you're using AI, which really should be every time you're doing something on a computer, you're building and improving both types of documentation. This is the way. No matter how smart and capable the models get, they will always need this documentation to work in your business. In fact, the smarter they get, the more important this documentation is gonna become.


When I tell people that blogging is the most effective form of digital marketing right now in 2026, I'm often met with funny looks. People will say, "I heard blogging isn't effective anymore," or, "I've been writing blogs and I'm not getting any results." So if you've been blogging and you're not seeing any results, I want to share the three reasons this might be happening. I'm specifically talking to people who are selling an actual product or service. If you're a publisher or anyone who relies on traffic to your website, then blogging really is in trouble right now. But if you have an actual product or service to sell, there's never been a better time. The most common reason blogging isn't effective for a company is they're not targeting the right terms. This is very common when the owner or someone in the company takes up blogging. You might be putting a lot of time into writing some really high quality information that your audience really needs to know about, but it's not the kind of information they're searching for. If no one is searching for the information in an article, no one will ever find the article. And I know you have this really important message to get out, and this information needs to be known about your industry and your business, but it doesn't matter. Before you waste your time writing content that no one will ever read, you have to figure out what people are actually searching for before they hire a service or buy a product like yours. The second mistake people make is they don't put the term people are searching for in the title of the article. This is my favorite mistake to find, so it's very easy to fix. One of the first things we do for new clients is find all their pages with this issue, and we can typically see some very quick wins. You mig

Writing blogs but getting no traffic? It's almost always one of these 3 things — and #2 is the easiest to fix. #blogging #seo #marketing #contentstrategy

Blog optimization / search intent
Blog titles / search language
Blog topic selection


to fix. One of the first things we do for new clients is find all their pages with this issue, and we can typically see some very quick wins. You might have an article called "The 5 Mistakes to Avoid After Getting in a Car Accident," but no one searches that way. The article should be called "What to Do After a Car Accident." Titles are not the place to be witty or creative. Or use the official name for things. It's not automotive window film, it's window tint. Just think of the phrase that a person would most likely search for, and that's the title of your article. And the third mistake is a little more complex, but it's that the article isn't optimized for search. I could make a whole course on how to optimize blog posts for search, and I think I will someday, but I'll just hit a few of the main points. You want to use bullet points when you're listing things and tables when you're comparing things. For AI search, you want a very high fact density. Site-specific facts and statistics to back up your main points and to influence the AI's recommendation. You need to explicitly mention your brand as a solution. There's a lot more I could say about optimization, but the main point I want to make is that if you don't choose the right topic, and if you don't get the term into your title, nothing else matters.