Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site. Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began. And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been telling us that backlinks matter less and less, and pretty soon they won't matter at all. But any SEO who's actually doing SEO can tell you that backlinks still do matter. However, measuring how much backlinks matter is actually really difficult. There are hundreds of variables that determine ranking. Those variables are changing constantly, and so isolating just one of them is impossible. And this is why even some of the smartest, most experienced SEOs constantly argue about how much backlinks still matter. The part of the reason that I'm buying fewer Backlinks? Is that just anecdotal?...

Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site. Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began. And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been telling us that backlinks matter less and less, and pretty soon they won't matter at all. But any SEO who's actually doing SEO can tell you that backlinks still do matter. However, measuring how much backlinks matter is actually really difficult. There are hundreds of variables that determine ranking. Those variables are changing constantly, and so isolating just one of them is impossible. And this is why even some of the smartest, most experienced SEOs constantly argue about how much backlinks still matter. The part of the reason that I'm buying fewer Backlinks? Is that just anecdotal? From my own experience and from hearing the experience of others, I really do feel like backlinks matter less than they used to. But that's not the main reason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't. It's because Google themselves are trying to replace their traditional search results with their own large language model. An early data from AI. Search shows that backlinks really don't matter much at all. The leader in this research right now is a company called profound, and they just did a presentation at Brighton SEO where they show there's almost no correlation between sites to get a lot of backlinks and the sites that AI search sites. In their responses, the correlation was actually 0.038 and for over 97% of websites, there was no correlation at all. Now, of course, all this is still evolving and changing very quickly. It's impossible to say how much backlinks will matter a year from now, but we know that Google wants to depend on them less and less. So while we still do buy backlinks when there's a specific competitive search term we're trying to rank for, we're more focused on creating and distributing high quality content and getting mentioned. Where the large language models are looking before they recommend our clients or their competitors

POV: You've been buying backlinks for 16 years and just realized they're dying 📉 Here's what I'm doing instead #SEO #BacklinkStrategy #DigitalMarketing #AISearch #GoogleAlgorithm The video cites Profound research finding little correlation between backlinks and AI search citations. Main topics: Backlinks And AI Search, Link buying risk/avoid.

Backlinks And AI Search
Link buying risk/avoid


Recently we've been learning a lot about how ranking in large language models like ChatGPT is different than ranking in Google, and so I just wanted to talk about one of those. Every web page has something called a meta title and a meta description. These are invisible on the page, but they're typically what you'll see on Google's search results page. Blue title is the meta title, and the text below it is the meta description. The meta title is one of the most important ranking factors in Google, but we've known for a long time now that the meta description does not impact ranking. However, we now know that the meta description can have a huge impact on your visibility in large language models like ChatGPT. And this is because of the way the large language models retrieve information from search engines. When you ask a question to a large language model, it'll perform maybe a dozen different searches and return hundreds of search results. But they don't want to spend the resources crawling every single one of those pages that's returned. So instead it reviews the title, URL, and meta description of each page to determine which pages it should review. I'll make another video talking about how you can optimize your URL structure for large language models, but let's talk about the meta description. For now. The best advice seems to be to spoil the answer in your meta description. So what does That mean well, consider the question that the user is asking the large language model before they review your page...

Recently we've been learning a lot about how ranking in large language models like ChatGPT is different than ranking in Google, and so I just wanted to talk about one of those. Every web page has something called a meta title and a meta description. These are invisible on the page, but they're typically what you'll see on Google's search results page. Blue title is the meta title, and the text below it is the meta description. The meta title is one of the most important ranking factors in Google, but we've known for a long time now that the meta description does not impact ranking. However, we now know that the meta description can have a huge impact on your visibility in large language models like ChatGPT. And this is because of the way the large language models retrieve information from search engines. When you ask a question to a large language model, it'll perform maybe a dozen different searches and return hundreds of search results. But they don't want to spend the resources crawling every single one of those pages that's returned. So instead it reviews the title, URL, and meta description of each page to determine which pages it should review. I'll make another video talking about how you can optimize your URL structure for large language models, but let's talk about the meta description. For now. The best advice seems to be to spoil the answer in your meta description. So what does That mean well, consider the question that the user is asking the large language model before they review your page. You want to answer that question in your meta description so that the large language model is confident when they see that description that your page will have the answer to the question.

Your meta description now controls ChatGPT ranking! Spoil the answer completely so AI knows you have what they need 🤖 #SEOTips #ChatGPT #AISearch #DigitalMarketing #AI... Meta descriptions may influence LLM visibility because AI systems can review titles, URLs, and descriptions before choosing pages to inspect. Spoiling the answer in a meta description is presented as a way to signal that the page contains the answer an LLM needs. Main topics: Answer-first snippets, Meta descriptions / AI visibility.

