Did you know that you can legally see all the ads of your competitors that they are running on Facebook and Instagram? All you have to do is open up Google and look for the Facebook Ads library, then select the country that you're after, then type in any advertiser. If that advertiser is running ads on Facebook, you will see all the ads appear. You can scroll down. You can see how many ads they're running and obviously you can see the ads that are successful for them. You allow as many searches as you want and you're not limited by country. This is a great way to get inspiration for your Facebook and Instagram ads. Try it out and let me know if it works.

Spy on Any Advertiser with Facebook Ads Library The Facebook Ads Libr...


Google Trends shows you what's trending in searches right now and how interested people are in your target keywords, over time, by region related topics all for free.

Free SEO Tools That Actually Help You Rank: Part 5 Want to find trending keywords based on what people are searching for right now?... This source is indexed under Keyword research / Google Trends. Main topics: Keyword research / Google Trends.

Free SEO Tools That Actually Help You Rank: Part 5  Want to find trending keywords based on what people are searching for right now? 🔎   Google Trends tracks live keyword interest, spots location-based demand, and finds related topics worth targeting.   It’s one of the easiest free keyword research tools available.   #KeywordResearch #FreeSEOTools #KeywordResearchTool #SEOtips #GoogleTrends #SEOTools #digitalmarketing


If you don't see the results you want on Google, it's because SEOs are gaming the system like this. This is the ratio of anchor text to have so it looks like all the backlinks being manufactured look authentic and not fake. Anchor text is a text that covers a backlink and it helps search engines and AI understand. With a link to content is about then SEOs do things like artificially inflate searches with the brand name, engagement and more. But for quick rankings you'll often see these backlinking strategies. I know I shouldn't, but I share more marketing hacks like this daily on the Edward Show podcast.

If you don't see the results you want on Google, it's because SEOs are gaming the system like this… This is the ratio of anchor text to have, so it looks like all the... Manufactured backlink profiles, anchor-text ratio engineering, artificial brand searches, and engagement inflation are described as tactics used to game search/AI systems. Main topics: Link manipulation risk/avoid.

If you don't see the results you want on Google, it's because SEOs are gaming the system like this… This is the ratio of anchor text to have, so it looks like all the backlinks being manufactured look authentic and not fake. Anchor text is the text that covers a backlink, and it helps search engines and AI understand what the linked-to content is about.  Then SEOs do things like artificially inflate searches with the brand name, engagement, and more.  But for quick rankings, you'll often see these backlinking strategies.  I know I shouldn't, but I share more marketing hacks like this daily on The Edward Show podcast. #blackhatseo #searchengineoptimization #seohacks #linkbuilding


Have you created social media profiles for your business? Do you have a Facebook page, a YouTube channel, a TikTok? In my experience, most small businesses only have one or two social profiles. Some have zero. And it seems like the biggest reason businesses aren't creating all of their social profiles is they think it might be embarrassing for someone to see that they don't have a lot of followers or even worse that they're trying to get followers and failing. And I think historically this fear has actually made sense. But I feel like we're hitting a sort of tipping point. See, when being on Instagram or being on YouTube was a novel, when the majority of businesses weren't on these platforms, then it was kind of embarrassing to put yourself out there and not get much of a following. But we're reaching a point where it's kind of the norm, where people expect you to be on these platforms. And as that happens, I think it's going to be more embarrassing to not have a page at all than it is to have a small following. More and more people are using these social platforms as search engines to find information about a company. If you're a small business, they don't expect you to have a big following. And people will appreciate that you have content that accurately reflects your business on these profiles. They know you're not trying to make it as an influencer. It's okay if you only have 25 followers. But this is one of the best and easiest ways to share information about your business to the kind of people who are looking for your products or services...

Have you created social media profiles for your business?
Do you have a Facebook page, a YouTube channel, a TikTok?
In my experience, most small businesses only have one or two social profiles.
Some have zero.
And it seems like the biggest reason businesses aren't creating all of their social profiles is they think it might be embarrassing for someone to see that they don't have a lot of followers or even worse that they're trying to get followers and failing.
And I think historically this fear has actually made sense.
But I feel like we're hitting a sort of tipping point.
See, when being on Instagram or being on YouTube was a novel, when the majority of businesses weren't on these platforms, then it was kind of embarrassing to put yourself out there and not get much of a following.
But we're reaching a point where it's kind of the norm, where people expect you to be on these platforms.
And as that happens, I think it's going to be more embarrassing to not have a page at all than it is to have a small following.
More and more people are using these social platforms as search engines to find information about a company.
If you're a small business, they don't expect you to have a big following.
And people will appreciate that you have content that accurately reflects your business on these profiles.
They know you're not trying to make it as an influencer.
It's okay if you only have 25 followers.
But this is one of the best and easiest ways to share information about your business to the kind of people who are looking for your products or services.
So at the very least, make a profile on all of these platforms.
Put your website on there, put your business description on there, make it as easy as possible for the people who are looking for you to find you.
And then if you can find five minutes a day, five minutes a week, five minutes a month just to make a little bit of content, you can easily put yourself in the top 10% of business owners by having some videos actually showing off your products and services.
So stop putting it off.
Set aside 15 minutes today and get those profiles made.

Your customers are searching for you on here and can't find you 😬 Time to change that! What's stopping you from making profiles?... Small businesses can use complete social profiles as search surfaces for people looking for company information. Main topics: Local/social content / trust, Social search / business profiles.

Your customers are searching for you on here and can't find you 😬 Time to change that! What's stopping you from making profiles? #SmallBusiness #SocialMediaTips #BusinessOwner #LocalBusiness #Entrepreneur

Local/social content / trust
Social search / business profiles


Tropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is. Orange juice. The new one, a random orange blob. It looks like medicine. Not to mention this was trusted and familiar. The backlash was swift and enormous. This mistake cost them $55 million. You have to be super clear about what you are selling. Tropicana had to revert to its original packaging within weeks.

Tropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is, orange juice. The new one, a random orange blob... This source is indexed under Messaging clarity / conversion. Main topics: Messaging clarity / conversion.

Tropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is, orange juice. The new one, a random orange blob. It looks like medicine. Not to mention this was trusted and familiar. The backlash was swift and enormous.  This mistake cost them $55 million.  You have to be super clear about what you are selling. Tropicana had to revert to its original packaging within weeks. #marketingfail #branding #cpgtips #marketingstrategy


The CEO of Google just told us exactly what the future of search is going to look like. Let's listen and then I'll tell you how this is going to change. SEO, do you see a trajectory in the possible future where AI mode completely replaces the 10 blue links plus AI overview? Our current plan is AI mode is going to be there as a separate tab for people who really want to experience that. But it's not yet at the level where our main search pages. But as features work, we'll keep migrating it to the main page and so you can view it as a continuum. AI mode will offer you the bleeding edge experience, but it'll thinks that work will keep overflowing to AI or views in the main main experience. And the idea that AI mode will still take you to the web, to the human created web? Yes, that's gonna be a core design principle for us. So really, if users decide right, they drive this. Yeah. It's just exciting, a little bit scary that it might change the internet. Yeah, it's definitely gonna change the internet. I think that pretty much confirms that AI mode is going to be the new default in the future. So how is ranking in AI mode different from ranking in traditional search results? A lot of SEOs right now are quick to point out that these AI modes are using traditional search engines under the hood. And therefore SEO isn't really changing at all, right? While it is true that these LMs are using search engines, and Google's AI is likely using Google search engine, I think this is actually wishful thinking on the part of a lot of SEOs who just don't want to change their processes...

The CEO of Google just told us exactly what the future of search is going to look like.
Let's listen and then I'll tell you how this is going to change.
SEO, do you see a trajectory in the possible future where AI mode completely replaces the 10 blue links plus AI overview?
Our current plan is AI mode is going to be there as a separate tab for people who really want to experience that.
But it's not yet at the level where our main search pages.
But as features work, we'll keep migrating it to the main page and so you can view it as a continuum.
AI mode will offer you the bleeding edge experience, but it'll thinks that work will keep overflowing to AI or views in the main main experience.
And the idea that AI mode will still take you to the web, to the human created web?
Yes, that's gonna be a core design principle for us.
So really, if users decide right, they drive this.
Yeah.
It's just exciting, a little bit scary that it might change the internet.
Yeah, it's definitely gonna change the internet.
I think that pretty much confirms that AI mode is going to be the new default in the future.
So how is ranking in AI mode different from ranking in traditional search results?
A lot of SEOs right now are quick to point out that these AI modes are using traditional search engines under the hood.
And therefore SEO isn't really changing at all, right?
While it is true that these LMs are using search engines, and Google's AI is likely using Google search engine, I think this is actually wishful thinking on the part of a lot of SEOs who just don't want to change their processes.
Is this simplification misses two important distinctions.
One is that these LLMs that AI mode is based on, like Gemini, specifically Gemini Deep Research, look at way more pages than traditional search.
When you do a search in Google, you get 10 blue links.
Maybe you get a few extra features in there, but it's not uncommon for deep research to look at hundreds of different pages.
And while AI mode isn't looking at that many pages just yet, as the prices go down I think it will make sense for them to crawl a lot more pages.
We are already seeing a ton of pages rank in AI overviews that don't rank on page one of Google.
And these are typically pages targeting much more specific niche keywords.
That brings me to the second distinction.
While the underlying search engine might be the same, the searches are much different.
Not only are searches providing two to three times as much context in each search, but AI mode then breaks down your search into many more specific searches.
Searches that are way more specific than the average person would ever type into Google.
So who wins in this Change anyone creating content that answers very specific questions.
Unlike traditional search, it's not gonna be a winner takes all economy.
If you have a strong understanding of your customers and the different paths they take to get to your product or service, if you can think of all the different situations they might be in and the questions they would have at that step of the journey, and create content for each of those steps, answering the exact questions they might have, it suddenly doesn't matter how much brand authority you have or how big you are.
For a lot of these questions, it's likely that you'll be the only person online answering them directly.
And as these little search terms with a ton of search volume, it fragmented into larger search terms with very little search volume, the strategy is going to shift from trying to rank for a few big keywords to trying to pick up as many of the scraps as possible.
And I'm not just talking about blog posts either.
If you're using these LLMs, ChatGPT, Gemini, Claude to do research and answer difficult questions for you, you'll see they're crawling social media, crawling video, they're crawling Reddit.
So how do you win in AI mode?
Create a system for generating high quality content addressing your customers specific questions.
This is what I'm doing for myself right now.
I start with a short form video.
I post that to as many platforms as possible.
And Then I repurpose it for social media and blogs and anywhere else I can push the content.
It's also what I'm doing for my growing list of clients.
If you would like a free audit and to see what I can do for you, please visit TJ Robertson.
Com.

