Website building just got smarter and way better. Last week Wix launched Wix Harmony. It's a brand new type of website tool that it's almost like a type of a vibe coding website builder. And it's really quite amazing. You can tell the system what you wanted to do. So a lot of the times you don't need the skills, but the software itself can build what you wanted to do based on the instructions. It's very smart and it's very cool. I'm just starting to play around with it and so far I've been very impressed. Now a lot of people don't like Wix because of the limitations. So I think this new software is going to be a major improvement specifically for people that want to build websites themselves and don't have the skills. Go check out Wix Harmony and let me know what you think.

Wix Harmony blends AI-powered creation with vibe coding and full visu...


If you haven't heard of Claude Cowork yet, I think you will soon. If the large language model is like the invention of the computer, Claude Cowork is like the first personal computer. And I think it's gonna have as big an impact in the way we all work. In short, Cloudwork is a desktop app that has access to all the files you want it to have access to on your computer or in the cloud, and can also browse the internet. In other words, it can do literally everything a human can do on a computer. As long as you're able to articulate the task, Claude Co Work can handle it. Right now, it is a little slow and it does make mistakes, but it's already remarkably good. Good enough that when you see it in action, it's very clear that this is the future of work. I'm confident that by the end of 2026, we're gonna see OpenAI and Google respond with their own version of cowork. But as of right now, Claude has a huge lead. Claude has been focused on enterprise for a while now, where ChatGPT has always been focused on the consumer and Google's always been somewhere in the middle. More importantly, Claude understands that as all these models become more capable, it's not the intelligence of the model that matters most. Intelligence isn't the bottleneck. The bottleneck is what anthropic, the creators of Claude, refer to as the Harness the harness refers to the software that the large language model sits inside of. It's the scaffolding that helps these models overcome their typical shortcomings. Things like checking its work to prevent hallucination, remembering important context, and maybe the thing that Claude is best at, planning ahead and then adjusting that plan as new information arises. Claude Co worker is currently only available for Mac, but it will be coming to Windows soon. If yo

What is Claude Cowork? It's basically the first "personal computer" moment for AI. Does everything a human can do on a computer 🤯 #ClaudeAI #AITools #TechTok #Productivity


then adjusting that plan as new information arises. Claude Co worker is currently only available for Mac, but it will be coming to Windows soon. If you're on Windows like me, I recommend getting the Claude Chrome extension that will allow Claude to use your browser on your behalf. I've been using this to have Claude build the dashboards and Looker Studio for me, configure my Google Analytics, find the best person to contact at specific organizations and gather their contact details. Claude's also really good at building PowerPoint presentations, even in the web version. And now they partner with Microsoft to bring Claude into Excel. It's the first time I've considered switching from Google Sheets to Excel. It's incredibly good at understanding and manipulating spreadsheets. And by the way, Claude co work was built in 10 days using Claude code. It's crazy to think how good it could be by the end of 2026. I just think it's inevitable. Just like you couldn't imagine working without a computer these days, I think something like co work is gonna be mandatory.


If you're advertising on Google Ads or you're thinking about advertising on Google Ads, it's imperative to know what Google Ads advertising can do for you and what Google Advertising can't do for you. Here we go very briefly. Primarily at its core, Google text ads are the most popular one and what most people do. For example, a person goes on to Google and they type in the word plumber or accounting software or a lawyer. You have the opportunity for your text ad to appear. That type of advertising, text ads is based on keywords. In other words, it's triggered by a keyword that a person types in. The next type of way of advertising on Google is shopping ads. Shopping ads is also a variation of what a person has typed into Google that your shopping ads can appear. Now YouTube advertising and a display network is a little bit more complicated and it's not so straightforward. The way that it works is like this. You can select your banners to come up on millions of different websites that Google have arrangements with in their display network or your ads or your YouTube video ads can come up on YouTube. Now you have a variety of different targeting methods. You can target people by their age. You can target people by their past search history. You can target people by the type of niche or the different type of websites or YouTube advertising that you're going for. What Google Ads doesn't allow you to do is target people by their occupation, by their race, by their family status, by a whole variety of things that social media advertising usually allows you to do. What sometimes happens is this, that people have a misunderstanding what Google Ads is and also maybe what social media is and maybe that it's all bundled together. They'll say, I only want my Google Ads to appear to

You have to understand what Google Ads can do and what it can’t do. S...


g what Google Ads is and also maybe what social media is and maybe that it's all bundled together. They'll say, I only want my Google Ads to appear to a business owner who owns a plumbing business that's got 10 staff that's based in Sandton. And we say to them, look, Google Ads doesn't allow you to do that. Again, if you don't understand what Google Ads is and what Google Ads is not, you're just gonna get frustrated and you're also gonna have false expectations out of the Google system or the agency that is running the Google Ads on your behalf. I think sometimes what happens as well is that agencies that have got very little experience are promising the world to people saying, yes, Google Ads can do that. You have to be honest with yourself. And as an agency, you should be honest with your clients to tell people, yes, Google can do this for you, but no, Google Ads can't do that for you. My point is like this, don't try do what Google can't do for you. There's so many good things that Google can do, but just know what the expectations and the limits are.


You can't do GEO without doing SEO. GEO, AEO, AI SEOвЂ¦ actually really wish we would just agree on one thing and stick with it, because it's driving me nuts. None of it is separate to SEO. Same strategy that we were doing for SEO is what's working for AI search engines, too. We've got clients who we've been working with since before ChatGPT was launched and the content that is doing the best on AI search engines was published before ChatGPT was launched. we do ai SEO as well now. Come to us for AI SEO. We're so modern. They should have been following the strategy that works for AI search engines way before now. If someone is specifically trying to sell you any type of AI SEO service, and they're saying it's different from normal SEO they're specifically focusing on ChatGPT. Run.

AI SEO vs SEO - let's get into it. Or SEO vs GEO, ChatGPT SEO, AEO...  whatever you want to call it. Here's what you need to know about website SEO for traditional & AI search engines in 2026. #AISEO #GEO #ChatGPTSEO #websiteseo

GEO and SEO relationship
Risk/avoid / AI SEO vendor claims


This is insane. Go to Google Search Console, click performance, then search results. Toggle on average position. Scroll down to queries, filter by position. Is greater than 3, change rows per page is 500. You don't even have to export. Copy everything, paste it into Claude, use the prompt. My business is this. Give your business. Give me keywords that are valuable, have clicks impressions that I'm already close to ranking for if I optimize better. Prioritize by low hanging fruit. God will give you your keywords prioritized right there. Pick a keyword that looks good to you, find it on the page, click your keyword, Google Search Console will show you the page that is ranking for it. all you have to do is use that keyword exactly high up on your page. This tells Google you are more relevant to that valuable keyword so you show higher for it. When you're done, submit the updated page in this bar at the top of Google Search Console. Click request indexing. That tells Google to look again at your page so Google can see your change and learn. My SEO method that targets specifically paying customers, users and warm leads at compactkeywords com.

This is insane. Go to Google Search Console. Click Performance, then Search results. Toggle on Average position. Scroll down to Queries. Filter by Position is greater than three. Change rows per page to 500. You don't even have to export. Copy everything. Paste it into Claude. Use the prompt: “My business is this, give your business, give me keywords that are valuable, have clicks and impressions, that I'm already close to ranking for if I optimize better. Prioritize by low hanging fruit.” Claude will give you your keywords prioritized right there. Pick a keyword that looks good to you. Find it on the Google Search Console page. Click your keyword. Google Search Console will show you the page that is ranking for it. Now all you have to do is use that keyword exactly high up on your page. This tells Google you are more relevant to that valuable keyword so you show higher for it. When you're done, submit the updated page in the bar at the top of Google Search Console. Then Click Request indexing. That tells Google to look again at your page, so Google can see your change. And learn my SEO method that targets specifically paying customers, users, and warm leads, at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #performancemarketing

AI-assisted SEO analysis
Indexing / page refresh
Search Console / low-hanging fruit


I talk to business owners everyday about how they're using AI, and one thing that they all have in common is they feel like they're getting left behind. And in a sense, we're all getting left behind. I spend all my time learning about AI and how to show up in AI search, and I'm getting left behind. And that's because the technology is just moving too fast for anyone to reasonably keep up with. The question is not if you're being left behind, it's where you're being left behind. There are a million things you can do to improve your business with AI, and it's hard to know where to start. I'm seeing a lot of businesses sink a lot of time into building AI systems that will probably be replaced by software within the next few months. But there is one application that I think every business should be looking into right now, one very effective use of AI that isn't being replaced anytime soon, and that's building what we call a brand ambassador for your company. This is a project set up in ChatGPT, Gemini, or Claude that understands everything there is to know about your brand. It can accurately speak on behalf of your brand, answer questions about your company, draft content, write social media posts, help brainstorm strategy. We create these for all of our clients, and once it's set up, it can make everyone on your team much more efficient. I've been building these for about two and a half years now, and I'd like to tell you what I've learned so far. To start, I recommend feeding it all of your website copy and then running Deep Research in ChatGPT or Claude to collect all the information available about your brand. Next, I recommend having Claude organize all that information and identify any gaps in the understanding. You can then ask it to create a questionnaire to fill in

Everyone's getting left behind with AI. The real question is WHERE to focus. Here's the one project actually worth building 👇 #AIforBusiness #SmallBusiness #AITips #Marketing

AI operations / brand knowledge base
AI project structure / retrieval
AI QA / iteration
Brand memory / information gaps


mmend having Claude organize all that information and identify any gaps in the understanding. You can then ask it to create a questionnaire to fill in all of those gaps and record you or someone else from your organization answering those questions. And feed that transcript back in the cloud and have it organize all the information. I recommend dividing that organization into about a dozen separate documents, and then in the project instructions, you can define each document and when to refer to it. This helps a model pull in only the information that's relevant to the respective prompt. What you're then gonna find when you start using this is that it's pretty good, but it's not great. It's gonna get things wrong. It's gonna misrepresent your brand. The key is to keep iterating. Take note of everything it gets wrong, then pass that feedback back to the project and ask if you need to update one of the existing documents or add a new document. You do this enough times, and eventually you have a brand ambassador that can actually represent your brand. So this does take a lot of effort, but it's well, worth it. And I think that's why every business should be working on this right now.