Your meta description now controls ChatGPT ranking! Spoil the answer completely so AI knows you have what they need 🤖 #SEOTips #ChatGPT #AISearch #DigitalMarketing #AI #MarketingTrends

Answer-first snippets
Meta descriptions / AI visibility


The way that people interface with content online is going to change dramatically in the next few years. All the big AI model makers realize this, and that's why they're racing to become the operating system of the internet. Google is quickly rolling out their AI mode. Perplexity is pushing their Comet browser. Claude and ChatGPT both have a product that can agentically use a computer on your behalf. And while each of these products might look very different, they all come from a shared vision of how people will interface with their computers and the internet in the future. What all these model makers understand is that in the future, it won't make sense for you to be opening multiple tabs on your browser, looking at multiple websites, opening multiple pieces of software for most tasks. What you really want is a smart assistant that can go out and do things and fetch information on your behalf. All these makers see that, and they're racing to build the best version of it. If you are a business owner or content creator of any kind, it's important that you're paying attention to this. This is going to dramatically change how people find information and choose which businesses to work with. Instead of each individual user going on their own journey and doing their own research, we're going to defer more and more of our decision making to super smart AI models. It's much too early to say who the winners and losers are gonna be or what this product will ultimately look like...

The way that people interface with content online is going to change dramatically in the next few years. All the big AI model makers realize this, and that's why they're racing to become the operating system of the internet.

Google is quickly rolling out their AI mode. Perplexity is pushing their Comet browser. Claude and ChatGPT both have a product that can agentically use a computer on your behalf. And while each of these products might look very different, they all come from a shared vision of how people will interface with their computers and the internet in the future.

What all these model makers understand is that in the future, it won't make sense for you to be opening multiple tabs on your browser, looking at multiple websites, opening multiple pieces of software for most tasks. What you really want is a smart assistant that can go out and do things and fetch information on your behalf. All these makers see that, and they're racing to build the best version of it.

If you are a business owner or content creator of any kind, it's important that you're paying attention to this. This is going to dramatically change how people find information and choose which businesses to work with. Instead of each individual user going on their own journey and doing their own research, we're going to defer more and more of our decision making to super smart AI models.

It's much too early to say who the winners and losers are gonna be or what this product will ultimately look like. One thing we know will be important is that you have a lot of content representing your brand out on the internet for these models to find. The two things we're focused on for our company and our clients is tracking where these models are looking before they recommend a company, making sure our brands are mentioned in as many of those places as possible, and putting systems in place to create high quality content at scale.

I believe as we move into 2026 and 2027, the noisiest brands are gonna win.

Your customers won't be googling you by 2027 - AI will choose for them. The noisiest brands win 🤖 #AI #BusinessTips #2027 #DigitalMarketing #FutureTech The recommended AI visibility approach is to track where models look before recommending a company and secure brand mentions in as many of those places as possible. Main topics: Agentic search / AI visibility, Content scale / brand visibility, Source mapping / brand mentions.

Agentic search / AI visibility
Content scale / brand visibility
Source mapping / brand mentions


I've been creating and posting videos on social media consistently for about a year and a half. I've done hundreds and hundreds of videos and thank god the feedback has been amazing. The other day, one of my kids cleverly asked me, dad, if you don't post for a few days, will something in one of the algorithms get broken? I answered my kid, I'm not worried about any algorithm on social media breaking. I'm worried about the algorithm or the habit in myself of breaking. And that's why I continuously make these videos. Thank god I've realised from a business point of view, it's one of the best habits that I've ever got into making and posting videos consistently. The way that I've managed to build my brand, how many people reach out to me and thank god how much I'm helping people has really elevated my business to a new level. If you are a business owner and you thinking of making videos, start today and don't stop at the beginning. It's hard, it's awkward and it's quite strange. But the rewards are worth it. Just keep on pushing through.

Posting Content Daily Is My Algorithm For me, posting content every s...


You got a bunch of failures, but you keep going. You get experience, you keep going, then you get success. It ravels together 1,000 people who all want the same thing as you. This is what your competition actually looks like. Most people, they're too afraid to try in the first place. They're not even gonna try then. The people who do try, they give up within three failed attempts. Then there are people who keep going, but they move way too slow. Have the people who almost made it, but they get distracted by shiny object syndrome. You've seen that all the time. What's left is you and the other dude. This is what it looks like on a day scale. If you're just going by day by day by day, up and down, up and down. When you go to months, it starts to get a bit better. It's not great, but it's a bit better. We move to years, we're going up, and then we move to decades, and look at that curve. That's why you keep going. Shout out to Sahil Bloom for this. The world is full of half written books, half built businesses and a half kept promises. You stand out by closing loops, by showing up, by doing what you said you would do. Anyone can start, but few have the courage to finish.

