It is vitally important that if you're running Google Ads, you have to be doing at least onsite search engine optimisation. The reason that is, is something called your Quality Score. The Quality Score is a score system where Google punishes you or rewards you for how well you have done your Google Ads. one of the most important things with Google Ads and Quality Score is something called ad relevance. High relevant is the keyword that you're bidding on relevant to your text ad. And then again, how relevant is the text ad and the keyword that you're bidding on to your website. So let's say for example, you are bidding on a word houses for sale in Cape Town. Your text ad should say houses for sale in Cape Town at least in one or two of the headlines. And then finally, your website, Google has to see is again about houses for sale in Cape Town. Obviously, the only way that Google Ads can see that your website is speaking about houses for sale in Cape Town or whatever it's talking about is by doing search engine optimization specifically with your page title, your page description, your headline and some the text on your website. If Google don't see that your website is speaking about houses for sale for Cape Town, they're going to come back and penalize you in your Google Ads account. That form of penalization is that your cost per click can be a lot higher than it Actually has to be if you want to perform better at Google Ads and you want the lowest possible cost per click, you have to be working on your onsite search engine optimisation. If you need any help with your Google Ads, drop a comment below or DM me for more information.

How SEO Affects Google Ads 🔄 On-site SEO plays a big role in how your...


Sora 2 is insane. And don't worry, this video wasn't made with Sora 2. You can stop looking for the watermark. But that's exactly what's crazy about it. You can't tell right away. But also no one's really surprised, right? We all knew this was coming and even though we all know it's gonna be harder and harder to tell which videos are made by AI, I'm gonna make the argument that this is the best time to be making real videos and that's not because everyone's gonna get sick of AI and not wanna watch any more AI videos to the contrary, I think we're gonna be watching more and more AI videos. But if you have any kind of brand or message or need people to trust you at all, real videos gonna become more powerful. So I like to just speculate about how this might play out, how we might be able to tell if the video is real or not and what this means for you if you have any kind of brand if you don't know, along with Sora to OpenAI released a Sora app. This is essentially like TikTok where every video was created by Sora. Now it's hard to say how popular this app will be. I currently am having a lot of fun watching the videos, but maybe we all get kind of sick of it just knowing that it's AI. What's clear though is that this is giving OpenAI, some very valuable data. It's easy to see how they could use this data to train their AI, not just to make more realistic videos with fewer mistakes, but to make videos that are more compelling that keep people on the platform longer, more addictive videos. And the better, faster and cheaper model this gets, the more they'll be able to scale that training. From my point of view, it looks like we're at the very beginning of an exponential curve where AI video just gets more and more entertaining, engaging, compelling. My guess is that Google

Sora 2 is wild but this is actually the BEST time to make real videos. Here's why trust just became your superpower 📹 #Sora2 #VideoMarketing #ContentCreator


e're at the very beginning of an exponential curve where AI video just gets more and more entertaining, engaging, compelling. My guess is that Google will follow suit whenever v 0 4 comes out. And my prediction is that a few years from now, we're gonna have not just a ton of AI slap, but a ton of AI videos that we actually really enjoy or at least that we have trouble putting down. However, similar to our relationship with social media, I think we'll also be kind of disgusted at how much time we're spending with it. We certainly won't trust it. And I'm not saying people will automatically distrust anything that was made with AI. It's gonna be so commonplace. That would be like saying that we don't trust a picture that came out of Photoshop. But I do think there's gonna be a demand for real humans on camera and as a brand trying to build trust, the easiest way is gonna be with real video. And I can already Hear you asking. But TJ, how are they gonna know that it's real video? And you're right, there's a lot of times that we won't be able to tell. There won't always be a watermark. People will find ways to remove them. There will be open source models that don't have watermarks. But presumably you'll be able to see who posted the video. And most of us have at least a couple sources that we trust. So as a brand, your goal should be to become one of those sources that your audience trusts. And the best way to do that is to start creating videos now when people can still tell that it's not AI.


So many people were triggered by my last video on this, which just tells me a lot of you are using AI and you don't want to admit it. If your content uses the phrase it's straight out of ChatGPT I don't care how much you love them. If your content includes em dashes, bonus points if you've got multiple em dashes in the same piece of content, it's AI. The next one is so overused and it's often right at the beginning of the content when you first see it, вЂIn today's digital landscapeвЂ™ I'm immediately not reading your content if I see that. If you've got loads of bolded words and phrases throughout the whole thing, not only has AI gone massively overboard, but it's written your content. And if your sentences are often structured like, or it's not you, it's AI.

My last video on spotting AI content was controversial, so here's 5 more ways I can tell your content was written by AI. 🫣   I see these AI writing habits everywhere. That's why if you’re using AI for SEO, content marketing or social media, you need to know how obvious these signs are. AI-generated content can still perform well, but only if you learn how to humanise AI content first.    #AIContent #ChatGPT #AITips #SEOTips #DigitalMarketing


Have you ever heard of a website called the Wayback Machine it's really unbelievable and it's 100% free to use the way that it works is very simple you go into the website there's no registration and put any URL that you want what it does it goes back in time and and it will show you the history of this website and different versions of it depending on how long the website has been around for in this specific example I'm going to use a very well known brand in South Africa we buy cars as you can see the website can go back so many different years Almost 20 years in this case can see the different variations and the history and the way that the brand has evolved for this specific website it's actually quite cool to see you can do it for most websites out there a lot of times this tool can be very useful No.1 you can go back in time to see if there's any information on a website perhaps let's say they mention something dodgy and you can go pick them up on it now another way that I use this website quite often is sometimes when web developers change from one website to another for the same customer a lot of the search engine optimization gets lost but with the help of the Wayback Machine I can go back and I can see what the different page titles were in the Page descriptions. I can also see the different U, R, L structures and a whole lot more.

How to Use the Wayback Machine ⏱ The Wayback Machine is a free tool ...


I'm in the middle of the Google office running. Nobody knows this about Google, but Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page 1 of Google. The result is sites like Reddit took a massive dip in ChatGPT citations. A few weeks ago Reddit citations in ChatGPT were at 14%. Now they are at 2%. ChatGPT was doing a better job of going through the top 100 results, finding the most relevant answers to users questions, bypassing Google's entire business model of ads. Google was threatened by these AI tools has now restricted them to the top 10 results. We'll see how long this lasts for though. There's always been.

Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page one of Google.  The result is sites like Reddit took a massive dip in ChatGPT citations.   A few weeks ago  Reddit citations in ChatGPT were at 14%.  Now they are at 2%.  ChatGPT was doing a better job of going through the top 100  results, finding the most relevant answers to users' questions,  bypassing Google's entire business model of ads.   Google was threatened by these AI tools, has now restricted them to the top 10 results.   We'll see how long this lasts for, though. There's always Bing. #searchengineoptimization #generativeengineoptimization #digitalmarketing #seotips


Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients. One thing you'll notice when you do this is that the citations vary wildly between industries. For most of our clients, Reddit isn't the number one source, but it's almost always in the top 10 and for a few clients it really is 50% or more of the citations heard. Across all industries, Reddit makes up about 14% of citations historically. Yesterday I went through all 30 clients and for almost all of them Reddit dropped by about half in mid September. So that begs the question, who's the number one cited website now? Reddit. It's still Reddit. I couldn't find one single site that shot up in rankings. It looks like Reddit just dropped. Maybe OpenAI or the model itself realized that Reddit isn't such a reliable source, but it's still being used a lot. So if Reddit is still the most Important place for your brand to be mentioned. Why even bring this up? Well, I think it's important to notice how volatile these models still are. The factors that determine who gets recommended by these large language models change significantly every month. However, the core strategy stays the same. Make sure your brand is mentioned in the sources these large language models are citing before they make a recommendation. And because very few brands are doing this right now, there's a ton of opport

ChatGPT cut Reddit traffic by 50% but it's still the #1 source 📊 LLM citations change fast - here's what brands need to know #chatgpt4 #SEO #aimarketingtools

AI visibility source strategy
LLM Citation Volatility


hese large language models are citing before they make a recommendation. And because very few brands are doing this right now, there's a ton of opportunity.


