Hey, I was just talking to your grandma and she said she doesn't know about this SEO tip. You know how on Google they have Google posts? It's kind of like a social post, but don't use them like social posts. You should use them like advertising space. You gotta remember the people that are looking at your Google posts, they're not your customers. They don't care that it was Debbie's birthday in the office. They are interested in what your business does, what it does, and why they should choose you. So tell them that. Or the greatest post you can do is you can like take one of your very best Google reviews, take a screenshot of it, highlights, maybe a special quote from it, put it up as a Google post and it will convince people looking at your profile to choose your business. That's the point of Google posts. Now your grandma knows and you know too. Okay, bye. It's really hard to do this while skiing, but also kind of fun.

Quick Google Business Profile Tip: Google Posts are NOT social posts....


Before you spend any time or money on SEO, you need to check this file on your website. I can't tell you the amount of times I've seen this file completely screw up your chances of ranking. Go to your website browser, type in yourdomain/robots.txt. If you see disallow: / this is telling search engines not to index your site. Anything else you've done is irrelevant. They're not gonna show it cause you're telling them not to. This is the kind of thing you should be seeing. Fix that and then come back to me.

Check your website robots.txt file before even begin to get into how to do SEO for websites because without this, your website not ranking on Google or ChatGPT is a technical... A robots.txt file that uses `Disallow: /` tells search engines not to index the site, making other SEO work ineffective. Main topics: Technical SEO / robots.txt.

Check your website robots.txt file before even begin to get into how to do SEO for websites because without this, your website not ranking on Google or ChatGPT is a technical error, not an SEO optimisation issue!  #technicalseo #websiteseo #googleseo #chatgptseo #searchengineoptimization


I think we just suddenly got to the point where AI can handle a large percentage of knowledge work. The catch is that it might wipe out your bank account and hard drive. I want to talk about clawbot, now called open claw. But more importantly, I want to talk about what I think this means for the future of work. So clawbot has nothing to do with Claude by anthropic. In fact, they were sued by anthropic, which is why they had to change their name, first to multibot and now to open claw. It's an open source project that has gotten viral in the AI community for good reason. It's an AI agent that you can set up on your own machine, or more likely, on a virtual machine. And a lot like cloud co work, which is owned by anthropic, you can give it access to all of your files on your computer and online. It can use a browser and essentially do anything that a human could do on a computer. But unlike cloud co work, it's completely unhinged. There are no guardrails, very few safety precautions, and as a result, it can do a lot more, including sometimes things you didn't want it to do. So naturally, it's had this very polarizing effect on the internet. There are a bunch of people showing some very amazing things they've done with clawbot, and then a lot of people warning that it's complete trash and a security nightmare. And of course, they're both right. If you're going to try using open claw, you need a sandbox away from any sensitive information. You need to be very careful about what you give it access...

I think we just suddenly got to the point where AI can handle a large percentage of knowledge work.

The catch is that it might wipe out your bank account and hard drive.

I want to talk about clawbot, now called open claw.

But more importantly, I want to talk about what I think this means for the future of work.

So clawbot has nothing to do with Claude by anthropic.

In fact, they were sued by anthropic, which is why they had to change their name, first to multibot and now to open claw.

It's an open source project that has gotten viral in the AI community for good reason.

It's an AI agent that you can set up on your own machine, or more likely, on a virtual machine.

And a lot like cloud co work, which is owned by anthropic, you can give it access to all of your files on your computer and online.

It can use a browser and essentially do anything that a human could do on a computer.

But unlike cloud co work, it's completely unhinged.

There are no guardrails, very few safety precautions, and as a result, it can do a lot more, including sometimes things you didn't want it to do.

So naturally, it's had this very polarizing effect on the internet.

There are a bunch of people showing some very amazing things they've done with clawbot, and then a lot of people warning that it's complete trash and a security nightmare.

And of course, they're both right.

If you're going to try using open claw, you need a sandbox away from any sensitive information.

You need to be very careful about what you give it access.

And still, you're probably going to accidentally spend hundreds of dollars on a P I.

Calls.

However, the most impressive use cases have really opened our eyes into how capable current AI already is.

If you've seen my video on Claude co work, you know I'm already very impressed with what anthropic has been able to accomplish, but I honestly thought we were like a year away from some of the things I've seen openclaud do.

So like co work, opencl is an AI assistant that lives on your computer.

However, OpenAI doesn't have its own app.

You just talk to it through discord or slack or telegram.

But the big difference to me is the persistence.

Instead of pulling in the AI assistant for a single task and then starting over again the next time you need to do a task, you treat it exactly the way you would treat an employee.

You can just say, I want you to go through all my emails every morning and respond to them, and it'll go ahead and set up the routine and start doing that every morning.

But then it'll also take initiative.

I've seen several cases where clawbot goes and builds its own CRM system to keep track of customers.

It's just building custom software on the fly and then updating and maintaining that software.

And when you provide feedback or additional context, it just remembers it.

You don't have to remind it every time you ask it to do another task.

And then, of course, just like cloud co work, it's updating files and websites directly.

It's working inside of spreadsheets.

It's creating social media accounts, it's passing captures.

Now, of course, it still has all the fundamental problems that large language models have.

It gets things wrong, it hallucinates.

So it's a safety and security nightmare.

But it shows us, or at least showed me, that what's possible is far more than we're seeing from these big model makers.

I have to imagine this is lighting a fire for Google and anthropic.

I think twenty twenty-six is really the year we see a pivot in how much work AI is doing for us.

What is ClawdBot? An unhinged AI agent that works like an actual employee—builds its own software, responds to emails, remembers everything. No guardrails...

What is ClawdBot? An unhinged AI agent that works like an actual employee—builds its own software, responds to emails, remembers everything. No guardrails. 2026 is going to be wild. #AI #ClawdBot #FutureOfWork #AIAgents #Tech


If you haven't heard by now, there's this brand new AI assistant called Open Claw. The whole world and all technical guys are going crazy for it. Now the name in itself is actually quite interesting. It first launched under the name clawbot but because of trademark issues with regards to claw they had to change it and then it went to moltbot. Now for whatever the reason they've settled on the name Open Claw. Now the way that it works is actually quite amazing. It's open sourced and it sits on a system or in the cloud. Now this isn't only an AI system that chats, it's an actual AI assistant that does things for you. It connects with all the AI models and everything that you usually would use so for example, your email, your calendar and all of your softwares. There's been a lot of talk with it and I've read up and watched so many videos about it and it really just looks amazing. Now I'm gonna try set it up this week. From what I've seen people are saying that you should either connect it to the cloud or connect it to a different computer from your personal computer because if you make mistakes it really can get you in trouble. If I was you, I'd go look up Openclaw cause it looks amazing and people are saying that this is the future of AI and how it's gonna change Work

What is OpenClaw? 🦞 Your open-source AI Assistant (formerly Clawdbot ...


I think it's pretty clear at this point that AI is about to replace traditional search engines, not because people are going to stop using Google, Google use will continue to rise, but because Google themselves are trying to replace their own search results with an AI response as quickly as possible. So why is it that most people who are doing SEO are still primarily if not entirely focused on ranking in traditional search results? I think there are two reasons. One is that they've convinced themselves so there's no difference between SEO and G E O or AI optimization. I've already made a few videos talking about why that's nonsense. In this video, I'd like to talk about the other reason people are ignoring AI optimization. They don't think it'll work long term. I keep hearing from this group who will admit that yes, sure, you can do things to influence the recommendations of large language models, but that's just temporary, it's not gonna keep working and actually it's gonna backfire. So I'd like to dissect this few point cause I think the closer we look, the more we'll realise it doesn't hold any water. First of all, let me clarify what I'm not talking about because I'm sure there are things that people are doing right now that will backfire. If you're trying to do something overtly tricky or egregiously spammy, if you're hiding your website from AI and trying to Show them a different version of your website if you're putting prompt injections into your content. Sure, that stuff might backfire...

I think it's pretty clear at this point that AI is about to replace traditional search engines, not because people are going to stop using Google, Google use will continue to rise, but because Google themselves are trying to replace their own search results with an AI response as quickly as possible.

So why is it that most people who are doing SEO are still primarily if not entirely focused on ranking in traditional search results?

I think there are two reasons.

One is that they've convinced themselves so there's no difference between SEO and G E O or AI optimization.

I've already made a few videos talking about why that's nonsense.

In this video, I'd like to talk about the other reason people are ignoring AI optimization.

They don't think it'll work long term.

I keep hearing from this group who will admit that yes, sure, you can do things to influence the recommendations of large language models, but that's just temporary, it's not gonna keep working and actually it's gonna backfire.

So I'd like to dissect this few point cause I think the closer we look, the more we'll realise it doesn't hold any water.

First of all, let me clarify what I'm not talking about because I'm sure there are things that people are doing right now that will backfire.

If you're trying to do something overtly tricky or egregiously spammy, if you're hiding your website from AI and trying to Show them a different version of your website if you're putting prompt injections into your content.

Sure, that stuff might backfire.

In the end, I think it's likely that ChatGPT and Google will have to start giving out manual penalties for this kind of stuff.

And honestly, I've got to see any of that tricky stuff be very effective.

What I'm talking about is what actually works right now.

It's paying attention to the types of pages that these large language models site before giving their response and then placing recommendations for your brand on those types of pages, primarily by creating content.

