ChatGPT SEO does not have to be hard, Edward. Show them. Thanks Sam. Go to Google Search Console, scroll all the way down to settings. Under settings, go to crawl stats. Open the report. Copy everything on this page. Open ChatGPT. Paste this big mess of data. Under that put the prompt. Act as a senior Technical SEO auditor. Analyze my Google Search Console crawl stats to diagnose crawl health. Identify critical issues anomalies. Prioritize fixes by impact. Clear specific action steps to improve indexing crawl efficiency. Organic growth. If you've never audited your site before, you can get huge low hanging fruit gains from doing this and save years learning SEO that gets paying customers at compactkeywords.com.

With ChatGPT, SEO does not have to be hard. Go to Google Search Console. Scroll all the way down to Settings. Under Settings, go to Crawl Stats. Open the report. Copy everything on this page. Open ChatGPT. Paste this big mess of data. Under that put the prompt. Act as a senior technical SEO auditor. Analyze my Google Search Console crawl stats to diagnose crawl health, identify critical issues, anomalies, prioritize fixes by impact. Give clear, specific action steps to improve indexing, crawl efficiency, and organic growth. If you've never audited your site before, you can get huge low hanging fruit gains from doing this. And save years learning SEO that gets paying customers at compactkeywords.com #searchengineoptimization #generativeengineoptimization #seotips #digitalmarketing

Risk/avoid / AI audit accuracy
Technical SEO / crawl stats


I've got some free time this month. Let's do some SEO. So if you wanna know how your website is doing for free, leave your URL in the comments. If you don't know what this is, go and check out my SEO Audits playlist because your website might get roasted.

🚨 FREE WEBSITE SEO audits are back 🚨   Drop your website in the comments if you want to improve your Google SEO or AI SEO with free advice from an SEO specialist (i.e. me).   #websiteseo #seoaudit #seohelp #searchengineoptimization #digitalmarketingtips


Andy has written a lot on personas and using AI to help you create personas, but this is a synthetic persona. At this point, we're not taking in any data about, you know, our actual market, conversations that we might have had, that we might have with people a little bit further down the line. Follow what Andy suggests. I love building stuff, following Andy's, like, recipes and stuff. So he gives a lot of ways that you can use this. One of the ones that he says is using them to audit your website pages for gaps. So if you've like pre-loaded this synthetic persona and you're like, okay, here's the web page. Is this doing everything you need it to do? Is it addressing all the buyer's objections? Is it pressing or is it triggering all the emotional responses that you want in here? What are the decision criteria and I'll be talking about them on the page and it's going to highlight what's missing. So I love that, but like any of this stuff, it's like a key objection is it's an AI persona. Yeah, it's synthetic. This is not a real person, but we know that now. It's just giving you the information that you think it thinks you want. You have to fact check everything and it is the same with your synthetic AI. So rather than saying this is no good, it's like, well, have you done the work to actually do one based on a thousand qualitative interviews with your potential customers? No. So why don't you do this as a good first step? I'm going to try this. This sounds very interesting. I want to go on and create like five personas. We got Karen, we got Bob who's into working out and energy drinks. We got Diane who is the local librarian. And then I want the AI to generate pictures of all these people. And then I want to make a video of them reviewing my website. That sounds fun. Bob a

What if you could sit down with your ideal customer and ask them anyt...


And then I want the AI to generate pictures of all these people. And then I want to make a video of them reviewing my website. That sounds fun. Bob and Karen can't get enough of that local SEO sass, can they? Well, I won't speak for Karen, Claire, because that's not really my business, but figured I'd take this time to promote my business, which is energy drinks, shakes, supplements, electricity, potions, vitamins, a leanish blend of 80, 20 ground beef, bicep covers and more. And all I can say about the White's Park site is that it looks like my favorite Celsius flavor, reddish orange. Love the podcast. Keep grinding, bro.


As search engines are getting taken over by AI responses, there are now more and more things you need to do to show up in the results. And I have a bunch of other videos going over those things. In this video, I wanna talk about the things that you can stop doing because the only way you're gonna make room to do all these new things is if you stop doing some of the old things that don't work anymore or never worked in the first place. First of all, stop taking technical audits seriously. If you run essentially any website online through a technical audit like hrefs or Semrush, you're gonna find a ton of errors. The thing is, 95% of these errors aren't an issue at all, or at least not issues worth addressing. When determining whether a technical issue is worth addressing, ask yourself these two questions. One, is this having a significant impact on the people visiting my website? And 2, is this preventing Google from finding or indexing any important pages on my website? Anything else that matters will be taken care of by doing normal on page optimization. Second thing you can stop doing is obsessing over structure data or schema. Unless that schema is necessary for showing up in a specific feature on Google search results, it's not doing anything for you. It's not helping you rank better. It's not improving your visibility in AI search. So yes, you need schema to show up in Google's shopping results, you need product schema, you need job listing schema to show up in the job boards, video schema to show up in video carousels, event schema to show up in event calendars, and perhaps same as schema on your about page to link your social media profile. But again, this is only because it's necessary for placement in those Google search features. It's not improving your rankin

3 SEO tactics you can stop wasting time on 👇 Technical audits, schema obsession, and submitting to every directory online. Most of it isn't helping you rank. #SEO #SEOTips #DigitalMarketing #SearchMarketing

AI visibility / structured data
Local SEO / directories
Structured data / rich results
Technical SEO / prioritization


our social media profile. But again, this is only because it's necessary for placement in those Google search features. It's not improving your rankings and large numbers models are treating it like any other text on your page. The third thing you can stop doing is adding your business to every directory online. Now there's one exception to this rule. If you're a new business with a brand new website, then I do think there's some value in getting what are called foundational links. So using a tool like Bright Local to submit yourself to a bunch of directories for a very low cost is often worth it just to help you get into Google's index. But if you're an established business, you're already ranking for some of your main search terms, these low quality directory links are not gonna help you. If you look at the directories that are actually ranking in Google and being cited by large language models in your industry, you'll find there's rarely more than 12 and typically only one to three that really matter. For some industries, directories aren't important at all.


Did you know that your web hosting can have a major impact on your SEO when it comes to SEO we know the important things we know there's technical SEO we know there's onsite SEO we know there's offsite SEO and we know that there's content but a lot of people ignore page speed page speed is a major factor of SEO and here's why first and foremost, Google are worried about a user's experience if a person comes onto a website and it takes ages to load, the images load slowly and it's just a bad user experience Google will penalize you because you are giving the user a bad experience a second thing is sometimes it's gonna affect how Google crawls your website for example, if Google are wanting to crawl your website and your website has downtime again that's gonna have a major impact now a lot of the times when we look at website speed it has to do with bad web hosting plans. People try save money by going on a shared web host plan a lot of times people don't even realise they're on one of these shared web host plans so what I'm saying to you is like this if you want to increase your SEO performance, look at your website hosting plan spend more possibly to increase your speed of your website get a dedicated server instead of Sharing with hundreds and hundreds of other people. There's so many different plans out there with all these different great providers. Go investigate a property because it's gonna have a major impact on your SEO. Yes, you might have to spend more and you probably will, but the impact on your SEO will far outweigh that difference in price.

How Web Hosting Directly Affects Website Speed and SEO Your web hosti...


Okay, so this is totally crazy. Did you know that you could subpoena Google to get them to tell you who's been making edits to your Google Business Profile? It's true. So Google will give you a whole list of who's been making changes to your Google Business Profile. It's a whole legal process, but you can do it. And so this means that it's a little bit dangerous to do spam fighting. Cause if you're doing spam fighting, then the law firms that you've been editing their business name will find out that you did it and they can potentially sue you. So the better approach is to use the Google redressal form. If you use a redressal form, then it's a much safer way. They can't find out who made the changes. So just keep that in mind if you're doing spam fighting.

Nobody knows this: you could get sued for spam fighting. Did you know...


If you're in one of these three industries and you're not preparing for AI search, what are you doing? You don't need to worry about AI taking your customers. It doesn't wanna do that. It wants to do the opposite. There's two different camps your business can fall into with this. The first is if AI doesn't want any liability issues. We're talking financial, legal, medical, healthcare. They will let that conversation go up to a point with the user, and then they will refer to a specialist and they'll usually offer to help the user find one. Solicitors, doctors, vets, mortgage brokers. This is where you come in. And the other type of business is anything product related. This isn't just e-commerce stores. This is also things like real estate agents. AI needs your listings. AI needs your products. And actually, they'll often offer to find listings or products for the user. Without you, they can't do that. Honestly, you're having, like, the opposite problem of everybody else right now. And if you're not jumping on it, I don't know what to tell you.

