f site, off server backups that are safe and that they work. If you get hacked or you break something when you're updating the website without backups, this can be really painful. Now, I know a lot of people say they've got backups, but have you tested them? Can you use them? Can you get the website back up and running in a matter of minutes? I suggest that you just check that. Make sure that you've got the files ready. And No. 5 is Google Search Console. this is the most powerful tool that you get for free to help you rank. You set it up once and you let it collect data. Once it's got enough data, you can see exactly how people find you and how they don't find you. It shows you clear content gap and all the stuff that you should be ranking for that you're not. So make sure you go and check all of these. If you're behind on a couple, that's perfectly normal, but it's exactly the stuff that will cost you down the line. And the Google Search Console one, that's where most small businesses Are leaving money on the table. So be honest with me. Let me know. How many of these do you do every month? Let me know in the comments.


This might be the biggest Google Business Profile update of the year. Google Business Profile data is coming to Google Analytics. you'll be able to connect your business profile directly to GA four and see local performance data like calls, website clicks, bookings, direction requests, and total interactions. And this is great because the local SEO reporting has always been messy. Your website data is in GA four, your Google Business Profile data is in the Google Business Profile, and you have to piece it all together manually. Now you'll be able to see all of that data in one place and get a clearer picture of how your business profiles, helping people find you, contact you, and visit your website. And if you care about local SEO reporting, there is no better tool on the market than Whitespark's local ranking grids.

Google Business Profile data is coming to Google Analytics.  You’ll s...


Crazy that marketers don't know about this. This is a patent from Google designed to trick people trying to do SEO. Google has this flow chart showing how it works. You make a change to your webpage, Google looks at the old rank of your page, then decides on your new rank. But before they do that, they put in what's called a rank transition function. This rank transition function is designed to give you unpredictable fluctuations in your rankings. It figures out what your fluctuated rank should be, publishes the wrong rank, then observes your behavior. Google explains why they have this. They say that this patent exists to catch spammers. This observed behavior step allows Google to see if spammers freak out over the ranking fluctuations. The spammers might do things like remove backlinks, change keyword positions. If Google sees weird behavior during this stage, they might not give you the good ranking you expect. Now it's important to note that this patent expired. Some SEOs think this is because Google doesn't want people thinking they still use it. They had the patent long enough to get ahead of other search engines, but admitting to putting in volatility to trick people? Well, it will make it harder to trick people. This is a super interesting patent. I made a podcast about it here. And another newer interesting patent Google's new AI patent could replace your website! Episode 974 the Edward Show Podcast.

It’s crazy that more marketers don’t know about this. Google had a pa...

AI and SEO Integration
Content Strategy
Patent Expiry and SEO
Ranking Volatility
Search Engine Algorithms
SEO Patents
SEO Strategies


more and more people are learning about your business through AI instead of a traditional search engine but the other trend we're seeing right now is wherever they learn about your business they're then going to AI to ask its opinion of your business so I'm gonna talk about how to make sure that opinion is a good one because a recommendation from AI means a lot more than ranking at the top of a search engine in fact in a lot of cases it means more than a recommendation from a human people tend to trust what AI says about you I think by now essentially every business owner has asked AI what it thinks about their business and at first glance that makes sense if you want to know what AI thinks about you just ask it but of course these are probabilistic models it's gonna give you a different spot each time and more importantly the way you ask and the question you asked makes a huge difference in its response so you really want some kind of software that can track a variety of prompts every day there are a lot of different options for this we use peek. AI the next thing business owners will typically do is they'll ask the AI said what it did why did you give us that evaluation why didn't you mention this benefits and of course the AI is gonna give you a very confident response but here's the thing you have to understand AI really doesn't understand how it works and that of course feels counterintuitive but the truth is it's gonna answer that question the same way it answers any question based on its training data and that training data does not include insights on why it recommended your brand to understand why it truly said what it did about your brand you need to look at the pages it cited before it gave a response what you'll find most of the time is that its response is

How to make AI say good things about your business: it mostly just su...

AI Citations
AI Reputation
AI Reputation Management
AI Visibility
Content Strategy
Local Business Visibility
SEO Optimization


at it did about your brand you need to look at the pages it cited before it gave a response what you'll find most of the time is that its response is essentially just summarizing the content on the pages that it cited so if you want AI say nice things about you you need to make sure the pages it citing are saying those nice things about you there are two ways to do this one is you can look at the pages it's already citing and figure out how you might be able to change the content so it says nice things about you however you'll realize pretty quickly that this is hard to do there will be some low hanging fruit maybe there's some directory listings that haven't been updated maybe there are some Reddit threads that you can leave a comment on maybe you can even get some customers to leave reviews on review sites that are being cited you're gonna run out of these easy opportunities pretty quickly you're gonna find yourself emailing publishers and begging them to say nice things about you in their article because being cited by AI and you totally should do that but don't expect more than a 5% response rate but the second way to make sure the pages AI is citing or saying nice things about you is to create those pages yourself on your own website or if AI is citing sites like Reddit or LinkedIn or medium you can create the pages there but most of the opportunity is typically on your own website and here's the thing when people are asking about your brand specifically those are branded searches the AI is performing your website is the number one authority in the world on your brand so all you need to do is identify the types of phrases people are asking about your company and make sure there's content on your website directly addressing those questions and the question itself sh


ases people are asking about your company and make sure there's content on your website directly addressing those questions and the question itself should either be in the title of the page or in a subheading but if you put it in a subheading and the AI still isn't finding that content in its search I'll create a separate page with that question as the title some pages you definitely want in your website a page about your reviews a page about your awards and achievements and an FAQ page


Hey Harry, we're gonna do keep four, cut four. You ready? Ready. E-A-T. Cut. Site structure. Site structure I wanna keep. That's important. Internal links. Cut internal links if we have good site structure. Information gain. Keep information gain. That's super important. Lessons between information AI already knows versus new information that you're giving it. Low volume, low difficulty keywords. Cut. I don't like the idea of keywords anymore. I like the idea of topics. Digital PR. Keep. That digital PR is such a cheat code. High volume, high difficulty keywords. Oh, you do. Cool. I don't like the keywords. Last one is topical authority. That's what we do like. We want that topical authority for sure. So your team is site structure, information gain, digital PR, and topical authority. Sounds pretty bad ass to me. I'm pretty happy with that.

Keep 4 Cut 4 with the biggest SEO concepts of 2026 Let me know which ...


Most people don't realize there's an AI influencer called Itana Lopez that's making 10K a month in brand deals. She doesn't exist and has done brand deals with big companies like Victoria's Secret and razor. This is the four file system in order to build this out. The first file is Persona MD. This is who your influencer actually is as a person. You write out their full backstory, where they grew up, their personality, interests, opinions, how they type in topics they never talk about. It's done when you can answer 20 questions about this person without even thinking. The second is voice dot MD. You buy 90 seconds of clean audio from a voice actress off Fiverr for about $40. Clone in our 11 laughs for about 10 minutes, and now your AI influencer has a real sounding voice for reels and stories. Make sure to not use the templates because they all sound too fake. You add roles for how she sounds when she sent voice notes and little details that make it huge so she can engage with her audience. The third file is Flux MD and this locks down what your AI influencer looks like. You pick a base face and lock six to eight physical descriptors, including eye color, hair, hair, jawline, and any distinguishing features. Then generate 50 variations and fine tune a low rank adoption or Laura so every future image looks exactly like the same person. You then set up three Different lighting setups so you always have variety without the face ever changing. Alora cost about $80 on rented GPU. The fourth file is brain, not empty, and this is super important because it makes the whole thing scalable. This is a memory file that stores all the information about every brand follower conversation, including all the content that they engage with. Clock code reads all four files before every int

PART 1 of making money with AI: How to build an AI Influencer on Clau...


information about every brand follower conversation, including all the content that they engage with. Clock code reads all four files before every interaction so the influencer never breaks character or contradicts itself. Set this up with a cron job checking the messages. Build one AI influencer in a specific niche and consistently post for a few months before starting to drive traffic and getting sponsorships. I built a step by step guide along with detailed prompts in order to build this out just like the video and comment. Build and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.


Most website traffic now comes from bots, not humans. Clover just did a study and found that 57.5% of website traffic comes from bots. Business owners that are keeping up with this realize things are changing. I get emails every day from businesses worried that they're falling behind. They recognize that we're quickly entering a world where the primary user of your website is an AI agent. They're ready to rebuild their website for this AI world, fully integrate a into their workflow, and take advantage of these trends before their competitors do. And that's awesome. If you're thinking like that, I think you're in the top 5% of businesses right now. But here's what I tell them. We can totally speculate about what the web is gonna look like a year from now and start building towards that. And I do think we're finally getting to the point where we can make some confident guesses about what that'll look like. If you want to take full advantage of this moment, you have to take some risk. But before you take any risks, let's figure out what you can do right now that is guaranteed to be future proof and is also guaranteed to help you right now. So here are the main opportunities I recommend you take advantage of before you start experimenting. 1. Create an internal knowledge base for your company. Document all the information about your company in a way that's easy for AI to understand. You're Gonna need this before you do anything sophisticated with AI, and it can help you a lot right now. 2. All information about your company that you're willing to share publicly should exist on your website, and it should be structured in a way that makes it trivial for AI to find that information. 3. You need to be tracking how AI does, research and ultimately recommends a brand when peopl

How to prepare for the agentic web: 57% of web traffic is bots now. D...


y that makes it trivial for AI to find that information. 3. You need to be tracking how AI does, research and ultimately recommends a brand when people are searching for the product or service that you sell. Identify the types of pages and articles that AI likes to cite before making that recommendation, and make sure you have more visible versions of those pages on your website. Take note of all the third party review platforms and directories and discussion forums that AI sites, and make sure your brand has a strong presence there. Not only is this the most effective form of digital marketing right now, there's no sign that any of this will become less important in the foreseeable future.


