People are asking ChatGPT about you. People are hearing about your brand or your business and they're going to ChatGPT to learn more. Historically, people have done this on Google, and they still do. But more and more they're going to ChatGPT, and nine times out of 10, they're just gonna believe whatever ChatGPT says about you. Good news is right now it's incredibly easy to influence what ChatGPT says when people ask about you. So I wanna go over the four easiest ways. The easiest and most effective way is gonna be content on your own website. Make sure you have an about page with everything you would want ChatGPT to say about you. Make sure you have an FAQs page. ChatGPT loves FAQ. Pages. And maybe most effectively, create a page called brand reviews or brand is your company name. Fill that page with a bunch of the best reviews people have written about your company. It's typically very easy to rank for your own brand name plus the word reviews on Google. And that's typically one of the first things ChatGPT will search for. Second one is a tip that comes from Joy Hawkins of Sterling Sky. She says to do an AMA on Reddit. So this is where you go to the main subreddit of your industry, talk to the moderators of that subreddit, and just ask if you can do an AMA or an ask me anything And as long as they're okay with it, you just make a post introducing yourself and why you're an expert in that industry, and then you devote a day to answering any questions people have...

People are asking ChatGPT about you.

People are hearing about your brand or your business and they're going to ChatGPT to learn more. Historically, people have done this on Google, and they still do.

But more and more they're going to ChatGPT, and nine times out of 10, they're just gonna believe whatever ChatGPT says about you. Good news is right now it's incredibly easy to influence what ChatGPT says when people ask about you.

So I wanna go over the four easiest ways.

The easiest and most effective way is gonna be content on your own website. Make sure you have an about page with everything you would want ChatGPT to say about you. Make sure you have an FAQs page.

ChatGPT loves FAQ. Pages.

And maybe most effectively, create a page called brand reviews or brand is your company name. Fill that page with a bunch of the best reviews people have written about your company.

It's typically very easy to rank for your own brand name plus the word reviews on Google.

And that's typically one of the first things ChatGPT will search for.

Second one is a tip that comes from Joy Hawkins of Sterling Sky. She says to do an AMA on Reddit.

So this is where you go to the main subreddit of your industry, talk to the moderators of that subreddit, and just ask if you can do an AMA or an ask me anything And as long as they're okay with it, you just make a post introducing yourself and why you're an expert in that industry, and then you devote a day to answering any questions people have. Make sure your brand name is in the title of the post, and as long as the subreddit gets some attention, it'll easily rank for your own brand name.

Google's AI especially loves Reddit.

ChatGPT used to love Reddit.

I wouldn't be surprised if it came back around.

The third method is to put out a press release. Press releases typically don't rank well for competitive terms, but for branded terms they can be very effective.

ChatGPT especially loves press releases. Just like the content on your website or the content you post to Reddit.

It doesn't care that you wrote the content, it'll just repeat it back verbatim.

And the last method is social media. Make content and post it to all the platforms.

The most commonly cited platforms are LinkedIn, Medium, and YouTube.

But if you're putting in the work to make the content, you might as well post it everywhere.

People are Googling you on ChatGPT rn 👀 Here's how to control what it says about you (before it's too late) #ChatGPT #PersonalBranding #DigitalMarketing #SEO An about page, FAQ page, and branded reviews page can influence what ChatGPT says about a business, especially if the reviews page ranks for brand + reviews. A transparent Reddit AMA with the brand name in the title may rank for branded searches and influence AI answers when it is genuinely relevant. Press releases may be more plausible for branded terms than competitive terms and may be repeated by ChatGPT when surfaced...

Branded AI answers
Owned branded review pages
Press releases for branded terms
Reddit AMA for branded visibility


The Legacy Builder program does not teach you digital marketing. If you go on TikTok in South Africa, it's very hard to miss hundreds and hundreds of South Africans promoting this thing called the Legacy Builder program. What people tell you in these videos, and they're very persuasive, they say that you can almost quit your current job. You can earn a side hustle. You only have to work two hours a day and you can earn dollars. Number one, when people start giving you these promises, you have to be very skeptical about it. The second thing is this course, all it does, it shows you how to resell the course. In other words, you pay money, you get the master resell rights, and then you can sell it further to someone else. It doesn't teach you digital marketing in terms of the sense that you can get a job with the digital marketing. It just doesn't. Take a look at the course outline below over there. It doesn't say anything about teaching you SEO. It doesn't teach you anything about Google Ads. It doesn't teach you much about social media at all. Again, all it's showing you is how to resell the course. I've spoken to a lot of people and they've bought this course thinking, wow, they're gonna learn digital marketing and get a job with it. This course is definitely not going to give you anything. It's going to help you get a job. With it. So please just be very careful about the Legacy Builder program. It's not teaching you digital marketing. It's definitely not going to give you a career in digital marketing...

The Legacy Builder program does not teach you digital marketing. If you go on TikTok in South Africa, it's very hard to miss hundreds and hundreds of South Africans promoting this thing called the Legacy Builder program. What people tell you in these videos, and they're very persuasive, they say that you can almost quit your current job. You can earn a side hustle.

You only have to work two hours a day and you can earn dollars. Number one, when people start giving you these promises, you have to be very skeptical about it. The second thing is this course, all it does, it shows you how to resell the course. In other words, you pay money, you get the master resell rights, and then you can sell it further to someone else.

It doesn't teach you digital marketing in terms of the sense that you can get a job with the digital marketing. It just doesn't. Take a look at the course outline below over there. It doesn't say anything about teaching you SEO.

It doesn't teach you anything about Google Ads. It doesn't teach you much about social media at all. Again, all it's showing you is how to resell the course. I've spoken to a lot of people and they've bought this course thinking, wow, they're gonna learn digital marketing and get a job with it.

This course is definitely not going to give you anything. It's going to help you get a job. With it. So please just be very careful about the Legacy Builder program.

It's not teaching you digital marketing. It's definitely not going to give you a career in digital marketing. All it's doing is giving you a way to resell the program to other gullible people.

The Legacy Builders Program does not teach you digital marketing  The...


So in Google Business Profile, somebody sending you a message to say that you will continue to get these fake one-star reviews unless you pay some money or do something. So we're talking about extortion scams. So this is being flagged by lots of different people, but I am reading up on it now on the Search Engine Roundtable website. And they very helpfully link through to a new form on the Google Business Profile Community Forum Hub place. So there is a page that explains what you need to do, what evidence you're going to need to provide. So if you are a business that has been very sadly and horribly affected by this, and I'm seeing quite a few in the forum, you go ahead, read this page, make sure you've got all of the evidence, and then you go to the merchant extortion report form, fill it in. And then, you know, these are all going to be, I imagine, at this point, manually reviewed by someone on the team. So I hope that's not happening to you. But if it is, then support is there in the form that there is this new form. So go ahead and fill that in. And I hope it gets sorted. Yeah, this is such an annoying thing. It's like, they're putting these like, you'll get a flood of these one star reviews. And then they'll be like, yeah, contact us if you want to remove these. And I guess they're like, people are paying? You're like, oh, man, okay, I guess it got to pay the ransom.

🚨 Review extortion is real: scammers leave 1-star reviews, then deman...


YouTube is the most click site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles is your brand name legit? Your brand name review is your brand name a scam? Your testimonials show and answer these questions that possible customers might have. If you don't have video testimonials, transcribe the speech into English.

YouTube is the most clicked site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles... This source is indexed under YouTube testimonial SEO. Main topics: YouTube testimonial SEO.

YouTube is the most clicked site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles... “Is your brand name legit?” “Your brand name review.” “Is your brand name a scam?” Your testimonials show and answer these questions that possible customers might have. If you don't have video testimonials, read written testimonials in an engaging way. “Your brand worth buying?” “Your brand alternative?” You can even share alternatives to your brand, compare them to your brand, and at least you control the narrative. Learn SEO that gets customers at compactkeywords.com #seotips #generativeengineoptimization #searchengineoptimization #ecommerce


It's funny how all these old SEO factors starting to matter again I have a few other videos talking about how press releases are again very effective I wanna talk about another one today nap consistency nap stands for name, address and phone number in the early days of SEO it was very important that your name, and phone number were exactly the same in every business directory otherwise Google wouldn't be able to tell it was the same business also back then business directories were important for ranking even if people never used the directories. Well recently I was watching Darren Shaw's White Spark Local Update podcast which I highly recommend and he pointed out the nap consistency once again matters in ChatGPT but for slightly different reasons the thing is when you use ChatGPT to get information about a business it's very hard to predict where that information is gonna come from and it's not uncommon for ChatGPT to pull important information like your name, address and phone number from some obscure directory so that information is inconsistent your potential customers could be getting sent to the wrong address. However, in that episode of Darren's podcast he pointed out how easy it is to find and fix these inconsistencies you see unlike a traditional SEO where you would have to have some tool that found all these inconsistencies and ChatGPT you Can just ask it. He recommends you start by asking what are all the addresses or what are all the phone numbers you can find for this business? It comes back with any old or incorrect addresses or phone numbers...

