Way too many of you are focused on stuff that doesn't actually matter when it comes to your website SEO, and you're totally overlooking the things that are actually gonna get you results. Strip everything else back. This is a rapid fire list of everything you need to be working on. Every keyword that you target needs to overlap in these three areas. An example of this is if your audience is searching it and you offer it, but your target audience are sites like Amazon, don't go for it. On a very basic level, optimising your content is making sure that search engines know what it's about. The quickest and most effective way to do that is by including your target keywords in the meta title and the H1. If you've got more time, check out my on page Playlist because there's loads more you can do with this, but they're the essentials. Your site's authority is basically how much search engines trust it, and it's what's gonna get you on page 1 of Google or mentioned by AI search engines. The most effective ways of doing this in 2026 are with digital PR. And being consistent on socials and other platform. This is actually the easiest and most rewarding part of SEO. Checking in with these three platforms is gonna tell you exactly how your strategy is working. From here you can figure out what to double down on. What you need to change and what's just not working

If you want to rank higher on Google, stop focusing on things that don’t matter for your website’s SEO... This source is indexed under Authority / AI search mentions, Keyword selection / audience-offer fit, On-page SEO / title and H1. Main topics: Authority / AI search mentions, Keyword selection / audience-offer fit, On-page SEO / title and H1.

If you want to rank higher on Google, stop focusing on things that don’t matter for your website’s SEO. If you want to rank, you need to use this website SEO checklist for 2026! #aiseo #websiteseo #googleseo #chatgptseo

Authority / AI search mentions
Keyword selection / audience-offer fit
On-page SEO / title and H1


Here's an example of a terrible Google Ads account. No. 1, the common issue with this account, and we've seen it so many times and I keep on talking about it, is that the business owner had zero idea what was going on in the account, but he just keeps on spending. The second common issue is that there is an agency doing it for him. I don't think these guys know what's going on at all. And I just personally don't understand how they're billing him for the service. Then the next thing is going on this account, and we see this so many times, is that the agency is running a P Max account for him, even though he's got a service based business. Now the reason why you don't run a PMAX campaign for a service based business is that PMAX runs on revenue. In other words, you feed the revenue, what you're generating back into PMAX and the system starts working that way. Now if you have a service based business, it's very hard to feed in that revenue so the system can learn. The next thing, if I looked in this Google Ads account, is that I saw something very fishy. I looked under goals and it seems that he's tracking lead forms, which is an extension on Google Ads. But there's obviously something wrong. The system said in the last 30 days he is generating 2,000 lead forms. Now if they're real leads, he Wouldn't come to me for an order. 2,000 leads would just be unbelievable. So that was just another issue that flagged it. So look what we did over here. What a lot of people don't know is that in PMAX you can go to something called channel performance...

Here's an example of a terrible Google Ads account. No. 1, the common issue with this account, and we've seen it so many times and I keep on talking about it, is that the business owner had zero idea what was going on in the account, but he just keeps on spending. The second common issue is that there is an agency doing it for him.

I don't think these guys know what's going on at all. And I just personally don't understand how they're billing him for the service. Then the next thing is going on this account, and we see this so many times, is that the agency is running a P Max account for him, even though he's got a service based business. Now the reason why you don't run a PMAX campaign for a service based business is that PMAX runs on revenue.

In other words, you feed the revenue, what you're generating back into PMAX and the system starts working that way. Now if you have a service based business, it's very hard to feed in that revenue so the system can learn. The next thing, if I looked in this Google Ads account, is that I saw something very fishy. I looked under goals and it seems that he's tracking lead forms, which is an extension on Google Ads.

But there's obviously something wrong. The system said in the last 30 days he is generating 2,000 lead forms. Now if they're real leads, he Wouldn't come to me for an order. 2,000 leads would just be unbelievable.

So that was just another issue that flagged it. So look what we did over here. What a lot of people don't know is that in PMAX you can go to something called channel performance. If you click on that button over there, it will show you how your PMAX is performing but most importantly it will show you inside PMAX what is performing and what is not.

Now again, a service based business, the majority of the budget should always go on search. People are looking for the service and you're giving it to them. Now look what happened when we looked in the channel performance for this guy, 96% of the budget was running on YouTube. As I said, it's those lead form ads but lead form ads on YouTube are known to have a bug in it.

Now what is happening over here is like this. There's some bug in the system that those lead forms keep on getting generated that is leading back to Google to say, ooh, wow, this must be working well. Again, he's got no control of P Max and doesn't know what's going on. So 96% of his budget is just being wasted on some silly ad on YouTube and it's not performing at all.

Now thank god we found a problem for this guy and hopefully he's going to hire us and we're going to fix up the Account for him. But this just shows again the common issues. No. 1, as a business owner, you have to know what is going on in your Google Ads account, even on a simple basis.

Number two, you can't just hire any agency. You have to make sure that agency knows what's going on. And number three, don't just run a PMAX campaign for service based business. 99% of the time it's going to fail.

You Can’t Run Performance Max in Google Ads Without Understanding Wha...


If you need backlinks to boost your SEO, try this. Go to ChatGPT agent mode. Use this prompt. I have a insert your business, find me free low hanging fruit backlink opportunities things that most businesses overlook. Detailed, but use concise language in your directions. I want needle movers. ChatGPT agent mode is a secret weapon for a starting point. It creates a virtual browser, goes off, does a ton of research. Really? It will do so much research. When you're done, you'll get something like this different opportunities mapped out with steps. Tips more opportunities with more steps. There is a lot here for you to do to get backlinks. This enough will put you way ahead of most of your competition. For more ways to get quality backlinks, I have a 2 hour section on it in my SEO course at Compact Keywords com.

If you need backlinks to boost your SEO, try this. Go to ChatGPT Agent Mode. Use this prompt. I have a insert your business, find me free low hanging fruit backlink... The creator recommends using ChatGPT agent mode to research free, overlooked backlink opportunities for a specific business. Main topics: Backlink prospecting / AI agents, Risk/avoid / automated link outreach.

If you need backlinks to boost your SEO, try this. Go to ChatGPT Agent Mode. Use this prompt. I have a insert your business, find me free low hanging fruit backlink opportunities, things that most businesses overlook. Be detailed, but use concise language in your directions. I want needle movers. ChatGPT Agent Mode is a secret weapon for a starting point. It creates a virtual browser, goes off, does a ton of research. Really it will do so much research. When you're done, you'll get something like this: Different opportunities mapped out with steps, tips, more opportunities with more steps. There is a lot here for you to do to get backlinks. This enough will put you way ahead of most of your competition. For more ways to get quality backlinks, I have a two hour section on it in my SEO course at compactkeywords.com #searchengineoptimization #linkbuilding #backlinks #seotips

Backlink prospecting / AI agents
Risk/avoid / automated link outreach


Some of the easiest SEO wins I've ever seen have come from trending keywords or actually keywords that weren't even trending yet. But we anticipated the trend. I'm gonna give you two different scenarios where I've seen this work. The first one was a client. We knew there was a TV show coming out soon, and it was gonna be talking about something that was very closely linked to what they offer. Ahead of the episode launching, we published a huge guide on it. And when the show was on, people were already looking up the topic, finding the blog post, learning more about it. Because we'd got ahead of that trend. Before it actually started trending and being searched, we were already the top result. And then a lot of the initial leads off the back of that program came through to our client. And then the second approach was with an e-commerce client. We knew there was a new product coming out soon, but they didn't have it yet. No one else had done this, but we published a product page saying it was coming soon. And just all the information about the product. That was probably about a year ago. They're still the top ranking page even though the product is now here and it's in insanely high demand. None of their competitors put up a product page until they'd actually got the product in stock. So that meant that we had months. Where we were getting backlinks, references, mentions about this product when no one else was...

Some of the easiest SEO wins I've ever seen have come from trending keywords or actually keywords that weren't even trending yet. But we anticipated the trend. I'm gonna give you two different scenarios where I've seen this work.

The first one was a client. We knew there was a TV show coming out soon, and it was gonna be talking about something that was very closely linked to what they offer. Ahead of the episode launching, we published a huge guide on it. And when the show was on, people were already looking up the topic, finding the blog post, learning more about it. Because we'd got ahead of that trend. Before it actually started trending and being searched, we were already the top result. And then a lot of the initial leads off the back of that program came through to our client.

And then the second approach was with an e-commerce client. We knew there was a new product coming out soon, but they didn't have it yet. No one else had done this, but we published a product page saying it was coming soon. And just all the information about the product. That was probably about a year ago. They're still the top ranking page even though the product is now here and it's in insanely high demand. None of their competitors put up a product page until they'd actually got the product in stock. So that meant that we had months. Where we were getting backlinks, references, mentions about this product when no one else was.

Trending keywords are massively overlooked, which is actually great for you, because it means that you have an opportunity for ranking for them, and they're super easy SEO wins. Most people are focusing on what's already being searched for, how many times it's being searched. But what you cannot anticipate is when something is going to trend and how much you could get from it.

