Google's AI overviews reduce clicks by 34.5%. Pages that look like this are getting absolutely blasted. This is informational content. 99% of keywords that trigger AI overview are informational. What people don't realize is purchase intent keywords, not informational, have always been better. They convert better. They require less time and money. They get long term success from Google. AI recommends these purchase intent pages as solutions to user queries. Pages like this get recommended by AI. Pages like this get disrupted by it. I made this course to teach how to find these purchase intent keywords, how to get recommended with conversion based pages like this, how to use SEO to get paying customers, users, and warm leads. Get the course at compactkeywords.com.

Google's AI Overviews reduce clicks by 34.5%. 99% of keywords that trigger AI Overviews are informational. Informational-intent pages are getting BLASTED... AI Overviews reportedly reduce clicks by 34.5% and mostly trigger on informational keywords, making purchase-intent and conversion-focused pages more resilient and valuable. Main topics: AI Overviews / intent shift.

Google's AI Overviews reduce clicks by 34.5%. 99% of keywords that trigger AI Overviews are informational. Informational-intent pages are getting BLASTED. What most people don’t realize is that purchase-intent keywords - not informational ones - have always been better. They convert better, require less time and money, and deliver long-term success from Google. AI recommends these purchase-intent pages as solutions to user queries - instead of disrupting these pages. I created Compact Keywords to teach how to find purchase-intent keywords, how to get recommended with conversion-focused pages, and how to use SEO to get paying customers, users, and warm leads. Get the course at CompactKeywords.com #generativeengineoptimization #searchengineoptimization #seotips #entityseo


If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead. There are two big limitations with keyword research. One is that even if you're looking at hundreds of keywords, it's still a tiny fraction of the terms people actually type into Google when searching for your product or service. And the second is that even if a keyword is hyper relevant to your business and there are a ton of people searching for it, it doesn't mean that keyword is available to you. You see, your website only has a certain amount of authority with Google, and keyword research can't tell you if it's enough authority to rank for a given search term. Now all that being said, I do keyword research almost every day. If you don't have a better source of data, it's the best tool there is. But if you have an established website and you're already getting at least a little bit of traffic, there is always better data available. So what do I recommend using instead? My favorite source of data is Google Search Console. If you don't already have your website connected to Google Search Console, do it right after this video. It's completely free. It's easy to do. Just Google Google Search Console. This is a free tool that Google offers that shows you data directly from Google Search. It's gonna show you the exact queries people typed into Google before your website showed up in the search results...

If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead.

There are two big limitations with keyword research. One is that even if you're looking at hundreds of keywords, it's still a tiny fraction of the terms people actually type into Google when searching for your product or service. And the second is that even if a keyword is hyper relevant to your business and there are a ton of people searching for it, it doesn't mean that keyword is available to you. You see, your website only has a certain amount of authority with Google, and keyword research can't tell you if it's enough authority to rank for a given search term.

Now all that being said, I do keyword research almost every day. If you don't have a better source of data, it's the best tool there is. But if you have an established website and you're already getting at least a little bit of traffic, there is always better data available. So what do I recommend using instead? My favorite source of data is Google Search Console.

If you don't already have your website connected to Google Search Console, do it right after this video. It's completely free. It's easy to do. Just Google Google Search Console. This is a free tool that Google offers that shows you data directly from Google Search. It's gonna show you the exact queries people typed into Google before your website showed up in the search results. It's gonna show you which of those queries resulted in a click to your website and which page they clicked on.

But I wanna talk about what I think is the most useful data, and that's something called impressions. Impressions count the number of times your website showed up on Google search results page, whether or not they resulted in a click. So if you're already getting impressions for a given search query, that means you are ranking for that term at least some of the times somewhere, but maybe not high enough to get clicks. So unlike keyword research, which is showing you the terms you could theoretically rank for, this is real practical data. You're already ranking for these terms, and if you ranked a little bit higher, you could be getting a significant amount of traffic.

I recommend opening up the queries report in Google Search Console, look at the last three months, and sort by impressions. If you've never done this before, you are going to see a treasure trove of opportunities to get real search traffic to your website. Start looking through these keywords, figure out which ones are relevant, and then ask yourself, do I already have a page about this search term? If the query would warrant an entire page to address the term, then you should have a page addressing it. Some queries, however, can be answered in a few sentences, and then you just want a section of one of your pages addressing it.

If you don't already have a page addressing this specific query, add that to a list of pages that you need to create. If you do have a page talking about the query, make sure you're optimized for that query. If the entire page is about that query, make sure it's in the page title called the H1, as well as the search engine title called the meta title. If the query can be fully addressed in just a few sentences, make sure you have a section devoted to that query and that term is in the H2 or the section title. Of the hundreds of things we do to increase ranking for our clients, this activity is by far the highest leverage.

Stop wasting time on keyword research! Google Search Console shows you what you're ALREADY ranking for 🤯 #SEO #GoogleSearchConsole #SEOTips #DigitalMarketing #MarketingHacks For established sites, GSC impressions can reveal real queries where the site already appears but may not yet win clicks. The source says relevant GSC queries should map to page-level H1/meta title optimization or brief-answer H2 sections. Main topics: Google Search Console / opportunity mining, On-page SEO / query mapping.


The biggest reason why you're struggling to grow your social media profiles and to get more engagement is that you're not offering value. The only reason why a person is gonna follow your social media profile is if they see any form of value. Now that value can differ for a number of different reasons. That value might just be that you giving them entertainment. So yes, I wanna follow this page cause I'm gonna be entertained by the different posts. Yes, I wanna follow this YouTube channel because wow, I'm gonna be learning something new. Or you know what? I might just even follow this page because maybe I'm gonna win something. You're not gonna get people to follow your profiles or get engagements on your posts if all you're doing is just trying to sell. You're definitely not gonna get more followers and engagement. If all you're doing is putting a static image and saying, buy this purple pen special price because who cares? Why would anyone follow your page to see more sales pitches every single day? Start giving value, you'll start seeing more engagement on your posts, you'll start getting more followers and yes, the business will come.

How to Grow Followers on Instagram, TikTok, YouTube, Facebook and Lin...


People are gaming AI overviews, ChatGPT and perplexity with press releases. Cheap press releases from AB Newswire: $15 on Fiverr, $80 if you go directly through it. People say whatever they want about their businesses within these press releases. They get picked up why these AI tools synthesize, quoted, and told to curious searchers who are doing due diligence on the brand. The press releases don't just have to be from AB Newswire. Any press release distribution service will work though. AB Newswire is the cheapest. That's why people like it. They also rank really high on Google for the brand name. Just a crazy thing that people are doing to hack their brand into AI right now. Learn more crazy SEO at compactkeywords com.

People are gaming AI Overviews, ChatGPT, and Perplexity with press releases. Cheap press releases from AB Newswire. Fifteen dollars on Fiverr... People are using cheap press releases to influence AI Overviews, ChatGPT, and Perplexity because these systems may quote or synthesize press-release claims during brand due... Main topics: press releases / AI manipulation.

People are gaming AI Overviews, ChatGPT, and Perplexity with press releases. Cheap press releases from AB Newswire. Fifteen dollars on Fiverr. Eighty dollars if you go directly through it. People say whatever they want about their businesses within these press releases. They get picked up by these AI tools, synthesized, quoted, then told to curious searchers who are doing due diligence on the brand. The press releases don't just have to be from AB Newswire. Any press release distribution service will work. Though AB Newswire is the cheapest, that's why people like it. They also rank really high on Google for the brand names. Just a crazy thing that people are doing to hack their brand into AI right now. Learn more crazy SEO at compactkeywords.com #generativeengineoptimization #seotips #publicrelations #searchengineoptimization


A lot of people don't realise how quickly SEO and the way people find businesses online is about to change. Just yesterday, Logan Killpatrick from Google AI Studio tweeted that AI mode will be the default mode in Google soon. So let's talk about what this means, how it's going to change SEO, and what you can do about it if you're a business owner. So if you don't know, Google's AI mode is like ChatGPT, right? In Google Search? Currently this is a separate tab on Google that you have to click to, but Google has made several statements making it clear that their plan is to have this be the default mode, replacing the traditional search results. When you do a search in AI mode, Google will do what's called the query fan out. They'll take your search and they'll make 12 more specific searches, and then search the web, and then they'll typically crawl at least 100 websites and return the information they found relevant to your search query. This is somewhat similar to what ChatGPT would do. However, the results from Google and ChatGPT are very different, and they're both different than the traditional search results. Now, if you're someone like a publisher who relies on this traffic to make money, maybe you have ads on your website. This is just bad news all around. But if you're a business selling an actual product or service, people are gonna be using these algorithms even more than they used to to get recommendations on which business to hire. So this actually presents a huge opportunity to get more leads through Google...

A lot of people don't realise how quickly SEO and the way people find businesses online is about to change. Just yesterday, Logan Killpatrick from Google AI Studio tweeted that AI mode will be the default mode in Google soon. So let's talk about what this means, how it's going to change SEO, and what you can do about it if you're a business owner.

