SemRush have just released a study on AI overviews and it's not looking good for your SEO I'm gonna show you how to get around this at the end of the video but first you need to know what's happening Google are rapidly increasing the amount of AI overviews they're showing in search results at the beginning of 2025 they were showing in around 6.5% of all Google search results by the end of March this figure has more than doubled and the type and the types of searches seeing the most are when people are searching to learn more about a topic which is what most basic ChatGPT blog post cover so if you're not going in depth to provide more value than this AI overviews are coming for you here's what I recommend you publish instead to future proof your SEO content.

AI overviews are doubling in Google search results each month at the moment. And they’re targeting the exact type of basic content a lot of you are publishing for their... This source is indexed under AI Overviews / content depth. Main topics: AI Overviews / content depth.

AI overviews are doubling in Google search results each month at the moment. And they’re targeting the exact type of basic content a lot of you are publishing for their website SEO strategy.... especially if you're using basic AI prompts for SEO content. Here's everything you need to know from the latest AI overviews study by @Semrush to publish instead to future proof your strategy & rankings.   #AIOverviews #AIforSEO #SEO2025 #AISEO #GEO #Semrush


Right now, digital marketing is changing too fast for a lot of agencies to keep up with. There are a lot of great agencies out there that are small and agile and can pivot really quickly. But if you're a small business owner and you're paying one of these agencies, it's important to know which type of agency you're working with. You see, a lot of these seven figure agencies become profitable by putting structure in place where they can easily train new hires on step by step processes that really don't change much year to year. And even though digital marketing, especially SEO, has changed a lot over the last 10 or 20 years, it's changed relatively slow compared to what's coming. And so this strategy so far has worked pretty well. This is especially true if you're an agency owner who plans to sell your agency someday. No one wants to buy a company who has to change their SOP every six months. No one wants to buy a company that relies on key individuals. We're able to update their strategy in real time, but with the changes that are coming, this is exactly what's needed to be successful. So here's the key question to ask yourself if you're a small business owner paying one of these agencies. Does the person doing the work for your account have a first principles understanding of how these algorithms work and why they're doing what they're doing? If not, it Might be time to start looking for another agency.

Does your marketing agency actually understand algorithms? This question will tell you everything 👀 #MarketingAgency #DigitalMarketing #SEO This source is indexed under Agency evaluation. Main topics: Agency evaluation.


No one really knows what digital marketing will look like in 2027, but there are some pretty significant trends that are unlikely to stop. And so let's speculate. The biggest trend I'm seeing is that people are more and more willing to let algorithms make decisions for them. As these algorithms get better at recommending stuff we actually like, we get lazier. This has really accelerated in the last couple of years, and I don't see any signs this is going to slow down. My prediction is that by 2027, algorithms will be driving more leads than even word of mouth. For most small businesses, these algorithms continue to get better in pretty much every way. And if we want to guess what they're gonna look like in a few years, we should just think about what people would want them to look like, at least within the bounds of what technology allows. Today, you can go to Google and do a search and get a list of businesses, or you can go to TikTok and find a couple perspectives from influencers. But if you had all the time in the world, you would go to hundreds of websites and collect hundreds of perspectives. And we're already seeing deep research AI do this kind of thing, but right now, it takes a long time and the results aren't great. So what would the perfect version of that look like? It would be way faster. And we're seeing these get faster. Every single month, it would understand exactly what's important to you and only return that information...

No one really knows what digital marketing will look like in 2027, but there are some pretty significant trends that are unlikely to stop.
And so let's speculate.
The biggest trend I'm seeing is that people are more and more willing to let algorithms make decisions for them.
As these algorithms get better at recommending stuff we actually like, we get lazier.
This has really accelerated in the last couple of years, and I don't see any signs this is going to slow down.
My prediction is that by 2027, algorithms will be driving more leads than even word of mouth.
For most small businesses, these algorithms continue to get better in pretty much every way.
And if we want to guess what they're gonna look like in a few years, we should just think about what people would want them to look like, at least within the bounds of what technology allows.
Today, you can go to Google and do a search and get a list of businesses, or you can go to TikTok and find a couple perspectives from influencers.
But if you had all the time in the world, you would go to hundreds of websites and collect hundreds of perspectives.
And we're already seeing deep research AI do this kind of thing, but right now, it takes a long time and the results aren't great.
So what would the perfect version of that look like?
It would be way faster.
And we're seeing these get faster.
Every single month, it would understand exactly what's important to you and only return that information.
And you would immediately get a summary of all the top opinions and ratings that you care about, whether they're from the business's website, another website, or videos and other social media posts.
I think that's the future we're heading towards.
A seamless experience where you get only the information you care about delivered in the way that's easiest to digest.
And this is why I think every small business owner needs to become a content creator.
Start building in public, put as much of you out into the digital world as possible.
I really think we're transitioning from a winner take all economy into a situation where AI gobbles up everything that's put out online.
Which means if you're making content that addresses the specific issues of your specific audience, you don't need to go viral.
The algorithm will find your content and give it to the people who need it exactly when they need it, in the form they need it in.
And this ends speculation time with TJ.

By 2027, AI will drive more leads than word-of-mouth. Time to start creating content 📱 What's your prediction? #SmallBusiness #AI #Marketing The creator speculates that AI-driven recommendation experiences will make content creation more important for small-business discovery. Main topics: Algorithmic lead generation, Creator-led small business visibility.

Algorithmic lead generation
Creator-led small business visibility


If you're investing any time or money in SEO, you don't need to wait six months to know if it's working. Check these metrics regularly and you will know in the first two to three months if your SEO strategy is working. Go to performance search results and tick average position. Don't even bother looking at position 1 rankings at this stage. You're not there yet. Just look for keywords seeing a significant jump in position. Then check your total impressions. If you see this gap widening, Google is showing your pages to more people in search results. All you need to do is check these two metrics in Google Search Console.

How to tell if SEO is working without waiting 6 months. You can actually tell within 2–3 months if SEO is working if you’re checking the right metrics... This source is indexed under SEO measurement. Main topics: SEO measurement.

How to tell if SEO is working without waiting 6 months.    You can actually tell within 2–3 months if SEO is working if you’re checking the right metrics...   #SEOtips #SearchConsole #GoogleSEO #DigitalMarketing #SearchEngineOptimization #SEOforBeginners


Xbox Three 60 PS three fancy, expensive, complex. Nintendo Wii no HD output. Simple, affordable. Outsells Xbox 3 60 and PS three. Underdo the competition. Every other electric truck fancy, expensive, complex. Slate electric truck. Cheap, no screens, no seat warmers, roll up windows. Gets 100,000 reservations in two weeks. Underdue the competition. Every other tablet fancy, expensive, complex. Amazon Kindle cheap, no color screens, no apps, no distractions. Becomes the best selling e reader of all time. Underdo the competition.

Xbox 360, PS3 - fancy, expensive, complex, Nintendo Wii - no HD output, simple, affordable. Outsells Xbox 360 and PS3. Underdo the competition...

Xbox 360, PS3 - fancy, expensive, complex, Nintendo Wii - no HD output, simple, affordable. Outsells Xbox 360 and PS3. Underdo the competition. Every other electric truck - fancy, expensive, complex. Slate electric truck - cheap, no screens, no seat warmers, roll up windows. Gets 100,000 reservations in two weeks. Underdo the competition. Every other tablet - fancy, expensive, complex. Amazon Kindle - cheap, no color screens, no apps, no distractions. Becomes the bestselling e-reader of all time. Underdo the competition. #marketing #business #productdesign #buildinpublic


AI is disrupting digital marketing faster than any other industry. And anyone who's paying attention right now is scrambling to figure out what to do about it. While no one knows what it's gonna look like in even one or two years, I think we might already know everything. We need to act. There are three trends. I think it's important that we're paying attention to one. This isn't a new trend, but it is accelerating. It is way easier to build a personal brand than it is a business brand. That's largely because people connect with people, not with businesses. But it's also related to the second trend, and that's video. And social media is stealing attention from traditional websites and search engines. More and more of people's time spent online is spent on these social media platforms, and it's almost entirely video content. That doesn't seem to be changing anytime soon. While there are AI videos, I think for the foreseeable future, people are gonna want to see videos created by real humans. And the third trend is that people are turning more to AIs like ChatGPT instead of traditional search engines like Google. And of course, Google is responding with their AI mode and AI overviews. Now, it's important that we recognise how AI platforms like ChatGPT and AI mode differ from traditional search algorithms. And the primary difference really comes down to how people are searching. Google has already said that searches in AI mode are two to three times as long as searches in traditional search...

