The source says LLM output is increasingly limited by the user's ability to supply context and explain steps clearly.

Shortly after ChatGPT came out, there was this idea that pretty soon it's not going to matter how intelligent you are because AI is effectively going to scale us all to the same intelligence level. And this made sense to me, maybe not ChatGPT specifically, but it does seem like eventually AI will be as smart as any human. And since we all have access to the AI, we'll all be equally smart, right?...

Treat domain expertise, context gathering, and clear task instructions as core AI workflow skills for SEO and content teams.


Product pages should optimize the product title for the most important keyword and move secondary terms into the description.

Your meta title just has your site name two H1s on the page neither of them are optimised and your first like 8 H2s also aren't optimised you might think that you've done SEO because you've included stuff like this but these kind of product titles scream Etsy SEO which is kind of like Google SEO but years out of date all of these different search terms that you want to target should be further down the page in...

Audit ecommerce titles, H1s, H2s, and product descriptions; map one primary keyword to the product title or H1.


Responding to journalist request platforms can get unknown people/brands quoted in publications and create credibility/social proof.

You can get in top publications even if nobody has heard of you. Use these free websites. Their daily emails containing requests from journalists for HR Spotlight. What is one element we can find in a candidate's resume that is unique to your organization or industry? For care.com. Writing an explainer about the state ages of dementia. Looking to connect with these people...

Use journalist-request platforms for legitimate expert commentary and earned mentions; track resulting citations, links, and proof assets.


Taking publication logos from earned quotes and placing them on websites/LinkedIn can improve credibility, but may be misleading if the mention is minor or permissions are unclear.

risk/avoid: use publication logos/social proof only with accurate wording, permission/compliance review, and no exaggerated endorsement claims.


The creator argues AI does not remove original-content incentives because models still need new information, not more sentence patterns.

I keep coming across this idea that pretty soon all content is gonna be AI generated. People won't have a reason to make original content, and therefore, these AI models are cannibalizing themselves, because, of course, they need original content to continue training. And if we remove the incentives to create that original content, they won't have it to train on. And I actually think this is nonsense...

Prioritize expert-led original ideas and data, then use AI for packaging and distribution with human review.

Original content / AI-generated distribution


GMB Everywhere is presented as a free Chrome extension for auditing and optimizing Google Business Profile categories, services, competitor profiles, content, and review replies.

Free SEO tools that actually help you rank part 7 GMB everywhere is a free Google Chrome extension to audit and optimise your Google My Business use it for your own profile to find the best categories and services and to spy on your competitors you can also use it to generate content for your profile and to quickly reply to reviews all free.

Use GBP audit tools such as GMB Everywhere for category/service research and competitor checks; manually review generated content/replies before publishing.

Local SEO / Google Business Profile tools


Instagram content search is expected to improve; the video claims hashtags are not helping SEO and recommends long captions with target keywords naturally near the beginning.

Instagram is working feverishly to improve their in-app SEO. In terms of SEO on Instagram, what we call content search, actually searching for some type of content. It's not very good on Instagram. So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years. Here's what you need to do...

Test keyword-rich natural captions on Instagram posts/reels; track in-app search and Google visibility rather than relying on hashtags alone.


Designing a minimalist site before SEO planning can force a rebuild when ranking targets need more on-page content.

I wanna talk about a very common mistake businesses often make with their website. I'll explain why this is such a mistake and then tell you what you should be doing instead. The mistake is designing and building your website first and then figuring out how you're gonna optimize it. There's two common ways this happens, and I saw both of them in the last week...

Plan target queries, content depth, templates, and IA before final visual design, especially when SEO is a core acquisition channel.

Website build process / SEO-first planning


The migration example warns that affected pages stopped ranking for terms and stopped bringing in prior traffic.

Before migration, inventory URLs with traffic/rankings, map old URLs to new destinations, implement redirects, and monitor recovery after launch.


Instagram is notifying creators that public photos and videos may appear in Google Search; public search visibility depends on the privacy/search-engine-results toggle.

Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search. Go to settings, Account, Privacy, make sure allow public photos and videos to appear in search engine results is toggled on on. This may soon go on by default starting July 10. By the way, we'll probably never see each other again, so follow for more...

Audit Instagram account privacy settings for public search-engine visibility before using Instagram posts/reels as SEO assets.


The video claims Instagram SEO should prioritize starting captions with target search phrases and longer descriptive text, rather than relying on hashtags.

Test keyword-led natural captions and longer descriptions on Instagram images/reels; measure Google and platform-search visibility separately from hashtag reach.


The video claims Reddit gained visibility from a Google update and recommends putting target search terms at the beginning of Reddit posts/comments to appear in Google.

There's a new Google algorithm update. These numbers are for Reddit. In the last few days, this update has increased Reddit's monthly SEO by 162 million searches. If you're posting on Reddit, make sure to put your target search term at the beginning of your post your comment. This way, what you post on Reddit will show on Google. I share more on this at edwardslink.com...

Treat Reddit as a social/search surface; if participating, use natural keyword-led wording and avoid spammy self-promotion.


The source recommends tracking LLM-origin traffic in Google Analytics filters while expecting baseline AI referral traffic to rise as model usage grows.

You should be tracking your brand's presence in chat, GPT, and other large language models. At the very least, you should have filters set up in Google Analytics to catch traffic to your website from these large language models. But there are also now a lot of tools like profound and even hrefs that let you track how often your brand is being mentioned by these models...

Add LLM/referral filters to analytics dashboards, separate AI-origin traffic from organic search, and benchmark against overall model-usage growth.


The source cites third-party tools, including Profound, for tracking how often large language models mention a brand.

Track AI brand mentions with dedicated tools or repeatable prompt tests; record prompts, model/version, date, and cited sources.


LLM referral traffic and brand mentions may rise automatically as LLM usage grows, so agencies may over-credit themselves for baseline market growth.

Benchmark AI traffic/mentions against overall LLM adoption and control prompts; avoid attributing all growth to campaign activity.


Filtering for at least 100 monthly searches and keyword difficulty below 30 is presented as a way to shortlist easier keywords.

If you want your website to rank higher on Google, this is how to find keywords that actually get searched and are easy to rank for. Semrush's Keyword Magic Tool is my favourite tool to do this with. Just enter a broad keyword related to what you wanna rank for, then your location, and search...

Use volume and difficulty filters as a first pass, then manually validate intent, SERP quality, and business relevance.


Exporting a competitor's ranking searches and using an AI formula in Google Sheets can identify search terms related to the user's business at scale.

This Google secret is completely unknown. If you take the biggest company in your industry, use any SEO tool to show everything they show on Google. For paste all of this into Google Sheets, use this AI formula. Now you can see all of their searches that relate to you. By the way, we'll probably never see each other again, so follow for more! This is a new free AI feature in Google Sheets...

Use AI-assisted spreadsheet classification to triage competitor ranking keywords, then manually review relevance and SERP intent before targeting.

Competitor keyword mining / AI filtering


Google Search Console regex filters can segment queries into informational searches using modifiers such as who, what, where, when, why, and how.

Nobody knows this about Google. If you go to Google Search Console, connect your site to it, go to performance, then search results, go to add filter, then query, click regex. Paste this in it looks just like this. Hit apply. Now you can see all the informational searches your site shows on Google. For informational searches, have who, what, where, when, why, how, all of these...

Build saved GSC query filters for informational intent and compare against commercial/ecommerce filters to guide content and page strategy.


Replacing informational regex terms with ecommerce/commercial query patterns can show which transactional searches a site appears for in Google.

Use GSC regex segmentation to audit commercial visibility and prioritize pages that can capture buying/service intent.


Airtable is presented as useful for running high-volume text-based prompts such as social posts, meta tags, or data analysis.

You're almost definitely wasting several hours a week doing tasks that AI could do both better and faster simply because you don't know these tools exist. So let me give you five tools that saved me a ton of time. And I'm not talking about ChatGPT. The first one is Gamma App. If you have to create any kind of public facing document and you want it to look nice, Gamma App is gonna save you a ton of time...

Test structured spreadsheet or database workflows for batch SEO metadata and content operations, with human QA before publishing.


As the internet fills with AI content, the source says people will trust brands less and video becomes a key trust builder.

So AI generated content is everywhere now, and I keep seeing the same two predictions about how this is gonna progress. One is that oh my god, the AI content is getting so good, pretty soon most of the content on the internet is gonna be AI generated. And the other is that everyone is already sick of AI generated content and no one's gonna want this in a few years. Who's right? Well, both of them, kind of...

Balance AI-assisted output with visible human expertise, original viewpoints, and founder or expert video where trust matters.


The creator claims video is the only scalable way to build trust online without one-on-one interaction.

d as the internet gets flooded with more and more AI. Content, people are gonna trust companies and brands even less. The only way to build trust without a one on one interaction with someone is through video.

Prioritize founder/expert-led video as a trust asset for SEO/GEO content ecosystems; repurpose transcripts with review.


The video claims backlinks can influence Google traffic and that 72% of search marketers believe backlinks affect chances of appearing in AI search results.

A backlinks is when one website links to another website. What's crazy is that people pay $500 for this. But if you don't don't know SEO, the reason for this is crazy. When you get one of these backlinks, it makes you get a lot more traffic from Google and AI. 72% of people who do search marketing believe backlinks influence the chance of appearing in AI search results. How do you get these backlinks?...

