One of the best and most effective ways to get high quality backlinks to a website is by doing press releases press releases or a media update is an official written statement by a company where they are trying to create newsworthy content. This newsworthy content could be new product launches, major updates or events happening within a company. There are a few reasons why press releases are great for SEO. The first reason is traditionally press releases get published on high quality websites so for example, if you're getting a press release published on a very good website, Google are gonna give you some of that juice from that very good website down to yours the second thing why press releases are good for SEO and specifically AI SEO is that Google and the AI models look at press releases as a very informative source. Another reason why I love press releases for SEO is that when you're sending these press releases with links, people are there to publish these press releases that is a point of a press release. Now there's a few things to remember with press releases before you send them out. The first one is a press release is about newsworthy content. It's not about mentioning that your company is the best and choose you etcetera. It's not self promotional. Again, it's newsworthy content. Another thing is that when you're doing your press releases, remember to put one or two Harper links in your press release that can feedback to your website. Now with regards to press release websites, there are lots and lots to choose from...

One of the best and most effective ways to get high quality backlinks to a website is by doing press releases press releases or a media update is an official written statement by a company where they are trying to create newsworthy content. This newsworthy content could be new product launches, major updates or events happening within a company. There are a few reasons why press releases are great for SEO.

The first reason is traditionally press releases get published on high quality websites so for example, if you're getting a press release published on a very good website, Google are gonna give you some of that juice from that very good website down to yours the second thing why press releases are good for SEO and specifically AI SEO is that Google and the AI models look at press releases as a very informative source. Another reason why I love press releases for SEO is that when you're sending these press releases with links, people are there to publish these press releases that is a point of a press release.

Now there's a few things to remember with press releases before you send them out. The first one is a press release is about newsworthy content. It's not about mentioning that your company is the best and choose you etcetera. It's not self promotional.

Again, it's newsworthy content. Another thing is that when you're doing your press releases, remember to put one or two Harper links in your press release that can feedback to your website. Now with regards to press release websites, there are lots and lots to choose from. There are some free press release websites.

Some of them don't give you Harper links though. And there are some paid for press release websites. There are also websites that offer press releases in certain niches. Like I said, press releases are a great way and a great tool for SEO.

One of the best and most effective ways to get high quality backlinks to a website is by doing press releases press releases or a media update is an official written statement...

Online press releases are great for SEO. Press releases get your bran...


If your website rankings have dropped off of a cliff, and you can't figure out why, chances are website's content strategy. Since AI Was introduced, there has been a huge shift in what generates traffic from search. And the websites who have seen an increase in visibility since this shift have all followed the same strategy. Break it down so you can implement it immediately on your website and start boosting your rankings on ChatGPT and Google. The first thing you're gonna do is stop publishing random blog posts. Next, you're gonna write down all products or services. Need at least one page for each of these with detailed info, pictures, reviews, features, and a clear call to action to book or buy. Next, you need category pages that target more than one products or services. These pages target people that want to buy but aren't 100% sure yet what they want. At the bottom of the funnel, you've got blog posts which target people looking for information. Most of the time with these searches, people are getting their answers directly from AI And they're not clicking through to your website. Previously, your website strategy was focused on blog posts. Now it needs to focus on middle and top of funnel pages like product, services, and categories.

Here’s how to rank on Google search & how to rank on ChatGPT search results (ie get mentioned in ChatGPT answers) in 2026... Because AI answers often satisfy informational searches without clicks, website strategy should shift from random blogs toward product, service, and category pages. Category pages can capture buyers who want to purchase but have not chosen a specific product or service yet. Main topics: AI-era content strategy, Category pages.

Here’s how to rank on Google search & how to rank on ChatGPT search results (ie get mentioned in ChatGPT answers) in 2026.  If your website traffic has dropped or you’ve noticed a drop in Google rankings, this is a clear sign that your website SEO strategy isn’t aligned with AI search and you need to change things up to get results.  Here’s what you need to do.  #WebsiteSEO #googleseo #GoogleSearch #seomarketing #AEO


You want to see if your social media marketing is working? Do this. Tell ChatGPT my brand name is my brand name. My URL is my website.com. Give me rejects for Google Search Console to filter for only branded searches. Include any possible variations. ChatGPT will give you something like this. Copy it. Go to Google Search Console, go to Performance Search results, click click add filter, then query filter for rejects. Paste what ChatGPT gave you here. Go to more. Compare last 3 months to previous period. Now you can see how many people are coming to your site from googling a variation of your brand name or your URL. This is showing that the clicks from the most recent 3 months are almost double the clicks from the previous three months. The off site marketing, largely social media, is working. If you're running organic social media marketing campaigns, this is a great way to see if more people are searching your brand or not. And learn my method of search engine optimization at compactkeywords com.

If you want to see if your social media marketing is working, do this. Tell ChatGPT “My brand name is [insert your brand name]. My URL is [insert your URL]... The creator describes using ChatGPT-generated brand regex in GSC to compare branded-search clicks across periods. Main topics: Brand demand measurement.

If you want to see if your social media marketing is working, do this. Tell ChatGPT “My brand name is [insert your brand name]. My URL is [insert your URL]. Give me regex for Google Search Console to filter for only branded searches. Include any possible variations.” Copy what ChatGPT gives you. Go to Google Search Console. Go to Performance, Search results. Click Add filter then Query. Filter for regex. Paste what ChatGPT gave you. Go to More. Then compare last three months to previous period. Now you can see how many people are coming to your site from Googling a variation of your brand name or your URL.  If you're running organic social media marketing campaigns, this is a great way to see if more people are searching your brand or not. And learn my method of search engine optimization at Compactkeywords.com #socialmediamarketing #digitalmarketing #searchengineoptimization #marketing


I wanna talk about a brand new type of marketing agency that has emerged since the advent of large language models and whether or not it makes sense to hire one of these agencies as a business owner. So if you're at all familiar with S E. O, you've probably heard of link building agencies. These are agencies that help place links around the internet pointing to your website, which can help you rank in traditional search engines and links are still relevant for showing up in large language models, although I would argue less so. What has become more important because of large language models are brand mentions or more accurately brand recommendations. However, brand mentions is a term that most people are using right now and this is because when someone goes to a large language model looking for a recommendation for a specific product or service, that large size model searches all over the internet for recommendations. So the entire game now is having recommendations for your brand show up in these searches. This is a large part of what we do for our clients, but it should be no surprise now that entire mention building agencies are now popping up. These are agencies much like link building agencies that will charge you per mention they build for your brand and this makes complete sense but like any new industry, there's gonna be a lot of grift. So I wanna tell you what you should be looking Out for most of the agencies I've been seeing will just charge a flat rate per mention they build for your brand...

I wanna talk about a brand new type of marketing agency that has emerged since the advent of large language models and whether or not it makes sense to hire one of these agencies as a business owner. So if you're at all familiar with S E. O, you've probably heard of link building agencies. These are agencies that help place links around the internet pointing to your website, which can help you rank in traditional search engines and links are still relevant for showing up in large language models, although I would argue less so. What has become more important because of large language models are brand mentions or more accurately brand recommendations. However, brand mentions is a term that most people are using right now and this is because when someone goes to a large language model looking for a recommendation for a specific product or service, that large size model searches all over the internet for recommendations. So the entire game now is having recommendations for your brand show up in these searches. This is a large part of what we do for our clients, but it should be no surprise now that entire mention building agencies are now popping up. These are agencies much like link building agencies that will charge you per mention they build for your brand and this makes complete sense but like any new industry, there's gonna be a lot of grift. So I wanna tell you what you should be looking Out for most of the agencies I've been seeing will just charge a flat rate per mention they build for your brand. And to me that feels like a red flag because in practice, most brand mentions are effectively useless. But some brand mentions could be worth literally tens of thousands of dollars. So I'd like to help you evaluate how valuable a specific brand mention is. First of all, as I alluded to earlier, if the mention isn't an actual recommendation, it's not very useful. Just having your brand name on the page doesn't do anything. It needs to be at least an implicit recommendation for your brand. Second, it needs to be on a page that large language models are citing when people are asking for recommendations for the product or service that you offer. And that's part of what these mention building agencies are offering. Part of the service is to identify these highly cited pages. However, you need to have some way to verify or they need to be able to prove to you after the fact that the large language models are citing that page and then recommending your brand. A few things to look at when verifying this. Make sure it's a large language model that people actually use. We personally only care about ChatGPT, Google's AI overviews and Google's AI mode. And make sure the prompts you're tracking sound like prompts that someone would likely type into a large language Model when looking for your product or service, it's very easy for the agency to get you recommended for some oddly specific prompt that no one's ever gonna type. At our agency, we identify about 50 prompts people are likely to search for, and then we continue to measure against those prompts every day. And what you'll see when you do this is that there's typically a handful of pages that get cited over and over again for a large percentage of these prompts. If you can get your brand as the top recommendation on one of those highly cited pages, it can be worth many thousands of dollars. But it's not easy to do. And this is why it's a red flag to me when I see a flat price per brand mention. You don't want to pay $200 for someone to go to a Reddit thread and leave a comment.