AI is disrupting digital marketing faster than any other industry.
And anyone who's paying attention right now is scrambling to figure out what to do about it.
While no one knows what it's gonna look like in even one or two years, I think we might already know everything.
We need to act.
There are three trends.
I think it's important that we're paying attention to one.
This isn't a new trend, but it is accelerating.
It is way easier to build a personal brand than it is a business brand.
That's largely because people connect with people, not with businesses.
But it's also related to the second trend, and that's video.
And social media is stealing attention from traditional websites and search engines.
More and more of people's time spent online is spent on these social media platforms, and it's almost entirely video content.
That doesn't seem to be changing anytime soon.
While there are AI videos, I think for the foreseeable future, people are gonna want to see videos created by real humans.
And the third trend is that people are turning more to AIs like ChatGPT instead of traditional search engines like Google.
And of course, Google is responding with their AI mode and AI overviews.
Now, it's important that we recognise how AI platforms like ChatGPT and AI mode differ from traditional search algorithms.
And the primary difference really comes down to how people are searching.
Google has already said that searches in AI mode are two to three times as long as searches in traditional search.
And for anyone who uses programs like ChatGPT a lot, the average search is probably more like five or 10 times as long.
That's because these programs allow us to provide a lot more context and nuance when we're asking questions.
Instead of saying, best Italian restaurant near me, you might say, hey, me and five of my friends are going out for Italian.
We're thinking about going over to one of these three districts.
And by the way, two of my friends have celiac's disease.
Oh, and we are really hoping to find somebody that has good seafood.
Right now, most SEOs aren't optimizing for queries like that.
So how do you optimize for these AI algorithms while also taking advantage of video platforms and building a personal brand?
I have a three step process that I've been trying for myself and a few clients, and so far it's working pretty well.
The first step is to create content.
There's lots of ways to do this, but I think there's three main ways that make sense right now.
One is short form content like this.
Just sharing opinions, insights, stories, answering common questions or objections.
This is my favourite because as long as you don't mind talking to a camera, you can do it really quickly.
The second is long form video.
This takes a lot more work.
And it's hard to do well.
And finally, there's text content.
Now, if you're not a prolific writer, I do recommend putting together some kind of AI workflow.
Allows you to create high quality content at scale.
And instead of targeting traditional search terms for these articles, you should just be answering very specific questions.
It might not show up in the keyword research, but you know your audience is asking that way.
When someone's using a tool like ChatGPT and they have a very specific question, you're likely going to be the only article online that addresses that question specifically.
Make sure the articles are structured in an NLP friendly format.
Use short, direct sentences, proper heading structure, any appropriate schema markup on the page.
Now, building a workflow like this does take some time, but once it's set up, you can create high quality content within 15 minutes.
But this is actually best on in conjunction with video content.
Which brings me to step two of the process.
Purpose your content.
In my experience, this is one of the best uses of modern AI.
Once you have a transcript from a video, it's very easy to turn that into a high quality article or post for social media.
So take your most popular short form videos and turn those into social media posts or ads that you can run on social media with a call to action at the end.
Take your most popular long form videos and turn them into full articles or lead magnets.
And take your most popular articles and consider making a video on the same topic.
And then step 3 is to distribute and monitor.
You can post one piece of content to eight to 12 different platforms using this method.
And most of them are gonna fall flat and gain no traction.
Which is why you need a system that lets you do this efficiently.
However, if you do this every day for a month, I guarantee at least one piece of content is gonna pick up.
Make sure you're monitoring these, responding to comments, getting involved in the conversation that's already going online.
This also gets your name out there in popular sites like Reddit that ChatGPT and Google love.
And then once you have a good sense of the type of posts that are gaining traction, you double down on those and you stop the others.
Continue iterating like this and eventually you find some format or set of topics that really resonates with your audience.
Do that for long enough and you have a personal brand that people trust.
And these AI algorithms are gobbling up.

3 marketing trends that'll make or break your 2026 strategy 📈 Most people are sleeping on #3 #MarketingStrategy #PersonalBrand #AIMarketing #ContentCreator #DigitalMarketing The creator recommends targeting very specific audience questions rather than only traditional keyword-research terms for AI-era content. AI can help repurpose a video transcript into articles, social posts, ads, lead magnets, or new video ideas across multiple platforms. Main topics: AI query length / NLP-friendly pages, Content repurposing, Distribution and monitoring.

AI query length / NLP-friendly pages
Content repurposing
Distribution and monitoring


If you want to rank in ChatGPT search results, you need to do these 6 things target keywords like how does AI SEO work? Instead of AI SEO strategy. This is how people search with ChatGPT. When answering a question, start with a clear and direct answer. AI wants to use the least amount of resources to find an answer. Use headings, FAQs and bullet points, but not too many. This helps AI scan and extract the most relevant information. Outdated stats, broken links and old published dates are all gonna harm your chances of ranking. Even just updating the date can give your content a boost. Add schema markup like FAQ and organisation schema to help AI. Understand your content. Optimise social content for related keywords. ChatGPT search results includes content from YouTube, LinkedIn and other social platforms so you've got even more opportunities to rank.

Trying to rank in ChatGPT search results? This 6-step AI SEO checklist shows you exactly what to do to adapt your SEO strategy to a GEO (i.e... For ChatGPT search visibility, the source recommends conversational question targets, direct answers, and scan-friendly structure. Outdated stats, broken links, and old published dates are presented as risks for ChatGPT search visibility. FAQ and Organization schema are recommended as ways to help AI understand page content. Main topics: ChatGPT search content, Content freshness, Schema markup, Social search surfaces.

Trying to rank in ChatGPT search results? This 6-step AI SEO checklist shows you exactly what to do to adapt your SEO strategy to a GEO (i.e. generative engine optimisation) strategy. #chatgptseo #aiseo #seo2025 #aiseotips #geotips #generativeengineoptimization #aisearchoptimization

ChatGPT search content
Content freshness
Schema markup
Social search surfaces


You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors on your website and gain their trust. And you need to be in the video. So a video is so powerful, why aren't more businesses putting a video on their homepage? It's because they think it's hard. I think they need to bring out, like, a film crew and spend thousands of dollars to get a nice video done. But here's the thing. In 2025, authenticity, genuine connection is way more important than professionalism. In fact, if the video feels produced, if it feels like it's scripted, it's not gonna work. You already know this as a business owner, right? Once you can get on a call with a client, once you can actually form a human connection, everything goes way easier. The problem is, most people that come to your website are never going to get on a call with you. A video allows you to form that same connection and build that same trust you would on a call every single person that visits your website. And now you're probably thinking, TJ, I won't even know how to make a video for my website. Don't worry, I'm gonna tell you exactly how to do it. And it's super easy. Pick a place to record the video. It doesn't matter where I'm on vacation at like an Airbnb, just walking around the neighborhood. Just pick A place. Do it in your car if you have to. Hold out your camera like this and just talk into it. But, TJ, what do I say? I'll tell you. Start by explaining why you started the business. So this might be something like, hi, I'm TJ Robertson...

You should have a video on the homepage of your website.
As a small business, nothing else allows you to immediately connect with visitors on your website and gain their trust.
And you need to be in the video.
So a video is so powerful, why aren't more businesses putting a video on their homepage?
It's because they think it's hard.
I think they need to bring out, like, a film crew and spend thousands of dollars to get a nice video done.
But here's the thing.
In 2025, authenticity, genuine connection is way more important than professionalism.
In fact, if the video feels produced, if it feels like it's scripted, it's not gonna work.
You already know this as a business owner, right?
Once you can get on a call with a client, once you can actually form a human connection, everything goes way easier.
The problem is, most people that come to your website are never going to get on a call with you.
A video allows you to form that same connection and build that same trust you would on a call every single person that visits your website.
And now you're probably thinking, TJ, I won't even know how to make a video for my website.
Don't worry, I'm gonna tell you exactly how to do it.
And it's super easy.
Pick a place to record the video.
It doesn't matter where I'm on vacation at like an Airbnb, just walking around the neighborhood.
Just pick A place.
Do it in your car if you have to.
Hold out your camera like this and just talk into it.
But, TJ, what do I say?
I'll tell you.
Start by explaining why you started the business.
So this might be something like, hi, I'm TJ Robertson.
I started TJ Digital because I saw that AI was completely changing how digital marketing is done.
But most of these agencies that I was working with just weren't keeping up.
So I started an agency that actually helps businesses build digital marketing systems that work in 2025 and beyond.
And it's been so exciting for me to see these practices actually help businesses way more than those old, traditional marketing tactics.
So it's gonna be different for your business, but just, you know, think of the reasons you really started it and what differentiates you from your competitors.
Step two, customer reviews or testimonials.
The best version of this is to have actual videos of your customers talking about how much they love your product or service.
But that's hard to do.
Don't let it stop you from trying.
You should definitely try to get those videos.
They're incredibly powerful.
But if you can't do that, you can just show some reviews from Google on the screen and tell a little five to 10 second story about how you helped that customer.
And step three is your call to action.
You tell them the exact next step you need Them to take to get started and what they can expect after they take that step.
So for me, this would be.
Just fill out the form below and I'm gonna do a full SEO audit of your website.
Show you exactly what will help you get more leads today.
And there you go.
Your conversion rates are gonna double or more.
You'll build trust with every person coming to your website without having to lift a finger.
And I know what you're thinking again, TJ.
That sounds great.
I'm definitely gonna do this as soon as I can find some time.
But here's the thing.
No, you're not.
You're never gonna find the time.
The truth is, you don't wanna find the time cause this whole thing makes you uncomfortable.
So instead, as soon as you're done watching this video, just go make a bad one.
Go make a bad version of this, and then publish it to your website.
And just be uncomfortable with it.
Because one, even the bad version of the video is worth having on your website.
Remember, authenticity is way more important than professionalism.
And 2, it's good that you feel uncomfortable.
That's gonna motivate you to actually spend some time to make a little bit better version.
Just don't overproduce it.
Make sure it's still genuine.
I know what you're thinking, TJ.
I don't even know how to edit a video or post it to my website or any of this.
Just send Me?
The video.
I'll edit it for you.
TJ at tj Robertson com.
Record it on your phone, put it in Google Drive, email it over to me.
I will edit it for you, and I'll even give you some tips on how you can make it better.
All right, I've taken away all your excuses.
It's up to you now.
Make the bad video.
Increase your conversion rates.
Build trust with your competitors.
No.
Build trust with your website visitors.

