YouTube is automatically adding AI labels to videos using AI. This is a huge change. People are putting up AI videos targeting competitor brand names. For example, somebody puts up a video giving a review of a competitor's brand. This review uses a photorealistic AI avatar. The review is negative. It shows up on Google for anybody searching competitor, then review. This is happening all the time. But now consumers will see that big fat AI label right there. Disinformation! Fake news. This little AI label is going to change a lot.

YouTube is automatically adding AI labels to videos using AI. This is...


Anthropic just released Opus 4.8 and it has had a mixed response. So let's talk about where it excels and where you might want to continue using Opus 4.6. 4.8 was built on top of 4.7, and that's where a lot of the criticism seems to stem from. If you don't know, 4.7 also had a mixed response. Many people, our agency included, have continued using 4.6 for most work. That's because 4.7 has been overly sterile, takes everything literally instead of applying common sense judgment, and tends to use a lot more tokens. Opus 4.8 is getting a lot of those same criticisms, but it's also really impressive in some areas. Anthropic only released the benchmarks where it's performing very well, but it does perform well on the benchmarks. Notably, it's the most honest and least lazy model currently. They specifically designed it to be effective on long running tasks. And so far, that seems like where it really shines. If you have a very large or difficult project that you just want it to work on and you don't mind spending a lot of tokens, 4.8 might be the best model available right now. You also have complete control over how much effort it puts in. You can choose between low, medium, high, extra, or max. And inside Cloud Code there's an extra setting called Ultra Code. In my early testing, if the setting is anything below high, the results are unreliable. I think at that point you might as well just use 4.6. And if you're using it to write any kind of public facing content, I would definitely recommend sticking with 4.6 for now. There's a lot of concern from the community that Anthropic is going to retire Opus 4.6. It was already removed from the desktop app. But hopefully Anthropic notice the response from the community and decide to keep it around for now. 4.8 is also not going to

Opus 4.8 just dropped and it has a very specific use case. Here's whe...


d from the desktop app. But hopefully Anthropic notice the response from the community and decide to keep it around for now. 4.8 is also not going to be the smartest model for very long. In that same post, Anthropic announced that a new class of model will be coming out in the coming weeks. And of course we know this to be the methods class. And of course we can expect methods to be incredibly good at coding. And also incredibly expensive. It seems like Anthropic is currently all in on creating the most powerful models for software engineering. And it makes sense. That's where all their money is coming from. And it lets them use the models internally to develop their own product. It seems like they may be leaving the door wide open for ChatGPT to come in and make Codex the go to product for knowledge work. For now, I think it's just important to remain agile. Make sure your data is structured in a way that you can easily swap out the model as needed.


If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for all businesses moving forward. Conversational attributes are something that Google announced back in January, but they just announced that they're officially here. These are new optional attributes that you can share with Google inside of Google Merchant Center, and they're specifically intended to give AI agents more information about your products. These are things like common questions and answers around a specific product; extensive documentation on the product, maybe in the form of a PDF; or a popularity rating denoting how popular a product is relative to your other products. Now, to implement these, you don't need to touch your primary feed at all. You can just provide a supplementary feed that provides the additional information. So if you're in e-commerce business, I highly recommend that you set up this feed and add as much information as possible about your products. Google says commerce is becoming conversational. People are gonna have very specific information about your products. If you have answers that your competitors don't, you'll just win by default. But this also has implications for service businesses and SaaS companies. Humans are doing more and more of their research and decision making through an AI agent. For this to work well, you want that AI agent to have access to as much information as possible about your products, services, and business. Putting all that information on your main product page

Google just launched conversational attributes in Merchant Center - n...

AI-Ready Documentation
Conversational Commerce


to have access to as much information as possible about your products, services, and business. Putting all that information on your main product page or service page should be overwhelming for the human visitors. Our solution for now has been to build supplemental pages with the additional information, and then you can link from your main page to the supplemental pages. Now, humans typically aren't gonna click all over your website trying to find information, but AI agents will. However, it's not surprising that Google wants to get that information off your website and into their own product, Google Merchant Center. I would be surprised if we don't see something similar happening with Google Business Profile. This potentially gives Google information about your products and services that their competitors can't access, and it makes you more dependent on Google. My advice: both keep Google whatever information they're asking for within their own products, but also find some way to put that information on your website. At the very least, start collecting and documenting as much information as possible about your product, services, and business. It's hard to predict the exact shape of the future, but we can be confident that having this documentation is going to be incredibly valuable, both for internal use and for being found online.


I bet you didn't know that you can create product video animations by simply using chat, G, b, t and any image to video generators out there. Look how simple it actually is. All you have to do is go find any product that you like, save that image, then go into chat G B and the images upload that photo and then say create this photo in a photo shoot environment. I would suggest saying add no people, press enter, give it a few moments and you're going to get a great photo. The next thing that you have to do is with that same image that you've now created, say give me a text prompt for an image to video animation. Add music, press enter and again you gonna see that prompt created for you. Now copy that prompt. The next thing that you have to do is open up any image to video generator. For this example, I'm just gonna use Grok, Paste in that prompt with that image, give it a few minutes and look at this. You have a perfect product video which is just unbelievable. Keep on following us for more cool videos like this.

Create Product Video Animations Using ChatGPT and AI Video Generators...


I ranked number one on Google in less than 24 hours using AI. And I'm gonna show you exactly what I did. Here's the keyword that I want to rank for. Why does ranking on Google take so long? Which is kind of ironic because I'm ranking already in less than 24 hours. First thing that I did is I went to FindQuestions.com. I found questions that my customers were actually asking me. This is so easy to do and it's free. Then I use the prompt in the comments to have ChatGPT interview me and all I had to do was answer their questions. And I use voice mode to do this so I didn't even do any typing and that gave me a really great piece of content. All I did was add some internal links and paste it on my website.

This took 15 mins to do 🤣


Most WordPress websites have got way too many plugins on them, and you probably don't even need half of them. Having too many plugins on your WordPress website can make it open to breaks hacks, and it's gonna slow it down. I'm gonna show you how to condense them. Because there's plugins out there that will do multiple things. And this is streamline your entire plugin suite. If you're using any kind of cash asset cleanup or lazy loading plugin, you can replace all of these with WP Rocket for all of those third party scripts and tags. I know you guys are adding these plugins individually. You can remove all the plugins and just use Google Tag Manager. If you've got Rank Math on your site, there is no need for any of these other SEO plugins. I could have included a load more plugins here. This is one of the areas that I see the most plugin bloat. To be honest, I'd rather that you didn't use any plugins at all for this and you just did it in your theme files. But if you're not comfortable with that, WPCode is gonna cover all of these features without the plugin bloat. Site security, we can't forget about it. But you don't need a load of plugins for this. Wordfence will do everything you need. There's actually a load more of these. Let me know if you want a part 2.

WordPress plugin management is a struggle  these are my fave WP plug...


Google is generating these amazing new lists in maps and they reveal a lot about how to rank your business in Google's local results. They're called Top lists, local gems and trending. And they're powered by everything around your business profile, not the profile itself. And a big shout out to Craig Burton who did a deep dive on how these lists work and where they come from. The thing that I find so fascinating about these lists is that Google will tell you exactly where they're sourcing the information from. They'll cite the specific blog posts or news sites that the list are being generated from. And that's huge because you can scan the list, identify the sites, and then build a strategy for how you can get listed on these lists too. And I love how Craig frames this. Local SEO is shifting from profile optimization to evidence optimization. Here's how to use this for your business. Open the Google Maps app and browse the list in your city. Make note of any sites that Google is referencing and then review those sites and see how you can get your business listed as well. Profile optimization isn't enough anymore. The businesses that win from here are the ones that can build evidence across the web that Google can find, trust and pull into these lists. So save this post and let me know if you want a link to Craig's article.

Google is giving us some of the best local SEO data I’ve seen in a lo...


This is the greatest time to be alive. Huge software companies are begging to be unbundled in a day. You can take one of their features, make it yourself with a Replit, Cursor. Any vibe coding tool. See what that major SaaS company is showing on Google for. Any SEO tool will do this. Look for keywords like generator or people trying to do stuff. Record your voice. Voice notes for dentists. Keywords that seem like they have more high intent behind them. These are searches that people are doing where they are literally looking for the product you just vibe coded. There's less people with high intent. That's a rule of marketing. That means these searches have lower volume because cause they have lower volume, they very often go untargeted. The big player whose feature you just vibe coded. They're not bothering to target these high intent keywords. You are. Take the exact language that your searchers are doing. Put it in your page title, your URL. Slug your H1 the beginning of your first sentence. Make pages on your website that explain how your product does what these people are looking for. Submit your product to some SaaS directories. Launch it on Product Hunt. Launch it on vitalist. It in top publications with source of sources. Help a reporter out feature com. Promote your product on podcasts using AI Podcast Matcha com. Eventually you'll get a bunch of backlinks which will make your product show on Google for the things people actually want to use it for. The things that you're putting up pages for. Backlinks make Google trust you. Then when people go do these high intent prompts in ChatGPT, ChatGPT pulls from Google, finding the pages that you made recommending you. These major platforms put in these features because people want them. Unbundle the features. People st

This is the greatest time to be alive. Huge software companies are be...


nding the pages that you made recommending you. These major platforms put in these features because people want them. Unbundle the features. People still want them. Make them into standalone products and chip away at these major SaaS companies market share. You used to need developers to make your own software. You can do it now yourself. The only barrier to entry is marketing.


