Steve Jobs originally didn't want this taken of him. Before the shoot, the photographer was warned by Steve's PR person, I just want to let you know Steve hates photographers. The photographer really wanted to make Steve happy. He said, Mr. Jobs, I have some good news for you. I said, I believe I have you for an hour. He said, you do? I said, I think I can get this done in half an hour. Steve's face lit up. He just looked at me like I'd given him a Christmas present or something. He said, oh, my god, that would be great. He said, I've got so much to do today. The photographer said, I need you to imagine you're across a table from four or five people who don't agree with you, but you know you're right. Steve said, perfect. I do that every day. Steve leaned forward, looked intensely, put his thumb here, then gave this subtle, confident smile. Two photos were taken. It took 20 minutes. The second photo was the iconic one. When Steve was leaving, he asked to take the Polaroid. He told the photographer, that's maybe the best picture ever taken of me. So I thought at this point, he was just being very polite. Years later, Apple called urgently. They said, we need that photo you took of Steve. Do you still have it? The photographer sent the photo immediately. Not long after, the photographer gets a notification on his iPhone up on My phone came. He had died that afternoon. That photo was there on the website. So he did like it in the end.

How Albert Watson made the iconic Steve Jobs photo a reality. Steve Jobs originally didn’t want the photo taken...

How Albert Watson made the iconic Steve Jobs photo a reality. Steve Jobs originally didn’t want the photo taken. Before the shoot, his PR person warned Albert, “I just want to let you know Steve hates photographers.” Albert wanted to make Steve comfortable. He said, “Mr. Jobs, I have some good news for you. I believe I have you for an hour.” Steve replied, “You do.” Albert said, “I think I can get this done in half an hour.” Steve’s face lit up. “Oh my gosh, that would be great. I’ve got so much to do today.” Albert then said, “I need you to imagine you’re across a table from four or five people who don’t agree with you, but you know you’re right.” Steve smiled and said, “Perfect. I do that every day.” Steve leaned forward, looked intensely, placed his thumb near his chin, and gave a subtle, confident smile. Two photos were taken. It took 20 minutes. The second photo became the iconic one. As Steve was leaving, he asked to take the Polaroid. “That’s maybe the best picture ever taken of me,” he told Albert. Albert thought he was just being polite. Years later, Apple called urgently. “We need that photo you took of Steve. Do you still have it?” Albert sent the image immediately. Not long after, he received a notification on his iPhone. Steve had died that afternoon. The photo was on Apple’s website. So he did like it in the end. #technology #stevejobs #startups #ycombinator


The difference in ranking No. 1 and No. 2 on Google is crazy. If you show up No. 4, your click through rate is 7.4%. At No. 3 it increases a little bit to 10.2%. No. 2 it increases a lot to 18.7%. But at No. 1 it more than doubles at 39.8%. If you're ranking 4 to 2, you can do what's called a content refresh. Some common issues you might notice maybe you're targeting your keyword awkwardly. Maybe it takes too long to get to the meat of the page. You have a lot of fluff if you don't have images that are related to the content. A boring writing. The page is ugly. The page is slow. This is a huge one. If your keyword isn't used in the right places, like the page title or the meta description, or the H1, or the beginning of the first sentence, that hurts SEO performance a lot. There's a lot of reasons. I have them all in this article. Content refreshes in SEO how to double your traffic fast. If you Google that, you'll get everything you need to do to fix your content for SEO.

The difference between ranking number one and number two on Google is huge. If you show up at number four, your click-through rate is 7.4%... This source is indexed under Content refresh for near-top rankings. Main topics: Content refresh for near-top rankings.

The difference between ranking number one and number two on Google is huge. If you show up at number four, your click-through rate is 7.4%. At number three, it goes up a bit to 10.2%. At number two, it jumps to 18.7%. But at number one, it more than doubles to 39.8%. If you're ranking between four and two, you can try a content refresh. Some common issues include awkward keyword targeting, taking too long to get to the main point, or having too much fluff. You might also be missing relevant images, have dull writing, an unattractive layout, or a slow-loading page. A big one: if your keyword isn’t used in key spots like the page title, meta description, H1, or the start of your first sentence, your SEO performance will suffer. There are many other reasons. I cover them all in my article, “Content Refreshes in SEO: How to Double Your Traffic Fast.” If you Google that, you’ll find everything you need to improve your content for SEO. #seotips #searchengineoptimization #digitalmarketing #marketingstrategy


If your business needs leads or customers right now, running ads is the only reliable method. Don't worry, this isn't an ad. This is just something I find myself telling business owners quite often. I primarily do organic marketing. So search engine optimization, answer engine optimization, organic video marketing. And I really do believe that long term organic forms of marketing give you the best return on investment when done the right way. The problem is that it takes a long time and the results are unpredictable. Whenever I talk to someone who's like, I need customers right now, we're in trouble. We need more business this month. I'll tell him, then you need to run ads. It's the only reliable method of taking money and turning it into more business in a short period of time. So the next logical question is, where should I run ads? I just wanna go through your options and how to think about the best place to be running ads. For the last 10 or 15 years, there's really been two types of places that you can run your ads. You're either showing up in someone's feed on a social media site or you're showing up in a search engine, which is pretty much just Google or like 90% Google. There's also Bing. So the advantage of running ads on Google is that you're showing up as someone is searching for the thing that you're offering. This means it's way more likely they're Gonna click your ad and buy what you're selling. The main disadvantage is that you pay way more money to run these ads on social media...

If your business needs leads or customers right now, running ads is the only reliable method. Don't worry, this isn't an ad. This is just something I find myself telling business owners quite often. I primarily do organic marketing. So search engine optimization, answer engine optimization, organic video marketing. And I really do believe that long term organic forms of marketing give you the best return on investment when done the right way. The problem is that it takes a long time and the results are unpredictable. Whenever I talk to someone who's like, I need customers right now, we're in trouble. We need more business this month. I'll tell him, then you need to run ads. It's the only reliable method of taking money and turning it into more business in a short period of time. So the next logical question is, where should I run ads? I just wanna go through your options and how to think about the best place to be running ads. For the last 10 or 15 years, there's really been two types of places that you can run your ads. You're either showing up in someone's feed on a social media site or you're showing up in a search engine, which is pretty much just Google or like 90% Google. There's also Bing. So the advantage of running ads on Google is that you're showing up as someone is searching for the thing that you're offering. This means it's way more likely they're Gonna click your ad and buy what you're selling. The main disadvantage is that you pay way more money to run these ads on social media. You can get a lot more exposure for every dollar you spend, but you're just showing up in their feed uninvited. They're not searching for the product or service that you sell. Social media ads typically make sense when there's a very specific demographic or shared interest among people who are interested in your product or service and that's because the social media algorithms are very good at targeting specific demographics and interests. On the other hand, if you're like a personal injury attorney or a plumber, something that anyone might need but only in a very specific situation and where they're likely to be searching for you as soon as they need you, social media ads tend not to work very well and search works much better. If you find yourself needing to explain what your product or service is, it's not something that people are already familiar with, you're gonna have a hard time on search but a video ad on social media could do really well. On the other hand, if you sell a commodity or at least something that people think of as a commodity like window tinting, you're gonna have an easier time on search. And this whole time I've just been talking about social media as if it's one platform, but of course there are many platforms. The biggest ones are gonna be meta and TikTok. And I say meta because it's one ad platform to show ads on both Facebook and Instagram. When most people are deciding which platform to show their ads on, they think where is my audience? I often hear things like, well, I don't wanna show ads on TikTok cause that's just for younger people and my demographic is older. Then they're always surprised to hear that the vast majority of my viewers are over 45 years old. These platforms have billions of users. Plenty of your ideal customers are there. My advice is that before running ads, post some content organically to each of these platforms. And I always recommend video content if it's possible. Try posting 10 videos to each of the social media platforms and see how they perform. Not only will this show you which platforms algorithm likes your content the most, it'll also show you which of those 10 videos it likes the most. Take the video that got the most views, cut a 15 second version of it, put a strong offer at the end with a call to action to take the next step. Now as I said, for the last 10 or 15 years, those have been the two types of places you can run ads. But we're starting to see a third category which is AI results. Google has just started experimenting showing ads in their AI responses, ChatGPT Is hinted that it's coming. So we still have no idea what this will look like, but it does seem like it would be a good fit for pretty much any business. And typically right after a platform starts running ads is when you get the best rates. So I'm guessing there's gonna be some big opportunities for those that act quickly.

Need customers NOW? Here's where to run your ads (and why most people pick wrong) 👀 #BusinessTip #PaidAds #Marketing Search ads fit known high-intent demand, while social ads fit demographic or interest targeting and offers that need explanation. Posting organic videos can reveal which platform and creative performs best before turning a winner into a short direct-response ad. Ads in AI results from Google and ChatGPT are framed as an emerging third ad category with possible early-mover opportunity. Main topics: AI results advertising, Organic video as ad testing, Paid search vs social ads.

AI results advertising
Organic video as ad testing
Paid search vs social ads


This is the keyword Personal Injury Lawyer NYC. A keyword like this is a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC you still have low authority site showing up. Nobody knows to look at Google results like this. Anybody can rank for keywords if they optimize for them properly. These scores are from the SEO tool MASS, and I show how to do this exact strategy in depth in my SEO course at compactkeywords.com.