Stop losing customers to trust issues 😤 Your homepage needs THIS video (3 simple steps!) I really will edit your video: TJ@TJRobertson.com #SmallBusiness #VideoMarketing... The creator recommends an authentic owner/founder homepage video that explains why the business started, shows proof, and gives a clear next step. Main topics: Trust / conversion.

Stop losing customers to trust issues 😤 Your homepage needs THIS video (3 simple steps!)  I really will edit your video: TJ@TJRobertson.com #SmallBusiness #VideoMarketing #BusinessTips


This guy got his Twitter audience to Google something, click on his site at once, and all of those clicks made him rank No. 1 in just three hours. Then Google denied this, naming him specifically and calling whatever his new theory is. Same guy exposed the biggest Google leak of all time. And this leak showed click data was so important to Google they created Google Chrome just to get it. His generally made up theory garbage was completely correct. Hilarious. Poetic justice in the digital marketing world. More SEO hacks at compactkeywords com.

Rand Fishkin guy got his Twitter audience to Google something, click on his site at once, and all of those clicks made him rank number one in just three hours... This source is indexed under Risk / click manipulation. Main topics: Risk / click manipulation.

Rand Fishkin guy got his Twitter audience to Google something, click on his site at once, and all of those clicks made him rank number one in just three hours. Then Google denied this, naming him specifically and calling "whatever his new theory is generally made up garbage" (They used harsher language than this in the actual quote). So then last year, Rand Fishkin exposed the biggest Google leak of all time. And this leak showed click data was so important to Google, they created Google Chrome just to get it. “My anonymous source claimed that way back in 2005, Google wanted the full clickstream of billions of Internet users, and with Chrome, they’ve now got it.” His “generally made up theory garbage” was completely correct. Hilarious poetic justice in the digital marketing world. More SEO hacks at compactkeywords.com. #searchengineoptimization #seohacks #seotips #digitalmarketing


SEO gurus are lying to clients telling them that they need to worry about schema markup. Schema markup is what makes you see features like this in the search results, the stars or video duration. Lots of businesses spend a lot of time worrying about this stuff and pay a lot of money to SEOs to help them worry. This is from Google directly. Google does not guarantee that your structured data will show up in search results. Also, most major site builders themes plugins already have schema built in. If you have a website, you're probably already using schema and you don't realize it. You can use this tool to see right now what schema markup you're using. You only need to worry about schema when you're custom building a site or an app. Or when you want to use it for something niche like a recipe, event or job posting. But again, even if you use it, Google might ignore it. There are things in SEO that are so much more important than schema markup. That's why.

SEO gurus are lying to clients telling them that they need to worry about schema markup. Schema markup is what makes you see features like stars or video duration in the... This source is indexed under Schema contradiction. Main topics: Schema contradiction.

SEO gurus are lying to clients telling them that they need to worry about schema markup. Schema markup is what makes you see features like stars or video duration in the search results. Lots of businesses spend a lot of time worrying about this stuff and pay a lot of money to SEOs to help them worry. This is from Google directly, “Google does not guarantee that your structured data (aka schema) will show up in search results.” Also, most major site builders, themes, plugins already have schema built in. If you have a website, you're probably already using schema and you don't realize it. You can use validator.schema.org to see right now what schema markup you're using. You only need to worry about schema when you're custom building a site or an app. Or when you want to use it for something niche like a recipe event or job posting. But again, even if you use it, Google might ignore it. There are things in SEO that are so much more important than schema markup. Like targeting transactional keywords with compactkeywords.com/ #seotips #seohacks #webdevelopment #searchengineoptimization


I'm losing many of my keywords. I have mainly informational content and my website is a publication. Here's a comment addressing this person's problems. Results for informational queries are dominated by AI overviews, display of AI overviews, ads, competitors ranking high hrefs. AI overviews reduce clicks by 34.5%. If you want to avoid this, this is on the Compact Keywords landing page. Don't make posts like this. Don't do this. These are blog posts targeting informational queries. 99% of keywords that trigger AI overviews are informational in intent. Make pages like these instead. These are going after transactional search terms. Informational search terms are where people are not looking to take action. They are harder to turn into money. Commercial is they're thinking about it. That's the middle of the funnel. Transactional is they know what they want, they're ready to convert, and they are searching for a brand that is going to give them what they are looking for. Go after these keywords. They are not disrupted by AI. Make pages that look like this. And if you want to go deep, compact keywords. It's a 13 hour course that shows how to do this. Don't end up like this person.

This is why blog SEO in 2025 is risky. “I am losing many of my keywords. I have mainly informational content, and my website is a publication.” Here's a comment addressing... This source is indexed under AI Overview risk / keyword intent. Main topics: AI Overview risk / keyword intent.

This is why blog SEO in 2025 is risky.  “I am losing many of my keywords. I have mainly informational content, and my website is a publication.” Here's a comment addressing this person's problems.  “Results for informational queries are dominated by AI Overviews. Display of AI Overviews, ads, competitors ranking high.” Ahrefs: “AI Overviews reduce clicks by 34.5%.” If you want to avoid this - this is on the Compact Keywords landing page - don't make blog posts targeting informational queries. “99% of keywords that trigger AI Overviews are informational in intent.” Instead, make pages going after transactional search terms. Informational search terms are where people are not looking to take action. They are harder to turn into money. Commercial is they're thinking about it. That's the middle of the funnel. Transactional is they know what they want, they're ready to convert, and they are searching for a brand that is going to give them what they are looking for. Go after these keywords. They are not disrupted by AI. If you want to go deep, Compact Keywords is a 13 hour course that shows how to rank on Google for transactional search terms, which don’t get disrupted by AI, and which actually SELL. Compactkeywords.com. #seotips #seohacks #bottomoffunnelseo #searchengineoptimization


I see the announcement yesterday from the Google Io conference that Google is rolling out AI mode how does this impact local search so I've been thinking about this how how does this change local search and let's take a look so if you run a search like you know please and this is interesting cause you're not really running searches anymore you're running more queries you know what's gonna type into an AI chat Denver plumbers they're gonna type something like please recommend a good plumber in Denver so this is a a new local search query and you can see in AI mode what are you gonna get here based on the reviews and ratings here are some highly recommended plumbers so one thing to notice right out of the gates is that there's not really a local pack anymore Gee tacalac has pointed this out in a comment on 1 of Joy Hawkins post he showed how AI mode looks and where's the local pack so now we don't have local packs but what do we have we have AI generated local result and so I don't know here's four businesses call this the local pack you have a new four pack and it's these four businesses are being recommended by AI and it'll tell you why it's recommending these one of the things I find really fascinating here is that when you click on one of the results you get to see the Google Business Profiles These are the Google Business Profiles for these businesses the presentation is a little bit different but what is this?...

I see the announcement yesterday from the Google Io conference that Google is rolling out AI mode how does this impact local search so I've been thinking about this how how does this change local search and let's take a look so if you run a search like you know please and this is interesting cause you're not really running searches anymore you're running more queries you know what's gonna type into an AI chat Denver plumbers they're gonna type something like please recommend a good plumber in Denver so this is a a new local search query and you can see in AI mode what are you gonna get here based on the reviews and ratings here are some highly recommended plumbers so one thing to notice right out of the gates is that there's not really a local pack anymore Gee tacalac has pointed this out in a comment on 1 of Joy Hawkins post he showed how AI mode looks and where's the local pack so now we don't have local packs but what do we have we have AI generated local result and so I don't know here's four businesses call this the local pack you have a new four pack and it's these four businesses are being recommended by AI and it'll tell you why it's recommending these one of the things I find really fascinating here is that when you click on one of the results you get to see the Google Business Profiles These are the Google Business Profiles for these businesses the presentation is a little bit different but what is this?

This is driven by your Google Business Profile so local search remains pretty similar I'm sure there's gonna be some nuances that we will continue to discover but all the things that you're doing to optimize your Google Business Profile drive reviews ensure you have the right category set optimizing your services optimizing your website telling Google and the other crawlers what your business is about all of these will continue to factor in into this AI driven AI mode search um and another thing that I keep thinking about is like you know in the organic SEO space there's a lot of talk about you know SEO being so much harder local is a little bit safer from that and one of the reasons for this is Google Maps Google Maps is not going anywhere this is a massive platform and Google Business Profiles aren't going anywhere you still see Google investing into new features new ways of reaching businesses new ways of helping businesses enhanced through Google Business Profile so from a local search perspective we're I think we can continue to see everything that we're doing continue to grow continue to evolve in kind of exciting ways it's good time to be in local SEO we get to learn new things and see the new interfaces and you know what we've been doing this for the last 10 15 Years where Google keeps making changes to things.

And so this, this shift is not that much different than all the other shifts that we've seen before. It's actually maybe a little bit bigger. Quite a bit happening behind the scenes with all of this, how these results are being driven. But we are used to shifts and changes and you know, no different here.

It's an exciting time and I'm really glad to be a loca seor right now.

I see the announcement yesterday from the Google Io conference that Google is rolling out AI mode how does this impact local search so I've been thinking about this how how...

Will AI Mode be the end of Local SEO? ✨NOPE✨ Google Maps and Google B...


