I don't care how somebody got in touch with you, and if it was measurable. I don't care if they saw your magnet stuck to your neighbor's fridge and then they called you from the magnet. Like, hey, maybe you have a call tracking number in there, great if you do, totally okay if you don't. I don't really care. I just care that they call you. That's it. Or they email you, or they fill out your form. I don't care. So first off, you need to make it as easy as possible for people to get in touch with you in the method in which they want to get in touch with you with. So I'm going to say here, Leadferno, for example, I'm sure a friend of the white spark podcast, a tool that we use as well, and this is where you can have someone text you through your website. Every single website we've added Leadferno to has seen an increase in lead volume. It has never been a net negative. It is another way for people to get in touch with you, which brings me to stop making people do the thing that you want them to do. So if you love talking to people on the phone, good for you. Other people don't like talking on the phone. Let them text you. Let them email you. Let them fill out a form. Just give people as many options as possible to get in touch with you. And I think that as a small business owner, as an owner of franchises, wherever situation you're in, if you are giving any barrier at all to getting people in touch with you, you are giving business away. I love it. There we go. That's okay. The grant is over.

I was sick for the recording of today’s episode of The Whitespark Loc...


Search traffic usually takes months. This strategy shortens the timeline drastically. Go to Google Search Console. This is Google's own tool for seeing what you show up for on Google. Click performance, then search results under queries. See what you're already ranking for. Click pages to see which pages are ranking. Take terms that are over position 6. Add the terms to your existing content to rank higher on Google. Learn how to identify the keywords that actually bring customers at compactkeywords.com.

Raising search traffic usually takes months.  This strategy shortens the timeline drastically.  Go to Google Search Console. This is Google's own tool for seeing what you show up for on Google. Click performance, then search results. Under queries see what you're already ranking for.  Click pages to see which pages are ranking.  Take terms that are over position six. Add the terms to your existing content to rank higher on Google. Learn how to identify the keywords that actually bring customers at compactkeywords.com #seotips #searchengineoptimization #digitalmarketing #marketingstrategy


The other day, Canva launched this brand new tool called affinity. And with this, they are going full blast against Adobe. Now with affinity, they plan to go after Adobe's three most popular tools, Photoshop, Illustrator and in design. Now the big thing about affinity and why it's such a massive news, Zac Canvas said this is free and it's gonna be free forever. Now I'm not a designer, but I've spoken to a lot of designers locally and overseas and they told me they are definitely gonna make the move to affinity. If you're a designer, please let me know your comments below.

Canva Affinity is going after Adobe Canva’s new Affinity suite is tar...


do this before you spend any time or money on SEO. So search engines have an index If your pages aren't in those indexes, they're never gonna show up. Here's how you can check. I'm gonna show you how to do this for Google and Bing, which is where ChatGPT gets their search results from. Type in site:yourdomain.com All of the pages listed here are in their indexes. Any pages missing from either Google or Bing can be fixed. For Google you need Google Search Console. For Bing, you need Bing's Webmaster Tools. Bing completely ripped off Google and how this works so you can follow exactly the same method for both of them. Go to URL Inspection and enter the of a page that isn't showing. Google gives you really limited data here, whereas Bing will give you a little bit more to go on. A lot of the time you can just click request indexing and get the page indexed. If this hasn't worked and they're still not indexing the page, let me know the reason why in the comments.

If you're trying to get your website ranking on ChatGPT and Google but your website isn’t ranking on Google or ChatGPT, check this first 🔍 Too many people waste time or money on SEO without realising their pages aren't indexed on Google or Bing. And if they’re not indexed, they’re just not going to rank, no matter how much AI SEO you do or how many SEO tutorials you follow. Here’s how to check if your website pages are in Bing & Google's index and ways you can fix it if they're not. #GoogleSEO #ChatGPTSEO #AISEO #websiteSEO #AIsearch


An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. People are wondering if the ROI is there for spending money on AI visibility tracking tools. This AI founder just shut down his startup. He had an AI visibility tracking tool. After analyzing hundreds of AI responses, the pattern was clear. AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals. Even Andreessen Horowitz is giving into the hype. How? Generative engine optimization GEO rewrites the rules of search. Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the US. Traditional search makes up 10.29%. Be careful about giving into hype.

An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. "People are wondering if the ROI is there for spending money on AI visibility tracking tools." This AI founder just shut down his startup. He had an AI visibility tracking tool. "After analyzing hundreds of AI responses, the pattern was clear, AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals." Even Andreessen Horowitz is giving into the hype. "How Generative Engine Optimization, GEO, Rewrites the Rules of Search." Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the U.S.  Traditional search makes up  10.29%.  Be careful about giving into hype. #generativeengineoptimization #searchengineoptimization #digitalmarketing #seotips


Google can't tell if the content on your website is high quality. ChatGPT isn't even trying. I wanna talk about the state of search algorithms today, how it might change in the near future, and what really matters when you're creating content to show up in these algorithms. So Google is at least attempting to figure out if the content on your website is high quality, but they're not doing that by reading your content. That would be way too expensive. Primary method they use is user behaviour. Now there's a lot of debate in the SEO community as to what user behaviour Google considers. I think the only example we can confirm is pogo sticking. This is when someone does a search in Google, clicks on your website, and then goes back to the Google search results page and clicks on a different website. That is a strong negative signal for your content. They might also be using Chrome data to determine if visitors are satisfied with your content. That's up for debate. But there's no evidence that they're using something like a large language model to actually read the content on your website and determine if it's high quality. Outside of whatever user behaviour data they are using, they're trying to determine if the content is relevant and if you're an authoritative, trustworthy source, large language models like ChatGPT aren't concerning themselves with the quality of your content at all. They're just using A search tool and their recommendations are based on how prevalent you are in the results of that tool now there are of course other reasons to care about the quality of the content on your website. Your brand does have a reputation after all and high quality website tends to get shared and linked to more often which are factors for ranking in these algorithms but if your p

Google can't read your content to judge quality. Here's what they actually measure instead 👀 #SEO #ContentMarketing #Google #DigitalMarketing #GoogleAlgorithm

content quality / ranking contradiction
on-page SEO / buyer-intent terms


tation after all and high quality website tends to get shared and linked to more often which are factors for ranking in these algorithms but if your primary goal is to increase the traffic you're getting from Google and ChatGPT it's important that you know where you're gonna have the biggest impact. First and foremost, you need to be smart about picking which terms you're trying to show up for you Wanna identify terms that people are actually searching for before they buy your product or service where you could be feasibly considered as the best result. Next, you need to make sure that term is in the URL, slug, meta title and H1 or title of the page but in terms of content quality, the only thing that Google's really trying to measure and can currently measure with any kind of accuracy is how well you satisfy the searcher's intent consider what information this searcher is looking to obtain or what action they want to take after performing this search. Make sure your page is making it as convenient as possible for that person to get the information or take that action. You want to prevent at all cost the searcher from returning to the search results to look at another page. Now like I said, all this could change in the next few years. Elon Musk was just on the all in podcast talking about how grok, Twitter X's large language model is going to start reading the top 10 million tweets every day with the goal of eventually reading all 100 million tweets that are posted every single day. Now it's hard to say if it would ever make financial sense for Google to use a large language model to read all the content they currently index. However, if the models continue to get 90% cheaper year over year, eventually it might. So in short, right now content quality is not a ranking fa


ex. However, if the models continue to get 90% cheaper year over year, eventually it might. So in short, right now content quality is not a ranking factor, but you should still create high quality content. Your users will appreciate it and maybe someday the algorithm will too.


OpenAI and PayPal have teamed up to offer instant checkout and agentic commerce inside of ChatGPT. Now, this is massive news for a few reasons. The first reason is that there are millions and millions of people that use PayPal. Soon they'll be able to check out part of ChatGPT straight away without leaving the platform. The second thing is that PayPal are going to connect their network of global merchants inside of ChatGPT and make them more discoverable. This just shows you how important ChatGPT is and how it's going to be impacting everyone's lives. If your website or your product is not discoverable on ChatGPT, you are going to be left behind. You have to start investing in AI SEO to make sure that your website is discoverable inside of ChatGPT and the other AI models.

OpenAI and PayPal Bring Instant Checkout to ChatGPT 💰💰 OpenAI and Pay...


