Plexity can do your content research. Use this prompt: I'm writing an article. Insert your topic here. It's an SEO article. What prompts would somebody use in an LLM to come across this content? Give me a list of prompts. For my example, I said traveling solo through Europe gear you should take. Perplexity says best solo travel destinations in Europe 2025, essential gear for solo travelers in Europe, what to pack for solo backpacking trip across Europe. Oh, backpacking trip, if I should use language like that. Safety tips, budget friendly solo travel, travel accessories, lightweight packing tips. Even if this isn't exactly correct, it will still give you a good idea of what to include in your SEO content. Learn SEO that gets paying customers at compactkeywords com.

Perplexity  can do your content research. Use this prompt. “I’m writing an article about YOUR TOPIC. It’s an SEO article. What prompts would somebody use in an LLM to come across this content? Give me a list of prompts.”  Even if the output isn't exactly correct, it will still give you a good direction of what to include in your SEO content. Learn SEO that gets paying customers at compactkeywords.com #searchengineoptimization #answerengineoptimization #generativeengineoptimization #seotips


Is your company ranking on the Google AI overviews? If you don't know what a Google AI overview is you really have to watch this and save this video for later because it's vital that you understand it and if you want your company to be relevant you have to be on top of it. Basically an AI overview is a new system by Google that when people are looking for things Google show an AI overview snippet on top of the search results. Not only are they showing it on top of the search results in many cases they're showing it on top of the sponsored results as well take a look at this for example I'm going to look for best online schools in South Africa as you can see Google have given us a lot of information there in a split second I can get a lot of information that I need I can see the top results on the right hand side and I really don't even have to scroll much further down now obviously if you only focusing on Google Ads you're not gonna be seen you might not even get the click these AI overviews are taken over many many Google results in fact over 30% of all Google searches are come with AI overviews as you can see in the example that I showed people are no longer gonna search down to look for the results that they Want because Google are giving them the results straight away in those AI overviews. If you want your company to be relevant in the Google searches, you have to be on top of these AI overviews. You cannot just rely on Google Ads alone and obviously one has to invest and invest quite aggressively if you haven't done before in search engine optimization to get on top of these results. If you need an SEO expert to help you get on top of these a R overviews, give me a call, drop a comment below or DM me for more information.

What Are Google AI Overviews and Why SEO is important Google AI Overv...


All I do is win, win, win, no matter what. That would be so easy for anyone to duplicate. He's got his whole team on a zoom call. You know, you expect a lawyer to be a little stuffy, but he's, he's having a fun time and he's expressing winning, too. So I think it's great benefit from that because he's talking about winning for his clients. So first, you're entertained. You're engaged. You're like, look at this. This is ridiculous. This lawyer is, is having a party in his office and he's telling you about how they win for their clients. So he's selling his services at the same time. Nicely done. Love it.

This lawyer’s videos are going absolutely viral… and the truth is, th...


If you're a local business owner, this is gonna boost your visibility on Google when people search for what you offer in your area. Go to Google My Business. Sign up for a free profile. the areas at a minimum that you wanna fill in to help boost your visibility: an up to date phone number, website and address. Or if you're a service based business, add all of your service areas, your opening hours, all of your top selling products or services. An accurate category. I recommend adding more than one here. Bonus points if you include your target keywords here. All of this info tells Google how relevant your business is to those searches. Once you've got all of this set up, make sure you're sending this profile to customers when you want them to leave a review. The more reviews you get, the higher up you're gonna show in Google search results.

Local SEO is one of the easiest wins for visibility, and Google My Business is where I always start. Here's how to boost local rankings, improve Google Maps SEO, and help your business show up for the searches that matter.  If you want simple local SEO hacks, better Google ranking, and a setup you can actually maintain, this will help you get there. #localseo #googlemapsseo #seomarketing #googleseo

Google Business Profile setup
Local reviews


If you want your company or brand to be recommended by large language models, you need to be tracking the pages and websites they cite. In other words, you need to be simulating the kinds of prompts that your ideal customer might be typing into these large language models. And then pay attention to what pages online the large language models look at before they recommend you or your competitors. This is really the entire game right now. If those pages cited by the large language models recommend your brand, the large language model will recommend your brand. We've been tracking this for our clients for about six months now. We currently simulate about 4,000 prompts every day across chat, G, b, t, Gemini, and perplexity. We use software called P dot AI to do this, which I highly recommend. I was actually just on a call with someone from peak yesterday, and he was telling me that a lot of people are wondering what to do with all this information. They're tracking these prompts, they're gathering citations, and now they don't know how to actually influence the large language models to recommend their brand. Talk about this stuff a lot on this channel, but I figure I just tell you what I told him. So we just have it all in one video. So the kind of prompts that we typically track are, I'm this kind of person with this kind of problem looking for this kind of company. There are other types of prompts that you can track and there's good reason to track them, but these are the ones that are most valuable to our clients. The first thing that's important to point out is that the citations from these large language models are going to vary wildly by industry. So any advice about, hey, ChatGPT really likes this website or hey, you should be on this website cause Google sites it al

How to Influence AI Citations: 90% of companies waste time on directories that don't matter. Find the 1-5 that AI actually cites for YOUR industry, get on those listicles, comment on the top Reddit threads, and create content targeting the same keywords as cited pages. Way less competition than Google. #aimarketingtools #GEO #ChatGPT #DigitalMarketing #ContentStrategy

AI citation tracking
directories / AI recommendations
Discussion threads / AI citations
industry-specific AI visibility
listicles / AI citations
Multi-platform repurposing
owned page citation quality
Replacing cited pages


to vary wildly by industry. So any advice about, hey, ChatGPT really likes this website or hey, you should be on this website cause Google sites it all the time. None of that advice is generally true across industries. You really need to be tracking prompts of people looking for the type of service or product that you offer. Let's talk about directories. Typically, there's gonna be between one and 5 directories that large language models often refer to when people are asking about your industry. Might be other directories that are referenced 1 in 1,000 prompts, 1 in 10,000 prompts, but there's typically going to be a few that are referenced between 1 and 50% of the time someone asks about your industry. You might hear people saying you have to be in all the business directories cause large language models are looking there. No, not really. Find the 1 to 5 that actually matter and get your business there. Next, let's talk about listicles. Large language models love to cite listicles. I would say for most industries, it's the most important factor whether or not your company is showing up in the listicles that the large English model Finds. The most common type of listicle, however, is one that's automatically generated by a directory. These are like Yelp's listicles and typically there's gonna be one directory where most listicles are being cited from and it's gonna differ based on the industry. So figure out what that one directory is for your industry and figure out how to get to the top of those listicles. Typically this is gonna be from getting more reviews or for paying for placement and a lot of times it is worth paying. Right now outside of directories, the other listicles you can be on might be on a blog post, a LinkedIn article, a medium article. Typically it's


ng. Right now outside of directories, the other listicles you can be on might be on a blog post, a LinkedIn article, a medium article. Typically it's going to be very difficult to get your brand added to these listicles. A lot of them are going to be created by your competitors. However, it also takes about 30 seconds to send an email and ask what it takes to get on their listicle. So I think it's worth the effort. In our experience, we have about a 5% success rate. Most of the time, though, they're gonna ask for money or they're gonna ask for a reciprocal link. However, if it's a page that's often cited by large language models, it's probably worth it. The next one you'll see a lot is discussion threads. Typically this is gonna be Reddit or Facebook groups. The thing to point out here is it's typically the same five to 10 threads that are being cited. Over and over again. So we might identify 500 threads that have been cited, but 80% of the citations will go to those top 10. And these are typically threads that are at least a year old. So we simply identify the most cited threads and leave a comment mentioning the brand. Now we're not gonna be overtly promotional just in case a moderator happens to look at it, but we'll mention the brand and the service or product they offer as a way to qualify the response. And of course, in some cases, the large language models are going to be citing your website directly. In that case, you just want to make sure on those pages it explains exactly what products or services you offer and it recommends you. I know this sounds silly, but a lot of times the content on your website doesn't explicitly recommend you and when the large language model cites you, it's going to retrieve a block of text and if in that text isn't the recommendati


xplicitly recommend you and when the large language model cites you, it's going to retrieve a block of text and if in that text isn't the recommendation for your brand, it actually doesn't matter that it cited your website, it's not gonna recommend you in the response. So those are all the ways that you can influence the content that's on the pages large language models are already citing. However, in our experience, we have a lot more success influencing these responses by creating content ourselves. I feel like most of the advice online right now centers around influencing the content on the Pages that our senior scholars are already citing and they completely gloss over the fact that you can also replace the pages large language models are citing. And that's typically much easier to do. Just gather a list of all the articles and pages that are being cited by the large language models, make a list of the titles of all those articles or pages, and then create pieces of content targeting those same keywords on your website, on LinkedIn, on medium, on YouTube, on TikTok, on Instagram. And this is why AI optimization is so much easier than SEO right now. The keywords that these large language models are searching for are way more specific than the terms that humans would search for in Google. So there's way less competition. All you need is a good system for quickly generating content that you're proud of. I recommend finding a way where each piece of content can be repurposed 10 times on 10 different platforms. And of course, if you need help, let me know. That's what we do.