Anybody can rank for keywords if they optimize for them properly. This is the keyword, “personal injury lawyer NYC.” A keyword like this has a $200 cost per click, maybe more... The source claims even expensive competitive SERPs can include low-authority pages when keyword optimization is strong. Main topics: On-page SEO, SEO keyword competition.

Anybody can rank for keywords if they optimize for them properly. This is the keyword, “personal injury lawyer NYC.” A keyword like this has a $200 cost per click, maybe more. This is how to rank for it. And I show how to do this exact strategy in depth in my SEO course at compactkeywords.com #seotips #searchengineoptimization #digitalmarketing #growthhacking


And it's major. I've been building websites on WordPress for over 10 years, so when they reached out to partner with me, it was an instant YES. Then they told me that they want me to create content for the official WordPress TikTok account, which actually feels not real now that I'm saying it out loud. I'm still gonna be posting all of my usual content on this account, but if you wanna see more WordPress SEO tips and guides from me, plus an absolutely unhinged story about the time another website platform slid into my DMs, follow the WordPress TikTok account.

Don't mind me, just taking over the official @WordPress TikTok account with a brand partnership I never saw coming 👀 I'll still be posting all my usual content here!...

Don't mind me, just taking over the official @WordPress TikTok account with a brand partnership I never saw coming 👀 I'll still be posting all my usual content here! But if you're keen to see more WordPress SEO tips & guides from me, plus some more amazing web design tips from the other creators working with them, follow the WP account!   #WordPress #SEOtips #webdesign #webdeveloper


The most clicked websites in Google Search are social media platforms. That means if you are making content and you don't know how to find keywords or target keywords, you are leaving tons qualified visitors on the table. Use a tool like Semrush, Ahrefs, Moz. Find language that actually describes what you are talking about. Put it at the beginning of your title field and at the beginning of your description field. There's an entire section on this in my SEO course at compactkeywords.com.

The most clicked websites in Google search are social media platforms. That means if you are making content, and you don't know how to find keywords or target keywords, you... Because social platforms receive heavy Google Search clicks, creators should use searchable keyword language in titles and descriptions. Main topics: Social search keywords.

The most clicked websites in Google search are social media platforms.  That means if you are making content, and you don't know how to find keywords or target keywords, you are leaving tons of qualified visitors on the table. Use a tool like Semrush, Ahrefs, Moz. Find language that actually describes what you are talking about, put it at the beginning of your title field and at the beginning of your description field. There's an entire section on this in my SEO course at compactkeywords.com. #socialmediamarketing #seotips #digitalmarketing #searchengineoptimization


Have you noticed that the shopping tag inside Google search results in South Africa seems to be missing? Now take a look what I'm gonna do below. I'm gonna open up my V P. N and then I'm gonna do a search result in a number of different countries. I'm gonna go to the U. S. A. I'm gonna go United Kingdom and I'm gonna go to Australia. I'm going to search for the word paddle rackets. You can see very clearly that the shopping tab comes up for all those different countries and you can see the huge amount of free organic shopping listings. But now again when we go into South Africa it's missing. Unfortunately, I can't give you a solution and I don't know what the reason is. I'm gonna try investigate to see if we can get any news but until then, like I mentioned that shopping tab in South Africa seems to be missing.

The Shopping Tab is Not Showing in Google South Africa 🇿🇦 The Shoppin...


It is very quickly becoming easier to automate things. Just in the last few weeks, all the major model makers have released features that make it easier to set up automations. But that'd be fun to run through a few of them. I actually did a video a few months ago about how most automations are a waste of time. In that video, I was talking about n8n, which can be very useful, but my point was that most things that people try to automate end up being a waste of time. And that might still be true, but it's definitely less true today than it was a week ago. I think we are very quickly moving towards a world where automations are so easy to set up that they just become mandatory. So let's talk about the major announcements from OpenAI, Google and Anthropic. OpenAI announced a bunch of stuff at their Dev day, but in terms of automation, they announced what they're calling Agent Builder. This seems like OpenAI's response to Google's Opal, which is a lot like N 8 n or zapper, but much easier to use. Agent Builder seems to fall somewhere between n8n and Opal. It's a little more advanced than Google Opal, but not quite as simple to set up. Still much simpler than n8n. The main use case seems to be creating agents that integrate with MCP servers, MCP being The primary protocol used connect agents to software. Moving on to Google, they just announced Gemini 2.5 computer use. This is an agent that can use a browser. It's similar to Perplexities Comet browser or ChatGPT Agent, Anthropics computer use, or even Google's own Project Mariner, except this one is inside of Gemini 2.5...

It is very quickly becoming easier to automate things. Just in the last few weeks, all the major model makers have released features that make it easier to set up automations. But that'd be fun to run through a few of them. I actually did a video a few months ago about how most automations are a waste of time. In that video, I was talking about n8n, which can be very useful, but my point was that most things that people try to automate end up being a waste of time. And that might still be true, but it's definitely less true today than it was a week ago. I think we are very quickly moving towards a world where automations are so easy to set up that they just become mandatory. So let's talk about the major announcements from OpenAI, Google and Anthropic. OpenAI announced a bunch of stuff at their Dev day, but in terms of automation, they announced what they're calling Agent Builder. This seems like OpenAI's response to Google's Opal, which is a lot like N 8 n or zapper, but much easier to use. Agent Builder seems to fall somewhere between n8n and Opal. It's a little more advanced than Google Opal, but not quite as simple to set up. Still much simpler than n8n. The main use case seems to be creating agents that integrate with MCP servers, MCP being The primary protocol used connect agents to software. Moving on to Google, they just announced Gemini 2.5 computer use. This is an agent that can use a browser. It's similar to Perplexities Comet browser or ChatGPT Agent, Anthropics computer use, or even Google's own Project Mariner, except this one is inside of Gemini 2.5. It seems like it's just a cheaper, simpler way to have an agent use a browser on your behalf. And in theory, it could do anything that you could do on a browser. As with all the other agentic browsers, it's still very slow and fairly limited in what it can do well, but it shows that Google's invested in this. I think it's safe to assume that eventually this will be really good and we'll all have agents using browsers on our behalf. Finally, Anthropic just announced their Claude Chrome extension. This adds a Claude chat window directly into the side panel of Chrome and allows Claude to take actions on your behalf inside the browser. And if you missed it about a month ago, Claude also announced the ability to create spreadsheets and slide decks. I'm still not sure what the best use cases will be for all these technologies. We've introduced a few new automations at our marketing agency, but we're mostly just experimenting right now. What's clear is that this technology is improving very quickly. It can be hard to figure out the best time to start automating a specific task, but it's clear that every year, it's gonna make sense to automate more and more of them.

I said automations were a waste of time. OpenAI, Google & Claude just proved me wrong 🤖 Testing these at the agency now #AIautomation #OpenAI #productivity AI automation tools from OpenAI, Google, and Anthropic are becoming easier to set up, making more workflows worth revisiting over time. Main topics: AI automation adoption.


I wanted to highlight the form, too, and I'm gonna drop that in the show notes. If you see a business doing nefarious stuff, there is a report business conduct form, and it's mostly for reporting fake review generation, and so there is that form, so if you have a competitor that you do not like, then you can submit them on this form and see if Google removes all their reviews. Darren, Darren, Darren, so much nefarious advice from you. We're on this podcast. Hi. Everyone knows I'm joking, mostly. Ha ha ha ha ha ha ha ha ha. Yeah. Oh, dear, dear, dear.

Apparently, businesses can now LOSE all their reviews if they ask for...


The biggest search optimization blog is now openly using AI written content. Search Engine Land. This is an AI writing their article. What they do is very smart. If you're putting up AI written blog content that reads like it's written by an AI, look at this mdash totally reads like it's written by an AI. Say that it is edited and reviewed by humans. The biggest search engine optimization blog using AI content. This is a format if you want to use AI written content that you should copy.

The biggest search optimization blog is now openly using AI written content. Search Engine Land - they have an AI writing their article, but what they do is very smart... Search Engine Land is cited as openly using AI-written content with human editing and review disclosure. Main topics: AI content disclosure.

The biggest search optimization blog is now openly using AI written content. Search  Engine Land - they have an AI writing their article, but what they do is very smart. If you're putting up AI written blog content that reads like it's written by an AI, say that it is edited and reviewed by humans. The biggest search engine optimization blog using AI content. This is a format, if you want to use AI written content, that you should copy.  #searchengineoptimization #seotips #blogseo #digitalmarketing


So OpenAI just announced ChatGPT apps. I wanna talk about the opportunity they present for anyone with a website and how they give us a clue as to what the future of the internet might look like. I actually just made a video a few days ago about how websites are gonna become less important. You wanna clarify that? I think websites are gonna continue to be very important for at least a few years. But in that video, I predicted that something like MCP. Would enable platforms like ChatGPT. To bring the user everything that your website currently brings your users. And that's exactly what ChatGPT. Apps is doing. I'm not saying that ChatGPT. Apps will replace websites, but it looks like it's a step in that direction. And this could be a big opportunity for business owners or anyone with a website. So the two examples that OpenAI shared were Canva and Zillow.com. They show how, while you're having a conversation with ChatGPT, you can invoke these apps and interact with them all within the same ChatGPT chat window. And these are built on MCP, which a lot of integrations are already built on top of, along with a new ChatGPT Apps SDK, which, according to the presentation, is very easy to implement. Now, I'm not a developer, I do build video games as a hobby, but I'm excited to see if it's easy enough. That I could actually implement it if this goes as well as opening eye hopes. This could be a new gold rush. Being one of the first organizations with the ChatGPT app could be like being one of the first organizations with a website...