This is how you disavow backlinks to your website using the Google Search Console. Now, before we start, there's just a few things to note. No. 1, you only use this method under extreme circumstances. No.2, most websites out there have a number of spammy backlinks. It's just a common thing that for whatever the reason is, there are some bots come to website that create these spammy backlinks. At 9 times out of 10, there's nothing to worry about and you can just ignore it. Now, most cases when people have to worry about spamy backlinks and when Google have started to penalize you is as a result of using Blackhat SEO techniques. The most common and dangerous Blackhat SEO technique is got to do with backlinks. A lot of people stupidly think that if you go onto websites like fiver and many others and you pay providers that will give you hundreds and thousands of backlinks to your website, that this is going to promote your website. In fact, what it does is sometimes the actual opposite. Once you understand that and you're 100% certain that some of these links are toxic and they're doing damage, this is how you disavow it. The first thing that you have to do is get a list of all those dodgy and horrible backlinks and put it on a Google sheet. The next thing that you have to do is that you have to put all Those links on a t x t file. You can go to Google and just look for any online t x t file converter. Then what I have to do is I go to Google Sheets, I copy all those U r L's and I paste it and save that t x t file. Then you have to go to Google and look for the disavow links tool Search Console. Once you in it you'll see that you're in the right place cause Google will actually give you a warning to use this website with extreme caution. The way that it works is you upload

The Google Disavow Tool inside Google Search Console: How to Disavow ...


you're in the right place cause Google will actually give you a warning to use this website with extreme caution. The way that it works is you upload this file and Google will confirm that they've seen it. Then you have to keep on checking with Search Console and other backlink tools to see that Google have disavowed it. If they have successfully, you should start seeing an improvement in your SEO results. Once again, it's a very sensitive topic and I would only use an SEO professional to help you with this. I wouldn't just jump into it by yourself.


Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago. It reached 14%. The percentage of ChatGPT responses citing social platforms Reddit was at 14%, but look what's happening now. Way, way, way, way down. It seems to be almost removed from ChatGPT citations. Does SEO AEO GEO influence the stock market? It might. Reddit shares fall in heavy trading volume after study shows drop in ChatGPT citations. Reddit is down 9.5%. Fell as much as 12% in pre market trading. According to the study that I just showed you, Reddit content was cited in just 2% of ChatGPT responses versus 9.7% cited on August 31st. Stuff like this happening in the SEO world is as old as time itself. It used to be Yahoo Answers was cited all the time in Google. That was abused. Google switched to Quora, that stopped. Then it was Reddit. We saw medium in the past. Who knows if Reddit will bounce back or what will be next.

Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago - it reached 14%. But now… “Reddit seems to be almost removed from ChatGPT citations.”  Does SEO/AEO/GEO influence the stock market? It might.  “Reddit shares fall in heavy trading volume after studies shows drop in ChatGPT citations.” “ Reddit is down 9.5%,  fell as much as 12% in pre-market trading.” “Reddit content was cited in just 2% of ChatGPT responses,  versus 9.7% cited on August 31st. “ Stuff like this happening in the SEO world is as old as time itself. It used to be Yahoo Answers was cited all the time in Google. That was abused. Google switched to Quora. That stopped.  Then it was Reddit. We saw Medium in the past. Who knows if Reddit will bounce back or what will be next? #searchengineoptimization #generativeengineoptimization #marketingnews #technews


If you wanna use digital PR for link building, you need this tool. Featured is a platform that publishers use to find experts they can quote in their content. You can submit up to 3 answers per month on the free plan, and if they choose your answer, they'll use it in their article and link back to your website. All free!

Free SEO tools that actually help you rank – Part 19   Featured is a digital PR platform that connects experts with publishers who need quotes for their articles. We use it to land free backlinks from high authority sites for all of our SEO clients.  On the free plan you can pitch up to three times a month, and if your answer gets picked, journalists should link back to your website in exchange for your quote. A simple way to use digital PR for SEO without spending a penny!   #FreeSEOTools #SearchEngineOptimization #LinkBuilding #SEOtips #DigitalPR


So meta just announced their plans to be even creepier than they already were. They're gonna start using your conversations with their AI. To inform the advertisements they show you on Facebook and Instagram. This includes all the data collected by their Ray Ban meta glasses. So if you already felt like they were listening to all of your conversations, at least now they're telling you they're doing it. It looks like we're racing towards a world where there's no separation between our personal lives and the algorithms or advertisements being shown to us. And aside from being really creepy, I imagine it's also gonna be super convenient. If our devices and the platforms we're on already know everything there is to know about us, what we're interested in, who we're friends with, what we're doing on a day to day basis, you have to imagine they'll be way more helpful. I actually don't have any advice in this video. I'm just curious. Do you think people will give up their privacy easily in exchange for this convenience, or do you think we'll see some push back?

Meta's using your AI chats for ads now (including Ray-Ban glasses data) 👀 Creepy but convenient? Will you trade privacy for it? #MetaAI #Privacy #AI


If you run Google ad campaigns, you probably have seen in the last few days that Google send you an email asking you to confirm if you have EU political ads. Here's a simple way just to confirm that you don't run these ads and just keep everything running as normal. Go into Google Ads account, then go to campaigns, then click edit, scroll down until you're gonna see something that says confirm E U. Settings on the next screen. All you have to do is select no, you don't have any E. U. Political ads, press save and there you go. It's as simple as that. If you have any problems with this, let me know in the comments below.

How to Confirm EU Political Ads Setting in Google Ads Google is rolli...


I got another AI LLM related topic. This one is quite cool because Dan Petrovich, one of my favorites. Wait, I'm still waiting for my my fan club badge from for him as well. Yeah. So he made this really awesome tool citation mining for AI SEO. Um, and so you open this dang thing up and then you just give it any query right? And so here is the list of the sites the Phoenix review.comslash best Personal Injury Lawyers Phoenix. That's a good one. Um, the Phoenix Review Martin Dale dot com. Uh, Justia is being pulled in here lawyers dot fine law.com. So it just gives you the list of all the important sites that are being referenced for this particular query. Uh, I I will look at that because that looks jolly useful.

Jolly useful find: Dan Petrovic’s citation mining tool for AI SEO. Cl...


ChatGPT already helps millions of people find what to buy. Now it can help them buy it too! We're introducing instant checkout in ChatGPT with Etsy and Shopify, Open sourcing the agentic commerce protocol that powers it, built with Stripe so more merchants and developers can integrate Agentic Checkout. FYI, this has the potential to be a generational AI SEO opportunity for small and medium sized sellers. What's the best Black Friday luggage deals? The first citation slash product references a blog post. If you know what you're doing with press releases, you can print sales. If you know what language people are using to look for the things that you sell, you put that in your listings. I could easily see this being a crazy boon for SEOs if you want to learn how to find these purchase intent keywords that people are actually using to search for what you sell. That is exactly what my thirteen and a/2 hour SEO course, Compact Keywords teaches. That is at compactkeywords.com.

From OpenAI: “ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We're introducing Instant Checkout in ChatGPT with Etsy and Shopify. Open-sourcing the Agentic Commerce Protocol that powers it, built with Stripe, so more merchants and developers can integrate agentic checkout.” “FYI, this has the potential to be a generational AI SEO opportunity for small and medium-sized sellers. ‘What's the best Black Friday luggage deal?’ The first citation/product references a blog post. If you know what you're doing with press releases, you can print sales.” If you know what language people are using to look for the things that you sell, you put that in your listings. I could easily see this being a crazy boon for SEOs. If you want to learn how to find these purchase-intent keywords that people are actually using to search for what you sell, that is exactly what my 13.5-hour SEO course Compact Keywords teaches. That is at compactkeywords.com #generativeengineoptimization #technews #chatgpt #artificialintelligence

Agentic commerce / AI SEO
Ecommerce keyword intent


Looks like we're about to see a big shift in the way people find and buy products online. Just in the last 24 hours, both OpenAI and Google announced their plan to become the leader in AI shopping. So I wanna talk about those announcements, what this will mean for e commerce businesses, and then my thoughts on how this might roll out to other industries as well. So let's start with OpenAI. They just announced a partnership with Spotify and Etsy. Or you can find and buy products directly from ChatGPT. Now, we don't know exactly how this works yet, but it looks like if you sell products on a Shopify or Etsy store, people will be able to find you directly in ChatGPT and then buy from their platform without even leaving ChatGPT. And you just have to agree to give ChatGPT 2% of that sale as a referral fee. Google, on the other hand, is not yet letting you buy directly from their platform, but their AI mode has been overhauled to prioritise visual results, and this has mainly been done to improve the experience of shopping through Google. It's very clear that both of these platforms are racing to become the default operating system of the internet, and shopping is just a logical place to start. So if you're an e commerce business, you should be paying close attention to this. ChatGPT is starting with Shopify and Etsy, but they've also open sourced the API so that any merchant can use this. So even if you're on WooCommerce or BigCommerce, you should be able to get in on the action for Google. Just make sure you're connected to Google Merchant Center and following best practices for product structure data. This actually feels like the first change that could significantly take some market share away from Amazon. And again, e commerce is the logical place to start. But the trend

ChatGPT + Google just changed online shopping forever. If you sell products online, you need to see this 👀 #ecommerce #chatgpt #aibusiness #shopify #entrepreneur #AISearch

AI shopping / ecommerce
Product feeds / Merchant Center


the first change that could significantly take some market share away from Amazon. And again, e commerce is the logical place to start. But the trend is clear. OpenAI and Google are trying to keep people on their platform. They want to become the operating system of the internet. If things keep moving in this direction, people are gonna spend less and less time visiting actual websites or using discrete tools. And we'll instead be doing more and more directly through platforms like ChatGPT or Google's AI mode. We could be moving very quickly into a world where recommendations from AI will make or break your business.