Website SEO in 2026 does not mean AI search is your competitor. If you’re in one of these 3 industries, it’s actually your referral engine. So STOP worrying about AI taking your customers because it’s actually doing the complete opposite. Your website SEO strategy needs to be focus on ChatGPT SEO and AI search engine optimisation for Google AI overviews because for these businesses, AI search engines actually want to send you high intent customers who need expert help.   #ChatGPTSEO #WebsiteSEO #AISEO #AISearch #aiseooptimisation

AI visibility / high-liability industries

AI visibility / product and listing businesses


SEO does not have to be hard. Go to ChatGPT, click the plus, click more agent mode. Use this prompt. Act as an SEO link building assistant. Find legitimate, niche relevant business directories where a insert your company will use. Residential Plumbing Company in insert your location will use. Austin, Texas. Can submit a listing to earn a do follow backlink. That means a backlink that passes SEO link juice. Return a prioritized list with each directory's URL, domain rating, slash authority, submission requirements, slash costs, spam risk. Notes whether Google indexes the listing page. Backlinks that come from pages that get indexed carry more value. Click submit ChatGPT agent mode will create a virtual browser. Spend five or 10 minutes doing the research for you. Do exhaustive research and return a crazy list of what you are looking for organized by priority, the URL, approximate domain rating, slash authority, link type. We see do follow over here, submission requirements, spam risk. For more backlinks, there's a 2 hour link building section in my SEO course at compactkeywords.com.

SEO does not have to be hard. Go to ChatGPT. Click the plus, click more, click Agent Mode. Use this prompt. Act as an SEO link-building assistant: find legitimate, niche-relevant business directories where a [insert your business type] company in [insert your location] can submit a listing to earn a dofollow backlink, and return a prioritized list with each directory’s URL, Domain Rating/Authority, submission requirements/cost, spam risk notes, and whether Google indexes the listing page. Click submit. ChatGPT Agent Mode will create a virtual browser, spend 5 or 10 minutes doing the research for you, do exhaustive research, then return a crazy list of what you are looking for organized by priority, the URL, approximate domain rating / authority, link type, submission requirements, and spam risk. Now you’re getting more SEO authority than your competition. For more backlinks, there's a two hour link building section in my SEO course at compactkeywords.com #searchengineoptimization #linkbuilding #backlinks #seotips

Link building / niche directories
Risk/avoid / directory backlinks


The truth is the most effective works. The hard and glamorous work. A new client came to me with a problem. Her Instagram account was basically dead. We decided on a 50 day intensive sprint. Post one high quality reel every day. Spent almost an hour on each one minute script. Make sure the hooks were amazing. The body of the script retained attention for the first nine days of posting. Didn't see much results. Around day 12, things went completely insane. 12 video just blew up. She was averaging 1,000 new followers every day. She started with 3,400 followers. By day 50 she had 80000+ followers. I won't sugarcoat it, those 50 days required serious commitment. First few days felt like shouting into the void while working twice as hard as before. If you're willing to push through the dead zone, it works. This comes from the Instagram Marketing subreddit. This subreddit is a gem for anybody who wants to grow on Instagram. Viral video template that goes viral time and time again. ChatGPT prompts you can use to go viral on Instagram. But a lot of the times it's just thoughtful, hard work. An hour on each 1 minute script. If you want to grow on Instagram, check out the subreddit.

The truth is the most effective work is the hard, unglamorous work. “A new client came to me with a problem. Her Instagram account was basically dead. We decided on a 50 day intensive sprint. Post one high quality Reel every day. Spent almost an hour on each one minute script. Made sure the hooks were amazing, the body of the script retained attention. For the first 9 days of posting, didn't see much results. Around day 12 things went completely insane. 12th video just blew up. She was averaging 1,000 new followers every day. She started with 3,400 followers. By day 50, she had 80,000+ followers. I won't sugarcoat it. Those 50 days required serious commitment. First few days felt like shouting into the void while working twice as hard as before. If you're willing to push through the dead zone, it works.” This comes from the Instagram Marketing subreddit. This subreddit is a gem for anybody who wants to grow on Instagram. “Viral video template that goes viral time and time again.” “ChatGPT prompts you can use to go viral on Instagram.” But a lot of the times it's just thoughtful, hard work. “An hour on each one minute script.” If you want to grow on Instagram, check out this subreddit. #instagrammarketing #socialmediamarketing #digitalmarketing


Google AI Max is a brand new Google Ads campaign type that Google recently launched. I'm here to say to you probably stay away from it. We've tested it with a few of our clients on a very small scale and unfortunately the results are not great. The first thing to know is that although it says AI Max, it has nothing to do with coming up on the AI results. Nothing at all. Basically what this type of campaign is, is just letting Google's AI take care of everything for you. That means moving things to broad, writing text ads for you, showing your ads all over the place. And this really isn't for your benefit. As I've mentioned in a lot of my videos, unfortunately, a lot of the automations that the Google Ads system does and what the Google Ads reps will tell you is for their benefit and not for yours. Be very careful when running an a R Max for yourself or for your company because in most cases that we've seen, it just doesn't work.

AI Max for Search Campaigns Is Not as Good as It Sounds AI Max automa...


Paid brand mentions that persuade LLMs are completely untapped. LLMs recommend brands based on what they search on Google. It's very common for LLMs to keep turning to the same best listicle to get its recommendations. Do a few similar prompts in your niche. Scroll down to the bottom of each response, see what it cites. If you look at enough prompts, you'll notice it is constantly referring to one list article on some hobbyist niche blog. That blogger won't realize they're sitting on an article worth tens of thousands of dollars in influence to LLMs. Usually all you have to do is find a contact page, then ask what it would take to get your brand recommended. No. 1. These bloggers will typically ask for massively less than the brand mention is worth changing. The one article can affect tons of LLM brand recommendations in your niche. Most people just miss these patterns and learn my specific method of SEO that gets recommended by AI at compactkeywords com.

Paid brand mentions that persuade LLMs are completely untapped. LLMs recommend brands based on what they search on Google. It's very common for LLMs to keep turning to the same best listicle to get its recommendations. Do a few similar prompts in your niche. Scroll down to the bottom of each response. See what it cites. If you look at enough prompts, you'll notice it is constantly referring to one list article on some hobbyist niche blog. That blogger won't realize they're sitting on an article worth tens of thousands of dollars in influence to LLMs. Usually all you have to do is find a contact page, then ask what it would take to get your brand recommended number one. These bloggers will typically ask for massively less than the brand mention is worth. Changing the one article can affect tons of LLM brand recommendations in your niche. Most people just miss these patterns. And learn my specific method of SEO that gets recommended by AI at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI visibility / citation concentration
Risk/avoid / paid brand mentions


One of the biggest differences between doing SEO for classic search engines versus AI search is what keywords you target. This isn't the only difference, but it's one I wanna talk about today. Traditionally, when you're doing SEO, you target the keywords that humans are most likely searching for in search engines. with AI search, it's not actually the humans searching, it's the AI. The human enters a prompt, sure, but then the AI takes that prompt and does what's called a query fan at and performs a series of 3 to 6 very specific searches based on the prompt. So if you wanna get recommended an AI search, your brand needs to be showing up for those search terms. This is a big part of why there's so much opportunity in AI search right now. People aren't targeting these terms and they're very different from the terms that humans search for. There's already a ton of data on the terms that humans search for, which is why those terms are super competitive. Very few people are collecting data on the terms that AI search for. And so if you have this data, it's very valuable. I want to talk about the three best ways to acquire it. Most common method I see SEO is using right now is also I think the least effective. Trying to guess what the query found out might be based on Google search results. They're looking at the questions that Google includes in their people also ask section after performing a search. The problem with this, of course, is that AI search much differently than humans and this isn't a new strategy. People have been doing this for years so they don't mirror AI searches and they're already competitive. The next method is to scrape the query fanout terms directly. If you enter a prompt into ChatGPT, ChatGPT will actually expose the query fanout terms and you can r

The keywords AI searches for are completely different from what humans search for. When you prompt ChatGPT it runs 3-6 of its own searches behind the scenes. Almost no one is tracking those terms yet — here's how to find them 👇  Tool mentioned: https://hybridai.one/tools/chatgpt-sniffer/  #AIsearch #SEO #aimarketingtools #KeywordResearch

AI keyword research / People Also Ask contradiction


od is to scrape the query fanout terms directly. If you enter a prompt into ChatGPT, ChatGPT will actually expose the query fanout terms and you can retrieve those terms in the inspector. I was actually just on the Edward Stern podcast and he has another episode that shows how to do this. The problem is this only works in ChatGPT and older versions of Gemini. So you won't be able to see the query fan out in newer versions of Gemini or in Google's AI mode. And just last week, someone shared a tool with me that they built that tries to approximate the query fan act. You can enter a prompt into the tool and then pick a model and it will ask the model what it would search for if you entered that prompt. So you're not seeing the actual queries, but it does seem pretty close. I'll put a link to that tool in the caption. To capture the actual queries, you'll need to do this manually or use a paid tool like profound or what we use peaks dot AI. But again, this only works for ChatGPT and older Gemini models. But it's this third method that I think is most effective right now. Bypass the query fan out altogether and just go straight to the pages that are cited. While we can't see the query fan out directly, we can reliably track which pages are cited for a given prompt. Again, using a tool like peak or profound, you can track a large amount of prompts day after day to get a representative sample of the kinds of prompts people are entering and what pages are cited. If you then just look at the titles of those pages, you get a really good idea not only of what AI is searching for, but also what pages it ends up siding. As of right now, this is absolutely the best data you can use for keyword research in AI search.