It's funny how all these old SEO factors starting to matter again I have a few other videos talking about how press releases are again very effective I wanna talk about another one today nap consistency nap stands for name, address and phone number in the early days of SEO it was very important that your name, and phone number were exactly the same in every business directory otherwise Google wouldn't be able to tell it was the same business also back then business directories were important for ranking even if people never used the directories.

Well recently I was watching Darren Shaw's White Spark Local Update podcast which I highly recommend and he pointed out the nap consistency once again matters in ChatGPT but for slightly different reasons the thing is when you use ChatGPT to get information about a business it's very hard to predict where that information is gonna come from and it's not uncommon for ChatGPT to pull important information like your name, address and phone number from some obscure directory so that information is inconsistent your potential customers could be getting sent to the wrong address.

However, in that episode of Darren's podcast he pointed out how easy it is to find and fix these inconsistencies you see unlike a traditional SEO where you would have to have some tool that found all these inconsistencies and ChatGPT you Can just ask it. He recommends you start by asking what are all the addresses or what are all the phone numbers you can find for this business?

It comes back with any old or incorrect addresses or phone numbers.

You can ask where did you find that address or phone number and ChatGPT should be able to tell you.

If not, just go to Google, search the incorrect address or phone number with your business name. Often Google's more reliable for this kind of thing. We've already incorporated this into our onboarding process for new clients.

So big thanks to Darren. Go check out his podcast. Tell him t J sent you.

Old SEO tactics are back and NAP consistency matters again bc of ChatGPT 😅 Ask it for all your business addresses - if something's wrong, ask where it found it... Name-address-phone consistency matters again because ChatGPT may pull business details from obscure directories and show wrong contact/location information. Incorrect NAP details found by ChatGPT can be traced by asking where it found them or searching Google for the wrong value plus the business name. Main topics: Local data cleanup workflow, NAP consistency for AI.

Old SEO tactics are back and NAP consistency matters again bc of ChatGPT 😅 Ask it for all your business addresses - if something's wrong, ask where it found it. Game changer for local businesses #SEO #ChatGPT #LocalBusiness #MarketingTips #BusinessOwner

Local data cleanup workflow
NAP consistency for AI


You do not need and you do not want comments on your WordPress website. There are a number of reasons why. No. 1, spam issues. No. 2, security issues. Next issue over there is SEO problems. If Google starts seeing some of these spammy links, they can start flagging your website and No. 4, performance issues. The first thing that you have to do is go into your plug in section on your word press websites, then search for comments. You're gonna see that first one that comes up. There's called disable comments. The developer is called WP Developer. The first thing that you have to do is just delete all the current comments. Then the next that you can do is turn off comments all together. Give it a few seconds, refresh it and you're gonna see like in this website, all the comments will be deleted and you're not gonna get comments further on. Keep on following us for more free tips.

How to Delete and Disable WordPress Comments If your website doesn’t ...


there is an insane global AWS outage AWS being down for 3 hours and more than half of the internet shutting off is today's reminder that every app is an AWS wrapper the AWS outage is one of the largest in history all these major apps and services are down and more at&t ring Delta Zillow half the internet goes down businesses losing millions per hour your smart home becomes dumb Netflix stops work do this take a breath and work on the other things that you have been putting off

The AWS outage is one of the largest in history #aws #news #technews #digitalmarketing


This is how you schedule a search term report inside of Google Ads. As you know by now, and I've made so many videos about it, the most important thing inside your Google Ads is looking at your search term report. The reason why the search term report is so important is that you only want to pay for clicks that are coming at your website where people are looking for what you have to offer in your Google Ads account. Go to insights and reports, then go to the search term reports on the right hand side on that download button, scroll down and it's gonna say schedule a report. You can schedule the report how often you wanted to come. You can say daily, weekly, etc. You can also say the format that you want that report. Whoever uses Google Ads, you have to be on that search term report as often as you can. Once you start doing it more and more often, it becomes quick and becomes simple. But don't skip out on this at all. It is the most important thing inside your Google Ads.

Schedule Search Term Reports in Google Ads Search term reports are on...


Accidental Geo blocking is a scarily common problem with websites. As in you accidentally have your site blocked in certain locations. This is NBC New York. Com, blocked in Finland, in Germany, in Italy. Italy, in Norway. Was it intentional? Maybe not. It's available in Japan, in Mexico, in New Zealand, but not in Italy, not in Germany. Doesn't make sense. Accidental geoblocking is so common. Sites or even web apps accidentally leave so much traffic on the table. You can check yours for free at Geoblock. Net. If you, if yours is blocked, the most common reasons are CDN settings, security plugins, 3rd party scripts, accidental compliance filters and server configuration. Fix this before doing aggressive SEO and learn how to do aggressive SEO that gets paying customers at compactkeywords.com.

Accidental geoblocking is a scarily common problem with websites. As in you accidentally have your site blocked in certain locations... Accidental geoblocking can block website traffic from specific countries because of CDN, plugin, script, compliance, or server settings. Main topics: Accidental geoblocking.

Accidental geoblocking is a scarily common problem with websites.  As in you accidentally have your site blocked in certain locations.   Today we’re looking at NBC New York - blocked in Finland, in Germany,  in Italy,  in Norway. Was it intentional? Maybe not. It's available in Japan, in Mexico, in New Zealand… but not in Italy,  not in Germany. Doesn't make sense.  Accidental geoblocking is so common. Sites, or even web apps accidentally leave so much traffic on the table.  You can check yours for free at geoblock.net  If yours is blocked, the most common reasons are CDN settings, security plugins, third party scripts, accidental compliance filters, and server configuration.  Fix accidental geoblocking before doing aggressive SEO.  And learn how to do aggressive SEO that gets paying customers at  compactkeywords.com #searchengineoptimization #digitalmarketing #technicalseo #seotips


Three ways of reframing your price 12 a year becomes three dollars and forty five cents a day. 7:00 20 for the team becomes $5 per employee. $12 a week becomes three lattes a week. Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of pain. Leaving dollar signs off signage can persuade more people to buy, as it reduces association with losing money. Abbreviated numbers appear you're smaller. Numbers in red feel like a bargain. By the way, the opposite for these things is true. If you want your numbers to appear larger, don't shorten them. Use the long version. And keep in mind that high prices makes us believe it's higher quality.

Pricing tricks to reframe your price and get more sales: $1,200 a year becomes $3.45 a day. $720 for the team becomes $5 per employee. $12 a week becomes three lattes a week...

Pricing tricks to reframe your price and get more sales: $1,200 a year becomes $3.45 a day. $720 for the team becomes $5 per employee. $12 a week becomes three lattes a week.  Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of paying. Leaving dollar signs off signage can persuade more people to buy as it reduces association with losing money. Abbreviated numbers appear smaller.  Numbers in red feel like a bargain.  By the way, the opposite for these things is true.  If you want your numbers to appear larger, don't shorten them. Use the long version. And keep in mind that high prices make us believe something is higher quality. #entrepreneurship #sales #digitalmarketing #business


Turns out ChatGPT loves fresh content. ChatGPT is way more likely to cite content that has been published in the last three months, six months, or at least this year. Now, of course, Google also loves fresh content, but ChatGPT really loves it. So if you want to be cited by large language models, you need to have a fresh content, or at least content that ChatGPT thinks is fresh. So here's three things you can do to keep your content fresh without rewriting all of it. Now, your first thought might be why don't I just change the publish date every day? But as any SEO can tell you, Google has already caught on to this. Merely changing the publish date isn't enough. You do have to update the content, but you actually don't have to update it that much. But I'll get back to that. My first tip is to include the year in the title of any post where it makes sense. And this isn't just effective for ranking, people also prefer articles that were written this year. You see this on YouTube videos a lot. It's because it's effective. My second tip at the end of each year, do a site search for the current year. So at the end of 2025, you're gonna go to Google, type site colon your domain name 2025. This will pull up every page on your website with 2025 in the content. Now, while it's tempting to just update That to 2026 and call it a day. That's not quite enough. You're gonna need to change the content at least a little bit. Find a way to either add a new paragraph or change a few sentences with some updated information...

Turns out ChatGPT loves fresh content.

ChatGPT is way more likely to cite content that has been published in the last three months, six months, or at least this year.

Now, of course, Google also loves fresh content, but ChatGPT really loves it.

So if you want to be cited by large language models, you need to have a fresh content, or at least content that ChatGPT thinks is fresh.

So here's three things you can do to keep your content fresh without rewriting all of it.

Now, your first thought might be why don't I just change the publish date every day?

But as any SEO can tell you, Google has already caught on to this. Merely changing the publish date isn't enough.

You do have to update the content, but you actually don't have to update it that much.

But I'll get back to that. My first tip is to include the year in the title of any post where it makes sense.

And this isn't just effective for ranking, people also prefer articles that were written this year.

You see this on YouTube videos a lot.

It's because it's effective. My second tip at the end of each year, do a site search for the current year.

So at the end of 2025, you're gonna go to Google, type site colon your domain name 2025.

This will pull up every page on your website with 2025 in the content.

Now, while it's tempting to just update That to 2026 and call it a day.