If your digital marketer is telling you these things, fire them immediately. Biggest SEO myths, biggest one of all time: SEO is dead. Everyone has been saying SEO is dead for the last 13 years. Adding emojis in meta descriptions boost rankings because Google loves emotion. That's crazy that some people are saying that. Backlinks are the only thing that truly matters in SEO. Patently false. This myth is so prevalent I made an entire SEO course on how to get customers with SEO with just a minimal amount of backlinks. It's at compactkeywords com. G O A E O L L M E O A E I O U E O. Everyone thinks doing SEO for AI is different. Most of the SEO you do for AI is the same SEO you should have been doing all along. your digital marketer was saying reputation management was different from SEO, that's a huge red flag. Content is king. We've all heard this before. Write unique, helpful content. Google will reward you. What does that even mean? No one even knows what content is king means. More importantly, immediately satisfy the intent of your target searcher. Ask what your target searcher wants when they get to your page. Give it to them immediately before they start scrolling. Using meta keywords. This doesn't work. Anyone who tells you it does, get them out of there. Page speed has some big influence directly on rankings. Page speed scores are meaningless. The Thing you should be testing is page speed. From your own devices, page site speed. With friends and colleagues around the world, get firsthand experience. Page speed scores don't influence anything. Schema makes you rank. You need an image to rank. Author BIOS Htm L structure page speed fresh.

If your digital marketer is telling  you these things, fire them immediately.  Biggest SEO myths...  Biggest one of all  time, “SEO is dead.”  Everyone has been saying SEO is dead for the last 13 years. “Adding emojis in meta descriptions  boosts rankings because ‘Google loves emotion.’” That's crazy that some people are saying that.  “Backlinks are the only  thing that truly matters in SEO.”  Patently false.  This myth is so prevalent, I made an entire SEO course on how to get customers with  SEO with just a  minimal amount of backlinks.  It's at compactkeywords.com.  “GEO AEO LLMEO AEIOUEO.”  Everyone thinks doing  SEO for AI is different. Most of the SEO you do for AI is  the same SEO you should have been doing all along.  If your digital marketer was saying reputation management was different from SEO, that's a huge red flag.  “Content is king.” We've all heard this before. “ Write unique, helpful content, and Google will reward you.” What does that even mean? No one even knows  what “content is king” means. More importantly, immediately satisfy the intent of your target searcher. Ask what your target searcher wants. When they get to your page, give it to them immediately before they start scrolling.  “Using meta keywords.” This doesn't work. Anyone who tells you it does, get them out of there.  “Page speed has  some big influence directly on rankings.” Page speed scores are meaningless. The thing you should be testing is page speed from your own devices, page/site speed with friends and colleagues around the world, get firsthand experience. Page speed scores don't influence anything. “Schema makes you rank.” “You need an image to rank.” “Author Bios.” “HTML structure.” “Page speed.” “Freshness.” #searchengineoptimization #digitalmarketing #seotips #ecommerce

AI SEO fundamentals
Intent satisfaction
Page speed measurement
SEO myths


This is how you can reduce the file size of any image for free online. As we know, a fast website is a major factor in user experience and also s. E. O. Ratings. One of the major factors that will reduce the speed of a website are heavy images. Now a lot of people load big images on their websites not really thinking that it's gonna reduce the website speed but obviously the bigger the image size, the more pressure it puts on the server and then the website loads slower. the easiest way to reduce any image size is by converting a JPEG or P N G into something called a web P. I think that's how you pronounce it. Anyway, here's an image that my client wants to load on their blog. The image size without doing any editing is a P N G and you can see the file size is 1 meg. what I'm gonna do is I'm gonna go to Google and just type in a search, convert P N G to web P online. I'm gonna click on one of those results over there. I've used this specific website so many times and it's great and it's totally free to use. All I have to do is upload my P N G then convert it to a web P, give it a few seconds and download it. Take a look at this new image that I've created and downloaded. It looks Exactly the same as that P n G, but the file size is now 1 32 k b. That is a fraction of the size of that 1 meg image that was done before. I'm gonna load this image on my blog and now this blog and the website is gonna load faster. There are plugins that one can use that will bulk convert all the big heavy images on your website to Webp. This really will make a difference. Go try it out for yourself and let me know. And remember, keep on following us for more daily videos like this.

Convert Images to WebP to Make Your Website Faster Large image files ...


Everybody is freaking out that Google now allows anonymous reviews. I actually think this is a good thing and there's really no reason to freak out. Reality is, is that if you wanna leave a fake review under a different name, you can do so right now. You just go and create a new Google account. All of Google's protections for fake reviews, all their filtering, I know they're not very good, but they still apply because under every display name is a real Google account. So Google has the history of that account, they have the activity of that account and so all of their protections against fake reviews still apply. And so I actually think it's positive because industries like criminal defense lawyers, rehab centers, therapist, this now gives them a way to be able to ask reviews in sensitive industries where people don't wanna share their name. I don't think this is gonna cause any kind of surge in fake reviews. I think it's gonna be basically the same, but all the upsides.

Stop Panicking About Anonymous Google Reviews


Outsourced SEO copywriters are going to be unavoidable in 2026. Writing long brand informed copy targeting branded keywords appearing on all social media platforms. You might see a long article on medium explaining why the brand is the best in its category, or a long YouTube description saying the same thing. Q3 2025. These are the most clicked websites in Google search. Most of them are social media. AI really likes consensus. When a lot of different sites say the same thing about a brand, the AI is going to think what the S SEO copywriters want them to think. This is really just a form of reputation management. Any good SEO has known this is part of doing search engine optimization, though many of them ignored it. Offsite branded copy is going to be unavoidable in 2026.

Outsourced  SEO copywriters are going to be unavoidable in 2026.   Writing long brand informed copy, targeting branded keywords, appearing on all social media platforms.  You might see a long article on Medium explaining why the brand is the best in its category or a long YouTube description saying the same thing.  Q3, 2025, these are the most clicked websites in Google search: most of them are social media.  AI really likes consensus.  When a lot of different sites say the  same thing about a brand, the AI is going to think what the SEO copywriters want them to think.  This is really just a form of reputation management.  Any good SEO has known this as part of doing search  engine optimization, though many of them ignored it. Offsite branded copy is going to be unavoidable in 2026.  #searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing

Offsite branded content / AI consensus
Reputation management / SEO overlap


OpenAI and Google are both trying to create the best AI shopping experience this holiday season. Let's talk about the different approaches they've each taken and which one I think is going to win in the end. So OpenAI just rolled out shopping research inside of ChatGPT. You can enable this from the tools menu and then type in whatever prompt you want. Tell ChatGPT what kind of product you're looking for in any additional context, and then ChatGPT will generate a custom UI asking you specific questions about the product to help you narrow down the results. It's actually a pretty cool experience, but the process takes quite a while and the output is very verbose. I think this would be a good experience if you were making a really important purchase. Google AI modes much more streamlined. You again start by typing in a prompt, but then it much more quickly generates a custom U I. With information about the products and your options. might think this would just come down to whether you want a more in depth long research process or something quick, I actually think Google is just gonna be a better experience overall, and that's because they just have the better algorithm. As we know from monitoring ChatGPT's search algorithm, it's very basic. ChatGPT can't quite yet understand authority and quality in the same way Google does. It's essentially just doing semantic searches and then returning Whatever result is most prominent across the internet. It's very easy to game right now, and as a result, as a user, the recommendations just feel random. Now, Google's algorithm is far from perfect, but you're generally much more likely to see trusted brands, and it's much harder to trick their algorithm into recommending you.

ChatGPT Shopping Research vs Google AI Shopping - I tested both. Google's algorithm actually understands quality. ChatGPT's still too easy to game 🤷 #AITools #ChatGPT #GoogleAI #TechTok #Shopping

ChatGPT shopping risk
Google AI shopping


I probably shouldn't be doing this, but I want to share a tool with you that I use inside of my agency that helps us create content that our clients start ranking higher up the search engines. The tool is called neuronwriter. It's a content editor that has an L P analysis, SERP data and competition data all rolled into one. Basically the way it works is like this. You put in a word that you want to rank for. What the software will go and do is go take a look at all your competitors, see the words that they're using in their content, how many words that content is, the analysis of the different type of words that they're using, the intent behind the words and a whole lot more. Then I'll give you the different words that you should be using, the score that you're trying to go for and a whole lot more. You can see based on how the score goes up, how well your content is written and the higher chance that you're gonna rank. Now you still have to use backlinks and you still have to know search engine optimisation, but I've been using this tool for quite a while and it really has helped my clients rank higher up the search engines with their blog content. If you want to start writing content that ranks, I would suggest go check it out. I know that they're running a Black Friday special and if You wanna go buy, it can use my affiliate link that I've put in the comments below. It's not gonna change any pricing, but I will get a bit of a commission if you decide to buy it. Go check it out yourself and let me know how it works.

NeuronWriter Helps You Write Content That Ranks in Google and AI Neur...


It's almost criminal how much money this can make. When you're doing SEO, add modifiers to the end of your keywords. Accountants, lawyers, government employees, hospitals, teams, universities use this formula. You have a bottom of funnel keyword, then the word for and a plural modifier like the ones I just showed. Asynchronous video messaging for teams, expense tracking software for lawyers, legal consulting for healthcare providers, remote signature tool for government employees, cybersecurity audits for clinic. The thing is SEO tools will tell you that the search volume for these keywords is non existent. That's because they only look at one of these keywords. These keywords are so non competitive that when you have a page that ranks No. 1 for one of them, you rank No. 1 for many similar keywords. The people searching these things have big pockets. They represent hundreds or thousands of people. The purchase orders are enormous. I have an entire article on this easy SEO to get big purchase orders at edwardssterm. Com. You can go to articles and find it.