How do I set up the lighting for my social media videos? I've made close on 700 videos and I've used the same lighting in almost all of them. I want to show you how simple it actually is and I'm going to show you step by step. The first thing that I want to show you is the room that I'm recording in. As you can see, it's a simple room. It's got fluorescent lights. You can see my iPhone put up on a tripod over there connected to my microphone with a simple cable. It's important to note my background, I think is quite simple as well and most importantly, I've got completely black curtains over there that keeps all the light coming in from the windows. Simple as that. The next thing I'm gonna do is put on a Godox spotlight. It goes overhead of me as well and you'll see what a difference it makes when I turn it on. There you go. As you can see, it's on top of me in a bit of a angle to try keep the reflections away from my glasses. The next step that I'm gonna do is that I've got these newer lights in the background. I choose different colours for all my videos just to add a cool background effect to it. Okay, now for the final step, because as I mentioned in my office I've got complete blackout curtains. Look what happens when I switch off The light. And this is where the magic happens. Wow. There you go. It's as simple as that. Can you see what a difference it makes? Again, everything's completely black. I've got the spotlight over there. I've got the backgrounds. And there you go. This is the lighting that I use for all of my videos. I've put the brands at the bottom that you can go look them up yourself if you want to choose any of them. And there, I hope you enjoy this video and keep on following me for more videos and tips like this.

How I Get the Perfect Lighting for My Social Media Videos People ofte...


Or AI slop bores me. That's basically what a lot of people are telling Google right now as they switch to duckduckgo's new no AI search engine. According to duckduckgo, its app installs increase 30% as people reject Google's AI features. Duckduckgo has a no AI search page where AI features are turned off by default. Many people just don't want to be force fed AI every time they search for something simple. Duckduckgo still has AI features if you want them, but their big selling point is choice. So the next time you want to search for something simple, like what are the best headphones to get in 2026, you don't love Google's AI generated results, you can use Duck Duck go to get direct results from authoritative sources with no AI. And that is exactly what a lot of people are looking for right now.

People are flocking to DuckDuckGo in protest of Google’s AI driven re...


If you're a small business, this is great news. 74% of ChatGPT citations go to sites with a domain authority under 80. This means you don't have to have the most SEO backlinks to get mentioned in ChatGPT. High intent pages are winning the actual citations. Instead of putting up low intent blog posts pet food the good, the bad, the healthy 5 Ways to building stronger customer relationships, you put up high intent pages. Organic grain free dog food, comprehensive CRM system with 360 degree customer view. These high intent pages are what are getting cited. For a long time, SEOs have been preaching make 4,000 word blog posts, that's the best way to do SEO. The truth is, high intent pages, not blog posts, was always the best. And it just so happens this is what is winning in AI search. Here's more research showing SEO landing pages SEO product pages are two of the most cited content by ChatGPT. Target high intent language use pages, not blog posts. If you want to learn this exact method, I have it all at compactkeywords.com.

If you're a small business, this is great news: 74% of ChatGPT citati...


This is a big day for SEO. Google is finally giving us a way to see how our sites perform in AI search directly in Google Search Console. These reports will show when your site appears in Google's generative AI features like AI Overviews, AI Mode, and discover. You'll be able to see things like which pages appeared, what countries the searchers were from, which devices they were using, and how this is changing over time. The reports are only rolling out to a subset of sites right now, so you might not see them in your reports yet. But this is a big signal for SEO because it shows that Google's finally starting to separate regular search visibility from AI visibility. And if AI search continues to grow as we expect it to, then this data is going to become very important.

This is a big day for SEO: Google is finally giving us a way to see h...


I remember back in 2023, people were talking about this idea of creating an AI version of themselves and then charging per access to it. That sounded crazy to me. Why would someone pay for access to an AI that's trained on your information when they could just use ChatGPT that's trained on all the information available online? But it turns out they were mostly right. Not only are people going to pay for access to AI agents, they already are. It just doesn't look quite the way people imagined it would. Take my agency, for example. The number one asset at our agency is the people, but the number two asset is definitely our cloud skills. I never would have thought a set of marked down documents could be so valuable, but we've now put thousands of hours into developing and iterating on them. Now, all the services we provide for our clients still involve a human, but most of the work is done by Claude or ChatGPT or Gemini in some cases. The Assumption is that over time, more and more of the work will be turned over to these agents, and humans will spend more of their time on what they're best at and enjoy most, building relationships and applying judgment where necessary. So when you hire us, you aren't merely paying for access to an AI agent, but that is part of what you're paying for. And these days, I'm getting more and more People asking if they can just have access to the AI, they'll say something like, how about you just train my team how to use your work clothes? And I don't have a good way to do that right now, but even if I did, I have no idea how I would price something like that. And I think this is just something we have to figure out as an economy. How do you price and sell an AI agent? On one hand, it's just a series of markdown files. And sure, maybe there's s

Will people pay for access to AI agents? They already are, it just lo...


have to figure out as an economy. How do you price and sell an AI agent? On one hand, it's just a series of markdown files. And sure, maybe there's some database connection or sophisticated file structure, MCP servers, but most of the value is in those markdown files. I suspect many people will be hesitant to pay a heavy price tag. But on the other hand, we're now seeing that these AI agents can produce very high quality work. We're personally only using AI where it does a better job than a human could. So I don't have any answers here. I just think it's an interesting open ended question for now.


Once a day, once a week, once a month. Once a day, once a week, once a month. Once a day, once a week, once a month. Once a day, once a week, once a month.

The simplest SEO framework that actually compounds, explained 👇 Conte...


It's a week later and as promised, I'm gonna choose a winner of the soccer shirt competition. First of all, thank you to everyone who entered. There were thousands of comments on Facebook, on Instagram, on TikTok, on YouTube, on X, on LinkedIn, everywhere as mentioned you could enter. So without further ado, let's go into the competition. Just to tell you what I did, I copied all the comments into Claude. I made a program and I'm getting Claude now to choose a random winner for us. So here we go. Jason Snuka. He commented on Instagram. There we go. Brilliant. He's a Liverpool supporter like me. Jason, I'm going to reach out to you that we can arrange collection and well done guys. Thank you again to everyone who entered. Please keep on following all my pages. I share the latest news and tips on SEO social media, Google Ads and AI and I run competitions like this on a regular occasion. Thanks again and keep on following.

The Winner of the South Africa World Cup Soccer Shirt Is... 🇿🇦⚽ A hug...


Don't ignore image SEO. This person optimized for images. 7000+ clicks 2 hundred forty one thousand plus impressions 2.9% CTR. If you put out lots of images with your brand name in the images, that's hundreds of thousands of people seeing your brand. Most people with websites don't even know what to do with images. Use keyword rich file names. Descriptive alt text optional, but use webps instead of PNGs or JPEGs. Webps are faster. Compress your images. Tiny PNG handles all types of images. It's really good. Those simple things and you will get so many more impressions with your images showing up on Google Images getting picked by ChatGPT. Easy marketing real estate.

Don't ignore image SEO. This person optimized for images: 7,000+ clic...


Harry, everyone's panicking about not putting clicks through AI search. Should they be? It depends. Informational search is dying. AI just summarizes searches now, but the only people who made money off those clicks were informational blogs selling ad traffic. If you're a real business focused on commercial terms, it actually doesn't matter at all. The quality of traffic that you get now is much higher, it's more commercial, and we're seeing better customers off the back of it. Google still lets you retarget people who saw your brand in AI overviews. Informational traffic is down. You should be worried about those clicks if you're an informational website. But at the end of the day, it's not about traffic, it's about getting conversion. So the stuff that turns into leads and sales, that is better than ever.

Everyone's panicking about low AI click-through rates but most busine...


Pomp and Circumstance

Like the post and comment ”skills” for the 20 that I use in my workfl...


This is how Google is busting local businesses. Google is asking, does this business offer rewards in exchange for reviews? Reviews are extremely important to the success of a local business. Lots of business owners are constantly strategizing new ways to get reviews. Offering rewards is a very common way. But this is what Google says about it. We do not allow merchants to offer incentives such as payment discounts, free goods and/or services in exchange for posting any review or revision or removal of a negative review. Google, in fact, has a whole section on what you can't do to get reviews over here. Getting caught can lead to reviews being deleted or, even worse, the business listing being suspended.