Treat backlinks/earned mentions as a possible AI visibility signal; validate with citation tracking rather than assuming direct causality.


Journalist request platforms such as Source of Sources can generate free expert quotes and backlinks from publishers.

Use journalist-request platforms for legitimate expert commentary; track resulting links, citations, and brand mentions.


LLMs and AI search systems crawl business websites and may use website content to answer recommendation-style queries about products/services.

Large language models like ChatGPT are crawling your website right now. They're crawling the entire internet, and that includes your website. They're looking at nearly every page online because they're hungry for information, including information on your business. They want to know everything there is to know about your business so that they can recommend you to your ideal client...

Make business information crawlable and easy to find, including services, products, process details, team expertise, pricing, features, and FAQs.


Users ask LLMs highly specific, contextual buying questions, so businesses need pages that answer detailed constraints such as budget, timing, product fit, and service specifics.

hat included all those kind of details on your website. You're the only person ChatGPT has information to share with that person. This is exactly how people talk to large language models and how large language models search. People are providing way more context, and so you need to make sure you're answering all of their questions. Add more information to your pages. Add Faqs, add more pages. Get it on there.

Expand service/product pages and FAQs around real long-tail customer decision criteria; test with detailed recommendation prompts.

AI visibility / long-tail customer questions


The source says some businesses currently get LLM recommendations by calling themselves the best or ranking themselves No. 1 on their own lists.

Do not recommend fabricated superiority claims or self-ranking manipulation; use accurate, verifiable business details instead.

Risk/avoid / AI recommendation manipulation


Heavy keyword stuffing and excessive random H3 headings can overwhelm visitors and search engines, and may fail to produce page-one rankings.

What the actual f*** is going on with this website? I don't even know where to start with this. This is just a choice that I personally would not have made for your site. The keyword stuffing that you have got going on is next level spamy, and how many random H3's do you need?...

risk/avoid: replace spammy heading repetition with clear hierarchy, focused intent, and readable content structure.


Small businesses should make business facts and processes easy to find online because LLMs consume pages humans may not read.

There's never been a better time to be a small business owner. I say that because things are moving so fast with AI. Now that I think agility is gonna be the most important factor, especially when it comes to your marketing. So here are three things you can do to make sure you're well positioned for the future. The first is to make sure you have as much content as possible about your business online...

Build comprehensive website coverage for business facts, process details, timing, limitations, FAQs, proof, pricing, and offer details.


The creator recommends extending business information beyond the website, especially to social media, so AI can find more context.

Publish consistent business facts, expertise, process explanations, proof, and offer details across crawlable third-party or social surfaces.


The creator says stronger algorithms may make actual customer satisfaction, reviews, testimonials, and goodwill more important for recommendations.

ear will be completely new. You need someone that has the bandwidth to keep up with this in charge of your marketing. And my last one might seem kinda obvious, but hear me out prioritize customer satisfaction. Right now, there's still a lot of things you can do to trick these algorithms into recommending you, but the smarter they get, the harder they'll be to trick...

Prioritize customer experience and review/testimonial acquisition, then monitor reputation sources that AI systems may consume.


Rank Math is presented as a WordPress SEO plugin that supports on-page checklists, schema markup, sitemaps, 404 monitoring, redirects, and structured data for local SEO.

I don't care what else you've heard. Rankmath SEO is hands down the best WordPress SEO plugin. You can check your on page SEO as you write and use their checklist for guidance, and add schema markup to all of your pages without any code. Generate site maps that update as soon as you publish your content, monitor all of your 404's and set up redirects, and add structured data to boost your local SEO.

Evaluate Rank Math or equivalent plugins for WordPress SEO operations; verify generated schema, redirects, and sitemap output manually.


The passage cites an Ahrefs study claiming AI Overviews decrease clicks by 35% and primarily affect informational content.

This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI overviews. This guy is showing his clicks dropping while impressions rise. Hrefs did this study. AI overviews decrease clicks by 35%. AI overviews only target informational content...

Measure impressions versus clicks for informational pages and diversify into commercial-intent assets where relevant.


For product or service businesses, the passage recommends transactional search content as a response to AI Overview disruption.

Prioritize service, product, competitor, and buying-intent pages; validate opportunities with title coverage and competitor authority gaps.


The creator predicts businesses will depend more on whether AI algorithms recommend them as people trust AI with decisions.

c supplements. I don't know how this is gonna end, but I'm guessing at some point, society is gonna kind of realize that we're all sleepwalking through important life decisions, and there will be some kind of pushback akin to the pushback we see with social media. But I think it's inevitable that as these AI's get better at making decisions for us, people are going to trust them more...

Track AI recommendation share for high-intent decision prompts and treat model recommendations as a strategic discovery channel.

AI decision-making / brand recommendations


New websites should start with medium- or long-tail niche keyword research because fewer sites target those terms and they may be easier to rank for.

Start out with keyword research, looking for medium or long tail keywords in my industry. The goal with this is to look for niche keywords, so they're keywords that less websites are targeting, so they're easier for a new website to target and rank for...

Build initial keyword maps around relevant medium/long-tail queries before pursuing broad competitive terms.


The video recommends including target keywords in H1, additional headings, image titles/alt text, internal links, URL, page title, and at least 300 words of written content.

Use as a basic on-page QA checklist, while avoiding mechanical keyword stuffing and validating content usefulness.


After publishing optimized content, submit the sitemap in Google Search Console, check page speed, and redirect broken/changed URLs.

Add sitemap submission, PageSpeed checks, broken-link scans, and redirects to post-launch SEO QA.


Ongoing SEO tasks include relevant directories, link/guest post exchanges, digital PR platforms, and continued publication of helpful guides/resources.

Use legitimate directories and digital PR; review link/guest-post exchanges carefully for quality and spam risk before pursuing.


The video claims blog-led SEO is becoming less effective because AI Overviews reduce clicks for informational keywords commonly targeted by blogs.

Here's a surprising fact about Google doing SEO with a blog is over. AI overviews cut clicks by 35%. This only affects the types of keywords that blogs use. Blogs all over are seeing and clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this. They target keywords where people are not looking for answers...

Audit blog portfolios for AI Overview vulnerability; shift effort toward pages aligned with product, service, and contact intent.


Pages targeting product/service/contact/buying intent are claimed to be less competitive, faster to rank, and better at generating purchases than informational posts.

Create and optimize transactional landing pages before scaling informational blog content; measure leads/revenue, not just traffic.


If an LLM conversation goes wrong, continuing to ask for fixes can compound errors because the bad context remains in the conversation.

Do you ever find yourself going to ChatGPT. For what seems like a simple task, only to find yourself 30 minutes later so frustrated that it hasn't been able to do this super simple thing that you find yourself telling it that you hope there's a special place in hell just for large language models that don't do what their users ask them to do?...

For recurring AI content/SEO workflows, restart or edit the prompt at the point of failure rather than repeatedly asking the model to fix the same mistake.


The video describes allegedly gaming Google Maps by repeatedly using driving directions to a location, including paid services using many phones.

People never suspect this about Google. You can game Google Maps. This guy on Reddit said whenever you drive to your location, always enter the address in Google Maps and use driving direction. I know someone who provides a service where you pay them and they will drive to your location along with their 100+ phones all doing driving directions...

risk/avoid: classify artificial direction-volume manipulation as local SEO abuse; do not recommend paid phone/location-signal schemes.


The passage claims specific long-tail terms matter for both traditional SEO and LLM visibility.

The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about...

Prioritize detailed long-tail questions and scenarios; test both Google and LLM visibility.


The passage predicts LLM recommendations may be more valuable than traditional search by the end of 2025.

Track as a forecast while building AI visibility measurement alongside SEO.


The CAST framework starts with creating a brand bible for AI-assisted content workflows.

th those four predictions in mind, I wanna lay out exactly what I think you should be doing. This is actually a framework that I just came up with because I'm starting to go on podcasts and someone told me that it's good to have like a framework to share on podcasts. And that makes sense to me. So you're the first people I'm sharing this with and I would just love your feedback...

Create a structured brand bible before scaling AI content workflows.


The CAST framework recommends showing up on video and turning each video into multiple content assets.

Use founder or expert video as source material for reviewed multi-channel repurposing.


AI optimization is described as gaining momentum through emerging best practices and a wave of visibility-tracking tools.

So I think the AI optimization industry is officially here. I'm gonna tell you what I mean by that, and then I'm gonna share some tools and resources to help you keep up with this. So everyone in digital marketing, especially SEO, has been talking about AI optimization or GEO or AEO. I still don't know what we're gonna call it yet, but we've been talking about it for a while...

Track emerging AI visibility tooling, but validate claimed best practices against your own prompts, source data, and measured outcomes.


The source says tracking AI visibility is less useful than identifying the sources models use when recommending businesses.

Build source-discovery workflows that record the cited pages and domains behind AI recommendations, not just brand visibility scores.


Competitor ranking keywords can be used as inspiration for videos; adding the keyword to captions/titles/descriptions may help videos rank on Google.