Google's CEO just revealed how AI search changes everything 👀 Traditional SEO is about to get flipped upside down #SEO #AISearch #DigitalMarketing #GoogleAI #ContentCreator Google AI Mode is described as a bleeding-edge tab whose successful features can migrate into AI Overviews and main search. The passage says deep-research-style systems can examine far more pages than a traditional Google results page. Main topics: AI search / AI Mode trajectory, AI search / query decomposition, AI search / source breadth, AI visibility / long-tail content, Multi-surface content / AI crawling.

AI search / AI Mode trajectory
AI search / query decomposition
AI search / source breadth
AI visibility / long-tail content
Multi-surface content / AI crawling


Start with keyword research look for keywords that are highly relevant with low competition and a high search volume then you're going to add the relevant keywords for each of your products to your product title, content, image names and alt text, page titles, descriptions and Urls use any leftover keywords for your existing collection pages or create new ones if you need to optimize them exactly like you did your product pages make sure all your collections are added to your main navigation menu use drop downs to categorize them if you need to now you need to build site authority with backlinks sign up for Qwoted, featured and editorielle because the cheapest and most authentic way to do this is with digital PR.

Wondering how to do Shopify SEO? Here's a Shopify SEO tutorial you can follow step-by-step to optimise your e-commerce website so it ranks higher on Google... This source is indexed under Authority building / digital PR, Ecommerce SEO / navigation, Shopify SEO / collection pages, Shopify SEO / keyword mapping. Main topics: Authority building / digital PR, Ecommerce SEO / navigation, Shopify SEO / collection pages, Shopify SEO / keyword mapping.

Wondering how to do Shopify SEO? Here's a Shopify SEO tutorial you can follow step-by-step to optimise your e-commerce website so it ranks higher on Google.   #ShopifySEO #ShopifySEOTutorial #EcommerceSEO #SEOforBeginners #ShopifyTips

Authority building / digital PR
Ecommerce SEO / navigation
Shopify SEO / collection pages
Shopify SEO / keyword mapping


This is how most websites do their blogs. You arrive to your page from Google and it's this big screen before you can get your information. To get your information you have to scroll and scroll and scroll. It's often not provided. At the top. You gotta scroll down. You gotta search through the page to find it. This is what I'm trying. Right there at the top of the page, before you even start scrolling, there is the information you want. I don't make people scroll and scroll to find their info. They land on my page, they get the information at the top. This strategy works really well with bottom of funnel SEO landing pages. At the top you have a short bit of info and then a call to action button. But nobody tries doing it with a blog. This is on Reddit. How adding TL DR boosted my conversions by thirty 3%. For articles, I added a short 2 to 3 sentence summary at the top giving the main points right away. Here's another, and I have the TLDR right here. At the top. Everyone does this with their blog. I'm trying this follow to see the data Google Analytics gives me for it.

This is how most websites do their blogs. You arrive to your page from Google and it's this big screen before you can get your information... The creator is testing short summaries at the top of blog pages so visitors get the main information before scrolling. Main topics: Blog UX.

This is how most websites do their blogs. You arrive to your page from Google and it's this big screen before you can get your information. To get your information, you have to scroll and scroll and scroll. It's often not provided at the top. Ya gotta scroll down, you gotta search through the page to find it. This is what I am trying. Right there at the top of the page, before you even start scrolling, there is the information you want. I don't make people scroll and scroll to find their info. They land on my page. They get the information at the top. This strategy works really well with bottom of funnel SEO landing pages. At the top, you have a short bit of info, and then a call to action button, but nobody tries doing it with a blog. This is on Reddit, How Adding TL;DR Boosted My Conversions by 33%. For articles, I added a short two to three sentence summary at the top, giving the main points right away. Here's another, and I have the TL;DR right here at the top. Everyone does this with their blog. I am trying this. Follow to see the data  Google  Analytics gives me for it. #webdevelopment #uiux #seotips #conversionrateoptimization


There's really only one remaining S E O. Hack in 2025. And when I say hack I mean something that you can do easily that isn't obvious and gives you a big advantage. Back when I started S E O. In 2009, the entire game was nothing but hacks. But over time Google has gotten smarter and now almost all those hacks have stopped working. Except for this one. And that is simply having search terms you want to rank for in the name of your business. It's actually kind of frustrating how huge an advantage this gets you. In my experience, it's the only way to reliably outrank competitors that are orders of magnitude bigger than you. And it makes sense, right? If your business name is solar energy company and someone goes to Google and types solar energy company, how is Google to know if a user is searching for your brand by name or just looking for a solar energy company? However, it even helps you rank for related terms, meaning you'll typically rank higher even for solar panel company or solar energy installer. For some reason the algorithms still aren't smart enough to know when the user is searching for you by name. It'll be interesting to see if these new AI algorithms solve this issue to some extent, but right now it still works very well. Now if you have a business, it's probably already too late to choose your name, but you can get Some of the benefit just by changing the title of your Google Business Profile. This does technically break Google's terms of service, but so far they haven't done anything about it. Now that might change in the future...

There's really only one remaining S E O.
Hack in 2025.
And when I say hack I mean something that you can do easily that isn't obvious and gives you a big advantage.
Back when I started S E O.
In 2009, the entire game was nothing but hacks.
But over time Google has gotten smarter and now almost all those hacks have stopped working.
Except for this one.
And that is simply having search terms you want to rank for in the name of your business.
It's actually kind of frustrating how huge an advantage this gets you.
In my experience, it's the only way to reliably outrank competitors that are orders of magnitude bigger than you.
And it makes sense, right?
If your business name is solar energy company and someone goes to Google and types solar energy company, how is Google to know if a user is searching for your brand by name or just looking for a solar energy company?
However, it even helps you rank for related terms, meaning you'll typically rank higher even for solar panel company or solar energy installer.
For some reason the algorithms still aren't smart enough to know when the user is searching for you by name.
It'll be interesting to see if these new AI algorithms solve this issue to some extent, but right now it still works very well.
Now if you have a business, it's probably already too late to choose your name, but you can get Some of the benefit just by changing the title of your Google Business Profile.
This does technically break Google's terms of service, but so far they haven't done anything about it.
Now that might change in the future.
I have heard that Google's been changing the title of certain businesses Google Business Profile, but up until now it's been a pretty safe tactic.
And this doesn't give you the full benefit of actually having a company name that includes your primary search terms.
Because when it's your actual business name every single time you're mentioned online, every time someone's talking about you, every time someone links from your business name to your website, you're associating your brand with the terms you're trying to rank for.
It has been so far impossible for modern AI's to distinguish the two.
So if you're just starting a company or you're willing to rebrand, it is something to consider.
Again, though, we really don't know what the future looks like.
Maybe super intelligent A.
I.
In the future will make this tactic look like naming your company A A.
A.
Garage doors.

This 2025 SEO hack feels like cheating 😅 Put keywords in your business name = instant ranking boost! #SEO #BusinessHack #Marketing #DigitalMarketing #MarketingTips Adding target keywords to a Google Business Profile title may provide local ranking benefit, but the clip says it breaks Google's terms of service. Main topics: Entity SEO / anchor/name associations, Local SEO / business name keyword, Risk/avoid / Google Business Profile spam.


People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post. Google's AI overviews drop. Clicks goes down, impressions go up. It's a huge disparity. Some people are calling this the Great Decoupling. Historically, we've seen clicks track impressions. Here's another one. Not anymore. Clicks go down, impressions go up. If you want to avoid this, stop trying to do SEO with a blog. Stop trying to answer questions. How? What, why, when, where? These are called informational keywords, and 99% of keywords that trigger AI overviews are informational in intent. Instead, make pages like this that sells your products or services. Target transactional keywords where people are looking to buy. If you want to learn more, I have an entire product about this at Compact Keywords com.

