Howdy friends! I have a new awesome feature in the WhiteSpark local rank tracker that I would like to show you that many of our clients have been asking for quite some time. I'm pleased to show you right now you can track rankings on both desktop and mobile. Hooray! Google really cares about how your website appears on mobile results and so tracking mobile rankings is pretty valuable. So now you can track both, either desktop, mobile, or just one or the other. But it's important to know that when you turn on mobile tracking, if you leave desktop on as well, then you're going to double your keyword usage. So this campaign is currently using 84 keywords, but you'll see as soon as I turn on mobile, it is now going to use double the amount, 168 keywords. And this is because it actually costs us twice as much to operate the software. So by turning on both desktop and mobile, just know that it'll double your keyword usage. But you can actually choose to only track mobile if you want it. So I can just turn off desktop and then you'll see that now I'm back down to 84. So it's your choice. You can track one or the other or both and that's how it works. So there you have it. Pretty simple. Now in the WhiteSpark local rank tracker, you can also track mobile rankings. So I hope that's helpful and see you next time.

Many people have been asking for this feature, and it’s finally here:...


Your meta title just has your site name two H1s on the page neither of them are optimised and your first like 8 H2s also aren't optimised you might think that you've done SEO because you've included stuff like this but these kind of product titles scream Etsy SEO which is kind of like Google SEO but years out of date all of these different search terms that you want to target should be further down the page in the product description and then you optimise the product title for the most important keyword you wanna optimise the page for.

Replying to @Perruzzas This isn't Google SEO. It's Etsy SEO done badly. 🤦🏻♀ You're missing most major on-page SEO elements from your site and the ones you do have are super spammy and unlike to boost your rankings anywhere on search engines. #seoaudit #seohelp #ecommercemarketing #shopifyseo #etsyseo #seomistakes


You can get in top publications even if nobody has heard of you. Use these free websites. Their daily emails containing requests from journalists for HR Spotlight. What is one element we can find in a candidate's resume that is unique to your organization or industry? For care.com. Writing an explainer about the state ages of dementia. Looking to connect with these people. Give a good answer and appear in the publication. Then take the logo from the publication and put it on your website and LinkedIn to appear more credible. The social proof will make it easier to close clients, get more customers, or even get that new job you want. More growth hacking just like this at edwardslink.com.

You can get in top publications even if nobody has heard of you. Use Help a Reporter Out and Source of Sources. They’re daily emails containing requests from journalists. For HR Spotlight, “What is one element we can find in a candidate's resume that is unique to your organization or industry?” For Care, “Writing an explainer about the stages of dementia, looking to connect with these people.” Give a good answer and appear in the publication. Then take the logo from the publication and put it on your website and LinkedIn to appear more credible. The social proof will make it easier to close clients, get more customers, or even get that new job you want. More growth hacking just like this at edwardslink.com. #growthhacking #growthhacks #publicrelations #personalbrand

Digital PR / expert quotes
Social proof risk/avoid


I keep coming across this idea that pretty soon all content is gonna be AI generated. People won't have a reason to make original content, and therefore, these AI models are cannibalizing themselves, because, of course, they need original content to continue training. And if we remove the incentives to create that original content, they won't have it to train on. And I actually think this is nonsense. So I just want to push back against this idea. First I'll take the easy version, the straw man of the argument, and then I'll do my best to steal man the argument, and still, I think, take it down. So the easy version is taking their claim at face value, no one will be creating content. So let's just imagine that world we're in the future. AI contents everywhere, and literally everyone stops creating original content. These companies desperately need original content to train on, and there's nothing to be found. I think it's pretty easy to see that in this world, there would actually be some huge incentives for creating original content. Not only would the AI. Companies be willing to pay for it, but if you are one of the only people creating original content, you would have a ton of influence over how these models respond. Now, of course, an intelligent person making this argument would probably respond, okay, sure. I didn't mean no original content. There will just be less original content, and that'll be bad. For the world and bad for these AI. Companies. But I don't think that's true either. I think it's important to consider why these AI companies need original content. Do they really just need more words that haven't been strung together in a particular order? No, they could easily generate that themselves. Do they need more examples of good sentence structure? No. Th

Why everyone's wrong about AI "killing" original content 🤖 The real reason this fear makes no sense #AI #ContentCreator #TechTok #AITruth

Original content / AI-generated distribution


n strung together in a particular order? No, they could easily generate that themselves. Do they need more examples of good sentence structure? No. They have trillions of pages of that. The actual value in original content is in new information. So the question is, will people be sharing new information less frequently in this world dominated by AI. Content? All the evidence I can see points at new information sharing accelerating. It is already so much easier for someone with truly novel, insightful ideas to generate and distribute content representing those ideas. And yes, I do mean generating content with AI. Then you might say, aha! See, it's just gonna be more AI. Slop. The AI. Can't just train on AI. Slop. But when this is done well, the only thing AI. Is contributing to is the actual sentence structure, which, again, that's not the thing the AI. Needs when we're talking about original content. Today, I create hundreds of times as much original content online as I did three years ago. It's almost all AI generated, and I've never had someone say, this looks AI generated. Over time, more and more people are gonna learn how to do this, and it's gonna Get easier and easier to do, and anyone with original ideas or information is going to be able to create content at scale that's incredibly valuable to these AI models. So while I do think real harm is going to be done because of this, I think it is inevitable. And this idea that original content is going to dry up is just wishful thinking by people who wish it weren't so.


Free SEO tools that actually help you rank part 7 GMB everywhere is a free Google Chrome extension to audit and optimise your Google My Business use it for your own profile to find the best categories and services and to spy on your competitors you can also use it to generate content for your profile and to quickly reply to reviews all free.

Free SEO Tools That Actually Help You Rank: Part 7   GMB Everywhere is a free Google Chrome extension for auditing Google Business Profiles to improve your local SEO. You can use it to  find the right categories, services, etc. for your GMB profile, or use it for competitor analysis. You can also generate posts, review responses and other content ideas to improve your visibility on Google's local map pack. #LocalSEO #GMBEverywhere #GoogleMyBusiness #GoogleMaps #FreeSEOTools

Local SEO / Google Business Profile tools


Instagram is working feverishly to improve their in-app SEO. In terms of SEO on Instagram, what we call content search, actually searching for some type of content. It's not very good on Instagram. So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years. Here's what you need to do. Right now, hashtags are not helping your SEO. Plenty of reports say hashtags kill accounts. Instead, write long captions for images and videos. If you have target keywords, write them naturally into the beginning of your caption. This also will help your content show on normal Google search in addition to Instagram's improving in-app search. And go to edwardslink.com to improve your visibility even further.

Instagram is working feverishly to improve their in-app SEO. Adam Mosseri: “What we call content search, actually searching for some type of content, it's not very good on Instagram. So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years.” Here's what you need to do right now. Hashtags are not helping your SEO. Plenty of reports say hashtags kill accounts. Instead, write long captions for images and videos. If you have target keywords, write them naturally into the beginning of your captions. This also will help your content show on normal Google Search in addition to Instagram's improving in app search. And go to edwardslink.com to improve your visibility even further. #instagrammarketing #socialmediamarketing #searchengineoptimization #digitalmarketing


I wanna talk about a very common mistake businesses often make with their website. I'll explain why this is such a mistake and then tell you what you should be doing instead. The mistake is designing and building your website first and then figuring out how you're gonna optimize it. There's two common ways this happens, and I saw both of them in the last week. Earlier this week, a company reached out to me for help with SEO, and they said, we just finished spending $20,000 on this beautiful website, and now we just need to help it rank. And they showed me their website, and it was beautiful. It was this really minimalist design, and it had about 200 words on each page. So the first thing I said to them was, this is great, but we're gonna have to add way more content if we're gonna rank for the terms you're trying to rank for. And they said, no, no, no. We already finalized the design. It took us forever. But the truth is, for certain terms, you need a certain amount of content on the page. If this company wants to rank in search, they're gonna have to rebuild their whole website. The other person that reached out in a week was another agency who does web design work, but not so much SEO. They said, hey, we just rebuilt this client's website. Can you take a look at it and see if there's Anything we could do for an SEO. Point of view? I did the first thing any SEO. Will do after a site migration. I looked at all the URLs that were receiving traffic before the migration, and sure enough, in the process of rebuilding the website, they replaced about half of the URLs. From Google's point of view, half of the pages were just deleted, which means any terms those pages were ranking for, they were no longer ranking for. Any traffic they were bringing in, they're no longer bringi

$20K website that can't rank because they designed first, optimized never 😅 Plan your SEO BEFORE you build! #WebsiteDesign #SEO #BusinessTips

Website build process / SEO-first planning


eted, which means any terms those pages were ranking for, they were no longer ranking for. Any traffic they were bringing in, they're no longer bringing in. Now, fortunately for them, the website had just launched, and so they'll be able to recover most of those rankings. But in both of these cases, these businesses could have saved a lot of time and money by planning out their optimization strategy before they started building the website.


Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search. Go to settings, Account, Privacy, make sure allow public photos and videos to appear in search engine results is toggled on on. This may soon go on by default starting July 10. By the way, we'll probably never see each other again, so follow for more. Last year, Instagram was the sixth most clicked site in Google search. This year, it's the fourth. This update could propel it higher. To use Instagram for SEO, stop using hashtags. Instead, start your caption with your target search phrase. Do this with images and reels, then write a longer description to add detail. By creators just now getting these notifications, many have already been exploiting Instagram for traditional SEO over the last year. You can do it too! More SEO tips just like this at edwardslink.com.

Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search. Go to settings, account privacy, make sure “Allow public photos and videos to appear in search engine results” is toggled on. This may soon go on by default starting July 10. By the way, we’ll probably never see each other again, so follow for more. Last year, Instagram was the sixth most clicked site in Google Search. This year it’s the fourth. This update could propel it higher. To use Instagram for SEO, stop using hashtags. Instead, start your caption with your target search phrase. Do this with images and Reels. Then write a longer description to add detail. Despite creators just now getting these notifications, many have already been exploiting Instagram for traditional SEO over the last year. You can do it too. More SEO tips just like this at edwardslink.com. #instagramhacks #seohacks #seotips #socialmediamarketing

Instagram SEO / captions
Instagram SEO / Google indexing


There's a new Google algorithm update. These numbers are for Reddit. In the last few days, this update has increased Reddit's monthly SEO by 162 million searches. If you're posting on Reddit, make sure to put your target search term at the beginning of your post your comment. This way, what you post on Reddit will show on Google. I share more on this at edwardslink.com. But honestly, there's so much opportunity because.

There’s a new Google algorithm update. These numbers are for Reddit. In the last few days, this update has increased Reddit's monthly SEO by 162 million searches. If you're posting on Reddit, make sure to put your target search term at the beginning of your post or comment. This way, what you post on Reddit will show on Google. I share more on this at edwardslink.com. There’s so much opportunity out there. #parasiteseo #seohacks #searchengineoptimization #seotips


You should be tracking your brand's presence in chat, GPT, and other large language models. At the very least, you should have filters set up in Google Analytics to catch traffic to your website from these large language models. But there are also now a lot of tools like profound and even hrefs that let you track how often your brand is being mentioned by these models. If you have a marketing company working for you, they should be doing this. However, this is the important part. You should expect the traffic from these models and the amount of mentions you're getting to automatically increase over time. My guess is that a lot of these marketing companies are gonna try to take credit for the increases in traffic from these large language models. Don't be fooled. Usage of these models is going up dramatically every month, so your traffic from them should be as well. Of course, that doesn't mean there aren't things you can do to get more traffic from them. And you should be doing those things, because by the end of this year, I think traffic from large language models is going to outvalue traffic from traditional search engines.

Your marketing agency might be lying about that ChatGPT traffic spike 👀 Here's how to actually track AI mentions of your brand #ChatGPT #AIMarketing #DigitalMarketing #marketingtipsforsmallbusiness #GoogleAnalytics

AI traffic attribution warning
AI visibility tracking / analytics
AI visibility tracking / brand mentions


The best founders have a sense of humor. In 1983, Steve Jobs typed a simple reply to a fan requesting his autograph. He said, I'm honored that you'd write, but I'm afraid I don't do autographs. And then he signed it Steve Jobs.

The best founders have a sense of humor. In 1983, Steve Jobs typed a simple reply to a fan requesting his autograph. He said, I'm honored that you'd write, but I'm afraid I don't do autographs.  And then he signed it. Steve Jobs. #stevejobs #ycombinator #founders #buildinpublic


If you want your website to rank higher on Google, this is how to find keywords that actually get searched and are easy to rank for. Semrush's Keyword Magic Tool is my favourite tool to do this with. Just enter a broad keyword related to what you wanna rank for, then your location, and search. This is gonna give you a huge list of keywords, and you're gonna filter this list so that every keyword has at least 100 searches per month and a keyword difficulty score below 30. And now you have a list of keywords that have a decent search volume every month, and they're easier to rank for.

Struggling with keyword research? You need to look for keywords that actually get searched AND are easy to rank for. This keyword research tutorial will show how to use @Semrush Keyword Magic tool to find low-competition keywords for quick website SEO wins that actually drive traffic.   #KeywordResearch #SEOTips #Semrush #SemrushTutorial #KeywordResearchTutorial #SEOTutorial #SEOForBeginners #KeywordResearchTools #creatorsearchinsights


This Google secret is completely unknown. If you take the biggest company in your industry, use any SEO tool to show everything they show on Google. For paste all of this into Google Sheets, use this AI formula. Now you can see all of their searches that relate to you. By the way, we'll probably never see each other again, so follow for more! This is a new free AI feature in Google Sheets. If you're outside the US, use a VPN to sign up for Google Workspace Labs. A2 is the search term being analyzed. This formula tells AI to write yes or no. If the search term is related to you, you can drag it down to analyze many searches at once. Then you can filter for ones that are only yes to learn how to target your competitor. Searches show higher than them on Google. Get more mentions than them with AI. Check out my 13 hour SEO course at compactkeywords.com.

This Google secret is completely unknown. If you take the biggest company in your industry, use any SEO tool to grab everything they show on Google for, paste all of this into Google Sheets , use this AI formula: =AI("Write Yes or No - Does this relate directly to [insert your industry]",A2) Well, now you can see all of their searches that relate to you. By the way well probably never see each other again, so follow for more. This is a new free AI feature in Google Sheets. If you’re outside the US use a VPN to sign up for Google Workspace Labs. A2 is the keyword being analyzed. This formula tells the AI to write yes or no if the keyword is related to you. Then you can filter for only Yes. To learn how to target your competitors’ searches, show higher than them on Google, and get more mentions than them with AI, check out my seo course at compactkeywords.com #seotips #seohacks #searchengineoptimization #webdevelopment

Competitor keyword mining / AI filtering


A lot of people wonder why I pay for not just ChatGPT, but four large language models, so I thought I'd just go through each of the most popular models and explain what they do best. ChatGPT. Is like your everyday questions model, but it's also really good at research if you have a question that requires looking up information online. ChatGPT's O3 model is gonna be the most reliable, and if you need in depth research, their deep research mode is gonna give you the most comprehensive response. Also it has the best image generator right now, especially if you want something very specific. It's the best at following directions and the only one that can do text reliably, so why would you use anything else? Let's talk about Claude. Claude is the best at writing. It sounds the least like a large language model. If you're creating any written content that's gonna be public facing, like website copy, blog post, social media posts, I think Claude's your best bet. Gemini is my favourite model for making anything basic. So what do I mean by that? If I need to create a document of any kind, I prefer Gemini. ChatGPT. Has a very ChatGPT way of formatting things. I find Gemini's output to be very standard, but sometimes standard is what you want. Also if you just wanna quickly mock up a website or a Simple coding project like a tool. Gemini's Canvas feature is great for that. It can also turn any output into a podcast, which is pretty cool. And of course Google currently has the best video generation model v. 0 3. I'll tell you the last one that I actually pay for, then I'll give you a few bonus ones. And finally I'll tell you which model you should pay for if you're only gonna pay for one. The last one I paid for is Grock, and actually I wouldn't pay for it. It's just that I already

I pay for 4 AI models monthly. Here's what each does best + which ONE you actually need 🤖 #AIHacks #ChatGPT #ProductivityTips


l you should pay for if you're only gonna pay for one. The last one I paid for is Grock, and actually I wouldn't pay for it. It's just that I already have an X premium account. The only thing I use Grock for is to get like public sentiment if you wanna know what people are saying about a recent event. It's pretty useful for that cause it has access to Twitter's API now. For some bonus ones, deepseek is the China model that's pretty good and open source, but unless you need like a free or open source model I don't see why you would use it. And last is perplexity. I honestly don't know why anyone uses perplexity anymore, but if you're only gonna pay for one model, I would definitely recommend ChatGPT.


Nobody knows this about Google. If you go to Google Search Console, connect your site to it, go to performance, then search results, go to add filter, then query, click regex. Paste this in it looks just like this. Hit apply. Now you can see all the informational searches your site shows on Google. For informational searches, have who, what, where, when, why, how, all of these. If you replace this with this, now you can see the e commerce searches your site shows in Google. For more SEO tips just like this at compactkeywords.com.

Nobody knows this about Google. If you go to Google Search Console, connect your site to it, go to Performance, then Search Results. Go to Add Filter, then Query. Click Regex. Paste this in: ^(who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if)[" "] Hit Apply. Now you can see all the informational searches your site shows on Google for. Informational searches have who, what, where, when, why, how, etc. If you replace that with this: ^(buy|order|purchase|get|best price|cheap|discount|deal|promo|offer|sale|where to buy|how much|cost of|price of)[" "] Now you can see the e-commerce searches your site shows in Google for. More SEO tips just like this at compactkeywords.com. #seotips #seohacks #searchengineoptimization #webdevelopment

Search Console / ecommerce intent
Search Console / query segmentation


You're almost definitely wasting several hours a week doing tasks that AI could do both better and faster simply because you don't know these tools exist. So let me give you five tools that saved me a ton of time. And I'm not talking about ChatGPT. The first one is Gamma App. If you have to create any kind of public facing document and you want it to look nice, Gamma App is gonna save you a ton of time. It can make slide presentations, proposals, any kind of document. You just provided the text or a prompt, it figures out the layout and the images and within a couple minutes you have your document and then you can edit it however you want. The free version is especially generous, and it's only $10 a month for the paid version. The next one is the script. It's what I used to edit this video and all my videos. It's an AI first video editor that makes it super fast to edit any video. It'll automatically remove word gaps, remove bad takes, clean up the audio, add subtitles, automatically create transitions, and find the best clips. However, if you're just trying to clip long form content into short form, I recommend Opus clips. That's by far the fastest way to make short form videos. If you need to make any kind of chart diagram flow chart, M. I. R. O. Just give it the relevant text or a prompt and I think you'll be pretty surprised how accurate the charts are. And finally, if you have a large amount of text based prompt you need to run, like generating a bunch of social media posts or a bunch of meta tags, or analyzing a bunch of data, Airtable is really good.

