Google is finally starting to share data about when you show up in their AI results. Up until now, it's just been a black box. Google Search Console has shown us clicks to your website as well as impressions in traditional search results. But we've had no idea how often we're showing up in AI overviews or AI mode or new AI features. Based on what we know from Google Io, it looks like all search will be AI search by the end of the summer. So this data is very important. So let's talk about how you can access this data, what data Google will share with us, and why it's the most important data you can get for your website. This data is rolling out now, starting in the UK. It'll be available inside Google Search Console in a new generative AI report. Looks exactly like the existing search report, except we aren't getting click data or query data, which means we're only seeing impressions. But you'll be able to see every page on your website that showed up in generated AI and how many impressions it receives each day. Now, technically, you will be able to see clicks. The main search report in Google Search Console shows all clicks to your website, even those from Generative AI. We just won't be able to see which clicks came from Generative AI. As for the actual queries someone entered into Google Search before finding your website, Google has actually never shown us all of these. Google only shows us data for common queries. Google says this is for privacy reasons, but I suspect they're also trying to cut costs and avoid us from gaming the system...

Google is finally starting to share data about when you show up in their AI results. Up until now, it's just been a black box.

Google Search Console has shown us clicks to your website as well as impressions in traditional search results. But we've had no idea how often we're showing up in AI overviews or AI mode or new AI features.

Based on what we know from Google Io, it looks like all search will be AI search by the end of the summer. So this data is very important.

So let's talk about how you can access this data, what data Google will share with us, and why it's the most important data you can get for your website.

This data is rolling out now, starting in the UK. It'll be available inside Google Search Console in a new generative AI report. Looks exactly like the existing search report, except we aren't getting click data or query data, which means we're only seeing impressions.

But you'll be able to see every page on your website that showed up in generated AI and how many impressions it receives each day.

Now, technically, you will be able to see clicks. The main search report in Google Search Console shows all clicks to your website, even those from Generative AI. We just won't be able to see which clicks came from Generative AI.

As for the actual queries someone entered into Google Search before finding your website, Google has actually never shown us all of these. Google only shows us data for common queries.

Google says this is for privacy reasons, but I suspect they're also trying to cut costs and avoid us from gaming the system.

Now, there are a lot of supposed experts online telling you that you can see which queries were entered into generative AI by looking for long queries. Queries that are at least five words long, for example.

Here's the thing. Queries that are five words long or almost never common queries. So why would queries like that show up inside Google Search Console?

It's pretty simple. These queries are essentially always from rank tracking software. You're seeing a long or oddly specific query in your Google Search Console data, it means someone is tracking that query, most likely using rank tracking software.

And it's running that query once a day, once a week, to see where their website ranks. And they're apparently tricking half of the SEO agencies in the world into thinking that these are actual queries.

Truth is, because of AI, search queries are getting longer. They are getting more unique. Even if Google did show us that data, it would just be millions of unique queries with one impression.

Maybe someday Google will be generous and they'll aggregate all that data to show us the most common themes or topics people are searching for. But the way things are heading right now, it looks like we're gonna have to get used to having less and less query data.

And as fewer and fewer people are clicking directly from the search to a website, we're gonna have to rely more and more on impressions instead of clicks.

And so while the data from this new Generative AI report is limited, only showing us impressions to specific webpages, I think it's the best we could hope for right now.

Generative AI search reporting may shift SEO analysis toward page-level impressions rather than full query or click attribution. Main topics: AI Search Reporting.

How to see if your website shows up in AI search: Google's finally sh...


I know this is gonna p- people off, but some of you really need to hear it. Niche blogging is over. I actually made the mistake of setting up a niche blog just before ChatGPT launched. I think it was about treadmill desks or something. And I bought a course on niche blogging that came with a community of people that were all doing the same thing. Not even gonna lie, I lost interest with that niche blog after like 4 posts. But I did keep up with the community because I find it really interesting to see their insights on. And within days of ChatGPT launching, they were freaking out. They could all see the writing on the wall. And they were right, because now, three years later, ChatGPT and AI overviews have basically annihilated like 95% of niche blogs. The only ones that I've seen survive it have put serious graft into original and hyper niche content. They've been supplementing with content on YouTube and building a brand around their niche. Even they have lost revenue and traffic from AI. So no, I really don't recommend starting a niche blog. There's plenty of other ways that you can spend your time that won't be a soul destroying

Niche blogs are vulnerable to AI search unless they build original content, multi-channel presence, and a real brand. Main topics: Niche Content Strategy.

Replying to @barsatali60 Niche blogging is officially over, especiall...


The future is now and it's crazy. Google just announced that its AI agents will be browsing, booking and shopping on your website. Your personal AI agent that helps you navigate your digital life, taking action on your behalf. I explain how this works in yesterday's video and today I'm gonna show you how to optimize your website for these AI agents. Go to is it agent ready. Com, enter your website URL and click scan. The tool will show you what's working in green and it'll show you what's not working with suggestions on how to improve your score. The tool will check things like can the AI agents discover your website? Can they access your content? Is your robots. TXT file set up properly? Is your sitemap file set up properly? And many more things. This is important because AI is moving from information to action. If you scan your site, you'll see exactly what's preventing AI agents from discovering and understanding your website. And if you're still not sure what an AI agent is, go watch the video I posted yesterday.

How do you optimize your website for AI agents? There’s an awesome to...


Claude are hiring an SEO. Lead. I went down to LinkedIn today and look at this job post that I came across. Anthropic, the company behind Claude are hiring someone to lead up SEO. If you go through this job spec, it's actually quite amazing. They'll put into all the details that that SEO. Person will need, all the stuff that they're going to own, all the stuff that they're going to do. On top of that, they've given a very generous salary of $320,000 a year. Now, the funny thing about this post is obvious. Everyone is saying and it's all over social media, you can go fire your SEO. Agency today because Claude can run it. Well, if Claude can run it, why aren't they doing it themselves? Why do they actually have to hire a person to do the SEO. For them? The answer is obvious that AI is not there yet and I don't think it's going to be for a very, very long time that you can just go fire your SEO. Experts. SEO. Takes a lot more than just AI. It takes a lot of brain power, intuition and a lot of experience and nuances. You can't just go fire your SEO. Person and just rely on claw to do it for you. Come on, guys, be realistic. Let me know your thoughts about this and Keep on following me for more posts like this.

AI tools can support SEO work, but they do not replace the judgment, experience, and nuance of SEO specialists. Main topics: SEO Expertise.

Claude Is Hiring an SEO Lead. And You Want It to Run Your SEO? The ir...


I honestly love AI overviews and Google just made a massive announcement and this is amazing news if you're a small business owner. They're gonna let you see which pages are getting recommended by AI and actually already lets you do this, but they also show you the queries that people are using. But let's be honest, who actually uses Bing? So here's why I love AI overviews and you should too. What Google's looking for is unique content. So that's your experience, your expertise, your case studies, your opinions, all of that stuff, and they're doing this to cut out all the AI slop. So this is actually having the reverse effect that AI had at the beginning and it's allowing us to connect more with other humans, which is bad news for anybody who's trying to game the system. And you know, I wouldn't be telling you all this if I didn't have a juicy tip that you can action right now. Go to FindQuestions.com, type in what you sell, and that'll show you questions that your potential customers are actually asking online. Have one of these questions and use the prompt that is in the comments. If you want to take it one step further, go to Google and type in Rank Week, click this link right here and sign up. Bye.

Don’t hate me, but this is true…


If your Google ads disappeared tomorrow, would your business actually survive? I put together this calculator that shows you the real three-year costs that most people aren't thinking about. It's insane. Let me walk you through it. Google ad costs increase 10 to 20% every single year in most industries, like 90% of industries. But meanwhile, businesses that show up organically in Google get the same clicks for free, especially if they're coming up in AI search now, which is all the rage. And that traffic, it compounds over time, rather than just disappearing when you stop paying. I ran the numbers on a typical trader spending two grand a month in Google ads. And over three years, $72,000 with rising costs each year. But the businesses ranking organically above those ads, they were getting the equivalent of four to 5,000 a month in free clicks. That's 150,000 in value over that three years. So from an investment perspective, that just keeps on growing rather than resetting to zero every month. Ads have their place, don't get me wrong, but if they're your only strategy, you're just renting customers instead of owning them. It's kind of like shooting yourself in the foot. I made this free Claude skill that you can paste it in. You just give it your industry and your ad spend, and it's gonna come back with exactly how much that you're overpaying. So come on ad spend, and I'll send it to you.

If ads are your only strategy, you're renting customers, not owning t...


