Look how I managed to combine Screaming Frog and Claude code to help me do technical SEO orders for my clients at a fraction of the time that it used to take. As we know, if you're doing technical SEO. There are a few better tools and softwares out there than Screaming Frog. The problem though that with traditional Screaming Frog audits, it takes a bit of time. You have to analyse it, you have to download it and most importantly you have to know where to go in the Screaming Frog software. But now with Claude code, you can do it so much quicker. I managed to find an m C P link through Gethub. I've put the link below and with the help of Claude Code, I managed to connect Screaming Frog with Claude Code and it does the work for me. So take a look what I did over here. Once I connected it with Claude Code, I simply say to Claude, Claude, here's a client's website. I want you to use Screaming Frog and Screaming Frog only and use it to all its capabilities. Then find me all the technical SEO issues with it and show me how to fix it. Takes quite a bit of time because it's quite a detailed SEO audit but Claude with the help of Screaming Frog has now shown me all the different issues that I have to fix and where the Issues are now just an important thing. You still have to have a paid for version of Screaming Frog. And I think importantly as well, you still have to understand s. C. O quite a bit to know what these issues are and what they mean. With things like this, it's really helping my agency scale so much quicker and do such better work for our clients.

How to Run a Full Technical SEO Audit Using Claude and Screaming Frog...


It doesn't matter if AI writes your content. This is a question I get asked all the time. People wanna know if Google's gonna penalize them for using AI to write content, and when I explain no, Google doesn't care if you use AI, they often will say great, I'll just use ChatGPT to create a bunch of blog posts then. And so I just like to explain why that's a terrible idea. So Google really doesn't care if your content was written AI? They also don't know if your content was written by AI, but even if they did, they wouldn't care. Google just cares about whether your content is relevant to what people are searching for, and if it satisfies that search intent. What's the problem with going to ChatGPT and just asking it to write a bunch of SEO optimized blogs for you? Well, the first is, unless you have a very strong understanding of SEO, you're probably targeting the wrong search terms, and that case it doesn't matter how good the copy is, you're wasting your time. The second is ChatGPT really doesn't understand SEO best practices. ChatGPT just understands the most common SEO advice online, most of which is outdated or was never right to begin with. I'm not saying you shouldn't be using AI to write your content. You absolutely should. Unless you're some kind of masochist that enjoys writing, this is the best use of AI. But to do this well, you're gonna have to provide a lot of guidance. I've put thousands of hours into the system that we use, and we're still iterating on it every week...

It doesn't matter if AI writes your content. This is a question I get asked all the time. People wanna know if Google's gonna penalize them for using AI to write content, and when I explain no, Google doesn't care if you use AI, they often will say great, I'll just use ChatGPT to create a bunch of blog posts then. And so I just like to explain why that's a terrible idea.

So Google really doesn't care if your content was written AI? They also don't know if your content was written by AI, but even if they did, they wouldn't care. Google just cares about whether your content is relevant to what people are searching for, and if it satisfies that search intent.

What's the problem with going to ChatGPT and just asking it to write a bunch of SEO optimized blogs for you? Well, the first is, unless you have a very strong understanding of SEO, you're probably targeting the wrong search terms, and that case it doesn't matter how good the copy is, you're wasting your time. The second is ChatGPT really doesn't understand SEO best practices. ChatGPT just understands the most common SEO advice online, most of which is outdated or was never right to begin with.

I'm not saying you shouldn't be using AI to write your content. You absolutely should. Unless you're some kind of masochist that enjoys writing, this is the best use of AI. But to do this well, you're gonna have to provide a lot of guidance. I've put thousands of hours into the system that we use, and we're still iterating on it every week. Every piece of content we create has about twelve steps, and there's a human involved in every one of those steps.

Now, with tools like cloud co work, the humans are becoming less involved, but it's still a very involved process. The AI needs to have a complete understanding of your brand, company and your website structure. You need to collect a lot of data, facts and quotes around the topic so that the article has enough facts density to be cited by AI search. You probably want to develop a brand voice so it sounds like it's coming from a member of your company. Or at the very least, you want to provide some guidelines to prevent it from sounding like generic AI slap.

You just provided actual SEO guidelines that have been curated and kept up to date. If possible, you want an expert from your company to provide some insights and opinions that can be used in the article. At the very least, you need someone to check the article for accuracy. That part's not so important for Google or AI. They can't tell if something's true or not. But most brands don't want to be posting inaccurate information on their websites.

In the end, AI is not actually helping us create articles much faster. It's helping us create articles that are much higher quality than the human slop we were posting before ChatGPT. On the flip side, if you skip all these steps and just have ChatGPT write articles for your blog, in most cases they aren't gonna rank at all. You're just filling your website with AI slop for no reason.

That might be the best case scenario. The other possibility is that that you do rank and you start getting traffic. But then Google realizes people are bouncing right off your website and going to your competitors website for higher quality articles. And then Google devalue your entire website.

Should you write blog posts with ChatGPT? Google doesn't care if AI wrote your blog posts. But ChatGPT still can't write them for you... High-quality AI-assisted content needs brand context, site structure, facts, quotes, voice guidance, current SEO rules, expert input, and accuracy review. Main topics: AI content / Google policy, AI content workflow / quality controls, Risk/avoid / AI slop.

Should you write blog posts with ChatGPT? Google doesn't care if AI wrote your blog posts. But ChatGPT still can't write them for you. Here's why that shortcut usually backfires 👇 #SEO #ChatGPT #ContentMarketing #AIContent

AI content / Google policy
AI content workflow / quality controls
Risk/avoid / AI slop


Here's an example of an audit we did on someone's Google Merchant Centre account. As you know if you have an e commerce store it has to run through your Merchant Centre account and in order to do a Google Ads audit we start off with the Merchant Centre account very briefly. This guy's got a very big website and a lot of very good products. Unfortunately he chose the wrong agency to set up this Merchant Centre account for him and he's not getting any sales at all. If we take a look at that audit we can see very quickly what the problem is. The first problem is that with regards to the tracking and the tag manager it's totally not set up at all. You can see over here that some of the transaction values and some of the air to cart values are totally way off and this is just not working at all. The second thing is is the s. K. U's with regards to the products are non existent. He hasn't set up these products at all which means Google can't read it. With regards to the page titles most of them are just very generic and with regards to the descriptions of these products well you can see straight away that these are wrong as well. With regards to the different settings with the different ads that he can run you can see that there's been a lot of stuff UPS as well. And basically this account is really just not doing well. Luckily, he's come across an agency that knows what they're doing in Google Shopping and we are easily going to fix this for him. And I'm almost sure he's going to start getting a huge increase in his online sales...

Here's an example of an audit we did on someone's Google Merchant Centre account. As you know if you have an e commerce store it has to run through your Merchant Centre account and in order to do a Google Ads audit we start off with the Merchant Centre account very briefly. This guy's got a very big website and a lot of very good products. Unfortunately he chose the wrong agency to set up this Merchant Centre account for him and he's not getting any sales at all.

If we take a look at that audit we can see very quickly what the problem is. The first problem is that with regards to the tracking and the tag manager it's totally not set up at all. You can see over here that some of the transaction values and some of the air to cart values are totally way off and this is just not working at all. The second thing is is the s.

K. U's with regards to the products are non existent. He hasn't set up these products at all which means Google can't read it. With regards to the page titles most of them are just very generic and with regards to the descriptions of these products well you can see straight away that these are wrong as well.

With regards to the different settings with the different ads that he can run you can see that there's been a lot of stuff UPS as well. And basically this account is really just not doing well. Luckily, he's come across an agency that knows what they're doing in Google Shopping and we are easily going to fix this for him. And I'm almost sure he's going to start getting a huge increase in his online sales.

If you're running an e commerce store and you're running Google Ads and you want an audit on your Google Ads account, drop me a DM or email me info at top click dot c o dot z a and let's set you up an audit.

Merchant Center Audits Are Essential for Google Shopping and Performa...


Here's how to see if Google thinks your site is about the same thing you think it's about. Go to Google Search Console, click full report. This blue button is brand new. Click it. Write in how has the CTR and average position changed for queries related to insert your topic for the last 3 months compared to the previous period. We'll do web development as a topic. Google Search Console will auto configure a filter the last 3 months compared to the previous period with tons of queries having to do with web development. All of this was automatically made because of this prompt. Click apply. We can see that average position increased as did average click through rate. This means the website is becoming more of an authority in web development. If you're decreasing in your topic, start targeting less competitive keywords in this topic and building relevant backlinks in this topic. This will strengthen your authority so you get more clicks from Google and LLMs for the searches and prompts that you care about. Save years learning how to get paying customers with SEO at compactkeywords.com.

Here's how to see if Google thinks your site is about the same thing you think it's about. Go to Google Search Console. Click Full report. The AI blue button is brand new... GSC AI prompts can reportedly compare CTR and average position for queries related to a target topic across time periods. If a site is declining for a target topic, the creator suggests less competitive topic keywords and relevant backlinks in that same topic. Main topics: Search Console / topical authority, Topical authority / backlinks.