It's almost criminal how much money this can make.  When you're doing SEO, add modifiers to the end of your keywords.  Accountants, lawyers, government employees, hospitals, teams, universities. Use this formula. You have a bottom of funnel keyword, then the word “for,” then a plural modifier like the ones I just mentioned. Asynchronous video messaging for teams. Expense tracking software for lawyers. Legal consulting for healthcare providers.  remote signature tool for government employees.  Cybersecurity audits for clinics. The thing is SEO tools will tell you that the search volume for these keywords is non-existent. That's because they only look at one of these keywords.  These keywords are so non-competitive that when you have a page that ranks number one for one of them, you rank number one for many similar keywords. The people searching these things have big pockets.  They represent hundreds or thousands of people.  The purchase orders are enormous.  I have an entire article on this, ‘Easy SEO to Get Big Purchase Orders,’  at Edwardsturm.com. You can  go to articles  and find it. #searchengineoptimization #seotips #inboundmarketing #digitalmarketing


Oh, no, somebody messed up my sign. You know, being in real estate, you have to have a really thick skin and a great sense of humor. That one's great cause it's that classic where at the bus stop it's always a realtor's face and someone's drawn glasses and colored in the teeth. This is a really good bait and switch cause, you know, she's like, oh, man, someone got my sign again. And then you get to look at her and she looks like that. Very clever, very smart. And that video we just watched has 3.9 million views. Insane. The funny thing about it is I've seen a number of real estate agents make the exact same video. So they'll like go to the bus stop and then they're looking at it, but then they turn to the camera and they have, it's just really clever. And if you're a real estate agent, you could duplicate this. People would love it. It's funny. There's no reason that you can't make the same video that someone else made. Take their great ideas and make your own version of it. It's super smart.

This real estate video is blowing up. And there’s no reason you can’t...


I'm the one who can be quiet, so you can go away. I'm the one who's really now, a Christmas day. You're a fun, you're a punk. You're an asshole, I'm joking. There almost doesn't let you rip in that butt. You're scumbag, you're mungered, you're cheekless. You've got a tummy, Christmas year-offs. I'd like on it's all over. The boys in the N.Y. They take your ass to sing. Go away, babe. And the girls are ringing up a Christmas day. I could have been someone. Well, so could anyone.

Get your website’s Christmas SEO in check ASAP - you've still got time. These are 3 things we quietly fix on client websites to avoid them crumbing under the increased website traffic from Christmas shoppers.  One of the best website tips you can get is that holiday shoppers want even faster user experiences than normal, so speed & image optimisation is crucial.  And you need to work even harder to grab their attention in Google search, so optimised schema markup & structured data is a MUST!  The non-negotiable WordPress SEO plugins you need to make sure your site is ready for the December rush: @WP Rocket - Speed optimisation @rankmathpro - General SEO & SERP listing optimisation Imagify - Image optimisation   #wordpressseoplugins #seooptimizationtools #websiteseostrategy #seomarketing


Anthropic recently released Claude 4.5 Opus. I wanna talk about what we're using it for and also where we're still using chat, t, Gemini or even Claude 4.5 Sonic. So as I've spoken about in other videos, we regularly use chat, G, B, Gemini and Claude. However, Claude is the one that we use most often for work. has always been the best at considering a large amount of context without forgetting details and the best at natural writing, which is our primary use case for large language models. And so we set up a Claude project for each of our clients and use that to build their brand ambassador. This is just a project that we give all the information there is about a particular client so it can represent them. One common problem with Claude though is that it frequently runs out of tokens. This is because when you give Claude a large amount of context, it really pays attention. It'll consider all that context where other models are quicker to switch over to rag and only pull in the information it thinks is important to the prompt. This has always been the catch 22 with Claude. We want it to really look through all the context we give it but as a result, we're constantly hitting that max token limit. Claude 4.5 Opus addresses this directly. Although it's a bigger, smarter model, it's able to do the same task in less time taking up Less context, it also has a much bigger context window. So if you need to give the model a lot of context and it's important that it pays close attention to the details, nothing beats Claude 4.5 Opus right now. So for any task where we're providing the context and we need the large language model to do strategy or analysis or organization, Opus is the best choice. On the other hand, if we want the model to help us retrieve the context, if we need th

Claude 4.5 OPUS vs Gemini 3 vs ChatGPT – here's which one we actually use for what. Claude wins for context, Gemini wins for search. Which one are you using? #AI #Claude #Gemini #ChatGPT #AIToolsRetry

client AI context
Model selection / task routing


strategy or analysis or organization, Opus is the best choice. On the other hand, if we want the model to help us retrieve the context, if we need the model to do any kind of search or research across the internet, Gemini 3 is definitely the better choice. And for natural writing, if we're writing a blog post, social media post, webpage copy, sonic 4.5 still seems like the best option. So where does that leave ChatGPT? I'm not sure yet. We're actually switching most things that we used to use ChatGPT for over to Gemini 3 right now. I will say that ChatGPT's Thinking mode and Deep Research mode does try a bit harder than Gemini's, just not quite as smart. And ChatGPT search function is much less sophisticated than Geminis. I do know that ChatGPT Codex is very powerful. It's just not something that we use in our work.


I think AI has officially killed the typical specialist. So let me explain what I mean by that. If you're a specialist, in other words, if you just do one thing well, you now have to be really good at that one thing to do a better job than AI can. And to be clear, I'm talking about white collar work here, but whether it's strategic or creative or technical, AI can now do about as good a job as the average person in any of those fields. So the absolute best work in any of these fields is still being done by humans. And that's why I say this is the death of the typical specialist. There is still room for specialists, but with every model release, there's less and less room. But that doesn't mean that AI is about to replace all white collar work. There's still a lot of things that AI is not even close to doing well. It's just that those things don't require a specialist. We still need humans to take a project from start to finish, maintain context throughout that process, and apply good judgment. And we've now entered a world where any human with good judgment that knows how to use AI can produce work that's on par with what a typical specialist might have done. So unless you have a huge budget and can afford to pay some of the best specialists in the world, it just doesn't make sense to have one person creating the graphics and someone else writing the copy, splitting up work like that just creates inherent inefficiencies. And until recently, those inefficiencies were just necessary. It didn't make sense to have one person learn how to use Photoshop and Tablo and write JavaScript. And if your team is big enough, I think you probably still do want a few of those specialists, but I think more and more of the work are gonna go to generalists and the most efficient teams are

AI Generalists Will Replace Specialists – here's why that actually matters for your career. The gap AI can't fill yet 👀 #AIandWork #FutureOfWork #CareerAdvice


probably still do want a few of those specialists, but I think more and more of the work are gonna go to generalists and the most efficient teams are gonna be junior level generalists who know how to use AI being overseen by senior level generalists.


Online reviews are more important than ever before, specifically in getting on top of the Google AI overviews and getting on top of the AI answers in chat, G P t Perplexity and all the other AI models. Now as we know in any form of business, online reviews are vital. There was a study that came out by Wiser Reviews that showed 99% of people look at online reviews before they do an e commerce purchase. There was another study that came out by Bright Local that showed 43% of people trust online reviews almost as they would trust a recommendation from family and friends. Obviously, these AI models and Google are going to say, well, let's see what is the real life situation? I don't wanna just make up facts and disappoint people. So they gonna take a look at these online reviews and the companies with the top reviews, those are the ones that they're gonna put on top of these answers. With regards to online reviews, you don't only have to focus on Google, although the majority of people look at Google reviews, there are a lot of others. So for example, in South Africa we have hello Peter. It's vital to get on top of those reviews. There's also Tripadvisor, there's Yelp and there's many others. All of these places you should be focusing on getting good reviews. I've seen a lot of successful companies that I work with. They are starting To have divisions inside of the company that just focus on online reviews, they make such a huge impact on any business. And now they're starting to make a big impact on the AI overviews and the answers that you're getting in large language models.

Online Reviews Influence Google Overviews, ChatGPT Responses, and Rea...


IKEA.com shows on Google for 331,000 keywords. Furniture.com shows on Google for 34,000 keywords. IKEA.com has way more keywords in positions 1 through 3. 63,000. Furniture.com has just 1.3 thousand keywords in positions 1 through 3. This is your daily reminder that it's better to do SEO for a brand than branding for an undifferentiated, generic SEO entity. Start by making yourself different if you eventually want to take over your market.