Google is about to start showing traffic from AI in Google Search Console. Google Search Console is Google's own tool for accessing data in its search index. For example, how people are finding your site on Google. Connect your site to it, submit your sitemaps, then you can see how people are finding you. Previously it only showed normal Google results. Now it's about to start showing AI. This is big news too, because Google just rolled out its standalone AI mode to all US users. AI overviews are extremely prominent for global users. Insights into AI traffic from Google will be great for actually getting results. Even right now by taking searches Google search, Google Search Console tells you you're already ranking. For adding them further up on your page or adding 3 extra sentences for them, you can rank better and get more traffic from Google. Similar things will be possible with these new insights. More SEO tips at compactkeywords com.

Google is about to start showing traffic from AI in Google Search Console. Google Search Console is Google’s own tool for accessing data in its search index... Google Search Console is expected to add AI traffic visibility, giving SEOs another data source for AI-related search optimization. Main topics: GSC AI traffic, Query expansion from GSC.

Google is about to start showing traffic from AI in Google Search Console. Google Search Console is Google’s own tool for accessing data in its search index. For example, how people are finding your site on Google. Connect your site to it, submit your sitemaps, then you can see how people are finding you. Previously, it only showed normal Google results. Now it’s about to start showing AI. This is big news too, because Google just rolled out its standalone AI Mode to all US users and AI Overviews are extremely prominent for global users. Insights into AI traffic from Google will be great for actually getting results. Even right now by taking searches Google Search Console tells you you are already ranking for, adding them further up on your page, or adding three extra sentences for them, you can rank better, and get more traffic from Google. Similar things will be possible with these new insights. More SEO tips at compactkeywords.com. #seotips #digitalmarketingnews #searchengineoptimization #performancemarketing


I wanna talk about minmaxing when it comes to marketing. Gamers will be familiar with the term minmaxing, but I think there's some benefit to any small business owner or digital marketer that wants to improve their results in video games. Minmaxing essentially means optimizing your playstyle, strategy, decision making to get maximum results with minimum waste. And anyone who's ever played a video game seriously knows that you just have to do this to compete at the top levels. I don't know if anything's as competitive as video games, but I think we could stand to bring some of that mindset into digital marketing. And this has become especially relevant since AI started exploding. Every day I'm seeing business owners and marketers do things the way we did them two years ago, not realizing most tasks can be done twice as fast or 10 times as fast as they used to without sacrificing quality. Over the last two weeks, I've spent a lot of time on Reddit. I've been sharing some of the processes I use to do marketing more efficiently, and it struck me how popular these posts and comments are. People really want this right now. I've also gotten a lot of value just from being on there and getting ideas from other people on Reddit. So with all this in mind, I decided to start my own subreddit. It's called MinMaxMarketing. I just thought it would be nice to have one place where People like us can share the ideas that are helping us work more efficiently and benefit from each other's thoughts...

I wanna talk about minmaxing when it comes to marketing.
Gamers will be familiar with the term minmaxing, but I think there's some benefit to any small business owner or digital marketer that wants to improve their results in video games.
Minmaxing essentially means optimizing your playstyle, strategy, decision making to get maximum results with minimum waste.
And anyone who's ever played a video game seriously knows that you just have to do this to compete at the top levels.
I don't know if anything's as competitive as video games, but I think we could stand to bring some of that mindset into digital marketing.
And this has become especially relevant since AI started exploding.
Every day I'm seeing business owners and marketers do things the way we did them two years ago, not realizing most tasks can be done twice as fast or 10 times as fast as they used to without sacrificing quality.
Over the last two weeks, I've spent a lot of time on Reddit.
I've been sharing some of the processes I use to do marketing more efficiently, and it struck me how popular these posts and comments are.
People really want this right now.
I've also gotten a lot of value just from being on there and getting ideas from other people on Reddit.
So with all this in mind, I decided to start my own subreddit.
It's called MinMaxMarketing.
I just thought it would be nice to have one place where People like us can share the ideas that are helping us work more efficiently and benefit from each other's thoughts.
It's still brand new, but I plan on posting one idea per day myself, and I'm hoping other people will join in and start sharing what's working for them today in digital marketing.
So if you're looking for some fresh ideas or just a community of like minded digital marketers, or you're a business owner and you want to see what's working now, come join r/MinMaxMarketing.

Gamers min/max. Why don't marketers? Join r/MinMaxMarketing for daily tips that 10x your results 🎮 #MinMaxMarketing #DigitalMarketing #MarketingHacks #GrowthHacking


So AI is eating up Google search traffic really quickly now. A lot of that AI is Google themselves. They're quickly rolling out AI mode and I think it seems that people realize how good Gemini is. That's gonna start taking away a lot more traffic as well. So Google is gonna be fine, but if you rely on this Google search traffic, you might not be. And that's why I think if you're an SEO or you're paying an SEO, it's more important than ever that you're learning and experimenting every day. Cause the truth is no one knows what this is gonna look like. Even those of us who are already experimenting and learning everyday still just have some guesses as to what's gonna be the best strategy moving forward. But there will be best strategies, there will be huge opportunities. As long as people are turning to algorithms for recommendations on what business to buy from, there are going to be things you can do to get recommended higher or lower in those algorithms. So if you or the SEO you're paying is planning on continuing to do the same thing they've been doing for years, I think you're in trouble. But if you're a generalist who's really obsessed with learning about these things and you have a first principles understanding of how algorithms work, I think this is a really exciting time to be a digital marketer and a small business owner. And if you're just Realizing that you need to be keeping up with this stuff, I have two recommendations for you. One is Eli Schwartz's newsletter...

So AI is eating up Google search traffic really quickly now.
A lot of that AI is Google themselves.
They're quickly rolling out AI mode and I think it seems that people realize how good Gemini is.
That's gonna start taking away a lot more traffic as well.
So Google is gonna be fine, but if you rely on this Google search traffic, you might not be.
And that's why I think if you're an SEO or you're paying an SEO, it's more important than ever that you're learning and experimenting every day.
Cause the truth is no one knows what this is gonna look like.
Even those of us who are already experimenting and learning everyday still just have some guesses as to what's gonna be the best strategy moving forward.
But there will be best strategies, there will be huge opportunities.
As long as people are turning to algorithms for recommendations on what business to buy from, there are going to be things you can do to get recommended higher or lower in those algorithms.
So if you or the SEO you're paying is planning on continuing to do the same thing they've been doing for years, I think you're in trouble.
But if you're a generalist who's really obsessed with learning about these things and you have a first principles understanding of how algorithms work, I think this is a really exciting time to be a digital marketer and a small business owner.
And if you're just Realizing that you need to be keeping up with this stuff, I have two recommendations for you.
One is Eli Schwartz's newsletter.
I have no affiliation with him, I've never met him, but he has a great newsletter called The Future of SEO.
And the other one is a subreddit I just started called r/MinMaxMarketing.
It's pretty quiet in there right now, but I think it could become a hub of people like us who want to keep up with what's working now.

Your SEO strategy is about to become useless 😬 AI is eating search traffic FAST. Still doing what worked last year?... This source is indexed under SEO experimentation. Main topics: SEO experimentation.

Your SEO strategy is about to become useless 😬 AI is eating search traffic FAST. Still doing what worked last year? You're already behind #SEO #aimarketingtips #DigitalMarketing #MarketingStrategy #SEOTips


How do you know if SEO is important for your business? There's one simple question you can ask yourself that will help you determine if SEO is right for you And if it's not, I'll let you know what you should be looking at instead. So the question is, are people currently going to Google and searching for the thing you offer? Do you offer a well-known product or service that has an agreed upon term that people would go to Google to search for? If so, then you should definitely be doing at least a little bit of SEO. However, if you offer something novel, something that most people haven't heard of before and therefore aren't searching for in Google, Then you're probably going to have more success without bound marketing. And in most cases, you're going to want to try something like Meta ads to get the word out.

Is SEO wasting your marketing budget? 💸 One question to know if you should invest in SEO or try Meta Ads instead! #MarketingTips #SEOAdvice #SmallBusiness SEO fits best when buyers already search Google for a known product or service category; novel offers may need demand generation instead. Main topics: SEO fit / demand validation.


The number one thing small businesses can do to get more customers is something that an agency cannot do for you. I've been doing digital marketing for small businesses for 16 years now. I've worked with hundreds of businesses, and almost none of them understand how important this is. Therefore, if you understand the value and how to do it, it puts you at a huge advantage over your competitors. If you haven't figured out what I'm talking about yet, it's getting customer reviews. Not only is this the primary metric people use when deciding what business to go with, it's also one of the most important ranking factors in Google. So let me explain what you can do as a business owner to get more reviews. Because if your agency says they can do this for you, run away. You don't want to work with that agency. Getting fake reviews on your listing is one of the easiest ways for it to get suspended. The most important thing for getting more reviews is just to understand how valuable they really are. As a rule of thumb, take the profit you get from one customer and assume every review is worth about that much. Meaning, if you get 100 reviews and your competition gets zero reviews, it's going to end up netting you an additional 100 customers in the future that your competitor will not get. Once you put that dollar amount on it, you can see that it's worth putting some effort or even some expense into getting more reviews. Now, the most important action you can take to get more reviews is just to ask for them. My recommendation is to ask every single customer...

The number one thing small businesses can do to get more customers is something that an agency cannot do for you. I've been doing digital marketing for small businesses for 16 years now. I've worked with hundreds of businesses, and almost none of them understand how important this is. Therefore, if you understand the value and how to do it, it puts you at a huge advantage over your competitors.

If you haven't figured out what I'm talking about yet, it's getting customer reviews. Not only is this the primary metric people use when deciding what business to go with, it's also one of the most important ranking factors in Google. So let me explain what you can do as a business owner to get more reviews. Because if your agency says they can do this for you, run away.