The other day, one of the viewers of my videos said to me, Josh, do you only wear white shirts? If I look through all your videos, you literally look exactly the same in all of them. Yes, I only own white shirts. I've got so many things to think about every single day. Thank god I got four kids, I've got a business to run and so many other things that I'm juggling. The last thing that I wanna worry about is what I'm gonna wear. So at least I know I look pretty decent, I think, in white shirts. I take the first white shirt out of my cupboard and there you go. Now, sometimes if you see me wearing the same shirt, the reason is very simple. I come in on a Sunday morning and I film my videos for the whole week. So for example, I'm wearing the soccer banyeshirt today. You're gonna see the next 6 or 7 videos for the whole week is me wearing the shirt.

Why I Only Wear White Shirts In My Videos  Wearing white shirts is no...


Time and time again, AB tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any DOT do. They tried boss up go premium against just premium and premium won out. The article that says this don't get cute with words, especially when it involves money. And it says it over and over again. It's a big deal. This is from the first 1,000 newsletter about conversion rate optimization.

Don’t get cute with words, especially when it involves money. Time and time again, A/B tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any.do.  They tried Boss Up, Go Premium against just Premium and Premium won out.  The article that says this, don't get cute with words, especially when it involves money. And it says it over and over again, it's a big deal. This is from the First 1,000 newsletter about conversion rate optimization. #conversionrateoptimization #copywriting #marketing #digitalmarketing


Okay, so these are the four places that you need to include your TikTok SEO Keywords if you want to attract new viewers consistently to your videos. The first one is the spoken words you actually use in your video. If you notice, I said TikTok SEO at the beginning of this video because that's what I wanted to show up for. So you need to do your keyword research before you film. The next one is your on screen text. If you go back to the beginning of this video I did that in the first few seconds. We've got your captions. If you've done step 1 correctly and used it in your spoken words, then they should already be included, but make sure you double check. And the last one is your video's description. You can use more than one keyword here, so just go nuts including everything that you want your video to show up for. But don't just list them. Make sure you include them naturally in the written caption.

Here's where to add TikTok SEO keywords so your videos show up in TikTok search to bring in consistent views from new viewers. Use this TikTok SEO tutorial to add your TikTok keywords in the right places to boost your video's reach.   #TikTokSEO #SEOKeywords #SEOtips #DigitalMarketing


I wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google has said, having keywords in your URL can help you rank for those terms now. It's not gonna help nearly as much as having those words in the H1 of your page, which is the title or the meta title of your page, but it does help. It helps enough that Google has to manually flag exact match domains. If you don't know. An exact match domain is where the domain name is the word that you're trying to rank for. So if you are a window tinting shop in Houston, you might buy the domain window tinting Houston dot com this used to be incredibly effective, but we actually know from the DOJ trials that Google now flags exact match domains and manually demotes them in ranking. Now at this point you might be thinking wait, TJ, I thought you said having keywords in your domain helps with ranking. It does. The manual penalty is not enough to counteract the benefit. It's just not as effective as it used to be. So if you have keywords in your domain, great It's definitely not worth changing your domain over, but if you're creating a new page on your website, you might as well include some of the terms you're trying to rank it for. And if you're creating a subfolder, you should consider putting words that are relevant to the pages that will be in that folder. Speaking of subfolders, I'm often asked if and when subfolders should be used. If you're not familiar with subfolders, this would be like if you had a blog post under your domain slash b

Google manually demotes exact match domains but they STILL work 😅 Here's what actually matters for URL SEO #SEO #GoogleRanking #SEOTips #DigitalMarketing

Site architecture
URL keywords / SEO
URL structure / AI visibility


ked if and when subfolders should be used. If you're not familiar with subfolders, this would be like if you had a blog post under your domain slash blog slash post name. The slash blog would be the subfolder. Now, because you're probably not trying to rank for the word blog, it would usually be better to have the category name as the subfolder, but this really isn't that important. In fact, if you only take away one thing from this video, it should be this don't change your URLs. Once your page has been indexed by Google or received any kind of traffic, it's almost never worth changing the URL. When you change a URL, Google doesn't see it as that page having a new URL. To Google, the URL is the page. From Google's point of view, you've just removed that page and created a new, identical page. Any trust or authority Google had in that page is now gone. Now of course you can and should set up a 3:01 redirect if you must change a URL. This tells Google that the content has moved to The new page, and then you will retain most of the trust or authority, but some of it is still lost. The benefit you get from your URL structure is rarely worth the cost of changing it. So this advice should be only applied if you're creating new pages. So when should you use subfolders? This is what's important to understand. Google assumes the pages inside of subfolders are less important than pages at the top level. Again, it's not gonna make a big difference, but the more sub folders the page is nested under, the less priority Google is going to give to those pages. It would be reasonable to conclude that you shouldn't use sub folders at all. But if all pages are at the top level, then no page is important. So my advice is, if you're trying to rank a page for a competitive term, don't put i


But if all pages are at the top level, then no page is important. So my advice is, if you're trying to rank a page for a competitive term, don't put it inside more than one folder. Subfolders can also help you distinguish different types of content or different intents of content on your website. Google will treat each folder as a section of your website, and so if you have different content that speaks to different audiences, it can be useful to separate those by subfolders. Now let's talk about AI like ChatGPT. The early data we're seeing is showing that ChatGPT actually pays a lot of attention to the words in your URL. This is because before they Even look at the words on the page they consider the title, URL and meta description of the respective page URLs that clearly represent the content of the page are much more likely to convince ChatGPT to look at the content on that page.


Google Keyword Planner inside of Google Ads is one of the best tools out there to help you create Google ad campaigns and also to help you with your SEO. The problem though with the Google Keyword Planner is that for certain industries and for certain keywords, Google don't show you the volume at all. The industries are the different type of keywords that Google don't show any data for is primarily medical, anything at all relating with kids and also sensitive data. Take a look at this, for example. We just signed up a chiropractor who works in the United Arab Emirates. Usually, as in the keyword planner, you'd select the country, you put in your word and you press enter. But take a look at this. Google have hidden all the data from us. Luckily, we have paid tools. I've a hrefs and I have Semrush. You can see when I put the data in a href and Semrush, I get a whole lot of data with it. What I'm saying is that in certain industries and for certain different type of keywords, unless you have paid for tools, you're really gonna be in trouble and you can't just rely on the Google Keyword Planner.

All Keywords Were Removed in Keyword Planner If you see the message “...


Lovable. The vibe coding platform is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages. Example how to build AI powered conversation assistant project projects. You see this across pages. Here's another one. Example how to build AI powered platform development project projects. These are AI programmatic SEO pages that are just unchecked and sloppy. They're also putting things too far away from the homepage so it doesn't get as much link juice. The biggest issue is that if they keep scaling these AI SEO pages without human review, they are going to be hit with this penalty. Scaled content abuse. A year ago, they were at 660 clicks a month from Google. Now they are at 363,000 clicks a month from Google. Learn how to do this strategy the safe way at compactkeywords.com.