As we know with Google depending on the location that you're in the Google results look different. Now obviously if you have a website that serves different parts of the country or different countries itself you have to know how your Google results come up in those specific spaces. Now for me for example, I've got clients from all over the world literally in every city imaginable so I need to know how the Google results show up for them. Now in the past I've tried V P N's and I've used other tools but some of those tools No. 1 come with a cost and No. 2 they have limitations I recently came across a website that has got none of that. I don't need to use a VPN and I don't have to pay for anything and also there are no limitations. The U R L is Valentine Dot app. This website is really amazing. Now the way it works like this the first thing that you have to do is put in that keyword that you want to see the result for. The second thing is select the language of the person that you think is going to be searching then finally choose the GEO location be as specific as you can press enter and you're going to see in the new window how that Google result comes up it will show you the result as if you're in that city and now this is great. You're Going to see if there are Google Ads. You're going to see the s E. O. Results and so much more. I've been using this tool for quite a while and it really just is amazing. Go check it out yourself and let me know if it helps you.

Valentin.app lets you see Google search results exactly as users see ...


Google penalties are now becoming permanent. Breaking reconsideration requests are now getting rejected left and right. A reconsideration request is if you break the rules, you ask Google to review your fixes. By hitting Request Review you are asking Google to reconsider you. In the past, companies that broke the rules with SEO could ask for forgiveness. They could get it. Now getting stone cold rejected. Manual actions are becoming semi permanent. Somebody else. It's no longer about anything on the site, it's about the perception of engaging in spammy techniques. This is a major change in search engine optimization. If you're considering doing a shortcut that you think might be against the rules, give it some careful thought before you start. If it is against the rules, you might not be forgiven.

Google penalties are now becoming permanent. “BREAKING: Reconsideration requests are now getting rejected left and right.” A reconsideration request is if you break the rules,  you ask Google to review your fixes by hitting request review.  You are asking Google to reconsider you. In the past, companies that broke the rules with SEO could ask for forgiveness. They could get it. Now, “Getting stone cold rejected.” “Manual actions are becoming semi-permanent.” Somebody else, “It's no longer about anything on the site, it's about the perception of engaging in spammy techniques.” This is a major change in search engine optimization. If you're considering doing a shortcut that you think might be against the rules, give it some careful thought before you start. If it is against the rules, you might not be forgiven. #searchengineoptimization #digitalmarketing #googlemanualaction #googlepenality


Getting suspended absolutely sucks. It is a total nightmare. You never know why Google suspended you and most people don't know what they need to do to get unsuspended. This is the situation I was in when White Sparks Google Business Profile got suspended. But getting unsuspended isn't that big of a deal if you know what you're doing. And here are the steps of what we're gonna go through. you have to determine why your Google Business Profile was suspended. Second, you have to fix whatever the problem was with your Google Business Profile. Third, you have to prepare an appeals package. 4, you submit that appeal. 5, you just wait for Google's response. Ideally, you knocked it out of the park the first time. And then 6, if your appeal gets denied, you can appeal again. If your second appeal gets denied, Google will tell you that you're kind of out of chances. But don't worry, not all hope is lost. There is another thing you can do and I'll talk about that a little bit later in the video.

Suspended Google Business Profile? I reinstated Whitespark’s Google B...


AI search is still a brand new industry and those of us who are focused on how to get recommended by large language models like ChatGPT and Google's AI mode are learning as we go I've been doing my own experiments and learning from others for the past few years now I'd like to share a few things I've learned and talk about one thing that I think a lot of people are still getting wrong I know a lot of people are thinking AI SEO is the same as SEO I've been doing SEO for 17 years and yes a lot of it is the same but we're gonna focus on what's different cause that's where the opportunity is so how does AI search work someone goes to ChatGPT or Google's AI mode they type in a prompt and then the large language model is going to perform a series of searches this is often called the query fan act from those five to 12 searches it's going to retrieve about 100 pages and then it's going to cite about five to 10 of them and then the final response to the user is going to be a summary of those cited pages along with any primary bias it had before doing a search and so if you want the large language model to recommend your brand you need those pages that it's citing to recommend your brand and that's all undisputed and I think anyone who's paying attention would agree with that assessment now I would argue that most SEO's are not in fact paying attention but those of us who are understand that if you want the large language model to recommend you you need to be recommended by those cited pages and so the strategy seems obvious right identify the pages that are being cited and then find some way to get a recommendation for your brand on those pages problem is that's really hard to do typically we can easily get a recommendation on about 20% of these pages these are like commonly ci

The best way to do GEO? Stop chasing pages that already rank. Create content that REPLACES them. Most SEOs have this backwards 🔄 #GEO #AIsearch #SEO #ChatGPT #marketingtips

AI recommendation / cited-page recommendations


on those pages problem is that's really hard to do typically we can easily get a recommendation on about 20% of these pages these are like commonly cited Reddit threads directories without too much competition and pages from your own website after that you're lucky if you can get a recommendation on 5% of these highly cited sources and this is the mistake that I think most people in the Geo space are making right now they're putting about 80% of their efforts into getting recommendations on these pages however there's a much easier way instead of targeting the pages the large language models are already citing it's much easier to just create new pages that are better optimized to what the large language models are searching for and just replace those pages that the large language model is citing with your own pages and then you can place the recommendation yourself the easiest way to do this is to create articles on your own website you can also post articles to third party platforms like LinkedIn or medium you can create your own third party websites and put content there or find websites related to your industry that are willing to post content in exchange for money or a reciprocal recommendation from your website trust me after about six months of banging our heads against the wall we now spend about 80% of our time creating content for our clients and only about 20% trying to get recommendations on pages that are already being cited


The other day the Google system sent out a bulk email to all the advertisers. The email was very exciting and wow, it looked amazing. It said drive better conversions automatically. All you have to do is click one or two buttons and the changes will happen on your behalf. Now at a glance, it looks amazing. All I have to do is press some things and the system will work for me. But take a look at this a bit deeper. If you click on that to apply, now you gonna go to the auto suggested settings in Google Ads. Now I've mentioned it in a previous video, but most of these automated suggestions again are not for your benefit. They are for Google. If you look at them in a bit more detail, Google are telling you is to change all your keywords to broad, just to automated bidding, go on all the networks and a whole lot of other things. Again, all of these things have to be studied in depth, but to just let Google system automatically do these things for you is a recipe for disaster. So please don't just follow what Google tell you blindly. A lot of it is for their benefit and not for yours. If you want to enable or pause something, you have to know what you're doing, you have to study up on it and if you don't know, you need a professional to show you the way.

Don’t accept everything Google Ads emails and systems tell you. Recen...


Don't say A say V A spreadsheet for marketers turns into the spreadsheet for marketers. Don't say help, say how we help you make a podcast turns into it's how you make a podcast. Don't say alternative. Say replaces an email. Alternative inside your company turns to Slack, replaces email inside by your company. This is insane. I've been testing if donating to stripe Climate affects signups. Preliminary data suggests that it does, especially at 5% and 10% donations. 0% donation gets 3 signups. 1% donation gets 3 signups. 5% donation gets 9 signups. 10% donation gets 10 signups. That's the Halo effect. Cognitive bias that claim positive impressions of people brands products in one area positively influence our feelings in another area. Cognitive biases are so crazy. IKEA stores are deliberately placed on the outskirts of cities. The extra effort to get there incentivizes customers to make the most of their trips. The sunk cost fallacy. Look at this difference in conversions. These are the results after removing the free trial switching to Google off which eliminated fake accounts. Dramatic. The left digit bias lift cutting the price of a journey from $15 to 1499 had the same increase on consumer demand as from 1599 to fifteen dollars. Just like the copywriting at the beginning. Small change, huge effect. Replace yesterday's outdated SEO method with the purchase intent SEO method. It gets recommended by AI at contact keywords com.