People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post - Google's AI Overviews drop, clicks go down... AI Overviews are claimed to cause clicks to drop while impressions rise, especially for informational keywords such as how/what/why/when/where. Main topics: AI Overviews / informational keyword risk, Transactional SEO / AI Overview resilience.

People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post -  Google's AI Overviews drop, clicks go down, impressions go up. It's a huge disparity. Some people are calling this The Great Decoupling.  Historically we've seen clicks track impressions. Not anymore. Here's another one. Clicks go down. Impressions go up. If you want to avoid this, stop trying to do SEO with a blog. Stop trying to answer questions - how, what, why, when, where - these are called informational keywords, and 99% of keywords that trigger AI Overviews are informational in intent.  Instead, make pages that sells your products or services. Target transactional keywords where people are looking to buy. If you want to learn more, I have an entire product about this at compactkeywords.com. #aioverviews #searchengineoptimization #digitalmarketing #marketingstrategy


I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarchies work in junior high school. As far as I can tell, the key to climbing to the top of the middle school social hierarchy is just to be as loud as possible without any shame. It doesn't so much matter what you're saying. You don't even have to be using real words. In fact, just making really loud noises and then not flinching or backing down when people make fun of you will put you on the fast track to get to the cool kids table at lunch. I think that's exactly where we're at with digital marketing in 2025. I'm not saying you should be obnoxious like a junior high school kid. You do have your brand reputation to worry about. But I do think the most important thing to keep in mind right now is to be as noisy as possible. So what do I mean by that? I mean be active on the platforms where your customers are. I mean, create as much content as possible. Video content, text content. Put it on your website, put it on social media channels, put it On Reddit, on forums. Pay attention to the conversations happening in your industry and insert yourself into these conversations at every opportunity. Have opinions. Have strong opinions when you can. Speak your mind. Build in public. Be transparent...

I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future.
And I think I finally found the perfect metaphor.
It actually comes from my kids.
Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarchies work in junior high school.
As far as I can tell, the key to climbing to the top of the middle school social hierarchy is just to be as loud as possible without any shame.
It doesn't so much matter what you're saying.
You don't even have to be using real words.
In fact, just making really loud noises and then not flinching or backing down when people make fun of you will put you on the fast track to get to the cool kids table at lunch.
I think that's exactly where we're at with digital marketing in 2025.
I'm not saying you should be obnoxious like a junior high school kid.
You do have your brand reputation to worry about.
But I do think the most important thing to keep in mind right now is to be as noisy as possible.
So what do I mean by that?
I mean be active on the platforms where your customers are.
I mean, create as much content as possible.
Video content, text content.
Put it on your website, put it on social media channels, put it On Reddit, on forums.
Pay attention to the conversations happening in your industry and insert yourself into these conversations at every opportunity.
Have opinions.
Have strong opinions when you can.
Speak your mind.
Build in public.
Be transparent.
And do this all as yourself, not as a company.
People connect with people, not with brands and businesses.
This works now because the algorithms are getting more and more pervasive.
These algorithms are hungry for content and personal insights, and the more of your true, authentic voice you provide, the more you'll be rewarded.
So there aren't many things I would recommend you do based on the behaviour of junior high school kids, but this is one thing they have right.
Be as noisy as possible, have no shame, and don't let the opinions of other people stop you.

My kids' middle school behavior is the perfect marketing strategy 😅 Be loud, shameless, don't back down. Algorithms love authentic noise!... The passage argues brands should be active on platforms where customers already spend time. The passage says algorithms reward personal insights and a true, authentic voice. Main topics: Authentic voice, Marketing presence.

My kids' middle school behavior is the perfect marketing strategy 😅 Be loud, shameless, don't back down. Algorithms love authentic noise! #MarketingTips #DigitalMarketing #ContentStrategy #PersonalBrand


Canvas Color Palette generator has 8.1 thousand backlinks from 2.2 thousand websites. Super simple. Anybody can make this with no code or AI. Copy all the text from the page, paste it into ChatGPT, tell it about your company, ask it to come up with something similarly easy. ChatGPT generates the code right there. Put it on your domain, launch it on Product Hunt, get backlinks. More SEO tips like this at compactkeywords com.

Canva's Color Palette Generator has 8,100 backlinks from 2,200 websites. Super simple, anybody can make this with no code or AI... This source is indexed under Linkable assets / simple tools. Main topics: Linkable assets / simple tools.

Canva's Color Palette Generator has 8,100 backlinks from 2,200 websites. Super simple, anybody can make this with no code or AI. Copy all the text from the page, paste it into ChatGPT. Tell it about your company, ask it to come up with something similarly easy. ChatGPT generates the code right there. Put it on your domain. Launch it on Product Hunt. Get backlinks. More SEO tips like this at compactkeywords.com. #linkableassets #linkbuilding #backlinks #seohacks


AI customer service has largely been a joke up until now, but we might have just reached the point where they can actually replace humans. My prediction is that within a year, we will more often be talking with an AI than with a human when we call a business. You might have just seen, as it was reported by Venturebeat and a few other publications, that phony AI has reached a 99% accuracy, and 70% of people can't tell that they're speaking with an AI when using that service. Now, digging into the story, all signs point at a coordinated PR stunt. The three companies involved, Foley AI, Grock, and my TIE, all released statements simultaneously. All the numbers come directly from them, so I don't think there's any reason to trust those statistics or their claims specifically. However, what is clear is that we're getting to the point where the latency of AI is roughly the same as the latency of humans, where AI voices are indistinguishable from human voices, and where the software allows these edges to schedule appointments, answer common questions, or have a human call the person back. Now, there's a lot of debate online right now about whether this is the future or if people are going to hate talking to AI and would prefer to talk to a human. And I think we can confidently say yes to both of those. Here's the thing. Yes, AI fatigue has already set in most people Would rather talk to a human than to an AI. Although anti social millennials and a lot of Gen Z might actually prefer talking to an AI. But here's what I think we can say confidently...

AI customer service has largely been a joke up until now, but we might have just reached the point where they can actually replace humans.
My prediction is that within a year, we will more often be talking with an AI than with a human when we call a business.
You might have just seen, as it was reported by Venturebeat and a few other publications, that phony AI has reached a 99% accuracy, and 70% of people can't tell that they're speaking with an AI when using that service.
Now, digging into the story, all signs point at a coordinated PR stunt.
The three companies involved, Foley AI, Grock, and my TIE, all released statements simultaneously.
All the numbers come directly from them, so I don't think there's any reason to trust those statistics or their claims specifically.
However, what is clear is that we're getting to the point where the latency of AI is roughly the same as the latency of humans, where AI voices are indistinguishable from human voices, and where the software allows these edges to schedule appointments, answer common questions, or have a human call the person back.
Now, there's a lot of debate online right now about whether this is the future or if people are going to hate talking to AI and would prefer to talk to a human.
And I think we can confidently say yes to both of those.
Here's the thing.
Yes, AI fatigue has already set in most people Would rather talk to a human than to an AI.
Although anti social millennials and a lot of Gen Z might actually prefer talking to an AI.
But here's what I think we can say confidently.
Once people get used to an AI answering the phone and helping them with their problem, once these AIs actually feel human and aren't terrible at their jobs, the one thing everyone's gonna hate even more than talking to an AI is waiting on hold or being sent to voicemail.
Yelp and a few other companies are already making it really easy to have AI answer your unanswered calls, meaning your customers only speak with an AI if a human was unable to answer the call.
My prediction is within one year, most companies will have set this up already.
The average consumer will be completely used to it.
It'll be normalized.
And then the experience of calling a business and not having your call answered, it's just gonna be intolerable for the average consumer.
So I'm not judging whether this is a good thing or a bad thing.
I know a lot of people are gonna lose their jobs, and I hope more jobs are created, but none of us really know what that's gonna look like.
What I do know is if you're a small business owner, you need to figure out a way where every call to your business gets answered, whether that's by a human or an intelligent AI.

AI customer service hit 99% accuracy and 70% can't tell it's not human 🤖 Within a year you'll talk to AI more than humans when calling businesses #AI #CustomerService... Once AI phone agents feel competent, customers may dislike hold times or voicemail more than AI call answering. Main topics: AI customer service / availability, AI statistics / evidence quality warning.

AI customer service hit 99% accuracy and 70% can't tell it's not human 🤖 Within a year you'll talk to AI more than humans when calling businesses #AI #CustomerService #BusinessTech #TechTrends


AI is just starting to swallow up traditional search traffic, but it's going to accelerate quickly. If you rely on search traffic, you might be in trouble. But if you're an actual business that sells an actual product or service, I don't think this is a bad thing at all. As these AI algorithms get better, people are gonna rely more and more on these algorithms to recommend products and services like you, which means there are going to be tons of opportunities to get more real customers. So let's talk about the type of traffic that AI is swallowing and how you can benefit from these trends. We're gonna talk about them in terms of a traditional marketing funnel, starting with the top of the funnel, which is the awareness stage. So in this stage, the user knows what their problem is, but they don't even know what solutions exist out there. They know what issue they're trying to solve, but they don't even know what the options are. This is like how to fix blank or why does blank. These searches tend to have very high search volume and also very high competition. However, they also have very low purchase intent. These terms have always been great for getting traffic, but they rarely convert. So as a business selling real products or services, you're not losing much when AI swallows this traffic. Next we have the mid funnel or the consideration phase. At this stage, users have figured Out what their options are, and they're just weighing their choices. Eli Swartz actually just wrote a newsletter on this topic...