We're about to enter a world where most buying decisions are made by AI agents, not humans. At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business, your Google Business Profile, but they'll even be filling out forms and calling you to get that information. So I wanna talk about what you need to do as business owner to get ready for this shift. Now, if you're an e-commerce business, you just need to make sure you're implementing Google's Universal Commerce Protocol and that you're eligible for the universal shopping cart. If you're on Shopify, this is automatically happy to report you. Otherwise, you should look into it. If you're a local business, you need to make sure you filled out every field on your Google Business Profile, including all of your services. And if you have a booking option through a third party integration, make sure that's connected. For most businesses, the first place these AI agents are gonna look is on your website itself. Make sure your website has all the information a person or an AI agent might want when they're trying to decide if you're the right fit for them. I highly recommend including pricing information on your website if you can justify it. And if you're not one of the cheapest, just spell out the argument for why they should go with you anyways. An AI agent will be reading all that content. If you offer custom quotes, I highly recommend making an interactive quote form on your website. And then you'll need to integrate web MCP so that AI agents can easily use it. And here's a big one: you're gonna start getting calls from AI a

AI agents are about to call your business and compare your pricing to...

AI Agent Readiness
Google Business Profile


bsite. And then you'll need to integrate web MCP so that AI agents can easily use it. And here's a big one: you're gonna start getting calls from AI agents within a year. I wouldn't be surprised if most of your calls are coming from AI agents. You. You need to be answering these calls. And if you can't have a human answer, quickly have an AI answer. And make sure your staff knows not to hang up on the AI agent. If these AI agents can get the information they need to recommend you to the user, and they can't get that on your competitor, you win by default.


Google's brand new Universal Cart takes a generic shopping and AI to the next level. Google have said it works across all of their products. So whether you're on Gemini, whether you're on YouTube, in Gmail, on search, the display network, wherever you are, you can add products to this Universal Cart. So let's say for example, you watching football highlights on YouTube and you like a great pair of soccer boots, you can add that to your cart. Now once it's added to your cart is where the magic happens. Google's AI in the background will keep inventory systems for you. It will show you where the best deals are, they'll show you highlights, they'll show you everything that you need. And best of all, it can actually make the purchase for you on your behalf at the best price. Now like I said, this takes a generic e commerce to the next level. It's rolling out slowly into different countries and it really just looks amazing. Keep on following my channel to keep up to date with all these brand new updates from Google and all the AI out there.

The Universal Cart from Google and Gemini takes agentic shopping to t...


I am in shock that Google did this. Google actually put up an article about how to get mentioned in AI. They wrote it themselves: "Optimizing your website for generative AI features." They call out generative engine optimization. They have a whole section about myths that people spread about how to get mentioned in AI, over focusing on structured data. That means schema. That's one of the myths. LLMs.txt files and other special markups: another one of the myths. Chunking content. Says right here: no requirements. Rewriting content just for AI: another one of the myths. This is a long, deep article from Google. If you are a business owner or C-suite, I want you to pay attention to this part. Is SEO still relevant for generative AI search? Google literally says yes. The best practices for SEO continue to be relevant because generative AI features on Google Search is the same with ChatGPT, by the way. They're rooted in core search ranking and quality systems. When you ask ChatGPT a question, it does a web search, then pulls up the things it found. Google's AI is just using their search index. Says it right here. And it is possible that Gemini is going to overtake ChatGPT by the end of the year. Look at this if you are a marketer, business owner, C-suite. Look up this article from Google. Read the whole thing.

I am in shock that Google did this. Google actually put up an article...


These are the top 10 things you need to do to make sure AI will recommend your business. 10. Publish YouTube videos regularly. 9. Get active on social media, especially LinkedIn. 8. Engage in Reddit. Be helpful, not promotional. 7. Get reviews on Yelp, Better Business Bureau, and industry-specific sites. 6. Get mentioned on local blogs. 5. Be a guest on industry podcasts. 4. Publish articles on industry publications. 3. Send out press releases regularly. 2. Optimizing your website and Google Business Profile is still critical. 1. Continue getting as many Google reviews as possible. Now, if you want to master all 10 of these, I break down each step in this article. Let me know if you want the link and make sure to save this post.

How to get AI to recommend your local business (speedrun checklist) 👇...


Most people don't realize that other people can tell when they are using generic AI copy from Claude. They always have em dashes, choppy sentences, and specific adjectives. However, that can all be changed with just one text file that fixes it permanently, so Claude always sounds exactly like you moving forward. Open Claude and paste in the interview prompt. I have all of these prompts in my guide. The interview prompt gets Claude to ask you 100 questions about how you think and write: your hot takes, the words you overuse, the jokes you make, the adjectives you tend to use more often, and how you actually write, not how you think you write. Use a voice dictation tool like Wispr Flow so you can talk instead of type, because your spoken answers are more honest to yourself. By the end, you have a massive raw interview of yourself that captures things about your own voice that you didn't even know. Compress the interview. Right now, your interview response is way too long, so using it would cost a massive amount of tokens and eat your whole context window. So in the same conversation, paste in the compiler prompt. This tells Claude to take everything and compress it to under 5,000 tokens so that it only keeps the stuff that actually matters: the words you love and hate, and real examples of how you actually sound. This is a file that you can load each time AI creates text for you. Save that file and drop it into everything. Put it in the Claude Cowork folder so that Claude reads it at the start of every session automatically. Now every email, blog post, caption, and proposal will sound exactly as if you wrote it yourself. No more generic AI text. You can even use this file by loading it into other tools like GPT and Gemini as well. The best part is, as your voice continues

How to make Claude sound exactly like you #ai #tech


more generic AI text. You can even use this file by loading it into other tools like GPT and Gemini as well. The best part is, as your voice continues to change over time, all you need to do is just edit this one file. I made a step-by-step detailed guide with the exact prompts on how to set this up. Just like the video and comment "voice" and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.


If you're an e-commerce business owner and you're trying to make money from Google without paying for ads, you need to know how to do proper keyword research, because a scary amount of you get this wrong. And we're gonna change that right now. Full disclosure, I show you this method in depth in my course, SEO Clinic, but I am gonna show you now. It's just, if you want a really detailed walkthrough with lots of examples, that is your best bet. First, go to your keyword research tool. Start by searching for a super broad keyword related to everything that you sell. You should get a list of keywords, and you're gonna go through this list to find the ones that best describe a product or a small group of products that you sell on your site. And while you're doing this, you need to pay attention to these three columns. Intent, which is the reason why they're searching. You wanna look for commercial and transactional intent keywords, because these are the ones that people search when they're looking to buy. Keyword difficulty. This is how easy a keyword is to rank for. Obviously you wanna go for easier because you're more likely to rank. And volume, which is how many times that keyword is approximately searched per month. You don't wanna target a keyword that gets, like, no searches, but also if it gets hundreds of thousands of searches per month, it's probably not likely that you're gonna rank for it. Let me know how you get one in the comments.

Website SEO Keyword Research Tutorial for 2026  If you're working on...


Google Io which we all look forward to and wonder what is gonna happen they did announce the intelligent search box Liz Reid describing um the change as the biggest upgrade to the search box for 25 years rather than saying AI mode is a new search it's another tightening of the link between what we saw as old search and AI and it says that um seeing it is the AI equivalent of Google Alerts with more capabilities. I find that comparison to Google Alerts maybe not the best comparison because it's like Google Alerts is the most trash product that Google has ever released. You never get an alert. I got my brand in there is like every 3 months be like someone mentioned White Spark Google alerts you suck. Yeah, but they used to be good used to be good it used to be fine. Yeah, I don't know I don't know why I got such trash but they just decided we don't want to give you any alerts. This intelligent search box is huge shake up. Um, it'll be interesting to see how some of that same functionality comes into the Google Maps local side of things so ask maps evolving to be more agentic as well you know, pretty soon humans aren't going to be checking out your website and your Google Business Profile it'll be the agents and so you know they always said optimize for humans not bots but I think that might be Shifting

Local SEOs have always said “optimize for humans, not for bots”. Welp...