Few days ago I posted a video about Claude 4.8 and how it had mixed reviews. Well, I've now been using 4.8 for three days and I gotta say, kind of like it. Someone talked about why I like 4.8 so much and why it might have got mixed reviews at first. When I first started using 4.8, I did feel it was a little verbose, sterile, academic, but over the last three days I've realized it's really smart. I also think they might have changed the system prompt after release. A lot of you are pointing out that it seems like it was forcing disagreement with you to avoid being sycophantic, and it would give these overly long explanations of why it was doing what it was doing. This is just anecdotal, of course, but I feel like that stopped after the first day or two. Where 4.8 really shines is when you give it a clear goal. If you try to use 4.8 the way you used dumber models, where you give it explicit step by step instructions, it's gonna overthink the task and just spend all your tokens. But if you treat it like the super smart senior level member of your team that it really is, and just to find exactly what success looks like, let it come up with the step by step instructions, it's phenomenal. It just gets me now. I'm not saying to give it shorter prompts or less context. You should still be loading in all the context you possibly can, but the focus of your instruction should be on the goal for the task. What are you really trying to accomplish? Perhaps where 4.8 has excelled the most for me is when creating skills for clod...

Few days ago I posted a video about Claude 4.8 and how it had mixed reviews. Well, I've now been using 4.8 for three days and I gotta say, kind of like it.

Someone talked about why I like 4.8 so much and why it might have got mixed reviews at first. When I first started using 4.8, I did feel it was a little verbose, sterile, academic, but over the last three days I've realized it's really smart. I also think they might have changed the system prompt after release.

A lot of you are pointing out that it seems like it was forcing disagreement with you to avoid being sycophantic, and it would give these overly long explanations of why it was doing what it was doing. This is just anecdotal, of course, but I feel like that stopped after the first day or two.

Where 4.8 really shines is when you give it a clear goal. If you try to use 4.8 the way you used dumber models, where you give it explicit step by step instructions, it's gonna overthink the task and just spend all your tokens.

But if you treat it like the super smart senior level member of your team that it really is, and just to find exactly what success looks like, let it come up with the step by step instructions, it's phenomenal. It just gets me now.

I'm not saying to give it shorter prompts or less context. You should still be loading in all the context you possibly can, but the focus of your instruction should be on the goal for the task. What are you really trying to accomplish?

Perhaps where 4.8 has excelled the most for me is when creating skills for clod. So much better than me at articulating what I want each skill to do. And this aligns with some of the benchmarks that Anthropic put out. With the system card, 4.8 is four times more likely to catch bugs in code that it wrote.

I think another way of saying all this is that Claude 4.8 is the best model at using Claude. I think we're truly starting to see the recursive self improvement flywheel take off.

And in just a few weeks, Anthropic will be releasing their methodos model. Except it won't be the methodos they already showed us. It's going to be the methodos that has all the advantages that 4.8 has. And yes, it will definitely be incredibly expensive, but it's also the model that's writing almost all of the code at Anthropic.

The model's improving itself. We're using the model to improve the systems. We're building on the model. I don't know where I'm going with any of this, but it's all really exciting.

Advanced AI models work better when the prompt defines the goal and success criteria instead of micromanaging every step. Main topics: AI Prompting.

Why is Claude Opus 4.8 giving worse results? You're prompting a smart...


Most people don't realize the reason their AI agents and automations give inconsistent answers is because they're not testing them properly. You build something, it works once, you ship it, and then it gives a completely different answer the next day, even with the same input. Big companies like Notion and Stripe solve this problem with a tool called Braintrust, and I'm gonna show you exactly how to use it to test out my new customer support bot that I'm selling to restaurants. Braintrust has a genius feature that I'm using to test this out. First I create a project and then a playground. I pasted my prompt for the chat support. I then input my data set, which is just 50 real questions that customers can ask. Braintrust ran my prompt against every single test case at once and scored each output automatically. I found that 30% of them were failing and I would have never found this out just manually testing. But I don't want to just send it and hope that it keeps working. So I connected Braintrust to my chatbot by wrapping my API calls. Now every single conversation that my chatbot has with a real customer gets logged automatically. Every question and answer that comes in shows exactly how long it took and how much it cost, and I can see it all happening live on the dashboard. Then I set up a quality threshold so that if, say, the chatbot keeps getting a customer peanut allergy wrong, it would alert me as soon as it happens. And here's the coolest part...

Most people don't realize the reason their AI agents and automations give inconsistent answers is because they're not testing them properly. You build something, it works once, you ship it, and then it gives a completely different answer the next day, even with the same input. Big companies like Notion and Stripe solve this problem with a tool called Braintrust, and I'm gonna show you exactly how to use it to test out my new customer support bot that I'm selling to restaurants.

Braintrust has a genius feature that I'm using to test this out. First I create a project and then a playground. I pasted my prompt for the chat support.

I then input my data set, which is just 50 real questions that customers can ask. Braintrust ran my prompt against every single test case at once and scored each output automatically. I found that 30% of them were failing and I would have never found this out just manually testing.

But I don't want to just send it and hope that it keeps working. So I connected Braintrust to my chatbot by wrapping my API calls. Now every single conversation that my chatbot has with a real customer gets logged automatically.

Every question and answer that comes in shows exactly how long it took and how much it cost, and I can see it all happening live on the dashboard. Then I set up a quality threshold so that if, say, the chatbot keeps getting a customer peanut allergy wrong, it would alert me as soon as it happens.

And here's the coolest part. For that peanut allergy question that Braintrust caught, I was able to add that question directly into my data set so that every time I update my prompt, Braintrust automatically checks against the new edge cases. So it never fails twice the same way. This is the mistake that people who are making AI tools and automations are missing out on.

How can you be confident charging and keeping customers if you're building out an AI automation? I have a step-by-step detailed guide on how to build this out just like the video. Comment email and I'll send it to you. Follow for more ways to make money and run your business with tech and AI.

This is the number 1 mistake that people make when building AI apps #...


Can you buy backlinks for your website? The answer isn't so straightforward and I'll tell you why. First and foremost, if you take a look at Google's policy, they say if you buy backlinks for your websites and they find it out, they're going to penalize you. And they've always said that you shouldn't push backlinks too much. But in reality, it's completely different. There was a massive survey done with SEO professionals not long ago and it was found when people and SEO. Professionals were asked anonymously, 74% of them admitted to buying backlinks. When they were asked publicly, that figure dropped down to 30%, but that is still a massive amount. There was another survey done this time with Search Engine Land that quoted it and they said 92% of SEO. Professionals think that their competitors are buying backlinks. Another thing to know that according to all studies, backlinks are No. 1, a huge driver of SEO. Results. And number two, most SEO. Professionals are doing it. That's just the way that it is. I've looked at a lot of data and I must tell you that most companies in top competitive fields that are ranking on top of Google are buying backlinks. I personally think that buying backlinks is perfectly fine if you're buying them on reliable places. The best place to buy backlinks is for digital P R. So for example, if you can get a Sponsored content or sponsored posts. Personally, I do buy backlinks and I buy them from reputable places. So like I'm saying in summary, and here's the answer, money can't buy you love, but yes, it can buy backlinks when done correctly...

Can you buy backlinks for your website? The answer isn't so straightforward and I'll tell you why. First and foremost, if you take a look at Google's policy, they say if you buy backlinks for your websites and they find it out, they're going to penalize you. And they've always said that you shouldn't push backlinks too much.

But in reality, it's completely different. There was a massive survey done with SEO professionals not long ago and it was found when people and SEO. Professionals were asked anonymously, 74% of them admitted to buying backlinks. When they were asked publicly, that figure dropped down to 30%, but that is still a massive amount.

There was another survey done this time with Search Engine Land that quoted it and they said 92% of SEO. Professionals think that their competitors are buying backlinks. Another thing to know that according to all studies, backlinks are No. 1, a huge driver of SEO.

Results. And number two, most SEO. Professionals are doing it. That's just the way that it is.

I've looked at a lot of data and I must tell you that most companies in top competitive fields that are ranking on top of Google are buying backlinks. I personally think that buying backlinks is perfectly fine if you're buying them on reliable places. The best place to buy backlinks is for digital P R. So for example, if you can get a Sponsored content or sponsored posts.

Personally, I do buy backlinks and I buy them from reputable places. So like I'm saying in summary, and here's the answer, money can't buy you love, but yes, it can buy backlinks when done correctly. Let me know your thoughts.

Paid backlinks sit in a gray area where Google policy risk and competitive SEO practice do not match cleanly. Main topics: Backlink Risk.

Can You Buy Backlinks for Your Website for SEO? (Read Here) Google’s ...


Google's May 2026 core update has officially finished rolling out, and here's what we know so far. On the same day that Google announced this update, they also announced that they were gonna be using Gemini 3.5 Flash in all of their AI-powered search features. And during this update rollout, every industry saw an impact, but it was finance, online communities, and reference sites that saw the biggest impact. So while we don't know what has changed yet, we do know that Google was upgrading their AI Search features at the same time as this update. I don't think that's a coincidence in terms of what this means for your site. We saw some major volatility in search results during this rollout, and it is so important that you get that your ranking and traffic changes during this period do not mean anything. Your new baseline should start from today, June 3rd. Wait at least a week, then you can compare your rankings, visibility, and traffic to before the 21st May to see the impact. Watch this space.

Ranking and traffic movement during a Google core update rollout should not be treated as the final baseline. Main topics: Core Update Analysis.

Google's May 2026 Core Update has officially finished rolling out. He...