So why am I so confident this will continue working for the foreseeable future and is very unlikely to backfire?

There's this idea some people have that eventually AI will be so smart, it'll be immune to this kind of manipulation.

It will just have so much knowledge and understanding of the world that it can tell you exactly which business is best for you.

But how?

How would it do that?

The only information available to the AI is the content on the internet.

All it can do is scrape pages on the internet, decide which of those pages it trusts, and then synthesize the content on those trusted pages.

But as long as the content on those trusted pages recommend your brand, the AI has no tools available to it to discern whether or not it's true.

The only lever available, To OpenAI and Google right now is which websites they trust.

And recently we have seen Google get more and more picky as to which websites it'll trust that G b t on the other hand will trust any website.

But it really doesn't matter how picky Google gets.

They will always have to rely on websites that can be manipulated.

For example, large language models love review websites.

Sites like Yelp or niche sites like Justia. Com are cited very often by large language models and it's hard to imagine them ever not citing review sites.

However, you can just pay these review sites to be put at the top of all their lists and immediately the larger influencers will start recommending you more.

Now at first you might think eventually these AI will be smart enough to just ignore the sponsored results.

But if they ignore the sponsored results, then you'd actually get penalized for paying for placement.

Even if they ignored the order of the businesses and only looked at the reviews, you're just rewarding the businesses that are best at getting reviews and that's typically going to be larger businesses.

And that is one option available to Google.

They could just avoid recommending all but the most established brands, making it impossible for any small or boutique businesses to get recommended in AI results.

But Google understands that this would be a horrible search experience.

Big brands already have an inherent advantage.

Which is why Google is already going out of their way to try to promote smaller niche brands.

The problem is there isn't a corpus of trusted information on these niche brands.

Often the only way the AI can get the information they need on the brand is to look at their own website.

And this is why for most brands, creating content on your own website is the most effective strategy for getting recommended by large language models.

And these same problems exist for discussion forms, press releases and 3rd party website.

Is Google really gonna stop citing Reddit or the top news publications?

They could of course limit their citations to the most trusted third party websites, but then they're giving that small handful of websites all the power.

The closer you look, the more you'll see there's no way out of this puzzle, at least for the foreseeable future.

AI will be dependent on websites that can be manipulated.

The good news is that it's still easier to be recommended if you're running a good business, easier to get reviews and easier to have people talking about you online.

However, if your competitor is running an effective AISCE campaign and you're not, it's probably not gonna matter.

They're gonna end up getting recommended more often.

"AI will eventually be too smart for this to work." No it won't. Here's the flaw in AI search that's not going away. #GEO #SEO #aimarketingtips #MarketingTips The source argues models rely on trusted web pages, so recommendations on pages a model trusts can shape AI recommendations. For smaller niche brands, the source says the brand website may be the main available corpus AI can use to understand the business. Main topics: AI search / traditional SEO shift, AI visibility / cited-page influence, First-party content / niche brands, Risk/avoid / AI spam tactics, Risk/avoid / paid review placements.

AI search / traditional SEO shift
AI visibility / cited-page influence
First-party content / niche brands
Risk/avoid / AI spam tactics
Risk/avoid / paid review placements


reportedly running ads in ChatGPT will cost about 3 times as much as running ads on Facebook or Instagram except that that's not the right comparison I'd like to talk about what people are getting wrong about this story and whether or not your business should be running ads on ChatGPT it's been reported that ChatGPT will charge on average $60 for every 1000 ad impressions this is often called your C P m your cost for showing your ad a thousand times and on average meta ads have a CPM of 5 to 40 dollars it just depends on who you're showing your ads to so yes if we say the average CPM on metAIs $20 ChatGPT ads will be about three times as expensive but let's look at another comparison Google ads in Google ads you don't pay per impression you pay per click but yes you can run banner ads in Google and you do pay for impression there but I'm gonna talk about Google search ads for now just like in meta ads there's a wide variance for how much you pay per click it depends on the keywords you're bidding on but the average is between two to five dollars per click and every time your ad is shown it has about a 5% chance of being clicked so that means per impression Google ads cost four to 10 times as much as meta ads and about twice as much as ChatGPT ads are reported to cost so why would anyone run ads on Google well it's because the targeting is much more effective targeting in meta ads is primarily based on demographic and interest you're showing up in the feed of the kind of people who tend to be interested in your product or service but you have no ideAIf they're actually...

reportedly running ads in ChatGPT will cost about 3 times as much as running ads on Facebook or Instagram except that that's not the right comparison I'd like to talk about what people are getting wrong about this story and whether or not your business should be running ads on ChatGPT it's been reported that ChatGPT will charge on average $60 for every 1000 ad impressions this is often called your C P m your cost for showing your ad a thousand times and on average meta ads have a CPM of 5 to 40 dollars it just depends on who you're showing your ads to so yes if we say the average CPM on metAIs $20 ChatGPT ads will be about three times as expensive but let's look at another comparison Google ads in Google ads you don't pay per impression you pay per click but yes you can run banner ads in Google and you do pay for impression there but I'm gonna talk about Google search ads for now just like in meta ads there's a wide variance for how much you pay per click it depends on the keywords you're bidding on but the average is between two to five dollars per click and every time your ad is shown it has about a 5% chance of being clicked so that means per impression Google ads cost four to 10 times as much as meta ads and about twice as much as ChatGPT ads are reported to cost so why would anyone run ads on Google well it's because the targeting is much more effective targeting in meta ads is primarily based on demographic and interest you're showing up in the feed of the kind of people who tend to be interested in your product or service but you have no ideAIf they're actually in need of your product or service in Google ads you're showing up specifically when they're searching for your product or service assuming you offer the kind of product or service people know to search for this can have 10 or 20 times the conversion rate now I'm not saying one ad platform is better than the other it just depends on your product or service is it easier to target by demographic or by search intent so now back to the original story the real question is is ChatGPT ads more like meta ads or more like Google ads well that depends on a few factors one is what percentage of the ad placements are going to be on a conversation with purchase intent if someone's using ChatGPT to clean up a passive aggressive email to their boss it seems very unlikely that an ad placed on that conversation is going to lead to a purchase so if ChatGPT is showing ads on every search and charging you per impression then yeah I would expect a conversion rate more like meta but when someone's using ChatGPT for product recommendations I can see those ads being just as effective as Google Ads and then it'll just come down to how good opening eyes targeting is ultimately I don't think ChatGPT ads will put a dent in Google Ads Google has 10 to 20 times the distribution and has had 20 years to develop their ad platform however if ChatGPT ads isn't immediately saturated I think it could make sense for a lot of businesses

Are ChatGPT Ads Worth The Cost? Everyone says 3x more than Meta, but that's the wrong comparison. Here's what actually matters 👇 #ChatGPT #DigitalMarketing #PaidAds #MarketingTips This source is indexed under AI ads / channel comparison, AI ads / intent quality. Main topics: AI ads / channel comparison, AI ads / intent quality.

AI ads / channel comparison
AI ads / intent quality


This is hidden within Google. Go to Google Search Console, select performance, then search results. Click add filter, query custom regex. Paste this in. This is going to show you Google searches that contain words like best, top versus review, comparison, alternative. Now you see searches from people who are shopping around for what you offer trying to figure out what to buy or use. Already seeing your site on Google. Click on the search term to see the page that is showing for it. You'll see your page right here. Use your search term high up on your page. If it's valuable at a dedicated section with an H2 header for it, it's extremely valuable. Give it its own dedicated page link to that new page from the existing page you have showing up. Using the keyword exactly or creating its own page helps convert people. It says this is for you. It also helps you rank a lot higher on Google and save years learning how to do SEO that gets paying customers users warm leads. SEO that gets surfaced in AI SEO that's in line with Google updates at compactkeywords.com.

This is hidden within Google. Go to Google Search Console, select Performance then Search Results, click Add Filter, Query. Custom Regex... The creator says GSC regex filters for best, top, vs, review, comparison, and alternative can reveal shopping-around queries. For valuable search terms, the creator recommends using the term high on the page, adding an H2 section, or creating a dedicated page. Main topics: Commercial intent queries, Content expansion / internal linking, On-page SEO / query matching.

This is hidden within Google. Go to Google Search Console, select Performance then Search Results, click Add Filter, Query. Custom Regex. Paste this in: ^(best|top|vs|review|comparison|alternative)[“ “] This is going to show you Google searches that contain words like Best, Top, Versus, Review, Comparison, Alternative. Now you see searches from people who are shopping around for what you offer, trying to figure out what to buy or use, already seeing your site on Google. Click on the search term to see the page that is showing for it. You'll see your page right here. Use your search term high up on your page. If it's valuable add a dedicated section with an H2 header for it. If it's extremely valuable, give it its own dedicated page, link to that new page from the existing page you have showing up. Using the keyword exactly or creating its own page helps convert people. It says, “This is for you.” It also helps you rank a lot higher on Google. And save years learning how to do SEO that gets paying customers, users, warm leads, SEO that gets surfaced in AI, SEO that's in line with Google updates - at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #performancemarketing

Commercial intent queries
Content expansion / internal linking
On-page SEO / query matching


Website building just got smarter and way better. Last week Wix launched Wix Harmony. It's a brand new type of website tool that it's almost like a type of a vibe coding website builder. And it's really quite amazing. You can tell the system what you wanted to do. So a lot of the times you don't need the skills, but the software itself can build what you wanted to do based on the instructions. It's very smart and it's very cool. I'm just starting to play around with it and so far I've been very impressed. Now a lot of people don't like Wix because of the limitations. So I think this new software is going to be a major improvement specifically for people that want to build websites themselves and don't have the skills. Go check out Wix Harmony and let me know what you think.