Google just launched its brand new AI agent called Gemini Spark. It's similar to Open Claw. The major difference though is that it runs on Google's dedicated machines in the cloud. It runs 24, 7, 3, 65 days for you. You don't need any machinery, you don't need any hosting, you don't need MacBook Minis. It just works straight away. And it's powered by Gemini 3.5 and anti gravity. Now the beauty about Gemini Spark is that it integrates straight away into all of Google's tools that we live with every single day. For example, your Google Calendar, your Google Maps, your email, your drives, your docks, your sheets, your slides and your YouTube. It can do a variety of different things for you. It can do schedules, it can do tasks and it can do skills. You can train it to do things while you sleeping. So for example, you can get it to check all your emails, then take that information, put it into sheets and drives. It can reply on your behalf. You can train to do so many things and it's just amazing. This is taking AI agents to the next level. And I'm so excited and I can't wait to start testing it out.

Gemini Spark is Google’s new AI that is the real competitor to Clawbo...


Google is giving lists in Google Maps, literally telling users what businesses to go to. Imagine you're walking around the city trying to figure out where to go. Something like this will be very useful if you want to know how to get into these lists. This is what people are finding. These lists are generated from user-generated content, from blog style relevant articles and list format, highly detailed reviews from customer posts with photos and videos. Specifically with the words atmosphere seems to trigger many. Google is looking for user-generated content that it can trust, with terms that answer user queries directly. Then it is generating this list with all of this. This may possibly be a very important new local SEO tactic. Shout out to Craig Burton for this find.

Google is giving lists in Google Maps literally telling users what bu...


Most people don't realize that Anthropic just launched something that replaces half the tools small business owners are paying for. It's called Claude for Small Business, and they created 15 pre-built workflows to help you manage your business. These are the three that you need to set up right now. The invoice chaser: every business has outstanding invoices that they forgot to follow up on. This workflow connects to QuickBooks and PayPal, finds every overdue invoice, ranks them by how late they are, drafts personalized follow-up emails for each one, and queues them for you to approve and send. You are no longer writing chase emails at 11 PM anymore. The campaign workflow: this is the one that actually grows your revenue. Claude looks at your HubSpot data, finds a slow section in your sales, analyzes which one of your past campaigns actually converted, and then goes into Canva and actually builds the creative assets. This is the one workflow doing the job of a marketing freelancer you're paying $1,500 a month for. The monthly close: this is the one that's saving you the most time every single month. Claude compares your QuickBooks books against your PayPal settlements, flags everything that doesn't match, and exports a full close packet you forward straight to your accountant. Claude does a reconciliation, catches the errors, and packages it all up. In order to set this up, you must toggle on Claude for Small Business in the Claude Cowork settings. I created a detailed guide on how to set this up, along with the other workflows that you need for your business. Just like the video and comment "flow" and I'll send it to you. Follow for more advice on making money and running your workflows with tech and AI.

3 workflows you need with Claude for Small Businesses #ai #tech


Traditional Google search as we know is dead. Last week Google had a massive AI overhaul of everything that we know relating to search and the changes are massive and dramatic. The first thing to know is that Google are moving away from their traditional search bar for the first time in 25 years they now go into a chat box, something similar to what we've seen in claw and ChatGPT. What Google are prompting us to do is they're telling us to put in the questions that we want to form a proper question. You'll be able to put in all the questions that you want. You'll be able to put in P, d, F, you'll be able to put in images and from there you're gonna form a much bigger question to what you're looking for. Not only that, Google are gonna allow us to have follow up questions to the search that you want. Importantly, there's going to be a generic search inside the search engines that means that Google are going to find the answers for you in websites with you actually not having to go on to those websites. Now this changes everything. Again, as we've been telling people, your websites have to be a gentic search friendly. I made a video about this a while ago and you really have to get on top of this. Like I said, everything relating to search has changed and you really have to Be on top of it because Google have said this is the way that it's going and there's no turning back. Google are investing a massive amount of money in this. And I for one am so excited. I can't wait to see how this is going to change the world for people like me that help people with SEO and Google Ads because I know that the changes are going to be for the better and I can't wait to see these improvements.

Google Just Rebuilt Search and It Changes Everything Google has redes...


Local businesses are not ready for this. artificial intelligence is prompting Google to change its search bar, placing AI. At the center of everything. Google's no longer helping people just find businesses. It's helping them choose, contact and book them. And for local businesses, this is huge. Soon, customers won't just search Denver plumbers. They're going to type in a long prompt like find me a plumber that's available tomorrow to clear a drain in an antique clawfoot tub in a heritage home. And Google's AI will compare options, check details and even call the businesses to get quotes. This means your website and Google Business Profile needs to clearly explain what types of services you offer, what types of jobs you specialize in and which ones you don't, how much you charge, where you're located, what areas you serve, what payment methods you accept, why you're trustworthy and why someone should choose you.

This is going to be a massive shift for local businesses: Google is b...


If you are any sort of business and you are not putting up comparison pages, you are missing the plot. Try searching Rippling versus deal. See how Rippling compares to deal. Rippling is controlling the narrative. Guess what? This also gets cited in the AI overview if you ask ChatGPT, Rippling versus deal. It literally has it in its web search. In fact, if you take the exact web search ChatGPT did, do it in Google yourself, you literally see this Rippling page coming up. But let me tell you, you deal caught on. Deal is doing it too. Deal versus Rippling. Honest employer of record service. Comparison pages, versus pages, are doing super well in search and with AI. SEO is actually very straightforward. Put up content for the things that people search. If you are one of the many businesses out there, it doesn't have to be hard.

If you are any sort of business and you are not putting up comparison...


AI is getting really good at making websites. But you don't want to vibe code your business's website. Right, but platforms like WordPress aren't really keeping up with how quickly AI is moving. If you've been thinking about what's the best platform to build your website on and whether or not you should migrate off to your existing platform, it can be really hard to figure this out. And if you ask me a few months ago, I didn't have a good answer for you. But I've spent the last few months thinking through this with my team and some very smart developers off my team, and I think we can finally make some very confident guesses about the best platform for your website. And I want to help you think through this. First of all, let's get the SEO question out of the way. Google doesn't care what platform your website's on, and neither does ChatGPT. Don't choose your website platform for SEO or GEO reasons. Use a platform based on functionality and ease of use. What does your website need to do, and how easy is it to make that happen on this platform now? At this point, the end goal should be pretty clear. AI needs to be able to do everything. One to two years from now, it's just not gonna make sense to require humans to manually update the pixels and words and images on your website. So whatever platform you're on, AI has to be at the core. And I don't mean a typical builder with AI features bolted on like we're seeing right now from WordPress or Squarespace or Wix. Be competitive, AI is going to need to have access and a complete understanding of every file on your website server. And now, it might sound like I'm recommending you build your website on a platform like lovable. And if you're just building a simple, static website, then, yeah, you probably should just build it o

By 2027, the best website platform is NO platform. The software layer...

AI-Ready Website Data
AI Website Access
Website Platform Strategy


u build your website on a platform like lovable. And if you're just building a simple, static website, then, yeah, you probably should just build it on lovable. But for most businesses, that's not gonna cut it right now. It's not gonna offer the functionality, reliability, or security that you need. Let's talk about the different situations you might find yourself in, and my recommendation for each. The good news, if you're already on an established platform like WordPress or Shopify or Squarespace, there's really no urgency. This is especially true of Shopify, partly because it's hard to migrate off of an e-commerce platform, but more so because they're doing a really good job keeping up with AI. If you're an e-commerce business, you need to be integrating the Universal Commerce Protocol, and you need to be eligible for Google's universal shopping cart. All of this is happening automatically for you. If you're on Shopify, I don't think you need to consider moving away for a long time now. Platforms like WordPress aren't doing nearly as good of a job, and I do think you're going to want to be migrating off of them within the next year, but like I said, there's no urgency right now. Every month you wait, it's getting a little bit easier to migrate your website with AI. Within a year, I think this kind of migration will be trivial. But migrate to where? TJ, where would we migrate to? Don't worry, I'll get to that. Now, if you're an e-commerce business on WordPress using WooCommerce or BigCommerce, you might want to consider moving to Shopify. However, if you have a lot of products, this can be a big lift. Just make sure you're doing what you need to to adopt Universal Commerce Protocol. Now what if you're just launching a brand new website? If you're an e-commerce busines


re doing what you need to to adopt Universal Commerce Protocol. Now what if you're just launching a brand new website? If you're an e-commerce business, easy Shopify. Otherwise, I still think the safest option is WordPress right now. The majority of websites we're building for clients right now are on WordPress. It's a low-risk platform to build your website on. Just assume you'll be migrating it soon. By 2027, the best platform to have your website on is no platform. Or rather, the platform itself will become unimportant. The only thing that's gonna matter is the structure of your data. The truth is, the software layer is becoming trivial. It's already pretty easy for even non-developers to spin up software to edit their own website. As long as your website data follows typical website standards as HTML pages organized inside folders, swapping out that software layer will be trivial. You can just easily connect it to whatever software you want or write code your own. And this will force the platform to adopt to the data structure instead of the other way around. More importantly, this will allow you to give AI direct access to the files on your website. Now we will need some new universal standards to make sure all the platforms play nice with the data structure. And we're already seeing this with new files like LLMS.txt. Those standards need to continue to be refined. I wouldn't be surprised to see Google take the lead on this the way they did with Universal Commerce Protocol. Now, for e-commerce businesses, this is going to take longer than it is for a typical business. I do think this is the way. I'm placing some big bets on this teacher, cause I truly think this is the way things are going. Me and my team are aggressively spending resources towards exploring this.


ets on this teacher, cause I truly think this is the way things are going. Me and my team are aggressively spending resources towards exploring this. So for now, yes, the safe option is to stay on the existing platforms. But ask me again in three months.


