You can get in top publications even if nobody has heard of you. This free site connects journalists looking for expert quotes with experts who want to give quotes. It's called source of sources. You can use it as a reporter or as an expert. Every day you get emails just like this where you have to answer a query. The journalist queries are in a wide range of topics. Journalist accepts your answer. You get a quote. In one of these publications. There are 20,000 journalists, broadcasters, bloggers, brands using source of sources. You get social proof. You get a backlink for your website. When you appear in these publications, you can say on LinkedIn, I appeared in so and so. You can put it on your website mentioned in these publications. Things like this increase your authority a ton. I cover this tool and many more in my SEO course at compactkeywords.com.

You can get in top publications even if nobody has heard of you. This free site connects journalists looking for expert quotes with experts who want to give quotes. It's called Source of Sources, you can use it as a reporter or as an expert. Every day you get emails where you have to answer a query. The journalist queries are in a wide range of topics. A journalist accepts your answer, you get a quote in a top publication. There are 20,000 journalists, broadcasters, bloggers, and brands using Source of Sources. You get social proof and you get a backlink for your website. When you appear in these publications, you can say on LinkedIn, “I appeared in so and so.” You can put it on your website, “Mentioned in these publications.” Things like this increase your authority a ton. I cover this tool and many more in my SEO course at compactkeywords.com #publicrelations #searchengineoptimization #marketingtricks #digitalmarketing


Do you want more followers on Instagram? Of course you do. Here's one easy peasy setting that when you make the change, you're guaranteed to get more followers on Instagram. Look how quick and simple it actually is. Now it only works on Instagram on desktop. You can't make this change on your phone. So log onto your Instagram on desktop, then go to settings and scroll down. You gonna see that there's a tab there that says Show Suggestions on profiles. I want you to click the tab on Press Save and that's it. Now what potentially is gonna happen is that your profile is gonna be suggested when people on other profiles. It's as simple as that. Go try it out and let me know how many more followers you got on Instagram. Keep on following us for more free videos like this.

How to Get More Followers on Instagram You can grow faster on Instagr...


You thought I was gonna get hit in the head. But while you're here, let me show you this awesome new feature of our local ranking grid software.

This feature hits different (literally) 📦 My kid had too much fun thr...


This is the information architecture for this site. This is the homepage. They have this hub page here. We can tell that this is a hub page because of all the nodes that connect to it. It's one central page with many pages linked to it. A hub page is cyber security. We open it like this. We find a huge SEO flaw. Each of these goes to separate URLs, but they don't have dedicated landing pages. URL structure is amazing, but the landing page should look like this. This is extremely SEO friendly. You have a full landing page. You have your keyword in your H1. You have your keyword in your page title. Put your keyword in your URL slug. These types of pages rank really well on Google and AI. These pages get a ton of customers with SEO. Learn this exact method of SEO at compactkeywords.com.

Information architecture works by organizing pages so you can see how everything connects. In this case, the homepage sits at the top, and one central hub page sits beneath it. You can identify a hub page because many other pages link outward from it. The hub topic here is cybersecurity. The issue is that each subtopic links to its own URL, but those URLs don’t have proper landing pages. The URL structure itself is strong, but each URL needs a fully built landing page. A solid landing page includes the main keyword in the H1, the page title, and the URL slug. Pages structured this way tend to rank very well in both Google and AI-driven search. They consistently attract a large amount of traffic and paying customers through SEO. Learn this method at compactkeywords.com. #searchengineoptimization #seotips #digitalmarketing #performancemarketing

Hub pages and landing pages
On-page SEO for AI/search


As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic. And that's because more people are finding the information they wanna see. like this. This is increasing the amount of zero click searches we're seeing, which is when users are searching, they're finding the information they want on Google, and they're not needing to go somewhere else. This also means that people that are clicking from Google are likely to be more motivated. this is because a lot of the AI overviews answer how-to type searches. It's not actually people that are looking to buy something What they're looking for is how to do something or just to generally learn more info on the topic. If you were ranking really well and getting a lot of traffic for searches like that, you weren't necessarily monetising or seeing any real profit from it. However, the traffic that you do get from those searches is much more likely to convert into a customer. Basically, you're gonna get fewer visitors, but they're more likely to convert, which means your traffic is a lot more valuable. So what you wanna actually be looking for is that your conversion rate is going up even if your traffic is going down. These are the metrics that are gonna give you a really good sign of whether your SEO strategy is working as we enter 2026.

Here's what AI's impact on SEO actually looks like as we round up for 2025. There's no denying that AI search has reshaped Google search results in a big way, but Ahref's latest study shows that this isn't necessarily the end of SEO, or a bad thing for your website traffic & conversions. We're seeing top rankings getting fewer clicks, an increase in zero-click searches and a change to your website's customer journey. So if you want to focus on making sure your Google rankings are still generating conversions, here are the main takeaways to take into your website SEO strategy for 2026.   #SEO #AISEO  #digitalmarketing #businessmarketing

AI Overviews and SEO clicks
SEO measurement


Here's a great hack to see the targeting methods, what people are using on Facebook and Instagram for their ads. It's very simple and free of charge. All you have to do is go into any ad on Facebook and Instagram and click those three dots on the right hand side, scroll down and then you're gonna see there's something that says, why am I seeing that ad? Click on that over there, then you're gonna see that two tabs are gonna come up. The first one is advertiser choices and the second one is your activity. Click on both of them and you're gonna get a wealth of information. You're gonna see why people are targeting you, some of the interests that they've chosen, some the categories that you fall under, and a whole lot more. You can keep on doing this over and over again for any ads that you see on Facebook and Instagram. And it really is an unbelievable hack. You can now ethically copy the targeting methods that any advertiser out there is using. I hope you enjoyed this video. If you did, keep on following us for more free videos like this.

Find Competitors Targeting Methods on Facebook and Instagram You can ...


In the last five days, I've more than doubled my weekly impressions on LinkedIn. This was my weekly impressions five days ago. This is my weekly impressions now. LinkedIn seems to be putting a multiplier on extreme consistency. I am posting five to 12 times every single day on LinkedIn. Videos are performing the highest. I repurpose all my shorts from TikTok, Instagram, YouTube onto LinkedIn. Text posts with images will also do well. Occasionally I have pure text posts like this one also perform well. This pure text post, no image, got 53,000 impressions. I only started posting 5 to 12 times a day five days ago. Before that, I was posting just once a day. I've spoken to multiple other people about this who are all experiencing similar outcomes. Something big is going on with LinkedIn. Don't miss this opportunity.

In the last five days, I've more than doubled my weekly impressions on LinkedIn. LinkedIn seems to be putting a multiplier on extreme consistency. I am posting 5 to 12 times every single day on LinkedIn. Videos are performing the highest. I repurpose all my shorts from TikTok, Instagram, YouTube onto LinkedIn. Text posts with images will also do well. Occasionally, I have pure text posts perform well, one pure text post, no image, received 53,000 impressions. I only started posting 5 to 12 times a day, five days ago. Before that I was posting just once a day. I've spoken to multiple other people about this who are all experiencing similar outcomes. Something big is going on with LinkedIn. Don't miss this opportunity. #socialmediamarketing #linkedinmarketing #linkedinoptimization #linkedintricks

LinkedIn content formats
LinkedIn visibility


There's a lot of conflicting information out there about how to rank in ChatGPT. Just this week I've seen people say that ChatGPT hates press releases. Well, in my experience, they love press releases. I've heard that ChatGPT never cites Reddit and that ChatGPT is always citing Reddit. I heard another person I respect saying that large language models don't like LinkedIn, where in my experience, they love LinkedIn. Who's right? Well, they're all right. What I think is not being talked about enough right now is that the websites that these large and small site depends very much on the prompt itself. So we're currently tracking about 4,000 different prompts cross 25 or so agencies. We run all these prompts every day across chat, GPT, perplexity, and Google's AI. Mode. Whenever someone asks me which websites these large language models cite the most often, the only coherent thing I can say is it depends on the industry. So my advice is to ignore any information you're hearing about ChatGPT loving this website or hating that website. All that really matters is what websites they care about when people are asking about your product or service, and the only way to know that is to track it. The tool I use and highly recommend is Peak dot AI. It's much more affordable than the Leader Profound and does the exact same thing.