If you don't actually have any, like, new, upcoming, possibly trending soon topics in your industry, there are other ways that you can do this. Let's take something like Black Friday, 2026. Stick with me here, because I know you're thinking, what the hell? Black Friday is, like, super high search volume. I'm never gonna show up for that. 2026 is the part that's not yet trending, but will be. No one's currently targeting it, and it is the perfect opportunity for you to get in there early. I mean, honestly, if you're gonna go down that route, there are so many ways you can do this.

If you want to rank higher on Google, we need to talk about trending keywords! Super easy to incorporate in your website SEO strategy, regardless of your industry or niche... A compliant coming-soon product page can earn early rankings, backlinks, references, and mentions before competitors publish their pages. Main topics: Ecommerce SEO / coming soon pages, Seasonal SEO / future-year modifiers, Trending keywords / early publishing.

If you want to rank higher on Google, we need to talk about trending keywords! Super easy to incorporate in your website SEO strategy, regardless of your industry or niche.  #websiteseo #rankhigherongoogle #googleseo #trendingkeywords

Ecommerce SEO / coming soon pages
Seasonal SEO / future-year modifiers
Trending keywords / early publishing


Having other websites linked to your website has always been important for SEO, but I want to talk about how AI search is changing the way that we build backlinks. Now these days, we actually don't build a lot of backlinks for most of our clients. We typically get much better results from just creating content for terms that our clients already have the authority to rank for. But when we do build backlinks, we're thinking about it a little differently than we used to. So there's essentially two types of back links you might build, link inserts or guest posts. A link insert is when you get another website to add a link to an existing page. And a guest post is when you get another website to add a page to their website linking back to yours. The primary metric people use when determining the value of a link is the domain authority or domain rating. It's a measure of the quality of links pointing to that website. However, any halfway decent link builder understands that domain rating is not enough. The page linking back to your website is not ranking in Google. If it's not receiving any organic search traffic, it's unlikely that it's improving your ranking. The best links come from the pages that are already ranking for the term that you're trying to rank for. All this is still true for AI search. If you want your website to show up in AI search results, you need to have sufficient page rank. So what's different with AI search? Well, first of all, it's a large language model performing the searches, not a human...

Having other websites linked to your website has always been important for SEO, but I want to talk about how AI search is changing the way that we build backlinks. Now these days, we actually don't build a lot of backlinks for most of our clients. We typically get much better results from just creating content for terms that our clients already have the authority to rank for. But when we do build backlinks, we're thinking about it a little differently than we used to.

So there's essentially two types of back links you might build, link inserts or guest posts. A link insert is when you get another website to add a link to an existing page. And a guest post is when you get another website to add a page to their website linking back to yours.

The primary metric people use when determining the value of a link is the domain authority or domain rating. It's a measure of the quality of links pointing to that website. However, any halfway decent link builder understands that domain rating is not enough. The page linking back to your website is not ranking in Google. If it's not receiving any organic search traffic, it's unlikely that it's improving your ranking. The best links come from the pages that are already ranking for the term that you're trying to rank for.

All this is still true for AI search. If you want your website to show up in AI search results, you need to have sufficient page rank. So what's different with AI search? Well, first of all, it's a large language model performing the searches, not a human. And the terms that the large language models are typically much less competitive. So as long as you have content that's relevant to those hyper specific terms, you don't need as much page rank. And more importantly to this conversation, you actually don't need your website to rank.

Remember, the goal in AI search is not traffic. The goal is that the AI recommends your brand as the solution. And to achieve that, we just need the large language model to site pages that recommend your brand. It doesn't matter if those pages are on your website or a different website.

So now when replacing these link inserts or guest posts, we're not just thinking about the link, we're thinking about the recommendation. And we're not just thinking about whether or not humans are finding this page in search results. We're thinking about if large language models are citing the page, if large language models are citing this page when people are looking for recommendations for the type of product or service you offer. And we can get not just a link, but also a recommendation for your brand on that page. And not only are we helping your website rank, but we're also placing one more recommendation that can help your brand get recommended in AI search. And the domain rating or domain authority of the website that we're getting the link from matters even less than it did before.

Best Link Building for AI Search: why domain authority doesn't matter anymore (and what actually does) Stop chasing page rank. Start chasing AI recommendations... The creator argues a backlink is more valuable when the linking page itself ranks and gets organic search traffic, not just when the domain has high authority. For AI search, off-site placements should be evaluated by whether cited pages recommend the brand, not only whether they contain a link. A brand can influence AI recommendations through cited pages on other websites, even when the brand's own site is not the ranking page...

Best Link Building for AI Search: why domain authority doesn't matter anymore (and what actually does) Stop chasing page rank. Start chasing AI recommendations. #SEO #AISearch #LinkBuilding

AI citation strategy / third-party pages

AI visibility / recommendations over links

Authority metrics / AI-search link building


If you're doing SEO and Google Ads, you have to know and always remember that there are four different type of keywords. The first one is navigational. That is when a person is just looking for some information where to get it on the website or a for specific website. The next one is informational. A person is literally looking on Google just for information they're not ready to buy. The next two words which are very closely related are commercial and transactional. Those are the money words. That is when a person is ready to buy and by the keywords that they type in, the intent is clear. Now the reason why you have to know these keywords for SEO and Google Ads are two things. The first one is that informational type of keywords. Those are the hardest ones to rank for because a lot of informational websites, there are blogs, there are government websites, there are health websites, everything relating to information. The second thing is if you're bidding on those words in Google Ads, generally there's a lot of search volume behind it so you're gonna spend a lot of your budget quite quickly but even then the intent probably is not gonna lead to a sale so those are the different type of keywords that you have to stay away from. With regards to commercial and transactional words, as I said, those are the money words, those are the words that You try to rank for on SEO because those are the words that are gonna lead to conversions...

If you're doing SEO and Google Ads, you have to know and always remember that there are four different type of keywords. The first one is navigational. That is when a person is just looking for some information where to get it on the website or a for specific website. The next one is informational.

A person is literally looking on Google just for information they're not ready to buy. The next two words which are very closely related are commercial and transactional. Those are the money words. That is when a person is ready to buy and by the keywords that they type in, the intent is clear.

Now the reason why you have to know these keywords for SEO and Google Ads are two things. The first one is that informational type of keywords. Those are the hardest ones to rank for because a lot of informational websites, there are blogs, there are government websites, there are health websites, everything relating to information.

The second thing is if you're bidding on those words in Google Ads, generally there's a lot of search volume behind it so you're gonna spend a lot of your budget quite quickly but even then the intent probably is not gonna lead to a sale so those are the different type of keywords that you have to stay away from. With regards to commercial and transactional words, as I said, those are the money words, those are the words that You try to rank for on SEO because those are the words that are gonna lead to conversions.

Also with regards to Google Ads, those are the words that probably there's gonna be less search volume for and probably they're gonna be a little bit more expensive but you willing to do that because those words are gonna lead to conversions. Remember if you're doing SEO and Google Ads, you have to remember these different type of keywords if you want any chance of success.

Understanding Keyword Intent Matters When Choosing Keywords for SEO a...


There's a very annoying bug happening on Google Business profiles right now and I'm gonna tell you how to fix it. So typically when you go to edit a Google Business Profile, you're gonna get this whole section here where you can, you know, do all the things to edit your profile but a lot of people are experiencing this when they go to edit their profile, they just get a thing that looks like this. You can still see the panel on the right, but all the controls are missing. Well, this guy Santa Mir has come up with a really good solution for it. I'm gonna show you how to do it right now. So basically he says that what you can do is you can go to the profile and then here you can click this little three dots and go edit business information. When you do that, you will get this panel to come up. So that's great. That'll get you into at least editing the profile, but you still need to get into all those other sections. So if you just copy that whole URL, then you can use that to get to the other sections and then he gives you a little table down here. He shows you that if you want to go to the various sections of the profile, like if you want to go to services, photos, you basically just take that whole URL and then you paste it in here. The one thing it's a little tricky is that in order to get to the other sections, you need to have what's called the profile ID, the business profile ID. Where do you get one of these Google Business Profile IDS? Well, if Google sent you a review notification email recently, it's in there...

There's a very annoying bug happening on Google Business profiles right now and I'm gonna tell you how to fix it. So typically when you go to edit a Google Business Profile, you're gonna get this whole section here where you can, you know, do all the things to edit your profile but a lot of people are experiencing this when they go to edit their profile, they just get a thing that looks like this. You can still see the panel on the right, but all the controls are missing. Well, this guy Santa Mir has come up with a really good solution for it.

I'm gonna show you how to do it right now. So basically he says that what you can do is you can go to the profile and then here you can click this little three dots and go edit business information. When you do that, you will get this panel to come up. So that's great.

That'll get you into at least editing the profile, but you still need to get into all those other sections. So if you just copy that whole URL, then you can use that to get to the other sections and then he gives you a little table down here. He shows you that if you want to go to the various sections of the profile, like if you want to go to services, photos, you basically just take that whole URL and then you paste it in here. The one thing it's a little tricky is that in order to get to the other sections, you need to have what's called the profile ID, the business profile ID.