If you want to get recommended by ChatGPT or Google's AI mode, one of the most important factors is showing up in listicles. These are pages like 10 best blank in your city or 10 best blank in your industry. I wanna talk about the easiest way to get mentioned in the listicles that matter. Because that's the thing. There are hundreds of listicles that are relevant to your business, but only a small percentage of those are being cited. Most of the time someone asks about your product or service. So let me break it down. There's really two ways that these listicles come into the world. One is that someone actually writes the listicle and puts it to their blog or maybe AI writes it. It doesn't matter. However, most listicles are generated algorithmically by a directory website. These are directories like Yelp or clutch or if you're a lawyer, Justia. We've been tracking what websites ChatGPT and Google's AI sites across 30 different industries. And 90% of the time there's one directory that AI is obsessed with, but it's different for every industry. And what's important to understand is that even though the AI is looking at dozens of listicles from this website, they're all generated from the same algorithm. So if you know how the algorithm works, you can improve your ranking in all the directories simultaneously. So in about half of these directories, it's just reviews. It's either your total number of reviews or more often how many reviews you received recently. So we had one client that just had to get 3 extra reviews on clutch and was immediately being recommended by ChatGPT. The other half of directories have some different algorithm, for example, and Justia rankings are mostly determined by how many questions you answered on their website. Justia also, along with other

The secret to ranking in ChatGPT? One directory website per industry. We tracked 30 industries - here's what we found 👇 #ChatGPT #SEO #BusinessTips #AISearch #Marketing

directories / AI visibility
directory rankings / paid placement
listicles / AI recommendations


t algorithm, for example, and Justia rankings are mostly determined by how many questions you answered on their website. Justia also, along with other directories, will let you pay for premium listings, which automatically put you at the top of the rankings. So I recommend using a tool we use Peak Dot AI, determine what that one directory is that ChatGPT loves in your industry and figure out how to start climbing the rankings.


This founder shut down his AI company because he realized AI SEO is just normal SEO. I launched lorelight, a Geo generative engine optimization platform. But then I realized something that probably should have been obvious from the start. There's no such thing as a Geo strategy. Here's what actually gets brand mentions in AI responses. Quality content, seasons in authoritative publications, strong reputation, genuine expertise. Sound familiar? It's the same stuff that's always worked for SEO, PR and brand building. This epiphany was so big for this founder, he shut down his startup. This course shows you how to get paying customers, users, and warm leads with conversion-based SEO landing pages. Because it's great SEO, the landing pages get recommended by AI a lot. Here's CoStar saying SEO remains the foundation of getting covered in AI. Hit the course at compactkeywords.com.

This founder shut down his AI company because he realized AI SEO is just normal SEO. “I launched Lorelight, a GEO - generative engine optimization - platform. But then I realized something that probably should have been obvious from the start. There's no such thing as a GEO strategy. Here's what actually gets brand mentions in AI responses. Quality content, mentions in authoritative publications, strong reputation, genuine expertise. Sound familiar? It is the same stuff that's always worked for SEO, PR, and brand building.” This epiphany was so big for this founder, he shut down his startup. This course shows you how to get paying customers, users, and warm leads with conversion based SEO landing pages.  Because it's great SEO, the landing pages get recommended by AI a lot. Here's CoStar saying SEO remains the foundation of getting covered in AI. Get the course at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seotips


No, no, no, no, no, no, no, no, no, no, no, that's a wait, that's a wait. There's a way to get ourselves out now! So if you can put me in the meal, I'm gonna go out in here and play Fortnite, okay? What do you need? What the f***? All I do is clean up after you. I'm tired.

Come on, ChatGPT


It's Halloween. Scare an SEO with a single phrase. If you want to learn SEO things to avoid, pay attention. Site migration completed, but we didn't tell the SEO team. Fun fact when Twitter migrated to X, they put in 3:02 redirects instead of 3:01 redirects, which didn't transfer any link juice. They lost billions of clicks because of this. If you're doing a site migration, talk to an SEO. We went on a major disavow spree. Google has this thing called the disavow tool. 99% of the time it's used, it ends up in dramatically lost Google rankings and lost organic traffic. Everyone uses it incorrectly. Literally Google says step 0 decide if this is necessary. Helpful content update this is indeed a scary one. This was caused by Google's helpful content update. Every content site I can think of has been obliterated. This update took out a lot of websites. No index tag on the whole site. Believe it or not, some people just told Google to not index their entire site by accident.

If you want to learn SEO things to avoid, pay attention. “Site migration completed, but we didn't tell the SEO team.” Fun fact, when Twitter migrated to X, they put in 302 redirects instead of 301 redirects, which didn't transfer any link juice. They lost billions of clicks because of this. If you're doing a site migration, talk to an SEO.  “We went on a major disavow spree.” Google has this thing called the disavow tool.  99% of the time it's used it ends up in dramatically lost Google rankings and lost organic traffic. Everyone uses it incorrectly.  Literally, Google says “Step zero, decide if this is necessary. “ “Helpful content update.” This is indeed a scary one.  This was caused by Google's helpful content update: “Every content site I can think of has been obliterated.”  This update took out a lot of websites. “Noindex tag on the whole site.” Believe it or not, some people just told Google to not index their entire site by accident. #seotips #searchengineoptimization #digitalmarketing #answerengineoptimization

disavow / risk-avoid
indexation / risk-avoid
site migration / risk-avoid


If you have a website that's at least a year old and you have over 100 pages, you are almost certainly sitting on an SEO goldmine. Anytime we start doing SEO for a website like this, the first thing we do is go into Google Search Console. This is a free tool provided by Google that shows you what terms you're showing up for and which pages people clicked on. And the first thing I like to do is sort by impressions. So this will show you what terms people are typing into Google before your website shows up in the search results, whether or not they click on it. I like to think of impressions as opportunities. It might not be actual traffic to your website, but it's showing you that you could get traffic from those terms if you were ranking a little bit better for each of those terms if it's relevant to your business. First determine if you're already using it in an existing heading tag. If not, simply adding it to an existing heading or the H1 of a new page is probably enough to start getting traffic. If you are already using those terms in an existing heading, try refreshing that page. Optimize your heading tag, use formatting like bullet points and tables, add some relevant data points, facts, statistics, and consider adding the current year to the title. Just don't change the URL. Then submit the page to Google Search Console to make Google, crawl the page and check back in three weeks. See if traffic's picked up.

Your old website pages are an SEO gold mine 💰 Here's how to find hidden traffic in Google Search Console #SEO #GoogleSearchConsole #WebsiteTraffic


If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of them. A good SEO agency is worth a lot more than $500 a month. I'm talking about a specific type of agency, if you can call it that, that only manages your Google Business profile. The problem is that even though your Google Business profile is very important, there's only so much you can do on the Google Business profile itself to improve your rankings. So I wanna talk about what actually matters for rankings on your Google Business profile and what's actually worth doing on a monthly basis. In terms of ranking, there are four things that matter a lot and then about a dozen other things that make a tiny difference. So let's talk about the four that really matter. The first is your location. You're gonna rank a lot better in a proximity around where you verified the business, whether or not you show the address. The second is the title of the profile. This should be your legal business name, but if you're able to get common search terms into the title, you will rank higher. When people are searching for those terms. The third is your primary category. Additional categories also matter, but primary category really matters. And the fourth is reviews. But it's not so much the total reviews that matter, but the frequency of reviews. Think how many reviews you've gotten in the last month. For some businesses like home remodeling, one review a month is plenty. For something like a restaurant, you should be trying to get mult

Why I tell clients NOT to pay $500 a month for Google Business profile management 👀 These 4 factors actually matter #LocalSEO #SmallBusiness #SEOTips

Google posts / local SEO
local SEO / Google Business Profile
local SEO / monthly GBP work
local SEO / risk-avoid


last month. For some businesses like home remodeling, one review a month is plenty. For something like a restaurant, you should be trying to get multiple reviews every day. Now again, there are other things like services and business hours to impact ranking, but those are the four big ones. And at this point you might be saying, but TJ, my competitor has less reviews than me and is in the same primary category. Why are they outranking me? If it can't be explained by one of those four things, it's probably not something on your Google Business profile. In most cases, your competitor is just a more well-known brand, which means more people are searching for them, interacting with their websites, talking about them online, linking to them. All those signals are also important for ranking in Google. And there are dozens of effective strategies for improving those signals, but very little of that work is actually done on your Google Business profile. So obviously I don't have enough time to go over all facets of an effective SEO campaign. The point I'm making is just that an effective local SEO campaign involves a lot more than just your Google Business profile. That is the place you should start. In addition to making sure those four factors are optimized, you should completely fill out your Google Business profile. And there are a few things worth doing on a monthly basis, just not $500 worth. You should be posting new images that can impact ranking. You should be asking for reviews, of course. You should be checking for competitors who are cheating with fake listings or by shoving a bunch of search terms in their name and edit their profiles. This is remarkably easy to do and your competitor doesn't even know that you did it. You should check Stirling Skies website to se


dit their profiles. This is remarkably easy to do and your competitor doesn't even know that you did it. You should check Stirling Skies website to see if Google introduced any new categories this month that you might want to add to your listing. And if you have any offers, promotions or messages you want to share with your audience, you should make a Google post about it the same way you might share it in your email newsletter. Now, despite what these local SEO companies will tell you, charging $500 a month posts do not impact ranking. This is just a bulletin board for you to share messages with people who are already searching for your company by name.


USA Today publisher Gannett said they blocked 75 million AI bots, 70 million from OpenAI. Their CEO said they want to stay in Google's blue links but not in AI overviews and it said there's not meaningful traffic coming from AI search. LendingTree said the same. AI referral traffic is way lower than SEO, but and this is a big one, LendingTree said from a conversion perspective, it's night and day when you get traffic from LLMs or AI overviews. It's a 4 to 5 times conversion rate. This course shows how to make conversion-based landing pages optimized for AI and for Google's blue links. Get the course at compactkeywords.com.