Don't say A, say The. “A spreadsheet for marketers” turns into “The spreadsheet for marketers.” Don't say Help, say How. “We help you make a podcast” turns into “It's how you make a podcast.” Don't say Alternative, say Replaces.  “An email alternative inside your company” turns to “Slack replaces email inside your company.” This is insane: “I’ve been testing if donating to Stripe Climate affects signups.  Preliminary data suggests that it does, especially at 5% and 10% donations.” 0% donation gets 3 sign ups. 1% donation gets 3 sign ups. 5% donation gets 9 sign ups. 10% donation gets 10 sign ups. It's the halo effect, a cognitive bias that “claims positive impressions of people, brands, products in one area positively influence our feelings in another area.” Cognitive biases are so crazy. IKEA stores are deliberately places on the outskirts of cities. The extra effort to get there incentivizes customers to make the most of their trip. This is the sunk cost fallacy.  The left digit bias. Lyft cutting the price of a journey from $15 to $14.99 had the same increase on consumer demand as from $15.99 to $15. Just like the copywriting at the beginning, small change, huge effect.  Replace yesterday's outdated SEO method with THE purchase intent SEO method that gets recommended by AI at compactkeywords.com #digitalmarketing #copywriting #marketing #conversionrateoptimization


Some of you are putting way too much trust in your web designer when you absolutely shouldn't, because they're gonna tank your entire site's rankings just quickly of context, SEO Specialist, but I'm also a web designer. I do know how to do these things, and I'm telling you that the majority of web designers do not. Actually makes me feel abit sick whenever anybody says to me that they've got a web designer doing something new with their website and they haven't got someone in charge of the SEO on board. Even more so tell me that the web designer has got it all under control, because I just don't believe it. some things that I've seen by web designers who claim that they know all about SEO. One web designer redesigned the whole site and removed all of the headings from it. Rankings tanked almost immediately web design went live, and the last that person was still trying to recover it 9, 10 months later. Another one I've seen is a web designer who decided to completely restructure the URL's and how all of their categories and products work. We're talking like 7,000 products. They didn't do any redirects for this. Any research into any SEO Benefits from doing particular way. Luckily, they came on board with us just before this went live. We noticed it. And we were able to rectify, but they did see a drop in rankings. It's just that we were able them back. Had they not brought us on board. I don't know if they would still be here. I've got a ton of stories like this, common theme in all of them is that the web designer, they never own up to doing anything wrong. They always make out like they know what they're doing, but they don't. This isn't me saying that web designers absolutely can't know anything about SEO, because I would be a huge hypocrite to be saying that. What I

You’ve got to stop trusting that your web designer knows how to do SEO. This is one of the fastest ways to lose anything that currently ranks on Google.  Website SEO and website design are two entirely different skill sets.  Just like you wouldn’t expect your SEO specialist to know how to code.  You should ALWAYS have an SEO specialist on a new website project, whether that’s a new website launch or a website redesign if you want to rank on Google, AI search, etc. or you have existing website rankings you want to maintain.  Take this from an SEO specialist who has seen some absolute nightmare website launches and huge drops on organic search traffic. It can take months to recover from, if you manage at all.  #websiteseo #googleseo #seospecialist #webdesignseo

Migration SEO / redirects
SEO-safe redesigns
Technical SEO / headings


don't. This isn't me saying that web designers absolutely can't know anything about SEO, because I would be a huge hypocrite to be saying that. What I am saying is you cannot assume web designer does. And if they say they do, you need some kind of evidence that they actually do. Save yourself the trouble. Bring in someone that actually knows about SEO, because it is gonna be worth so much more to you than the headache when your web designer messes this up.


Ads are coming to ChatGPT. Let's talk about if you as a business should be running ads on ChatGPT and why. I think Google will be the real winner in all of this. Apparently these ads will only be in the free version of ChatGPT, and they'll show up as clearly labelled sponsored ads below the LLM response. Apparently there's also going to be an $8 a month version that gives you all the benefits of the $20 a month version, but also still shows you ads. The announcement, of course, is wildly unpopular. Apparently 64% of users say they'll stop using ChatGPT altogether. Of course, most of those users won't stop using ChatGPT, but some of them probably will. I'm sure this is why Sam Altman had said he'll never run ads in ChatGPT. But those servers don't pay for themselves. ChatGPT has slowly begun inviting advertisers to their ads beta program. I haven't seen the platform myself yet, but let's talk about whether or not it's worth running ads. Almost every time a platform first launches their ad campaign, the ads are severely underpriced. This is because the platform already has a bunch of inventory, but people are slow to start running ads. They either don't know yet that they can run ads on that platform, or they're waiting to see how it goes for other advertisers. Now that being said, I don't think I've ever seen an ad Platform as hyped as ChatGPT's ads are, so it's possible this could be an exception, but my guess is early advertisers on ChatGPT are gonna get a very good rate. However, currently I think people are way too focused on ChatGPT ads and not nearly focused enough on Google's AI ads. You might have missed the news articles showing that Google is already experimenting with ads in their AI. Mode results. And that's because it's not really news. Right? We all expecte

Everyone's hyped about ChatGPT ads but Google's AI ads might be the real play. 20 years of ad experience vs. playing catch up 🤷♂ #googleads #chatgpt #marketingtips #googleai

AI ads / early inventory
AI ads / latent demand targeting
Google AI ads / distribution advantage


ticles showing that Google is already experimenting with ads in their AI. Mode results. And that's because it's not really news. Right? We all expected Google to run ads in AI Mode, so unlike ChatGPT, they're not gonna have the same P. R problem. But Google also has two other huge advantages over OpenAI. One is obvious they have 10 to 20 times as much distribution as ChatGPT. The other is that they have a much more sophisticated ad platform. Google has already spent over 20 years figuring out how to do ads. Now people will point out that Google ads have become overpriced. And it's true, competition and a little bit of greed on Google's part have driven up the price of ads. But it's like that old joke no one goes there anymore, it's too crowded. Google Ads is still the most effective short term marketing channel for any business that has customers that search specifically for the types of products and services they carry. And these ads in AI. Mode introduce a brand new category of targeting for the first time ever, you'll be able to target people who don't even know to search for the type of product or service you offer. Now, matching searchers who are in need of your product to your ads is gonna be much more complex than just simple keyword matching. But it's a problem that Google has already been working on for several years. Jesse Bitt's just playing catch up.


If you're running a Google Ads campaign and you're not really doing that well, here are some settings that I want you to change straight away that I almost guarantee you will help you improve your Google Ads account. This is all that you have to do in your Google Ads account. Hover over recommendations and on the right hand side you gonna see something that says auto apply settings. Now when you go to these auto apply settings you gonna see most times that all of them are selected. Yes, they've all got ticks. Now when you dig deeper into these auto plus settings unfortunately a lot of these changes are not made for your benefit. They're made for Google Ads benefits for Google themselves. Now for whatever the reason is Google are more concerned about getting clicks to your website and not the conversions. I'll make a video for another time that I'll go into all these auto plus settings and what they mean but for now all you have to know is that a lot of these settings are just going to burn through the budget of your account. They're really not going to do well for your account and really you're not going to see any improvement by keeping majority of them on. What I want you to do is go deselect all of them now then press save and it's as simple as that. Your Google Ads account should be performing better if you want An audit on your Google Ads account, either DM me or email me at info at topclick dot c o dot z a. You'll be glad that you did.

Turn off auto-apply suggestions in Google Ads for better performance....


So my final link link is a link to a Youtuber video with Andy Crestedina talking about how to make a an AI clone of yourself using a custom GPT gppt, which is something that I've meant to do for ages. Um, I stopped using uh ChatGPT apart from the world's burning. I'm just over that now. Ah, been using Gemini more. I don't think it is possible to build a custom Gemini, but tell me if I'm wrong. Um, it's something that I meant to do for ages for the purpose of making a Claire um, that I could go and ask questions to and it would help me write little sound bites of content based on everything that I've produced courses, yeah, uh blog posts, my website, interviews I've done and then I can also talk to it and tell it things and it would use my tone of voice. Um, and I haven't done it and I really like um, Andy Crestodina's 1. He's always really great at uh giving you all the details for the prompts. He doesn't like skimp. He he say, so say some important things into it. He's like, this is what you need to say. You know what we really need more Claire Carly's in this world. So we need to, you should make like 10 copies of this Claire Carly clone clone Claire multiple times and then we could ask Claire any questions about local SEO Google Business Profiles. It's A good idea.

Have you ever wanted to clone yourself so you could get more done? Tu...


You're tired of seeing Reddit in ChatGPT? Exclusive YouTube overtakes Reddit as a go to citation source on AI search. YouTube has eclipsed Reddit as the leading social source for large language models. Go to ChatGPT, put in your prompt, copy what comes after forward, slash C, right click inspect. Go to network, paste in what you just copied. Click refresh. Click the orange brackets with what you just copied. Click the response tab. Search this for queries. Now you can see exactly what ChatGPT searched the web with. Notice how it is using 3 different searches for one prompt? Your prompt is not the exact search that it does. Take this language, use it on YouTube. Make videos targeting the searches that ChatGPT is doing. Take these searches, use them in your video titles, in your video descriptions. Talk about them extensively in the videos if clear direct solutions. This helps you get cited in AI search. YouTube is the most clicked website in Google, right behind Reddit. Now it is the most cited source on AI search as well.