That's not quite enough.

You're gonna need to change the content at least a little bit. Find a way to either add a new paragraph or change a few sentences with some updated information.

And my third tip for any really important articles, include a section at the top with up to date information, and then update that section every month, every three months, whatever makes sense.

And of course, don't forget to update the published date.

ChatGPT is WAY more likely to cite content from this year. Here's how to fake freshness without rewriting everything 👀 #ChatGPT #ContentMarketing #SEO #AISearch ChatGPT/LLMs are claimed to be more likely to cite content published or updated recently, especially within the last three to six months or current year. Important articles can include a top section for current information that is updated monthly or quarterly. Main topics: Annual content refresh, Content freshness for AI visibility, Freshness modules.

Annual content refresh
Content freshness for AI visibility
Freshness modules


What should never be automated in SEO? The No. 1 answer might surprise you. Lots of people are obsessed with aggressive amounts of AI writing because they get results like this. The No. 1 thing that should not be automated said by pretty much every commenter, s C. O. Writing. At first I thought the new version of ChatGPT was quite good until I actually tried working with it and realized L m simply cannot think. It has no idea of the logical flow of things or what makes anything good. This graph looks cool until I show you the rest of it. Here's what happened. This company was putting out mass amounts of AI generated articles. Google pushed a new update, but Bam, do not automate. Helpful, straight to the point writing really baffles me. How many sites make the user read paragraphs for a few points? Within the first few lines, they should already have the answer. This person put up a whole post how adding TLDR boosted my conversions by 33%. For articles, I added a short 2 to 3 sentence summary at the top giving the main points right away. For product pages, I wrote a quick summary of the products features and benefits. Place right under the title, Never Automate the content. To learn how to do SEO that actually gets paying customers, go to CompactKeywords.com.

What should never be automated in SEO? The number one answer might surprise you. A lot of people are obsessed with using aggressive amounts of AI writing because it gets great... Mass AI-generated SEO content can be vulnerable to Google updates, deindexing, and quality failures. Short TLDR summaries near the top of pages are presented as a way to answer users faster and improve conversions. Main topics: AI content risk, Content summaries.

What should never be automated in SEO? The number one answer might surprise you. A lot of people are obsessed with using aggressive amounts of AI writing because it gets great initial results. But the number one thing that should not be automated, according to nearly everyone in the SEO community… SEO writing. One SEO summed it up perfectly: “At first, I thought the new version of ChatGPT was quite good until I actually tried working with it and realized LLMs simply cannot think. They don’t understand logical flow or what makes content genuinely good.” There was even a company that pumped out tons of AI-generated articles. Everything looked fine… until Google rolled out a new update. Their traffic completely tanked. Another SEO: “Don’t automate helpful, straight-to-the-point writing. It’s surprising how many sites make users read paragraphs just to get a few key points. Within the first few lines, the reader should already have the answer. One marketer shared how simply adding a TL;DR boosted conversions by 33%. For articles, they added a short two-to-three sentence summary at the top with the main points. For product pages, they wrote a quick summary of the product’s features and benefits right under the title. Never automate the content. If you want to learn how to do SEO that actually gets paying customers, go to compactkeywords.com #searchengineoptimization #performancemarketing #digitalmarketing #seotips


Here's a great free Chrome plugin that I found called colourzilla. What colourzilla is is that it's a free colour picker. The way that it works is on any website or any image that I'm on, all I have to do is go into the plugin and start using it and it's gonna give me that Htm L code of the colour that I need. I can go into any platform. I'm just gonna show you, for example, in Canva, I use that colour that's been selected, paste it in and bang, check at that. It's 100% free to use. Go check it out yourself. It really is great.

ColorZilla is The Best Chrome Plugin for Picking Colours ColorZilla i...


Lots of people are making fun of this San Francisco woman, but it's actually a really inspiring story. Yes, she charges $30,000 to name your baby. This is her website, a global name consultancy specializing in bespoke naming services that combine creativity, branding expertise and cultural insights to craft meaningful names that reflect your child's unique identity and legacy. 1. She started this as a hobby during one of her toughest life periods. 2. She was originally charging 100 dollars at an exclusive VC dinner. A friend told her to tell the VC she charges 15 hundred dollars. The vcs didn't blink. Her prices kept rising. 3, she gets a lot of clients from content that makes fun of her. Now she has a portfolio of over 500 children named. So pursue your hobbies. Don't be afraid to be made fun of and seriously, charge more.

Lots of people are making fun of this San Francisco woman, @What's in a Baby Name, but it's actually a really inspiring story. Yes, she charges $30,000 to name your baby...

Lots of people are making fun of this San Francisco woman, @What's in a Baby Name, but it's actually a really inspiring story. Yes, she charges $30,000 to name your baby. This is her website. “A global name consultancy specializing in bespoke naming services that combine creativity, branding expertise, and cultural insights to craft meaningful names that reflect your child's unique identity and legacy.” One, she started this as a hobby during one of her toughest life periods. Two, she was originally charging $100. At an exclusive VC dinner, a friend told her to tell the VCs she charges $1,500. The VCs didn't blink. Her prices kept rising. Three, she gets a lot of clients from content that makes fun of her. Now, she has a portfolio of over 500 children named. So pursue your hobbies, don't be afraid to be made fun of, and seriously charge more. #entrepreneurship #motivation #business #buildinpublic


Could the best way to rank in Google actually be to ignore Google? That's what the renowned SEO Marie Hayes said in her most recent newsletter. And I actually think she might be onto something. I've been subscribed to Marie's newsletter for five or 10 years now. What is time? And I'm fortunate enough to call Marie a friend these days. I highly recommend her newsletter overall, but this most recent one really spoke to me. I just want to kind of go through it. Marie posits that we can simplify the way that Google ranks websites into four steps. Although it's actually three steps, the fourth one is more of a continuation. First, Google gathers an initial set of results based on traditional ranking factors. Then Google uses a set of AI systems to rank that set of results by which results will best satisfy the user. And then finally, Google uses a series of signals, like user behaviour, to determine how accurately they predicted which results would best satisfy the user. Step 4 is just that over time, these systems will get better and better at predicting which results will satisfy the user by continuously comparing those predictions to the signals they're getting from users themselves. As Marie states, this is a simplification. It's much more nuanced than this in reality, but her framing more or less matches my intuition. Marie then points out that most SEOs are still focused on that first step, traditional ranking factors. Historically, That has been the most important step. Initially, it was the only step...

Could the best way to rank in Google actually be to ignore Google? That's what the renowned SEO Marie Hayes said in her most recent newsletter. And I actually think she might be onto something. I've been subscribed to Marie's newsletter for five or 10 years now. What is time? And I'm fortunate enough to call Marie a friend these days. I highly recommend her newsletter overall, but this most recent one really spoke to me. I just want to kind of go through it. Marie posits that we can simplify the way that Google ranks websites into four steps. Although it's actually three steps, the fourth one is more of a continuation. First, Google gathers an initial set of results based on traditional ranking factors. Then Google uses a set of AI systems to rank that set of results by which results will best satisfy the user. And then finally, Google uses a series of signals, like user behaviour, to determine how accurately they predicted which results would best satisfy the user. Step 4 is just that over time, these systems will get better and better at predicting which results will satisfy the user by continuously comparing those predictions to the signals they're getting from users themselves. As Marie states, this is a simplification. It's much more nuanced than this in reality, but her framing more or less matches my intuition. Marie then points out that most SEOs are still focused on that first step, traditional ranking factors. Historically, That has been the most important step. Initially, it was the only step. But we've known for a while now that Google's been trying to get away from factors like backlinks and keywords and just deliver results that actually meet the user's search intent. The cheaper, faster, smarter these AI Models get, better Google's able to do that. And it's important to note that the AI Models Google is using to rank websites are not large language models. At least not yet. We're talking about smaller, specialized models like BERT and Nav Boost and glue. These models are still far from perfect at evaluating which sites are gonna satisfy your search intent. They are getting better very quickly. Now, for the time being, traditional search factors are definitely still important, and that's largely because it's the cheapest way for Google to get that initial set of results. But I do agree that they're only going to become less important. And while Google is focused on results that satisfy the search intent, they're still pretty terrible at evaluating quality. Partly because the AI isn't smart enough, and partly because it would just be too expensive. But what I think pretty much any SEO would agree with is that it's much easier to rank if you're a well known, established brand. Marie Hayes calls this out in her newsletter. She recommends everyone review Google's Quality Raters guidelines. If you're not familiar, Google employs something like 16,000 quality raters, which are contractors that are given a set of guidelines by which to evaluate search results. They are then presented with a set of results for a given query and are tasked with evaluating how closely those results match the guidelines they've been given. This is how Google evaluates whether or not an algorithm update is moving things in the right direction. These guidelines don't exactly tell us how Google ranks websites, but they do tell us how they want to rank websites, what factors they want to matter. And what Marie points out is that over and over again in these guidelines, Google emphasizes the value in being known as the go to source in your industry. Now, how exactly Google determines that you're known as the go to source in your industry is still a mystery. And the more it's turned over to AI, the more it might even be a mystery to the engineers at Google. But I think Marie's point is that we should stop trying to solve the mystery. Better these AI systems get, the harder it's going to be to figure out exactly how they work. Instead, we should just give into the idea that Google's gonna get better and better at ranking websites the way they intend to rank them. Instead of being focused on how to make Google think you're known as a go to source in the industry, you should be focused on becoming the go to source in your industry. And if your brand is too small to be the go to source in your industry, pick a subset of your industry that you could dominate, and then put your effort into creating content and tools and resources that are truly helpful to your audience. And I think all of this is directionally correct, but it's not a new trend. It's a trend that's been going on for at least a decade now. It's just accelerating now. And I think it's important to reiterate that we haven't arrived in this future yet. Traditional SEO is still very effective, but what this episode of Marie's newsletter did for me would just remind me that we need to be focused not just on where Google is now, but where Google is heading.