USA Today publisher Gannett said they "blocked 75 million AI bots" -  “around 70M from OpenAI.” Their CEO wants to stay in Google's "blue links", but not in AI Overviews. Gannett said “there’s not meaningful traffic coming from AI search.” LendingTree said the same - “AI referral traffic is way lower than SEO.” BUT and this is a big one - LendingTree said “from a conversion perspective, it’s night and day when you get traffic from LLMs or AI Overviews. It’s a 4-5x conversion rate.” This course shows how to make conversion based landing pages optimized for AI and for google’s 10 blue links - get the course at compactkeywords.com. #searchengineoptimization #generativeengineoptimization #seotips #answerengineoptimization


If you're under 25 and you haven't cracked your first million yet, you need to watch this.

Throwback to this incredible piece of advice (featuring last year’s H...


You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to prioritize getting case studies for my clients. While this advice might not apply to every business, I do think it applies to most of them. Now, case studies have always been nice for conversion rate. If you're already driving traffic to a page, adding a case study can be a great way to close the deal. And case studies have always made great social media content, and they still do. But case studies have never been great at driving traffic from search engines like Google. And this primarily because no one searches for case studies. Now, I know some SEOs have had success with taking a case study and optimizing it for another term. Like you might make a page called bathroom remodel in Tampa and it's really just a case study about a bathroom remodel you did in Tampa. But in my experience, they never really performed any better than just a page created for that search term. So let's talk about the two things I've seen in the last six months that have changed my mind. One is that large language models love case studies. If you go to ChatGPT or Google's AI mode and you ask for recommendations for a specific product or service, often one of the first things it'll do is search for case studies. If you have case studies on your website and your competitor doesn't, you'll win that recommendation by default. And the second is that Google's getting a lot better at ranking content that shares personal experience and true expertise. This is

After 16 years doing SEO, I finally get why case studies matter. ChatGPT searches for them when recommending businesses. Do you have any? #SEO #BusinessTips #CaseStudies #AISearch #Marketing

case studies / AI recommendations
expertise / content quality


ation by default. And the second is that Google's getting a lot better at ranking content that shares personal experience and true expertise. This is something I've been trying to do for years, but only recently have I really seen it working. Weaving relevant case studies into your existing content allows you to write from a position of expertise and authority. And while I don't have any research to back this point up, anecdotally it does seem to be ranking much better.


If you're running Google search ads and you want to improve the quality and stop getting junk leads, here's the No. 1 setting that you have to change in your network settings. For whatever the reason is, Google suggests that you have search partners and the display network searched on. These two settings, when turned on, will absolutely kill your campaign. I guarantee it. There are studies and I've seen it with hundreds and hundreds of examples. What you have to do now in your Google Ads campaign is go to the network settings in your campaign settings. Then if include Search Network Partners and include Display Network is switched on, go and untick them straight away and press save. This will make sure that your Google Search Ads only show up when people are searching in Google. They're not gonna come up on random partner sites, on random websites that you have no control over. Go and change your settings now and you will get much better quality leads for your Google search ads.

How to Get Better Quality Leads from Google Ads If your Google Ads ar...


Public companies are thinking deep on AI SEO. Wayfair we are using generative AI to put suppliers products in front of more customers. They've used LLMs to scale, scale and optimize SEO page titles, which has actually helped them with SEO in traditional Google search. Booking.com says they're still growing in traditional Google search. Travel clicks that are coming to us from traditional search are still going up year over year. Says it could change, but it's still an important data point. Poster SEO remains the foundation of answer engine optimization and generative engine optimization. If you don't know what these things mean, it means doing SEO for LLMs. CoStar is saying SEO is the foundation of getting visibility in LLMs. Today. Generative engine optimization is sub 1% of top-of-funnel acquisition. They predict it will become a bigger top-of-funnel traffic feed. I made an entire course about how to do SEO that actually gets customers. You're not creating blog posts, you're creating bottom-of-funnel SEO landing pages. Conversion-based landing pages works really, really well with AI. It's at compactkeywords.com.

Public companies are thinking deep on AI SEO. Wayfair, “We are using generative AI to put suppliers products in front of more customers.” They've used LLMs to scale and optimize SEO page titles, which has actually helped them with SEO  in traditional Google Search.  Booking says they're still growing in traditional Google Search. “Travel clicks that are coming to us from traditional Search are still going up year over year.” Says it could change, but it's still an important data point. CoStar, “SEO  remains the foundation of answer engine optimization and generative engine optimization.” If you don't know what these things mean, it means doing SEO for LLMs.  CoStar is saying “SEO is the foundation of getting visibility in LLMs.” “Today generative engine optimization is sub 1% of top of funnel acquisition,” they predict it will become a bigger top of funnel traffic feed.  I made an entire course about how to do SEO that actually gets customers. You're not creating blog posts, you're creating bottom of funnel SEO landing pages, conversion based landing pages.  Works really well with AI. It's  at Compact Keywords. #generativeengineoptimization #searchengineoptimization #answerengineoptimization #digitalmarketing

AI-assisted SEO at scale
SEO foundation for GEO/AEO


I don't know about you, but this is gonna save me a ton of browser tabs and time. WP Rocket have just dropped a game-changing update that completely eliminates the need to check your site speed. In another tool, with Rocket Insights, you can see your page speed scores, access performance reports, optimise problem areas and retest so you can see instantly if your changes have improved your speed scores. You can also set these tests up to run on a schedule, so you can spot any performance drops before they impact your SEO. And all you need to do is check in the next time you log into your site.

A total game changer for WordPress speed optimisation from WP Rocket! With their new Rocket Insights feature, you can check your website speed, set up regular speed checks so you can catch anything before it becomes an SEO issue AND carry out your speed optimisation right from your WordPress dashboard. 🚀 #speedoptimisation #searchengineoptimisation #wordpressseo #wprocket


So aayaal just announced a partnership with ChatGaT. Agentic Commerce has officially begun. It looks like very soon people will be able to buy products directly through ChatGaT because of this integration. So a few weeks ago, OpenAI announced Agentic Commerce arotocol, which is a new protocol that allows any e-commerce platform to connect directly with ChatGaT and around that same time, they also announced a partnership with Shopify. But this new integration with aayaal looks like it'll make it easy for anyone who has integrated their catalog with aayaal to start selling their products on ChatGaT. So if you have any kind of e-commerce business, I highly recommend you go to aayaal dot AI slash agentic Commerce and join the wait list. According to their press release, as long as your product catalogue is integrated with aayaal, you will automatically be able to show up in ChatGaT. Now it looks like early on there's gonna be some huge opportunities for e-commerce businesses here. Essentially, as you're using ChatGaT, whenever it senses that you might be interested in a product, it'll perform searches on your behalf and show you products that you might be interested in, except instead of using an existing search engine, it's going to be searching through its own merchant catalogue which will be coming through its partners like Shopify and aayaal. And based on what we've seen, so far from ChatGaT search capabilities, it's gonna be much less sophisticated than search engines like Google, meaning that the products that it chooses to recommend will probably be mostly or maybe even entirely based on the information that you yourself give it, things like the title, product description and reviews on your own website. So if you haven't already, make sure you've optimized your prod

PayPal + ChatGPT just changed e-commerce 🤯 Here's how to prepare your store before everyone else catches on. Link in bio! #AgenticCommerce #EcommerceTips #ChatGPT #SmallBiz

Agentic commerce
Ecommerce product optimization
Product titles


f give it, things like the title, product description and reviews on your own website. So if you haven't already, make sure you've optimized your product's titles. Typically this is going to mean having very long titles to include all the different terms people might use when they're looking for this product. Fill in your product description with any specs or features that are relevant to the product and do whatever you can to drive reviews to your most important products. Now as we're learning with AI search in general, large language models use search engines very differently than humans do. And so there's still gonna be a lot to learn around how to show up in agnostic commerce. But for now, just make sure your catalog is integrated with a ChatGaT partner like Shopify or aayaal. Join the aayaal waiting list and make sure your product listings are optimized for search.


If you have negative reviews on your Google Business Profile, don't embed your map into a website. A lot of people don't realise what they're doing, but this what happens and I see it over and over again. As we know, one of the biggest factors that people will choose or not choose to go with your business is Google Reviews. The reason is, again, people take Google Reviews very seriously. Now for whatever the reason is, some companies have more negative reviews than positive. There could be a number of reasons for it. Possibly they in a certain business that people just don't like them or they just haven't been actively working on their positive reviews. For whatever the reason is, they have negative reviews on their Google Business Profile. Now what a lot of people do on their contact page, on their websites, they embed their map straight away so people can see where they are. But what a lot of people don't realise is that they also are embedding those negative Google reviews. Now take a look at this, for example. I don't know who these guys are and I just came across the website. Now the website is quite cool and it's quite nice and it's giving you a whole pitch. And let's say I'm ready to buy and I go into their contact page, Bang, I see those negative reviews. And like I said, you're almost scoring your own goal as they about to make That conversion you say, by the way, people don't really like us and obviously people are not going to convert. You can see the issue over here. If you have negative reviews on your Google Business Profile, don't embed your map into your website. But obviously the most important thing is up your service game or get more Google reviews. Once you get better Google reviews, you can then embed that into a website and people can trust you mor

Don’t Embed Your Google Business Profile If It Has Negative Reviews W...


your service game or get more Google reviews. Once you get better Google reviews, you can then embed that into a website and people can trust you more and hopefully going to get more conversions. If you like this video, give us a follow and share it with your friends.