So you know you should be doing more with AI. You know there's work you're doing right now that AI could do better, but you also know what it feels like to spend a week figuring out how to hand something over to AI, only for some new feature or tool to come out and completely replace your process. Or maybe to just give up after a week because it was too hard. I'm gonna talk about the framework I used to determine when it's the right time to hand something over to AI. In short, my philosophy is: wait until it's easy, then go hard. Whatever you're trying to do with AI, if it's worth doing, it's a pretty safe bet that it's going to be easy to do pretty soon. One of the most common mistakes people make, and I've made it myself, is you see something that you could do if you just strung these three tools together and you bolted a few features on. AI could totally do this task. Well, before you start building that custom solution, just ask yourself, is this something that would be valuable to other people? Because if so, it's a pretty safe bet that Google or Anthropic or OpenAI are just going to add this as a feature to one of their existing platforms. Now there is one caveat to this rule. Sometimes things are hard to give her to AI for structural reasons. For example, for AI to do meaningful work inside your business, it needs to have access to all the information about your business. Gathering and organizing all that information is hard. The difference is that's always gonna be hard. I mean, don't get me wrong, AI already makes that a lot easier, but you probably have a lot of information that just exists on someone's hard drive or in the heads of your team members. Getting all of that information into structured documentation that AI can access is just gonna take some time.

Stop building complex AI workflows for things that'll be easy in 3 months. Wait until it's easy, then go HARD and don't look back.  #AIProductivity #BusinessStrategy #AITools #WorkSmart


e or in the heads of your team members. Getting all of that information into structured documentation that AI can access is just gonna take some time. If AI is not coming to save you and it's always gonna be hard, just eat the frog, do the hard work. But otherwise, wait until it's easy. Things are moving too fast right now for you to be wasting your time on something that's going to be easy soon. But as soon as it is easy, you need to go hard. As soon as one of the major AI platforms releases a new capability or feature that makes some task easy, there's a limited window of opportunity. Depending on your industry, you may have six months or a year from that point before it's just standard practice. All your competitors are gonna start turning that task over to AI, or at least your serious competitors that aren't destined to be disrupted by AI in a few years. So as soon as it's clear how to turn a task over to AI, go hard. Start testing, start putting together SOPs, start iterating on the process. Become the best business in your industry at using AI for that task. And by the time your competitors getting around to testing it, they'll be discouraged by how much better you are.


If you have any type of business, put up a page on your website titled your competitor's name, then the word "alternative." Explain why you are a great alternative to your competitor. Explain it really concise. Give a button before people even start scrolling that lets people use your business right there. Get driving directions, use your app. Make a call. Have a comparison within this alternative page. Make the H2 heading for it: your competitor's name versus your brand: comparison. AI literally pulls these comparison tables. Google shows your alternatives page for people looking for alternatives to your competitor, or sometimes even just for your competitor's brand name. A lot of your competitors might not be doing SEO properly. They don't have a lot on the internet. You put up a page on your site, your competitor's brand name plus the word "alternative." Your page could show right there at the top of Google for your competitor's brand name and get cited in AI search versus pages. Alternative pages, comparison tables have been working amazing in search engine optimization for years. They are one of the top tactics for getting covered in AI.

If you have any type of business, put up a page on your website titled Your  competitor's name, then the word Alternative.  Explain why you are a great alternative to your competitor. Explain it really concise.  Give a button before people even start scrolling that lets people use your business right there: get driving directions, use your app, make a call.  Have a comparison within this alternative page. Make the H2 heading for it:  Your competitor's name vs. Your brand: Comparison.  AI literally pulls these comparison tables.  Google shows your Alternatives page for people looking for alternatives to your competitor, or sometimes even just for your competitor's brand name. A lot of your competitors might not be doing SEO properly. If they don't have a lot on the Internet, you put up a page on your site,  Your competitor's brand name plus the word Alternative,  your page could show right there at the top of Google for your competitor's brand name and get cited in AI search. Versus pages, alternative pages,  comparison tables have been working amazing in search engine optimization for years.  They are one of the top tactics for getting covered in AI. #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo


Alright, so I'm putting one of these books in here. Oh, little latch. Oh my God. Open. Okay, I'm gonna show you where I am. If you want this book, there it is. Uh, I'm here. I think the streets called Woodruff. That's what it looks like. Here's where we are. If you get the book, let me know. Bye.

Where should I put the next one?! Lmk 👇


Why is my content not getting any views and engagement? And why am I not getting any more followers? These two are the most common questions that I get from people that want to grow their social media. The answer on both of these is pretty straightforward. No. 1, your content sucks. And No. 2, most importantly, the strategy behind your content and what you're trying to post is really just terrible. Here's the strategy, and it's really straightforward. The point of an Instagram page, a Facebook page, TikTok, LinkedIn, you name it, is to help people, is to engage with people, is to give people a reason to follow you, is to teach them things, is to keep them entertained. Basically, you have to put content that speaks to all of these needs. If you're just putting out content that is really just selling your product every single day, no wonder people are not engaging and following you. If you are just posting generic images with a price below it, again, no one is going to like that post and they're definitely not going to sign up to see more. But on the other hand, if you're putting out content that is teaching people something, that is entertaining them, that is helping them, that is when people will start to engage with your content and to follow your pages. This is the only way, I promise you, start helping people. Start putting out content that's gonna make a difference. You gonna see this is the only way and this is how you're gonna grow on social media.

Why Is My Content Not Getting Engagement or My Page Not Growing? Most...


You don't even have to be well known to get into top publications. You can get emails from journalists in top publications who are looking for experts to quote in their articles. sourceofsources.com. This is well known in the public relations and SEO world. If you're a standard business, you might not know about this. Washington Post, Tripadvisor, NPR, New York Times. There are so many publications where journalists from these publications are finding experts through this. The emails go out every day. If you are an expert, you sign up to this for free. It's entirely free. You get queries from these journalists. You respond to the journalists. If you give a good answer, the journalist cites you in their stories. The articles they write get shown in AI. They rank high in Google. They get you valuable SEO backlinks. There are so many businesses out there. Everyone wants a small slice of attention. This is an easy way to get one of those small slices.

You don't even have to be well-known to get into top publications. Yo...


This company's scaled its SEO results like these NYC skyscrapers, and now it's crashing. Its blog has been entirely removed from Google. If you want to know how to get your brand remove from Google search, pay attention. Hundreds of completely AI-generated articles in a variety of niches. Parable articles too. There are no images in these articles except for the AI-generated heading image. They use big paragraphs, lots of them in a row. Again, with zero multimedia, writing about everything. One article is about LinkedIn ad performance. Another is about Drake and Kevin Durant. One's about Paul McCartney. The next one is about Microsoft. If you were a searcher and you landed on one of these articles, you would be so disappointed. You wouldn't want to read it. You would go back to search. This website is literally manufacturing bad user signals on a mass scale. It worked for a very, very short amount of time. This graph hasn't updated yet. Their blog was just removed from Google. That site was spamming like crazy. It was all over my various feeds with super annoying. Scaled AI content that doesn't satisfy intent in a variety of niches. That's just generally bad content. You can learn SEO for free at freeassioknowledge.com.

This company scaled its SEO results like these NYC skyscrapers and now it's crashing. Its blog has been entirely removed from Google.  If you want to know how to get your brand removed from Google Search, pay attention.  Hundreds of completely AI-generated articles in a variety of niches. Terrible articles too. There are no images in these articles except for the AI-generated heading image. They use big paragraphs, lots of them in a row, again, with zero multimedia. Writing about everything.  One article is about LinkedIn ad performance.  Another is about Drake and Kevin Durant. One's about Paul McCartney. The next one is about Microsoft. If you were a searcher and you landed on one of these articles, you would be so disappointed. You wouldn't want to read it. You would go back to search. This website is literally manufacturing bad user signals on a mass scale. It worked for a very, very short amount of time, now it’s crashing. "That site was spamming like crazy. It was all over my various feeds and was super annoying,” writes Barry Schwartz.  Scaled AI content that doesn't satisfy intent in a variety of niches that's just generally bad content.  You can learn SEO for free at freeseoknowledge.com #searchengineoptimization #seo #growthhacking #digitalmarketing


Stop paying agencies a percentage of the amount of money that you're spending on Google Ads, meta ads or any other form of digital advertising. This Old Agency pricing model is really just so outdated and to be honest with you, really is just not the right thing to do. The way that it works as we know is that agencies convince companies that whatever they spend through that agency, that agency is going to take a cut of the spend as their fee. Now this is obviously just not right. The main reason is, is that the agency is always incentivised to get the client to spend more. They're not really incentivised that the client gets better leads and better quality leads. They just need people to continue to spend because obviously the more that a company spends, the greater their fee. Look at this for example, I came across a client this week though spending a fortune on Google Ads close on a million rand. This agency that they have signed up with is charging them 6% of their Google Ads spent as their agency fee. That means they are charging a massive 60,000 rand a month. But it gets worse than that. When we looked into it, they are spending 15% of their total spend on Google just on their branded terms. That means that the agency is making 9,000 rand just on a branded campaign alone. Now obviously what they're telling this client is yes, spend more On your brand because it's going to protect your brand and who knows what else. The other reasons they're telling people to continue with them. Like I said, 99% of this pricing model is just made up and you should not use an agency that does this. I promise you, I've looked at all the agencies out there. No one is just so unbelievable and they've got this great technology and this I P and whatever they're promising you that can just

Don’t Use an Agency That Charges You a Percentage of Ad Spend The amo...


agencies out there. No one is just so unbelievable and they've got this great technology and this I P and whatever they're promising you that can justify a agency spend like this. When you're working with an agency to do Google Ads or meta ads or anything else, come to a set fee. That way you protect yourself and you always know that the agency that is working for you is working for your best interest and not for theirs.