SEO is changing fast — and the best strategy might sound crazy: stop optimizing for Google. 😳 Focus on being the best resource for your audience, and Google will catch up... Traditional SEO remains effective, but the creator expects it to become less important as ranking systems better predict user satisfaction. Main topics: Brand authority, Google ranking direction, Traditional SEO transition.

SEO is changing fast — and the best strategy might sound crazy: stop optimizing for Google. 😳 Focus on being the best resource for your audience, and Google will catch up. #SEO #GoogleUpdate #SearchEngineOptimization #BrandBuilding

Brand authority
Google ranking direction
Traditional SEO transition


Here's a small technique that I use to see if a person is using Yoast, they have e commerce and they have not optimised their Yoast properly, which probably means they haven't done their s E. O. It's very simple. All I have to do is look in the page title and do the product category if it still says archive. Now this is the reason why if you look under Yoast and settings, under everything relating to categories, the standard that Yoast puts in is archives in the title for whatever the reason is, this is the way that Yoast do it. But most people that optimise with Yoast have no idea what they're doing so they leave this archive in. Take a look how quickly and easy it is to see a whole list of websites that have got Yoast, that have got a e commerce website but have not optimised their product category pages. It probably means they haven't optimised the SEO. In Google, I'm gonna do the following search in title archives and then I'm gonna say in U. R. L product category. The first result I'm gonna see there is Pentel. I can see very quickly that it says archives in the page title. If I look at the page source, I can see that this website is built on WordPress and it's got Yoast. I can do this technique over and over again and I can see a whole lot of websites. That haven't done their Yoast optimisation and this probably means that they haven't done SEO optimisation. I'm almost sure that most of these companies are paying someone to do SEO for them or that they think someone in the company is doing SEO for them, but they're absolutely getting nothing in return...

Here's a small technique that I use to see if a person is using Yoast, they have e commerce and they have not optimised their Yoast properly, which probably means they haven't done their s E. O. It's very simple. All I have to do is look in the page title and do the product category if it still says archive.

Now this is the reason why if you look under Yoast and settings, under everything relating to categories, the standard that Yoast puts in is archives in the title for whatever the reason is, this is the way that Yoast do it. But most people that optimise with Yoast have no idea what they're doing so they leave this archive in. Take a look how quickly and easy it is to see a whole list of websites that have got Yoast, that have got a e commerce website but have not optimised their product category pages. It probably means they haven't optimised the SEO.

In Google, I'm gonna do the following search in title archives and then I'm gonna say in U. R. L product category. The first result I'm gonna see there is Pentel.

I can see very quickly that it says archives in the page title. If I look at the page source, I can see that this website is built on WordPress and it's got Yoast. I can do this technique over and over again and I can see a whole lot of websites. That haven't done their Yoast optimisation and this probably means that they haven't done SEO optimisation.

I'm almost sure that most of these companies are paying someone to do SEO for them or that they think someone in the company is doing SEO for them, but they're absolutely getting nothing in return. If you're worried about SEO or you want better SEO results, either DM me or drop a comment below for free SEO audit.

Here's a small technique that I use to see if a person is using Yoast, they have e commerce and they have not optimised their Yoast properly, which probably means they haven't...

How to Tell If You Haven’t Optimised Yoast on Your Product Categories...


This Google secret is completely unknown. If you search your industry in title colon quotes write for us then you can see all the blogs in your industry that accept guest articles. These will get you backlinks. If you search site colon reddit com or site colon quora com your industry quotes how do I or quotes why does then you can find questions to make content on save years learning how to do SEO that gets customers at compact keywords com.

This Google secret is completely unknown. If you search ‘your industry intitle:"write for us”’, you’ll see all the blogs in your field that accept guest articles... Searching `industry intitle:"write for us"` can surface industry blogs that accept guest articles and may provide backlink opportunities. Searching Reddit or Quora with industry plus question modifiers like “how do I” or “why does” can reveal questions to turn into content. Main topics: Content ideation from forums, Link building prospecting.

This Google secret is completely unknown. If you search ‘your industry intitle:"write for us”’, you’ll see all the blogs in your field that accept guest articles. These can help you get backlinks. If you search ‘site:reddit.com OR site:quora.com your industry "how do I" OR "why does”’, you’ll find real questions you can create content about. Save years learning how to do SEO that gets customers at compactkeywords.com. #searchengineoptimization #seotips #digitalmarketing #growthhacking

Content ideation from forums
Link building prospecting


Your rankings are completely irrelevant. I don't know how many more ways I can tell people that your website's keyword rankings are actually not important. Let's say you're ranking position 1 for a load of keywords, but they don't actually bring you any website traffic. Or maybe they do bring you traffic, but you're getting no conversions from them. Why would you care about those rankings? Why would you wanna rank for those terms? Let's say they do bring decent traffic and conversions, but your rankings fluctuate for them quite often. Like you and a couple of competitors, you just flick between being positions 1, and 3. This is rarely a reflection of your campaign, and a lot more often is to do with the location you're in. Google randomly rolling out another update or one of the millions of other reasons why your rankings might randomly change from one day to the next. As long as you're seeing an increase in traffic and conversions from organic search

Your website's keyword rankings DO NOT MATTER. I know this might be a controversial SEO tip, but your website's Google rankings are actually one of the least important things... Keyword rankings are a weak SEO success metric when they do not produce organic traffic, conversions, or meaningful business outcomes. Main topics: SEO measurement.

Your website's keyword rankings DO NOT MATTER. I know this might be a controversial SEO tip, but your website's Google rankings are actually one of the least important things in your SEO campaign. Because if you're ranking in position 1 on Google for a load of keywords that don't get searched by your target customers, what's the point? And if your rankings flick between the top 3 positions for a keyword that generates loads of clicks and sales regardless of the turbulence, you're wasting your time trying to chase a consistent position 1 ranking. Some SERPs are just like that, no matter what you do. Instead, focus on your website traffic growth month by month, and, more importantly consistent and increasing conversions.   #SEO #seotips #DigitalMarketing #MarketingTips #searchengineoptimisation


The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would be good to break down what I mean. So I just like to go over the three highest leverage activities I see for businesses who want to be found online in this new future. The first one is press releases. Press releases used to be a huge part of SEO, but they stopped ranking competitively. However, to be found by AI, you don't have to rank competitively. As long as the content is being indexed in search engines, AI will find it. Creating a press release with the terms you want to rank for in the title is an easy way to get content recommending your brand posted to 500 or more websites. If you're looking for a premium service, I recommend the News Guy, and for a budget option, I recommend PR Log. The second high leverage activity I recommend is podcasts. If you use a service like podmatch.com, you can easily get matched with podcasts in your industry. Now, if you have the time to spare, I think it's worth starting your own podcast. But the easiest way to get started is just to go on other people's podcasts as a guest. Going on someone else's podcast takes 30 minutes to an hour of your time. You get exposure to their audience, you typically get at least one backlink...

The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations. So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would be good to break down what I mean. So I just like to go over the three highest leverage activities I see for businesses who want to be found online in this new future. The first one is press releases. Press releases used to be a huge part of SEO, but they stopped ranking competitively. However, to be found by AI, you don't have to rank competitively. As long as the content is being indexed in search engines, AI will find it. Creating a press release with the terms you want to rank for in the title is an easy way to get content recommending your brand posted to 500 or more websites. If you're looking for a premium service, I recommend the News Guy, and for a budget option, I recommend PR Log. The second high leverage activity I recommend is podcasts. If you use a service like podmatch.com, you can easily get matched with podcasts in your industry. Now, if you have the time to spare, I think it's worth starting your own podcast. But the easiest way to get started is just to go on other people's podcasts as a guest. Going on someone else's podcast takes 30 minutes to an hour of your time. You get exposure to their audience, you typically get at least one backlink. Most podcasts are gonna post the content to at least a half a dozen different websites. And typically they'll cut up the long podcast into a series of short form video. So you get a ton of content created and distributed on your behalf for a very small amount of your time. Now one important thing to point out about the host guest economy in podcasts. Even though everyone has a podcast these days, there are actually way more people who want to go on as a guest than there are people hosting their own podcasts. Which means that as a host you can get guests that are way outside your league. This is one of the best ways to meet and network with people in your industry that are more well known than you are, and of course to associate yourself with them. Alright, I'm gonna share the third high leverage activity, but then I wanna give you the final piece to make sure this all works. Third activity is doing exactly what I'm doing right now. Making short form videos. Every single platform is pushing short form videos right now, including Google, who is now showing them more often in their search Results and each video's transcript can easily be repurposed into social media posts, blog posts, LinkedIn articles, medium articles. When done the right way, these are a low effort to create and produce a ton of high quality on brand content. The whole process takes us about 30 minutes, and we get about 12 pieces of content out of it. Once it's dialed in, you can create up to 12 pieces of high quality on brand content in less than an hour. So those are the three highest leverage activities I think you can be doing as a business owner. To be as noisy as possible and make sure your brand is found all over the internet. However, to make all this work, you still need to be applying SEO fundamentals. You need to understand what people, and increasingly, AI, is searching for when they're looking for this information. And you need to make sure that the pages that you're trying to get found are optimized for those terms.