Wix Harmony blends AI-powered creation with vibe coding and full visu...


If you haven't heard of Claude Cowork yet, I think you will soon. If the large language model is like the invention of the computer, Claude Cowork is like the first personal computer. And I think it's gonna have as big an impact in the way we all work. In short, Cloudwork is a desktop app that has access to all the files you want it to have access to on your computer or in the cloud, and can also browse the internet. In other words, it can do literally everything a human can do on a computer. As long as you're able to articulate the task, Claude Co Work can handle it. Right now, it is a little slow and it does make mistakes, but it's already remarkably good. Good enough that when you see it in action, it's very clear that this is the future of work. I'm confident that by the end of 2026, we're gonna see OpenAI and Google respond with their own version of cowork. But as of right now, Claude has a huge lead. Claude has been focused on enterprise for a while now, where ChatGPT has always been focused on the consumer and Google's always been somewhere in the middle. More importantly, Claude understands that as all these models become more capable, it's not the intelligence of the model that matters most. Intelligence isn't the bottleneck. The bottleneck is what anthropic, the creators of Claude, refer to as the Harness the harness refers to the software that the large language model sits inside of. It's the scaffolding that helps these models overcome their typical shortcomings...

If you haven't heard of Claude Cowork yet, I think you will soon.

If the large language model is like the invention of the computer, Claude Cowork is like the first personal computer.

And I think it's gonna have as big an impact in the way we all work.

In short, Cloudwork is a desktop app that has access to all the files you want it to have access to on your computer or in the cloud, and can also browse the internet.

In other words, it can do literally everything a human can do on a computer.

As long as you're able to articulate the task, Claude Co Work can handle it.

Right now, it is a little slow and it does make mistakes, but it's already remarkably good.

Good enough that when you see it in action, it's very clear that this is the future of work.

I'm confident that by the end of 2026, we're gonna see OpenAI and Google respond with their own version of cowork.

But as of right now, Claude has a huge lead.

Claude has been focused on enterprise for a while now, where ChatGPT has always been focused on the consumer and Google's always been somewhere in the middle.

More importantly, Claude understands that as all these models become more capable, it's not the intelligence of the model that matters most.

Intelligence isn't the bottleneck.

The bottleneck is what anthropic, the creators of Claude, refer to as the Harness the harness refers to the software that the large language model sits inside of.

It's the scaffolding that helps these models overcome their typical shortcomings.

Things like checking its work to prevent hallucination, remembering important context, and maybe the thing that Claude is best at, planning ahead and then adjusting that plan as new information arises.

Claude Co worker is currently only available for Mac, but it will be coming to Windows soon.

If you're on Windows like me, I recommend getting the Claude Chrome extension that will allow Claude to use your browser on your behalf.

I've been using this to have Claude build the dashboards and Looker Studio for me, configure my Google Analytics, find the best person to contact at specific organizations and gather their contact details.

Claude's also really good at building PowerPoint presentations, even in the web version.

And now they partner with Microsoft to bring Claude into Excel.

It's the first time I've considered switching from Google Sheets to Excel.

It's incredibly good at understanding and manipulating spreadsheets.

And by the way, Claude co work was built in 10 days using Claude code.

It's crazy to think how good it could be by the end of 2026.

I just think it's inevitable.

Just like you couldn't imagine working without a computer these days, I think something like co work is gonna be mandatory.

What is Claude Cowork? It's basically the first "personal computer" moment for AI. Does everything a human can do on a computer 🤯 #ClaudeAI #AITools #TechTok #Productivity


If you're advertising on Google Ads or you're thinking about advertising on Google Ads, it's imperative to know what Google Ads advertising can do for you and what Google Advertising can't do for you. Here we go very briefly. Primarily at its core, Google text ads are the most popular one and what most people do. For example, a person goes on to Google and they type in the word plumber or accounting software or a lawyer. You have the opportunity for your text ad to appear. That type of advertising, text ads is based on keywords. In other words, it's triggered by a keyword that a person types in. The next type of way of advertising on Google is shopping ads. Shopping ads is also a variation of what a person has typed into Google that your shopping ads can appear. Now YouTube advertising and a display network is a little bit more complicated and it's not so straightforward. The way that it works is like this. You can select your banners to come up on millions of different websites that Google have arrangements with in their display network or your ads or your YouTube video ads can come up on YouTube. Now you have a variety of different targeting methods. You can target people by their age. You can target people by their past search history. You can target people by the type of niche or the different type of websites or YouTube advertising that you're going for. What Google Ads doesn't allow you to do is target people by their occupation, by their race, by their family status, by a whole variety of things that social media advertising usually allows you to do...

If you're advertising on Google Ads or you're thinking about advertising on Google Ads, it's imperative to know what Google Ads advertising can do for you and what Google Advertising can't do for you. Here we go very briefly. Primarily at its core, Google text ads are the most popular one and what most people do. For example, a person goes on to Google and they type in the word plumber or accounting software or a lawyer.

You have the opportunity for your text ad to appear. That type of advertising, text ads is based on keywords. In other words, it's triggered by a keyword that a person types in. The next type of way of advertising on Google is shopping ads.

Shopping ads is also a variation of what a person has typed into Google that your shopping ads can appear. Now YouTube advertising and a display network is a little bit more complicated and it's not so straightforward. The way that it works is like this. You can select your banners to come up on millions of different websites that Google have arrangements with in their display network or your ads or your YouTube video ads can come up on YouTube.

Now you have a variety of different targeting methods. You can target people by their age. You can target people by their past search history. You can target people by the type of niche or the different type of websites or YouTube advertising that you're going for.

What Google Ads doesn't allow you to do is target people by their occupation, by their race, by their family status, by a whole variety of things that social media advertising usually allows you to do. What sometimes happens is this, that people have a misunderstanding what Google Ads is and also maybe what social media is and maybe that it's all bundled together. They'll say, I only want my Google Ads to appear to a business owner who owns a plumbing business that's got 10 staff that's based in Sandton. And we say to them, look, Google Ads doesn't allow you to do that.

Again, if you don't understand what Google Ads is and what Google Ads is not, you're just gonna get frustrated and you're also gonna have false expectations out of the Google system or the agency that is running the Google Ads on your behalf. I think sometimes what happens as well is that agencies that have got very little experience are promising the world to people saying, yes, Google Ads can do that. You have to be honest with yourself. And as an agency, you should be honest with your clients to tell people, yes, Google can do this for you, but no, Google Ads can't do that for you.

My point is like this, don't try do what Google can't do for you. There's so many good things that Google can do, but just know what the expectations and the limits are.

If you're advertising on Google Ads or you're thinking about advertising on Google Ads, it's imperative to know what Google Ads advertising can do for you and what Google...

You have to understand what Google Ads can do and what it can’t do. S...


You can't do GEO without doing SEO. GEO, AEO, AI SEOвЂ¦ actually really wish we would just agree on one thing and stick with it, because it's driving me nuts. None of it is separate to SEO. Same strategy that we were doing for SEO is what's working for AI search engines, too. We've got clients who we've been working with since before ChatGPT was launched and the content that is doing the best on AI search engines was published before ChatGPT was launched. we do ai SEO as well now. Come to us for AI SEO. We're so modern. They should have been following the strategy that works for AI search engines way before now. If someone is specifically trying to sell you any type of AI SEO service, and they're saying it's different from normal SEO they're specifically focusing on ChatGPT. Run.

AI SEO vs SEO - let's get into it. Or SEO vs GEO, ChatGPT SEO, AEO... whatever you want to call it. Here's what you need to know about website SEO for traditional & AI search... The creator argues that GEO, AEO, and AI SEO are not separate from SEO, and that strong SEO strategy also supports AI search. Main topics: GEO and SEO relationship, Risk/avoid / AI SEO vendor claims.

AI SEO vs SEO - let's get into it. Or SEO vs GEO, ChatGPT SEO, AEO...  whatever you want to call it. Here's what you need to know about website SEO for traditional & AI search engines in 2026. #AISEO #GEO #ChatGPTSEO #websiteseo

GEO and SEO relationship
Risk/avoid / AI SEO vendor claims


This is insane. Go to Google Search Console, click performance, then search results. Toggle on average position. Scroll down to queries, filter by position. Is greater than 3, change rows per page is 500. You don't even have to export. Copy everything, paste it into Claude, use the prompt. My business is this. Give your business. Give me keywords that are valuable, have clicks impressions that I'm already close to ranking for if I optimize better. Prioritize by low hanging fruit. God will give you your keywords prioritized right there. Pick a keyword that looks good to you, find it on the page, click your keyword, Google Search Console will show you the page that is ranking for it. all you have to do is use that keyword exactly high up on your page. This tells Google you are more relevant to that valuable keyword so you show higher for it. When you're done, submit the updated page in this bar at the top of Google Search Console. Click request indexing. That tells Google to look again at your page so Google can see your change and learn. My SEO method that targets specifically paying customers, users and warm leads at compactkeywords com.