If you're tired of seeing Reddit in ChatGPT… “Exclusive: YouTube Overtakes Reddit as the Go to Citation Source on AI Search.” “YouTube has eclipsed Reddit as the leading social source for large language models.” Go to ChatGPT, put in your prompt. Copy what comes after /c/. Right click, inspect. Go to Network. Paste in what you just copied. Click refresh. Click the orange brackets with what you just copied. Click the Response tab. Search this for queries. Now you can see exactly what ChatGPT searched the web with. Notice how it is using three different searches for one prompt. Your prompt is not the exact search that it does. Take this language, use it on YouTube. Make videos targeting the searches that ChatGPT is doing. Take these searches, use them in your video titles, in your video descriptions, talk about them extensively in the videos, give clear, direct solutions. This helps you get cited in AI search. YouTube is the most clicked website in Google, right behind Reddit. Now it is the most cited source on AI search as well. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI retrieval research / ChatGPT queries
YouTube / AI citations
YouTube SEO / AI search terms


Topical authority for SEO has become more important than ever before. In December 2025, Google ran its last core update of the year. And with that core update, they've given greater emphasis to topical authority. In order to rank, you can no longer just put one blog article that's copied and pasted from AI that is a standalone. No, Google don't like that anymore. You have to show topical authority. By topical authority, you have to show Google and the reader that, No. 1, you understand the problem that people have. You understand the core topic of the website that you're writing about. You have to understand the blog that you're writing about. Show real expertise, be original when you're showing topical authority. Your blogs have to be written in a systematic way. You can't just write one blog relating to something and another blog totally unrelated. You should be writing for topical authority, showing the user and Google that you are the expert in everything, having internal linking, have a structure to your blogs. By doing topical authority, this is the way that you're going to rank for s E. O in 2026.

In 2026, improving SEO means focusing on topical authority. Google re...


You need to get ready for Google's new AI driven ask a question feature on Google Maps. Google just have this Q&A section where anyone could ask a question. They've replace it with this AI driven thing. And your takeaway is that you must start feeding the bot with all all the possible information about your business and that's across your Google Business Profile on your website in your reviews. There's so many areas. Miriam Alice just wrote an excellent blog post about this where she talks about the new feature, everything you need to know about it. You can read about it on the whitespark blog.

Now that the AI-powered AAQ* feature is replacing the Google Business...


Google Shopping is unbelievable, but a lot of people still don't understand that in order to trigger your ads, you have to optimise your shopping feed. Now it's important to know that your products show up on Google Shopping not by keywords as in normal Google Ads, but it is feed driven. In other words, the way that your products get shown and get shown more is how well you have optimized your feed. Now when we're speaking about shopping feed optimization, there are a few things that you can do and you should do. No.1, your product title is your most important. Have you got your keywords done correctly in that product title? No. 2 is your product description. No. 3 is your image. No. 4 are the attributes. Have you put in all the attributes for that product? All these things can make or break a shopping campaign. If you have done shopping optimisation well and you continuously have to do it, that is how you're going to win at Google Shopping. If you're currently doing Google Shopping and you're struggling with it, drop me a DM or email me info at topclick dot c o dot z a and let's try help you with your Google Shopping campaign.

Google Shopping Ads optimization begins with the shopping feed Rememb...


Somebody needs to hear this. These are the silent killers of startups no one dares to admit. 1. The experts curse. Being an industry expert becomes the biggest liability. You solve yesterday's problems. You know too much to see new patterns. 2. The 90 day death clock. Days 1 through 30, vision leads. Days 31 through 60, you need validation. Day 90+, still no validation. You're already dead. You don't die when money runs out. You died three months ago. 3. Reality distortion. Debt. Every Assumption equals debt. Every we know better equals interest. Every delayed user test equals compound interest. Most startups are bankrupt before they're broke. 4. The competence trap. More competence equals more procrastination. Building becomes an escape from selling. You're perfecting code instead of getting feedback. This is death by beautiful products that nobody wants. 5. Time perception disorder. Soon equals never. Perfect timing equals fear. The market is not ready equals we're not ready. While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose comfort over truth. Planning over testing. Knowing over learning.

#onthisday somebody needs to hear this


If you doubted for a second, it's hard to get podcast bookings, do this. Go to AIPodcastMatcher.com, fill out a profile, fill it out completely. Put in a video trailer, have a thorough about section. Use guest tags, put in images, give an introduction, give ideas for podcast episodes. You can speak on questions you're always ready to answer. Previous podcast episodes you've been on if you have some. The platform uses AI to match hosts who want guests on their shows with guests who wanna go on shows. It will use everything in your profile to give you 3 matches a day. Here's an example of a host inviting me on her show. Hi Edward, love your story and all your experiences. We would love for you to be on our live podcast to talk about the following and everything fun in between. If you choose to message hosts, you have a match with yourself. This is a great opening message to send. Hey, you game? A lot of the times the response I get looks like this I am game. I'm interested in your work and would love to discuss AI and TikTok with you. Everyone thinks you need to send long email pitches to get on podcasts. It's 2026 and you can use AI to match you with hosts who want guests on their shows.

If you doubted for a second it's hard to get podcast bookings, do this. Go to aipodcastmatcher.com. Fill out a profile, fill it out completely. Put in a video trailer. Have a thorough about section, use guest tags, put in images, give an introduction, give ideas for podcast episodes you can speak on, questions you're always ready to answer, previous podcast episodes you've been on if you have some. The platform uses AI to match hosts who want guests on their shows with the guests who want to go on shows. It will use everything in your profile to give you three matches a day. Here's an example of a host inviting me on her show. “Hi Edward, love your story and all your experiences. We would love for you to be on our live podcast to talk about the following and everything fun in between.” If you choose to message hosts you have a match with yourself, this is a great opening message to send. “Hey, you game?” A lot of the times the response I get looks like this. “I am game. I'm interested in your work and would love to discuss AI and TikTok with you.” Everyone thinks you need to send long email pitches to get on podcasts. It's 2026 and you can use AI to match you with hosts who want guests on their shows. #digitalmarketing #personalbranding #growthhacking #publicrelations


Google just announced a huge change to how search is gonna work. Let's talk about how this will affect SEO and how businesses get found online. The change is called personal intelligence. It actually came to Gemini about a week ago, but now it's coming to Google's AI mode. Essentially, whenever you perform a search, Google will look through all the data they have on you. They'll look through your emails, your workspace files, your browsing history. They'll find any data that's relevant to that search to personalize the results to you. Now that sounds like a huge privacy violation. Don't worry, it's opt in only. You have to allow Google to do this and you might be thinking who would hand over all that data to Google? But of course Google already has that data and I think when people see the results, they're gonna be happy too. Google has already said they won't be using your data to train their AI systems and while some people won't be willing to trust them, I think it's inevitable that this is going to affect the search results in a big way for a lot of users and you might be thinking, yeah, but it's only AI mode. This isn't gonna affect the main search results page but I actually think very soon AI mode will be the main search results page. Google has made it very clear that that is their intention. I've been saying this will happen by the end of 2026. But seeing how hard Google has been pushing AI mode just in the last few weeks, I think it's probably coming sooner based on early demos and reviews. I think personal intelligence could be the thing that makes AI mode more useful than traditional search, even with the all too frequent hallucinations. So what does this mean for s E O and businesses that are trying to be found on Google? We'll have to wait and see how quic

How Google's Personal Intelligence changes SEO—keyword research is dying and AI mode is coming faster than you think 👀 #SEO #GoogleAI #DigitalMarketing #AIMode

GEO strategy / influence or replace sources


oo frequent hallucinations. So what does this mean for s E O and businesses that are trying to be found on Google? We'll have to wait and see how quickly personalisation is adopted but I think it's clear that results are getting more and more personalised. I think the biggest impact this has on traditional SEO is things like keyword research and rank tracking are becoming even less relevant than they already were. It continues to make less and less sense to try to rank for specific search terms. Most effective method for increasing your visibility online in the future is just to understand how these large language models work. How do they structure their search queries? What kind of websites do they trust? And what kind of content do they most often cite in their recommendations? This is what we track and pay attention to for all of our clients and understanding this allows you to influence or replace those sources of information that the large language models are using to determine if they recommend you or your competitors. SEO is not dead, but it's changing faster than ever and with those changes come big opportunities. It's like the early days of s E O. All over again.


I've been doing digital marketing for nearly 20 years now. When we speak about digital marketing, we speak about all these cool and exciting things such as s e. O, Google Ads and social media. But the one important thing to remember about digital marketing, no matter how awesome and how excited I get about it, digital marketing cannot fix a bad business. When I'm speaking about bad businesses, there's a variety of things. Obviously, there's bad products, there's bad services, services and products that are not in demand, bad delivery times, bad management, and most importantly, cashflow problems. The role of digital marketing is to bring people to your business, bring people to your website that they're gonna call you, bring people to your website that they're gonna buy the products. But if the underlying business is not doing well of there are major problems with it. No matter how good your digital marketing is, no matter how good your agent is, no matter who you're dealing with, they can't fix the underlying problem. That's for the business owner to deal with. If your business is good and it's performing well, digital marketing will help with it. If your business is not doing well and it's not a great business model, it's going to be very difficult for digital marketing to do magic for you.

Google Ads, SEO and social media ads can’t fix a bad business. If the...