Where do you get one of these Google Business Profile IDS? Well, if Google sent you a review notification email recently, it's in there. Or using any software like the Whitespark local platform, it's only $1 a month. And then this software will also show you your Google Business Profile ID.

So that's how to fix this problem. Thanks a lot. Say it. And if you found this helpful, follow me.

There’s an annoying Google Business Profile bug going on right now. W...


Please stop publishing new blog posts. Go to Google Search Console. Go to performance search results. Toggle on average position. Filter by position is greater than 3. Now you have keywords that you're already ranking for that you can show No. 1 for very easily. Position 1 of Google gets almost double the click through rate of position 2. It gets two and a half times the click through rate of position three. Three and a half times of click through rate of position 4. You wanna rank No. 1. Take only the keywords you're in positions 3 to 24. Use these keywords and write new sections. Add them to existing sections. Improve existing page titles. Use the keywords high up on your page. You will get quicker traffic increases by optimizing your existing content rather than creating new content. And get my exact SEO method that specifically targets paying customers, users and warm leads at compactkeywords com.

Please stop publishing new blog posts. Go to Google Search Console. Go to Performance, Search Results. Toggle on Average Position. Filter by Position is greater than three... The creator argues that queries already ranking in positions 3–24 are easier opportunities than publishing new blog posts. Existing pages can be improved by adding sections, improving titles, and using near-ranking keywords high on the page. Main topics: Content refresh / Search Console, On-page optimization / existing content.

Please stop publishing new blog posts. Go to Google Search Console. Go to Performance, Search Results. Toggle on Average Position. Filter by Position is greater than three. Sort by top positions. Now you have keywords that you're already ranking for that you can show number one for very easily. Position one of Google gets almost double the click through rate of position two. It gets 2.5x the click through rate of position three. 3.5x the click through rate of position four. You want to rank number one. Take only the keywords you're in positions 3 - 20 for. Use these keywords and write new sections. Add them to existing sections. Improve existing page titles. Use the keywords high up on your page. You will get quicker traffic increases by optimizing your existing content rather than creating new content. And get my exact SEO method that specifically targets paying customers, users, and warm leads at compactkeywords.com #searchengineoptimization #growthhacking #digitalmarketing #seotips

Content refresh / Search Console
On-page optimization / existing content


We've officially entered a new era of SEO. It's not about ranking on Google. Now we also wanna show up in AI answers, feature on Reddit, YouTube, LinkedIn and TikTok. If your strategy has not adjusted for that, you're doing it wrong. These are the two biggest shifts that you should have made. The first is focusing on topics instead of keywords. Rather than publishing one blog post that targets a specific keyword, you're gonna have a series of pages that target a specific topic. The content that you're publishing on LinkedIn, TikTok, YouTube, all ties into it. Because No. 2 is focusing more on brand authority and less on domain authority. Search engines have been trying to stop people from gaming the system for years, leaning more into brands they trust rather than just websites they trust. That means focusing on things like digital PR and cross posting to socials. Your brand needs to be everywhere.

SEO explained: We’re in a new era of SEO in 2026. And if you’re not adapting your website SEO strategy for this, you’re wasting your time. #googleseo #chatgptseo #AISEO #geo SEO strategy now needs to consider AI answers and surfaces such as Reddit, YouTube, LinkedIn, and TikTok, not only Google rankings. The source recommends building topic coverage across website pages and social/video content instead of treating SEO as one keyword per blog post. The creator argues that AI-era SEO should focus more on brand authority, digital PR, and cross-posting than domain authority alone...

Topic strategy / cross-platform clusters


Elon Musk's Grockopedia is getting hit hard by Google. It reached a peak in SEO traffic at the end of January. SEO started talking about it a lot. Now it's going way downhill. Google has a policy in its guidelines called Scaled Content content abuse. It literally says using generative AI tools or similar tools to generate many pages without adding value for users. Elon would make the argument that Grokopedia does add value for users by not being biased. That's the mission statement for Grokopedia. But Google allowing an entirely AI generated encyclopedia creates a slippery slope for other websites. If Grokopedia can put up millions of AI generated pages, why can't my new sass do it too? With this said, fluctuations in SEO happen all the time. It's also entirely possible Grokopedia will rally after this. Now if you're considering putting out tons of AI generated content, my personal take is I would advise against it. It's a very dangerous idea. Companies get hit all the time. Here's an AI generated financial news site had a huge spike this year, getting all the way up to 9.5 million clicks a month from Google. Completely AI generated financial news. It gets a huge hit. Now it's getting way less traffic than when it started. It's also easier to satisfy search intent to get conversions with human written content. Everybody's trying to play the short game with SEO, but the long game almost always wins. And get my exact SEO method that specifically targets paying customers users warm leads at compact keywords com.

Elon Musk's Grokipedia is getting hit hard by Google. It reached a peak in SEO traffic at the end of January, SEOs started talking about it a lot, now it's going way downhill... The creator warns that mass AI-generated pages without added user value may fall under Google's scaled content abuse policy and can be dangerous. Human-written or human-edited content is framed as better for satisfying search intent and conversions than trying to win a short-term AI-content scale game. Main topics: Content quality / long-term SEO, Risk/avoid / scaled AI content.

Elon Musk's Grokipedia is getting hit hard by Google. It reached a peak in SEO traffic at the end of January, SEOs started talking about it a lot, now it's going way downhill. Google has a policy in its guidelines called Scaled Content Abuse. It literally says “Using generative AI tools or similar tools to generate many pages without adding value for users.” Now Elon would make the argument that Grokipedia does add value for users by not being biased - that's the mission statement for Grokipedia. But Google allowing an entirely AI generated encyclopedia creates a slippery slope for other websites. "If Grokipedia can put up millions of AI generated pages, why can't my new SaaS do it too?" With this said, fluctuations in SEO happen all the time. It's also entirely possible Grokipedia will rally after this. Now if you're considering putting out tons of AI generated content, my personal take is I would advise against it. It's a very dangerous idea. Companies get hit all the time. I’ve previously shown AInvest, an AI generated financial news site. Had a huge spike this year, getting all the way up to 9.5 million clicks a month from Google. Completely AI generated financial news. It gets a huge hit. Now it's getting way less traffic than when it started. It's also easier to satisfy search intent and to get conversions with human written content. Everybody's trying to play the short game with SEO, but the long game almost always wins. And get my exact SEO method that specifically targets paying customers, users, warm leads at compactkeywords.com #searchengineoptimization #growthhacking #digitalmarketing #marketingnews

Content quality / long-term SEO
Risk/avoid / scaled AI content


Did you know that if it wasn't for the Super Bowl, YouTube might never have existed in 2,004? During the halftime show, Justin Timberlake and Janet Jackson were performing and the famous Nipplegate incident happened. A few days later, a guy who would later become one of the founders of YouTube was online looking for a video clip of the incident, but he got frustrated because he couldn't find anything. And that's apparently where the idea for YouTube came. Fast forward two years later to 2,006. Google bought YouTube for then an astronomical price of $1.65 billion. Now, fast forward 20 years later, as we know, YouTube is massive. It's so massive that that price that people said Google were mere to pay, YouTube generated a revenue every single 10 days. Some other crazy stats, and I couldn't believe it until I researched it, that YouTube hosts about 3 billion videos every minute. There are about 500 hours of videos uploaded and it's one of the most popular websites in the world. Now, as I said, this might never have happened if it wasn't for the Super Bowl.

YouTube Started Because of the Super Bowl: The Story Most People Don’...


Today is Super Bowl Sunday and the thing that goes hand in hand with the Super Bowl is the advertising and the commercials. People will look and study all the commercials that are played during the Super Bowl and the prices are astronomical. I heard that it's about $8 million for 30 second clip. Now, I still think it's worth it because you got 150 million Americans with huge buying power that are gonna see your brand. But just looking at this and looking at all the excitement, it reminds me how advertising used to be and in a way what traditional advertising still is. It's almost impossible for a smaller company to advertise and to get their brand known. If you want to advertise on t v, if you want to advertise in newspapers and big important magazines, the pricing is really just crazy. You can't. But with the help of Google, for example, and even social media, very quickly you can get your brand found by people that are looking for you. It's really just unbelievable. Before Google, you just couldn't do it. And also before social media, it was almost impossible. I've been doing online marketing for nearly 20 years. I saw when Google Ads started and I saw when social media ads started. I've dealt with hundreds of clients and I've seen how online advertising on Google and social media have helped these clients so much. You don't need a huge amount of budget to be successful. And Never mind that a lot of big companies that have started moving some of their budgets from t V advertising and print onto online marketing, the returns have been even better...

Today is Super Bowl Sunday and the thing that goes hand in hand with the Super Bowl is the advertising and the commercials. People will look and study all the commercials that are played during the Super Bowl and the prices are astronomical. I heard that it's about $8 million for 30 second clip. Now, I still think it's worth it because you got 150 million Americans with huge buying power that are gonna see your brand.