Here's how to see if Google thinks your site is about the same thing you think it's about. Go to Google Search Console. Click Full report. The AI blue button is brand new. Click it. Write in, “How has the CTR and average position changed for queries related to [topic] for the last three months compared to the previous period.” We'll do web development as a topic. Google Search Console will auto configure a filter: - The last three months compared to the previous period.  - With tons of queries having to do with web development.  - All of this was automatically made because of the prompt. Click apply. We can see that average position increased as did average click through rate. This means the website is becoming more of an authority in web development. If you're decreasing in your topic, start targeting less competitive keywords in this topic and building relevant backlinks in this topic. This will strengthen your authority so you get more clicks from Google and LLMs for the searches and prompts that you care about. Save years learning how to get paying customers with SEO at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #contentmarketing

Search Console / topical authority
Topical authority / backlinks


We are quickly moving away from a world of humans using software and towards a world of AI agents using software on behalf of humans. This newest release from Google just paved the path towards this new world. It's a CLI for Google Workspace. I'm gonna explain exactly what this is and then how it sets a precedent for how software will be built in the future. Google Workspace is essentially Google's entire software suite. It includes Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar. And each of these platforms already had an API that let developers hook up deterministic software meant for humans. What's new is this CLI, or command line interface, that streamlines that communication across all the platforms. But what's really interesting is this CLI wasn't made for humans. The engineer at Google that built it said he specifically made it for AI agents. And when you look at how it's set up, it's very clear it's meant for AI agents. Now, up until recently, the standard protocol for AI agents to speak with software is something called MCP, or model context protocol. MCP servers receive natural language and then turn that into information that can be passed directly into deterministic software. This allows AI agents to use software more reliably, but it also adds more context, meaning it uses more tokens and it takes longer. And recently, some developers have realised that the latest models are smart enough to just use the CLI directly...

We are quickly moving away from a world of humans using software and towards a world of AI agents using software on behalf of humans. This newest release from Google just paved the path towards this new world. It's a CLI for Google Workspace. I'm gonna explain exactly what this is and then how it sets a precedent for how software will be built in the future.

Google Workspace is essentially Google's entire software suite. It includes Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar. And each of these platforms already had an API that let developers hook up deterministic software meant for humans. What's new is this CLI, or command line interface, that streamlines that communication across all the platforms. But what's really interesting is this CLI wasn't made for humans. The engineer at Google that built it said he specifically made it for AI agents. And when you look at how it's set up, it's very clear it's meant for AI agents.

Now, up until recently, the standard protocol for AI agents to speak with software is something called MCP, or model context protocol. MCP servers receive natural language and then turn that into information that can be passed directly into deterministic software. This allows AI agents to use software more reliably, but it also adds more context, meaning it uses more tokens and it takes longer. And recently, some developers have realised that the latest models are smart enough to just use the CLI directly. This is what peter steinberger, the creator of opencl, realised, and it's a big part of why opencl is so fast and efficient now.

The Google Workspace CLI does also have an MCP option, and at least for now, this will make it easier to seamlessly connect it with things like cloud co work. It does seem like Google is confirming that we're moving towards CLIs built for AI agents.

The other interesting thing about the release of the Google Workspace CLI is that with it, they released about a hundred skill dot MD files. The idea behind the skill MD file was originally put forth by anthropic. It's now become the standard method for teaching a model a specific skill. It's essentially just a prompt template. These files are stored internally so that when you ask a model to perform a specific task, it can find the requisite skill and automatically pull in the instructions necessary.

For example, you might give claude access to your Google Workspace through the CLI. And then you might task claude with looking through your emails. For anyone who's trying to schedule a meeting with you. To coordinate with each party to find a time that would work for everyone. And then to schedule each of those meetings in your calendar so there's no conflicts. But it's first gonna put a plan together identifying each step required. And as part of that process, it's gonna identify all these skill dot MV files that would help it perform each of these actions.

So it might find a skill on how to search for specific information in your inbox, might find a skill on how to draft professional email. You might find a skill on how to schedule events in a calendar or reschedule conflicting events. Having all these skills pre built and accessible to the model prevents you from having to write the perfect prompt. You simply ask for what you want, and everything happens automatically. And because skills are essentially just prompts, anyone can easily create these for their own company or use cases.

It'll be really interesting to see what this Google Workspace CLI enables. But I think the important thing you take away from this is if you have any kind of app or even just a website. We are very quickly getting to a point where you're gonna care more about AI agents than you do about humans.

Google just built a CLI for Workspace — but it wasn't made for humans. It was made for AI agents. Here's why that matters 👇 #AIAgents #GoogleWorkspace #CLI #TechNews #AI... This source is indexed under Agent-readable websites / CLI, Skills / AI agent operations. Main topics: Agent-readable websites / CLI, Skills / AI agent operations.

Google just built a CLI for Workspace — but it wasn't made for humans. It was made for AI agents. Here's why that matters 👇 #AIAgents #GoogleWorkspace #CLI #TechNews #AI #googleaigemini #DigitalMarketing

Agent-readable websites / CLI
Skills / AI agent operations


If you're a local business, please, for the love of God, do not sleep on this. Go to Google Search Console, click full report, click customize your performance report using AI. Say, show me queries with local intent. So crazy. I'm ranking for so many local keywords I didn't even know about. Try this one. Show me comparison and evaluation queries. Tons of searches where people are comparing or evaluating my products or services. One more good for the local businesses out there. Show me service based searches. Tons of Google searches you are ranking for that contain words like services, but lots more. Take the searches you're not ranking well for. Use them high up on your pages. Add new sections for them in your pages. Create individual pages for them. Make sure you're interlinking to your pages strongly. You are getting the exact language Google knows your business is for. You just have to use that language more thoroughly and save years learning how to do SEO that gets paying customers, users warm, leads calling you up at compactkeywords.com.

If you're a local business, please, for the love of God, do not sleep on this. Go to Google Search Console. Click Full report... GSC AI prompts can reportedly surface local-intent, comparison/evaluation, and service-based queries a local business already ranks for. The creator recommends using surfaced local or service queries high on pages, creating individual pages where needed, and interlinking strongly. Main topics: Internal linking / local pages, Local SEO / GSC AI prompts.

If you're a local business, please, for the love of God, do not sleep on this. Go to Google Search Console. Click Full report. Click Customize Your Performance report using AI. Say, “Show me queries with local intent.” So crazy, I'm ranking for so many local keywords I didn't even know about. Try this one: “Show me comparison and evaluation queries.” Tons of searches where people are comparing or evaluating my products or services. One more, good for the local businesses out there. “Show me service-based searches.” Tons of Google searches you are ranking for that contain words like services, but lots more. Take the searches you're not ranking well for, use them high up on your pages. Add new sections for them in your pages. Create individual pages for them. Make sure you're interlinking to your pages strongly. You are getting the exact language Google knows your business is for, you just have to use that language more thoroughly. And save years learning how to do SEO that gets paying customers, users, and warm leads calling you up at compactkeywords.com #localseo #searchengineoptimization #seotips #digitalmarketing

Internal linking / local pages
Local SEO / GSC AI prompts


Creating video content for your brand is starting to get really easy. Google just released a new AI video creation tool that shows how quickly this technology is moving. I wanna talk about it and the opportunity it presents in twenty twenty six. Video has always been the most effective form of content, but also the one that's hardest for most brands to create. I have about forty SEO clients right now. I encourage all of them to make videos. Essentially, all of them are convinced that they should be making videos, but almost none of them are able to do it. About six months ago, Google came out with this video overview feature inside of NotebookLM. It allows you to provide any context you want and it'll create a nice looking video overview. It's essentially an AI voice going through an AI created PowerPoint presentation. And for where we were at six months ago, it was pretty impressive. For some smaller brands, it was good enough we could post it to their blog or their youtube channel. And because there's just way less competition in video than there are in blog posts, if you optimize these videos for common search terms, it's pretty easy to rank inside youtube search and even on Google's search results. Well, the new feature that Google just added to NotebookLM is called cinematic video. Instead of getting a standard PowerPoint presentation, you actually get animated video clips. And they aren't perfect. Most videos contain a few mistakes, but it's a huge step up in quality from where we were six months ago...

Creating video content for your brand is starting to get really easy. Google just released a new AI video creation tool that shows how quickly this technology is moving. I wanna talk about it and the opportunity it presents in twenty twenty six.

Video has always been the most effective form of content, but also the one that's hardest for most brands to create. I have about forty SEO clients right now. I encourage all of them to make videos. Essentially, all of them are convinced that they should be making videos, but almost none of them are able to do it.

About six months ago, Google came out with this video overview feature inside of NotebookLM. It allows you to provide any context you want and it'll create a nice looking video overview. It's essentially an AI voice going through an AI created PowerPoint presentation. And for where we were at six months ago, it was pretty impressive. For some smaller brands, it was good enough we could post it to their blog or their youtube channel. And because there's just way less competition in video than there are in blog posts, if you optimize these videos for common search terms, it's pretty easy to rank inside youtube search and even on Google's search results.