This is insane. Go to Google Search Console. Click Performance, then Search results. Toggle on Average position. Scroll down to Queries... GSC queries with existing impressions/clicks and average position greater than 3 can be prioritized as low-hanging-fruit optimization targets. Claude can help prioritize GSC keywords by business context, clicks, impressions, and closeness to ranking. Main topics: AI-assisted SEO analysis, Indexing / page refresh, Search Console / low-hanging fruit.

This is insane. Go to Google Search Console. Click Performance, then Search results. Toggle on Average position. Scroll down to Queries. Filter by Position is greater than three. Change rows per page to 500. You don't even have to export. Copy everything. Paste it into Claude. Use the prompt: “My business is this, give your business, give me keywords that are valuable, have clicks and impressions, that I'm already close to ranking for if I optimize better. Prioritize by low hanging fruit.” Claude will give you your keywords prioritized right there. Pick a keyword that looks good to you. Find it on the Google Search Console page. Click your keyword. Google Search Console will show you the page that is ranking for it. Now all you have to do is use that keyword exactly high up on your page. This tells Google you are more relevant to that valuable keyword so you show higher for it. When you're done, submit the updated page in the bar at the top of Google Search Console. Then Click Request indexing. That tells Google to look again at your page, so Google can see your change. And learn my SEO method that targets specifically paying customers, users, and warm leads, at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #performancemarketing

AI-assisted SEO analysis
Indexing / page refresh
Search Console / low-hanging fruit


I talk to business owners everyday about how they're using AI, and one thing that they all have in common is they feel like they're getting left behind. And in a sense, we're all getting left behind. I spend all my time learning about AI and how to show up in AI search, and I'm getting left behind. And that's because the technology is just moving too fast for anyone to reasonably keep up with. The question is not if you're being left behind, it's where you're being left behind. There are a million things you can do to improve your business with AI, and it's hard to know where to start. I'm seeing a lot of businesses sink a lot of time into building AI systems that will probably be replaced by software within the next few months. But there is one application that I think every business should be looking into right now, one very effective use of AI that isn't being replaced anytime soon, and that's building what we call a brand ambassador for your company. This is a project set up in ChatGPT, Gemini, or Claude that understands everything there is to know about your brand. It can accurately speak on behalf of your brand, answer questions about your company, draft content, write social media posts, help brainstorm strategy. We create these for all of our clients, and once it's set up, it can make everyone on your team much more efficient. I've been building these for about two and a half years now, and I'd like to tell you what I've learned so far...

I talk to business owners everyday about how they're using AI, and one thing that they all have in common is they feel like they're getting left behind.

And in a sense, we're all getting left behind.

I spend all my time learning about AI and how to show up in AI search, and I'm getting left behind.

And that's because the technology is just moving too fast for anyone to reasonably keep up with.

The question is not if you're being left behind, it's where you're being left behind.

There are a million things you can do to improve your business with AI, and it's hard to know where to start.

I'm seeing a lot of businesses sink a lot of time into building AI systems that will probably be replaced by software within the next few months.

But there is one application that I think every business should be looking into right now, one very effective use of AI that isn't being replaced anytime soon, and that's building what we call a brand ambassador for your company.

This is a project set up in ChatGPT, Gemini, or Claude that understands everything there is to know about your brand.

It can accurately speak on behalf of your brand, answer questions about your company, draft content, write social media posts, help brainstorm strategy.

We create these for all of our clients, and once it's set up, it can make everyone on your team much more efficient.

I've been building these for about two and a half years now, and I'd like to tell you what I've learned so far.

To start, I recommend feeding it all of your website copy and then running Deep Research in ChatGPT or Claude to collect all the information available about your brand.

Next, I recommend having Claude organize all that information and identify any gaps in the understanding.

You can then ask it to create a questionnaire to fill in all of those gaps and record you or someone else from your organization answering those questions.

And feed that transcript back in the cloud and have it organize all the information.

I recommend dividing that organization into about a dozen separate documents, and then in the project instructions, you can define each document and when to refer to it.

This helps a model pull in only the information that's relevant to the respective prompt.

What you're then gonna find when you start using this is that it's pretty good, but it's not great.

It's gonna get things wrong.

It's gonna misrepresent your brand.

The key is to keep iterating.

Take note of everything it gets wrong, then pass that feedback back to the project and ask if you need to update one of the existing documents or add a new document.

You do this enough times, and eventually you have a brand ambassador that can actually represent your brand.

So this does take a lot of effort, but it's well, worth it.

And I think that's why every business should be working on this right now.

Everyone's getting left behind with AI. The real question is WHERE to focus. Here's the one project actually worth building 👇 #AIforBusiness #SmallBusiness #AITips #Marketing The source recommends a ChatGPT, Gemini, or Claude brand ambassador project that understands the brand and supports content, questions, and strategy. The creator recommends using an AI project to identify brand-knowledge gaps, generate a questionnaire, and organize the answers. Splitting brand knowledge into about a dozen documents and defining when to use each can help the model pull relevant context...

AI operations / brand knowledge base
AI project structure / retrieval
AI QA / iteration
Brand memory / information gaps


As we know with Google depending on the location that you're in the Google results look different. Now obviously if you have a website that serves different parts of the country or different countries itself you have to know how your Google results come up in those specific spaces. Now for me for example, I've got clients from all over the world literally in every city imaginable so I need to know how the Google results show up for them. Now in the past I've tried V P N's and I've used other tools but some of those tools No. 1 come with a cost and No. 2 they have limitations I recently came across a website that has got none of that. I don't need to use a VPN and I don't have to pay for anything and also there are no limitations. The U R L is Valentine Dot app. This website is really amazing. Now the way it works like this the first thing that you have to do is put in that keyword that you want to see the result for. The second thing is select the language of the person that you think is going to be searching then finally choose the GEO location be as specific as you can press enter and you're going to see in the new window how that Google result comes up it will show you the result as if you're in that city and now this is great. You're Going to see if there are Google Ads. You're going to see the s E. O. Results and so much more. I've been using this tool for quite a while and it really just is amazing. Go check it out yourself and let me know if it helps you.

Valentin.app lets you see Google search results exactly as users see ...


Google penalties are now becoming permanent. Breaking reconsideration requests are now getting rejected left and right. A reconsideration request is if you break the rules, you ask Google to review your fixes. By hitting Request Review you are asking Google to reconsider you. In the past, companies that broke the rules with SEO could ask for forgiveness. They could get it. Now getting stone cold rejected. Manual actions are becoming semi permanent. Somebody else. It's no longer about anything on the site, it's about the perception of engaging in spammy techniques. This is a major change in search engine optimization. If you're considering doing a shortcut that you think might be against the rules, give it some careful thought before you start. If it is against the rules, you might not be forgiven.

Google penalties are now becoming permanent. “BREAKING: Reconsideration requests are now getting rejected left and right.” A reconsideration request is if you break the rules... The clip warns that reconsideration requests may be rejected more often and manual actions may become semi-permanent after spammy SEO behavior. Main topics: Risk/avoid / Google penalties.

Google penalties are now becoming permanent. “BREAKING: Reconsideration requests are now getting rejected left and right.” A reconsideration request is if you break the rules,  you ask Google to review your fixes by hitting request review.  You are asking Google to reconsider you. In the past, companies that broke the rules with SEO could ask for forgiveness. They could get it. Now, “Getting stone cold rejected.” “Manual actions are becoming semi-permanent.” Somebody else, “It's no longer about anything on the site, it's about the perception of engaging in spammy techniques.” This is a major change in search engine optimization. If you're considering doing a shortcut that you think might be against the rules, give it some careful thought before you start. If it is against the rules, you might not be forgiven. #searchengineoptimization #digitalmarketing #googlemanualaction #googlepenality


Getting suspended absolutely sucks. It is a total nightmare. You never know why Google suspended you and most people don't know what they need to do to get unsuspended. This is the situation I was in when White Sparks Google Business Profile got suspended. But getting unsuspended isn't that big of a deal if you know what you're doing. And here are the steps of what we're gonna go through. you have to determine why your Google Business Profile was suspended. Second, you have to fix whatever the problem was with your Google Business Profile. Third, you have to prepare an appeals package. 4, you submit that appeal. 5, you just wait for Google's response. Ideally, you knocked it out of the park the first time. And then 6, if your appeal gets denied, you can appeal again. If your second appeal gets denied, Google will tell you that you're kind of out of chances. But don't worry, not all hope is lost. There is another thing you can do and I'll talk about that a little bit later in the video.

Suspended Google Business Profile? I reinstated Whitespark’s Google B...


AI search is still a brand new industry and those of us who are focused on how to get recommended by large language models like ChatGPT and Google's AI mode are learning as we go I've been doing my own experiments and learning from others for the past few years now I'd like to share a few things I've learned and talk about one thing that I think a lot of people are still getting wrong I know a lot of people are thinking AI SEO is the same as SEO I've been doing SEO for 17 years and yes a lot of it is the same but we're gonna focus on what's different cause that's where the opportunity is so how does AI search work someone goes to ChatGPT or Google's AI mode they type in a prompt and then the large language model is going to perform a series of searches this is often called the query fan act from those five to 12 searches it's going to retrieve about 100 pages and then it's going to cite about five to 10 of them and then the final response to the user is going to be a summary of those cited pages along with any primary bias it had before doing a search and so if you want the large language model to recommend your brand you need those pages that it's citing to recommend your brand and that's all undisputed and I think anyone who's paying attention would agree with that assessment now I would argue that most SEO's are not in fact paying attention but those of us who are understand that if you want the large language model to recommend you you need to be recommended by those cited pages and so the strategy seems obvious right identify the pages that are being cited and...