So if you don't know, Google's AI mode is like ChatGPT, right? In Google Search? Currently this is a separate tab on Google that you have to click to, but Google has made several statements making it clear that their plan is to have this be the default mode, replacing the traditional search results. When you do a search in AI mode, Google will do what's called the query fan out. They'll take your search and they'll make 12 more specific searches, and then search the web, and then they'll typically crawl at least 100 websites and return the information they found relevant to your search query. This is somewhat similar to what ChatGPT would do. However, the results from Google and ChatGPT are very different, and they're both different than the traditional search results.

Now, if you're someone like a publisher who relies on this traffic to make money, maybe you have ads on your website. This is just bad news all around. But if you're a business selling an actual product or service, people are gonna be using these algorithms even more than they used to to get recommendations on which business to hire. So this actually presents a huge opportunity to get more leads through Google. A lot of SEOs are saying that nothing is changing because Google still uses their own search results before returning an answer. However, like I said before, Google is looking at at least 100 pages, way more than a human would ever look at. And that does significantly change the strategy.

In traditional SEO, the entire game is ranking in the top three very short, broad competitive terms like dentist near me. In AI mode, the searches are way more specific and personalised, and Google's looking at hundreds of pages. So the game shifts to understanding all the pages Google likes to look at and making sure your brand is showing up and being recommended in as many of them as possible. A lot of website owners have already felt this shift begin to happen with AI overviews and a few people using AI mode. But it's nothing compared to what's about to happen. The big shift will come when Google makes AI mode the default experience. They're already starting to experiment with something called Web Guide, which is where AI type results show up in the traditional search results. And now we've had several people from Google confirming that AI mode will be the default soon.

So if you own a business or a website, I highly recommend starting to track where AI mode is looking before recommending you or your competitors. You can do this with software like profound or Peak AI, and then make sure your business is mentioned and recommended in as many of them as possible. Get yourself in the directories and listicles that AI mode is looking at and start producing content on the social platforms and publications that AI mode looks at. While the things you're doing for traditional SEO should still continue to help, this is a huge focus that we have right now for our clients. Things are changing. There will be big opportunities. Make sure you're ready.

Google just confirmed AI will replace search results. Here's what business owners need to know right now 👀 #GoogleAI #SEO #DigitalMarketing #BusinessTips #AISearch AI Mode query fan-out may shift strategy away from only ranking top three for broad search terms. AI Mode visibility may depend on being mentioned and recommended across sources Google consults. Main topics: AI Mode Brand Presence, AI Mode Query Fan-Out.

AI Mode Brand Presence
AI Mode Query Fan-Out


Here's a free tip to help your Google Business Profile and improve your local s C. O. I want you to go into your Google Business Profile and look for that little button there that says Q&A. Now what the Q&A is is questions and answers that people are asking about your business. But what you can do is that you can ask the questions yourself and obviously answer them as well. Now the quickest and easiest way to do it is going to ChatGPT saying this is my Google Business Profile. Help me with some questions and answers to help me rank better for local SEO. Put in the answers over there and press done. It really just takes a few minutes. Go try it yourself and you'll see how this will improve your local SEO. And map results.

Add Q&A section to Your Google Business Profile for local SEO One of ...


Google CEO Sundar Pichai said in May that web publishing is not dying. But now in a court document filed by Google on late Friday, Google's lawyers wrote, the open web is already in rapid decline. Fine, the open web. Think blogs, recipe sites, forums, independent publishers versus closed ecosystems like Instagram, Facebook, TikTok, threads X. Now, this is actually crazy news for SEO. If you're doing SEO, you have less and less competitors. Keep in mind that the way to influence AI tools, ChatGPT, AI Overviews, is with the website. It's pretty easy too. The internet community has been freaking out about this, but I think it's crazy.

Google CEO Sundar Pichai said in May that web publishing is not dying. But now, in a court document filed by Google on late Friday, Google's lawyers wrote, “The open web is...

Google CEO Sundar Pichai said in May that web publishing is not dying. But now, in a court document filed by Google on late Friday, Google's lawyers wrote, “The open web is already in rapid decline.” The open web - think blogs, recipe sites, forums, independent publishers, versus closed ecosystems like Instagram, Facebook, TikTok, Threads, 𝕏. This is actually crazy news for SEO. If you're doing SEO, you have less and less competitors.  Keep in mind that the way to influence AI tools, ChatGPT, AI Overviews, is with a website. It's pretty easy too.  The internet community has been freaking out about this, but the opportunity here is wild. #searchengineoptimization #seotips #digitalmarketing #marketingnews


If you want more Black Friday and Christmas sales, you need to start your product SEO now. Here's how: pick one buyer focused keyword per product. This should be the product name + some key modifiers. You gonna use this exact formula for your product title and your products URL. This kind of product description isn't gonna cut it, so add the SEOAnt app from Shopify's App Store. Go into content optimisation, select your products, and add your bio focused keyword. Check your SEO score, then choose your brand's tone and click AI auto optimise. Once it's done, click fill content for the description fields and meta title. Tweak it to fit your brand and product. Check the SEO advice section below to make your final edits. Then go back and edit your product to add your keyword to the image name and alt text. Start with your best sellers this week.

Make sure your Shopify store is ready for Black Friday & Christmas this year and start working on your SEO right now! It's never too soon to get started with Christmas SEO... This source is indexed under ecommerce SEO / product pages. Main topics: ecommerce SEO / product pages.

Make sure your Shopify store is ready for Black Friday & Christmas this year and start working on your SEO right now! It's never too soon to get started with Christmas SEO... tbh, your competitors have probably already started.  Here's exactly what you need to do, including a Shopify SEO app that uses AI SEO to speed up the process.   #shopifyseotools #shopifyseo #bestseotools #seoforbeginner #aiseo


If you want to rank in large language models like ChatGPT, you need to be using software to track the sources that ChatGPT is using. I spoke with the product manager of one of these pieces of software yesterday and he says that they currently have 92 competitors, 92 other companies doing the same things they are. Over the last two months, I've looked into about a dozen pieces of software that does this. I've used or done demos of about half of those. I wanna tell you what you need to look for if you're interested in starting to use this software and then I'll tell you which one I'm using. And this is not a sponsored post. No one's paying me to say this. There are two main features you're looking for in software like this. You wanna be able to track how often you're recommended by these large language models versus your competitors. And more importantly, in my opinion, you wanna track what sources the large language models are referring to before making that recommendation. Getting your brand mentioned in those sources is the primary way you increase your visibility in these large language models. So what you're actually tracking is a set of prompts, prompts that you think your ideal customer might be typing into these large language models. And we really just have to guess here. While there is some data about what people are typing to large language models, pretty much every prompt is unique. This isn't like keyword research where you can see search volume for different terms. The search volume for every prompt is one...

If you want to rank in large language models like ChatGPT, you need to be using software to track the sources that ChatGPT is using. I spoke with the product manager of one of these pieces of software yesterday and he says that they currently have 92 competitors, 92 other companies doing the same things they are. Over the last two months, I've looked into about a dozen pieces of software that does this. I've used or done demos of about half of those. I wanna tell you what you need to look for if you're interested in starting to use this software and then I'll tell you which one I'm using. And this is not a sponsored post. No one's paying me to say this.

There are two main features you're looking for in software like this. You wanna be able to track how often you're recommended by these large language models versus your competitors. And more importantly, in my opinion, you wanna track what sources the large language models are referring to before making that recommendation. Getting your brand mentioned in those sources is the primary way you increase your visibility in these large language models.

So what you're actually tracking is a set of prompts, prompts that you think your ideal customer might be typing into these large language models. And we really just have to guess here. While there is some data about what people are typing to large language models, pretty much every prompt is unique. This isn't like keyword research where you can see search volume for different terms. The search volume for every prompt is one. So what most of these tools will do is they'll look at your brand and they'll guess the kind of prompts people might type into a large language model before it recommends you or your competitor. It then needs to run those prompts multiple times across the most popular large language models, and I say multiple times because the results are gonna be different every time. You can't just run this once like you would when you're checking keyword rankings, and you want a tool that can at least check ChatGPT, perplexity and Google's AI overviews. If it checks other models, great, but you don't wanna water down the results with models that people rarely use.

Here's one thing that a lot of people don't realise: most of these software companies are getting the results through the API of the large language model, and that's actually an issue because you get very different results through the API and most people are not querying the API, they're using the product directly. So it's important that the software you're using is looking at the same results a user would get when using the product directly, and then most importantly it needs to be able to aggregate all the sources that the large splicing models are looking at to show you which sources are used most often, and not just the domain but the actual page that was referenced. So these are gonna be directories, listicles, discussion threads, the specific Reddit thread that ChatGPT is looking at before making a recommendation. Blog posts, YouTube videos. This is content that you might want to replicate on your own channels or website.

This is the real value in the software. It'll tell you exactly where your brand needs to be mentioned or what kind of content you need to create on your website to increase your visibility. Now most of the software that exists right now is still incredibly expensive or not quite working. The one that I found that I really love is peak dot a I P e e c dot a I. While the software still isn't quite complete, it's already been incredibly useful for us and it's not nearly as expensive as some of the competitors like profound.