You're wasting hours on tasks AI could do in minutes 😳 Here are 5 tools that changed everything for me! Which one will you try first? #AItools #productivity #timemanagement #automation #workflow


So AI generated content is everywhere now, and I keep seeing the same two predictions about how this is gonna progress. One is that oh my god, the AI content is getting so good, pretty soon most of the content on the internet is gonna be AI generated. And the other is that everyone is already sick of AI generated content and no one's gonna want this in a few years. Who's right? Well, both of them, kind of. If you remember a few years ago when AI generated content was truly terrible, people were still paying a lot of attention to it because it was new, it was novel. And right as people start to get sick of it, it gets way better. Everyone's talking about how cool this new AI tech is, and this cycle just keeps repeating. Most recently we've seen this with the v. 0 3. Now, like every other phase, eventually v. 0 3 will just be commonplace and people won't be talking about it anymore. But probably right around that time some new video generator is gonna come out, and I imagine the cycle will keep repeating for a few years. So what can we predict about the world two years from now? I think we can both safely assume that there will be a ton of very high quality AI generated content and that people will still be getting sick of AI generated content. So what does this mean if you're a marketer? Or a small business owner. First of all, it means you should be paying attention to this AI generated content, even if right now it doesn't feel relevant for you and your brand. Over time, the quality is gonna go up and it's gonna become more socially acceptable. But on the flip side, people are going to be craving human created content. And as the internet gets flooded with more and more AI. Content, people are gonna trust companies and brands even less. The only way to build trust with

AI content everywhere but people want real humans more than ever 🤖➡👥 What this means for your business #AISlop #Marketing #VideoContent #BusinessTips #ContentStrategy

AI content fatigue / trust
Video marketing / trust


d as the internet gets flooded with more and more AI. Content, people are gonna trust companies and brands even less. The only way to build trust without a one on one interaction with someone is through video.


A backlinks is when one website links to another website. What's crazy is that people pay $500 for this. But if you don't don't know SEO, the reason for this is crazy. When you get one of these backlinks, it makes you get a lot more traffic from Google and AI. 72% of people who do search marketing believe backlinks influence the chance of appearing in AI search results. How do you get these backlinks? Source of sources? It's free. You don't have to pay $500. It's journalist from these organizations. From some of the top publishers in the world. You get an email every day with journalist from these organizations. It looks like this. And you pick whatever you're an expert in. You respond, and if the journalist picks your expert submission, you get one of these backlinks for $0, not $500. Learn SEO that gets customers at compactkeywords.com.

A backlink is when one website links to another website. What's crazy is that people pay $500 for this. But if you don't know SEO, the reason for this is crazy. When you get one of these backlinks, it makes you get a lot more traffic from Google and AI. 72% of people who do search marketing believe backlinks influence the chance of appearing in AI search results. So how do you get these backlinks?  This is a fantastic platform… It's called Source of Sources, and it's free. You don't have to pay $500. It's journalists from these organizations, from some of the top publishers in the world.  You get an email every day with journalists from these organizations. It looks like this, and you pick whatever you're an expert in.  You respond. And if the journalist picks your expert submission, you get one of these backlinks. For $0, not $500.  Learn SEO that gets customers at compactkeywords.com. #backlinks #linkbuilding #searchengineoptimization #digitalmarketing

Backlinks / AI search visibility
Digital PR / journalist requests


Large language models like ChatGPT are crawling your website right now. They're crawling the entire internet, and that includes your website. They're looking at nearly every page online because they're hungry for information, including information on your business. They want to know everything there is to know about your business so that they can recommend you to your ideal client. Sure, that's not their main goal, but it's one of their goals. And the same goes for Google's AI. One of the primary features of these bots is gonna be making recommendations about what businesses to hire. And each AI company wants theirs to be the best. Now, you might think, yeah, but why would they trust something that I put on my own website? I can write whatever I want there. But they do. They pretty much just accept whatever you write on your website. There are actually some fairly successful tactics right now of just calling yourself the best or ranking yourself No. 1 on your own top 10 lists. You don't have to start publishing a bunch of spam to your website to take advantage of this. Just make sure that everything that can be known about your business is found somewhere on your website that's easy to find. Talk at length about the experience each team member in your company has. Walk through each of your processes in painstaking detail. Share everything you can about pricing and features around all of your products. And that Way. When someone goes to ChatGPT and says I'm looking for ceramic window tinting for my F1. 50 on all four doors, I need it to be below $500 and have it finished by Thursday. You're the only window tinting company that included all those kind of details on your website. You're the only person ChatGPT has information to share with that person. This is exactly how

#ChatGPT is crawling your website RN and deciding if you get leads 🤖 Add these details to get recommended! #ChatGPTLeads #AIMarketing #BusinessTips

AI visibility / long-tail customer questions

Risk/avoid / AI recommendation manipulation


hat included all those kind of details on your website. You're the only person ChatGPT has information to share with that person. This is exactly how people talk to large language models and how large language models search. People are providing way more context, and so you need to make sure you're answering all of their questions. Add more information to your pages. Add Faqs, add more pages. Get it on there.


This indie hacker shared how long it takes from raw awareness to purchasing his app. Weeks. Either people purchase within the first 24 hours, or it takes them two to four weeks to purchase. It always takes longer than you think.

This indie hacker shared how long it takes from raw awareness to purchasing his app. Weeks Either people purchase within the first 24 hours. Or takes them 2 to 4+ weeks to purchase. Always try to stay top of mind. It always takes longer than you think. #buildinpublic #indiehackers #entrepreneurship #marketingstrategy


What the actual f*** is going on with this website? I don't even know where to start with this. This is just a choice that I personally would not have made for your site. The keyword stuffing that you have got going on is next level spamy, and how many random H3's do you need? In the same way that all of this is really overwhelming for me as a visitor, it's way too much information to be giving search engines, which is why, despite all of that work, you don't have any page 1 rankings.

Replying to @FUN HIRE WALES Your website's SEO and design needs a lot of work. It's all just giving spam and overwhelm.   #seoaudit #seohelp #websiteaudit #searchengineoptimization #userexperience #websitemistakes


There's never been a better time to be a small business owner. I say that because things are moving so fast with AI. Now that I think agility is gonna be the most important factor, especially when it comes to your marketing. So here are three things you can do to make sure you're well positioned for the future. The first is to make sure you have as much content as possible about your business online. So start with your website. Make sure that everything that someone could possibly know about your business and your processes is included somewhere on your website where it's easy to find. Now, this isn't because people are gonna go through and read all your website content. They won't, but large language models will, and that's where they're getting their information. If someone goes to ChatGPT and they're looking for a business like yours with a turnaround time of less than five days, when you talk about your turnaround time on your website, but your competitor doesn't, ChatGPT. Will just choose you by default. There are a million different questions someone might ask AI. When they're looking for the product or service you offer. Try to think of as many as possible and make sure they're addressed somewhere on your website. If you want extra credit, do this off your website as well. The easiest place is social media. Goal is to get as much information about your company Out there as possible. My second tip is to make sure who's ever in charge of your marketing is keeping up with the changes and experimenting with new strategies on a regular basis. What was working last year isn't working today, and the things that work next year will be completely new. You need someone that has the bandwidth to keep up with this in charge of your marketing. And my last one might seem kinda

Small businesses are about to DOMINATE and here's why 👑 AI reads your website so make sure you're talking about everything! What's your secret weapon? #SmallBiz #AI #BusinessTips #Entrepreneur #MarketingHacks

AI visibility / customer satisfaction
AI visibility / off-site signals
AI visibility / website completeness


ear will be completely new. You need someone that has the bandwidth to keep up with this in charge of your marketing. And my last one might seem kinda obvious, but hear me out prioritize customer satisfaction. Right now, there's still a lot of things you can do to trick these algorithms into recommending you, but the smarter they get, the harder they'll be to trick. Ultimately, the only reliable way to get recommended by these algorithms is to run a really good business and maximize customer satisfaction. The better the algorithms get, the better they'll track actual customer preferences. And the better they track actual customer preferences, the more people will use them when they're making decisions like this. So make sure every customer you work with has a good experience, and then do whatever you can to get them to leave a review or testimonial. Not only do those help your conversion rate, but the AI eats these up. You want as much goodwill about your business out on the internet as possible.