AI search is still a brand new industry and those of us who are focused on how to get recommended by large language models like ChatGPT and Google's AI mode are learning as we go I've been doing my own experiments and learning from others for the past few years now I'd like to share a few things I've learned and talk about one thing that I think a lot of people are still getting wrong I know a lot of people are thinking AI SEO is the same as SEO I've been doing SEO for 17 years and yes a lot of it is the same but we're gonna focus on what's different cause that's where the opportunity is so how does AI search work someone goes to ChatGPT or Google's AI mode they type in a prompt and then the large language model is going to perform a series of searches this is often called the query fan act from those five to 12 searches it's going to retrieve about 100 pages and then it's going to cite about five to 10 of them and then the final response to the user is going to be a summary of those cited pages along with any primary bias it had before doing a search and so if you want the large language model to recommend your brand you need those pages that it's citing to recommend your brand and that's all undisputed and I think anyone who's paying attention would agree with that assessment now I would argue that most SEO's are not in fact paying attention but those of us who are understand that if you want the large language model to recommend you you need to be recommended by those cited pages and so the strategy seems obvious right identify the pages that are being cited and then find some way to get a recommendation for your brand on those pages problem is that's really hard to do typically we can easily get a recommendation on about 20% of these pages these are like commonly cited Reddit threads directories without too much competition and pages from your own website after that you're lucky if you can get a recommendation on 5% of these highly cited sources and this is the mistake that I think most people in the Geo space are making right now they're putting about 80% of their efforts into getting recommendations on these pages however there's a much easier way instead of targeting the pages the large language models are already citing it's much easier to just create new pages that are better optimized to what the large language models are searching for and just replace those pages that the large language model is citing with your own pages and then you can place the recommendation yourself the easiest way to do this is to create articles on your own website you can also post articles to third party platforms like LinkedIn or medium you can create your own third party websites and put content there or find websites related to your industry that are willing to post content in exchange for money or a reciprocal recommendation from your website trust me after about six months of banging our heads against the wall we now spend about 80% of our time creating content for our clients and only about 20% trying to get recommendations on pages that are already being cited

The best way to do GEO? Stop chasing pages that already rank. Create content that REPLACES them. Most SEOs have this backwards 🔄 #GEO #AIsearch #SEO #ChatGPT #marketingtips The source describes AI search as query fan-out: several searches, about 100 retrieved pages, a handful of citations, then a synthesized answer. To get a brand recommended by an LLM, the cited pages need to recommend the brand, not merely be found by the model. Instead of only pursuing recommendations on already-cited pages, the creator recommends creating better-fit pages that can replace cited pages...

AI recommendation / cited-page recommendations


The other day the Google system sent out a bulk email to all the advertisers. The email was very exciting and wow, it looked amazing. It said drive better conversions automatically. All you have to do is click one or two buttons and the changes will happen on your behalf. Now at a glance, it looks amazing. All I have to do is press some things and the system will work for me. But take a look at this a bit deeper. If you click on that to apply, now you gonna go to the auto suggested settings in Google Ads. Now I've mentioned it in a previous video, but most of these automated suggestions again are not for your benefit. They are for Google. If you look at them in a bit more detail, Google are telling you is to change all your keywords to broad, just to automated bidding, go on all the networks and a whole lot of other things. Again, all of these things have to be studied in depth, but to just let Google system automatically do these things for you is a recipe for disaster. So please don't just follow what Google tell you blindly. A lot of it is for their benefit and not for yours. If you want to enable or pause something, you have to know what you're doing, you have to study up on it and if you don't know, you need a professional to show you the way.

Don’t accept everything Google Ads emails and systems tell you. Recen...


Don't say A say V A spreadsheet for marketers turns into the spreadsheet for marketers. Don't say help, say how we help you make a podcast turns into it's how you make a podcast. Don't say alternative. Say replaces an email. Alternative inside your company turns to Slack, replaces email inside by your company. This is insane. I've been testing if donating to stripe Climate affects signups. Preliminary data suggests that it does, especially at 5% and 10% donations. 0% donation gets 3 signups. 1% donation gets 3 signups. 5% donation gets 9 signups. 10% donation gets 10 signups. That's the Halo effect. Cognitive bias that claim positive impressions of people brands products in one area positively influence our feelings in another area. Cognitive biases are so crazy. IKEA stores are deliberately placed on the outskirts of cities. The extra effort to get there incentivizes customers to make the most of their trips. The sunk cost fallacy. Look at this difference in conversions. These are the results after removing the free trial switching to Google off which eliminated fake accounts. Dramatic. The left digit bias lift cutting the price of a journey from $15 to 1499 had the same increase on consumer demand as from 1599 to fifteen dollars. Just like the copywriting at the beginning. Small change, huge effect. Replace yesterday's outdated SEO method with the purchase intent SEO method. It gets recommended by AI at contact keywords com.

Don't say A, say The. “A spreadsheet for marketers” turns into “The spreadsheet for marketers.” Don't say Help, say How...

Don't say A, say The. “A spreadsheet for marketers” turns into “The spreadsheet for marketers.” Don't say Help, say How. “We help you make a podcast” turns into “It's how you make a podcast.” Don't say Alternative, say Replaces.  “An email alternative inside your company” turns to “Slack replaces email inside your company.” This is insane: “I’ve been testing if donating to Stripe Climate affects signups.  Preliminary data suggests that it does, especially at 5% and 10% donations.” 0% donation gets 3 sign ups. 1% donation gets 3 sign ups. 5% donation gets 9 sign ups. 10% donation gets 10 sign ups. It's the halo effect, a cognitive bias that “claims positive impressions of people, brands, products in one area positively influence our feelings in another area.” Cognitive biases are so crazy. IKEA stores are deliberately places on the outskirts of cities. The extra effort to get there incentivizes customers to make the most of their trip. This is the sunk cost fallacy.  The left digit bias. Lyft cutting the price of a journey from $15 to $14.99 had the same increase on consumer demand as from $15.99 to $15. Just like the copywriting at the beginning, small change, huge effect.  Replace yesterday's outdated SEO method with THE purchase intent SEO method that gets recommended by AI at compactkeywords.com #digitalmarketing #copywriting #marketing #conversionrateoptimization


Some of you are putting way too much trust in your web designer when you absolutely shouldn't, because they're gonna tank your entire site's rankings just quickly of context, SEO Specialist, but I'm also a web designer. I do know how to do these things, and I'm telling you that the majority of web designers do not. Actually makes me feel abit sick whenever anybody says to me that they've got a web designer doing something new with their website and they haven't got someone in charge of the SEO on board. Even more so tell me that the web designer has got it all under control, because I just don't believe it. some things that I've seen by web designers who claim that they know all about SEO. One web designer redesigned the whole site and removed all of the headings from it. Rankings tanked almost immediately web design went live, and the last that person was still trying to recover it 9, 10 months later. Another one I've seen is a web designer who decided to completely restructure the URL's and how all of their categories and products work. We're talking like 7,000 products. They didn't do any redirects for this. Any research into any SEO Benefits from doing particular way. Luckily, they came on board with us just before this went live. We noticed it. And we were able to rectify, but they did see a drop in rankings. It's just that we were able them back. Had they not brought us on board. I don't know if they would still be here. I've got a ton of stories like this, common theme in all of them is that the web designer, they never own up to doing anything wrong...

Some of you are putting way too much trust in your web designer when you absolutely shouldn't, because they're gonna tank your entire site's rankings just quickly of context, SEO Specialist, but I'm also a web designer.

I do know how to do these things, and I'm telling you that the majority of web designers do not.

Actually makes me feel abit sick whenever anybody says to me that they've got a web designer doing something new with their website and they haven't got someone in charge of the SEO on board.

Even more so tell me that the web designer has got it all under control, because I just don't believe it.

some things that I've seen by web designers who claim that they know all about SEO.

One web designer redesigned the whole site and removed all of the headings from it.

Rankings tanked almost immediately web design went live, and the last that person was still trying to recover it 9, 10 months later.

Another one I've seen is a web designer who decided to completely restructure the URL's and how all of their categories and products work.

We're talking like 7,000 products.

They didn't do any redirects for this.

Any research into any SEO Benefits from doing particular way.

Luckily, they came on board with us just before this went live.

We noticed it.

And we were able to rectify, but they did see a drop in rankings.

It's just that we were able them back.

Had they not brought us on board.

I don't know if they would still be here.

I've got a ton of stories like this, common theme in all of them is that the web designer, they never own up to doing anything wrong.

They always make out like they know what they're doing, but they don't.

This isn't me saying that web designers absolutely can't know anything about SEO, because I would be a huge hypocrite to be saying that.

What I am saying is you cannot assume web designer does.

And if they say they do, you need some kind of evidence that they actually do.

Save yourself the trouble.