We have officially entered the post ranking era of SEO. It is not just about ranking on Google. Your brand also needs to appear on ChatGPT, Claude, AI overviews. And it needs to have a presence on Reddit, TikTok, YouTube, and anywhere else your audience is spending time. Which means that SEO is now about your entire online presence. And here's why. First, your target audience is searching on all of them. Which is actually a good thing because it means that your brand has way more opportunities for visibility than it's ever had. But second, and the most important one, your visibility across these platforms has a compound effect. AI does not choose the brands that it mentions based on rankings. It chooses them based on relevance, authority, and recognition. Basically, who keeps showing up when people are talking about this topic? So how do we make this your brand? You need to stop targeting keywords and start targeting topics. Because people don't type keywords into, they type prompts. AI tools are not looking for the same phrase repeated 17 times on your page. So you're not gonna publish one page on your website on the topic and call it a day. Instead, you need to build an entire ecosystem around the topic. We're talking in depth content on your website, top YouTube videos, maybe a cheeky LinkedIn post or two. Digital PR, podcasts, and all of this should reinforce the same expertise on the topic. Don't get me wrong, SEO still massively centres around your website. You can't effectively do any of this without one. But now it goes way beyond it. And this is the bit that people are missing. You need to be everywhere.

How to do website SEO in 2026 is about how visible your brand is across on Google, AI search (like ChatGPT), TikTok and everywhere else your audience spends time. This goes way beyond SEO keywords or ranking higher on Google. #websiteseotips #seoin2026 #searchengineoptimisation #googleseo #aiseo

Content strategy
Entity recognition
Post-ranking SEO


For Google posts, posting never is bad. Posting once a week is good and posting 5 times a week is excellent. Posting about Sally's birthday is bad. Posting about a service you offer is good and posting about a special deal is excellent. Posting stock or AI photos is bad. Posting your own photos is good and posting professional photos is excellent. If you want more tips, we just published a guide with 12 tips for making Google posts that will drive more customers to your business. Let me know if you want the link.

Anyone want free ads on Google? You can have them with Google Posts. ...


Google just announced a major update to their core search algorithm. I wanna talk about how you should think about updates like these and what they might mean for your business or website. So Google does three or four of these major updates every year. They used to have fun names like Penguin or Panda. Now they're just named after the month they came out. So this is the May 2026 core update? Google doesn't give us any details. They just point us to their generic guidelines about ranking and search. So it's up to us SEOs to track the results as these updates roll out and try to reverse engineer them. It'll probably be at least a month before we really know what changed here. But as SEOs, we love to speculate. So let's speculate. Perhaps the number one expert on evaluating core algorithm updates from Google is my friend Marie Haynes. Shortly after the update, she made a post in her community, which I'm a part of. She pointed out that right before the algorithm update, Google put out a guide on how to optimize your website for generative AI features in Google. And this is pretty common for Google to do right after a core algorithm update. They'll make some change to their guidelines, or they'll put out some new guidance. These things are often related. There's a good chance that the new guidance to release is preparing us for the changes they're making to the algorithm. A few days ago, I made a video on that guide talking about how I thought the guidance was completely useless. Maybe I was missing the point. Maybe that wasn't guidance for how the algorithm was working. Maybe it's guidance for how the algorithm will now work after this update. As Marie points out, a lot of the guidance was about how you shouldn't be writing for machines, you should be writing for humans. Yo

Google just gave the weirdest SEO advice I've seen in 17 years and they dropped it right before a major algorithm update 👀 Out of touch, or the future of search? 🤔 #SEO #GoogleUpdate #SEOTips

Content strategy / commodity content
Contradiction / firsthand experience
Core update analysis


fter this update. As Marie points out, a lot of the guidance was about how you shouldn't be writing for machines, you should be writing for humans. You should be sharing real experience. This reminded me of one line in that guide that I keep coming back to. It's just been stuck in my head. Google said you should avoid writing commodity content. Things like seven tips for first time home buyers. And I agree. Seven tips for first time home buyers is a terrible topic. Only because, as Google implies, unless you're one of the top authorities in real estate, it's unlikely Google's even gonna want to index your content on such a common topic. But also because no one searches that way. No one's searching for seven tips for anything. People ask specific questions, and if you want to rank for those questions, that question should be in the title of the post. But here's the part that got stuck in my head. What does Google say you should write instead of seven tips for first time home buyers? The example they gave was, why we waived the inspection fee and saved money. A look inside the sewer line. I can tell you, I've been tracking traffic to web pages for 17 years now, and more recently tracking citations from AI search. I have never seen such an ambiguous topic be cited or get traffic from Google. But here we have Google telling us that's the perfect topic, and they're giving us guidance right before a core algorithm update. They're telling us that this topic clearly comes from someone with firsthand experience, and that's the kind of content they want to cite. So one of three things is true here. Google is completely out of touch of what actually works in SEO right now, or Google knows they're giving bad SEO advice. They just want to discourage us from doing actual SEO. Or we'r


of what actually works in SEO right now, or Google knows they're giving bad SEO advice. They just want to discourage us from doing actual SEO. Or we're about to see a fundamental shift in how Google search works. And of course, it could be a combination of two or all three of these factors. Maybe Google is about to get better at servicing firsthand experience. But my guess is topics that match what people and AI are actually searching for are still gonna perform best. For now, we're just gonna have to wait and see.


Most people don't realize that Google just announced at Google I/O that it's no longer just a search company. It's an AI-first company. It dropped a new model, Pro plans, and AI glasses. But the craziest feature that caught my attention was Google Omni. Here's what it does that no other AI tool can do, and how you can start using it. You can edit a video directly by prompting it. I don't know about you, but that sounds like a huge step forward. You can now prompt the video to change the camera angle, add a person in the background, change your arm to a different texture, and it just does it. The most insane thing is that the characters stay consistent and the scene remembers what came before. This makes it the most powerful realistic AI editor that you can use to edit your videos. It can take anything as input: text, images, video, audio, everything at the same time. You get photos with the text description, audio with images, and it creates a video out of it. Most other AI tools are text-to-video or image-to-video. No, this stuff is everything-to-video. It also understands real-world physics like gravity and lighting, so the output looks actually believable. Do you want to start using it yourself? Go to Gemini, look for the videos tab, and click on Omni Flash. Once it gives you the first video version, you can start prompting it to iterate on the next video. If you don't want to pay for the plan or don't have any API credits, just go to YouTube Shorts or the YouTube app and you can remix your previous shorts for free using Omni. If you want the link to start using it, just like the video and comment "Omni" and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.

Google gemini omni is quite insane if it can replace all video editor...


Last week Google put out a fascinating guide that shows people how to get the most out of Google's AI generative products specifically Google AI overviews and Google AI mode. Now looking at this article there's some really interesting things there but there's also some stuff there that we've been telling people all along. No.1, Google have told us and they continue to tell us that traditional SEO will work with AEO AI SEO and GEO. No.2, what they have told us is that content still matters. The type of content that you are writing should not be commoditized. It should not just be the same that everyone is writing. Write for humans, write something interesting, include high quality images, videos and graphs. What the guide has also told us is that there's some of the myths out there that you can just ignore. So for example, LLM's dot text Google is saying doesn't play a big part. They're saying that you don't have to write your content just for the AI's. They've also told us don't over focus on Javascript and HTML m L don't overfocus on a lot of other things that all these so called AI experts are telling you. Don't overchunk your articles and just be normal when you're writing everything. I would suggest you go take a look at this article. I've put the link below makes For some really interesting reading. Another important thing that whenever you're looking at Google Guides and their views, you have to put your s. E. O. Hat on because sometimes what Google are telling you are not always 100% accurate. Some of the things, for example, that Google might be telling you that don't work actually do work. So just take it slowly. Don't follow this guide blindly. But the main core of it, I definitely would study and take great heed of because it's really important.