This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. These are called dragon teeth. Here we have troll bats. Secret Treasury. Carrots are orange rockets. These are clowns. Noses. Seems silly, but sales increased by 151%. Creativity is the last unfair advantage we're legally allowed to take over the competition. Shout out to Harry's newsletter for this share. Ask yourself what little creative things like this you can do to stand out.

This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. Carrots became Orange Rockets. Zucchini became Troll Bats. Sales increased by 151%. “Creativity is the last unfair advantage we're legally allowed to take over our competitors” - Bill Bernbach Shout out to Harry's Newsletter for this share. Ask yourself what little creative things like this you can do to stand out. #copywriting #marketing #ecommerce #guerillamarketing


This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it. Start with keyword research. You're looking for medium- to long-tail keywords. The goal with this is to find niche keywords because they're easier to rank for and they normally have a lower keyword difficulty score. Then you can start working on your on-page optimisation. Each keyword you found should only be targeted by one page on your website. These are the places you should include it on that page. Your meta title, which is the most important SEO element on the page. Your heading 1 (H1) which should be the first bit of text on the page. Your page's URL, your image names and alt text, in other written text on the page. You wanna have at least 1x Heading 2 (H2) Really, I'd expect you to have at least 2 or 3 of these, maybe even some Heading 3 (H3) and 4 (H4) For any content SEO, you're just gonna rinse and repeat this formula. Technical SEO. Do not skip this. If you changed any page URLs in your on-page optimisation, you're gonna need to make sure you redirect the old ones to avoid any broken links. You also need to submit your sitemap on Google Search Console. For bonus points, check your site speed in PageSpeed Insights. This can affect your site's engagement rate. Off-page SEO. A lot of this work is around link building and social signals. Make sure your business has social profiles on all of the main platforms. Set up your Google My Business. Submit your Google My Business URL and website URL to all of the local and national directories. The bulk of your link

If I was starting a new website today, this is the exact SEO / AI SEO step by step process I would follow to rank on Google and AI search results. From keyword research to on-page SEO, technical SEO,  link building and off-page SEO, this website SEO for beginners tutorial covers how to rank on ChatGPT search results, Google, Bing and all the other search engines. Basically, the website SEO strategy you need right now to get results.  #googleseo #aiseo #aeo #googlesearch #digitalmarketing

new-site SEO / keyword research
on-page SEO / keyword placement
technical/off-page SEO baseline


Set up your Google My Business. Submit your Google My Business URL and website URL to all of the local and national directories. The bulk of your link building is gonna be around digital PR campaigns. Check out my link building videos for more on this. These are the tasks that you should be doing every month. Publishing content that targets new searches. Link building with digital PR. Checking your rankings, traffic, and conversions to make sure it's all working.


These are the leading factors that will help your brand get on top of the AI overviews in Google search. If you haven't seen banner, AI overviews are taken over most searches in Google. When you look for something on Google, the AI overviews come up there straight away and they give you a whole lot of information on the bottom and on the side. Now why this is important is No. 1, people can get the information there straight away without necessarily going to websites. This second thing is that in a lot of times the AI overviews come up on top of the Google search ads and also they come on top of the organic results. Now recently H s did a massive study and it was a huge eye opener to see the top factors that affect the AI overviews. No.1, the factor that had the biggest impact on AI overviews was branded web mentions. Now this is hugely important to know and you have to understand this. In traditional SEO and in the past, a branded web mention or your brand being mentioned anywhere without it being hyperlinked played little impact in affecting your SEO. But now in the age of AI, your name being mentioned online doesn't have to be hyperlinking to have an huge impact on your brand being found on AI overviews. And in LLM models like Chat G, B, t and Perplexity. Now what this means is having your brand mentioned out there in the world is hugely important. You have to make sure that your brand is mentioned all over social media with regards to articles, places like Reddit and Cora. Your brand has to be mentioned. Even if it's not linked, you are still going to get a massive impact. Then the next factor is closely related to traditional SEO, our domain rating and the number of quality backlinks. There's a lot of other factors there as well. There's brand traffic, number of bac

Google AI Overview Brand Visibility Factors A new study from Ahrefs a...


itional SEO, our domain rating and the number of quality backlinks. There's a lot of other factors there as well. There's brand traffic, number of backlinks, but obviously this does mean quality as well. How much ad traffic, which is obviously a big part, and also how much you spending actually on your ad costs as well. As we've mentioned, AI overviews are the big thing on Google now and you have to be on top of it if you want to be relevant in this new age.


This new free tool is a million times better than Google Alerts. You put in your name, it shows you all these places that you're in. I was in MSN. I didn't even know that I was in MSN. Oh, it's because I went on Chris Kramer's podcast. But I wouldn't have found this mention without this tool. Use it especially for social listening. See what conversations you're mentioned in, comment on them. I have this CMO on my podcast who literally hired two people full time to do just social listening. The tool is alertmouse. It comes from Rand Fishkin. Rand Fishkin is a legend in digital marketing, founder of Moz Sparktoro. Free way to see your online mentions. A million times better than Google Alerts.

This new free tool is a million times better than Google Alerts. You put in your name, it shows you all these places that you're in.  I was in MSN. I didn't even know that I was in MSN. And I wouldn't have found this mention without this tool. Use it especially for social listening, see what conversations you're mentioned in and comment on them. I had the CMO of Originality AI on my podcast who literally hired two people full-time to do just social listening. The tool is Alertmouse. It comes from Rand Fishkin. Rand Fishkin is a legend in digital marketing.  Founder of Moz, SparkToro. Free way to see your online mentions. A million times better than Google Alerts. #martech #sociallistening #publicrelations #digitalmarketing


Claire and I have been busy at a conference, so we've not been too up on the latest in local search. But fortunately, we have some very bright people here to give you some excellent takeaways and tips from their talks. Mm hmm. So watch this now. The main takeaway may be the fact that you need to do the geogrids to scan your competitors, monitor their reviews and see how many recent reviews they got. So you can set a sensible target for yourself against whoever is in your local options. A lot of businesses overlook posting on their Google and Apple Maps profiles. Mm hmm. But it's actually such a good strategy, even if you're sharing updates, promotions, anything. Not only does it like engage with customers more who are looking for those businesses, but it also kind of tells AI that, you know, your business is active, it's speaking to customers. Educate yourself, always be learning. Join networking groups and communities and leverage that peer network of people at the same level of your career and also people ahead of you that you can ask for help and get some mentoring and coaching. Build your own personal brand so that at your current job, you're more valuable and you provide value and they see that and you'll get bigger and better things. You don't need to necessarily build trust specifically for your brand. Show up as yourself and help the folks that and the audience that, you know, would be interested in your brand. And that's kind of the key to making sure that you can build real person to person trust because trust is passed mostly from person to person. All right, so let's close it up. OK, goodbye. We love you. No, like.

Big moment: our first-ever in-person Local Update, recorded live at @...


If you love creating images and AI art, here's a great website that I find. It's called Banana Prompts and it's totally free. The website is an open gallery where people are sharing their prompts. Take a look how simple it actually is. I'm gonna go into the website and just look for a prompt that talks to me. I'm gonna copy that prompt, then I'm gonna go onto Gemini, I'm gonna use Nano Banana. I'm gonna upload a plain image of myself and then I'm gonna copy that prompt. Bang. Take a look how cool this is. I'm gonna do it a few times over with just some of the prompts that I've seen on banana prompts and again and again you can see the cool images that I've made. Go check out banana prompts yourself and let me know how it works for you.

Banana Prompts — AI Image and Video Inspiration Banana Prompts is an ...


If your website isn't showing up on Google, ChatGPT, or any other search engine, this file could be the reason why. I can't tell you the amount of websites that I've seen have made this mistake, even if you've hired a professional to do the work. Here's what you need to check. Open your browser, type in yourdomain.com/robots.txt. This is the sort of thing that you want to see when you check the file. If you see disallow: /. This is telling search engines to ignore your website and not index it, so it's not gonna show in their search results.

If you're working on SEO or AI SEO/GEO and your website isn't ranking on Google or ChatGPT, this could be why...  You'll never rank no 1 on Google or AI search results if your robots.txt file is blocking your entire website from being indexed by search engines. And it's incredibly easy to leave this switched on!  If you're wondering how to get your website ranking on Google or ChatGPT and you're not showing up ANYWHERE in search results, check this file ASAP!   #googleseo #aiseo #websiteseo #googlesearch #aisearch


Spammers pointed thousands of links at Disney. Disney site links show black hat SEO packages. This is because of what's called anchor text. Anchor text is what shows over a link. We see black hat SEO packages. A lot of people think this is funny. By the time you watch this, this might not show anymore. For SEO, though, it's a clear lesson. Google uses the language around your site spread throughout the internet to understand what your website is about. Learn SEO that gets customers at compactkeywords.com.