I tested 12 ChatGPT ranking tools - this one actually works! 92 competitors but most use APIs that show fake results 🤖 #ChatGPT #aimarketingtools #DigitalMarketing #SEO #TechReview LLM visibility tools should run prompts repeatedly in user-facing products and aggregate the exact pages used as sources. Main topics: GEO measurement methodology, GEO software accuracy, GEO software / LLM source tracking.

GEO measurement methodology
GEO software accuracy
GEO software / LLM source tracking


This is how you exclude mobile apps from your Google remarketing campaigns. As we know, Google remarketing campaigns are a great way to re engage with people that have been on your website via banner ads but nine times out of 10 you don't want your ads to appear on mobile apps. The reason is most of the times that the people are on the mobile apps they click on those banners by mistake and sometimes it's even the kids that are playing on those mobile apps. This is how you do it. Open up Google Ads Editor and click on that remarketing campaign then scroll down further then you're gonna see mobile App categories negative and click on that then go to that button over there and press add Negative Mobile App categories then click on campaign level Negative Mobile App categories. You're gonna see that gives you a whole selection over there. Now you have to do this slowly. What I want you to do is scroll down and then expand every subcategory over there it takes only a few seconds. Once everything is expanded, I want you to select it all then press continue. If done correctly, you should see that there's 149 exclusions. Obviously you can do this for all different type of display campaigns in Google as well. Keep on following us for more free Google Ads tips.

Mobile App Exclusions in Google Ads If you are running Google Ads Dis...


If you thought you couldn't do search engine optimization with a new site, this guy just took my SEO course. Compact Keywords now ranking No. 1 on Google for 25+ keywords, hundreds on Bing with a new site after starting Compact Keywords only two months ago. Get the course now at compactkeywords.com.

If you thought you couldn't do search engine optimization with a new site, This guy just took my SEO course, Compact Keywords - now ranking number one on Google for 25 plus...

If you thought you couldn't do search engine optimization with a new site,  This guy just took my SEO course, Compact Keywords - now ranking number one on Google for 25 plus keywords, hundreds on Bing, with a new site after starting Compact Keywords only two months ago. Get the course now at compactkeywords.com #seotips #searchengineoptimization #digitalmarketing #buildinpublic


I wanna talk about Parasite SEO. We're gonna talk about what it is, when's the right time to use it, and why it's more effective now than it used to be. Parasite SEO is just posting content to a website with more authority than yours in the hopes of ranking for more competitive terms than you would normally be able to rank for. So some of the most effective examples right now would be posting content to medium or as an article on LinkedIn or as a post on Reddit. These domains all have a lot of authority. So unless you're a big brand, your content has a better chance of ranking there than it might on your own website. Now, of course, the links that you post here are gonna be no follow, so they're not gonna help your website rank. And if you're posting to places like Reddit, you can't really promote your brand or you'll get your post removed. But there's a few ways this can be really effective. If you're posting truly valuable content to places like Reddit or LinkedIn, people will often look at your profile, and there you can promote your website and brand, and I get people reaching out to me on Reddit all the time by doing this. If the post targets a keyword that people are searching for, then you can also get additional traffic to that post from Google. But the reason this is even more effective than it used to be is that large language models love these websites. So a lot of brands are now increasing their visibility in these large language models by posting articles to medium or LinkedIn or Reddit just recommending their brand...

I wanna talk about Parasite SEO. We're gonna talk about what it is, when's the right time to use it, and why it's more effective now than it used to be.

Parasite SEO is just posting content to a website with more authority than yours in the hopes of ranking for more competitive terms than you would normally be able to rank for. So some of the most effective examples right now would be posting content to medium or as an article on LinkedIn or as a post on Reddit. These domains all have a lot of authority. So unless you're a big brand, your content has a better chance of ranking there than it might on your own website.

Now, of course, the links that you post here are gonna be no follow, so they're not gonna help your website rank. And if you're posting to places like Reddit, you can't really promote your brand or you'll get your post removed. But there's a few ways this can be really effective. If you're posting truly valuable content to places like Reddit or LinkedIn, people will often look at your profile, and there you can promote your website and brand, and I get people reaching out to me on Reddit all the time by doing this.

If the post targets a keyword that people are searching for, then you can also get additional traffic to that post from Google. But the reason this is even more effective than it used to be is that large language models love these websites. So a lot of brands are now increasing their visibility in these large language models by posting articles to medium or LinkedIn or Reddit just recommending their brand. Most common version of this is Top X lists. This would be like top brands in your industry. And of course you're gonna list yourself as No. 1. And it doesn't even need to link back to your website because the large language model will find this, they'll see that your brand is recommended No. 1 and just helplessly recommend you to the user.

This SEO hack lets small brands outrank bigger competitors using Medium, LinkedIn & Reddit 🎯 #ParasiteSEO #SEOHacks #DigitalMarketing #SEOTips #ContentStrategy Posting useful content on high-authority platforms like Medium, LinkedIn, or Reddit can rank for terms a weaker site may not rank for. Main topics: AI visibility manipulation / listicles, Third-party platforms / SEO.

AI visibility manipulation / listicles
Third-party platforms / SEO


ChatGPT has completely changed your customers journey, and if you're not adapting your strategy, you're screwed. Search Engine Land have published this study showing a 527% increase in AI search traffic this year, with the biggest increases seen across the legal, finance, SMBвЂ™s, health and insurance industries. This is because, and I don't know why, we treat LLM's like they are industry experts, which makes answers to questions like these way more accessible to us than they've ever been before, and that's before we've actually spoken to an industry expert. The problem with this is that if your customers are consulting tools like ChatGPT before they come to you, when they finally land on your website or reach out, they're at a completely different stage of their customer journey. Most sales funnels start at the awareness stage and then walk leads through each of these three steps. But because they've consulted an LLM first, they've already been through the awareness stage. So by the time they're getting to you, they're at the consideration or decision stage. So if you're starting to see an increase in website traffic from AI search, you need to be closely monitoring the landing pages they're sending traffic to and adapt your customer journey so it meets people at each of these three stages to make sure they convert.

ChatGPT (and other AI chatbots) is going to forever change your customer journey and how you nurture leads through your sales funnels. In fact, it maybe already has... This source is indexed under AI search traffic / funnel adaptation. Main topics: AI search traffic / funnel adaptation.

ChatGPT (and other AI chatbots) is going to forever change your customer journey and how you nurture leads through your sales funnels. In fact, it maybe already has. In a recent study, Search Engine Land shared the industries seeing the biggest increase in AI search traffic in 2025, and if your business is in one of them, you need to review your customer's sales journey and funnel to make sure it's meeting buyers at every step of the buyer journey.   #AIsearch #SEO #digitalmarketing #marketingstrategy #customerjourney


This is how you change your homepage meta title and meta description on WordPress using Yoast. As we know, one of the most common platforms out there for creating websites is WordPress. Now probably the most popular plugin for SEO forward press websites is Yoast. I wanna show you how you should change your page title on your homepage to get the most out of SEO. The first thing that you have to do as with everything in SEO is do keyword research over here is a snapshot of the keyword research that I've done for a client of ours who owns a car wash business. As you can see by far the most popular search term according to Google is car wash near me. That term alone has got at least 27,000 monthly searches. Now we're going to go into WordPress and obviously Yoast is being installed the first thing I wanna do is go to yoast then click on settings then click under Content Homepage Settings and you gonna see that there's a line over there edit the homepage itself click on that button and now you gonna go into the homepage, scroll down until you see the meta title and the meta description you gonna see that the standardised page title for Yoast has already been done but 9 times out of 10 this is wrong the reason is that they've taken the title of your homepage which most times just Says home and then it gives you your business name now for this example over here, it's not targeting that word that we want, car wash near me what I want you to do over there is delete the title that it gives me and start incorporating some of the keywords that you're trying to target this I'm...

This is how you change your homepage meta title and meta description on WordPress using Yoast. As we know, one of the most common platforms out there for creating websites is WordPress. Now probably the most popular plugin for SEO forward press websites is Yoast. I wanna show you how you should change your page title on your homepage to get the most out of SEO.

The first thing that you have to do as with everything in SEO is do keyword research over here is a snapshot of the keyword research that I've done for a client of ours who owns a car wash business. As you can see by far the most popular search term according to Google is car wash near me. That term alone has got at least 27,000 monthly searches.

Now we're going to go into WordPress and obviously Yoast is being installed the first thing I wanna do is go to yoast then click on settings then click under Content Homepage Settings and you gonna see that there's a line over there edit the homepage itself click on that button and now you gonna go into the homepage, scroll down until you see the meta title and the meta description you gonna see that the standardised page title for Yoast has already been done but 9 times out of 10 this is wrong the reason is that they've taken the title of your homepage which most times just Says home and then it gives you your business name now for this example over here, it's not targeting that word that we want, car wash near me what I want you to do over there is delete the title that it gives me and start incorporating some of the keywords that you're trying to target this I'm gonna relabel this page title.