If you're looking for inspiration for what to make videos on, do this. Use any SEO tool and see what your competitors are ranking for. You'll very quickly find ones that relate to you. Make the video on that keyword, then add it to the caption in your video platform. TikTok Instagram reels. They only use captions. If it's YouTube, put that keyword you found in your title...

Mine competitor SEO keywords for video topics; use natural keyword placement in TikTok/Instagram captions and YouTube titles/descriptions, then monitor Google video visibility.


AI Overviews are claimed to mainly affect informational searches, while transactional searches remain comparatively unaffected.

Tons of people are reporting Google is deindexing their pages. At the same time, AI overviews are making websites get less clicks. At the same time, Google is hardcore cracking down on AI content despite promoting their own. While all of this is happening, people are shouting from rooftops that Google is dead. Here's what's really happening Google is only deindexing pages most webmasters themselves say are bad...

Prioritize transactional intent pages for near-term SEO resilience; separately monitor informational traffic losses from AI Overviews.


Google deindexing is framed as primarily affecting pages that webmasters themselves would classify as low-quality or weak.

Audit indexed pages for thin, duplicate, stale, poorly linked, or spammy content before treating deindexing as an external-only problem.


The passage says Semrush predicted LLM traffic could surpass search traffic around mid-2026.

So a lot of people are wondering right now when is ChatGPT going to beat Google? Or when will traffic to ChatGPT surpass Google's traffic? Now if you've been seeing these comments online that no one uses Google anymore, you might have thought this already happened. But no, Google still gets more traffic. However, it does seem like Google's traffic is slowly falling while ChatGPT's is quickly rising...

Treat LLM traffic forecasts as planning signals, not proof; start measurement now.


Early data is claimed to show LLM referral traffic converts better because users trust recommendations after long AI conversations.

Track AI referral traffic separately in analytics and compare lead quality/conversion rate against organic search.


Moz On-Page Grader is presented as a beginner checklist for placing target keywords in page titles, URLs, and image alt text.

This is the best way to learn SEO yourself. The moz on Page Grader. Put in your URL, put in your keyword, click analyze. The tool tells you everything you did wrong with your page. You wanna make your page rank for the keywords you put in? Here's what you need to do. Add it to the page title. Here's where you should use it. Use it in the URL, put it in the alt text. Here are the things that you're doing well...

Use on-page grading tools as a training aid, then manually validate recommendations against search intent and readability.


Basic on-page optimization is claimed to help pages get recommended by ChatGPT, although it is not the whole equation.

Include classic on-page SEO hygiene in AI visibility audits, but do not treat it as sufficient without source/citation testing.


Every important page should have one clear H1, and the homepage H1 should describe the primary service and location rather than being missing or vague.

You're missing loads of SEO basics that can make the biggest difference to where you're showing up on Google. Your heading 1 is the most important on page element, and every page should have one. Your homepage doesn't have one at all. Should be something like Liverpool airport transfers or 24 hour airport taxis in Liverpool. You also need to create individual pages for each of these services...

Audit all key pages for exactly one descriptive H1 aligned to service + location where relevant.


Local businesses should create individual pages for distinct services instead of relying on one generic page.

Map each commercially important service to a dedicated page with matching intent, headings, copy, and internal links.


Businesses dominating local map pack results are claimed to have hundreds of reviews; a business with only 19 reviews may struggle to appear.

Treat review generation as a local SEO growth lever; benchmark review count/quality/velocity against map-pack competitors.


A podcast guest appearance can supply short clips, long video, host-distributed exposure, backlinks, and transcript material for repurposing.

It occurred to me yesterday that most small business owners are sleeping on what's probably the biggest opportunity in digital marketing right now. And I'm gonna tell you what it is, and then you're gonna say, nope, nah, that's not for me. But please, just hear me out. Podcasting. Now, I don't mean running your own podcast. I think we all know the world has too many of those already...

Test podcast guesting as a content and authority workflow; repurpose each appearance into clips, articles, social posts, and link opportunities.


Podcast transcripts can be turned with AI into blog posts and social posts, reducing production time while preserving expert source material.

Use interviews/transcripts as primary source assets for AI-assisted content repurposing, with human editing and factual review.


The passage contrasts reports that AI companies reference llms.txt with John Mueller saying no AI system currently uses it.

Two weeks ago, OpenAI and Anthropic perplexity and other leading AI companies have started referencing LLMS TXT when crawling sites. This is Google Search's relations guy. He gives Google Search best practices to people who have websites. He just said a few hours ago, for what it's worth, no AI system currently uses LLMS TXT. So somebody is lying...

Treat llms.txt as experimental; wait for independent crawler evidence before allocating major implementation effort.


The passage warns that quick-toggle llms.txt solutions may confuse LLMs more than help them.

Avoid blindly enabling auto-generated llms.txt; if tested, hand-curate it and monitor crawler behavior or AI citations.


The creator says ChatGPT can generate strong YouTube titles and descriptions from a video transcript.

This is my ChatGPT prompt for coming up with perfect YouTube titles. If you want to screenshot the prompt, you can do it now. I have my transcript below. Let's see what I get. The podcast is on a very obscure discovery in search engine optimization. I have why Google is de indexing pages after 130 days and how to fix it. The hidden indexing rule. What happens if Google doesn't crawl your page for 130 days?...

Test AI-assisted title and description drafting for video SEO, then review outputs for accuracy, clickbait risk, and brand fit.


An unoptimized Shopify theme can create duplicate and unnecessary headings, such as multiple H1s, which may weaken page clarity.

This website is making two really common SEO mistakes. First is choosing a totally unoptimised Shopify theme. It's producing a load of duplicate and unnecessary headings. This text only needs one H1, but it's got three, and these just don't even need to be wrapped in headings. Let's look at your top ranking keyword. This is your page, which, to be honest, is really light on information...

Audit Shopify themes/templates for duplicate H1s and heading misuse; adjust templates so headings reflect actual content hierarchy.


A thin page may lose to competitors with more useful information and optimized headings for the same keyword.

Compare target pages against top-ranking pages for information depth, heading optimization, and missing buyer questions.


The source says backlinks still matter, but AI results may place more weight on company mentions than links.

SEO is changing quickly as AI eats up more and more search traffic. So I just wanted to go over one specific tactic that is changed at our agency so you can see an actual example of AI optimization that you might be able to apply for your own business. So as you might know, one of the biggest factors for ranking in Google has always been backlinks, which is just another website online linking to your website...

Track unlinked brand and entity mentions in digital PR and citations alongside traditional backlink opportunities.


A GEO workflow asks buyer-intent questions in ChatGPT or Gemini, records the recommendation sources, and turns them into a mention hit list.

ctually spending even more time looking for mention opportunities. Now, sometimes these are one and the same, but there's one new tactic that shows a lot of promise. Start by making a big list of all the types of questions someone might ask ChatGPT, or Gemini when looking for a product or service like the one you're offering...

Build a prompt-to-source spreadsheet with target question, model, recommended brands, cited sources, source quality, and feasible inclusion path.


The source says ChatGPT often uses top-X lists, even when they appear on company-owned or obscure social pages.

Monitor list sources appearing in AI citations, but separate credible third-party inclusion from self-serving or low-quality list spam.


The source observes spammy social, press-release, and blog seeding around AI mention opportunities.

Do not recommend source-spam or cheap PR seeding; monitor these as abuse patterns while prioritizing reputable, useful third-party mentions.


Purchase-intent pages should target buying keywords, include a CTA above the fold, explain product/service fit briefly, stay concise, and show many images.

How do I sell stuff with SEO? Target keywords where people are looking to buy. Put the keyword in these places. Put a call to action before people even have to scroll. Put two to three sentences above the call to action. The sentences explain why your product or service fit. It's the keyword you chose. Make the entire page just 400 words. Show lots of images...

Create transactional landing pages around clear buying intent with above-the-fold CTA, concise proof copy, visuals, and focused keyword alignment.

Transactional SEO / landing page structure


Transactional SEO is claimed to be less disrupted by AI and more likely to be recommended by AI systems.

Validate purchase-intent pages in both Google and AI recommendation prompts; compare visibility against informational pages.

AI recommendations / transactional content


Google is claimed to be reducing indexed website pages while social platforms like YouTube, X, and TikTok gain more keyword visibility.

YouTube pages go up. Google's indexed website pages go down. Indexed X pages go up. Google's indexed website pages go down. TikTok pages go up. Google's indexed website pages go down. Google is removing tons of website pages from its search index. Simultaneously, social media platforms are getting huge boosts. They're ranking for many more keywords than they used to...

Monitor social platforms as search surfaces and compare their rankings for target terms against website pages.


Pages being removed from Google's index are claimed to include weak, outdated, duplicate, poorly internally linked, or spammy keyword-use pages.

Audit site index coverage for weak/outdated/duplicate/orphan pages; improve, consolidate, noindex, or remove low-value URLs deliberately.


GBP optimization should use the closest main category to the top service and link to a landing page containing main keyword, location, and NAP.

Here's how to rank your Google My Business at the top of Google. I'm gonna show you how to optimize the whole thing, including two controversial tips that technically aren't allowed, but they work. Pick a main category that's the closest match to your top service. If you're not sure, just check out what your top ranking competitors are using and copy that...

Audit GBP primary category against top competitors and connect GBP to the most relevant local/service landing page.