Spammers pointed thousands of links at Disney.  Disney site links show Black Hat SEO packages.  This is because of what's called anchor text.  Anchor text is what shows over a link.  We see Black Hat SEO packages. A lot of people think this is funny. By the time you watch this, this might not show anymore. For SEO though, it's a clear lesson. Google uses the language around your site spread throughout the internet to understand what your website is about. #blackhatseo #searchengineoptimization #backlinks #linkbuilding


In the last week, I've had several clients tell me that they got their first customer from ChatGPT and it's always so fun when that happens. Most of the clients I work with make a thousands of dollars for every customer they get so it's a big deal. But honestly, in most cases, it's probably not the first customer they got from ChatGPT. It's just the first customer that told them they found them on ChatGPT. And when the customer is willing to tell them what they type in the ChatGPT, the most fun part is to go back and recreate that prompt to try to figure out why ChatGPT recommended them. And it's usually some little thing we did some change we made to their website or some LinkedIn post or some listicle we got them included in. That's what's so fun about this moment right now is we're just kind of figuring it out as we go tracking the sources that these large language models use to recommend our clients and their competitors and then figuring out how we can become the recommendation. I talked about in a previous video how there are no AI optimization experts, no one's a GEO or AI O expert yet and while we do know a lot more than we did two months ago when I made that video, it's still just a small group of us. Feeling our way around in the dark and it would be reasonable to think why would I invest in AEO right now when no one even knows what they're doing? I'll just wait till there are experts and that's certainly what most businesses are doing right now, which is what makes this such an exciting time to be doing AEO. I don't know what percentage of small and medium sized businesses are currently making a significant investment in AEO, but I would guess it's something like 2%. There's really not a lot of direct competition right now but I think it's safe to say that in

My clients are getting customers from ChatGPT and we're reverse-engineering why 🔍 Only 2% of businesses are doing AEO right now #AEO #aimarketingtools #ChatGPT #SmallBusiness

AI referral attribution
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stment in AEO, but I would guess it's something like 2%. There's really not a lot of direct competition right now but I think it's safe to say that in the next few years that's gonna change very quickly. So I can completely understand why someone might want to wait until more people are using large language models to find businesses or wait until best practices have emerged. Just know that that's what all your competitors are waiting for too. I wouldn't be surprised if that 2% grew to 50% within the next few years. Now just to make sure I'm not misleading anyone, how much you invest in AEO is not the only factor and not really even the main factor in determining how often you're recommended by large language models at least right now the main factor seems to be how well known you are in your industry, how much are people talking about you online? How much content is there about you? And so a big part of what we do For our clients is helping them create that content and start those conversations. But what those of us who have been following this closely are realising is that there are huge categories of opportunities that are going completely ignored. New opportunities that didn't exist. Four large language models, opportunities to create the content that ChatGPT is looking for or to get mentioned on the website that it's referencing before making a recommendation. And in those categories, it currently just feels like one big land grab and 98% of your competition isn't even participating.


The launch of ChatGPT Atlas the web browser from OpenAI it's now more important than ever before to make sure that you are on top of AI SEO and traditional SEO as well take a look at this I'm gonna open up ChatGPT Atlas I'm then gonna go to the browser and say I'm looking to buy lights online in South Africa for my home ChatGPT ask me one or two questions first just to refine my search see the results that come up the first thing that you can see that there are currently no ads at all. If you are not in the first few results that means you are invisible. Luckily, my client Lighting Warehouse who we've been doing work for for a long time is ranking No. 1 so they probably are going to get that click. If you click on the next tab over there which shows you the search results you can see over there it's not local results you have to go directly to open up into Google to see the results there. You can see by the way as well Lighting Warehouse comes up number one organically. If you are not doing AI SEO and traditional SEO you are going to be left behind. Get on top of it today.

You Have to Get the Top Positions in ChatGPT Atlas with AI SEO Gettin...


Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now. So I wanna go through the top three types of blog posts that are performing better today than they were in 2023. But first, why are people even saying that blog content is dead? Because blog content is by its nature informational. And these days people are more likely to get that information from a large language model or Google's AI overviews. So there's no need for someone to actually visit your blog post, ChatGPT or Google's AI can just pull the information from your blog post and give it to the user directly. However, those of us that are actually monitoring the search traffic to websites can tell you that blog traffic hasn't just dropped off a cliff. Yes, there are cases of that, but there are also plenty of cases where blog traffic is up. This is mostly in what's called middle of the funnel. And the findings from the Siege Media Study match what we're seeing in the field. So let's go over the top three types of blog posts they found are now getting more traffic than they were in 2023. At the top of the list is content related to pricing. The cost of X&Y, pricing tables, price comparisons, this Content does very well. I know you might be thinking I don't wanna talk about pricing cause we don't compete on price that's fine just make sure in your pricing guide you talk about the trade off between cost and quality. There's always a way to position yourself as the best choice. The second type of content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these compar

Blog content isn't dead—these 3 post types are getting MORE traffic right now 📈 Siege Media study proves it. #SEO #ContentMarketing #BlogTips #MarketingStrategy

AI recommendation content
Blog content strategy
Comparison content
Interactive utility content
Pricing content


content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these comparisons and it's a great way for you to rank when people are searching for your competitors. Alright, I'm gonna tell you the final type of content that's going up and then I wanna show you one more finding from the study. The third one is templates, checklists and calculators makes sense that traffic would be going up to these posts because it's hard for large language models to pull that into the chat window. It can also be a great way to get people to link to your website. Ultimately though if you sell an actual product or service I don't think you should care about AI eating up your website traffic. You should embrace it as long as the content on your website recommends your brand you want the large language model to give that information directly to the user and that's the best part about content like pricing guides and comparison articles and best X and y lists creating this content on your website or getting mentioned In similar content on other websites is the best way to increase the likelihood that you're recommended by a large language model. And I told you I'd share one more finding from the Seach Media Study. They found that engagement is up across the board, meaning when people do visit your blog post, they're much more likely to engage with your websites than they were a few years ago. So why would that be? Well, Siege Media's take is that Google is actually just getting better at showing engaging content. So it's not that the same content is getting more engagement, but if you can create content that's truly engaging, it's actually useful for your target audience, you're much more likely to rank.


If you have a local business, these are the types of keywords you should be making pages for. Same day drain cleaning in Denver affordable tree removal Charlotte top rated AC repair in Phoenix. SASS apps have figured out how to make a local service pages. Take a standard software landing page like this. Give it to ChatGPT say remake this page for a local business targeting this keyword. Give it your keyword. ChatGPT will give you an ideal hero template. To start with, you have your keyword as the H1. Short description saying why you can be counted on call to action button real image. This is a great starting point. Then make a hub page like this. This is where you have your SEO landing pages. You link to this in your footer so that pages are only 2 clicks away from the homepage. How to do SEO for services businesses in under a minute. Get it at bit dot Lee slash local dash SEO dash Edward.

If you run a local business, you should be making pages built around specific local keywords. Think things like: - Same-Day Drain Cleaning in Denver - Affordable Tree Removal - Charlotte, NC - Top-Rated AC Repair in Phoenix – Book Now SaaS companies have already nailed this kind of structure - and you can borrow the same idea. Take a typical software landing page and give it to ChatGPT. Then say something like: “Remake this page for a local business targeting this keyword,” and add your keyword. ChatGPT will give you a great base layout: your keyword as the main headline, a short line about why people can trust you, a call-to-action button, and a real photo. That’s your starting point. Next, make a hub page that links to all your local SEO landing pages. Add a link to that hub in your footer so every page is just two clicks from your homepage. That’s how you can set up local SEO pages for service businesses. #localseo #localmarketing #searchengineoptimization #digitalmarketing

Internal linking
Local page structure
Local SEO landing pages


This goes against Google's terms of service, but it's kind of brilliant. Looking for an injury lawyer? Do not click cost $200 and they give the phone number to call instead. That way they don't have to pay $200 for the lead. The cost per click is actually $200. Law is a brutal niche, but is this worth the account suspension risk? What do you think?

This Search ad goes against Google’s ToS but it’s lowkey brilliant. #mediabuyer #mediabuying #blackhat #digitalmarketing


A lot of the same stuff that makes your SEO pop also makes your AI SEO pop. Factors that correlate with brand appearance and AI overviews. AI overviews are these things. No. 1 is branded web mentions. No. 2 is branded anchors. So that means a link going to your site as the brand name, as the anchor text, and the amount of people who actually just search for your brand. And we have a list of backlinks, domain rating, number of referring websites, branded traffic, similar to branded search volume. The more these things are popping off the top factors that influence AI, the easier it is to go after competitive keywords with SEO. And then when you rank for these competitive keywords with SEO, you also show up high within AI tools. For these competitive keywords, dot g, P, t, Atlas, for example, its search results look very similar to Google search results, just in a slightly different order. And if you want to learn SEO that works phenomenally for AI, check out my SEO course at CompactKeywords.com.