You got a bunch of failures, but you keep going. You get experience, you keep going, then you get success, it ravels together. Let's look at it another way...

You got a bunch of failures,  but you keep going. You get experience, you keep going, then you get success, it ravels together. Let's look at it another way. 1000 people who all want the same thing as you. This is what your competition actually looks like. Most people, they're too afraid to try in the first place. They're not even gonna try. Then the people who do try, they give up within three failed attempts. Then there are people who keep going, but they move way too slow. You have the people who almost made it, but they get distracted by shiny object syndrome. You've seen that all the time. What's left is you and the other dude.  This is what it looks like on a day scale. If you're just going by day, by day, by day, up and down, up and down. When you go to months, it starts to get a bit better. It's not great, but it's a bit better. We move to years, we're going up, and then we move to decades and look at that curve. That's why you keep going.  Shout out to Sahil Bloom for this. The world is full of half written books, half built businesses, and a half kept promises. You stand out by closing loops, by showing up, by doing what you said you would do. Anyone can start, but few have the courage to finish. #perseverance #motivation #keepgoing #entrepreneurship


My favorite republishing tool just put up a new automation. I'm so hyped! Instagram Stories to Snapchat Stories. This was how easy it was to set up. You pick your Instagram account, you pick the type, you pick your Snapchat account. If you choose stories, the type is already set for you. You click this, and that's all. Get the tool at reusevideo com.

My favorite republishing tool just put up a new automation. I'm so hyped. Instagram Stories to Snapchat Stories...

My favorite republishing tool just put up a new automation. I'm so hyped. Instagram Stories to Snapchat Stories. This was how easy it was to set up: You pick your Instagram account, you pick the type. You pick your Snapchat account. If you choose Stories, the type is already set for you. You click Create Workflow and that's all. Get the tool at reusevideo.com. #socialmediamarketing #snapchatmarketing #instagrammarketing


You should absolutely be creating blog content on your website. Recently, you might have heard some SEO saying that blogs are dead and that blog content doesn't work anymore. There is some truth to this that I want to address, but then I want to talk about why blogs are one of the best things you could be doing right now. Blogs tend to rank for what are called informational queries. These are typically questions, but not always. The reason that many SEOs are saying that blogs no longer work is because when you go to Google and type in one of these informational queries, you'll typically get an AI response, which means users don't need to go to your website. They get the answer right there in AI. Now if your income depends on traffic to your website, this is a real problem. But if you sell an actual product or service, this is a big opportunity. You see, it's totally fine if the AI provides the answer as long as that answer is your product or service. Well, blog posts are getting less and less traffic. The right kind of blog post will get you recommended by AI and it's getting easier and easier to create high quality blog posts thanks to AI. So what kind of articles should you be writing for your blog? Articles providing recommendation or advice, specifically recommendation or advice to buy your product or service. However, it's important that Each of these articles is targeting an actual question that someone is likely to go to Google and type into the search bar. So these can't just be sales letters talking about how great your product and service are...

You should absolutely be creating blog content on your website. Recently, you might have heard some SEO saying that blogs are dead and that blog content doesn't work anymore. There is some truth to this that I want to address, but then I want to talk about why blogs are one of the best things you could be doing right now. Blogs tend to rank for what are called informational queries. These are typically questions, but not always. The reason that many SEOs are saying that blogs no longer work is because when you go to Google and type in one of these informational queries, you'll typically get an AI response, which means users don't need to go to your website. They get the answer right there in AI. Now if your income depends on traffic to your website, this is a real problem. But if you sell an actual product or service, this is a big opportunity. You see, it's totally fine if the AI provides the answer as long as that answer is your product or service. Well, blog posts are getting less and less traffic. The right kind of blog post will get you recommended by AI and it's getting easier and easier to create high quality blog posts thanks to AI. So what kind of articles should you be writing for your blog? Articles providing recommendation or advice, specifically recommendation or advice to buy your product or service. However, it's important that Each of these articles is targeting an actual question that someone is likely to go to Google and type into the search bar. So these can't just be sales letters talking about how great your product and service are. There's gonna be things like buying guides or best x, 4, y lists or how to articles for some kind of problem that your product or service solves. And these articles need to be actually helpful. You need to answer the question in the post, but your product or service can and absolutely should be part of the answer.

POV: Everyone says blogs are dead but your product just got recommended by Google's AI 📈 This is why I'm doubling down on blog content rn #BlogStrategy #SEO #ContentTips Informational blog traffic may decline when AI answers satisfy queries, but product businesses can still benefit if AI recommends their product. Buying guides, best-fit lists, and how-to solutions can support AI recommendations if they target real questions and stay helpful. Main topics: Blog strategy / AI answers, Recommendation content.