If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start collecting data until it's set up. Just Google. Google Search Console. It's very easy to set up. This is the only way to see what people are actually typing in Google before seeing your website and which page they're clicking on after that search. Google Analytics can't show you that. Rank trackers like hrefs or Semrush can't show you that. I've been doing SEO for 17 years. This is the most valuable data, the only reliable data you can. If you aren't using this data to do SEO, I don't think you're really doing SEO. The key to making the best use of this data is to know what pages and queries to filter out. Fortunately, Google just released some AI filtering that makes this much easier. For example, you might want to filter out all branded traffic. It's not that branded traffic isn't valuable, it's just that it doesn't have anything to do with SEO. You should be ranking No. 1 for your own brand terms no matter what you're doing on the SEO side. So when you're trying to evaluate the performance and opportunities in SEO. It's helpful to filter out that traffic. But I wanna talk about some big changes we're seeing since Google introduced AI overviews in AI mode. Changes that are gonna multiply once Google replaces their main search results page with an AI response. For nearly every website right now, clicks are going down and impressions are going up. If you don't know, an impression means your website showed up in the search

Your traffic is down but your SEO might actually be working — here's why impressions matter more than clicks now 👀 #SEO #GoogleSearchConsole #AISearch #GoogleAI

AI Overviews / impressions
Google Search Console / SEO data
SEO measurement / branded traffic


ry website right now, clicks are going down and impressions are going up. If you don't know, an impression means your website showed up in the search results whether or not someone clicked on it. Historically, we haven't really cared much about impressions. All we cared about was traffic to your website. But of course, the reason impressions are going up is because Google is showing AI responses. A lot of people are getting the answer they need in that AI response and they don't need to click on a website. But if you sell an actual product or service, this isn't a bad thing. Fewer people are visiting websites, that's true, but more and more people are using Google to make purchase decisions. As long as that AI response is recommending your product or service, that's typically even better than a visit to your website. So while I used to pretty much ignore impressions in Google Search Console, I now value them about equally with clicks and in the near future, I imagine we'll care even more about impressions than we do about clicks.


Here's another terrible Google Ads order that I ran for someone last week. The first thing that we look at is that when we look at that icon over there, that tells us that they're running search and display together. No matter what you do, you never run the two of them together. All this tells me is that the agency doesn't know what they're doing because this is literally a rookie mistake. I can see that there's only one air group and I know straight away what's gonna happen next. I'm gonna click on keywords and look at this they've got 49 keywords all with only one text ad. Not only that, all the keywords are broad. Now what broad means is that you're giving Google licence to show keywords that they think might be relevant to your business. We're gonna look at the search terms in a moment and you can see how wrong the strategy actually is. The next thing is over here that when we scroll down we can see they haven't even understood the keywords that they're selecting and that they're bidding on some these keywords have literally got nothing to do with their business. I saw something over there, $1 storage. These guys are in South Africa. Why would they be bidding on a word like that? As I said, we gonna click on the search term report that shows actually what triggered for these ads. Take a look at these search terms. Remember they Do self storage. A lot of these words are just totally rubbish and have got nothing to do with their business. We can look down this list over here and you can see garbage after garbage. I guarantee you now the agency has not looked at the search term report and if they did, they wouldn't know how to prevent these words coming up again. This is quite a easy fix to do but we see the same things happening over and over. No. 1, business owners h

Here Is How Not to Build a Google Ads Account and Guarantees Failure ...


ow to prevent these words coming up again. This is quite a easy fix to do but we see the same things happening over and over. No. 1, business owners have no idea what's going on with their own Google Ads. Number two, business owners are using terrible agencies to run their accounts for them. No. 3, the agencies are just useless and they dishonest. And No. 4, this Google Ads is just throwing money away and it's quite a easy fix. If you like a Google Ads audit on your account, please drop me a DM and I'll get back to you with more information.


That's good. Okay, that's good. Yeah, that's all right. That's good. Okay. Okay. All right. Okay. All right Okay, that's good. That's good. It's it's enough

I can’t seem to find them lately…


Canva gets to 4 billion in revenue as LLM referral traffic rises. If you want to know how they do it, they literally credit SEO as a source of their LLM success. They understand search intent, so they see ChatGPT rewarding them. For those that don't know, when you ask ChatGPT a question where you'd want current information, it does a web search. Canva's SEO is massive. They rank for 20 million keywords. They get 278 million clicks a month from Google. Their AI visibility score is some of the highest there is. Here's their all time SEO traffic. It keeps growing. The amount of keywords they're ranking for keeps growing too. If you want to learn how to do effective SEO, pay attention to what Canva is doing. You could also get my SEO course, which specifically focuses on doing SEO that gets paying customers users and warm leads at compactkeywords.com.

Canva gets to $4 billion in revenue as LLM referral traffic rises. If you want to know how they do it, they literally credit SEO as a source of their LLM success. They understand search intent so they see ChatGPT rewarding them. For those that don't know, when you ask ChatGPT a question where you'd want current information, it does a web search. Canva's SEO is massive. They rank for 20 million keywords. They get 278 million clicks a month from Google. Their AI visibility score is some of the highest there is. Here's their all time SEO traffic. It keeps growing. The amount of keywords they're ranking for keeps growing too. If you want to learn how to do effective SEO, pay attention to what Canva is doing. You could also get my SEO course, which specifically focuses on doing SEO that gets paying customers, users, and warm leads at https://compactkeywords.com/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing


Here's how to see your competitors website stats, their traffic, their acquisition, the channels that they're using, their tactics and a whole lot more. All you have to do is go to website called Similarweb, sign up for their free 7 day trial, put in any U. R. L. And press enter. You gonna see a whole world of information. The first thing that you can take a look at is the acquisition channels. You can see where they're getting the traffic from. You can see which acquisition channels are the most popular. So for example, you can see if they're crushing it on organic. You can then see all the words that they're ranking for on organic. You can see what they're doing on social. You can take a look at their social ads. You can look at their display ads and a whole lot more. This website really is awesome and we use it almost every single day to help our clients crush it. If you decide to use Similarweb on a ongoing basis, I have a code, it's called Joshua 20 that you'll get a 20% discount off it. Go check Similarweb today. It's amazing. It really is.

Similarweb is one of the best tools on the market to help spy on your...


Hey, so like your grandma doesn't know this, but you should definitely use videos in your Google posts. A lot of people they're like, oh, Google posts, I just put a picture up. But dude, use it a video. Videos really stand out. They give people a lot more information. So you can make like a little video of your business. You just have like a one of the people that works there or the business owner talking about a special that's going on right now. Videos are fantastic and your Google post and you should be using them and tell your grandma bye.

Most businesses are missing a huge opportunity with their Google Post...


If your website's SEO strategy centres around blog posts, you need to see this. This site used to get most of its traffic from blog posts. August 2025, Google started rolling out AI overviews in UK search results. This huge drop off a cliff here is when that happened. SEO Agency they were working with had only focused on blog posts all this time, way after AI had been launched. Still doing strategies that we all knew were gonna come for us. They had literally like a homepage, a blog and maybe once service page. So we essentially are treating this like a brand new site, starting fresh. And this is the result of building out their service pages, consolidating blogs and cleaning up their site structure. Now when they featuring AI overviews, because we putting together content that attracts people looking for the service, we getting clicks from them. That's how you make them work for your strategy.

This SEO case study proves that your AI Search & Google SEO strategy in 2026 should be focussed on the content AI overviews/AI search can't take from you. Because if your website SEO is STILL only focusing on publishing SEO blog posts, Google AI overviews & ChatGPT search are coming for you (if they haven't already). 👀   #rankongoogle #googleseo #aiseo #websiteseo

AI Overviews / commercial intent
Content strategy / service pages


Targeting people also ask questions is the easiest source of free rankings on Google. Go to alsoask.com. Put in your niche. Here's an example. Makeup software. Click Live search. Here's what it looks like when it's done getting the questions. You get a tree of questions. Each question has more people. Also ask questions. From here you can get even more people. Also ask questions, get more questions or take all the questions that are relevant to you. Paste the questions into perplexity. Use this prompt. Write around 120 word plain text answers for each question returned inside a single code block with no citations. Plexity will do the research for you. Create a subfolder on your site for these questions. Put the exact question after in your slug. Use each answer to make a page before you post. Edit for accuracy your brand voice. Then what will happen? Because these questions are super non competitive, you will rank for a bunch of them. To see what you're ranking for, go to Google Search Console, click search results. This is Google's own tool for accessing their search index. Roll down to queries. This shows you all the keywords that you're ranking for. Once you're ranking for one of these people, also ask questions. Build out your page, add new sections, interlink to week performing pages on your site. Move people down your funnel, convert them into customers or users or leads. If you want to learn more, SEO that gets paying customers, users, warm leads. I have a course on this at compactkeywords.com. But targeting these people also ask questions. Easy source of rankings that you can use to make all the pages on your site rank higher.