AI is just starting to swallow up traditional search traffic, but it's going to accelerate quickly.
If you rely on search traffic, you might be in trouble.
But if you're an actual business that sells an actual product or service, I don't think this is a bad thing at all.
As these AI algorithms get better, people are gonna rely more and more on these algorithms to recommend products and services like you, which means there are going to be tons of opportunities to get more real customers.
So let's talk about the type of traffic that AI is swallowing and how you can benefit from these trends.
We're gonna talk about them in terms of a traditional marketing funnel, starting with the top of the funnel, which is the awareness stage.
So in this stage, the user knows what their problem is, but they don't even know what solutions exist out there.
They know what issue they're trying to solve, but they don't even know what the options are.
This is like how to fix blank or why does blank.
These searches tend to have very high search volume and also very high competition.
However, they also have very low purchase intent.
These terms have always been great for getting traffic, but they rarely convert.
So as a business selling real products or services, you're not losing much when AI swallows this traffic.
Next we have the mid funnel or the consideration phase.
At this stage, users have figured Out what their options are, and they're just weighing their choices.
Eli Swartz actually just wrote a newsletter on this topic.
This is what inspired me to make the video, and I think the newsletter is great.
You should sign up for the future of SEO.
I have no affiliation with him, and I think Eli is totally right about this being where the opportunity is right now in SEO.
And that's because the middle of the funnel is where most of the low competition, high intent keywords live.
Now, the highest intent, most valuable keywords are the bottom of the funnel.
When the user has figured out exactly what they want, and they're just trying to decide which company to go with.
However, as Eli points out, those terms are incredibly competitive, and unless you're a large company or a brand with a lot of authority, you're probably better off going with Google Ads.
To get traffic for those terms.
What's great about the middle of the funnel is there are millions of different paths that people are on, which means there are millions of different questions people have as they're deciding which option is right for them.
Now, Eli's argument seems to be that a I.
Won't do a sufficient job at answering these questions, and people will have to go to your website to get all the context.
That actually doesn't make sense to me at all.
I think AI is gonna be great at answering all These questions, we're still just seeing the beginning of AI, and it's gonna get way better.
The reason I think the middle of the funnel is so great is because for a lot of these specific questions people have, there's literally no content that adequately addresses it.
Meaning there are millions of questions out there that you can answer on your website and be the only webpage online answering that very specific question.
And these AI's aren't picky, they're crawling the entire website.
If you have the only webpage answering a user's very specific question, it doesn't matter how much authority you have, it doesn't matter how big your company is or how well known your brand is, you will win by deep.
This already works now with traditional search, but I don't see why it would stop working as people turn to AI to answer these questions.
So stop worrying about search volume, stop using these keyword tools.
Just think about your customers and all the different journeys they might take to find your product or service.
And make sure that no matter what questions are asking or what path they take to find you, you have a page on your website that meets them, where they're at, and provides the exact information or analysis they would need to move down that funnel.
The search engines will reward you today, and AI will reward you in the future.

AI stealing SEO traffic? Good. Here's why that's your biggest opportunity 🚀 Stop chasing search volume, start answering customer questions 💡 #SEO #AI #Marketing Top-of-funnel informational searches have high volume and competition but low purchase intent, so AI absorbing them may not hurt businesses much. The middle of the funnel is framed as a low-competition, high-intent SEO opportunity. If no page adequately answers a specific customer question, a site can win by being the only page answering it directly. Main topics: AI visibility / exact-answer pages, Customer-led content research, Funnel SEO / top-of-funnel traffic, Middle-funnel SEO / AI visibility.

AI visibility / exact-answer pages
Customer-led content research
Funnel SEO / top-of-funnel traffic
Middle-funnel SEO / AI visibility


Imagine this, your client's Google Business Profile disappears from Google overnight. No calls, no customers, nothing. It turns out that someone suggested an edit on the Google Business Profile. Google accepted it. Now the business Profile is permanently closed off of Google and the client didn't even know about this and neither did you. This will kill your clients rankings, cost the business real money, and can lose you a client. But I have a solution for you. Whitespark's local platform will alert you anytime anything happens on the Google Business Profile and it will alert you so that you can fix it before it impacts your client's business. Let me show you the top 5 things SEO agencies love about the whitespark local platform. No.1, agencies love it when they get notified when a business owner makes a change to their Google Business Profile. This is huge because Google doesn't send notifications when a business owner makes a change to the profile. They just assume that, oh, alright, you wanted to make a change, no problem, no need to send a notification. Michelle, it happened again, Michelle. But as the SEO agency, it's really helpful to get notified when a business owner is making changes to their own profile. For example, the client might change their primary category, the rankings tank, and then they phone up the agency saying, hey, what happened to my rankings? Well, users of the whitespark local platform will get an alert when the Primary category changes, then they can revert that change before the clients rankings tank. No...

Imagine this, your client's Google Business Profile disappears from Google overnight. No calls, no customers, nothing. It turns out that someone suggested an edit on the Google Business Profile. Google accepted it.

Now the business Profile is permanently closed off of Google and the client didn't even know about this and neither did you. This will kill your clients rankings, cost the business real money, and can lose you a client. But I have a solution for you. Whitespark's local platform will alert you anytime anything happens on the Google Business Profile and it will alert you so that you can fix it before it impacts your client's business.

Let me show you the top 5 things SEO agencies love about the whitespark local platform. No.1, agencies love it when they get notified when a business owner makes a change to their Google Business Profile. This is huge because Google doesn't send notifications when a business owner makes a change to the profile. They just assume that, oh, alright, you wanted to make a change, no problem, no need to send a notification.

Michelle, it happened again, Michelle. But as the SEO agency, it's really helpful to get notified when a business owner is making changes to their own profile. For example, the client might change their primary category, the rankings tank, and then they phone up the agency saying, hey, what happened to my rankings? Well, users of the whitespark local platform will get an alert when the Primary category changes, then they can revert that change before the clients rankings tank.

No. 2, agencies like to get notified whenever a competitor tries to sabotage one of their clients rankings. There are many ways a competitor can sabotage your clients rankings by suggesting an edit to your Google Business Profile. They can move your map pin, they can Mark your business as permanently closed, they can change your primary category, they can update the URL.

All the competitor needs to do is go to the Google Business Profile, suggest an edit, make the change that they want and then Google often accepts this change without sending a notification to the business owner. With the whitespaw local platform, you'll never miss a damaging update like this. You'll get an email notification, you can click through the platform and you can just reject it in one click. No.3, get notified when Google tries to sabotage your clients Google Business Profiles.

It's not just the competitors you have to watch out for. Google's often making totally wacky changes to your clients Google Business Profiles. My favorite is when they add a bunch of services that the business doesn't even offer or when they add a ridiculous service like traumatic brain injuries and these start showing up as provides traumatic brain injuries on the Google Business Profile. But with our infinitely customizable notification system, you'll make sure you always get a notification whenever Google makes a change like this.

And then You can reject it with one click. No.4, agencies love that you can push bulk updates to totally different businesses. This feature tends to blow people's minds. There's plenty of tools out there that'll let you push bulk updates to multiple locations of the same business.

But with the Whitespark local platform, you can actually do this across different groups of business. So you can group all your businesses together and then push an update to that entire group of businesses. Let me show you how it works. So let's say I want to set up the services for this personal injury law firm.

I'll go in here, I'll go into the services. I can tweak the services to whatever they offer. I'm just gonna throw some examples in here. They offer this, they offer this, they offer that.

So I've updated the services, I get them all set up the way I want. Then I can go over to the bulk editor. I'm gonna choose that law firm that I just set up, continue. I want to push the services to all of the other law firms that are personal injury.

Continue, select. And because I've tagged all the locations as personal injury, I can go personal injury here. And then I want to push those changes to all of the personal injury law firms. Select those, continue.

And here we go. It's going to update all of the services. I know that these are kind of a Mess. This is just some demo data.

I'm going to push all of those services to all of my personal injury law firms submit and it'll push that in bulk to all of my personal injury law firms. And No. 5, which might be my favorite, is the ability to edit all of your Google business profiles in a centralized dashboard. That doesn't suck.

Google really made a mess of things when they switch from their own dashboard to editing all the profiles and what they're calling the NMX, the new merchant experience. I have no idea why they called it that, but it's not very good. It's a poor user experience. It's clunky.

But with the Whitespark local platform, you get back to editing all of your Google business profiles for your clients in one centralized dashboard. That's beautiful, it's easy to use, and it's way better than anything Google's ever designed. If you run an SEO agency, you'll know how chaotic it can be to manage Google Business Profiles. Clients are making mistakes, competitors are playing dirty, and even Google is messing with these Google Business Profiles all the time.

And that's why we build the Whitespark local platform to give you complete control, save you time, protect your clients, and help you scale effortlessly. And the best part, it's only $1 per month per location. That is the best deal in the SEO tool space. So if you're serious about managing your Google business profiles, the right Way you gotta test out the Whitespark local platform.