A common issue that can get Google Ads accounts suspended is malware. Malware is the short form for malicious software. And what happens specifically with WordPress websites is that websites can get attacked and short lines of codes with viruses can be put in the website. The first problem with malware is that it's actually quite hard to detect and it's quite hard to remove. You need specialised web developers that know how to take it out. The second problem with malware is that when it is seen on your website, it is terrible for your brand. Imagine someone comes onto your website and they're taken onto something dodge or porn website. That really doesn't make you look good. The third problem with malware is what I've said previously is that Google Ads will suspend your account and your Google Ads will not run until your malware is removed. We've seen these cases many, many times that there's malware on websites and until it's removed, Google Ads accounts cannot run. Now if a business is only running Google Ads and there's no search engine optimisation, you are in big trouble because your leads are going to dry out. The first piece of advice I would say to you is obviously don't only put all your eggs in the Google Ads basket. Start investing in s C. O. And in content and in other ways that you're going to get business. The second piece of advice I can give you is With regards to website, make sure that all your plugins are always updated. Make sure that you have a good host looking after your website, and also make sure that the person who's looking over your website has a secure and clean environment so viruses cannot creep in.

Malware Can Kill Your Google Ads and Your Brand If your website has m...


I don't care what else you've heard. Rankmath SEO is hands down the best WordPress SEO plugin. You can check your on page SEO as you write and use their checklist for guidance, and add schema markup to all of your pages without any code. Generate site maps that update as soon as you publish your content, monitor all of your 404's and set up redirects, and add structured data to boost your local SEO.

Free SEO Tools That Actually Help You Rank: Part 6 RankMathSEO is the best way to check on-page SEO, create site maps, fix 404s, set redirects, and boost local SEO with structured data, all without touching a line of code.  #FreeSEOTools #RankMathSEO #WordPressSEO #SEOplugin #SEOTips #WordPressPlugins


This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI overviews. This guy is showing his clicks dropping while impressions rise. Hrefs did this study. AI overviews decrease clicks by 35%. AI overviews only target informational content. The solution isn't for everybody, but if you have a product or service, you need to be making content that targets transactional searches. This is very different from normal SEO. I have an entire course and under targeted transactional searches at compactkeywords.com, you want to see what competitors are showing on Google. For find every transactional term that applies to you. Then prioritize terms where competitors are not putting it in the page title or where they this number the website's authority is low. Then you can get customers from search instead of getting disrupted. This works for AI too. But if you're just putting up SEO blog posts or articles.

This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI Overviews. This guy is showing his clicks dropping while impressions rise. Ahrefs did this study, AI Overviews Decrease Clicks by 34.5%.  AI Overviews only target informational content. The solution isn't for everybody, but if you have a product or service, you need to be making content that targets transactional searches. This is very different from normal SEO.  I have an entire course on under-targeted transactional searches at compactkeywords.com. You want to see what competitors are showing on Google for, find every transactional term that applies to you, then prioritize terms where competitors are not putting it in the page title. Or where this number, the website's authority, is low. Then you can get customers from search instead of getting disrupted. This works for AI too. #seotips #seohacks #searchengineoptimization #webdevelopment


Has anyone else noticed we're letting AI make more and more decisions for us? Last week, I had to set up a bank account for my business. I spent 5 minutes talking with ChatGPT 0 3 before giving all my personal details to some company I had never heard of before. I just know that O3 is, like, way more capable at making that kind of decision than I am. Now, to be clear, I would not have trusted 4 O with that kind of decision. As these AI models get smarter, we're trusting them with bigger and bigger decisions. I just wanna talk about how we got here and what I think this means for the future. I think one of the first big decisions we all turned over to AI. Was driving right when G P S. Came out. It was like magic. And none of us really realised we were giving up our spatial reasoning for convenience. And in the last five years or so, we've pretty much given up on choosing what we're gonna watch on our screens, whether it's Netflix or YouTube or TikTok. We just let the algorithms tell us what to watch. And it's hard to see how this would stop. As AI. Gets smarter and smarter, it's just gonna become more convenient to hand over decision making. Who could be bothered to think about important decisions when the AI. Is so much better at it? And I'm saying this As an adult that, like, kind of understands how the world works, my kids pretty much let ChatGPT make all their decisions for them. The other day, my 15 year old came to me and said, dad, I need to start taking turmeric supplements. And I was like, why do you need to take turmeric supplements? And he was like, I don't know. ChatGPT told me to. So we ordered him some turmeric supplements. I don't know how this is gonna end, but I'm guessing at some point, society is gonna kind of realize that we're all sleepwalking throug

I just let ChatGPT choose my BANK 🏦 We went from GPS picking our routes to AI picking our entire lives. Are we all just sleepwalking now? #AI #ChatGPT #FreeWill #TechPhilosophy #SmallBusiness #marketing #AIO

AI decision-making / brand recommendations


c supplements. I don't know how this is gonna end, but I'm guessing at some point, society is gonna kind of realize that we're all sleepwalking through important life decisions, and there will be some kind of pushback akin to the pushback we see with social media. But I think it's inevitable that as these AI's get better at making decisions for us, people are going to trust them more. And so, as a business or a brand, your success is going to largely depend on whether or not these AI. Algorithms are recommending you. I can't imagine something more important.


I want to give you some mind boggling Reddit stats that will make you rethink the platform and will show you why it's a good idea to start advertising on Reddit. Reddit is one of the most popular websites and forums in the world. There's over 1 billion monthly users and in South Africa, there's over 1 million active users alone. One of the most unique things about Reddit users is that these users are almost a breed to themselves and they're not active on other social medias. 30% of Reddit users are not on Facebook. 45% of Reddit users are not on Instagram. 58% of Reddit users are not on TikTok. 59% of Reddit users are not on X. 63% of Reddit users are not on Pinterest and 68% of Reddit users are not on LinkedIn. 74% of Reddit users are not on Snapchat and 81% of Reddit users are not on Twitch. You should start advertising on Reddit because there's a massive audience that you can engage with that have never heard of you before. We've started advertising for some of our clients on Reddit and the early statistics are looking very good. If you need any help with Reddit ads, let me know in the comments.

Reddit Users Are Not on Other Platforms Reddit gives you access to a ...


Imagine Julius Caesar had a Twitter account. What would his tone, his style or strategy have been like it? As odd as it sounds, I can absolutely answer this question with absolute confidence, because he did this when Caesar was away from Rome for 10 years. So a long time up in Gaul. He's conquering Gaul, modern France. He regularly sent back little sort of dispatches telling what he was doing. His purpose was, I'm out of Rome for 10 years, I need to be constantly reminding the people what I'm doing to keep myself in their mental eye, to compete with all my peers. He wrote these little accounts of his campaigns as they were ongoing, and he sent them back to Rome and install them. So it's like regular newsletters from Caesar. So this is his Twitter account. What was very memorable about them is the style he use, because a lot of Roman histories or writings are very formal or they're flowery in their prose. Caesar adopted a very, very simple, straightforward, kind of plain spoken style. And again, this is delivered. This is propaganda. He's saying, I'm in every man. I'm just an ordinary Joe like you guys. Look, I just write not in this fancy language like the elites, but just like a simple soldier. So he very deliberately wrote it in this simple, straightforward, clear Latin style. This, by the way, is published today. Is. Is the Gallic wars. So they collected them all. Together and published them. It. It's the thing that's usually the very first Latin you give to students who are learning Latin because it's so simple and straightforward in its style, it's easy for them to understand, but it's brilliant. And he also, by the way, talks about himself in the third person, which is a little weird. Normally we see that as being kind of egotistical, but in this context it was be

What Ancient Rome can teach us about marketing. From today’s podcast - What Ancient Rome Can Teach Us About Influence, Perception, and Power - Ep 720 of The Edward Show. Historian Gregory Aldrete joins the pod to break it down. Things discussed: • “Dignitas”: Rome’s original personal branding system • How Augustus ruled with power and humility - and avoided being taken down • Viral scandals, propaganda, and the ancient version of going public • Rome’s use of architecture, symbols, and story to win hearts and minds • What Julius Caesar’s dispatches can teach you about Twitter/X • How gladiator games doubled as political theater and emotional influence • Rome’s version of top-of-mind awareness - and how they kept it • How gossip, graffiti, and chants spread ideas like memes • The Roman obsession with status - and how it shaped public image • Lessons from Cicero on emotional persuasion and audience control • How delivery and gesture amplified speeches in the Roman Republic • Why statues, coins, and temples were part of a unified content strategy • What Livy’s heroic myths reveal about Roman values and identity marketing • How Rome used fear, loyalty, and shared identity to build trust and power • The Roman military as a brand conversion machine for conquered people • Why Augustus’ autobiography (Res Gestae) is a masterclass in subtle marketing • What Rome’s failure moments teach us about bad PR and overreaching • How Nero’s golden palace backfired - and what came after • Parallels between ancient and modern “media ecosystems” • What marketers, creators, and leaders today can learn from ancient influence strategy Ep 720 of The Edward Show podcast - What Ancient Rome Can Teach Us About Influence, Perception, and Power #marketing #business #ancientrome #personalbranding


ay, talks about himself in the third person, which is a little weird. Normally we see that as being kind of egotistical, but in this context it was bent actually in a humble way. And it's very repetitive. Half of it is and then Caesar marched to this town full of these savage people and he fought a big battle and he killed half of them and he enslaved the other and he stole their cows. And then Caesar marched to this other town into this and this. Basically what he's doing is he's reminding the Roman people of all these victories he's winning on their behalf and all this territory and wealth he's adding to their empire. It's a very deliberate act of propaganda to keep himself in the public mind by doing these things regularly. It's not all at once, it's little installments. And it's in the style that's meant to say, hey, I'm an ordinary guy, I'm not one of these fancy politicians who's looking down on you. I'm just a hard working, simple soldier. So yeah, we know exactly what his Twitter feed would be.