You don't want to work with that agency. Getting fake reviews on your listing is one of the easiest ways for it to get suspended. The most important thing for getting more reviews is just to understand how valuable they really are. As a rule of thumb, take the profit you get from one customer and assume every review is worth about that much.

Meaning, if you get 100 reviews and your competition gets zero reviews, it's going to end up netting you an additional 100 customers in the future that your competitor will not get. Once you put that dollar amount on it, you can see that it's worth putting some effort or even some expense into getting more reviews. Now, the most important action you can take to get more reviews is just to ask for them. My recommendation is to ask every single customer.

A lot of businesses are afraid to do this because they're afraid that the customer is going to leave them a negative review. But here's the thing. The customers who are going to leave you a negative review are going to do it whether or not you ask. The people who forget are the ones who are going to leave you a positive review.

So when you start asking more customers, you just get more positive reviews. The second thing is to follow up. People forget. They want to leave you a positive review, they just forget.

So find some way to send them a text, send them an email, reminding them to leave you a positive review. And make sure you're making it as easy as possible for the customer. Google will provide you a link and a QR code that goes straight to the page they leave a review on. And finally, consider incentivizing the review.

Remember, each review is worth big money. My favorite idea for how to do this comes from Alex Formozi. You tell your staff that they'll get some dollar amount, $5, $50 for every review they get with their name mentioned. Then, instead of having your staff member ask for review, once a customer is satisfied with your product or service, either you or a manager can let them know, hey, if you leave us a review on Google, such and such staff member gets 20 bucks.

They're much more likely to do it if they feel like they're helping out that staff member that just helped them.

16 years of digital marketing & most businesses STILL miss this! 💰 Each review = one customer's profit. Ask EVERYONE. #SmallBusiness #ReviewHack #BusinessTips


SEO is not right for every business, and I say that as someone who makes his living doing SEO. If you just started your business, you just launched your website, and you need to get leads now, you should not be investing the majority of your marketing budget in SEO. For a business like that that doesn't yet have an established brand. You're gonna get half the benefits of SEO by just doing the basics, setting up your Google Business Profile and doing some basic optimizations on your website. But spending 15 to 2000 dollars a month on SEO just is not worth it for a business like that. If you're on a budget and you need to get leads now, you're gonna have way more success with Google Ads or Facebook ads. On the other hand, if you're an established brand with a big website and you've never done SEO before, you should be investing in that like now. These are my favourite companies to work for almost every time. We can easily 2 x or 10 x their traffic. So just be aware of that if you're a new business, especially if you're talking to SEO agencies, they're all gonna tell you you need this big SEO plan. But if you're on a budget and you need leads now, please look into Google Ads or Meta ads.

Hot take: New business? Your $2K/month SEO budget should go to Google Ads instead. Established brands - different story! Which are you? #MarketingTips #SEOTruth #SmallBizAdvice This source is indexed under SEO budget allocation. Main topics: SEO budget allocation.


If you're a small business owner, you should be on YouTube. It's by far the most effective form of organic marketing right now. Almost all text content today is created by AI. But almost none of your competition is on YouTube, and it's the easiest place to get customers now. I'm not talking about videos like these. Although I do think every business owner should be doing one short form video a day. I have other videos on that. I'm talking about long form video content. See, as a small business owner, you have a huge advantage over the actual Youtubers out there. If my son makes a video on Minecraft and it gets 1,000 views, he's gonna make a couple bucks from ad revenue. But if you're a roofer or a dentist or an attorney or anyone that makes at least $1,000 per customer, and you make content specifically for those customers. If one percent of those people end up becoming a customer of your business, you won't make a couple bucks from a thousand views. You'll make $10,000 or more. That might seem too good to be true, but that's exactly what's been happening on my YouTube channel. Videos I make are for a very specific audience small business owners that need help with their marketing. My videos aren't going viral. Even though most of my videos only get a couple hundred views, I've been able to generate tens of thousands of dollars of business from them. It's because my content is laser focused on my core audience, and it features me demonstrating my work...

If you're a small business owner, you should be on YouTube.
It's by far the most effective form of organic marketing right now.
Almost all text content today is created by AI.
But almost none of your competition is on YouTube, and it's the easiest place to get customers now.
I'm not talking about videos like these.
Although I do think every business owner should be doing one short form video a day.
I have other videos on that.
I'm talking about long form video content.
See, as a small business owner, you have a huge advantage over the actual Youtubers out there.
If my son makes a video on Minecraft and it gets 1,000 views, he's gonna make a couple bucks from ad revenue.
But if you're a roofer or a dentist or an attorney or anyone that makes at least $1,000 per customer, and you make content specifically for those customers.
If one percent of those people end up becoming a customer of your business, you won't make a couple bucks from a thousand views.
You'll make $10,000 or more.
That might seem too good to be true, but that's exactly what's been happening on my YouTube channel.
Videos I make are for a very specific audience small business owners that need help with their marketing.
My videos aren't going viral.
Even though most of my videos only get a couple hundred views, I've been able to generate tens of thousands of dollars of business from them.
It's because my content is laser focused on my core audience, and it features me demonstrating my work.
So even with a couple hundred views, almost every single person watching is my target demographic, and the video lets them see exactly what it's like to work with me.
So for me, this has been doing free website audits or marketing audits for local small businesses.
For you, it's gonna be different.
Try to think of how you can provide value to your core audience while demonstrating your work or expertise, and then just edit out all the boring bits.
Also, if you would like a free audit of your website and you don't mind me posting a video to YouTube showing everything you could do to get more business, leave a comment or visit TJ Robertson com and fill out the form at the bottom of the page.

Turn 1,000 YouTube views into $10K+ for your small business! 💼 No need to go viral—just show your expertise. What would YOU share? #Marketing #BusinessTips #smallbusiness Long-form YouTube can generate qualified leads for small businesses when content targets a narrow buyer audience and demonstrates expertise. Main topics: YouTube / organic acquisition.


I've seen too many small business owners wasting money on marketing because they haven't handled the basics management. So here are three things you have to do before you spend a dollar on marketing. One. Make sure as soon as someone lands on your website, it's immediately clear what you do, why you're the best choice, and the exact step they need to take to start working with you two. Make sure you're collecting data about the people who come to your website. Most of them are not gonna become leads, so you might as well get their data so you can sell to them later. The bare minimum of this having Google Analytics installed on your website. You probably also want a meta Pixel installed. Even better, have some kind of soft conversion where they can just enter their email to get more information. Email addresses are gold and No. 3. Make sure when someone does contact you that you're responding right away. Ideally within four minutes. If they're filling out a form, make sure they get an auto responder and then a follow up email or call. If they call you, ideally you're answering right away. And if you're thinking TJ, I would love to respond right away, but I don't have enough staff. There's no excuses anymore. Yelp has an AI answering service. If you don't want to use AI then hire someone. But figure it out. Cause when you don't answer, they're calling your competitor right? After them. And nine times out of 10, if your competitor answers and you don't, they're going with your competitor.

3 things to fix BEFORE spending on marketing 💸 Is your business guilty of #1? Tell me which one you need to fix! #smallbusiness #marketingtips #businessadvice Before spending on marketing, a website should immediately make clear what the business does, why it is the best choice, and the next step. Before scaling traffic, businesses should collect visitor data and respond to leads quickly, ideally with autoresponder and follow-up workflows. Main topics: Lead capture / response speed, Website conversion basics.

Lead capture / response speed
Website conversion basics


I've been doing SEO for 16 years, and there's this one misconception that keeps coming up, and I think I finally figured out how to articulate what the issue is. There's this idea that SEO is a product. People often talk about it like it's a commodity that you can get from one vendor or another. And maybe this one does it a little bit better, and this one charges a little bit less, but it's essentially the same thing. And as any SEO can tell you, nothing could be further from the truth. There are a few things that'll be consistent with any SEO campaign. They're pretty much all gonna do some kind of keyword research. They're gonna optimize your page titles. But aside from the basics, if you were to compare the SEO campaign from 10 different agencies, they would look like 10 completely different projects. And that's not because some agencies know what they're doing and some don't. There's just a wide array of SEO strategies, and it's almost never obvious which one's gonna be best. Now, I think this is weird for a lot of people outside of SEO, because they think of SEO as a science. And in theory, it is a science. Google and these other search engines have an algorithm, which means there is some deterministic process in determining which website ranks above another. And therefore, there are things you can do that work better or worse to improve your rankings. The thing Is the algorithms really complex? There's no human in the world that fully understands it, even the people working on it. Also, Google keeps it in a black box and it's constantly changing...