So OpenAI just announced ChatGPT apps. I wanna talk about the opportunity they present for anyone with a website and how they give us a clue as to what the future of the internet might look like. I actually just made a video a few days ago about how websites are gonna become less important. You wanna clarify that? I think websites are gonna continue to be very important for at least a few years. But in that video, I predicted that something like MCP. Would enable platforms like ChatGPT. To bring the user everything that your website currently brings your users. And that's exactly what ChatGPT. Apps is doing. I'm not saying that ChatGPT. Apps will replace websites, but it looks like it's a step in that direction. And this could be a big opportunity for business owners or anyone with a website. So the two examples that OpenAI shared were Canva and Zillow.com. They show how, while you're having a conversation with ChatGPT, you can invoke these apps and interact with them all within the same ChatGPT chat window. And these are built on MCP, which a lot of integrations are already built on top of, along with a new ChatGPT Apps SDK, which, according to the presentation, is very easy to implement. Now, I'm not a developer, I do build video games as a hobby, but I'm excited to see if it's easy enough. That I could actually implement it if this goes as well as opening eye hopes. This could be a new gold rush. Being one of the first organizations with the ChatGPT app could be like being one of the first organizations with a website. I think it's safe to say that Google is gonna respond and put something similar into Gemini. This just seems like the obvious way things will continue going. I also assume platforms will emerge that makes it much easier to integrate this for your company than having to build it from scratch. But certainly at least a trend worth following.

OpenAI just dropped ChatGPT apps - could this replace websites? 🤔 Breaking down what this means for your business ChatGPT Apps built on MCP and the Apps SDK may let users interact with business functionality inside ChatGPT instead of visiting a website. Being early with a ChatGPT app is framed as a potential new-channel opportunity, similar to early business websites. Main topics: AI apps / agentic web, Early mover opportunity.

AI apps / agentic web
Early mover opportunity


SEO is dead. SEO is dead. SEO is dead. June 2025 traditional search like Google has 9.78% market share. Ecommerce has 3.13% market share. AI tools compared to all the rest has point six four% market share. Google Trends search engine optimization as a topic interest over time. SEO is at an all time high. Don't give into the fear, uncertainty and doubt. SEO is far from dead.

SEO is dead? June 2025: traditional search like Google has 9.78% market share. Ecommerce has 3.13% market share. AI tools, compared to all the rest, has 0.64% market share... The video argues “SEO is dead” is FUD, citing Google/search market share and Google Trends interest in SEO as evidence that SEO remains relevant. Main topics: SEO market narrative.

SEO is dead? June 2025: traditional search like Google has 9.78% market share. Ecommerce has 3.13% market share. AI tools, compared to all the rest, has 0.64% market share. Google Trends, search engine optimization as a topic. Interest over time, SEO is at an all time high. Don't give in to the fear, uncertainty, and doubt. SEO is far from dead. #searchengineoptimization #marketingstrategy #digitalmarketing #buildinpublic


As we know from a SEO point of view your homepage is the most important real estate that there is. The most important part about doing your homepage SEO is your page title. Google have to see what that page title is about and it's imperative that you use your keywords in that page title. Now the biggest sign that shows that you haven't done SEO on your homepage is that when your homepage is actually still labelled home. Now the quickest way to see if you've done SEO on your homepage is going to Google type in site colon your website U R L and press enter another way that you can do it is once your website is already loaded type in site colon before your U R L and again press enter the results are the same. Now take a look at these examples below as you can see when I type in site and colon before the U r l all these pages say home all these websites are quite major companies in South Africa and I guarantee you that the results are nowhere near as they could be in SEO because their page title is still labelled home. You can see that there's Russells, there's Hi Fi Corporation, there's Stanlib, there's P P s and one or two others. If you know any of these guys, go and show them these results. Now if you own A website, I would suggest to you the following. Go into Google, press site colon, put in your website address and press enter. If your homepage is still labelled home and you don't have your keywords inserted there, chances are that whoever is doing s, c, O for you is not doing a good job.

Does Your Homepage SEO Title Say “Home”? If your homepage title still...


Google Merchant Centre is a free tool from Google that allows you to put your products on Google search results. All you need to do is sign up for an account, add your product feed, shipping and business info and Google automatically pulls in your products to show them in search results.

Free SEO tools that actually help you rank – Part 20 Google Merchant Center is one of my favourite free tools for ecommerce SEO... Google Merchant Center can surface product feeds in Google search results after adding product feed, shipping, and business info. Main topics: Ecommerce SEO / Merchant Center.

Free SEO tools that actually help you rank – Part 20 Google Merchant Center is one of my favourite free tools for ecommerce SEO. If you don't already have your products on Google Merchant Center, you're missing out on huge ecommerce SEO potential for your online store.  It's free and easy to set up, you can automatically sync your product feed, add promotions, tie it to Google Ads, etc. All free! #FreeSEOTools #EcommerceSEO #SearchEngineOptimization #SEOtips #googleshopping


I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Because of course, SEO. Isn't everything. So I thought it'd be fun to kinda walk through the conversation that I tend to have with these business owners. The way I see it, there are three things you need to balance when considering the content on your website. One is SEO, another is your brand. This is typically where business owners wanna push back. And the final one is your conversion rate. Now, in a lot of ways, you don't have to pick between these three. Most best practices for website design are good for SEO, your brand, and conversion rate. But there are times where you have to make a compromise and you have to decide how much to prioritize one over the other. So I'm gonna give you some hard and fast rules that I think every business should follow. And then I'll provide some guidelines for when you should prioritize one over the other. The first is it when someone visits an important Page on your website. It needs to be immediately clear what this page is about and who it's for. This is important for SEO, for conversion rating, and even for your brand. So if this is the page for a product or service, the name of that product or service should be in the title of the page above the fold...

I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Because of course, SEO. Isn't everything. So I thought it'd be fun to kinda walk through the conversation that I tend to have with these business owners. The way I see it, there are three things you need to balance when considering the content on your website. One is SEO, another is your brand. This is typically where business owners wanna push back. And the final one is your conversion rate. Now, in a lot of ways, you don't have to pick between these three. Most best practices for website design are good for SEO, your brand, and conversion rate. But there are times where you have to make a compromise and you have to decide how much to prioritize one over the other. So I'm gonna give you some hard and fast rules that I think every business should follow. And then I'll provide some guidelines for when you should prioritize one over the other. The first is it when someone visits an important Page on your website. It needs to be immediately clear what this page is about and who it's for. This is important for SEO, for conversion rating, and even for your brand. So if this is the page for a product or service, the name of that product or service should be in the title of the page above the fold. Surprising to me how often brands get this wrong. It's typically because they're so focused on conveying a specific message or eliciting a specific emotion. And there's nothing wrong with that, but if the visitor can't tell what you're selling, then it's all wasted. Moving on, let's talk about what's most important in each of these three areas. For SEO, what really matters is that you're using the same terms that people are searching for when they're looking for whatever this page is about. So this is the page for one of your services. Make sure you're using the term that people actually search for when they're looking for that service. Not the term that you use internally, not the technically correct term. Whatever people tend to search for in Google, that term needs to be in your H1 or the title of your page, as well as the meta title and if you can, the first sentence of text. In terms of your brand, what matters most is that you're clearly distinguishing yourself from your competitors. Make it very easy for visitors to see who you're For and who you're not for and for your ideal customer. Make it really clear why you're the best choice for them and for conversion rate. Make it as easy as possible for them to take the next step towards working with you. So whether that's calling you, filling out a form, signing up for a demo, purchasing a product, make it really easy for them to find that button. You'd be surprised how many people will give up after a few seconds of searching and go straight to your competitor. Outside of those main rules, it really is a balancing act determining how much you want to prioritize SEO, branding, and conversion rate. In general though, the bigger your company, the more you want to prioritize brand, and the more commoditized your industry is, the more you want to prioritize SEO. And conversion rate.

Can you rank on Google without killing your brand voice? Here's how to balance SEO, brand & conversions ✅ #SEO #BrandStrategy #WebsiteDesign #MarketingTips #DigitalMarketing Important pages should immediately make clear what the page is about and who it is for, supporting SEO, brand clarity, and conversion. Service pages should use terms real customers search for, not only internal or technically correct terminology. For service pages, the searched term should appear in the H1 or title, meta title, and ideally the first sentence. Main topics: Brand vs SEO vs CRO, Page clarity / SEO / CRO, Page SEO Fields, Service Page Terms.