Lovable, the vibe coding platform, is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages.  Example How to Build AI Powered Conversation Assistant Projects Projects. You see this across pages. Here's another one, Example How to Build AI Powered Platform Development Projects Projects. These are AI programmatic SEO pages that are just unchecked and sloppy. They're also putting things too far away from the homepage so it doesn't get as much link juice. The biggest issue is that if they keep scaling these AI SEO pages without human review, they are going to be hit with this penalty, scaled content abuse. A year ago they were at 660 clicks a month from Google. Now they are at 363,000 clicks a month from Google. Learn how to do this strategy the safe way at compactkeywords.com #programmaticseo #growthhacking #searchengineoptimization #seotips

Internal linking / crawl depth
Programmatic SEO risk/avoid


Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site. Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began. And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been telling us that backlinks matter less and less, and pretty soon they won't matter at all. But any SEO who's actually doing SEO can tell you that backlinks still do matter. However, measuring how much backlinks matter is actually really difficult. There are hundreds of variables that determine ranking. Those variables are changing constantly, and so isolating just one of them is impossible. And this is why even some of the smartest, most experienced SEOs constantly argue about how much backlinks still matter. The part of the reason that I'm buying fewer Backlinks? Is that just anecdotal? From my own experience and from hearing the experience of others, I really do feel like backlinks matter less than they used to. But that's not the main reason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language

POV: You've been buying backlinks for 16 years and just realized they're dying 📉 Here's what I'm doing instead #SEO #BacklinkStrategy #DigitalMarketing #AISearch #GoogleAlgorithm

Backlinks And AI Search
Link buying risk/avoid


ason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't. It's because Google themselves are trying to replace their traditional search results with their own large language model. An early data from AI. Search shows that backlinks really don't matter much at all. The leader in this research right now is a company called profound, and they just did a presentation at Brighton SEO where they show there's almost no correlation between sites to get a lot of backlinks and the sites that AI search sites. In their responses, the correlation was actually 0.038 and for over 97% of websites, there was no correlation at all. Now, of course, all this is still evolving and changing very quickly. It's impossible to say how much backlinks will matter a year from now, but we know that Google wants to depend on them less and less. So while we still do buy backlinks when there's a specific competitive search term we're trying to rank for, we're more focused on creating and distributing high quality content and getting mentioned. Where the large language models are looking before they recommend our clients or their competitors


Recently we've been learning a lot about how ranking in large language models like ChatGPT is different than ranking in Google, and so I just wanted to talk about one of those. Every web page has something called a meta title and a meta description. These are invisible on the page, but they're typically what you'll see on Google's search results page. Blue title is the meta title, and the text below it is the meta description. The meta title is one of the most important ranking factors in Google, but we've known for a long time now that the meta description does not impact ranking. However, we now know that the meta description can have a huge impact on your visibility in large language models like ChatGPT. And this is because of the way the large language models retrieve information from search engines. When you ask a question to a large language model, it'll perform maybe a dozen different searches and return hundreds of search results. But they don't want to spend the resources crawling every single one of those pages that's returned. So instead it reviews the title, URL, and meta description of each page to determine which pages it should review. I'll make another video talking about how you can optimize your URL structure for large language models, but let's talk about the meta description. For now. The best advice seems to be to spoil the answer in your meta description. So what does That mean well, consider the question that the user is asking the large language model before they review your page. You want to answer that question in your meta description so that the large language model is confident when they see that description that your page will have the answer to the question.

Your meta description now controls ChatGPT ranking! Spoil the answer completely so AI knows you have what they need 🤖 #SEOTips #ChatGPT #AISearch #DigitalMarketing #AI #MarketingTrends

Answer-first snippets
Meta descriptions / AI visibility


The way that people interface with content online is going to change dramatically in the next few years. All the big AI model makers realize this, and that's why they're racing to become the operating system of the internet. Google is quickly rolling out their AI mode. Perplexity is pushing their Comet browser. Claude and ChatGPT both have a product that can agentically use a computer on your behalf. And while each of these products might look very different, they all come from a shared vision of how people will interface with their computers and the internet in the future. What all these model makers understand is that in the future, it won't make sense for you to be opening multiple tabs on your browser, looking at multiple websites, opening multiple pieces of software for most tasks. What you really want is a smart assistant that can go out and do things and fetch information on your behalf. All these makers see that, and they're racing to build the best version of it. If you are a business owner or content creator of any kind, it's important that you're paying attention to this. This is going to dramatically change how people find information and choose which businesses to work with. Instead of each individual user going on their own journey and doing their own research, we're going to defer more and more of our decision making to super smart AI models. It's much too early to say who the winners and losers are gonna be or what this product will ultimately look like. One thing we know will be important is that you have a lot of content representing your brand out on the internet for these models to find. The two things we're focused on for our company and our clients is tracking where these models are looking before they recommend a company, making sure our brands ar

Your customers won't be googling you by 2027 - AI will choose for them. The noisiest brands win 🤖 #AI #BusinessTips #2027 #DigitalMarketing #FutureTech

Agentic search / AI visibility
Content scale / brand visibility
Source mapping / brand mentions


we're focused on for our company and our clients is tracking where these models are looking before they recommend a company, making sure our brands are mentioned in as many of those places as possible, and putting systems in place to create high quality content at scale. I believe as we move into 2026 and 2027, the noisiest brands are gonna win.


I've been creating and posting videos on social media consistently for about a year and a half. I've done hundreds and hundreds of videos and thank god the feedback has been amazing. The other day, one of my kids cleverly asked me, dad, if you don't post for a few days, will something in one of the algorithms get broken? I answered my kid, I'm not worried about any algorithm on social media breaking. I'm worried about the algorithm or the habit in myself of breaking. And that's why I continuously make these videos. Thank god I've realised from a business point of view, it's one of the best habits that I've ever got into making and posting videos consistently. The way that I've managed to build my brand, how many people reach out to me and thank god how much I'm helping people has really elevated my business to a new level. If you are a business owner and you thinking of making videos, start today and don't stop at the beginning. It's hard, it's awkward and it's quite strange. But the rewards are worth it. Just keep on pushing through.

Posting Content Daily Is My Algorithm For me, posting content every s...


You got a bunch of failures, but you keep going. You get experience, you keep going, then you get success. It ravels together 1,000 people who all want the same thing as you. This is what your competition actually looks like. Most people, they're too afraid to try in the first place. They're not even gonna try then. The people who do try, they give up within three failed attempts. Then there are people who keep going, but they move way too slow. Have the people who almost made it, but they get distracted by shiny object syndrome. You've seen that all the time. What's left is you and the other dude. This is what it looks like on a day scale. If you're just going by day by day by day, up and down, up and down. When you go to months, it starts to get a bit better. It's not great, but it's a bit better. We move to years, we're going up, and then we move to decades, and look at that curve. That's why you keep going. Shout out to Sahil Bloom for this. The world is full of half written books, half built businesses and a half kept promises. You stand out by closing loops, by showing up, by doing what you said you would do. Anyone can start, but few have the courage to finish.

You got a bunch of failures,  but you keep going. You get experience, you keep going, then you get success, it ravels together. Let's look at it another way. 1000 people who all want the same thing as you. This is what your competition actually looks like. Most people, they're too afraid to try in the first place. They're not even gonna try. Then the people who do try, they give up within three failed attempts. Then there are people who keep going, but they move way too slow. You have the people who almost made it, but they get distracted by shiny object syndrome. You've seen that all the time. What's left is you and the other dude.  This is what it looks like on a day scale. If you're just going by day, by day, by day, up and down, up and down. When you go to months, it starts to get a bit better. It's not great, but it's a bit better. We move to years, we're going up, and then we move to decades and look at that curve. That's why you keep going.  Shout out to Sahil Bloom for this. The world is full of half written books, half built businesses, and a half kept promises. You stand out by closing loops, by showing up, by doing what you said you would do. Anyone can start, but few have the courage to finish. #perseverance #motivation #keepgoing #entrepreneurship


My favorite republishing tool just put up a new automation. I'm so hyped! Instagram Stories to Snapchat Stories. This was how easy it was to set up. You pick your Instagram account, you pick the type, you pick your Snapchat account. If you choose stories, the type is already set for you. You click this, and that's all. Get the tool at reusevideo com.

My favorite republishing tool just put up a new automation. I'm so hyped. Instagram Stories to Snapchat Stories. This was how easy it was to set up: You pick your Instagram account, you pick the type. You pick your Snapchat account. If you choose Stories, the type is already set for you. You click Create Workflow and that's all. Get the tool at reusevideo.com. #socialmediamarketing #snapchatmarketing #instagrammarketing


You should absolutely be creating blog content on your website. Recently, you might have heard some SEO saying that blogs are dead and that blog content doesn't work anymore. There is some truth to this that I want to address, but then I want to talk about why blogs are one of the best things you could be doing right now. Blogs tend to rank for what are called informational queries. These are typically questions, but not always. The reason that many SEOs are saying that blogs no longer work is because when you go to Google and type in one of these informational queries, you'll typically get an AI response, which means users don't need to go to your website. They get the answer right there in AI. Now if your income depends on traffic to your website, this is a real problem. But if you sell an actual product or service, this is a big opportunity. You see, it's totally fine if the AI provides the answer as long as that answer is your product or service. Well, blog posts are getting less and less traffic. The right kind of blog post will get you recommended by AI and it's getting easier and easier to create high quality blog posts thanks to AI. So what kind of articles should you be writing for your blog? Articles providing recommendation or advice, specifically recommendation or advice to buy your product or service. However, it's important that Each of these articles is targeting an actual question that someone is likely to go to Google and type into the search bar. So these can't just be sales letters talking about how great your product and service are. There's gonna be things like buying guides or best x, 4, y lists or how to articles for some kind of problem that your product or service solves. And these articles need to be actually helpful. You need to answer the que

POV: Everyone says blogs are dead but your product just got recommended by Google's AI 📈 This is why I'm doubling down on blog content rn #BlogStrategy #SEO #ContentTips

Blog strategy / AI answers
Recommendation content


w to articles for some kind of problem that your product or service solves. And these articles need to be actually helpful. You need to answer the question in the post, but your product or service can and absolutely should be part of the answer.