Bring in someone that actually knows about SEO, because it is gonna be worth so much more to you than the headache when your web designer messes this up.

You’ve got to stop trusting that your web designer knows how to do SEO. This is one of the fastest ways to lose anything that currently ranks on Google... Website redesigns without SEO oversight can damage rankings when headings, URLs, categories, products, or redirects are mishandled. Main topics: Migration SEO / redirects, SEO-safe redesigns, Technical SEO / headings.

You’ve got to stop trusting that your web designer knows how to do SEO. This is one of the fastest ways to lose anything that currently ranks on Google.  Website SEO and website design are two entirely different skill sets.  Just like you wouldn’t expect your SEO specialist to know how to code.  You should ALWAYS have an SEO specialist on a new website project, whether that’s a new website launch or a website redesign if you want to rank on Google, AI search, etc. or you have existing website rankings you want to maintain.  Take this from an SEO specialist who has seen some absolute nightmare website launches and huge drops on organic search traffic. It can take months to recover from, if you manage at all.  #websiteseo #googleseo #seospecialist #webdesignseo

Migration SEO / redirects
SEO-safe redesigns
Technical SEO / headings


Ads are coming to ChatGPT. Let's talk about if you as a business should be running ads on ChatGPT and why. I think Google will be the real winner in all of this. Apparently these ads will only be in the free version of ChatGPT, and they'll show up as clearly labelled sponsored ads below the LLM response. Apparently there's also going to be an $8 a month version that gives you all the benefits of the $20 a month version, but also still shows you ads. The announcement, of course, is wildly unpopular. Apparently 64% of users say they'll stop using ChatGPT altogether. Of course, most of those users won't stop using ChatGPT, but some of them probably will. I'm sure this is why Sam Altman had said he'll never run ads in ChatGPT. But those servers don't pay for themselves. ChatGPT has slowly begun inviting advertisers to their ads beta program. I haven't seen the platform myself yet, but let's talk about whether or not it's worth running ads. Almost every time a platform first launches their ad campaign, the ads are severely underpriced. This is because the platform already has a bunch of inventory, but people are slow to start running ads. They either don't know yet that they can run ads on that platform, or they're waiting to see how it goes for other advertisers. Now that being said, I don't think I've ever seen an ad Platform as hyped as ChatGPT's ads are, so it's possible this could be an exception, but my guess is early advertisers on ChatGPT are gonna get a very good rate...

Ads are coming to ChatGPT. Let's talk about if you as a business should be running ads on ChatGPT and why. I think Google will be the real winner in all of this. Apparently these ads will only be in the free version of ChatGPT, and they'll show up as clearly labelled sponsored ads below the LLM response. Apparently there's also going to be an $8 a month version that gives you all the benefits of the $20 a month version, but also still shows you ads. The announcement, of course, is wildly unpopular. Apparently 64% of users say they'll stop using ChatGPT altogether. Of course, most of those users won't stop using ChatGPT, but some of them probably will. I'm sure this is why Sam Altman had said he'll never run ads in ChatGPT. But those servers don't pay for themselves. ChatGPT has slowly begun inviting advertisers to their ads beta program. I haven't seen the platform myself yet, but let's talk about whether or not it's worth running ads. Almost every time a platform first launches their ad campaign, the ads are severely underpriced. This is because the platform already has a bunch of inventory, but people are slow to start running ads. They either don't know yet that they can run ads on that platform, or they're waiting to see how it goes for other advertisers. Now that being said, I don't think I've ever seen an ad Platform as hyped as ChatGPT's ads are, so it's possible this could be an exception, but my guess is early advertisers on ChatGPT are gonna get a very good rate. However, currently I think people are way too focused on ChatGPT ads and not nearly focused enough on Google's AI ads. You might have missed the news articles showing that Google is already experimenting with ads in their AI. Mode results. And that's because it's not really news. Right? We all expected Google to run ads in AI Mode, so unlike ChatGPT, they're not gonna have the same P. R problem. But Google also has two other huge advantages over OpenAI. One is obvious they have 10 to 20 times as much distribution as ChatGPT. The other is that they have a much more sophisticated ad platform. Google has already spent over 20 years figuring out how to do ads. Now people will point out that Google ads have become overpriced. And it's true, competition and a little bit of greed on Google's part have driven up the price of ads. But it's like that old joke no one goes there anymore, it's too crowded. Google Ads is still the most effective short term marketing channel for any business that has customers that search specifically for the types of products and services they carry. And these ads in AI. Mode introduce a brand new category of targeting for the first time ever, you'll be able to target people who don't even know to search for the type of product or service you offer. Now, matching searchers who are in need of your product to your ads is gonna be much more complex than just simple keyword matching. But it's a problem that Google has already been working on for several years. Jesse Bitt's just playing catch up.

Everyone's hyped about ChatGPT ads but Google's AI ads might be the real play. 20 years of ad experience vs. playing catch up 🤷♂ #googleads #chatgpt #marketingtips #googleai This source is indexed under AI ads / early inventory, AI ads / latent demand targeting, Google AI ads / distribution advantage. Main topics: AI ads / early inventory, AI ads / latent demand targeting, Google AI ads / distribution advantage.

AI ads / early inventory
AI ads / latent demand targeting
Google AI ads / distribution advantage


If you're running a Google Ads campaign and you're not really doing that well, here are some settings that I want you to change straight away that I almost guarantee you will help you improve your Google Ads account. This is all that you have to do in your Google Ads account. Hover over recommendations and on the right hand side you gonna see something that says auto apply settings. Now when you go to these auto apply settings you gonna see most times that all of them are selected. Yes, they've all got ticks. Now when you dig deeper into these auto plus settings unfortunately a lot of these changes are not made for your benefit. They're made for Google Ads benefits for Google themselves. Now for whatever the reason is Google are more concerned about getting clicks to your website and not the conversions. I'll make a video for another time that I'll go into all these auto plus settings and what they mean but for now all you have to know is that a lot of these settings are just going to burn through the budget of your account. They're really not going to do well for your account and really you're not going to see any improvement by keeping majority of them on. What I want you to do is go deselect all of them now then press save and it's as simple as that. Your Google Ads account should be performing better if you want An audit on your Google Ads account, either DM me or email me at info at topclick dot c o dot z a. You'll be glad that you did.

If you're running a Google Ads campaign and you're not really doing that well, here are some settings that I want you to change straight away that I almost guarantee you will...

Turn off auto-apply suggestions in Google Ads for better performance....


So my final link link is a link to a Youtuber video with Andy Crestedina talking about how to make a an AI clone of yourself using a custom GPT gppt, which is something that I've meant to do for ages. Um, I stopped using uh ChatGPT apart from the world's burning. I'm just over that now. Ah, been using Gemini more. I don't think it is possible to build a custom Gemini, but tell me if I'm wrong. Um, it's something that I meant to do for ages for the purpose of making a Claire um, that I could go and ask questions to and it would help me write little sound bites of content based on everything that I've produced courses, yeah, uh blog posts, my website, interviews I've done and then I can also talk to it and tell it things and it would use my tone of voice. Um, and I haven't done it and I really like um, Andy Crestodina's 1. He's always really great at uh giving you all the details for the prompts. He doesn't like skimp. He he say, so say some important things into it. He's like, this is what you need to say. You know what we really need more Claire Carly's in this world. So we need to, you should make like 10 copies of this Claire Carly clone clone Claire multiple times and then we could ask Claire any questions about local SEO Google Business Profiles. It's A good idea.

So my final link link is a link to a Youtuber video with Andy Crestedina talking about how to make a an AI clone of yourself using a custom GPT gppt, which is something that...

Have you ever wanted to clone yourself so you could get more done? Tu...


You're tired of seeing Reddit in ChatGPT? Exclusive YouTube overtakes Reddit as a go to citation source on AI search. YouTube has eclipsed Reddit as the leading social source for large language models. Go to ChatGPT, put in your prompt, copy what comes after forward, slash C, right click inspect. Go to network, paste in what you just copied. Click refresh. Click the orange brackets with what you just copied. Click the response tab. Search this for queries. Now you can see exactly what ChatGPT searched the web with. Notice how it is using 3 different searches for one prompt? Your prompt is not the exact search that it does. Take this language, use it on YouTube. Make videos targeting the searches that ChatGPT is doing. Take these searches, use them in your video titles, in your video descriptions. Talk about them extensively in the videos if clear direct solutions. This helps you get cited in AI search. YouTube is the most clicked website in Google, right behind Reddit. Now it is the most cited source on AI search as well.

If you're tired of seeing Reddit in ChatGPT… “Exclusive: YouTube Overtakes Reddit as the Go to Citation Source on AI Search.” “YouTube has eclipsed Reddit as the leading... The source claims YouTube has overtaken Reddit as a leading social citation source for AI search. Inspecting ChatGPT network responses is presented as a way to see generated web queries for a prompt. The creator suggests using observed ChatGPT retrieval language in YouTube titles, descriptions, and videos to improve AI-search citation chances. Main topics: AI retrieval research / ChatGPT queries, YouTube / AI citations, YouTube SEO / AI search terms.