Brand vs SEO vs CRO
Page clarity / SEO / CRO
Page SEO Fields
Service Page Terms


Why do we still need websites? I'm not saying we don't need websites, but why do we still need them? This is something I've been thinking about a lot lately. And the more I think about it, the more outdated the website seems to be. I'm not talking about websites like Facebook or TikTok, Google or ChatGPT. For this conversation, let's consider those platforms. I mean the kind of websites that a business or a brand might have. As far as I can tell, websites only exist for two purposes, to share information and enabling transactions. And then you could include a third, which should just be entity verification. It's important that you can tell who the information is coming from and with whom you're doing a transaction. So that's important, right? Entities need to be able to share information. We need to be able to make transactions with entities online and entity being a person, brand or business. What is the website the ideal medium for finding this information and hosting these transactions? Up until recently, search engines were the only tools we had for identifying the entities from whom we wanted to gather information or do transactions with. But large language models like chat t have already demonstrated how unnecessarily laborious that process is. And I'm not saying that ChatGPT is the ideal interface either. I think AI is still pretty terrible compared to how good it could be. I just think We've seen enough already to know how much better things could be. Let's take a broad look at what I think is the most general case for websites...

Why do we still need websites? I'm not saying we don't need websites, but why do we still need them? This is something I've been thinking about a lot lately. And the more I think about it, the more outdated the website seems to be. I'm not talking about websites like Facebook or TikTok, Google or ChatGPT. For this conversation, let's consider those platforms. I mean the kind of websites that a business or a brand might have. As far as I can tell, websites only exist for two purposes, to share information and enabling transactions. And then you could include a third, which should just be entity verification. It's important that you can tell who the information is coming from and with whom you're doing a transaction. So that's important, right? Entities need to be able to share information. We need to be able to make transactions with entities online and entity being a person, brand or business. What is the website the ideal medium for finding this information and hosting these transactions? Up until recently, search engines were the only tools we had for identifying the entities from whom we wanted to gather information or do transactions with. But large language models like chat t have already demonstrated how unnecessarily laborious that process is. And I'm not saying that ChatGPT is the ideal interface either. I think AI is still pretty terrible compared to how good it could be. I just think We've seen enough already to know how much better things could be. Let's take a broad look at what I think is the most general case for websites. You're trying to pick an entity to do a transaction with, so you have some kind of problem and you need a person or organization with a solution. This could be anything from trying to find someone to hire at your business to trying to find what restaurant to go to for lunch. The current process involves manually looking through pages of content usually created by the brand themselves, and if we're lucky, some third party reviews. But ultimately, we only have time to read a fraction of those. In other words, we're seeing a small percentage of the information available. It's hard to know how much we can trust the information we're getting. And then it's up to us to figure out how to parse that information and make sense of it so that we can make a rational decision. Ultimately, what we want is an intelligent system that understands everything that's important to us, can evaluate all the information out there, verify if that information is coming from a trusted source, and return only the context important to us in making the final decision. And I can already hear you saying, but TJ, we can't trust AI to do that. AI stupid, and you probably already know, I'm gonna say, sure, AI stupid, but it's gonna keep getting smarter, but I actually don't think it needs to get any smarter for the website to be in trouble. Consider the fact that Google's algorithm is still pretty stupid. That doesn't prevent people from using that as their default mode of discovering information. I actually don't think we need smarter language models to make the website obsolete. We just need a better product. Same Altman of OpenAI has made it pretty clear that they see large language models as a commodity and that they're focusing almost entirely on the product. Now, of course, it's impossible to say what that product will look like. Otherwise it would already be here. But it's clear that there's a better way. Whatever that product is, it will need some way of retrieving information, verifying entities, and facilitating transactions. OpenAI, of course, is already trying to do this with ChatGPT, but I think that's just the first step. And currently that's being done through the website. It's the only place that a brand can host the information and transactions currently. But if we're moving towards a world where people just interface with the product and no longer need to go to the website, the website starts to feel like a really bad medium. We're hosting that information and those transactions. In the last year, we've seen new protocols coming out like MCP and A2A, which allow agents to communicate with APIs or other agents. The goal of these protocols is to make it as Easy as possible to retrieve information or facilitate transactions. This is the best hint we have at what the future might look like. My prediction is that each brand will need their own agent or at least an API to verify their identity, share information and facilitate any transactions. My guess is that early on brands will have to build these agents or APIs themselves. But eventually there will be platforms to do it for you. And the early versions will probably just automate it by tapping into your website. But I still think websites are gonna exist for a long time. They'll probably still be relevant for at least a couple of years. But I think what your website says about you is gonna matter less and less. What these platforms say about you is going to matter more and more. And your website is just one place that these platforms are getting their information from. So while we wait to see what will replace the website, if anything, I think the best thing that brands could be doing is just putting their content on as many platforms as possible. Produce high quality content that represents your brand and distribute it across all the social platforms and any other third party websites you can get on to. The goal is to be found everywhere these large language models are looking.

Why do we still need websites? Been thinking about this a lot lately and honestly... they're becoming obsolete 🤔 What smart brands should do instead ⬇ #AI #DigitalMarketing... Future brand discovery may rely less on websites and more on agents or APIs that verify identity, share information, and facilitate transactions. Early brand agents or APIs may use the website as an information source, so owned-site entity data can remain useful even if interfaces change. Main topics: Agent-readable web, Owned-site data for agents.

Why do we still need websites? Been thinking about this a lot lately and honestly... they're becoming obsolete 🤔 What smart brands should do instead ⬇ #AI #DigitalMarketing #TechTrends #BusinessStrategy

Agent-readable web
Owned-site data for agents


You'd never guess this about Google. Google had its biggest leak ever last year in 2024. This is some of the things that were revealed. Google demotes sites with exact match domains like bestchicagoplumber.com. Google tracks your clicks in Chrome. Sites that get more clicks get better rankings. Long clicks versus short clicks are measured. You want people to click then stay in your site. Backlinks on URLs that get no clicks are seen as low quality. Backlinks from a Forbes URL that gets no traffic will not be great even though it's Forbes. If you didn't check Google's API leak last year, there were some crazy things shared in it.

You'd never guess this about Google. Google had its biggest leak ever last year in 2024. This is some of the things that were revealed... The video claims the 2024 Google API leak showed Google tracks clicks, long clicks vs short clicks, and that higher-click sites can get better rankings. The video claims backlinks from URLs with no clicks/traffic may be considered low quality, even if the domain is high-authority like Forbes. Main topics: Backlink quality, Google ranking signals / clicks.

You'd never guess this about Google.  Google had its biggest leak ever last year in 2024. This is some of the things that were revealed. Google demotes sites with exact match domains. Google tracks your clicks in Chrome; sites that get more clicks get better rankings. Long clicks versus short clicks are measured. You want people to click, then stay in your site. Backlinks on URLs that get no clicks are seen as low quality. Backlinks from a Forbes URL that gets no traffic will not be great, even though it's Forbes.  If you didn't check Google's API leak last year, there were some crazy things shared in it. #seotips #searchengineoptimization #digitalmarketing #buildinpublic

Backlink quality
Google ranking signals / clicks


Shopify. Shopify finally just dropped a native integration with WordPress. A lot of people hate Shopify's limited SEO capabilities. WordPress, on the other hand, is notoriously excellent for SEO. This is going to make a lot of businesses a lot of money. Shopify's checkout power with WordPress's massive reach. And learn how to do SEO that gets customers with ecommerce at compactkeywords.com.

Shopify finally just dropped a native integration with WordPress. A lot of people hate Shopify's limited SEO capabilities... Shopify’s native WordPress integration is positioned as combining Shopify checkout with WordPress SEO reach. Main topics: Ecommerce platform SEO.

Shopify finally just dropped a native integration with WordPress. A lot of people hate Shopify's limited SEO capabilities. WordPress, on the other hand, is notoriously excellent for SEO. This is going to make a lot of businesses a lot of money. Shopify's checkout power with WordPress's massive reach. #ecommerce #searchengineoptimization #seotips #shopify


Most of the content online is now AI generated. According to some research, by 2026, it's estimated that up to 90% of the content online could be AI generated. If you're a business or have any kind of brand, creating content could seem pointless. But I wanna talk about why I think this is actually the best time to be creating content while we are racing into a future where the vast majority of content is at least partially AI generated. As we all know right now, most of that content is terrible. At the same time, algorithms like TikTok are getting better and better at surfacing the content we actually want to see, which is why a small fraction of 1% of the content get the vast majority of the attention. And of course, the reason for this explosion in content is because AI is making it easier than ever to create the content. And I don't just mean the low quality content. If you still think that all AI content is low quality, you haven't been paying attention now. Yes, if you just go and put a prompt into ChatGPT asking for an article or you try a video generator like v 0 3 or Sora 2, the outputs gonna be generic and low quality. And that's because there are specific parts of the content generation process that AI still can't replicate most notably context, unique insights and personality. But that's the part that's easy. For you, if you have any kind of extensive experience in your field or industry, you can take those insights and amplify them with AI. So what am I talking about? Let me walk you through a process...