I'm telling you, it is awesome.

12,000+ locations in, and agencies still swear by the Whitespark Loca...


So I've got some free time this month and it's been over 6 months since I did any free SEO audits so let's kick them off again if you want a free SEO audit leave your website in the comments.

🚨 FREE SEO audits are back 🚨 Drop your website in the comments if you want to improve your website SEO with some free advice from an SEO specialist (i.e...

🚨 FREE SEO audits are back 🚨   Drop your website in the comments if you want to improve your website SEO with some free advice from an SEO specialist (i.e. me) 👀   #seoaudit #seohelp #searchengineoptimization #digitalmarketingtips


YouTube has just become the most clicked site in Google search. If you're not investing in video, this is your wake up call. Put the same videos out across TikTok, IG, reels, LinkedIn, and of course or see YouTube. You can use Reuse video.com to have your videos come out to each platform automatically. Use keywords. Place your target keyword at the beginning of your YouTube title and at the beginning of your description. If it's a short video, copy your video's transcript and use that as the rest of your description after the keyword. If it's a long video, give your transcript to ChatGPT for context and have it write the rest of your description. If you wanna go deeper, I have a long section about video SEO in my SEO course at compactkeywords.com.

YouTube has just become the most clicked site in Google Search. If you're not investing in video, this is your wake up call... YouTube should be treated as part of search visibility strategy, especially when video results influence Google discovery. YouTube titles and descriptions should put the target keyword early, then use transcript context to make the description more complete. The same video asset can be distributed across TikTok, Instagram Reels, LinkedIn, and YouTube to increase search and social surface coverage. Main topics: Video Distribution, Video SEO, YouTube Metadata.

YouTube has just become the most clicked site in Google Search.  If you're not investing in video, this is your wake up call. put the same videos out across TikTok, IG Reels, LinkedIn, and of course YouTube. You can use Reusevideo.com to have your videos come out to each platform automatically.  Use keywords.  Place your target keyword at the beginning of your YouTube title, and at the beginning of your description.  If it's a short video, copy your video's transcript and use that as the rest of your description after the keyword. If it's a long video, give your transcript to ChatGPT for context and have it write the rest of your description. If you wanna  go  deeper, I have a long section about video SEO in my SEO course at compactkeywords.com. #seotips #socialmediamarketing #buildinpublic #seohacks

Video Distribution
Video SEO
YouTube Metadata


So meta just announced that by 2026, AI will run your Facebook ad campaigns for you. You'll simply tell Facebook what the goals are for your brand and it will create all the creatives, all the ad copy, all the targeting. And if your thought is sure, TJ, but it's gonna be created by AI, so it's gonna be terrible. You probably haven't been keeping up with how good a lot of these AI. Generated ads and targeting have become. And this isn't just Facebook ads. Google ads. Performance max campaigns have become much more effective in the last two years. By 2026, I think we'll probably be in a similar boat with Google ads. Actually made a video like two weeks ago where I predicted Facebook would be making an announcement like this. I didn't think it would be so soon. But let me make another prediction. Ad management is just going to be the first domino of many to fall. Now don't get me wrong, the top agencies, these highly creative, very talented agencies, will continue to thrive for a while. But here's the thing most digital marketing agencies aren't actually all that creative. For the last couple decades, you've been able to be fairly successful as a digital marketing agency just by knowing some tactics that work well. Or even just by convincing your clients that you do. Most agencies are structured to create generic content affordably at scale. And again, I'm talking about in One to two years. Right now, these agencies are doing fine, but I think 2025 might be the last year that it makes sense to hire agencies like these...

So meta just announced that by 2026, AI will run your Facebook ad campaigns for you.
You'll simply tell Facebook what the goals are for your brand and it will create all the creatives, all the ad copy, all the targeting.
And if your thought is sure, TJ, but it's gonna be created by AI, so it's gonna be terrible.
You probably haven't been keeping up with how good a lot of these AI.
Generated ads and targeting have become.
And this isn't just Facebook ads.
Google ads.
Performance max campaigns have become much more effective in the last two years.
By 2026, I think we'll probably be in a similar boat with Google ads.
Actually made a video like two weeks ago where I predicted Facebook would be making an announcement like this.
I didn't think it would be so soon.
But let me make another prediction.
Ad management is just going to be the first domino of many to fall.
Now don't get me wrong, the top agencies, these highly creative, very talented agencies, will continue to thrive for a while.
But here's the thing most digital marketing agencies aren't actually all that creative.
For the last couple decades, you've been able to be fairly successful as a digital marketing agency just by knowing some tactics that work well.
Or even just by convincing your clients that you do.
Most agencies are structured to create generic content affordably at scale.
And again, I'm talking about in One to two years.
Right now, these agencies are doing fine, but I think 2025 might be the last year that it makes sense to hire agencies like these.
Now, that doesn't mean these agencies are gonna fail in a year.
Most of them have gotten really good at convincing their clients why they should keep paying them every month.
Most of the clients aren't keeping up with this stuff like you are.
But for the savvy business owner or the honest consultant, you're soon going to be able to use software that cost less than 10% of what you're paying your agency to get the same results and maybe even a little better.
So what are the next dominoes that are gonna fall after ad management?
I think blog content is really close.
I think backlink building is also really close.
Software like outrank already does both of these.
All right, but it's still not quite good enough to replace your digital marketing agency.
However, when I look at my own process for doing these things, it all could be built in software.
It would just be really hard to do.
The technology is already there.
It's only a matter of time before one of these Sass companies does it.
Well, things like website development and video editing are a little bit further away, but I wouldn't be surprised if those dominoes were falling by 2027.
As a business owner, just make sure you're paying attention to these trends.
And you're ready to pivot.
If you're paying an agency or a consultant, just make sure that they're ready to.
And if you ever hear them saying something like, oh, AI will never be able to do this.
Unless the people you're paying are some of the most talented, creative people in the industry, I would run away from them as fast as possible.

Meta just announced AI will run your ads by 2026. Is your marketing agency ready to pivot? 🤖💼 #AIMarketing #MetaAds #DigitalMarketing This source is indexed under AI automation / agency disruption. Main topics: AI automation / agency disruption.


Let me tell you a crazy story. Yesterday, one of my clients emailed me. I'm doing SEO for this client, but I'm also gonna be managing his Google Ads account. Yesterday, he forwards me an email from another Google Ads agency. Turns out this ad agency are actually experts in his specific industry. Me and this client, like all my clients, have a very transparent, honest relationship. And so he just says, hey, I know you're gonna do a great job with my Google ads, but these guys are, like, experts in my industry. What do you think? Well, I take a look at their proposal. Their prices are lower than mine. So I tell him, hey, if you trust these people, they have a good reputation. Go for it. And this is far from the first time I've told one of my clients that they should work with a different agency. The thing is, having experience within a specific industry as a digital marketer makes a huge difference. While a lot of the digital marketing principles apply across industries, there's always a learning curve when you start working in a new industry. Once you work with 10 or 20 different companies within one industry, you just become way more effective. So I have a handful of industries that I'm very comfortable with. One is paint Protection, film and window tinting shops. For clients in these industries that I'm comfortable with, it's just much easier for me to provide A huge return to them. Now, of course, that's not the only thing that matters. Their reputation, their ability, their pricing. These all have to make sense, too...

Let me tell you a crazy story.
Yesterday, one of my clients emailed me.
I'm doing SEO for this client, but I'm also gonna be managing his Google Ads account.
Yesterday, he forwards me an email from another Google Ads agency.
Turns out this ad agency are actually experts in his specific industry.
Me and this client, like all my clients, have a very transparent, honest relationship.
And so he just says, hey, I know you're gonna do a great job with my Google ads, but these guys are, like, experts in my industry.
What do you think?
Well, I take a look at their proposal.
Their prices are lower than mine.
So I tell him, hey, if you trust these people, they have a good reputation.
Go for it.
And this is far from the first time I've told one of my clients that they should work with a different agency.
The thing is, having experience within a specific industry as a digital marketer makes a huge difference.
While a lot of the digital marketing principles apply across industries, there's always a learning curve when you start working in a new industry.
Once you work with 10 or 20 different companies within one industry, you just become way more effective.
So I have a handful of industries that I'm very comfortable with.
One is paint Protection, film and window tinting shops.
For clients in these industries that I'm comfortable with, it's just much easier for me to provide A huge return to them.
Now, of course, that's not the only thing that matters.
Their reputation, their ability, their pricing.
These all have to make sense, too.
And actually, after this client looked deeper into the company, he realized they had a terrible reputation online.
They had recently changed their name to try to avoid that reputation.
And so I'll still be helping him with his Google app.
But if you're considering a couple different agencies, and one of them has a lot of experience working specifically with businesses like yours, I would wait.
That very heavy makes a big difference.

I told my client to hire a different agency 😳 Here's why industry expertise beats everything #MarketingTips #BusinessAdvice #AgencyLife This source is indexed under Reputation risk / agency rebrand warning, Vendor selection / niche expertise. Main topics: Reputation risk / agency rebrand warning, Vendor selection / niche expertise.