I'm gonna say car wash near me in Norwood and Fourways then I'm gonna put a bar and then the name of the website the reason I've done it this way is obviously to try put in as many keywords as I can in that title and still make sense. You must remember that with regards to the page title you're still unlimited to 60 characters so you can't just write a whole phone book the next thing that we gonna do is put a meta description the meta description is that second line under the page title that gives the reader a bit more information.

Again, you wanna put your keywords here so Google can see what you're about I'm gonna put in a descriptive meta description with the call to action. Once I've done that, I'm gonna press save. Now the next step would be going to Google Search Console submit that page and give it a bit of time so Google can start reading that new page title ah, many times, especially with the new website this alone is not gonna get you up The search engine straight away. One still has to do back linking, but at least we've done the page title.

And in my opinion, this is the best way to create your page title and your page description with Yoast in WordPress. If you have any questions, drop a comment below.

How to SEO Your Wordpress Website Homepage with Yoast Your website’s ...


You remember when those dot XYZ sites were really popular? Google has said they're actually worse for SEO. This was asked on Reddit. An official Google employee responded: domain names on challenging TLDs might find that crawling and indexing is slower. Even sitemaps may struggle to be considered worthwhile. While the Google employee goes on to list other issues that a dot XYZ website might face. But this is an official Google employee saying SEO on dot XYZ websites is worse.

Remember when those .xyz sites were really popular? Google has said they're actually worse for SEO. This was asked on Reddit. An official Google employee responded... The creator claims a Google employee said challenging TLDs such as `.xyz` may face slower crawling/indexing and sitemap trust issues. Main topics: domain/TLD SEO risk.

Remember when those .xyz sites were really popular? Google has said they're actually worse for SEO. This was asked on Reddit. An official Google employee responded. Domain names on challenging TLDs might find that crawling and indexing is slower. Even sitemaps may struggle to be considered worthwhile. The Google employee goes on to list other issues that a .xyz website might face. But this is an official Google employee saying SEO on .xyz websites is worse. #seotips #searchengineoptimization #digitalmarketing #marketingstrategy


I just want to clarify something. Did you say that it's important to make sure that the service areas that you set on your Google Business Profile are a match with what you've put on your website? Like you should put it on your website, say we serve these areas and that should be on your website because that's the thing that they look at in the verification process. Even if it wasn't a thing in the verification process and we don't have a tick list, wouldn't that make sense? It makes perfect sense, but it's actually something I've never really thought of before or even heard as a tip, but of course it makes great sense. Yeah. So yeah, it was like, what would people expect to see? What would your potential customers expect to see to make sure that everything looks joined up? And then, you know, just take it as read that that is quite likely gonna be something which is on the list that who it's checking. Um, cause often it is a, um, like a manual check from Google stuff with a suspension. Um, in, in my, you know, to my knowledge, in my experience. Uh, so yeah, gotta be consistent. Makes sense.

The #1 problem service area businesses encounter on Google is video v...


Have you seen that the Semrush stock price has gone down 42% this year. Now for those of you don't know Semrush is one of the leading softwares out there for SEO and Google Ads professionals. Now there's two different schools of thoughts with regards to Semrush why the share price has gone down. The first school of saying the main reason is because with the rise of AI and ChatGPT and all the AI's that everyone's going to start moving to them and Semrush is not ready for that and doesn't offer that service. Personally, I don't think that is the reason. In fact Semrush are actually starting to move to that and are starting to offer services that are related to AI models. The main reason in my opinion and I'm telling you this as a Semrush user is that unfortunately the software is just not that great anymore. The U X is really outdated compared to some of the softwares out there. Semrush is quite complicated and not so nice to use. I know I might offend Semrush and I'm sorry guys I really have been a long standing user but I think you guys really have to update your software. Another reason why I get frustrated with Semrush although they offer a lot of different things, everything that you want to add on to Semrush starts adding to a Bill. It's not an all inclusive offer and this Really gets frustrating and obviously gets quite expensive as well. Just wanted to put it out there, Semrush, I hope you guys improve, but I think I'm gonna be cancelling my subscription very soon.

SEMrush Stock Has Dropped 42 Percent This Year 📉 SEMrush’s stock has ...


If you've been following me for a while, you might not know this. I have a daily search engine optimization podcast where I break down what I talk about on my social media. If you've ever been confused about something in SEO, there's a good chance I've talked about it. I've done the podcast for 800 days in a row. 800 SEO things covered on this podcast. Every single day. The podcast is. That's not the podcast, that's a statue of Liberty. The podcast is The Edward Show. You can get it on YouTube with this URL. The Edward Show right here. It's also on Apple Podcast, Spotify, Audible, and everywhere else in the universe if you've ever wanted these crazy SEO things broken down. 2.6 thousand videos the Edward Show Podcast.

If you've been following me for a while, you might not know this. I have a daily search engine optimization podcast where I break down what I talk about on my social media...

If you've been following me for a while, you might not know this. I have a daily search engine optimization podcast where I break down what I talk about on my social media. If you've ever been confused about something in SEO, there's a good chance I've talked about it. I've done the podcast for 800 days in a row. 800 SEO things covered on this podcast.  Every single day. The podcast is The Edward Show. Available everywhere. Wherever you get your podcasts. #podcastrecommendation #searchengineoptimization #digitalmarketing #growthhacking


You need to watch this before you do any kind of SEO on your website. There are four different types of searches that people make online, and you target each of these searches and keywords with different types of content. These are known as informational, navigational, commercial, and transactional. Informational searches are when people are looking to learn more about something. This is typically right at the beginning of their buyer journey. Navigational searches are when they're looking for a specific page, website, product, or brand. Commercial searches are when they're considering buying something, but they haven't fully made a decision yet. And transactional searches are when they are ready to buy. Informational searches need things like blog posts, guides and resources. Basically, you wanna help them learn more. Navigational is pretty easy. Just make sure your website is indexed on Google so people can find it. Commercial pages are best suited to collection or category pages or blog posts rounding up your products or services. Transactional searches should go straight to your sales pages. You wanna make it as easy as possible for them to buy when they're ready.

This is one of the biggest SEO mistakes I see. Most people don’t realise there are 4 different types of Google searches, and each one needs its own type of content... This source is indexed under search intent / content mapping. Main topics: search intent / content mapping.

This is one of the biggest SEO mistakes I see. Most people don’t realise there are 4 different types of Google searches, and each one needs its own type of content. If you don’t match search intent, your keywords won’t bring the traffic or sales you’re hoping for. #SEO #SEOTips #digitalmarketing #searchengineoptimisation


Most small businesses need to be on Reddit at this point, and it looks like it's just gonna become more important going into 2026. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before it recommends a specific business. This means that for a lot of prompts, the number one factor in determining if your brand is recommended by ChatGPT is whether or not you are present on these specific Reddit threads. But also traffic to Reddit itself continues to go up. So you can also get leads directly from Reddit. So I'm gonna give you a method where you can get leads from Reddit in just 15 minutes a day, or if that's too much time right now, in just a couple hours a month. If you or someone from your team can spare 15 minutes a day, then you're gonna wanna find a piece of software like a devvy AI. Or Redora. There's now hundreds of startups making this software that monitors discussion threads on Reddit and other sites. These tools will filter the conversations that are relevant to your product or service. So you don't have to spend time trying to find the discussions. They just show up in a feed and you can respond to them one at a time. Now when you respond, you wanna mention your brand and what you do, but you don't wanna promote your business. So I recommend starting your response with something like as the owner of or as someone who works at your business. And then you wanna describe your business using terms that you would like to rank for...

Most small businesses need to be on Reddit at this point, and it looks like it's just gonna become more important going into 2026. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before it recommends a specific business. This means that for a lot of prompts, the number one factor in determining if your brand is recommended by ChatGPT is whether or not you are present on these specific Reddit threads. But also traffic to Reddit itself continues to go up. So you can also get leads directly from Reddit.

So I'm gonna give you a method where you can get leads from Reddit in just 15 minutes a day, or if that's too much time right now, in just a couple hours a month. If you or someone from your team can spare 15 minutes a day, then you're gonna wanna find a piece of software like a devvy AI. Or Redora. There's now hundreds of startups making this software that monitors discussion threads on Reddit and other sites. These tools will filter the conversations that are relevant to your product or service. So you don't have to spend time trying to find the discussions. They just show up in a feed and you can respond to them one at a time.

Now when you respond, you wanna mention your brand and what you do, but you don't wanna promote your business. So I recommend starting your response with something like as the owner of or as someone who works at your business. And then you wanna describe your business using terms that you would like to rank for. You might say something like, as someone who works at Elite Auto Shield, the number one window tinting shop in Orlando, Florida, here's what I've seen working in regards to your question. And then just provide a lot of value. If your comment truly provides a lot of value to this user, most subreddits will forgive you for mentioning your brand. And if you're doing this 15 minutes a day, you wanna focus on posts that have gone live in the last 24 hours. And you're just hoping that one of these will catch fire.