Google’s AI Search Optimization Guide 2026: How to Rank on AI Google ...


Way too many of you are focusing on things that don't actually matter when it comes to your website SEO. And one of the worst offenders for this is technical SEO. Some of you are spending so much time on this you don't need to. I've put together a checklist. Here's what you need to do. First, and I really hope you're all doing this, SSL certificate. And make sure you're using the HTTPS version of your URL. You're gonna check your, make sure it's working. Make sure it's not blocking anything that it shouldn't be. Once that's all good, you can submit your sitemap in Google Search Console. This is one of my favourite SEO tools. It's not only for technical SEO, but once you've submitted your sitemap, then you can use it to see which pages have been indexed, and if they haven't, then why. Going back to your site, you're gonna check for any broken links. Obviously, you need to set up redirects or remove them. And while we're talking about links, you need to check for orphan pages and make sure that you add links to them. We don't want any pages on your site that aren't linked anywhere. Then you're gonna check your website speed and, more importantly, your core web vital score. Once you know what's going on with your website speed, then you're gonna use WP Rocket to optimise it. Hands down my favourite speed optimisation tool. I use this on like every site. While you're in the back end of your site, you also need to compress your images and convert them to WebP. Then you're gonna add schema markup. Don't spend loads of time on this. SEO plugin that will do it for you on autopilot. Once you've done all of those things, you're gonna do one final user experience test where you run through your site on desktop and mobile and see how it performs. Providing you've done all of these

Use this WordPress SEO checklist for beginners to streamline your website SEO work and prioritise what's actually going to move the needle for your website's Google rankings + AI search visibility! #wordpressseo #technicalseo #websiteseo #websiteseoforbeginners #websiteseochecklist


a do one final user experience test where you run through your site on desktop and mobile and see how it performs. Providing you've done all of these steps, this should look good.


This is the biggest update to Google in 25 years. It's called the Intelligent Search Box. And here's what you need to know. Search is becoming fully conversational. You can ask long detailed questions instead of typing keywords. It'll predict what you want and auto complete as you type. It can understand text, videos, images and even Chrome tabs. It'll remember context, which means you can just keep asking follow up questions instead of starting over. It has AI agents that can search the web for you 24 7 and notify you when they find what you need. And this is huge for local businesses. Google can now call businesses, compare options and help you book services directly with Google's new intelligent search box. Are we turning into those people from Wall E?

🚨 Breaking News: Google just announced their official transition to A...


Just announced their biggest update in 25 years. They are getting rid of the search box and that's gonna destroy a lot of websites. So instead of showing you the blue links, you'll get information specific to your query, which means nobody's gonna click on your website. But that's actually a good thing because most websites will see a massive drop in traffic and stop doing SEO. But if you're smart, you'll use this to your advantage and do what I'm about to show you. Okay, so here's what Google's looking for when it comes to SEO. They want to see your expertise and they want helpful content because their AI needs something to scan and source. So you can go to a free website like find questions.com to find questions that your customers are actually asking. Then you can use the prompt that I put in the comments. This will create content that Google will site. But here's where it gets interesting. You won't get any traffic, but you will get cited and that means that Google trusts you and when they trust you, they'll recommend your products or services.

Ai is taking over….


This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. It looks like this: you see a business profile, then there's social media updates. If you are not posting on social and you have a local business, you need to start now. This is from one of the top voices in local SEO. Google is making it clear that social media is becoming a very important part of every business's local SEO strategy. This matters for AI visibility too. It's very simple to do. Connect your social profiles to your business profiles. Stay active on social. Bonus tip for AI: create social posts about your services, offers, products, locations, expertise, rather than only posting fun or educational content. AI will pull this, cite you, share you for the things that your business actually does.

This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. You see a business profile, then their social media updates. If you are not posting on social and you have a local business, you need to start now. This is from Darren Shaw, one of the top voices in local SEO. “Google is making it clear that social media is becoming a very important part of every business's local SEO strategy.” This matters for AI visibility too. It's very simple to do. “Connect your social profiles to your business profile. Stay active on social. Bonus tip for AI. Create social posts about your services, offers, products, locations, expertise, rather than only posting fun or educational content.” AI will pull this, cite you, and share you for the things that your business actually does. #localseo #localmarketing #googlebusinessprofileoptimization #seo


If you have a website, you need to make sure that not just humans, but also AI agents are able to use that website. This is an initiative that Google has been taking the lead on. And this week at Google IO, we saw their latest push in this direction. So I'll talk about two new things you're going to have to start thinking about when you're designing your website: L O M S T X T and WebMCP. Neither of these things are new, but up until recently, they haven't really mattered, and it looks like they're going to start mattering. So, llms dot txt is a text file that you place on the root directory of your website, and it just explains what the important pages of your website are. This idea came around maybe a year ago, and a lot of people thought it was going to be important for showing up in AI search results. Well, as of right now, it still does not help you show up in AI search results, and Google's John Mueller has confirmed they have no intention in using this in AI search. However, in Google IO, they confirmed that AI agents are already starting to use this to understand the structure of your website. It helps them understand what information they can find in your website and what actions they can take. Once we have more information about best practices around L L M S T X T, I'll make a follow up video. For now, it might be worth giving your site map to Claude or another L L M and asking it to create an L L M S T X T file for you. And the second one is WebMCP, or Web Model Context Protocol. This was announced last year as a new standard for how AI can interact with your website, but up until now it's just been in beta. Inside the Chrome browser Google IO, we learned that it will probably be widespread pretty soon. Now there's two ways that WebMCP can be set up on your w

AI agents are already crawling your website — but can they actually USE it? LLMs.txt + WebMCP explained. Is your site ready? #AIAgents #WebMCP #GoogleIO


ide the Chrome browser Google IO, we learned that it will probably be widespread pretty soon. Now there's two ways that WebMCP can be set up on your website. If you have any HTML forms on your website, you can just add a few extra tags. Give the AI confidence in what each field does and what the form itself does. I assume these new tags will just become a standard part of HTML forms, but you'll have to go back and update any existing forms. The second version is a bit more complex. If you have any interactive JavaScript on your website, these might be multi step forms or quizzes or other types of tools. You can now add a little bit of extra code to the JavaScript to allow agents to use them. Fortunately, you don't need to learn how to do this. Google has released some documentation. You can just give that documentation and your existing JavaScript to any large language model and they can update it for you. I'm also pretty sure Google said that AI Studio or Anti gravity can handle this out of the box. All this might not sound like a big deal. It might sound like something only a few niche websites are gonna implement. But Google IO painted a much different version of the internet than the one we've been interacting with. I think very soon, the vast majority of activity on your website is going to be by an AI agent. And right now, there's a big opportunity to gain a first mover's advantage. These AI agents can interact with your website and not your competitor's website. They're going to default to you.


Most people don't realize that Codex is now inside the ChatGPT mobile app and it completely changes how you interact with your workflows and AI agents because you no longer need to be at your desk to manage them. One. You can pick up any task that you're currently working on with Codex directly from your phone. In order to set this up, all you need to do is activate it directly from your Codex mobile app and connect it to the ChatGPT mobile app from your phone. I was working on my personal website earlier on my laptop, but now I can prompt it directly from my phone. You can see all my threads and there's no need to add any because it includes direct plugins and environment that you had already on your laptop. 2. And this is my favorite one, you not only can update your Codex projects directly from your phone, but you can actually control your whole computer from your phone directly with Codex. You can tell it to open your browser, send messages on Slack and creator, update videos and remotion. And you think you can do from your desktop directly, you can now do from your phone. In order to set this up, all you need to make sure is that your computer use and your Codex Chrome extension are toggled on when you connect your devices. This lets Codex navigate your phone and execute real tasks directly from your phone. 3. You Can manage multiple devices with different Codex sessions at the same time from the same phone. You can use this feature by toggling the devices that you want to attach to directly from your settings. This allows me to draft and send emails directly from my Mac mini while also working on the personal website in which my environment is on my MacBook Pro. I created a beginners guide on setting up Codex on your phone and also workflows that you can do with i

3 things you didnt know you could do with Codex on the mobile app #ai...


in which my environment is on my MacBook Pro. I created a beginners guide on setting up Codex on your phone and also workflows that you can do with it just like the video and comment Codex and I'll send it to you. Follow for more practical advice on making money and running your workflows with tech and AI.


I just want to remind you it is incredibly easy to influence large language models. People are using press releases, Reddit, YouTube to rank number one on Google in hours. Large language models use web searches to get most of their information. They come across what is being planted by SEOs. They regurgitate it as if it is fact. They don't actually know. They just say what comes up. This is a specially useful for reputation management. Somebody's doing due diligence on a brand. The LLM sees the description of a YouTube video or an optimized press release or an optimized Reddit poster comment. It parrots that. This is happening non-stop. When you are getting your answers with AI, make sure to check the results that it is citing. See where the answer is coming from. And if you're a marketer, it's a crazy blue ocean. Take your brand name, the word review. Then put, is it legit, in the title of your YouTube post or even a press release? LLMs eat this up during web searches. People do too. Other platforms that are getting cited really well: TikTok, Instagram, X, Facebook, LinkedIn. If you have a strong website with lots of SEO authority, you can put up content especially if it's about your brand name. This will get ranked quickly too. If you want to learn how to do all of this, it's one of the things I share at compactkeywords.com.