Which websites does ChatGPT cite most often? The answer isn't what you think. We tracked 4,000 prompts to find out 👀 #AIO #ChatGPT #SEO #AISearch #MarketingTips


I wanna share the most simple adjustment you can make to significantly increase your visibility in ChatGPT. It has to do with how you title your blog post. So as you might know, the title of your page is the most important factor in SEO. And it's no different with large language models. And when I say the title, I mean both the meta title and what's called the H1 or the visible title on the page. The most important factor for ranking is that that title matches what someone's searching for as closely as possible. Now when someone's searching inside of ChatGPT or Google's AI mode, it's not about matching the person's prompt. Rather, after someone answers the prompt, the AI is going to break that down into a series of specific searches for you to be recommended by the large language model. Your title needs to match those searches as closely as possible. And here's the thing, large language models don't search the same way humans do. And so there's a ton of available data around the terms that humans use in search engines, which is why the most common terms are very competitive. But there's very little data around the terms that large language models are using. And because large language models tend to use different terms than humans, there are a bunch of new terms that are being searched more and more often with very little competition. So right now we're just at the beginning of understanding what those terms are but I wanted to share one specific example with you it's a stupid simple adjustment and then I'll share a bonus tip large language models are much more likely to append the year to the end of their search query so if you ask a large language model for any kind of data or recommendation it'll almost always put a year at the end of the query for example if you're i

Why you should include the year in your page titles - ChatGPT searches way different than humans 👀 Add "2025" to your titles and watch what happens #SEO #ChatGPT #ContentMarketing

content freshness
LLM query matching
year modifiers in AI search


f you ask a large language model for any kind of data or recommendation it'll almost always put a year at the end of the query for example if you're in Jacksonville Florida and you ask how much lawn care costs it'll search something like cost of Lawn Care in Jacksonville Florida 2025 so if you want that large launch model to find your website and recommend your lawn care business you should have a blog post called cost of Lawn Care in Jacksonville Florida 2025 and then make sure in that article where you specify the cost you're also recommending your business now as any s. E. O can tell you this isn't a new tactic including the year in your title has always been good for click through rate it's just much more effective in large language models and so we've now been adding the year on posts that we typically wouldn't add years to and now for that bonus tip of course this means at the end of 2025 you're gonna wanna update that to 2026 it's tempting to just do a finding replace and replace all 2020 fives with 2026 And for lower priority posts, that's probably sufficient. However, both Google and large language models reward fresh content. And you actually don't have to change that much before the search engines consider the content fresh. So for high potential posts, I do recommend updating a few data points or just one paragraph at the same time that you update the year.


Huge news from the CEO of OpenAI, Sam Altman. If you tell ChatGPT not to use em dashes in your custom instructions, it finally does what it's supposed to do. Em dashes. These very long dashes have become a clear sign that something is written with ChatGPT. Anybody who uses ChatGPT regularly will notice them. When you see em dashes in social media posts, SEO copywriting, it often identifies the text as being written with AI. This changes everything. Go to personalization in ChatGPT. Write don't use em dashes. Now ChatGPT will listen and learn how to do SEO that gets customers at CompactKeywords.com.

Huge news from the CEO of OpenAI, Sam Altman:” If you tell ChatGPT not to use em dashes in your custom instructions, it finally does what it's supposed to do." Em dashes, “—”, have become a clear sign that something is written with ChatGPT. Anybody who uses ChatGPT regularly will notice them. When you see em dashes in social media posts, SEO copywriting, it often identifies the text as being written with AI. This changes everything. Go to Personalization in ChatGPT, write don't use em dashes. Now ChatGPT will listen. And learn how to do SEO that gets customers at compactkeywords.com #aicopywriting #searchengineoptimization #seotips #copywriting


Hiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to identify any potential red flags. First, it's important to understand who's running this agency. Typically this is gonna be the founder, but whoever's running it is really gonna set the tone for how the agency is run. A lot of the big issues I see with certain agencies come down to the fact that the person running the agency is a business person, not a marketer. I highly recommend finding an agency where the founder or the person running it is a complete marketing nerd. If the person running the agency is actually doing digital marketing every day and is motivated by finding new ways to help businesses grow, that energy will drip down through the entire organisation. In addition to the founder, make sure you know who's gonna be in charge of the strategy for your campaign. In a lot of agencies, you're just gonna be handed over to some account manager, and that account manager is gonna follow some kind of step by step blueprint. Talk to whoever is gonna be in charge of your strategy and ask them questions like, what are you most excited about right now? What are you doing differently this year than last year? And what experiments are you running right now where you don't know the results yet? If this person isn't absolutely geeking out about how to get you more customers, there's a good chance they're gonna waste your money. And finally, you need to make sure you have a way to hold them accountable. And there's actually two

Questions to ask a marketing agency so they don't waste your money 💸 Most people skip #3 and regret it later #marketingagency #businesstips #digitalmarketing

agency deliverables
agency selection
marketing accountability


's a good chance they're gonna waste your money. And finally, you need to make sure you have a way to hold them accountable. And there's actually two ways that you need to hold them accountable. Performance and deliverables. Now, you shouldn't expect them to tell you exactly how many customers they're gonna get you. Marketing is inherently unpredictable. But they should be able to tell you how they're gonna know if the campaign is working or not. And good marketers don't assume that every initiative is going to be a success. A good question to ask here is, how will you know if the campaign is successful, and what will we do if it's unsuccessful? There's no one right answer to these questions. But make sure the way that they're measuring success aligns with how you measure success. One of the biggest mistakes is tracking success by impressions and or clicks. Just because people are seeing your ads or visiting your website doesn't mean it's resulting in more customers. However, tracking performance alone typically is not enough. You should also be tracking deliverables. And this is because, as an agency, it's actually incredibly easy to do absolutely nothing and convince Most clients that the campaign is going very well. There are a hundred different metrics you can show and a hundred different ways to slice each of those metrics. And even if you do absolutely nothing, those numbers are naturally gonna go up and down all on their own. It is alarmingly common for agencies to highlight the gains and ignore the losses. And when they can't ignore the losses, they'll blame it on some change in the platform or in Google's algorithm. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaig


m. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaign, it's really painful to leave that agency. And I know from experience there are a lot of agencies out there, maybe even the majority of agencies, that are making their money primarily by convincing their clients that they're getting something they're not getting. And that's why you should track deliverables. You should know exactly what work your agency is doing for you on a monthly basis. Sure. At the end of the day, performance is all that matters. If your agency isn't showing you every task they've completed for you, you're right to wonder why. I talk with business owners every week that are currently paying an agency, and I always ask them what their agency is doing for them. I would say 70 to 80% of the time, they really don't know. They might say something like I think they're optimizing our on site SEO, but if I ask them what that entails, they don't know. And most of the time this is by design. Because a lot of agencies realize that if you counted up the actual hours they're putting into your campaign, you'd find out you're paying three or four hundred dollars per hour for work that's being handled by a junior member of their team. I didn't mean to make a video shitting all over agencies. There are a lot of great agencies out there. Which is why it upsets me so much when I see agencies ripping people off.


ChatGPT 5.1 is out, so I figured we'd talk about it and then I'll tell you what model I actually think you should use for work. In short, 5.1 seems to be doing all the things that they told us 5.0 would do. It's supposed to be better at knowing how long to think for responding and then they also give you more control over the personality of the model. I think what's really clear is that OpenAI is very much focused on the consumer. They want ChatGPT to be your go to everyday model for common questions and I think they're doing a great job at that. As a consumer myself, it's the one I find myself going to most often, but not for work. Actually maintain a subscription to ChatGPT, Gemini and Claude because I think each of them is the best at different tasks. I would say about 70% of our work is done inside of Claude. Claude has never really focused too much on the consumer. It's always been focused on the workplace or enterprise. Historically, they've always been the best coding model, but it does seem like they're starting to lose some ground there. We like Claude because the writing is the most natural among all the models. It's also the best at handling a large amount of context without missing details and the best at adhering to our instructions. So since most of our workflows are built around creating content, while keeping a large amount of context in mind, Claude just outperforms the other models. They also continue to roll out features that let you customize the response. They recently came out with something called skills, which looks like it's gonna be really powerful. However, ChatGPT is still the model we used second most. Let me tell you what I think it's best at. We primarily use ChatGPT to retrieve information. So for writing a blog post, we'll typically do d

Tested ChatGPT 5.1 so you don't have to. Plot twist: you need all 3 AI models for work. Here's why. #AI #chatgpttips #productivity #tech #AItools

AI model workflow selection
AI search manipulation risk


nd most. Let me tell you what I think it's best at. We primarily use ChatGPT to retrieve information. So for writing a blog post, we'll typically do deep research with ChatGPT to collect a bunch of data points and quotes and statistics around the topic. Or just yesterday, we gave it a list of 100 domains and asked it which of those domains was a directory that we might want to submit our client to. Anytime you need a model to agentically search across the internet for specific details, I think ChatGPT does the best. Now Gemini really should be the best at this. They definitely have access to the better search engine. As someone who helps companies show up in both Google and ChatGPT, I can say ChatGPT is much easier to game. Their search tool is just much less sophisticated. However, it just seems like ChatGPT tries harder. As far as I can tell, Google's primary focus with Gemini is integrating it into their existing products. They know they already have the distribution advantage and now they're just focused on making it cheap enough that they can offer it for free without losing money. Right now, we primarily use Gemini for brainstorming, like if we're looking for keywords to focus on or for creating documents like proposals or contracts. However, if you look at the trajectory of each model, I do think Google is positioned to come out on top in the end. Gemini 3 is supposed to come out any day now, so I guess we'll see.