After your comment gets some upvotes, you'll get a ton of visibility through Reddit. And every once in a while one of these threads will get picked up by a traditional search engine and then be referenced by large language models. However, if you just have a few hours a month, I recommend focusing only on the threads that have already been picked up by search engines or large language models. To do this, you're gonna want a tool like peak dot AI. That's what I use to monitor the websites that large language models like ChatGPT look at before responding to prompts about your product or service. For most businesses, this is going to reveal dozens or even hundreds of Reddit threads that ChatGPT is regularly looking at before making a recommendation. And what you're gonna notice is most of these Reddit threads are a year old or older, so you're unlikely to be seen by the Reddit community adding a comment here, but you will be seen by the large language models. And on these older threads you can be a little more promotional, but I still recommend adding a lot of value with your comment. We're just starting to do this for clients and it's working really well, but I'd really love to hear what's working for everyone else.

ChatGPT recommends businesses from Reddit first. Here's how to get in those threads in 15 mins/day 🧵✨ #RedditMarketing #AIOptimization #SmallBiz The source says Reddit threads are often referenced by LLMs before business recommendations, making relevant brand presence strategically important. Main topics: Reddit / LLM citations, Reddit monitoring workflow.

Reddit / LLM citations
Reddit monitoring workflow


The problem that South African advertisers have on Facebook and Instagram, and I've seen this a lot with other developing countries that although the audience is huge, the people that can actually afford your services are minute. In order to try get that market of people that can actually afford your services, you have to filter your audiences correctly. Let me show you one way of doing it. When you create an ad in Facebook Manager, you gonna see your audiences. Now for this specific example, I've just chosen South Africans between the age of 30 to 60. Take a look at that figure over there. You can see potentially that your current audience is 12 million people. That audience is way too broad because majority of those people, I promise you, cannot afford your services. So this is how you can create a filter in Facebook. I want you to go into that search bar and type in South Africa. There are two filters that are gonna come up. The first one is South Africans who prefer high end value goods and the second one is South Africans who prefer mid and high value goods. I want you to go select those two. Once you've selected those audiences, take a look over here. Look at your potential audience, how much that is shrunk by. Your potential audience now is 2 million people. That's a big difference from 10 million. We do this for a lot of our advertisers in South Africa and the results Have dramatically improved. Go try it out yourself, and I'm sure you'll start getting better results.

The problem that South African advertisers have on Facebook and Instagram, and I've seen this a lot with other developing countries that although the audience is huge, the...

Improve Your Facebook Advertising in South Africa 🇿🇦  Facebook has hu...


The Department of justice's case against Google finally resolved after 5 years. Even though the court agreed that Google has a monopoly on search, they're not going to break them up. However, as an SEO, that's not why I found this case interesting. You see, this case forced Google to release a bunch of information of how they rank websites. We've Learned more about the inner workings of Google because of this court case than we have from any other source. So I want to talk about one thing that we just Learned as a result of this case. If you want a complete breakdown, I recommend Marie Haynes blog. I just want to dive into one part I found really interesting that I think a lot of people are overlooking. The biggest thing that this court case revealed is that user behaviour is a huge ranking factor for Google. In other words, Google is paying attention to which websites you click on after you do a search and also what you're doing once you land on the website. Google is using this data to determine what types of websites people tend to find helpful. And then if your website has the same qualities as websites that people tend to find helpful, it will tend to rank higher in Google. Before the DOJ case, SEO's had been arguing about whether user behaviour was a ranking factor. But because of several documents that were released early in a case, we've now Known for a few years that it is. Now, it might seem like this new information would make it easy for us SEO's to just trick Google into thinking that our websites are high quality and therefore rank them higher...

The Department of justice's case against Google finally resolved after 5 years. Even though the court agreed that Google has a monopoly on search, they're not going to break them up. However, as an SEO, that's not why I found this case interesting. You see, this case forced Google to release a bunch of information of how they rank websites. We've Learned more about the inner workings of Google because of this court case than we have from any other source. So I want to talk about one thing that we just Learned as a result of this case. If you want a complete breakdown, I recommend Marie Haynes blog. I just want to dive into one part I found really interesting that I think a lot of people are overlooking.

The biggest thing that this court case revealed is that user behaviour is a huge ranking factor for Google. In other words, Google is paying attention to which websites you click on after you do a search and also what you're doing once you land on the website. Google is using this data to determine what types of websites people tend to find helpful. And then if your website has the same qualities as websites that people tend to find helpful, it will tend to rank higher in Google. Before the DOJ case, SEO's had been arguing about whether user behaviour was a ranking factor. But because of several documents that were released early in a case, we've now Known for a few years that it is.

Now, it might seem like this new information would make it easy for us SEO's to just trick Google into thinking that our websites are high quality and therefore rank them higher. It turns out these specific systems are just a bit too sophisticated for us to game. Because they're based on machine learning, we don't know exactly what the systems are looking for when they're evaluating quality. In fact, even the engineers at Google don't know exactly what the factors are. However, the reason that I'm making this video today is that we just Learned there's a way to see whether or not Google is evaluating your pages as high quality. Pages that users find helpful. Pages that are popular and users interact with will be crawled more frequently. And if you have Google Search Console hooked up to your site, you can actually see how often Google is crawling your pages. So take a look. If Google's crawling your pages more often, that's a good sign that you're aligning with what users find helpful. And if you find that some pages are being crawled less and less often, you might wanna take a look. That's a good sign that Google thinks these pages are low quality because of user behaviour.

Google's court case revealed how they ACTUALLY rank websites. Check your crawl frequency in Search Console to see your quality score!... This source is indexed under user behavior / crawl frequency. Main topics: user behavior / crawl frequency.

Google's court case revealed how they ACTUALLY rank websites. Check your crawl frequency in Search Console to see your quality score! #SEO #Google #SearchConsole #DigitalMarketing #WebsiteTraffic


All of the problems that Google couldn't solve are now being handed over to AI. AI overviews reduce clicks by 34.5%, triggered 99% by informational keywords. Informational keywords are how, what, why, when, where. Instead, target keywords like make, track, create, generate action keywords. Think about every possible use case that your brand or service satisfies. Anything that you can do for customers. This is called action mapping. Here's an example. This software lists all the different things that it can do. Each one of these is a page targeting a keyword. Regardless of whether you're a product or a service. Make pages like this targeting these keywords. Where people know what they want, but they don't know the brand that will give them what they want. AI takes clicks away from informational keywords, but redirects searchers to purchase intent keywords. Get purchase intent SEO for your brand at compactkeywords com.

All of the problems Google couldn’t solve are now being handed over to AI. AI overviews reduce clicks by 34.5%. Triggered 99% by informational keywords... Instead of informational keywords vulnerable to AI Overviews, brands should target action/use-case keywords such as make, track, create, and generate with dedicated pages. Main topics: purchase-intent SEO / action mapping.

All of the problems Google couldn’t solve are now being handed over to AI. AI overviews reduce clicks by 34.5%. Triggered 99% by informational keywords. Informational keywords are how, what, why, when, where. Instead, target keywords like make, track, create, generate. Action keywords. Think about every possible use case that your brand or service satisfies. Anything that you can do for customers. This is called action mapping. Here's an example. This software lists all the different things that it can do. Each one of these is a page targeting a keyword. Regardless of whether you're a product or a service, make pages like this, targeting these keywords where people know what they want, but they don't know the brand that will give them what they want. AI takes clicks away from informational keywords, but redirects searchers to purchase intent keywords. Get purchase intent SEO for your brand at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing


This guy put out a press release to completely newsjack Semrush's stock drop. He put out a press release on the Associated Press to push down on Google a bad news story about his company. He succeeded, moving the bad news story from position 7 to the second page of Google position 11. But then things went wild. It's entirely AI generated financial news site AI Invest, which has had the craziest run up in SEO history. It more than 20 x its monthly traffic with only AI generated content. 5.7 million hits a month from Google with AI generated content. It accidentally pulled together the stock price decline and this guy's tool launch showed up No. 2 on Google for Semrush stock drops at Grid's new tool shakes market. The two had nothing to do with each other, this guy's press release on the Associated Press manipulated the AI by accident. He newsjacked the Semrush stock drop to get traffic to his tool. And by the way, I teach how to use press releases for things like this in my SEO course at Compact Keywords com.

Max Roslyakov put out a press release to completely newsjack Semrush's stock drop. He put out a press release on the Associated Press to push down on Google a bad news story... This source is indexed under press release newsjacking / AI manipulation. Main topics: press release newsjacking / AI manipulation.

Max Roslyakov put out a press release to completely newsjack Semrush's stock drop. He put out a press release on the Associated Press to push down on Google a bad news story about his company. He succeeded, moving the bad news story from position 7 to the second page of Google, position 11. But then things went wild. This entirely AI generated financial news site, AInvest, which has had the craziest run up in SEO history. It more than 20x’d its monthly traffic with only AI generated content - 5.7 million hits a month from Google with AI generated content. AInvest accidentally pulled together the stock price decline and this guy's tool launch. Showed up number two on Google for Semrush Stock Drops: FatGrid's New Tool Shakes Market. The two had nothing to do with each other. But this guy's press release on the Associated Press manipulated the AI by accident. He newsjacked the Semrush stock drop to get traffic to his tool. And by the way, I teach how to use press releases for things like this in my SEO course at Compactkeywords.com #searchengineoptimization #generativeengineoptimization #seotips #publicrelations


One of the most hilarious local SEO hacks. If you have a local business, whenever you go to it, use the driving directions feature on Google Maps. Get all of your friends and family to go to your business using the driving directions feature on Google Maps. There are even people who travel around with hundreds of phones, all using the driving directions feature on Google Maps to go to a single business. Doing this indicates demand for a local business. Google's algorithms pick this up, then rank the business higher on local search. This is just one of the craziest local SEO things that people do.