Well, the new feature that Google just added to NotebookLM is called cinematic video. Instead of getting a standard PowerPoint presentation, you actually get animated video clips. And they aren't perfect. Most videos contain a few mistakes, but it's a huge step up in quality from where we were six months ago. And if you have the kind of brand that can live with a few mistakes, they are absolutely beautiful.

So for a lot of brands, there's a huge opportunity right now. Other brands might need to wait till the quality is a little higher, but at the rate we're going, that's probably not too far away. So if you're already creating blog posts, just throw those blogs into NotebookLM and have it turn it into a video. You can optimize the video for the same keywords you optimize a blog post for. And now you can show up twice in Google search results and on youtube.

And if you aren't creating blog posts, watch my video on why this is the most effective form of digital marketing right now. In our experience, it's actually doesn't work well on a brand new youtube channel, but it's been working really well for our clients with an established channel. You can also take the video and embed it inside the blog post. This can often help the blog post rank better as well.

Now, right now, the cinematic videos are only available on Google's ultra plan, but they've said it's coming to pro soon. If you want to get ahead of it, you can always sign up for one month of ultra. It's half off for the first three months. Just turn all your blog posts into videos before canceling your subscription.

Google's new AI video tool is stupid easy to use. Throw in a blog post, get a cinematic video back. Optimize it for the same keywords and now you rank on YouTube AND Google... NotebookLM-style AI video tools can repurpose blog posts into videos optimized for the same keyword themes in Google and YouTube. Embedding a relevant optimized video in a related blog post is claimed to often help the post rank better. The creator says AI-generated or repurposed videos work better on established YouTube channels than on brand-new channels. Main topics: Embedded video / SEO, Video SEO / AI repurposing, YouTube channel maturity.

Google's new AI video tool is stupid easy to use. Throw in a blog post, get a cinematic video back. Optimize it for the same keywords and now you rank on YouTube AND Google. Most brands still aren't doing this — that's the opportunity. #AIVideo #NotebookLM #SEO #ContentMarketing #DigitalMarketing

Embedded video / SEO
Video SEO / AI repurposing
YouTube channel maturity


Google has this hidden feature. Go to Google Search Console, connect your site to it. Go to performance, toggle on average position. Scroll down to queries. Go to filter position greater than 7. Now you can see searches that your site shows at the bottom of page 1 of Google for or page 2. Stick to searches between positions 7 and 20. Sort by impressions. These are searches that you are already ranking for that you can get a lot more clicks for. Either rewrite your page title to target the search better, add something to the page title so it stands out more. Or even take the search term and include a specific H2 section for it on your page. Then you can show higher for these searches that you are already ranking for so you get more clicks. Learn to do SEO that gets paying customers at compactkeywords.com.

Google has this hidden feature. Go to Google Search Console. Connect your site to it. Go to performance. Toggle on average position. Scroll down to queries. Go to filter... Queries ranking in positions 7–20 with impressions are framed as opportunities for title rewrites and targeted H2 or section additions. Main topics: Search Console / low-hanging fruit.

Google has this hidden feature. Go to Google Search Console.  Connect your site to it.  Go to performance.  Toggle on average position.  Scroll down to  queries.  Go to filter.   Position.  Greater than seven.  Now you can see searches that your site shows at the bottom of page one of Google for or page two. Stick to searches between positions 7 and 20.  Sort by impressions.   These are searches that you are already ranking for, that you can get a lot more clicks for.  Either rewrite your page title  to target the search better,  add something to the page title so it stands out more, or even take the search term and include a specific H2 section for it on your page.  Then you can show higher for these searches that you are already ranking for, so you get more clicks.  Learn to do SEO  that gets paying customers at  compactkeywords.com #seotips #seohacks #searchengineoptimization #digitalmarketing


Yesterday I spoke about how AI search is already more important than traditional search. Today I wanna talk about the difference and what it means for your business and website. When I say AI search, I'm referring to anytime someone's using a large language model or Google's AI search results to find an answer. And if you have a business that sells an actual product or service, the only answers you really care about are recommendations. You want the AI to recommend your brand as a solution. While there are some differences between each AI model and platform, they fundamentally work the same. When a user goes to one of these AI models and asks for a recommendation, that model is almost always going to perform a search, or rather a series of searches. Going to evaluate not just the prompt you entered, but also everything it knows about you from previous conversations and this conversation. It's going to determine what information it needs to fully address your question. And then it's typically going to run three or more searches. This is called query fan out. And it's going to run those searches in a traditional search engine. Google's AI, of course, is going to use the Google search engine. ChatGPT has used a mixture of Google being and its own search index, but Google is still clearly the dominant search engine and I don't think it's changing anytime soon. And this has led a lot of stubborn SEOs to prematurely declare nothing has changed. AI search is exactly the same as traditional SEO cause it's still just Google search results that matter...

Yesterday I spoke about how AI search is already more important than traditional search. Today I wanna talk about the difference and what it means for your business and website. When I say AI search, I'm referring to anytime someone's using a large language model or Google's AI search results to find an answer. And if you have a business that sells an actual product or service, the only answers you really care about are recommendations. You want the AI to recommend your brand as a solution.

While there are some differences between each AI model and platform, they fundamentally work the same. When a user goes to one of these AI models and asks for a recommendation, that model is almost always going to perform a search, or rather a series of searches. Going to evaluate not just the prompt you entered, but also everything it knows about you from previous conversations and this conversation. It's going to determine what information it needs to fully address your question. And then it's typically going to run three or more searches. This is called query fan out. And it's going to run those searches in a traditional search engine.

Google's AI, of course, is going to use the Google search engine. ChatGPT has used a mixture of Google being and its own search index, but Google is still clearly the dominant search engine and I don't think it's changing anytime soon. And this has led a lot of stubborn SEOs to prematurely declare nothing has changed. AI search is exactly the same as traditional SEO cause it's still just Google search results that matter. But that completely misses the point and the opportunity.

There are three fundamental ways in which AI search is different than classic search. First of all, the queries that it searches for are way more specific and personalized than any query a human would typically type into Google. You're no longer competing over a handful of super competitive search terms. The strategy shifts to creating lots of hyper personalized content targeting specific use cases demographics.

The second is that humans will typically only look at the top three results, and they're much more likely to click through to position number one. AI, on the other hand, will commonly look through ten or twenty results, and they don't seem to have any bias towards websites that are ranking higher in those results. So instead of fighting over position one, as long as you're in the top twenty results, you're in an equal playing field with everyone else in those results. This lowers that competitive bar even further, and it allows you to target keywords that otherwise wouldn't have made sense.

And the third way that's different, you don't have to focus on getting your website into those results. Now, for most brands, creating content on your own website is the most effective way to influence the AI results. But you can also have a big influence by posting on sites like reddit or getting your site ranked higher in directories or getting mentioned on third party websites. The important thing to note here is that it's important that these recommendations are placed on pages that are actually being cited by large language models.

A lot of people are just spamming mentions of their brand across the internet, and this tends to be very ineffective. It's important that you're tracking which pages the large language models are citing before they recommend you or your competitors. Surgically placing recommendations for your brand on those pages can be very effective. Tomorrow I'm gonna be talking about a new Google patent that has a potential to replace websites entirely.

When you ask an AI for a recommendation it runs 3+ searches behind the scenes and looks at 10-20 results — not just the top 3 like humans do... AI recommendation systems often run several more specific and personalized searches before deciding what to recommend. AI search may inspect 10 to 20 results and show less position-one bias than human searchers, making broader top-20 visibility more valuable. AI recommendations can be influenced by Reddit, directories, and third-party pages when those pages are actually cited by large language models. Main topics: AI search / query fan-out, AI search ranking surface, Brand mention spam risk, Third-party AI citations.

When you ask an AI for a recommendation it runs 3+ searches behind the scenes and looks at 10-20 results — not just the top 3 like humans do. That means ranking #1 doesn't matter anymore. Here's what does 👆 #AISearch #SEO #aimarketingtips #DigitalMarketing

AI search / query fan-out
AI search ranking surface
Brand mention spam risk
Third-party AI citations


I don't know who designed this website, but they do not have the first clue about SEO or how to properly design a website. These are all the headings that are on your page, and they're all duplicated. You've got two heading ones exactly the same. What we offer section is in there twice. These two headings aren't even in different bits of the page. They're just right next to each other. I'm gonna show you why they've done this. Here's the mobile version of your website. This code here is all responsible for the stuff you can see on mobile. Here's you heading to with what we offer. But then if you look further down the code, there's another what we offer. They've used this to visually hide that code. Search engines don't look at it like that. They're seeing all of this and assuming it's on the page, which it's terrible for user experience. And obviously it seems like your keyword stuffing everything. I mean, you should actually be grateful they put a H1 on your homepage, because they absolutely haven't on your service pages, which is a travesty.