A lot of the same stuff that makes your SEO pop also makes your AI SEO pop. “Factors that correlate with brand appearance in AI Overviews.” Number one is branded web mentions. Number two is branded anchors. So that means a link going to your site as the brand name as the anchor text. Then the amount of people who actually just search for your brand - branded searches. Then we have a list of backlinks: domain rating, number of referring websites. Branded traffic, similar to branded search volume, is a big factor. The more these things are popping off, the top factors that influence AI, the easier it is to go after competitive keywords with SEO. Then when you rank for these competitive keywords with SEO, you also show up high within AI tools for these competitive keywords. ChatGPT Atlas, for example - its search results look very similar to Google Search results, just in a slightly different order. And if you want to learn SEO that works phenomenally for AI, check out my SEO course at compactkeywords.com #generativeengineoptimization #marketingstrategy #digitalmarketing #artificialintelligence


The internet is moving away from search engines and towards discovery engines. So I want to talk about what I mean by that and what this means for any brand or business who's looking to get found online. So this is a trend that's been going on for about a decade now, but it's starting to accelerate recently. It really started back with social media as well as video platforms like YouTube. It used to be that you went to YouTube and you searched for what you wanted to watch. Now you open YouTube and you discover what you're gonna watch. And of course, all the platforms work this way, but even Google and large language models are starting to move in this direction. Google's been making a big push for Google Discover and Chat. G b t recently introduced pulse. Both of these products surface content that you might find in a traditional search engine. However, it's often showing people things that they would never think to search for but are nonetheless interested in. And as these platforms store more and more information about you and the algorithms get more sophisticated, you're gonna get better and better at finding content and brands and businesses that are appealing to you that you might never have thought to search for. Now, search engines aren't going away. In fact, I think they're gonna be even more important than they are today. It's just that more and more often it's gonna be an Algorithm that's doing these searches on your behalf, searching for things that you would never even think to search for. So what does this mean if you're a brand or business looking to get found online? Well, historically, the best strategy has been to create content focused on the things that people are actually searching for. And that will continue to be a good strategy. However, the shift

The internet is moving from search to discovery—here's what that means for your content strategy 👀 Algorithms are finding customers FOR you now #contentmarketing #digitalmarketing #businessgrowth

Brand Proof Pages
Discovery Content
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been to create content focused on the things that people are actually searching for. And that will continue to be a good strategy. However, the shift towards discovery engines opens up entirely new areas of opportunity for content. I think these opportunities could be split into two categories. The first one is information specifically about your business or brand. You wanna make sure it's easy for people to find the answers to any questions they might have about you. This is typically gonna be done on your website. Instead of just having a few bullet points on why people should choose you, you should go in depth with FAQ pages and about pages, case studies, client success stories, testimonials. You want to arm the algorithm with all the content they could possibly want when selling you to a prospective customer. In the second category is content that addresses what your customers didn't know. They didn't know. This is typically going to be best done on social media sites. I highly recommend doing it through video. Focus on the type of content that your target audience would find both interesting and helpful.


Traffic from ChatGPT converts at 23 times the rate as traffic from Google. That's the least what a trust found in a recent study they conducted looking at traffic to their own website. The actual conversion rate will depend on your industry. I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google traffic. Just wanna talk really quickly about why this is and what you should do about it. The thing is if someone's searching in Google, they only learn about your company once they visit your website. However, in ChatGPT or any other large language model, they're learning about your company and your competitors all inside of the conversation and they're only clicking through to your website once they've decided they wanna do business with you. The entire buyer's journey is happening right there inside the chat conversation. And so even though Google still gets way more traffic, you're much more likely to accept the recommendation from ChatGPT. What's remarkable about this is there are now companies who only get 2 or 3% of their traffic from ChatGPT, but 50% of their conversions. And this trend is really only going in one direction. I think it's too early to say if ChatGPT will be the ultimate winner. I think Google's AI mode still has a chance. But the fact is more and more People are going to be making decisions based on recommendations of large language models. As a business, you or someone on your team should be paying attention to the sources of information that Chat, t and other large language models are using to make a recommendation for either you or your competitors. For each such information source, you wanna make sure you're either being recommended there or you're creating your own content to replace that i

ChatGPT traffic converts at 23X Google's rate 📊 Why the buyer's journey changed overnight #ChatGPT #MarketingTrends #BusinessTips

AI referral conversion
Buyer journey in chat
Source replacement strategy


ors. For each such information source, you wanna make sure you're either being recommended there or you're creating your own content to replace that information source.


OpenAI has just declared war on Google. This week they launched ChatGPT Atlas and it's their own web browser with ChatGPT built into it now what OpenAI have said the point of this browser is to make your online experience more personal. When you are in a website you can open up ChatGPT and ask it to help you find more things and just make your life a lot easier. Take a look at this example I'm currently in ChatGPT Atlas and I'm gonna go on a local website called Lighting Warehouse I'm gonna ask ChatGPT questions and guidance and what that's gonna do is to do the research for me inside the website. As you can see straight away the experience and the way that it's working is so different compared to Chrome. This web browser could have quite huge ramifications for Google obviously OpenAI want to take a piece of that market away from Chrome which is Google's web browser. When ChatGPT Atlas was launched the market overreacted a little bit and everyone started selling off the Google stock it went down 6% but you can see straight away that it has rebounded. Now what this rebound is telling me is that the market aren't really 100% sure how successful this web browser is going to be and how many people are going to start taking It up currently the web browser is only available to Mac users OpenAI. I said that soon they're gonna be launching it to Windows and Android and I'm sure it's gonna come on the phone as well. Go and download ChatGPT Atlas and go try it out yourself and let me know how it works for you.

ChatGPT Atlas web browser is an absolute game changer.  OpenAI’s new ...


What is the biggest jump in website performance you've ever seen from a single AB test? Lifetime achievement, 1,280% increase. I dumbed down the language, did a ton of customer, non customer interviews, found that the ideal customer profile was wrong, needed to target someone earlier, less experienced. The language on the page was completely mis targeted, shifted. All that was like a lightning strike. Magical to watch. Here's a similar clip from my podcast make it Homer Simpson. Simple, crazy. How many times people have their own made up word for their accessories or their own made up word for things that nobody else would understand except for them? We know that people don't click on things that they don't know where it's gonna take them. A lot of times they're hurting themselves by doing that. The header, you want it to be crystal clear what they're getting, not this long whole bunch of extra words stuffed in there. Learn how to do SEO that gets paying customers at CompactKeywords.com.

“What is the biggest jump in website performance you've ever seen from a single A/B test? “ “Lifetime achievement, 1280% increase. I dumbed down the language.  Did a ton of customer, non-customer interviews found that the ideal customer profile was wrong.” “Needed to target someone earlier, less experienced. The language on the page was completely mistargeted. Shifted all that, was like a lightning strike. Magical to watch.” Here's a similar clip from my podcast.  “Make it Homer Simpson simple.  Crazy how many times people have their own made up word for their accessories or their own made up word for things that nobody else would understand except for them. We know that people don't click on things that they don't know where it's gonna take 'em a lot of times. They're hurting themselves by doing that. The header,  you want it to be crystal clear what they're getting.  Not this long whole bunch of extra words stuffed in there.”  Learn how to do SEO that  gets paying customers  at compactkeywords.com #ecommerce #copywriting #conversionrateoptimization #digitalmarketing


The average person needs seven touch points with your brand or business before they trust you enough to do business with you. You may have heard this before and a recent study from Neil Patel shows that it might be as high as 11 touch points. So what does this mean? It means unless people see you as a commodity, they need to interact with you in some way seven to 11 times, whether that's online, offline, on social media, Google, out in the real world. People aren't gonna immediately trust you the first time they stumble across your brand. It takes time to build trust. Now, in my experience, people will build trust much quicker with a person than they will with a faceless brand. And that's why I recommend all business owners be the face of their business or find someone inside their business who can. People don't connect with brands, they connect with people. So why do people require more touchpoints now than they did before? Well, I don't know, but let's speculate. I think it's because we're spoiled. The truth is your competitor is already out there showing their face, building connections and sharing valuable insights with your potential customers, experts, businesses, brands have just become more accessible and people are adapting to that new reality. It's not enough anymore to just have a website that talks about your products and services. People expect that they can go to TikTok or YouTube or Instagram, search for Your business and learn more about the people inside of it. But here's the thing, 90% of businesses are not doing this, or at least they're not doing it well. It's just the 10% of businesses that are doing it well are raising the expectations of everyone. But that's the good news. It means it's really easy to become part of that 10%. So don't overthink it

90% of businesses are invisible online. Here's why the other 10% are crushing it 👀 #smallbusiness #marketing #businesstips #entrepreneur

Founder/person-led content
Trust touchpoints


t well are raising the expectations of everyone. But that's the good news. It means it's really easy to become part of that 10%. So don't overthink it. Just find some way to work it into your normal routine. Anytime you think of something that might be interesting or useful to your target customer, make a quick video, write a quick post. It doesn't have to be professional or polished. It just has to be authentic. And if you feel like you don't know what you would talk about or you don't have time to repurpose it for all the different platforms, we're already doing this, at least for the small handful of clients I can actually convince to go on video.