Worldwide robot domination just got one step closer. Is your social media feed or social feed filled with examples of AI agents doing some wild things? Google just launched its new personal AI agent. It runs on dedicated virtual machines on Google Cloud and it's 24 7. And yes, you can close your laptop. But what does that mean? What is an AI agent? So compared to an AI chatbot like ChatGPT or Gemini that just mostly answers your questions, an AI agent actually does things for you. So instead of just saying, here's a list of hotels in Paris, an AI agent can actually compare the options, call the hotels and book for you. And this is going to be a massive shift for SEO because you need to make sure that your website is not just optimized for humans, but also for these new AI agents. The clankers are coming and there's no stopping. If you want to learn how to check if your website is ready for this new era of AI agents, follow me and check back for part 2 tomorrow while I'll show you how to optimize for agents.

🤖 The clankers are coming: Google just announced a new personal AI ag...


This is such a big deal. People think Google is pranking us. Google is finally giving an AI report in Google Search Console. Google Search Console is Google's own tool for seeing how your website appears in Google's search index. Shows you how many clicks you get from SEO, what people search to find your website, who is linking to your website. Problems with your site. Google Search Console shows you a ton now. It's adding one more thing people have been waiting forever for: generative AI performance. Google has been going so hard with AI features in search that it's about time we see how our website performs. You can use this new report to see how your organic impressions from search generative AI features change over time. See what pages are getting the highest or lowest impressions in generative AI features. Understand where your generative AI impressions are originating, for example by device or country. This is going to be a slow rollout over time. If a site hasn't received enough impressions in generative AI, they won't get this new report. Google wrote about it right here. Hopefully this is the beginning to getting deep insights into performance with AI overviews, with AI Mode, and so much more.

Generative AI performance reporting in Search Console can turn AI search visibility into something SEOs can track by impressions, pages, devices, and countries. Main topics: AI Search Reporting.

This is such a big deal, people think Google is pranking us. Google i...


You see a bad business review come in and you immediately freak out. You're about to do one of two things. Both are freaking wrong. Step one, before you respond, audit the review against Google's 11 different review policy categories. Most owners don't even know these exist. Last month, I had a builder come to me. They had this one-star review. Not gonna lie, it was a shocker, but it was a total fabrication from some salty competitor. And the reviewer named themselves in the text. That's a Google policy violation. So we flagged it with the policy citation team and Google pulled it in 48 hours. His rating jumped from 4.5 to 4.8, and the bookings, they started coming back in. Now, if the review was real, you still need to respond, but in three sentences only. Acknowledge what happened, give the context, and then tell them to call or email you directly. Do not defend. That might be your first instinct, kind of mine. Don't argue. Three sentences and you're done. I see a ton of business owners struggle with Google reviews. So I built an AI prompt that does both for you. You just paste in a bad review, it'll score it against the 11 different categories, and it's gonna drop the response if it's a real one. Comment bad review, I'll send you a link.

google reviews can kill your local business overnight but most owners...


This is how you can combine the information and the data that you're getting from Microsoft Clarity with Claude to help you get better conversions on your website. It's very simple and it's great to do. As we know by now, Microsoft Clarity is a free software that once you've installed it will show you how people are actually interacting with your website. It's very simple and it's free. The first thing that you have to do is open up crod on the desktop, click on customize, then click on connections one. Once you're there, go look for Microsoft Clarity and set it up. It's gonna ask you for an API key. It's very simple. Just going to Microsoft Clarity, click on Data Export, get your free API key, then go back into Claude and press save and it's done. Once you've done that, go into Claude chat, then say, using Microsoft Clarity, show me what is going on in my website, where people are dropping off, what the problems are, and tell me how to fix it. Claude will tell you based on the heat maps and all the information that it's got from Microsoft Clarity where the problems are, how to fix it. And this is such a great hack. It's unbelievable. Go check it out now yourself and let me know how it works.

Connecting Microsoft Clarity data to Claude can help turn heatmap and behavior data into conversion-fix recommendations. Main topics: Conversion Analytics.

Connect Microsoft Clarity and Claude via MCP to Get Amazing Website I...


TechCrunch put out this article, Google Search as you know it is over. At its Google conference, Google unveiled an AI-powered overhaul of search centered around the reimagined intelligent search box, with the company describes as the biggest change to its entry point to the web since the search box debuted more than 25 years ago. Lots of people put up posts like Google search is officially over. Google literally put out a statement to counter this. You will absolutely continue to see blue web links in search results. Our AI features include prominent links to the web directly within responses. AI mode is not the default experience in search. Here's a nuance to this that nobody's talking about. AI overviews reduce clicks by 58%. This is for informational keywords. If you are a niche blogger, if you are a publisher, these AI features will hurt you. If you are a business trying to get customers, trying to get leads from SEO, these AI features will make no difference. Or they will help you for people who are looking. The AI still needs to refer people to a business. Google's AI mode is not going to retile your roof. It's not going to be your pants. It's not going to be your CRM. Target the language people search for when they are looking to buy your brand or make a discovery call. Then Google's new AI features will recommend you and you will not get displaced by the huge reduction of clicks to informational content.

AI search is more damaging to informational publishing than to business pages that target buyer-intent discovery and lead-generation queries. Main topics: Buyer Intent SEO.

TechCrunch put out this article: Google Search as you know it is over...


If your website isn't showing up on Google or any other search engines, this file could be the reason why. I can't tell you the amount of websites I've seen made this mistake, even when they've had professionals working on their site. This is why my course, the SEO Clinic, has an entire module on this foundational technical because it is so easy to miss. Here's what you need to check. Open your browser and go to your domain, forward slash robots.txt. This is an example of a healthy robots dot text file. It's telling search engines to index the site. It's doing everything it needs to to get the right pages index. If you see disallow followed by a forward slash and nothing else after it, this is a problem. This is effectively telling search engines to completely ignore your website and that you don't want them to crawl or index it, which means they're never gonna show it in search results or mention. If you see this, all of your SEO efforts are completely pointless. You need to fix this first.

A robots.txt file that disallows the whole site can make every other SEO effort pointless until indexing is unblocked. Main topics: Robots.txt.

Website not on Google? Your technical SEO might be blocking you. Your...


I think every small business should have YouTube. I think every small business needs to be working on social media. For the longest time, it was like local optimization. Now it's like evidence optimization. So like everybody is a local business. So okay, there's a hundred local plumbers in your city. What are the ones that are going to be the difference makers? And those are the ones that there's outside evidence that they are very good. Yeah. I completely agree with social media, obviously. Um, but I can say like, even with the plumber stuff, like what I noticed had worked for one that was doing TikTok was they just posted a lot of gross content. And it was like the drain unclogging and stuff like that. And it just, it attracts people. People love seeing gross things like that. And of course you're thinking, okay, what's the business value of this? Like how's it actually going to bring someone to be a customer? Users need a lot of touch points. So if that's the way they're coming across you, like eventually, especially if you keep watching it, the algorithm keeps boosting it too, you'll build that association and you'll know of a name to call when something happens. But you know, long-term game. I think the nice thing is that for a lot of businesses, they have employees who are on the younger side who grew up with this, who would consume this. They know how to do it. And so I think, uh, businesses just need to start tapping into that.

Local SEO is changing. In the AI era, your website and Google Busines...


A .gov.au backlink is one of the most powerful links that you can get when it comes to AI search. And there's a free, completely legit way to land one. It's your state government supplier portal. I know they are useful for something and every state runs one. In New South Wales, it's buy dot NSW dot gov dot au. And it's where government buyers go to find vendors and government buyers from everyone. You got tradies, suppliers, IT professional services. So if you supply to the government or you want to, you register your business there. That's the legit part. It's a real supplier registry, not a link farm. But here's the SEO part. Your profile sits on a dot gov dot au domain. That's a high-authority, trusted backlink that Google and AI search both freaking love, and almost no business bothers to claim it. So here's a tip. Go to the supplier portal, sign up, fill out your profile, use Claude, get the free link, get the awesome authority. And that's just one tip. If you comment listings, I'll send you a bunch more high authority link sources that your business should be on.

Every state has a free .gov.au backlink sitting there and almost nobo...


Most people don't realize the reason that the resume gets rejected is because it gets filtered out by a robot called the Applicant Tracking System before a human ever sees it. It scans your resume for specific keywords and if they are not there it gets sent to the trash. No matter how qualified you are, Claude can make your resume stand out and become basically unrejectable. The scanner: upload your resume and the job description that you are applying for. In Claude, send it this prompt that gets it to act like a senior recruiter and scan the resume based on the job posting. Claude gets back to you with exactly why your resume is getting skipped. It could be that you're missing industry specific terms, that your experience is too vague, or that your formatting is too confusing for the ATS. You cannot fix what you can't see, and this prompt shows you everything. The surgeon in the same chat tell this next prompt to rewrite your experience section using the Google XYZ formula. This is the format that people who landed roles at Google, and other Fortune 500 companies actually use in order to get hired. Instead of manage the team. It becomes reduce customer churn by 18% over six months by building an onboarding sequence for 3,000 people. The stress test: input this prompt to get Claude to act like an ATS filter and a hiring manager that reads 200 resumes in one sitting. Even after the surgeon fixes the big stuff, there's usually always one or two sections that a hiring manager is going to glaze over. This stress test finds those and rewrites them so nothing gets skipped...