This is how Google is busting local businesses. Google is asking, УDo...


OpenAI just announced ChatGPT sites. Are we gonna talk about why every business should be looking at this right now, but also why this can't be the future of websites? If you're familiar with Claude artifacts or dashboards, Sites looks like the two combined with authentication added on. It's one of those products that solves an issue you didn't know you had until you see it. The main use case seems to be when teams of people need to make an important decision. Instead of putting a document together and then calling a team meeting to explain that document to everyone, you just give all that information to Codex and it creates a web application for you. You can then share that web app with everyone on their team, and they just authenticate with their ChatGPT account. I've been doing this for a while now with Claude artifacts, and you only have to do it once to see it's just far superior to creating a document. It's essentially bespoke software spun up for one specific purpose. But even though I think every business should be utilizing this technology right now, I think looking back, we're going to see this as an awkward transition phase. It just doesn't fit within the model I think we're heading towards. For AI to effectively work in your business and ultimately run your business, there needs to be a single knowledge base. Each piece of information needs to live in a single canonical document written for AI. Otherwise, if important information is scattered, isolated, or duplicated across multiple sources, you'll never truly be able to turn that data over to AI. I believe in the next two years, we're gonna see businesses starting to adopt AI operating systems that fully own and maintain all information about the company. Sites is a really cool tool that's useful right now,

What is ChatGPT Sites in Codex? Useful now, but not the future of kno...


ting to adopt AI operating systems that fully own and maintain all information about the company. Sites is a really cool tool that's useful right now, but this can't be what knowledge work looks like two years from now. These web applications are completely isolated from the rest of your work. They're incredibly useful for collecting information, coordinating across your team, and making important decisions. But that information and those decisions need to be reflected in your knowledge base. Personally, I'm hoping the major platforms will stop making prototypes and toys and actually start building the operating system that's gonna run future businesses. In the meantime, we'll continue building our own operating system at our agency. And if you haven't already started doing it for your business, start building that knowledge base. It's gonna be mandatory no matter who builds the platform.


Google just did something really sneaky that most people missed. And if you don't have a Google Search Console account, go sign up right now. It's what lets you submit your site to Google and see into the algorithm. And if you wanna rank on Google, you need to know about this. They're releasing a new feature that lets you see how your website is ranking in generative AI. If you're ranking in AI Overviews, that means that Google trusts your website and will be more likely to recommend your products or services. So here's how to gain their trust. Let's say somebody makes a search like, what hot sauce pairs with Pinot Noir wine? I don't know why they search that, but they did. AI Overviews is going to give you the answers, but they're going to be citing very specific places. And the only way to show up here is if you have a piece of content that is answering that question. Now when you ask, where can I get a good Pino Nero in Saint Catherine, you'll be more likely to show up here. When people are ready to buy, go to a free website like FindQuestions.com, type in what you sell, and it'll give you some of these questions. Grab one of the questions and come to ChatGPT and use this prompt. "I'm writing a blog post answering this question." Paste in that question there. Ask me anything you need to know the answer to in order to write a blog post that is truly helpful and unique. It should include my experience, expertise, case studies, examples, opinions, etcetera. Keep it limited to 10 questions. Ask me them one at a time. I'll be using voice mode to answer them. Give me time to breathe as well before going to the next question. You don't even need to type. You just need to talk into chat. Do this once a week. You can thank me later.

This is the future of SEO 😲


The most effective way of getting recommended in AI search is to optimize and create new content on your website. This makes up about 70% of the work we do at our agency, and I like to think we've gotten pretty good at it. However, sometimes when I explain this to prospective clients, they have one of two responses. They'll either say, oh, AI could never write our content. We need to write it ourselves. Or they'll say, oh, you're just having AI write the content, right? We can do that with ChatGPT. I'd like to tell you what I tell them and then give you the exact process we use to create content in our agency. We create content for some of the most complex industries, including immigration, attorneys, cyber security, finance, education. We'd yet to find an example where we couldn't get AI creating content that's of the same quality as they can create themselves. But it's not easy. Take time. And if you have ChatGPT just spin up a bunch of content for you, it's very unlikely to rank, and if you're doing it at scale, it could get you penalized. The first thing I understand is the topic matters a lot. If you're not writing on a topic that AI is actually searching for, or you're writing on topics that are way too competitive for your brand, you're wasting your time. I have other videos going through how we pick topics, but in short, we're using Peak that AI to see which pages AI is citing, and then finding patterns in those topics and identifying which ones would be relevant for our client. The main reason companies often feel like AI can't write their content, it has to be someone on their team. Is it? AI doesn't have the complete understanding of your company, and it doesn't have that tacit knowledge you get from experience. And so, of course, you need to give that knowle

Can AI write high quality content for your business? Yes, with the ri...


plete understanding of your company, and it doesn't have that tacit knowledge you get from experience. And so, of course, you need to give that knowledge to the AI. You need a knowledge base. This is the first thing we do for every client. We call it their brand ambassador, and we create this for them. It's typically about a dozen markdown files, but it might also include Pdfs or spreadsheets. You want to provide comprehensive information on your company, on each of your products and your services, your unique value proposition, your ideal customer profile. You want to understand every important page on your website and when to reference those page. Share information on your brand, voice what to say, what not to say. As many examples as possible of things you've written. The canonical version of any guides or processes you've detailed. If you're having it. Create images for your content. You want guidance on how to create images in your brand style. Don't worry about collecting this all at once. Just collect as much as possible and then assume that you're gonna be iterating on this forever. I think two years from now, this is just gonna be a standing operating procedure. Imitation like this is no longer for humans. It's for AI. And if humans need information, they can go to the AI. Ideally, all this information only lives in one place, so you don't have to be updating multiple sources. As of right now, when we create this for our client, we store everything in Google Drive, so it easily connects to cloud. But pretty soon, I think we'll start integrating it directly with their internal systems. That knowledge base is half of the puzzle. The other half, to get an AI to write high quality content for you, are the instructions. And nowadays, those instructions take the form


f the puzzle. The other half, to get an AI to write high quality content for you, are the instructions. And nowadays, those instructions take the form of Claude Skills. First skill we use generates an article brief. For this, we give it the topic and any other information we have. So perhaps the client has given us some notes or a voice memo, or they've done a video on this topic, and we can use the transcript. Other times, we just have the topic. Whatever we have, we dump it in there, we give it the skill, and we let Claude go. Claude then searches in a search engine for the term we're trying to target. It starts doing some research. It's trying to identify a few things. One, what's the intent behind this term? And what type of information does the searcher expect to find? We want to make sure we're matching that intent. Two, what information do we need to collect to make sure this article is robust. That will ultimately define the research we need to do. And 3, what insights from the client need to be incorporated into the article. That will anchor the point of view of the article. Next up is the actual research, and we currently use ChatGPT's deep research for this. It's still better than clouds. That takes 10 or 15 minutes. We give the research and the article brief to another cloud skill. This skill creates the first draft. This is one of our largest skills. It contains a detailed description of what success looks like. It has SEO guidelines, guidelines for maximizing fact density and for structuring the article to maximize the chance to get cited by a I. Search. And of course, throughout this whole process, the A I. Has access to that knowledge base. That knowledge base is also helping it match the tone of voice for this specific brand. And then once that draft is


Has access to that knowledge base. That knowledge base is also helping it match the tone of voice for this specific brand. And then once that draft is complete, we're giving it to our first revision skill. First revision compares the article to all content guidelines we created for this brand. And those guidelines come from all previous content we reviewed and provided feedback on. Anytime we or the client had feedback on an article, all of that is getting fed back into this document. Part of their knowledge base. And this entire step is devoted to making sure any feedback that has been received in the past is applied to every article going forward. Then the second revision skill is a fact checker. We make sure that every factual claim in the article is backed up by another source. We make sure we're never linking to competitors, and we make sure that every link is working and actually backs up the fact it claims to. Finally, we have a steel that extracts descriptions for any infographics we might want to put throughout the article. We'll usually add five or six, and then those descriptions are given to ChatGPT to generate the images.


Google is finally giving us AI performance reports inside of Search Console. For those of you that don't know Search Console is a free amazing tool offered by Google that allows us to see all the stats for our website relating to Google Search. We can see the queries, we can see the pages, we can see the issues with our website, what Google is picking up and what it's not. But finally, Google are giving us something that everyone has been waiting for for so long, an AI performance report. This AI performance report which is slowly rolling out is going to see the clicks and the impressions and the stats that have been bought our website from AI overviews and AI mode. This is huge and massive because all people, me included that are involved in the SEO world have been begging Google for it. I can't wait for it to roll out. It's gonna give us so much information and finally we'll be able to show our clients the impressions and the clicks and the information that is coming from AI overviews into their websites. It's really such big news. It's rolling out slowly and I can't wait to see it happen.

Google is launching AI performance reports in Search Console. (This i...