Don't think your website's designer understands mobile responsive design works, let alone website SEO... This source is indexed under Technical SEO / headings, Technical SEO / page structure. Main topics: Technical SEO / headings, Technical SEO / page structure.

Don't think your website's designer understands mobile responsive design works, let alone website SEO. This is a technical SEO nightmare and it's not going to get you to rank on Google or AI search any time soon. Highly recommend getting a full website SEO audit carried out on your site and then having the website design rebuilt based on those recommendations.   #websiteseoaudit #googleseo #technicalseo #webdesignseo #seomistakes

Technical SEO / headings
Technical SEO / page structure


Do you have an e commerce website and you want to rank on top of the search engines? Of course you do. Here's the best secret and the best advice that anyone will give you. Are you ready for it? Build as many categories or collections as possible. When we say categories, build categories, subcategories and subsubcategories. So for example, let's say you're selling sneakers. You can't have just one collection saying sneakers. You have to have a variety of different collections that explain your products in more detail. So for example, you can have different collections for all the brands. You can have different collections for the styles. You can have different collections for the sizes. You can have different collections for the colours and so on and so on. By building out these many collections, you are not only showing to Google that you are the expert in your field because you have so many pages, you are also giving the user a great user experience. When someone goes on a e commerce website, they're looking precisely for what they're looking for. want to go to one category page and have to start looking around. You want to have a menu or better yet, a mega menu that people can search exactly what they're looking for. So many times we see it that people have an e commerce website and they make it so hard for people to search because they don't have enough collections. One further Point a filter on your website is not the same as collections. You can't just filter and then think Google are gonna rank you...

Do you have an e commerce website and you want to rank on top of the search engines? Of course you do. Here's the best secret and the best advice that anyone will give you. Are you ready for it?

Build as many categories or collections as possible. When we say categories, build categories, subcategories and subsubcategories. So for example, let's say you're selling sneakers. You can't have just one collection saying sneakers.

You have to have a variety of different collections that explain your products in more detail. So for example, you can have different collections for all the brands. You can have different collections for the styles. You can have different collections for the sizes.

You can have different collections for the colours and so on and so on. By building out these many collections, you are not only showing to Google that you are the expert in your field because you have so many pages, you are also giving the user a great user experience. When someone goes on a e commerce website, they're looking precisely for what they're looking for. want to go to one category page and have to start looking around. You want to have a menu or better yet, a mega menu that people can search exactly what they're looking for.

So many times we see it that people have an e commerce website and they make it so hard for people to search because they don't have enough collections. One further Point a filter on your website is not the same as collections. You can't just filter and then think Google are gonna rank you. A filter is a dynamic page on your website and Google don't rank these dynamic pages you have to have static collection pages.

So again, if you want to rank on top of e commerce please make as many collections and sub collections as you can and I guarantee you now you'll see results on SEO.

How to Improve Your E-commerce Website’s SEO and Increase Organic Vis...


Here's a super easy, super powerful SEO tip that most SEOs miss. Joy Hawkins published this 10 step local SEO audit checklist on LinkedIn. There's a tip in here that a lot of people miss. It's consolidate your navigation. So what this means is you can take a bunch of these extra pages you have in your navigation and consolidate them. They saw this firsthand with two clients after they streamlined their clutter navigation and removed unnecessary links. One business saw traffic to the remaining pages jumped by 40% and another saw 89% increase in traffic and a 25% increase in conversions. This is the pretty straightforward tactic with big wins. So go and take a look at your website right now and follow me for more tips.

Here’s a simple SEO tactic that almost nobody talks about, but it can...


Google just filed a new patent that reveals they intend on replacing your website with an AI generated landing page. People are understandably panicking about this right now. I actually think it's pretty cool, so let's dive into it. The patent is called AI generated landing pages for a specific user. It was filed at the end of january. It outlines a process where after someone goes to Google and searches for a specific product or service, Google will look at the search results and determine whether or not they should generate a new landing page for your website. If they feel like your current landing page that is already ranking for the search term is not specific enough to this user, it'll take all the information it has from your entire website and build a landing page specifically for them. So let's say you already have a generic landing page for your product or service. It could spin up a brand new one that's specifically for a user in a specific city with specific interests. The page would be designed to look like a page from your website, with links out to other pages and a strong call to action. In some instances, according to the patent, they'll even add an AI chat box to the landing page, pulling in information from your website to answer the user's questions. Now, understandably, a lot of business owners and SEOs hate this. They don't want to give control of their website content over to AI. But I think this could really level the playing field between small brands and big brands...

Google just filed a new patent that reveals they intend on replacing your website with an AI generated landing page. People are understandably panicking about this right now. I actually think it's pretty cool, so let's dive into it.

The patent is called AI generated landing pages for a specific user. It was filed at the end of january. It outlines a process where after someone goes to Google and searches for a specific product or service, Google will look at the search results and determine whether or not they should generate a new landing page for your website. If they feel like your current landing page that is already ranking for the search term is not specific enough to this user, it'll take all the information it has from your entire website and build a landing page specifically for them.

So let's say you already have a generic landing page for your product or service. It could spin up a brand new one that's specifically for a user in a specific city with specific interests. The page would be designed to look like a page from your website, with links out to other pages and a strong call to action. In some instances, according to the patent, they'll even add an AI chat box to the landing page, pulling in information from your website to answer the user's questions.

Now, understandably, a lot of business owners and SEOs hate this. They don't want to give control of their website content over to AI. But I think this could really level the playing field between small brands and big brands. Obviously, we'll have to wait and see how well it's implemented, if it's implemented at all. Just because there's a patent doesn't mean they're actually gonna use it. And maybe Gemini 3.1 isn't up for the challenge. Maybe it's still making too many mistakes. But I bet Gemini 4 or Gemini 5 could do it. AI is never gonna stop getting better. Eventually it's just gonna be able to create a better landing page.

So if you're a big brand that puts a lot of time and resources into their website design, you probably don't want gemini rebuilding your landing pages anytime soon. And hopefully Google has the sense to let people opt out of this. But most websites are terrible. Most brands just don't have the resources to build a nice landing page that's perfectly optimized to any given user.

Right now in SEO, it's incredibly effective to make a different landing page for each demographic and use case. And we do this for our clients. But it's always felt kind of weird. If Google can just spin up a landing page for you that's perfectly optimized for the user and provides a much better user experience, it seems reasonable that they can also rank your website on those factors. And this can finally allow Google to rank you based on your company and the information. It has on you and not how well you can optimize a landing page.

So we don't know if Google will actually implement this feature. But it doesn't change the advice I gave in my recent video on how to get your website ready for twenty twenty seven. There are many different directions things might move in, but either way, the best thing you can be doing right now is filling your website with content about your company. You can check out that recent video for the exact pages I think you should be adding.

Google just patented AI-generated landing pages that could REPLACE yours 😳 Sounds scary but it might actually help small brands compete... This source is indexed under AI-generated landing pages, Branded entity content. Main topics: AI-generated landing pages, Branded entity content.

Google just patented AI-generated landing pages that could REPLACE yours 😳 Sounds scary but it might actually help small brands compete. Fill your site with content NOW — that's the move either way. #SEO #googleaigemini #digitalmarketingtips #smallbusinesstips #AI #AINews

AI-generated landing pages
Branded entity content


Google Search Console just quietly dropped its biggest update of all time. Go to search results, click this new button, customize your performance report using AI. Start with this. Show me bottom of funnel queries. It's going to show you Google searches coming to your site that contain words like buy price, deal, discount, coupon, review, best versus comparison, download, sign up, get a quote, contact near me, shipping cost, order, purchase, subscribe, trial, demo. Let's click apply. This is insane. It's showing me high intent Google searches. I didn't even know my site was ranking for hog. On average position, filter for position is greater than 3. Now you're seeing high intense search terms that you are already ranking for, but you're not ranking in the top 3 positions of Google. Take these exact search terms, use them high up on your page, create a section for them. If you don't have any related pages, put up a new page for it. Google already thinks your site is about these high intent terms. All you have to do is use them exactly high on your page or give a new page for them. This is a crazy new feature. I hope you will try it and save years learning how to do SEO that specifically gets these high intent searchers at compactkeywords.com.

Google Search Console just quietly dropped its biggest update of all time. Go to Search results, click this new button: “Customize your performance report using AI.” Start... The creator says GSC AI customization can find bottom-funnel queries with purchase, comparison, and conversion terms. If a site already ranks for high-intent terms, the creator suggests using exact terms high on relevant pages or creating dedicated pages. Main topics: Content mapping / high-intent terms, GSC bottom-funnel queries.