But just looking at this and looking at all the excitement, it reminds me how advertising used to be and in a way what traditional advertising still is. It's almost impossible for a smaller company to advertise and to get their brand known. If you want to advertise on t v, if you want to advertise in newspapers and big important magazines, the pricing is really just crazy. You can't.

But with the help of Google, for example, and even social media, very quickly you can get your brand found by people that are looking for you. It's really just unbelievable. Before Google, you just couldn't do it. And also before social media, it was almost impossible.

I've been doing online marketing for nearly 20 years. I saw when Google Ads started and I saw when social media ads started. I've dealt with hundreds of clients and I've seen how online advertising on Google and social media have helped these clients so much. You don't need a huge amount of budget to be successful.

And Never mind that a lot of big companies that have started moving some of their budgets from t V advertising and print onto online marketing, the returns have been even better. So yes, however great the traditional advertising is, unfortunately, it's only really for the big companies and you need a huge budget. With online advertising, such with Google and social media, luckily, you don't need a big budget to start and you can get success quite quickly.

Super Bowl Ads and Commercials, Like Traditional Marketing, Are Only ...


If you're doing s c 0, one of the best things about it is that with Search Console, you can see exactly what's going on. the reason why I love this is that if you're paying someone to do SEO for you or someone internally is doing it for you or you have an agency, you can see exactly what's going on. Now just look at this. You have to have Search Console installed. Now all you have to do is go to results. You can change the different month in the different time frames. What a lot of people don't know is that if you click on that more button over there, you can compare different periods. So over here, for example, I'm gonna compare the last three months with the previous three months. As you can see, for example, thank god, this client has seen a great increase. You can also see past 3 months versus last years, the same period. Again, thank god this guy is doing very well and we very proud of it and we can flex it to him. Like I'm saying to you, Search Console is really amazing and it gives a wealth of information. You can't fluff any of these figures because the data is there. If you're doing SEO or your company is doing SEO or you get organic traffic, Search Console should be and is your best friend.

Google Search Console Is Non-Negotiable If You Are Serious About SEO ...


AI does not use your site and its training data to recommend your brand. It literally does a web search. Best CRM for small businesses in ChatGPT. Here it is searching the web. The trick is to see what it searched for. Make content targeting those keywords. Copy this portion that comes after forward slash C, right click inspect. Go to network. Paste what you just copied into the filter. Refresh the page. Click on the orange brackets with the text you just copied. Go to the response tab. Search this text for the word queries. Now you can see exactly what ChatGPT search for based on the prompt that you gave it. Small business CRM comparison features pricing. YouTube gets cited the most in large language models above Reddit. Use this language. Make YouTube videos targeting the language. Write articles on your website targeting the language. Put this language in your title. Add sections to your pages about this language. Find pages already ranking for this language. Contact the author. Ask them to recommend your brand. Your website is likely not in ChatGPT. He's training data. It searches the web, recommends you based on what it's finding. Now you know what to target and get. My method of SEO that specifically targets paying customers users. Warm leads get surfaced in AI at compactkeywords com.

AI does not use your site in its training data to recommend your brand. It literally does a web search. Best CRM for small businesses in ChatGPT - we see it searching the web... After identifying ChatGPT search language, the creator recommends targeting that language in articles, page sections, titles, and YouTube videos. The creator recommends finding pages already ranking for AI retrieval language and asking authors to recommend the brand. The source says YouTube is heavily cited by LLMs and should be targeted with the language ChatGPT searches for...

AI does not use your site in its training data to recommend your brand. It literally does a web search. Best CRM for small businesses in ChatGPT - we see it searching the web. The trick is to see what it searched for and make content targeting those keywords. Copy the portion that comes after /c/ in the URL. Right click, inspect. Go to Network. Paste what you just copied into the filter. Refresh the page. Click on the orange brackets with the text you just copied. Go to the Response tab. Search this text for the word queries.  Now you can see exactly what ChatGPT searched for based on the prompt that you gave it. ‘Small business CRM comparison features pricing.’ YouTube gets cited the most in large language models, above Reddit. Use the language from ChatGPT - make YouTube videos targeting the language. Write articles on your website targeting the language. Put this language in your title. Add sections to your pages about this language. Find pages already ranking for this language, contact the author, ask them to recommend your brand.  Your website is likely not in ChatGPT's training data. It searches the web, recommends you based on what it's finding. Now you know what to target. And get my method of SEO that specifically targets paying customers, users, warm leads, and gets surfaced in AI, at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI-targeted content / retrieval language

AI visibility / ChatGPT retrieval queries


I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO. For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you want one page for every keyword you're trying to target. And that's not changing anytime soon. That's still really important for AI search. But there are a handful of page types that I have never, in my seventeen years as an SEO, recommended people build for visibility that now matter for AI search. This is because, unlike traditional SEO, it's not enough to be found by AI search. You have to be recommended. After you type a prompt into ChatGPT or Google's AI mode, it's gonna retrieve a hundred or more webpages. However, it's only going to site and trust about a handful of those. Those are the ones that actually influence the response. So step one is making sure your brand is actually found in that initial search. Step two is making the AI model confident in recommending your brand to the user. These four page types help with step two. The first is an FAQ page. Now, having content that addresses common questions has always been a good SEO strategy. But when you're doing this for visibility, you want one page per question. The purpose of your FAQ page is to give the AI everything it needs to be an effective salesperson for your company...

I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO.

For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you want one page for every keyword you're trying to target. And that's not changing anytime soon. That's still really important for AI search. But there are a handful of page types that I have never, in my seventeen years as an SEO, recommended people build for visibility that now matter for AI search.

This is because, unlike traditional SEO, it's not enough to be found by AI search. You have to be recommended. After you type a prompt into ChatGPT or Google's AI mode, it's gonna retrieve a hundred or more webpages. However, it's only going to site and trust about a handful of those. Those are the ones that actually influence the response. So step one is making sure your brand is actually found in that initial search. Step two is making the AI model confident in recommending your brand to the user. These four page types help with step two.

The first is an FAQ page. Now, having content that addresses common questions has always been a good SEO strategy. But when you're doing this for visibility, you want one page per question. The purpose of your FAQ page is to give the AI everything it needs to be an effective salesperson for your company. You're essentially anticipating all the questions and objections someone might have before hiring you, and then providing a response for the AI to give to the user.

The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews. And because your website is the authority on your brand, this page will almost always show up near the top of that page. I recommend giving a summary of some of the best things people tend to say about your brand, and then below that just include ten or more of your favourite reviews.

The third page type is case studies. Humans almost never search for case studies, but if you go to a large language model or Google's AI mode and you tell it about your specific situation, it'll often look for case studies of people who had the exact same problem and found a solution. The title of each case study page you want to follow this template main keyword the term case study and then the specific results that they saw. And then on the page make it easy for the AI to find the information it needs. Start with a quick summary, followed by a table highlighting the important facts. Then an overview of the problem the customer faced and an overview of the solution. Then, if possible, a quote from the customer. Then some FAQs specific to this case. And again, you're not trying to target keywords in these FAQs. You're just anticipating common questions or objections.

And the last page type are benefits. You want one page outlining each of the benefits of your company, product, or service. You might have a page called the free consultation or a page called money back guarantee or a page called one week free trial. Large language models love these kinds of pages. That's because these models are looking for anything they can to differentiate you from your competitors. So make sure you're giving them all the context possible to help them be an effective salesperson for you.

The Best Pages for Ranking in AI Search: 4 page types that help you go from found to recommended by ChatGPT and Google AI 👀 #AISearch #SEO #ContentStrategy AI search may retrieve many webpages but cite and trust only a handful, so visibility requires being found and being recommended. FAQ pages for AI search should anticipate buyer questions and objections so the model has material to act like an effective salesperson. Main topics: AI visibility / recommendation confidence, Benefits pages / differentiation, Case studies / AI recommendations, FAQ pages / AI sales enablement, Reviews page / branded AI searches.


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Huge SEO opportunity that is the opposite of everyone else's problem. There are certain industries where ChatGPT does not wanna get it wrong. While everyone else is screwing about AI taking their traffic and business, you can become one of the specialists that AI search engines refer people to when they don't want any more liability. Or you can be the top ranking specialist when they go to Google ChatGPT is no longer giving them the answers. ChatGPT does not want to give any definitive legal advice. They'll explain some general concepts and then they'll say you need to speak to a qualified solicitor, lawyer, whatever. Doctors, vets, dentists AI absolutely does not wanna give anything more than general information on this. Accountants, tax advisors, mortgage brokers. ChatGPT will go a little bit further, but it really avoids giving personalised recommendations. Not gonna get replaced by AI. They're actively referring people to you.

If your business is in one of these industries, your website’s SEO marketing strategy matters now more than ever... In high-liability fields, AI systems may avoid definitive answers and instead push users toward qualified specialists. Main topics: AI liability / professional services, AI visibility / specialist referrals.