IKEA shows on Google for 331,000 keywords.  Furniture dot com shows on Google for 34,000 keywords. IKEA has way more keywords in positions one through three, 63,000.  Furniture dot com has just 1,300 keywords in positions one through three. This is your daily reminder that it's better to do SEO for a brand than branding for an undifferentiated generic SEO entity.  Start by making yourself different if you eventually want to take over your market. #searchengineoptimization #digitalmarketing #branding #keywordresearch


Google has announced on a blog post yesterday that coming soon uh to Google reviews the ability to leave a review anonymously. So they say in the blog post that this will be rolling out over the course globally over the course of this month. So in the Google Maps app or on desktop you'll be able to click edit profile and then there's a little thing that says use custom name and profile pic for posting and you can see it in the animated GIF that's in the blog post like how it's gonna work. I tried I updated my Google Maps app. I went in there. I don't have it yet. It's still rolling out globally but this is pretty significant and I think it it raises concerns about review fraud on you know being able to hide your identity it also I I was thinking about this there is this this sort of response that you see to negative reviews on the on Google you'll see people say uh, we checked our records and we have no record of you being a customer of our business. So we know that you're a liar. You'll see people say that kind of stuff in their review response but you won't be able to do that anymore because instead of it being a customer's name it's like Fluffy Rabbit 3 2 9. Yeah. And one of the things that you won't be able to do is if you had clicked through to The person that had left it and saw that they left, you know, 25 one star reviews for vacuum, you know, vacuum cleaner repair. Yeah, in country in countries all over Europe. Yeah, you, you can't see that, can you? So you don't get the chance to like highlight, uh, that it looks spamy. I think you can still click on the profile. It would just be like all those reviews were left by Fluffy Rabbit. Fluffy Bunny. Oh, okay. Oh, well, we'll see, won't we? Yeah, that's a good way. I think. Yeah, that's how I make mine when I when I

Anonymous Google Reviews?!?!


by Fluffy Rabbit. Fluffy Bunny. Oh, okay. Oh, well, we'll see, won't we? Yeah, that's a good way. I think. Yeah, that's how I make mine when I when I update my, my nickname on my Google business, it's definitely gonna be Fluffy Bunny. So if you see that in your reviews, it is a k. A it's me. It's me leaving fake reviews all over the internet.

Anonymous Google Reviews?!?!


Google's notebook L m has to be one of the most underutilised and best a R tools out there in the market. Recently they made new updates and it's just mind bogglingly amazing how good this tool actually is. As we know, the way that notebook L m works is that you can feed it all the information that you want. You can give it websites, you can give it P d F's, you can give photos, you can give videos with a click of a button and after waiting for a few moments, The second great thing that Notebook L m can do and this was introduced a while ago and I made a video about it is that they can make and explain a video. This is really great. I mean, just take a look at this. The other thing that notebook L m can do is they can write a great article based on all the information that you want. They can also do mind maps. They can also now do flash cards. Now they've introduced presentations. Take a look at this. It's created a presentation for me. Obviously I can go and edit it. Look how accurate and informative and beautiful this presentation actually is. Finally, what Notebook L m have introduced which is brand new is that you can create beautiful detailed infographics from all the information that you have given it. Take a look at this. Infographic that they created for me. I mean, this is brilliant. Look at the small details that it's gone into. Like I said, the new Notebook L m updates are amazing and they keep on updating this product over and over again. Go check out Notebook L m for yourself and let me know how it goes.

Google NotebookLM Is Now Supercharged by Gemini 3 NotebookLM now runs...


Guaranteed way to lose at marketing is to wait to do marketing. Everyone's waiting to have the perfect post, the perfect article, the perfect announcement. The product has to be just right. It doesn't matter where you are. Start making noise as soon as you can. Do it at mass amounts of volume or you'll be drowned out by people who are more prolific than you. In one week, I 3x my LinkedIn impressions by posting 10 times a day. I stopped thinking about what I was going to post. My impressions went from 220,000 a week to 650,000 a week. The beautiful thing, you can use the same content across X, across LinkedIn, across Facebook. But you have to start making noise. 2026 is becoming a volume game. Your posts pile up just like all this snow. Don't be afraid to start.

Guaranteed way to lose at marketing is to wait to do marketing.  Everyone's waiting to have the perfect post, the perfect article, the perfect announcement, the product has to be just right. It doesn't matter where you are, start making noise as soon as you can, do it at mass amounts of volume or you'll be drowned out by people who are more prolific than you. In one week, I 3x'd my LinkedIn impressions by posting 10 times a day, I stopped thinking about what I was going to post. My impressions went from 220,000 a week to 650,000 a week. The beautiful thing, you can use the same content across X, across LinkedIn, across Facebook. But you have to start making noise.  2026 is becoming a volume game.  Your posts pile up, just like all this snow. Don't be afraid to start. #socialmediamarketing #marketing #buildinpublic #copywriting


If you want SEO backlinks to pile up like all of this snow, build a community, have adjacent businesses to yours, link to your site, get backlinks from similar businesses that are not competitors to actually recommend you and do the same. Multiple people in this Reddit thread share community as being one of the best drivers for backlinks. The backlinks are much higher quality too. They send qualified referral traffic. Backlinks that send relevant referral traffic are way higher quality than backlinks that don't get way more link building tactics at compactkeywords.com.

If you want SEO backlinks to pile up like all of this snow, build a community.  Have adjacent businesses to yours link to your site. Get backlinks from similar businesses that are not competitors - to actually recommend you and do the same with them and other businesses. Multiple people in this Reddit thread, “How do you actually acquire backlinks?” share community as being one of the best drivers for backlinks. The backlinks are much higher quality too; they send qualified referral traffic.  Backlinks that send relevant referral traffic are way higher quality than backlinks that don't. #linkbuilding #backlinks #searchengineoptimization #digitalmarketing


Everybody's freaking out that AI is replacing the local pack. Take a look at these results. So you can see that instead of a local pack, you just have all these businesses listed here. Don't like, does this mean that that's the end of Google Business Profiles? There's no point even keeping Google Business Profile. Definitely not. The Google Business Profile is actually more important than ever. Where do you think Google's getting all the data for these businesses? This is actually a mode that Google has over other AI platforms. Chat, GBT, clone, any of the other ones. All they have to use is like Facebook and Yelp and that data is garbage. Business owners actually care about their Google business profiles and they keep them up to date. And Google is done doubling down on your Google Business Profile data. So 100% we're gonna see this evolve and it's gonna become even more valuable to keep your Google Business Profile up to date. Business owners need to know this.

People are freaking out that AI results are replacing the local pack....


So come on, let's do it, let's do it, let's do it, let's do it!

Replying to @YOGi G Rides If you’re looking for a WordPress booking calendar plugin, here’s my rankings on the 6 most popular plugins atm. Tbh, there isn’t one specific WordPress plugin I’d recommend for booking calendars as I tend to use different ones for each project, depending on what the site needs.  #wordpressplugins #wordpresswebsite #wordpresstips


Adobe is buying Semrush for $1.9 billion. Now, this is massive news for anyone that says SEO is dead. This just proves the point that SEO. Is more important than ever before. Adobe is spending almost $2 billion on one of the leading SEO softwares out there. What they are saying to the market and what everyone is starting to realise that your brand has to be found on top of the search engines. Also your brand has to be found on generative AI models like Chat, G P t, Perplexity and also in AI overviews. If you read the press release of Adobe, they showed the importance of SEO and how the market is changing. If anyone still thinks that SEO and AI, SEO is not important, one has to wake up now. If your company is not working on SEO and you're not working on getting on top of the search engines, on top of the a R overviews and getting on top of the answers in a R. Models, you are going to be left behind. Start investing in SEO and AEO today.

Adobe Buying SEMrush Shows Importance of SEO and GEO (AI SEO) Adobe’s...


It's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast majority of their money through Google ads. Over the last year or so, it's been funny to hear people speculate about how Google's gonna make money with AI, since it's pulling so many people away from traditional search. A lot of people have speculated that they won't be able to replace traditional search results with AI results because it would result in fewer ad clicks. Now I actually think they'll make more money from ads by replacing traditional search results with an AI response. But even if that wasn't the case, it was never really an option for Google to just keep the traditional search results as AI gets better. AI results are just going to be better than traditional search results now. You can debate about whether that's happened yet, but it's gonna happen eventually. If Google doesn't replace their own traditional search results, one of their competitors like ChatGPT will. Other people have speculated that maybe Google won't show ads in their AI mode and they'll just go to a subscription model like ChatGPT, but anyone who's actually managed Google Ads campaigns knows that would never work. When you click on a Google ad, Google makes between пї 25 and $25 for each of those clicks. In rare cases, they're making over $100 from a single click. And you might think but no one clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close t

Google Ads in AI Mode are here. Anyone running ads knew this was coming. Why it's the best case scenario 👇 #GoogleAds #AISearch #DigitalMarketing

ads in AI results
AI search ethics / paid influence
Google Ads / AI Mode


e clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as ads separate from the rest of the AI response. The worst case scenario would be if brands could pay Google to be recommended by the AI response without a clear sponsored label. Now if Google did that right now, I think the backlash would be too huge for it to make sense. However, as I pointed out in a previous video, Google now has the lead and they're also progressing quicker than any of their competitors. There is a possible future where we all become so dependent on Google's AI that they could do something like allowing brands to purchase influence within the AI response. Now I still think that's very unlikely, but I do think we should all be happy to see clearly labelled ads within Google's AI responses. I also think there's a chance that this could revitalize Google Ads. Anyone who's been running Google Ads has probably seen a decline in performance over the last few years. I think this is primarily due to an increase in competition. More and more people are putting more and more of their budget into Google Ads. These new ads appearing in AI mode could be highly targeted and therefore highly effective. We'll have to wait and see how it plays out, but we could have a second golden era for Google ads.