Here's a great free Chrome plugin that I recently discovered that will help you with your Google My Business and your local search. The app is called G m B everywhere. All you have to do is go to the website, register for free and then install the Chrome plugin. Once you're in Chrome, press that plugin and then open up Google Maps. The first thing that you can do is do an audit on your current Google My Business listing by pressing the audit button. The next thing that you can do, and I really love this, is that you can look at your competitors Google My Business listings and see which categories they are listed for. As we know in Google Local Search, one of the biggest factors to make your Google My Business listing come up higher is the different categories that you can come up for. Now with this plugin, you can see the categories that your competitor has put in their listing and that you can do as well for yours. Finally, what this plugin allows you to do is that you can put in your U. R. L and the system will tell you different categories that they suggest might be relevant to you. This is really a great plugin. Let me know if it works for you.

A Great Chrome Plugin for Google My Business and Local SEO If you wor...


Start out with keyword research, looking for medium or long tail keywords in my industry. The goal with this is to look for niche keywords, so they're keywords that less websites are targeting, so they're easier for a new website to target and rank for. Once I've got my keywords, I'll start working on optimise content, making sure that I include my keywords in the heading 1, including at least 2 or 3 additional headings with at least one of them including my keyword, optimising my image titles and alt text so they include the keywords, including internal links to other pages on the site, including my main keyword in the page URL and the page title, and making sure I've got at least 300 words of written content. Then I'd move on to technical SEO. If I changed page URL's in the previous step, then I'd make sure to check for any broken links and redirect them to the current live URL's. Once all of the content is published, I'm gonna submit the site map in Google Search Console, and to make sure the website's offering a good user experience, I'm gonna check the page speed in page speed insights. Then I'm gonna move on to the task that are gonna be ongoing with link building. I'm gonna look for relevant directories to submit my site to, any websites that might wanna do a link exchange or a guest post exchange, and I'm gonna sign up to digital PR platforms so I can try and get some links on some high authority sites. While I'm doing that, I'm gonna continue to publish relevant blog posts, helpful guides, resources that are gonna help my website rank for more searches within my industry.

Wondering how to do SEO? This is the exact SEO method I would follow if I was trying to rank a brand new website on Google & AI search results. If you're looking for an SEO for beginners tutorial, this is for you! #searchengineoptimization #howtodoseo #seotips #seotutorial #seo2025 #seoforbeginners  #aiseo #geo

Link building / ongoing SEO
New website SEO / long-tail keywords
On-page SEO checklist
Technical SEO / launch checks


Here's a surprising fact about Google doing SEO with a blog is over. AI overviews cut clicks by 35%. This only affects the types of keywords that blogs use. Blogs all over are seeing and clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this. They target keywords where people are not looking for answers. They're looking to use a product, contact a service, buy something. These keywords are less competitive, faster, and get more purchases. They were best before AI and they continue to be the best. Don't make blog posts like this. Make pages like this. 13 hour SEO course on this type of SEO at compactkeywords.com.

Here’s a surprising fact about Google. Doing SEO with a blog is over. AI Overviews cut clicks by 35%. This only affects the types of keywords that blogs use. Blogs all over are seeing clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this. They target keywords where people are not looking for answers. They're looking to use a product, contact a service, buy something. These keywords are less competitive, faster, and get more purchases. They were best before AI and they continue to be the best. Don't make blog posts like this, make pages like this. 13 hour SEO course on this type of SEO at compactkeywords.com. #seotips #seohacks #searchengineoptimization #marketingstrategy

Blog SEO decline / AI Overviews
Transactional page strategy


Do you ever find yourself going to ChatGPT. For what seems like a simple task, only to find yourself 30 minutes later so frustrated that it hasn't been able to do this super simple thing that you find yourself telling it that you hope there's a special place in hell just for large language models that don't do what their users ask them to do? Yeah, me neither, but I hear this happens to people, so I just want to share some tips I've found to avoid these super frustrating situations with large language models and get the output you want quicker so you're not spending 30 minutes doing something that you could have done yourself in 10. What I found is this almost always happens because the large language model is confused about what you want from it. There's usually some ambiguity in the initial prompt or one of your follow up prompts, and so it doesn't quite give you what you want. And so of course you kindly explain that to it. Hey, could you please do it this way instead? And maybe you go back and forth this way a few times. The problem is that all the mistakes it made and all the ambiguity you introduced previously is still in the conversation, and the large language model is looking at that entire conversation every time it responds. So if you want the large language model to stop making mistakes, you need to remove The mistakes. So if this is a fairly short conversation, just start over, take whatever lesson you can from the bad output, and write a better first prompt. If it's a longer conversation, find the prompt where it went wrong and just edit that prompt. You can do this at least with ChatGPT, and then just start the conversation from there. The one thing you always want to avoid is asking the model to fix the same mistake more than once. What almost always end

POV: You've been arguing with ChatGPT for 30 mins over something simple 😭 Here's the fix that'll save your sanity! #ChatGPT #AITips #TechHacks #ProductivityTips


the conversation from there. The one thing you always want to avoid is asking the model to fix the same mistake more than once. What almost always ends up happening in this case is every output gets a little bit worse than the output before. And that's where you get in this frustrating cycle where you end up saying things that you would never say to your worst enemy. To a large language model. Not that I would know.


Ads are soon coming to WhatsApp. Last week, meta announced that they'll start rolling out advertising on WhatsApp. As we know, WhatsApp is the most popular messaging platform in the world with over 3 billion monthly users. Now, a lot of people are worried, how's the advertising going to look? Is there gonna be banners all over your messages? And people are panicking. I'm here to show you how WhatsApp advertising is going to look so you don't have to worry. As we know, if you click the status button on WhatsApp, you can see the updates that people are posting. the first thing where advertising is going to come is in the statuses, something similar to what you see in reels in Facebook and Instagram. The next thing where there's going to be advertising is that companies and individuals can promote their channels. As you can see in the video, the advertising on the status and the promotion of the channels are not really going to make a major difference to your WhatsApp. And before people complain, just remember, Facebook bought WhatsApp, so obviously they have to monetize it. The second thing is, if you're getting something for free, you must remember that you are the product.

WhatsApp Ads Are Coming Soon WhatsApp is getting ads. Soon you’ll sta...


I'm giving away a free copy of the brand new Gary V book called Day Trading Attention. You can see it's been sealed and it's never been opened. For those of you that have been living under a rock, Gary V is the goat of content marketing. He's been pushing social media, personal brand and internet marketing for years and years. I've read this book a few times and it really is great for anyone who wants to expand themselves or their company in social media. This book really is for you. In order to win a copy of this book, you just have to do three things. The first thing is follow me on any of my social media channels. I'm on Facebook, I'm on Instagram, I'm on TikTok, I'm on X, I'm on LinkedIn and quite a few others. The second thing is simply comment the word Gary v below this post. The third thing is share this post with your friends. It's as simple as that. I'll announce the winner of this book next week, June 29th, 2025. Good luck.

Win the New Gary Vee Book!  Gary Vaynerchuk is the GOAT of content ma...


People never suspect this about Google. You can game Google Maps. This guy on Reddit said whenever you drive to your location, always enter the address in Google Maps and use driving direction. I know someone who provides a service where you pay them and they will drive to your location along with their 100+ phones all doing driving directions. This is a little extreme, but there's a reason they are doing this and providing the service. It works. It shows Google that the location is worth noting, so to speak, because people are driving to the location. I'd use the driving directions whenever you think of doing it. Whenever you can remember to do it. Have others do it as well with their phones. I thought this information was so interesting I invited the guy to come into my podcast to talk about it and he talks about it here.

People never suspect this about Google.  You can game Google Maps. Bill Hartzer on Reddit said, “Whenever you drive to your location, always enter the address in Google Maps and use driving directions. I know someone who provides a service where you pay them and they will drive to your location along with their 100 plus phones all doing driving directions.  This is a little extreme, but there's a reason they are doing this and providing the service. It works, it shows Google that the location is worth noting, so to speak, as people are driving to the location. I'd use the driving directions whenever you think of doing it. Whenever you can remember to do it. Have others do it as well with their phones.” I thought this information was so interesting, I invited the guy to come onto my podcast to talk about it.  And talks about it on episode 608 of The Edward Show: SEO Shortcuts From a 25 Year Veteran - Bill Hartzer. #localseo #seohacks #seotips #localsearchengineoptimization


The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future and how I think business owners should be adapting to this change. So the biggest change we've already seen is that it no longer makes sense to try to rank for these super competitive terms unless you're one of the biggest brands in the world. Instead, the whole game has shifted to optimising for super specific long tail terms. This is actually the best strategy for both traditional SEO. And ranking in large language models. Second point I often make is that we've now reached the moment at which it makes more sense to optimize for large language models than it does for traditional search. I think by the end of 2025 there will be more value in being recommended by large language models than traditional search engines. Not only are people starting to use them more, Google's also shifting into an AI. Model and users are way more likely to follow the recommendations of something like ChatGPT. Than traditional Google search. Third point is that it's becoming very easy to create high quality content at scale with AI as Long as you're smart about how you set up your work flows and you're giving it the proper context. And the fourth is that AI fatigue has already set in, and therefore any content that is provably human generated, it's gonna be way more valuable in the future. So with those four predictions in mind, I wanna lay out exactly what I think you should be doing. This is actually a framework that I just came up with bec