What are Mention Building Agencies? New type of agency for ChatGPT SEO. Here's the red flags 🚩 #mentionbuilding #chatgptseo #aisearch #llm This source is indexed under AI visibility measurement / prompt set, AI visibility / recommendations vs mentions, Vendor risk / mention building. Main topics: AI visibility measurement / prompt set, AI visibility / recommendations vs mentions, Vendor risk / mention building.


This is how you get information published on Grocypedia. For those of you that have not heard, grocypedia is a new AI encyclopedia started by Elon Musk. Now a lot of people don't like Wikipedia. A lot of people don't like Elon Musk. That's not the point of the video. The point of the video is just to show you how to get an article published on Wikipedia. So it's quite simple to do. The first thing that you have to do is log into Grocypedia. You then have to log in via your X or Google account. I'm just gonna quickly do it via my X account. Then the next thing you have to do is go to the top right and press suggest article. From there it's gonna ask you what you wanna suggest, put in a company or some information that you want and give it some context why you think Wikipedia should be publishing it. Now over here what I'm gonna show you is a timestamp. I'm going to fast forward a little bit and you can see in under two hours that article that I suggested is now published. You can see it's sourced a lot of information and it gives a whole lot of information over there. I'm starting to just play around with Grocypedia. The reason why I think it's important to be published on it is that I think the Google AI overviews as well as the AI models are going To start pulling information from grocypedia similar to what they're pulling information from Wikipedia. I think the second important thing is, is that as a brand and a company, you want information about your company everywhere, no matter where people are. Now, there's quite a lot of things just to note about Wikipedia...

This is how you get information published on Grocypedia. For those of you that have not heard, grocypedia is a new AI encyclopedia started by Elon Musk. Now a lot of people don't like Wikipedia. A lot of people don't like Elon Musk.

That's not the point of the video. The point of the video is just to show you how to get an article published on Wikipedia. So it's quite simple to do. The first thing that you have to do is log into Grocypedia.

You then have to log in via your X or Google account. I'm just gonna quickly do it via my X account. Then the next thing you have to do is go to the top right and press suggest article. From there it's gonna ask you what you wanna suggest, put in a company or some information that you want and give it some context why you think Wikipedia should be publishing it.

Now over here what I'm gonna show you is a timestamp. I'm going to fast forward a little bit and you can see in under two hours that article that I suggested is now published. You can see it's sourced a lot of information and it gives a whole lot of information over there. I'm starting to just play around with Grocypedia.

The reason why I think it's important to be published on it is that I think the Google AI overviews as well as the AI models are going To start pulling information from grocypedia similar to what they're pulling information from Wikipedia. I think the second important thing is, is that as a brand and a company, you want information about your company everywhere, no matter where people are. Now, there's quite a lot of things just to note about Wikipedia. It's important to note that the articles are written by AI.

They are not edited by humans and you cannot edit it yourself. You have to suggest an edit to it. That's very important to know. I think also that not all information will be published on Grocypedia.

There has to be information that the AI can pull from. Let me know your thoughts. Are you going to get published on Grocypedia?

How to get published on Grokipedia. You don’t publish on Grokipedia t...


Fire your marketing agency. Do this instead. Go to Google, type in site colon your competitor website file type colon PDF. Competitors often upload strategy documents, case studies, or white papers as PDFs and forget to block them from Google. Now you can see how competitors describe their product and market, what problems they face, the language they use to explain value, examples of campaigns, research, or results they share internally or publicly. This gives you real examples to learn from instead of guessing or relying on generic advice. Save what you learn, use it when researching competitors and learn my full method of using Google for marketing at Compact Keywords com.

Fire your marketing agency. Do this instead. Go to Google. Type in site:competitor.com filetype:pdf Competitors often upload strategy documents, case studies, or white papers... Searching Google for competitor PDFs can surface indexed strategy documents, case studies, white papers, positioning language, or campaign examples. Main topics: Competitor research / indexed PDFs.

Fire your marketing agency. Do this instead. Go to Google.  Type in site:competitor.com filetype:pdf Competitors often upload strategy documents, case studies, or white papers as PDFs and forget to block them from Google. Now you can see how competitors describe their product and market, what problems they face, the language they use to explain value, examples of campaigns, research or results they share internally or publicly. This gives you real examples to learn from instead of guessing or relying on generic advice. Save what you learn, use it when researching competitors. And learn my full method of using Google for marketing at compactkeywords.com #digitalmarketing #searchengineoptimization #marketing #growthstrategy


All I gotta do is hold down this key while I talk and it'll put in everything I say. Watch this. Hey everybody, I wanted to tell you about a really cool app I've been testing called Whisper AI. It does a way better job than any other text to speech. Like I don't know if you try to use Siri to write something, you have to tell those apps to put in punctuation but with Whisper AI you do not need to do that. Watch this. I got go to the key and it's just gonna put it in perfectly. What? Look at this. I mean it's really good.

Talking is faster than typing. I started using a new voice-to-text ap...


Let's get down, let's get down to business Let's get down, let's get down to business

Joy Hawkins showed this chart in a recent livestream we did together ...


Here are the five most common mistakes that people make with Google Ads campaigns. I've been doing Google Ads for nearly 20 years and I ordered hundreds and hundreds of accounts per year. These are the most common mistakes that people make that will usually lead them to having terrible Google Ads accounts and having bad conversions. No.1, Broad Match. If you're using Broad Match still, you are really just throwing money down the drain. No matter what Google will tell you, Broad Match is terrible. You get the wrong type of people clicking on your ads. It just cost you money and very rarely do you get good conversions. The second big mistake that people make is that they don't have negative keywords. And if they have negative keywords, they're not adding enough of them. A negative keyword is a way that you tell Google, no, Google, I don't want my ad to appear with this type of word. If you want your Google Ads campaign to perform well, you have to continuously be adding negative keywords. The next common problem that people have in their Google Ads accounts is location settings. If you're not strict with this, Google can very easily show your ads to people that are not in your location. Remember, people that are in your location are the ones that are going to convert. If you showing your service to people that live nowhere near you, chances are very slim that they will convert. With you. The fourth most common reason why people fail at Google Ads is that they don't understand and know very little about Quality score...

Here are the five most common mistakes that people make with Google Ads campaigns. I've been doing Google Ads for nearly 20 years and I ordered hundreds and hundreds of accounts per year. These are the most common mistakes that people make that will usually lead them to having terrible Google Ads accounts and having bad conversions. No.1, Broad Match.

If you're using Broad Match still, you are really just throwing money down the drain. No matter what Google will tell you, Broad Match is terrible. You get the wrong type of people clicking on your ads. It just cost you money and very rarely do you get good conversions.

The second big mistake that people make is that they don't have negative keywords. And if they have negative keywords, they're not adding enough of them. A negative keyword is a way that you tell Google, no, Google, I don't want my ad to appear with this type of word. If you want your Google Ads campaign to perform well, you have to continuously be adding negative keywords.

The next common problem that people have in their Google Ads accounts is location settings. If you're not strict with this, Google can very easily show your ads to people that are not in your location. Remember, people that are in your location are the ones that are going to convert. If you showing your service to people that live nowhere near you, chances are very slim that they will convert.

With you. The fourth most common reason why people fail at Google Ads is that they don't understand and know very little about Quality score. Quality score is a way that Google judge your Google Ads account. If your quality score is low, Google will charge you a much higher cost per click than you actually should be paying.

The way to improve your quality score is make sure that the keywords that you're selecting are closely related to your text ad and are closely related to your landing page. The fifth most common issue that people have with bad Google Ads accounts is their network settings are wrong. Just remember, if you're running a search campaign, only show your ads on the search network. Don't show your ads on any display network at all.

If you have any problems with your Google Ads accounts and you'd like an audit, drop a comment below and I'll get back to you.

The 5 most common Google Ads mistakes  • Using broad match without co...


This is how you can quickly and easily download any Facebook video that you like totally for free. Go to Google and search fdown. Click on that first link over there. Then all you have to do is open up a Facebook video. As you can see over here I've got old highlights of Liverpool versus Real Madrid. I'm going to click on those three dots over there and copy that link. Then I'll go back to fdown and paste in that link and press enter. After a few seconds the video is downloaded and the quality is great. If you like the content and you'd like to see more of these type of videos give me a follow.

How to download Facebook videos for free. 📺⬇ If you want to download...


Like how do you feel about vibe coding then and then launching those tools that people can pay for? Do you think like this is kind of the future of like a agency to Sass or like new Sass products? Yeah, I would say one of the things that agencies can definitely start exploring is vibe coding their own little tool for this little efficiency hack for that. Like they can vibe code individual tools and Chrome extensions and that kind of thing. It does a decent job and it's like just don't look under the hood at that coat cause it is trash. It's like absolute garbage coat inefficient, doesn't scale all kinds of problems. So yes, I have already vibe coded a few things. You can find them on the website. I did the freshness distance calculator. I made this cool little tool that I will show. It just basically scrapes the Google results, tells you like, you know, this was published 3 months ago, two days ago. And then based on that, it calculates how often you should be updating your. It's a free tool and we can go and use and it does one task pretty well. You could never in a million years vibe code a piece of software as complicated as our new local ranking grids. You can make a real piece of version of it, but you can't make an ultimate like this is a like an actual industry leading piece of software. You can build a little side thing that does one task well. And specifically if you're going to use it for internal stuff. I love it. Go ahead. I use cursor actually. And I'll tell you one thing. If you're going to vibe code, I'll give you a little tip...