Google Search Console just quietly dropped its biggest update of all time. Go to Search results, click this new button: “Customize your performance report using AI.” Start with this prompt, “Show me bottom of funnel queries.” It's going to show you Google searches coming to your site that contain words like “buy, price, deal, discount, coupon, review, best, versus, comparison, download, sign up, get a quote, contact, near me, shipping, cost, order, purchase, subscribe, trial, demo.” It's showing me high intent Google searches I didn't even know my site was ranking for. Toggle on average position. Filter for position is greater than three. Now you're seeing high-intent search terms that you are already ranking for, but you're not ranking in the top three positions of Google. Take these exact search terms, use them high up on your page, create a section for them, if you don't have any related pages, put up a new page for the term. Google already thinks your site is about these high intent terms. All you have to do is use them exactly high on your page or give a new page for them. This is a crazy new feature. I hope you will try it. And save years learning how to do SEO that specifically gets these high intent searchers at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #contentmarketing

Content mapping / high-intent terms
GSC bottom-funnel queries


AI is quickly replacing Google search results, and it looks like we've just about hit the halfway Mark. So I want to talk about what I mean by that, what I think Google search results will look like going forward, and what this means for anyone with a business or a website. Roughly half of Google searches now trigger an AI overview, which is the AI summary at the top of the search results page. Every time Google integrates a new Gemini model, these results get a little better. People trust them a little more, and they interact with them more. Early on, it was a running joke how bad these AI summaries were. Then they started slowly eating away at organic website traffic, that trend still continuing with no end in sight. When I say we're at the halfway point, I mean that for the average search, it's about equally as valuable to be recommended by the AI overview as it is to be rank one organically. Now, admittedly, it is very hard to measure the exact value of a recommendation in Google's AI overviews. Most people aren't going to click through to the website, so you can't actually measure the visit. However, visits from AI do convert at four to 20 times the rate, depending on the industry compared to organic visits. People just tend to trust the recommendations from AI more than they trust the website that happens to be ranking at the top. Of Google...

AI is quickly replacing Google search results, and it looks like we've just about hit the halfway Mark. So I want to talk about what I mean by that, what I think Google search results will look like going forward, and what this means for anyone with a business or a website.

Roughly half of Google searches now trigger an AI overview, which is the AI summary at the top of the search results page. Every time Google integrates a new Gemini model, these results get a little better. People trust them a little more, and they interact with them more. Early on, it was a running joke how bad these AI summaries were. Then they started slowly eating away at organic website traffic, that trend still continuing with no end in sight.

When I say we're at the halfway point, I mean that for the average search, it's about equally as valuable to be recommended by the AI overview as it is to be rank one organically. Now, admittedly, it is very hard to measure the exact value of a recommendation in Google's AI overviews. Most people aren't going to click through to the website, so you can't actually measure the visit. However, visits from AI do convert at four to 20 times the rate, depending on the industry compared to organic visits. People just tend to trust the recommendations from AI more than they trust the website that happens to be ranking at the top. Of Google.

While most people aren't gonna click through to your website, it's not uncommon after you've been recommended in an AI overview for the person to search specifically for your brand, so those visits also can't be accurately measured. However, it's someone who is closely following this for about 40 brands right now. I would say that if the average business could choose between being rank one organically for all their main keywords, or being the top recommended brand in all the AI results, that would be a really tough decision.

Right now I think they're about equally as valuable. However, of course, this is only moving in one direction. It should be very clear by now that getting recommended in the AI response is just more important than ranking in traditional search. With that in mind, tomorrow I'll do a video on exactly how you should adjust your SEO strategy.

Half of Google searches now show an AI overview. Being recommended there is about as valuable as ranking #1 organically — and AI visits convert 4-20x better... The creator argues that for an average search, being recommended in an AI Overview is already about as valuable as ranking first organically. The source claims AI referral visits convert 4 to 20 times better than organic visits, depending on industry. Main topics: AI Overviews value, AI referral conversion.

Half of Google searches now show an AI overview. Being recommended there is about as valuable as ranking #1 organically — and AI visits convert 4-20x better. Which would you choose? #SEO #AISearch #GoogleAI #DigitalMarketing

AI Overviews value
AI referral conversion


Are you in an abusive relationship with your agency? I know it's a terrible word to say and I know it's a terrible comparison, but I honestly don't know of any way to explain it. So many times we speak to clients and we deal with clients that are using agencies that are really just harming them. Not only are they harming them, they're literally stealing money from them month after month. Yet these companies still stay with these terrible agencies. I can tell you so many examples. Literally on a weekly basis I see it. I know of a certain company they've been begging an agency to change one page on their website for 6 months. Every single week they ask the same questions and once again, the agency gives them a whole variety of different answers. I know of another person that continuously pays for services they're just not getting. I have no idea why these people are staying with these agencies. Like I said, it reminds me, unfortunately, of abusive relationships. If you are in a terrible relationship with an agency, you have every right to fire them and move to an agency that wants to put your interest first and that can help you. Please. The time of just using an agency because they are big shots and you've heard so many good things about them are over. Fire them straight away and go to an agency that can help you and get you the Best results.

Do Not Let Your Digital Marketing Agency Bully You Into Staying When ...


Here's how to optimise your Google My Business profile. This isn't gonna take you very long. I recommend saving this video, loading it up and following along as you go. The first thing we gonna cover is your business profiles category. This needs to be the closest match to your top service. This is one of the best ranking signals that you can give Google about what it is you offer and what type of searches you should show up for. Let's say you do air conditioning, but you also do things like plumbing and heating on the side. Don't say you're a heating contractor here. Say air conditioning contractor. That's the signal you wanna send. And if you're in any doubt whatsoever, look at what your top ranking competitors are using because I bet they've already gone through that. Next we need to optimise your address. Having your physical address in the location you're targeting is the most effective way to rank in that location. If you are a service area business, it doesn't mean you can't rank, but it is gonna be significantly harder for you. If there is any option of you having an address in the area you're targeting, use it. Obviously in your website URL field, put your website URL. We are not going to ignore the business description field. This is one of the most powerful things. It's where you can put loads of your target keywords write like a couple of short paragraphs that describe what you do, the locations that you target, and then naturally weave in your keywords. Next we're gonna move on to your services. List every single individual service that you offer...

Here's how to optimise your Google My Business profile. This isn't gonna take you very long. I recommend saving this video, loading it up and following along as you go.

The first thing we gonna cover is your business profiles category. This needs to be the closest match to your top service. This is one of the best ranking signals that you can give Google about what it is you offer and what type of searches you should show up for. Let's say you do air conditioning, but you also do things like plumbing and heating on the side. Don't say you're a heating contractor here. Say air conditioning contractor. That's the signal you wanna send. And if you're in any doubt whatsoever, look at what your top ranking competitors are using because I bet they've already gone through that.

Next we need to optimise your address. Having your physical address in the location you're targeting is the most effective way to rank in that location. If you are a service area business, it doesn't mean you can't rank, but it is gonna be significantly harder for you. If there is any option of you having an address in the area you're targeting, use it.

Obviously in your website URL field, put your website URL. We are not going to ignore the business description field. This is one of the most powerful things. It's where you can put loads of your target keywords write like a couple of short paragraphs that describe what you do, the locations that you target, and then naturally weave in your keywords.

Next we're gonna move on to your services. List every single individual service that you offer. See what your competitors have got in theirs. After your category, this is the next most important thing you're doing in terms of sending ranking signals about what you offer. Bonus points if you can get your target keywords into the service names.

And then I'm just gonna show you one little cheeky hack. You don't have to do this, but in my experience, it does help. Go into your products and add your key services as products as well. The best way to do this is if you've got individual pages for those services on your website, because then you'll include the URL here. Like I said, this is a little bit cheeky, but if you get away with it, it's all good. And if Google take those products down, don't try and put them back up.

Most businesses set up their Google Business Profile and leave it half-finished. That’s why they never show up in Google Maps SEO or local search results... This source is indexed under Local SEO / address, Local SEO / GBP category, Local SEO / GBP description, Local SEO / products misuse risk, Local SEO / services. Main topics: Local SEO / address, Local SEO / GBP category, Local SEO / GBP description, Local SEO / products misuse risk, Local SEO / services.

Most businesses set up their Google Business Profile and leave it half-finished. That’s why they never show up in Google Maps SEO or local search results. In this Google My Business tutorial, I’ll show you how to optimise your profile properly so you can rank higher in Google SEO and get found locally. If you’re learning how to add your business on Google or trying to improve your local SEO, this is one of the easiest wins. Save this so you can fix your Google Business Profile later. #GoogleBusinessProfile #GoogleMyBusiness #LocalSEO #GoogleMapsSEO #GoogleSEO

Local SEO / address
Local SEO / GBP category
Local SEO / GBP description
Local SEO / products misuse risk
Local SEO / services


I'm going to make marketing a lot easier for you. Go to ChatGPT, say this is my business. Paste your entire landing page copy in the middle. Then say, I want to message hyper relevant journalists who cover news in my niche. What are all the angles they might report on that would be relevant to me? You'll get a list. Like this. Follow up with give me a prompt to give to ChatGPT Agent mode so that I can find journalists to message. Take the prompt it gives you, give it to ChatGPT agent mode. ChatGPT Agent mode will spend 20 minutes researching the web for you. It will do thorough research. It will give you a prioritized list of all your relevant journalists. Like this. Follow up with now analyze their last 5 articles. Suggest a customized pitch angle for each journalist that would align with their writing style, their coverage focus. Now you'll get pitch angles. We will not stop here. Follow up one more time with write the pitches. Now you have all the pitch angles the journalist to pitch to, the exact messages to give them. Before you send these messages, edit for your tone, remove AI giveaways like mdashes or buzzwords. Journalist will list their emails or their contacts. They need relevant content. They want to be pitched good relevant content. This method aligns your business with their beats. Do this to get relevant press and backlinks that pass actual referral traffic. These are the most valuable types of backlinks. And get my specific type of SEO. That gets paying customers users warm leads. Calling you up at compactkeywords.com.