If you're tired of seeing Reddit in ChatGPT… “Exclusive: YouTube Overtakes Reddit as the Go to Citation Source on AI Search.” “YouTube has eclipsed Reddit as the leading social source for large language models.” Go to ChatGPT, put in your prompt. Copy what comes after /c/. Right click, inspect. Go to Network. Paste in what you just copied. Click refresh. Click the orange brackets with what you just copied. Click the Response tab. Search this for queries. Now you can see exactly what ChatGPT searched the web with. Notice how it is using three different searches for one prompt. Your prompt is not the exact search that it does. Take this language, use it on YouTube. Make videos targeting the searches that ChatGPT is doing. Take these searches, use them in your video titles, in your video descriptions, talk about them extensively in the videos, give clear, direct solutions. This helps you get cited in AI search. YouTube is the most clicked website in Google, right behind Reddit. Now it is the most cited source on AI search as well. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI retrieval research / ChatGPT queries
YouTube / AI citations
YouTube SEO / AI search terms


Topical authority for SEO has become more important than ever before. In December 2025, Google ran its last core update of the year. And with that core update, they've given greater emphasis to topical authority. In order to rank, you can no longer just put one blog article that's copied and pasted from AI that is a standalone. No, Google don't like that anymore. You have to show topical authority. By topical authority, you have to show Google and the reader that, No. 1, you understand the problem that people have. You understand the core topic of the website that you're writing about. You have to understand the blog that you're writing about. Show real expertise, be original when you're showing topical authority. Your blogs have to be written in a systematic way. You can't just write one blog relating to something and another blog totally unrelated. You should be writing for topical authority, showing the user and Google that you are the expert in everything, having internal linking, have a structure to your blogs. By doing topical authority, this is the way that you're going to rank for s E. O in 2026.

In 2026, improving SEO means focusing on topical authority. Google re...


You need to get ready for Google's new AI driven ask a question feature on Google Maps. Google just have this Q&A section where anyone could ask a question. They've replace it with this AI driven thing. And your takeaway is that you must start feeding the bot with all all the possible information about your business and that's across your Google Business Profile on your website in your reviews. There's so many areas. Miriam Alice just wrote an excellent blog post about this where she talks about the new feature, everything you need to know about it. You can read about it on the whitespark blog.

Now that the AI-powered AAQ* feature is replacing the Google Business...


Google Shopping is unbelievable, but a lot of people still don't understand that in order to trigger your ads, you have to optimise your shopping feed. Now it's important to know that your products show up on Google Shopping not by keywords as in normal Google Ads, but it is feed driven. In other words, the way that your products get shown and get shown more is how well you have optimized your feed. Now when we're speaking about shopping feed optimization, there are a few things that you can do and you should do. No.1, your product title is your most important. Have you got your keywords done correctly in that product title? No. 2 is your product description. No. 3 is your image. No. 4 are the attributes. Have you put in all the attributes for that product? All these things can make or break a shopping campaign. If you have done shopping optimisation well and you continuously have to do it, that is how you're going to win at Google Shopping. If you're currently doing Google Shopping and you're struggling with it, drop me a DM or email me info at topclick dot c o dot z a and let's try help you with your Google Shopping campaign.

Google Shopping Ads optimization begins with the shopping feed Rememb...


Somebody needs to hear this. These are the silent killers of startups no one dares to admit. 1. The experts curse. Being an industry expert becomes the biggest liability. You solve yesterday's problems. You know too much to see new patterns. 2. The 90 day death clock. Days 1 through 30, vision leads. Days 31 through 60, you need validation. Day 90+, still no validation. You're already dead. You don't die when money runs out. You died three months ago. 3. Reality distortion. Debt. Every Assumption equals debt. Every we know better equals interest. Every delayed user test equals compound interest. Most startups are bankrupt before they're broke. 4. The competence trap. More competence equals more procrastination. Building becomes an escape from selling. You're perfecting code instead of getting feedback. This is death by beautiful products that nobody wants. 5. Time perception disorder. Soon equals never. Perfect timing equals fear. The market is not ready equals we're not ready. While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose comfort over truth. Planning over testing. Knowing over learning.

#onthisday somebody needs to hear this


If you doubted for a second, it's hard to get podcast bookings, do this. Go to AIPodcastMatcher.com, fill out a profile, fill it out completely. Put in a video trailer, have a thorough about section. Use guest tags, put in images, give an introduction, give ideas for podcast episodes. You can speak on questions you're always ready to answer. Previous podcast episodes you've been on if you have some. The platform uses AI to match hosts who want guests on their shows with guests who wanna go on shows. It will use everything in your profile to give you 3 matches a day. Here's an example of a host inviting me on her show. Hi Edward, love your story and all your experiences. We would love for you to be on our live podcast to talk about the following and everything fun in between. If you choose to message hosts, you have a match with yourself. This is a great opening message to send. Hey, you game? A lot of the times the response I get looks like this I am game. I'm interested in your work and would love to discuss AI and TikTok with you. Everyone thinks you need to send long email pitches to get on podcasts. It's 2026 and you can use AI to match you with hosts who want guests on their shows.

If you doubted for a second it's hard to get podcast bookings, do this. Go to aipodcastmatcher.com. Fill out a profile, fill it out completely. Put in a video trailer...

If you doubted for a second it's hard to get podcast bookings, do this. Go to aipodcastmatcher.com. Fill out a profile, fill it out completely. Put in a video trailer. Have a thorough about section, use guest tags, put in images, give an introduction, give ideas for podcast episodes you can speak on, questions you're always ready to answer, previous podcast episodes you've been on if you have some. The platform uses AI to match hosts who want guests on their shows with the guests who want to go on shows. It will use everything in your profile to give you three matches a day. Here's an example of a host inviting me on her show. “Hi Edward, love your story and all your experiences. We would love for you to be on our live podcast to talk about the following and everything fun in between.” If you choose to message hosts you have a match with yourself, this is a great opening message to send. “Hey, you game?” A lot of the times the response I get looks like this. “I am game. I'm interested in your work and would love to discuss AI and TikTok with you.” Everyone thinks you need to send long email pitches to get on podcasts. It's 2026 and you can use AI to match you with hosts who want guests on their shows. #digitalmarketing #personalbranding #growthhacking #publicrelations


Google just announced a huge change to how search is gonna work. Let's talk about how this will affect SEO and how businesses get found online. The change is called personal intelligence. It actually came to Gemini about a week ago, but now it's coming to Google's AI mode. Essentially, whenever you perform a search, Google will look through all the data they have on you. They'll look through your emails, your workspace files, your browsing history. They'll find any data that's relevant to that search to personalize the results to you. Now that sounds like a huge privacy violation. Don't worry, it's opt in only. You have to allow Google to do this and you might be thinking who would hand over all that data to Google? But of course Google already has that data and I think when people see the results, they're gonna be happy too. Google has already said they won't be using your data to train their AI systems and while some people won't be willing to trust them, I think it's inevitable that this is going to affect the search results in a big way for a lot of users and you might be thinking, yeah, but it's only AI mode. This isn't gonna affect the main search results page but I actually think very soon AI mode will be the main search results page. Google has made it very clear that that is their intention. I've been saying this will happen by the end of 2026. But seeing how hard Google has been pushing AI mode just in the last few weeks, I think it's probably coming sooner based on early demos and reviews...

Google just announced a huge change to how search is gonna work. Let's talk about how this will affect SEO and how businesses get found online. The change is called personal intelligence. It actually came to Gemini about a week ago, but now it's coming to Google's AI mode. Essentially, whenever you perform a search, Google will look through all the data they have on you. They'll look through your emails, your workspace files, your browsing history. They'll find any data that's relevant to that search to personalize the results to you. Now that sounds like a huge privacy violation. Don't worry, it's opt in only. You have to allow Google to do this and you might be thinking who would hand over all that data to Google? But of course Google already has that data and I think when people see the results, they're gonna be happy too. Google has already said they won't be using your data to train their AI systems and while some people won't be willing to trust them, I think it's inevitable that this is going to affect the search results in a big way for a lot of users and you might be thinking, yeah, but it's only AI mode. This isn't gonna affect the main search results page but I actually think very soon AI mode will be the main search results page. Google has made it very clear that that is their intention. I've been saying this will happen by the end of 2026. But seeing how hard Google has been pushing AI mode just in the last few weeks, I think it's probably coming sooner based on early demos and reviews. I think personal intelligence could be the thing that makes AI mode more useful than traditional search, even with the all too frequent hallucinations. So what does this mean for s E O and businesses that are trying to be found on Google? We'll have to wait and see how quickly personalisation is adopted but I think it's clear that results are getting more and more personalised. I think the biggest impact this has on traditional SEO is things like keyword research and rank tracking are becoming even less relevant than they already were. It continues to make less and less sense to try to rank for specific search terms. Most effective method for increasing your visibility online in the future is just to understand how these large language models work. How do they structure their search queries? What kind of websites do they trust? And what kind of content do they most often cite in their recommendations? This is what we track and pay attention to for all of our clients and understanding this allows you to influence or replace those sources of information that the large language models are using to determine if they recommend you or your competitors. SEO is not dead, but it's changing faster than ever and with those changes come big opportunities. It's like the early days of s E O. All over again.

How Google's Personal Intelligence changes SEO—keyword research is dying and AI mode is coming faster than you think 👀 #SEO #GoogleAI #DigitalMarketing #AIMode As Google search results become more personalized, keyword research and single-position rank tracking may become less representative of visibility. The source says AI visibility work should study how models structure searches, which sites they trust, and which content they cite. Main topics: AI personalization / rank tracking, AI search strategy / trusted sources, GEO strategy / influence or replace sources.