Google Business Profile / category and landing page


Listing individual services/categories and adding services as products with dedicated page URLs is claimed to help GBP rankings because many businesses skip it.

Fill out GBP services/categories/products comprehensively and link each product/service entry to the relevant website page where allowed.

Google Business Profile / services and products


Adding the main keyword to the Google Business Profile business name is explicitly described as against Google's guidelines but ranking-impactful if not caught.

risk/avoid: do not recommend fake keyword-stuffed GBP names; record as a guideline-violating tactic and use only legitimate business names.


AI video is framed as acceptable for stock-video-style B-roll or playful content when it is not misleading or sensitive.

t's never gonna stop getting better. So let's talk about when it's okay to use AI video now, we can talk about how it's probably gonna change in the future. I think there are two situations where it's totally fine to use AI video right now. One is as a replacement for stock video if the video is not making any factual claims about actual people...

Use AI video cautiously for B-roll, concepts, or clearly playful content; avoid factual/person claims without disclosure and review.


The creator predicts demand for human-created content will persist because people want connection and trust with real humans.

it sucks a lot less today than it did a year ago. So it stands to reason that within a few years, we will have a flood of high quality AI. Content, and that's going to dramatically change not just the internet, but the world. And I talked about that in some other videos. Now, a lot of people's reaction upon hearing something like that is, I don't care if it's high quality...

Preserve founder or expert-led human content as a trust asset while selectively testing AI-generated support visuals.


For Instagram SEO, the target keyword should appear at the beginning of the description, followed by the video transcript; this is claimed to help both Google and AI coverage.

Instagram is at an all time high in Google. In April, its amount of ranking keywords spiked to record levels, same with its search traffic. Instead of using hashtags for SEO, take your keyword and put it at the beginning of your Instagram description. The closer a phrase is to the beginning of text, the more Google understands this content is about that phrase...

Test keyword-first Instagram descriptions plus transcript-style captions; track Google rankings, AI citations, and platform search performance.


Custom website chatbots can answer brand questions reliably and perform simple actions when built well.

So everyone's talking about AI agents right now and whether or not they're going to replace websites. Now, I don't think they're going to replace websites anytime soon, but I do think we can finally see a direct path to how AI agents become more important than websites. So I wanna walk through what this looks like and how I think we know this, and I'm going to use a small business as an example...

Evaluate website agents for high-friction customer questions and simple actions, with reliable brand knowledge, guardrails, and escalation paths.


The creator predicts business AI agents may eventually become more important than websites.

Track agent-readiness as a future visibility factor: structured business facts, clear actions, APIs where useful, and accurate knowledge bases.

Agent-readable business / future visibility


Targeting “near me” in meta titles/H1s is claimed to be outdated because near-me results are based mainly on actual geographic proximity.

We need to have a serious talk about what you're doing here because it's all wrong this is not how you target near me searches I swear this tactic's got to be at least 10 years old now when people search for something "near me" the results are based on who is actually geographically closer meta titles like this is how you target these searches you're wasting the most important on-page SEO element you have on...

Do not waste titles/H1s on “near me”; optimize local pages around real service + location terms and proximity-aware local signals.


Location pages need the target service/location keyword in the meta title and should avoid duplicate headings that confuse page focus.

Audit location landing pages for service+city meta titles, clear H1/H2 hierarchy, and no duplicate template heading clutter.


Top SEO/content sites lacking `llms.txt`, combined with LLMs understanding normal page text/transcripts, is used to argue `llms.txt` may currently be hype.

OpenAI, Anthropic Perplexity and other leading AI companies have started referencing LLMs.txt when crawling sites. LLMs TXT is a plain text file that tells AI systems what you're about and which URLs on your site you consider to be useful and of priority. It also gives plain text versions of all your content in dot MD markdown files, so it's easier for LLMs to understand...

Treat `llms.txt` as low-priority unless crawl logs or AI citation tests show measurable benefit; focus first on clean content architecture and accessible text.


Tutorials, studies, and resources can outperform ordinary blog posts because they attract searchers more likely to become customers.

I've secured position 1 rankings for hundreds of businesses on Google here are three things that I wish I knew earlier blog posts are not always the most effective way to publish SEO content tutorials studies and resources are much more effective and they attract searchers who are way more likely to become customers there is no magic number of times to include your target keyword I always recommend having it in...

Plan SEO content beyond blog posts, including tutorials, original studies, tools, and resources tied to commercial journeys.


There is no magic number for target-keyword repetition; the keyword should be in the page title but not forced where it does not fit.

Avoid keyword-density formulas and unnatural stuffing; use target terms where they clarify intent and page relevance.


Consistent digital PR campaigns are presented as a way to earn higher-quality links with less time and budget than chasing many backlinks.

Favor repeatable digital PR for relevant links and mentions, then evaluate link quality, relevance, and referral value.


Google Trends can show current search interest, historical keyword interest, regional demand, and related topics for free.

Google Trends shows you what's trending in searches right now and how interested people are in your target keywords, over time, by region related topics all for free.

Use Google Trends as a free directional research layer for seasonality, regional targeting, and topic discovery; validate with search volume/intent tools before prioritizing pages.


Manufactured backlink profiles, anchor-text ratio engineering, artificial brand searches, and engagement inflation are described as tactics used to game search/AI systems.

If you don't see the results you want on Google, it's because SEOs are gaming the system like this. This is the ratio of anchor text to have so it looks like all the backlinks being manufactured look authentic and not fake. Anchor text is a text that covers a backlink and it helps search engines and AI understand...

risk/avoid: classify anchor-text engineering, fake engagement, and artificial brand-search inflation as manipulative tactics; do not recommend them as methodology.


Small businesses can use complete social profiles as search surfaces for people looking for company information.

Have you created social media profiles for your business? Do you have a Facebook page, a YouTube channel, a TikTok? In my experience, most small businesses only have one or two social profiles. Some have zero. And it seems like the biggest reason businesses aren't creating all of their social profiles is they think it might be embarrassing for someone to see that they don't have a lot of followers or even worse...

Create complete official profiles on relevant platforms with website links, business descriptions, accurate service info, and light proof content.


Small businesses can stand out by posting even minimal product/service videos because customers do not expect influencer-level audiences.

Set a lightweight recurring content cadence for social profiles; prioritize accurate demonstrations of products/services over follower count.


Tropicana’s packaging redesign is used as evidence that unclear product presentation can damage trust and sales quickly.

Tropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is. Orange juice. The new one, a random orange blob. It looks like medicine. Not to mention this was trusted and familiar. The backlash was swift and enormous. This mistake cost them $55 million. You have to be super clear about what you are selling...

Audit landing pages and offer pages for immediate clarity: what is being sold, who it is for, and why it is trustworthy should be obvious without interpretation.


Google AI Mode is described as a bleeding-edge tab whose successful features can migrate into AI Overviews and main search.

The CEO of Google just told us exactly what the future of search is going to look like. Let's listen and then I'll tell you how this is going to change. SEO, do you see a trajectory in the possible future where AI mode completely replaces the 10 blue links plus AI overview? Our current plan is AI mode is going to be there as a separate tab for people who really want to experience that...

Track AI Mode, AI Overviews, and standard SERPs together, noting which AI Mode behaviors move into the main search experience.


The passage says deep-research-style systems can examine far more pages than a traditional Google results page.

Test AI visibility beyond page-one rankings, including niche and long-tail pages.


AI Mode queries may include more user context and be decomposed into many specific sub-searches that normal users would not type into Google.

. One is that these LLMs that AI mode is based on, like Gemini, specifically Gemini Deep Research, look at way more pages than traditional search. When you do a search in Google, you get 10 blue links. Maybe you get a few extra features in there, but it's not uncommon for deep research to look at hundreds of different pages...

Map customer journeys into granular questions and sub-intents; create pages/assets that answer exact situational questions.


In AI search, winning may shift from ranking for a few large keywords to capturing many specific low-volume “scrap” queries with direct answers.

Build a content system for specific customer questions across the full journey; measure cumulative visibility rather than only head-term rankings.


LLM research tools may crawl social media, video, Reddit, and blogs, so website-only SEO may miss surfaces that AI systems use as evidence.

at you'll be the only person online answering them directly. And as these little search terms with a ton of search volume, it fragmented into larger search terms with very little search volume, the strategy is going to shift from trying to rank for a few big keywords to trying to pick up as many of the scraps as possible. And I'm not just talking about blog posts either...

Repurpose expert content across website, video, social, and community platforms; track which surfaces appear in AI answers.


Shopify SEO should start with relevant, low-competition, high-volume keyword research and map terms to product titles, content, image names, alt text, page titles, descriptions, and URLs.

Start with keyword research look for keywords that are highly relevant with low competition and a high search volume then you're going to add the relevant keywords for each of your products to your product title, content, image names and alt text, page titles, descriptions and Urls use any leftover keywords for your existing collection pages or create new ones if you need to optimize them exactly like you did...

Build a product-level keyword map before editing Shopify pages; place primary terms in titles/meta/URLs and secondary terms in supporting copy/media fields.


Leftover product/category keywords can be used to optimize existing collection pages or create new collection pages when needed.

Audit collection coverage for keyword gaps; create or optimize collection pages for meaningful product groupings.