Google revealed exactly what content ranks No. 1 for any keyword and nobody's talking about it. It's the opposite of every SEO blog post that you've ever been told to write. At a recent Google conference, they revealed this about ranking content. You need to be unique, specific and authentic. Most of your content has none of these. Here's what it actually looks like. Take a running brand boring blog post, like top 10 things to consider when buying running shoes. Every brand has created that article. Instead, create click me type content saying things like, I tested 11 shoes over 100 km. Here's what I Learned. It's way more interesting. It's worth clicking on and nobody else can give you that unique experience. Stop publishing generic tip and an experience that nobody else can replicate. People need to understand that a story is the ranking factor that people need to optimize for in 2026. I created a skill that turns any boring blog post into a click me one in under five minutes. Comment, click me, and I'll send it to you.

google just told us the exact formula for ranking content and nobody ...


Alright, so most of you still don't really get this about website SEO, and we need to address it. Loads of you in my comments all the time asking me: how do I optimise for AI search? Does this tip apply to AI search? How do I do this for AI search? Website SEO in 2026 includes AI search. Google have literally just announced that they are leaning way more into AI Mode being the default way people are searching. So when you're optimising for Google, you are optimising for AI search. And more importantly, if you've been focusing on visibility rather than rankings, then you're already doing what you need to do. But if you're still obsessing about rankings, clicks, using ChatGPT to generate one click blog posts, you're just following out of date practices. It's not like you're not optimising for AI. You're just not optimising for any search engine. SEO in 2026 is optimising for AI search. That's it. I don't know how many more ways I can say it.

Website SEO in 2026 IS AI search optimisation. Google SEO and AI SEO ...


If you want to rank on Google but you're stuck around here or even lower, this is a simple way to fix it. Go to Google Search Console. This is Google's own tool for showing you how your site shows in Google search index. Go to performance, search results, go over to pages, toggle on average position, sort by best position. You want to see a bunch of ones, things around 1. Look at your relevant high ranking pages, then link from one of these pages to the page you have that is stuck around here. This is what's called an internal link, and it'll help take your page to here.

If you want to rank on Google, but you're stuck around position 3 or ...


This stupid red line is ruining your rankings. Here's the deal. If your business is inside that red line, then you're good. But if your business is even slightly outside of it, Google will pretend your business doesn't exist and you will not rank in that city. And the same thing happens in surrounding cities. Here are three things you can do to fix this problem. No. 1, specialize in something uncommon. Provide a service that most of your competition is not providing. If you're a plumber, be the plumber that specializes in retrieving wedding rings from toilets. The more specific your service is, the more likely you are to rank in a much wider area. No.2, focus on the factors that you can control. And that means getting more reviews, optimizing your Google Business Profile, and building better content on your website. 3, work on your AI. Local SEO. While Google Maps is heavily limited by that red outline, AI search tools will pull from trusted sources all over the web. Get your business listed on local blogs, industry sites, YouTube, podcast, best of lists and citation sites. If you want to rank in surrounding cities, you need more than an address. You need relevance, trust, and mentions. We just published a full guide on how to do this. So save this post and let me know if you want the link.

If you're located just outside a city border on Google Maps, you may ...


Just when we thought Microsoft was out of the AI game, they go ahead and announce Scout, which looks truly incredible. So I just want to talk about what this is and why every business should be paying attention right now. Scout is a new always-on agent that works inside Microsoft 365. So instead of going to a separate app like ChatGPT, it just responds in real time the way a teammate would. It has its own email account. It can respond to messages and teams. It can work across your calendar, Docs, spreadsheets, any Microsoft product, and connect with external tools. Essentially, it can do anything your teammate could do on a computer. Now, if you've been following AI, you know this technology isn't new. This has been happening ever since the release of Openclaw. And in fact, Scout is built on top of Openclaw. And that's part of what makes it potentially so powerful. The other part is that it's very inexpensive. Microsoft has made a strategic move to not keep up with the frontier models. Instead, they're intentionally staying about six months behind those frontier models so they can keep their prices much lower. And I think that's super smart on Microsoft's part. Right now, a lot of companies are realizing they can't continue to spend on AI like they are right now. Uber just announced that they blew through their annual AI budget in the first four months. And a lot of people are realizing, with the right harness, you don't need the smartest model for most work these days. Also, Microsoft is making it easy for businesses to fine-tune on their own data and processes, which should further improve performance without increasing the cost. Now if you've been keeping up with this stuff, you know that Google also recently announced Gemini Spark, which is essentially the exact sam

Microsoft Scout vs OpenClaw vs Google Spark: which one fits YOUR busi...


the cost. Now if you've been keeping up with this stuff, you know that Google also recently announced Gemini Spark, which is essentially the exact same idea, except, of course, it's inside of Google Workspace and it's not built on Openclaw. They built a harness themselves. And then, of course, OpenAI recently hired Peter Steinberger, the creator of Openclaw. They're trying to build something similar inside of Codex. And then Anthropic, which sued Openclaw for their original name, is now preventing its users from using the Max plan within Openclaw, forcing them to pay API rates. Which, of course, is because they're trying to build the exact same thing. All the major players understand that this is coming. But question is no longer: should you be using an always-on agent for work, but rather which always-on agent is right for your business? Now, for any large enterprises already using 365 or Google Workspace, I think the decision is gonna be pretty obvious. You'll just use the AI agent built into that workspace. It just won't make sense to use anything other than Scout or Spark, respectively. However, for smaller organizations, say those with fewer than 50 people, I think these agents are likely to have guardrails and limitations that are hard to swallow. Now, if you're a solo entrepreneur, I think the decision is easy. You should just create your own custom agent using Openclaw or Hermie. But there are some real challenges to using a custom agent like that inside of a team. So smaller teams are going to have to choose between the challenges of setting up their own custom solution, or the limitations of choosing one of the out-of-the-box solutions.


Most people don't realize that every productivity system they've ever tried breaks for the same reason. On good days you file everything correctly, but on bad days you forget to add things in and then you stop using it. This operating system in Obsidian uses Claude to maintain itself even when you forget. Set up these eight folders in Obsidian. The most important file is the capture file. You put everything into this file without any decision making. Don't think about where it belongs; just throw it in. Then you have your active file for current projects, resources file for reference materials, system file for a Claude configuration, generated file for Claude outputs, a queue file for tasks for Claude to handle, and then the calendar file and archive file. You throw everything inside the capture file. This system sorts it out for you. Write one file called Claude.md that tells Claude everything about your life, your projects, priorities, and the status of every area of your life. Update the priority section for about five minutes once a week. I like to do this on Mondays because it plans out the rest of your week. Now every single thing that Claude does for you for the rest of the week is based on what matters at that time. Without this file, Claude starts from scratch every single week. With it, Claude has all of your life context. Set up five workflows that run on their own: a morning briefing that tells you the most important thing to do, a capture processor that files everything that you put into capture, a weekly review that reads your notes and tells you what to focus on for next week and what you did well for this week, a processor that picks up any task that you dropped into the queue folder and has an output ready, and a project health monitor that flags anythi

How to turn Obsidian into a personal operating system with Claude #ai...


eek, a processor that picks up any task that you dropped into the queue folder and has an output ready, and a project health monitor that flags anything that's stalled for more than seven days. This whole system maintains and runs by itself every week, and it only takes a few hours for you to build out. If you want the step-by-step detailed playbook to build this out just like the video, comment setup and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.


Google is finally starting to share data about when you show up in their AI results. Up until now, it's just been a black box. Google Search Console has shown us clicks to your website as well as impressions in traditional search results. But we've had no idea how often we're showing up in AI overviews or AI mode or new AI features. Based on what we know from Google Io, it looks like all search will be AI search by the end of the summer. So this data is very important. So let's talk about how you can access this data, what data Google will share with us, and why it's the most important data you can get for your website. This data is rolling out now, starting in the UK. It'll be available inside Google Search Console in a new generative AI report. Looks exactly like the existing search report, except we aren't getting click data or query data, which means we're only seeing impressions. But you'll be able to see every page on your website that showed up in generated AI and how many impressions it receives each day. Now, technically, you will be able to see clicks. The main search report in Google Search Console shows all clicks to your website, even those from Generative AI. We just won't be able to see which clicks came from Generative AI. As for the actual queries someone entered into Google Search before finding your website, Google has actually never shown us all of these. Google only shows us data for common queries. Google says this is for privacy reasons, but I suspect they're also trying to cut costs and avoid us from gaming the system. Now, there are a lot of supposed experts online telling you that you can see which queries were entered into generative AI by looking for long queries. Queries that are at least five words long, for example. Here's the thing. Queri

How to see if your website shows up in AI search: Google's finally sh...


h queries were entered into generative AI by looking for long queries. Queries that are at least five words long, for example. Here's the thing. Queries that are five words long or almost never common queries. So why would queries like that show up inside Google Search Console? It's pretty simple. These queries are essentially always from rank tracking software. You're seeing a long or oddly specific query in your Google Search Console data, it means someone is tracking that query, most likely using rank tracking software. And it's running that query once a day, once a week, to see where their website ranks. And they're apparently tricking half of the SEO agencies in the world into thinking that these are actual queries. Truth is, because of AI, search queries are getting longer. They are getting more unique. Even if Google did show us that data, it would just be millions of unique queries with one impression. Maybe someday Google will be generous and they'll aggregate all that data to show us the most common themes or topics people are searching for. But the way things are heading right now, it looks like we're gonna have to get used to having less and less query data. And as fewer and fewer people are clicking directly from the search to a website, we're gonna have to rely more and more on impressions instead of clicks. And so while the data from this new Generative AI report is limited, only showing us impressions to specific webpages, I think it's the best we could hope for right now.