You no longer have to struggle creating prompts in ChatGPT OpenAI have created something called prompt Packs in the OpenAI Academy. Simply Google ChatGPT Academy Prompt Packs and click on that link over there. Once opened up, you'll see that there's a wealth of information with AI prompts with ChatGPT. There are over 300 prompts for every industry and business imaginable. All you have to do is go search, see what you're looking for and copy and paste that prompt into ChatGPT. This prompt pack is totally free of charge and it's unbelievable and I suggest that you go check it out right now. Keep on following us for more videos like this.

OpenAI Academy Prompt Packs Are Here to Improve Your ChatGPT Results ...


Your cringe LinkedIn post could end up on Google search. LinkedIn is the 11th most clicked site in Google. Posted less than an hour ago, already showing in Google. The better way to do LinkedIn write detailed LinkedIn posts that demonstrate why you're an expert in your niche. Use SEO keywords terms in your niche that people search on Google. Position your keyword at the beginning of your LinkedIn post. Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including posts, make it easy for people to discover you. LinkedIn is the most insane place on the internet right now. Two days ago I decided to start posting more. I was at 220,000 weekly impressions. Filters off, I posted 10 to 15 times a day. Now I am at 400,000 weekly impressions. I literally went up while recording this video. If you want to learn how I treat LinkedIn, I just made this podcast about it on YouTube.

Your cringe LinkedIn posts could end up on Google search.   LinkedIn is the 11th most clicked site in Google. Things are ranking in less than an hour after being posted.  The better way to do LinkedIn: write detailed LinkedIn posts that demonstrate why you're an expert in your niche.  Use SEO keywords, terms in your niche,  that people search on Google.  Position your keyword at the beginning of your LinkedIn post.  Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including  posts, make it easy for people to discover you.  LinkedIn is the most insane place on the internet right now.  Two days ago, I decided to start posting more.  I was at  220,000 weekly impressions.  Filters off I posted 10 to 15 times a day.  Now I am at 400,000 weekly impressions. If you want to learn how I treat LinkedIn, I just made this podcast about it on YouTube: “LinkedIn Is the Biggest Opportunity on the Internet Right Now” - The Edward Show podcast. #socialmediamarketing #linkedinmarketing #digitalmarketing #linkedinoptimization

LinkedIn as search surface
LinkedIn keyword stuffing risk


Look at this horror SEO story that happened with one of my clients. We've been dealing with this company for over five years. We have done so well for them in SEO terms, they're literally ranking for thousands and thousands of words and most of their traffic and their online sales come from organic traffic. Now the other day one of the directors called me in a panic. They said, Josh, something is very wrong. In the last week, none of our results are coming up on organic results. Can you please investigate what is going on? Now I went and spent a few hours on the back end of this website. It's quite a complicated website. It's not built on WordPress or Shopify. It took us a lot of time to build the SEO correctly. So it also took a few hours to try investigate and try work out what happened. This is what happened that a junior guy in the team that was working on the website, somehow this guy had watched something or had spoken to someone and he thought, you know what, something is not right with our page titles. I'm gonna change it with regards to the template on SEO and also with regards to our site map. I think I must make some changes because things don't look right to him. Now this guy has been at the company for a few months. He knows almost Zero about SEO. So I'm almost confident that my 15 year old son knows more about SEO. Than he does. Nonetheless, he made these changes. He submitted one or two things and bang, look what has happened in the last month because they made that sitemap change alone. They've dropped 30,000 keywords from the SEO index. That is massive. And you can see obviously how much the organic traffic is dropping and it's starting to drop and also how many pages are indexed. Thank god I managed to sort out the problem and I know how to reverse it.

The SEO Horror Story Every Business Should Learn From A client’s juni...


c is dropping and it's starting to drop and also how many pages are indexed. Thank god I managed to sort out the problem and I know how to reverse it. I'm hoping and praying that Google can reindex the stuff and the damage isn't too severe. I think this is just a lesson and I've seen this so many times. Number one, let the experts do the SEO. Work for you. Don't let juniors do it. Don't let people that think they know a little bit about SEO. Make any changes for you. Secondly and most importantly, trust your SEO. Team to do the work for you.


We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. This is my monthly reminder to stick with something. Don't bounce around like a ping pong ball. Opportunity to opportunity. Opportunity. The opportunity that you have in front of you right now is fine. Please stick with it. What I am reading to you is from Paul Graham, the legendary founder of Y Combinator. In his essay, how to do Great Work, he continues, if you do work that compounds, you will get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It just feels so slow in the beginning. But it isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extra ordinary effort to get it started. But since We underrate exponential growth early on. This, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time, because they have nothing better to do. And this last line brings it home. Please. Thi

We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. This is my monthly reminder to stick with something. Don't bounce around like a ping pong ball, opportunity to opportunity to opportunity. The opportunity that you have in front of you right now is fine. Please stick with it. What I am reading to you is from Paul Graham, the legendary founder of Y Combinator. In his essay, How to Do Great Work. He continues, if you do work that compounds, you will get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It just feels so slow in the beginning, but it isn't. It's still a wonderful exponential curve, but we can't grasp that intuitively, so we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this too is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push or they grow their audience one fan at a time because they have nothing better to do. And this last line brings it home. Please, this last line takes it all the way. If people consciously realized they could invest in exponential growth, many more would do it. When you start, it's day by day. You're just going up and down and up and down. Months, you flatten out. Years, you start going up and up and up. Years are going well. You're going to like what you're seeing. If you stick with something for years. Then decades. Honestly before decades, but you start to hit that hockey stick curve if you just stick with something. Please just stick with it. You can do it. #startups #ycombinator #consistency #entrepreneurship


an initial push. Or they grow their audience one fan at a time, because they have nothing better to do. And this last line brings it home. Please. This last line takes it all the way. If people. People consciously realize they could invest in exponential growth, many more would do it. When you start, it's day by day. You're just going up and down and up and down. Months, you flatten out. Years, you start going up and up and up. You're. You're going. You're. Years. Years are going. Well, you're gonna like what you're seeing. If you stick with something for years and decades, is that honestly before decades? But you start to hit that hockey stick curve. If you just stick with something. Please, just stick with it. You can do it.


And then she said Don't you hear my look in the mirror, but you wasn't there. I couldn't find you I'm looking for that big old smile full of diamonds instead. I found this ladder. You ain't finished writing in red. I'm sorry for even the apologizing. I tried compromising them with kamikaze. I found my mama's pistol when she always had it. I cried. Put it to my head and thought about it. Nobody was home to stop me. So I called my auntie Hung up, then put the gun up to my heart and burned it too much. Was on my country to be smarter about it. To turn the part about it. I ain't where my heart was burning. I shot it and I woke up with blood all around me.

The 5 most unhinged things I did to go from a part time freelancer with a 9-5 job to a full time business owner and boss with a team of 6. TLDR: Controversial things I did to become a full time female founder & director:  ➡ Quit my job without quitting my job ➡ Got my first clients and then fired them (seems logical for a brand new business) ➡ Did the opposite of all the small business marketing advice I learned on multiple occasions ➡ Priced my services in a totally unsustainable and unprofitable way #entrepreneurtok #businessowner  #businessgrowth #businesstips #smallbusinessowner


As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on. In large language models, we have no idea what they typed. And even when they do choose to work with us, they typically aren't clicking through to our website so we can't track it at all. It's not too dissimilar from billboard or radio or magazine ad campaigns. there are tools that help us gauge visibility across likely prompts and we can extrapolate from the limited traffic that does come directly from the large language models. we can get a fairly accurate view of if things are trending upwards or downwards. And the tools can tell us the most common sources and types of content that large language models are citing. So actually, I take it back. It is much better than billboards or radio. It's just not what we've been used to as SEO's. We don't know what people are typing into these large language models and we don't have an accurate number of how many people are finding us through them. However, this could all actually work to your advantage since your competitors also don't have that data. Most of them are going to devalue the importance of showing up in large language models, they're going to lean on marketing channels with reliable conversion data. And as a result, they're going to underspend on what I believe is becoming the most common channel people use when deciding which brand to work with. So my prediction is companies that are willing to make the investment on limited data are going to see an outsized return on that investment.

Can You Track Conversions from ChatGPT? Barely. Which is exactly why most marketers will skip it. Don't be most marketers. #ChatGPT #AEO #Marketing #SEO


If you want to grow your business or your personal brand, you have to be on YouTube. Look at these mind boggling stats. According to Similarweb, YouTube get 29.6 billion monthly visits with 1.67 billion unique users. Interestingly, YouTube get 77% of the traffic from desktop. Males make up 61% of the traffic and the age group on YouTube is really mixed across the board. The most popular video that's ever been on YouTube is Baby Shark. They've amassed a massive 16 billion views. YouTube is also the second biggest search engine in the world. More people go and search on YouTube for answers that they're looking for than actually go on Bing. YouTube advertising runs through Google Ads and it's so powerful and it's so easy and still is so cheap. If you're a company or brand that's looking to grow, you really have to start investing in YouTube today. Keep on following us for more daily content.