Targeting People Also Ask questions is the easiest source of free rankings on Google. Go to alsoasked.com. Put in your niche. Click Live Search. You’ll get a tree of questions. Each question has more People Also Ask questions. From here, you can get even more People Also Ask questions. Get more questions or take all the questions that are relevant to you. Paste the questions into Perplexity. Use this prompt, “Write around 120 word plain text answers for each question returned inside a single code block with no citations.” Perplexity will do the research for you. Create a subfolder on your site for these questions. Put the exact question in your slug. Use each Perplexity answer to make a page. Before you post, edit for accuracy and your brand voice. Then what will happen, because these questions are super uncompetitive, you will rank on Google for a bunch of them. To see what you're ranking for, go to Google Search Console, and click search results. This is Google's own tool for accessing their search index. Scroll down to queries. This shows you all the keywords that you're ranking for.  Once you're ranking for one of these People Also Ask questions, build out your page. Add new sections, interlink to weak performing pages on your site to boost them, move people down your funnel, convert them into customers, users, or leads. If you want to learn more SEO that gets paying customers, users, and warm leads, I have a course on this at compactkeywords.com But targeting these People Also Ask questions is easy source of rankings that you can use to make ALL the pages on your site rank higher. #searchengineoptimization #seo #seotips #digitalmarketing

People Also Ask / long-tail pages
Risk/avoid / AI-generated answer pages


Claude Co Work is now available for Windows, originally only available for Mac. If you do any kind of work on a computer, you should go download it and start using it right now. Get a glimpse of what the future is gonna look like before it smacks us all in the face. If you haven't been keeping up with Claude co worker Opus 4.6, I think you're about to be very surprised of what AI is now capable of. Head of Microsoft AI was just asked how long before AI can do most knowledge work as well as a human. This includes essentially all the work that can be done by attorneys, accountants and marketers like me. His response was 12 to 18 months and based on what we've seen in the last six weeks, I think that's probably about right. So I want to share some real examples of how I've used co work just in the last few days I want to talk more broadly about how I think this is gonna change the way we work. The first thing I did is I want to clog co work to put together a slide deck for me that I could use on client discovery calls. I know most agencies have some kind of presentation they give and I'm always just winging it. So I asked co worker to look through all the meeting transcripts I have, I have a couple hundred and just find The ones that were discovery calls, probably about 50 of them, look through my typical talking point and put together a generic presentation that I could give on future discovery calls. I asked it all that in a single prompt and it worked for about nine minutes and brought back just a beautiful presentation that would have easily been an entire day's worth of work and it did a better job than I could have. Next use case, I have a client that wants to build a directory website featuring all the businesses in his industry within New York City. He figured we c

I gave Claude Cowork a 2-sentence prompt and it came back 10 minutes later with 50 businesses, 20 data points each, pulled from dozens of sources. That's not a flex — that's just Tuesday now. The future is moving faster than most people realize 👀 #ClaudeAI #AITools #FutureOfWork #AIProductivity #MarketingTips


t use case, I have a client that wants to build a directory website featuring all the businesses in his industry within New York City. He figured we could scrape Google Business Profile for the important information, but I figured Claude co worker could probably do one step better. In this case, my prompt to Claude was only two sentences. It took about 10 minutes and it came back with 50 businesses in New York City and about 20 pieces of data on each of them. It looked through dozens of sources to collect all the data and by the way, it also builds beautiful spreadsheets. And the last use case I'll share, I have a new client with over 1,000 blog posts on their website. I pulled the data we have in Google Search Console and hrefs and gave it to Claude. Now before Opus 4.6, I never would have given a large language model 1 thousand rows with about a dozen columns of data to sort through. But I knew 4.6 could handle a lot of data and I wanted to put it to the test. I asked it to identify all the bottom of the funnel transactional block topics. Without going into too much detail, I had it evaluate all the datAI gave it to figure out which of these posts could be optimized to perform better and then to come up with about 300 additional topics that are likely to perform well. The results were just amazing. It was better than anything I could have come up with in a few hours with any other large language model. The three things that have been especially impressive to me so far is 1, how few mistakes it makes. Yes, it does still make a few mistakes here and there, but I don't think any more so than the average professional. 2, it has really good judgment. I rarely find myself disagreeing with the decisions it makes and it's not uncommon that it catches some oversight that I did


has really good judgment. I rarely find myself disagreeing with the decisions it makes and it's not uncommon that it catches some oversight that I didn't catch. And 3 is just how much context it can handle. I've yet to overwhelm it with providing too much information. This isn't just the biggest step change we've seen in capabilities since ChatGPT. I'm pretty optimistic on AI and I truly thought that this level of capability was about a year away. So I still think knowledge workers like me have a place in our economy for the next one to two years. Most people don't want to figure out how to deal with AI, however, I don't think we have a place for knowledge workers that aren't using AI for much longer. We're moving very quickly into a world where if you understand how to use AI, you could do essentially any white collar job well. And if you don't know how to use AI, you'll be essentially useless as a knowledge worker. I'm not saying that using AI will be the only skill that matters, but I think it'll definitely be the most important skill. And I say all this as I'm currently hiring humans, but I'm hiring humans to understand how to use AI, and then I'm training them to use it even more. 2026 is certainly gonna be the strangest year in our economy, except for every year that comes after that.


I do SEO audits and Google Ads audits for clients across South Africa and across the world on a daily basis. I want to share an experience and a story that happened with one of my SEO audits last week and what I've taken from it. A guy that I know was head hunted and bought into a big company he said to me, can I just do a quick SEO order that he'd like to show the guys at what is going on. So I did this SEO audit for them. It was quite in detail but it didn't take me that long only about 20 minutes although it was very in depth. I pointed out a lot of the weaknesses that this company had on SEO and the opportunities that they're missing out on and obviously the mistakes that this current agency is doing for them. So the video was shown to the directors of the company as well as the marketing executives. From what I understand they got a quite a big shock because they didn't realise how bad their SEO currently was. They then sent this video to the agency that was meant to be doing the SEO for them. They shouted at this agency and they said guys in two weeks time you have to come present to us what is going on. So two weeks later the agency came and they Showed them this whole big presentation and they said, since this video has come to us, we've actually made a lot of changes. And you can see over here, look how good our s O is actually performing and look at these gains. After the video, one of the agency owners went to my friend and said, you know what, after you sent us the video, we could actually see the issues and how to fix them. And by the way, we actually follow Josh on a daily basis. We love his stuff and we learn so much from him. So just by the way, I hopefully will get this business at a later stage, but it's a little bit complicated. Apparently this agency

I have noticed agencies using my SEO audits to improve their clients’...


n so much from him. So just by the way, I hopefully will get this business at a later stage, but it's a little bit complicated. Apparently this agency has got a contract and there's a whole lot of company politics that I don't really know. So it's not so straightforward. So this is what I've learnt from the story. No.1, I'm glad people are learning so much from my videos. No. 2, unfortunately, I'm a little bit sad that agencies have to watch my videos and learn what to do. And at the same time, they're selling these services to their clients. I said it many times, unfortunately, a lot of agencies are selling things that they aren't really doing and this is a pity. Thirdly, and this is important, I realise that my audits are really good. I do spend a lot of time with it and thank god I'm putting all The skills that I've learnt from all my time doing SEO into them, they're really golden. So what I've decided to do is, yes, I'm still doing the audits for people, but I have to start charging for it. I don't think I have to give away all this gold for nothing. If you'd like an SEO audit, but you have to pay for it now drop me a DM and let me know.


This thing is a mysterious black box. I'm going to unravel it. Go to Google Search Console. This is Google's own tool for submitting your website to Google's index. If you haven't submitted your site to it, do it next. Go to search results, toggle on average position. Look for keywords between positions 6 and 11. These are ranking near the bottom of Google's first page or the top of its second. Click a keyword that looks interesting. See the page that is ranking for it. All you have to do to improve your ranking for this keyword is add a few extra sentences to your page about it. I did this recently and went from position 10 to position 1 for a keyword. I haven't been using the exact keyword, so I just added it to the page's introduction. I was enough to go to position one. I go way deeper into how to do this in my SEO course at compactkeywords com. SEO does not have to be hard, but for so many people.

Google is a mysterious black box. I'm going to unravel it. Go to Google Search Console, this is Google's own tool for submitting your website to Google's index. If you haven't submitted your site to it, do it. Next, go to Search Results. Toggle on Average Position. Look for keywords between positions 6 and 11. These are ranking near the bottom of Google's first page or the top of its second. Click a keyword that looks interesting. See the page that is ranking for it. All you have to do to improve your ranking for this keyword is add a few extra sentences to your page about it. I did this recently and went from position 10 to position 1 for a keyword. I hadn't been using the exact keyword so I just added it to the page's introduction. That was enough to go to position 1. I go way deeper into how to do this in my SEO course at compactkeywords.com. SEO does not have to be hard. #searchengineoptimization #seotips #digitalmarketing #googlesearchconsoletricks

GSC / quick on-page wins
Risk/avoid / keyword stuffing


There's an absolutely incredible case study where Holly Stark put 100 cell phones in her car and drove them to a business with the driving directions turned on and that business's rankings went to No. 1. I don't think you should try to duplicate that, but you can optimize to get more driving directions to your business. So the trick is to get a link to the driving direction. And if you just Google the business name, you're gonna get this knowledge panel on the right hand side. And this is the link that you need to click. When I click that link, I get this URL up in the top and this is the driving directions from wherever you are to the specific business. So what you wanna do is copy this link and then use it in a bunch of places. So you can use that link in emails to your customers. So if anyone's coming to your business, like an appointment reminder, same thing with text message. Text message, appointment reminders, definitely put that link on your contact page of your website. And a huge way to drive a ton of people using driving directions is if you're hosting an event at your place, blast out an email and text messages with that driving directions link and you'll get more people to use it, which will definitely help to boost your rankings. I share great tips like this all the time, so follow me.