Most people don't realize the reason that the resume gets rejected is because it gets filtered out by a robot called the Applicant Tracking System before a human ever sees it. It scans your resume for specific keywords and if they are not there it gets sent to the trash. No matter how qualified you are, Claude can make your resume stand out and become basically unrejectable.

The scanner: upload your resume and the job description that you are applying for. In Claude, send it this prompt that gets it to act like a senior recruiter and scan the resume based on the job posting. Claude gets back to you with exactly why your resume is getting skipped.

It could be that you're missing industry specific terms, that your experience is too vague, or that your formatting is too confusing for the ATS. You cannot fix what you can't see, and this prompt shows you everything. The surgeon in the same chat tell this next prompt to rewrite your experience section using the Google XYZ formula.

This is the format that people who landed roles at Google, and other Fortune 500 companies actually use in order to get hired. Instead of manage the team. It becomes reduce customer churn by 18% over six months by building an onboarding sequence for 3,000 people.

The stress test: input this prompt to get Claude to act like an ATS filter and a hiring manager that reads 200 resumes in one sitting. Even after the surgeon fixes the big stuff, there's usually always one or two sections that a hiring manager is going to glaze over. This stress test finds those and rewrites them so nothing gets skipped.

The sparring partner tell Claude this prompt to make it act like a hiring manager and conduct a realistic interview for this role. Claude already has context about the job description in your resume, so knows exactly where to push you. Go multiple rounds with it until every answer is a 9 or a 10 so that by the time you walk out you already have a sense of the hardest questions that they could ask you.

I created a detailed guide with the exact prompts in order to build this out just like the video. Comment hire and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.

How to make your resume unrejectable with Claude #ai #tech


Here's a Google Ads order that I just completed for a new client of mine this client is an attorney that specializes in deceased estates in South Africa if we take a look at their kind, the first major issue that I see is that they are tracking something called a conversion value now I've spoken to this client and they don't have a C R M which means that this conversion value is just totally made up and imaginative. If we look under the P Max campaign that is chasing after this conversion value, obviously it doesn't make sense obviously it's not gonna work if we go under goals and conversions which I always look at I can see straight away that there's a major problem No. 1 like I said earlier, that conversion value is just imaginative and just doesn't make any sense but never mind that the contact forms that they are chasing after, if you dig deep under what they're actually showing is people that are clicking on the Contact Us page, they're not actually tracking people that have converted the contact forms again, this is a major problem. If we start looking in the campaigns, when we look under that search campaign, the first issue like we've seen so many times at that they are using something called search and display select a big rule and we've mentioned this again searches for search displays, display and you don't mix the two again the second thing over there, We can see that they're chasing conversions which are not set up correctly, which means it's not gonna work. If we look under ad groups, they've got three broad ad groups...

Here's a Google Ads order that I just completed for a new client of mine this client is an attorney that specializes in deceased estates in South Africa if we take a look at their kind, the first major issue that I see is that they are tracking something called a conversion value now I've spoken to this client and they don't have a C R M which means that this conversion value is just totally made up and imaginative.

If we look under the P Max campaign that is chasing after this conversion value, obviously it doesn't make sense obviously it's not gonna work if we go under goals and conversions which I always look at I can see straight away that there's a major problem No.

1 like I said earlier, that conversion value is just imaginative and just doesn't make any sense but never mind that the contact forms that they are chasing after, if you dig deep under what they're actually showing is people that are clicking on the Contact Us page, they're not actually tracking people that have converted the contact forms again, this is a major problem.

If we start looking in the campaigns, when we look under that search campaign, the first issue like we've seen so many times at that they are using something called search and display select a big rule and we've mentioned this again searches for search displays, display and you don't mix the two again the second thing over there, We can see that they're chasing conversions which are not set up correctly, which means it's not gonna work. If we look under ad groups, they've got three broad ad groups. And then under keywords, you can see the majority of them are just broad match keywords.

As we've said so many times, broad match keywords are for Google's benefit. All they're gonna do is collect useless clicks for you and you're just gonna waste your money. If we look under the search terms for the search campaign, like I said, you can see that the search terms are just showing us useless clicks. They're giving us competitors.

They're showing names for people that offer free services. They're looking for people that are just lawyers that don't offer the services that they do. And literally this company is just throwing money down the drain. The next campaign that they have is a P Max campaign.

Like we've said, in majority of cases, P Max campaigns are not for lead gen services. It just is not made for that product. If we look under where the P Max has been shown, you can see it's arbitrarily showing on a variety of different places. It's showing under discover, it's showing in Gmail, it's showing on the display network, thank god it's showing on the search as well.

But as you can see, the way that the flows are showing, it's really not working well. If we look under the search terms like With the different search campaign, the search terms mostly are irrelevant. This is quite a easy campaign to fix up, but just goes to show you if you don't know what you're doing or if you've got a Google rep fixing up this Google Ads campaign for you, you are never gonna win. If you want to Google Ads audit, you can mail me at info at topclick dot c o dot z a.

Google Ads optimization breaks down when campaigns chase made-up conversion values or page-click events instead of real form submissions. Main topics: Conversion Tracking.

Here Is Another Example of a Bad Google Ads Audit. This account has a...


Google are rolling out their second core update of the year, and over this weekend some serious stuff went down. The update actually started rolling out on the 21st May, but it was on the 30th of May that people started to see some serious movements. And by that I mean that a lot of sites saw ranking and traffic drop. And this is happening pretty much across every industry. Before you start freaking out about this, you need to know this happens with pretty much every core algorithm update, and the rankings that you currently have are not necessarily what they're gonna stay at. I've seen this happen loads before with other algorithm updates. It's not different traffic currently, and where you're currently ranking is not something you should be worrying about right now. Once this update is finished rolling out, that's the time to analyse your site, content, rankings, and what has changed to figure out what you need to do. Don't freak out. I'll let you know when it's done.

Traffic drops during a Google core update rollout should be treated as temporary volatility until the update finishes. Main topics: Core Update Analysis.

Google's core update for May 2026 is rolling out, and if you've seen ...


If you go to intentgaps. Com, enter your URL and click fetch page, then the tool will show you the gaps in your content. In other words, it's gonna show you which important questions your content doesn't fully answer. Here's how it works. It'll scan your page and tell you what the main topic of the page is. It pulls in related questions from also asked, and you can choose the ones that you want to add or remove. Next, it generates a scorecard telling you if your content fully answers, partially answers, or completely misses those questions. Basically, it's going to show you exactly what you need to add to your page to make it rank better. Save this post and follow me for more SEO advice.

This free SEO tool tells you exactly how to improve your page for AI ...


If you want to see if Google is updating its algorithms, this is a really sweet tool: Google Search Volatility Aggregator. When Google updates its algorithms, the results in Google move up and down. This is what's called volatility. This also affects AI. A lot of major AI systems like ChatGPT rely on Google. When the results change, ChatGPT gets different information. Volatility also affects one of the most widely used AI answer tools, AI Overviews. You've probably seen them in Google before. These pull from the Google results below it. There are all these tools to measure Google's volatility. This right here is an aggregator of the tools. I was at a major SEO agency doing SEO for companies like Procter and Gamble and Nintendo. One of the things we would report on is if there was a lot of volatility. This lets the clients know that any fluctuations in organic traffic are natural. In some rare instances, you might even find what Google is prioritizing or demoting with new algorithm updates. Then you can change your strategy for that. If you have any type of agency, this is something you can share with clients to show your following what goes on in the SEO world. If the volatility starts to heat up, that means Google is changing its algorithms. Use the tool here.

Google result volatility can affect both organic traffic reporting and AI answer systems that rely on Google results. Main topics: Search Volatility.

If you want to see if Google is updating its algorithms, this is a ...


Optimize for Google or optimize for AI? Optimize for Google because that does optimize you for AI. AI content or human content? Human content with a little sprinkle of AI. SEO or PPC for a new business? PPC for a new business. More pages or better pages? Better pages.

Settled some of the biggest SEO debates Let me know your picks 👇


Harry, as a small agency, should I focus on being the one-stop shop or niching down to only specialize in one thing? Sub 100K, you should focus on doing whatever people are going to pay you to do because you need some income. The second you pass 100K, you need to now specialize, right? It's like in a video game, you get to level five, you do a bunch of different classes, but at level five, now you have to pick a class. That's the only way to reasonably scale and differentiate, because the longer you stay doing everything, the more you're replaceable, commoditized that you become. The less specialized skillset you're developing, but when you develop that specialized skillset, you really hone in in your target market. Your ads are better, your website's better, even just people know what you do better. Like, it's not like, oh yeah, that's Matt, he's a digital guy. It's, oh, that's Matt, he does video production for B2B SaaS companies. The more specific you can get that, the more top of mind and the more referable you are. So my answer would be exactly that. And don't believe people when they say you can't scale that. I've scaled an SEO-only company, we don't do paid ads or anything. The 20 mil plus, and we're still growing. So the market size is enormous. Just focus on your penetration.