Adding optimized collection pages to the main navigation, including dropdown categorization, can improve discoverability for users and search engines.

Ensure important collections are reachable from main navigation or structured dropdowns; avoid orphaned collection pages.


Digital PR platforms such as Qwoted, Featured, and Editoriale are suggested as cheaper/authentic ways to build authority backlinks.

Use journalist-request/digital PR platforms for legitimate expert commentary and earned links after foundational ecommerce SEO is in place.


The creator is testing short summaries at the top of blog pages so visitors get the main information before scrolling.

This is how most websites do their blogs. You arrive to your page from Google and it's this big screen before you can get your information. To get your information you have to scroll and scroll and scroll. It's often not provided. At the top. You gotta scroll down. You gotta search through the page to find it. This is what I'm trying...

Test 2-3 sentence summaries and a clear CTA near the top of informational pages, then measure engagement and conversion impact.


Having important search terms in the actual business name is claimed to provide a large SEO/local ranking advantage, including for related terms.

There's really only one remaining S E O. Hack in 2025. And when I say hack I mean something that you can do easily that isn't obvious and gives you a big advantage. Back when I started S E O. In 2009, the entire game was nothing but hacks. But over time Google has gotten smarter and now almost all those hacks have stopped working. Except for this one...

For new brands or rebrands, evaluate whether a descriptive but legitimate business name can support search/entity clarity without harming brand trust.


Adding target keywords to a Google Business Profile title may provide local ranking benefit, but the clip says it breaks Google's terms of service.

Do not recommend keyword-stuffing GBP titles; use compliant business names and monitor competitor spam through appropriate reporting paths.

Risk/avoid / Google Business Profile spam


A keyword-rich real business name may reinforce topical association because online mentions and links repeat the business name.

Business Profile, but up until now it's been a pretty safe tactic. And this doesn't give you the full benefit of actually having a company name that includes your primary search terms. Because when it's your actual business name every single time you're mentioned online, every time someone's talking about you, every time someone links from your business name to your website, you're associating your brand with...

In legitimate naming and entity strategy, consider how brand names, anchors, citations, and mentions communicate category relevance.


AI Overviews are claimed to cause clicks to drop while impressions rise, especially for informational keywords such as how/what/why/when/where.

People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post. Google's AI overviews drop. Clicks goes down, impressions go up. It's a huge disparity. Some people are calling this the Great Decoupling. Historically, we've seen clicks track impressions. Here's another one. Not anymore. Clicks go down, impressions go up...

Treat purely informational blog SEO as higher-risk for click loss; separate traffic goals from lead/conversion goals when planning content.

AI Overviews / informational keyword risk


Transactional product/service pages are positioned as more resilient because users still need to visit pages to buy or take action.

Prioritize bottom-of-funnel and transactional pages for products/services; measure clicks and conversions, not only impressions.

Transactional SEO / AI Overview resilience


The passage argues brands should be active on platforms where customers already spend time.

I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarchies work in junior high school...

Increase useful presence across site, social, forums, and industry conversations.


The passage says algorithms reward personal insights and a true, authentic voice.

nds and businesses. This works now because the algorithms are getting more and more pervasive. These algorithms are hungry for content and personal insights, and the more of your true, authentic voice you provide, the more you'll be rewarded. So there aren't many things I would recommend you do based on the behaviour of junior high school kids, but this is one thing they have right...

Use founder or expert-led content with real opinions where brand risk allows.


Simple free tools such as color palette generators can attract large backlink profiles and may be recreated as industry-relevant utilities.

Canvas Color Palette generator has 8.1 thousand backlinks from 2.2 thousand websites. Super simple. Anybody can make this with no code or AI. Copy all the text from the page, paste it into ChatGPT, tell it about your company, ask it to come up with something similarly easy. ChatGPT generates the code right there. Put it on your domain, launch it on Product Hunt, get backlinks...

Brainstorm lightweight calculators/generators/checkers relevant to the business; publish on-domain and promote through appropriate launch channels.


Once AI phone agents feel competent, customers may dislike hold times or voicemail more than AI call answering.

m, once these AIs actually feel human and aren't terrible at their jobs, the one thing everyone's gonna hate even more than talking to an AI is waiting on hold or being sent to voicemail. Yelp and a few other companies are already making it really easy to have AI answer your unanswered calls, meaning your customers only speak with an AI if a human was unable to answer the call...

For service businesses, test AI or hybrid missed-call coverage and measure booked appointments, callback quality, complaints, and opt-out needs.


The cited “99% accuracy / 70% cannot tell” AI phone statistics are flagged by the creator as likely coordinated PR and not independently trustworthy.

AI customer service has largely been a joke up until now, but we might have just reached the point where they can actually replace humans. My prediction is that within a year, we will more often be talking with an AI than with a human when we call a business...

Treat vendor AI performance claims as unverified until tested on real business calls; require independent benchmarks or pilot data.

AI statistics / evidence quality warning


Top-of-funnel informational searches have high volume and competition but low purchase intent, so AI absorbing them may not hurt businesses much.

AI is just starting to swallow up traditional search traffic, but it's going to accelerate quickly. If you rely on search traffic, you might be in trouble. But if you're an actual business that sells an actual product or service, I don't think this is a bad thing at all...

Evaluate informational content by assisted conversions, strategic value, and customer journey role instead of raw traffic volume alone.


The middle of the funnel is framed as a low-competition, high-intent SEO opportunity.

O. I have no affiliation with him, and I think Eli is totally right about this being where the opportunity is right now in SEO. And that's because the middle of the funnel is where most of the low competition, high intent keywords live. Now, the highest intent, most valuable keywords are the bottom of the funnel...

Build decision-support pages for comparisons, option selection, scenarios, and customer questions that appear during consideration.


If no page adequately answers a specific customer question, a site can win by being the only page answering it directly.

Find unanswered niche questions from sales, support, forums, and research, then create exact-answer pages with enough context to help decisions.


The creator argues that customer journeys and questions should guide some AI-era content planning more than search volume or keyword-tool output.

answering a user's very specific question, it doesn't matter how much authority you have, it doesn't matter how big your company is or how well known your brand is, you will win by deep. This already works now with traditional search, but I don't see why it would stop working as people turn to AI to answer these questions. So stop worrying about search volume, stop using these keyword tools...

Add customer-question research alongside keyword-volume research, especially for specific decision paths that tools may not surface.


YouTube should be treated as part of search visibility strategy, especially when video results influence Google discovery.

YouTube has just become the most clicked site in Google search. If you're not investing in video, this is your wake up call. Put the same videos out across TikTok, IG, reels, LinkedIn, and of course or see YouTube. You can use Reuse video.com to have your videos come out to each platform automatically. Use keywords...

Include YouTube and short-form video assets in SEO planning, then track video rankings, search visibility, and referral behavior alongside web pages.


YouTube titles and descriptions should put the target keyword early, then use transcript context to make the description more complete.

Place the target keyword near the start of video titles and descriptions, and use reviewed transcript context to strengthen descriptions naturally.


The same video asset can be distributed across TikTok, Instagram Reels, LinkedIn, and YouTube to increase search and social surface coverage.

Repurpose strong videos across relevant platforms, adjusting metadata and tracking performance by channel.


AI-managed ad campaigns and automation may replace generic agency tactics, pressuring agencies that mainly sell scalable, low-creativity execution.

So meta just announced that by 2026, AI will run your Facebook ad campaigns for you. You'll simply tell Facebook what the goals are for your brand and it will create all the creatives, all the ad copy, all the targeting. And if your thought is sure, TJ, but it's gonna be created by AI, so it's gonna be terrible. You probably haven't been keeping up with how good a lot of these AI...

Audit agency/vendor value against creativity, strategy, domain expertise, and AI readiness; avoid vendors whose only edge is routine execution.


Digital marketers with repeated experience in a specific industry may perform better because industry-specific learning curves are already solved.

Let me tell you a crazy story. Yesterday, one of my clients emailed me. I'm doing SEO for this client, but I'm also gonna be managing his Google Ads account. Yesterday, he forwards me an email from another Google Ads agency. Turns out this ad agency are actually experts in his specific industry. Me and this client, like all my clients, have a very transparent, honest relationship...

When selecting SEO/PPC vendors, weigh proven niche experience heavily alongside reputation, ability, and pricing.


A vendor that changed its name after developing a bad reputation is presented as a warning sign in agency selection.

Check historical names, reviews, complaints, and reputation patterns before hiring marketing vendors.

Reputation risk / agency rebrand warning


Screaming Frog’s free version can crawl up to 500 URLs and surface technical issues such as broken links, missing meta titles, duplicate content, and indexing problems.

Free SEO tools that actually help you rank! Part 4 if you've never run a full crawl of your website before, this is gonna reveal a lot. Screaming frog SEO spider crawls your website exactly like Google does, and it flags anything that could be stopping your site from ranking, like broken links, missing meta titles, duplicate content, or indexing issues. You can crawl up to 500 urls or with the free version.

Run Screaming Frog as a baseline technical audit for small sites; prioritize fixes that block crawling, indexing, and high-value page performance.


The passage cites Ahrefs saying 99% of keywords that trigger AI Overviews are informational in intent.