I'm going to make marketing a lot easier for you. Go to ChatGPT. Say, “This is my business: ———— [Pasted landing page text] ———— I want to message hyper-relevant journalists... AI agents can turn landing-page copy into journalist angles, find relevant journalists, and suggest tailored pitches from recent articles. Relevant press coverage and backlinks that pass actual referral traffic are framed as especially valuable link opportunities. Main topics: Digital PR / backlinks, Link quality.

I'm going to make marketing a lot easier for you. Go to ChatGPT. Say, “This is my business: ———— [Pasted landing page text] ———— I want to message hyper-relevant journalists who cover news in my niche. What are all of the angles they might report on that would be relevant to me?” Follow up with, “Give me a prompt to give to ChatGPT Agent Mode so that I can find journalists to message.” Take the prompt it gives you, give it to ChatGPT Agent Mode. ChatGPT Agent Mode will spend 20 minutes researching the web for you. It will do thorough research. Then it will give you a prioritized list of all your relevant journalists. Follow up with, “Now analyze their last five articles, suggest a customized pitch angle for each journalist that would align with their writing style and their coverage focus.” Follow up one more time with, “Write the pitches.” Now you have all the pitch angles, the journalists to pitch to, and the exact messages to give them. Before you send these messages, edit for your tone, remove AI giveaways like em dashes or buzzwords. Journalists will list their emails or their contacts. They need relevant content. They want to be pitched good relevant content. This method aligns your business with their beats. Do this to get relevant press and backlinks that pass actual referral traffic. These are the most valuable types of backlinks. And get my specific type of SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #publicrelations #linkbuilding #searchengineoptimization #digitalmarketing


Every week this year, we're getting one step closer to having fully autonomous agents. Not just agents that can do discrete tasks, but agents that are fully autonomous members of your team. Agents working 24 hours a day with no human in the loop. Earlier this year, OpenAI showed us that we already have the technology to fully close that loop. Now we just need to figure out how to make them reliable, secure, and convenient. And the open source community are doing some great things. But my guess is that the fully autonomous, reliable, secure, convenient version of the AI agent is gonna be coming from one of the major model makers: OpenAI, Google, or where my money is right now, anthropic. So I want to talk about two new features that anthropic has added to Claude in the last week that bring us one step closer to these kind of agents. I want to speculate on one other feature that I think is coming soon. The first feature they've added is the ability to schedule tasks. This, of course, is important for full autonomy because you don't want to have to prompt the agent every time you need a task done. You want it to happen automatically. We'll, of course, need more advanced triggers for this to be fully autonomous. And eventually we probably need something like open class heartbeat. But task scheduling seems like the logical starting place. The next feature they've added is remote access. I believe this is currently only available for Claude Code, but you can now communicate with Claude through your phone even when the app is running on your desktop...

Every week this year, we're getting one step closer to having fully autonomous agents. Not just agents that can do discrete tasks, but agents that are fully autonomous members of your team. Agents working 24 hours a day with no human in the loop.

Earlier this year, OpenAI showed us that we already have the technology to fully close that loop. Now we just need to figure out how to make them reliable, secure, and convenient. And the open source community are doing some great things. But my guess is that the fully autonomous, reliable, secure, convenient version of the AI agent is gonna be coming from one of the major model makers: OpenAI, Google, or where my money is right now, anthropic.

So I want to talk about two new features that anthropic has added to Claude in the last week that bring us one step closer to these kind of agents. I want to speculate on one other feature that I think is coming soon.

The first feature they've added is the ability to schedule tasks. This, of course, is important for full autonomy because you don't want to have to prompt the agent every time you need a task done. You want it to happen automatically. We'll, of course, need more advanced triggers for this to be fully autonomous. And eventually we probably need something like open class heartbeat. But task scheduling seems like the logical starting place.

The next feature they've added is remote access. I believe this is currently only available for Claude Code, but you can now communicate with Claude through your phone even when the app is running on your desktop.

If we want these agents to become fully autonomous members of our team, we need to be able to communicate with them where we communicate with our team. This feels like another step towards fully integrating them into our communication channels like email and Slack.

But to get fully autonomous agents, there's another essential feature that none of the model makers have implemented yet. It's part of what makes open class so magical. It's the ability to update its own instructions and knowledge base.

And yes, I know all the major AI models already have memory. However, at least in its current form, memory is just a simple markdown file. It can't possibly contain all the context your agent would need to actually fully autonomous member of your team.

At our agency, we build a brand ambassador for each of our clients, and some of these brand ambassadors now contain hundreds of pages of context. We then provide instructions on how to find the context necessary for a given task. We store all those documents in Google Docs so it's easy to update them and have the brand ambassador update in real time.

The problem is that we're constantly getting new information that we want to add to or update in the brand ambassador, and we still have to manually do that. I just have to believe we're getting close to a world where we could just tell the AI to update its own knowledge base. This is precisely how opencl already works. And I think that would be a major breakthrough in getting Claude closer to that fully autonomous AI agent.

We're 3 steps from fully autonomous AI agents. Two just dropped. One doesn't exist yet 👀 #AIAgents #Anthropic #ClaudeAI #AIAutomation #TechTok Fully autonomous agents will need updateable instructions and knowledge bases that hold far more context than simple memory files. Main topics: AI agents / knowledge base.


Have you heard of LLM seeding before? If you haven't, let me explain it to you in simple terms. Traditionally, we have all fought to get on top of Google to get clickstar websites. But things are changing. People are going on to large language models such as chat, G P t, Gemini, Claude, Perplexity and a few others to get answers straight away. They're not leaving these large language models and they're not going to a website. They want the answers and they want the answers straight away. So LLM seeding is basically a technique to write your content in certain ways that the large language models can read it easier. And also it's a way to make sure that your content is published on certain places that these large language models traditionally go and look for. So your answers again can be shown on these large language models. If you want your content to be found, you have to write it in certain ways. It has to be structured in certain ways. For example, frequently asked questions, first person reviews, press releases, and then it has to be published on different ways that you're traditionally used to. So for example, YouTube videos, social media, Cora, Reddit and a few others. As we mentioned before, people are no longer fighting for rankings, they're fighting for citations. And that is what LLM seeding is all about. You have to find a way to seed Your information of your company into these large language models. The world of search is changing...

Have you heard of LLM seeding before? If you haven't, let me explain it to you in simple terms. Traditionally, we have all fought to get on top of Google to get clickstar websites. But things are changing.

People are going on to large language models such as chat, G P t, Gemini, Claude, Perplexity and a few others to get answers straight away. They're not leaving these large language models and they're not going to a website. They want the answers and they want the answers straight away. So LLM seeding is basically a technique to write your content in certain ways that the large language models can read it easier.

And also it's a way to make sure that your content is published on certain places that these large language models traditionally go and look for. So your answers again can be shown on these large language models. If you want your content to be found, you have to write it in certain ways. It has to be structured in certain ways.

For example, frequently asked questions, first person reviews, press releases, and then it has to be published on different ways that you're traditionally used to. So for example, YouTube videos, social media, Cora, Reddit and a few others. As we mentioned before, people are no longer fighting for rankings, they're fighting for citations. And that is what LLM seeding is all about.

You have to find a way to seed Your information of your company into these large language models. The world of search is changing. And if your company wants to be relevant, you have to start investing in large language model seeding and getting on top of the AI models today.

What is LLM Seeding? A Guide To Answer Engine Optimization  LLM Seedi...


Even with this in your domain name, you aren't even in the top 10 results. Alright, so this is what you're up against. Found you. Uh. Are you kidding me? Tours? You haven't even put taxi service as your category. Are you actually like... what? Let's just put aside the fact that you've got one review, whereas your competitors have got what, like 50, 100? What you're offering here is not a tour. It's either an airport transfer or a taxi service. Forget about your website for now. This is where you need to start. Optimise your categories, add your services, and seriously build the hell out of these reviews. What are you doing?

Replying to @azzhar520 When your Google SEO is this off-base, not even a domain name or Google Business Profile name with your target SEO keywords can help you rank... This source is indexed under Local SEO / GBP basics. Main topics: Local SEO / GBP basics.