You can launch a startup from anywhere in the world. Get customers using bottom of funnel search engine optimization. Get backlinks using help a reporter out and source of sources. Launch your startup on Product Hunt and Betalist. These are the top two places for launching a tech startup. AB Newswire is cheap, great for sending out press releases. These press releases also influence AI search. I'm posting this from a random street in a random country in Europe. The location you post from doesn't matter. Algorithms figure out who it's relevant for and who it's not. You literally can travel to wherever you want. Build your startup. Use smart digital marketing to reach your target customers wherever they are in the world. It's almost 2026 and you don't have to be where your customers are to get them to buy from you.

You can launch a startup from anywhere in the world. Get customers using bottom of funnel search engine optimization. Get backlinks using Help A Reporter Out and Source of Sources. Launch your startup on Product Hunt and BetaList; these are the top two places for launching a tech startup. AB Newswire is cheap, great for sending out press releases. These press releases also influence AI search. I'm posting this from a random street in a random country in Europe, the location you post from doesn't matter. Algorithms figure out who it's relevant for and who it's not. You literally can travel to wherever you want, build your startup, and use smart digital marketing to reach your target customers wherever they are. It's almost 2026. You don't have to be where your customers are to get them to buy from you. #startups #ycombinator #indiehackers #buildinpublic

Location-independent distribution
Startup launch / AI search


Everybody thinks you need to be in the location of your target viewers when you post videos on social media. Nobody realizes that social media videos are some of the highest ranking assets in search engine optimization. All social media platforms rank higher on Google than almost anything else. No matter where you are in the world, you can post videos on social media. Use them to rank on Google for your target keywords in the video content. You sell your brand. It doesn't matter where you are, it's almost 2026. You can reach your target customers from anywhere. Learn this strategy and more in my SEO course at compactkeywords.com.

Everybody thinks you need to be in the location of your target viewers when you post videos on social media.  Nobody realizes that social media videos are some of the highest ranking assets in search engine optimization. All social media platforms rank higher on Google than almost anything else.  No matter where you are in the world, you can post videos on social media, use them to rank on Google for your target keywords, and in the video content you sell your brand. It doesn't matter where you are, it's almost 2026, you can reach your target customers from anywhere.  Learn this strategy and more in my SEO course at compactkeywords.com #socialmediamarketing #searchengineoptimization #parasiteseo #seotips


So I hope businesses get recommended by large language models primarily by creating a large amount of content. And one question that naturally comes up a lot is, is there any point in making content when AI is going to start pumping out a ton of content? And my answer is unequivocally yes. I really think it's the best time to be creating content. So I'd like to explain why. The fear, of course, is that your content is gonna be lost in an ocean of content created by AI. The primary reason this isn't the case is that the algorithms are getting better and better at servicing high quality content. Now, a lot of people will scoff at that. There surely is a lot of low quality content that surfaces and there are things you can do to optimize or even trick the algorithms into surfacing your content. But it's getting harder to trick the algorithms. And there's a reason we're spending more and more time on TikTok. And there's a reason that Google search traffic hasn't gone down, even as more and more people using large language models. Then you might wonder, if we're talking about creating high quality content, isn't that gonna take a lot of time and effort? How are you gonna compete against people who are using AI? And that's what I think people have been slow to realize. You can create high quality content quickly using AI. Let's consider what makes AI slop Slop. I think there are two factors. One is that it's generic, right? It's just the average of everything that already exists online and the other is that it makes mistakes, it hallucinates. So to solve the first problem, you need to start with some kind of novel input. If you're a business owner, you're the expert in something and you likely already have a lot of data or some kind of internal knowledge base. The input we us

Will AI Replace Content Creators? No way. Algorithms favor quality and AI can help you create it faster. Start with your expertise, not generic prompts 🎯 #aicontentcreation #contentmarketing #aitools

AI content quality
content atomization
LLM recommendation visibility


re a business owner, you're the expert in something and you likely already have a lot of data or some kind of internal knowledge base. The input we use are these videos that I record while walking my dog or more often the transcript from these videos. But one of the first things we do in working as clients is identify that input and gather everything we can gathering case studies, anything you've written on the past, any kind of knowledge base and we're also gonna interview you to get all the information we can. What's so amazing about AI right now is that when you set up the workflow right, you can take a little bit of your expertise and knowledge and create hundreds of pieces of high quality content. I mean like the kind of content that people are really excited to find. This video is edited with AI. It's also been turned into a blog post, social media posts. It's also quickly becoming much easier to create videos and images from text content. Just today Google announced Nano Banana Pro, which is a better version of their already best in class image generation model. It looks like it's gonna be amazingly good at text content, infographics, presentations. I did another video about their video overviews in Notebook L M. They can take anything you've written and make it into a pretty good video. And I imagine it's gonna get a lot better in the next year. And to address the second factor that creates AI slap, you just need a good workflow with a human in the loop. Maybe eventually it'll make sense to automate this entirely, but I don't think it does today. And so yes, the world is about to be filled with AI content, much more so than it already is today. And when people go to a large language model to ask for recommendations, which they surely will, that large language mo


e so than it already is today. And when people go to a large language model to ask for recommendations, which they surely will, that large language model is gonna be searching through all that content, or at least the content that's high enough quality to be surfaced. So my advice is to start thinking about how you can make sure more of that content recommends you than your competitors.


Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. Less people created accounts because they were distracted. The grey background got more people to create accounts. There are actually times when boring marketing and boring design can be good.

Which version drove more signups? Ring tested two create-account screens. One used a boring grey background. The other used a polished video background. The video looked great. Here's where everybody was surprised... The video distracted users. Fewer people finished creating an account. The grey boring background outperformed it. Simple design made the path clearer. In critical flows, clarity beats aesthetics every time. #conversionrateoptimization #ecommerce #startups #ycombinator


If your SEO person isn't sharing stories like this with you, you need to fire them. We got penalized by Google. A few months ago, we were launching, we went all in on programmatic SEO. We created thousands of pages just using AI targeting long-tail keywords we knew our ideal users were searching for. It worked for a while, then it backfired. Google flagged our domain, pages started getting deindexed. Traffic plummeted overnight. This is what their growth looks like. They're going up and up and up, and Google hits them. Here, many of the biggest voices are recommending people scale their SEO with thousands of AI-generated pages. Google literally has a policy about this called scaled content abuse where they call out using generative AI tools. If you are not being warned, this stuff happens all the time. You are being fed lies. Learn how to scale purchase-intent SEO in a sustainable way at compactkeywords.com.

If your SEO person isn't sharing stories like this with you, you need to fire them. "We got penalized by Google.  A few months ago we were launching, we went all in on programmatic SEO.  We created thousands of pages using AI, targeting long tail keywords we knew our ideal users were searching for. It worked for a while, then it backfired.  Google flagged our domain, pages started getting deindexed, traffic plummeted overnight."  This is what their growth looks like. They're going up and up and up. Then Google hits them here.  Many of the biggest voices are recommending people scale their SEO with thousands of AI generated pages. Google literally has a policy about this called Scaled Content Abuse, where they call out using generative AI tools. If you are not being warned this stuff happens all the time, you are being fed lies. Learn how to scale purchase-intent SEO in a sustainable way at compactkeywords.com #googlepenalty #searchengineoptimization #programmaticseo #performancemarketing


LinkedIn is the 11th most clicked site in Google. Posted less than an hour ago, already showing in Google. Write detailed LinkedIn posts that demonstrate why you're an expert in your niche. Use SEO keywords terms in your niche that people search on Google. Position your keyword at the beginning of your LinkedIn post. Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including posts, make it easy for people to discover you. LinkedIn is the most insane place on the internet. Two days ago I decided to start posting more. I was at 220,000 weekly impressions. Filters off, I posted 10 to 15 times a day. Now I am at 400,000 weekly impressions. I literally went up while recording this video. If you want to learn how I treat LinkedIn, I just made this podcast about it on YouTube.

LinkedIn is the 11th most clicked site in Google. Podcast, Ep 683 of The Edward Show, “LinkedIn Is the Biggest Opportunity on the Internet Right Now”  Posts from LinkedIn will show on Google less than an hour after posting.  Write detailed LinkedIn posts that demonstrate why you're an expert in your niche.  Use SEO keywords, terms in your niche,  that people search on Google.  Position your keyword at the beginning of your LinkedIn post.  Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including  posts, make it easy for people to discover you.  LinkedIn is the most insane place on the internet.  Recently, I decided to start posting more.  I was at  220,000 weekly impressions.  Filters off I posted 10 to 15 times a day.  Now I am at 650,000 weekly impressions. Don’t neglect this channel! #linkedinmarketing #socialmediamarketing #thoughtleadership #growthhacking


A new type of spam has arrived. Google Analytics showed a spike in empty traffic. This is what the spike looks like. Visitors never completed any actions. They were 100% bots. Only you used by unfair marketers to fake the results of their work. These people are prevalent across all industries. At the end of the day, ask yourself, are the results you're seeing getting you more sales? Learn SEO that directly brings paying customers at compactkeywords.com.