There’s a wild black-hat SEO case study where Holly Starks put 100 ce...


If you've just launched your website, I would ignore 90% of the SEO advice you see online. I'm an SEO secialist. I run an SEO agency who actually has clients, we actually get results. And I'm a type A personality. So obsessing about all this stuff and keeping up to date with it is literally my job. Before you think about keywords, blog posts, all of that noise, you need to work on your core content. For a service based business, that's your service pages. And this is something that I see all the time where a service based business will have like a homepage, contact page, about page and then one service page. These pages set the standard of what search engines use to figure out what it is that you offer and where they should show you in search results. So if you're a mortgage broker, you would want individual pages for all the different types of mortgages that you offer services for. Whether that's first time buyers, remortgaging, commercial mortgages, buy to lets. I've used this strategy so many times and it can take a site from five pages to like 50 pages before you've even thought about a blog post. And by that time you're already getting rankings to your service pages, which ultimately is where you wanna send people to get them to become a client.

SEO for new websites: service based businesses edition ✨ Your new website SEO strategy doesn't need a load of random SEO blog posts. Especially if you haven't build out your core website content. You should be focussing on keyword research that boosts your service page SEO strategy if you want to rank higher on Google AND get more leads. This is how we're using SEO in 2026 for strategic website lead generation.   #seoforwebsites #seoforbusiness #seo2026 #websiteseo #seoforbeginners


You have to continuously update your WordPress website and your WordPress plugins. According to stats, 43% of the world's websites run on WordPress. If you don't continuously keep your website updated, make sure that you're on the latest version of WordPress and most importantly, make sure that all your plugins are up to date. It can cause big problems. Take a look at this, for example. We have just taken over a client for SEO. They're working with a WordPress developer who said, yes, he's keeping things up to date and everything is great. But look what happens when we look behind the scenes. As you can see over here, first and foremost, the word press is not updated to the latest version. Secondly, they've got 33 plugins and are not updated. Now, the first question I'm looking at is why do they have so many plugins besides the plugins that have to be updated? No website needs this many plugins, but nonetheless, as you can see, there are plugins that need updating. Now, there's a few reasons why you have to update your plugins. No. 1, if the plugins aren't updated, the plugins don't work that well, which means the website doesn't work that well. Secondly, most importantly, if you don't keep an update in your plugins, there can be vulnerabilities. People can actually come into your system. Now, what has actually happened, and I've seen it hundreds of times, is that malware can happen in a Website. Now take a look at this, for example. Here's an old client of ours. They phoned us the other day. They said that their website was struck with malware. Take a look at these graphs over here. Look at the spike in traffic and look at the spike in keywords that they're ranking for. Unfortunately, these keywords have got nothing to do with the business. This specific client is a su

WordPress Malware and Hacks Happen When WordPress and Plugins Are Not...


t the spike in keywords that they're ranking for. Unfortunately, these keywords have got nothing to do with the business. This specific client is a surgeon. And look at the words that they're ranking for. You can obviously see that there's no connection at all. Now from a SEO point of view, obviously if your website gets attacked by malware, your results are going to drop off a cliff totally. Google don't want to send traffic to a website that is ranking for some dodgy stuff. From a Google Ads point of view, your ads will be suspended straight away. So again, if you have a WordPress website, make sure that you're working with developers that know what they're doing. Make sure that they are updating your plugins and your website regularly. One way to look at it is, are you being charged for up keepable website? If you are being charged, make sure that the changes are happening. But if you're not being charged, probably these things are not happening and I suggest that you look into it straight away.


Speaking of Google Business Profiles, there's another crazy thing. This is new ish. Deepa Gandhi has shared this, which is a new little section in your Google Business Profiles. It's called insights. And Google loves to be confusing, because I actually think the performance section used to be called insights. Amazing. Yeah, now they've got a new section called insights, which is not what the old insight section was. I actually went through all 500 of our Google Business Profiles that we manage. Looking for this, I only found one business, we don't actually manage it anymore. But we still have access to their account. And they were the only one that had the insight section. What does that tell me? It tells me that it's like, if your profiles actively manage, you might not see this because you've already responded to all your views, you keep adding photos, you have all the attributes turned on. So Google has enough information about your business. But if they don't have enough, then I think this might show up. But it's a new cool thing. And now I've just realized the reason it's called insights, because I'm like, there are no insights here. But the insight is 20 plus businesses like you don't have fresh photos. So Google has been doing some analysis of web of Google Business Profiles that maybe sit adjacent to you, what they see as your competitors, maybe the first 20 results. So 20 plus businesses like you haven't posted recently. So what they're doing is putting your performance in terms of what's not really performance is it is how often you're interacting with your profile against what your competitors are doing. Great point, Claire. Thank you. Good point. Well made by me. Yeah, good. Excellent job. Bravo. Big pat on the back. Okay.

Google is now literally telling you what to add/fix on your Google Bu...


So many of you are tanking your website's SEO without even realising it. I reckon this comes up at least once a week, where I'll have a call with someone and they're like, we launched a new website design and now our rankings have dropped. I could bet money on what the problem is before I've even looked at the site. If your website redesign involves removing or combining pages, you need an SEO specialist on board. If you don't, I guarantee you're gonna mess this up. You might think because you've got a web designer on board that you're not going to, but trust me, they are some of the worst offenders for doing this. Because normally, the pages that you've deleted or combined are ugly. They've got a lot of content, they're out of date. Nobody thinks to check if they're ranking and if they're bringing in the traffic. And when you delete them, you don't bother doing anything about it. You don't redirect it anywhere. You don't try and save the traffic. Guess who could have helped you avoid this? So now your site looks great, but your top ranking pages are gone, and with it, probably a whole load of topical authority and backlinks. Bet you wish you had an SEO specialist now.

Don't let a new website design destroy your hard earned traffic! This is why so many businesses see their SEO rankings tank immediately after a website relaunch. If your website SEO strategy involves deleting or combining old pages without a plan, you are likely throwing away years of topical authority and high value backlinks. To rank on Google and even rank on ChatGPT in 2026, you cant JUST focus on how good your page looks. You need an SEO specialist to ensure your SEO blog content is properly redirected. Whether you are updating your SEO in 2026 or just starting your website SEO in 2026, remember if those OLD pages are bringing in the traffic, they are the backbone of your websites authority.  #SEO2026 #websiterelaunch #googleseo #websiteseo #chatgptseo


Last week in South Africa, a story went quite viral on TikTok. The video is made by a lady who owns a company called flowers on Kensington. In the video, she shares a story about how one of her clients searched the word flowers on Kensington into Google. She clicked on a ad thinking it was flowers on Kensington, but as you can see from the screenshot, it was actually an ad by. Net Florist. Apparently, this lady's client bought flowers on. Net Florist thinking it was flowers on Kensington. And obviously the business owner is quite upset. One or two other people started commenting on this video with videos of their own. All three of these videos, they threw wild accusations at Net Florist, saying that Netflorist are openly bidding on companies names. They knew what they were doing. And I think a lot of these accusations are unfair. Now, just to let you know, I don't work for. Net florist. I never have, but I think I know what happened over here. In Google Ads, there's something called dynamic keyword insertion. Basically, what Google will sometimes do is that they will put the keyword that a person is typing into Google in a person's headline. Now another thing, what sometimes happens is that if you're bidding on something called broad match or P max, what happens is that you don't even have full control of the words that you're bidding on. I personally don't like this approach, but some Companies use it. Now, I think what happened in this specific case is that Netflorist have huge marketing budgets on Google Ads and they're probably running P Max or Broad Match or something along the lines like that. What happened was is that a person typed in this company name into Google and then what happened is that Google inserted this company name in the headline. Again, it's calle

The viral story on TikTok about a Cape Town Florist, Netflorist and G...


at a person typed in this company name into Google and then what happened is that Google inserted this company name in the headline. Again, it's called dynamic keyword insertion. I'm almost 100% sure Net Florist didn't do this on purpose. I doubt they would. I know the guys from. Net Florist. They're good guys. Also a small florist like this, I doubt that Net Florist would actually be bidding on their name. It really serves no purpose. That's my 2 cents worth. Let me know your thoughts.


This is maddening. Take original photos from your phone. Create images in Canva, Photoshop, niche specific images, location photos, data visualizations, infographics, charts, anything relevant to your topic. Upload them to free stock image sites. UNS, Flash, Pexels, Pixabay, Flickr, Creative Commons. Here's where it gets crazy. The attribution credit fields link back to your website. These stock photo platforms have crazy domain authority. The images get pulled by bloggers, journalists, designers every single day. Every time someone uses your photo and credits you, that's a free backlink from their website with zero outreach. You are scaling backlinks by doing nothing. Reverse image search your photos, use Google or Tiny Eye. You'll find dozens of sites using them without proper attribution. Email these site owners asking for a source credit link, or even have an AI do it for you. Conversion rate on these is insanely high. The site owners know they already took your content. They know they owe you the link. Zero cost, great anchor text come pounds forever. The more images you put up, the more links you get. Look at this top comment. We tried something like this with our blog images. Didn't expect so many backlinks from just putting them on free sites. Surprising how well it worked. People complain about there being limited free backlinks opportunities. In reality there are many ways to engineer them.