Like how do you feel about vibe coding then and then launching those tools that people can pay for? Do you think like this is kind of the future of like a agency to Sass or like new Sass products? Yeah, I would say one of the things that agencies can definitely start exploring is vibe coding their own little tool for this little efficiency hack for that. Like they can vibe code individual tools and Chrome extensions and that kind of thing.

It does a decent job and it's like just don't look under the hood at that coat cause it is trash. It's like absolute garbage coat inefficient, doesn't scale all kinds of problems. So yes, I have already vibe coded a few things. You can find them on the website.

I did the freshness distance calculator. I made this cool little tool that I will show. It just basically scrapes the Google results, tells you like, you know, this was published 3 months ago, two days ago. And then based on that, it calculates how often you should be updating your.

It's a free tool and we can go and use and it does one task pretty well. You could never in a million years vibe code a piece of software as complicated as our new local ranking grids. You can make a real piece of version of it, but you can't make an ultimate like this is a like an actual industry leading piece of software. You can build a little side thing that does one task well.

And specifically if you're going to use it for internal stuff. I love it. Go ahead. I use cursor actually.

And I'll tell you one thing. If you're going to vibe code, I'll give you a little tip. Your your vibe coding should be a week of just working with ChatGPT. Going back on the requirements document, you want to have a really very well detailed this is what the application does.

These are the APIs that uses this is how it does this thing. This is what I want the user flow to be. You just like describe the application in such excruciating detail. And then you give that to the to the I use cursor and I'll just give it to that.

And then there's a document that the cursor keeps referencing. And so we just kind of step through it as we build the DOC as we build the application. So anyways, that's those are my thoughts.

10 months ago, Anthropic's CEO said that “in 3 to 6 months, AI will b...


The reason website isn't ranking on ChatGPT Is because you don't know what you're doing. I'm Kate, SEO Specialist, and whenever anybody tells ranking on AI Search, it's always one of these two issues. The First, you're not using the right tools. With traditional search engines, you're tracking your rankings to see what position you are target keywords. AI Search engines, you're tracking prompts & mentions. Rankings just aren't a thing. But there's hundreds of different ways that someone might write a prompt and even more ways that AI Might answer that. What you really need to track is your site's overall AI Visibility and the topics it's being mentioned for. To improve your AI Visibility, we need to talk about issue No. 2 Forget pretty much everything you've about SEO. What you actually wanna focus on is reputation And a lot of this work is done off your site. Like Building TrustPilot & Google Reviews, having a strong social media presence and getting mentioned by others in your industry. Not buying 500 random links on your site, to be focusing on the brands that are being mentioned and find your content gaps. This is not about keywords. It's about publishing content that ChatGPT Can use to learn about your brand and then decide if it's worthy of A mention. You can access all of this data for Highly recommend doing this so you know AI visibility and traditional search rankings actually look like.

Trying (and failing) to get your website ranking on ChatGPT and Google? Here's the reason why your website isn't ranking on AI search... The creator frames AI visibility work as heavily dependent on reputation signals, including reviews, social presence, and industry mentions. The creator contrasts AI visibility reputation-building with buying hundreds of random links. Main topics: AI visibility link quality, AI visibility measurement / prompts and mentions, AI visibility reputation signals.

Trying (and failing) to get your website ranking on ChatGPT and Google? Here's the reason why your website isn't ranking on AI search... Traditional SEO and AI SEO overlap in some areas, so you need to focus on both, because lots of parts of your SEO strategy will benefit Google SEO and ChatGPT SEO. But there are several parts of your website's AI SEO strategy that differ and you need to make sure you're tracking the right data with SEO tools that provide it.    My favourite tool to do this is @Semrush and their new Semrush One package. Highly recommend using the 7 day trial to check out your AI search visibility alongside your traditional search visibility so you can follow the best website SEO strategy to get results. #AISEOOptimization #AISEOTools #AISEO #WebsiteSEO #SemrushPartner


Just a quick reminder to change the copyright year in your footer. Here we go. Boop update that year.

Just a quick reminder… To change the copyright year in your footer. #uiux #searchengineoptimization #webdesign #webdevelopment


In 2026, I'm saying no more often to clients and business. I'm not saying no because I don't want more business. I'm saying no because I want the right type of business and the right type of yeses. Towards the end of last year, I finally realised after years of doing it that by saying yes too often and taking on the business that I did not really like, I wasn't creating a space for the type of clients that I really do like working with. Now this is not only in a metaphorical way, it's also in a physical way. I realised that I was using my energies in the wrong way. My time is obviously very limited as well. And most importantly, I wasn't creating a space for the ideal type of client that I wanted. I realised that when I started saying no to the type of business that I didn't want, my energy could be used in better ways. Most importantly, I could create a space for the right type of clientele that I really wanted to work with. I've opened up a space that I'm starting to attract the right type of clients that we want. I don't want the time wasters. I don't want horrible type of people and I don't want low payers. I want to take my work to the next level. And by saying no more often, this really has helped me.

I’m saying no more often to clients and business. 👎🚫 I’m saying no so...


You want more press and backlinks? Try this trick. Go to Google, search your industry, then in title colon, then write for us and quotes. Now you can see blogs in your industry that want guest articles. Write for these, get backlinks. Share your guest posts on LinkedIn if you need content ideas for the guest articles. Search site colon reddit com or site colon quora com your industry in quotes how do I? Or in quotes why does. Now you can see questions in your industry that people care about and learn how to do search engine optimization that gets paying customers at compactkeywords com.

If you want more press and backlinks, try this trick. Go to Google, search: your industry intitle:”write for us”... Reddit and Quora searches around industry “how do I” or “why does” questions can reveal audience problems for guest posts or content ideas. Main topics: Content ideation / forums, Guest posting / backlink prospecting.

If you want more press and backlinks, try this trick. Go to Google, search: your industry intitle:”write for us”. Now you can see blogs in your industry that want guest articles.  Write for these, get backlinks, share your guest posts on LinkedIn. If you need content ideas for the guest articles… Search: ‘site:reddit.com OR site:quora.com your industry “how do I” OR “why does”’. Now you can see questions in your industry that people care about. And learn how to do search engine optimization that gets paying customers at compactkeywords.com #searchengineoptimization #seo #publicrelations #digitalmarketing

Content ideation / forums
Guest posting / backlink prospecting


There is no best large language model. There's only the best model for a given task. For some tasks, you want the smartest model, for others you want an opinionated model and for some tasks, you just want a model that'll follow instructions. So I wanna talk about which model is best for when you know exactly what you need the model to do and exactly what the output should look like. So for this comparison, we're gonna be talking about Gemini, ChatGPT and Claude. So let's start with Claude. Claude is actually my favourite model and by far the one I use most for work. We use Claude Sonic for any kind of writing and we use Claude Opus frequently for analysis. While Claude is generally good at following instructions, it tends to be very opinionated. It's also a bit of an overachiever. Claude is especially good at understanding your goals and then extrapolating from there. It's gonna do what you ask it to do and then some. This is especially true of Claude sonnet, which tends to be quite verbose. Opus tends to be more analytical and to the point. It also loves presenting things in tables. I think Claude is the best model at thinking through tough problems and drafting presentable documents. It's a great partner when you don't know exactly what you want, but it's not the best at following instructions. Let's talk about Gemini. According to the benchmarks, Gemini is the smartest model. I also Think it might be the most obedient. In other words, from my point of view, Gemini is the least likely model to give you push back...

There is no best large language model. There's only the best model for a given task. For some tasks, you want the smartest model, for others you want an opinionated model and for some tasks, you just want a model that'll follow instructions. So I wanna talk about which model is best for when you know exactly what you need the model to do and exactly what the output should look like. So for this comparison, we're gonna be talking about Gemini, ChatGPT and Claude. So let's start with Claude. Claude is actually my favourite model and by far the one I use most for work. We use Claude Sonic for any kind of writing and we use Claude Opus frequently for analysis. While Claude is generally good at following instructions, it tends to be very opinionated. It's also a bit of an overachiever. Claude is especially good at understanding your goals and then extrapolating from there. It's gonna do what you ask it to do and then some. This is especially true of Claude sonnet, which tends to be quite verbose. Opus tends to be more analytical and to the point. It also loves presenting things in tables. I think Claude is the best model at thinking through tough problems and drafting presentable documents. It's a great partner when you don't know exactly what you want, but it's not the best at following instructions. Let's talk about Gemini. According to the benchmarks, Gemini is the smartest model. I also Think it might be the most obedient. In other words, from my point of view, Gemini is the least likely model to give you push back. Now, sometimes that's a good thing, but in most cases, at least for me, I kinda want the models to push back. The problem with Gemini is that it's kind of lazy. It's gonna answer before putting a lot of thought and deliberation into it. And if you explicitly ask it to think and deliberate, it's gonna take shortcuts. It seems to do whatever it can to limit the amount of tokens it spends. It might be the model best at following instructions for very simple tasks, but overall, the model I find to be the best at following instructions is ChatGPT. When you're able to articulate exactly what you want the model to do and exactly what you want the output to look like, I think this is where ChatGPT really shines.