I've been doing SEO for 16 years, and there's this one misconception that keeps coming up, and I think I finally figured out how to articulate what the issue is.
There's this idea that SEO is a product.
People often talk about it like it's a commodity that you can get from one vendor or another.
And maybe this one does it a little bit better, and this one charges a little bit less, but it's essentially the same thing.
And as any SEO can tell you, nothing could be further from the truth.
There are a few things that'll be consistent with any SEO campaign.
They're pretty much all gonna do some kind of keyword research.
They're gonna optimize your page titles.
But aside from the basics, if you were to compare the SEO campaign from 10 different agencies, they would look like 10 completely different projects.
And that's not because some agencies know what they're doing and some don't.
There's just a wide array of SEO strategies, and it's almost never obvious which one's gonna be best.
Now, I think this is weird for a lot of people outside of SEO, because they think of SEO as a science.
And in theory, it is a science.
Google and these other search engines have an algorithm, which means there is some deterministic process in determining which website ranks above another.
And therefore, there are things you can do that work better or worse to improve your rankings.
The thing Is the algorithms really complex?
There's no human in the world that fully understands it, even the people working on it.
Also, Google keeps it in a black box and it's constantly changing.
Now, of course, us S.
E.
O's do have to understand it to some extent.
The point is that S.
E.
O.
Will never be solved.
No one will ever truly know the best thing to do to rank higher in search.
All we have is our limited understanding, our intuition from past experience, and whatever set of processes we've developed that seem to work reliably.
But in practice, it actually functions more like an art than a science.
Every S.
E.
O.
Really has their own style.
Some S.
E.
O's are super technical, some are super creative.
Some focus almost entirely on off page, while others focus almost entirely on on page.
Some of them pay a lot of attention to Google's advice, some of them completely ignore Google.
And across all these spectrums, there's examples of good and bad S.
E.
O's.
There is, however, one distinction that I think does matter.
Pretty much all of the top S.
E.
O's are reasoning from first principles.
By that I mean they have some kind of working theory that they've developed that allows them to take in information about Google updates or a specific website and then confidently recommend some kind of strategy that they know is likely to have a big impact and all Other S.
E.
O's have essentially Learned the process of one of these successful S.
E.
O's.
A lot of S.
E.
O's are treating it like a job.
They were hired by some agency with limited knowledge and were trained on one specific process.
This is how you do S.
E.
O.
Now, a lot of times these S.
E.
0 s can deliver good results for a while.
However, when all you understand is a process and you aren't reasoning from first principles, you're gonna end up doing a lot of things that just don't make sense.
And long term, as Google's algorithm changes, the processes are gonna stop working.
This is super common, especially in larger agencies that can't pivot as quickly.
So if you're hiring a consultant or you're hiring an agency, my advice is to make sure whoever's in charge of your strategy is reasoning from first principles.
They have their own theory on how Google works and that's where the strategy is coming from.
Not from some pre built S.
O.
P.
That defines what processes they should use for every single company.

16 years in SEO taught me: hire someone who reasons from first principles, not just follows processes. Ask WHY their strategy works! #SEO #DigitalMarketing #BusinessTips The creator says strong SEO strategy depends on first-principles reasoning and a working theory of Google, not just applying a fixed SOP. Main topics: SEO strategy evaluation.


A lot of people have been saying that S E O. Is dead, or at least dying, and this is partially true, but not entirely. Now, people have said S E O. Is dead for years. However, this time it does have a little more teeth because of AI. Now, we don't know to what degree people will stop using traditional search engines. To me, it's hard to imagine why anyone would want to see 10 blue links, especially considering how good AI is gonna be in two or three years. What we do know is that fewer people are using traditional search and more people are using AI to get answers. Now, how much this actually affects you is based on why you're trying to get traffic from search engines in the first place. If you need traffic to your website to make money, for example, if you make money from ads or affiliate sales, I really do think you're in trouble. AI is going to swallow up that traffic. If you're a business in the real world selling a product or a service, people are actually gonna depend even more on these kind of algorithms to find you. So I don't know if we'll call it search engine optimization or AI optimization or AEO or GEO, but as long as there are algorithms recommending one business over another, there are going to be things you can do to rank higher and show up and be represented. Better in those algorithms. Right now, it's very similar to SEO with a few extra tricks. But of course, it's going to evolve over time. If you want to prepare for that change, my recommendation is get as much content out there. It's high quality, representing your brand as possible...

A lot of people have been saying that S E O.
Is dead, or at least dying, and this is partially true, but not entirely.
Now, people have said S E O.
Is dead for years.
However, this time it does have a little more teeth because of AI.
Now, we don't know to what degree people will stop using traditional search engines.
To me, it's hard to imagine why anyone would want to see 10 blue links, especially considering how good AI is gonna be in two or three years.
What we do know is that fewer people are using traditional search and more people are using AI to get answers.
Now, how much this actually affects you is based on why you're trying to get traffic from search engines in the first place.
If you need traffic to your website to make money, for example, if you make money from ads or affiliate sales, I really do think you're in trouble.
AI is going to swallow up that traffic.
If you're a business in the real world selling a product or a service, people are actually gonna depend even more on these kind of algorithms to find you.
So I don't know if we'll call it search engine optimization or AI optimization or AEO or GEO, but as long as there are algorithms recommending one business over another, there are going to be things you can do to rank higher and show up and be represented.
Better in those algorithms.
Right now, it's very similar to SEO with a few extra tricks.
But of course, it's going to evolve over time.
If you want to prepare for that change, my recommendation is get as much content out there.
It's high quality, representing your brand as possible.
Why I'm making these videos.
One video like this can be repurposed into 12 versions of high quality content within 30 minutes.
If you're interested in seeing how, let me know.

Is SEO dead because of AI? Yes & no 🤔 If you sell products/services, you'll still need to rank in algorithms! Want to see how I make 12 content pieces in 30min?... AI may reduce traffic for ad/affiliate sites, but businesses selling real products or services still need optimization for recommendation algorithms. To prepare for AI-driven discovery, the creator recommends publishing high-quality content that represents the brand. Main topics: AI visibility content strategy, AI visibility / future of SEO.

Is SEO dead because of AI? Yes & no 🤔 If you sell products/services, you'll still need to rank in algorithms! Want to see how I make 12 content pieces in 30min? #SEO #AI #BusinessTips #MarketingTips

AI visibility content strategy
AI visibility / future of SEO


Let's talk about the future of website design. Only a few years ago, in 2022, if you wanted a nice professional website for your small business, you really had to hire a developer and probably a designer too. By 2022 you could build an okay website in Google Sites or go daddy. But let's be honest, they looked pretty terrible. In 2023, as the AI. Hype was just starting to build, website builders like Wix started coming out with these AI builders, but they actually didn't use that much AI. And they still looked really generic and not all that great. In 2024, we started to get some actual AI website builders like lovable and Bolt, and now you can actually build some pretty cool stuff, but it still takes a lot of time and someone with technical knowledge. In 2025 we've gotten elementor Sites, which means we can start using AI builders on word press. And then just recently Figma Sites was announced, which seems like it could let designers build fully functional websites without a developer, and it might even compete with Word Press. So what does 2026 look like? My prediction is that's the year where anyone who's capable with using AI is going to be able to build beautiful, functional custom websites. My prediction is unless you have an enormous budget, you'd be better off having someone who knows how to use AI. Building your website than a website designer or Developer who do not know how to use AI. I think only the best designers and developers in the world are gonna be able to do something better than AI. Can do in 2026...

Let's talk about the future of website design.
Only a few years ago, in 2022, if you wanted a nice professional website for your small business, you really had to hire a developer and probably a designer too.
By 2022 you could build an okay website in Google Sites or go daddy.
But let's be honest, they looked pretty terrible.
In 2023, as the AI.
Hype was just starting to build, website builders like Wix started coming out with these AI builders, but they actually didn't use that much AI.
And they still looked really generic and not all that great.
In 2024, we started to get some actual AI website builders like lovable and Bolt, and now you can actually build some pretty cool stuff, but it still takes a lot of time and someone with technical knowledge.
In 2025 we've gotten elementor Sites, which means we can start using AI builders on word press.
And then just recently Figma Sites was announced, which seems like it could let designers build fully functional websites without a developer, and it might even compete with Word Press.
So what does 2026 look like?
My prediction is that's the year where anyone who's capable with using AI is going to be able to build beautiful, functional custom websites.
My prediction is unless you have an enormous budget, you'd be better off having someone who knows how to use AI.
Building your website than a website designer or Developer who do not know how to use AI.
I think only the best designers and developers in the world are gonna be able to do something better than AI.
Can do in 2026.
The technology is moving really fast, which means the cost of building the website is gonna go way down.
And pretty soon, there will be no excuse for any small business owner not to have a beautiful custom website.
But what do you think?
Am I getting it wrong?

2026 prediction: AI will build better websites than most designers 🤯 Small business owners won't need devs anymore! Agree or disagree?... The creator predicts that by 2026, AI-capable operators may build strong custom websites for small businesses more affordably than average non-AI designers. Main topics: AI-assisted web design.

2026 prediction: AI will build better websites than most designers 🤯 Small business owners won't need devs anymore! Agree or disagree? #WebDesign #AITech #SmallBusiness #AI #MarketingTips


Digital marketing as we've been doing it will be completely obsolete within two years. And this has huge implications for small businesses. So what do I mean? I mean, any task that US digital marketers were doing before ChatGPT will be completely obsolete by 2027, with one exception that I'll get to. I wanna talk about how I know this to be true, how we've come a lot farther than most people think in the last two years. How digital marketing is likely to work in two years from now. I honestly think digital marketing has been more disrupted by AI than any other industry. But most small businesses and a lot of digital marketers have been really slow to realize this. And most people think of using AI for digital marketing, think about going to ChatGPT and asking it to write a blog post. And in 2023, that's about all it was. It was a fun toy to get some ideas and generate some rough drafts. However, for us digital marketers that have been keeping up with it, it's become much more than that. My workflow is already 80 to 90% different than it was before ChatGPT. These days, the first thing I do when I get a new client is I set up a series of AI workflows just for that client. Each of these workflows is gonna involve a custom GPT or a Gemini gem or a cloud project, if you don't know what I'm talking about. Don't worry. In short, it's a large language model like ChatGPT. That has access to all the information I have about the client and brand, along with specific instructions for one specific task. So, for example, each client has a brand ambassador...