My entire 2025 marketing system in 4 letters: CAST ✨ Create brand bible → Automate with AI → Show up on video → Turn into 10 content pieces. Who's trying this? #AIMarket #BusinessStrategy #ContentCreation #Marketing2025

AI content workflows / brand bible
AI visibility / forecast
Long-tail SEO / LLM visibility
Video / content repurposing


th those four predictions in mind, I wanna lay out exactly what I think you should be doing. This is actually a framework that I just came up with because I'm starting to go on podcasts and someone told me that it's good to have like a framework to share on podcasts. And that makes sense to me. So you're the first people I'm sharing this with and I would just love your feedback. And I truly believe this is exactly what every small business owner should be doing. If you hear this and you're like, no, you don't understand my business, leave your objections in the comments. I promise I'll make a video response to every one of those and tell you why you're wrong. Or I don't know, maybe you're right. I can't think of everything. Alright. The framework is an acronym, cause that's how you do frameworks. I think it's CAST C A S T C. Stands for create your Brand Bible. So your brand bible is a huge document. The ones I make usually end up being 20 or 30 pages. And it just includes everything about your brand that an AI would ever need to know. To reliably represent you in all the content you create. So I'll be sharing my process so you can create this for yourself if you want, but you'll need this for the rest of the process to work. Second letter is A, which stands for automate with AI workflows. So to create high quality content at scale, you need to have very smart workflows that reliably output pages or posts or newsletters or whatever kind of content you're creating. So this is typically going to be like a custom GPT. Or a cloud project. It's gonna have your brand document, but also a bunch of other guidelines on how to create this specific type of content. I've shared a few guides on how to do this on my YouTube channel, and I'll have more soon. The third letter is S for s


this specific type of content. I've shared a few guides on how to do this on my YouTube channel, and I'll have more soon. The third letter is S for show up on video. Like I said, people are hungry for provably human content. Nothing is better than showing up on video. I truly believe every business owner should become a content creator and start making videos. It's the easiest way to make content, it's the highest performing content, and it's the only way to truly build trust online. So how you do this is up to you. If you're comfortable pulling out a camera and just talking, then short form is great. If you like to be a little bit more prepared than doing long form videos, maybe with like a gamma app presentation to keep It simple can work really well, but I think for a lot of business owners, the easiest way is just going on podcasts. Host does all the work. You get a long form video, you can cut it up into shorts. But however you do it, you get videos for all the social media platforms, and you get transcripts. And that brings me to the last letter T. Turn each video into 10 pieces of content. So one, do you have those transcripts? You're going to dump them into those AI. Workflows I mentioned in the letter A. And then each video becomes a YouTube video, a TikTok video, an Instagram reel, a Facebook reel, an X post, a LinkedIn post, a Reddit post, blog post, a newsletter. And training data. And I say training data because I truly believe the next phase of this is when AI agents become more important than websites. And if you want your AI agent to be chosen by chat, GPT or Gemini, you're going to need a lot of unique data. And this is the easiest way to generate it. And that's the whole point of the system, is to very efficiently generate high quality content that is


ta. And this is the easiest way to generate it. And that's the whole point of the system, is to very efficiently generate high quality content that is perfectly positioned for the future of the internet. For example, you could do one or two podcasts a month, and with a couple hours of work each week, you're producing about 100 pages of content online. Content that can rank in search engines. But More importantly, content that's being digested by large language models, so you're more likely to get recommended in the future. And that's my first time sharing the system, so let me know what you think.


So I think the AI optimization industry is officially here. I'm gonna tell you what I mean by that, and then I'm gonna share some tools and resources to help you keep up with this. So everyone in digital marketing, especially SEO, has been talking about AI optimization or GEO or AEO. I still don't know what we're gonna call it yet, but we've been talking about it for a while. But just in the last few weeks, it has really gained a lot of momentum. While a lot of people have found hacks and tricks for ranking in AIs over the last few years, what I've started noticing in just the last few weeks is true agreement on some common best practices. I have some other videos talking about those, and I'll keep making videos like that. But what feels new in the last few weeks is a lot of prominent people comparing notes and finding that there's a lot of agreement about what's actually working right now. And the other reason I think that the AI. Industry is officially here is that we have had a flurry of new tools coming out. Just in the last 30 days, I've been able to find over a dozen new tools that track your visibility in these AI. Models. Now, to me, tracking visibility is less important than figuring out the sources these models are using. So I've been talking with a developer who's building a tool like that. And I'm really excited to see what he does. I'll keep you posted on that tool. Cause I think if we could see the sources these AI are referring to when they make recommendations about what business you should buy from, that'll really help us optimize for the AI results. So if you haven't been keeping up on AI optimization until now, I think you get a pass. But this is the time to jump on the wagon. So I'm gonna give you 1 podcast you should be following and 2 tools you sho

AI optimization is officially here and it's moving FAST. Tested 20+ new tools - here's what's actually working right now 👀 #AIOptimization #SEO #MarketingTools #DigitalMarketing #AISearch

AI visibility / tooling
LLM source mapping


il now, I think you get a pass. But this is the time to jump on the wagon. So I'm gonna give you 1 podcast you should be following and 2 tools you should be paying attention to. I actually think the best podcast for AI optimization right now is Hubspot's podcast Marketing Against the grain. It's the only podcast I've found where the hosts are actually keeping up with things in real time. And of the 20 or so tools I've looked at, the two that look the most promising are X funnels and brand light dot AI. Now, none of these tools are fully formed yet. They're all essentially demos. So when you're looking for a tool right now, you should be looking for a company that is paying attention and keeping up. And those two are the ones that impress me the most. But this is all rolling out in real time, so if you have resources or tools that I'm not mentioning here, let me know.


If you're looking for inspiration for what to make videos on, do this. Use any SEO tool and see what your competitors are ranking for. You'll very quickly find ones that relate to you. Make the video on that keyword, then add it to the caption in your video platform. TikTok Instagram reels. They only use captions. If it's YouTube, put that keyword you found in your title. So the keyword in your title and the keyword in your description, plus a longer description. Now what you've done is you've gotten topics to make content on, and the videos that you made can also outrank your competitors. Video is ranking very well on Google now.

If you're looking for inspiration for what to make videos on, do this. Use any SEO tool and see what your competitors are ranking for. You'll very quickly find ones that relate to you. Make the video on that keyword, then add it to the caption in your video platform. TikTok, Instagram Reels, they only use captions.  If it's YouTube, put that keyword you found in your title.  So you have the keyword in your title, then the keyword in your description, plus a longer description. Now what you've done is you've gotten topics to make content on, and the videos that you made can also outrank your competitors. Video is ranking very well on Google now. #marketingstrategy #seotips #instagrammarketing #tiktokmarketing


If you're moving between digital agencies, there's a worrying trend that we're seeing that I want you to keep a close eye out. For now, no digital agency or marketing agency or probably any business is happy when they lose a client. The right way to do it is take it on the chin and say, you know what, whatever the reason is, I've lost this client and move on. Unfortunately, there are quite a few digital agencies out there that are totally unethical and dodgy. And what they try to do is sabotage the account before handing it over to the new agency. One of the most common things that I've seen in the last few months is messing up the conversion action and reporting that. What happens is that the new agency automatically looks like they're doing so much worse than they actually are. I had a situation like this a few months ago that a client in Canada, the agency that they were dealing with, took out some of the telephone tracking numbers and change one or two things in the Google Analytics. So in the first few days of us taking over, the client phoned and had a heart attack there saying, what is going on with my conversions? Luckily, we still have this client and now taking legal action against that other digital marketing agency.

Don’t Let Your Old Agency Sabotage Your Handover When switching agenc...


Tons of people are reporting Google is deindexing their pages. At the same time, AI overviews are making websites get less clicks. At the same time, Google is hardcore cracking down on AI content despite promoting their own. While all of this is happening, people are shouting from rooftops that Google is dead. Here's what's really happening Google is only deindexing pages most webmasters themselves say are bad. AI overviews are 99% targeting informational searches. Transactional searches are unaffected. Cracking down on AI content makes it easier for honest businesses doing SEO. As for Google is dead, AI has point five five % of all desktop activity, whereas Google has 10.55%. Ignore the noise. Focus on searchers who know what they want and are searching for a brand that will give it to them. This. This is transactional SEO. Transactional SEO is safer, easier, faster, more reliable, and higher converting Google transactional SEO to see for yourself or learn it at compactkeywords.com.