What is the level of understanding that a business owner should have of digital marketing if they hiring someone to do their SEO, their Google Ads or their social media advertising? As I've mentioned in so many of my videos, I come across so many scenarios that there are really dodgy, terrible people out there that are charging an arm and a leg to business owners. They tell them that they're doing great SEO. They tell them that they're very good at Google Ads and as well they tell them that their social media is just unbelievable. Unfortunately, so many times when we do audits for people, we show them how bad the current providers really are and really that these guys have been taken for a ride. Now part of the reason why I make these videos is I try to educate business owners and people that are hiring third parties to do the marketing for them. A lot of the stuff isn't as complicated as it might seem and if you don't have at least a basic understanding, people can take you for a ride. The only way that you can prevent yourself really being taken advantage of is that you have to ask the right questions. You have to know at least a little bit about search engine optimisation and also you are allowed to question the agency that is doing work for you. You should be asking them about results. You should Be asking them for analytics. You should be able to ask them for access into everything. If you're not asking these questions, you are opening up yourself to be taken advantage of.

Why Business Owners Must Understand Digital Marketing Every business ...


Free SEO tools that actually help you rank, part 18. Google's Rich Results Test lets you see structured data on your website pages, which influences how they appear in search results. Structured data gives you richer results, so rather than just showing the page title and description, Google will show things like pricing, reviews, delivery info. All of this encourages more clicks from Google search. Enter your page URL, and it will show you the data available for your listing and any errors that you need to resolve for the richest results.

Free SEO tools that actually help you rank – Part 18   Google’s Rich Results Test allows you to test what rich snippets you can have when your pages feature in your Google search results. The right structured data on your site can unlock features in Google Search like reviews, pricing and delivery info, which all lead to higher click through rates.  This tool is a must have!   #FreeSEOTools #SearchEngineOptimization #EcommerceSEO #SEOtips


Google actually hires humans to rate the results that show up in Google search. These people are called quality raters. And I had one of them come on my podcast. This guy right here, this is Cyrus Shepherd. He's a very well known SEO. He told me he was required to rate results using his smartphone and not his desktop computer. Most people start their designs with this, but actually what you want to do is start your designs with this. This is called mobile first design. If your designs are fine on desktop but terrible on mobile, the work that these people have done will help Google's algorithms target to you. So start with this. Learn how to make SEO friendly designs that get customers at compactkeywords.com.

Google actually hires humans to rate the results that show up in Google search. These people are called Quality Raters and I had one of them come on my podcast, Cyrus Shepard, a very well-known SEO. Cyrus was once one of these Quality Raters. He told me he was required to rate results using his smartphone and not his desktop computer. Most people start their designs with desktop, but actually you should start with mobile. This is called mobile-first design. If your designs are fine on desktop, but terrible on mobile, the work that these Quality Raters have done will help Google's algorithms target you. So start with mobile. Learn how to make SEO friendly designs that get customers at compactkeywords.com #uiux #searchengineoptimization #seotips #digitalmarketing


SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service? Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it. However, it's very unique. No one else offers this product, and no one knows that it exists until they see it. And this is a perfect example of a business that should not be investing in SEO. There's no agreed upon name that you would go to Google and search for. It's a very novel product. Very few people have ever heard of it. For a business like this, SEO and Google ads, for that matter, aren't gonna do you any good. No one's searching for your keywords. The only relevant terms that you might care to rank for would be something like ideas. In this case, personalized gift ideas. However, terms like that are way too competitive. It's gonna be some big publisher that ranks the top of Google, and nowadays, people aren't even gonna go to that publisher's website. It's just gonna get answered in some kind of AI response, and that's one hint as to what you should do instead of SEO. We'll get back to that in a second. The point is, traditional inbound marketing almost never works for these kind of businesses. So what works instead? Well, outbound marketing works. And mainly I'm referring to organic social media or social media advertising. If your ideal customer is not aware of your product or service, you need to inform them. As long as there is a target audience fo

SEO might be wasting your money 💸 Here's what works instead for unique products #MarketingTips #SEO #SmallBusiness

AI recommendation source strategy
Novel products / social advertising
SEO fit / product awareness


l media advertising. If your ideal customer is not aware of your product or service, you need to inform them. As long as there is a target audience for your product or service, you can get in front of that audience on social media. Typically this is going to mean creating a compelling video that shows off your product or service. I recommend creating at least a dozen such videos and posting them organically to all the social media platforms and seeing which one does best. Then make a 15 second version of the top performing video and put a strong call to action at the end. Run that video as an advertisement on whichever platform your video is performed best on. That is right now by far the most effective strategy for advertising if you have a very clear target audience, but they're not yet familiar with your product or service. However, I think that's probably gonna change in the next year or two. As AI models get smarter, more and more people are using them for these kind of recommendations. Let's take the personalized gift example again. Every month, more people are turning to tools like ChatGPT to help them find the gift ideas. ChatGPT is then going to do a series of hyper specific searches across a traditional search engine, looking through hundreds of pages of content to find the perfect gift ideas for this particular user and their specific case. But how do you make sure the AI finds and recommends your product? Well, first, you need to identify the pages that ChatGPT is referencing before it makes its recommendations. And then you just need to get your product or service listed on as many of those pages as possible, preferably in a way that's recommending you. This is currently the primary strategy we're deploying for our clients. And honestly, the payouts probabl


preferably in a way that's recommending you. This is currently the primary strategy we're deploying for our clients. And honestly, the payouts probably not gonna be as big as it would with social media videos, at least in the short term. But long term, I do think this is going to be the primary way that people get their recommendations. And right now, there's a huge opportunity to increase your visibility while the competition's low.


The original hook for this was new interview on turning an online solitaire game into a one point five thousand dollar a month side hustle. It got three. Like, four years later, the hook was changed to a simple website with a good domain name could replace your salary. It got two point 4,000 likes and 549,000 views. Sometimes it's not your subject matter, it's just your hook. And if you want 25 of my favorite hooks, put this into Google.

Credit to Harry at Marketing Examples for this finding. The original hook for this ad was: “New interview on turning an online solitaire game into a $1.5K a month side hustle.” It got three likes.  Four years later, the hook was changed to: “A simple website with a good domain name could replace your salary.” It got 2.4 thousand likes and  549 thousand views.  Sometimes it's not your subject matter, it's just your hook.  And if you want 25 of my favorite hooks, put this into Google: 25 Hooks for TikTok, Instagram Reels, and YouTube Shorts #socialmediamarketing #digitalmarketing #marketingstrategy #tiktokmarketing


This is how you create remarketing lists and audiences inside of Google Ads. If you've never heard of it, Google Remarketing ads is one of the most effective type of advertising that Google allows you to do. What Google say to is like this. They give you the opportunity to remarket or show your ads to people that have come onto your website in the past. Now the reason why this is generally effective is that research shows people need to see your brand a number of times before they buy. Now just one point before we go further in certain industries specifically in medical and health and other sensitive areas Google won't allow you to do remarketing at all. In order to create remarketing audiences inside of Google you have to have a tag installed. You either have to have your Google Ads tag installed inside the back of your website or you have to do it with Google Analytics. Once this is set up this is how you do it. The first thing that you do inside of Google Ads is on the left hand side click on tools then the next column you gonna look for Audience Manager, click on that plus button and then click on website visitors. As you scroll down you gonna see that Google gives you a variety of different ways that you can remark it to people. You can choose a window period for example you might wanna follow people that have Been to your website in the past 30 days, in the past 7 days, or 180 days. The next thing is that Google allows you to follow everyone that's come to your website. Or if you want to, you can be more refined and defined and show people that have either come to certain pages on your website or haven't come to certain pages on your website. Once you've created those remarketing audiences, press save and now you'll be able to use remarketing with those selected a

How to Create Remarketing Lists in Google Ads Remarketing in Google A...


ain pages on your website. Once you've created those remarketing audiences, press save and now you'll be able to use remarketing with those selected audiences.