I've been doing digital marketing for nearly 20 years now. When we speak about digital marketing, we speak about all these cool and exciting things such as s e. O, Google Ads and social media. But the one important thing to remember about digital marketing, no matter how awesome and how excited I get about it, digital marketing cannot fix a bad business. When I'm speaking about bad businesses, there's a variety of things. Obviously, there's bad products, there's bad services, services and products that are not in demand, bad delivery times, bad management, and most importantly, cashflow problems. The role of digital marketing is to bring people to your business, bring people to your website that they're gonna call you, bring people to your website that they're gonna buy the products. But if the underlying business is not doing well of there are major problems with it. No matter how good your digital marketing is, no matter how good your agent is, no matter who you're dealing with, they can't fix the underlying problem. That's for the business owner to deal with. If your business is good and it's performing well, digital marketing will help with it. If your business is not doing well and it's not a great business model, it's going to be very difficult for digital marketing to do magic for you.

Google Ads, SEO and social media ads can’t fix a bad business. If the...


If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large language models love to cite YouTube far more than any other video site. Now doing YouTube well takes time and commitment, but there are a few easy ways that you can take advantage of YouTube. One is just to target the same search terms that you would target with vlog posts. Most YouTubers are not focused on search terms because it's a small percentage of YouTube views that come from search. There are likely hundreds of relevant search terms with no competition on YouTube and simply making a video with that term in the title will let you show up not just in YouTube search, but also on Google's main search results page. And more importantly, this is one of the easiest ways to influence the response from large language models. Now I recommend you or someone in your business being featured in this video, but probably the easiest way to make these videos is just to take a blog post you've written and put it into Google's NotebookLM. It'll automatically create a PowerPoint style presentation video for you that's surprisingly good. Now in our experience, these videos will typically fall flat on a brand new YouTube channel, but they'll typically do well on an established one...

If you wanna be found online in 2026, user generated content has never been more important. So I wanna talk about three platforms that I think you should be active on as a business. The third one I'm not hearing anyone talk about right now. The first is YouTube. Google is showing more and more YouTube videos on their search results pages and large language models love to cite YouTube far more than any other video site. Now doing YouTube well takes time and commitment, but there are a few easy ways that you can take advantage of YouTube. One is just to target the same search terms that you would target with vlog posts. Most YouTubers are not focused on search terms because it's a small percentage of YouTube views that come from search. There are likely hundreds of relevant search terms with no competition on YouTube and simply making a video with that term in the title will let you show up not just in YouTube search, but also on Google's main search results page. And more importantly, this is one of the easiest ways to influence the response from large language models. Now I recommend you or someone in your business being featured in this video, but probably the easiest way to make these videos is just to take a blog post you've written and put it into Google's NotebookLM. It'll automatically create a PowerPoint style presentation video for you that's surprisingly good. Now in our experience, these videos will typically fall flat on a brand new YouTube channel, but they'll typically do well on an established one. And if you're gonna make videos for YouTube, you might as well publish them to all the other platforms as well. The other platforms aren't cited nearly as often by large language models, but they can still rank in Google search results. We had one client who took up five positions on page 1 for one of his main search terms, his blog post, a YouTube video, two TikTok videos, and an Instagram post. The second platform you should be paying attention to is Reddit. There's two ways I recommend using Reddit, and neither of them include creating a bunch of fake accounts and spamming. If you enjoy using Reddit, just be an active member of relevant communities, post helpful comments, and when it makes sense, mention your brand without being overly promotional. Once you've earned some karma and learned the rules and the relevant subreddits, you can even make some of your own posts. I think doing this is completely worth it for its own sake. You'll likely get customers directly from Reddit, but it's not the best use of your time if you're trying to affect the large language models response. That's because large language models aren't reading every post on Reddit. If you track relevant prompts in your industry, you'll find that large language models tend to cite the same posts over and over. Again, and they tend to be posts that are 6 months, a year or older. So you can have a much greater impact by just leaving comments on those few posts that are often cited. Just make sure to mention your brand explicitly and how you could be the solution to the posters question. And it helps if you use an active Reddit account with some history. Otherwise you might be setting off some spam triggers. And the last platform you should be paying attention to is Facebook groups. I don't know why no one's talking about this. I think that they're probably not actually tracking in large language model responses. In my experience, at least for business related prompts, Facebook groups cited almost as often as Reddit and some industries cited more often. Now we don't post to Facebook groups on behalf of our clients. So I don't have as much experience there. But my advice would be similar to that of Reddit. Make sure to mention your brand and what it does explicitly and try not to piss off the group you're posting in. This is Ben AI Search Factor No. 11 from Kevin Indigs Growth Memo Newsletter. This ends the 11 part series. I recommend going back and watching number one.

Facebook Groups are getting cited by AI almost as much as Reddit and nobody's talking about it 👀 Part 11 of my AI Search series #AISearch #SEO #MarketingTips #GrowthHacking This source is indexed under Facebook groups / AI citations, Multi-surface SERP / cross-posting, Reddit / AI citations, Risk/avoid / community posting, Risk/avoid / Reddit spam. Main topics: Facebook groups / AI citations, Multi-surface SERP / cross-posting, Reddit / AI citations, Risk/avoid / community posting, Risk/avoid / Reddit spam.

Facebook groups / AI citations
Multi-surface SERP / cross-posting
Reddit / AI citations
Risk/avoid / community posting
Risk/avoid / Reddit spam
Video production / NotebookLM
YouTube / search-term videos


SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends. August 2025. Here's a post from a couple of months ago that blew up. Calling it now, SMS will be the hot new direct channel in 2026. Talking to lots of founders who are launching a texting service or doubling down on SMS now. The barrier to entry is still somewhat high. It's a good time to start before the channel gets flooded. SMS is a channel where you can reach your audience with no intermediaries, and unlike email, it's not yet completely saturated.

SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends, August 2025...

SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends, August 2025. Here's a post from a couple of months ago that blew up. Calling it now, SMS will be the hot new direct channel in 2026. Talking to lots of founders who are launching a texting service or doubling down on SMS now. The barrier to entry is still somewhat high, it's a good time to start before the channel gets flooded. SMS is a channel where you can reach your audience with no intermediaries. And unlike email, it's not yet completely saturated. #smsmarketing #digitalmarketing #marketing #growthhacking


If you want your brand to be recommended by ChatGPT or Google's AI, it's not enough that the models are finding you. You need to give them a reason to recommend your brand. You need to brag about yourself. Most of the current advice about AI search visibility is around being cited. You want the models to find your content and site it in their response. And yes, this is important, but it misses an important step. Just because the model is citing your content doesn't mean it's recommending your brand. So when you're creating content on your website or on third party websites that you hope will be cited by large language models, you need to explicitly mention your brand and the reasons that you're the best choice. Let me explain the simple way we do this for our clients. For every piece of content we create, whether it's a page, a blog post, a social media post, we explicitly mention the brand near the top. You might think that because the model is on your website or your social media channel that it knows that it's your brand's content. It doesn't. You have to say your brand's name and say it in a way that presents you as the solution to the problem this person likely has based on the context of the page. So for example, in a blog post, we'll always start by immediately answering the question implied by the topic. And then in the very Next breath, we'll say something like here at a, B, C Solutions, we help blank do blank. But like I said at the top of the video, it's not enough to just mention your brand. You need to brag about yourself...

If you want your brand to be recommended by ChatGPT or Google's AI, it's not enough that the models are finding you. You need to give them a reason to recommend your brand. You need to brag about yourself. Most of the current advice about AI search visibility is around being cited. You want the models to find your content and site it in their response. And yes, this is important, but it misses an important step. Just because the model is citing your content doesn't mean it's recommending your brand. So when you're creating content on your website or on third party websites that you hope will be cited by large language models, you need to explicitly mention your brand and the reasons that you're the best choice. Let me explain the simple way we do this for our clients. For every piece of content we create, whether it's a page, a blog post, a social media post, we explicitly mention the brand near the top. You might think that because the model is on your website or your social media channel that it knows that it's your brand's content. It doesn't. You have to say your brand's name and say it in a way that presents you as the solution to the problem this person likely has based on the context of the page. So for example, in a blog post, we'll always start by immediately answering the question implied by the topic. And then in the very Next breath, we'll say something like here at a, B, C Solutions, we help blank do blank. But like I said at the top of the video, it's not enough to just mention your brand. You need to brag about yourself. The best ways to brag about yourself are with a number or some kind of award or recognition. I recommend picking two such data points and mentioning them right after you present your brand as the solution. If you're doing this on a third party site like Reddit, you might need to be a little bit more subtle. But if this is your own website or your own profile, you should be bragging every chance you get.

ChatGPT might be finding your content but not recommending your brand. Fix: say your name, then brag (numbers, awards). Every. Single. Time. #AISearch #ChatGPT #SEO #MarketingTips Being cited is not enough; AI-targeted content should name the brand and explain why it is a fit for the reader's likely problem. After positioning the brand as the solution, the creator recommends adding two supporting data points. Main topics: AI recommendation / explicit brand positioning, AI visibility / proof points, Third-party content / subtle brand mentions.