If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large language models love to cite YouTube far more than any other video site. Now doing YouTube well takes time and commitment, but there are a few easy ways that you can take advantage of YouTube. One is just to target the same search terms that you would target with vlog posts. Most YouTubers are not focused on search terms because it's a small percentage of YouTube views that come from search. There are likely hundreds of relevant search terms with no competition on YouTube and simply making a video with that term in the title will let you show up not just in YouTube search, but also on Google's main search results page. And more importantly, this is one of the easiest ways to influence the response from large language models. Now I recommend you or someone in your business being featured in this video, but probably the easiest way to make these videos is just to take a blog post you've written and put it into Google's NotebookLM. It'll automatically create a PowerPoint style presentation video for you that's surprisingly good. Now in our experience, these videos will typically fall flat on a brand new YouTube channel, but they'll typically do well on an established one. And if you're gonna make videos for YouTube, you might as well publish them to all the other platforms as well. The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who too

Facebook Groups are getting cited by AI almost as much as Reddit and nobody's talking about it 👀 Part 11 of my AI Search series #AISearch #SEO #MarketingTips #GrowthHacking

Facebook groups / AI citations
Multi-surface SERP / cross-posting
Reddit / AI citations
Risk/avoid / community posting
Risk/avoid / Reddit spam
Video production / NotebookLM
YouTube / search-term videos


The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit. There's two ways I recommend using Reddit, and neither of them include creating a bunch of fake accounts and spamming. If you enjoy using Reddit, just be an active member of relevant communities, post helpful comments, and when it makes sense, mention your brand without being overly promotional. Once you've earned some karma and learned the rules and the relevant subreddits, you can even make some of your own posts. I think doing this is completely worth it for its own sake. You'll likely get customers directly from Reddit, but it's not the best use of your time if you're trying to affect the large language models response. That's because large language models aren't reading every post on Reddit. If you track relevant prompts in your industry, you'll find that large language models tend to cite the same posts over and over. Again, and they tend to be posts that are 6 months, a year or older. So you can have a much greater impact by just leaving comments on those few posts that are often cited. Just make sure to mention your brand explicitly and how you could be the solution to the posters question. And it helps if you use an active Reddit account with some history. Otherwise you might be setting off some spam triggers. And the last platform you should be paying attention to is Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses.


Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses. In my experience, at least for business related prompts, Facebook groups cited almost as often as Reddit and some industries cited more often. Now we don't post to Facebook groups on behalf of our clients. So I don't have as much experience there. But my advice would be similar to that of Reddit. Make sure to mention your brand and what it does explicitly and try not to piss off the group you're posting in. This is Ben AI Search Factor No. 11 from Kevin Indigs Growth Memo Newsletter. This ends the 11 part series. I recommend going back and watching number one.


SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends. August 2025. Here's a post from a couple of months ago that blew up. Calling it now, SMS will be the hot new direct channel in 2026. Talking to lots of founders who are launching a texting service or doubling down on SMS now. The barrier to entry is still somewhat high. It's a good time to start before the channel gets flooded. SMS is a channel where you can reach your audience with no intermediaries, and unlike email, it's not yet completely saturated.

SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends, August 2025. Here's a post from a couple of months ago that blew up. Calling it now, SMS will be the hot new direct channel in 2026. Talking to lots of founders who are launching a texting service or doubling down on SMS now. The barrier to entry is still somewhat high, it's a good time to start before the channel gets flooded. SMS is a channel where you can reach your audience with no intermediaries. And unlike email, it's not yet completely saturated. #smsmarketing #digitalmarketing #marketing #growthhacking


If you want your brand to be recommended by ChatGPT or Google's AI, it's not enough that the models are finding you. You need to give them a reason to recommend your brand. You need to brag about yourself. Most of the current advice about AI search visibility is around being cited. You want the models to find your content and site it in their response. And yes, this is important, but it misses an important step. Just because the model is citing your content doesn't mean it's recommending your brand. So when you're creating content on your website or on third party websites that you hope will be cited by large language models, you need to explicitly mention your brand and the reasons that you're the best choice. Let me explain the simple way we do this for our clients. For every piece of content we create, whether it's a page, a blog post, a social media post, we explicitly mention the brand near the top. You might think that because the model is on your website or your social media channel that it knows that it's your brand's content. It doesn't. You have to say your brand's name and say it in a way that presents you as the solution to the problem this person likely has based on the context of the page. So for example, in a blog post, we'll always start by immediately answering the question implied by the topic. And then in the very Next breath, we'll say something like here at a, B, C Solutions, we help blank do blank. But like I said at the top of the video, it's not enough to just mention your brand. You need to brag about yourself. The best ways to brag about yourself are with a number or some kind of award or recognition. I recommend picking two such data points and mentioning them right after you present your brand as the solution. If you're doing this on a third

ChatGPT might be finding your content but not recommending your brand. Fix: say your name, then brag (numbers, awards). Every. Single. Time. #AISearch #ChatGPT #SEO #MarketingTips

AI recommendation / explicit brand positioning

Third-party content / subtle brand mentions


ion. I recommend picking two such data points and mentioning them right after you present your brand as the solution. If you're doing this on a third party site like Reddit, you might need to be a little bit more subtle. But if this is your own website or your own profile, you should be bragging every chance you get.


I must tell you, I have a giant crush on Claude. For those of you that regularly watch my videos, you've noticed that I mention Claude more and more. It's really so great to use. I've been using a lot of the AI models, specifically ChatGPT and Gemini for quite a while and I only recently started using Claude. For me, it is so much better. One of the things for me that makes Claude so much better, it's its memory. When I mean the memory, it seems to continue and easily continue discussions that I had with it from a while ago. So for example, the other night I was on Claude on the app and I was brainstorming some things. Then the next morning I said, Claude, remember what we were speaking about last night? Said yes straight away and I'm back in that conversation. With regards to chat, G P t and specifically Gemini, the memory really just isn't that great now. I'm always on the run and I try to think fast and act fast. So this memory from Claude really saves me time and it just can keep my momentum going. Let me know your thoughts. Do you also love Claude like I do?

Claude’s memory finally solves the “AI forgets everything” problem Mo...


Hey, here's a local SEO tip that your grandmother just felt bad about. You know, some businesses on Google, they have that like 3, 60 view. Some people ask, does that impact rankings? And not directly. I don't think it impacts rankings, but it's a really good thing to do. And I'll tell you why. I think that when you have those on your profile, you're gonna get more engagement, more stickiness. People will be likely to click on it, explore your location. It's kind of a nice thing from that perspective. But I also think about it from the perspective of if you have a nice place, then when you have those 3, 60 views where like you kind of, kind of travel through the location, you get to show customers what it's like to be there. If you have a nice place, that might encourage them to come to your place. So, uh, tell your grandma that you should get that on your Google Business Profile.

Does the 360° view on Google impact local rankings? Short answer: not...


The 3 local SEO tips that I recommend to absolutely everyone, because without them, you just aren't gonna rank higher than your competitors. The first thing you need is the right category. This is way more important than what you put in your bio or your services because it establishes what you do as a whole and it's the biggest keyword you're giving Google about what to rank you for. As an example, Webhive Digital is a marketing agency, so we do a load of different marketing services. I don't wanna put down web designer as the category, even though it's something that we do, cause then it limits what we can reach. Instead we wanna have marketing agency as the category in our services we can have web design, SEO, PPC, the idea? No. 2 is your location. This absolutely has to be where you want to rank. That location's proximity to the searcher plays a really big part on how high you show in their search results. So if you're trying to target Leicester but your address is in Birmingham, you're not gonna show up. And the third is your reviews. You might think that if you've got 300 reviews and let's say your rating is 4.5 stars, and your competitors have got 50-100 reviews each, that that means rank No.1 But that is not the case. Competitor has got 50 reviews, but 5 stars, they're actually more likely to rank above you, to work on these in tandem, where you have as many reviews as possible, but they're all as positive as possible. Ideally, all 5 stars. The final part of that component is getting people to mention the services and what you have done for them in the review. Those things are like huge votes of confidence from your customers because you are actually offering the services you say you do, and they are in the locations that you target. Anything else on your profile

3 local SEO tips that are non-negotiable if you want to rank on Google Maps, because local SEO strategies are often made more complicated than they need to be.  Get these 3 things right on your Google Business profile (and yes, it does include prioritising your Google reviews) and you're already miles ahead of your local SEO competition. #GoogleMapsSEO #LocalSEOTips #GoogleBusinessProfile #LocalSEO

Local SEO / GBP category
Local SEO proximity
Local SEO / review content
Local SEO / review quality


customers because you are actually offering the services you say you do, and they are in the locations that you target. Anything else on your profile is secondary. The three things that you need to get on top of 1st.