AI overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks. These are impressions. The blue line is SEO clicks from Google. The purple line is impressions from Google. According to hrefs, 99% of keywords that trigger AI overviews are informational and intent. Informational keywords are ones like how, what, why, when, where?...

Verify the cited Ahrefs statistic before relying on it, then use intent classification to estimate AI Overview click-loss risk.


Rapidly publishing large volumes of AI-generated pages without added user value can create scaled-content abuse risk.

Google is cracking down on websites that use mass amounts of AI generated content. Seems like Google is issuing manual actions for scaled content abuse. Confirm two websites which were issued the penalty last week same day. The sites were generating 20 to 40 pages every day. In total had 7,000 and AI generated pages. The pages were ranking on Google really well...

Avoid mass AI page generation without unique value, human review, and gradual quality controls; monitor indexation and manual-action risk when scaling.


The video suggests safer AI-assisted content requires specific images/videos, reduced AI-like formatting/buzzwords, and ideally human review.

For AI-assisted pages, require human editorial review, original media/examples, and value-add beyond generated text before publishing.


The creator claims gradual scaling of page generation looks less suspicious than sudden high-velocity publishing.

risk/avoid: classify velocity-masking advice as manipulation-oriented; use publishing cadence for editorial quality control, not to evade detection.

Content velocity manipulation risk/avoid


Focused pages for individual services can be more trusted and easier to rank than one broad page listing every service.

Every services business needs to have a page like this. You create individual pages for every service that you offer. People Google these services, and your page just rank. This seems super basic, but nobody else does it. Everyone usually tries to put all their services onto a single page...

Create one focused page per meaningful service, then support it with clear proof, FAQs, internal links, and a relevant call to action.


A service hub linked from the footer can help users and crawlers reach focused service pages.

Build a crawlable service hub and link it from persistent navigation or the footer when it helps users find specific services.


A Screaming Frog audit should check indexability, page titles, H1s, content metrics, internal 404s or redirects, and external link errors.

Here's how to use Screaming Frog to do an SEO audit on your website. I'm gonna show you how to find the issues that will make the biggest difference to your site's rankings once you fix them. First, check all the pages you want to rank are indexable. Any that aren't should be intentional, like login pages or deleted pages. Click on Page Titles to see all your meta titles...

Run a structured crawl checklist and fix indexability, metadata, H1, and broken-link issues before deeper content work.


AI and automation tools can personalize cold emails and follow-up emails at scale.

I wanna talk about the three digital marketing tactics that, when done well, are insanely effective right now. Because things are changing so quickly with AI. New tactics and methods are being invented every month or two. These three tactics are definitely having a moment right now. However, I don't see how that moment is ever gonna come to an end...

Use cold outreach only where appropriate; evaluate compliance, deliverability, personalization quality, human review, and lead relevance.


The clip says AI and automation can personalize messages and follow-up conversations in short-form-video workflows.

Test short-form outreach flows only with consent, platform-rule review, useful video content, and human oversight of automated follow-up.


Tools or N8N workflows can monitor Reddit for relevant conversations, allowing timely human participation where leads may be valuable.

agnet. AI and automation have allowed these messages and the follow up conversations to be personalized, and the explosion of short form video has made this method very effective. The hardest part with this method is just making compelling short form video content, but if you have someone in your company that can do that, I highly recommend it. And the third method is Reddit...

Build a Reddit/social listening workflow for high-value industries; prioritize helpful human comments over direct promotion.


Fully automating Reddit/social replies is described as greedy/impatient and may contribute to AI bots flooding conversations.

risk/avoid: do not automate end-to-end social commenting; allow AI drafts only with human review and genuine added value.


Optimizing for AI Overviews, AI Mode, and ChatGPT should be treated as current SEO work, not a future-only concern.

I'm seeing a lot of SEOs online who feel like they're thinking about the future of SEO because they're trying to optimize for things like AI overviews and AI mode and ChatGPT. But here's the thing. That's not the future of SEO. That's the present of SEO. If you think that's what search is gonna look like in two years, you haven't been paying attention.

Mark AI visibility checks as part of present-day SEO audits rather than a speculative roadmap item.


Service businesses can support purchase-intent searches by creating dedicated pages for each service and linking them from Google Business Profile entries.

Service businesses here's how to get more customers from Google. Create pages on your site for all of the services you offer. Structure your URLs like this go to Google Business profile under Add Product, add your services, then link to them with the product Landing page field. For example, this would link to a page that looks like this your page targets common services in your niche...

Map each important service to a focused landing page and connect the relevant Google Business Profile product or service field to that page.


Repeating the service name in key on-page locations is claimed to improve ranking for that specific service query.

Convert into a review checklist item: verify recommended placements against existing on-page SEO standards before use.


The creator argues that online content should avoid being boring above all else because audiences increasingly prefer discomfort or novelty over boredom.

I'm actually on vacation right now here in Orlando, Florida, and last night while we're at Disney World, it started to rain. Now, this is a big bummer for most adults, but for kids like mine, it was a delight. In fact, they didn't want to stand in line for these amazing rides anymore. They just wanted to be in the rain. And at first, this was kind of weird to me for Disneyland. Don't you wanna go on the rides?...

Add an engagement/interest check to content QA: clear hook, concrete stakes, specific examples, and non-generic point of view.


Short TL;DR summaries near the top of articles or product pages can help visitors decide faster and reduce confusion.

This is still one of the best SEO tricks shared on Reddit. Adding a TLDR to pages boosts conversions by 33%. For articles, 2 to 3 sentence summary at the top giving the main points right away. For product pages, quick summary of the product's features and benefits placed right under the title. This works because searchers get faster decisions, less confusion, and better user experience...

Test 2-3 sentence summaries under titles on key articles and product pages, then measure conversion and engagement impact.


The creator claims click data affects rankings and recommends benefit-driven page titles to improve click-through.

The Google API leak was one year ago. Here's three of the biggest things that were revealed. Google uses Chrome data to track clicks and search results. Make sure you have page titles people want to click. If you don't get clicks, you lose rank. Add a benefit to your page titles like this to make sure people click. Google monitors if you're clicking into a result and then bouncing back...

Test benefit-led title variants on suitable pages; evaluate CTR, rankings, and query intent fit before adoption.


The creator claims Google monitors click-backs/bounces and recommends answering the user’s need above the fold with a CTA or short TL;DR.

Review top pages for above-the-fold answer clarity and intent match; treat ranking impact claim as pending evidence.


The creator claims backlinks from pages without engagement are ignored, favoring links/mentions from places real users visit.

Prioritize placements with real audience visibility and referral potential over generic link-building.


AI visibility overlaps with SEO because ChatGPT and Gemini may use search, but not every LLM answer is search-derived.

Right now the entire SEO community is talking about what it takes to rank in AI like ChatGPT or Google's AI mode. And one common sentiment that I see keep coming up is that ranking in AI is exactly the same as ranking in Google Search. Because of course, these large language models use search engines to determine recommendations...

Separate AI visibility research into search-backed retrieval, model-memory brand knowledge, and brand mentions on crawlable sources.


LLMs search with longer, more specific phrasing than humans, making hyper-specific customer-question content worth testing.

players on mobile device while standing in line. No human would ever search that way because they understand that it's very unlikely there's an article with that title. These large language models search that way all the time. It's also easier than ever to create high quality content at scale. So that's one way SEO is changing, is it's suddenly worth it to make content addressing these hyper specific queries...

Test content for specific customer scenarios and long questions that keyword tools may underreport, then monitor search and AI citation behavior.


For AI visibility, brand mentions on crawled publications may matter even without backlinks, because LLMs can use mentions as relevance/entity signals.

Track unlinked brand mentions and test third-party placements as AI visibility evidence, not just link-building assets.


The creator reports seeing LLMs cite obscure blogs and spammy press releases, suggesting broad brand-name distribution may influence AI answers.

risk/avoid: do not recommend spammy press releases; log as an experiment/risk signal and prefer legitimate third-party mentions.


The creator says identical sites on dedicated hosting outperformed shared hosting, possibly because shared IP neighbors can affect rankings.

This is crazy. Google prefers sites on dedicated hosting versus shared hosting. These identical sites went after the same keyword. This is what happened. The green ones are dedicated hosting, the yellow is shared hosting. The dedicated hosting site dominated the shared hosting site. This is because you could share an IP address with spammy sites like these...

For unexplained ranking drops, check shared-IP neighbors as one diagnostic input, not as proof of causation.


SEOs allegedly manipulate Reddit by posting neutral questions, gaining answers/upvotes, then editing the post to insert links or self-recommendations that surface in Google/ChatGPT.

Hope I don't get in trouble for sharing this. This is how lots of SEOs are hijacking Reddit. For their clients or for themselves? First they find a relevant subreddit, then they post a question using this format what's the best software as a service or agency or company for doing XYZ? They post a question saying what is the best for doing this? The thing is very specific...

risk/avoid: document as manipulation to avoid; monitor Reddit evidence quality and edited posts before treating Reddit mentions as trustworthy.


A cited Semrush study claims AI Overviews increased sharply in early 2025 and are especially common on learn-more/informational searches.