One of the most hilarious local SEO hacks. If you have a local business, whenever you go to it, use the driving directions feature on Google Maps... Some local SEOs try to boost Maps rankings by generating driving-directions usage signals with friends/family or many phones, claiming it indicates local demand. Main topics: local SEO manipulation / Google Maps.

One of the most hilarious local SEO hacks. If you have a local business, whenever you go to it, use the driving directions feature on Google Maps.  Get all of your friends and family to go to your business using the driving directions feature on Google Maps.  There are even people who travel around with hundreds of phones all using the driving directions feature on Google Maps to go to a single business. Doing this indicates demand for a local business.  Google's algorithms pick this up, then rank the business higher on local search. This is just one of the craziest local SEO things that people do. #localseo #localsearchengineoptimization #digitalmarketing #seotips


If you thought for even a second Google's new nano banana is not as impressive as everybody says, make me in a hacker outfit with blue lighting. Bam. Look at this. This is, it's crazy. Oh my gosh. Such a short prompt. Boom. Make the laptop in this, a virtual studio environment design. I just gave it a long prompt. I had ChatGPT write that one. Let's see how it turned out. What? Okay, but it's not perfect. Make the desk match the scene. I misspelled match and it did it. Made the desk match the scene. Remove the stuff on the desk. Just keep the laptop. There we go. Here's how it turned out in Figma. I put myself behind the laptop. Look how cool clear that is. I'm using this for Sunday's newsletter header, which is about how to manipulate SEO with clawed artifacts. It's more black hat SEO, which is why I look like a hacker. People are manipulating SEO in less than 24 hours with these clawed artifacts that take five minutes to make. You can get the newsletter at edwardslink. Com.

If you thought for even a second Google’s new Nano Banana isn’t as impressive as everybody says… I asked it to make me in a hacker outfit with blue lighting. Bam...

If you thought for even a second Google’s new Nano Banana isn’t as impressive as everybody says… I asked it to make me in a hacker outfit with blue lighting. Bam. Look at this. Crazy. Such a short prompt - boom. Then I pushed it further: - Made the laptop into a virtual studio environment with a longer prompt (written by ChatGPT). - Matched the desk to the scene, even when I misspelled “match.” - Removed everything on the desk except the laptop. - Here’s the result in Figma - I placed myself behind the laptop, and it’s crystal clear. I’m using this for Sunday’s newsletter, which shares how people manipulate SEO with Claude Artifacts. It’s more black-hat SEO, which is why I went with the hacker look. People are getting SEO results in less than 24 hours with Claude Artifacts that take just 5 minutes to make. Get the newsletter at edwardslink.com #artificialintelligence #imagegeneration #digitalmarketing #buildinpublic


Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best, and sometimes they're just outright lying. So here's five pieces of common advice that you should ignore. And of course I need to maximise viewer retention, so I'm saving the best ones for the end. The first one is that you should not write content for search engines. Just write helpful content and that's what'll help you rank. This is the worst SEO advice you could take. If your goal is to get traffic from Google, you need to write for search engines. That's the whole point. You should know what keywords you're trying to rank for before you create the content. Getting that keyword in the title of your page or the H1 as well as the meta title is absolutely mandatory. Getting it in places like the URL or the first paragraph also helps. If your competitors are doing this and you are not, they will outrank you. You won't get that traffic. The second piece of advice Google often gives is don't create content at scale. This is a big one. As Google's trying to fight low quality AI content, however, Google still pretty bad at detecting the quality of a piece of content. So instead they try to detect low effort content that been created at scale. So what does that mean?...

Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best, and sometimes they're just outright lying. So here's five pieces of common advice that you should ignore. And of course I need to maximise viewer retention, so I'm saving the best ones for the end.

The first one is that you should not write content for search engines. Just write helpful content and that's what'll help you rank. This is the worst SEO advice you could take. If your goal is to get traffic from Google, you need to write for search engines. That's the whole point. You should know what keywords you're trying to rank for before you create the content. Getting that keyword in the title of your page or the H1 as well as the meta title is absolutely mandatory. Getting it in places like the URL or the first paragraph also helps. If your competitors are doing this and you are not, they will outrank you. You won't get that traffic.

The second piece of advice Google often gives is don't create content at scale. This is a big one. As Google's trying to fight low quality AI content, however, Google still pretty bad at detecting the quality of a piece of content. So instead they try to detect low effort content that been created at scale. So what does that mean? It means you shouldn't create content that looks like it's low effort or created at scale, but that doesn't mean you can't create content at scale with fairly low effort. Now exactly how to do this would require a full course to explain, but with the right work clothes you can do this fairly reliably.

The third one is that you should only use your exact legal business name in direct resistance. In other words, you should not add search terms to your business name when creating a listing in a directory like Google Business Profile. The truth is, unless you're egregiously spamming multiple keywords in your business name, Google pretty much never does anything about this. And it's so effective. You're really shooting yourself in the foot if you're not doing this. I recommend coming up with one common business name that includes one or two search terms and using that exact name everywhere you create a listing. So if you're a window tinting company called Elite Auto Shield, your common business name might be Elite Auto Shield Window Tinting. Still sounds like it could be your name. And you get that search term in there, which gives you a huge boost for ranking for terms like window tinting?

No. 4 is a 2 for 1. The truth is, backlinks still matter a lot. Maybe it'll matter less in large language models, but right now they still make a big difference. And as long as you hire a link builder that knows what they're doing, it's still very easy to build links without Google detecting that you're buying them. Now that being said, good links are expensive and you can often get a lot of good free links, so I always recommend starting there.

And the last one is that you should focus on your core web vitals. These are things like cumulative layout shift and largest contentful paint. Google has convinced a lot of S E 0 s that they should hyperfixate on these stats. The truth is, as long as technical issues aren't hurting user experience, they almost never have an impact on ranking. So just make sure your website's loading fast enough to not hurt the experience of actual users, and then just focus on your content and your authority. Technical issues are almost never the reason you're not ranking.

Google's SEO advice will tank your rankings 📉 Here's what actually works instead. Which tip surprised you most? #SEO #Google #MarketingTips #DigitalMarketing #SEOSecrets The clip argues that content meant to get Google traffic should intentionally target search terms in title/H1, meta title, and sometimes URL or first paragraph. The clip recommends adding one or two search terms to a common business name across listings, which is a local SEO policy-risk tactic. The clip says backlinks still matter and claims careful paid link building can avoid detection; retain this only as link-policy risk context...

On-page SEO / keyword targeting
Risk/avoid / local business names
Risk/avoid / paid links
technical SEO / Core Web Vitals


This works really well in SEO. Quitting your worst habit will change your life faster than starting your best habit. Stop the leak before you fill the bucket. Before putting up a new page on your website, do this. Get this free tool put in your website, click start. This will show you all of the URLs on your site. Click HTML. Look at only status code 200 status OK. These are actual pages that are showing on your site. If you've never done this before, there's a good chance you have a lot of garbage up on your site. Clean that garbage. Take down things that are thin, that don't contain a lot of text that's just not useful. Check if your site is too slow. Make sure you're using page titles. Make sure you're using meta descriptions. Make sure you're using H1s. This is from the SEO subreddit. Index cleanup and content pruning for me. That's what I just talked about. Content pruning. Person says traffic goes burr.

This works really well in SEO. Quitting your worst habit will change your life faster than starting your best habit. Stop the leak before you fill the bucket... Before publishing new pages, the passage recommends auditing live 200 OK URLs for thin, slow, or poorly optimized pages. Main topics: Index cleanup.