If your business is in one of these industries, your website’s SEO marketing strategy matters now more than ever. AI search engines are actively sending traffic your way, so making sure your AI SEO (aka ChatGPT SEO), as well as your Google SEO (including local SEO) is on point. There’s never been a better time for you to rank higher on Google or get mentioned by AI search engines.  #searchengineoptimization #businessmarketing #seotips #seoforbusiness #businessgrowth

AI liability / professional services
AI visibility / specialist referrals


If you have a newsletter, pay attention. The middle of the week is the best time to send. But only by a little bit. Surprisingly, not a huge difference in open rate between a clickbaity subject line and a non clickbaity subject line. A subject line that's direct performs a bit above a subject line that's cute. The biggest difference for open rate one word subject lines, not two, not three or more. One word subject lines make a tremendous difference for email open rates. And if you want to grow your newsletter and have it get opened more, send your newsletter out once a week. Consistency is the biggest driver.

If you have a newsletter, pay attention. The middle of the week is the best time to send, but only by a little bit...

If you have a newsletter, pay attention.  The middle of the week is the best time to send, but only by a little bit.  Surprisingly, not a huge difference in open rate between a clickbaity subject line, and a non-clickbaity subject line.  A subject line that's direct performs a bit above a subject line that's cute.  The biggest difference for open rate, one word subject lines. Not two. Not three or more. One word subject lines make a tremendous difference for email open rates. And if you want to grow your newsletter and have it get opened more, send your newsletter out once a week. Consistency is the biggest driver. #emailmarketing #newslettermarketing #digitalmarketing #growthhacking


You should absolutely have a second website. So you have your main website for your brand. This is where you sell your products or offer services. And then you have a second website that's not affiliated with your brand at all and just serves as a resource for your industry. We have four clients that are doing this right now and it's incredibly effective. We're about to start helping another client build their second website. And so I just want to talk about how we plan to do it. Despite what you might have heard recently, blog posts are the most effective form of digital marketing right now. I spoke about this in yesterday's video and explained how to pick the best topics. In short, blog posts are the easiest way to rank and the easiest way to affect the responses from large language models. Having a second website gives you one more place that you can post blog posts to. And because it's a third party resource without a direct affiliation with your brand, it carries a lot more weight when it ultimately recommends you as the solution, carries more weight with your human readers, but more importantly, it carries more weight with the AI. And as we move into a world where pretty much all recommendations come from AI, this is incredibly powerful. So how do you do it? Well, first of all, you should know this is going to take some time. This is a Long term play, don't expect any results in the first three months and depending on the industry, progress might be slow for the first year but for brands who can wait, this becomes a very valuable long term asset...

You should absolutely have a second website.

So you have your main website for your brand.

This is where you sell your products or offer services.

And then you have a second website that's not affiliated with your brand at all and just serves as a resource for your industry.

We have four clients that are doing this right now and it's incredibly effective.

We're about to start helping another client build their second website.

And so I just want to talk about how we plan to do it.

Despite what you might have heard recently, blog posts are the most effective form of digital marketing right now.

I spoke about this in yesterday's video and explained how to pick the best topics.

In short, blog posts are the easiest way to rank and the easiest way to affect the responses from large language models.

Having a second website gives you one more place that you can post blog posts to.

And because it's a third party resource without a direct affiliation with your brand, it carries a lot more weight when it ultimately recommends you as the solution, carries more weight with your human readers, but more importantly, it carries more weight with the AI.

And as we move into a world where pretty much all recommendations come from AI, this is incredibly powerful.

So how do you do it?

Well, first of all, you should know this is going to take some time.

This is a Long term play, don't expect any results in the first three months and depending on the industry, progress might be slow for the first year but for brands who can wait, this becomes a very valuable long term asset.

I recommend giving an exact match domain.

This is a domain where one of the main keywords you want to rank for is in the domain name.

You may have heard that exact match domains don't carry as much weight as they used to and this is true, but the name of the website is the same as the term you're trying to rank for.

Google can't tell if people are searching for your brand by name or for the search term, making it much easier for you to rank.

Now that being said, if you already have a domain with some pages ranking in Google, I wouldn't recommend starting over with a new domain.

It's gonna take some time to build up that authority.

So let's talk about how to do that.

You're gonna need two things.

You're gonna need content and links.

how many links you need depends on how competitive your industry is, but I don't recommend going out and buying a bunch of links in the first month.

Start by getting some natural organic foundational links.

Send a few links from your own website, set up some social media profiles, reach out to any friends or partners that might be willing to link to you and see if there's any directories you can submit yourself to.

And then you wanna start creating truly helpful content.

You really wanna make a useful resource in your industry.

And at this early stage, you shouldn't be recommending your brand much, if at all.

Just focus on providing good answers to common questions in your industry.

And then only once you've built some trust and start ranking in Google do you want to slowly start incorporating recommendations for your brand.

Should you have a second website for your brand in 2026? Yes. Here's why we're building them for clients right now 👀 #SEO #MarketingTips #ContentStrategy The creator recommends a second industry-resource website and says third-party recommendations can carry more weight with readers and AI. The creator says exact-match domains can still help, but an already-ranking domain should not be abandoned because authority takes time. Main topics: Exact-match domains / authority building, Risk/avoid / undisclosed affiliate resource, Risk/review / third-party resource site.


If you want to increase your productivity, I would ditch the keyboard and start using voice to typing. I use a great app and I've been using it for a while and it's probably doubled my productivity. It's called Whisper Flow. The way that it works is amazing. Once it's installed on your computer, all you have to do is press a button and talk into the microphone or talk to the computer and it types straight away whatever you are saying. Now there are a lot of systems out there like Dragon and all these other ones that are crazy expensive. Whisperflow is only like $10 a month and I don't know how it works but it's really just amazing. Really. You just have to go check it out for yourself. You press a button, you talk and it types with almost like a 99% accuracy. I'm not a good typer and it takes so much time for me to reply to an email. I can open up emails, bang, and just bang out replies straight away. I can write out documents. I can create prompts with OpenAI and ChatGPT and Gemini and all the others. Press a button and create a long message that does prompts for me straight away. The system is called whisperflow. You can go check it out. I have put my affiliate link over here that you can use it. I'm not being paid for this video but honestly This program is so amazing and it's increased my productivity so much. Go check it out yourself. I promise you, you'll love me for it.

Wispr Flow is the AI voice dictation tool that types for you on your ...


What we're talking about today is how to expand local service area pages and especially if you want to expand into a location that's really far away, let's say across the country. It's just like you currently are a plumber, you work in a suburb of Denver, so you work in Aurora, Colorado, you're like, I really want to rank in Denver, forget it, just give up. It's not possible, man. You must open a new location in Denver. A sidebar, how do you get a cheap office location? So the way you get a cheap office location is not a Po Box, that's against Google's guidelines, not a virtual office, again, problematic against Google's guidelines. Coworking space is this gray area. Your very best move is to get what I call a sublease. I guess what the world calls a sublease. It's not me, I didn't coin this. So a sublease is someone's already got office space, they have a very expensive rent and they are like, we want to offset some of these costs so we're going to rent you a room in our office that we are leasing. So rather than $5,000 a month, your office then now becomes $400 a month because you're getting a small little room in there. If you go on the internet and you look up office space, you're gonna get all these office websites and you will not find these there. You find them on Craigslist and Facebook Marketplace. That's what You would do, if you're going to open a location in Denver proper, you would get a sublease. You would get signage. So signage for a sublease is your name should be ideally on the outside of the building...

What we're talking about today is how to expand local service area pages and especially if you want to expand into a location that's really far away, let's say across the country. It's just like you currently are a plumber, you work in a suburb of Denver, so you work in Aurora, Colorado, you're like, I really want to rank in Denver, forget it, just give up. It's not possible, man. You must open a new location in Denver.

A sidebar, how do you get a cheap office location? So the way you get a cheap office location is not a Po Box, that's against Google's guidelines, not a virtual office, again, problematic against Google's guidelines. Coworking space is this gray area. Your very best move is to get what I call a sublease.

I guess what the world calls a sublease. It's not me, I didn't coin this. So a sublease is someone's already got office space, they have a very expensive rent and they are like, we want to offset some of these costs so we're going to rent you a room in our office that we are leasing. So rather than $5,000 a month, your office then now becomes $400 a month because you're getting a small little room in there.

If you go on the internet and you look up office space, you're gonna get all these office websites and you will not find these there. You find them on Craigslist and Facebook Marketplace. That's what You would do, if you're going to open a location in Denver proper, you would get a sublease. You would get signage.

So signage for a sublease is your name should be ideally on the outside of the building. So when, then when you go to the office, your name should be on a, slap up a piece of paper, just like Bob's Plumbing on the side of the main office door. And then when you go inside, you have your own door in the office. Again, Bob's Plumbing on the door.

So some kind of signage. And there you go. That will help you get an actual, real physical location.

If you want to rank in a new location, there’s only one way to do it:...