Which LLM is best at following instructions? Tested Claude, ChatGPT & Gemini—the winner surprised me 👀 #AI #ChatGPT #Claude #gemini #AITools


This is getting ridiculous. Go to Google Search Console, go to performance, then search results, click add filter, then query queries containing regex. Paste this in. This is what it looks like. Now you can see commercial investigation keywords that your website is ranking on Google for. These are search terms where people are actively reviewing and comparing options. These are also common searches used by AI. You're already showing on Google for these keywords. Use them in your content, create H2 sections for them. Or if the keywords are valuable enough, create dedicated pages for them and save years learning SEO that gets paying customers at compactkeywords com.

This is getting ridiculous. Go to Google Search Console. Go to Performance, then Search Results. Click Add filter, then Query. Queries containing Regex... The creator says GSC regex filters can reveal commercial investigation queries where a site already ranks. Main topics: GSC commercial investigation queries.

This is getting ridiculous. Go to Google Search Console.  Go to Performance, then Search Results.  Click Add filter, then Query. Queries containing Regex. Paste this in: (best|top|vs|review|comparison|alternative)[“ “] Now you can see commercial investigation keywords that your website is ranking on Google for. These are search terms where people are actively reviewing and comparing options. These are also common searches used by AI. You're already showing on Google for these keywords, use them in your content, create H2 sections for them, or if the keywords are valuable enough create dedicated pages for them. And save years learning SEO that gets paying customers at compactkeywords.com  #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seotips


Here's a question I get from business owners all the time. Should you respond to old reviews? And I think the answer is yes. You might think that, you know, if you responded to a lot of your reviews recently and you got a whole bunch in the past that don't have responses that you don't need to worry about them. But two things to keep in mind. 1, people will scroll your reviews and see some of the older ones. it's helpful for them to see that you are taking the time to respond. But I think even more valuable is that when you respond to a review, whether it's positive or negative, the customer that left that review is gonna get a notification saying that you responded. So that can actually be really helpful. So even if the review is super old, you could leave a little comment and you could say, well, hey, sorry it took me so long to reply to you, but thank you very much for your review. Really appreciate it. And then I might remind the customer that, you know, yeah, they love your business. And so it reminds them and kind of rekindles your relationship with them and you could be potentially using that to drive more business.

Should you respond to old Google reviews? Absolutely! Start by answer...


This is scary. This is a growth of Facebook Groups on Google search being predicted. Facebook Groups will be one of the easiest SEO exploits left somebody else buy dead Facebook groups with good names and member accounts from admins who stopped caring. Usually $50 to $200. Revive with consistent content for a few weeks, then sell sponsored posts to businesses for $100 to $500 depending on size. Or take your keyword, put it in the first line of a post in this Facebook group. Example Best SEO Software 2026 updated question format what's the best SEO software right now going into 2026? If comments come in, leave it as a question. If engagement is weak, edit it into a list format like here are the best local SEO tools heading into 2026 based on real use. This is so crazy. Facebook allows unlimited edits. You can constantly change it. Keep it up to date. Share the post in a few external places to get it indexed. You already have the engagement signals from the group that you bought. It's hard to say how long this will last for, but 2026 this could get hot.

This is scary. This is the growth of Facebook groups on Google Search. Being predicted, Facebook groups will be one of the easiest SEO exploits left... The clip describes buying dead Facebook groups, reviving them, editing keyword posts, and selling sponsored placements as an SEO exploit. Main topics: Risk / bought Facebook groups.

This is scary. This is the growth of Facebook groups on Google Search. Being predicted, Facebook groups will be one of the easiest SEO exploits left. Somebody else, buy dead Facebook groups with good names and member accounts from admins who stopped caring, usually $50 to $200.  Revive with consistent content for a few weeks, then sell sponsored posts to businesses for $100 to $500 depending on size.  Or… Take your keyword, put it in the first line of a post in this Facebook group. Example, best SEO software 2026 updated. Question format, what's the best SEO software right now going into 2026? If comments come in, leave it as a question.  If engagement is weak, edit it into a list format like here are the SEO tools heading into 2026 based on real use.  This is so crazy, Facebook allows unlimited edits, you can constantly change it, keep it up to date.  Share the post in a few external places to get it indexed. You already have the engagement signals from the group that you bought. It's hard to say how long this will last for, but 2026, this could get hot. #searchengineoptimization #parasiteseo #facebookmarketing #digitalmarketing


SEO on YouTube is real. Search fireplace. Near the top should be this video fireplace 10 hours from a channel called Fireplace. 10 hours, 156 million views. Only video on the channel is this fireplace 10 hours full HD video. This is the estimated revenue for the channel $1.248 million. $1.2 million for 156 million views. Was it a lot of work to create this video? Of course not. Create a cozy video that's 10 hours long doesn't take a lot of time to make. Upload it to YouTube, add 10 hours long full HD at the end of the title. It helps if your channel name is relevant. Sit and wait. Hilarious.

SEO on YouTube is real. Search Fireplace. Near the top should be this video, “Fireplace 10 Hours,” from a channel called Fireplace 10 Hours. 156 million views...

SEO on YouTube is real.  Search Fireplace. Near the top should be this video, “Fireplace 10 Hours,” from a channel called Fireplace 10 Hours. 156 million views. Only video on the channel is this Fireplace 10 Hours full HD video. This is the estimated revenue for the channel: 1.248 million dollars.  1.2 million dollars for 156 million views. Was it a lot of work to create this video? Of course not. Create a cozy video that's 10 hours long, doesn't take a lot of time to make. Upload it to YouTube. Add 10 hours long full HD at the end of the title. It helps if your channel name is relevant. Sit and wait. Hilarious. #searchengineoptimization #youtubeseo #youtubemarketing #entrepreneurship


Google keeps telling us that G E O. Is just a subset of S E O. I think it was Danny Sullivan who recently said that S E O. Is the big umbrella that G E O. Sits inside of, and I just have to say, that's the complete opposite of the truth. So if you don't know, G E O. Stands for generative engine optimization. It's everything you do to get recommended by large language models. And a lot of S E O's have bought into this idea that G E O. Is just a small part of S E O. Or even that it's not a thing at all. That as long as you do S E O, you're taking care of everything that matters for G E O. I would just like to explain why this is completely backwards. G E O. Is not a subset of S E O. G E O. Is more like S E O. Plus. In other words, GEO is the umbrella that SEO sits inside of. Doing GEO well will include SEO. So let me break that down. One of the main reasons people like to think of GEO as a subset of SEO is because the traffic from large language models is a small percentage of the traffic from traditional search engines. But this is just a temporary phase we're going through. We already know that Google fully intends to replace their traditional search engine with an AI version. It's Only a matter of time before traditional search engines become the minority. I think that'll probably happen in 2026, however. Search engines actually aren't going anywhere. It's just that there's going to be large language models using them instead of humans. And that's why GEO will always have to include SEO...

Google keeps telling us that G E O. Is just a subset of S E O. I think it was Danny Sullivan who recently said that S E O. Is the big umbrella that G E O. Sits inside of, and I just have to say, that's the complete opposite of the truth. So if you don't know, G E O. Stands for generative engine optimization. It's everything you do to get recommended by large language models. And a lot of S E O's have bought into this idea that G E O. Is just a small part of S E O. Or even that it's not a thing at all. That as long as you do S E O, you're taking care of everything that matters for G E O. I would just like to explain why this is completely backwards. G E O. Is not a subset of S E O. G E O. Is more like S E O. Plus. In other words, GEO is the umbrella that SEO sits inside of. Doing GEO well will include SEO. So let me break that down. One of the main reasons people like to think of GEO as a subset of SEO is because the traffic from large language models is a small percentage of the traffic from traditional search engines. But this is just a temporary phase we're going through. We already know that Google fully intends to replace their traditional search engine with an AI version. It's Only a matter of time before traditional search engines become the minority. I think that'll probably happen in 2026, however. Search engines actually aren't going anywhere. It's just that there's going to be large language models using them instead of humans. And that's why GEO will always have to include SEO. If you want to be recommended by large language models, you need to appear when those models perform searches in traditional search engines. So with that in mind, it should be pretty clear that S E O. Sits inside of G E O. G E O. Is the umbrella. To focus exclusively on S E O. Is to only focus on the final step of the process GEO. And I do hate the term GEO. It doesn't make any sense. But it looks like that's what we're going with. GEO, by definition, considers the entire process, from the prompt, to the large language model, to the search and traditional search engine. Therefore, if you're doing GEO well, you're already doing everything that matters for SEO, not the other way around.

Is GEO just SEO? Google says yes. They're wrong. GEO is the umbrella - SEO sits inside it. Here's why that matters 👇 #GEO #SEO #AISearch #SearchMarketing The creator argues GEO is not a subset of SEO but a broader process covering prompts, LLM behavior, search, and traditional search-engine retrieval. Main topics: SEO vs GEO / terminology.