Free SEO tools that actually help you rank! Part 4 if you've never run a full crawl of your website before, this is gonna reveal a lot. Screaming frog SEO spider crawls your website exactly like Google does, and it flags anything that could be stopping your site from ranking, like broken links, missing meta titles, duplicate content, or indexing issues. You can crawl up to 500 urls or with the free version.

Free SEO tools that actually help you rank part 4: Screaming Frog SEO Spider. Screaming Frog SEO Spider crawls your whole website like Google does, and it's free for up to 500... Screaming Frog’s free version can crawl up to 500 URLs and surface technical issues such as broken links, missing meta titles, duplicate content, and indexing problems. Main topics: Technical SEO / site crawling.

Free SEO tools that actually help you rank part 4: Screaming Frog SEO Spider. Screaming Frog SEO Spider crawls your whole website like Google does, and it's free for up to 500 URLs! The perfect tool for a free SEO audit to help you find & fix technical SEO issues. #FreeSEOTools #ScreamingFrog #SEOaudit #TechnicalSEO #SEOtips #DigitalMarketing


AI overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks. These are impressions. The blue line is SEO clicks from Google. The purple line is impressions from Google. According to hrefs, 99% of keywords that trigger AI overviews are informational and intent. Informational keywords are ones like how, what, why, when, where? People get their answers like this without clicking into a site, and this is what it looks like. On the other hand, this is a new site of mine targeting compact keywords. Compact keywords are transactional in intent. Clicks have not been hit at all, and they track impressions. When you target compact keywords, people are deliberately looking to take action. So even if the AI overview is triggered, the people still have to go to your page to get what they want. They are searching to get something, not just to get information. Then instead of seeing this, you see something that's more like this. Go after transactional keywords to avoid this. You can learn more at compactkeywords.com.

AI Overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks. These are impressions... The passage cites Ahrefs saying 99% of keywords that trigger AI Overviews are informational in intent. Main topics: AI Overviews intent.

AI Overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks. These are impressions. The blue line is SEO clicks from Google. The purple line is impressions from Google. According to Ahrefs, 99% of keywords that trigger AI Overviews are informational in intent.  Informational keywords are ones like, how, what, why, when, where. People get their answers like this without clicking into a site, and this is what it looks like. On the other hand, this is a new site of mine targeting Compact Keywords. Compact Keywords are transactional in intent. Clicks have not been hit at all. And they track impressions. When you target Compact Keywords, people are deliberately looking to take action. So even if the AI Overview is triggered, the people still have to go to your page to get what they want. They are searching to get something, not just to get information. Then instead of seeing this, you see something that's more like this. Go after transactional keywords to avoid this, you can learn more at compactkeywords.com. #seotips #seohacks #ecommerce #searchengineoptimization


Google is cracking down on websites that use mass amounts of AI generated content. Seems like Google is issuing manual actions for scaled content abuse. Confirm two websites which were issued the penalty last week same day. The sites were generating 20 to 40 pages every day. In total had 7,000 and AI generated pages. The pages were ranking on Google really well. Google gave a penalty using generative AI tools to generate many pages without adding value for users. Another person said one of my friend's websites was hit as well. This guy said I believe Google warned everyone about this a month or two ago. The mistake that everyone makes doing this is they don't scale their page generation gradually. If the velocity of page generation suddenly changes and doesn't stop, this is very suspicious to Google. It instead needs to look more like this. When generating text, use GPT 4 0. Replace all m dashes with space, normal dash space. Remove excessive buzzwords and emojis. Add images and videos specific to your content. And if you want to be extra safe, add a human reviewer into the mix. When Google sees a regular behavior, they take action. And if you want to do white hat SEO that's crazy effective at getting customers, check out compactkeywords com.

Google is cracking down on websites that use mass amounts of AI generated content. Seems like Google is issuing manual actions for scaled content abuse... Rapidly publishing large volumes of AI-generated pages without added user value can create scaled-content abuse risk. Main topics: AI content QA / value signals, Content velocity manipulation risk/avoid, Scaled AI Content Risk.

Google is cracking down on websites that use mass amounts of AI generated content. Seems like Google is issuing manual actions for scaled content abuse. Confirm two websites, which were issued the penalty last week, same day. The sites were generating 20 to 40 pages every day, in total had 7,000 AI generated pages. The pages were ranking on Google really well. Google gave a penalty. Using generative AI tools to generate many pages without adding value for users. Another person said one of my friend's websites was hit as well. This guy said, I believe Google warned everyone about this a month or two ago. The mistake that everyone makes doing this is they don't scale their page generation gradually. If the velocity of page generation suddenly changes and doesn't stop, this is very suspicious to Google.  It instead needs to look more like this.  When generating text, use GPT 4o.  Replace all em dashes with space normal dash space. Remove excessive buzzwords and emojis.  Add images and video specific to your content. And if you want to be extra safe, add a human reviewer into the mix.  When Google sees irregular behavior, they take action. And if you want to do white hat SEO that's crazy effective at getting customers, checkout compactkeywords.com. #SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing


Every services business needs to have a page like this. You create individual pages for every service that you offer. People Google these services, and your page just rank. This seems super basic, but nobody else does it. Everyone usually tries to put all their services onto a single page. But if you think like a consumer, a page that targets a single service will be trusted a lot more than a page that has any services on it. If you're looking for AI agent development, you're going to trust a company because it has an entire page dedicated to this one service. Then you have all of these services pages on a hub page that looks like this. You list this in your footer to drive SEO link juice to it. That makes all these pages rank on Google. I show how to do this strategy in depth at compactkeywords com.

Every services business needs to have a page like this. You create individual pages for every service that you offer. People Google these services and your pages rank... Focused pages for individual services can be more trusted and easier to rank than one broad page listing every service. A service hub linked from the footer can help users and crawlers reach focused service pages. Main topics: Service Hub Architecture, Service Page SEO.

Every services business needs to have a page like this. You create individual pages for every service that you offer. People Google these services and your pages rank. This seems super basic, but nobody else does it.  Everyone usually tries to put all their services onto a single page. But if you think like a consumer, a page that targets a single service will be trusted a lot more than a page that has many services on it.  If you're looking for AI agent development, you are going to trust a company because it has an entire page dedicated to this one service.  Then you have all of these services pages on a hub page. You list this in your footer to drive SEO link juice to it. That makes all the nested individual targeted pages rank on Google. I show how to do this strategy in depth at compactkeywords.com. #localseo #seohacks #seotips #digitalmarketing

Service Hub Architecture
Service Page SEO


This is what most people do. They go day to day, jumping around from different idea to different idea. When you commit to something for a long time, you see extraordinary results. Most people assume this is a gamble, but it's not. Not because when you go day to day, you start to figure things out. And after a year or two, it starts looking like this. Much less of a gamble. You're already going up. The longer you stick with something, the more it looks like this. Pick something and stick with it so your progress doesn't look like this. It instead looks like this.

This is what most people do. They go day to day, jumping around from different idea to different idea...

This is what most people do. They go day to day, jumping around from different idea to different idea. When you commit to something for a long time, you see extraordinary results. Most people assume this is a gamble, but it's not.  Because when you go day to day, you start to figure things out. And after a year or two, it starts looking like this. Much less of a gamble. You're already going up. The longer you stick with something, the more it curves up exponentially. Pick something and stick with it. #ycombinator #business #entrepreneurship #buildinpublic


Here's how to use Screaming Frog to do an SEO audit on your website. I'm gonna show you how to find the issues that will make the biggest difference to your site's rankings once you fix them. First, check all the pages you want to rank are indexable. Any that aren't should be intentional, like login pages or deleted pages. Click on Page Titles to see all your meta titles. Look on the right for any duplicates or missing meta titles to fix. Then check the list to make sure they're all optimized for your target keywords. Check the H1 tab to make sure every page has a heading 1 and that you don't have any duplicates or more than one per page. Check content to identify the word count and readability for each page. To identify broken links, click on Response Codes. Order by status to find four o fours and 3 0 ones. These are internal URLs you're linking to that don't exist on your site. Select one and click in links to find the pages on your site where you need to replace those broken URLs. Then check the external tab and do the same for external URLs if you want better rankings.

How to do an SEO audit with Screaming Frog SEO Spider. Use this SEO audit tutorial to find and fix issues holding your website's rankings back like broken links, weak meta... A Screaming Frog audit should check indexability, page titles, H1s, content metrics, internal 404s or redirects, and external link errors. Main topics: Technical SEO audit.

How to do an SEO audit with Screaming Frog SEO Spider.  Use this SEO audit tutorial to find and fix issues holding your website's rankings back like broken links, weak meta titles, duplicate H1s, and pages that aren’t even indexed by Google.   #seotutorial #seoforbeginners #seotools #searchengineoptimization #technicalseo #seoaudit #screamingfrog


I wanna talk about the three digital marketing tactics that, when done well, are insanely effective right now. Because things are changing so quickly with AI. New tactics and methods are being invented every month or two. These three tactics are definitely having a moment right now. However, I don't see how that moment is ever gonna come to an end. In fact, as AI gets better and better, I think all three of these tactics will continue to get better until they literally break the internet. At least the way we use it now. And I know that sounds hyperbolic, but just bear with me. I think once you hear me lay out the argument, you'll have to agree there's no way we can continue going on the way we've been going on once these methods take over. And to reiterate, these methods are insanely effective when they're done well. However, all three do have a steep learning curve. They're not easy to do well. The first one is cold email outreach. Now, this is nothing new, it's been going on since the dawn of the internet. But because of AI and automation tools, these emails and the follow up emails can now be personalized at scale. So generalists who are experts in email copy and AI, automation and deliverability are just printing money right now. If cold email outreach makes sense for your business, I would find an agency that does this well. The second one is Short form video using something like mini chat...