Replying to @azzhar520 When your Google SEO is this off-base, not even a domain name or Google Business Profile name with your target SEO keywords can help you rank. Take a step back from your website SEO and focus on your Google Maps SEO first, because you're not going to get anywhere with these local SEO fails 🤦🏻♀ #websiteseoaudit #localseo #googlemybusiness #localseotips #googleseo


We have an absolutely incredible new feature in our local ranking grid software. You must see it. If I get a grid, I can zoom in on any given point to see the list of competitors. Let's say this spot 29, I don't rank very well up there. So who is ranking up there? Well, these are all the people that are ranking up there. And look at that as I mouse over to show me where they are. And we've added this new little feature where I can click plot competitors on map and then you get to see the competitors. And there's a little note at the bottom says some locations are not visible. Try zooming out there. This guy's ranking No. 7 from pretty far from that point that I was selecting. this feature is really amazing for analyzing your competitive market at every single point on the grid. And you can even update it from top 10 to top 25, top 50 we track to 100. So you really get to see all your competitors. And now you can see where they are on the map. And it's fun to click around at each point and you can actually see how the competitors change at different grid points. This feature is super helpful for sales calls. So if you're on a sales call with a potential client, then you can show them who their competitors are and how close their competitors are to each of Those points. So it's like you want to rank over there. Well, look, there's a cluster of these competitors are outranking you in that spot. And this visual is also just really compelling. It kind of shows that you know what you're doing...

We have an absolutely incredible new feature in our local ranking grid software. You must see it. If I get a grid, I can zoom in on any given point to see the list of competitors. Let's say this spot 29, I don't rank very well up there.

So who is ranking up there? Well, these are all the people that are ranking up there. And look at that as I mouse over to show me where they are. And we've added this new little feature where I can click plot competitors on map and then you get to see the competitors.

And there's a little note at the bottom says some locations are not visible. Try zooming out there. This guy's ranking No. 7 from pretty far from that point that I was selecting. this feature is really amazing for analyzing your competitive market at every single point on the grid.

And you can even update it from top 10 to top 25, top 50 we track to 100. So you really get to see all your competitors. And now you can see where they are on the map. And it's fun to click around at each point and you can actually see how the competitors change at different grid points.

This feature is super helpful for sales calls. So if you're on a sales call with a potential client, then you can show them who their competitors are and how close their competitors are to each of Those points. So it's like you want to rank over there. Well, look, there's a cluster of these competitors are outranking you in that spot.

And this visual is also just really compelling. It kind of shows that you know what you're doing. And another thing I love to do with this feature is you can identify great places where you might want to open a new location. So for example, this business is here, but this business, if I click No.

15, everyone's pretty far away. So if I was opening a new location, I might open it in that spot. So there you have it. Another great reason to use the Whitespark local ranking grids.

There's a free trial. You'll get eight 5 by 5 goods. No credit card required. So check it out and let me know what you think.

We just launched an absolutely incredible new feature in Whitespark L...


Bing is literally showing AI prompts in their Webmaster Tools and nobody knows about it. Bing's Webmaster Tools shows you prompts that AI is using to access the content on your site. This means Copilot, Bing Search Partner, LLMs. Some speculate these are ChatGPT queries. You can see how many times the pages on your site are getting cited by LLMs. Take the grounding queries that you are weak in. Look at the pages they appear on. Interlink to those pages from pages on your site that are already ranking. Use the language more deliberately. Don't look at this data in the first place because nobody knows about it. And specifically learn SEO that gets recommended by AI that is designed to get paying customers users warm leads calling you up at compactkeywords.com.

Bing is literally showing AI prompts in their Webmaster Tools and nobody knows about it. Bing's Webmaster Tools shows you prompts that AI is using to access the content on... The creator says Bing Webmaster Tools shows AI prompts or grounding queries and pages cited by AI-like systems. Main topics: Bing AI prompts.

Bing is literally showing AI prompts in their Webmaster Tools and nobody knows about it. Bing's Webmaster Tools shows you prompts that AI is using to access the content on your site. This means Copilot, Bing search, partner LLMs, some speculate these are ChatGPT queries. You can see how many times the pages on your site are getting cited by LLMs then take the grounding queries that you are weak in, look at the pages they appear on, interlink to those pages from pages on your site that are already ranking, use the language more deliberately… go look at this data in the first place because nobody knows about it. And specifically learn SEO that gets recommended by AI, and that’s designed to get paying customers, users, warm leads calling you up, at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing


Yesterday I made a video about why you need to prepare your website for twenty twenty seven. Today I'm gonna talk about how to do it. So I want you to imagine a world where humans are rarely visiting your website. Whenever someone is interested in doing business with you or one of your competitors, they're doing all that interaction through an AI. This AI is gonna take everything it knows about this prospective customer, your industry, your competitors, and of course, your company. And it's gonna help them decide if they should hire you or one of your competitors. Therefore, you're going to want your website to contain every piece of information that might be relevant to this customer, or any customer for that matter. So let's talk about what this might look like and how you can structure your website. First of all, at least for the next one to two years, you still want your website to be easy for humans to use. So you probably don't want a hundred links in your main navigation bar. And you probably want to keep your homepage pretty clean. You also want to make it as easy as possible for the AI agents to find the information they're looking for. So the best way to do this is to have top level pages that have the most important information, and then place links from those pages to more specific sub pages. So let's talk about the most important pages to include for AI. You're gonna want a really strong about page. This is where you just brag about how great your company is...

Yesterday I made a video about why you need to prepare your website for twenty twenty seven. Today I'm gonna talk about how to do it.

So I want you to imagine a world where humans are rarely visiting your website. Whenever someone is interested in doing business with you or one of your competitors, they're doing all that interaction through an AI. This AI is gonna take everything it knows about this prospective customer, your industry, your competitors, and of course, your company. And it's gonna help them decide if they should hire you or one of your competitors.

Therefore, you're going to want your website to contain every piece of information that might be relevant to this customer, or any customer for that matter. So let's talk about what this might look like and how you can structure your website.

First of all, at least for the next one to two years, you still want your website to be easy for humans to use. So you probably don't want a hundred links in your main navigation bar. And you probably want to keep your homepage pretty clean. You also want to make it as easy as possible for the AI agents to find the information they're looking for.

So the best way to do this is to have top level pages that have the most important information, and then place links from those pages to more specific sub pages. So let's talk about the most important pages to include for AI. You're gonna want a really strong about page. This is where you just brag about how great your company is.

And from that page you could link out to more detailed pages on our company's history, on why you should work with us. Specific pages about each benefit or feature of your product or service offering. You can highlight key team members on your about page or link out to a separate team members page, and from there link out further to a page about each specific team member.

The next top oval page I recommend is an FAQ page. And the goal here is not to rank for like common industry questions. Goal is to address every possible question that might come up on a sales call. You're training the AI agent on how to act as a salesperson for your company, and this page can be very long. I recommend putting the most important questions up top for humans, but then include as many questions as you can.

AI has no problem with long pages. They do, however, sometimes have a problem with accordions, so it is tempting to hide the answer in accordions to keep the page clean. But if you can justify it, I recommend keeping all the text visible on the page, at least until the bots get better at opening accordions.

Recommend having a pricing page if you can justify showing even some information about your pricing. Have a page called something like how to work with us that just outlines your process. You can link to that page from the about page if you wanted. If you're a service based company, of course, you want a page for every service with detailed information. If you have sub services, you want a page for each of those that's linked to from the main service page.

If you're an econ business, you want very detailed product pages and product category pages. Again, get the most important information at the top and then include everything else below that. You want a page for every possible use case or demographic that might use your product or service. It should be structured with titles like X, four, y. They can be set up as pages or just as blog post. Then you can link to these from the blog, its own hub page, or from the specific product or service pages if it's relevant.

You also want to include case studies. I like specific examples where your product or service helped a specific person. AI loves to look for case studies that address problems similar to that of the user.

You should have a reviews page highlighting all the best reviews and summarizing what people tend to say about you. You should have a page on each competitor explaining why you're the better choice for your ideal customer.

If this sounds like a ton of content, it is. But this is already the most effective strategy for showing up in AI search. And the way things are going, it seems like it's gonna be much more effective one year from now. And we've only been talking about branded content, the kind of content that AI looks for once it's aware of your brand.

Most of the content that we create for clients right now are bottom of the funnel blog posts targeting topics like how to solve a problem that your product or service solves or how to choose the best company in your industry. Of course, if you need help creating all this content, that is primarily what we do. We do have a bit of a waiting list right now, but you're welcome to join.

AI agents are about to replace humans on your website. Here's exactly how to structure your site so the AI recommends YOU over your competitors 👀 Full breakdown on YouTube... Bottom-funnel posts about solving a problem or choosing a provider are described as effective AI-search content once the AI knows the brand. Main topics: AI content architecture, AI-readable website architecture, Bottom-funnel content / AI search, FAQ / accordions.