Under 100k? Do whatever pays the bills Past that, specialise or stay ...


It's the FIFA World Cup in 11 days. And to celebrate it, I'm gonna be giving away one of these new South African soccer shirts from Adidas valued at 16 bucks. It's very simple. All you have to do to enter is follow me on any of my social media pages. You can follow me on Instagram, TikTok, Facebook, LinkedIn, YouTube, wherever you see me, you can follow me. Then all you have to do is comment with the word Bafana. Obviously, the more places that you comment and the more places that you follow me, the greater your chances of winning. It's as simple as that. Please go enter. My page is great. I post videos daily about Google Ads, SEO, digital marketing and AI. Please go enter straight away and good luck. I'll announce the winner next week, Sunday, 7th of June, and hopefully you'll win it. Good luck.

South Africa Bafana Bafana World Cup Shirt Giveaway! 🇿🇦⚽ I’m giving a...


Search engine optimization just hit an all time high in Google Trends. This is why. Go to ChatGPT, put in your prompt, copy the part of the URL that comes after forward slash C, right click inspect. Go to the network tab, paste in what you just copied. Click refresh. Click the orange brackets with the text that you just copied. Go to the response tab. Search this for the word queries. This will show you what ChatGPT searched for. It is literally searching. Is the companies that understand SEO that get recommended in ChatGPT. Shout out to Matt Diamante for this. He got a press release, called it best selling SEO book. Put best selling SEO book in his title, his subheading, in the first sentence. Then when you went to Google, put in best selling SEO book. No. 1 was his press release. Then the AI Overview was recommending his book, citing, you guessed it, the press release right here. See what AI is searching, then do SEO for those searches. Use product pages, landing pages. These are two of the most cited assets in ChatGPT. This is research from Prompt Watch saying it. If you're doing conversion focused SEO, you naturally make these pages. So save years learning conversion focused SEO. SEO that targets people looking for what your brand offers. They just don't know your brand exists. Learn this method of SEO at Compact Keywords com.

AI-search optimization can start by identifying what ChatGPT searches for, then building SEO pages around those query patterns. Main topics: AI Search Queries.

Search engine optimization just hit an all time high in Google Trends...


Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website. I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was the question that came up most often. And it's true. Fewer people are visiting websites because more people are getting their answers from ChatGPT or Google's AI Overviews. But the truth is, website visits was never the goal. And right now, you might be thinking, TJ, what are you talking about? Of course that's the goal. But hear me out. I think we've been trained to think that clicks was always the goal. But that's just because in the old economy, that was the primary way that you got influence. The truth is, influence is all you ever really cared about. If you're selling a product or a service, the goal is to influence them to buy that product or service. You're running ads or affiliate sales on your website. You're selling that influence to another company. The truth is, if you're not trying to influence people to change their mind, you wouldn't be creating content in the first place. So the real question is, does AI make it harder to influence people with your content? I would say unequivocally, AI makes it way easier. But AI is gonna train on my data, and then it's just gonna summarize my answer. Great. You get to influence the most powerful technology in human history. But people aren't using search engines anymore. No one's gonna find my content just going straight to the AI. Well, guess what...

Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website.

I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was the question that came up most often.

And it's true. Fewer people are visiting websites because more people are getting their answers from ChatGPT or Google's AI Overviews. But the truth is, website visits was never the goal.

And right now, you might be thinking, TJ, what are you talking about? Of course that's the goal. But hear me out. I think we've been trained to think that clicks was always the goal. But that's just because in the old economy, that was the primary way that you got influence.

The truth is, influence is all you ever really cared about. If you're selling a product or a service, the goal is to influence them to buy that product or service. You're running ads or affiliate sales on your website. You're selling that influence to another company.

The truth is, if you're not trying to influence people to change their mind, you wouldn't be creating content in the first place. So the real question is, does AI make it harder to influence people with your content? I would say unequivocally, AI makes it way easier.

But AI is gonna train on my data, and then it's just gonna summarize my answer. Great. You get to influence the most powerful technology in human history.

But people aren't using search engines anymore. No one's gonna find my content just going straight to the AI. Well, guess what. For most queries, the AI is then going and using that same search engine. Search engines are never going away. They're just being used by the AI, and humans are going up one level.

Should still be creating content to be found in search engines. It's just that now you're trying to be found by AI using the search engine. And that actually makes it way easier, because AI does way more searches and looks through way more content. Where humans might look through a couple results, AI will look through hundreds.

So ranking in that result set is now the easy part. The hard part, or at least what should be the hard part, is creating content that's relevant to what the AI is searching for. The reason that part's also still easy is that very few people are actually tracking what the AI is searching for.

Use a tool called Peak Dot AI for our clients. But if you do this, if you actually look at what pages the AI is citing, it's never been easier to influence search results.

So I say let the AI eat your content. We've entered a new golden age of content creation.

In AI search, content still matters because it can influence the answers AI systems generate even when fewer users click through. Main topics: AI Content Strategy.

Is it worth creating content if AI gives the answer? Website visits w...


Here's how to use Google's new secret agentic testing tool to see if it can understand and navigate your website so that you come up in AI search. It'll take you 30 seconds. Let's jump in. First you wanna open terminal. You can search for that on your computer, searching CMD on a Windows or on a Mac. Press Command Space at a terminal and then there you go. Then we're gonna type node V. If it comes back with a version number, you're good to go. If it doesn't, you're gonna then need to download this thing called node. Once you got that downloaded, go in here, type in NPX lighthouse enter. It's gonna ask you if you wanna install something. Yes, we do. Once that's installed, you're gonna copy this command in here. You're gonna obviously replace that with your website. That's gonna create some cool looking code and then it's gonna output to a file directory that it says here, put in your file directory on your PC or your Mac and it's gonna have this brand new thing of agentic browsing. Looks like we've got some work to do on our cumulative layout shift, which is how the page moves around, and the accessibility tree, which is the code that is used on the page. These are the kind of things that Google's now looking at to make sure it wants to recommend you in AI.

Google's agentic browsing is rolling out and most sites will fail the...


Most people don't realize that AI does not read in words, it reads in tokens. Because everyone's using AI, but almost nobody understands how it works. If you are building with AI or using it in your business, knowing these concepts will save you a lot of money. And honestly, AI is not that complicated once you understand these simple models. Before AI processes anything, it chops your text up into little pieces called tokens. A rough math is that one token equals about 0.75 words. So a word like playing gets split into play and ing and ChatGPT gets split into chat and G and PT. You get it. But the reason why this is important is because you pay in tokens every time you talk to Claude. Every API you call, every agent that runs, every automation you have is being charged by how many tokens go in and out. The single biggest thing that you can do to cut your token cost is not sending your entire conversation history every single time. Most people don't realize that every time you send a message to AI, it's getting sent with your whole conversation history. So by message 20, you're not just paying for a new question, you are paying for all the 19 previous messages and 19 previous responses all over again on top of it. To prevent this, tell your AI to compact conversation history or summarize old messages. If you want a more detailed explanation of how tokens work and how to reduce your spending, just like the video and comment token. And I'll send it to you. Follow for day two.

7 Most important AI concepts you need to know part 1: tokenization Fo...


Don't put collapsible FAQs on pages you want to rank on Google. This SEO test had text within an accordion versus fully visible text. This was split tested across many product pages. The version with text fully visible got 12% more organic sessions than the hidden text version. Google even recently said they're ignoring FAQ schema altogether. Whereas it used to work well, now it does nothing for a website's visibility. Collapsible FAQs can be great for UI/UX, but think twice about using them on SEO pages targeting competitive keywords. And if you want to save years learning SEO that gets paying customers, users, and warm leads calling you up, check out my course at CompactKeywords.com.

Collapsible FAQ content can be good UX, but fully visible FAQ text may perform better on pages targeting competitive SEO keywords. Main topics: FAQ SEO.

Don't put collapsible FAQs on pages you want to rank on Google. This ...


ChatGPT's responses have always been heavily influenced by Reddit, but starting May 8th, Reddit went from making up 3% of ChatGPT citations to almost 12% now. The citation rate isn't evenly spread out across industries. For sometimes a prompt's Reddit isn't cited at all, and for others it's over 50%. But the point is we saw a nearly 4 x and the frequency of Reddit citations. So what happened? Well, someone on the ChatGPT team made a change to how query fanouts work. You see, when you do a search in ChatGPT or any large language model, the AI tries to figure out the intention of your search, and then it does a series of searches. In a traditional search engine, that's how it finds the information online to ground its response. This series of searches is called a query fanout. Well, on May 8th, ChatGPT started adding the word Reddit to a lot more of its fanout queries. That's right, just as humans started adding the word Reddit to their Google searches a few years ago. OpenAI seems to determine that they can get better results by forcing Reddit inclusion into their searches. So how can you take advantage of this? If you know what terms ChatGPT is appending to their fanout queries, you can optimize for those terms. So you can make a page on your website titled your brand, your product or service Reddit. Just fill it with content about what people are saying about you and your product or service on Reddit. And Reddit isn't the only word that ChatGPT and Google like to append to these searches. Other common terms are reviews and awards...