Traditional SEO is dead. Here's what actually works for getting found by AI 🤖 Press releases, podcasts, and short-form video are the move... Press releases are claimed to help AI discovery because indexed syndicated pages can be found by AI even if they do not rank competitively in Google. The creator suggests press release titles can target terms and create syndicated pages that recommend the brand, but this should be treated as a cautious test. Guest podcast appearances can create exposure, backlinks, multi-site distribution, and derivative short-form clips from a small time investment...

Traditional SEO is dead. Here's what actually works for getting found by AI 🤖 Press releases, podcasts, and short-form video are the move. #AISearch #SEO2025 #ContentStrategy #DigitalMarketing

AI visibility distribution
Podcast guesting for GEO
Press release keyword targeting
SEO fundamentals for AI visibility
Short-form video repurposing


Video is the easiest form of marketing and I can already hear you saying no TJ videos terrible. Maybe it's easy for you to make video, but it's not easy for me. It's gonna take a ton of time or money and no one's gonna see my video anyways. I'd rather just write blog posts or run ads. But the thing is, this is exactly how all your competitors feel too, which is why it's so easy to win with videos. There's just less competition and that's not to mention that all the algorithms love video right now. Everyone's pushing video. So you really have an unfair advantage if you're just willing to make them. And I'm not knocking blog posts or running ads, but making videos is the easiest way to create high quality blog posts and high performing ads. The thing is, video feels competitive because you see these videos with millions of views and high production value and that get you thinking, I could never do that. But the thing is, you don't have to compete against Mr Beast or other YouTubers or famous TikTokers. Instead, you should be looking at your direct competitors in the video content that they're creating. Of course, the first thing you'll notice is that most of them aren't creating video content at all. But I bet you'll find at least a few competitors that are creating video and typically you'll find they're not high quality videos and they're not getting millions of views. In most industries they're probably not even getting thousands of views. So you have to ask yourself, why are they continuing to create these mid videos that are getting a couple hundred views?...

Video is the easiest form of marketing and I can already hear you saying no TJ videos terrible. Maybe it's easy for you to make video, but it's not easy for me. It's gonna take a ton of time or money and no one's gonna see my video anyways. I'd rather just write blog posts or run ads. But the thing is, this is exactly how all your competitors feel too, which is why it's so easy to win with videos. There's just less competition and that's not to mention that all the algorithms love video right now. Everyone's pushing video. So you really have an unfair advantage if you're just willing to make them. And I'm not knocking blog posts or running ads, but making videos is the easiest way to create high quality blog posts and high performing ads. The thing is, video feels competitive because you see these videos with millions of views and high production value and that get you thinking, I could never do that. But the thing is, you don't have to compete against Mr Beast or other YouTubers or famous TikTokers. Instead, you should be looking at your direct competitors in the video content that they're creating. Of course, the first thing you'll notice is that most of them aren't creating video content at all. But I bet you'll find at least a few competitors that are creating video and typically you'll find they're not high quality videos and they're not getting millions of views. In most industries they're probably not even getting thousands of views. So you have to ask yourself, why are they continuing to create these mid videos that are getting a couple hundred views? Well, if you're in an industry where each customer is worth hundreds or thousands of dollars and you don't have to put a lot of effort into each video, it's easy to see how even 100 views from your ideal customer could be well worth the time. For most businesses, if you put a landing page up on your website and it got 100 visits, you consider that a success. And a typical landing page takes way more effort and converts at a lower rate than a good video. The biggest mistake businesses make with their video strategy is going after view count instead of going after the right views. Not only will a good video bring you leads from the platform you post to which you should be posting to all of them, it's often the easiest way to rank for a competitive term in Google search results. All your competitors are doing blog posts. Most of them are not doing video and Google showing video in their search results more and more often these days. It's also a completely free way to test ads. You can reedit your top performing videos into 15 second ad spots with a strong CTA at the end and the video transcript becomes the perfect starting point. For a blog post.

Your competitors think video is too hard. That's exactly why you should be making them. 💡 What's stopping you?... Businesses should judge video by qualified customer views and leads, not maximum view count. Top-performing organic videos can be edited into short ad spots, and video transcripts can become starting points for blog posts. Main topics: Video lead quality, Video repurposing for ads and blogs, Video SEO opportunity.

Your competitors think video is too hard. That's exactly why you should be making them. 💡 What's stopping you? #VideoMarketing #BusinessTips #ContentCreation #MarketingStrategy #SmallBiz

Video lead quality
Video repurposing for ads and blogs
Video SEO opportunity


Google Analytics is hiding your website traffic from ChatGPT. Even though ChatGPT handles over 60 million searches per day, Google still classes this as referral traffic. I think we all know why they're doing that. But there is a way around it. So you can see exactly how much traffic you're getting from ChatGPT in Google Analytics and it's stupid simple to set up. In the reports tab, click library, create Detail Report, choose blank For dimension, add session source For metrics. All you need is sessions, but I like to add these ones so I can see the true value behind these sessions as well. Then you're gonna copy this filter so the report only shows data from sessions with ChatGPT's URL. Save this as a new report. Then go into one of your published collections and click edit. Find the report and drag it over to the left, then click save. Go back to your reports tab, open the collection and find your new report. Now you can see all of your website traffic

Replying to @Ben How to see website traffic from ChatGPT in Google Analytics: Step by step guide GA4 hides your ChatGPT traffic inside the Referrals traffic source, so you... ChatGPT referral traffic can be isolated in Google Analytics by creating a detail report with session source and filtering for ChatGPT's URL. Main topics: GA4 AI referral reporting.

Replying to @Ben How to see website traffic from ChatGPT in Google Analytics: Step by step guide GA4 hides your ChatGPT traffic inside the Referrals traffic source, so you need to set up a custom GA4 report to see your real AI search traffic data.   Here’s how to find it and track your ChatGPT SEO performance in GA4.   #ChatGPTSEO #SEOtips #GoogleAnalytics  #AISEO #GEO


Oh, I never thought of this you could use ChatGPT to find all the different addresses. So I've started with queries like show me all the addresses you're aware of for client name in city and then it like came back with 3 and I was like, what what are these two? Cause they only have one address and I was like, okay, tell me more about this one address where did you find that one? And it gave me a list back and I was like, okay, give me all the URLs for those sources and then there you go. Boom. I went to all those sites and I'm like, sweet, thank you for the citation audit ChatGPT. So you can actually use this for all kinds of you know, just finding these problems and then you can clean them up and so ChatGPT might think one of those addresses is the actual address cause they don't have access to Google's database which is where most business owners are keeping their data up to date but if the web is riddled with old addresses and old phone numbers then that's getting into the LMS and the LMS can help you fix it you can just ask them what are the addresses and phone numbers you're aware of and show me where you're getting that data from and then you can go and fix them so I thought it was pretty cool and I like this Very much. I like it very much now. Very, very much. Citation consistency is back.

Is citation consistency making a comeback? I know I’ve said it doesn’...


Don't share the secret. Don't share the secret. Don't share the secret. Don't share the secret. Don't share the secret. Don't share the secret. ChatGPT is hugely influenced by 6 dollar press releases. This guy bought a 6 dollar press release to get ChatGPT to recommend his newsletter as the best AI SEO newsletter for CMOs. ChatGPT is citing financial content. Financial content is getting its information from AB Newswire. AB Newswire has a bulk package which makes each press release cost 6 box. This works for Google's AI overviews as well. Search best aisceo newsletter. There it is. If you don't get the 6 dollar package, you can still go to Fiverr and get somebody who has it. Press release distribution on Fiverr is very cheap. Learn this tactic and more at compactkeywords.com.

The biggest GEO - generative engine optimization - secret! ChatGPT is hugely influenced by $6 press releases... Cheap press releases are claimed to influence ChatGPT and Google's AI Overviews by seeding financial/newswire content that AI systems cite. Main topics: Press release manipulation.