I know this is gonna p- people off, but some of you really need to hear it. Niche blogging is over. I actually made the mistake of setting up a niche blog just before ChatGPT launched. I think it was about treadmill desks or something. And I bought a course on niche blogging that came with a community of people that were all doing the same thing. Not even gonna lie, I lost interest with that niche blog after like 4 posts. But I did keep up with the community because I find it really interesting to see their insights on. And within days of ChatGPT launching, they were freaking out. They could all see the writing on the wall. And they were right, because now, three years later, ChatGPT and AI overviews have basically annihilated like 95% of niche blogs. The only ones that I've seen survive it have put serious graft into original and hyper niche content. They've been supplementing with content on YouTube and building a brand around their niche. Even they have lost revenue and traffic from AI. So no, I really don't recommend starting a niche blog. There's plenty of other ways that you can spend your time that won't be a soul destroying

Replying to @barsatali60 Niche blogging is officially over, especiall...


The future is now and it's crazy. Google just announced that its AI agents will be browsing, booking and shopping on your website. Your personal AI agent that helps you navigate your digital life, taking action on your behalf. I explain how this works in yesterday's video and today I'm gonna show you how to optimize your website for these AI agents. Go to is it agent ready. Com, enter your website URL and click scan. The tool will show you what's working in green and it'll show you what's not working with suggestions on how to improve your score. The tool will check things like can the AI agents discover your website? Can they access your content? Is your robots. TXT file set up properly? Is your sitemap file set up properly? And many more things. This is important because AI is moving from information to action. If you scan your site, you'll see exactly what's preventing AI agents from discovering and understanding your website. And if you're still not sure what an AI agent is, go watch the video I posted yesterday.

How do you optimize your website for AI agents? There’s an awesome to...


Claude are hiring an SEO. Lead. I went down to LinkedIn today and look at this job post that I came across. Anthropic, the company behind Claude are hiring someone to lead up SEO. If you go through this job spec, it's actually quite amazing. They'll put into all the details that that SEO. Person will need, all the stuff that they're going to own, all the stuff that they're going to do. On top of that, they've given a very generous salary of $320,000 a year. Now, the funny thing about this post is obvious. Everyone is saying and it's all over social media, you can go fire your SEO. Agency today because Claude can run it. Well, if Claude can run it, why aren't they doing it themselves? Why do they actually have to hire a person to do the SEO. For them? The answer is obvious that AI is not there yet and I don't think it's going to be for a very, very long time that you can just go fire your SEO. Experts. SEO. Takes a lot more than just AI. It takes a lot of brain power, intuition and a lot of experience and nuances. You can't just go fire your SEO. Person and just rely on claw to do it for you. Come on, guys, be realistic. Let me know your thoughts about this and Keep on following me for more posts like this.

Claude Is Hiring an SEO Lead. And You Want It to Run Your SEO? The ir...


I honestly love AI overviews and Google just made a massive announcement and this is amazing news if you're a small business owner. They're gonna let you see which pages are getting recommended by AI and actually already lets you do this, but they also show you the queries that people are using. But let's be honest, who actually uses Bing? So here's why I love AI overviews and you should too. What Google's looking for is unique content. So that's your experience, your expertise, your case studies, your opinions, all of that stuff, and they're doing this to cut out all the AI slop. So this is actually having the reverse effect that AI had at the beginning and it's allowing us to connect more with other humans, which is bad news for anybody who's trying to game the system. And you know, I wouldn't be telling you all this if I didn't have a juicy tip that you can action right now. Go to FindQuestions.com, type in what you sell, and that'll show you questions that your potential customers are actually asking online. Have one of these questions and use the prompt that is in the comments. If you want to take it one step further, go to Google and type in Rank Week, click this link right here and sign up. Bye.

Don’t hate me, but this is true…


If your Google ads disappeared tomorrow, would your business actually survive? I put together this calculator that shows you the real three-year costs that most people aren't thinking about. It's insane. Let me walk you through it. Google ad costs increase 10 to 20% every single year in most industries, like 90% of industries. But meanwhile, businesses that show up organically in Google get the same clicks for free, especially if they're coming up in AI search now, which is all the rage. And that traffic, it compounds over time, rather than just disappearing when you stop paying. I ran the numbers on a typical trader spending two grand a month in Google ads. And over three years, $72,000 with rising costs each year. But the businesses ranking organically above those ads, they were getting the equivalent of four to 5,000 a month in free clicks. That's 150,000 in value over that three years. So from an investment perspective, that just keeps on growing rather than resetting to zero every month. Ads have their place, don't get me wrong, but if they're your only strategy, you're just renting customers instead of owning them. It's kind of like shooting yourself in the foot. I made this free Claude skill that you can paste it in. You just give it your industry and your ad spend, and it's gonna come back with exactly how much that you're overpaying. So come on ad spend, and I'll send it to you.

If ads are your only strategy, you're renting customers, not owning t...


Few days ago I posted a video about Claude 4.8 and how it had mixed reviews. Well, I've now been using 4.8 for three days and I gotta say, kind of like it. Someone talked about why I like 4.8 so much and why it might have got mixed reviews at first. When I first started using 4.8, I did feel it was a little verbose, sterile, academic, but over the last three days I've realized it's really smart. I also think they might have changed the system prompt after release. A lot of you are pointing out that it seems like it was forcing disagreement with you to avoid being sycophantic, and it would give these overly long explanations of why it was doing what it was doing. This is just anecdotal, of course, but I feel like that stopped after the first day or two. Where 4.8 really shines is when you give it a clear goal. If you try to use 4.8 the way you used dumber models, where you give it explicit step by step instructions, it's gonna overthink the task and just spend all your tokens. But if you treat it like the super smart senior level member of your team that it really is, and just to find exactly what success looks like, let it come up with the step by step instructions, it's phenomenal. It just gets me now. I'm not saying to give it shorter prompts or less context. You should still be loading in all the context you possibly can, but the focus of your instruction should be on the goal for the task. What are you really trying to accomplish? Perhaps where 4.8 has excelled the most for me is when creating skills for clod. So much better than me at articulating what I want each skill to do. And this aligns with some of the benchmarks that Anthropic put out. With the system card, 4.8 is four times more likely to catch bugs in code that it wrote. I think another way of saying all

Why is Claude Opus 4.8 giving worse results? You're prompting a smart...


ks that Anthropic put out. With the system card, 4.8 is four times more likely to catch bugs in code that it wrote. I think another way of saying all this is that Claude 4.8 is the best model at using Claude. I think we're truly starting to see the recursive self improvement flywheel take off. And in just a few weeks, Anthropic will be releasing their methodos model. Except it won't be the methodos they already showed us. It's going to be the methodos that has all the advantages that 4.8 has. And yes, it will definitely be incredibly expensive, but it's also the model that's writing almost all of the code at Anthropic. The model's improving itself. We're using the model to improve the systems. We're building on the model. I don't know where I'm going with any of this, but it's all really exciting.


Most people don't realize the reason their AI agents and automations give inconsistent answers is because they're not testing them properly. You build something, it works once, you ship it, and then it gives a completely different answer the next day, even with the same input. Big companies like Notion and Stripe solve this problem with a tool called Braintrust, and I'm gonna show you exactly how to use it to test out my new customer support bot that I'm selling to restaurants. Braintrust has a genius feature that I'm using to test this out. First I create a project and then a playground. I pasted my prompt for the chat support. I then input my data set, which is just 50 real questions that customers can ask. Braintrust ran my prompt against every single test case at once and scored each output automatically. I found that 30% of them were failing and I would have never found this out just manually testing. But I don't want to just send it and hope that it keeps working. So I connected Braintrust to my chatbot by wrapping my API calls. Now every single conversation that my chatbot has with a real customer gets logged automatically. Every question and answer that comes in shows exactly how long it took and how much it cost, and I can see it all happening live on the dashboard. Then I set up a quality threshold so that if, say, the chatbot keeps getting a customer peanut allergy wrong, it would alert me as soon as it happens. And here's the coolest part. For that peanut allergy question that Braintrust caught, I was able to add that question directly into my data set so that every time I update my prompt, Braintrust automatically checks against the new edge cases. So it never fails twice the same way. This is the mistake that people who are making AI tools and automations

This is the number 1 mistake that people make when building AI apps #...


ally checks against the new edge cases. So it never fails twice the same way. This is the mistake that people who are making AI tools and automations are missing out on. How can you be confident charging and keeping customers if you're building out an AI automation? I have a step-by-step detailed guide on how to build this out just like the video. Comment email and I'll send it to you. Follow for more ways to make money and run your business with tech and AI.