If you hire someone to do your SEO and they offer you a certain amount of backlinks a month, it's trash. All they are doing is taking your money, going to Fiverr, and buying someone else's cruddy links. Or making random Facebook profiles or spammy forum posts. High quality link building cannot guarantee a set amount of links per month. I'm just gonna be completely transparent here. At our agency, we focus primarily on digital PR for link building. As a result, we've had clients linked in publications like the Telegraph, The New York Times. None of this is guaranteed. The journalist might decide to include someone else, they might ditch this story, they might just not like the quote we've given. Yes, this is super time consuming. And obviously our clients do pay for this as part of their retainer. But the links. Five of these links are worth like 5,000 of these spammy, cruddy forum links. Do you wanna know how many links you're getting a month? Because if you do, I'm not your girl.

Link building SEO is like the Wild West atm. If your website’s backlink strategy involves guaranteed backlinks, you need to hear this... Fixed monthly backlink guarantees are presented as a warning sign because quality digital PR links cannot be guaranteed in set quantities. Main topics: Digital PR / link building, Link building / vendor risk.

Link building SEO is like the Wild West atm. If your website’s backlink strategy involves guaranteed backlinks, you need to hear this. #backlinking #backlinksforseo #linkbuildingpr #websiteseo

Digital PR / link building
Link building / vendor risk


This is a clever way to rank higher on Google for free. Start with a very broad search in your niche. For example fashion you would just do something tailored blazer. Scroll down to the people also ask. Click on each one of these in order to get more questions. The more you click on, the more people also ask questions you will get. Screenshot the questions, give it to the AI. Perplexity. Use the prompt. Write around 120 word plain text answers for each question returned inside a single code block with no citations. You will get something like this. Copy the output, paste it inside a Google DOC. Edit for accuracy your brand voice. Remove AI giveaways like em dashes. Give these questions a dedicated page placed in your footer. Something like this. The URLs will look like this again. Each question is its own page. Submit the high level page to Google Search Console so Google will know about all your new pages right away. This will build topical authority in your niche. Take the pages that rank, build them up. Add more sections, more graphics, call to actions to actually use your business now for very little work you've done SEO that's increased brand awareness, topical depth, and gotten you new leads. And get my full method of SEO that specifically targets paying customers users more warm leads at compact keywords com.

This is a clever way to rank higher on Google for free - and credit to the SEO legend, David Quaid, for this. Start with a very broad search in your niche... The creator suggests turning relevant People Also Ask questions into edited answer pages to build topical depth. Main topics: People Also Ask / topical authority, Risk/avoid / AI-generated PAA pages.

This is a clever way to rank higher on Google for free - and credit to the SEO legend, David Quaid, for this. Start with a very broad search in your niche. For example, fashion - you would just do something “tailored blazer.” Scroll down to the People Also Ask section in the SERP. Click on each one of these in order to get more questions. The more you click on, the more people also ask questions you will get. Screenshot the questions, give it to the AI, Perplexity. Use the prompt, “Write around 120 word plain text answers for each question, returned inside a single code block with no citations.” Copy the output. Paste it inside a Google Doc. Edit for accuracy, your brand voice, and remove AI giveaways like em dashes and buzzwords. Give these questions a dedicated page placed in your footer. Something like /blazer-fit-faqs/. Each question is its own page - so each question comes after /blazer-fit-faqs/. Submit the high level page to Google Search Console so Google will know about all your new pages. Right away this will build topical authority in your niche. Take the pages that rank, build them up. Add more sections, more graphics, call to actions to actually use your business. Now for very little work you've done SEO that's increased brand awareness, topical depth, and gotten you new leads. And get my full method of SEO that specifically targets paying customers, users, more warm leads at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #searchmarketing

People Also Ask / topical authority
Risk/avoid / AI-generated PAA pages


Blog posts are the most effective form of digital marketing right now, and if you disagree with that, I'm gonna argue that you just don't know how to pick the right topics. Don't worry, I'm gonna show you how. You might have heard that no one reads blogs anymore and that AI just summarizes the information so no one actually visits your website. And yeah, that's essentially true. But if you're an actual business that sells an actual product or service, you don't need website visits. You need customers. Unless you're a publisher, relying on ad revenue traffic was never the goal. The goal is conversions. Blog posts are the most effective way to improve your ranking, and what I think will be more important in the future, the most important way to influence the response from large language models. There are two common mistakes people make when picking blog topics. One is they don't consider what people are searching for at all. They just write about what they think it's important for their customer to understand. But of course, if no one is searching for this content, no one will find this content. And the second is to focus too much on search volume. You don't just need searches, you need the right searches. The kinds of searches people make right before they become a customer. Purchase intent searches, but also searches that you could realistically rank for if you have competitors that are ten times your size. You're likely not gonna be able to rank for the main search terms in your industry. Need to niche down and be more specific...

Blog posts are the most effective form of digital marketing right now, and if you disagree with that, I'm gonna argue that you just don't know how to pick the right topics.

Don't worry, I'm gonna show you how.

You might have heard that no one reads blogs anymore and that AI just summarizes the information so no one actually visits your website.

And yeah, that's essentially true.

But if you're an actual business that sells an actual product or service, you don't need website visits.

You need customers.

Unless you're a publisher, relying on ad revenue traffic was never the goal.

The goal is conversions.

Blog posts are the most effective way to improve your ranking, and what I think will be more important in the future, the most important way to influence the response from large language models.

There are two common mistakes people make when picking blog topics.

One is they don't consider what people are searching for at all.

They just write about what they think it's important for their customer to understand.

But of course, if no one is searching for this content, no one will find this content.

And the second is to focus too much on search volume.

You don't just need searches, you need the right searches.

The kinds of searches people make right before they become a customer.

Purchase intent searches, but also searches that you could realistically rank for if you have competitors that are ten times your size.

You're likely not gonna be able to rank for the main search terms in your industry.

Need to niche down and be more specific.

The good news is these niche specific keywords are exactly the kind of terms that large language models search for.

Now I have another video detailing my process for tracking the kinds of topics that large language models tend to site and then identifying similar topics that you can write on.

But I know most of you are too lazy to ever do that, so I'm just gonna give you the topics that tend to work best.

Each of these topics is really a template that you could make ten or a hundred topics with.

And you should.

My favourite topic is how to choose the best X for Y, where X is one of your products or services and Y is a use case, demographic or service area.

You can also drop how to choose and just do best X and Y.

This is the typical format of a listicle, which tend to be very effective in large language models, a lot of brands find it spamming to put a listicle on their website listing themselves.

Number one, how to choose the best X and Y gives you the same benefits without the spam factor.

The next is the cost of X or why.

And you might be thinking that you don't wanna share your pricing or you don't wanna compare your pricing to Others cause you're not the cheapest.

That's fine.

Just talk about typical pricing and explain why you don't want to go with the cheapest option.

The next is competitor alternatives.

Now, this is a listicle where you have to put yourself number one, and you might upset your competitor, but if you don't mind doing that, it can be very effective.

The next is how to solve a problem that one of your products or services solves.

Now, when drafting these articles, there's two things that's important to keep in mind.

One, the article actually has to be good.

It actually has to deliver on the title of the article.

How to do that will have to be a separate video.

But number two, it has to explicitly recommend your brand.

Simply ranking or showing up in large language models isn't gonna help you if it doesn't recommend your brand.

Now, some brands worry about having dozens of articles on their blog that start with how to choose the best, and you might wanna space them out a little bit.

But the truth is, it's very rare that a human will ever go to your blog.

Typically, when a human sees one of these blog posts, it's because they went to Google and searched for exactly what the blog post is about, and you're giving them exactly what they asked for.

It's very rare that a human goes to a website and then clicks on the blog page.

In truth, You're writing these blogs for machines

How to Write Effective Blog Posts in 2026: you're not writing for humans anymore. You're writing for machines... The source frames blog posts as valuable for businesses because they can influence rankings, LLM responses, and customers, not just visits. The source recommends AI-oriented blog topics such as best-X-for-Y, cost, competitor alternatives, and problem-solution articles. Main topics: AI recommendation / explicit brand mention, AI visibility / blog topic templates, Blog strategy / conversions over traffic, Content templates / recommendation pages, Topic selection / purchase intent.

How to Write Effective Blog Posts in 2026: you're not writing for humans anymore. You're writing for machines. Here's how to pick topics that actually convert 👇 #ContentMarketing #SEO #BlogTips #MarketingTips


In 2026, I can't believe that people are still only relying on Google Ads for their business. I spoke to potential client the other day and they were spending about $100,000 per month just on Google Ads. They haven't invested at all in search engine optimisation. The client told me, and I know this, that though some nights that he can't sleep, he gets so worried because if something had to happen to his Google Ads account and these things do happen, he would not have a business and it would take him a long time to recover. Now I've told this guy and I've told a lot of people that you should be diversifying from Google Ads at least into SEO and possibly social as well. You can't just put all your eggs in one basket. If something happens to this guy's Google Ads account, and it can happen for so many different reasons, he's really going to be in trouble. So please diversify from Google Ads, start looking at SEO, possibly start looking at social as well. You can't just rely on one channel.