The biggest GEO - generative engine optimization - secret!  ChatGPT is hugely influenced by $6 press releases. Harpreet Singh bought a $6 press release to get ChatGPT to recommend his newsletter as the best AI SEO newsletter for CMOs.  ChatGPT is citing Financial Content.  Financial Content is getting its information from AB Newswire. AB Newswire has a bulk package which makes each press release cost six bucks. This works for Google's AI overviews as well.  Search best AI SEO newsletter.  There it is. If you don't get the $6 package, you can still go to Fiverr and get somebody who has it.  Press release distribution on Fiverr is very cheap. Learn this tactic and more at compactkeywords.com #generativeengineoptimization #searchengineoptimization #growthhacking #performancemarketing


Google recently disabled the num equals 100 parameter now the reason why this is important is that for over two decades SEO's and softwares could easily get the top 100 results from Google on a single page by using this parameter but now with Arctic everyone is stuck there are a few reasons why this is important and what has been impacted number one all the leading SEO softwares out there are all over the place because the results that they have shown are are obviously inconsistent a href came out with a warning and they've said how this is going to affect them in the short term now what might happen and I hope not is that some of these SEO softwares like a hrefs and Semrush and Moz might be charging users like me more money to get these results this might mean that SEO services worldwide becomes more expensive now these results also have had a huge impact as well on even Search Console where a lot of people are reporting in consistencies one of the conspiracy theories out there and it does make a bit of sense is that Google are trying to stop some of the AI models like ChatGPT and Perplexity from easily getting their results either way the small change has had a major impact on the SEO community as a whole keep on following the story because I'm sure there's Gonna be a lot more to it in the coming weeks and months.

Google recently disabled the num equals 100 parameter now the reason why this is important is that for over two decades SEO's and softwares could easily get the top 100...

Google Has Removed Support for &num=100 This video will show what hap...


Before you fire up any AI writing tool, you need to make sure that you're targeting the right keywords. You can use any decent keyword research tool for this. I like to use Semrush. And you're gonna start by searching for a really broad term related to your industry. This should give you a huge list of keywords, which we're gonna filter to find the why behind the search. This is known as the search intent. An informational search intent means that someone is looking to find more information. A commercial search intent means that they're thinking about buying, but they're not quite there yet. Transactional search intent means that they are ready to buy. So if you're gonna publish blog post, you wanna focus on informational or maybe commercial search intent if you wanna boost the visibility of any kind of landing page. So for services, products, basically anything that sales focused, then you wanna be targeting commercial or transactional searches. This makes sure that you're targeting keywords that are gonna bring people in at the right stage of their journey. As a final step, we're also gonna filter this list by keyword difficulty. Set the maximum to around 30 to find keywords that are easier to rank for Now, you're gonna go through this list and pick out all the keywords. That you actually want to target. And this is gonna be based on what you offer and what seems like a good fit. Now that you've got your target keywords, we're gonna look at who's currently ranking for them. So go to Google and open up the top two to three results...

Before you fire up any AI writing tool, you need to make sure that you're targeting the right keywords. You can use any decent keyword research tool for this. I like to use Semrush. And you're gonna start by searching for a really broad term related to your industry. This should give you a huge list of keywords, which we're gonna filter to find the why behind the search. This is known as the search intent. An informational search intent means that someone is looking to find more information. A commercial search intent means that they're thinking about buying, but they're not quite there yet. Transactional search intent means that they are ready to buy. So if you're gonna publish blog post, you wanna focus on informational or maybe commercial search intent if you wanna boost the visibility of any kind of landing page. So for services, products, basically anything that sales focused, then you wanna be targeting commercial or transactional searches. This makes sure that you're targeting keywords that are gonna bring people in at the right stage of their journey. As a final step, we're also gonna filter this list by keyword difficulty. Set the maximum to around 30 to find keywords that are easier to rank for Now, you're gonna go through this list and pick out all the keywords. That you actually want to target. And this is gonna be based on what you offer and what seems like a good fit. Now that you've got your target keywords, we're gonna look at who's currently ranking for them. So go to Google and open up the top two to three results. Then you're gonna copy and paste this content into a document, or you can just save the whole page. Now you can fire up ChatGPT. I like to create a project for each type of content and client I'm working on, because then I can just give it information about the brand, any content formatting, their writing style, what they offer. If you don't have access to projects, you can just give all this information in a new chat. Open up a new chat. Give ChatGPT the keywords you want to target, search intent behind them, and the type of page you're creating content for, then add this to your prompt. And upload the competitor content you saved in the last step. And then, rather than just telling ChatGPT to write the content, you're gonna get it to create a content outline first. This is your chance to make sure it actually understands what you're asking it to do. And you can get it to remove or add any sections that don't quite fit. Once you're happy with the outline, then you're gonna tell ChatGPT to write the content section by section so that you can edit, humanise and refine it before they move on to the next. Let me know if you want a part 2 on how to do that.

How to use ChatGPT for SEO (Long SEO tutorial incoming - make sure you save this!) If you’re using ChatGPT to write your SEO content before doing keyword research or... Before AI-assisted writing, keyword targets should be filtered by intent and difficulty so the right terms map to the right page type. AI-assisted SEO writing should start with keyword intent, competitor context, brand inputs, an outline, and section-by-section human editing. Main topics: AI-assisted SEO content workflow, Keyword intent mapping.

How to use ChatGPT for SEO  (Long SEO tutorial incoming - make sure you save this!) If you’re using ChatGPT to write your SEO content before doing keyword research or competitor analysis, you're already doing it wrong. Here's how to build keyword research & SERP analysis into your ChatGPT SEO content strategy to create SEO content that's worth publishing.

AI-assisted SEO content workflow
Keyword intent mapping


Google actually rewards you for directing visitors off your website. These are 10 similar websites with similar content, all targeting the same keyword. All five of the pages that link out beat all five of the pages that don't link out. Linking out to other websites was the only variable. When you link out to high quality, relevant pages, it tells Google you're helping people. That trust will push you higher in search. If you wanna get search traffic, don't be greedy with your link juice or your clicks. Link out. And if you wanna learn how to get customers with SEO, go to compactkeywords.com.

Google actually rewards you for directing visitors off your website. 10 similar websites with similar content all targeting the same keyword... The creator claims pages linking out to high-quality relevant sources beat similar pages without outbound links when outbound links were the only variable. Main topics: External linking experiment.

Google actually rewards you for directing visitors off your website. 10 similar websites with similar content all targeting the same keyword. All five of the pages that link out beat all five of the pages that don't link out. Linking out to other websites was the only variable. When you link out to high quality relevant pages, it tells Google you're helping people. That trust will push you higher in search. If you want to get search traffic, don't be greedy with your link juice or your clicks. Link out. And if you want to learn how to get customers with SEO, go to Compactkeywords.com. #seotips #searchengineoptimization #digitalmarketing #bloggingtips


Samsung bought the train station outside the new Apple Store Malaysia, named the train station the Samsung Galaxy Train Station and plastered the walls and the staircases and the entrances and everything in the train station with Samsung advertising right outside the new Apple Store Malaysia. This is crazy marketing pettiness and I love it. A billboard contest between Audi and BMW. Both companies are competing to see who can get a bigger billboard. BMW wins by getting a blimp. I actually think these marketing stunts are brilliant. Might seem crazy, but they actually get results.

Insaneee competitive marketing stunts #marketing #digitalmarketing #business #viralmarketing


Blogging has always been an important part of SEO, but that's been changing a lot lately because of AI. Even today, implementing an SEO campaign that didn't involve blogging is pretty much unheard of. What's changing are the types of blog posts that are effective and the method we use to write blog posts. Over the weekend, I did an audit of a website that has become really the leader in their industry for information around their product and service. One thing we do with these audits is we run about 50 different prompts through all the big large language models to see which websites ChatGPT, and other large language models look at before they recommend this client or one of their competitors. For this particular company, their website was actually the second most cited source by ChatGPT and other large language models. In other words, when people go to a large language model to ask questions about the product and service that this company offers, the second most cited source is this company's website. I think the first was Wikipedia. However, if you look at the actual response from ChatGPT and other large language models after receiving one of these prompts, they were typically recommending one of the client's competitors over them. Even though this company was one of the primary sources of information the large language model was using to make the recommendation, there were five competitors being recommended more often than the company. And ultimately, that's all that really matters, right? Is that recommendation. So how could that be?...