Blog strategy / AI answers
Recommendation content


What is the level of understanding that a business owner should have of digital marketing if they hiring someone to do their SEO, their Google Ads or their social media advertising? As I've mentioned in so many of my videos, I come across so many scenarios that there are really dodgy, terrible people out there that are charging an arm and a leg to business owners. They tell them that they're doing great SEO. They tell them that they're very good at Google Ads and as well they tell them that their social media is just unbelievable. Unfortunately, so many times when we do audits for people, we show them how bad the current providers really are and really that these guys have been taken for a ride. Now part of the reason why I make these videos is I try to educate business owners and people that are hiring third parties to do the marketing for them. A lot of the stuff isn't as complicated as it might seem and if you don't have at least a basic understanding, people can take you for a ride. The only way that you can prevent yourself really being taken advantage of is that you have to ask the right questions. You have to know at least a little bit about search engine optimisation and also you are allowed to question the agency that is doing work for you. You should be asking them about results. You should Be asking them for analytics. You should be able to ask them for access into everything. If you're not asking these questions, you are opening up yourself to be taken advantage of.

What is the level of understanding that a business owner should have of digital marketing if they hiring someone to do their SEO, their Google Ads or their social media...

Why Business Owners Must Understand Digital Marketing Every business ...


Free SEO tools that actually help you rank, part 18. Google's Rich Results Test lets you see structured data on your website pages, which influences how they appear in search results. Structured data gives you richer results, so rather than just showing the page title and description, Google will show things like pricing, reviews, delivery info. All of this encourages more clicks from Google search. Enter your page URL, and it will show you the data available for your listing and any errors that you need to resolve for the richest results.

Free SEO tools that actually help you rank – Part 18 Google’s Rich Results Test allows you to test what rich snippets you can have when your pages feature in your Google... This source is indexed under Structured data / rich results. Main topics: Structured data / rich results.

Free SEO tools that actually help you rank – Part 18   Google’s Rich Results Test allows you to test what rich snippets you can have when your pages feature in your Google search results. The right structured data on your site can unlock features in Google Search like reviews, pricing and delivery info, which all lead to higher click through rates.  This tool is a must have!   #FreeSEOTools #SearchEngineOptimization #EcommerceSEO #SEOtips


Google actually hires humans to rate the results that show up in Google search. These people are called quality raters. And I had one of them come on my podcast. This guy right here, this is Cyrus Shepherd. He's a very well known SEO. He told me he was required to rate results using his smartphone and not his desktop computer. Most people start their designs with this, but actually what you want to do is start your designs with this. This is called mobile first design. If your designs are fine on desktop but terrible on mobile, the work that these people have done will help Google's algorithms target to you. So start with this. Learn how to make SEO friendly designs that get customers at compactkeywords.com.

Google actually hires humans to rate the results that show up in Google search. These people are called Quality Raters and I had one of them come on my podcast, Cyrus Shepard... This source is indexed under Mobile-first SEO. Main topics: Mobile-first SEO.

Google actually hires humans to rate the results that show up in Google search. These people are called Quality Raters and I had one of them come on my podcast, Cyrus Shepard, a very well-known SEO. Cyrus was once one of these Quality Raters. He told me he was required to rate results using his smartphone and not his desktop computer. Most people start their designs with desktop, but actually you should start with mobile. This is called mobile-first design. If your designs are fine on desktop, but terrible on mobile, the work that these Quality Raters have done will help Google's algorithms target you. So start with mobile. Learn how to make SEO friendly designs that get customers at compactkeywords.com #uiux #searchengineoptimization #seotips #digitalmarketing


SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service? Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it. However, it's very unique. No one else offers this product, and no one knows that it exists until they see it. And this is a perfect example of a business that should not be investing in SEO. There's no agreed upon name that you would go to Google and search for. It's a very novel product. Very few people have ever heard of it. For a business like this, SEO and Google ads, for that matter, aren't gonna do you any good. No one's searching for your keywords. The only relevant terms that you might care to rank for would be something like ideas. In this case, personalized gift ideas. However, terms like that are way too competitive. It's gonna be some big publisher that ranks the top of Google, and nowadays, people aren't even gonna go to that publisher's website. It's just gonna get answered in some kind of AI response, and that's one hint as to what you should do instead of SEO. We'll get back to that in a second. The point is, traditional inbound marketing almost never works for these kind of businesses. So what works instead? Well, outbound marketing works...

SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service?

Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it. However, it's very unique. No one else offers this product, and no one knows that it exists until they see it. And this is a perfect example of a business that should not be investing in SEO.