YouTube 2025 Statistics Show Why Brands Can’t Afford to Ignore It 📺 Y...


Crunchbase's organic traffic has absolutely fallen off a cliff. Here's what the SEO community thinks happened to them. A few people think their traffic was coming from people searching for company names. You'd search for a company name, you would get the Crunchbase profile, but not anymore. People think that they off walled a bunch of data points that used to be freely available. You think you're gonna learn about a company, it's behind a paywall or you have to give your email in order to get it. You bounce. Then eventually the site declines in Google. It could be because funding doesn't carry the same prestige that it used to. The bootstrapping movement has taken market share from the VC, the Angel movement. Interestingly, they got further hit around the launch of ChatGPT. ChatGPT was launched December 2022. Since that point just goes down and down and down and down. People are going to ChatGPT to get information that maybe they used to get from Crunchbase. Same with AI overviews. Someone thinks it could be an improper site migration. That's unlikely to have contributed to a decline for this long. Nothing happened. Google just randomly chose another site to nuke. At this point, you can't say that it's always a website's fault. This is a crazy decline though, with no rebound. What do you think caused it?

Crunchbase's organic traffic has absolutely fallen off a cliff.  Here's what the SEO community thinks happened to them.  A few people think their traffic was coming from people searching for company names. You'd search for a company name,  you would get the Crunchbase profile, but not anymore.  People think that they auth walled a bunch of data points that used to be freely available. You think you're gonna learn about a company?  It's behind a paywall, or you have to give your email in order to get it. You bounce, then eventually the site declines in Google. It could be because funding doesn't carry the same prestige that it used to. The bootstrapping movement has taken market share from the VC angel movement.  Interestingly, they got further hit around the launch of ChatGPT. ChatGPT was launched December, 2022.  Since that point, just goes down and down and down and down, people are going to ChatGPT to get  information that maybe they used to get from Crunchbase. Same with AI overviews.  Someone thinks it could be an improper site migration, that's unlikely  to have contributed to a decline for this long.  Somebody else, “Nothing happened. Google just randomly chose another site to nuke. At this point, you can't say that it's always a website's fault.”  This is a crazy decline though, with no rebound. #searchengineoptimization #seotips #venturecapital #vcfunding

AI replacing informational search
Paywall and SEO decline


I feel like we're seeing a shift in how people feel about the use of AI. Like a year ago, it was just universally embarrassing to get caught using AI even to draft an email or a report. And sure today people still get embarrassed being caught using AI. But I feel like it's moving towards a world where it's not whether you used AI but how you're using AI. At least among the people that I interact with, if the AI is actually improving the message and if you would still stand behind every word coming out of the AI, people don't really care. Often they even appreciate it. I realise there are a lot of exceptions to this. Plenty of people are still very much anti AI and I think there are a lot of good reasons to be skeptical of AI still. But I feel like we're moving towards a future where our criticism of AI is much more nuanced or were more concerned about careless use of AI or using AI to intentionally mislead someone. And so my prediction is that within a few years, using AI to sharpen up a point or to work more efficiently won't just be accepted, it'll be expected. I see it happening the same way that Google Docs was normalized. I'm old enough to remember when putting something important into a Google doc was seen as unprofessional. Does anyone else? Remember this awkward phase? It was totally fine to put something into a word document, save it to your desktop and then send it over as an attachment. But if you just sent a link to a Google doc, that was like arbitrarily too casual. And sure, back then you could have raised valid criticism. You could have pointed to times where people forgot to share the file and it made it inconvenient or the risk of accidentally sharing sensitive information with the world. But those aren't criticisms against Google Docs. Those are critic

What is the future of AI in the workplace? It's shifting from embarrassing to expected 👀 same thing happened with Google Docs #AIatWork #FutureOfWork #WorkplaceTech #AI


convenient or the risk of accidentally sharing sensitive information with the world. But those aren't criticisms against Google Docs. Those are criticisms against the careless use of Google Docs. So I personally am not hiding my use of AI at all. I simply evaluate the output of AI the same way I would if it was written by a very talented intern. If I need to make edits, I'll make edits. But as long as I can stand behind every word for it, I'm happy for people to know that it was written by AI.


The 2026 Local Search Ranking factors report has officially been published. This is the closest thing we get to a source of truth for the factors that Google uses to rank businesses and their search results. And while the report emphasises local businesses, I think it's valuable for any business to look at. This is a report that Darren Shaw from White Spark puts out every couple of years. Because, of course, Google doesn't tell us what the ranking factors are. So Darren just gathers a bunch of the local SEO. Experts and has them answer a grueling two hour long survey and then aggregates together the results. So what you get is the average opinion of a bunch of the top experts in local SEO. I get super excited whenever this report comes out. It's like Christmas in the SEO community. This is the first year Darren asked me to participate as one of the experts. So thank you, Darren, for including me as one of the 47 local SEO experts. I feel honored to be included among some of the people I've looked up to over the last 16 years. I just thought it'd be fun to go over some of the most interesting bits of the report. But you should definitely check out the whole thing. It's just a treasure trove of good information, and Darren does a really good job of taking a ton of information and making it very digestible. So on the Local side if you're trying to rank in Google Maps, the main factors have pretty much remained consistent for several years now. You need to make sure you're in the right primary category. If you can get a keyword into the name of your business, that'll help you rank for similar keywords. And then of course, where your business is verified or where you're located is a huge factor. You'll always rank much better around your business. So what has changed? Well,

2026 Local Ranking Factors are here! Recent reviews now matter MORE than review count. Links dying, citations coming back 📊 #LocalSEO #SEO #GoogleMaps

citations and AI visibility
links vs AI recommendations
local SEO ranking factors
review recency


e your business is verified or where you're located is a huge factor. You'll always rank much better around your business. So what has changed? Well, reviews have always been very important, but this year everyone agreed that how recent those reviews are is more important than how many reviews you get. In other words, as I said before, it's more important how many reviews you got this month and how many reviews you have total. But again, the report doesn't just talk about local rankings. It also talks about organic rankings and ranking in AI. This is the first year of the report talks about AI. One thing that most of us seem to agree on is that links don't matter as much as they used to. They still do matter, specifically for organic ranking, but they matter less than they used to. And for ranking in AIs, they matter even less. And I'm using the term ranking in AI. That's not quite accurate. You don't rank in AI, you get recommended by AI. But everyone trying to get recommended by AI. Is an SEO. So we're using SEO language. There are a few other things that have become more important largely due to AI. Citations, for example, have become less and less important every year for the last several years. This year they're making a comeback because citations are very important for A. I. If you don't know, a citation is just a mention of your name, address, and phone number on a website. This is typically going to be on some kind of business directory. That being said, I still don't think spamming your business across a bunch of directories is going to make a big difference. We typically still do this for our clients cause it's very cost effective. But if you look at how ChatGPT, Google's AI mode actually use directories, they have like one to three that they care about per in


ery cost effective. But if you look at how ChatGPT, Google's AI mode actually use directories, they have like one to three that they care about per industry, similar to how Google is. The experts also agree that it's suddenly very important to get on these top 10 lists. However, again, when you look at where ChatGPT is looking, most of the top 10 lists are produced by these same directories. In fact, that's why AI is looking at these directories in the first place. These are automatically generated lists. I have another video talking about how you should figure out which directories the AI. Looks at for your industry and then figure out how they rank businesses so that you can get to the top of these lists. Typically it's just by getting more reviews So that's just a few highlights. Go check out the report for yourself.


Last week, Canva launched Canva Video 2.0, which is going to be a direct competitor to CapCut and other video editing suites. What makes Canva Video 2.0 so appealing is that there's so many people already using Canva and Canva really is great. The user experience is great. There's so many tips and there's so many things just to help you get going. Now with this video editor, they're gonna put a lot of the stuff that they've worked already in Canva into the video editor. There's gonna be AI editing, there's gonna be AI images, there's gonna be a lot of the extensive library that you can already use in Canva that you can put directly into your videos. This is a big limitation that I've seen in CapCut where a lot of the videos and the stock stuff is really quite limited. It's gonna be an enhanced timeline, which is going to make editing a whole lot better and quicker. With CapCut, some of the privacy issues are a little bit limited and a bit grey. No one really knows who owns the content. With Canva Video Editor, Canva have promised that you are the only person who owns this content. That is really quite a big selling point. A lot of content creators that I know and me personally, I'm gonna check out this Canva 2.0 because it really looks exciting. If you are a content creator, let me know in the comments below if You're thinking of moving to Canva Video 2.0?

Canva Video 2.0 is a New Video Editor for Creators and Alternative to...