A new type of spam has arrived. Google Analytics showed a spike in empty traffic. Visitors never completed any actions. They were 100% bots, only used by unfair marketers to fake the results of their work. These people are prevalent across all industries. At the end of the day, ask yourself, are the results you're seeing getting you more sales? Learn SEO that directly brings paying customers at compactkeywords.com #digitalmarketing #marketingagency #marketingconsulting #growthmarketing


This week saw the biggest leap forward in AI that we've seen since the release of ChatGPT. Google released Gemini 3, which is now easily the smartest language model and immediately added it to all their products, including Google AI Mode inside of Google Search. And then they released Nana Banana Pro, which is easily the best image generation model. I've been playing around with both and watching examples that other people have shared and it's honestly hard to wrap my mind around. This immediately changes so much about how we both work and find information. Not like it's going to change it in a year. Like it's already changed. We're just realizing how this is such a big step forward in progress that by the time we realize all the implications, there's probably gonna be another release. It's probably gonna be from Google. At this point it seems like their lead is just too big for anyone to catch them. Up until now, as a business owner, you could kind of ignore AI and still be alright. I don't think that's gonna be true much longer. If your business does any kind of white collar work, if you're doing anything on a computer, competitors that use AI are gonna start to have a huge advantage over you. But even if you do blue collar work, even if you're like a plumber, people are gonna be relying more and more on these AI models to decide whether they hire you or your competitor, there are almost certainly things being done in your organization right now by humans that could be done better, faster, and cheaper by AI. Even if that wasn't true last week, it's almost certainly true this week. People who have been saying since the release of ChatGPT that AI will never be as good as humans or that AI can only produce slop, just can't say that with a straight face anymore. Anyone sa

Do businesses need to use AI? After Google's Gemini 3 drop this week, ignoring it isn't an option anymore. Your competitors are already using it 👀 #AI #BusinessTips #AITools #TechNews #GoogleGemini

AI adoption / business operations
AI recommendations / local services


lease of ChatGPT that AI will never be as good as humans or that AI can only produce slop, just can't say that with a straight face anymore. Anyone saying that AI is just a fun toy, but it's hit a plateau just got proven wrong by Google. If you're doing any work on a computer or paying anyone to do work on a computer, you should be putting in a lot of effort figuring out how much of that work can be handled or at least assisted by AI. It's just not optional anymore. At this point, it would be like trying to do white color work without a computer. Right? If you hired someone and they're like, I don't really like to use computers. I'm just gonna use paper and pencil for everything, it wouldn't work out. And very quickly, we're heading to a future where it's gonna be the same case with AI. So, yes, it's gonna take some time. And sometimes the task is gonna take longer at first because you're using AI. And sometimes you're gonna spend hours trying to get AI to do something before realising it's just not quite there yet. But understanding what AI can do and how to best implement it into your current workflows is a superpower. And as it becomes more and more powerful, it's just gonna become less and less optional.


I'm gonna get in trouble for showing you how easy this is. Go to answerthepublic.com. You can use this for free without even registering. Put in your niche, click search. It'll give you content ideas based on what search engines care about. AI cares about social media, cares about ecom topics. It'll give you a tree broken into. People also ask. You can go down the rabbit hole to find amazing content to make. Learn more SEO just like this at compactkeywords.com

I'm going to get in trouble for showing you how easy this is. Go to Answer The Public, you can use this for free without even registering. Put in your niche, click search. It'll give you content ideas based on what search engines care about, AI cares about, social media cares about,  ecom topics. It'll give you a tree broken into People Also Ask; you can go down the rabbit hole to find amazing content to make. Learn more SEO just like this with Compact Keywords. #searchengineoptimization #generativeengineoptimization #seotips #socialmediamarketing


Most people don't know this about Google. They specifically crawl your contact page looking for information about your business. I heard this from the former head of Google Business Profile Support, but most businesses totally suck at this page. All they put on it is their name, address, phone number, and a form and they call it a day. This is a major fail. But you need to do is you need to treat your contact page like enterprises treat their location landing pages. If you want to see exactly what you should include on a high performing location landing page or contact page, Miriam Ellis just dropped the ultimate guide, including 34 elements you should include on your page. You can find the full resource for free on the White Spark website under Local SEO Guides.

Google specifically seeks out and crawls your contact page, looking f...


Here's a free tip to get more followers on social media. On Instagram, Facebook and TikTok. One of the first things that people look on your social page is your profile pic. Now, most people just have boring profile pics. And then I still wonder, well, why aren't they getting the engagement? Not only that, when people see your stories and they scroll through on Instagram, a boring profile pic just really doesn't stick out. There's a simple and easy way to make your profile pic more exciting. Go to website called P F P Maker. It's free to use. All you have to do is upload a photo of yourself. I'm gonna use this old boring grey photo that I used to use. Upload the photo and you can see that P F P Maker is gonna give me a whole variety of different options that I can make my image just stick out more. I can choose different colours, I can choose different shapes, and there's a whole lot of other things that I can look at. All I have to do is select the one that I want, save it, download it, and then upload it to Instagram, Facebook and TikTok. And just like that, my profile looks a lot more engaging and exciting. Go try it out for yourself and let me know if it works.

Social Media Profile Pictures Make a Big Difference Your profile pict...


If you're a business owner, you should be making videos like this. I'm gonna explain why and then I'll tell you exactly how to do it. Videos, by far the most effective form of marketing. Videos like this are the easiest ones to make and the most impactful. People don't connect with brands, people connect with people. You're doing it the way I'm gonna show you. You can make a video like this in less than 20 minutes, that one video can be repurposed into 10 pieces of high quality content. This is not only the best way to get customers from the video platforms like TikTok and YouTube, it's also the best way to rank in Google and be recommended by large language models. It's the only form of marketing we do at our agency, and we've consistently had more leads than we can handle. I'm hiring and training people as fast as I can, and we still have to turn down a lot of work. And these are people who already know me because they watch my video content. I don't have to try to sell them on my services. I've already built that trust. This is also the No. 1 thing we recommend each of our clients do, and the ones that do it have had good success. However, most of them still don't do it. So I'm gonna try to make this as easy as possible. I'm actually making this video primarily for my Clients, but I figured I'd share it with everyone so hopefully you find it useful as well. First of all, just to be clear, I'm talking about short form video. These are videos where you're holding your phone out in front of you, recording yourself talking. Long form horizontal videos can be effective, but short form is typically much easier and all the platforms are pushing it right now. The biggest mistake people make when they decide they're gonna start recording videos is they put way too much effort

How to Make Marketing Videos for Business in under 20 minutes. No fancy equipment. Just your phone and what you already know. Drop a 💯 if you're finally gonna start! #videomarketing #businessowner #contentcreation #marketingtips

Audience consistency / algorithm training


tforms are pushing it right now. The biggest mistake people make when they decide they're gonna start recording videos is they put way too much effort into it. I mean like 10 or 20 times as much effort as they should be putting in. And the real tragedy is that this effort actually makes their videos less effective. Nowadays, professional polished videos fall flat. What you're trying to create are real authentic videos that respect the viewer's time. So don't worry about fancy equipment or professional setting. Just pull your phone out and record wherever you are or wherever you're comfortable walking around, sitting in your car, laying in your bed. The more organic it feels, the easier it is to gain the viewers trust. And also you're busy, find a way to work this naturally into your day. I walk my dog every morning and so that's the easiest time for me to record videos. The No. 1 objection I get to creating videos though is people telling me, but TJ, I'm not like you. I can't just talk naturally into the camera for minutes on end. So first of all, yes, you can. You almost certainly already do probably already going on zoom calls or doing Facetime. You know how to talk naturally into a camera. You're just getting in your own head and the cure is to just start recording videos. Yeah, the first 10 are probably gonna be a little cringe, but eventually it'll feel natural and second, I'm not talking for minutes on end. If you look at how often my videos cut, I'm rarely talking for more than five seconds at a time. You don't need to know everything you're gonna say before you start recording. You just need to know what the next sentence is gonna be or sometimes just the next half a sentence and that's how I recommend recording these videos one phrase at a time. Give yourself p


entence is gonna be or sometimes just the next half a sentence and that's how I recommend recording these videos one phrase at a time. Give yourself plenty of time to think and then if it doesn't come out right, record it again. I often do two or three takes of a line before I get it right and now you're probably thinking, but TJ, that's gonna take forever to edit no, it's not modern video editors like the script use AI to automatically remove retakes and shorten word gaps so even with all the pauses and retakes, the average video only takes us about 10 minutes to edit. The next thing I hear is alright, we'll create the videos but you gotta tell us what to talk about and if you're a client, we absolutely Will, we'll give you a big list of topics and hook ideas, but often the best ideas come from you. My advice is the same thing I do myself. Try to think of the message that feels the most important for your audience to hear right now, something that they would actually care about where you can offer real value. Now to do this, it's important that you have an audience in mind. Some businesses have multiple audiences. I recommend picking one. If you consistently create content that's interesting to the same audience, the algorithms will get really good at showing your content to those people. However, if different pieces of content target different audiences, you'll confuse the algorithm and your videos will tend to fall flat. Common sources of inspiration are questions you were recently asked by a customer, advice you found yourself recently giving to a potential customer or a team member, something new you're doing at your business or something new in your industry. Also, don't fall into the trap of thinking that you can only use each topic once. You can and absolutely s