There's no agreed upon name that you would go to Google and search for. It's a very novel product. Very few people have ever heard of it. For a business like this, SEO and Google ads, for that matter, aren't gonna do you any good. No one's searching for your keywords. The only relevant terms that you might care to rank for would be something like ideas. In this case, personalized gift ideas. However, terms like that are way too competitive. It's gonna be some big publisher that ranks the top of Google, and nowadays, people aren't even gonna go to that publisher's website. It's just gonna get answered in some kind of AI response, and that's one hint as to what you should do instead of SEO. We'll get back to that in a second.

The point is, traditional inbound marketing almost never works for these kind of businesses. So what works instead? Well, outbound marketing works. And mainly I'm referring to organic social media or social media advertising. If your ideal customer is not aware of your product or service, you need to inform them. As long as there is a target audience for your product or service, you can get in front of that audience on social media.

Typically this is going to mean creating a compelling video that shows off your product or service. I recommend creating at least a dozen such videos and posting them organically to all the social media platforms and seeing which one does best. Then make a 15 second version of the top performing video and put a strong call to action at the end. Run that video as an advertisement on whichever platform your video is performed best on. That is right now by far the most effective strategy for advertising if you have a very clear target audience, but they're not yet familiar with your product or service.

However, I think that's probably gonna change in the next year or two. As AI models get smarter, more and more people are using them for these kind of recommendations. Let's take the personalized gift example again. Every month, more people are turning to tools like ChatGPT to help them find the gift ideas. ChatGPT is then going to do a series of hyper specific searches across a traditional search engine, looking through hundreds of pages of content to find the perfect gift ideas for this particular user and their specific case.

But how do you make sure the AI finds and recommends your product? Well, first, you need to identify the pages that ChatGPT is referencing before it makes its recommendations. And then you just need to get your product or service listed on as many of those pages as possible, preferably in a way that's recommending you. This is currently the primary strategy we're deploying for our clients.

And honestly, the payouts probably not gonna be as big as it would with social media videos, at least in the short term. But long term, I do think this is going to be the primary way that people get their recommendations. And right now, there's a huge opportunity to increase your visibility while the competition's low.

SEO might be wasting your money 💸 Here's what works instead for unique products #MarketingTips #SEO #SmallBusiness SEO is a weak primary strategy when people do not know the product category exists and lack shared search vocabulary for it. Main topics: AI recommendation source strategy, Novel products / social advertising, SEO fit / product awareness.

AI recommendation source strategy
Novel products / social advertising
SEO fit / product awareness


The original hook for this was new interview on turning an online solitaire game into a one point five thousand dollar a month side hustle. It got three. Like, four years later, the hook was changed to a simple website with a good domain name could replace your salary. It got two point 4,000 likes and 549,000 views. Sometimes it's not your subject matter, it's just your hook. And if you want 25 of my favorite hooks, put this into Google.

Credit to Harry at Marketing Examples for this finding. The original hook for this ad was: “New interview on turning an online solitaire game into a $1.5K a month side... This source is indexed under Content hooks / social search. Main topics: Content hooks / social search.

Credit to Harry at Marketing Examples for this finding. The original hook for this ad was: “New interview on turning an online solitaire game into a $1.5K a month side hustle.” It got three likes.  Four years later, the hook was changed to: “A simple website with a good domain name could replace your salary.” It got 2.4 thousand likes and  549 thousand views.  Sometimes it's not your subject matter, it's just your hook.  And if you want 25 of my favorite hooks, put this into Google: 25 Hooks for TikTok, Instagram Reels, and YouTube Shorts #socialmediamarketing #digitalmarketing #marketingstrategy #tiktokmarketing


This is how you create remarketing lists and audiences inside of Google Ads. If you've never heard of it, Google Remarketing ads is one of the most effective type of advertising that Google allows you to do. What Google say to is like this. They give you the opportunity to remarket or show your ads to people that have come onto your website in the past. Now the reason why this is generally effective is that research shows people need to see your brand a number of times before they buy. Now just one point before we go further in certain industries specifically in medical and health and other sensitive areas Google won't allow you to do remarketing at all. In order to create remarketing audiences inside of Google you have to have a tag installed. You either have to have your Google Ads tag installed inside the back of your website or you have to do it with Google Analytics. Once this is set up this is how you do it. The first thing that you do inside of Google Ads is on the left hand side click on tools then the next column you gonna look for Audience Manager, click on that plus button and then click on website visitors. As you scroll down you gonna see that Google gives you a variety of different ways that you can remark it to people. You can choose a window period for example you might wanna follow people that have Been to your website in the past 30 days, in the past 7 days, or 180 days. The next thing is that Google allows you to follow everyone that's come to your website...

This is how you create remarketing lists and audiences inside of Google Ads. If you've never heard of it, Google Remarketing ads is one of the most effective type of advertising that Google allows you to do. What Google say to is like this. They give you the opportunity to remarket or show your ads to people that have come onto your website in the past.