Every business owner should know about this. Google's negative review extortion scam for, and it does seem to work, report inappropriate reviews on your business profile. Click this. You connect your Google business reviews. Negative review extortion scams are a real problem for businesses. Every business owner needs to know about this. Save this URL.

Every business owner should know about this. Google's Negative Review Extortion Scam form. And it does seem to work. Report inappropriate reviews on your business profile.  Negative review extortion scams are a real problem for businesses. Every business owner needs to know about this. #localbusiness #localseo #googlebusinessprofile #digitalmarketing


Everyone thinks that if you hide your address, you lose your rankings and they're not really wrong. But I would argue that when you hide your address, you don't really lose them. They just go somewhere else. Where did they go rankings? They Google moves your map pin to some other place. And so that factor is very interesting in this report. And, uh, you know, I, I talk a little bit about what you can do to find where did my rankings go. I, you can use grid ranking software. You probably should use the white spark 1 cause it's freaking awesome. The white Spark local ranking grid software. You can set up a massive grid and then you be like, aha, I see a bit of green up in the top right corner and then you kind of zoom in and you're like, why did Google put me there? So anyway, that's really interesting to me.

This week’s episode is only 12 minutes and packed with valuable takea...


Something is happening with LinkedIn. Friend of mine A few days ago I decided to start posting five times per day. Here are the results so far. This is his content performance from the last week. In the last week he got 11,685 impressions. This is really crazy. Just for context, the account has not seen any activity in years. Here, this is my own content performance from the last week. From the last seven days I have 222,000 impressions. Posting on LinkedIn is so easy. You can bang out five posts really fast in 30 minutes. I don't know how long this will last, but LinkedIn seems to be a goldmine for getting visibility right now.

Something is happening with LinkedIn. Friend of mine: "A few days ago, I decided to start posting 5 times per day. Here are the results so far." This is his content performance from the last week. In the last week, he got 11,685 impressions.  This is really crazy. "Just for context, the account has not seen any activity in years." This is my own content performance from the last week, from the last seven days. I have 222,000 impressions. Posting on LinkedIn is so easy. You can bang out five posts really fast, in 30 minutes. I don't know how long this will last, but LinkedIn seems to be a goldmine for getting visibility right now. #linkedinmarketing #socialmediamarketing #instagrammarketing #digitalmarketing


These are the 5 easiest SEO tasks you can do today to boost your website traffic on Google & ChatGPT. And you don't need any paid tools to do it. You're gonna wanna save this video so you can come back to it This is the most important SEO element on your page. Everyone needs to be unique and contain its own target keyword. It's gonna help your on-page SEO and increase your chances of ranking on Google Images. It needs to include your target keyword and be the first bit of text on the page. This is basically free advertising on Google Maps, and it's the only way you're gonna rank in local search results. This tells Google all the pages on your website that they need to index, so they can show them in their search results. If you do this, they're gonna do that faster.

Want more website traffic from Google & ChatGPT? Start with these 5 beginner SEO tasks today:  ✅ Update your meta titles  ✅ Add alt text to your images  ✅ Add an SEO optimised H1 to every page  ✅ Get listed on Google My Business  ✅ Submit your sitemap in Search Console All of these website SEO tasks take less than an hour and can make a huge difference in getting your website to rank on Google & AI search.    #SmallBusinessMarketing #SEOtips #LearnSEO #BusinessGrowth #SEOforBeginners


vibe coding is the word of the year according to Collins Dictionary for 2025 the definition of vibe coding is the use of artificial intelligence prompted by natural language to assist with the writing of computer code in a more simpler way it's basically for idiots like me that don't know how to code I can with the help of AI create code and programs and websites very simply now I'm gonna show you how simple it is using ChatGPT and lovable Lovable is one of the most popular vibe coding websites out there and it's unbelievably easy to use the first thing I'm gonna do is open up ChatGPT and gonna say please assist me with creating a web app what I want the web app to do is when a person puts in a date of birth I wanna see what day of the year they were born I also wanna see which celebrities share the same birthday as me not necessarily the same year then finally I wanna see which song was No. 1 on the Billboard Hits ChatGPT is gonna do its thing it's gonna say where it can get the a P R from again a lot of stuff I don't understand but ChatGPT is doing it for me the next thing I'm gonna do is once the code is ready I'm gonna open loveable so as I said before loveable is hugely popular with vibe coding and it's very easy to use I'm gonna paste in a prompt give it a few minutes let it do a thing and take a look at this I've got a web app and it works almost perfectly just by the way I did a bit of research and apparently that song wasn't No. 1 on the Billboard at that time so obviously I just have to go back and change a little bit with a few prompts now again I don't know anything the way that this worked but you can see how simple vibe coding is and a lot of people are making a lot of money doing it if you'd like more videos about vibe coding let me know in the comments b

Vibe Coding Named The Collins Dictionary Word of the Year 2025 The Co...


simple vibe coding is and a lot of people are making a lot of money doing it if you'd like more videos about vibe coding let me know in the comments below


Here's a secret to getting backlinks from small blogs. Take an article on a small blog site, paste it into Google's free Notebook. LM have it generate a convincing enough sounding podcast. Listen to this. We're gonna try and uncover the secret, maybe, of just posting content that actually matters, even when you feel like you have zero time to make it. This is AI. Yeah, this wasn't like a planned studio shoot or anything. This is AI. Download it, email it to the blog owner saying you love their XYZ article, so you made a podcast for them. Tell them you can give them an embed code so they can include it in their article. It'll play right there on the article. They're usually flattered, don't realize it's AI, so they say yes. In the embed code, say the podcast is from your site, visually linked to your site so people can click it, and you get a link that people can click that you know is do follow. This was shared by this guy on my podcast today. He's a master in unique link building methods. This tip is a bit more time consuming, but works well to get backlinks from blogs in your niche.

Here’s a secret to get backlinks from small blogs Take an article on the small blog’s site. Paste it into Google’s free NotebookLM. Have it generate a convincing enough sounding podcast. Download it. Send it to the blog owner saying you loved their XYZ article, so you made this podcast for them. Tell them you can give an embed code so they can include it in their article. They’re usually flattered, don’t realize it’s AI, so they say yes. In the embed code, say the podcast from your site. Link to your site. The link is visible so people can click it. This was shared by Julian Goldie on my podcast today. He’s a master in unique link building methods. This is one is  a bit more time consuming, but works well to get backlinks from blogs in your niche. #linkbuilding #backlinks #searchengineoptimization #seotips


This clip still blows my mind. You post 100 times a day? Yes, that's why I told you we have a big paparazzi content. I would be terrified to post that much. How did you even figure out that posting 100 times a day works? Facebook. Facebook told us. They said it doesn't matter. You can post like ten the content every hour. It doesn't matter. As long as it's content, I'll just serve it to the people. You know how many impressions we get every month? 9.2 billion impressions. Don't worry about posting too much annoying your followers. Worry about 1. Posting too little and 2. Not providing value.

MrBeast met Instant Bollywood. They told him they post to Instagram 100 times a day. Facebook told them it was allowed; even posting 10 times in an hour is allowed. If it sounds crazy… what’s really crazy is their results. They get around 9.2 BILLION impressions each month. Don't worry about posting too much, annoying your followers. Worry about 1. posting too little and 2. not providing value. #instagrammarketing #socialmediamarketing #marketingstrategy #marketing


AI is getting like scary good at graphic design. If you're currently paying an agency to create ad creatives for your company, or you're thinking about paying an agency, or you just want to do it yourself, I would check out Google Pomelli. Google has seriously been shipping AI tools lately. Pomelli is one of their latest experiments. Just throw in your website and it'll immediately create some very impressive ad creatives for your brand. From there you can easily make any edits. And right now at least, it's completely free. Now it's not better than the best graphic designers out there, but it is better than like the average graphic designer. I think we're at the point now where it doesn't really make sense to pay a graphic designer a couple hundred dollars to create a nice looking ad for you. Like, if you have the budget, it might make sense to spend thousands of dollars for one of the best graphic designers. Otherwise you just need someone with good judgement that can use one of these tools. I think it's fairly easy to predict where this is all heading. Earlier this year Zuckerberg told us their vision for Facebook ads is that you would just give them your website URL, your goal for the campaign, and a budget and they would do everything else. Google seems to be going in the same direction with performance max campaigns. And sure, for a while the best marketers, the best graphic designers are still gonna do a better job, but for the average small or medium sized business, it's just not gonna make sense to hire someone to do this for you unless they're taking advantage of these tools and passing the savings to you. Unfortunately, I know from firsthand experience that a lot of agencies are not. They either convince themselves that AI will never make anything valuable and

Is AI going to replace graphic designers? Tested Google Pomelli and wow 😳 Your agency might be hiding this from you #AIDesign #GooglePomelli #AdAgency #MarketingTools #SmallBusiness

Agency transparency
AI ad creative workflows


nately, I know from firsthand experience that a lot of agencies are not. They either convince themselves that AI will never make anything valuable and they refuse to use the tools altogether, or they are using the tools, but they're deliberately hiding it from their clients. They're banking on their clients not realizing how much easier this work has gotten so they can keep all the profits for themselves. It's incredibly frustrating how common this is, and it's the primary reason I left my last agency to start my own agency. I recently convinced my favorite account manager from the last agency to come work with me at my new agency. We're just reviewing the work that we're doing for our current clients, and we estimate that it's about four times the workload we did at the same rate for clients at our last agency. And we're still plenty profitable. As long as your agency is keeping up with the tools that are coming out, everyone can be way more efficient. Everyone can win.


Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different. Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO. We're just looking for someone to help us with AI optimization or GEO or whatever they'll call it. And what I tell them is that probably doesn't make sense. Well, there are now a ton of new opportunities because of ChatGPT and other large language models. Process in the strategy is very similar. Now there is a lot of work that we do to rank in ChatGPT that we just wouldn't do for traditional SEO. Like I wouldn't be putting out press releases right now if it wasn't for ChatGPT. We wouldn't be so focused on things like case studies. There's a lot of directories that I wouldn't care about and blog topics that I wouldn't bother writing on. But all of these are really just expansions of our typical SEO campaign. It's the same kind of work and it's done in tandem with the work we've always done for SEO. And of course, it all has to fit cohesively inside the same overall strategy, but of course that is not to say that traditional SEO is all you need and nothing has changed. I see at least one agency make this claim every day and they're always praised by the same section of the SEO community. These are SEOs that want that to be true so badly because of course that would mean they don't have to change anything. They can just keep doing what they've been doing. And so if you are currently paying an SEO agency, I would ask them what they're doing differently to make sure that you're visible in ChatGPT, in Google's AI mode. And if they tell you that nothi

Can an SEO Agency Also do GEO? Your SEO agency says nothing changed with AI search? That's a problem. Here's what to ask them instead 👇 #SEO #ChatGPT #GEO #DigitalMarketing

AI visibility agency red flag
GEO workstreams
SEO and GEO strategy integration


ncy, I would ask them what they're doing differently to make sure that you're visible in ChatGPT, in Google's AI mode. And if they tell you that nothing has really changed and they're essentially doing the same thing, maybe adding a few more FAQs or structured data, I would consider finding another agency. Find an agency that's so excited about all these new opportunities that you can't get them to shut up about it.


You can have such a serious ROI just from following the right X accounts. This guy post conversion rate optimization breakdowns. Look at this before and after they added this urgency banner spots for Christmas show are filling up quickly. They made a much stronger visual hook. They replace view demo reel with a play button. Gives an immediate reason to engage. Putting in magician near Philadelphia. It's local and specific. Reduces bounce rate a ton. The view demo reel called Action Button got replaced with a much bigger called action button that says check availability now turns curiosity into an actionable lead. A much more conversion focused called action directly under added key credentials and stats acclaimed by Fortune 500 executives. 100% audience participation guaranteed over 2,000 presentations delivered. Then a testimonial. Look, no testimonial here. Testimonial right at the top. This was him introducing himself using valuable real estate. Before people start scrolling, the new one is convincing visitors to take action now while conveying scarcity. This stuff is all obvious when you see it, but many of us don't do it.

You can get an insane ROI just by following the right X accounts. For example, Oliver Kenyon posts conversion rate optimization breakdowns. Here’s a before and after of what people see before they start scrolling. Added an urgency banner: “Spots for Christmas show are filling up quickly.” - Creates scarcity and motivates people to act. Improved the visual hook - making it pop more, less boring. Replaced the previous CTA “View Demo Reel” with a big play button - instantly gives people a reason to click and engage. Localized the copy: changed to “Magician Near Philadelphia.” Specific, targets ICP, dramatically lowers bounce rate. Upgraded the main CTA: From “View Demo Reel” → to “Check Availability Now.” Shifts from passive curiosity to an actionable next step. Added trust signals directly below the CTA: “Acclaimed by Fortune 500 executives. 100% audience participation guaranteed. 2,000+ presentations delivered.” Included a testimonial at the top. The new page doesn’t just look better - it convinces visitors to take action now through urgency, proof, and clarity. This stuff seems obvious when you see it, but most of us still don’t think to do it. #conversionrateoptimization #digitalmarketing #marketingpsychology #ecommerce

Landing page conversion
Local landing page CRO


Google just made it way easier to repurpose your blog content or any text content. I think this could potentially be a really big marketing opportunity for any small business. It's ridiculously easy to do. So a few months back Google rolled out their video overview feature in NotebookLM, and this allows you to upload text content and then Google will create a video for you. But it kind of sucked. Well, recently they incorporated Nano Banana, their newest image generation model, into video overview and it's actually a lot better now. I'll be honest, the videos aren't amazing or anything, but I feel like we've just hit that good enough moment. They're good enough that you can throw a blog post in, have it do a video overview of the blog post, and it's not embarrassingly bad. Like, most small brands would be fine putting that out into the world as a representation of their brand. This might not seem like a big deal on its face, but I think it's huge. Video content has always been very effective, and it's only becoming more effective now. But the vast majority of brands have never had the time or willingness to create those videos. But now you can turn every blog post, every service page, every product page on your website into a video version targeting the same term. Now again, these videos aren't amazing, so you're probably not gonna get a ton of views on the video platforms. Themselves. But for a small business targeting specific niche terms, there's way less competition on video than there is on blogs. Google is showing way more video content in their search results, and large language models are relying more and more on videos to give recommendations. That's really where I see the biggest opportunity and why I think every small business should be taking advantage of th

How to turn blog posts into videos with Google NotebookLM (and why it matters for ranking in ChatGPT) 👀 #SEO #smallbusiness #contentcreation #ChatGPT #aimarketingtools #GEO

AI visibility through surface area
low-view videos and AI citations
text-to-video repurposing


ideos to give recommendations. That's really where I see the biggest opportunity and why I think every small business should be taking advantage of this. You see, when someone goes to ChatGPT. Or Google's AI. Mode, and they ask about the product or service that you offer, the large language model is then going to run a series of specific searches. So they're not just looking for the website that's rank one. Instead, they're gonna look through hundreds of websites, and they're gonna recommend whatever business shows up most prominently across those results. So unlike traditional SEO. Where you have to be rank 1 for that competitive term, showing up in large language models is about showing up as many times as possible for as many specific terms as possible. And so even if your blog post or your page is already rank one for that target term, making one or more videos targeting that term let you show up more often, increasing the chances that you get recommended. We're just starting to experiment with this with a few of our clients. But for a lot of the terms are targeting. There are literally no videos on YouTube targeting those terms now. Again, a lot of humans probably aren't gonna watch these videos, and maybe you wouldn't even want them to. It actually has a NotebookLM logo on the video, so they'll know it's created by AI. But ChatGPT and Google's AI mode have no problem citing videos with under 100 views as long as it's relevant to one of the dozens or so searches that is performing to answer the users query. And I believe we're quickly moving into a world where when someone is looking for a recommendation on which brand to go with, they will typically use a large language model like ChatGPT or Google's AI mode.


It's so much easier to get recommended by ChatGPT than it is to rank in Google, especially if you're like a newer or smaller website. I've done two audits in the last week where the website I was auditing was getting virtually no traffic from Google for non-branded terms. If you go to chat t or even Google's AI mode and you ask specifically for the services they provide, they commonly show up as one of the top recommendations. This matches what other people are finding too. H R F study recently showed that 28% of the top 1,000 citations from ChatGPT are getting zero visibility in Google right now. AI search is just willing to look a lot deeper. It's still biased towards big brands like Google is for good reason. But for specific searches with a lot of context, it's just willing to look deeper for that specialized result. And so as more and more people turn to AI for recommendations, there's gonna be more and more opportunity to show up when people are looking for the exact problem that you solve. So just lean in to whatever it is that you're best at and create as much content as possible on your website and off your website addressing the most common problems that your customers have.

How Easy is It to Rank in ChatGPT? ChatGPT will recommend your site even with ZERO Google traffic 👀 28% of top ChatGPT citations don't rank in Google at all #SEO #AISearch #ContentMarketing #SmallBusiness

AI search strategy
AI visibility for small sites


This is how you can get trademark Protection for your brand with Google Ads. Now before we start, it's important to understand what Google will give you Protection for and what they won't help you with. What Google can help you with if you are a trademark owner, Google will prevent other advertisers from using your brand name in their text ads. This is obviously done to protect your brand and also it's done so people don't think that they're clicking on your company when in fact they are clicking on competitors. What Google won't help you with is that they won't prevent other advertisers from bidding on your name and putting a text ad when someone searches your brand. You have to go first, create a complaint with Google, create a request, then report an infringement on this page over here. I'm gonna do it for Google search. So I'm gonna click on the Google search option, I'm then gonna click on Google search ad, then I'm gonna give it a reason and then in this specific case say intellectual property and then I'm gonna say trademark and then Google's gonna start taking me through the steps. It's a bit of a mission, but this is the only way to do it. Give it a few days and then Google will say yes or no that they've given you the trademark Protection. Once Google have done this, what this means is that Google will prevent other advertisers from putting Your brand name in their text ads.