If you want to get recommended by ChatGPT or Google's AI mode, it certainly helps if you rank well in traditional search results. And this is because these large language models use a search engine. When someone goes to ChatGPT or Google's AI to ask for a recommendation, the first thing it'll typically do is a series of searches in a traditional search engine. And the response from the model is more or less a summary of the pages found in those searches. As long as you rank well in traditional search, you'll show up in the AI responses. And while there's a lot of truth in this, it really misses the Mark. So let's talk about how traditional search engines work and why your ranking in these search engines isn't the entire story when it comes to AI visibility. And for the sake of time, I'm gonna give you the super simple version. There are many factors that determine your ranking in search engines, but those factors could be broken into three categories. Most importantly, the content on the page needs to be relevant for what the person is searching for. However, for most searches, there are going to be many relevant pages. So Google needs some way to determine which ones are the most authoritative. The primary factor used to measure authority is called PageRank. PageRank is determined by the quality of the links pointing to the page you're trying to rank and the quality of a Link is determined based on how many links away it is from the most authoritative websites on the internet. And the third category is user behaviour. Google will pay attention to which websites people click on after they perform the search and whether or not they go back to the search results and click on another page. Google uses this behavioural data to determine if your page satisfied the searcher's

ChatGPT doesn't search the way you do. It runs hyper-specific queries with almost no competition. That's your opportunity 👀 #AISearch #GEO #SEO #ChatGPT #MarketingTips

AI retrieval / long-tail query fan-out
AI traffic / conversion rate
Content scale / hyper-specific pages
GEO vs SEO / traditional rankings
PageRank / AI opportunity


not they go back to the search results and click on another page. Google uses this behavioural data to determine if your page satisfied the searcher's intent. Depending on how well Google feels your content is satisfied the searchers intent, they will move you up or down in ranking. Now of these three categories, two of them are actually very easy to optimize for relevancy and user behaviour are almost entirely determined to buy the content on your page and you have full control over the content on that page. PageRank on the other hand, it takes a lot of time and resources to build but here's a thing that I think is crucial to understand. PageRank is only important if you're trying to compete with pages that have more PageRank than you. So yes, if you're trying to rank for a very competitive term you're gonna need a high PageRank but here's why GEO is different. Large language model doesn't search for the same competitive terms that humans do. Large language models do something called query fan out where they'll take your prompt or search and do a series of more specific or what are called long tail searches. Because the searches are more specific, there's a lot less competition. In a lot of cases, the searches are so specific that there's not a single page on the internet targeting that exact term. So if you can track the exact queries that these large language models are searching for and the types of pages that they site, you can create hyper relevant pages that perfectly match search intent. And because you have no direct competition, PageRank matters a lot less. Now these pages aren't going to get hundreds of visits a month. They might get a couple visits a month. So for this to work, you need to create a lot of hyper specific pages, but the visits they get and the


month. They might get a couple visits a month. So for this to work, you need to create a lot of hyper specific pages, but the visits they get and the recommendations you get from large language models as a result and to convert at a much higher rate. Visitors from large language models convert at about eight times the rate as traditional search engines. So as long as you have a process for creating these pages efficiently, it's well worth it. So yes, PageRank and organic ranking still matter for AI visibility. It broadens the number of terms that your site can rank for. But AI search also opens up opportunity for lower PageRank sites to get visibility.


If you're using an agency or third party to run your Google Ads, I want you to be careful of this dodgy little trick that a lot of these agencies do. This is the way that it works. At the end of the month, the agency will give you your reports. Now they'll say to, yes, your leads are great. But a lot of the times what these agencies do and they haven't told you is that a lot of your budget they spend on your branded search terms. Basically a branded search term means that they'll bring on your own company name. Now with branded search terms, nine times out of 10 they're going to get the lowest cost per clicks and the highest conversion rate. Now the way that these agencies work is that they bulk your branded search terms with your non branded search terms and they say, wow, check how great your results are. But if you dig deeper into it and you split your branded search terms away from your non branded search terms, you'll see that the results are actually not that great. Now yes, there is a time to bid on your branded names, but that should only be a small portion of your budget. Again, what these agencies do by putting it all together, they wanna show you, wow, these guys are so great. Now again, what a lot of these agencies will do by bulking it altogether and not explaining it, To you. They're actually inflating the numbers though, saying your account is actually healthier than it is. I've audited so many accounts that when we split the branded campaign away from the non branded campaign, the results are actually terrible and people get quite a big fright. Just keep an eye for this. I would suggest you go search your company name and if you see that the ads are coming up over and over again and there was no bidding on your company name, you might be part of the scam

Some Google Ads agencies try to make their reports look better than t...


ompany name and if you see that the ads are coming up over and over again and there was no bidding on your company name, you might be part of the scam. If you need an audit on your Google Ads account, please DM me or email me info at top click dot c o dot zero.


This is the end of the video, I hope you enjoyed it. Thanks for watching. Don't forget to like, share and subscribe! You

Save these stats for the next time a business tells you they don’t wa...


This ChatGPT marketing trick should be illegal for how invasive it is. Go to Google Search Console. This is Google's own tool for accessing their search index. Connect your site to it using domain property if you haven't already. Go to performance, then search results toggle on average position. Scroll down to queries. Filter by position is greater than three. For keywords that have a good amount of impressions but you're not ranking high. Pick a keyword you like, click it. Google Search Console will show you the pages. You have a ranking for that keyword. Take the one that's most targeting the keyword already. Go to ChatGPT, click the plus, then click agent mode. Say to ChatGPT act as a Google Quality Rater. Give the keyword you found in Google Search Console. Give your site. Give your current ranking page which you found in Google Search Search Console. Say. Analyze the top 5 ranking positions. Explain why Google chose each of them. Why my page lost? Why my site is disadvantaged. Separate fixes into page level fixes content, user experience, intent site level fixes authority, trust, coverage. Prioritize what would move me fastest to the top three positions of Google. The agent will then make a virtual desktop. Literally go through all of this. It'll go through all your competitors pages. It will queue things heavily. Finally, it'll tell you everything you need to do to rank in the top three positions of Google so you get more clicks For the search terms of your our choice and learn my exact SEO strategy that targets specifically paying customers, users and warm leads that ranks on Google for your target search term for years and years and years that gets covered by LLMs at contact keywords com.

This ChatGPT marketing trick should be illegal for how invasive it is. Go to Google Search Console, this is Google's own tool for accessing their search index. Connect your site to it using Domain Property if you haven't already. Go to Performance, then Search Results. Toggle on Average Position. Scroll down to Queries. Filter by Position is greater than three. Look for keywords that have a good amount of impressions, but you're not ranking high. Pick a keyword you like, click it. Google Search Console will show you the pages you have ranking for that keyword. Take the one that's most targeting the keyword already. Go to ChatGPT, click the plus, then click Agent Mode. Say to ChatGPT, “Act as a Google Quality Rater.” Give the keyword you found in Google Search Console. Give your site. Give your current ranking page, which you found in Google Search Console. Say, “Analyze the top 5 ranking positions. Explain why Google chose each of them. Why my page lost. Why my site is disadvantaged. Separate fixes into: - Page-level fixes (content, user experience, intent). - Site-level fixes (authority, trust, coverage). Prioritize what would move me fastest into the top 3 positions of Google.” The agent will then make a virtual desktop, literally go through all of this. It'll go through all your competitors pages. It will QA things heavily. Finally, it'll tell you everything you need to do to rank in the top three positions of Google so you get more clicks for the search terms of your choice. And learn my exact SEO strategy that targets specifically paying customers, users, and warm leads, that ranks on Google for your target search term for years and years and years, and that gets covered by LLMs, at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #aiseo

AI-assisted SEO audit / competitor analysis


If you want your brand to be recommended in AI search like ChatGPT or Google's AI mode, then you need to be mentioned on third party websites, websites other than your own. Getting these mentions is commonly referred to as mention building, but people often get a few things wrong. So I'd like to take some time to talk about which mentions actually help you get recommended by large language models. First of all, it's important to understand that these large language models are not scouring the internet trying to find every mention of your brand. Instead, when someone goes to ChatGPT or Google's AI looking for a recommendation about the kind of product or service you sell, the model performs a real time search. It might retrieve 100 webpages and then look at about a dozen of them. So ultimately, it really only matters if you're mentioned on those dozen webpages. Now of course, the websites and pages that it sites will differ depending on the prompt. However, if you track a large set of prompts across these models, you will find that there tend to be a set of pages that are cited over and over again. These frequently cited websites and pages will differ greatly based on the industry. So you really need to be tracking the kinds of prompts that your customers are typing. The second thing to understand is that a large language model is not going to recommend you simply because You were mentioned on a website. The mention actually has to be a recommendation for your brand. Often the recommendation can be implicit, like you're showing up at the top of a listicle. This is the main reason third party reviews are so important. They help you rank at the top of these listicles. However, as I was saying before, you don't need to be getting reviews on every directory. There's probably

LLMs only look at about 12 pages when recommending brands. Are you mentioned on the right ones? #AIsearch #ChatGPT #SEO #MentionBuilding #MarketingTips

Risk/avoid / paid or reciprocal mentions


elp you rank at the top of these listicles. However, as I was saying before, you don't need to be getting reviews on every directory. There's probably one to three directories that large language models really like for your industry and you should focus your efforts there. For many industries, discussion forms like Reddit and Facebook groups are often cited, but again, it's typically the same threads and posts that are cited over and over again. So instead of just randomly spraying recommendations for your brand, you want to take a surgical approach. Leave helpful comments on those few threads that are actually being cited. And then in most industries, articles are going to be a big source of citations. This is typically the hardest place for you to get a recommendation. But I do think it's worthwhile to reach out to the author of these highly cited articles and ask what it would take for them to recommend you. Some of them are happy to do it for a hundred bucks or a reciprocal mention, and I think it's well worth it. This is the No. 8 AI search visibility factor from Kevin Index Growth Memo Newsletter. I recommend you go back and watch No. 1. We have three more to go.