Digital marketing as we've been doing it will be completely obsolete within two years.
And this has huge implications for small businesses.
So what do I mean?
I mean, any task that US digital marketers were doing before ChatGPT will be completely obsolete by 2027, with one exception that I'll get to.
I wanna talk about how I know this to be true, how we've come a lot farther than most people think in the last two years.
How digital marketing is likely to work in two years from now.
I honestly think digital marketing has been more disrupted by AI than any other industry.
But most small businesses and a lot of digital marketers have been really slow to realize this.
And most people think of using AI for digital marketing, think about going to ChatGPT and asking it to write a blog post.
And in 2023, that's about all it was.
It was a fun toy to get some ideas and generate some rough drafts.
However, for us digital marketers that have been keeping up with it, it's become much more than that.
My workflow is already 80 to 90% different than it was before ChatGPT.
These days, the first thing I do when I get a new client is I set up a series of AI workflows just for that client.
Each of these workflows is gonna involve a custom GPT or a Gemini gem or a cloud project, if you don't know what I'm talking about.
Don't worry.
In short, it's a large language model like ChatGPT.
That has access to all the information I have about the client and brand, along with specific instructions for one specific task.
So, for example, each client has a brand ambassador.
This is just an AI that can answer any questions about the client for me so I don't have to keep bugging them in emails about something they said on a meeting three weeks ago.
It has access to everything online known about the client, everything ever said in the meeting that we've had, and everything we've ever created for him.
Then I have another project specifically for creating blog posts for this client.
It knows how to write in the client's brand voice, which web pages to link to throughout the blog post, what calls to action to include.
Along with just best practices for writing blog posts.
I have one for creating web pages using their template.
I have one for creating video hooks and scripts.
I have one for coming up with Backlink Outreach Strategies, one for writing press releases.
Some of these workflows also involve deep research with AI or other AI tools that might generate assets or designs.
These do take a while to set up, but when they're done right, you can just print high quality marketing materials for a brand on demand.
And over time, I can improve them.
And that improves the process for all my clients.
Now, a lot of people are busy trying to automate systems like this.
So far this has felt like a waste of time for me.
But I do think the software is just getting to the point where it's gonna make sense to start automating more.
And that brings me to my point.
Already hundreds of companies are working on software that small businesses could use themselves to handle these processes.
Now, at first this software is not gonna be as good as having these workflows built custom for your brand, but it won't be too long before they're pretty close.
Take Facebook ads for example.
Right now you definitely want to pay a professional to run a Facebook ad campaign for you.
I think within one to two years, running an effective ad campaign is gonna be as simple as giving Facebook your website and a budget.
And from there it'll be able to automatically generate high performing ads and creatives specifically for your brand and offer.
So what does digital marketing look like in 2027?
I think for businesses could have a budget of less than 1 to two thousand dollars a month.
It's just gonna be software.
For a couple hundred dollars a month, you'll be able to pay for software that does as good of a job, if not better than the average digital marketing agency could do today.
If your budget is in that 2,000 to 20,000 dollar range, I think you are gonna Wanna Hire someone or a team of people to build custom work clothes for your brand, but it won't make sense to hire an agency to handle it for you.
At least not what we think of today when we think of an agency.
So what was that exception I mentioned earlier?
Well, if you have a huge marketing budget, if you're Coca Cola or Nike, I probably still won't do as good of a job as the best humans in 2027.
So if you can afford to hire a team of some of the best copywriters and designers in the world, sure, you should keep working with an agency.
However, my guess is that most agencies around today are gonna have to survive either by completely changing their business model or by hoping their clients don't figure out they're getting ripped off.
So make sure you're paying attention.
I'm not sure if there's anything to do today, but if your agency isn't keeping up, you might wanna think about pivoting.

Digital marketing will be DEAD by 2027 😱 Already using AI for 90% of my workflow! Are agencies scamming you? Watch for the exception! #AI #MarketingTips #smallbusiness This source is indexed under Agency model / AI disruption, AI marketing workflows. Main topics: Agency model / AI disruption, AI marketing workflows.

Agency model / AI disruption
AI marketing workflows


I've been talking with a small business owner about building a new website for them today. He sent me an email that said, why don't we build the website on Webflow instead of WordPress? His reasoning was that Webflow's code is lightweight and therefore more SEO friendly. This is something I hear a lot and so I just thought I'd tell you what I told him. It's true. You can build a website on Webflow with much less code then on WordPress. This is especially true if you have a lot of plugins on your WordPress website. However, the issue with this reasoning is that it assumes the code bloat from WordPress is gonna harm your SEO efforts. And as long as you have a competent developer, this is almost never the case for two reasons. The main reasons your website are gonna load slow is because your images are too big and you have too much Javascript running before the page loads. Both of those issues are easy to address on WordPress. In fact, with a lot of modern plugins, they're easier to address on WordPress than on Webflow and the second is that page speed is almost never a factor in your ranking. This is a very common misconception. Page speed is important for a lot of other reasons, which is why it's important to make a fast website even if you are on WordPress. But for s E. O. It's just almost never a factor. If someone's Going to Google to search for a business like yours, Google wants to give them the best experience possible. Does that mean showing them the fastest website online for the best business?...

I've been talking with a small business owner about building a new website for them today.
He sent me an email that said, why don't we build the website on Webflow instead of WordPress?
His reasoning was that Webflow's code is lightweight and therefore more SEO friendly.
This is something I hear a lot and so I just thought I'd tell you what I told him.
It's true.
You can build a website on Webflow with much less code then on WordPress.
This is especially true if you have a lot of plugins on your WordPress website.
However, the issue with this reasoning is that it assumes the code bloat from WordPress is gonna harm your SEO efforts.
And as long as you have a competent developer, this is almost never the case for two reasons.
The main reasons your website are gonna load slow is because your images are too big and you have too much Javascript running before the page loads.
Both of those issues are easy to address on WordPress.
In fact, with a lot of modern plugins, they're easier to address on WordPress than on Webflow and the second is that page speed is almost never a factor in your ranking.
This is a very common misconception.
Page speed is important for a lot of other reasons, which is why it's important to make a fast website even if you are on WordPress.
But for s E.
O.
It's just almost never a factor.
If someone's Going to Google to search for a business like yours, Google wants to give them the best experience possible.
Does that mean showing them the fastest website online for the best business?
Google has even said themselves that page speed is merely a tie breaker, rarely a factor.
The only exception here is if your website is so slow that it's not loading for people at all.
That will hurt your ranking.
So while there are use cases where Webflow makes more sense, for the vast majority of small businesses, WordPress is going to be the best platform.
It's way faster and more reliable to build a professional high quality website.
And their plug in ecosystem makes it super easy to add any kind of functionality you want.
And for SEO, plugins like Rankmath and Linkwhisper are irreplaceable.
They will save you thousands of dollars in SEO cost.
There's a reason why WordPress is still the No.
1 website builder.

WordPress vs Webflow for SEO? The answer isn't what you think 👀 Code bloat rarely impacts rankings! Fast websites matter, but Google cares more about value... The passage says Webflow's lighter code does not automatically make it more SEO-friendly than WordPress. Main topics: CMS choice / SEO, CMS / SEO tooling, Technical SEO / page speed.

WordPress vs Webflow for SEO? The answer isn't what you think 👀 Code bloat rarely impacts rankings! Fast websites matter, but Google cares more about value. #SEOTips #WebsiteTips #SmallBizAdvice #WordPress

CMS choice / SEO
CMS / SEO tooling
Technical SEO / page speed


So you'll just announce their AI customer service rep. This is a product for small business owners where an AI can answer your phone for you when you can. Based on their promo video, it actually looks pretty cool. It sounds realistic. There's not a lot of Delay. It can answer common questions about your business and even set up appointments. Of course, it's not able to do everything a human can do. So it only answers the phone if it would Have gone to voicemail. And if it's unable to meet the caller's request, it schedules a callback Or appointment with a real human. Now, I know a lot of business owners and customers don't like This. You might be thinking, I don't want to talk to an AI or my customers don't want to talk to An AI. And you might be right. A lot of people don't. I don't like talking to AI a lot of the time. However, as this technology progresses, as it becomes better and more common, people will naturally Be more comfortable talking to an AI. But more importantly, our tolerance for calls going unanswered Or having to wait on hold is going to go way down. Don't let yourself be one of the last small Businesses that requires their customers to wait for them. Start looking into this technology Now, even if you're not quite ready to implement it.

Yelp's AI can now answer your business calls! 📞 Would you trust an AI with your customers? Don't wait until everyone else adapts first 👀 #SmallBusiness #TechTips #CustomerService AI phone reps may reduce tolerance for unanswered calls or long holds as the technology becomes more common. Main topics: AI customer service.


If you're a small business owner and you've tried to use AI to help with your marketing efforts and you're like, this is terrible, you're right. Most output from AI is terrible, but not all of it. Over the last few years, I've found about a dozen really strong use cases for AI for small businesses, but I just want to share one that's super powerful. First, I just wanted to acknowledge, if you go to ChatGPT or Gemini and you say, hey, write me a blog or write me a newsletter, it's going to suck. The thing that it gives you is going to be unusable. If on the other hand, you create a 20 page document with everything anyone might want to know about your brand and your company and the way you speak, and then you ask the same question, it's going to be a bit better, but maybe still not usable. So how do you get it to reliably create high quality marketing materials without spending much time? It's actually the reason I'm making this video right now. And I strongly believe every business owner should be doing what I'm doing every single day. I'll get back to the missing piece in the AI content generation process, but it's actually not the only reason to make a video every day. You see all the algorithms love video. So making one video like this can be posted to dozens of websites. These kinds of videos also reliably do well. They rarely go viral, but they get a predictable amount of views and it tends to be views from the people who could become your customers or clients. They're also incredibly easy to make. You already have this information...