How to Submit a Trademark Infringement to Google If someone is using ...


The 2026 Local Ranking factors report is finally here. 40 seven of the world's best local search experts have completed a grueling two hour survey answering questions, scoring 187 factors across four different areas, including AI search. I spent the last few weeks analyzing the data to bruise the SEO industry's number one resource for winning in local SEO in 2026. There are guaranteed to be some new insights in here that are going to completely change the way you do local SEO. This report gives you a detailed prioritize list of the factors that will have the greatest impact on your SEO and AI search visibility. Okay, let's get into it.

🚨 The 2026 Local Search Ranking Factors are OUT NOW! 47 of the world’...


This is doing SEO in 2026. It's a visualization of a website. My website. Here in the center, you see the homepage. If you do depth 1, you see direct child pages of the homepage. Depth 2, you see child pages of child pages of the homepage. You can right click show in links, then see all the internal links to that direct page. This is fantastic for visualizing information architecture. For visualizing internal links. The closer a page is to your homepage, the more that says to Google you're important. This is the page for my SEO course, Compact keywords. Notice how every page is linking to it? This is because it's in the footer of my site. The tool being used for this visualization is Screaming Frog. To learn how to do SEO in 2026, go to compactkeywords.com.

This is doing SEO in 2026.  It's a visualization of a website with Screaming Frog.  This is fantastic for visualizing information architecture, for visualizing internal links.  The closer a page is to your homepage, the more that says to Google, the page is important. And to learn how to do SEO in 2026, go  to compactkeywords.com  #searchengineoptimization #seotips #digitalmarketing #marketingstrategy

internal linking / information architecture


Do

All the time I wasted on small business marketing that didn’t actually grow my business, like I didn’t have enough on my plate as a business owner, mum, wife, etc. 🤣  #smallbusinessmarketing #businesstok #businessgrowth #businessowner #digitalmarketingtips


One of my favorite ways for getting backlinks AIPodcastMatcher.com it uses AI to match you with podcast hosts that you'd be a good fit for. You get three matches a day. The hosts look at your profile, decide whether or not to have you on. Podcasts are great for getting links to boost SEO.

One of my favorite ways for getting backlinks: aipodcastmatcher.com Great service that uses AI to match you with podcast hosts that you'd be a good fit for. Get on a podcast and have your link in the show notes + get awareness, brand mentions, and brand searches. You get three matches a day. The hosts look at your profile and decide whether or not to have you on. Podcasts are great for getting links to boost SEO. #linkbuilding #backlinks #searchengineoptimization #publicrelations


There's been a lot of talk in the last 48 hours about ChatGPT's new brand identity field or entity ID. So I just wanna talk about what we know so far and what I see as the actionable insights we can take away. It seems like ChatGPT has made some kind of change towards entities in the last month. Most of the information I've seen on this so far has come from WordLift or Profound. They both uncovered the data from ChatGPT's responses showing that they've become more reliant on this entity ID and other structured fields. So what does this all mean? Well, we now know that ChatGPT has their own knowledge graph. A knowledge graph is just a database of different entities. An entity might be a product, an organization, a person, and a bunch of different fields describing that entity and their relationships to other entities. This knowledge graph helps ChatGPT reason more reliably when it's evaluating data or content. Across the internet, knowledge graphs are very common. It's one of the primary ways that Google uses to understand content. What's new is that ChatGPT seems to be more reliant on their own knowledge graph. And this seems to have happened right as they're rolling out agentic commerce and is likely part of their focus on getting products to show up and be purchased directly inside of ChatGPT. They also now know that ChatGPT has their own search index, but that's the topic for another video. So why is ChatGPT doing this? Well, if ChatGPT can reliably match information to your entity ID and store that information in their knowledge graph that provides them data that they can be much more confident is accurate about your brand, your product or yourself. So as a brand, your goal should be to get as much information about your entity into this knowledge graph as possible.

ChatGPT's new entity system changes everything for brands. Here's what you need to do about it 👇 #SEO #ChatGPT #AISearch #DigitalMarketing #BrandTips

entity / knowledge graph
schema / ecommerce AI visibility
schema / organization-person entities


rand, your product or yourself. So as a brand, your goal should be to get as much information about your entity into this knowledge graph as possible. So let's talk about how you do that. If you're an e-commerce business, it's clear that the product schema is gonna become even more important. If you're not familiar with schema markup, I recommend googling it. It goes beyond the scope of this video but it's the most common form of structured data. Not only does Google rely heavily on the schema for their shopping results, but it's now clear that ChatGPT is also using product schema. You wanna make sure that you filled out every field available to you. Now outside of product schema, there are hundreds of different types of schema available and over the last few years we've seen SEO's saying that schema is now very important for AI and you need to put it on every page of your website that might end up being true, but I've yet to see any evidence that that's the case. From the information we have so far it seems like the only thing we know ChatGPT is using is that entity ID. Therefore, I would recommend having organization schema across every page of your website, assuming you're some kind of organization, as well as person schema on any pages that you've authored yourself. And this is the most important part. Make sure you're using the exact same name every time you mention your brand. Pick one and be consistent. And if you can, try to include a search term you're trying to show up for in the name, but only if you can consistently use it. If you're using multiple variants, you're risking OpenAI creating multiple entity IDs for you and splitting the information and authority around your brand.


what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that website is now connected to that first website that is called a backlink when Google has to decide which website should go higher up their search results one of the major factors that they look at is backlinks how many votes or links one website is getting from all over the world because this shows Google that this website is more important and more relevant now there have been lots and lots of studies with regards to backlinks and how important they are one of the big studies that came out a few years ago was done by one of the leading SEO softwares in the world called atrials they showed clearly that websites with more backlinks rank higher up the search engines now with regards to backlinks they are not all created equal and there are number factors that you have to know what makes up a very good backlink or not such a good backlink the most important thing is authority how important is that website that's linking back to your website the next important thing is relevance how relevant is that website that's linking back to yours so for example if you are a medical website is another medical website linking back to yours the third one is anchor text have you labelled that back link the fourth one is placement is your link on the top of the page or at the bottom of the page the fifth important part of a good link is if it's a follow link or a no follow back link now backlinks are hugely important and you have to start understanding them if you want to take SEO seriously and you want your website to come on top of the Google search results and obviously now as well the AI search results if you want to le

What Are Backlinks for SEO and Why They Matter 🔗🔗🔗 Backlinks are link...


SEO seriously and you want your website to come on top of the Google search results and obviously now as well the AI search results if you want to learn more about SEO backlinks Google Ads and a whole lot of digital marketing exciting stuff give me a follow I post videos daily and I'm sure you'll love the content.


In a few weeks I will get time to realize it's right before my eyes and I can take it If it's what I want to do I'm leaving and this is starting to feel like it's right before my eyes and I can taste it It's my sweet beginning I can't tell just what you want

Things I do as a millennial boss that other (👀 boomer) bosses would lose their minds over #millennialsoftiktok #millennialboss  #businessowner #officelife


There's something to be said about startup founders who have a sense of humor. The meditation app calm started as do nothing for 2 minutes dot com. When it was launched, this super long URL, it went from zero to 1 million unique visitors in only six days. If you go to do nothing for two minutes dot com now, it just redirects automatically to calm. When it was launched, this is what it looked like. If you moved your mouse, the time would reset and there was the sound of calming waves. You can hear it. The calming waves. Do nothing for 2 minutes.com was launched on Product Hunt, went viral, LED to calm the founder. He also thought of million dollar homepage to fund his university. You paid $1 per pixel. There were one million pixels. Everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor.