SemRush have just released a study on AI overviews and it's not looking good for your SEO I'm gonna show you how to get around this at the end of the video but first you need to know what's happening Google are rapidly increasing the amount of AI overviews they're showing in search results at the beginning of 2025 they were showing in around 6.5% of all Google search results by the end of March this figure has...

Validate with source study; flag shallow informational blog posts as higher AI Overview displacement risk.


SEO agencies relying only on static SOPs may underperform as AI/search changes accelerate; account workers need first-principles understanding of algorithms.

Right now, digital marketing is changing too fast for a lot of agencies to keep up with. There are a lot of great agencies out there that are small and agile and can pivot really quickly. But if you're a small business owner and you're paying one of these agencies, it's important to know which type of agency you're working with...

Add agency/vendor evaluation question: can the operator explain why the strategy works and how it adapts to AI/search changes?


The creator speculates that AI-driven recommendation experiences will make content creation more important for small-business discovery.

No one really knows what digital marketing will look like in 2027, but there are some pretty significant trends that are unlikely to stop. And so let's speculate. The biggest trend I'm seeing is that people are more and more willing to let algorithms make decisions for them. As these algorithms get better at recommending stuff we actually like, we get lazier...

Track visibility across owned site content, reviews, social/video posts, and third-party mentions as one AI-readable reputation surface.


Small businesses should publish authentic content addressing specific audience issues because algorithms may surface niche content to the right prospects without requiring virality.

Test creator-led niche content for high-intent audience problems; measure leads/assisted conversions rather than viral reach.


Early SEO progress can be assessed in 2–3 months by checking Google Search Console average position improvements and widening impressions, not only page-one rankings.

If you're investing any time or money in SEO, you don't need to wait six months to know if it's working. Check these metrics regularly and you will know in the first two to three months if your SEO strategy is working. Go to performance search results and tick average position. Don't even bother looking at position 1 rankings at this stage. You're not there yet...

Add early-stage SEO reporting view: average position movement and impressions trend for target queries/pages.


The creator recommends targeting very specific audience questions rather than only traditional keyword-research terms for AI-era content.

hese programs allow us to provide a lot more context and nuance when we're asking questions. Instead of saying, best Italian restaurant near me, you might say, hey, me and five of my friends are going out for Italian. We're thinking about going over to one of these three districts. And by the way, two of my friends have celiac's disease. Oh, and we are really hoping to find somebody that has good seafood...

Create pages/articles around specific buyer questions, then structure them with direct language, headings, and appropriate schema.


AI can help repurpose a video transcript into articles, social posts, ads, lead magnets, or new video ideas across multiple platforms.

ly going to be the only article online that addresses that question specifically. Make sure the articles are structured in an NLP friendly format. Use short, direct sentences, proper heading structure, any appropriate schema markup on the page. Now, building a workflow like this does take some time, but once it's set up, you can create high quality content within 15 minutes...

Build a transcript-to-content workflow for article, social, ad, lead-magnet, and video variants, with human review before publishing.


Posting one content idea across 8–12 platforms and monitoring traction/comments can reveal formats/topics that resonate and improve AI-visible reputation.

Test multi-platform distribution with monitoring and iteration; double down on content formats with engagement.


For ChatGPT search visibility, the source recommends conversational question targets, direct answers, and scan-friendly structure.

If you want to rank in ChatGPT search results, you need to do these 6 things target keywords like how does AI SEO work? Instead of AI SEO strategy. This is how people search with ChatGPT. When answering a question, start with a clear and direct answer. AI wants to use the least amount of resources to find an answer. Use headings, FAQs and bullet points, but not too many...

Write pages around natural questions, answer directly near the top, and use headings, FAQs, and concise bullets where they clarify the answer.


Outdated stats, broken links, and old published dates are presented as risks for ChatGPT search visibility.

Add freshness checks to AI-visibility pages: update dated stats, repair broken links, and keep publication or update dates accurate.


FAQ and Organization schema are recommended as ways to help AI understand page content.

Use FAQ and Organization schema only where the page content genuinely supports those structured-data types.


ChatGPT search results may include YouTube, LinkedIn, and other social platforms, creating additional keyword-optimization surfaces.

Optimize relevant social and video posts with related keywords and clear entity mentions when those assets support the search journey.


The creator recommends an authentic owner/founder homepage video that explains why the business started, shows proof, and gives a clear next step.

You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors on your website and gain their trust. And you need to be in the video. So a video is so powerful, why aren't more businesses putting a video on their homepage? It's because they think it's hard...

Test a simple, genuine homepage video with origin story, review/testimonial proof, and CTA; avoid overproduced scripting.


The transcript describes a case where coordinated branded searches/clicks allegedly caused a rapid ranking jump.

This guy got his Twitter audience to Google something, click on his site at once, and all of those clicks made him rank No. 1 in just three hours. Then Google denied this, naming him specifically and calling whatever his new theory is. Same guy exposed the biggest Google leak of all time. And this leak showed click data was so important to Google they created Google Chrome just to get it...

risk/avoid: do not recommend coordinated click manipulation; keep as a cautionary claim about possible click-signal sensitivity needing independent verification.


The creator argues schema markup is often over-prioritized because Google does not guarantee rich-result display and many CMS/themes/plugins already include basic schema.

SEO gurus are lying to clients telling them that they need to worry about schema markup. Schema markup is what makes you see features like this in the search results, the stars or video duration. Lots of businesses spend a lot of time worrying about this stuff and pay a lot of money to SEOs to help them worry. This is from Google directly...

contradiction/review: compare against claims recommending schema; position schema as hygiene/use-case-specific rather than a primary lever.


Informational queries are claimed to be heavily exposed to AI Overviews and click loss, while transactional/commercial pages may be less disrupted and closer to revenue.

I'm losing many of my keywords. I have mainly informational content and my website is a publication. Here's a comment addressing this person's problems. Results for informational queries are dominated by AI overviews, display of AI overviews, ads, competitors ranking high hrefs. AI overviews reduce clicks by 34.5%. If you want to avoid this, this is on the Compact Keywords landing page...

Prioritize commercial/transactional pages when AI Overviews threaten informational traffic; validate against query-level GSC data.


Google Search Console is expected to add AI traffic visibility, giving SEOs another data source for AI-related search optimization.

Google is about to start showing traffic from AI in Google Search Console. Google Search Console is Google's own tool for accessing data in its search index. For example, how people are finding your site on Google. Connect your site to it, submit your sitemaps, then you can see how people are finding you. Previously it only showed normal Google results. Now it's about to start showing AI...

Monitor Search Console for AI traffic reporting and fold the new data into page/query optimization once it appears.


Existing GSC queries where a page already ranks can be added higher on the page or expanded with a few sentences to improve relevance and traffic.

Use GSC queries as page-expansion inputs; add concise sections only where they improve intent coverage.


Because AI search changes are uncertain, SEOs should learn and experiment continuously rather than repeating old fixed tactics.

So AI is eating up Google search traffic really quickly now. A lot of that AI is Google themselves. They're quickly rolling out AI mode and I think it seems that people realize how good Gemini is. That's gonna start taking away a lot more traffic as well. So Google is gonna be fine, but if you rely on this Google search traffic, you might not be...

Keep AI visibility methods in an experiment backlog with evidence, dates, and observed outcomes before standardizing.


SEO fits best when buyers already search Google for a known product or service category; novel offers may need demand generation instead.

How do you know if SEO is important for your business? There's one simple question you can ask yourself that will help you determine if SEO is right for you And if it's not, I'll let you know what you should be looking at instead. So the question is, are people currently going to Google and searching for the thing you offer?...

Add an SEO-fit diagnostic: verify existing category/search demand before recommending SEO as the primary marketing channel.


New businesses needing leads immediately should usually prioritize basics plus Google/Meta ads over large SEO retainers; established brands with big sites may see larger SEO upside.

SEO is not right for every business, and I say that as someone who makes his living doing SEO. If you just started your business, you just launched your website, and you need to get leads now, you should not be investing the majority of your marketing budget in SEO. For a business like that that doesn't yet have an established brand...

Segment SEO recommendations by business maturity, budget, urgency, and existing site/brand assets.


Long-form YouTube can generate qualified leads for small businesses when content targets a narrow buyer audience and demonstrates expertise.

If you're a small business owner, you should be on YouTube. It's by far the most effective form of organic marketing right now. Almost all text content today is created by AI. But almost none of your competition is on YouTube, and it's the easiest place to get customers now. I'm not talking about videos like these. Although I do think every business owner should be doing one short form video a day...

Test YouTube videos that show audits, workflows, or expertise for a high-value audience; judge success by qualified leads, not total views.


Before spending on marketing, a website should immediately make clear what the business does, why it is the best choice, and the next step.

I've seen too many small business owners wasting money on marketing because they haven't handled the basics management. So here are three things you have to do before you spend a dollar on marketing. One. Make sure as soon as someone lands on your website, it's immediately clear what you do, why you're the best choice, and the exact step they need to take to start working with you two...

Add a pre-marketing website clarity audit covering offer, differentiation, and CTA before scaling traffic acquisition.


Before scaling traffic, businesses should collect visitor data and respond to leads quickly, ideally with autoresponder and follow-up workflows.

Install baseline analytics/pixels or soft email capture, then create a fast response workflow for forms and calls before increasing marketing spend.