Tons of people are reporting Google is deinindexing their pages. At the same time, AI Overviews are making websites get less clicks. At the same time, Google is hardcore cracking down on AI content despite promoting their own. While all of this is happening, people are shouting from rooftops that Google is dead. Here's what's really happening. Google is only deinindexing pages most webmasters themselves say are bad. AI Overviews are 99% targeting informational searches. Transactional searches are unaffected. Cracking down on AI content makes it easier for honest businesses doing SEO. As for Google is dead, AI has 0.55% of all desktop activity, whereas Google has 10.55%. Ignore the noise. Focus on searchers who know what they want and are searching for a brand that will give it to them. This is transactional SEO. Transactional SEO is safer, easier, faster, more reliable and higher converting. Google transactional SEO to see for yourself or learn it at compactkeywords.com. #bottomoffunnelseo #transactionalseo #seotips #searchengineoptimization

Indexing / content quality
Transactional SEO / AI Overview impact


So a lot of people are wondering right now when is ChatGPT going to beat Google? Or when will traffic to ChatGPT surpass Google's traffic? Now if you've been seeing these comments online that no one uses Google anymore, you might have thought this already happened. But no, Google still gets more traffic. However, it does seem like Google's traffic is slowly falling while ChatGPT's is quickly rising. And so a lot of people are making predictions about when ChatGPT will pass Google. For example, the SEO. Expert Kevin Indig used similar web data to predict that this will happen in 2030. However, keep in mind that ChatGPT is only one large language model. Google is also pushing their AI very hard, as are other players like anthropic and Deep Seek. So if you're wondering when you should start caring about showing up in AI more than traditional search, you have to factor all of these in. And that's exactly what Semrush did in their prediction. And they predict that L L M traffic will surpass search traffic in the middle of 2026, about one year from now. But also, not all traffic is created equal. From early data we see that traffic from these large language models is much more likely to convert into paying customers. People just trust the recommendations they get after a long conversation with ChatGPT. Than they do from a typical Google search. So what We should really care about is the point at which it's more valuable to be recommended by large language models than it is by traditional search engines. And that point might only be about six months away. Let's also consider that these optimization efforts, whether it's SEO or AI optimization, is a long term project. While you typically can get some quick wins in the first month, it really starts to pay off after six months, a

AI will beat Google by 2026 but the real shift is happening in 6 months. You should've started optimizing months ago 😅 #AIranking #SEO #ChatGPT #Marketing

AI referrals / conversion quality
AI traffic forecast


optimization, is a long term project. While you typically can get some quick wins in the first month, it really starts to pay off after six months, a year, or more. So when's the right time to start caring more about AI. Results than traditional search engines? Probably like six months ago.


I've just audited a Google Ads campaign and the client has blown over $2 million because they were using broad match keywords. I audit Google Ads accounts all the time, but this specific campaign that I just looked at was probably the worst I've ever seen. They told me that they're very honoured and very lucky because they got chosen by Google to have a Google rep build their campaign for them. This Google rep was an expert in campaigns and experts in accounts and they trusted him completely for over 2 years. What he told them was, guys, please, we must use broad match keywords. The results were terrible. Like I said, they've wasted over $2 million in the last few years on Google Ads by just using broad match. Broad match keywords will kill your campaign that you're gonna get irrelevant clicks for words that are absolutely not at all relevant to your website. When you're doing a Google Ads campaign, rather, deal with an expert who knows what they're doing and is looking out for your best interests and not for Google's. If you're worried about the performance of your Google Ads campaign, reach out to me at top, click dot c, o dot z, a or drop a comment and I'll get back to you.

Broad Match Keywords Kill Google Ads Accounts Broad match might look ...


This is the best way to learn SEO yourself. The moz on Page Grader. Put in your URL, put in your keyword, click analyze. The tool tells you everything you did wrong with your page. You wanna make your page rank for the keywords you put in? Here's what you need to do. Add it to the page title. Here's where you should use it. Use it in the URL, put it in the alt text. Here are the things that you're doing well. You can view them like this. All factors at once and it gives you a 0 to 100 score based on this. You follow these things, it'll help you a lot to rank number one on Google for the keywords that you want for all the people who say SEO is dead. This also helps you get recommended with ChatGPT. It's not the whole equation, but if you're just starting, it's gonna help you learn fast. More SEO tips at compactkeywords.com.

This is the best way to learn SEO yourself. The Moz On-Page Grader. Put in your URL, put in your keyword, click Analyze. The tool tells you everything you did wrong with your page.  You wanna make your page rank for the keyword you put in? Here's what you need to do. Add it to the page title, here's where you should use it, use it in the URL, put it in the alt text. Here are the things that you're doing well.  You can view them like this, all factors at once, and it gives you a 0 to 100 score based on this.  You follow these things, it'll help you a lot to rank number one on Google for the keywords that you want.  For all the people who say SEO is dead, this also helps you get recommended with ChatGPT. It's not the whole equation, but if you're just starting, it's gonna help you learn fast. More SEO tips at compactkeywords.com.  #seotips #seohacks #searchengineoptimization #digitalmarketing

AI visibility / on-page basics
On-page SEO


You're missing loads of SEO basics that can make the biggest difference to where you're showing up on Google. Your heading 1 is the most important on page element, and every page should have one. Your homepage doesn't have one at all. Should be something like Liverpool airport transfers or 24 hour airport taxis in Liverpool. You also need to create individual pages for each of these services. This is not gonna cut it. A local business, you also wanna show up in the local map pack results. The businesses that dominate these results have hundreds of reviews. I can't find you anywhere in this list, probably because you've only got 19 reviews despite being in business for over three years.

Replying to @Mark McCarthy You're missing some key SEO for beginners stuff on your website and Google My Business profile that will make the biggest difference to your local SEO once you put it right.   #localseo #googlemybusiness #seoforbeginners #seotips #seoaudit #seobasics #seo101 #searchengineoptimization

Local map pack / reviews
Local SEO / service pages
On-page SEO / H1


It occurred to me yesterday that most small business owners are sleeping on what's probably the biggest opportunity in digital marketing right now. And I'm gonna tell you what it is, and then you're gonna say, nope, nah, that's not for me. But please, just hear me out. Podcasting. Now, I don't mean running your own podcast. I think we all know the world has too many of those already. I mean being a guest on other people's podcasts. And I know this sounds painful and cringe worthy and, like, a huge waste of time, but please, just let me walk you through why this is so valuable. First of all, for most podcasts, this only takes about 15 minutes to one hour of your time. The podcast host has to do most of the work, of course, and you get to tap into their audience. Now, of course, you're not gonna be going on Joe Rogan, and maybe this podcast host doesn't even have much of an audience. Still worth it. Pretty much all podcasts now happen over video calls. Do you know how hard it is to get a decent video for social media for the average small business? You do one podcast, you have 10 short form video clips and one long form video you can post. But of course, the host is also gonna post it to all their platforms. And it's common courtesy to link back to your website every time they post it. Do You know how hard it is to get natural back links for small businesses? And finally, you now have the transcript of the podcast, which is gold today. Using AI, you can easily turn that transcript into a high quality blog post and a series of social media posts. Now you've spent an hour of your time and you've done what would have otherwise taken dozens of hours or thousands of dollars. But wait, who's gonna watch you on their podcast anyway, right? I had no idea how easy this is, but I s

Small business owners are missing the biggest marketing opportunity rn 👀 1 hour = weeks of content + backlinks + new audience. Who's ready to try podcast guesting? #smallbusiness #MarketingHack #PodcastGuest #ContentCreation #BusinessTips  This is the link I mentioned in the video, but honestly, it only occurred to me after I decided to make this video. You should do it with or without my link: https://www.podmatch.com/?ref=17496142850241119c2ed8227

AI repurposing / transcripts
Podcast guesting / content leverage


taken dozens of hours or thousands of dollars. But wait, who's gonna watch you on their podcast anyway, right? I had no idea how easy this is, but I signed up for podmatch.com. I'll put a link in the description. It is an affiliate link because they give everyone an affiliate link. That's not why I'm making this video. Just go to the website if you don't want to use my link. This seems like the one service everyone is using to get matched using AI to the right podcast. It's a small monthly fee. I just signed up this week. I already have a handful of podcast scheduled, so I'm now recommending this to all my clients. I really feel like it's the highest leverage marketing activity you can engage in in 2025. You need to get yourself out there. You need to build a personal brand. This is the easiest way to do it.


You wouldn't let your teenage son do your tax returns, so why would you let them recreate your website for you? This is exactly the conversation that I had with a client this week. We have been running the search engine optimization and their Google Ads for just over a year. We've put a lot of effort into the search engine optimization. We've done onsite SEO. We've done backlinking and we've done blogging. We really have put in a great effort and the results have really started to grow. But this what happened. They got the young teenage son who's into websites to totally recreate a website for them without telling us. They've lost all the SEO rankings. They've lost all the pages that were doing well on SEO for them. They've lost their page titles. They've lost their page descriptions and they've lost their blogs. The SEO literally has tanked. That's besides the point that the website just looks terrible. Now. The point is, and I still can't get my head around this because I see it so many times, you wouldn't let your teenage son or a family member or a secretary just play around with something as important, let's say, as your tax returns because the potential negative outcomes could be so serious. How could you let them play with your website, which is generating you so much business and so much leads? Now, just think about that for A second. Your website and for that matter, your Google Ads, your SEO. And your social media brings in a huge amount of money for you. It is a serious matter and it should be treated seriously.

Your Website and Marketing Are Not a Hobby Your website and marketing...


Music.

#searchengineoptimization #localseo #seoaudit #googlemybusiness #technicalseo


Two weeks ago, OpenAI and Anthropic perplexity and other leading AI companies have started referencing LLMS TXT when crawling sites. This is Google Search's relations guy. He gives Google Search best practices to people who have websites. He just said a few hours ago, for what it's worth, no AI system currently uses LLMS TXT. So somebody is lying. It's either Google, these AI companies, or the company that's reporting on them. But it's worth noting, if you look at all the big SEO companies you see if they have an LLMS dot TXT, every single one says 4:04. So for all the FOMO about taking time to make one, I'm saying it's too soon. And by the way, the 5 second toggle on LLMS dot Txt solutions will only confuse LLMS more than help them.