Have you seen in your Google Ads accounts that sometimes there's a message that says low search volume next to your keywords? This is a very interesting topic and it's quite important that you understand it if you're doing Google Ads or you're interested in doing Google Ads. Basically what the status message means is that Google have said that there's low search volume, there's not enough searches. So therefore they're not going to show a text ad when someone searches that word. Now this is quite interesting and it's actually a bit mind boggling because as we know, Google Ads makes money when people click on ads. So you would think they would show ads for anything. Any word that you bid on, Google should show ads for it. But no, it doesn't work like that. This low search volume tells you that if people are not searching for that word enough, Google won't show ads for it. I'm not exactly sure for the reason but this is the way that it is. Now the reason why it's important to know is a few things is No. 1, a lot of times you want to bid on certain keywords and you say this is my top keyword. You might try it yourself or you might tell your agency. We see this often ourselves. So for example, people would give us a list of keywords and we go back to them and we say, look guys, unfortunately there's low search Volume for these words the ads are not gonna trigger and people don't understand it but unfortunately this is just the way that it is. Now when you have a low search volume keyword, something like in the example below, there are a few things that one can do No. 1, try search synonyms or different variations of the words to try see if there is search volume. No.2, but I wouldn't suggest this is go broad so for example, okay, there's not the word that I'm looking for bu

What is the low search volume notification in Google Ads? Google flag...


to try see if there is search volume. No.2, but I wouldn't suggest this is go broad so for example, okay, there's not the word that I'm looking for but let me just go broad and hopefully people will search what I'm looking for this is not the right approach because as we know with Google Ads people are looking for what they want. If you go broad usually people will come click on your ad, cost you money but they won't convert now sometimes what happens with certain b to B and very niche accounts and very niche businesses is that there's low search volume for all the type of words that a person has presented in that certain instance I would tell a person look at this specific time Google Ads might not be for you possibly we can try SEO or another approach is looking at social media perhaps LinkedIn, Facebook or Instagram if you can target correctly like I said, low search volume is a very specific type of message in your Google Ads accounts when you're doing your keyword selection keep an eye Out for words that have no volume. Because if you select those words in your accounts, you are going to get this low search volume message when you look in your keywords.


One of the things you can do in our White Spark local ranking grid software that I really love is that when you are creating a new grid you can actually customize the grid points for example, look at this business here if I set up a grid for them as 10 by 10 1 km I'm like well nobody is on a boat searching here so I can just go through there clean up all these grid points and then when I run the grid I'm gonna get a very nice grid that only really shows them where they rank in places where the humans actually live so I can just clean up all these grid points nicely like this this one's in the middle of a lake and I'll remove that one and there we go continue. Enter my keyword. Alright let's make those grids and I'll just run them once. Let's see it's running and then you get to see how you rank but you are not wasting credit or your money on grid points that don't matter so it's just really cool to be able to customize that grid. It's useful for over water if you are in a rural area and you're like I don't need to track over in that farmers field but I want to capture the whole sort of city you can set up your grid points however you want which is very excellent and there we go let's take a look. At these results, click this one and perfect. We can see that they are ranking quite nicely close to their location. Perfect. But we're not wasting any credits in this watery area. So that's just one of the nice little details and features that I think the team has done a very good job when they built the software. I remind you that everyone can sign up for a free trial. You get 200 credits. You can run these grids and test it out. We won't even ask you for a credit card. So give it a try. See if you like the tool. I think it's fantastic. One other thing to note, we actually tr

One of my favourite features in Whitespark’s Local Ranking Grids is h...


. We won't even ask you for a credit card. So give it a try. See if you like the tool. I think it's fantastic. One other thing to note, we actually track up to 100. You'll see this point here is 29. Every other tool on the market only tracks 2, 20. So we give you more data, beautiful reports, total flexibility on how you construct your grids. And if you leave a comment and say you heard about this tool from me and you DM me, I will give you an extra 200 credits.


The reason why your website isn't ranking on ChatGPT, or Google even though you've done SEO is because you're spending time on the wrong task. Speed optimisation, schema markup, indexing and other technical SEO Are meant to be low effort, one and done tasks, meaning that you're actioning one thing that improves the SEO On lots of or all of the pages on your site. But so many of you are spending a crazy amount of time or money on these tasks. Like speed optimisation, which requires a plugin like WP Rocket and maybe an hour of your time to set it up. Or implementing schema markup on your products, SEO Plugin should be doing for you on autopilot. Along with a load of other menial tasks like your sitemap automatically redirecting broken links and adding alt tags to your images. The average site really just needs two plugins, a bit of your time to set them up, and the occasional check in. That's like 95% technical SEO Done. Whereas parts 1 and 2 are where you should be spending the most time if you wanna get results.

How to do website SEO that actually works, because you're spending too much time on the wrong tasks, and that's why you're finding your website is not ranking on Google or ChatGPT. Part 3 of this website SEO for beginners tutorial is all about technical SEO. Don't think you know how to do SEO if you're following parts 1 and 2, because if you're making this SEO mistake with your technical SEO, you're still not quite getting it!   #websiteseo #googleseo #aisearch #seoforbeginners #technicalseo

Risk/avoid / overinvesting in technical SEO


One of the common questions that people ask me is if I'm worried if AI is going to make digital marketing companies like mine obsolete. The answer is no, not at all. I'll tell you why. Number one, with more and more people that are searching on AI models like ChatGPT, Gemini and Claude, you need SEO skills and you really have to know what is going on to get results on top of those AI models. Again, that's part of the services that we offer and the demand for that is growing and growing. The second thing, and this is important, I think AI will make digital marketing agencies that don't know how to use AI obsolete. We've embraced AI from the beginning. We use it in everything. We use it in our keyword research. We use it in our workflows. We use it in reports and it really has helped us tremendously. Again, I think AI has helped an agency like mine because I know how to use AI for the outcomes that I want. AI isn't just a magic button that you just press and it can read what you're trying to do. You have to know what to do. You have to know the prompts and you have to know the outcomes that you want. So no, I don't think AI is gonna make a digital marketing agency like mine obsolete. In fact, I think the opposite. I know that it's gonna make us thrive.

AI and digital marketing agencies in 2026. AI is not a threat to agen...


There's a huge reason you need to connect your social profiles to your Google Business Profile. Take a look at this post from Valentina Vasquez. She points out that Google is adding a special little tag that says today, spicy pork Burger. And where is Google getting that information from? Look at this. It's coming right from the Instagram post from this business. Here's another example. Today, quiz night. Where does that one come from? The Instagram post. What? This is really powerful and it really shows that Google is absolutely looking at the content on your social profiles and using it to understand your business. So you've got to connect your social profiles. You've got to be active on them. That is all fantastic data that we can clearly see Google is now pulling in and using to understand your business. So you gotta get on this.

If you still haven’t connected your socials to your Google Business P...


I have thoughts I would love to hear them so it's quite nice because we used to have lots of different justifications that we used to be able to lean into to score these justifications so we used to have the best I remember the Google post justification oh, well those were the days posts offers uh reviews services so we used to be able to like let's not say we used to be able to spam let's just used to say that we used to be able to mention relevant things in various different places to get that added visibility in the surf and then eventually Google got rid of them all apart from also we had used to have product ones and Google got rid of them all apart from um pulling in semantically relevant parts of reviews mostly so every once in a while you see the website mentions and then of course there's the provides provides traumatic brain injury that's one of my favorites is that from services? Yeah, pulls out of your services. Yeah. Okay. And all the personal injury law firms are just great at this traumatic injuries. It's cool to see another one and also we can't go a podcast without mentioning Claudia Tomea but obviously Claudia Tomina is flagging up that there is this um, often there's a new functionality that gets rolled it out in sort of restaurants and hospitalities so this seems to be an extension of that cause They were also bringing in featured posts from Instagram. So it's another one to look out for. And probably it's only in the US at the moment. Um, well, this is best bar Perth. Perth is not in the US. In the US it, is it not? Oh, yes. it's not like what we're so good at geography. Um, so interesting. I love it. I hope it rolls out and I hope that Google continues to associate the correct social profile with the business.

Did you see that there is a new type of local Justification?! In toda...


People search for Canva alternative. Canva is paying for an ad that says Canva, there's no alternative. So smart online design made easy. When people are searching for Basecamp alternative, Basecamp is paying for an ad. We don't want to run this ad. We're the No. 1 result. But this site lets company is advertise against us using our brand. So here we are, a small independent company forced to pay Ransom to a giant tech. Oh my gosh, that ad. Your brand name plus alternative is a very popular search. You. You can also target it with SEO on your own site. Have a page called forward slash alternatives. Put it in your footer. It looks just like this. Look at all these alternatives. This company is targeting its competitors. Plus the word alternatives. A lot of these pages rank on Google Free Time Hero alternative. But you can also make a page or yourself on your own site. You make your own alternative page on your own site. You can share your competitors but say how you are better than all of them. The alternative strategy is a classic search marketing strategy. It and so much more is covered in my SEO course at compactkeywords com.