business or something new in your industry. Also, don't fall into the trap of thinking that you can only use each topic once. You can and absolutely should use your most important topics over and over again. Just think of your favourite creators. I bet you can think of a few things that they're always talking about and you're probably not getting sick of hearing it cause those are the most important things and every time they talk about it, they talk about it a little bit differently. Also, no one's gonna watch all of your videos. Now I wanna talk about the most important part of short form video, the hook. The hook is the first 1 to 2 seconds of the video. These are the first few sentences where the viewer is deciding if they're gonna watch the video or swipe away. It's important to understand why the hook is so important. All these video platforms care about is keeping users on the platform. So when their algorithm decides which video to show a user, it's looking for the video that is most likely to keep them engaged on the platform. The primary metric the algorithm cares about is viewer retention. How much of your video does the average person watch before swiping away? And you have to remember that right below your video are a million other videos that are perfectly tuned for this user. You only have a few seconds to convince them to watch your video. So in the seconds you need to do two things. 1, you need to assure them that this video is of interest to them. Find some way of signalling the topic of the video and 2, you need to somehow promise them some value coming at the end of the video. The goal is to make them feel like they're going to miss out if they swipe away. So there are a lot of ways to do this. For our clients, we'll recommend a bunch of hook structu


eel like they're going to miss out if they swipe away. So there are a lot of ways to do this. For our clients, we'll recommend a bunch of hook structures. That might work well for them, but I urge you, as you're watching short form content yourself, just pay attention to the first few seconds and you'll see almost every successful creator is following this hook structure by promising them some kind of value that's coming later in the video. You're creating what's called a curiosity gap. In order to keep the viewer engaged with your video, you need to have at least one open curiosity gap. So in the simplest form of this, you're going to open that curiosity gap with the hook and then you'll close it at the end of the video. If you feel like you have more to say after you close that gap, just make sure you're opening a second curiosity gap before closing the first one. And at this point, I probably scared you off. You're probably thinking, oh, never mind, this is way too hard. I don't wanna worry about all of this. Please don't let this scare you. Keep in mind that no one's doing this perfectly and most creators aren't doing it at all. More important than following the best structure is just doing it in a way that feels authentic to you and that you actually enjoy. You started this business because you wanted to help people solve a specific problem. This is just one more to help those people. Once you have your hook and you've opened your curiosity gap, the most important thing to remember is to respect the viewer's time. Your viewers will forgive you for a lot of things, but they won't forgive you for being boring. Try to pack the video with as much value as possible. And now I'm gonna ask you to forget all of that and just go record a video and just assume it's gonna be


ck the video with as much value as possible. And now I'm gonna ask you to forget all of that and just go record a video and just assume it's gonna be terrible. You don't even have to post it if you don't want to, but commit to making 10 or 20 terrible videos. The good news is if it really sucks, the algorithm is not gonna show it to anyone anyways.


Adobe is acquiring a leading SEO tool, Semrush, for $1.9 billion. The deal is expected to close in 2026. Adobe has a bunch of marketing tools. They want Semrush because it will allow their users to see how their brands appear across the web. It's possible this is just an AI hype move. The press release says, with Semrush, we're unlocking generative engine optimization for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement, conversions across the ecosystem. Here's the thing. All the top marketers are saying that GEO is really just SEO repackaged. This guy was the head of SEO at the Telegraph. 10 reasons why GEO, the AISUO acronym, is not a thing. Here's what the marketing community is saying about this announcement. That's quite a long route to ensure users can't cancel the subscription. Adobe turns everything it acquires into a steaming pile of shit. Here comes a 17 dollar cancel fee. This guy is helping people migrate to hrefs. It's a competing SEO tool. Congrats to the team. Well, time to cancel my subscription before Adobe messes the cancel membership. Dear god, no. Please, anything but this. What do you think about this acquisition? Please let us know in the comments.

Adobe is acquiring a leading SEO tool, Semrush for $1.9 billion. The deal is expected to close in 2026. Adobe has a bunch of marketing tools. They want Semrush because it will allow their users to see how their brands appear across the web. It's possible this is just an AI hype move. The press release says "With Semrush we're unlocking generative engine optimization for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement, conversions across the ecosystem." Here's the thing. All the top marketers are saying that GEO is really just SEO repackaged. This guy was the Head of SEO at the Telegraph. "10 reasons why GEO, The AI SEO acronym, is not a thing." Here's what the marketing community is saying about this announcement. That's quite a long route to ensure users can't cancel the subscription. “Adobe turns everything it acquires into a steaming pile of.” Here comes the $1,700 cancel fee.” One guy is helping people migrate to Ahrefs, it's a competing SEO tool. “Congrats to the team! Well, time to cancel my subscription before Adobe messes the cancel membership.” “Please anything but this.” What do you think about this acquisition? Please let us know in the comments. #marketingnews #searchengineoptimization #generativeengineoptimization #digitalmarketing


People have been saying for the past year SEO is dead. Adobe just bought an SEO tool for $2 billion, 77% premium. If SEO is dead, I want to know why Adobe is spending 1.9, nearly 2 billion bucks on an SEO tool. What is going on here? Actually, if you go to Google Trends, put in search engine optimization as a topic. It's the highest it's ever been all time. Is SEO dead? I'm asking you, is SEO dead?

People have been saying for the past year SEO is dead. Adobe just bought an SEO tool for two billion dollars - a 77 percent premium. If SEO is dead, I want to know why Adobe is spending $1.9, nearly two billion bucks, on an SEO tool. What is going on here? Actually, if you go to Google Trends and put in “search engine optimization” as a topic, it's the highest it's ever been all time. Is SEO dead? I'm asking you, is SEO dead? #marketingnews #searchengineoptimization #generativeengineoptimization #digitalmarketing


I can't believe that in almost 2026, I'm still having to tell people how irrelevant meta keywords are. And yes, I know that some of the website platforms still get you to put them in. I don't understand why, it's irrelevant. It actually says a lot more about how little they understand the industry that they're in. My name is Kate. SEO specialist, and I don't think I've seen meta keywords being used for any kind of ranking in well over 10 years. This is in an article from Semrush published in 2025, showing you how little they actually matter to all of the main search engines. Because it's way too easy to manipulate search engine results by listing a load of keywords that aren't actually super relevant to your content. Search engines have adapted and created more advanced algorithms to avoid that. You're also letting your competitors know what all of your target keywords are. You're listening to all of the wrong SEO advice if you think the meta keywords matter at all.

Replying to @MãQ§ôôĐ Hâ§§âÑ Do SEO meta keywords matter?   No. Meta keywords are one of the most outdated SEO features. At this point, they're an SEO myth rather than an SEO tip. And wasting time on them is 100% an SEO mistake you can avoid if you listen to anyone who actually understand modern search engine optimisation best practices. #metakeywords #onpageseo #seotips


WordPress and ChatGPT are really a match made in heaven if you're struggling with the WordPress website anything with regards to settings or design changes or you're just trying to troubleshoot ChatGPT is your best friend now I use this often I don't create websites but a lot of times me and my team have to make changes on our clients websites now this is the way that the method works all you have to do is take a screenshot on any page that you are in in WordPress and put it into chat G G P t then describe the problem that you have and chat G G P t will see what's going on in WordPress from that image see the theme that you on and a whole lot more and will help you troubleshoot take a look at this for example I'm gonna open up WordPress on the dashboard I'm gonna take a screenshot and go into ChatGPT and import that screenshot I'm gonna tell ChatGPT tell me what you can see from the screenshot straight away ChatGPT will tell us what theme we using and a whole lot more of technical details I can ask ChatGPT for example how to change the page title now just from that small screenshot ChatGPT can see what we use there and give us step by step tips there's A whole lot of other things that you can do. I've used it to help you with C s. S. I've helped me to do with other different coding, with other troubleshooting, with menus, with editing, and a whole lot of more cool stuff. Like I said, Chat, G P t and WordPress is a match made in heaven. Go try this method yourself. You'll see how amazingly well it actually works. If you like this video, follow or subscribe for more daily content like this.

Use ChatGPT to Fix Any WordPress Issue If you’re stuck on a WordPress...


If you're using Yoast instead of Rank Math for your WordPress SEO plugin, I'm judging you. My name is Kate, I'm an SEO specialist and I don't know why anybody would use Yoast when the free version of Rank Math puts it to shame. Like how the free version of Rank Math lets you create sitemaps, add schema markup, monitor 404s, and manage redirects. Yoast doesn't even offer all of those features in their paid plan. Or how Rank Math integrates with GA4 and Search Console so you can see all of your traffic and keywords from your WordPress dashboard. Yoast just point blank doesn't offer any of these. This one is actually one of my favourite Rank Math features, and Yoast doesn't even offer this in their paid plan either. Rank Math can automatically add alt text to all of your images. This is huge for image optimisation and saves you so much time. Both Rank Math and Yoast have content analysis tools that score you on your on-page optimisation. But Rank Math has something called Content AI, which guides you on how to optimise your content, and it'll even write it for you. There's also an SEO audit feature in Rank Math, so you can run content audits and technical SEO audits across your entire site. Rank Math gives you access to over 30 types of schema markup, most of that with a free version and a built-in schema builder to create your own. Whereas Yoast offers a handful of basic schema options for free. But even when you upgrade, you're still getting maybe 20 types at most. And just to be clear, if you decide to sign up to premium, with Rank Math, one licence is gonna cover every site you wanna use it on. With Yoast, there's multiple subscriptions depending on what features you want, and you have to have a licence for every site you use it on. That's just not for me.