Most of the content online is now AI generated. According to some research, by 2026, it's estimated that up to 90% of the content online could be AI generated. If you're a business or have any kind of brand, creating content could seem pointless. But I wanna talk about why I think this is actually the best time to be creating content while we are racing into a future where the vast majority of content is at least partially AI generated. As we all know right now, most of that content is terrible. At the same time, algorithms like TikTok are getting better and better at surfacing the content we actually want to see, which is why a small fraction of 1% of the content get the vast majority of the attention. And of course, the reason for this explosion in content is because AI is making it easier than ever to create the content. And I don't just mean the low quality content. If you still think that all AI content is low quality, you haven't been paying attention now. Yes, if you just go and put a prompt into ChatGPT asking for an article or you try a video generator like v 0 3 or Sora 2, the outputs gonna be generic and low quality. And that's because there are specific parts of the content generation process that AI still can't replicate most notably context, unique insights and personality. But that's the part that's easy. For you, if you have any kind of extensive experience in your field or industry, you can take those insights and amplify them with AI. So what am I talking about? Let me walk you through a process. We used to do this for ourselves and some of our clients. I think the best way to start is just to pull out your phone and ramble into the camera like I'm doing right now. I'm walking my dog right now. It's not taking any time out of my day. And if you can tell, I'm just speaking a few sentences at a time. This gives me time to think before each sentence. And then once I'm done, I just drag this into my AI video editor Descript and it automatically takes out all the bad takes and the gaps. We then have Claude Projects that take the transcript of the video and turn that into a LinkedIn post, a Reddit post, an X post, and one that drafts all the titles, descriptions and captions for us to post across the various platforms. Every video also becomes a blog post optimized for search engines on our website. We start by running the transcript through Gemini to identify the questions answered in the video. We give those questions to ChatGPT Deep Research to collect some data, stats and quotes around each question. And then we give the transcript deep research and our article writing guidelines to Claude To write the blog post and this is done inside a Claude project that already has all the information about our brand as well as all the internal links on our website. The entire process takes about 30 minutes and it gives us 10 pieces of high quality content. Not only does this help us get found on each other respective platforms, it also helps us rank higher in Google. And I think most importantly in the future, it increases our visibility and the large language models who eat up all this content.

Why AI content saturation is actually GOOD for creators 📱 My 30-min workflow for 10 quality posts #ContentCreator #AITools #ContentStrategy One expert video transcript can become LinkedIn, Reddit, X, captions, descriptions, and an SEO blog post with AI-assisted repurposing. AI-assisted content quality improves when grounded in human context, unique insights, and personality rather than generic prompts. Main topics: AI content quality, Content repurposing / AI visibility.

AI content quality
Content repurposing / AI visibility


It is vitally important that if you're running Google Ads, you have to be doing at least onsite search engine optimisation. The reason that is, is something called your Quality Score. The Quality Score is a score system where Google punishes you or rewards you for how well you have done your Google Ads. one of the most important things with Google Ads and Quality Score is something called ad relevance. High relevant is the keyword that you're bidding on relevant to your text ad. And then again, how relevant is the text ad and the keyword that you're bidding on to your website. So let's say for example, you are bidding on a word houses for sale in Cape Town. Your text ad should say houses for sale in Cape Town at least in one or two of the headlines. And then finally, your website, Google has to see is again about houses for sale in Cape Town. Obviously, the only way that Google Ads can see that your website is speaking about houses for sale in Cape Town or whatever it's talking about is by doing search engine optimization specifically with your page title, your page description, your headline and some the text on your website. If Google don't see that your website is speaking about houses for sale for Cape Town, they're going to come back and penalize you in your Google Ads account. That form of penalization is that your cost per click can be a lot higher than it Actually has to be if you want to perform better at Google Ads and you want the lowest possible cost per click, you have to be working on your onsite search engine optimisation...

It is vitally important that if you're running Google Ads, you have to be doing at least onsite search engine optimisation. The reason that is, is something called your Quality Score. The Quality Score is a score system where Google punishes you or rewards you for how well you have done your Google Ads. one of the most important things with Google Ads and Quality Score is something called ad relevance. High relevant is the keyword that you're bidding on relevant to your text ad.

And then again, how relevant is the text ad and the keyword that you're bidding on to your website. So let's say for example, you are bidding on a word houses for sale in Cape Town. Your text ad should say houses for sale in Cape Town at least in one or two of the headlines. And then finally, your website, Google has to see is again about houses for sale in Cape Town.

Obviously, the only way that Google Ads can see that your website is speaking about houses for sale in Cape Town or whatever it's talking about is by doing search engine optimization specifically with your page title, your page description, your headline and some the text on your website. If Google don't see that your website is speaking about houses for sale for Cape Town, they're going to come back and penalize you in your Google Ads account.

That form of penalization is that your cost per click can be a lot higher than it Actually has to be if you want to perform better at Google Ads and you want the lowest possible cost per click, you have to be working on your onsite search engine optimisation. If you need any help with your Google Ads, drop a comment below or DM me for more information.

How SEO Affects Google Ads 🔄 On-site SEO plays a big role in how your...


Sora 2 is insane. And don't worry, this video wasn't made with Sora 2. You can stop looking for the watermark. But that's exactly what's crazy about it. You can't tell right away. But also no one's really surprised, right? We all knew this was coming and even though we all know it's gonna be harder and harder to tell which videos are made by AI, I'm gonna make the argument that this is the best time to be making real videos and that's not because everyone's gonna get sick of AI and not wanna watch any more AI videos to the contrary, I think we're gonna be watching more and more AI videos. But if you have any kind of brand or message or need people to trust you at all, real videos gonna become more powerful. So I like to just speculate about how this might play out, how we might be able to tell if the video is real or not and what this means for you if you have any kind of brand if you don't know, along with Sora to OpenAI released a Sora app. This is essentially like TikTok where every video was created by Sora. Now it's hard to say how popular this app will be. I currently am having a lot of fun watching the videos, but maybe we all get kind of sick of it just knowing that it's AI. What's clear though is that this is giving OpenAI, some very valuable data. It's easy to see how they could use this data to train their AI, not just to make more realistic videos with fewer mistakes, but to make videos that are more compelling that keep people on the platform longer, more addictive videos...

Sora 2 is insane. And don't worry, this video wasn't made with Sora 2. You can stop looking for the watermark. But that's exactly what's crazy about it. You can't tell right away. But also no one's really surprised, right? We all knew this was coming and even though we all know it's gonna be harder and harder to tell which videos are made by AI, I'm gonna make the argument that this is the best time to be making real videos and that's not because everyone's gonna get sick of AI and not wanna watch any more AI videos to the contrary, I think we're gonna be watching more and more AI videos. But if you have any kind of brand or message or need people to trust you at all, real videos gonna become more powerful. So I like to just speculate about how this might play out, how we might be able to tell if the video is real or not and what this means for you if you have any kind of brand if you don't know, along with Sora to OpenAI released a Sora app. This is essentially like TikTok where every video was created by Sora. Now it's hard to say how popular this app will be. I currently am having a lot of fun watching the videos, but maybe we all get kind of sick of it just knowing that it's AI. What's clear though is that this is giving OpenAI, some very valuable data. It's easy to see how they could use this data to train their AI, not just to make more realistic videos with fewer mistakes, but to make videos that are more compelling that keep people on the platform longer, more addictive videos. And the better, faster and cheaper model this gets, the more they'll be able to scale that training. From my point of view, it looks like we're at the very beginning of an exponential curve where AI video just gets more and more entertaining, engaging, compelling. My guess is that Google will follow suit whenever v 0 4 comes out. And my prediction is that a few years from now, we're gonna have not just a ton of AI slap, but a ton of AI videos that we actually really enjoy or at least that we have trouble putting down. However, similar to our relationship with social media, I think we'll also be kind of disgusted at how much time we're spending with it. We certainly won't trust it. And I'm not saying people will automatically distrust anything that was made with AI. It's gonna be so commonplace. That would be like saying that we don't trust a picture that came out of Photoshop. But I do think there's gonna be a demand for real humans on camera and as a brand trying to build trust, the easiest way is gonna be with real video. And I can already Hear you asking. But TJ, how are they gonna know that it's real video? And you're right, there's a lot of times that we won't be able to tell. There won't always be a watermark. People will find ways to remove them. There will be open source models that don't have watermarks. But presumably you'll be able to see who posted the video. And most of us have at least a couple sources that we trust. So as a brand, your goal should be to become one of those sources that your audience trusts. And the best way to do that is to start creating videos now when people can still tell that it's not AI.

Sora 2 is wild but this is actually the BEST time to make real videos. Here's why trust just became your superpower 📹 #Sora2 #VideoMarketing #ContentCreator As AI-generated video becomes harder to distinguish, real human video may become more valuable for brands that need trust. Main topics: Trust / real video.


So many people were triggered by my last video on this, which just tells me a lot of you are using AI and you don't want to admit it. If your content uses the phrase it's straight out of ChatGPT I don't care how much you love them. If your content includes em dashes, bonus points if you've got multiple em dashes in the same piece of content, it's AI. The next one is so overused and it's often right at the beginning of the content when you first see it, вЂIn today's digital landscapeвЂ™ I'm immediately not reading your content if I see that. If you've got loads of bolded words and phrases throughout the whole thing, not only has AI gone massively overboard, but it's written your content. And if your sentences are often structured like, or it's not you, it's AI.