This is maddening - using stock photo sites to get backlinks. Take original photos from your phone. Create images in Canva, Photoshop.  Niche specific images, location photos, data visualizations, infographics, charts.  Anything relevant to your topic. Upload them to free stock image sites. Unsplash, Pexels, Pixabay, Flickr Creative Commons. Here's where it gets crazy. The attribution credit fields link back to your website. These stock photo platforms have crazy domain authority.  The images get pulled by bloggers, journalists, designers every single day.  Every time someone uses your photo then credits you, that's a free backlink from their website with zero outreach.  You are scaling backlinks by doing nothing. Reverse Image Search your photos, use Google or TinyEye.  You'll find dozens of sites using them without proper attribution. Email these site owners asking for a source credit link. Or even have an AI do it for you. Conversion rate on these is insanely high. The site owners know they already took your content. They know they owe you the link. Zero cost, great anchor text, compounds forever.  The more images you put up, the more links you get. Look at this top comment. We tried something like this with our blog images, didn't expect so many backlinks from just putting them on free sites. Surprising how well it worked. People complain about there being limited free backlink opportunities. In reality, there are many ways to engineer them. Credit to Charles Floate for this write up. #linkbuilding #backlinks #searchengineoptimization #digitalmarketing

Image syndication backlinks
Link building / original images


Hey, did you know that you can upload a video longer than 30 seconds to your Google Business Profile if you check Google's guidelines for Google Business Profiles it says videos up to 30 seconds long and the file size has to be under 75 megabytes but check out this video this video is actually a 1 minute and 50 seconds but Google's gonna let me upload it and the reason is is that it's actually under 75 megabytes that's the real key watch this if I take it and I drop it here Google will actually accept it and so there you go yeah, see it says pending so this video will appear on our profile and should be no problem so now when you see all those Google Business profiles with really long videos now you know how they did it and while you're here follow me.

Local SEO hack you NEED to know: Google says you can only upload 30-s...


Your SEO isn't working because you're doing it wrong. Probably not because you're not doing enough. You might even be doing too much of the wrong thing. SEO is supposed to have a compound effect. And the majority of your initial growth will probably only come from a couple of pages. And what you want is to make sure that those pages are ones you can make money from. Everything in your strategy needs to be aligned to boosting those pages. If you're an e-commerce business, this would naturally be product pages. So you wanna make sure that you have lots of good internal linking structures in place and lots of collection pages. But I see a scary amount of you having none of that and focusing a hell of a lot on blog posts, products, collections, site structure. That's the traffic that generates revenue.

The reason your website SEO strategy isn't working is because SEO in 2026 means something totally different. SEO blog content is NOT the most effective way to rank on Google nowadays. And if you want to rank on ChatGPT? Same. Here's what website SEO in 2026 looks like.   #seo2026 #googleseoexplained #aiseooptimisation #websiteseo #websiteseooptimisation

Ecommerce SEO / money pages
Internal linking / revenue pages


OpenAI just hired the creator of opencl, and it looks like the race to build the best personal agent has begun. If you haven't heard of opencl, I have another video about it. But it's by far the most sophisticated AI agent we've seen today. It's doing things that we didn't think would be possible within this year. They said in that other video, opencl has all kinds of security issues, but it showed us what's possible with AI. Agents. And it was obvious at that point that this would put a lot of pressure on google, OpenAI, and anthropic to build better AI. Agents. But I did not expect OpenAI. To hire peter steinberger. This shows you how seriously the big model makers are taking this moment. And I anticipate it's gonna lead to some huge gains over the course of twenty, twenty six. Now, in terms of safe, personalized agents that just work out of the box and are available right now, anthropic is the clear leader. Claude co work is a game changer, and if you do any kind of knowledge work, you should be using it right now. I'm sure OpenAI realized they're behind in this regard, and that was a big reason they hired peter steinberger. And it just seems like a huge missed opportunity for anthropic not to have hired him. However, anthropic might have closed the door on the opportunity to hire peter when they Sued him for the original name of openclow, which was claudbot because it sounded too similar to claude. Meanwhile, google is just taking their time because they know they have the distribution advantage. But I think it's a safe bet that they'll respond in kind sometime in twenty twenty six. what does this mean for you if you do any kind of work on a computer? I think we're very quickly moving into a world where working with AI agents is just as mandatory as it is to work wi

OpenAI just hired the guy who built the most advanced AI agent ever. This is a HUGE signal. Anthropic is leading right now with Claude Cowork, but OpenAI is coming. If you do any work on a computer, AI agents are about to be mandatory. #AIAgents #OpenAI #Anthropic #TechNews #AI2026


o any kind of work on a computer? I think we're very quickly moving into a world where working with AI agents is just as mandatory as it is to work with a computer. Just consider the work that you currently do on a computer. How useful would you be if you decided you're going to refuse to use a computer? I think within one or two years the same is going to be true of AI. Agents. If you haven't already, I highly recommend just downloading claude cowork and starting to play around with it. I think you'll be surprised what it can do already.


Google just announced webmcp if you have a business or any kind of website you're gonna wanna know what this is. I feel like all the advancements we thought were gonna happen over the course of 2026 have already happened in the first six weeks. The announcement of webmcp is part of that feeling. If you're familiar with MCP, this is the same thing but for all websites but let me back up and explain why this is so game changing for a few years now all the model makers have been trying to figure out a gentic browsing allowing AI agents to use a browser, navigate the internet and take actions on your behalf is incredibly powerful and all the model makers have figured out how to do that kind of how agent browsing works right now is that the agent opens a webpage, takes a screenshot, figures out where to place the cursor, clicks, wait a few seconds, takes another screenshot and evaluates it to see what has happened as you might imagine, this is incredibly slow, very expensive this is why back in 2025 and Propic came out with MCP or the Model Context Protocol this allows developers to create essentially an API between an application and an AI agent and it makes it much easier for these agents to interact with applications and get responses what web MCP does is provide a very simple solution for turning your entire website into an MCP server. This is currently just an experiment inside of Google's Chrome browser, but it makes so much sense I'm confident it's gonna be widespread soon. As a website owner, you just have to add a few extra lines of code to any interactive element on your website and suddenly it's 100 times easier for AI agents to interact with your website and right by now you might be thinking, TJ, why would I want to make it easier for it to interact with my webs

Google just announced WebMCP, it lets you turn your website into an MCP server so AI agents can actually interact with it. More and more people are letting AI browse for them instead of doing it themselves, and that trend is only accelerating. If you have a website, this is worth paying attention to. #WebMCP #MCP #GoogleChrome

Agent-readable websites / web MCP
AI agents / competitive UX


AI agents to interact with your website and right by now you might be thinking, TJ, why would I want to make it easier for it to interact with my website? And the simple answer is that we're moving very quickly into a world where humans are using websites less and less. It's just becoming much more convenient to let the AI use the website on your behalf. If the AI can't easily interact with your website, it's just gonna use your competitors website instead. Internet traffic to websites recently surpassed human traffic to websites and by this time next year it's expected to be about 7.5 times that of human traffic. We're very quickly getting to a point where it's more important how easy it is for AI to use your website than it is for humans to use it so I don't think you need to integrate web m C P today, but I do think it's something you should be paying attention to. I'm sure we'll be learning a lot more about it as it develops in the coming weeks. I'll be sure to make some follow up videos when we learn more in the meantime, I shared a fantastic medium article in the caption where a lot of this information came from.


As the story behind the launch of AI dot com and possibly the most expensive marketing flop ever. Last year, the founder of crypto.com bought the domain AI dot com for $70 million. That is mind boggling. Apparently the guy who sold it to him bought the domain many years ago for only $100. How's that for a return on investment? Fast forward a little bit later to this year and what the guys from crypto.com had done is that they built a website to attract people for the launch of their a R. Agents. Now in order to launch this project, they paid an estimated $10 million to create an ad and play it during the Super Bowl. So they played this ad during the Super Bowl and it was quite a great ad and got a lot of attention. But look what happened next. The website wasn't good enough and strong enough and secure enough to handle all that traffic. The website crashed. Can you actually believe that? The website crashed during the Super Bowl when they spent all that money? What do you think about this?

AI.COM bought its domain for $70m, spend another $10m on a Super Bowl...


Everybody has been waiting for Google Search Console to introduce AI insights, but Bing just beat them to it. New AI performance tab in Bing Webmaster Tools, still in beta. It shows you the grounding queries that AI is using to surface your content. Very easy to use. Just hook your website up to Bing Webmaster Tools. Scroll down to grounding queries under AI performance. If you see language that you are not using high up on your page, take those words. Use it high up on your page. Or create new sections for grounding queries if you feel like you don't cover them properly in your page. If you have grounding queries that are entirely different from the pages that are already showing on Bing, make new pages for these grounding queries. This is showing you the language that AI is using to cite your content as well as the pages that are being cited. There's so much to use here to get surfaced more in LLMs and get my full method of SEO. They get surfaced in AI at compactkeywords.com.