Now the reason why this is generally effective is that research shows people need to see your brand a number of times before they buy. Now just one point before we go further in certain industries specifically in medical and health and other sensitive areas Google won't allow you to do remarketing at all. In order to create remarketing audiences inside of Google you have to have a tag installed. You either have to have your Google Ads tag installed inside the back of your website or you have to do it with Google Analytics.

Once this is set up this is how you do it. The first thing that you do inside of Google Ads is on the left hand side click on tools then the next column you gonna look for Audience Manager, click on that plus button and then click on website visitors. As you scroll down you gonna see that Google gives you a variety of different ways that you can remark it to people. You can choose a window period for example you might wanna follow people that have Been to your website in the past 30 days, in the past 7 days, or 180 days.

The next thing is that Google allows you to follow everyone that's come to your website. Or if you want to, you can be more refined and defined and show people that have either come to certain pages on your website or haven't come to certain pages on your website. Once you've created those remarketing audiences, press save and now you'll be able to use remarketing with those selected audiences.

How to Create Remarketing Lists in Google Ads Remarketing in Google A...


A very worthwhile read, I would say. Yeah, required reading. Really good stuff. So many tips in here. This is, yeah, Sterling's guy. They're so good. They're so good at this content stuff. And I was actually reading this and I'm thinking, is this what they mean by chunking? Because each of these seems so like, I would assume, I would expect them to be on top of this. And they're like, aha. Darren, Darren, chunks. H1, H2, H3, H4. Do you know what I mean? It's like... Great. They are chunk masters, actually. I would call the Sterling Sky crew the chunk masters of local search. Chunking makes me blow chunks. You're going to blow some chunks from any time someone says chunking. Yeah, or query fan out. Yeah, or query fan out. Yeah. Great job, Sterling Sky. Another fantastic, chunky piece. OK.

Claire and I are back with the biggest stories from last week 🆕 On th...


If you want to see how ChatGPT searches the web for you, do this. Ask it a question where it's going to do a search. Copy this string after forward, slash C. In Chrome, right click and hit inspect. Go to network at the top. Refresh the page. Now you'll see something like this in filter. Paste the string you just copied. Click this icon here. Go to response. Search this code for queries. Now you can see all the keywords ChatGPT used to search with. Learn how to do SEO that gets recommended by AI at compactkeywords com.

How to find query fan outs with ChatGPT. Ask ChatGPT a question in which it's going to do a search. Copy the string in the URL after forward slash C... The video describes inspecting ChatGPT network responses to see search queries used by ChatGPT web search. Main topics: ChatGPT query inspection / experiment.

How to find query fan outs with ChatGPT. Ask ChatGPT a question in which it's going to do a search. Copy the string in the URL after forward slash C. In Chrome, right click and hit inspect. Go to network at the top. Refresh the page.  In filter, paste the string you just copied, click on the orange icon. Go to Response. Search the code for queries. Now you can see all the keywords ChatGPT used to search with. Learn how to do SEO that gets recommended by AI at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing


SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of right now, not much has changed. However, I do think that most of the SEO community is kind of ignoring the fact that big change is definitely coming. The truth is, SEO can never really die completely. As long as there are search algorithms, there will be ways to optimise for those algorithms. And even when AI is doing more and more of the work, they're always going to be using some kind of search algorithm. However, that's the change that many SEO's seem to be failing to recognise. More and more it is the AI using the search algorithm. Instead of humans going to Google search, humans are going to a large language model like ChatGPT, and the large language model is going to a search engine. So aside from the fact that search engines themselves are continuing to change, and at a faster pace than ever, the bigger change we're seeing is in search behaviour. Large language models just use much more specific search terms, and they look through 10 or 100 times as many web pages. And that dramatically changes the strategy. So, no, SEO isn't dying anytime soon or ever, but the strategy is changing at an unprecedented rate.

Everyone's saying "SEO is dead" but here's what's really happening... 👀 AI just changed the entire game #SEO #DigitalMarketing #AI #ContentTips #MarketingTrends SEO is not dead, but strategy changes as users ask LLMs and LLMs search with more specific terms across many more pages. Main topics: SEO evolution / AI search behavior.


Inside your Google Ads, Google gives you a score for your Google Text ads. You might be poor, you might be good, you might be great, you might be excellent. What I wanna tell you is that this score, 99% of the time gives you no indication about how your Google Ads will perform. And it doesn't tell you how well your Google Ads have obviously been set up as well. The first thing they tell you is that you have to have lots and lots of different headlines. This doesn't really make sense for a lot of people. The second thing is they tell you mustn't pin your headlines. A lot of the times this doesn't make sense because you want to put your keyword in your headline that is the most relevant to the keyword that a person has searched. And you might want to pin headline 2 or headline 3. Again, for different type of ads with descriptions and part ones and part twos. Google sometimes will tell you things that are for their benefit and not really for yours. So please, when you see a poor ad score, don't freak out. It doesn't mean anything.