This works really well in SEO. Quitting your worst habit will change your life faster than starting your best habit. Stop the leak before you fill the bucket. Before putting up a new page on your website, do this. Get Screaming Frog. Put in your website. Click start. This will show you all of the URLs on your site. Click HTML. Look at only status code 200, status OK. These are actual pages that are showing on your site. If you've never done this before, there's a good chance you have a lot of garbage up on your site. Clean that garbage. Take down things that are thin, that don't contain a lot of text. That's just not useful. Check if your site is too slow. Make sure you're using page titles. Make sure you're using meta descriptions. Make sure you're using H1s. This is from the SEO Subreddit. Index cleanup and content pruning for me. That's what I just talked about, content pruning. Person says traffic goes brrrrrrrrrrrr. #seotips #searchengineoptimization #seohacks #digitalmarketing


Acquiring a new business is pretty exciting until you realize that one wrong move on your Google Business Profile can tank your local SEO rankings overnight. Most people are going to follow Google's guidelines which tell you that what you should do is make a brand new profile. But that's a disastrous option because you're going to lose all the ranking benefit and you're going to lose all the reviews from your old profile. So in this video, I'm going to walk you through the exact process step by step on how to rebrand a Google Business Profile without it getting suspended so that you can maintain your rankings, maintain all your reviews, and most importantly, keep all your customers. Stick around to the end and you'll have a clear proven plan to transition smoothly without starting from scratch. I put all the information from this video in an awesome step by step checklist. So if you want to copy that, just leave a comment down below. Let's start with a trap that most people fall into. They create a brand new Google Business Profile, and then they mark the old one as closed. This is literally what Google tells you to do, but it's also the fastest way to lose all of your reviews and all of the local SEO momentum that you've already built up on that profile. Instead, what you need to do is update the existing profile, but you have to be careful and I'm going to show you how to do it without triggering a re-verification or suspension. And this is the most important part before you make any changes to your Google Business Profile...

Acquiring a new business is pretty exciting until you realize that one wrong move on your Google Business Profile can tank your local SEO rankings overnight. Most people are going to follow Google's guidelines which tell you that what you should do is make a brand new profile. But that's a disastrous option because you're going to lose all the ranking benefit and you're going to lose all the reviews from your old profile.

So in this video, I'm going to walk you through the exact process step by step on how to rebrand a Google Business Profile without it getting suspended so that you can maintain your rankings, maintain all your reviews, and most importantly, keep all your customers. Stick around to the end and you'll have a clear proven plan to transition smoothly without starting from scratch. I put all the information from this video in an awesome step by step checklist. So if you want to copy that, just leave a comment down below.

Let's start with a trap that most people fall into. They create a brand new Google Business Profile, and then they mark the old one as closed. This is literally what Google tells you to do, but it's also the fastest way to lose all of your reviews and all of the local SEO momentum that you've already built up on that profile. Instead, what you need to do is update the existing profile, but you have to be careful and I'm going to show you how to do it without triggering a re-verification or suspension.

And this is the most important part before you make any changes to your Google Business Profile. You have to update the rest of the web first. What most people do is they just run straight to their Google Business Profile, they change their information, and they hope it works, but this is a huge mistake. Why?

Because Google does a whole bunch of automated checks whenever you make a change to your Google Business Profile. If they see that your primary info on a profile has suddenly changed, but everything else on the internet says something different, they're going to think that something suspicious is going on and will likely force you to re-verify your profile or worse, suspend it. So first, make sure you update your name, address, and phone number on these key data sources. The first number one most important source you have to make sure is updated and accurate is your website.

I have a video from ages ago, it might have been the first video I ever made on my YouTube channel where I showed that when you make a change to a Google Business Profile, Google actually immediately crawls the website and tries to verify that information. So whatever page is linked to on the Google Business Profile, make sure that that page is dialed in with the right name, address, and phone number, and a huge tip right here. A lot of people forget to update the schema code, so you've got to check to make sure that your webpage doesn't have schema on it.

If it has local business schema on the page and you haven't updated that as well, that can be problematic. So make sure you update the schema and any text on the page to match your primary new business information before you update your Google Business Profile. The second most important place is your Facebook business page. I've seen this time and time again when the information doesn't match on Facebook to what you're entering in your Google Business Profile, Google is like something suspicious and then they force you to re-verify.

Make sure you update your Facebook business page for the brand with the correct name, address, phone number, and other details for whatever you're planning to change it in the rebrand. And then the rest of my list, these are really important sites that Google tends to reference. That would be your Better Business Bureau listing, your Yelp listing, primary data aggregators like Data Axle and Newstar Localese, and also Foursquare. Okay, so you've updated all of those sources and your next thing to do is wait.

Because it takes some time for Google to index all of those changes. I typically recommend that you wait for two weeks before you go and update your Google Business Profile. Oh, are you still here? Okay, great.

It's been two weeks now and now that all the dust has settled on those changes I made around the web, I can finally go and update my Google Business Profile. But here's the thing. It's really important that you make these changes under an account that has access to the Google Business Profile as an owner, not a manager. The reason is that I've seen many cases where when a change is made as a manager, Google doesn't accept it.

But if you make that change as an owner, Google is likely to accept it. So that's an important tip here. Make sure that you make these changes under an owner account, not a manager account. And here's another area where people get into trouble.

Making too many changes too quickly. If you make a whole scale change, that's also likely to trigger a re-verification or potentially a suspension. Google has a flag and they watch for this because sometimes people will hijack a listing and then they just turn it from a coffee shop listing into a locksmith listing or something like that. Google watches for that and because that this sort of flag check is in place, my recommendation is to make one change per sensitive field per week.

And so here are the sensitive fields you have to watch out for. Primary category, the business name, the address, the phone number, and the website URL. Those are your key sensitive fields that if you're making any changes to those, you want to put a week in between each change. And one other thing people often overlook during an acquisition is the photo section.

You don't want to leave a bunch of old logos, old photos of signage, old photos of previous team members on the Google Business Profile. You should go in there and delete the old ones and add a bunch of new ones to represent the new brand. And you can safely update the photo section without any concerns for re-verification or suspension. No problem.

Alright, so if you follow those steps, you can now go and update the rest of your citations on the internet. And we actually have a service for that at Whitespark. If you're interested, I'll put a link down below in the comments to our Whitespark listing cleanup service. And that's it.

So if you have any questions, leave them in the comments down below. I'd love to hear your questions and answer them.

Here’s some BAD advice from Google: If you have acquired a business a...


This is one of the biggest SEO mistakes that people make when they're selling products online, but once you fix it, you will start seeing traffic and sales from Google. If you try to rank for a generic broad keyword like hiking boots, you're not gonna rank above these huge brands because of how many searches these keywords get per month. Instead, you need to target long tail keywords, which means they have 3+ words with a commercial or transactional search intent, so the searcher is looking to buy, and a low keyword difficulty score, meaning there's less competition. If you target keywords like this, not only do you have a much higher chance of ranking, but there's also more places in search results that you can rank, and searches like this are typically made by people who know exactly what they're looking for, so they're way more likely to buy your products. Comment keyword and what you sell, and I'll give you an example for your business.

This is one of the biggest ecommerce SEO mistakes holding back your online store. If you’re only targeting broad keywords, you’ll struggle to rank against huge brands... Ecommerce SEO should target long-tail commercial or transactional keywords instead of broad generic terms dominated by large brands. Main topics: Ecommerce keyword strategy.

This is one of the biggest ecommerce SEO mistakes holding back your online store.   If you’re only targeting broad keywords, you’ll struggle to rank against huge brands.  Targeting long tail keywords with commercial or transactional search intent in your SEO strategy helps you rank for more search terms, drive qualified traffic, and increase organic sales from Google.  It’s the best way to grow ecommerce websites through SEO and digital marketing in 2025.   #EcommerceSEO #KeywordResearch #SEOTips #SearchEngineOptimisation #ecommercetips


I just spent the weekend talking with some of the smartest SEOs I know. These are people I've Learned from for years. One thing you'll find when you get multiple smart, successful SEOs in the same room is they actually disagree on a lot. Now there's probably more that they actually agree on, but it's the things that we disagree on that tend to come up the most. These are things like how much should we trust what Google actually says, and how much should we be using AI to do our work? And is AI Optimization or GEO just the same thing as SEO? And to someone outside of SEO, it might seem weird that we disagree on these things. Surely someone is right and someone else is wrong. Personally, I think in most of these situations the truth is somewhere in the middle. But the fact is a lot of SEO is just unknowable or it's too soon to know in the case of AI. I think the only SEO's you should be skeptical of are the ones that claim to have all the answers. Now it would be understandable at this point if you felt like hiring an SEO made no sense. If they don't have the answers, why would I pay them to do anything? And I think there's actually two parts to this answer. One, like I said before, I think there's actually more that we agree on than we disagree on, anyone who spent a significant amount of time doing SEO pretty much agrees. On the fundamentals. Part 2...

I just spent the weekend talking with some of the smartest SEOs I know. These are people I've Learned from for years. One thing you'll find when you get multiple smart, successful SEOs in the same room is they actually disagree on a lot. Now there's probably more that they actually agree on, but it's the things that we disagree on that tend to come up the most. These are things like how much should we trust what Google actually says, and how much should we be using AI to do our work? And is AI Optimization or GEO just the same thing as SEO? And to someone outside of SEO, it might seem weird that we disagree on these things. Surely someone is right and someone else is wrong.

Personally, I think in most of these situations the truth is somewhere in the middle. But the fact is a lot of SEO is just unknowable or it's too soon to know in the case of AI. I think the only SEO's you should be skeptical of are the ones that claim to have all the answers. Now it would be understandable at this point if you felt like hiring an SEO made no sense. If they don't have the answers, why would I pay them to do anything? And I think there's actually two parts to this answer.