A very worthwhile read, I would say. Yeah, required reading. Really good stuff. So many tips in here. This is, yeah, Sterling's guy. They're so good. They're so good at this content stuff. And I was actually reading this and I'm thinking, is this what they mean by chunking? Because each of these seems so like, I would assume, I would expect them to be on top of this. And they're like, aha. Darren, Darren, chunks. H1, H2, H3, H4. Do you know what I mean? It's like... Great. They are chunk masters, actually. I would call the Sterling Sky crew the chunk masters of local search. Chunking makes me blow chunks. You're going to blow some chunks from any time someone says chunking. Yeah, or query fan out. Yeah, or query fan out. Yeah. Great job, Sterling Sky. Another fantastic, chunky piece. OK.

Claire and I are back with the biggest stories from last week 🆕 On th...


If you want to see how ChatGPT searches the web for you, do this. Ask it a question where it's going to do a search. Copy this string after forward, slash C. In Chrome, right click and hit inspect. Go to network at the top. Refresh the page. Now you'll see something like this in filter. Paste the string you just copied. Click this icon here. Go to response. Search this code for queries. Now you can see all the keywords ChatGPT used to search with. Learn how to do SEO that gets recommended by AI at compactkeywords com.

How to find query fan outs with ChatGPT. Ask ChatGPT a question in which it's going to do a search. Copy the string in the URL after forward slash C. In Chrome, right click and hit inspect. Go to network at the top. Refresh the page.  In filter, paste the string you just copied, click on the orange icon. Go to Response. Search the code for queries. Now you can see all the keywords ChatGPT used to search with. Learn how to do SEO that gets recommended by AI at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing


SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of right now, not much has changed. However, I do think that most of the SEO community is kind of ignoring the fact that big change is definitely coming. The truth is, SEO can never really die completely. As long as there are search algorithms, there will be ways to optimise for those algorithms. And even when AI is doing more and more of the work, they're always going to be using some kind of search algorithm. However, that's the change that many SEO's seem to be failing to recognise. More and more it is the AI using the search algorithm. Instead of humans going to Google search, humans are going to a large language model like ChatGPT, and the large language model is going to a search engine. So aside from the fact that search engines themselves are continuing to change, and at a faster pace than ever, the bigger change we're seeing is in search behaviour. Large language models just use much more specific search terms, and they look through 10 or 100 times as many web pages. And that dramatically changes the strategy. So, no, SEO isn't dying anytime soon or ever, but the strategy is changing at an unprecedented rate.

Everyone's saying "SEO is dead" but here's what's really happening... 👀 AI just changed the entire game #SEO #DigitalMarketing #AI #ContentTips #MarketingTrends


Inside your Google Ads, Google gives you a score for your Google Text ads. You might be poor, you might be good, you might be great, you might be excellent. What I wanna tell you is that this score, 99% of the time gives you no indication about how your Google Ads will perform. And it doesn't tell you how well your Google Ads have obviously been set up as well. The first thing they tell you is that you have to have lots and lots of different headlines. This doesn't really make sense for a lot of people. The second thing is they tell you mustn't pin your headlines. A lot of the times this doesn't make sense because you want to put your keyword in your headline that is the most relevant to the keyword that a person has searched. And you might want to pin headline 2 or headline 3. Again, for different type of ads with descriptions and part ones and part twos. Google sometimes will tell you things that are for their benefit and not really for yours. So please, when you see a poor ad score, don't freak out. It doesn't mean anything.

Google Ads Ad Strength Is Not a Performance Indicator Ad Strength in ...


You have got to start analysing your website traffic from AI chatbots. If you're only checking your website search traffic from Google, you aren't seeing the full picture anymore. And it's super easy to track AI search traffic in GA4. Here's how. Click Library in the reports tab, create new report, create detail report, choose blank. Add Session Source and landing page as the dimensions. For metrics, I like to track these ones, but you can tailor it what you want to see. Then you're gonna add this filter for the session source. In this box, you're gonna add all of the AI chatbots that you wanna track here. So you can see I've got ChatGPT, Perplexity Copilot, Gemini. Save it as a new report, and now you can see exactly which AI chatbots are driving traffic to your website and the pages they're promoting the most.

If you want to know how you're ranking in AI search results (i.e. GEO), you need to start analysing your AI website traffic. Because whether you're doing traditional search engine optimisation, or generative engine optimisation, if you're not tracking how much traffic AI chatbots send your website, you're not going to know if it's working! Use this GA4 report to track how much website traffic you're getting from tools like ChatGPT, Perplexity, Gemini & CoPilot so you can see if your SEO strategy is working.   #SEO #GEO #AISEO #SearchEngineOptimization #DigitalMarketing


By the way, if you go to your Google account, then go to your profile photo and drop in a GIF. Your GIF will show in Gmail for everybody. Gmail has over 2.5 billion users. It has 25% of the global email client market share. Doing this boosts your open rate a lot.

By the way, if you go to your Google account, then go to your profile photo and drop in a GIF,  your GIF will show in Gmail for everybody.  Gmail has over 2.5 billion users. It has 25% of the global email client market share. Doing this boosts your open rate a lot. #growthhacking #growthhacks #emailmarketing #buildinpublic


I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services. Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers. And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right? If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything about the window tinting industry, you know that they don't install window tint, they install automotive window film. And that's why, if you look at the websites of most of these window tinting shops, you'll see that their page for their window tinting service is titled automotive window film. So the fix here is, instead of creating a page for each thing you do, create a page for each thing someone searches for. And here's where it gets a little unintuitive, because people don't just search for window tint. They search for window tint for Teslas, or window tint for trucks, or ceramic window tint. And as the business owner, you're probably thinking, no, these are all the same thing. It's just one process. It's just window tint. But remember, we're not creating a page for each thing you do. We're creating a page for each thing someone searches for. And I'm not talking about creating a bunch of

Why your business website isn't ranking 👇 It's not what you think! You're creating pages for what YOU do instead of what people search for. This one change fixes everything ✨ #SEO #WebsiteTips #GoogleRankings #MarketingHacks #BusinessTips

Intent-Specific Pages
Searcher Vocabulary


re not creating a page for each thing you do. We're creating a page for each thing someone searches for. And I'm not talking about creating a bunch of low quality, spammy pages stuffed with keywords. Create the highest quality page possible for this searcher. Sure, your window tinting process is probably the same on Tesla's as it is on trucks. But the person searching for truck window tinting is telling you something about what they're looking for. Include examples of your work on trucks. Talk about the most popular packages for truck owners. Show pricing for the most common truck models. Show testimonials from people who had their trucks windows tinted with you. When you do this, well, each searcher gets a page that's designed specifically for them and their use case. You can segment your services by use case, demographic, service area, product option. The point is, when you're thinking of the pages of your website, don't think about the things you do. Think about what people are searching for. Not only is this the best SEO strategy, it's the best for user experience.


Online reputation management or sometimes referred to SEO reputation management is a way of controlling how your name appears on search engine results. A guy contacted me yesterday and he said that his name has appeared on one of the Wiki Leaks websites. The problem for him is that when people search his name, one of the results comes up relating to these wiki leaks and he feels that it's harming his reputation. The first thing that my client asked me is if I have any connections at Google and I can just phone them and tell them to get his name off the Google results. Obviously, I said no, Google won't just do that. What I told him is that we can do online reputation management. When a person searches this guy's name, the result would relating to Wikileaks comes up quite high on the Google results. Now again, we can't remove the results, but the aim is to push that result lower and lower and lower down the search results, ideally even to page 2 or 3. Now in order to push those results further and further down, you need to put results on top of that negative result. There's a number of ways that one can do it. The first one that you can do is make sure that you have social media. Generally, Google will show the top results for most people's names like on LinkedIn, Instagram, Facebook, Pinterest, YouTube and a few others. The second Thing is you might want a personal website. You can do positive P R as well. There's a whole variety of different options. Now, for this client that I mentioned, I don't think it's gonna be that hard. It might take time, but really we just want to push one result further down. But in certain circumstances, it's almost impossible. A few years back, I had a guy that called me and he wanted to try clean his name on Google. But when I searched it,

What Is Online Reputation Management Online reputation management, or...


umstances, it's almost impossible. A few years back, I had a guy that called me and he wanted to try clean his name on Google. But when I searched it, there wasn't one result. There were about 30 results. This guy really was a dodgy guy. And I told him, look, bro, I'm not judging you. It's got nothing to do with me. But in your circumstance, it's almost impossible to clean your name.