Google Ads Ad Strength Is Not a Performance Indicator Ad Strength in ...


You have got to start analysing your website traffic from AI chatbots. If you're only checking your website search traffic from Google, you aren't seeing the full picture anymore. And it's super easy to track AI search traffic in GA4. Here's how. Click Library in the reports tab, create new report, create detail report, choose blank. Add Session Source and landing page as the dimensions. For metrics, I like to track these ones, but you can tailor it what you want to see. Then you're gonna add this filter for the session source. In this box, you're gonna add all of the AI chatbots that you wanna track here. So you can see I've got ChatGPT, Perplexity Copilot, Gemini. Save it as a new report, and now you can see exactly which AI chatbots are driving traffic to your website and the pages they're promoting the most.

If you want to know how you're ranking in AI search results (i.e. GEO), you need to start analysing your AI website traffic... AI chatbot traffic can be tracked in GA4 with Session Source and Landing Page dimensions filtered for sources like ChatGPT and Perplexity. Main topics: AI chatbot analytics.

If you want to know how you're ranking in AI search results (i.e. GEO), you need to start analysing your AI website traffic. Because whether you're doing traditional search engine optimisation, or generative engine optimisation, if you're not tracking how much traffic AI chatbots send your website, you're not going to know if it's working! Use this GA4 report to track how much website traffic you're getting from tools like ChatGPT, Perplexity, Gemini & CoPilot so you can see if your SEO strategy is working.   #SEO #GEO #AISEO #SearchEngineOptimization #DigitalMarketing


By the way, if you go to your Google account, then go to your profile photo and drop in a GIF. Your GIF will show in Gmail for everybody. Gmail has over 2.5 billion users. It has 25% of the global email client market share. Doing this boosts your open rate a lot.

By the way, if you go to your Google account, then go to your profile photo and drop in a GIF, your GIF will show in Gmail for everybody. Gmail has over 2.5 billion users...

By the way, if you go to your Google account, then go to your profile photo and drop in a GIF,  your GIF will show in Gmail for everybody.  Gmail has over 2.5 billion users. It has 25% of the global email client market share. Doing this boosts your open rate a lot. #growthhacking #growthhacks #emailmarketing #buildinpublic


I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services. Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers. And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right? If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything about the window tinting industry, you know that they don't install window tint, they install automotive window film. And that's why, if you look at the websites of most of these window tinting shops, you'll see that their page for their window tinting service is titled automotive window film. So the fix here is, instead of creating a page for each thing you do, create a page for each thing someone searches for. And here's where it gets a little unintuitive, because people don't just search for window tint. They search for window tint for Teslas, or window tint for trucks, or ceramic window tint. And as the business owner, you're probably thinking, no, these are all the same thing...

I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services.

Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers. And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right? If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything about the window tinting industry, you know that they don't install window tint, they install automotive window film. And that's why, if you look at the websites of most of these window tinting shops, you'll see that their page for their window tinting service is titled automotive window film.

So the fix here is, instead of creating a page for each thing you do, create a page for each thing someone searches for. And here's where it gets a little unintuitive, because people don't just search for window tint. They search for window tint for Teslas, or window tint for trucks, or ceramic window tint. And as the business owner, you're probably thinking, no, these are all the same thing. It's just one process. It's just window tint. But remember, we're not creating a page for each thing you do. We're creating a page for each thing someone searches for.

And I'm not talking about creating a bunch of low quality, spammy pages stuffed with keywords. Create the highest quality page possible for this searcher. Sure, your window tinting process is probably the same on Tesla's as it is on trucks. But the person searching for truck window tinting is telling you something about what they're looking for. Include examples of your work on trucks. Talk about the most popular packages for truck owners. Show pricing for the most common truck models. Show testimonials from people who had their trucks windows tinted with you. When you do this, well, each searcher gets a page that's designed specifically for them and their use case.

You can segment your services by use case, demographic, service area, product option. The point is, when you're thinking of the pages of your website, don't think about the things you do. Think about what people are searching for. Not only is this the best SEO strategy, it's the best for user experience.

Why your business website isn't ranking 👇 It's not what you think! You're creating pages for what YOU do instead of what people search for... Businesses should create pages for what customers search for, not only for internal service categories. Intent-specific service pages can improve SEO and UX when each page is genuinely tailored to the searcher. Main topics: Intent-Specific Pages, Searcher Vocabulary.