I just want to remind you it is incredibly easy to influence large language models. People are using press releases, Reddit, and YouTube to rank number one on Google in hours. Large language models use web searches to get most of their information. They come across what is being planted by SEOs. They regurgitate it as if it is fact. They don't actually know, they just say what comes up. This is especially useful for reputation management. Somebody is doing due diligence on a brand, the LLM sees the description of a YouTube video, or an optimized press release, or an optimized Reddit post or comment, it parrots that. This is happening non stop. When you are getting your answers with AI, make sure to check the results that it is citing. See where the answer is coming from. And if you're a marketer, it's a crazy blue ocean. Take your “brand name,” the word “review,” then put “is it legit” in the title of your YouTube post or even a press release. LLMs eat this up during web searches. People do too.  Other platforms that are getting cited really well: TikTok, Instagram, 𝕏, Facebook, LinkedIn. If you have a strong website with lots of SEO authority, you can put up content, especially if it's about your brand name, this will get ranked quickly too. If you want to learn how to do all of this, it's one of the things I share at compactkeywords.com #searchengineoptimization #generativeengineoptimization #answerengineoptimization #reputationmanagement

LLM source influence
Reputation management


I've just gone and bought 3 brand new Mac minis for my agency. Now the reason why I'm doing this is that my agency and me are going all in on AI. We don't just use AI like the normal people out there. We use it in every single thing that we do. We're in the terminal, we're using code, we're using Codex and everything that we can get our hands on. Using AI has really taken our agency to the next level. And the reason why I'm buying these Mac Minis is that our systems currently cannot handle the type of AI that we're using and that we're implementing in our agency. My point to you is like this. If your company or a company that you're using is not using AI, you are going to be left behind. And I'm proud to say that my digital agency, like I said, are going full in on AI. Let me know your thoughts.

I Just Bought 3 Mac Minis to Take Our Digital Agency’s AI Capabilitie...


Most of you are not using AI correctly, and it's why your SEO is not working. It doesn't matter what prompt you use. It doesn't matter what AI tool you use. If you're using it like this, you're doing it wrong. AI cannot come up with brand new information. It either works off the information that you give it, or it goes and finds it. So let's say there's already a product page that ranks really well for something, or a blog post that does. If you don't give it information, it will go to that and use it as a source. And this is the way, like 99% of people are using AI. It's bringing out the most garbage basic content that is just never gonna get anywhere because it's giving nothing new. It's giving nothing unique. You need to put in value if you wanna get something out of it. Yes, you can use AI to write it, but you need to give it the data. You need to be the source.

If your website SEO isn’t working and you’re relying on AI SEO content, this is why. You’re probably using AI for SEO the same way everyone else is. And that’s exactly the problem. #websiteseo #aiforseo #aiseocontent #googleseo


90% of local businesses get this wrong. They have no idea where their phone calls are coming from. Here's how you can fix that with call tracking numbers. On your Google Business Profile, use a call tracking number in the primary field and then put your real phone number in the additional phone number field. On your website, use something called dynamic number replacement. All the call tracking tools offer this. This replaces your real number with a call tracking number after the page loads. And on business directories, use your real phone number, no call tracking numbers. With this setup, you can properly track your calls without confusing Google. And if you're not tracking calls, you're missing one of the clearest ways to prove that your SEO is working.

90% of local businesses do this wrong. They are worried that call tra...


The old way of doing SEO doesn't work anymore. The old way was putting up pages, how, what, when, where, answering questions that people have. That is gone. A recent study showed that AI overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand. These aren't how, what, when, where, why searches. They're searches like 24 hour plumber Hoboken or voice notes for dentists or airport outfits. Searches where people know what they want, but they don't know the brand that will give them what they want. Instead of targeting these people with blog posts, blog posts is old SEO, you target them with conversion-based SEO landing pages. These work really well in Google. They have super high conversion rates. They're some of the most cited assets in AI search. SEO landing pages. SEO product pages are getting referenced a ton. If someone's going to ChatGPT looking for a 24 hour plumber, they're not trying just to get an answer from ChatGPT. You want to call somebody that you want a plumber to actually come. ChatGPT is not going to do their plumbing for them. If you're looking for airport outfits, you want to buy. The old SEO means not getting rewarded for SEO. Writing blog posts where nobody goes to your website. The best way of doing SEO is putting up content where you make money. If you want to see exactly how to do this, how to find these searches that people are making, how to make these SEO landing pages, these SEO product pages, how to structure your site for these pages, I have a course on all of this at compactkeywords.com.

The old way of doing SEO doesn't work anymore. The old way was putting up pages: how, what, when, where, answering questions that people have. That is gone. A recent study showed that AI Overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand. These aren't how, what, when, where, why searches. They're searches like 24 hour plumber Hoboken, or voice notes for dentists, or airport outfits. Searches where people know what they want, but they don't know the brand that will give them what they want. Instead of targeting these people with blog posts (blog posts is old SEO), you target them with conversion-based SEO landing pages. These work really well in Google, they have super high conversion rates, they're some of the most cited assets in AI search. SEO landing pages, SEO product pages are getting referenced a ton. If someone's going to ChatGPT looking for a 24 hour plumber, they're not trying just to get an answer from ChatGPT. They want to call somebody. They want a plumber to actually come. ChatGPT is not going to do their plumbing for them. If you're looking for airport outfits, you want to buy. The old SEO means not getting rewarded for SEO; writing blog posts where nobody goes to your website. The best way of doing SEO is putting up content where you make money. If you want to see exactly how to do this, how to find these searches that people are making, how to make these SEO landing pages, these SEO product pages, how to structure your site for these pages, I have a course on all of this at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #performancemarketing


We're entering the next chapter of Google Search, where AI features aren't just in search. Google Search is AI search through and through. That's a direct quote from the head of search at Google, Liz Reid, announcing at Google I/O something I've been predicting would happen by the end of 2026, but it looks like it's coming a lot sooner. Traditional search is breathing its last breath. All search will be AI search. Let's talk about what this means for businesses and anyone who's doing SEO. If you weren't aware, Google's big annual conference, Google I/O, just happened. This was by far their biggest Google I/O to date. We have lots of other videos talking about Gemini 3.5 and Web MCP and LLMs.txt, but it was also the biggest change we've ever seen to Google Search, and that's what we're talking about today. Google has switched to an intelligent search bar, which allows and encourages longer searches. It also allows you to include images and files with your searches. For SEO, this means we can expect longer search queries on average. Tracking specific keywords will make less and less sense, and we'll be getting less data about the specific searches people are entering in tools like the Google Search Console. But the more important changes for SEO are those changes happening to the search results. They announced a few specific cool features we should start seeing in search results. Gemini will now start creating actual apps inside the search results in response to your query. Google can create persistent dashboards that exist after you're done with the search. And Google can spin up a long-running agents so you can ask it to check on the status of something, and every day it'll give you a notification on your phone, and all that's really cool. But the thing that actually ha

All search will be AI search. Google said so at I/O. Rank tracking is breaking down. Here's what to do instead. #SEO #GoogleIO #AISearch #GoogleSearch

AI search tracking
Cited source strategy


heck on the status of something, and every day it'll give you a notification on your phone, and all that's really cool. But the thing that actually has an impact on how we do SEO is that all these results are being orchestrated by AI. Yes, we will still have blue links to websites in the search results. The process Google uses to select which blue links show up now has an added AI layer on top of it. Instead of the human interacting directly with the search algorithm, the human is merely passing their prompt or query off to an AI. And it's the AI interacting with the algorithm. So the human never even sees the raw website rankings. Instead, it's an AI looking through those rankings, curating them, and deciding which ones to show to the human. And so traditional rank tracking breaks down. You have to be simulating the types of prompts and queries your users are entering and tracking the responses. Instead of identifying a static list of keywords you want to rank for and then making content for each keyword, the game is shifted to tracking which websites are actually being cited and influencing the AI response. And then figuring out how you can get your brand recommended in those types of pages, either by adding a recommendation for your brand to the pages that are already being cited, or by creating similar or better content to replace those pages that are being cited. The good news is, right now, most SEO agencies are still doing things the old way, and so there's not a lot of competition. Most of our clients are seeing quick results in the first three months. Now, all of these updates are still rolling out in Google. I don't know when the entire search results page will be replaced by an AI response, but according to Google, we're now entering that chapter.