Everybody has been waiting for Google Search Console to introduce AI insights. But Bing just beat them to it: New AI Performance tab in Bing Webmaster Tools, still in beta. It shows you the grounding queries that AI is using to surface your content. Very easy to use, just hook your website up to Bing Webmaster Tools. Scroll down to Grounding Queries under AI Performance. If you see language that you are not using high up on your page, take those words, use them high up on your page, or create new sections for grounding queries if you feel like you don't cover them properly on your page. If you have grounding queries that are entirely different from the pages that are already showing on Bing, make new pages for these grounding queries. This is showing you the language that AI is using to cite your content, as well as the pages that are being cited. There's so much to use here to get surfaced more in LLMs. And get my full method of SEO that gets surfaced in AI at compactkeywords.com #searchengineoptimization #answerengineoptimization #generativeengineoptimization #digitalmarketing

AI content optimization / grounding language


The way we do knowledge work is going to change dramatically in twenty twenty six, much more so than it has in any previous year. If you haven't been using cloud co work or paying attention to open claw, that probably sounds like hype, but if you have, it's just obvious. This is the ChatGPT moment for agentic AI. I think by the middle of twenty twenty six, all companies will now have access to an agent that can do essentially anything a human could do on a computer. It'll be like having an unlimited number of low cost employees that are incredibly intelligent, incredibly capable. However, the only thing they'll know about your company is what's available on your website. For the vast majority of companies, that's gonna be the bottleneck. I spent the last three years figuring out how to do digital marketing with AI. And getting the AI to understand your company and be able to accurately represent your brand has always been the hardest part. Nowadays I would say it's actually the only hard part, and it's where we put most of our effort. However, it can be done, and it is very much worth doing. This is where all the opportunity is right now. Just imagine you had an army of employees that were super intelligent, super capable, had a basic understanding of pretty much every industry. But the only thing they know about your company is what's on your website. What kind of tasks you actually trust them with. In my experience, it's a huge limitation, and a limitation that your competitors will have as well. However, if they have a deep understanding of your brand, voice, what can be said, what can't be said, a deep understanding of all your internal processes, what can be shared in terms of data and numbers, all the details of every product and service you offer, all the answers

By mid-2026 every company gets access to AI agents that can do almost anything on a computer. The bottleneck? They only know what's on your website. The companies building deep brand knowledge RIGHT NOW will have a massive advantage. #AIAgents #AgenticAI #aimarketingtips #DigitalMarketing

AI visibility / brand representation
Company knowledge bases for AI agents


all your internal processes, what can be shared in terms of data and numbers, all the details of every product and service you offer, all the answers to common questions and objections, every opinion your founders ever shared online, your company's stance on all relevant issues, and anything else that a senior level member of your team would need to understand, suddenly unlocks entire categories of tasks that you couldn't trust them with previously. So this is what I think every company should be building right now. It's our main focus for all of our clients. Other capabilities will be unlocked automatically as these models get smarter and more capable. But for most companies, this information about your brand doesn't exist online. You have to collect it, organize it, structure it, and give it to the model. This takes time and a lot of iteration to get it right. So now's the time to be doing it. This is your opportunity to get ahead of your competitors.


Valentine's Day is a major example of huge news publishers using their SEO authority for affiliate products. CNN, The New York Times, USA Today, even Business Insider all have pages targeting Valentine's Day gifts. Here's the CNN page. These are all affiliate links. People don't realize this, but these publishers depend a ton on affiliate revenue like this. This study shows how news publishers have had SEO traffic cut in half over the last two years. More people are going to social media for their news. The smart way to go after unrelated keywords is to break off a part of your brand. The New York Times has NY Times Cooking. BBC has BBC Food. Now they can show up on Google for romantic dinner ideas. The nuance is this can't be managed by a third party. Google has this policy called site reputation abuse, specifically calling out publishing third party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals. Orb's famously got hit by this, losing a ton of traffic from Google. These news publishers can rank for anything. It's likely that very soon many of them will offer subscription sass tools. BBC Food, for example, could dominate the cooking app space through SEO alone. But for now, don't forget to get your Valentine's Day presents. Happy Valentine's Day, everyone.

Valentine's Day is a major example of huge news publishers using their SEO authority for affiliate products. CNN, The New York Times, USA Today, even Business Insider all have pages targeting Valentine's Day gifts. The CNN page - everything is affiliate links. People don't realize this, but these news publishers depend a ton on affiliate revenue like this. A recent study shows how news publishers have had SEO traffic cut in half over the last two years. More people are going to social media for their news. The smart way to go after unrelated keywords is to break off a part of your brand. The New York Times has NYT Cooking. BBC has BBC Food. Now they can show up on Google for romantic dinner ideas. The nuance is this can't be managed by a third party. Google has this policy called Site Reputation Abuse, specifically calling out publishing third party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals. Forbes famously got hit by this, losing a ton of traffic from Google. These news publishers can rank for anything. It's likely that very soon many of them will offer subscription SaaS tools. BBC Food, for example, could dominate the cooking app space through SEO alone. But for now, don't forget to get your Valentine's Day presents. Happy Valentine's Day, everyone. #searchengineoptimization #digitalmarketing #seotips #seo

Brand architecture / adjacent SEO
Site reputation abuse / affiliate SEO


You can now get a free AI performance report of your website inside of Bing Webmaster Tools. This report is golden. It will show you the different citations and the answers that your website has generated inside of Microsoft Copilot and other AI models. For those of you that don't know what Bing Webmaster Tools is, it's a free tool and software that you connect your website and you can see your performance inside of the Bing search results. For those of you that don't know how to do it, I'm gonna be releasing a video in a few hours time that will show you in detail how to connect to the Bing Webmaster Tools. It's very quick and it just takes a few minutes. Once you're logged into the Bing Webmaster Tools you gonna see that there's a tool that says AI performance. You need to click on that and you gonna see that there's a whole lot of data. If you scroll down you gonna see that there's a whole list of words. Those are the words that have generated the different citations. The next tab over there it will show you the pages that means the different pages that are actually linking and generating those answers. It's important to know if you're not seeing data or very little data that means probably that you have not had s c 0 done on your website and no one is working on your answer engine optimisation Obviously, that should be a flag and that should be a message that you need this done for you. If you need any help with this, drop a comment below.

Webmaster Tools Introduces AI Performance Reporting for GEO The new B...


Here's a free guide to show you how to create a Bing Webmaster Tools account, how to link your website and then how to submit your information as quickly as possible to get indexed. The first thing that you have to do is go to Bing dot com slash webmasters. It's gonna ask you to start and sign up an account. You gonna have three options. You can do it via a Microsoft account, a Gmail account or through Facebook I'm just gonna do it through Google. The steps are pretty simple that you link it there straight away and then you go to the next step. What it's gonna ask you then is verify your website. Now there are two options that you can do the one option is that you can connect it to your Search Console so if your website is already in Search Console with Google you can link it that way the other way that you can do it is just manually. I'm gonna choose that second option. On the next app is gonna give me a variety of different ways to manually verify my website. All I'm gonna do is that option over there that allows me to copy a simple line of Htm code. Then all I have to do is go to the back end of Word Press and depending on who you're using it will give you an option just to paste that code as simple as that I'm doing it With Rankmath, then I go back to the Bing Webmaster Tools and I press verify. In a second, my website is verified. Now what we have to do is get Bing to see all the information as quickly as possible. The first steps is that I submit my site maps into the Bing Webmaster Tools. I wanna do specifically all the different site maps. It takes a minute or two and it's done. Then the next thing and this is great with Bing Webmaster Tools is that you can bulk submit U r L's. This will get it done even quicker. I'm just gonna use a free URL extractor. As you c

How to Set Up Bing Webmaster Tools and Unlock the AI Performance Repo...


t with Bing Webmaster Tools is that you can bulk submit U r L's. This will get it done even quicker. I'm just gonna use a free URL extractor. As you can see, there's a lot of different pages. Now what the URL tool from Bing allows me to do is submit them in batches of 500. I'm gonna do that quickly over there. Press paste, press submit and there you go. Now what we've done very quickly is that we've set up a Bing Webmaster Tools account. We've linked and verified our website and we've submitted all the information. Hopefully very soon we're gonna start getting data and we can see how our website is performing in the Bing search results and also we'll be able to get that a R performance report. I hope you enjoyed this video. Keep on following me for more free tips like this.


Microsoft's Bing Webmaster Tools is showing you how your site is getting surfaced in AI tools for free. It has a new AI performance report. It shows how many citations you're getting, average cited pages. It shows the keywords that AI is using to retrieve your content. AI doesn't actually have your brand in its training data. It has to do a web search to learn about your brand, and grounding queries are the things that it searches. This data is for Microsoft Copilot AI summaries in Bing partner AI integrations, which tend to change very frequently. You're also showing your total citations over time. With a graph you can see the pages that are getting cited. This is a great free way to see how AI is citing the content on your site and get my full method of SEO that gets surfaced in AI at compactkeywords com.