People can sell yachts with SEO. Whatever the consumer category is. High end, cheap services, products. People are turning to search and to AI looking to purchase things and use things. SEO is the only marketing channel where you can target these people looking to purchase right now. Target them for free. All you need to do is find the keywords people are using to search with purchase intent. Then target these keywords with individual pages made exactly for the keyword. Learn how to do just this with my SEO course at compactkeywords com.

People can sell yachts with SEO. Whatever the consumer category is, high-end, cheap, services, products, people are turning to search and to AI, looking to purchase things and use things. SEO is the only marketing channel where you can target these people looking to purchase right now - target them for free. All you need to do is find the keywords people are using to search with purchase intent, then target these keywords with individual pages made exactly for the keyword. Learn how to do just this with my SEO course at compactkeywords.com #seotips #searchengineoptimization #ecommerce #digitalmarketing


Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC. A keyword like this has a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC, you still have low authority sites showing up. Nobody knows to look at Google results like this. These scores are from the SEO tool Moz, and I show how to do this exact strategy in depth in my SEO course at compactkeywords com.

Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC. A keyword like this has a $200 cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword.  Notice how the green one is ranking number one. If you put your keyword in these places, you'll get a green score. Then you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC, you still have low authority sites showing up. Nobody knows to look at Google results like this. These scores are from the SEO tool Moz. And I show how to do this exact strategy in depth in my SEO course at compactkeywords.com #seotips #searchengineoptimization #growthhacking #digitalmarketing


If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign. So there's two main reasons that rank tracking is unreliable. One is that you can only realistically track maybe a couple hundred keywords, but there's tens of thousands of search terms someone might use to get to your website. And the second is that you're chasing a moving target. These keyword rankings change sometimes multiple times per day. They're affected by the location of the searcher and their personalisation. That's why the only rank tracking that I use consistently is local rank tracking. This is using a local search grid like the one that White Spark offers to track rankings where the searcher actually stands when they're doing the search. Now this only applies to local businesses, but it can give you really actionable data about where you're ranking and where you're not and which competitors are out ranking you in those locations. If you're not tracking your keyword ranking, how do you keep track of the performance of your SEO campaign traffic? What you really care about is how many people are finding your website through Google Search. And the best place to see that data is Google Search Console. However, keep in mind you don't care about all traffic. For example, branded traffic. If someone is searching for your brand by name, you should rank at the top of Google n

16 years in SEO taught me rank tracking is mostly useless 📉 Here's what actually matters for your website traffic 💡 #SEO #DigitalMarketing #SEOtips #GoogleNews

Local SEO rank tracking
SEO measurement
SEO reporting / transactional traffic


you don't care about all traffic. For example, branded traffic. If someone is searching for your brand by name, you should rank at the top of Google no matter what you're doing on the SEO side. So when you're trying to evaluate the performance of your SEO campaign, you should filter out branded traffic. Also, it's important to understand that some traffic is just much more valuable than others. Typically, you would rather have one visit to a product or service page than 100 visits to some blog post. So that's why I evaluate the performance of every search campaign by tracking non branded traffic to our transactional pages. Hey TJ, from the future here. Right after I recorded that video, Google put out a change that prevents rank trackers from seeing beyond the first 10 results. This is actually a huge problem for rank tracking software, and it makes them significantly less valuable. So while rank tracking was already overrated, I think it's really in trouble now.


This is how you fix the homepage SEO meta title and meta description on a Wix website the first thing that you have to do is log into your Wix studio then on the top right go to edit site on the left hand side go to pages and menu click on those three dots then click on SEO basics scroll further down and look for your title tag your title tag is the most important part of your homepage SEO and this is the first line that people and Google are gonna see put in your page title over there remember try put in your top keywords at the beginning and also remember that you're limited only to 60 characters the next thing below that is your meta description again put in your keywords with the great call to action and make sure that it makes sense again over here you are limited to 160 characters then the next thing that we have to do is tell Google that we've made these changes what I want you to do is go open up Search Console obviously make sure that you connected put in that homepage U R L into U R L inspect click and let it inspect it if your page is already on Google and now you've made these changes tell Google that you've made those changes and press that button again hopefully after a few days you're gonna see that That new page title and new page description is indexed on Google. If you need any help with the s c. O. Or the Google Ads of your Wix website, drop a comment below or DM me.

How to Do Your Homepage SEO on Wix Your homepage sets the tone for yo...


According to Faqs, make websites do worse in SEO, an experiment was done to test the performance of text within tabs versus text that's fully visible. Text within tabs, fully visible. This is an accordion element. These drop down. This is the drop down already visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs version. From a user experience perspective, people just want their answers fast. When it's dropped down like this, they get their answer really fast. Learn how to do SEO that gets customers at compactkeywords.com.

Accordion FAQs make websites do worse in SEO. An experiment was done to test the performance of text within tabs versus text that's fully visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs versions.  From a user experience perspective, people just want their answers fast.  When text is dropped down, visitors can skim easier and get their answers fast.  Learn how to do SEO that gets customers  at compactkeywords.com


How does Google feel about AI content? This often comes up when I'm talking about using AI to create content for SEO purposes. People will say things like, won't Google be able to tell that the content was created using AI? And first of all, no, Google's algorithm can't tell if something was created by AI. But two, it wouldn't matter if they could. Google has said over and over again that they don't care how content is created. They care about the quality of the content. Is it actually helping users? But the truth is, Google's algorithm not all that great at detecting the quality of a piece of content. It is getting better, and I think it's possible within the next few years that it'll get a lot better at detecting quality. As of today, AI content can still rank very well as long as you do it in a smart way. In fact, there are many examples of websites putting out thousands of pieces of content using AI and doing really well before they inevitably lose all of their traffic. And now you might be thinking, wait, TJ, I thought you said Google doesn't care if you're using AI to create content. Why would they be penalizing these websites? They use AI to create large amounts of content. You see, the websites that are being penalized for this are being hit by what's called a Scaled content abuse penalty. And it's important to understand that like most penalties, this isn't something that the algorithm can detect. In fact, most Google penalties are put in place because the algorithm can't catch it. In the case of scaled content abuse, the penalty comes when a human reviews a website and determines that they've been using some kind of system. It doesn't have to be AI to create a large amount of low quality content at scale. So what does this mean for the typical website owner? I

Google CAN'T detect AI content (and wouldn't penalize it anyway) 🤯 The real reason some AI sites get hit? Quality, not tools  #AIcontent #SEO #GoogleMyths #DigitalMarketing #MarketingStrategy

AI content / quality risk
Risk/avoid / scaled content abuse


of system. It doesn't have to be AI to create a large amount of low quality content at scale. So what does this mean for the typical website owner? It means don't create low quality content at scale. But when you're using AI the right way, the quality can improve, not get worse.


Often when people don't understand search engine optimization, the biggest giveaway is that they are very vague and often they use these very fancy terms to throw you off their scent. I sat in a online meeting the other day and what was happening is that the website designers were convincing the owners that they are handling the SEO. And they are more than capable to do it. They've got a guy who works for them who's in charge of SEO. And he's meant to be this big expert. The problem though is that the onsite homepage SEO. Has still not been done and these guys have been waiting weeks and weeks for it. I just asked the question. I don't think the guy even knew who I was. I said, why is the homepage SEO. Not been done? This guy started spinning a whole story. He said, no, we don't rush it and we have to look at a whole lot of technical factors and mumbo jumbo, blah, blah, blah, blah, blah. To me anyway, it was so obvious this guy has got no idea what he's talking about. I honestly could do the on page SEO. For this website with my left hand in 5 minutes. If you deal with an SEO. Professional, you should see that they're very clear. They can explain things simply and obviously they can get your results.

Is Your SEO Provider Really an Expert? 🧐 Not every SEO provider who c...


If you add TLDRs to the top of your articles, you will get a massive conversion boost. This guy how adding TLDR boosted my conversions by 33%. For articles, this person added a short 2 to 3 sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. This is how you want the top of your pages to look. You have the title here, you. You have a short explanation here, you have the call to action here, you have an image here that reflects what the page is about. That's it. Give the short explanation at the top. The TLDR increase conversions by 33%. I teach how to get conversions with SEO in depth at Compact Keywords com.