ChatGPT. Just announced ChatGPT. Atlas, their own browser, and the browser wars have officially begun. So I wanna catch you up on what's happened so far, tell you why it matters so much who wins the browser wars, and then tell you what I think is gonna happen next. All the big model makers have been playing around with computer use or agentic browsers for a while now, but the first big stand alone AI. Browser was Perplexity's Comet. First you had to pay $200 a month to use it, but just this month they released a free version, and that may or may not have sparked ChatGPT to release their browser immediately after. If you're not familiar with these AI. Browsers or agentic browsers, it's just like a normal web browser, but then it has a side panel where you can chat with a large language model. And most of them can now also take actions on your behalf. So not only can it browse the internet for you, it can also take over your cursor and do actions in the browser itself. Now, right now they're still very slow and kind of limited on what they can do well, but they are improving pretty quickly and I believe we'll get to a point where they become very useful. In fact, as I said in another video, I think we're gonna have another ChatGPT moment once we have a fully agnostic Browser that can truly perform tasks at a human level. We're certainly not there yet, but ChatGPT's browser does look like one step forward compared to Perplexity's comment, at least from the demos. But of course, open A. I. And perplexity are not the only players in this race. So let's talk about Google and unproxied. Google, of course, already has their own browser, Chrome, and they have recently added a free version of Gemini in the sidebar. However, Gemini for Chrome is still very limited. It's probably t

ChatGPT just dropped their own browser & the AI wars are heating up 👀 Why Google might actually lose this one #ChatGPT #AITools #TechNews #BrowserWars


owser, Chrome, and they have recently added a free version of Gemini in the sidebar. However, Gemini for Chrome is still very limited. It's probably the dumbest of the largest language models inside a browser, and it can't take any actions on your behalf. Anthropic are the makers of Claude, and I truly think they have the best agent architecture. It doesn't look like they're planning on releasing their own browser, but they do have an extension for Chrome. However, Anthropic has really been targeting the enterprise and developer ecosystem, not so much consumers. While I think they have some of the smartest models, they're also some of the most expensive. The way I see it though, this is really Google's game to lose. Unlike open A. I. And perplexity, they don't have to get people to change browsers. Chrome is already the most popular browser. And if Anthropic somehow wins, Google still wins because Anthropic's plugin is part of Chrome now. Google does already have a product called Gemini, which has the same agentic capabilities as comet and Atlas, so I fully expect we're gonna see Google to integrate that into Chrome in the near future. I should point out that the agentic features in each of these products still requires a paid subscription. I'm guessing we're still a few years away from these agentic capabilities being so cheap that they could offer them for free. But why does it matter so much who wins the browser war? Well, it really comes down to distribution and data. I think everything really comes down to distribution and data at this point. It seems that the more capable each of these models become, the more commoditized they become. Eventually, they'll all be sufficiently capable, and people will typically choose whatever model is most convenient for them, not t


tized they become. Eventually, they'll all be sufficiently capable, and people will typically choose whatever model is most convenient for them, not the one that's smartest. And the one that's most convenient is probably the one that's already inside your default browser. And I truly believe that once these models become capable enough, anyone using their computer for work will gladly pay for a monthly subscription. Already in chat G. B. T Atlas you can have multiple tabs open with a separate agent doing a separate task in each tab. And of course, the other reason is that they want your data. The data that Google currently collects from Chrome is perhaps their biggest advantage right now. All the model makers want that data to help train their models. This is why OpenAI is currently giving you a week free of the Pro version if you set Atlas to your default Browser. Currently it's only available for macOS, but I'm sure we'll see a Windows version soon.


AI market share is crazy. ChatGPT is at 81%, Google's Gemini is at only 3%, perplexity is at 11%, Claude at 1%, Microsoft Copilot at 4%, DeepSeek LOL at point one nine percent. But if you take Google's AI overviews into this, this yellow sliver is ChatGPT. The smaller sliver is all the other AIs. Everything else is Google's AI overviews. Google sends far more traffic than AI. 41%. ChatGPT is only 1.24%. The trick is to target keywords that won't trigger AI overviews, or that AI assistants want to send traffic to. 99% of keywords that trigger AI overviews are informational in intent, so target transactional keywords. Also, optimize for branded web mentions. They make everything improve. And if you want to learn how to do transactional SEO, that gets covered in AI, check out my SEO course at CompactKeywords.com.

AI market share is crazy. ChatGPT is at 81%. Google's Gemini is at only 3%. Perplexity is at 11%. Claude at 1%. Microsoft Copilot at 4%. DeepSeek lol at 0.19%. But if you take Google's AI Overviews into this, ChatGPT is a sliver and the other AIs are a sliver of a sliver. Google sends far more traffic than AI, 41%. ChatGPT is only at 0.24%. The trick is to target keywords that won't trigger AI Overviews or that AI assistants want to send traffic to. 99% of keywords that trigger AI Overviews are informational in intent so target transactional keywords. Also optimize for branded web mentions, they make everything improve. And if you want to learn how to do transactional SEO that gets covered in AI, check out my SEO course at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing

Branded mentions
Transactional SEO vs AI Overviews


If I could do it and work on you, girl, for me, can't walk Yo, if I could do it and work on you, girl, for me, can't walk Ain't no way that I'm sitting around, it's not one of them, I'm picking up first Can't tell me that I won't make it, new that I had this gistens buff I ran into him out of mud, like Rudy, I had nobody, I came from dirt Slow, can't fuck, I'm paying the work, hitting a picture, whenever I notice Don't call me a rap, I'm really an artist It's one by chance, all up, I took one shot and I hit my target I'm not even yet in my prime, I'm not a hundred, y'all still charging They don't wanna see me win by knowing the end, I'm winning regardless Leafless nights, all's up in the stew, up in the butcher, they make me a hit Even when I was feeling low, and I kept on going, I wasn't gonna quit I can't wait for the deed, I make it next to the line, but I feel like a king My time will come, I just go be patient, keep on pushing and take these risks I made racks off, putting my pain on tracks, grinding hard to see more plex I've been going harder than...

If you want to boost your website’s Google rankings and you’re new to SEO, start with these tasks TODAY.  All of these will boost your website SEO, don’t require any tech skills or marketing budget, and can be done in less than an hour.  1⃣ Update your page meta titles (add target keywords at the beginning for best results) 2⃣ Add optimized alt text to your images   3⃣ Add a Heading 1 (H1) on every page (include your target keywords) ⭐ The above 3 will also boost your AI search visibility ⭐ 4⃣ Set up a Google My Business profile (if you want to boost your local SEO) 5⃣ Submit your website’s sitemap in Google Search Console #websiteseo #googleseo #googlerankings #digitalmarketing #marketing101


the other day Microsoft shared a blog post that gave some guidance how to write content that will give it a better probability of ranking on AI models like ChatGPT now the reason why it's important obviously to know is that Microsoft are one of the big players behind ChatGPT so when they write something like this you have to take notice of it Microsoft told us and what we've been telling people for long is fundamentally SEO is the most important thing to get your content ranked the normal way of doing SEO is still important doing your page titles doing your page descriptions doing your H1s etc if your technical and onsite SEO is not up to par you have no chance the next thing is use descriptive H2 and H3 headings they said write self contained Q&A blocks and also concise paragraphs that can be quoted by themselves the next thing that the blog told us to avoid is writing long blocks of text together which is quite hard to get the information from avoid hiding content in tabs that have to be clicked on fundamentally what the blog post tells us and what we've been telling people all along is that you still have to focus and know traditional SEO to get your content ranked on the AI models.

Microsoft’s Guide to Optimising Content for AI Search and ChatGPT Mic...


If you're convinced normal SEO isn't critical for getting into ChatGPT, perplexity. Reddit said it had set a trap for perplexity by creating a test post on its site that could only be crawled by Google search engine. It was otherwise not accessible anywhere on the internet. Within hours, perplexity search results had surfaced the content of that test post. Google has failed to stop SERP API. Hi another data scrapers. Perplexity's business model is effectively to take Reddit content from Google search results, then feed it to an AI model and call it a new product. Reddit is suing perplexity over this. There are a ton of tests all revealing the same thing. ChatGPT. He's using Google Search to do SEO that works with AI to get paying customers. Go to CompactKeywords.com.

If you're convinced normal SEO isn't critical for getting into ChatGPT or Perplexity… “Reddit said it had set a trap for Perplexity by creating a test post on its site that could only be crawled by Google's search engine. It was otherwise not accessible anywhere on the internet. Within hours, Perplexity search results had surfaced the content of that test post.” Google has failed to stop SerpApi and other data scrapers. “Perplexity's business model is effectively to take Reddit content from Google search results then feed it to an AI model and call it a new product.” Reddit is suing Perplexity over this. There are a ton of tests all revealing the same thing… ChatGPT is using Google search. To do SEO that works with AI to get paying customers, go to compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #marketingnews


Here are the predictions for how Chatchee PT's new browser Atlas will affect SEO. Atlas needs a lot of improvement. It's not ready for big time yet. Prediction is it won't affect SEO at all. Nothing will change. It won't affect anything for the foreseeable future. Doubt it really makes a dent in terms of adoption. Well all know, Atlas will be fetching from Google so performing well in Google helps you be cited in these AI platform. Chatchee PT Atlas, Gemini and Chrome. Some people are predicting OpenAI to build its own index like what Google has. But OpenAI has already proved to be very bad at dealing with old school SEO spam tactics. So if they stopped using Google, did everything themselves. It could be a crazy free for all for SEOs. But that's unlikely because the SEO community is predicting nothing will change.