Microsoft's Bing Webmaster Tools is showing you  how  your site is getting surfaced in AI tools for free. It has a new AI performance report. It shows how many citations you're getting, average cited pages, it shows the keywords that AI is using to retrieve your content. AI doesn't actually have your brand in its training data. It has to do a web search to learn about your brand. Grounding queries are the things that it searches. This data is for Microsoft Copilot, AI summaries in Bing, partner AI integrations, which tend to change very frequently. You're also showing your total citations over time with a graph. You can see the pages that are getting cited. This is a great free way to see how AI is citing the content on your site. And get my full method of SEO that gets surfaced in AI at compactkeywords.com #searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing

AI retrieval / brand search
Bing AI citations


I was just talking to your grandpa on Facebook and he told me that someone had given him a local SEO tip that if you want to rank better in Google's local results, you should add keywords to your Google Business Profile description. No, that's what I meant, not help your rank. Google does not use the description in the local search algorithm. The interesting thing though, this is new, is that we are seeing content from Google Business Profile descriptions show up in AI results. So maybe chat, GBT and Gemini, they're considering the description cause really it's just in just content. So that's different. So maybe there's some value there. But one moment. So you're gonna write this description not for rankings, you're gonna write it for humans to convince that you are a good business that they want to go to and tell them how long you've been in business and what sets you apart from the competition. So, and tell your grandpa not to get his SEO advice from Facebook. Bye for now.

It’s 2026, and people are still falling for this local SEO myth: if y...


There's a major Google algorithm update happening, destroying news publishers. Google is tight lipped though, not confirming anything. This one site owner said since yesterday traffic is in a free fall. User engagement zero. Zombies 100% bots up again. Another. The downward swings are just so wild that you just lose complete hope in what you are doing. The recalibration, or as we used to say in the earlier days, Google Dance has started once again. The Google volatility trackers are off the charts. 9.3 out of 10. Google algorithm volatility meaning results are dropping then rising non stop. It's a Google quake. The people feeling this the most are going after informational keywords like who, what, when, why, how keywords. They often depend on ad revenue, putting them in a bad position. Easy way to diversify is to vibe code an app in your niche, put it on a subdomain target. Use intent keywords. Bottom of funnel keywords have way less volatility. Vibe coding is so crazy we're using Google's anti gravity to make two months worth of iterations in an hour with no mistakes made. If. If you are a publisher, you can already rank change your business model to target keywords that bring users customers instead of pure traffic. Top of funnel targeting should only be part of the mix. It's 2026, there's no need to have this business model be your bread and butter. For those who want to go deeper on how to find these bottom of funnel keywords, I show my full method on it at compactkeywords com.

There's a major Google algorithm update happening, destroying news publishers. Google is tightlipped though, not confirming anything. This one site owner said, "Since yesterday, traffic is in a free fall. User engagement: 0. Zombies: 100%. Bots: up again." Another, "The downward swings are just so wild that you just lose complete hope in what you are doing. The recalibration, or as we used to say in the earlier days, Google Dance, has started once again. The Google volatility trackers are off the charts: 9.3/10 Google algorithm volatility, meaning results are dropping, then rising nonstop. It's a Googlequake. The people feeling this the most are going after informational keywords like who, what, when, why, how keywords. They often depend on ad revenue, putting them in a bad position. Easy way to diversify is to vibe code an app in your niche, put it on a subdomain, target use-intent keywords. Bottom of funnel keywords have way less volatility. Vibe coding is so crazy, we're using Google's Antigravity to make two months worth of iterations in an hour with no mistakes made. If you are a publisher, you can already rank. Change your business model to target keywords that bring users, customers instead of pure traffic.  Top of funnel targeting should only be part of the mix. It's 2026, there's no need to have ad revenue be your bread and butter. For those who want to go deeper on how to find these bottom of funnel keywords, I show my full method on it at compactkeywords.com #searchengineoptimization #googlealgorithmupdate #seotips #digitalmarketing

Algorithm volatility / publisher risk
Bottom-funnel SEO / diversification
Content strategy / business model


On a daily basis I meet with companies that are struggling with their Google Ads and their SEO. I met a company last week, Thursday, and this is just such an example of what I see on a daily basis. We're digging deep into the s C. O which has literally fallen off a cliff in the last six months and their Google Ads, they're just throwing money down the drain and nothing is happening. After spending 10 minutes, we saw what the issues were. The agency that has done it changed the structure of their U. L's in their website and that is the problem and I think we can fix it. With regards to the Google Ads, they're running just rubbish P Max campaigns. They have no idea what they're doing. And again, I think we can fix this issue. I asked the business owner, I said, can you just tell me how did you start using this agency? What they told me should have shocked me but unfortunately I hear the same story every day. I said, no, they're using the agency because one of the directors in the business, it's his brother that runs the agency. I don't understand this. And unfortunately, like I said, I see this every single day. People are using bad agencies not because they think anything better. Sometimes they know that the agencies are bad, but they're doing it almost as a favour, almost just to help the Guy out. If you are serious about your business, you should be using only the best out there. You can't use favours. And the time for being nice is not now. You can give the guy charity. You can give the guy a break in another way, but when it comes to online marketing and when it comes to your website and when it comes to advertising, please only use people that know what they're doing. You can't take chances. You can't just waste money on a guy because you think he's a nice guy. Use

Do Not Choose an Agency for SEO or Google Ads Out of Favour, Family, ...


ease only use people that know what they're doing. You can't take chances. You can't just waste money on a guy because you think he's a nice guy. Use agencies and professionals that they know what they're doing. Only then are you gonna have a chance to win.


This is some of the laziest SEO advice I've ever seen, and I just wish it would disappear into a black hole because I'm constantly having to address it. The amount of backlinks you or your competitor has doesn't matter. Search engines like Google and ChatGPT do not rank pages based on the number of backlinks they have. It ranks them based on how much it trusts the content, meets the searcher's needs, combined with how much it trusts your site. Yes, backlinks building is a big part of that trust, but it isn't, oh, this page has got 10,000 links, so we trust it. They're looking at how relevant the link is, who is linking to you and why. How much they trust the site that's linking to you, I.E. do they trust that site to endorse yours, and then how many links you have like that. A lot of the time when people are buying link building packages, they are from spamy, low quality sites that search engines don't really trust. You should be focusing your time, money, efforts, resources, whatever it is you've got available to high quality links. If the number of backlinks alone actually determined whether or not you'd rank, Google would be in an even worse state than what it is right now.

Backlinks explained: let’s talk about linkbuilding strategies for 2026. If you want to rank on Google, your backlink strategy is not about the volume of backlinks you have, it’s the quality of your links.  It’s far more beneficial for your website SEO strategy to have 2000-3000 high quality backlinks than 10,000 poor quality ones. Here’s why.  #backlinksexplained #linkbuildingstrategies #chatgptseo #googleseo #websiteseo

Backlinks / link quality
Risk/avoid / low-quality link packages


Google's AI responses are eating all of your website traffic. And that's not a bad thing. For about a year now, SEOs have been panicking because Google's AI overviews now just provide the answer that people used to have to go to your website to find. And as a result, a lot of websites are getting far less traffic from Google search. And at first this just sounds objectively bad for those website owners. And for some it will be devastating, at least short term. But in the end I think we'll realize we don't actually need the traffic, at least not from humans. There are two primary reasons you might care about traffic to your website. One is if you sell an actual product or service. Before AI responses, people would go to Google searching for the problems they have that your product or service solve. They would click through to your website to read your content, and some percentage of them would convert into a customer. Today, more and more of these questions can be answered directly in Google's AI response. However, as long as that AI response recommends your product or service, it doesn't really matter that they went to your website. In fact, more people are using Google to make product decisions than ever before. And people are much more likely to take the recommendation of the AI response than they ever were to just go with position one on Google. The second reason you might care about traffic to your website is if you're actually monetizing that traffic. In other words, if you're showing ads on your website or selling products as an affiliate, in this case, your product is influence. You're influencing the purchase behaviour of humans. Now, if this is the situation you're in right now, you're probably hurting. A loss in direct traffic translates directly to a loss in

Is it bad that Google is taking all your website traffic? SEOs are panicking but they're missing the bigger picture. If your site influenced what humans bought, it can influence what AI recommends, and that's worth MORE 💰 #SEO #AIOverview #GoogleAI #WebsiteTraffic #DigitalMarketing

Affiliate publishers / AI recommendations

AI Overviews / traffic vs recommendations


iour of humans. Now, if this is the situation you're in right now, you're probably hurting. A loss in direct traffic translates directly to a loss in revenue. However, I also think you're sitting on top of a gold mine. This is because any website that could influence the purchase behaviour of humans in the past, we'll almost certainly be able to influence the product and service recommendations of AI in this new future. And based on what we're seeing so far, I think that's gonna be more valuable. If you have an affiliate website, you might have listicles of top products in different categories. And you're paid by the creators of these products to sell them on your website. When you lose your human traffic, you stop making those affiliate sales. But these listicles are still just as valuable, if not more valuable, to the creator of those products. So my prediction is in twenty twenty six, we're gonna see a lot of these publishers that were making money from ads and affiliate sales start to sell recommendations. If your website is being cited by AI search and you're recommending a specific product or service, you can have a huge influence on whether or not the AI recommends that product or service