ChatGPT's responses have always been heavily influenced by Reddit, but starting May 8th, Reddit went from making up 3% of ChatGPT citations to almost 12% now. The citation rate isn't evenly spread out across industries. For sometimes a prompt's Reddit isn't cited at all, and for others it's over 50%. But the point is we saw a nearly 4 x and the frequency of Reddit citations.

So what happened? Well, someone on the ChatGPT team made a change to how query fanouts work. You see, when you do a search in ChatGPT or any large language model, the AI tries to figure out the intention of your search, and then it does a series of searches. In a traditional search engine, that's how it finds the information online to ground its response. This series of searches is called a query fanout.

Well, on May 8th, ChatGPT started adding the word Reddit to a lot more of its fanout queries. That's right, just as humans started adding the word Reddit to their Google searches a few years ago. OpenAI seems to determine that they can get better results by forcing Reddit inclusion into their searches.

So how can you take advantage of this? If you know what terms ChatGPT is appending to their fanout queries, you can optimize for those terms. So you can make a page on your website titled your brand, your product or service Reddit. Just fill it with content about what people are saying about you and your product or service on Reddit.

And Reddit isn't the only word that ChatGPT and Google like to append to these searches. Other common terms are reviews and awards. You should absolutely make a page on your website titled your brand, your product or service reviews, and the same with awards. Just fill it with relevant information, and most of the time these pages will be cited fairly reliably. So reliably, in fact, you now do this for all of our clients by default.

If AI systems append terms like Reddit, reviews, or awards during query fanout, brands can create pages that answer those modified searches. Main topics: Query Fanout.

ChatGPT citations of Reddit went up 4X on May 8th and it's because so...


Take a look at this old newspaper clipping that I find from the 1980s. Isn't this just so amazing and so ironic? If you had to replace the word calculator with AI, it's exactly the conversation that people and schools and parents and teachers are having worldwide. A lot of schools and teachers out there are saying AI must be banned. Kids can't use it at all. They can't use it with their homework. They can't do anything with it because it's just gonna make them slow. And I think personally a lot of the schools and teachers are just scared because they don't really understand what AI is. First and foremost, AI is here to stay. Secondly, if you're going into the job market today and you want to keep your job, you have to be proficient in AI. I know personally when I'm interviewing new people, one of the first questions I ask them is if they are comfortable in AI and if they're willing to learn and understand it more to make it part of their job. The second thing with regards to AI and school and kids is that AI can be so useful and it's really just amazing. For example, it can help kids learn. It can help kids understand things in a whole new level. It can be a tutor for people. And this is obviously especially useful for people that can't afford tutors. The other day, my kid Needed to learn something about photosynthesis. We went on Claude and I was showing him how to do it. That Claude created an interactive sheet for him that showed him everything about photosynthesis. It helped him study it. It showed him pictures, interactive charts and so much more...

Take a look at this old newspaper clipping that I find from the 1980s. Isn't this just so amazing and so ironic? If you had to replace the word calculator with AI, it's exactly the conversation that people and schools and parents and teachers are having worldwide. A lot of schools and teachers out there are saying AI must be banned.

Kids can't use it at all. They can't use it with their homework. They can't do anything with it because it's just gonna make them slow. And I think personally a lot of the schools and teachers are just scared because they don't really understand what AI is.

First and foremost, AI is here to stay. Secondly, if you're going into the job market today and you want to keep your job, you have to be proficient in AI. I know personally when I'm interviewing new people, one of the first questions I ask them is if they are comfortable in AI and if they're willing to learn and understand it more to make it part of their job. The second thing with regards to AI and school and kids is that AI can be so useful and it's really just amazing.

For example, it can help kids learn. It can help kids understand things in a whole new level. It can be a tutor for people. And this is obviously especially useful for people that can't afford tutors.

The other day, my kid Needed to learn something about photosynthesis. We went on Claude and I was showing him how to do it. That Claude created an interactive sheet for him that showed him everything about photosynthesis. It helped him study it.

It showed him pictures, interactive charts and so much more. Another one of my kids had to understand something in history. We went on notebook L m. We did all the research.

And notebook L m just helped my daughter so much. No.1, it created graphs, it created flashcards, and best of all, even created a podcast for her that explained it in simple terms, much better than any of the textbooks were doing. Obviously, a kid can't just rely on it and be lazy, obviously. But AI is here to stay.

And progressive schools and teachers that understand this should be getting on this now. Let me know your thoughts if you agree with me or not.

Schools that ban AI outright may leave students behind because employers increasingly expect practical AI proficiency. Main topics: AI Education.

Should Schools Ban AI or Encourage and Embrace It? Watch this video! ...


YouTube is automatically adding AI labels to videos using AI. This is a huge change. People are putting up AI videos targeting competitor brand names. For example, somebody puts up a video giving a review of a competitor's brand. This review uses a photorealistic AI avatar. The review is negative. It shows up on Google for anybody searching competitor, then review. This is happening all the time. But now consumers will see that big fat AI label right there. Disinformation! Fake news. This little AI label is going to change a lot.

AI labels can change how users judge synthetic competitor-review videos that show up in branded Google searches. Main topics: AI Content Disclosure.

YouTube is automatically adding AI labels to videos using AI. This is...


Anthropic just released Opus 4.8 and it has had a mixed response. So let's talk about where it excels and where you might want to continue using Opus 4.6. 4.8 was built on top of 4.7, and that's where a lot of the criticism seems to stem from. If you don't know, 4.7 also had a mixed response. Many people, our agency included, have continued using 4.6 for most work. That's because 4.7 has been overly sterile, takes everything literally instead of applying common sense judgment, and tends to use a lot more tokens. Opus 4.8 is getting a lot of those same criticisms, but it's also really impressive in some areas. Anthropic only released the benchmarks where it's performing very well, but it does perform well on the benchmarks. Notably, it's the most honest and least lazy model currently. They specifically designed it to be effective on long running tasks. And so far, that seems like where it really shines. If you have a very large or difficult project that you just want it to work on and you don't mind spending a lot of tokens, 4.8 might be the best model available right now. You also have complete control over how much effort it puts in. You can choose between low, medium, high, extra, or max. And inside Cloud Code there's an extra setting called Ultra Code. In my early testing, if the setting is anything below high, the results are unreliable. I think at that point you might as well just use 4.6. And if you're using it to write any kind of public facing content, I would definitely recommend sticking with 4.6 for now...

Anthropic just released Opus 4.8 and it has had a mixed response. So let's talk about where it excels and where you might want to continue using Opus 4.6.

4.8 was built on top of 4.7, and that's where a lot of the criticism seems to stem from. If you don't know, 4.7 also had a mixed response. Many people, our agency included, have continued using 4.6 for most work. That's because 4.7 has been overly sterile, takes everything literally instead of applying common sense judgment, and tends to use a lot more tokens.

Opus 4.8 is getting a lot of those same criticisms, but it's also really impressive in some areas. Anthropic only released the benchmarks where it's performing very well, but it does perform well on the benchmarks. Notably, it's the most honest and least lazy model currently. They specifically designed it to be effective on long running tasks. And so far, that seems like where it really shines.

If you have a very large or difficult project that you just want it to work on and you don't mind spending a lot of tokens, 4.8 might be the best model available right now. You also have complete control over how much effort it puts in. You can choose between low, medium, high, extra, or max. And inside Cloud Code there's an extra setting called Ultra Code.

In my early testing, if the setting is anything below high, the results are unreliable. I think at that point you might as well just use 4.6. And if you're using it to write any kind of public facing content, I would definitely recommend sticking with 4.6 for now.

There's a lot of concern from the community that Anthropic is going to retire Opus 4.6. It was already removed from the desktop app. But hopefully Anthropic notice the response from the community and decide to keep it around for now.

4.8 is also not going to be the smartest model for very long. In that same post, Anthropic announced that a new class of model will be coming out in the coming weeks. And of course we know this to be the methods class. And of course we can expect methods to be incredibly good at coding. And also incredibly expensive.

It seems like Anthropic is currently all in on creating the most powerful models for software engineering. And it makes sense. That's where all their money is coming from. And it lets them use the models internally to develop their own product. It seems like they may be leaving the door wide open for ChatGPT to come in and make Codex the go to product for knowledge work.

For now, I think it's just important to remain agile. Make sure your data is structured in a way that you can easily swap out the model as needed.

AI workflows should keep data structured enough that the team can swap models when quality, cost, or task fit changes. Main topics: Model Routing.

Opus 4.8 just dropped and it has a very specific use case. Here's whe...


If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for all businesses moving forward. Conversational attributes are something that Google announced back in January, but they just announced that they're officially here. These are new optional attributes that you can share with Google inside of Google Merchant Center, and they're specifically intended to give AI agents more information about your products. These are things like common questions and answers around a specific product; extensive documentation on the product, maybe in the form of a PDF; or a popularity rating denoting how popular a product is relative to your other products. Now, to implement these, you don't need to touch your primary feed at all. You can just provide a supplementary feed that provides the additional information. So if you're in e-commerce business, I highly recommend that you set up this feed and add as much information as possible about your products. Google says commerce is becoming conversational. People are gonna have very specific information about your products. If you have answers that your competitors don't, you'll just win by default. But this also has implications for service businesses and SaaS companies...