My last video on spotting AI content was controversial, so here's 5 more ways I can tell your content was written by AI. 🫣 I see these AI writing habits everywhere... This source is indexed under AI content detection / content quality. Main topics: AI content detection / content quality.

My last video on spotting AI content was controversial, so here's 5 more ways I can tell your content was written by AI. 🫣   I see these AI writing habits everywhere. That's why if you’re using AI for SEO, content marketing or social media, you need to know how obvious these signs are. AI-generated content can still perform well, but only if you learn how to humanise AI content first.    #AIContent #ChatGPT #AITips #SEOTips #DigitalMarketing


Have you ever heard of a website called the Wayback Machine it's really unbelievable and it's 100% free to use the way that it works is very simple you go into the website there's no registration and put any URL that you want what it does it goes back in time and and it will show you the history of this website and different versions of it depending on how long the website has been around for in this specific example I'm going to use a very well known brand in South Africa we buy cars as you can see the website can go back so many different years Almost 20 years in this case can see the different variations and the history and the way that the brand has evolved for this specific website it's actually quite cool to see you can do it for most websites out there a lot of times this tool can be very useful No.1 you can go back in time to see if there's any information on a website perhaps let's say they mention something dodgy and you can go pick them up on it now another way that I use this website quite often is sometimes when web developers change from one website to another for the same customer a lot of the search engine optimization gets lost but with the help of the Wayback Machine I can go back and I can see what the different page titles were in the Page descriptions. I can also see the different U, R, L structures and a whole lot more.

Have you ever heard of a website called the Wayback Machine it's really unbelievable and it's 100% free to use the way that it works is very simple you go into the website...

How to Use the Wayback Machine ⏱ The Wayback Machine is a free tool ...


I'm in the middle of the Google office running. Nobody knows this about Google, but Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page 1 of Google. The result is sites like Reddit took a massive dip in ChatGPT citations. A few weeks ago Reddit citations in ChatGPT were at 14%. Now they are at 2%. ChatGPT was doing a better job of going through the top 100 results, finding the most relevant answers to users questions, bypassing Google's entire business model of ads. Google was threatened by these AI tools has now restricted them to the top 10 results. We'll see how long this lasts for though. There's always been.

Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page one of Google... The video claims Google made it expensive to crawl beyond page 1, restricting AI tools toward top-10 Google results and contributing to Reddit citation drops. Main topics: AI search crawl constraints.

Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page one of Google.  The result is sites like Reddit took a massive dip in ChatGPT citations.   A few weeks ago  Reddit citations in ChatGPT were at 14%.  Now they are at 2%.  ChatGPT was doing a better job of going through the top 100  results, finding the most relevant answers to users' questions,  bypassing Google's entire business model of ads.   Google was threatened by these AI tools, has now restricted them to the top 10 results.   We'll see how long this lasts for, though. There's always Bing. #searchengineoptimization #generativeengineoptimization #digitalmarketing #seotips


Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients. One thing you'll notice when you do this is that the citations vary wildly between industries. For most of our clients, Reddit isn't the number one source, but it's almost always in the top 10 and for a few clients it really is 50% or more of the citations heard. Across all industries, Reddit makes up about 14% of citations historically. Yesterday I went through all 30 clients and for almost all of them Reddit dropped by about half in mid September. So that begs the question, who's the number one cited website now? Reddit. It's still Reddit. I couldn't find one single site that shot up in rankings. It looks like Reddit just dropped. Maybe OpenAI or the model itself realized that Reddit isn't such a reliable source, but it's still being used a lot. So if Reddit is still the most Important place for your brand to be mentioned. Why even bring this up? Well, I think it's important to notice how volatile these models still are. The factors that determine who gets recommended by these large language models change significantly every month...

Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients. One thing you'll notice when you do this is that the citations vary wildly between industries. For most of our clients, Reddit isn't the number one source, but it's almost always in the top 10 and for a few clients it really is 50% or more of the citations heard. Across all industries, Reddit makes up about 14% of citations historically. Yesterday I went through all 30 clients and for almost all of them Reddit dropped by about half in mid September. So that begs the question, who's the number one cited website now? Reddit. It's still Reddit. I couldn't find one single site that shot up in rankings. It looks like Reddit just dropped. Maybe OpenAI or the model itself realized that Reddit isn't such a reliable source, but it's still being used a lot. So if Reddit is still the most Important place for your brand to be mentioned. Why even bring this up? Well, I think it's important to notice how volatile these models still are. The factors that determine who gets recommended by these large language models change significantly every month. However, the core strategy stays the same. Make sure your brand is mentioned in the sources these large language models are citing before they make a recommendation. And because very few brands are doing this right now, there's a ton of opportunity.

ChatGPT cut Reddit traffic by 50% but it's still the #1 source 📊 LLM citations change fast - here's what brands need to know #chatgpt4 #SEO #aimarketingtools Tracked ChatGPT citations reportedly shifted in mid-September, with Reddit dropping by about half for many clients. AI visibility depends on being mentioned in sources that LLMs cite before recommendations, and source patterns vary by industry. Main topics: AI visibility source strategy, LLM Citation Volatility.

AI visibility source strategy
LLM Citation Volatility


This is how you disavow backlinks to your website using the Google Search Console. Now, before we start, there's just a few things to note. No. 1, you only use this method under extreme circumstances. No.2, most websites out there have a number of spammy backlinks. It's just a common thing that for whatever the reason is, there are some bots come to website that create these spammy backlinks. At 9 times out of 10, there's nothing to worry about and you can just ignore it. Now, most cases when people have to worry about spamy backlinks and when Google have started to penalize you is as a result of using Blackhat SEO techniques. The most common and dangerous Blackhat SEO technique is got to do with backlinks. A lot of people stupidly think that if you go onto websites like fiver and many others and you pay providers that will give you hundreds and thousands of backlinks to your website, that this is going to promote your website. In fact, what it does is sometimes the actual opposite. Once you understand that and you're 100% certain that some of these links are toxic and they're doing damage, this is how you disavow it. The first thing that you have to do is get a list of all those dodgy and horrible backlinks and put it on a Google sheet. The next thing that you have to do is that you have to put all Those links on a t x t file. You can go to Google and just look for any online t x t file converter. Then what I have to do is I go to Google Sheets, I copy all those U r L's and I paste it and save that t x t file...

This is how you disavow backlinks to your website using the Google Search Console. Now, before we start, there's just a few things to note. No. 1, you only use this method under extreme circumstances.

No.2, most websites out there have a number of spammy backlinks. It's just a common thing that for whatever the reason is, there are some bots come to website that create these spammy backlinks. At 9 times out of 10, there's nothing to worry about and you can just ignore it. Now, most cases when people have to worry about spamy backlinks and when Google have started to penalize you is as a result of using Blackhat SEO techniques.

The most common and dangerous Blackhat SEO technique is got to do with backlinks. A lot of people stupidly think that if you go onto websites like fiver and many others and you pay providers that will give you hundreds and thousands of backlinks to your website, that this is going to promote your website. In fact, what it does is sometimes the actual opposite. Once you understand that and you're 100% certain that some of these links are toxic and they're doing damage, this is how you disavow it.

The first thing that you have to do is get a list of all those dodgy and horrible backlinks and put it on a Google sheet. The next thing that you have to do is that you have to put all Those links on a t x t file. You can go to Google and just look for any online t x t file converter. Then what I have to do is I go to Google Sheets, I copy all those U r L's and I paste it and save that t x t file.

Then you have to go to Google and look for the disavow links tool Search Console. Once you in it you'll see that you're in the right place cause Google will actually give you a warning to use this website with extreme caution. The way that it works is you upload this file and Google will confirm that they've seen it. Then you have to keep on checking with Search Console and other backlink tools to see that Google have disavowed it.

If they have successfully, you should start seeing an improvement in your SEO results. Once again, it's a very sensitive topic and I would only use an SEO professional to help you with this. I wouldn't just jump into it by yourself.

The Google Disavow Tool inside Google Search Console: How to Disavow ...


Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago. It reached 14%. The percentage of ChatGPT responses citing social platforms Reddit was at 14%, but look what's happening now. Way, way, way, way down. It seems to be almost removed from ChatGPT citations. Does SEO AEO GEO influence the stock market? It might. Reddit shares fall in heavy trading volume after study shows drop in ChatGPT citations. Reddit is down 9.5%. Fell as much as 12% in pre market trading. According to the study that I just showed you, Reddit content was cited in just 2% of ChatGPT responses versus 9.7% cited on August 31st. Stuff like this happening in the SEO world is as old as time itself. It used to be Yahoo Answers was cited all the time in Google. That was abused. Google switched to Quora, that stopped. Then it was Reddit. We saw medium in the past. Who knows if Reddit will bounce back or what will be next.

Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago - it reached 14%... This source is indexed under AI citation volatility / platform risk. Main topics: AI citation volatility / platform risk.

Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago - it reached 14%. But now… “Reddit seems to be almost removed from ChatGPT citations.”  Does SEO/AEO/GEO influence the stock market? It might.  “Reddit shares fall in heavy trading volume after studies shows drop in ChatGPT citations.” “ Reddit is down 9.5%,  fell as much as 12% in pre-market trading.” “Reddit content was cited in just 2% of ChatGPT responses,  versus 9.7% cited on August 31st. “ Stuff like this happening in the SEO world is as old as time itself. It used to be Yahoo Answers was cited all the time in Google. That was abused. Google switched to Quora. That stopped.  Then it was Reddit. We saw Medium in the past. Who knows if Reddit will bounce back or what will be next? #searchengineoptimization #generativeengineoptimization #marketingnews #technews


If you wanna use digital PR for link building, you need this tool. Featured is a platform that publishers use to find experts they can quote in their content. You can submit up to 3 answers per month on the free plan, and if they choose your answer, they'll use it in their article and link back to your website. All free!

Free SEO tools that actually help you rank – Part 19 Featured is a digital PR platform that connects experts with publishers who need quotes for their articles... Featured is described as a platform where experts can answer publisher queries and potentially earn quoted links, with three free answers per month. Main topics: Digital PR / link building.

Free SEO tools that actually help you rank – Part 19   Featured is a digital PR platform that connects experts with publishers who need quotes for their articles. We use it to land free backlinks from high authority sites for all of our SEO clients.  On the free plan you can pitch up to three times a month, and if your answer gets picked, journalists should link back to your website in exchange for your quote. A simple way to use digital PR for SEO without spending a penny!   #FreeSEOTools #SearchEngineOptimization #LinkBuilding #SEOtips #DigitalPR


So meta just announced their plans to be even creepier than they already were. They're gonna start using your conversations with their AI. To inform the advertisements they show you on Facebook and Instagram. This includes all the data collected by their Ray Ban meta glasses. So if you already felt like they were listening to all of your conversations, at least now they're telling you they're doing it. It looks like we're racing towards a world where there's no separation between our personal lives and the algorithms or advertisements being shown to us. And aside from being really creepy, I imagine it's also gonna be super convenient. If our devices and the platforms we're on already know everything there is to know about us, what we're interested in, who we're friends with, what we're doing on a day to day basis, you have to imagine they'll be way more helpful. I actually don't have any advice in this video. I'm just curious. Do you think people will give up their privacy easily in exchange for this convenience, or do you think we'll see some push back?

Meta's using your AI chats for ads now (including Ray-Ban glasses data) 👀 Creepy but convenient? Will you trade privacy for it? #MetaAI #Privacy #AI


If you run Google ad campaigns, you probably have seen in the last few days that Google send you an email asking you to confirm if you have EU political ads. Here's a simple way just to confirm that you don't run these ads and just keep everything running as normal. Go into Google Ads account, then go to campaigns, then click edit, scroll down until you're gonna see something that says confirm E U. Settings on the next screen. All you have to do is select no, you don't have any E. U. Political ads, press save and there you go. It's as simple as that. If you have any problems with this, let me know in the comments below.

How to Confirm EU Political Ads Setting in Google Ads Google is rolli...


I got another AI LLM related topic. This one is quite cool because Dan Petrovich, one of my favorites. Wait, I'm still waiting for my my fan club badge from for him as well. Yeah. So he made this really awesome tool citation mining for AI SEO. Um, and so you open this dang thing up and then you just give it any query right? And so here is the list of the sites the Phoenix review.comslash best Personal Injury Lawyers Phoenix. That's a good one. Um, the Phoenix Review Martin Dale dot com. Uh, Justia is being pulled in here lawyers dot fine law.com. So it just gives you the list of all the important sites that are being referenced for this particular query. Uh, I I will look at that because that looks jolly useful.

Jolly useful find: Dan Petrovic’s citation mining tool for AI SEO. Cl...


ChatGPT already helps millions of people find what to buy. Now it can help them buy it too! We're introducing instant checkout in ChatGPT with Etsy and Shopify, Open sourcing the agentic commerce protocol that powers it, built with Stripe so more merchants and developers can integrate Agentic Checkout. FYI, this has the potential to be a generational AI SEO opportunity for small and medium sized sellers. What's the best Black Friday luggage deals? The first citation slash product references a blog post. If you know what you're doing with press releases, you can print sales. If you know what language people are using to look for the things that you sell, you put that in your listings. I could easily see this being a crazy boon for SEOs if you want to learn how to find these purchase intent keywords that people are actually using to search for what you sell. That is exactly what my thirteen and a/2 hour SEO course, Compact Keywords teaches. That is at compactkeywords.com.

From OpenAI: “ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We're introducing Instant Checkout in ChatGPT with Etsy and Shopify... ChatGPT Instant Checkout with Etsy/Shopify and the open Agentic Commerce Protocol may create an AI SEO opportunity for SMB sellers. Main topics: Agentic commerce / AI SEO, Ecommerce keyword intent.

From OpenAI: “ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We're introducing Instant Checkout in ChatGPT with Etsy and Shopify. Open-sourcing the Agentic Commerce Protocol that powers it, built with Stripe, so more merchants and developers can integrate agentic checkout.” “FYI, this has the potential to be a generational AI SEO opportunity for small and medium-sized sellers. ‘What's the best Black Friday luggage deal?’ The first citation/product references a blog post. If you know what you're doing with press releases, you can print sales.” If you know what language people are using to look for the things that you sell, you put that in your listings. I could easily see this being a crazy boon for SEOs. If you want to learn how to find these purchase-intent keywords that people are actually using to search for what you sell, that is exactly what my 13.5-hour SEO course Compact Keywords teaches. That is at compactkeywords.com #generativeengineoptimization #technews #chatgpt #artificialintelligence

Agentic commerce / AI SEO
Ecommerce keyword intent


Looks like we're about to see a big shift in the way people find and buy products online. Just in the last 24 hours, both OpenAI and Google announced their plan to become the leader in AI shopping. So I wanna talk about those announcements, what this will mean for e commerce businesses, and then my thoughts on how this might roll out to other industries as well. So let's start with OpenAI. They just announced a partnership with Spotify and Etsy. Or you can find and buy products directly from ChatGPT. Now, we don't know exactly how this works yet, but it looks like if you sell products on a Shopify or Etsy store, people will be able to find you directly in ChatGPT and then buy from their platform without even leaving ChatGPT. And you just have to agree to give ChatGPT 2% of that sale as a referral fee. Google, on the other hand, is not yet letting you buy directly from their platform, but their AI mode has been overhauled to prioritise visual results, and this has mainly been done to improve the experience of shopping through Google. It's very clear that both of these platforms are racing to become the default operating system of the internet, and shopping is just a logical place to start. So if you're an e commerce business, you should be paying close attention to this. ChatGPT is starting with Shopify and Etsy, but they've also open sourced the API so that any merchant can use this. So even if you're on WooCommerce or BigCommerce, you should be able to get in on the action for Google...

Looks like we're about to see a big shift in the way people find and buy products online. Just in the last 24 hours, both OpenAI and Google announced their plan to become the leader in AI shopping. So I wanna talk about those announcements, what this will mean for e commerce businesses, and then my thoughts on how this might roll out to other industries as well. So let's start with OpenAI. They just announced a partnership with Spotify and Etsy. Or you can find and buy products directly from ChatGPT. Now, we don't know exactly how this works yet, but it looks like if you sell products on a Shopify or Etsy store, people will be able to find you directly in ChatGPT and then buy from their platform without even leaving ChatGPT. And you just have to agree to give ChatGPT 2% of that sale as a referral fee. Google, on the other hand, is not yet letting you buy directly from their platform, but their AI mode has been overhauled to prioritise visual results, and this has mainly been done to improve the experience of shopping through Google. It's very clear that both of these platforms are racing to become the default operating system of the internet, and shopping is just a logical place to start. So if you're an e commerce business, you should be paying close attention to this. ChatGPT is starting with Shopify and Etsy, but they've also open sourced the API so that any merchant can use this. So even if you're on WooCommerce or BigCommerce, you should be able to get in on the action for Google. Just make sure you're connected to Google Merchant Center and following best practices for product structure data. This actually feels like the first change that could significantly take some market share away from Amazon. And again, e commerce is the logical place to start. But the trend is clear. OpenAI and Google are trying to keep people on their platform. They want to become the operating system of the internet. If things keep moving in this direction, people are gonna spend less and less time visiting actual websites or using discrete tools. And we'll instead be doing more and more directly through platforms like ChatGPT or Google's AI mode. We could be moving very quickly into a world where recommendations from AI will make or break your business.

ChatGPT + Google just changed online shopping forever. If you sell products online, you need to see this 👀 #ecommerce #chatgpt #aibusiness #shopify #entrepreneur #AISearch OpenAI and Google are moving toward AI shopping experiences where users can find and buy products inside ChatGPT or Google AI Mode. For Google AI shopping, the source recommends making sure ecommerce stores are connected to Google Merchant Center. Main topics: AI shopping / ecommerce, Product feeds / Merchant Center.