If you add TLDRs to the top of your articles, you will get a massive conversion boost. Best share: “How adding TLDR boosted my conversions by 33%.” For articles, this person added a short two to three sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. Give the short explanation at the top, the TLDR. Increase conversions by 33% I teach how to get conversions with SEO in depth at compactkeywords.com #conversionrateoptimization #digitalmarketing #searchengineoptimization #buildinpublic


You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle. The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency. If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement. Here's the thing. If no one is seeing or engaging with your posts, they aren't doing anything for you. They aren't increasing your brand's visibility. They aren't, as I've actually heard some social media agencies say, increasing your ranking in Google. You're just screaming into the void or whispering into the void. So what should you do instead? You should make videos. Not professional videos in a studio. Videos like this take 15 minutes a week, and make a video talking about things that are important to your audience. And then you can absolutely have an agency edit those videos and repurpose them for a dozen different platforms. This is actually what my sister does for me and several of our clients right now. Thanks, Kenzie. I feel like that one sounded sarcastic. Thanks, Kenzie. It takes up almost none of my time, and we get hundreds of times as much engagement on our posts. Or don't. I don't care. Just please don't waste money on these cold, generic posts th

Stop paying agencies for posts nobody sees! People connect with PEOPLE, not brands 📱 Make 15min videos instead #socialmediatips #businesstips #contentcreator #marketingfail #authenticity


e, and we get hundreds of times as much engagement on our posts. Or don't. I don't care. Just please don't waste money on these cold, generic posts that you're outsourcing to another agency.


If you're wondering if AI content can rank on Google, you need to see this. Ahrefs have published this huge bank of AI SEO statistics, and anyone who says that AI content can't rank is wrong. They actually first published these findings in July, where they studied over 6,000 pages ranking in the top 20 on Google. So they ran these pages through their AI content detector, and they found that over 80% of them contain AI content in some way, but only 4.6% were 100% written by AI, which I don't think is that surprising. Pure AI content is a first draft at best and not fit for publishing, which is why this big chunk here makes up the majority of the top 20 rankings. So yes, you absolutely can rank AI content on Google.

Can AI content rank on Google? If you're using AI-generated content for SEO, here's what you need to know about whether it's going to hurt or help your SEO strategy. In a nutshell, YES, content written with ChatGPT (or any other AI tool) can rank on Google, but it's unlikely without humanising AI content first. Check out the SEO stats in this video to see for yourself.   #SearchEngineOptimization #AISEO #AIforSEO #AIContent #seotips


This how you edit your Google Business Profile to show people that they need an appointment to come to your business. They can't just rock up. It's very simple. Go to your Google Business Profile, then click on Edit Profile, then scroll to the right and click more. Scroll down, then you gonna see that it says appointment needed. Turn that on and there you go. It's as simple as that. Now hopefully people will realise that they can't just walk up to your business. They need an appointment. I hope this helps. Keep on following us for more free tips.

Edit Your Google Business Profile to Appointments Only If your busine...


If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it. This stuff is very expensive for SEO agencies to implement. So SEO agencies will lie to clients saying you need this for LLMs. Then they can charge an arm and a leg for something that's not actually going to get results. This guy did another experiment. They set up two product pages, one with visible HTML as text and schema. The other just had schema but no visible text. We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving Charlotte in advice. And if you want to learn what actually gets you covered by AI, check out my SEO course, compactkeywords.com.

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, check this out. Mark Williams-Cook just put out a viral LinkedIn post showing how ChatGPT is destroying product schema.  His image has different colors meaning that ChatGPT is not understanding the schema and isn't using it. Niche schema is very expensive for SEO agencies to implement. SEO agencies will lie to clients saying you need this for LLMs, then they can charge an arm and a leg for something that's not actually going to get results. Julio C. Guevara did another experiment. He set up two product pages, one with visible HTML as text and schema, the other just had schema but no visible text. “We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving charlatan advice.” And if you want to learn what actually gets you covered by AI, check out my SEO course, compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #marketingexpert

Schema vs visible text
Structured data risk


Uber suggest might only give you one free search per day, but if you're using the right keyword for your search, you can still access hundreds of keyword ideas with data on search intent, search volume, and how difficult they are to rank for, all free.

Free SEO tools that actually help you rank – Part 17 Ubersuggest might limit you to one free search a day, but I still use it to unlock hundreds of keyword ideas. With data on search intent, search volume, and keyword difficulty, it gives you the insights you need to target the right terms and grow your traffic without spending a penny. #FreeSEOTools #searchengineoptimization #KeywordResearch #SEOtips


If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out. If you go to Google and you type DIY your product or service, you will find information online on how to do your service without hiring you. All I'm saying is that you should write that same content and put it on your website. This is an argument I have to have with like 80% of my clients before I can convince them that this is a good idea. They typically don't wanna produce this content cause they don't wanna teach people how to do it themselves. But here's the thing, it's not up to you. The information's already there. They're gonna find it whether or not you create that content. What is up to you is whether or not they land on your competitor site or your website. And if you produce it on your website, you can show them how hard the process really is, and then you can offer to do it for them. 95% of people are not gonna wanna do it themselves once they realise everything that goes into it. And they will gladly hire you.

Why I tell clients to give away their secrets (95% still hire me anyway) 🤯 What would you teach for free? #BusinessTips #MarketingHack #Entrepreneur


By far, the two most popular plugins to help you with your SEO for WordPress is Rankmath and Yoast. There's two important things to know with these softwares. Number one, just by installing one or the other doesn't do anything for your SEO alone. You really have to have a fundamental understanding of SEO. To get the most of it. Now, the important thing to know, whichever one you prefer, Yoast or Rankmath, you can only use one on your website. You can't use both. Take a look at this, for example. I was doing an audit for a website and I see that the guy has got Rankmath and Yoast both installed. He's probably watched videos and one person says, ooh, I love Rankmath, it's the best. Another person says, ooh, Yoast is even better. So what he's done, he's installed both. What happens when you install both is that basically they conflict with each other. Sometimes you might have two page titles, sometimes two meta descriptions and really is a mess. So for this example, I have to delete one and I'm just gonna use the other.

You Can’t Have Yoast and Rank Math Installed at the Same Time Yoast a...


Why would anyone waste their time with Bing? Well, it's a little bit of a renaissance because, and a huge shout out to Gabby on our marketing team. She came up with a very nice little social hook for other social posts. And we're gonna attempt it right now. AI is bringing Bing back big time. AI is bringing Bing back big time. So Claire, I'm gonna challenge you. Can you say it three times fast? Go. AI is bringing Bing back big time. AI is bringing Bing back big time. AI is bringing Bing back big time. You are pretty good. I struggled with it. I don't think I could get it twice. I'm gonna try. AI is bringing Bing back big time. AI is bringing Bing back big time. AI is bringing Bing back big time. All right, okay, maybe it's not that hard, but it's still fun to stay. And it is also true. It is also true because, well, okay, big time is maybe a stretch, but it's bringing Bing back a little bit.

Can you say “Bringing Bing Back Big Time” three times fast? Claire an...


If you use Facebook and Instagram for your business, you have to watch this video. Very often people don't know or understand who controls their pages, who controls the ad accounts, who has admin and who doesn't. The first thing that you have to know is that your meta business account is the hub and is the most important thing to keep safe and secure. Now the meta business account is what controls your Facebook pages, your Instagram pages, your ad accounts and your pixels, as well as other assets such as your WhatsApp's accounts. Your meta business account should be owned by you, the business owner or people in your business. Very often we see that agencies or ex employees have set up this meta business account and if they don't give you control or they have left and you don't have access, you really are gonna be in trouble. I would strongly suggest straight away go do an audit on your meta business account. Make sure that you own it and you have full access to it. Then take a look at other people have access to any of their assets. So many issues can happen if you're not in control of this. It's vitally important that you go do it now.

You Must Own Your Meta Business Account and Assets 🔓 If you do not ha...


This is either the smartest marketing stunt of all time or this restaurant is being secretly run by ancient lizard people and their google reviews just exposed them. Turns out this all started from a 2024 video by reptile loki who dropped a conspiracy theory that this restaurant is run by ancient lizard people and now the entire internet is going into this jimmy johns Google Business Profile uploading photos and videos and leaving reviews about the alleged reptilian staff. Check out these place topics, chanting, ranch sauce, lizard, drumming, sacrificed and immortality. This place is run by big reptiles worth checking out if you're in the area. And solid location, employees are a bit tall and freaky though. So yeah, you know, total normal sub shop vibes. I mean, it's kinda crazy the way google lets the public totally destroy a Google Business Profile.

This Jimmy John’s location is run by ancient lizard people and their ...