Two weeks ago, OpenAI, Anthropic, Perplexity, and other leading AI companies have started referencing LLMs.txt when crawling sites. This is Google Search's relations guy. He gives Google Search best practices to people who have websites. He just said a few hours ago, for what it's worth, no AI system currently uses LLMs.txt. So somebody is false…  It's either Google, the AI companies, or the company that's reporting on them. But it's worth noting if you look at all the big SEO companies, you see if they have an LLMs.txt - every single one says 404. So for all the FOMO about taking time to make one, I'm saying it's too soon. And by the way, the five second toggle on LLMs.txt solutions will only confuse LLMs more than help them. #searchengineoptimization #seotips #seohacks #generativeengineoptimization


This is my ChatGPT prompt for coming up with perfect YouTube titles. If you want to screenshot the prompt, you can do it now. I have my transcript below. Let's see what I get. The podcast is on a very obscure discovery in search engine optimization. I have why Google is de indexing pages after 130 days and how to fix it. The hidden indexing rule. What happens if Google doesn't crawl your page for 130 days? Honestly, all of these are strong. I usually just pick the first one. It's good enough. I've been doing copywriting for 15 years and ChatGPT's titles are better than mine. Then for the full thing, say the title that you choose, write give me the disc and you get a pretty good description.

My personal prompt for generating high-performing YouTube titles using ChatGPT. If you're a content creator, marketer, or just someone who wants to optimize their videos for clicks, this is a game-changer. We dive into a real example based on a podcast episode about a little-known SEO discovery: what happens when Google doesn’t crawl your page for 130 days. Some of the title options I got back include: - Why Google Is De-Indexing Pages After 130 Days (And How to Fix It) - The Hidden Indexing Rule: What Happens If Google Doesn’t Crawl Your Page for 130 Days I've been a copywriter for 15 years - and honestly, ChatGPT's titles are better than mine. In this walkthrough, you'll see how I get not just titles, but great YouTube descriptions too. #chatgptprompts #chatgpttips #youtubemarketing #buildinpublic


Digital marketing is changing, the way companies do business is changing. So I just want to share one way I'm changing how I do business I think it's just gonna be better than how we've done it in the past. Essentially I'm open sourcing my business processes. So you've probably heard of open source in software development. The idea is that you make all of your code public and you let other people contribute to it. So the benefit is that you get hundreds or thousands of software engineers working on one project and finding ways to make it better. And in return all these software engineers get access to your code. So you don't have to pay anyone, they get free code. Everyone wins. I'm starting to do the same thing with my business processes. I think this would work for a lot of businesses. Finding other people that are doing what I'm doing, which is essentially feature focused SEO and I'm giving them access to all of my SOP's and all of my internal documentation. And in return I'm just asking that they provide feedback and any ways that they think I can improve my processes. Now it's not truly open source cause I am picking right now who I bring in, I wanna open it up to dozens or hundreds of people that do what I do. And there are a few advantages to this one. Of course I get a huge team of people. Thinking about how we could do things better. But also I develop a network of partners that can help my clients, and I can truly know that we're all on the same page about the best way to deliver this service. So I just wanna put the idea out there in case there's anyone that's interested in joining me or any businesses who might benefit from open sourcing their own processes. And I know the open source community is gonna hate me for using the term that way, but that's the bes

I'm giving my business secrets to competitors and it's making us all better 🤝 What would you share? #OpenSource #BusinessTips #SEO #marketing#Collaboration


benefit from open sourcing their own processes. And I know the open source community is gonna hate me for using the term that way, but that's the best metaphor I can come up with.


Are you struggling to contact your leads? I've dealt with hundreds of different customers and a common problem that people tell me is that they struggle to call back the leads that have shown an interest in their business or services. Now, in my opinion, there's three different reasons why you're struggling to get hold of your leads. The first one is how you're trying to contact them. If you are just trying to phone them back, you are going to struggle. If you are anything like me and probably about 90% of the people that I've ever spoken to, no one answers phone calls from phone numbers that they don't recognise. So if the only way that you are getting hold of your leads is by phoning them on a number that they don't recognise, you are going to struggle. Perhaps try whatsappting them, try smsing them, try emailing them. The next biggest reason why you're struggling to get hold of your leads is the time lag. 78% of b to B customers will go with a vendor that calls them back first. Responding within the first minute increases your leads by 391%. Responding within five minutes is 20 times more effective than responding after 30 minutes. I've seen these stats firsthand. You can't expect a lead to be there for three days. Then you call them and think they're still waiting for you. Specifically, if the need is urgent, you have to get on them quickly. Finally, the third Reason why you might not be able to get that lead is that the lead might not be right to begin with. A lot of times people are not really sure what they're responding to. Perhaps your messaging is different to your offer. I personally don't like Facebook lead ads because people just press and they don't even know what they're answering to. If you and your business are getting leads, please follow some of these

3 Reasons You Are Struggling to Get Hold of Your Leads If your leads ...


because people just press and they don't even know what they're answering to. If you and your business are getting leads, please follow some of these steps. I guarantee you, you will reach more of your leads and you will close more of them.


This website is making two really common SEO mistakes. First is choosing a totally unoptimised Shopify theme. It's producing a load of duplicate and unnecessary headings. This text only needs one H1, but it's got three, and these just don't even need to be wrapped in headings. Let's look at your top ranking keyword. This is your page, which, to be honest, is really light on information. This is the site ranking number one. The reason why they're ranking is all of this information here plus optimised headings.

@CaptainMooncat your site’s making two SEO mistakes that are holding back your rankings.  The Shopify theme you’re using creates duplicate headings across every page, and the content on the page barely supports your top keyword. I’ve broken down what needs fixing so you know exactly what to work on. #seoaudit #shopifyseo #digitalmarketing #marketingtips #searchengineoptimization

Content depth / ranking comparison
Shopify SEO / heading structure


SEO is changing quickly as AI eats up more and more search traffic. So I just wanted to go over one specific tactic that is changed at our agency so you can see an actual example of AI optimization that you might be able to apply for your own business. So as you might know, one of the biggest factors for ranking in Google has always been backlinks, which is just another website online linking to your website. This is still a factor for ranking in Google and it is still a factor in AI results. There's some speculation about whether or not it'll always be a factor in AI results, but I think we can at least say that it's less important in AI than it is in traditional search engines. But what we know is important in these AI results are mentions of your company. And a mention is just that. It's the name of your company in text on another website. Now, these have had a little SEO value for a while, but not nearly as much as a link. But what we're seeing in AI is that these mentions might be even more important than a link, and it is way easier to get mentioned online than it is to get linked to. So how does this change how we approach SEO or AI optimization? Well, previously, one of the first things we would do is part of an SEO campaign is Identify all the websites that we want to get a link from. So there's lots of methods to do this, but one example is a link intersect, where you look at all the websites linking to your competitors that aren't yet linking to you, and then you go and try to get a link from each of those websites. Now, we're still identifying these link opportunities, because links do still matter, but we're actually spending even more time looking for mention opportunities. Now, sometimes these are one and the same, but there's one new tactic that shows a

AI just changed SEO forever. Here's what we're doing differently at our agency 🔥 #SEO #GEO #AIOptimization #AI #DigitalMarketing #SearchOptimization #MarketingHacks

Entity mentions / AI visibility
LLM source mapping / mention hit list
Risk/avoid / AI visibility spam
Top-X lists / AI citations


ctually spending even more time looking for mention opportunities. Now, sometimes these are one and the same, but there's one new tactic that shows a lot of promise. Start by making a big list of all the types of questions someone might ask ChatGPT, or Gemini when looking for a product or service like the one you're offering. Then type these questions into the smartest models, which right now is going to be ChatGPT. 0 3 and Gemini 2.5 Pro. And we're not so much concerned with which companies they recommend. We're more concerned with the websites they look at to make those recommendations. So typically, next to each recommendation, they will list the source of their recommendation, and if not, you can just ask them a question like, why did you recommend this company? We then collect all of those sources into a big spreadsheet, and that becomes our mentioned hit list. What you notice pretty quickly when you're doing this is how terrible a lot of these sources are. So this might change over time, but a lot of times you're seeing low quality websites, social media posts by people with very few followers, or very commonly content on the company's website itself recommending them. It seems like ChatGPT's favourite source are top X lists. So this could be something like top solar panel companies in Las Vegas. And it doesn't even seem to mind if the list is posted on the company's own website or on some obscure social media channel. And so naturally, this has LED to a lot of spam. Just spamming social media posts and cheap press releases and blog articles wherever people can. Now, I don't think this is a sustainable practice. The internet couldn't handle it if it was. Ultimately, I think as these AI. Models get smarter, they'll get better at sourcing from reputable websites. Th


internet couldn't handle it if it was. Ultimately, I think as these AI. Models get smarter, they'll get better at sourcing from reputable websites. This might be one of the biggest opportunities we've seen in digital marketing. Eventually, people are gonna figure out the best practices and it will become overly saturated. Now is the time to take advantage of these new opportunities and start building some momentum before everyone else catches on.