If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them.

I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for all businesses moving forward. Conversational attributes are something that Google announced back in January, but they just announced that they're officially here.

These are new optional attributes that you can share with Google inside of Google Merchant Center, and they're specifically intended to give AI agents more information about your products. These are things like common questions and answers around a specific product; extensive documentation on the product, maybe in the form of a PDF; or a popularity rating denoting how popular a product is relative to your other products.

Now, to implement these, you don't need to touch your primary feed at all. You can just provide a supplementary feed that provides the additional information. So if you're in e-commerce business, I highly recommend that you set up this feed and add as much information as possible about your products.

Google says commerce is becoming conversational. People are gonna have very specific information about your products. If you have answers that your competitors don't, you'll just win by default.

But this also has implications for service businesses and SaaS companies. Humans are doing more and more of their research and decision making through an AI agent. For this to work well, you want that AI agent to have access to as much information as possible about your products, services, and business.

Putting all that information on your main product page or service page should be overwhelming for the human visitors. Our solution for now has been to build supplemental pages with the additional information, and then you can link from your main page to the supplemental pages.

Now, humans typically aren't gonna click all over your website trying to find information, but AI agents will. However, it's not surprising that Google wants to get that information off your website and into their own product, Google Merchant Center.

I would be surprised if we don't see something similar happening with Google Business Profile. This potentially gives Google information about your products and services that their competitors can't access, and it makes you more dependent on Google.

My advice: both keep Google whatever information they're asking for within their own products, but also find some way to put that information on your website. At the very least, start collecting and documenting as much information as possible about your product, services, and business.

It's hard to predict the exact shape of the future, but we can be confident that having this documentation is going to be incredibly valuable, both for internal use and for being found online.

Service and SaaS businesses need documented product, service, and business information that AI agents can access. Google Merchant Center conversational attributes let ecommerce brands feed AI agents richer product information. Main topics: AI-Ready Documentation, Conversational Commerce.

Google just launched conversational attributes in Merchant Center - n...

AI-Ready Documentation
Conversational Commerce


I bet you didn't know that you can create product video animations by simply using chat, G, b, t and any image to video generators out there. Look how simple it actually is. All you have to do is go find any product that you like, save that image, then go into chat G B and the images upload that photo and then say create this photo in a photo shoot environment. I would suggest saying add no people, press enter, give it a few moments and you're going to get a great photo. The next thing that you have to do is with that same image that you've now created, say give me a text prompt for an image to video animation. Add music, press enter and again you gonna see that prompt created for you. Now copy that prompt. The next thing that you have to do is open up any image to video generator. For this example, I'm just gonna use Grok, Paste in that prompt with that image, give it a few minutes and look at this. You have a perfect product video which is just unbelievable. Keep on following us for more cool videos like this.

Create Product Video Animations Using ChatGPT and AI Video Generators...


I ranked number one on Google in less than 24 hours using AI. And I'm gonna show you exactly what I did. Here's the keyword that I want to rank for. Why does ranking on Google take so long? Which is kind of ironic because I'm ranking already in less than 24 hours. First thing that I did is I went to FindQuestions.com. I found questions that my customers were actually asking me. This is so easy to do and it's free. Then I use the prompt in the comments to have ChatGPT interview me and all I had to do was answer their questions. And I use voice mode to do this so I didn't even do any typing and that gave me a really great piece of content. All I did was add some internal links and paste it on my website.

This took 15 mins to do 🤣


Most WordPress websites have got way too many plugins on them, and you probably don't even need half of them. Having too many plugins on your WordPress website can make it open to breaks hacks, and it's gonna slow it down. I'm gonna show you how to condense them. Because there's plugins out there that will do multiple things. And this is streamline your entire plugin suite. If you're using any kind of cash asset cleanup or lazy loading plugin, you can replace all of these with WP Rocket for all of those third party scripts and tags. I know you guys are adding these plugins individually. You can remove all the plugins and just use Google Tag Manager. If you've got Rank Math on your site, there is no need for any of these other SEO plugins. I could have included a load more plugins here. This is one of the areas that I see the most plugin bloat. To be honest, I'd rather that you didn't use any plugins at all for this and you just did it in your theme files. But if you're not comfortable with that, WPCode is gonna cover all of these features without the plugin bloat. Site security, we can't forget about it. But you don't need a load of plugins for this. Wordfence will do everything you need. There's actually a load more of these. Let me know if you want a part 2.

WordPress plugin bloat can slow a site and increase breakage or hack risk when multiple plugins duplicate the same jobs. Main topics: WordPress Plugin Bloat.

WordPress plugin management is a struggle  these are my fave WP plug...


Google is generating these amazing new lists in maps and they reveal a lot about how to rank your business in Google's local results. They're called Top lists, local gems and trending. And they're powered by everything around your business profile, not the profile itself. And a big shout out to Craig Burton who did a deep dive on how these lists work and where they come from. The thing that I find so fascinating about these lists is that Google will tell you exactly where they're sourcing the information from. They'll cite the specific blog posts or news sites that the list are being generated from. And that's huge because you can scan the list, identify the sites, and then build a strategy for how you can get listed on these lists too. And I love how Craig frames this. Local SEO is shifting from profile optimization to evidence optimization. Here's how to use this for your business. Open the Google Maps app and browse the list in your city. Make note of any sites that Google is referencing and then review those sites and see how you can get your business listed as well. Profile optimization isn't enough anymore. The businesses that win from here are the ones that can build evidence across the web that Google can find, trust and pull into these lists. So save this post and let me know if you want a link to Craig's article.

Google is giving us some of the best local SEO data I’ve seen in a lo...


This is the greatest time to be alive. Huge software companies are begging to be unbundled in a day. You can take one of their features, make it yourself with a Replit, Cursor. Any vibe coding tool. See what that major SaaS company is showing on Google for. Any SEO tool will do this. Look for keywords like generator or people trying to do stuff. Record your voice. Voice notes for dentists. Keywords that seem like they have more high intent behind them. These are searches that people are doing where they are literally looking for the product you just vibe coded. There's less people with high intent. That's a rule of marketing. That means these searches have lower volume because cause they have lower volume, they very often go untargeted. The big player whose feature you just vibe coded. They're not bothering to target these high intent keywords. You are. Take the exact language that your searchers are doing. Put it in your page title, your URL. Slug your H1 the beginning of your first sentence. Make pages on your website that explain how your product does what these people are looking for. Submit your product to some SaaS directories. Launch it on Product Hunt. Launch it on vitalist. It in top publications with source of sources. Help a reporter out feature com. Promote your product on podcasts using AI Podcast Matcha com. Eventually you'll get a bunch of backlinks which will make your product show on Google for the things people actually want to use it for. The things that you're putting up pages for. Backlinks make Google trust you...

This is the greatest time to be alive. Huge software companies are begging to be unbundled in a day. You can take one of their features, make it yourself with a Replit, Cursor. Any vibe coding tool.

See what that major SaaS company is showing on Google for. Any SEO tool will do this. Look for keywords like generator or people trying to do stuff. Record your voice. Voice notes for dentists. Keywords that seem like they have more high intent behind them. These are searches that people are doing where they are literally looking for the product you just vibe coded.

There's less people with high intent. That's a rule of marketing. That means these searches have lower volume because cause they have lower volume, they very often go untargeted. The big player whose feature you just vibe coded. They're not bothering to target these high intent keywords. You are.

Take the exact language that your searchers are doing. Put it in your page title, your URL. Slug your H1 the beginning of your first sentence. Make pages on your website that explain how your product does what these people are looking for.

Submit your product to some SaaS directories. Launch it on Product Hunt. Launch it on vitalist. It in top publications with source of sources. Help a reporter out feature com. Promote your product on podcasts using AI Podcast Matcha com.

Eventually you'll get a bunch of backlinks which will make your product show on Google for the things people actually want to use it for. The things that you're putting up pages for. Backlinks make Google trust you.

Then when people go do these high intent prompts in ChatGPT, ChatGPT pulls from Google, finding the pages that you made recommending you.

These major platforms put in these features because people want them. Unbundle the features. People still want them. Make them into standalone products and chip away at these major SaaS companies market share.

You used to need developers to make your own software. You can do it now yourself. The only barrier to entry is marketing.

For feature-led SaaS pages, searcher language should appear in the title, URL slug, H1, and opening sentence. Small software products can win by targeting low-volume, high-intent keywords that larger SaaS platforms ignore. Main topics: High-Intent SEO, On-Page SEO.

This is the greatest time to be alive. Huge software companies are be...