Here are the predictions for how ChatGPT's new browser, Atlas, will affect SEO. “Atlas needs a lot of improvement. It's not ready for big time yet.” “Prediction is it won't affect SEO at all.” “Nothing will change.” “It won't affect anything for the foreseeable future.” “Doubt it really makes a dent in terms of adoption.” “Lol no.” “Atlas will be fetching from Google, so performing well in Google helps you be cited in these AI platforms.” Some people are predicting OpenAI to build its own index like what Google has. But OpenAI has already proven to be very bad at dealing with old school SEO spam tactics. So if they stopped using Google, did everything themselves, it could be a crazy free for all for SEOs. But that's unlikely because the SEO community is predicting nothing will change. #technews #searchengineoptimization #generativeengineoptimization #marketingstrategy

AI browser SEO impact
AI search spam risk


People are asking ChatGPT about you. People are hearing about your brand or your business and they're going to ChatGPT to learn more. Historically, people have done this on Google, and they still do. But more and more they're going to ChatGPT, and nine times out of 10, they're just gonna believe whatever ChatGPT says about you. Good news is right now it's incredibly easy to influence what ChatGPT says when people ask about you. So I wanna go over the four easiest ways. The easiest and most effective way is gonna be content on your own website. Make sure you have an about page with everything you would want ChatGPT to say about you. Make sure you have an FAQs page. ChatGPT loves FAQ. Pages. And maybe most effectively, create a page called brand reviews or brand is your company name. Fill that page with a bunch of the best reviews people have written about your company. It's typically very easy to rank for your own brand name plus the word reviews on Google. And that's typically one of the first things ChatGPT will search for. Second one is a tip that comes from Joy Hawkins of Sterling Sky. She says to do an AMA on Reddit. So this is where you go to the main subreddit of your industry, talk to the moderators of that subreddit, and just ask if you can do an AMA or an ask me anything And as long as they're okay with it, you just make a post introducing yourself and why you're an expert in that industry, and then you devote a day to answering any questions people have. Make sure your brand name is in the title of the post, and as long as the subreddit gets some attention, it'll easily rank for your own brand name. Google's AI especially loves Reddit. ChatGPT used to love Reddit. I wouldn't be surprised if it came back around. The third method is to put out a press release. P

People are Googling you on ChatGPT rn 👀 Here's how to control what it says about you (before it's too late) #ChatGPT #PersonalBranding #DigitalMarketing #SEO

Branded AI answers
Owned branded review pages
Press releases for branded terms
Reddit AMA for branded visibility


specially loves Reddit. ChatGPT used to love Reddit. I wouldn't be surprised if it came back around. The third method is to put out a press release. Press releases typically don't rank well for competitive terms, but for branded terms they can be very effective. ChatGPT especially loves press releases. Just like the content on your website or the content you post to Reddit. It doesn't care that you wrote the content, it'll just repeat it back verbatim. And the last method is social media. Make content and post it to all the platforms. The most commonly cited platforms are LinkedIn, Medium, and YouTube. But if you're putting in the work to make the content, you might as well post it everywhere.


The Legacy Builder program does not teach you digital marketing. If you go on TikTok in South Africa, it's very hard to miss hundreds and hundreds of South Africans promoting this thing called the Legacy Builder program. What people tell you in these videos, and they're very persuasive, they say that you can almost quit your current job. You can earn a side hustle. You only have to work two hours a day and you can earn dollars. Number one, when people start giving you these promises, you have to be very skeptical about it. The second thing is this course, all it does, it shows you how to resell the course. In other words, you pay money, you get the master resell rights, and then you can sell it further to someone else. It doesn't teach you digital marketing in terms of the sense that you can get a job with the digital marketing. It just doesn't. Take a look at the course outline below over there. It doesn't say anything about teaching you SEO. It doesn't teach you anything about Google Ads. It doesn't teach you much about social media at all. Again, all it's showing you is how to resell the course. I've spoken to a lot of people and they've bought this course thinking, wow, they're gonna learn digital marketing and get a job with it. This course is definitely not going to give you anything. It's going to help you get a job. With it. So please just be very careful about the Legacy Builder program. It's not teaching you digital marketing. It's definitely not going to give you a career in digital marketing. All it's doing is giving you a way to resell the program to other gullible people.

The Legacy Builders Program does not teach you digital marketing  The...


So in Google Business Profile, somebody sending you a message to say that you will continue to get these fake one-star reviews unless you pay some money or do something. So we're talking about extortion scams. So this is being flagged by lots of different people, but I am reading up on it now on the Search Engine Roundtable website. And they very helpfully link through to a new form on the Google Business Profile Community Forum Hub place. So there is a page that explains what you need to do, what evidence you're going to need to provide. So if you are a business that has been very sadly and horribly affected by this, and I'm seeing quite a few in the forum, you go ahead, read this page, make sure you've got all of the evidence, and then you go to the merchant extortion report form, fill it in. And then, you know, these are all going to be, I imagine, at this point, manually reviewed by someone on the team. So I hope that's not happening to you. But if it is, then support is there in the form that there is this new form. So go ahead and fill that in. And I hope it gets sorted. Yeah, this is such an annoying thing. It's like, they're putting these like, you'll get a flood of these one star reviews. And then they'll be like, yeah, contact us if you want to remove these. And I guess they're like, people are paying? You're like, oh, man, okay, I guess it got to pay the ransom.

🚨 Review extortion is real: scammers leave 1-star reviews, then deman...


YouTube is the most click site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles is your brand name legit? Your brand name review is your brand name a scam? Your testimonials show and answer these questions that possible customers might have. If you don't have video testimonials, transcribe the speech into English.

YouTube is the most clicked site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles... “Is your brand name legit?” “Your brand name review.” “Is your brand name a scam?” Your testimonials show and answer these questions that possible customers might have. If you don't have video testimonials, read written testimonials in an engaging way. “Your brand worth buying?” “Your brand alternative?” You can even share alternatives to your brand, compare them to your brand, and at least you control the narrative. Learn SEO that gets customers at compactkeywords.com #seotips #generativeengineoptimization #searchengineoptimization #ecommerce


It's funny how all these old SEO factors starting to matter again I have a few other videos talking about how press releases are again very effective I wanna talk about another one today nap consistency nap stands for name, address and phone number in the early days of SEO it was very important that your name, and phone number were exactly the same in every business directory otherwise Google wouldn't be able to tell it was the same business also back then business directories were important for ranking even if people never used the directories. Well recently I was watching Darren Shaw's White Spark Local Update podcast which I highly recommend and he pointed out the nap consistency once again matters in ChatGPT but for slightly different reasons the thing is when you use ChatGPT to get information about a business it's very hard to predict where that information is gonna come from and it's not uncommon for ChatGPT to pull important information like your name, address and phone number from some obscure directory so that information is inconsistent your potential customers could be getting sent to the wrong address. However, in that episode of Darren's podcast he pointed out how easy it is to find and fix these inconsistencies you see unlike a traditional SEO where you would have to have some tool that found all these inconsistencies and ChatGPT you Can just ask it. He recommends you start by asking what are all the addresses or what are all the phone numbers you can find for this business? It comes back with any old or incorrect addresses or phone numbers. You can ask where did you find that address or phone number and ChatGPT should be able to tell you. If not, just go to Google, search the incorrect address or phone number with your business name. Often Google's more

Old SEO tactics are back and NAP consistency matters again bc of ChatGPT 😅 Ask it for all your business addresses - if something's wrong, ask where it found it. Game changer for local businesses #SEO #ChatGPT #LocalBusiness #MarketingTips #BusinessOwner

Local data cleanup workflow
NAP consistency for AI


tGPT should be able to tell you. If not, just go to Google, search the incorrect address or phone number with your business name. Often Google's more reliable for this kind of thing. We've already incorporated this into our onboarding process for new clients. So big thanks to Darren. Go check out his podcast. Tell him t J sent you.


You do not need and you do not want comments on your WordPress website. There are a number of reasons why. No. 1, spam issues. No. 2, security issues. Next issue over there is SEO problems. If Google starts seeing some of these spammy links, they can start flagging your website and No. 4, performance issues. The first thing that you have to do is go into your plug in section on your word press websites, then search for comments. You're gonna see that first one that comes up. There's called disable comments. The developer is called WP Developer. The first thing that you have to do is just delete all the current comments. Then the next that you can do is turn off comments all together. Give it a few seconds, refresh it and you're gonna see like in this website, all the comments will be deleted and you're not gonna get comments further on. Keep on following us for more free tips.

How to Delete and Disable WordPress Comments If your website doesn’t ...


there is an insane global AWS outage AWS being down for 3 hours and more than half of the internet shutting off is today's reminder that every app is an AWS wrapper the AWS outage is one of the largest in history all these major apps and services are down and more at&t ring Delta Zillow half the internet goes down businesses losing millions per hour your smart home becomes dumb Netflix stops work do this take a breath and work on the other things that you have been putting off

The AWS outage is one of the largest in history #aws #news #technews #digitalmarketing