It still boggles my mind how people are hacking Google Maps. Driving directions are one of the biggest ranking factors in Google Maps. People get their friends and families to use driving directions to go to their businesses. Some people are crazy. They hire other people who drive around with hundreds of phones all using driving directions to get to the business in Google Maps. Any business can take advantage of this in a way that is not against the rules. Throw events, have deals, have offers. Build up to these events on social media. Remind people to market in their calendars. Get people to want to come to your business. Driving directions are a major factor for local search.

It still boggles my mind how people are hacking Google Maps. Driving directions are one of the biggest ranking factors in Google Maps. People get their friends and families to use driving directions to go to their businesses. Some people are crazy; they hire other people who drive around with hundreds of phones all using driving directions to get to the business in Google Maps. Any business can take advantage of this in a way that is not against the rules. Throw events, have deals, have offers, build up to these events on social media, remind people to mark it in their calendars. Get people to want to come to your business. Driving directions are a major factor for local search. #localseo #digitalmarketing #localmarketing #boringbusinesses


Blog posts are gonna stop working pretty soon, right? I talk a lot about how effective blog posts are right now for SEO, among other tactics, and one of the comments I get most often is, this is gonna stop working soon, though. Google's changing, AI is getting smarter, and these kind of tactics, we're just not gonna work much longer. We should focus on what's actually gonna work in the future. And this makes sense in theory. A lot of SEOs think this way. The problem is, the future is really hard to predict. I remember about eight years ago, 2018, Google had just started incorporating AI into their ranking systems. Google was saying, you don't need to create all these landing page variations targeting different keywords. For example, if you're a local business, you don't need to create a version of your homepage for every service area. And that made sense to me. According to Google, their systems were now smart enough to understand what areas you serve, and you just need the one version of your homepage. In fact, it made so much sense to me that I decided to stop recommending this for my clients. For about one to two years, I stopped doing this, saying, you know what? Google's changing, and this tactic isn't gonna make sense in the future. Well, here we are, eight years later, and landing page variants work better than they ever have. And that's not the only thing. For about as long, Google has also told us to stop focusing on keywords. Just create helpful content sharing your experience and expertise. But despite what Google says, if the content you're creating doesn't have a title that matches what people, or more often these days, AI is searching for, it's just not gonna get found. And I'm not saying you need to match keywords exactly. Google's pretty good at understa

People have been saying blog posts are dying for 8 years. They've never worked better. Do what works NOW. #SEO #GoogleSearch #ContentMarketing #SEOTips

Intent matching
Landing pages / local SEO
SEO strategy / current evidence


hese days, AI is searching for, it's just not gonna get found. And I'm not saying you need to match keywords exactly. Google's pretty good at understanding synonyms and intent these days. The title needs to match the intent of what people are searching for. The truth is, for the last 20 years, the best SEO strategy has always been to do what's working now. And as I say that, I can hear all the SEO screaming about the Penguin and Panda update, so let me address that one potential exception to this rule. Before 2011, the best SEO strategy was to stuff your content full of keywords and spam low quality links all over the internet pointing back to your website. The Penguin and Panda updates change that. And by 2013, this strategy mostly stopped working. So yes, if you had predicted those updates, you could have saved yourself some trouble, but you also would have missed out on the biggest gold rush in SEO history. And let's be honest, no one was predicting that. However, for the last 13 years, a lot of SEOs are trying to predict the next Panda or Penguin update, and for 13 years we really haven't had one. Now don't get me wrong, a lot has changed in the last 13 years, and AI is changing things dramatically. But at any point over the last 13 years, you would always be better off doing what works now than trying to predict what's gonna work in a year or two. As of right now, blog posts and landing page variations are more effective than they've ever been because of AI. Will that still be the most effective strategy one or two years from now? It's impossible to predict. But the chances that you're going to guess best strategy one or two years from now with the amount of information we have right now is very unlikely. Personally, I think common investing advice applies here. Ti


or two years from now with the amount of information we have right now is very unlikely. Personally, I think common investing advice applies here. Time in the market beats timing the market. Obviously, don't do anything that's gonna get you a penalty or make your brand look bad, but otherwise, use the data available to us and do what's working now.


Most people don't realize their full name, phone number, home address, and other accounts are sitting on hundreds of websites right now. This is how to use Claude in order to wipe your personal information off the internet. Find out what's already on the web by searching your name, email, and phone number on Google. Take screenshots each time they appear. Then paste those results into Claude and tell it to categorize them as data brokers, old accounts or articles and rank them by deletion priority. Claude builds you a hit list. Now go to Have I Been Pwned, paste your email, and see what data breaches you are in. Give that list to Claude and tell it to rank them by risk, tell it which ones need a password change, which need two-factor authentication, and which need full account deletion. Use data brokers like Spokeo and BeenVerified to start deleting your data. Tell Claude to write a CCPA opt-out request for each one with your name, email address, professional role, and legal references included. I have the prompts to do this in my guide for dead accounts. Go to JustDeleteMe.xyz. It shows you how to exactly delete your accounts on hundreds of services. Anything that resists, tell Claude to write a GDPR or CCPA deletion request with legal language and a 30-day deadline. Old articles or search results that cannot come down can be pushed off the first page of Google. Tell Claude to come up with five content angles with your name and profession that target the same keywords as the bad result. Publish those keywords on LinkedIn, Medium, or your personal website. Over the next two to three months, Google starts ranking the new content higher. I made a step-by-step guide with exact prompts on how to do this. Just comment clean and I'll send it to you. Follow for more news and p

How to wipe your online digital footprint with Claude #ai #tech


ntent higher. I made a step-by-step guide with exact prompts on how to do this. Just comment clean and I'll send it to you. Follow for more news and practical advice on running your workflow or business with AI.


Here's a local s E. O. Hack that few people know, but when done correctly can have a massive impact on your Google Business Profile listings on Google Search. The way that it works is like this. You have to open up Google Maps, then search for your Google business, then press directions, and most importantly, you have to follow the directions to your business. Now, this is not a new hack. Google actually patented this in 2,013 below. You can actually see the patent. Google go through all the algorithms, through all the studies and everything that shows once and for all that this secret actually works tremendously well. Now, there are a number of ways how you can use the system. No.1, you can get your staff to use it everyday that they're driving to work. Put in your business location in Google Maps and follow the directions. You can also get your suppliers and clients to do it. Also, you can, if you really want to pay people to do it, again, they have to follow the directions to your business place because that will send the signal, I've done this before and it works unbelievably well. Go and try it out yourself and you'll see what I mean.

Boost Local SEO Rankings with Driving Instructions 🚗 One overlooked l...


Garrett is talking about, um, Google Personal Intelligence, which currently is in opt in. You are giving Google permission, like it really needs it to, uh, use your, ha ha, to use information from, I think it's, uh, email, Google Photos, I don't know if it's YouTube as well. So Gmail, calendar, photos and incorporate findings from that into your AI mode for hyper personalized experience. It's really interesting to think about where that's going, what that's gonna look like, and then what we will do as marketers to spam the hell out. I mean, to take advantage of, uh, the opportunities or to do proper marketing, hopefully, which means that we think more about all of the different channels, uh, of how we will reach people. Very interesting to think about what do we do? How do we get into people's personalized results? We gotta trick them. Okay. That's the key, key to marketing in the future. You gotta trick them. Yeah, right. That's right.

Google wants to use your Gmail, Photos, Calendar, and YouTube search ...


As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very likely they're going to AI to ask about your brand. So you no longer just need to convince humans with your marketing. You need to convince AI to recommend your brand. So let's talk about how this changes things. Marketing for humans is largely driven by emotions. You create imagery that invoke specific emotions, you design your website to invoke specific emotions, and you write marketing copy to invoke those same emotions in your prospective customers. And all of this is still valuable cause humans are still going to be looking at your website. But none of this influences AI to recommend your brand. What actually influences AI? Facts, data, and third party reviews. You can write pages of content about how great your product is and how it makes people feel, but the AI is just looking for facts. So instead, you should be sharing impressive stats about your business. Should be sharing any awards you've won, how many customers you've served. Service based businesses should be sharing how much experience they have in specific sectors. E commerce businesses should be sharing product specifications. What specifically makes your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disp

Stop marketing only to humans. AI recommends brands based on facts & third-party reviews, not self praise. Here's what to fix. #aimarketingtips #MarketingTips #BusinessTips

AI recommendation evidence
Brand proof pages
Review strategy


s your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user. Where they won't take you at your word is when you're sharing positive sentiment about your brand. So you saying our customers love us or we have the highest quality products or our team truly cares about your success, none of that is going to influence AI's response. The only positive sentiment that AI trusts is third party reviews or endorsements. Figure out which review sites AI is citing in your industry. Typically there's only one to three that really matter, and do whatever you can to get as many reviews for your brand there as possible. You should also put a reviews page on your website where the title is your brand, your primary keyword, and the word reviews. If you have any notable awards, you should also have an awards page. And then your FAQ page and about page should be filled with any impressive stats or facts about your brand. AI will be desperately looking for any evidence that you're a good choice for this user. Make it as easy as possible to find.