We're about to enter a world where most buying decisions are made by AI agents, not humans. At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business, your Google Business Profile, but they'll even be filling out forms and calling you to get that information. So I wanna talk about what you need to do as business owner to get ready for this shift. Now, if you're an e-commerce business, you just need to make sure you're implementing Google's Universal Commerce Protocol and that you're eligible for the universal shopping cart. If you're on Shopify, this is automatically happy to report you. Otherwise, you should look into it. If you're a local business, you need to make sure you filled out every field on your Google Business Profile, including all of your services. And if you have a booking option through a third party integration, make sure that's connected. For most businesses, the first place these AI agents are gonna look is on your website itself. Make sure your website has all the information a person or an AI agent might want when they're trying to decide if you're the right fit for them. I highly recommend including pricing information on your website if you can justify it. And if you're not one of the cheapest, just spell out the argument for why they should go with you anyways. An AI agent will be reading all that content...

We're about to enter a world where most buying decisions are made by AI agents, not humans.

At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business, your Google Business Profile, but they'll even be filling out forms and calling you to get that information.

So I wanna talk about what you need to do as business owner to get ready for this shift.

Now, if you're an e-commerce business, you just need to make sure you're implementing Google's Universal Commerce Protocol and that you're eligible for the universal shopping cart. If you're on Shopify, this is automatically happy to report you. Otherwise, you should look into it.

If you're a local business, you need to make sure you filled out every field on your Google Business Profile, including all of your services. And if you have a booking option through a third party integration, make sure that's connected.

For most businesses, the first place these AI agents are gonna look is on your website itself. Make sure your website has all the information a person or an AI agent might want when they're trying to decide if you're the right fit for them.

I highly recommend including pricing information on your website if you can justify it. And if you're not one of the cheapest, just spell out the argument for why they should go with you anyways. An AI agent will be reading all that content.

If you offer custom quotes, I highly recommend making an interactive quote form on your website. And then you'll need to integrate web MCP so that AI agents can easily use it.

And here's a big one: you're gonna start getting calls from AI agents within a year. I wouldn't be surprised if most of your calls are coming from AI agents. You. You need to be answering these calls. And if you can't have a human answer, quickly have an AI answer.

And make sure your staff knows not to hang up on the AI agent. If these AI agents can get the information they need to recommend you to the user, and they can't get that on your competitor, you win by default.

Businesses need web, profile, form, and phone information ready for AI agents that compare options for buyers. Local businesses should complete Google Business Profile fields because AI agents may use them to compare providers. Main topics: AI Agent Readiness, Google Business Profile.

AI agents are about to call your business and compare your pricing to...

AI Agent Readiness
Google Business Profile


Google's brand new Universal Cart takes a generic shopping and AI to the next level. Google have said it works across all of their products. So whether you're on Gemini, whether you're on YouTube, in Gmail, on search, the display network, wherever you are, you can add products to this Universal Cart. So let's say for example, you watching football highlights on YouTube and you like a great pair of soccer boots, you can add that to your cart. Now once it's added to your cart is where the magic happens. Google's AI in the background will keep inventory systems for you. It will show you where the best deals are, they'll show you highlights, they'll show you everything that you need. And best of all, it can actually make the purchase for you on your behalf at the best price. Now like I said, this takes a generic e commerce to the next level. It's rolling out slowly into different countries and it really just looks amazing. Keep on following my channel to keep up to date with all these brand new updates from Google and all the AI out there.

Universal cart turns product discovery across Google surfaces into AI-assisted shopping and price comparison. Main topics: Agentic Shopping.

The Universal Cart from Google and Gemini takes agentic shopping to t...


I am in shock that Google did this. Google actually put up an article about how to get mentioned in AI. They wrote it themselves: "Optimizing your website for generative AI features." They call out generative engine optimization. They have a whole section about myths that people spread about how to get mentioned in AI, over focusing on structured data. That means schema. That's one of the myths. LLMs.txt files and other special markups: another one of the myths. Chunking content. Says right here: no requirements. Rewriting content just for AI: another one of the myths. This is a long, deep article from Google. If you are a business owner or C-suite, I want you to pay attention to this part. Is SEO still relevant for generative AI search? Google literally says yes. The best practices for SEO continue to be relevant because generative AI features on Google Search is the same with ChatGPT, by the way. They're rooted in core search ranking and quality systems. When you ask ChatGPT a question, it does a web search, then pulls up the things it found. Google's AI is just using their search index. Says it right here. And it is possible that Gemini is going to overtake ChatGPT by the end of the year. Look at this if you are a marketer, business owner, C-suite. Look up this article from Google. Read the whole thing.

Schema, LLMs.txt, special markup, chunking, and AI-only rewrites should not be treated as magic requirements for AI visibility. Google says SEO best practices still matter for generative AI search because AI features rely on core search ranking and quality systems. Main topics: AI SEO Myths, Generative AI SEO.

I am in shock that Google did this. Google actually put up an article...


These are the top 10 things you need to do to make sure AI will recommend your business. 10. Publish YouTube videos regularly. 9. Get active on social media, especially LinkedIn. 8. Engage in Reddit. Be helpful, not promotional. 7. Get reviews on Yelp, Better Business Bureau, and industry-specific sites. 6. Get mentioned on local blogs. 5. Be a guest on industry podcasts. 4. Publish articles on industry publications. 3. Send out press releases regularly. 2. Optimizing your website and Google Business Profile is still critical. 1. Continue getting as many Google reviews as possible. Now, if you want to master all 10 of these, I break down each step in this article. Let me know if you want the link and make sure to save this post.

How to get AI to recommend your local business (speedrun checklist) 👇...


Most people don't realize that other people can tell when they are using generic AI copy from Claude. They always have em dashes, choppy sentences, and specific adjectives. However, that can all be changed with just one text file that fixes it permanently, so Claude always sounds exactly like you moving forward. Open Claude and paste in the interview prompt. I have all of these prompts in my guide. The interview prompt gets Claude to ask you 100 questions about how you think and write: your hot takes, the words you overuse, the jokes you make, the adjectives you tend to use more often, and how you actually write, not how you think you write. Use a voice dictation tool like Wispr Flow so you can talk instead of type, because your spoken answers are more honest to yourself. By the end, you have a massive raw interview of yourself that captures things about your own voice that you didn't even know. Compress the interview. Right now, your interview response is way too long, so using it would cost a massive amount of tokens and eat your whole context window. So in the same conversation, paste in the compiler prompt. This tells Claude to take everything and compress it to under 5,000 tokens so that it only keeps the stuff that actually matters: the words you love and hate, and real examples of how you actually sound. This is a file that you can load each time AI creates text for you. Save that file and drop it into everything. Put it in the Claude Cowork folder so that Claude reads it at the start of every session automatically...

Most people don't realize that other people can tell when they are using generic AI copy from Claude. They always have em dashes, choppy sentences, and specific adjectives. However, that can all be changed with just one text file that fixes it permanently, so Claude always sounds exactly like you moving forward.

Open Claude and paste in the interview prompt. I have all of these prompts in my guide.

The interview prompt gets Claude to ask you 100 questions about how you think and write: your hot takes, the words you overuse, the jokes you make, the adjectives you tend to use more often, and how you actually write, not how you think you write. Use a voice dictation tool like Wispr Flow so you can talk instead of type, because your spoken answers are more honest to yourself.

By the end, you have a massive raw interview of yourself that captures things about your own voice that you didn't even know. Compress the interview. Right now, your interview response is way too long, so using it would cost a massive amount of tokens and eat your whole context window.

So in the same conversation, paste in the compiler prompt. This tells Claude to take everything and compress it to under 5,000 tokens so that it only keeps the stuff that actually matters: the words you love and hate, and real examples of how you actually sound. This is a file that you can load each time AI creates text for you.

Save that file and drop it into everything. Put it in the Claude Cowork folder so that Claude reads it at the start of every session automatically. Now every email, blog post, caption, and proposal will sound exactly as if you wrote it yourself.

No more generic AI text. You can even use this file by loading it into other tools like GPT and Gemini as well. The best part is, as your voice continues to change over time, all you need to do is just edit this one file.

I made a step-by-step detailed guide with the exact prompts on how to set this up. Just like the video and comment "voice" and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.

How to make Claude sound exactly like you #ai #tech


If you're an e-commerce business owner and you're trying to make money from Google without paying for ads, you need to know how to do proper keyword research, because a scary amount of you get this wrong. And we're gonna change that right now. Full disclosure, I show you this method in depth in my course, SEO Clinic, but I am gonna show you now. It's just, if you want a really detailed walkthrough with lots of examples, that is your best bet. First, go to your keyword research tool. Start by searching for a super broad keyword related to everything that you sell. You should get a list of keywords, and you're gonna go through this list to find the ones that best describe a product or a small group of products that you sell on your site. And while you're doing this, you need to pay attention to these three columns. Intent, which is the reason why they're searching. You wanna look for commercial and transactional intent keywords, because these are the ones that people search when they're looking to buy. Keyword difficulty. This is how easy a keyword is to rank for. Obviously you wanna go for easier because you're more likely to rank. And volume, which is how many times that keyword is approximately searched per month. You don't wanna target a keyword that gets, like, no searches, but also if it gets hundreds of thousands of searches per month, it's probably not likely that you're gonna rank for it. Let me know how you get one in the comments.

Ecommerce keyword research should prioritize commercial intent, achievable difficulty, and enough search volume to matter. Main topics: Keyword Research.

Website SEO Keyword Research Tutorial for 2026  If you're working on...