Can you buy backlinks for your website? The answer isn't so straightforward and I'll tell you why. First and foremost, if you take a look at Google's policy, they say if you buy backlinks for your websites and they find it out, they're going to penalize you. And they've always said that you shouldn't push backlinks too much. But in reality, it's completely different. There was a massive survey done with SEO professionals not long ago and it was found when people and SEO. Professionals were asked anonymously, 74% of them admitted to buying backlinks. When they were asked publicly, that figure dropped down to 30%, but that is still a massive amount. There was another survey done this time with Search Engine Land that quoted it and they said 92% of SEO. Professionals think that their competitors are buying backlinks. Another thing to know that according to all studies, backlinks are No. 1, a huge driver of SEO. Results. And number two, most SEO. Professionals are doing it. That's just the way that it is. I've looked at a lot of data and I must tell you that most companies in top competitive fields that are ranking on top of Google are buying backlinks. I personally think that buying backlinks is perfectly fine if you're buying them on reliable places. The best place to buy backlinks is for digital P R. So for example, if you can get a Sponsored content or sponsored posts. Personally, I do buy backlinks and I buy them from reputable places. So like I'm saying in summary, and here's the answer, money can't buy you love, but yes, it can buy backlinks when done correctly. Let me know your thoughts.

Can You Buy Backlinks for Your Website for SEO? (Read Here) Google’s ...


Google's May 2026 core update has officially finished rolling out, and here's what we know so far. On the same day that Google announced this update, they also announced that they were gonna be using Gemini 3.5 Flash in all of their AI-powered search features. And during this update rollout, every industry saw an impact, but it was finance, online communities, and reference sites that saw the biggest impact. So while we don't know what has changed yet, we do know that Google was upgrading their AI Search features at the same time as this update. I don't think that's a coincidence in terms of what this means for your site. We saw some major volatility in search results during this rollout, and it is so important that you get that your ranking and traffic changes during this period do not mean anything. Your new baseline should start from today, June 3rd. Wait at least a week, then you can compare your rankings, visibility, and traffic to before the 21st May to see the impact. Watch this space.

Google's May 2026 Core Update has officially finished rolling out. He...


Worldwide robot domination just got one step closer. Is your social media feed or social feed filled with examples of AI agents doing some wild things? Google just launched its new personal AI agent. It runs on dedicated virtual machines on Google Cloud and it's 24 7. And yes, you can close your laptop. But what does that mean? What is an AI agent? So compared to an AI chatbot like ChatGPT or Gemini that just mostly answers your questions, an AI agent actually does things for you. So instead of just saying, here's a list of hotels in Paris, an AI agent can actually compare the options, call the hotels and book for you. And this is going to be a massive shift for SEO because you need to make sure that your website is not just optimized for humans, but also for these new AI agents. The clankers are coming and there's no stopping. If you want to learn how to check if your website is ready for this new era of AI agents, follow me and check back for part 2 tomorrow while I'll show you how to optimize for agents.

🤖 The clankers are coming: Google just announced a new personal AI ag...


This is such a big deal. People think Google is pranking us. Google is finally giving an AI report in Google Search Console. Google Search Console is Google's own tool for seeing how your website appears in Google's search index. Shows you how many clicks you get from SEO, what people search to find your website, who is linking to your website. Problems with your site. Google Search Console shows you a ton now. It's adding one more thing people have been waiting forever for: generative AI performance. Google has been going so hard with AI features in search that it's about time we see how our website performs. You can use this new report to see how your organic impressions from search generative AI features change over time. See what pages are getting the highest or lowest impressions in generative AI features. Understand where your generative AI impressions are originating, for example by device or country. This is going to be a slow rollout over time. If a site hasn't received enough impressions in generative AI, they won't get this new report. Google wrote about it right here. Hopefully this is the beginning to getting deep insights into performance with AI overviews, with AI Mode, and so much more.

This is such a big deal, people think Google is pranking us. Google i...


You see a bad business review come in and you immediately freak out. You're about to do one of two things. Both are freaking wrong. Step one, before you respond, audit the review against Google's 11 different review policy categories. Most owners don't even know these exist. Last month, I had a builder come to me. They had this one-star review. Not gonna lie, it was a shocker, but it was a total fabrication from some salty competitor. And the reviewer named themselves in the text. That's a Google policy violation. So we flagged it with the policy citation team and Google pulled it in 48 hours. His rating jumped from 4.5 to 4.8, and the bookings, they started coming back in. Now, if the review was real, you still need to respond, but in three sentences only. Acknowledge what happened, give the context, and then tell them to call or email you directly. Do not defend. That might be your first instinct, kind of mine. Don't argue. Three sentences and you're done. I see a ton of business owners struggle with Google reviews. So I built an AI prompt that does both for you. You just paste in a bad review, it'll score it against the 11 different categories, and it's gonna drop the response if it's a real one. Comment bad review, I'll send you a link.

google reviews can kill your local business overnight but most owners...


This is how you can combine the information and the data that you're getting from Microsoft Clarity with Claude to help you get better conversions on your website. It's very simple and it's great to do. As we know by now, Microsoft Clarity is a free software that once you've installed it will show you how people are actually interacting with your website. It's very simple and it's free. The first thing that you have to do is open up crod on the desktop, click on customize, then click on connections one. Once you're there, go look for Microsoft Clarity and set it up. It's gonna ask you for an API key. It's very simple. Just going to Microsoft Clarity, click on Data Export, get your free API key, then go back into Claude and press save and it's done. Once you've done that, go into Claude chat, then say, using Microsoft Clarity, show me what is going on in my website, where people are dropping off, what the problems are, and tell me how to fix it. Claude will tell you based on the heat maps and all the information that it's got from Microsoft Clarity where the problems are, how to fix it. And this is such a great hack. It's unbelievable. Go check it out now yourself and let me know how it works.

Connect Microsoft Clarity and Claude via MCP to Get Amazing Website I...


TechCrunch put out this article, Google Search as you know it is over. At its Google conference, Google unveiled an AI-powered overhaul of search centered around the reimagined intelligent search box, with the company describes as the biggest change to its entry point to the web since the search box debuted more than 25 years ago. Lots of people put up posts like Google search is officially over. Google literally put out a statement to counter this. You will absolutely continue to see blue web links in search results. Our AI features include prominent links to the web directly within responses. AI mode is not the default experience in search. Here's a nuance to this that nobody's talking about. AI overviews reduce clicks by 58%. This is for informational keywords. If you are a niche blogger, if you are a publisher, these AI features will hurt you. If you are a business trying to get customers, trying to get leads from SEO, these AI features will make no difference. Or they will help you for people who are looking. The AI still needs to refer people to a business. Google's AI mode is not going to retile your roof. It's not going to be your pants. It's not going to be your CRM. Target the language people search for when they are looking to buy your brand or make a discovery call. Then Google's new AI features will recommend you and you will not get displaced by the huge reduction of clicks to informational content.

TechCrunch put out this article: Google Search as you know it is over...


If your website isn't showing up on Google or any other search engines, this file could be the reason why. I can't tell you the amount of websites I've seen made this mistake, even when they've had professionals working on their site. This is why my course, the SEO Clinic, has an entire module on this foundational technical because it is so easy to miss. Here's what you need to check. Open your browser and go to your domain, forward slash robots.txt. This is an example of a healthy robots dot text file. It's telling search engines to index the site. It's doing everything it needs to to get the right pages index. If you see disallow followed by a forward slash and nothing else after it, this is a problem. This is effectively telling search engines to completely ignore your website and that you don't want them to crawl or index it, which means they're never gonna show it in search results or mention. If you see this, all of your SEO efforts are completely pointless. You need to fix this first.

Website not on Google? Your technical SEO might be blocking you. Your...


I think every small business should have YouTube. I think every small business needs to be working on social media. For the longest time, it was like local optimization. Now it's like evidence optimization. So like everybody is a local business. So okay, there's a hundred local plumbers in your city. What are the ones that are going to be the difference makers? And those are the ones that there's outside evidence that they are very good. Yeah. I completely agree with social media, obviously. Um, but I can say like, even with the plumber stuff, like what I noticed had worked for one that was doing TikTok was they just posted a lot of gross content. And it was like the drain unclogging and stuff like that. And it just, it attracts people. People love seeing gross things like that. And of course you're thinking, okay, what's the business value of this? Like how's it actually going to bring someone to be a customer? Users need a lot of touch points. So if that's the way they're coming across you, like eventually, especially if you keep watching it, the algorithm keeps boosting it too, you'll build that association and you'll know of a name to call when something happens. But you know, long-term game. I think the nice thing is that for a lot of businesses, they have employees who are on the younger side who grew up with this, who would consume this. They know how to do it. And so I think, uh, businesses just need to start tapping into that.

Local SEO is changing. In the AI era, your website and Google Busines...


A .gov.au backlink is one of the most powerful links that you can get when it comes to AI search. And there's a free, completely legit way to land one. It's your state government supplier portal. I know they are useful for something and every state runs one. In New South Wales, it's buy dot NSW dot gov dot au. And it's where government buyers go to find vendors and government buyers from everyone. You got tradies, suppliers, IT professional services. So if you supply to the government or you want to, you register your business there. That's the legit part. It's a real supplier registry, not a link farm. But here's the SEO part. Your profile sits on a dot gov dot au domain. That's a high-authority, trusted backlink that Google and AI search both freaking love, and almost no business bothers to claim it. So here's a tip. Go to the supplier portal, sign up, fill out your profile, use Claude, get the free link, get the awesome authority. And that's just one tip. If you comment listings, I'll send you a bunch more high authority link sources that your business should be on.