If you're a small business owner and you've tried to use AI to help with your marketing efforts and you're like, this is terrible, you're right. Most output from AI is terrible, but not all of it. Over the last few years, I've found about a dozen really strong use cases for AI for small businesses, but I just want to share one that's super powerful. First, I just wanted to acknowledge, if you go to ChatGPT or Gemini and you say, hey, write me a blog or write me a newsletter, it's going to suck.

The thing that it gives you is going to be unusable. If on the other hand, you create a 20 page document with everything anyone might want to know about your brand and your company and the way you speak, and then you ask the same question, it's going to be a bit better, but maybe still not usable. So how do you get it to reliably create high quality marketing materials without spending much time? It's actually the reason I'm making this video right now.

And I strongly believe every business owner should be doing what I'm doing every single day. I'll get back to the missing piece in the AI content generation process, but it's actually not the only reason to make a video every day. You see all the algorithms love video. So making one video like this can be posted to dozens of websites.

These kinds of videos also reliably do well. They rarely go viral, but they get a predictable amount of views and it tends to be views from the people who could become your customers or clients. They're also incredibly easy to make. You already have this information.

You're just sharing it and they take almost no time. You can make a two minute video in less than five minutes, but here's what makes them so powerful. After posting them to all the video platforms, take the transcript, give it to that same AI that has all the information about your brand and company, and then say using the information in this video, drafting newsletter that uses the same tone of voice and wording that's used in this transcript from my brand's perspective. And I bet you'll be pretty amazed at the output.

You can do this for newsletters, for blog posts, for Reddit posts. It helps if you also give it some instructions about best practices for each of those platforms. But once you have your prompts dialed in, you can create about a dozen pieces of content in less than 30 minutes. And it's content that represents your brand from you and exactly what the algorithms are rewarding right now.

Or if you just want to record the video and let my agency do everything else for you, let me know.

AI marketing usually fails, but THIS method works. Make a daily 2-min video, grab transcript, feed to AI with brand info. Content that actually sounds like you!...

AI marketing usually fails, but THIS method works. Make a daily 2-min video, grab transcript, feed to AI with brand info. Content that actually sounds like you! 🤯 #SmallBizTips #AIMarketing #ContentHack #AI #SmallBiz #DigitalMarketing #SEOTips #SmallBusiness


If you're a small business owner with a marketing budget under $5,000, you need to be using AI. If you're paying an agency to handle your marketing, they need to be using AI. Now you might be thinking, TJ, AI makes garbage. And maybe your agency is even proud of the fact that they don't use AI. The most of them are using AI at this point. And it's true. If you don't know how to use AI well, it will give you garbage. But the truth is now, in 2025, marketers who know what they're doing Can produce really high quality materials with AI. And it often costs 10% or less what it would cost a human to do the same work. Now you might be saying, but TJ, humans can do it way better. Some humans, and if your marketing budget is $50,000 a month, then sure, You can afford to hire some of the best designers and copywriters in the world. And if you're Coca-Cola or McDonald's, that's probably what you should be doing. But if you're paying an agency $1,500 a month to create copy and ad creatives for you, It's probably not going to be much better than what AI could do. At least if the person using AI knows what they're doing, Which just means you're paying 5 or 10 times as much as you should for the same quality work. I've been doing digital marketing for 15 years, And AI doesn't just make me faster at my job. It actually makes me better. But it is a skill. It takes time to learn what humans do better, And what AI does better, And how to build systems that incorporate both. So if you or your agency aren't already using AI for your marketing, Figure it out. 2025.

Small business? Marketing budget under $5k? You're overpaying without AI. 10X cheaper for SAME quality when done right. Is your agency using AI yet?... For sub-$5k marketing budgets, the creator argues skilled AI-assisted marketers can lower production cost while still needing human judgment and systems. Main topics: AI marketing cost efficiency.

Small business? Marketing budget under $5k? You're overpaying without AI. 10X cheaper for SAME quality when done right. Is your agency using AI yet? #SmallBiz #AI #MarketingTips #DigitalMarketing #SmallBizGrowth


SEO alone is not enough to get you to rank at the top of Google and I say that As someone who's been doing SEO for a living for 15 years now. See, ranking at The top of Google is like a marathon and every update Google puts out is like a New marathon and SEO is like stretching. Now saying that SEO is just like Stretching might feel like I'm not giving it enough credit but consider that Dogs chasing the bunny. Cool, come on, come on. But what are your chances of Winning a marathon if you didn't stretch? The only way you're winning that Marathon is if you're an Olympic athlete racing against a bunch of people who Just binge watching Netflix and eat cheetahs. And I know you're thinking, cheetah, What are you talking about? Let me make it make sense. Let's say you're Coca-Cola And I'm starting my own soda and I'm gonna spend a hundred thousand dollars a Month on SEO to rank for the term Cola. How much does Coca-Cola need to spend on SEO to beat me? I'm gonna wager it's exactly zero dollars. And that's my point. If you have a big brand, if you have a lot of exposure, if everyone is already Talking about you, you have a huge advantage before you spent a penny on SEO. I Keep seeing these small businesses like a single plumber confused why the Two thousand dollars a month he spent on SEO isn't enough to help him out Ranked ghetto. It's because it's just stretching and you're in a marathon Against an Olympic athlete. You're not gonna win. Now that doesn't mean there Aren't races you can't win. You just got to pick smaller racists and it doesn't Mean SEO isn't worth it...

SEO alone is not enough to get you to rank at the top of Google and I say that
As someone who's been doing SEO for a living for 15 years now.
See, ranking at
The top of Google is like a marathon and every update Google puts out is like a
New marathon and SEO is like stretching.
Now saying that SEO is just like
Stretching might feel like I'm not giving it enough credit but consider that
Dogs chasing the bunny.
Cool, come on, come on.
But what are your chances of
Winning a marathon if you didn't stretch?
The only way you're winning that
Marathon is if you're an Olympic athlete racing against a bunch of people who
Just binge watching Netflix and eat cheetahs.
And I know you're thinking, cheetah,
What are you talking about?
Let me make it make sense.
Let's say you're Coca-Cola
And I'm starting my own soda and I'm gonna spend a hundred thousand dollars a
Month on SEO to rank for the term Cola.
How much does Coca-Cola need to spend on
SEO to beat me?
I'm gonna wager it's exactly zero dollars.
And that's my point.
If you have a big brand, if you have a lot of exposure, if everyone is already
Talking about you, you have a huge advantage before you spent a penny on SEO.
I
Keep seeing these small businesses like a single plumber confused why the
Two thousand dollars a month he spent on SEO isn't enough to help him out
Ranked ghetto.
It's because it's just stretching and you're in a marathon
Against an Olympic athlete.
You're not gonna win.
Now that doesn't mean there
Aren't races you can't win.
You just got to pick smaller racists and it doesn't
Mean SEO isn't worth it.
You absolutely need SEO to win the race.
But instead of
Dumping more and more money into SEO to try to beat people that you have no
Business competing with in the first place, recognize the diminishing returns and
Look at other forms of digital marketing.
You might want to run ads on Google or
Social media or my number one recommendation, start making videos like these.
You
Want your brand and your voice all over the internet, especially now that we know
These large language models are crawling every piece of content we feed them.
Make sure you're associating your services with your brand every chance you
Get and don't stop doing SEO.
Stretching is important.

SEO is just stretching for a marathon. 🏃♂ Small businesses: stop competing with Olympic athletes & find races you CAN win! Which marketing channels work best for you?... The creator warns against pouring more SEO budget into competitors a small business has no business competing with. Main topics: Brand / AI visibility, Competitive SEO strategy.

SEO is just stretching for a marathon. 🏃♂ Small businesses: stop competing with Olympic athletes & find races you CAN win! Which marketing channels work best for you? #DigitalMarketing #SmallBizGrowth #SEOTips

Brand / AI visibility
Competitive SEO strategy


Want your website to appear in AI search results? This is huge. I'm going to show you how you can increase visibility in AI like ChatGPT and Google's AI overviews by over 40%. Researchers from Princeton and Georgia Tech recently studied how to optimize for generative AI engines. Check out this article by Dave Davies. It does a really good job of explaining their findings. They tested nine methods for what they're calling generative engine optimization. I'll let you read their process if you're interested. I'm just going to share the methods that improved visibility the most. Number one, adding relevant statistics to your content. Number two, including quotes from credible sources. Number three, citing authoritative sources and number four, improving overall fluency, improving the flow and natural rhythm of the language. And here's the best part. Traditional search engines like Google are already starting to train their algorithms the same way these LLMs are trained. So it's very likely these methods will also help your SEO efforts.

📊 4 ways to optimize for AI search engines 🧠 Based on Princeton & Georgia Tech research 🔍 Works for ChatGPT, Google AI & maybe future SEO 👀 Watch for actionable GEO tips!... The creator cites a Princeton/Georgia Tech GEO study claiming statistics, credible quotes, authoritative citations, and fluency improved AI-search visibility. Main topics: GEO / AI overviews.

📊 4 ways to optimize for AI search engines 🧠 Based on Princeton & Georgia Tech research 🔍 Works for ChatGPT, Google AI & maybe future SEO 👀 Watch for actionable GEO tips! #SEO #AISearch #ContentCreation #DigitalMarketing