The more you look, the more you find it's all around you, all the time.

Looking for the best SEO tools to use in 2026 to kickstart your website SEO strategy? These are my top recommended AI SEO tools, SEO audit tools, SEO content writing &...

Looking for the best SEO tools to use in 2026 to kickstart your website SEO strategy?  These are my top recommended AI SEO tools, SEO audit tools, SEO content writing & optimisation tools, link building tools, technical SEO audit tools, local SEO tools & keyword research tools to boost your website's rankings on ChatGPT & Google in 2026. #AISEOOptimization #GoogleSEO #ChatGPTSEO #BestSEOTools #websiteseo


You can't do GEO without doing SEO. If you don't know, GEO stands for generative engine optimization. It's all the things you do to get recommended by large language models. I've been doing SEO for 16 years and my agency is now completely focused on GEO. But recently I've realized there are some agencies that only offer GEO and not SEO. And that doesn't make any sense. I started noticing this when people would reach out to me and say, oh, do you also do SEO? And so I'd like to tell you how I answer that question and why it's so important to understand the distinction. I like to think of G E O as s E o plus or an extension of S E O. Everything that matters for S E O also matters for G E O. So let me explain why this is. When someone goes to a large language model to look for the product or services you offer, the first thing that large language model does is perform a series of searches in a traditional search engine. And the response from the large language model is essentially just a summary of the results it found in that search engine. So if you want the large language model to recommend your brand, you need to appear in that search engine. And to do that, you need S E O. And this has LED a lot of S E O's to saying, see, there's no difference. GEO is exactly the same as SEO. You don't need to do anything different. The whole GEO industry is just one big hoax. And it's true, there is a lot of grit in GEO right now, but it's not true that nothing is changing. SEO is changing faster than it ever has. So here's the difference...

You can't do GEO without doing SEO. If you don't know, GEO stands for generative engine optimization. It's all the things you do to get recommended by large language models. I've been doing SEO for 16 years and my agency is now completely focused on GEO. But recently I've realized there are some agencies that only offer GEO and not SEO. And that doesn't make any sense. I started noticing this when people would reach out to me and say, oh, do you also do SEO? And so I'd like to tell you how I answer that question and why it's so important to understand the distinction. I like to think of G E O as s E o plus or an extension of S E O. Everything that matters for S E O also matters for G E O. So let me explain why this is. When someone goes to a large language model to look for the product or services you offer, the first thing that large language model does is perform a series of searches in a traditional search engine. And the response from the large language model is essentially just a summary of the results it found in that search engine. So if you want the large language model to recommend your brand, you need to appear in that search engine. And to do that, you need S E O. And this has LED a lot of S E O's to saying, see, there's no difference. GEO is exactly the same as SEO. You don't need to do anything different. The whole GEO industry is just one big hoax. And it's true, there is a lot of grit in GEO right now, but it's not true that nothing is changing. SEO is changing faster than it ever has. So here's the difference. Traditional S E O is optimizing for the way humans use search engines. G E O is optimizing for the way large language models use search engines. Large language models perform many more searches. The searches are much more specific and less competitive. And they look at many more pages than humans do. So to do GEO well, you still need to optimize your website for search engines. You still need to rank for your main search terms. There are now just many more opportunities to rank for terms that almost no one is targeting. And there are many more places that you can rank from, not just your own website. As long as the page ranks for the terms a large language model is searching for and recommends your brand, that's just as good as a recommendation from your own website. So I still have no idea what these GEO agencies are offering if they're not also doing traditional SEO, but I would stay away from them.

What are GEO agencies? After 16 years in SEO, I'm calling out agencies that offer GEO without SEO. You can't optimize for AI without ranking in search engines first... This source is indexed under GEO and SEO / dependency, GEO differentiation / LLM search behavior, Third-party pages / AI recommendations. Main topics: GEO and SEO / dependency, GEO differentiation / LLM search behavior, Third-party pages / AI recommendations.

What are GEO agencies? After 16 years in SEO, I'm calling out agencies that offer GEO without SEO. You can't optimize for AI without ranking in search engines first. Here's why 👇 #GEO #SEO #aimarketingtips #digitalmarketingtips


Here are the top 3 questions you might want answers to if your Google Business Profile is unverified No.1 can you still rank if your Google Business Profile is unverified and the answer is yes you can still rank it actually doesn't impact your rankings there's just a few limitations on what you can and can't do on your profile and I'll get to that in number three No.2 can you make edits to an unverified profile? The answer is yes you can and you actually have to because if your profile is unverified in order to get it verified you have to make sure it's in compliance with all Google's guidelines so it does need to be editable so that you can make those changes in case you have any violations on your Google Business Profile and then No. 3 can you reply to reviews add photos or add Google posts and the answer is no that's the one thing that you can't do in your Google Business Profile Google limits this to sort of encourage you to actually reverify but other than that you're still gonna rank you can still make changes to your profile uh, that's the only real detriment to not being verified. Um, but you should still do it you should get re verified and actually wrote an excellent guide to that and and published a great video about it on our YouTube channel and I can provided an awesome checklist to help You ace your video verification. So check that out on the White Spark YouTube channel. And so I hope that helps. If you have any questions, leave them in the comments. And of course, follow for more local SEO tips.

Here are the top 3 questions you might want answers to if your Google Business Profile is unverified No.1 can you still rank if your Google Business Profile is unverified and...

Here are the top three questions you might want answers to if your Go...


This way you can check an s E. O. Website Authority score on any website out there. This is including your website and your competitors. This tool is totally free to use. All you have to do is go to Google and type in Website Authority Checker by ahrefs and click on that first result, put in any domain that you want, press enter and you're gonna see that website authority score. Now as we've mentioned before, I want you to think of your website authority score almost as your popularity score. The higher that score, the more popular you are. In order to build on your popularity, you need other popular people or popular websites saying that you are good. By building up your Website Authority score, this means that your results on Google should go higher. If you have any questions about this or anything relating to s C. O. Or Google Ads, drop in the comments below and I'll get back to you.

Check your website domain rating for free with Ahrefs. Plug your doma...


Google's free Google Search Console is one of the craziest marketing tools that everybody misses out on. Do this if you've never connected your site to it. Connect it here with domain. Scroll all the way down, click settings, find crawl stats. At the bottom, click open report command A, select all, then copy everything you just selected. Paste this big mess of text into ChatGPT at the bottom. Say do I look healthy? ChatGPT will literally diagnose your site, tell you everything wrong with it. In this case, my site is healthy. Here's what it looks like with a less healthy site. ChatGPT is telling you everything to do the action items for lots of different things in the report. All you did was copy the data and paste it in. It's doing a high level technical audit for you. If you've never audited your site before, you can get huge gains in SEO from this.

Google's free Google Search Console is one of the craziest marketing tools that everybody misses out on. Do this... GSC crawl stats can be pasted into ChatGPT for a high-level technical SEO diagnosis. Main topics: Technical SEO / GSC crawl stats.

Google's free Google Search Console is one of the craziest marketing tools that everybody misses out on. Do this. If you've never connected your site to it, connect it with Domain Property. Scroll all the way down, click Settings. Find Crawl Stats at the bottom, click Open Report. Command A, select all. Then copy everything you just selected. Paste this big mess of text into ChatGPT. At the bottom of the paste, say, “Do I look healthy?” ChatGPT will literally diagnose your site, tell you everything wrong with it. In this case, my site is healthy. Here's what it looks like with a less healthy site: ChatGPT is telling you everything to do, the action items for lots of different things in the report.  All you did was copy the data and paste it in. It's doing a high level technical audit for you. If you've never audited your site before, you can get huge gains in SEO from this. #searchengineoptimization #seotips #digitalmarketing #uiux


Has anyone out there noticed that the ads on Google are really getting out of hand? I ran a search for drain cleaning service and look at this, add, add, add. The whole page is ads. It didn't used to be like this. It used to just be one ad. And look at them. They're looking almost exactly like the regular listing Google. I guess they need to pay for all that AI stuff, but it's really getting out of hand.

The ads on Google are really getting out of hand. I searched for “dra...


I wanna talk about the most effective strategy for being recommended by large language models like Chat, G P T. And Google's A I. Mode. You've been watching my videos or following other people talking about G E O. You might already have an idea of what I'm gonna say. It's listicles, right? And that's half true. Listicles are incredibly effective right now. But I'm seeing some data that makes me think it's not for the reason people think. And if I'm right, this could open up some new opportunities that are equally as impactful and less icky. When someone goes to a large language model looking for a recommendation, the first thing the large language model is going to do is perform a search in a traditional search engine. And the reason Chat, GPT, or Google's A I. Mode does this is because it's looking for recommendations across the internet, and that's why it loves listicles. These are lists of brands or products, and these pages typically have titles like Best X for Y or best X in Y. And because of this, at least so far, the most effective strategy for being recommended by these large language models is to get yourself mentioned in these listicles. Or what's typically easier is just to spam these listicles on your own website and any other websites you have access to. So we do listicle outreach for all of our clients to help them get in existing listicles. But if it Makes sense for the client's brand. We'll also create listicles on their website. However, some new data has me thinking that we actually don't need to create listicles to capture the same benefit...