Blogging has always been an important part of SEO, but that's been changing a lot lately because of AI. Even today, implementing an SEO campaign that didn't involve blogging is pretty much unheard of. What's changing are the types of blog posts that are effective and the method we use to write blog posts. Over the weekend, I did an audit of a website that has become really the leader in their industry for information around their product and service. One thing we do with these audits is we run about 50 different prompts through all the big large language models to see which websites ChatGPT, and other large language models look at before they recommend this client or one of their competitors. For this particular company, their website was actually the second most cited source by ChatGPT and other large language models. In other words, when people go to a large language model to ask questions about the product and service that this company offers, the second most cited source is this company's website. I think the first was Wikipedia. However, if you look at the actual response from ChatGPT and other large language models after receiving one of these prompts, they were typically recommending one of the client's competitors over them. Even though this company was one of the primary sources of information the large language model was using to make the recommendation, there were five competitors being recommended more often than the company. And ultimately, that's all that really matters, right? Is that recommendation. So how could that be? Well, the pages that these large language models are citing from the company's website are purely informational. This is what we would call top of the funnel content. This content never really performed well, even in traditional search. But at least in traditional search, it brought people to your website, and from there, you might be able to convert them into customers. When a large language model is pulling information from your website, all that matters is whether or not they recommend you. And so most SE0s that have been paying attention are switching to middle of the funnel and bottom of the funnel content. Middle of the funnel content is gonna be buying guides, comparison articles, top 10 lists, anything that helps people make that purchase decision. And bottom of the funnel content are gonna be your transactional pages, your product category or service pages. These are the ones that people will find when they're ready to buy something and they're just trying to decide which brand to go with. However, that doesn't mean there's no opportunity left in top of the funnel content. For example, a how to article can perform really well if you're part of the solution. It's also worth noting that when these articles do well, they can attract backlinks. And at least for now, backlinks do still help. My guess is they're gonna help less In the future, but they matter now. The important thing is that wherever the large language models are getting their information, you're being recommended on those pages. And that's whether or not the content is on your website.

Your blog posts are training ChatGPT to recommend your competitors 😬 Here's what actually gets you recommended #SEO #ChatGPT #ContentMarketing #DigitalMarketing #AISearch Middle- and bottom-of-funnel content may matter more for LLM recommendations than purely informational posts. For AI visibility, it matters whether the pages LLMs use as sources recommend the brand. Main topics: AI citation vs recommendation, MOFU And BOFU Content, Source Page Recommendations.

AI citation vs recommendation
MOFU And BOFU Content
Source Page Recommendations


TJ is wrong about social media content. TJ says all you need to do is take a video of yourself rambling and repurpose it into a bunch of content and it's gonna do well in social media. My background isn't an SEO, but TJ is my brother and TJ has 15 years of experience in SEO, which means I have 15 years of experience of listening him talk about SEO. So same thing, right? My background is in marketing. I have my degree in marketing plus an MBA and I'm currently working with TJ I have my own dog too, Daisy. And honestly, TJ doesn't take advantage of the power of showing his dog on social media. If your goal is to get social media famous or attract hundreds of thousands of followers, you're gonna have to get on those trends and you need to find all those trending audios that are going to attract more viewers because that's what matters, your viewer count, your engagement and getting more followers. If you rely on needing lots of customers to run your business efficiently, and I mean lots by thousands, right? If you're a big business selling a lot of products, then yeah, you're gonna need to do something that gets a lot of followers. But if your clients are the type of clients that are spending hundreds, maybe even thousands of dollars on your product or service, then being social media famous isn't your priority. Your priority is getting quality content in front of your potential client and posting trends to the masses isn't always gonna help with that...

TJ is wrong about social media content. TJ says all you need to do is take a video of yourself rambling and repurpose it into a bunch of content and it's gonna do well in social media. My background isn't an SEO, but TJ is my brother and TJ has 15 years of experience in SEO, which means I have 15 years of experience of listening him talk about SEO. So same thing, right? My background is in marketing. I have my degree in marketing plus an MBA and I'm currently working with TJ I have my own dog too, Daisy. And honestly, TJ doesn't take advantage of the power of showing his dog on social media. If your goal is to get social media famous or attract hundreds of thousands of followers, you're gonna have to get on those trends and you need to find all those trending audios that are going to attract more viewers because that's what matters, your viewer count, your engagement and getting more followers. If you rely on needing lots of customers to run your business efficiently, and I mean lots by thousands, right? If you're a big business selling a lot of products, then yeah, you're gonna need to do something that gets a lot of followers. But if your clients are the type of clients that are spending hundreds, maybe even thousands of dollars on your product or service, then being social media famous isn't your priority. Your priority is getting quality content in front of your potential client and posting trends to the masses isn't always gonna help with that. In fact, it could really hurt that when you post trends just for posting trends sake and for getting views on social media, you start attracting a different crowd than your potential clients and social media learns that so suddenly when you have something to say or you wanna attract your clients, they're not there listening. Instead it's viewers who want some of those social media trends and they're gonna scroll on and we get all in our heads about wanting quality content but as we see with t J's videos, you can just get on and ramble. There's gonna be people who came to social media to hear that. This is actually been the entire strategy my brother built his business on and he's gotten a lot of great quality leads and clients through this strategy. Getting on and making rambling videos is way better than nothing at all and making these videos where you are talking about something you're an expert on, you're going to find people who relate to your content and those can be your potential clients so don't wait until you feel like you're perfect at social media. No one feels like that when they start and don't wait until you have hours to dedicate to this just like me and DJ are doing. Just take a video walking your dog, find a part of your day where you can take out your phone and ramble for 5 minutes. You're an expert at what you do. There are people who wanna hear that and don't worry about giving away your secrets. The do it yourself clients aren't your clients to begin with and their engagement on a topic that relates to them is gonna help social media find the clients that are gonna purchase your services because while not every single viewer is gonna become a client, this strategy is about getting your videos in front of people who could be your clients. Come here, dog. Yes. Say hi. Oh.

Social media fame won't get you quality clients. Rambling about your expertise will 🎯 Stop chasing trends, start talking... For high-value services, social strategy should prioritize potential-client exposure over mass trends and follower count. Simple expert videos can attract potential clients by helping the right audience relate to the problem. Main topics: Expert Video, Social Content Strategy.

Social media fame won't get you quality clients. Rambling about your expertise will 🎯 Stop chasing trends, start talking. #contentmarketing #b2bmarketing #socialmediatips #smallbusiness @mckenziestewartseo


This is how you get access to the new Sora 2 if you don't live in America or Canada. Currently, I'm living in South Africa and I'm gonna show you exactly the way that I did it. I would suggest that you do it on the desktop website because to try get around the mobile one is quite difficult. The first thing I'm gonna do is open up my desktop and go to my VPN and tell it that I'm in America. I currently use Nord, but I'm sure you can use any VPN. The next thing I'm gonna do is go to Sora dot com. It's gonna ask me to register for the new Sora 2. Luckily, I've got a code from my good friend Victor. Once I'm in, you'll see how great the new Sora 2 is. I'm gonna try this new feature called cameo. I'm gonna use Jake Paul and I'm gonna say make Jake Paul in Cape Town and make it 100% realistic. I give it a few moments and here we go. I'm here in Cape Town, South Africa. Check this out. Table Mountain right behind me. Weather is perfect. Sky is crazy clear. These streets are wild. All these colors in Bo Kaap. The energy out here is different. People are super friendly. That's pretty realistic to me. Go try Thoritoo this way and let me know if it works for you.

How to Access Sora 2 Outside the USA and Canada Sora 2 is currently o...


So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent about how to rank in search engines than Google ever has been. For example, Microsoft shared the fact that user behaviour factors into their ranking algorithm years before Google was forced to reveal that from the DOJ Trials. Most of the article that Microsoft put out is the same thing that SEO's have been saying for years, but it's still very valuable information. This is stuff like having clear titles using proper heading structure. They also confirmed a lot of our early findings about what works in AI Search. Specifically, these are things like semantic chunking, making sure every section or every chunk of your article is self contained. In other words, you should never need context from another part of the article to make sense of a specific section. They also talk about how bulleted lists and tables are easier for machines to parse than large paragraphs of text. They also provided some very specific guidance, like avoid making more than one claim per sentence. As they point out, having multiple claims in a single sentence can confuse machines that are trying to understand your content. Another thing that they said can confuse machines and I thought this was hilarious...

So Microsoft just published an article called Optimising Your content for inclusion in AI Search answers, and it actually has some really good information about how to get recommended by large language models like ChatGPT. So I figure we could go through some of the big ones. This is what I love about Microsoft, by the way. They're way more transparent about how to rank in search engines than Google ever has been. For example, Microsoft shared the fact that user behaviour factors into their ranking algorithm years before Google was forced to reveal that from the DOJ Trials. Most of the article that Microsoft put out is the same thing that SEO's have been saying for years, but it's still very valuable information. This is stuff like having clear titles using proper heading structure. They also confirmed a lot of our early findings about what works in AI Search. Specifically, these are things like semantic chunking, making sure every section or every chunk of your article is self contained. In other words, you should never need context from another part of the article to make sense of a specific section. They also talk about how bulleted lists and tables are easier for machines to parse than large paragraphs of text. They also provided some very specific guidance, like avoid making more than one claim per sentence. As they point out, having multiple claims in a single sentence can confuse machines that are trying to understand your content. Another thing that they said can confuse machines and I thought this was hilarious. M dashes this is ironic because it's large language models that are most notorious for overusing the EmDash. Whether or not the em dash is confusing the machines, or the machines are just labeling it as AI content because of the em dash, I do think it's a good idea to be replacing all the em dashes in your content, at least for now. They also confirmed that machines have a hard time finding information that's hidden in tabs. This is something that's been shown a few times from tests over the years. You wanna make sure all important content is visible on the page. They also encourage you to use question and answer format, which aligns with what pretty much every SEO is doing right now. In fact, typically when I ask SEOs what they're doing to optimize for AI, the only thing they say is adding more epic use.