AI agents are about to replace humans on your website. Here's exactly how to structure your site so the AI recommends YOU over your competitors 👀 Full breakdown on YouTube #AISearch #WebsiteStrategy #SEO #ContentMarketing #MarketingTips

AI content architecture
AI-readable website architecture
Bottom-funnel content / AI search
FAQ / accordions


The number one thing that you need to focus on if you want to rank higher on Google Maps is your reviews. All the other things you've ever heard about Google My Business, SEO are secondary to this. I'll post something tomorrow that explains exactly how to do that. But let's focus on the reviews. They're the only thing standing between you ranking No. 1 or your competitor. Once you've done all the other stuff, and they take time, it's not something that you should start working on when you suddenly start caring about SEO. You need to start building them the second you make the profile. And you shouldn't wait for new customers to start building them. Reach out to all your old customers. Ask them to leave a review. I actually like having a really Frank approach with this, when you just say, this will really help my business rank higher. Get more people to see it. Please can you leave me a review? Moving forward, build this into your workflow. Put the link on your invoices. When you finish the job, ask them if they'll leave one. Schedule dedicated invitations a week, month, whatever it is after they've worked with you or bought your products. Don't focus on it for a week and then not bother anymore. You need to be consistent, because trust me, if you haven't figured this out, your competitors will.

Want to rank No.1 on Google Maps? The real difference between you and your competitors in local SEO isn’t a hidden trick, it’s Google reviews... This source is indexed under Local SEO / reviews. Main topics: Local SEO / reviews.

Want to rank No.1 on Google Maps? The real difference between you and your competitors in local SEO isn’t a hidden trick, it’s Google reviews. Once your Google Business Profile is properly set up and optimised, reviews become the deciding factor in who ranks on Google Maps. If you want to rank No.1 on Google Maps consistently, you need a steady flow of genuine Google reviews. They build trust, improve click-through rates and send strong local SEO signals that help your business rank on Google Maps ahead of competitors. When two businesses have done the basics, Google reviews are often what push one into the top spot. Whether you call it Google Business Profile or Google My Business, the strategy is the same focus on consistent Google reviews and you’ll give yourself a real edge in local SEO. #localseotips #localseoexpert #localseo #googlebusinessprofile


last week a leading clothing brand contacted me and they said please can I look at their website for them and do an SEO audit they don't believe they're doing that well on their e commerce website and I have a hunch that the agency that is doing the work for them really isn't on top of it now I usually charge for my SEO audits but this is a leading clothing brand and I got so excited when they called me because I've been following this company for quite a while and I love their brand I quickly did an SEO audit for them literally on the call I showed their weaknesses this agency hadn't done SEO on their page titles on their page descriptions their categories their collections their products literally everything was just a mess and it was absolutely useless they phoned the agency and they said guys what are you doing so the agency said yes there are problems with your SEO and we know these problems now the reason you have these problems is that you're only paying the basic SEO package if you really want things to be doing well you have to pay the advanced SEO package which is going to cost you triple the price the company came and told me this and I said to them like this guys there's no such thing as basic SEO or half SEO you're either doing SEO or you're not in simple crew terms you are the pregnant or you're not there's no half pregnant this company should have done the basis of SEO your page titles your page descriptions your categories and your products everything should be done for SEO that's the basis that's what you're paying for there's no such thing as half SEO...

last week a leading clothing brand contacted me and they said please can I look at their website for them and do an SEO audit they don't believe they're doing that well on their e commerce website and I have a hunch that the agency that is doing the work for them really isn't on top of it now I usually charge for my SEO audits but this is a leading clothing brand and I got so excited when they called me because I've been following this company for quite a while and I love their brand I quickly did an SEO audit for them literally on the call I showed their weaknesses this agency hadn't done SEO on their page titles on their page descriptions their categories their collections their products literally everything was just a mess and it was absolutely useless they phoned the agency and they said guys what are you doing so the agency said yes there are problems with your SEO and we know these problems now the reason you have these problems is that you're only paying the basic SEO package if you really want things to be doing well you have to pay the advanced SEO package which is going to cost you triple the price the company came and told me this and I said to them like this guys there's no such thing as basic SEO or half SEO you're either doing SEO or you're not in simple crew terms you are the pregnant or you're not there's no half pregnant this company should have done the basis of SEO your page titles your page descriptions your categories and your products everything should be done for SEO that's the basis that's what you're paying for there's no such thing as half SEO hopefully these guys are gonna go and fire the agency I hope so because this agency really should just be reported and they should refund them the money because they have not done what they've promised to do from a SEO point of view again there's no half SEO like there's no half pregnancy you're either doing SEO or you not your agency is either doing SEO for you or they not

last week a leading clothing brand contacted me and they said please can I look at their website for them and do an SEO audit they don't believe they're doing that well on...

Saying You’re Doing Basic SEO Is Like Saying You’re Half Pregnant SEO...


The, the reason why Dan keeps getting mentioned on this podcast is cause you love him because I love him very much. Uh, it's because I can't believe what he does. So anyways, this article, uh, he's just, he's just constantly pumping on this stuff. He has been researching Google's grounding principles, grounding snippets. So this is thing. So what happens when you run a query? You might have heard this before, it turns into a query, fan out with these other sub queries, then it searches Google, then it pulls back the snippet. So he's done a whole analysis of how that whole process works. And that's what this article talks about. And this becomes very valuable because when you understand how Google does it, you can reformat your content to optimize for that process. And the grounding snippet is almost like this skeleton of what the response is gonna be. And then it uses AI to sort of build it out and refill the gaps. So it's so interesting how the system works and Dan very well describes it, but Dan is like a PhD computing scientist or something cause the way he writes is very technical and it's hard to get through it. So I just asked Gemini to help me, help me understand. I'm a very stupid person. Please help me understand how this works. So yeah, so I think it's useful to take this post, ask AI to explain it to you like you're in Grade 5 and that's what I did. I love that in the first paragraph, I can see the word grounding chunks. I thought you would like that actually. Grounding chunks. I hope I hope you're feeling okay...

The, the reason why Dan keeps getting mentioned on this podcast is cause you love him because I love him very much. Uh, it's because I can't believe what he does. So anyways, this article, uh, he's just, he's just constantly pumping on this stuff. He has been researching Google's grounding principles, grounding snippets.

So this is thing. So what happens when you run a query? You might have heard this before, it turns into a query, fan out with these other sub queries, then it searches Google, then it pulls back the snippet. So he's done a whole analysis of how that whole process works.

And that's what this article talks about. And this becomes very valuable because when you understand how Google does it, you can reformat your content to optimize for that process. And the grounding snippet is almost like this skeleton of what the response is gonna be. And then it uses AI to sort of build it out and refill the gaps.

So it's so interesting how the system works and Dan very well describes it, but Dan is like a PhD computing scientist or something cause the way he writes is very technical and it's hard to get through it. So I just asked Gemini to help me, help me understand. I'm a very stupid person. Please help me understand how this works.

So yeah, so I think it's useful to take this post, ask AI to explain it to you like you're in Grade 5 and that's what I did. I love that in the first paragraph, I can see the word grounding chunks. I thought you would like that actually. Grounding chunks.

I hope I hope you're feeling okay. I don't want you I don't want you to feel sick to your stomach. I'm grounding some chunks while you read this.

How do you structure your page in such a way that Google’s AI cites i...


Google might be making SEO way easier for you. They just received a patent for AI generated content page tailored to a specific user. So in the future we may see them make unique guess your landing pages based on the Google search and even the person doing the Google search. In the patent it says it might add things like product feeds, AI chatbots, even if you don't have one on your site yourself, their own call to action buttons. The thing is, in order for them to do this for you, they need to know a lot about your brand. Make sure there's a lot on your website about what your company does, how people use it, where it is. Basically everything you can think of. And if you want a specific system of making content on your site that says all this, that ranks super high in Google for years and years, that gets recommended in AI, that brings paying customers users and warm leads, this is all shown in my SEO course at compactkeywords.com.

Google might be making SEO way easier for you. They just received a patent (US12536233B1) for “AI generated content page tailored to a specific user.” So in the future, we may... The creator argues that if AI-generated search pages rely on site knowledge, sparse websites may be poorly represented. Main topics: AI-generated landing pages.

Google might be making SEO way easier for you. They just received a patent (US12536233B1) for “AI generated content page tailored to a specific user.” So in the future, we may see them make unique SEO landing pages based on the Google search and even the person doing the Google search. In the patent, it says it might add things like product feeds, AI chatbots (even if you don't have one on your site yourself), their own call to action buttons. The thing is, in order for them to do this for you, they need to know a lot about your brand. Make sure there's a lot on your website about what your company does, how people use it, where it is, basically everything you can think of.  And if you want a specific system of making content on your site that says all this, that ranks super high in Google for years and years, that gets recommended in AI, and that brings paying customers, users, and warm leads - this is all shown in my SEO course at compactkeywords.com #searchengineoptimization #generativeengineoptimization #digitalmarketing #answerengineoptimization