I wanna talk about the most effective strategy for being recommended by large language models like Chat, G P T. And Google's A I. Mode. You've been watching my videos or following other people talking about G E O. You might already have an idea of what I'm gonna say. It's listicles, right? And that's half true. Listicles are incredibly effective right now. But I'm seeing some data that makes me think it's not for the reason people think. And if I'm right, this could open up some new opportunities that are equally as impactful and less icky. When someone goes to a large language model looking for a recommendation, the first thing the large language model is going to do is perform a search in a traditional search engine. And the reason Chat, GPT, or Google's A I. Mode does this is because it's looking for recommendations across the internet, and that's why it loves listicles. These are lists of brands or products, and these pages typically have titles like Best X for Y or best X in Y. And because of this, at least so far, the most effective strategy for being recommended by these large language models is to get yourself mentioned in these listicles. Or what's typically easier is just to spam these listicles on your own website and any other websites you have access to. So we do listicle outreach for all of our clients to help them get in existing listicles. But if it Makes sense for the client's brand. We'll also create listicles on their website. However, some new data has me thinking that we actually don't need to create listicles to capture the same benefit. You have been saying for months now that large language models love listicles, but that's not quite true. The truth is that large language models love to search for things like best X and Y. They search for recommendations. It just happens to be that the vast majority of pages that are optimized for these terms are listicles. And this is because the vast majority of these listicles are automatically generated by directory websites. Once you have a directory and a way to rank different businesses or products, it's very easy to programmatically generate as many listicles as you want, subdividing by the specific product and service along with location, demographic, or use case. And so, with hundreds of millions of listicles online, it's no wonder that we're commonly seeing large language models citing listicles. How over? We've been tracking thousands of prompts across dozens of brands over the last six months. And after taking a closer look at that data, I'm starting to think that listicles aren't necessary at all. As I was saying before, it can be kind of icky to put a listicle on your own website, ranking you number one. And for some of our clients, they can't even refer to themselves as the best for legal reasons. So for clients like this, We've been creating listicles like how to choose the best X in Y, and so far they seem to be doing just as well as listicles. We've also seen a number of our clients competitors that are pumping out hundreds or even thousands of articles like this, and in some cases they're cited more often than the top directories in their space. Now, it's important to note that the article still needs to explicitly recommend your brand by name, otherwise it's not going to have any impact on the large language model's recommendation. And you want that explicit recommendation as close to the top of the article as possible, preferably in the first sentence. Now, that might still feel a little icky to you, but it sure beats putting a listicle on your website with you at the top. Now, to be completely honest, the brands that are having the most success are doing both the listicle and the how to choose the best article. There's really no limit to the effectiveness of recommendation spam. Now, I should also note that if you're doing thousands of these kinds of posts every month, you are at risk of getting a penalty from Google. It's called a scaled content abuse penalty, but it has to be pretty egregious before you're at risk. So my advice is to make a 2 by 2 grid in something like Google Sheets on the x axis. You can list all of your products and services on The Y axis. You can list different demographics or use cases or service areas, whatever makes sense, and then start creating the articles prioritizing the most common combinations.

LLMs don't prefer listicles—they prefer recommendation searches. Try "how to choose the best" articles instead 👀 #GEO #ChatGPTSEO #AIMarketing #SEOtips The source says 'how to choose the best X in Y' pages have performed similarly to listicles when they clearly recommend the brand near the top. The creator warns that publishing thousands of recommendation posts can create Google scaled-content-abuse penalty risk. The source recommends using a products/services by demographics, use-cases, or service-areas matrix to plan recommendation-style articles. Main topics: AI visibility / recommendation pages, Content planning / recommendation matrix, Risk/avoid / recommendation spam.


When people ask me what type of company do I like dealing with, I tell them that I want to work with winners and not with losers. To explain what winners and losers are, at least in my view, I want to show you this clip from Mad Men. The scene is don, as we know, who's the most charismatic salesman in the world. He goes to accompany Dye Chemicals and is pitching them. Take a look at this. But it doesn't change the fact that we're happy with our agency. Are you? You're happy with 50%. You're on top and you don't have enough. You're happy because you're successful for now. But what is happiness? It's a moment before you need more happiness. I won't settle for 50% of anything. I want 100%. You're happy with your agency. You're not happy with anything. You don't want most of it. You want all of it. And I won't stop until you get all of it. Thank you for your time. Now, I'm not as eloquent as don, but I deal with this quite often. I share ideas with my clients how to grow. A lot of their ideas have got nothing to do with the services that I offer, but I share them anyway because I'm so involved in this world. So for example, I might tell clients, look guys, it's time to advertise on TikTok. It's time to invest in Pinterest. It's time to invest in AI, a new Website and a whole lot of other new things. Now, there are two different approaches that clients take. The one client is like this example, don. They'll say, no, we happy where we are. We don't really have to grow much because we doing well...

When people ask me what type of company do I like dealing with, I tell them that I want to work with winners and not with losers. To explain what winners and losers are, at least in my view, I want to show you this clip from Mad Men. The scene is don, as we know, who's the most charismatic salesman in the world. He goes to accompany Dye Chemicals and is pitching them.

Take a look at this. But it doesn't change the fact that we're happy with our agency. Are you? You're happy with 50%.

You're on top and you don't have enough. You're happy because you're successful for now. But what is happiness? It's a moment before you need more happiness.

I won't settle for 50% of anything. I want 100%. You're happy with your agency. You're not happy with anything.

You don't want most of it. You want all of it. And I won't stop until you get all of it. Thank you for your time.

Now, I'm not as eloquent as don, but I deal with this quite often. I share ideas with my clients how to grow. A lot of their ideas have got nothing to do with the services that I offer, but I share them anyway because I'm so involved in this world. So for example, I might tell clients, look guys, it's time to advertise on TikTok.

It's time to invest in Pinterest. It's time to invest in AI, a new Website and a whole lot of other new things. Now, there are two different approaches that clients take. The one client is like this example, don.

They'll say, no, we happy where we are. We don't really have to grow much because we doing well. Or no, we really don't have to take too much of an advance because everyone else in our industry is doing the same thing. So there's no reason to change.

The winner clients, and these are the clients that I love dealing with, they say, you know what, we doing well, but let's do better. Let's shoot for the moon, Josh. Bring us all the ideas that you can have. If this is the new way at looking at websites, let's take a look at it.

If this is a new platform of advertising, let's look at it. Let's be the first. Let's be the people that lead the way. I love dealing with clients that think big and want to shoot the stars out, the mavericks, the people that want to take the risks, the people that are open to new ideas, people that are not settling for mediocre, people that are looking to get the top results and to take over the industries.

That's my ideal client.

I only want to work with winner clients in 2026 🏆 Maintainers look at...


This is the easiest SEO possible. Go to Google Search Console, click performance, search results, toggle on average position, scroll down to queries, filter to position is less than 3. Filter again. Impressions are greater than 80. Sort by impressions low to highest. Look for keywords where you're in position 2 to 3 which have less than 300 impressions. These are keywords that you are already ranking for that likely have very low competition. All you need to do is create a short page for the specific keyword or even just include the keyword in your page. Then you can rank No. 1 for that keyword and save years learning how to do SEO that gets paying customers at compactkeywords com.

This is the easiest SEO possible. Go to Google Search Console. Click Performance, Search results. Toggle on Average position. Scroll down to Queries... This source is indexed under Low-competition SEO / near-top queries. Main topics: Low-competition SEO / near-top queries.

This is the easiest SEO possible. Go to Google Search Console. Click Performance, Search results. Toggle on Average position. Scroll down to Queries.  Filter to position is less than three. Filter again, Impressions are greater than 80. Sort by Impressions, low to highest. Look for keywords where you're in position two to three, which have less than 300 impressions. These are keywords that you are already ranking for, that likely have very low competition. All you need to do is create a short page for the specific keyword - or even just include the keyword in your page. Then you can rank number one for that keyword.  And save years learning how to do SEO that gets paying customers at compactkeywords.com #searchengineoptimization #seo #seotips #digitalmarketing


These are my predictions for how digital marketing is going to change in the next year. I'm gonna try to be as precise as possible so that the end of 2026, we can look back on this video and see if I was right. My first prediction is that Google's main search results page will look more like a I mode does now than their traditional search results. So to be clear, I don't think it'll look exactly how a I mode looks today. My guess is that it'll be some kind of hybrid solution with some a I response and some traditional results, but I think it'll bear more resemblance to a I mode. This is why my agency is entirely focused on being recommended by large language models. My second prediction is that recommendation building will continue to be the most effective tactic for being recommended in large language models. Currently, if you ask a large language model to recommend a specific product or service, it will scour the internet looking for recommendations and summarize the results. So if you want the large language model to recommend you, instead you need to get recommendations for your brand on the pages it's already citing or replace those pages with pages that recommend your brand. I'm calling this recommendation building and I think large language models will continue to work this way for the foreseeable future and this will continue to be the most effective tactic. My third prediction is That generative U I will become commonplace inside of large language models...