Microsoft just revealed how to rank in ChatGPT search (and they're way more transparent than Google) 🤖 The em dash thing is hilarious #SEO #AISearch #ChatGPT #ContentStrategy Microsoft guidance is cited to support self-contained sections that machines can understand without other page context. Bulleted lists and tables are described as easier for machines to parse than large paragraphs. Microsoft is cited as recommending no more than one claim per sentence for machine understanding. Main topics: AI-writing artifact risk, Hidden Content, Machine-Readable Formatting, One Claim Per Sentence, Q&A format for AI search.

AI-writing artifact risk
Hidden Content
Machine-Readable Formatting
One Claim Per Sentence
Q&A format for AI search
Semantic Chunking


This is really sad. Marketers are using research papers to manipulate LLMs. This research paper publication date was changed to be more recent. Nothing else changed. Same text, same quality. LLMs value freshness, signals a lot. This is what happened. Every single model fell for it. Google uses stored versions of pages to see if marketers are changing dates without changing content. LMS don't have the same experience dealing with spam.

Marketers are using research papers to manipulate LLMs. A research paper publication date was changed to be more recent. Nothing else changed, same text, same quality... The source describes a freshness-spam test where changing only a research paper date allegedly influenced LLM outputs. Main topics: LLM freshness spam.

Marketers are using research papers to manipulate LLMs. A research paper publication date was changed to be more recent. Nothing else changed, same text, same quality.  LLMs value freshness signals a lot. This is what happened. Every single model fell for it. Google uses stored versions of pages to see if marketers are changing dates without changing content. LLMs don't have the same experience dealing with spam. #generativeengineoptimization #searchengineoptimization #growthhacking #digitalmarketing


It's crazy that this exists. This website purchased a huge amount of spam links. Spam backlinks pointed at a competitor website. 45,000 comment links, that was $15. 7,000 double tiered forum profile links, exact match anchor text. They were doing exact match anchor text here too. Cost $5. 4,000 sidebar links $20. Exact match anchor text. Total spent $40. Here's when the 45,000 comment links come in. Then the 7,000 forum links, they actually go up. But then when it is complete, the sidebar links come in straight down. This is called negative SEO, and they tank a competitor's website. Can you believe that? Things like this in internet marketing are so insane? And for every SEO that says this doesn't work anymore, I can find another who knows somebody that this happened to or this has happened to themselves.

It’s crazy negative SEO exists. An SEO firm tested it by spending just $40 on spam backlinks to one of their own sites. 45,000 comment links for $15... This source is indexed under Negative SEO. Main topics: Negative SEO.

It’s crazy negative SEO exists. An SEO firm tested it by spending just $40 on spam backlinks to one of their own sites. 45,000 comment links for $15. 7,000 double-tiered forum profile links for $5.  4,000 sidebar links for $20. All using exact match anchor text. When the last batch of links hit, the site dropped straight down. Some say this doesn’t work anymore, but many SEOs have seen it happen firsthand. #negativeseo #searchengineoptimization #blackhatseo #backlinks


If you want to succeed at social media marketing, you have to understand one important thing. It's not about selling, it's about giving. And one of the best marketing books I've ever read, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk stresses this point, give value, give more value and give an even more value. Before you ask a client for sale on social media, you have to be building the trust. You can't just be expecting to post one post on social media and expect the sales to start coming in. Start giving value, start caring about the client and then ask for a sale. Too many people make a mistake that they first jump in and try to make a sale on social media without building trust. Again, focus on building trust and credibility on social media and then the sales will follow.

Jab, Jab, Jab, Right Hook 👊🥊  Give Value First on Social Media  The i...


Every dollar spent on direct mail generates twelve dollars and fifty seven cents in sales. I just had this direct mail expert on my podcast. He's been doing direct mail since 1999. He told me, according to the Direct Marketing Association, actually, it's been increasing over time. Every dollar spent on direct mail, he said $13. This is twelve dollars, fifty seven cents. As society becomes increasingly digital, it becomes easier to stand out using physical mail. Everyone thinks physical mail is so hard to do. How do you find the addresses? How do you make the bulk mail? This guy made a site that makes it easy to design mail, find potential customer addresses to send it to, then actually just send it. I was really shocked by this conversation. If you want to listen to it, the episode is at Edwards pod com.

Every dollar spent on direct mail generates $12.57 in sales. I just had this direct mail expert on my podcast. He's been doing direct mail since 1999...

Every dollar spent on direct mail generates $12.57 in sales. I just had this direct mail expert on my podcast. He's been doing direct mail since 1999. He told me, according to the Direct Marketing Association, actually it's been increasing over time, every dollar spent on direct mail, he said $13, this is $12.57. As society becomes increasingly digital, it becomes easier to stand out using physical mail.  Everyone thinks physical mail is so hard to do. How do you find the addresses? How do you make the bulk mail? This guy made a site that makes it easy to design mail, find potential customer addresses to send it to, then actually just send it. I was really shocked by this conversation. If you want to listen to it, the episode is at edwardspod.com #directmailadvertising #ecommerce #marketingstrategy #marketingtips


So Google just released Gemini Enterprise and it actually looks really cool. It's obviously built with larger organizations in mind, but essentially it's a platform for building and sharing agents and have access to all of your company's data. This really should be the ultimate N a d n killer except there's one fatal flaw. If it wasn't for this one flaw, I really think n a d n and really most AI apps would be in trouble right now. And that flaw of course is that you're locked into only using Gemini products. Anyone who's building AI workflows, automations, AI powered software understands why you don't want to be locked into a specific set of AI models. Using the best model for a specific task makes a huge difference and what that best model is differs wildly based on the task or even on the specific step of a task. Pretty much all of my AI workflows use at least two models, usually three. Now as these models continue to get better, it is possible that they'll reach parity and it does seem like Sam Altman and others are kind of counting on the models becoming commoditized. That happens distribution is gonna be all that matters and then suddenly the platform becomes more important than the underlying model. What's clear right now is that all the major model makers Google, OpenAI and Anthropic are desperately trying to get people to build on their platform. All three companies have recently released tools that make it easier to build agents on their platform, revealing what seems to be a shared vision...

So Google just released Gemini Enterprise and it actually looks really cool. It's obviously built with larger organizations in mind, but essentially it's a platform for building and sharing agents and have access to all of your company's data. This really should be the ultimate N a d n killer except there's one fatal flaw. If it wasn't for this one flaw, I really think n a d n and really most AI apps would be in trouble right now. And that flaw of course is that you're locked into only using Gemini products. Anyone who's building AI workflows, automations, AI powered software understands why you don't want to be locked into a specific set of AI models. Using the best model for a specific task makes a huge difference and what that best model is differs wildly based on the task or even on the specific step of a task. Pretty much all of my AI workflows use at least two models, usually three. Now as these models continue to get better, it is possible that they'll reach parity and it does seem like Sam Altman and others are kind of counting on the models becoming commoditized. That happens distribution is gonna be all that matters and then suddenly the platform becomes more important than the underlying model. What's clear right now is that all the major model makers Google, OpenAI and Anthropic are desperately trying to get people to build on their platform. All three companies have recently released tools that make it easier to build agents on their platform, revealing what seems to be a shared vision. We're instead of doing our work in separate distinct tools, all of our work is done in a single platform, relying on agents to either handle or help with each step in the workflow. I do think this is the direction things are headed in. I'm guessing there won't be a single winner here. There will probably be multiple platforms that people used to do this. I'm guessing that either Google or OpenAI will have the most popular platform, but there's still time for another company to come in and create their own. Whoever wins, though, I do think we'll be doing most of our work in some kind of AI operating system or instead of opening individual apps and websites, agents are doing all that for us. And while it will still make sense to develop your own software, apps and websites, I think pretty soon you'll be doing it with these platforms in mind. Anything you build will need to be accessible to these agents or have its own agent. And there will inevitably be big opportunities for businesses that are paying attention.

Google's new Gemini Enterprise looks amazing but has ONE fatal flaw that changes everything 👀 #AI #GoogleAI #TechNews #AIAgents #FutureOfWork As work shifts toward AI operating systems and agents, apps and websites may need to be accessible to agents or expose their own agent interfaces. Main topics: Agent-accessible websites, AI workflow platform risk.

Agent-accessible websites
AI workflow platform risk


Last week OpenAI announced buy it in ChatGPT what buy it in ChatGPT is is now an instant direct checkout inside of ChatGPT without even leaving the platform currently the platform is available for people in America and ChatGPT your first rolling out with Etsy stores then they're gonna roll out with Shopify stores and apparently they're gonna be rolling out with all the other major platforms as well this is massive news for e commerce websites and this just shows you again the importance that your website and your products are easily found in ChatGPT through GEO let me know your thoughts do you think this is going to change the e commerce industry as we know it?

Last week OpenAI announced buy it in ChatGPT what buy it in ChatGPT is is now an instant direct checkout inside of ChatGPT without even leaving the platform currently the...

Buy It in ChatGPT Is a Game Changer for E-Commerce The new Buy It in ...