People always ask me why I recommend Rank Math over Yoast for a WordPress SEO plugin, so here's why! ➡ More SEO features with less plugins ➡ Automate image alt text (ideal for image SEO) ➡ On-page SEO analysis & entire site SEO audits ➡ Advanced schema markup options ➡ Integration with Google Analytics & Search Console ➡ AI SEO features for content optimisation And tbh, that's not even everything you can get with @rankmathpro  #wordpressseo #seoplugins #rankmath #yoast #seo


There's over 150 million startups worldwide, with 50 million new ones launching each year. With AI coding, the barrier to building is shrinking even further. The differentiator is marketing. This course shows you how to target people looking for exactly what you offer. It uses conversion based sesiolanding pages, targeting searchers on Google and AI who are putting in exactly what you have built. But they don't know your brand. Most companies don't know how to target these high intent searchers, so they usually end up empty handed. How many times have you gone to Google not found what you were looking for? This course fixes that to get your brand in front of people who want it now. You can get the course at compactkeywords.com.

There's over 150 million startups worldwide with 50 million new ones launching each year.  With AI coding, the barrier to building is shrinking even further.  The differentiator is  marketing. Compact Keywords shows you how to target  people looking for exactly what you offer.  It uses conversion-based SEO landing pages,  targeting searchers on Google and AI  who are putting in exactly what you have built,  but they don't know your brand.  Most companies  don't know how to target these high-intent searchers, so the searchers usually end up empty handed.  How many times have you gone to Google, not found what you were looking for?  This course fixes that.  To get your brand in front of people who want it now,  you can get the course at compactkeywords.com  #searchengineoptimization #seotips #digitalmarketing #searchengineoptimizationcourse


There's been a lot of talk lately about how AI is gonna wipe out half of all entry level white collar jobs. As someone who is currently hiring and who works in, I think, the industry that's most disrupted by AI, digital marketing, I just wanna talk about my experience and how I kind of see this playing out right now. I don't think we yet know what effect AI will have on jobs, but there are no shortage of examples where AI is as good or better than the average entry level person at a given task. Graphic designers, copywriters, developers, marketing strategists. AI is already as good or better than the average entry level person in each of these fields. Now, of course it's not as good as the top people in these fields. There's still plenty of room for experts. And even more importantly, these AI can't take those jobs. You can't just fire your graphic designer and stick an AI there instead. There are still certain things you need a human to do that AI just can't yet do. Things like understanding large amounts of context and working autonomously for days on end. However, the value that a human brings to these entry level positions is less about skills and knowledge and more about taste and judgment. And that's how hiring for entry level positions has changed. For me, a few years ago, if I was looking to hire an entry level person to be in Charge of our copywriting. I wanted someone with a lot of experience doing copywriting. If I was looking to bring in a junior level person to help with graphic design, I wanted someone who had some experience doing graphic design. Now, again, I just wanna clarify, I'm talking about entry level positions. These are situations where all their work is still gonna be reviewed by me or another expert. Nowadays, when I'm hiring for these positio

What Jobs Will AI Replace in Digital Marketing - here's what I'm seeing as an agency owner actively hiring 👀 #AIjobs #marketing #careeradvice #digitalmarketing #marketingagency #businesstips #aijobsecurity

AI-assisted marketing operations
AI productivity


l positions. These are situations where all their work is still gonna be reviewed by me or another expert. Nowadays, when I'm hiring for these positions, I'm just gonna create an SOP in which the actual work is being done by an AI. So the person I'm hiring is just following the SOP, giving the task to AI, and then reviewing the AI's work. Now, when I say it like that, it makes it seem like I could just slot any human in that role, but it's really not the case. Good judgment, or in the case of creative work, good taste is incredibly important. But what's much less important is the actual skills and knowledge to do the task. So as of right now, I'm still hiring for a lot of entry level positions. I'm just not hiring people that are training for the specific task I'm giving them. And more crucially, to the point, they're able to output a lot more work than they would have a few years ago. Because of AI. However, I'm actually not hiring any less than I would have a few years ago. We're just doing a lot more work. We've at Least tripled the amount of deliverables we give our clients for the same rate. However, I know there's other agencies that are taking the other approach. The agency I left to start, this one, for example, they just stopped hiring because they realised they could do the same amount of work with fewer people. So it's very hard to predict if AI. Is gonna wipe out half of entry level white collar jobs. But what I think we can confidently predict is that the nature of entry level white collar jobs is going to change significantly. I think whatever basic skills or knowledge you've acquired is going to be much less important. And your ability to use AI tools and apply good judgment is going to become much more important.


If you're thinking of becoming a content creator and making videos like this on your phone but you're struggling and you're lacking the confidence and you need some tips, there's one guy that I think you should go follow straight away. His name is Aaron Soggy. What he does, he posts a lot of videos on social media giving you tips and techniques how to become more confident talking in front of camera. When I started out as like with everyone, I was not confident and I really struggled and I needed some pointers. I've been following him for a while and his content really has helped from what I've seen. He has got a service that you can pay him for expert coaching. I've never used it, but I'm sure the stuff must be great quality because his free content is really just out of this world. Again, like I said, if you're struggling to get in front of camera and you want to start, I would go give this guy a follow straight away because his content is really world class.

Become Better at Short Videos with a Video Strategist and Coach If yo...


Throwing a beer at my manager and so they can guess what it is. Hang on, I should get a hint, a port of domestic. I'm not telling you. Come on! Domestic, blood wiser. I love that video so much. It hooks you immediately because you know they're on day nine. She says, day nine of throwing a beer at my manager until he can guess what it is. I also wanna point out one thing about this video, which is super clever. Look at where they are filming this video right in front of Deer Island Golf. The whole time you're watching it, they're embedding Deer Island Golf into your brain. This is about impressions. When they get so many impressions for great content like that, they just become top of mind. Oh yeah, we're gonna go golfing. We should go check out Deer Island Golf. So it's just that awareness building. That's what these videos can really do for your brand. And let's see how this video did. That one I just watched has 22 million impressions. 22 million impressions is so expensive if you were doing advertising somewhere, but they're getting it for free on TikTok because they've got a smart concept and it is driving views. People wanna watch these videos. If you look at their feet, it's just full of this person who works there throwing beers at the manager and people love it. They found a trend that really worked and they just kept making that video. They know what they're doing. They know how to make that video and people love that video. So keep giving people what they want. Super smart, double down on what works. I just hope that even when he does get it right, they just keep throwing beers at him.

Small business owners need to hear this: You’re failing at social med...


So Gemini 3 has probably been released by the time you're watching this. I'm recording this four hours after the model card and benchmarks were released for Gemini 3 and I've gotta say I'm pretty excited. I've been saying for a while now that I think Google's gonna come out as the leader in the AI wars and since I'm recording this before I've been able to play around with Gemini 3, I thought it'd be fun just to kind of speculate about what that would mean. First of all, looking at the benchmarks, it does look like Gemini 3 is going to be the big leap forward that we expect it to be. Now people will rightfully criticize benchmarks. They're not a reliable indicator of performance but if the leaked benchmarks are legitimate, we can at least say that it's markedly better than Gemini 2.5, which is already a really good model, not quite as good overall as ChatGPT or Claude, but still the best in a lot of areas. So assuming Gemini 3 is a big step forward from that, I think it's safe to say it will be the most powerful model that makes sense. Google has the most resources and the most data and according to the model card for Gemini 3, it is largely been trained on the data from Google users. Now of course we could debate the ethics of that, but right now I just wanna talk about the Implications. Now right now a lot of people might be thinking, but who uses Gemini anyways? Well, actually billions of people do. They just might not know they're using it. And that's Google's biggest advantage, distribution. They're designing these models to be baked into their existing products, most importantly, Google Search. If you don't know, Gemini is what powers the AI overviews to show up at the top of search results and also Google's AI mode, which once it's good enough will almost certainl

Is Gemini now the best AI? – recorded this 4hrs after the 3.0 leak and the implications are wild 👀 google might've just won #gemini #ai #google #ainews #tech #gemini3 #gemini3.0

agentic AI workflows
Google AI Mode visibility


ni is what powers the AI overviews to show up at the top of search results and also Google's AI mode, which once it's good enough will almost certainly replace traditional search results. And that's probably the biggest reason to be paying attention to this rollout. We could be moving into a world very quickly where you care more about what Gemini recommends than Google search. Now of course, Gemini is using Google search under the hood, but it searches very differently than humans do and understanding that difference is going to be the key once Google's AI mode takes over traditional search results. So we'll have to wait and see if Gemini 3 is actually powerful enough to replace traditional search results from the model card. We also know that Google's main focus is on agnostic use. This is no secret. Google has been putting in a lot of emphasis on agents in agentic use, both in creating agents and giving users the tools to create their own agents. I actually think Google already has the best tools for creating agents. So Gemini getting significantly smarter would be a big push forward for Us using agents in our work, I think it's likely that a lot of tasks now that we just can't outsource the AI will be unlocked by a significantly smarter model. Well, to see if that model is Gemini, monarch also hinted at something called Google Anti gravity. Maybe by the time you're watching this, you know what that is. But I'm very curious. I like to think that Google has actually invented anti gravity and Gemini 3 is just so impressive that it's just a footnote.