You can’t only rely on Google Ads as your entire marketing strategy. ...


Did you know that your rankings change drastically depending on whether or not your business is open or closed at the time of search? This business, this is what their rankings look like when the crawl is run at 5:15. This is when the business is open. But on the same day, I ran another crawl at 7:54. And you can see a massive drop in their visibility. You see a lot of those greens turn to red. That's a huge difference. And you can drill down even further in the white spark local ranking grids. If I click this button, I can go to the compare section. This is great for doing a competitor comparison. I compare my business with competitors, but you can also compare with your past scans. So this is super valuable. So I can look at, this is what it looked like when my business was open and this is what it looks like when my business was closed. And the Wisconsin local ranking groups is this great thing where it shows you this little detail here that at 5:15, the business was open during scan and you had 15% visibility across the grid. But when the business was closed, that dropped to 7%. And you can see it visually in the grid here. You can see it like a lot of these greens turn to yellow, a lot of the yellows turn to red. Massive drop in visibility. And this is why it's super Important to use a rank tracker that lets you set the time of your crawl. So many tools out there, they'll just crawl at midnight...

Did you know that your rankings change drastically depending on whether or not your business is open or closed at the time of search? This business, this is what their rankings look like when the crawl is run at 5:15. This is when the business is open. But on the same day, I ran another crawl at 7:54.

And you can see a massive drop in their visibility. You see a lot of those greens turn to red. That's a huge difference. And you can drill down even further in the white spark local ranking grids.

If I click this button, I can go to the compare section. This is great for doing a competitor comparison. I compare my business with competitors, but you can also compare with your past scans. So this is super valuable.

So I can look at, this is what it looked like when my business was open and this is what it looks like when my business was closed. And the Wisconsin local ranking groups is this great thing where it shows you this little detail here that at 5:15, the business was open during scan and you had 15% visibility across the grid. But when the business was closed, that dropped to 7%. And you can see it visually in the grid here.

You can see it like a lot of these greens turn to yellow, a lot of the yellows turn to red. Massive drop in visibility. And this is why it's super Important to use a rank tracker that lets you set the time of your crawl. So many tools out there, they'll just crawl at midnight.

But with the Whitespark local ranking grid, you can specify that you want the crawl to run during the day when the business is open so you can make it two PM it's really critical to be able to do this. So if you haven't tried the tool, you can run 8 free scans with the tool with 5 by 5 grids, totally free, no credit card required. It's seriously the best local ranking grid tool on the market.

Did you know that your local rankings can change dramatically dependi...


There is no point bothering with SEO if your page is missing even 1 of these things. There are 3 things that your pages need if your site is gonna have any chance of ranking on Google, ChatGPT, or any other search engine. The first one is an optimised meta title. This is the most important element on your page that search engines use to figure out what your page is about and what they should rank it for. It's also the first thing that users see about your page in search results. It's gonna make them decide whether or not they're gonna click. If you go into your page's Rank Math settings, they'll tell you what more you can do to further optimise it. If your site has already got optimised page names, there is another option that lets you automate it in Rank Math SEO. Drop that page name into the template and then add some other things to improve the click through rate. If you've used AI to write your content, you need to make sure that you're not just lifting quotes out of AI that have actually come from another website. Why would AI or Google rank your page when they're already ranking a page that says the same thing? The last thing that you need to do is make sure that your content is engaging, because search engines take your engagement rate into account where they're deciding where to rank your page. If it's got a low engagement rate, why would they send people there? Go to your page's Rank Math SEO settings, scroll down and open Content Readability...

There is no point bothering with SEO if your page is missing even 1 of these things.

There are 3 things that your pages need if your site is gonna have any chance of ranking on Google, ChatGPT, or any other search engine.

The first one is an optimised meta title.

This is the most important element on your page that search engines use to figure out what your page is about and what they should rank it for.

It's also the first thing that users see about your page in search results.

It's gonna make them decide whether or not they're gonna click.

If you go into your page's Rank Math settings, they'll tell you what more you can do to further optimise it.

If your site has already got optimised page names, there is another option that lets you automate it in Rank Math SEO.

Drop that page name into the template and then add some other things to improve the click through rate.

If you've used AI to write your content, you need to make sure that you're not just lifting quotes out of AI that have actually come from another website.

Why would AI or Google rank your page when they're already ranking a page that says the same thing?

The last thing that you need to do is make sure that your content is engaging, because search engines take your engagement rate into account where they're deciding where to rank your page.

If it's got a low engagement rate, why would they send people there?

Go to your page's Rank Math SEO settings, scroll down and open Content Readability.

This will give you a good idea of whether your paragraphs are too long and whether you need to include any more images, videos, that kind of thing.

Without these 3 things, there's no point bothering with the other stuff.

If you're trying to rank higher on Google, or get ChatGPT mentions, these are the on-page SEO basics you need before you worry about any other website SEO tasks... This source is indexed under Engagement / content readability, On-page SEO / meta titles, Risk/avoid / copied AI quotes. Main topics: Engagement / content readability, On-page SEO / meta titles, Risk/avoid / copied AI quotes.

If you're trying to rank higher on Google, or get ChatGPT mentions, these are the on-page SEO basics you need before you worry about any other website SEO tasks. This is like SEO for beginners 101 - don't skip it - especially if you’re using AI for SEO 👀 #websiteseo #googleseo #chatgptseo #onpageseo

Engagement / content readability
On-page SEO / meta titles
Risk/avoid / copied AI quotes


This is something about Google nobody knows. Google literally tells you its rules for making sure your website doesn't spam. I got these comments showing people don't know this exists. It's called Google Search Essentials. There's an entire page on Google spam policies. If you're worried your site is doing something spammy, look for it in here. Google penalties are now becoming permanent. The consequences of being hit by a spam penalty are much higher than they were before. Spam guidelines aren't even that long. They cover the most common spam tactics you see in Google search. Maybe you're worried you're using AI content wrong? This will tell you. Maybe you're worried you're using keywords in a spammy way? This will tell you too. Again, Google penalties are now becoming permanent. So if you want to make sure you avoid them, Google spam guidelines are a good place to start.

This is something about Google nobody knows. Google literally tells you its rules for making sure your website isn't spam... Google Search Essentials and spam policies are presented as a practical checklist for evaluating whether tactics are risky or spammy. The creator claims Google spam penalties are becoming more permanent, increasing downside risk for spam tactics. Main topics: Risk/avoid / spam penalties, Spam policies / compliance.

This is something about Google nobody knows. Google literally tells you its rules for making sure your website isn't spam. I got these comments showing people don't know this exists. It's called Google Search Essentials. There's an entire page on Google spam policies. If you're worried your site is doing something spammy, look for it in here. Google penalties are now becoming permanent. The consequences of being hit by a spam penalty are much higher than they were before. The spam guidelines aren't even that long. They cover the most common spam tactics you see in Google Search. Maybe you're worried you're using AI content wrong, this will tell you Maybe you're worried you're using keywords in a spammy way, this will tell you too. Again, Google penalties are now becoming permanent, so if you want to make sure you avoid them, Google spam guidelines are a good place to start. #searchengineoptimization #digitalmarketing #searchmarketing #seotips

Risk/avoid / spam penalties
Spam policies / compliance


YouTube is cited 16% of the time in large language models. Go to ChatGPT, put in a prompt in your niche. Copy the part of the URL that comes after forward, slash C, right click inspect. Go to network, paste in the part of the URL you just copied. Click refresh. Click on the orange brackets with the part of the URL you copied. Go to response. Search this for queries. Now you can see the exact searches ChatGPT made in order to get your answer. This gives you infinite YouTube content ideas. See what ChatGPT is. Searching for valuable prompts in your niche, make YouTube videos about that. Put your ChatGPT search term here in the title and at the beginning of the description. Also use it for the file name of your upload. YouTube is cited 16% of the time in large language models. Do these things so you show up more. And for my full method of SEO that gets paying customers users and warm leads that gets surfaced in AI, go to compactkeywords com.

YouTube is cited 16% of the time in large language models. Go to ChatGPT, put in a prompt in your niche. Copy the part of the URL that comes after /c/. Right click, Inspect... The source claims YouTube is cited 16% of the time in large language models. Main topics: YouTube / LLM citations, YouTube SEO / AI retrieval terms.