One, like I said before, I think there's actually more that we agree on than we disagree on, anyone who spent a significant amount of time doing SEO pretty much agrees. On the fundamentals. Part 2. Even in the areas where we can't confidently say what the grand truth is, where there's just not enough data, having a strong intuition built on years of experience and reinforced by the opinions of other people in our community and still be incredibly valuable. So if you're hiring an SEO, don't expect them to have all the answers, but expect them to be honest about what they can know, and to give you really good reasons for why they believe what they believe. If they give you some advice about things you should do to rank better in Google, just ask them why do you believe that'll help us rank better in Google? If they really have the experience to back up their intuitions, if they're really connected to the community and constantly learning, it should not be hard for them to answer that question.

Smart SEOs disagree on everything 👀 Here's why that's actually a good sign when hiring one #SEO #DigitalMarketing #GoogleRanking This source is indexed under SEO uncertainty / expert evaluation. Main topics: SEO uncertainty / expert evaluation.


Google stock jumps 8% after search giant avoids worst case penalties in antitrust case. A federal judge ruled that Google can keep its Chrome browser but will be barred from exclusive contracts. It's hard to explain how big this is. This was last year from Google's major API leak: desire for more clickstream data served as the key motivation for creation of the Chrome browser in 2008. Basically, a huge part of Google search algorithm comes from Chrome data. But now Google will have to make available certain search index data and user interaction data. Google's statement on all this: we have concerns about how these requirements will impact our users and their privacy. Regarding apple, the Court's ruling today recognizes the need for remedies that will pry open the market for general search services, which has been frozen in place for over a decade. Google might lose some market share from this, but the truth is if you're well optimized for Google, you're well optimized for all search engines. Learn how to optimize for Google at compactkeywords.com.

Google Stock jumps 8% after search giant avoids worst case penalties in antitrust case. A federal judge ruled that Google can keep its Chrome browser, but will be barred from... The video frames antitrust remedies as requiring Google to make certain search index and user interaction data available. Main topics: search ecosystem / antitrust.

Google Stock jumps 8% after search giant avoids worst case penalties in antitrust case. A federal judge ruled that Google can keep its Chrome browser, but will be barred from exclusive contracts. It's hard to explain how big this is.  This was last year from Google's major API leak. “Desire for more clickstream data served as the key motivation for creation of the Chrome browser in 2008.” Basically a huge part of Google's search algorithm comes from Chrome data.  But now “Google will have to make available certain search index data and user interaction data.”  Google's statement on all this, “We have concerns about how these requirements will impact our users and their privacy.”  Regarding Apple, “The court's ruling today recognizes the need for remedies that will pry open the market for general search services, which has been frozen in place for over a decade.” Google might lose some market share from this, but the truth is  if you're well optimized for Google, you're well optimized for all search engines.  Learn how to optimize for Google at  Compactkeywords.com #searchengineoptimization #digitalmarketing #technews #seotips


If you're a local business, a Google My Business profile is a non negotiable. This is how you get Google to recommend you in their local search results for free. Add your address, photos, services and posts, and most importantly get every customer to leave a review for the best chances of ranking.

Free SEO tools that actually help you rank – Part 16 Google My Business is a free tool that puts your local business on the map... For local businesses, a Google Business Profile with address, photos, services, posts, and customer reviews is presented as non-negotiable for local search visibility. Main topics: local SEO / Google Business Profile.

Free SEO tools that actually help you rank – Part 16 Google My Business is a free tool that puts your local business on the map. It helps you appear in Google’s local search results, showcase your address, services, and photos, and collect reviews that boost your chances of ranking above competitors. I use this to help businesses attract more local customers without extra ad spend. #FreeSEOTools #GoogleMyBusiness #LocalSEO #SEOtips


When ChatGPT was first released, there was this hope that we could just keep throwing more data, more compute at the problem and the models would just keep getting smarter and smarter and smarter. And while that's true to some extent, it hasn't happened nearly as fast as a lot of people hoped. Then of course we got reasoning model. We could just throw more time at the problem and the models did keep getting smarter. And then we got agents and multiple agent architectures and models continue to get smarter and smarter and capabilities in each of those three areas will continue to advance. And even though progress has slowed in each area, they all tend to compound. So we still see meaningful advances every couple months. However, as we go into 2026, I think the biggest advancements we're gonna see are on the software layer. So far, these AI models have some specific limitations that don't seem to be going away anytime soon. These are mostly context limitations. They just can't see the big picture the way a human can. And these are really hard problems to solve, but they're not gonna be solved by smarter AI models. We're gonna need really good software that bridges this gap for the AI. This doesn't actually require any new technology. It's been possible all these years. It's just really hard to do. But the more we learn about AI and these limitations, the more incentives there are to put in that hard work. And so now there are hundreds, thousands, maybe tens of thousands of startups working on these problems...

When ChatGPT was first released, there was this hope that we could just keep throwing more data, more compute at the problem and the models would just keep getting smarter and smarter and smarter. And while that's true to some extent, it hasn't happened nearly as fast as a lot of people hoped.

Then of course we got reasoning model. We could just throw more time at the problem and the models did keep getting smarter. And then we got agents and multiple agent architectures and models continue to get smarter and smarter and capabilities in each of those three areas will continue to advance. And even though progress has slowed in each area, they all tend to compound. So we still see meaningful advances every couple months.

However, as we go into 2026, I think the biggest advancements we're gonna see are on the software layer. So far, these AI models have some specific limitations that don't seem to be going away anytime soon. These are mostly context limitations. They just can't see the big picture the way a human can. And these are really hard problems to solve, but they're not gonna be solved by smarter AI models. We're gonna need really good software that bridges this gap for the AI.

This doesn't actually require any new technology. It's been possible all these years. It's just really hard to do. But the more we learn about AI and these limitations, the more incentives there are to put in that hard work. And so now there are hundreds, thousands, maybe tens of thousands of startups working on these problems. And that's why I think in 2026 we're gonna start to see some really powerful software that effectively bridges this gap.

That being said, this software is not going to be plug and play. The gap this software is going to build is going to allow you to provide that context to the AI. And while the software will probably make it easier to provide that context, you still need that information. This is why I think the best thing you can be doing right now is collecting a lot of data and writing really good SOPs. Identify all that important context that currently just lives in the heads of your team members. Get all those data ideas and processes out of your heads, document it, label it. And then when the software does arrive, you'll be ready.

The 2026 AI shift isn't what you think 🤖 Start documenting your processes NOW before this changes everything #AI #TechTrends #2026 #BusinessTips #AIRevolution This source is indexed under AI readiness / context engineering. Main topics: AI readiness / context engineering.


ChatGPT will not cite Claude in its results, but Google will. People are using Claude artifacts to rank on Google. This is an artifact as an article. When you click publish, Claude tells you publishing this artifact will make it potentially visible in search engine results. This is a Claude artifact about the WordPress plugin Schemawriter.ai. Google's AI overview cites it No. 1. If I search the same thing in ChatGPT, ChatGPT doesn't mention Claude at all. However, perplexity has no problem mentioning Claude. It mentions it right away. So people are using Claude artifacts to very easily influence AI overviews. Perplexity, but not ChatGPT. Get more customers with SEO at compactkeywords.com.

ChatGPT will not cite Claude in its results, but Google will. People are using Claude Artifacts to rank on Google... Published Claude artifacts can become visible in Google search results and may be cited by Google AI Overviews and Perplexity, while ChatGPT may not cite Claude artifacts. Main topics: AI visibility / third-party artifacts.

ChatGPT will not cite Claude in its results,  but Google will.  People are using Claude Artifacts to rank on Google.  When you click publish on an Artifact, Claude tells you “Publishing this Artifact will make it potentially visible in search engine results. “ I’m looking at a Claude Artifact about the WordPress plugin Schemawriter. Google's AI Overview  cites it number one. If I search this same thing  in ChatGPT.  ChatGPT doesn't mention Claude at all.  However, Perplexity has no problem  mentioning Claude, it mentions it  right away.  So people are using Claude Artifacts to very easily  influence AI Overviews,  Perplexity,  but not ChatGPT.  Get more customers with SEO at  compactkeywords.com #searchengineoptimization #parasiteseo #seotips #growthhacking


hello and welcome to the whitespark Local Search Update with me Darren Shaw and with me Claire Carlile so why are we here why are we doing this podcast Claire what's the idea what's the plan well I miss last week in local which some people might remember was a podcast from local you and the last episode was in I think 2023 and obviously there are lots of brilliant local search podcast we got people talking about things um in lots of different places but I miss that really short sharp these are the links these are the interesting things from the recent weeks shared quickly with a bit of banter and so this is our little play to try and do something a little bit like that so when you're walking your dog or you're on your bicycle or whatever you might just be enjoying it for its own sake with a friend uh we we would like to do something like that yeah and it also makes for an easy podcast we can just talk about what we've discovered over the last you know week and then we can just chat about it and I think it's great because I love chatting with you and I love chatting about local search so this should be fun I'm excited it's a match made in heaven

hello and welcome to the whitespark Local Search Update with me Darren Shaw and with me Claire Carlile so why are we here why are we doing this podcast Claire what's the idea...

🎉 Big news! Claire and I just launched our brand new local SEO podcas...