I wanna talk about the three digital marketing tactics that, when done well, are insanely effective right now.
Because things are changing so quickly with AI.
New tactics and methods are being invented every month or two.
These three tactics are definitely having a moment right now.
However, I don't see how that moment is ever gonna come to an end.
In fact, as AI gets better and better, I think all three of these tactics will continue to get better until they literally break the internet.
At least the way we use it now.
And I know that sounds hyperbolic, but just bear with me.
I think once you hear me lay out the argument, you'll have to agree there's no way we can continue going on the way we've been going on once these methods take over.
And to reiterate, these methods are insanely effective when they're done well.
However, all three do have a steep learning curve.
They're not easy to do well.
The first one is cold email outreach.
Now, this is nothing new, it's been going on since the dawn of the internet.
But because of AI and automation tools, these emails and the follow up emails can now be personalized at scale.
So generalists who are experts in email copy and AI, automation and deliverability are just printing money right now.
If cold email outreach makes sense for your business, I would find an agency that does this well.
The second one is Short form video using something like mini chat.
How this typically works is you make a video talking about some method or system that solves a common problem, and then you ask people to comment with a keyword and once they do, it automatically sends them a message to your lead magnet.
AI and automation have allowed these messages and the follow up conversations to be personalized, and the explosion of short form video has made this method very effective.
The hardest part with this method is just making compelling short form video content, but if you have someone in your company that can do that, I highly recommend it.
And the third method is Reddit.
There are now a couple dozen startups that are creating automated tools that track conversations on Reddit and notice when someone is talking about or asking questions about your product or service.
I've personally been playing around with N8N to build something like this for me now.
I think a lot of marketers are getting a little too greedy and impatient by automating the entire process.
I don't think this is a good idea right now.
However, just being able to jump into a conversation as soon as it starts, maybe have AI draft the first version of a comment and then add a real value to the conversation is very powerful.
These Reddit threads commonly rank at the top of competitive Google searches, and if you're in an industry where leads are worth $1,000 or more.
It's very easy to pick up leads by sending a few messages.
Now I know you're thinking, okay, all that sounds great, but how would this ever break the internet?
This is just some spam going out by A.
I.
The reason these methods are so effective now is because it doesn't feel like spam anymore.
Now, most of the time you can still tell it's written by A.
I, but it's getting to the point where, when done well, it still adds a lot of value.
And you might think that you can always tell when A.
I.
Is leaving a comment or sending an email, but I bet you don't.
Yes, some of them are obviously A.
I.
And that's what gives you the confidence to think, aha, I can tell that's A.
I.
I know, but think about all the times that you were sure it wasn't A.
I.
How do you know then?
Whether or not we're at that point yet, we're certainly going to be there within a few years.
We are approaching the point where personalized content written by AI.
With context is indistinguishable from human content.
So just imagine a million AI.
Powered bots monitoring and responding to posts on Reddit, talking exactly the way humans talk, keeping in mind all relevant content and actually providing real value to the conversation.
At first it'll be hard to even see the issue.
It'll just look like an increase of The rate and frequency of high quality conversations on Reddit.
But eventually, Reddit and social media.
And your inbox will be mostly AI bots talking to other AI bots trying text and services.
It's hard for me to understand what could stop this momentum.
What does this mean for the internet anyways?
That's tomorrow's problem.
Today, figure out which method works for your business and get yours.

3 marketing tactics working TOO well rn 🔥 Which one should I try first? Comment "TACTICS" for the breakdown! #Marketing #AI #DigitalMarketing AI and automation tools can personalize cold emails and follow-up emails at scale. The clip says AI and automation can personalize messages and follow-up conversations in short-form-video workflows. Main topics: AI engagement automation risk/avoid, Cold outreach / AI personalization, Reddit monitoring / lead generation, Short-form video / automated follow-up.

AI engagement automation risk/avoid
Cold outreach / AI personalization
Reddit monitoring / lead generation
Short-form video / automated follow-up


Most people think in days, if this doesn't work today, I immediately need to try something entirely different. Some people call this shiny object syndrome. But the grass is not actually always greener. When you widen your aperture, when you take a long term perspective, when you commit to figuring things out, even when they're hard, things do get better. And when you commit for decades, not days, you can create something so valuable, so extraordinary, you wouldn't have believed it back in the time when you were thinking in terms of days.

Most people think in days. “If this doesn't work today, I immediately need to try something entirely different.” Some people call this shiny object syndrome...

Most people think in days. “If this doesn't work today, I immediately need to try something entirely different.” Some people call this shiny object syndrome. But the grass is not actually always greener. When you widen your aperture, when you take a long-term perspective, when you commit to figuring things out, even when they're hard, things do get better. And when you commit for decades, not days, you can create something so valuable, so extraordinary, you wouldn't have believed it back in the time when you were thinking in terms of days. #buildinpublic #indiehackers #ycombinator #digitalmarketing


I'm seeing a lot of SEOs online who feel like they're thinking about the future of SEO because they're trying to optimize for things like AI overviews and AI mode and ChatGPT. But here's the thing. That's not the future of SEO. That's the present of SEO. If you think that's what search is gonna look like in two years, you haven't been paying attention.

SEOs think optimizing for AI is "future-thinking" but that's literally just the present 💀 What's your prediction for 2027? #SEO #DigitalMarketing #AI #SearchEngine #MarketingTips Optimizing for AI Overviews, AI Mode, and ChatGPT should be treated as current SEO work, not a future-only concern. Main topics: AI visibility timing.


Service businesses here's how to get more customers from Google. Create pages on your site for all of the services you offer. Structure your URLs like this go to Google Business profile under Add Product, add your services, then link to them with the product Landing page field. For example, this would link to a page that looks like this your page targets common services in your niche. In your page, you put the name of your service in these 5 places. A lot of people will search Google looking for services to purchase. Linking your page here gives it more engagement and priority within Google. Putting the name of your service in these 5 places makes it more likely to show up high on Google for that service. So doing these things will get you to show up high on Google for services that you offer when people are looking to purchase. For more SEO that converts, check out compactkeywords.com.

Service businesses, here's how to get more customers from Google. Create pages on your site for all of the services you offer... Service businesses can support purchase-intent searches by creating dedicated pages for each service and linking them from Google Business Profile entries. Main topics: Local Service SEO, On-page service SEO.

Service businesses, here's how to get more customers from Google.  Create pages on your site for all of the services you offer. Structure your URLs like this: /services/business-license-filing /services/corporate-retreat-planning Go to Google Business Profile. Under add product, add your services then link to them with the product landing page field. Your service pages targets common services in your niche. In your page, you put the name of your service in the: – Page title – Meta description – URL – H1 – Beginning of the first sentence A lot of people will search Google looking for services to purchase. Linking your page in Google Business Profile gives it more engagement and priority within Google. Putting the name of your service in the above five places makes it more likely to show up high on Google for that service.  So doing these things will get you to show up high on Google for services that you offer when people are looking to purchase. For more SEO that converts, check out compactkeywords.com. #localseo #seotips #seohacks #searchengineoptimization


I'm actually on vacation right now here in Orlando, Florida, and last night while we're at Disney World, it started to rain. Now, this is a big bummer for most adults, but for kids like mine, it was a delight. In fact, they didn't want to stand in line for these amazing rides anymore. They just wanted to be in the rain. And at first, this was kind of weird to me for Disneyland. Don't you wanna go on the rides? But you see, to them, being uncomfortable was actually preferable to being bored. Even though the rain was a little cold and annoying, it was far superior in their minds, standing in line, being bored. And I think more and more, this is how everyone is starting to feel. I don't know if it's because of social media or short form content or what. I'm not even judging it. The point is, whatever you're doing online, above everything else, just don't be boring.

Kids picked RAIN over Disney rides 🌧 What this taught me about content creation will surprise you #Disney #ContentTips #Parenting This source is indexed under Content quality / engagement. Main topics: Content quality / engagement.


This is still one of the best SEO tricks shared on Reddit. Adding a TLDR to pages boosts conversions by 33%. For articles, 2 to 3 sentence summary at the top giving the main points right away. For product pages, quick summary of the product's features and benefits placed right under the title. This works because searchers get faster decisions, less confusion, and better user experience. I've been doing this on my sites for the past 5 years and I can say it is indeed amazing. Your top title is here, your short TL DR looks just like this. Then you give a call to action button. I even think it boosts conversions by more than 33%. Incredible tactic, everyone should try this. Weekly SEO hacks like this shared every week at edwardslink com.

This is still one of the best SEO tricks shared on Reddit. Adding a TL;DR to pages boosts conversions by 33%... Short TL;DR summaries near the top of articles or product pages can help visitors decide faster and reduce confusion. Main topics: Conversion Optimization.