YouTube is cited 16% of the time in large language models. Go to ChatGPT, put in a prompt in your niche. Copy the part of the URL that comes after /c/. Right click, Inspect. Go to Network. Paste in the part of the URL you just copied. Click Refresh. Click on the orange brackets with the part of the URL you copied. Go to Response. Search this for Queries. Now you can see the exact searches ChatGPT made in order to get your answer. This gives you infinite YouTube content ideas. See what ChatGPT is searching for with valuable prompts in your niche, make YouTube videos about that. Put your ChatGPT search term in the Title and at the beginning of the Description. Also use it for the File Name of your upload. YouTube is cited 16% of the time in large language models. Do these things so you show up more. And for my full method of SEO that gets paying customers, users, and warm leads, that gets surfaced in AI,  go to compactkeywords.com #searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing

YouTube / LLM citations
YouTube SEO / AI retrieval terms


Website developers and website designers 99% of the time don't know SEO. Now I've mentioned it so many times but I just have to repeat myself because I see it every single day. People think that if a person has done a website for them automatically they know SEO. Now logically I suppose it does make sense you know, websites are related to SEO so the two go hand in hand together but unfortunately it's not the case. Now you have to know that the world of websites is really technical and it's a world to itself. People that do websites, I love them and they're great at websites and coding and design but when it comes to SEO it's a whole different world and it's a whole different skill set. Don't get the two mixed up. Now unfortunately what's happening is one of the reasons why I'm making this video is that a lot of these website developers are starting to clients saying guys, we have to get your website AEO ready basically that the AI models can read your website to get your website AEO ready is SEO and if these guys don't know SEO they really can't do anything to make your website appear more on the AI models. So like I've said people that know websites know websites but don't expect them and don't believe them that they're SEO experts unless they've Proven themselves. Please just be careful out there.

Website developers and designers don’t know SEO. They build and desig...


I'm gonna go on record saying that this might be one of the most important articles of 2026 Claudia Tomina uh wrote an article on search engine Claudia again Yana good job Claudia she wrote an article on Search Engine Land called The Local SEO Gatekeeper how Google def finds your entity so the idea here is that before any rankings happen Google determines eligibility and and we kind of mostly thought about eligibility from your primary category right so if someone searches for towing company Denver Google's not gonna throw people that have a primary category of dentist into those search results right so you are you eligible to rank for towing company if you were both a combination towing company and dentist then maybe but I don't think that exists the uh the idea that she proposes here is that it's a combination of your primary category plus your business name we know that business name has a big impact on rankings and this is a great example of how the combination of the two really determines your eligibility and she presents a great example so if you search for kids dance lessons then you are going to see a number of businesses in the results that have primary categories like dance company but then if you just search dance lessons those businesses do not come up they are stricken from eligibility because they have tiny tots is one of them I think or tippy toes tippy toes Which Google is pulling as sort of like, that's a kidsy thing. And then the other one actually has kids in the name...

I'm gonna go on record saying that this might be one of the most important articles of 2026 Claudia Tomina uh wrote an article on search engine Claudia again Yana good job Claudia she wrote an article on Search Engine Land called The Local SEO Gatekeeper how Google def finds your entity so the idea here is that before any rankings happen Google determines eligibility and and we kind of mostly thought about eligibility from your primary category right so if someone searches for towing company Denver Google's not gonna throw people that have a primary category of dentist into those search results right so you are you eligible to rank for towing company if you were both a combination towing company and dentist then maybe but I don't think that exists the uh the idea that she proposes here is that it's a combination of your primary category plus your business name we know that business name has a big impact on rankings and this is a great example of how the combination of the two really determines your eligibility and she presents a great example so if you search for kids dance lessons then you are going to see a number of businesses in the results that have primary categories like dance company but then if you just search dance lessons those businesses do not come up they are stricken from eligibility because they have tiny tots is one of them I think or tippy toes tippy toes Which Google is pulling as sort of like, that's a kidsy thing.

And then the other one actually has kids in the name. And so it's, it's, this is a great example to demonstrate that what you put in your name combines with your primary category to determine your eligibility to even rank.

I'm gonna go on record saying that this might be one of the most important articles of 2026 Claudia Tomina uh wrote an article on search engine Claudia again Yana good job...

This might be one of the most important local SEO articles of 2026. D...


I wanna show you why I'm loving Claude so much and why I'm using it so much more compared to ChatGPT and Gemini what I've done is I've created a very simple prompt I met a friend of mine and I wanna explain to him in simple terms what a fractional C m o is I haven't given it too much skills I haven't given it too many prompts because that is the point of this video I've got the latest chat G G t opened I've got the latest Gemini and I've got the latest Claude the first thing I'm gonna do is I'm gonna paste it into all the different models and press enter you can see them all work in there the first one to give me a response and just give me the work straight away is Gemini I'm quite disappointed with it cause as you can see it really hasn't put much thinking into it and it's just spit out something generic the next one is ChatGPT it does think a bit longer but again the stuff that it gives me is really just quite generic and it's not really that exciting next is Claude you can see that I thought for quite a while but the output is really just amazing you can see that it put thought into it it knew what I was trying to put across and the output just really is great the next thing by the way what I've told claw to do is that I asked her just to make it as a presentation and look at this this is really just great now I know a lot of people are going to say to me yes but I didn't prompt ChatGPT and Gemini properly that is true that was the point of the example yes I'd skilled Claude before in the past but just works on memory now the way that ChatGPT and Gemini would have...

I wanna show you why I'm loving Claude so much and why I'm using it so much more compared to ChatGPT and Gemini what I've done is I've created a very simple prompt I met a friend of mine and I wanna explain to him in simple terms what a fractional C m o is I haven't given it too much skills I haven't given it too many prompts because that is the point of this video I've got the latest chat G G t opened I've got the latest Gemini and I've got the latest Claude the first thing I'm gonna do is I'm gonna paste it into all the different models and press enter you can see them all work in there the first one to give me a response and just give me the work straight away is Gemini I'm quite disappointed with it cause as you can see it really hasn't put much thinking into it and it's just spit out something generic the next one is ChatGPT it does think a bit longer but again the stuff that it gives me is really just quite generic and it's not really that exciting next is Claude you can see that I thought for quite a while but the output is really just amazing you can see that it put thought into it it knew what I was trying to put across and the output just really is great the next thing by the way what I've told claw to do is that I asked her just to make it as a presentation and look at this this is really just great now I know a lot of people are going to say to me yes but I didn't prompt ChatGPT and Gemini properly that is true that was the point of the example yes I'd skilled Claude before in the past but just works on memory now the way that ChatGPT and Gemini would have to do is I'll have to give it a long prompt act as this do this etcetera I don't want to do this I just want it to work quickly again for me Claude is so much better because it just remembers everything that I've told it and it can go straight to work and like I said the output is so much better let me know if you've started using Claude and tell me what you think

I wanna show you why I'm loving Claude so much and why I'm using it so much more compared to ChatGPT and Gemini what I've done is I've created a very simple prompt I met a...

ChatGPT vs. Gemini vs. Claude: which is the best model AI for writing...


Everybody knows how backlinks increase SEO authority. Nobody knows that the positive effects from backlinks remain even if the backlinks are removed. This was a test done. There were two websites. Both received 22 backlinks of equal quality. They both shot up in positions. Website A moved from position 31 to position No. 1. Website B moved from position 11 to position No. 5. This is the part nobody expected. Months after the links had been removed, every page that was linked to continue to rank considerably higher than its initial position. The pages kept their rankings even when the links were removed. This has two major implications. Backlinks really are worth their weight in gold. They're so much more valuable than people initially thought. The negative value of illegitimate links sticks around. If you get the wrong links, they might hurt you. 3 ways to get backlinks podcast with AIPodcastMatcher.com niche directories go to ChatGPT agent mode tell agent mode about your business. Tell it to find you directories in your niche. Submit your business to those directories. Feature.com which allows you to respond to journalists looking for expert quotes. You're the expert. You respond to a journalist, you get a backlink. Again, backlinks are so much more powerful than everybody thought.

Everybody knows how backlinks increase SEO authority. Nobody knows that the positive effects from backlinks remain even if the backlinks are removed... The source cites a test where ranking gains from backlinks persisted months after the links were removed. The creator warns that if link effects persist after removal, harm from illegitimate links may persist too. Main topics: Backlink tactics / safe opportunities, Backlinks / link ghost hypothesis, Risk/avoid / bad link persistence.

Everybody knows how backlinks increase SEO authority. Nobody knows that the positive effects from backlinks remain even if the backlinks are removed. This was a test done, there were two websites.  Both received 22 backlinks of equal quality. They both shot up in positions. Website A moved from position 31 to position number 1. Website B moved from position 11 to position number 5. This is the part nobody expected. “Months after the links had been removed, every page that was linked to continued to rank considerably higher than its initial position.” The pages kept their rankings even when the links were removed. This has two major implications. 1. Backlinks really are worth their weight in gold. They're so much more valuable than people initially thought. 2. The negative value of illegitimate links sticks around. If you get the wrong links, they might hurt you. Three ways to get backlinks: 1. Podcasts with aipodcastmatcher.com. 2. Niche directories. Go to ChatGPT Agent Mode. Tell Agent Mode about your business, tell it to find you directories in your niche. Submit your business to those directories. 3. Featured.com, which allows you to respond to journalists looking for expert quotes. You're the expert, you respond to a journalist, you get a backlink. Backlinks are so much more powerful than everybody thought. #searchengineoptimization #linkbuilding #backlinks

Backlink tactics / safe opportunities
Backlinks / link ghost hypothesis
Risk/avoid / bad link persistence