When people search for Canva alternative, Canva is paying for an ad that says “Canva | There's No Alternative - Online Design Made Easy.” When people are searching for Basecamp alternative, Basecamp is paying for an ad, “We don't want to run this ad. We're the #1 result but this site lets companies advertise against us using our brand. So here we are. A small independent company forced to pay ransom to a giant tech.”  “Your brand name + alternative” is a very popular search. You can also target it with SEO on your own site. Have a page called /alternatives/, put it in your footer.  One company is targeting its competitors plus the word alternative.  A lot of these pages rank on Google. But you can also make a page for yourself on your own site.  You make your own alternative page on your own site and in the page you share your competitors, but say how you are better than all of them. The alternative strategy is a classic search marketing strategy. It and so much more  is  covered in my SEO course at compactkeywords.com #searchenginemarketing #searchengineoptimization #digitalmarketing #performancemarketing

Competitor comparison pages / purchase intent


I do Google Ads audits daily and so many times I see the most common problems. Take a look at this, for example. Here's a client. As you can see, they've got one campaign only called campaign one. Now the first problem is just looking at this campaign one, you should be labelling it so at least you know what you're doing. When we look deeper into it, you can see they've only got one air group. Again, that tells me that's a problem. Number one, you haven't labelled it, so you don't know what you're looking at. Number two, there's no ways that you can put all your services into only one air group. If we go look on the keyword level, you'll see over here what they've done is that they've bunched all the keywords together in one ad group. There's a few problems when we look at these keywords. No. 1, you can see all these keywords on broad. If you look over there, you can see that there's low quality score on some of these keywords. What Google are telling us is that there's a problem because you are bidding on keywords that are going to the wrong landing page. And the next thing that we look over here is they've got one ad. Now again, what is happening is that you got a multiple list of keywords and different keywords, but you got one ad that's trying to speak to all those different keywords and It's only going to one landing page. Again, this is a common problem of a bad Google Ads account and there's no ways that this is performing well. If you want an audit on your Google Ads account, drop me a DM or email me at info at topclick dot c o dot z a.

Google Ads accounts have to be structured correctly. That means using...


You're soon gonna start seeing ads on ChatGPT. OpenAI announced the other day that they are starting to roll out ads to people in America on the free and go version of ChatGPT. Now this announcement was obvious. First and foremost, everyone knows that ChatGPT needs money to keep on going, so they had to start running ads. The second thing is that OpenAI announced this literally a few days after Siri and Google did their deal together. The third thing is, and I think this is important, is that although a lot of people might look at the ads as a negative thing, I personally think it's great for advertisers. It's a great new way to advertise to new people that don't know your brand or your company. It's rolling out slowly, so we don't really know how the ads are gonna work, but I personally think it's a great opportunity for advertisers to jump in at the bottom, similar to when Google Ads first started and Facebook ads first started. People are gonna be nervous. Corporates are probably gonna take a bit of time. So start advertising as soon as this opens up because it's gonna be a great opportunity.

ChatGPT is stating ads in 2026. OpenAI will start testing ads inside ...


People think ChatGPT uses your prompt to search the web. That's not how it works at all. Go to the URL of your chat. Copy the part that comes after for slash C, right? Click inspect. Go to the network tab, paste in the part of the URL that you copied. Hit refresh fresh, click on the orange brackets with your code. Go to the response tab, search the response tab for queries. You will see that ChatGPT broke up your prompt into different things that it searched. These are exactly what ChatGPT went to the web to search. Copy one of the search terms, search it in Google. Click into the top 3 articles. Use the detailed Chrome extension. Go to headings, click copy. This will allow you to copy all the headings on the page. Go back to ChatGPT. We paste the headings for the top 3 results. Say to ChatGPT, my keyword is insert the previous search term. Those are the headings for the current top 3 results on Google for that keyword. Use the best of everything to give me an improved outline for my article targeting that keyword. Now say write the full article. Make sure to give a concise TLDR at the be beginning of the article that gives everything away immediately before going deeper in the article. Make sure you're using chunking so it's easily readable. ChatGPT will write your full article with a nice TLDR right there. This is one Of my favorite posts on Reddit, how adding TLDR boosted my conversions by 33%. This person added a short 2 to 3 sentence summary at the top, giving the main points right away. Again, boosted conversions by 33%. The last prompt for ChatGPT, say, give me the page title, meta description, and URL slug. Make sure the meta description reads confidently. You get all your SEO metadata right there. Take this article, add your own experience, your own pictures, p

How to Use ChatGPT for SEO Content That Ranks, Converts, and Gets Indexed Faster First: See What ChatGPT Searches 1. Open your ChatGPT chat URL. 2. Copy everything after `/c/`. 3. Right-click the page and choose Inspect. 4. Open the Network tab. 5. Paste the copied string into the Network filter. 6. Refresh the page. 7. Click the Request with orange brackets. 8. Open Response and search for Queries. These queries show how ChatGPT broke up your prompt and what it searched. Second: Check Google Results 1. Copy one ChatGPT search query. 2. Search it on Google. 3. Open the top three results. 4. Use the Detailed Chrome extension. 5. Go to Headings and click Copy for each page. Third: Create a Better Outline Paste all headings into ChatGPT and say: > My keyword is [earlier ChatGPT search query]. > These are the headings from the top three Google results. > Create an improved outline using the best of everything. Fourth: Write the Article Then prompt ChatGPT: > Write the full article. > Start with a short TLDR that gives the main points immediately. > Use clear sections and short paragraphs. Keep the TLDR to 2–3 sentences at the top. Fifth: Get SEO Metadata Ask ChatGPT: > Give me the page title, meta description, and URL slug. > Make the meta description confident. Sixth: Humanize Before Publishing Add your own experience and images. Proofread carefully. Remove em dashes and AI buzzwords. Rewrite anything that sounds generic or promotional. Optional custom instruction style: Professional but conversational Clear, direct, and natural No emdashes or buzzwords. Don’t sound like a press release. Seventh: Publish and Index 1. Publish the article. 2. Open Google Search Console. 3. Go to Search Results and enable Average Position. 4. Sort Pages by position. 5. Link to the new article from 2-3 existing ranking pages. 6. Paste the new URL into the top bar and click Request Indexing. Get my full method at compactkeywords.com #searchengineoptimization #generativeengineoptimization #seotips #answerengineoptimization

AI visibility / ChatGPT retrieval queries


re the meta description reads confidently. You get all your SEO metadata right there. Take this article, add your own experience, your own pictures, proof read it, remove em dashes, remove ChatGPT buzzwords. I have this article on my site, how to humanize ChatGPT content. Remove these buzzwords. You can also use the custom instructions. Write like a human. Keep it professional but conversational. Don't use em dashes or buzzwords like streamlined. Avoid sounding like a press release. Be clear, direct, and natural like you're writing to a smart friend. Now put the article on your site. You're almost done. Go to Google Search Console. Go to search results, toggle on average position, click on pages, sort by position like this. Link to your new article from 2 to 3 of your existing ranking articles. Once all of this is done, go submit the URL into Google Search Console. In the top bar, click request indexing to request that Google indexes your new article. That's how to make content that ChatGPT uses that also pleases users of your site. Learn my exact method of doing search engine optimization that gets paying customers, users And warm leads, pages that get recommended by AI, pages that show No. 1 for your target keyword for years and years and years. Learn my method at compactkeywords. Com.


Google just announced brand agents. If you have any kind of business, it's really important that you understand what this is. This is Google's latest attempt to keep people from visiting your website. That's right. Google does not want to send people to your website. It wants to keep them on Google search. The more time people spend on Google, the more ads they click and the more money Google makes. Now I'm sure they also believe that it'll be a better user experience if users don't have to hop around from website to website and can just accomplish everything they need right on the search results page. And that very well might be true. But let's be honest about the incentives here. So what is Brand Agent? Well, it's an agent that users can chat with directly in Google's search results that understands your brand and acts as a representative of it. It's currently only available to retailers, but my guess is this is coming to service based businesses soon as well. Assuming you already have your products set up in Google Merchant Center, you might already have a brand agent in Google search results. To check, just Google your business name. If you see a panel on the right side representing your business, look for a chat option. If you see that Brand Agent is already enabled for your brand, go ahead and chat with it and see if the information is accurate. If you don't see a Chat button, look for a claim, this brand button, that means your brand hasn't been claimed yet and you'll need to claim it. If you don't see a knowledge panel for your brand on the right side of Google search, it means you'll need to build more authority in Google before it recognizes your brand. Currently, these brand agents are fairly simple. They're just using data from your website and product fee.

How To Set Up Google Brand Agents – Google's latest move to keep people OFF your website. Here's how to check if yours is already live 👀 #GoogleBrandAgents #Ecommerce #MarketingTips #SEO

Agentic commerce / brand documentation
Agentic commerce / Google Brand Agent
Brand Agent / knowledge panel setup
Google Merchant Center / brand control


n Google before it recognizes your brand. Currently, these brand agents are fairly simple. They're just using data from your website and product fee. But pretty soon Google is going to start allowing you to provide all kinds of documentation to help train your brand agent, things like brand guidelines and sizing guides. To make sure your brand agent is set up correctly, you'll want to log into Google Merchant Center and then under the marketing tab, look for Brand Agent. 2026 will be the year of agentic commerce and there's gonna be big opportunities for early adopters. Early adopters, for early adopters.