These are my predictions for how digital marketing is going to change in the next year. I'm gonna try to be as precise as possible so that the end of 2026, we can look back on this video and see if I was right. My first prediction is that Google's main search results page will look more like a I mode does now than their traditional search results. So to be clear, I don't think it'll look exactly how a I mode looks today. My guess is that it'll be some kind of hybrid solution with some a I response and some traditional results, but I think it'll bear more resemblance to a I mode. This is why my agency is entirely focused on being recommended by large language models. My second prediction is that recommendation building will continue to be the most effective tactic for being recommended in large language models. Currently, if you ask a large language model to recommend a specific product or service, it will scour the internet looking for recommendations and summarize the results. So if you want the large language model to recommend you, instead you need to get recommendations for your brand on the pages it's already citing or replace those pages with pages that recommend your brand. I'm calling this recommendation building and I think large language models will continue to work this way for the foreseeable future and this will continue to be the most effective tactic. My third prediction is That generative U I will become commonplace inside of large language models. This is where based on the conversation you're having with the large language model, it'll automatically generate an interface, including buttons, toggles, input fields designed specifically around the problem you're trying to solve. We're just starting to see the beginning of this, but I bet it'll really pick up in 2026. This will almost certainly have major implications for how we do digital marketing, but I'm not ready to make any specific recommendations as to how. My fourth prediction is that a I will be making more decisions in ad managers such as Meta ads and Google Ads. I still think human ad managers will continue to be important for most brands, but I think they'll be less important. I think more and more of the targeting and even the creative decisions are gonna be made by AI and it may make less sense for smaller brands to pay a professional ad manager. My fifth prediction is that a I generated videos will become more mainstream. I still think there will be a lot of hate for a I videos, but I think the conversation will become much more nuanced. I think most people that hate a I videos will begin to accept that they're here to stay as a permanent part of our culture. And most people that love a I videos will acknowledge that they're doing some real damage. My sixth prediction is that real authentic Videos will become even more effective than they are today. This will be in part because we're all sick or bored of a I generated videos, but also in part to this allergic reaction we're all developing to overly professional, polished videos. Anything that doesn't feel real and authentic will just feel like an ad. My eighth prediction, I think this is 8th, I might have lost track somewhere, is that the use of agents will triple or quadruple. I really think 2026 is gonna be the year of the a I agent. They're finally becoming easy enough to use and powerful enough that companies will be forced to use them if they want to stay relevant. I think smaller, scrappier companies will figure out how to use them themselves. Larger, slower companies will start to realise they're being left behind. And I predict that most of them will opt to hire third party vendors to help integrate AI into their existing workflows.

How will digital marketing change in 2026? Here are my 8 predictions. Google search is about to look completely different 👀 #DigitalMarketing #Marketing2026 #AIMarketing... The creator predicts Google's main results page will look more like AI Mode in 2026, likely as a hybrid of AI answers and traditional results. The creator predicts recommendation building will remain effective for LLM visibility: earn mentions on pages models cite or create better pages that cite the brand. Main topics: AI search prediction / SERP change, AI visibility / recommendation building.

How will digital marketing change in 2026? Here are my 8 predictions. Google search is about to look completely different 👀 #DigitalMarketing #Marketing2026 #AIMarketing #MarketingTrends #SEO

AI search prediction / SERP change
AI visibility / recommendation building


Gemini 3 is currently the smartest large language model, but it's not the most useful. I wanna talk about why I'm using Gemini 3 less than I thought I would, why I still use chat, G, B, t and Claude, and why I still think Google is winning this race. The problem with Gemini is that it's lazy. Google has always been focused on efficiency. They already had distribution, so they've been focused on a model that they can offer for free and integrate into their existing products. Downside is it doesn't spend as much tokens deliberating before giving you an answer. However, it is very fast and I still think it's the best model for certain prompts. As I explained in another video, Gemini is the model most likely to give you the correct answer and most likely to give you the incorrect answer. In other words, it's the model least likely to tell you it doesn't know the answer. It's like the smart kid in class that doesn't study for the test. It's the smartest model and also the most likely to hallucinate. Therefore, it's the best choice when the cost of hallucination is low or the risk of hallucination is low. For example, if you're asking about something that you're pretty sure is well established, maybe you're asking a beginner question around a topic or industry you're unfamiliar with, Gemini can be great for that because the risk of hallucination is low. Or maybe you just need Help brainstorming a list of ideas where there is no official right or wrong answer. Gemini is great for that because the cost of hallucination is low...

Gemini 3 is currently the smartest large language model, but it's not the most useful. I wanna talk about why I'm using Gemini 3 less than I thought I would, why I still use chat, G, B, t and Claude, and why I still think Google is winning this race. The problem with Gemini is that it's lazy. Google has always been focused on efficiency. They already had distribution, so they've been focused on a model that they can offer for free and integrate into their existing products. Downside is it doesn't spend as much tokens deliberating before giving you an answer. However, it is very fast and I still think it's the best model for certain prompts. As I explained in another video, Gemini is the model most likely to give you the correct answer and most likely to give you the incorrect answer. In other words, it's the model least likely to tell you it doesn't know the answer. It's like the smart kid in class that doesn't study for the test. It's the smartest model and also the most likely to hallucinate. Therefore, it's the best choice when the cost of hallucination is low or the risk of hallucination is low. For example, if you're asking about something that you're pretty sure is well established, maybe you're asking a beginner question around a topic or industry you're unfamiliar with, Gemini can be great for that because the risk of hallucination is low. Or maybe you just need Help brainstorming a list of ideas where there is no official right or wrong answer. Gemini is great for that because the cost of hallucination is low. Drafting simple documents that you'll review yourself, building simple tools that you can easily test. These are all things we commonly still use Gemini for. However, when the task isn't so straightforward and quality really matters, I just don't trust Gemini to spend the tokens required for that kind of work. We almost always use Claude. We use Claude Sonic for any kind of writing and Claude Opus for any kind of analysis. The only downside with Clyde is sometimes it works too hard. It can take a long time to get an answer and sometimes it runs out of tokens. And so occasionally we'll use ChatGPT as a middle ground. But right now, at least for work, that's the one we use the least. So why do I still think Google's prime to win this whole thing? It's because they've already solved the hard problems. They have the smartest model. It's cost effective and they have distribution. It seems like at any point if they wanted to, they could just have the model spend more token.

Gemini 3 is the smartest AI model. It's also the laziest. Here's why I still use Claude more 👇 #AI #Gemini3 #ChatGPT #Claude #AITools


In 2026, if your company or your brand is not on social media, you're missing out on so much business. Now a lot of people misunderstand social media and they'll say, no, it's just for younger people or no, it's just for B to C. But social media is so much bigger than that. It caters to everyone. Now just look around you. If you're in December holidays in South Africa, most people when they have a bit of time to spare are just scrolling on their phone. People are spending time on social media. Now, this coming year, make a commitment to your business. Get on social media. Get good quality content created for you. It doesn't have to be expensive, but just be on social media. Instead of being the person that's looking on the phone, why don't you be the person that's the content is about? It will make such a big difference to your business. If you want help to learn more about social media, about getting content or advertising on social media, drop me a line. You can d m me or go to top, click dot C, o dot z, a.

You and your business have to be on social media in 2026. Attention i...


This business provides traumatic brain injury. This lawyer provides bank fraud. This law firm provides sexual assault. These little provides tags in the local results. They come from the services section of your Google Business Profile. Let me show you where to edit those so that you can fix them. If you have this problem on your profile, just go into your Google Business Profile and then you'll see a section here called edit services. And the key is to make sure that you include additional words. You have to just think, how does it sound if you put provides in front of it? You don't wanna say your law firm provides assault. You wanna say your law firm provides assault litigation. So the trick is to just make sure that these are proper or it'll look bad.

This wording mistake can make your business look horrible.  If Google...


It's insane that Google allows people to see this. Go to Google Search Console. This is Google's own tool for accessing their search index. Click performance search results, click add filter query. Type in I am. It shows people's actual prompts that they used within Google to get an AI overview or AI mode. This is insane. This shows you the AI prompts that people are using to come across your site within Google Search. Take this language, use it in your pages. The prompts inform you what people care about. You use that language, you show up. For more AI prompts, learn SEO. That gets paying customers and it gets recommended by AI at compactkeywords com.

It's insane that Google allows people to see this. Go to Google Search Console. This is Google's own tool for accessing their search index. Click Performance, Search results... This source is indexed under GSC / AI prompt language. Main topics: GSC / AI prompt language.