There's something to be said about startup founders who have a sense of humor. The meditation app Calm started as donothingfortwominutes.com. When it was launched, this super long URL, it went from zero to one million unique visitors in only six days. If you go to donothingfortwominutes.com now, it just redirects automatically to Calm.  When it was launched, this is what it looked like: if you moved your mouse, the time would reset. There was the sound of calming waves. You can hear it. The calming waves.  Donothingfor2minutes.com was launched on Product Hunt, went viral, led to Calm. The founder, he also thought of MillionDollarHomePage to fund his university. You paid a dollar per pixel, there were one million pixels, everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor. #startups #ycombinator #indiehackers #growthhacking


If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take this client's expertise and turn it into high quality content that can be repurposed all over the internet? So I figured I'd just take some time and go over the most common ways we do this. My favourite way is to make short form videos like this. This is the only form of marketing I do for our agency and it works really well. We take the transcription of these videos and we turn it into about 8 pieces of content. If you give ChatGPT or we prefer Claude some guidelines on how to write for different platforms, some context around your business for brand and then the input like this video transcript, it can do a pretty good job of writing that content. Now I would not recommend automating this. You definitely want a human in the loop reviewing everything and it will require some iteration on the process to get reliably high quality output. Once you have the process working, you have a machine that takes a low effort input and easily outputs high quality content. But maybe you're like most of my clients and the idea of shooting short form video just sounds terrible. Let's talk about some other low effort inputs that might work. Maybe for example, you've already created a lot of content in the past. We have one client that has about 100 infographics they've made. We b

Turn ONE video into 8 pieces of content 📹 Here's the exact process we use for clients #contentcreation #contentmarketing #aitools #businessgrowthadvice

AI-assisted content QA
content inputs
content repurposing


ht work. Maybe for example, you've already created a lot of content in the past. We have one client that has about 100 infographics they've made. We built a process where ChatGPT breaks down the infographic, does research to collect supporting data and then builds an SEO-optimized blog post for them. We can take the same content and create a LinkedIn article and a medium article. ChatGPT loves articles from those sites. We have a few clients that have dozens or hundreds of case studies they've collected or even just conversations they've had with clients through email or phone. Any unique data, insights, opinions can work as a solid input. We're just looking for something that's not generic, something specific to you and your business. Of course, if you have any old video content, if you've been on podcast in the past, those are great for repurposing. And if you don't want to do video and you don't have any old content laying around, a voice memo can work really well. Just ramble on any topic for a couple minutes, take the transcript and use that as the input. At this point you might be wondering, but what would I make content on? What do I talk about? And that is just as important as the content itself. I could make an entire course on how to identify good topics for content, but I would start with the most common questions you're asking in your business. What are the things you find yourself saying over and over again to potential customers or even your team? After you get through the five or 10 big ones, start thinking more specific. Think about individual customers, the problems they had and the best solution for them. What advice do you find yourself giving friends and family members that are asking about your industry? The thing is more and more people are turning


What advice do you find yourself giving friends and family members that are asking about your industry? The thing is more and more people are turning to large language models like ChatGPT to get help finding solution to very specific problems. After ChatGPT takes in all that context, it's gonna do a series of very specific searches looking for people who have had similar problems. The more content there is out there of you addressing these specific problems and presenting yourself as the solution, the more likely it is that these algorithms are gonna recommend you.


Check this brand new platform that I came across the website is called Alert Mouse. Now the reason why I'm taking Alert Mouse seriously is that one of the founders, there's a guy by the name of Rand Fishkin. Now anyone who's been involved in SEO has heard of Rand Fishkin because he started a company called Moz and Moz was one of the first SEO softwares out there. I follow on him on social media and he's unbelievable. Now the way that Alert Mask works is very simple. You can sign up for free and there's a free tier that you can use. The next thing that you do is put in the brand or one of your clients brands in it and what the system will do is every single day go through the whole of Google and find out wherever your brand is mentioned and on a daily basis they'll send you an alert saying that your brand was mentioned here and there and everywhere. Now the reason why this is important is a few things. No.1, from a SEO point of view, you always want to see where your brand is mentioned to make sure that it's a linked mention. If your brand is mentioned for example somewhere in the press and it's not linked, it's a great opportunity to get a good link to your website. Another reason why this is important obviously is as a brand you Have to know who's talking about you. And with a system like this, you can really keep on top of it very simply. I've set up and started to use Alert Mask for some of my clients and so far the experience has been great. It's a lot better than the old Google Alerts. Go check it out yourself and let me know the way that it works for you.

Alertmouse is a Better and Smarter Alternative to Google Alerts Alert...


Make sure you add Black Friday to your page titles for SEO product listings like Best Gear for your Garden Black Friday 2025 Edition. If you are in an underserved niche with even a small amount of domain authority, Google will rank this stuff very fast. Make sure you are prepared and learn SEO that gets customers at compactkeywords.com.

Make sure you add Black Friday to your page titles for SEO.  Product listings like "Best Gear for Your Garden Black Friday 2025 Edition" If you are in an underserved niche with even a small amount of domain authority, Google will rank this stuff very fast. Make sure you are prepared. And learn SEO that gets customers at compactkeywords.com #ecommerce #seotips #searchengineoptimization #digitalmarketing


You've got to stop using ChatGPT for everything. These 5 AI marketing tools do a better job. Use Product Hero for search-optimized Google Shopping listings that generate more clicks. Use Zapier to connect your marketing tools and create automated tasks between them. Use prism to spy on your Google Ads, competitors and analyze your own campaigns performance. Use NeuronWriter to analyze search results and help you optimize your SEO content. Use Claude to write your emails, add copy blogs, and anything else that needs to sound like a human.

AI marketing tools that make the perfect ChatGPT alternatives...  because they do a better job. If you're working on your AI marketing strategy, whether that's Google Ads optimisation, SEO content, Google Shopping optimisation or easy AI automation for your business, these are the best AI tools for marketing atm! #aimarketingtoolsforbusiness #bestaitools #chatgptalternatives #aiautomation #digitalmarketing


There's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, are unable to change or influence the content on those pages. And you might be thinking, why would I need to change the content on those pages? Well, it's because that is the primary method people are using to get recommended by ChatGPT. After someone enters a prompt in ChatGPT, it will typically do a search, and the response it comes back with will typically just be a summary of all the pages it cited. So if you can get your brand or business recommended in the pages it citing, it will recommend you in its response. So this article from H Ref seems to be implying, uh, good luck doing that, because 67% of the citations aren't able to be influenced. And that's what's very misleading about the article. So first let's talk about how they're getting that 67% number. That number is made up of Wikipedia, which is about 30% of all citations. Homepages and app store pages. So since you're unable to influence what Wikipedia says, or the homepage of websites or app store pages says, they consider these pages dead. And that's all well and good if your intention was to show up for most queries in ChatGPT, but most queries in ChatGPT are people looking for information. If you're a brand or a business, all you really care about is being recommended when someone's looking for the

Ahrefs Study: 67% of ChatGPT Citations Are Off Limits—but that stat is super misleading. Here's what's actually working 👇 #Ahrefs #ChatGPT #SEO #Marketing #AISearch

AI citations / competitive pages
AI citations / prompt-specific analysis
off-site AI visibility


GPT are people looking for information. If you're a brand or a business, all you really care about is being recommended when someone's looking for the product or service you offer. We're currently tracking around 15 prompts across 30 industries, the kind of prompts people type when they're interested in a recommendation for a specific business. And I can tell you, Wikipedia is not even in the top 10. Far from 30%. Wikipedia is well under 1% of the citations for those kinds of prompts. And while homepages are a good percentage of the citations, it's typically the homepage of your website and your competitors websites. Obviously, you have tremendous influence over your own homepage, and while you probably can't get your competitors to recommend you on their homepage, it does give you a lot of data you can use to influence the recommendations. And that brings me to the second reason that this article is misleading. The implication seems to be that the only way to influence ranking is to influence the content on these pages that are being cited. But that's not true. You also have the option of replacing the Pages that are being cited. If you know what kind of information ChatGPT is looking for before it gives a response, you can create pages optimized for those terms. So, for example, if you know that ChatGPT is looking at known competitors, you can create content targeting those competitors. Name free pages like your brand versus that competitor or that competitor alternatives. Check out this kind of content and it's likely to surface when they're looking for your competitor. If ChatGPT is looking at blog posts, which is very common, you can create similar blog posts on your website, assuming you have about as much authority as the websites that it's citing currently. If C


common, you can create similar blog posts on your website, assuming you have about as much authority as the websites that it's citing currently. If ChatGPT is citing LinkedIn articles or medium articles, which is really common, you can also write articles on those platforms. The truth is, for the props that you care about, the citations are highly influential. So while hrefs is sharing some great data, I really do recommend that article. We're still in the early days of this industry. Without the full picture, it's easy to be misled by data like this.


These are the most popular websites in South Africa. According to Similarweb, the most popular website in South Africa is still Google. They get an estimated 570 million monthly visits and have 27 million unique users. The second most popular website in South Africa is YouTube. They get an estimated 164 million visits from 11 million unique users. The third most popular website is Facebook. They get 94 million monthly visits with 10 million monthly unique users. Coming in at number four is the new kid on the block, ChatGPT. They get 54.8 million monthly visits and they have 3.7 million unique monthly users. Coming in at No. 5 is Hollywood bets. According to Similarweb, they have 42 million monthly visits to their website and have 2.69 million monthly unique users. To me, these figures are really an eye opener. If we know the size of the population and we take a look at the most two popular websites, Google and YouTube, that is still a huge opportunity for people to advertise to these people with Google Ads, YouTube ads, and obviously to work on your SEO. To get on top of those Google search results. The next one obviously, is Facebook. This just shows you that Facebook advertising is still massive. And then obviously the new kid on the block is ChatGPT. Let me know your thoughts about these stats.

South Africa’s Most Visited Websites Highlight Massive Marketing Oppo...