AI shopping / ecommerce
Product feeds / Merchant Center


The other day, one of the viewers of my videos said to me, Josh, do you only wear white shirts? If I look through all your videos, you literally look exactly the same in all of them. Yes, I only own white shirts. I've got so many things to think about every single day. Thank god I got four kids, I've got a business to run and so many other things that I'm juggling. The last thing that I wanna worry about is what I'm gonna wear. So at least I know I look pretty decent, I think, in white shirts. I take the first white shirt out of my cupboard and there you go. Now, sometimes if you see me wearing the same shirt, the reason is very simple. I come in on a Sunday morning and I film my videos for the whole week. So for example, I'm wearing the soccer banyeshirt today. You're gonna see the next 6 or 7 videos for the whole week is me wearing the shirt.

Why I Only Wear White Shirts In My Videos  Wearing white shirts is no...


Time and time again, AB tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any DOT do. They tried boss up go premium against just premium and premium won out. The article that says this don't get cute with words, especially when it involves money. And it says it over and over again. It's a big deal. This is from the first 1,000 newsletter about conversion rate optimization.

Don’t get cute with words, especially when it involves money. Time and time again, A/B tests show that it's not a good idea to use cute copy on pricing pages... This source is indexed under CRO copywriting. Main topics: CRO copywriting.

Don’t get cute with words, especially when it involves money. Time and time again, A/B tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any.do.  They tried Boss Up, Go Premium against just Premium and Premium won out.  The article that says this, don't get cute with words, especially when it involves money. And it says it over and over again, it's a big deal. This is from the First 1,000 newsletter about conversion rate optimization. #conversionrateoptimization #copywriting #marketing #digitalmarketing


Okay, so these are the four places that you need to include your TikTok SEO Keywords if you want to attract new viewers consistently to your videos. The first one is the spoken words you actually use in your video. If you notice, I said TikTok SEO at the beginning of this video because that's what I wanted to show up for. So you need to do your keyword research before you film. The next one is your on screen text. If you go back to the beginning of this video I did that in the first few seconds. We've got your captions. If you've done step 1 correctly and used it in your spoken words, then they should already be included, but make sure you double check. And the last one is your video's description. You can use more than one keyword here, so just go nuts including everything that you want your video to show up for. But don't just list them. Make sure you include them naturally in the written caption.

Here's where to add TikTok SEO keywords so your videos show up in TikTok search to bring in consistent views from new viewers... This source is indexed under TikTok SEO. Main topics: TikTok SEO.

Here's where to add TikTok SEO keywords so your videos show up in TikTok search to bring in consistent views from new viewers. Use this TikTok SEO tutorial to add your TikTok keywords in the right places to boost your video's reach.   #TikTokSEO #SEOKeywords #SEOtips #DigitalMarketing


I wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google has said, having keywords in your URL can help you rank for those terms now. It's not gonna help nearly as much as having those words in the H1 of your page, which is the title or the meta title of your page, but it does help. It helps enough that Google has to manually flag exact match domains. If you don't know. An exact match domain is where the domain name is the word that you're trying to rank for. So if you are a window tinting shop in Houston, you might buy the domain window tinting Houston dot com this used to be incredibly effective, but we actually know from the DOJ trials that Google now flags exact match domains and manually demotes them in ranking. Now at this point you might be thinking wait, TJ, I thought you said having keywords in your domain helps with ranking. It does. The manual penalty is not enough to counteract the benefit. It's just not as effective as it used to be. So if you have keywords in your domain, great It's definitely not worth changing your domain over, but if you're creating a new page on your website, you might as well include some of the terms you're trying to rank it for...

I wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google has said, having keywords in your URL can help you rank for those terms now. It's not gonna help nearly as much as having those words in the H1 of your page, which is the title or the meta title of your page, but it does help. It helps enough that Google has to manually flag exact match domains. If you don't know. An exact match domain is where the domain name is the word that you're trying to rank for. So if you are a window tinting shop in Houston, you might buy the domain window tinting Houston dot com this used to be incredibly effective, but we actually know from the DOJ trials that Google now flags exact match domains and manually demotes them in ranking. Now at this point you might be thinking wait, TJ, I thought you said having keywords in your domain helps with ranking. It does. The manual penalty is not enough to counteract the benefit. It's just not as effective as it used to be. So if you have keywords in your domain, great It's definitely not worth changing your domain over, but if you're creating a new page on your website, you might as well include some of the terms you're trying to rank it for. And if you're creating a subfolder, you should consider putting words that are relevant to the pages that will be in that folder. Speaking of subfolders, I'm often asked if and when subfolders should be used. If you're not familiar with subfolders, this would be like if you had a blog post under your domain slash blog slash post name. The slash blog would be the subfolder. Now, because you're probably not trying to rank for the word blog, it would usually be better to have the category name as the subfolder, but this really isn't that important. In fact, if you only take away one thing from this video, it should be this don't change your URLs. Once your page has been indexed by Google or received any kind of traffic, it's almost never worth changing the URL. When you change a URL, Google doesn't see it as that page having a new URL. To Google, the URL is the page. From Google's point of view, you've just removed that page and created a new, identical page. Any trust or authority Google had in that page is now gone. Now of course you can and should set up a 3:01 redirect if you must change a URL. This tells Google that the content has moved to The new page, and then you will retain most of the trust or authority, but some of it is still lost. The benefit you get from your URL structure is rarely worth the cost of changing it. So this advice should be only applied if you're creating new pages. So when should you use subfolders? This is what's important to understand. Google assumes the pages inside of subfolders are less important than pages at the top level. Again, it's not gonna make a big difference, but the more sub folders the page is nested under, the less priority Google is going to give to those pages. It would be reasonable to conclude that you shouldn't use sub folders at all. But if all pages are at the top level, then no page is important. So my advice is, if you're trying to rank a page for a competitive term, don't put it inside more than one folder. Subfolders can also help you distinguish different types of content or different intents of content on your website. Google will treat each folder as a section of your website, and so if you have different content that speaks to different audiences, it can be useful to separate those by subfolders. Now let's talk about AI like ChatGPT. The early data we're seeing is showing that ChatGPT actually pays a lot of attention to the words in your URL. This is because before they Even look at the words on the page they consider the title, URL and meta description of the respective page URLs that clearly represent the content of the page are much more likely to convince ChatGPT to look at the content on that page.

Google manually demotes exact match domains but they STILL work 😅 Here's what actually matters for URL SEO #SEO #GoogleRanking #SEOTips #DigitalMarketing Keywords in URLs can help ranking, but changing indexed URLs is usually not worth the trust or authority loss. The creator claims ChatGPT pays close attention to page title, URL, and meta description before deciding whether to inspect content. Deeply nested URLs may signal lower priority; competitive pages should usually avoid being buried under multiple subfolders. Main topics: Site architecture, URL keywords / SEO, URL structure / AI visibility.

Site architecture
URL keywords / SEO
URL structure / AI visibility


Google Keyword Planner inside of Google Ads is one of the best tools out there to help you create Google ad campaigns and also to help you with your SEO. The problem though with the Google Keyword Planner is that for certain industries and for certain keywords, Google don't show you the volume at all. The industries are the different type of keywords that Google don't show any data for is primarily medical, anything at all relating with kids and also sensitive data. Take a look at this, for example. We just signed up a chiropractor who works in the United Arab Emirates. Usually, as in the keyword planner, you'd select the country, you put in your word and you press enter. But take a look at this. Google have hidden all the data from us. Luckily, we have paid tools. I've a hrefs and I have Semrush. You can see when I put the data in a href and Semrush, I get a whole lot of data with it. What I'm saying is that in certain industries and for certain different type of keywords, unless you have paid for tools, you're really gonna be in trouble and you can't just rely on the Google Keyword Planner.

All Keywords Were Removed in Keyword Planner If you see the message “...


Lovable. The vibe coding platform is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages. Example how to build AI powered conversation assistant project projects. You see this across pages. Here's another one. Example how to build AI powered platform development project projects. These are AI programmatic SEO pages that are just unchecked and sloppy. They're also putting things too far away from the homepage so it doesn't get as much link juice. The biggest issue is that if they keep scaling these AI SEO pages without human review, they are going to be hit with this penalty. Scaled content abuse. A year ago, they were at 660 clicks a month from Google. Now they are at 363,000 clicks a month from Google. Learn how to do this strategy the safe way at compactkeywords.com.

Lovable, the vibe coding platform, is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages... Unchecked AI-generated programmatic SEO pages are described as sloppy and at risk of Google’s scaled content abuse penalty. Main topics: Internal linking / crawl depth, Programmatic SEO risk/avoid.

Lovable, the vibe coding platform, is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages.  Example How to Build AI Powered Conversation Assistant Projects Projects. You see this across pages. Here's another one, Example How to Build AI Powered Platform Development Projects Projects. These are AI programmatic SEO pages that are just unchecked and sloppy. They're also putting things too far away from the homepage so it doesn't get as much link juice. The biggest issue is that if they keep scaling these AI SEO pages without human review, they are going to be hit with this penalty, scaled content abuse. A year ago they were at 660 clicks a month from Google. Now they are at 363,000 clicks a month from Google. Learn how to do this strategy the safe way at compactkeywords.com #programmaticseo #growthhacking #searchengineoptimization #seotips

Internal linking / crawl depth
Programmatic SEO risk/avoid