It's insane that Google allows people to see this. Go to Google Search Console. This is Google's own tool for accessing their search index. Click Performance, Search results. Click add Filter, Query. Type in “I am” This shows people's actual prompts that they used within Google to get an AI Overview or AI Mode. This is insane. This shows you the AI prompts that people are using to come across your site within Google search.  Take this language, use it in your pages.  The prompts inform you what people care about, you use that language, you show up for more AI prompts. Learn SEO that gets paying customers and that gets recommended by AI at compactkeywords.com #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seotips


is something called skills to understand what a skill is almost think about it as a folder inside of that folder we gonna fill it with instructions scripts and resources what that skill is going to do is specialise in specific instructions that Claude is going to do instead of repeating the same prompt over and over again once Claude understands what skill to do they're going to be prompted and ready to go straight away the specific skill that I want to train Claude in is digital P R the first thing that I'm gonna do is give it a whole lot of websites the next thing I'm gonna give Claude is a whole lot of transcripts from leading YouTube videos that I find about digital P R I'm then gonna put on the research mode and I'm gonna tell claw to go look through the websites and look through the internet as a whole find all the information that you can and build that skill now it's gonna take a bit of time because Claude obviously has to do the research and then it has to build up its repository but you can see what it's doing it takes a bit of time but the result is golden once it's done I'm gonna press save file and now Claude has got a specific skill inside of my own Claude that is gonna be a specialist in digital P R now what I'm gonna do is open up a new chat I'm gonna tell Claude Claude I want you to look at that skill that we programmed you about digital P R then I want to say give me a digital P R plan for my own company that I want to reach out to journalists in South Africa speaking about SEO as you can see over here first what it's done is giving me a whole...

is something called skills to understand what a skill is almost think about it as a folder inside of that folder we gonna fill it with instructions scripts and resources what that skill is going to do is specialise in specific instructions that Claude is going to do instead of repeating the same prompt over and over again once Claude understands what skill to do they're going to be prompted and ready to go straight away the specific skill that I want to train Claude in is digital P R the first thing that I'm gonna do is give it a whole lot of websites the next thing I'm gonna give Claude is a whole lot of transcripts from leading YouTube videos that I find about digital P R I'm then gonna put on the research mode and I'm gonna tell claw to go look through the websites and look through the internet as a whole find all the information that you can and build that skill now it's gonna take a bit of time because Claude obviously has to do the research and then it has to build up its repository but you can see what it's doing it takes a bit of time but the result is golden once it's done I'm gonna press save file and now Claude has got a specific skill inside of my own Claude that is gonna be a specialist in digital P R now what I'm gonna do is open up a new chat I'm gonna tell Claude Claude I want you to look at that skill that we programmed you about digital P R then I want to say give me a digital P R plan for my own company that I want to reach out to journalists in South Africa speaking about SEO as you can see over here first what it's done is giving me a whole different ideas about Digital P R plans and different digital P R ideas the next thing a Claude has done which I think is amazing is that it's given me a list of individual journalists that they suggest that I should reach for my P R it's also given me a list of newspapers and other resources this really is amazing Claude Skills is really mind blowing and I think if you are serious about doing anything with regards to your AI you have to check it out yourself let me know your thoughts have you tried out Claude Skills

is something called skills to understand what a skill is almost think about it as a folder inside of that folder we gonna fill it with instructions scripts and resources what...

How to create Claude AI skills. Claude skills let you turn repeat tas...


85% of people don't know this. In fact, I didn't even know it. So Bill Harris posted on the SEO Signals Lab Facebook group about video watch pages. So if you get this error in Search Console, you'll be like, video isn't on a watch page. And in the comments, he explains you have to create a separate video watch page, which is a page with just the video and video schema markup on it. So a lot of you might create a page on your website where you've got the video embedded and then a bunch of text like a blog post or it'll be the transcript of the video. You need to make two pages on your website. One is specifically a video watch page and it's just the video embedded and schema markup. If you have that, then you'll get this error out of Search Console and those pages will now be able to rank in Google's video results.

95% of people don’t know this about Google. In fact, I didn’t even kn...


Your site isn't showing in Google. This is something that nobody knows about. That could indicate why. Go to Google Search Console. This is Google's own tool for accessing their search index. Scroll all the way down to settings, go to crawling Crawl stats, click open report. Really simple. Just copy all of this, give it to ChatGPT and say, do I look healthy? You get the diagnosis right there. Here's one. Site looks great. Here's another. Things that need to be fixed. ChatGPT will tell you everything to do. Very few people know about the crawl stats report within Google Search Console. Save years learning how to do SEO that gets paying customers at compactkeywords com.

If your site isn't showing in Google, this is something that nobody knows about that could indicate why. Go to Google Search Console...

If your site isn't showing in Google, this is something that nobody knows about that could indicate why. Go to Google Search Console. This is Google's own tool for accessing their search index. Scroll all the way down to Settings. Go to Crawling, Crawl Stats. Click Open Report. Really simple, just copy everything on the page, give it to ChatGPT and say, “Do I look healthy?” You get the diagnosis right there. ChatGPT will tell you everything to do. Very few people know about the Crawl Stats report within Google Search Console. Save years learning how to do SEO that gets paying customers at compactkeywords.com #searchengineoptimization #seotips #seo #digitalmarketing


In South Africa, we now have a holiday. One of the books that I'm going to be reading during my break is this book over here. It's called product LED SEO written by Eli Schwartz. Now, the reason why I'm re reading this book, I've read it a few times. It was written a few years ago, that unlike other SEO books, this book doesn't go into the technical stuff of SEO. It doesn't show you how to do page titles and page descriptions and all that stuff. This book goes into the depth about the logic of SEO, about really understanding it and also how it can affect your business as a whole. As you know, I'm obsessed with Sio and I love it deeply. And this is one of the books that really helped me understand it more and more. As I said, it's a break time now for me, so I'm going to recharge on my depth and understanding of Sio and this is one of the books that has helped me. Just by the way, in case you're interested, this isn't a promotion of the book. I've never met Elie Schwartz. I hope to soon. But I really am just suggesting this book if you have an interest in Sio because it really is that good.

The SEO book I’m reading over my break is Product-Led SEO by Eli Schw...


Your business is gonna make more money in 2026. And I know this because I'm gonna help an SEO Strategy. My name is Kate. SEO Specialist, and this is literally what I do every day. No matter what your industry is, what your goals are, whether you wanna rank on Google, ChatGPT, search engines, The first thing that I'm gonna is disregard anything that from ChatGPT because unless you actually know what you're doing when it comes to SEO, anything ChatGPT Gives you is gonna be completely pointless. Map out the core topics that you want to rank for. Let's say that you sell car parts. You might sell parts for every single model, but chances are that you have specific makes, brands, models, selling parts for. Honda car parts, VW car parts, picked this cause I actually know very little about cars. You gonna get a list of all of the products that you sell. To speed this up for you, you can give ChatGPT Those search topics and your list of products and tell it to map out your website's content Strategy for you You don't want ChatGPT to Just give you a load of blog post ideas. That is not going to work. What you wanna focus on is optimising your product pages and creating a load of category pages for more broad searches related to your products. If you have a load of Honda engine parts, category page for Honda engine parts. You would also have a sub category page for Honda Accord engine parts. Rinse and repeat This for all the different types of cars that you have engine parts for. These tell search engines exactly what it is that you offer in a variety of different ways...

Your business is gonna make more money in 2026. And I know this because I'm gonna help an SEO Strategy. My name is Kate. SEO Specialist, and this is literally what I do every day. No matter what your industry is, what your goals are, whether you wanna rank on Google, ChatGPT, search engines, The first thing that I'm gonna is disregard anything that from ChatGPT because unless you actually know what you're doing when it comes to SEO, anything ChatGPT Gives you is gonna be completely pointless. Map out the core topics that you want to rank for. Let's say that you sell car parts. You might sell parts for every single model, but chances are that you have specific makes, brands, models, selling parts for. Honda car parts, VW car parts, picked this cause I actually know very little about cars. You gonna get a list of all of the products that you sell. To speed this up for you, you can give ChatGPT Those search topics and your list of products and tell it to map out your website's content Strategy for you You don't want ChatGPT to Just give you a load of blog post ideas. That is not going to work. What you wanna focus on is optimising your product pages and creating a load of category pages for more broad searches related to your products. If you have a load of Honda engine parts, category page for Honda engine parts. You would also have a sub category page for Honda Accord engine parts. Rinse and repeat This for all the different types of cars that you have engine parts for. These tell search engines exactly what it is that you offer in a variety of different ways. All of them ultimately target commercial and transactional keywords, which are much more likely to attract people that wanna buy. Let me know in the comments if you want a part 2 and let's carry on building out your strategy.

Let's map out your website SEO strategy for 2026 so help you rank on AI search (i.e. ChatGPT, Claude, AI overviews, etc.) AND boost your rankings on Google search... For ecommerce sites, product, category, and subcategory pages should come before generic blog ideas because they capture broader buying searches. ChatGPT can help map ecommerce content only when it receives real search topics and product inventory, not when asked for generic blog ideas. The creator warns that ChatGPT-generated SEO strategy is unreliable when the user lacks SEO expertise and business context. Main topics: AI content mapping, AI SEO planning risk, Ecommerce SEO architecture.

Let's map out your website SEO strategy for 2026 so help you rank on AI search (i.e. ChatGPT, Claude, AI overviews, etc.) AND boost your rankings on Google search.   #websiteSEO #aiseo #googleseo #seo2026 #aisearch

AI content mapping
AI SEO planning risk
Ecommerce SEO architecture