Every state has a free .gov.au backlink sitting there and almost nobo...


Most people don't realize the reason that the resume gets rejected is because it gets filtered out by a robot called the Applicant Tracking System before a human ever sees it. It scans your resume for specific keywords and if they are not there it gets sent to the trash. No matter how qualified you are, Claude can make your resume stand out and become basically unrejectable. The scanner: upload your resume and the job description that you are applying for. In Claude, send it this prompt that gets it to act like a senior recruiter and scan the resume based on the job posting. Claude gets back to you with exactly why your resume is getting skipped. It could be that you're missing industry specific terms, that your experience is too vague, or that your formatting is too confusing for the ATS. You cannot fix what you can't see, and this prompt shows you everything. The surgeon in the same chat tell this next prompt to rewrite your experience section using the Google XYZ formula. This is the format that people who landed roles at Google, and other Fortune 500 companies actually use in order to get hired. Instead of manage the team. It becomes reduce customer churn by 18% over six months by building an onboarding sequence for 3,000 people. The stress test: input this prompt to get Claude to act like an ATS filter and a hiring manager that reads 200 resumes in one sitting. Even after the surgeon fixes the big stuff, there's usually always one or two sections that a hiring manager is going to glaze over. This stress test finds those and rewrites them so nothing gets skipped. The sparring partner tell Claude this prompt to make it act like a hiring manager and conduct a realistic interview for this role. Claude already has context about the job description in your resume, so kno

How to make your resume unrejectable with Claude #ai #tech


act like a hiring manager and conduct a realistic interview for this role. Claude already has context about the job description in your resume, so knows exactly where to push you. Go multiple rounds with it until every answer is a 9 or a 10 so that by the time you walk out you already have a sense of the hardest questions that they could ask you. I created a detailed guide with the exact prompts in order to build this out just like the video. Comment hire and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.


Here's a Google Ads order that I just completed for a new client of mine this client is an attorney that specializes in deceased estates in South Africa if we take a look at their kind, the first major issue that I see is that they are tracking something called a conversion value now I've spoken to this client and they don't have a C R M which means that this conversion value is just totally made up and imaginative. If we look under the P Max campaign that is chasing after this conversion value, obviously it doesn't make sense obviously it's not gonna work if we go under goals and conversions which I always look at I can see straight away that there's a major problem No. 1 like I said earlier, that conversion value is just imaginative and just doesn't make any sense but never mind that the contact forms that they are chasing after, if you dig deep under what they're actually showing is people that are clicking on the Contact Us page, they're not actually tracking people that have converted the contact forms again, this is a major problem. If we start looking in the campaigns, when we look under that search campaign, the first issue like we've seen so many times at that they are using something called search and display select a big rule and we've mentioned this again searches for search displays, display and you don't mix the two again the second thing over there, We can see that they're chasing conversions which are not set up correctly, which means it's not gonna work. If we look under ad groups, they've got three broad ad groups. And then under keywords, you can see the majority of them are just broad match keywords. As we've said so many times, broad match keywords are for Google's benefit. All they're gonna do is collect useless clicks for you and you're just gonna

Here Is Another Example of a Bad Google Ads Audit. This account has a...


we've said so many times, broad match keywords are for Google's benefit. All they're gonna do is collect useless clicks for you and you're just gonna waste your money. If we look under the search terms for the search campaign, like I said, you can see that the search terms are just showing us useless clicks. They're giving us competitors. They're showing names for people that offer free services. They're looking for people that are just lawyers that don't offer the services that they do. And literally this company is just throwing money down the drain. The next campaign that they have is a P Max campaign. Like we've said, in majority of cases, P Max campaigns are not for lead gen services. It just is not made for that product. If we look under where the P Max has been shown, you can see it's arbitrarily showing on a variety of different places. It's showing under discover, it's showing in Gmail, it's showing on the display network, thank god it's showing on the search as well. But as you can see, the way that the flows are showing, it's really not working well. If we look under the search terms like With the different search campaign, the search terms mostly are irrelevant. This is quite a easy campaign to fix up, but just goes to show you if you don't know what you're doing or if you've got a Google rep fixing up this Google Ads campaign for you, you are never gonna win. If you want to Google Ads audit, you can mail me at info at topclick dot c o dot z a.


Google are rolling out their second core update of the year, and over this weekend some serious stuff went down. The update actually started rolling out on the 21st May, but it was on the 30th of May that people started to see some serious movements. And by that I mean that a lot of sites saw ranking and traffic drop. And this is happening pretty much across every industry. Before you start freaking out about this, you need to know this happens with pretty much every core algorithm update, and the rankings that you currently have are not necessarily what they're gonna stay at. I've seen this happen loads before with other algorithm updates. It's not different traffic currently, and where you're currently ranking is not something you should be worrying about right now. Once this update is finished rolling out, that's the time to analyse your site, content, rankings, and what has changed to figure out what you need to do. Don't freak out. I'll let you know when it's done.

Google's core update for May 2026 is rolling out, and if you've seen ...


If you go to intentgaps. Com, enter your URL and click fetch page, then the tool will show you the gaps in your content. In other words, it's gonna show you which important questions your content doesn't fully answer. Here's how it works. It'll scan your page and tell you what the main topic of the page is. It pulls in related questions from also asked, and you can choose the ones that you want to add or remove. Next, it generates a scorecard telling you if your content fully answers, partially answers, or completely misses those questions. Basically, it's going to show you exactly what you need to add to your page to make it rank better. Save this post and follow me for more SEO advice.

This free SEO tool tells you exactly how to improve your page for AI ...


If you want to see if Google is updating its algorithms, this is a really sweet tool: Google Search Volatility Aggregator. When Google updates its algorithms, the results in Google move up and down. This is what's called volatility. This also affects AI. A lot of major AI systems like ChatGPT rely on Google. When the results change, ChatGPT gets different information. Volatility also affects one of the most widely used AI answer tools, AI Overviews. You've probably seen them in Google before. These pull from the Google results below it. There are all these tools to measure Google's volatility. This right here is an aggregator of the tools. I was at a major SEO agency doing SEO for companies like Procter and Gamble and Nintendo. One of the things we would report on is if there was a lot of volatility. This lets the clients know that any fluctuations in organic traffic are natural. In some rare instances, you might even find what Google is prioritizing or demoting with new algorithm updates. Then you can change your strategy for that. If you have any type of agency, this is something you can share with clients to show your following what goes on in the SEO world. If the volatility starts to heat up, that means Google is changing its algorithms. Use the tool here.

If you want to see if Google is updating its algorithms, this is a ...


Optimize for Google or optimize for AI? Optimize for Google because that does optimize you for AI. AI content or human content? Human content with a little sprinkle of AI. SEO or PPC for a new business? PPC for a new business. More pages or better pages? Better pages.

Settled some of the biggest SEO debates  Let me know your picks 👇


Harry, as a small agency, should I focus on being the one-stop shop or niching down to only specialize in one thing? Sub 100K, you should focus on doing whatever people are going to pay you to do because you need some income. The second you pass 100K, you need to now specialize, right? It's like in a video game, you get to level five, you do a bunch of different classes, but at level five, now you have to pick a class. That's the only way to reasonably scale and differentiate, because the longer you stay doing everything, the more you're replaceable, commoditized that you become. The less specialized skillset you're developing, but when you develop that specialized skillset, you really hone in in your target market. Your ads are better, your website's better, even just people know what you do better. Like, it's not like, oh yeah, that's Matt, he's a digital guy. It's, oh, that's Matt, he does video production for B2B SaaS companies. The more specific you can get that, the more top of mind and the more referable you are. So my answer would be exactly that. And don't believe people when they say you can't scale that. I've scaled an SEO-only company, we don't do paid ads or anything. The 20 mil plus, and we're still growing. So the market size is enormous. Just focus on your penetration.

Under 100k? Do whatever pays the bills Past that, specialise or stay ...


It's the FIFA World Cup in 11 days. And to celebrate it, I'm gonna be giving away one of these new South African soccer shirts from Adidas valued at 16 bucks. It's very simple. All you have to do to enter is follow me on any of my social media pages. You can follow me on Instagram, TikTok, Facebook, LinkedIn, YouTube, wherever you see me, you can follow me. Then all you have to do is comment with the word Bafana. Obviously, the more places that you comment and the more places that you follow me, the greater your chances of winning. It's as simple as that. Please go enter. My page is great. I post videos daily about Google Ads, SEO, digital marketing and AI. Please go enter straight away and good luck. I'll announce the winner next week, Sunday, 7th of June, and hopefully you'll win it. Good luck.

South Africa Bafana Bafana World Cup Shirt Giveaway! 🇿🇦⚽ I’m giving a...