SEO should not be treated as a commodity/product; beyond basic keyword research and title optimization, effective campaigns can differ radically by site, market, and theory of search.

I've been doing SEO for 16 years, and there's this one misconception that keeps coming up, and I think I finally figured out how to articulate what the issue is. There's this idea that SEO is a product. People often talk about it like it's a commodity that you can get from one vendor or another...

When evaluating SEO vendors, review whether strategy is custom to the business/context rather than a generic fixed package.


The creator says strong SEO strategy depends on first-principles reasoning and a working theory of Google, not just applying a fixed SOP.

e point is that S. E. O. Will never be solved. No one will ever truly know the best thing to do to rank higher in search. All we have is our limited understanding, our intuition from past experience, and whatever set of processes we've developed that seem to work reliably. But in practice, it actually functions more like an art than a science. Every S. E. O. Really has their own style. Some S. E...

Add agency/consultant vetting questions that ask why a strategy should work and who owns strategic reasoning, not only what deliverables are included.


AI may reduce traffic for ad/affiliate sites, but businesses selling real products or services still need optimization for recommendation algorithms.

A lot of people have been saying that S E O. Is dead, or at least dying, and this is partially true, but not entirely. Now, people have said S E O. Is dead for years. However, this time it does have a little more teeth because of AI. Now, we don't know to what degree people will stop using traditional search engines...

Separate AI-search risk for publishers from local/service businesses; optimize business visibility across search, AI answers, and recommendation surfaces.


To prepare for AI-driven discovery, the creator recommends publishing high-quality content that represents the brand.

Build a reviewed content workflow that regularly publishes original, brand-consistent material for search and AI visibility.


The creator predicts that by 2026, AI-capable operators may build strong custom websites for small businesses more affordably than average non-AI designers.

Let's talk about the future of website design. Only a few years ago, in 2022, if you wanted a nice professional website for your small business, you really had to hire a developer and probably a designer too. By 2022 you could build an okay website in Google Sites or go daddy. But let's be honest, they looked pretty terrible. In 2023, as the AI...

Track AI-assisted site-build workflows, but verify design quality, SEO basics, accessibility, and maintainability before using them for client work.


AI workflows customized per client/brand can store brand knowledge, meeting context, prior assets, internal-link rules, CTAs, and task instructions, enabling faster production of brand-specific marketing materials.

Digital marketing as we've been doing it will be completely obsolete within two years. And this has huge implications for small businesses. So what do I mean? I mean, any task that US digital marketers were doing before ChatGPT will be completely obsolete by 2027, with one exception that I'll get to...

Consider building client-specific AI workspaces/projects for repeatable marketing tasks; require source material, brand voice rules, QA, and human review gates.


For small businesses with low monthly marketing budgets, future marketing execution may shift from traditional agencies to software or lightweight custom AI workflow builders.

Treat as market hypothesis: compare agency deliverables vs AI-assisted workflow cost/quality for sub-$2k and $2k–$20k monthly budget bands.


The passage says Webflow's lighter code does not automatically make it more SEO-friendly than WordPress.

I've been talking with a small business owner about building a new website for them today. He sent me an email that said, why don't we build the website on Webflow instead of WordPress? His reasoning was that Webflow's code is lightweight and therefore more SEO friendly. This is something I hear a lot and so I just thought I'd tell you what I told him. It's true...

Choose CMS based on implementation quality and real bottlenecks, not code-weight claims alone.


Page speed is described as rarely a direct ranking factor except when the site is extremely slow or fails to load; it still matters for user experience and conversions.

Mark page speed as important UX/conversion hygiene, but avoid over-weighting it as a primary ranking lever unless performance is severely broken.


For many small businesses, WordPress can be preferable because its plugin ecosystem supports rapid professional site builds and SEO tooling such as RankMath and LinkWhisper.

r website is so slow that it's not loading for people at all. That will hurt your ranking. So while there are use cases where Webflow makes more sense, for the vast majority of small businesses, WordPress is going to be the best platform. It's way faster and more reliable to build a professional high quality website. And their plug in ecosystem makes it super easy to add any kind of functionality you want...

Validate WordPress as default CMS option for service businesses when plugin ecosystem, maintainability, and SEO workflow matter; compare against Webflow by use case.


AI phone reps may reduce tolerance for unanswered calls or long holds as the technology becomes more common.

So you'll just announce their AI customer service rep. This is a product for small business owners where an AI can answer your phone for you when you can. Based on their promo video, it actually looks pretty cool. It sounds realistic. There's not a lot of Delay. It can answer common questions about your business and even set up appointments. Of course, it's not able to do everything a human can do...

Evaluate AI answering first for missed calls, voicemail, after-hours questions, and callback scheduling rather than as a full human replacement.


For sub-$5k marketing budgets, the creator argues skilled AI-assisted marketers can lower production cost while still needing human judgment and systems.

If you're a small business owner with a marketing budget under $5,000, you need to be using AI. If you're paying an agency to handle your marketing, they need to be using AI. Now you might be thinking, TJ, AI makes garbage. And maybe your agency is even proud of the fact that they don't use AI. The most of them are using AI at this point. And it's true...

Audit whether agency workflows use AI effectively, but compare outputs against brand quality, human QA, and actual deliverables before changing vendors.


SEO alone may not overcome stronger brands; brand exposure and mentions across the internet can create an advantage in both Google and LLM-driven discovery.

SEO alone is not enough to get you to rank at the top of Google and I say that As someone who's been doing SEO for a living for 15 years now. See, ranking at The top of Google is like a marathon and every update Google puts out is like a New marathon and SEO is like stretching. Now saying that SEO is just like Stretching might feel like I'm not giving it enough credit but consider that Dogs chasing the bunny...

Combine SEO with brand-building and distributed content; associate services with the brand repeatedly across crawlable surfaces. Evidence is ASR, wording needs review.


The creator warns against pouring more SEO budget into competitors a small business has no business competing with.

Prioritize attainable local, long-tail, or service-area opportunities; use other channels when head-term SEO shows diminishing returns.


The creator cites a Princeton/Georgia Tech GEO study claiming statistics, credible quotes, authoritative citations, and fluency improved AI-search visibility.

Want your website to appear in AI search results? This is huge. I'm going to show you how you can increase visibility in AI like ChatGPT and Google's AI overviews by over 40%. Researchers from Princeton and Georgia Tech recently studied how to optimize for generative AI engines. Check out this article by Dave Davies. It does a really good job of explaining their findings...

Treat the tactic set as research-backed but pending source verification; test stats, quotes, citations, and fluency edits on target pages.


SearchGPT-style queries can use nuanced business attributes from company websites, such as years in business, specialties, location, or service constraints.

One potential use case for search GPT will be when people want to provide more context. I'm looking for an iron working company who's been in business at least 20 years and has Experience installing security doors. The first one I recommended is in Arizona, which is no good because I'm in Las Vegas...

Make concrete eligibility attributes explicit on service/location pages so AI search systems can match detailed prompts. Evidence is ASR, wording needs review.


In one real-estate-school query, the creator says SearchGPT returned weak recommendations, poor links, and repeated hallucinated results compared with Google.

Here's an example where someone might want to go to search GBT instead of Google. They know what they want, but they don't know the process of getting it. So I want to get my real estate license. Is there a well-known reputable place that does that in Las Vegas, like a school or a course? I don't want to pay more than $500. Let's see how search GBT does with that...

Treat AI search outputs as unverified research, especially for provider recommendations; check facts, links, and source quality before relying on them.


The creator presents SearchGPT as useful for generating suburbs and neighborhood lists with population and distance data for local service-area planning.

Here's one of my favorite use cases for search GPT. List the suburbs and neighborhoods of Tacoma, Washington along with their population and distance from the center of Tacoma. This is really useful when creating service pages for clients as we can see all towns, neighborhoods that people are likely searching from that we can build a page for on their website. Let's see how Gemini does with the same problem...

Use AI search as an ideation aid for local service-area coverage, then verify locations, population, and search demand before building pages.


SearchGPT-style engines may answer highly specific local queries by combining Google Maps-like data with information from each business's own website.

I got early access to Search GPT. This is OpenAI's competitor to Google Search. I'm gonna search for window tinting shops near me. That's pretty fast. I'm also noticing that it's pulling the same images for these three websites. It's actually getting information from maps dot Google dot com. We see the first result here is Precision Window Tint. And Search GBT is showing Ultra Tint...

Put detailed, structured, crawlable information on business websites: services, materials, vehicle/product specialties, hours, locations, and constraints.


For small businesses, Shopify fits ecommerce, Wix fits DIY non-ecommerce sites, and WordPress fits businesses paying for a professional custom site with broader functionality needs.

For 99% of small businesses, there's really only three website builders you need to know about. If you're an e-commerce business, then you want to go with Shopify. They make it really easy to set up a website. If you have a budget, you'll probably still want to hire a developer, But you can definitely do it on your own...

Use this as a platform-selection heuristic; validate against business model, budget, ecommerce needs, integrations, and SEO/control requirements. Evidence is ASR, wording needs review.


Channel fit matters: inbound works when buyers already know what they need, while social/outbound works better for targeted audiences or introduced demand.

I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning...

Before choosing SEO, ads, or social, classify the offer by buyer intent and demand state instead of treating social management as the default.