This is still one of the best SEO tricks shared on Reddit. Adding a TL;DR to pages boosts conversions by 33% . For articles, two to three sentence summary at the top, giving the main points right away. For product pages, quick summary of the product’s features and benefits placed right under the title. This works because searchers get faster decisions, less confusion, and better user experience. I've been doing this on my sites for the past five years, and I can say it is indeed amazing. Your top title is here, your short TL;DR looks just like this, then you give a call to action button. I even think it boosts conversions by more than 33%. Incredible tactic, everyone should try this.  Weekly SEO hacks like this shared every week at edwardslink.com.  #searchengineoptimization #seohacks #seotips #digitalmarketing


The Google API leak was one year ago. Here's three of the biggest things that were revealed. Google uses Chrome data to track clicks and search results. Make sure you have page titles people want to click. If you don't get clicks, you lose rank. Add a benefit to your page titles like this to make sure people click. Google monitors if you're clicking into a result and then bouncing back. The solution to this is give people what they're looking for before they even have to start scrolling at a call to action button or a 2 to 3 sentence. TLDR Google ignores backlinks from pages that don't get engagement. This. This is why real marketing is better than generic link building. Put your site in places where people will see these backlinks will mean the most. Get SEO that converts at compactkeywords com.

The Google API leak was one year ago. Here's three of the biggest things that were revealed. Google uses Chrome data to track clicks in search results... This source is indexed under CTR / page titles, Engagement / pogo-sticking, Link quality. Main topics: CTR / page titles, Engagement / pogo-sticking, Link quality.

The Google API leak was one year ago. Here's three of the biggest things that were revealed. Google uses Chrome data to track clicks in search results. Make sure you have page titles people want to click. If you don't get clicks, you lose rank. Add a benefit to your page titles to make sure people click. Google monitors if you're clicking into a result and then bouncing back - pogosticking in SEO. The solution to this is give people what they're looking for before they even have to start scrolling.  Add a call to action button or a two to three sentence TLDR. Google ignores backlinks from pages that don't get engagement. This is why real marketing is better than generic link building. Put your site in places where people will see. These backlinks mean the most. & get SEO that converts at compactkeywords.com. #googleleak #searchengineoptimization #seohacks #seotips

CTR / page titles
Engagement / pogo-sticking
Link quality


Right now the entire SEO community is talking about what it takes to rank in AI like ChatGPT or Google's AI mode. And one common sentiment that I see keep coming up is that ranking in AI is exactly the same as ranking in Google Search. Because of course, these large language models use search engines to determine recommendations. So for example, ChatGPT will run a search using Bing when you ask it to provide recommendations on businesses. Of course, Gemini will use Google. Therefore, the rationale is that you should just do the same things you're doing to rank in those algorithms, because these large language models the exact same ranking. Now that's partially true, and everything you're doing that helps with SEO will also help you show up in these large language models. However, it also misses two very important distinctions. Is that not all output from large language models comes from search. These AI's are pre trained on all the content on the internet and therefore have a very deep understanding of big brands and already an understanding of very small brands. Try asking one of the smaller flash models about your brand without running a search and you might be surprised how much it know. And two is that even when these large language models do run a search, they search much differently than humans do. For example, I'm in Orlando, Florida right now. Me and my wife were standing in line at Disneyland and I asked ChatGPT what are some good games that my wife and I might be able to play on our phone while we're standing in line here at Disneyland?...

Right now the entire SEO community is talking about what it takes to rank in AI like ChatGPT or Google's AI mode.
And one common sentiment that I see keep coming up is that ranking in AI is exactly the same as ranking in Google Search.
Because of course, these large language models use search engines to determine recommendations.
So for example, ChatGPT will run a search using Bing when you ask it to provide recommendations on businesses.
Of course, Gemini will use Google.
Therefore, the rationale is that you should just do the same things you're doing to rank in those algorithms, because these large language models the exact same ranking.
Now that's partially true, and everything you're doing that helps with SEO will also help you show up in these large language models.
However, it also misses two very important distinctions.
Is that not all output from large language models comes from search.
These AI's are pre trained on all the content on the internet and therefore have a very deep understanding of big brands and already an understanding of very small brands.
Try asking one of the smaller flash models about your brand without running a search and you might be surprised how much it know.
And two is that even when these large language models do run a search, they search much differently than humans do.
For example, I'm in Orlando, Florida right now.
Me and my wife were standing in line at Disneyland and I asked ChatGPT what are some good games that my wife and I might be able to play on our phone while we're standing in line here at Disneyland?
And it, of course, ran a Bing search.
But the search query was games for two players on mobile device while standing in line.
No human would ever search that way because they understand that it's very unlikely there's an article with that title.
These large language models search that way all the time.
It's also easier than ever to create high quality content at scale.
So that's one way SEO is changing, is it's suddenly worth it to make content addressing these hyper specific queries.
And regarding the first point on brand recognition, it's now more important than ever that your brand is mentioned on the publications that AI.
Is crawling.
And unlike traditional SEO, it's much less important that it actually has a link to your website.
A mention alone is enough.
And these LLs are way less picky than traditional search engines.
I constantly see them citing obscure blogs and even spamy press releases distributed by the company themselves.
So while we still don't know what the best practices would be, that's where my bed is right now.
And that's what I've been experimenting with.
Just creating a lot of hyper specific content and splattering the brand name along with the terms they're trying to be relevant for across the internet.

AI searches way differently than humans do 🤖 This changes everything about ranking online #AIOptimization #SEO #Marketing AI visibility overlaps with SEO because ChatGPT and Gemini may use search, but not every LLM answer is search-derived. LLMs search with longer, more specific phrasing than humans, making hyper-specific customer-question content worth testing. Main topics: AI search / retrieval behavior, Brand mentions / AI visibility, Hyper-specific AI queries, Risk / low-quality distribution.

AI search / retrieval behavior
Brand mentions / AI visibility
Hyper-specific AI queries
Risk / low-quality distribution


This is crazy. Google prefers sites on dedicated hosting versus shared hosting. These identical sites went after the same keyword. This is what happened. The green ones are dedicated hosting, the yellow is shared hosting. The dedicated hosting site dominated the shared hosting site. This is because you could share an IP address with spammy sites like these. If that happens, all the sites on the same IP address lose rank. Google won't even notify you and you won't know why. You can use this tool to check your IP address and this tool to see what other sites you share an IP address with. More SEO tips at compactkeywords com.

The Shared Hosting Experiment, proving the Bad Neighborhood Effect in SEO. Google prefers sites on dedicated hosting versus shared hosting... The creator says identical sites on dedicated hosting outperformed shared hosting, possibly because shared IP neighbors can affect rankings. Main topics: Technical SEO / hosting.

The Shared Hosting Experiment, proving the Bad Neighborhood Effect in SEO. Google prefers sites on dedicated hosting versus shared hosting. Two identical sites went after the same keyword. The dedicated hosting site dominated the shared hosting site.  This is because you could share an IP address with spammy sites that have Google penalties.  If that happens, all the sites on the same IP address lose rank. Google won't even notify you and you won't know why your SEO is tanking. You can use dnschecker . org to check your IP address. And viewdns . info /reverseip/ to see what other sites you share an IP address with.  More SEO tips at compactkeywords . com.  #seohacks #searchengineoptimization #seotips #buildinpublic


Hope I don't get in trouble for sharing this. This is how lots of SEOs are hijacking Reddit. For their clients or for themselves? First they find a relevant subreddit, then they post a question using this format what's the best software as a service or agency or company for doing XYZ? They post a question saying what is the best for doing this? The thing is very specific. They might buy upvotes to the post and they might not have to. Typically they'll get lots of answers. Two to three days later they edit the original post and they put a link into whatever they want to promote. This Reddit post shows up on Google and people go and click on the link. Reddit is getting so highly prioritized in the search results, and even with generative AI like ChatGPT, lots of people see the link that was inserted into the post. Sometimes they don't even put in a link, they just change the answer to recommend themselves or their client. This is how much Reddit is being increased in Google's organic results. People are doing this a ton right now. So if you're on Reddit you might see fresh content and two to three days later it's gonna be changed.

I hope I don't get in trouble for sharing this, but here's how a lot of SEOs are hijacking Reddit for their clients - or for themselves. First, they find a relevant subreddit... This source is indexed under Risk / Reddit manipulation. Main topics: Risk / Reddit manipulation.

I hope I don't get in trouble for sharing this, but here's how a lot of SEOs are hijacking Reddit for their clients - or for themselves. First, they find a relevant subreddit. Then, they post a question using a format like: "What's the best software-as-a-service, agency, or company for doing X, Y, or Z?" Basically, something like "What's the best tool for [insert specific task]?" The question is usually very specific. They might buy upvotes for the post, though sometimes they don’t even need to. Typically, the post gets lots of answers. Then, two or three days later, they go back and edit the original post, inserting a link to whatever they’re trying to promote. That Reddit post starts showing up on Google, and people click the link. Reddit is currently being heavily prioritized in search results - and even in generative AI outputs like ChatGPT - so that link gets a lot of visibility. Sometimes, they don’t even add a link. They just change the original post to recommend their product or their client’s service. This is happening a lot right now. So if you're browsing Reddit and see a new post, be aware - it might look totally different in a couple of days. #seotips #seohacks #searchengineoptimization #blackhatseo