Search engine optimization just hit an all time high in Google Trends. This is why. Go to ChatGPT, put in your prompt, copy the part of the URL that comes after forward slash C, right click inspect. Go to the network tab, paste in what you just copied. Click refresh. Click the orange brackets with the text that you just copied. Go to the response tab. Search this for the word queries. This will show you what ChatGPT searched for. It is literally searching. Is the companies that understand SEO that get recommended in ChatGPT. Shout out to Matt Diamante for this. He got a press release, called it best selling SEO book. Put best selling SEO book in his title, his subheading, in the first sentence. Then when you went to Google, put in best selling SEO book. No. 1 was his press release. Then the AI Overview was recommending his book, citing, you guessed it, the press release right here. See what AI is searching, then do SEO for those searches. Use product pages, landing pages. These are two of the most cited assets in ChatGPT. This is research from Prompt Watch saying it. If you're doing conversion focused SEO, you naturally make these pages. So save years learning conversion focused SEO. SEO that targets people looking for what your brand offers. They just don't know your brand exists. Learn this method of SEO at Compact Keywords com.

Search engine optimization just hit an all time high in Google Trends...


Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website. I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was the question that came up most often. And it's true. Fewer people are visiting websites because more people are getting their answers from ChatGPT or Google's AI Overviews. But the truth is, website visits was never the goal. And right now, you might be thinking, TJ, what are you talking about? Of course that's the goal. But hear me out. I think we've been trained to think that clicks was always the goal. But that's just because in the old economy, that was the primary way that you got influence. The truth is, influence is all you ever really cared about. If you're selling a product or a service, the goal is to influence them to buy that product or service. You're running ads or affiliate sales on your website. You're selling that influence to another company. The truth is, if you're not trying to influence people to change their mind, you wouldn't be creating content in the first place. So the real question is, does AI make it harder to influence people with your content? I would say unequivocally, AI makes it way easier. But AI is gonna train on my data, and then it's just gonna summarize my answer. Great. You get to influence the most powerful technology in human history. But people aren't using search engines anymore. No one's gonna find my content just going straight to the AI. Well, guess what. For most queries, the AI is then going and using that same search engine. Search engines are never going away. They're just being used by the AI, and humans are going up one level. Should still be creating content to be

Is it worth creating content if AI gives the answer? Website visits w...


ne. Search engines are never going away. They're just being used by the AI, and humans are going up one level. Should still be creating content to be found in search engines. It's just that now you're trying to be found by AI using the search engine. And that actually makes it way easier, because AI does way more searches and looks through way more content. Where humans might look through a couple results, AI will look through hundreds. So ranking in that result set is now the easy part. The hard part, or at least what should be the hard part, is creating content that's relevant to what the AI is searching for. The reason that part's also still easy is that very few people are actually tracking what the AI is searching for. Use a tool called Peak Dot AI for our clients. But if you do this, if you actually look at what pages the AI is citing, it's never been easier to influence search results. So I say let the AI eat your content. We've entered a new golden age of content creation.


Here's how to use Google's new secret agentic testing tool to see if it can understand and navigate your website so that you come up in AI search. It'll take you 30 seconds. Let's jump in. First you wanna open terminal. You can search for that on your computer, searching CMD on a Windows or on a Mac. Press Command Space at a terminal and then there you go. Then we're gonna type node V. If it comes back with a version number, you're good to go. If it doesn't, you're gonna then need to download this thing called node. Once you got that downloaded, go in here, type in NPX lighthouse enter. It's gonna ask you if you wanna install something. Yes, we do. Once that's installed, you're gonna copy this command in here. You're gonna obviously replace that with your website. That's gonna create some cool looking code and then it's gonna output to a file directory that it says here, put in your file directory on your PC or your Mac and it's gonna have this brand new thing of agentic browsing. Looks like we've got some work to do on our cumulative layout shift, which is how the page moves around, and the accessibility tree, which is the code that is used on the page. These are the kind of things that Google's now looking at to make sure it wants to recommend you in AI.

Google's agentic browsing is rolling out and most sites will fail the...


Most people don't realize that AI does not read in words, it reads in tokens. Because everyone's using AI, but almost nobody understands how it works. If you are building with AI or using it in your business, knowing these concepts will save you a lot of money. And honestly, AI is not that complicated once you understand these simple models. Before AI processes anything, it chops your text up into little pieces called tokens. A rough math is that one token equals about 0.75 words. So a word like playing gets split into play and ing and ChatGPT gets split into chat and G and PT. You get it. But the reason why this is important is because you pay in tokens every time you talk to Claude. Every API you call, every agent that runs, every automation you have is being charged by how many tokens go in and out. The single biggest thing that you can do to cut your token cost is not sending your entire conversation history every single time. Most people don't realize that every time you send a message to AI, it's getting sent with your whole conversation history. So by message 20, you're not just paying for a new question, you are paying for all the 19 previous messages and 19 previous responses all over again on top of it. To prevent this, tell your AI to compact conversation history or summarize old messages. If you want a more detailed explanation of how tokens work and how to reduce your spending, just like the video and comment token. And I'll send it to you. Follow for day two.

7 Most important AI concepts you need to know part 1: tokenization Fo...


Don't put collapsible FAQs on pages you want to rank on Google. This SEO test had text within an accordion versus fully visible text. This was split tested across many product pages. The version with text fully visible got 12% more organic sessions than the hidden text version. Google even recently said they're ignoring FAQ schema altogether. Whereas it used to work well, now it does nothing for a website's visibility. Collapsible FAQs can be great for UI/UX, but think twice about using them on SEO pages targeting competitive keywords. And if you want to save years learning SEO that gets paying customers, users, and warm leads calling you up, check out my course at CompactKeywords.com.

Don't put collapsible FAQs on pages you want to rank on Google. This ...


ChatGPT's responses have always been heavily influenced by Reddit, but starting May 8th, Reddit went from making up 3% of ChatGPT citations to almost 12% now. The citation rate isn't evenly spread out across industries. For sometimes a prompt's Reddit isn't cited at all, and for others it's over 50%. But the point is we saw a nearly 4 x and the frequency of Reddit citations. So what happened? Well, someone on the ChatGPT team made a change to how query fanouts work. You see, when you do a search in ChatGPT or any large language model, the AI tries to figure out the intention of your search, and then it does a series of searches. In a traditional search engine, that's how it finds the information online to ground its response. This series of searches is called a query fanout. Well, on May 8th, ChatGPT started adding the word Reddit to a lot more of its fanout queries. That's right, just as humans started adding the word Reddit to their Google searches a few years ago. OpenAI seems to determine that they can get better results by forcing Reddit inclusion into their searches. So how can you take advantage of this? If you know what terms ChatGPT is appending to their fanout queries, you can optimize for those terms. So you can make a page on your website titled your brand, your product or service Reddit. Just fill it with content about what people are saying about you and your product or service on Reddit. And Reddit isn't the only word that ChatGPT and Google like to append to these searches. Other common terms are reviews and awards. You should absolutely make a page on your website titled your brand, your product or service reviews, and the same with awards. Just fill it with relevant information, and most of the time these pages will be cited fairly reliably. So reliabl

ChatGPT citations of Reddit went up 4X on May 8th and it's because so...


reviews, and the same with awards. Just fill it with relevant information, and most of the time these pages will be cited fairly reliably. So reliably, in fact, you now do this for all of our clients by default.


Take a look at this old newspaper clipping that I find from the 1980s. Isn't this just so amazing and so ironic? If you had to replace the word calculator with AI, it's exactly the conversation that people and schools and parents and teachers are having worldwide. A lot of schools and teachers out there are saying AI must be banned. Kids can't use it at all. They can't use it with their homework. They can't do anything with it because it's just gonna make them slow. And I think personally a lot of the schools and teachers are just scared because they don't really understand what AI is. First and foremost, AI is here to stay. Secondly, if you're going into the job market today and you want to keep your job, you have to be proficient in AI. I know personally when I'm interviewing new people, one of the first questions I ask them is if they are comfortable in AI and if they're willing to learn and understand it more to make it part of their job. The second thing with regards to AI and school and kids is that AI can be so useful and it's really just amazing. For example, it can help kids learn. It can help kids understand things in a whole new level. It can be a tutor for people. And this is obviously especially useful for people that can't afford tutors. The other day, my kid Needed to learn something about photosynthesis. We went on Claude and I was showing him how to do it. That Claude created an interactive sheet for him that showed him everything about photosynthesis. It helped him study it. It showed him pictures, interactive charts and so much more. Another one of my kids had to understand something in history. We went on notebook L m. We did all the research. And notebook L m just helped my daughter so much. No.1, it created graphs, it created flashcards, and best o

Should Schools Ban AI or Encourage and Embrace It? Watch this video! ...


on notebook L m. We did all the research. And notebook L m just helped my daughter so much. No.1, it created graphs, it created flashcards, and best of all, even created a podcast for her that explained it in simple terms, much better than any of the textbooks were doing. Obviously, a kid can't just rely on it and be lazy, obviously. But AI is here to stay. And progressive schools and teachers that understand this should be getting on this now. Let me know your thoughts if you agree with me or not.