Why your business website isn't ranking 👇 It's not what you think! You're creating pages for what YOU do instead of what people search for. This one change fixes everything ✨ #SEO #WebsiteTips #GoogleRankings #MarketingHacks #BusinessTips

Intent-Specific Pages
Searcher Vocabulary


Online reputation management or sometimes referred to SEO reputation management is a way of controlling how your name appears on search engine results. A guy contacted me yesterday and he said that his name has appeared on one of the Wiki Leaks websites. The problem for him is that when people search his name, one of the results comes up relating to these wiki leaks and he feels that it's harming his reputation. The first thing that my client asked me is if I have any connections at Google and I can just phone them and tell them to get his name off the Google results. Obviously, I said no, Google won't just do that. What I told him is that we can do online reputation management. When a person searches this guy's name, the result would relating to Wikileaks comes up quite high on the Google results. Now again, we can't remove the results, but the aim is to push that result lower and lower and lower down the search results, ideally even to page 2 or 3. Now in order to push those results further and further down, you need to put results on top of that negative result. There's a number of ways that one can do it. The first one that you can do is make sure that you have social media. Generally, Google will show the top results for most people's names like on LinkedIn, Instagram, Facebook, Pinterest, YouTube and a few others. The second Thing is you might want a personal website. You can do positive P R as well. There's a whole variety of different options. Now, for this client that I mentioned, I don't think it's gonna be that hard...

Online reputation management or sometimes referred to SEO reputation management is a way of controlling how your name appears on search engine results. A guy contacted me yesterday and he said that his name has appeared on one of the Wiki Leaks websites. The problem for him is that when people search his name, one of the results comes up relating to these wiki leaks and he feels that it's harming his reputation. The first thing that my client asked me is if I have any connections at Google and I can just phone them and tell them to get his name off the Google results.

Obviously, I said no, Google won't just do that. What I told him is that we can do online reputation management. When a person searches this guy's name, the result would relating to Wikileaks comes up quite high on the Google results. Now again, we can't remove the results, but the aim is to push that result lower and lower and lower down the search results, ideally even to page 2 or 3.

Now in order to push those results further and further down, you need to put results on top of that negative result. There's a number of ways that one can do it. The first one that you can do is make sure that you have social media. Generally, Google will show the top results for most people's names like on LinkedIn, Instagram, Facebook, Pinterest, YouTube and a few others.

The second Thing is you might want a personal website. You can do positive P R as well. There's a whole variety of different options. Now, for this client that I mentioned, I don't think it's gonna be that hard.

It might take time, but really we just want to push one result further down. But in certain circumstances, it's almost impossible. A few years back, I had a guy that called me and he wanted to try clean his name on Google. But when I searched it, there wasn't one result.

There were about 30 results. This guy really was a dodgy guy. And I told him, look, bro, I'm not judging you. It's got nothing to do with me.

But in your circumstance, it's almost impossible to clean your name.

What Is Online Reputation Management Online reputation management, or...


People can sell yachts with SEO. Whatever the consumer category is. High end, cheap services, products. People are turning to search and to AI looking to purchase things and use things. SEO is the only marketing channel where you can target these people looking to purchase right now. Target them for free. All you need to do is find the keywords people are using to search with purchase intent. Then target these keywords with individual pages made exactly for the keyword. Learn how to do just this with my SEO course at compactkeywords com.

People can sell yachts with SEO. Whatever the consumer category is, high-end, cheap, services, products, people are turning to search and to AI, looking to purchase things and... SEO can target people actively looking to purchase by finding purchase-intent keywords and creating individual pages matched to those keywords. Main topics: Purchase-intent SEO.

People can sell yachts with SEO. Whatever the consumer category is, high-end, cheap, services, products, people are turning to search and to AI, looking to purchase things and use things. SEO is the only marketing channel where you can target these people looking to purchase right now - target them for free. All you need to do is find the keywords people are using to search with purchase intent, then target these keywords with individual pages made exactly for the keyword. Learn how to do just this with my SEO course at compactkeywords.com #seotips #searchengineoptimization #ecommerce #digitalmarketing


Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC. A keyword like this has a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC, you still have low authority sites showing up. Nobody knows to look at Google results like this. These scores are from the SEO tool Moz, and I show how to do this exact strategy in depth in my SEO course at compactkeywords com.

Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC... The source argues that some low-authority pages can still appear for competitive keywords when their on-page optimization is strong. Main topics: SEO competition analysis.

Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC. A keyword like this has a $200 cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword.  Notice how the green one is ranking number one. If you put your keyword in these places, you'll get a green score. Then you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC, you still have low authority sites showing up. Nobody knows to look at Google results like this. These scores are from the SEO tool Moz. And I show how to do this exact strategy in depth in my SEO course at compactkeywords.com #seotips #searchengineoptimization #growthhacking #digitalmarketing


If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign. So there's two main reasons that rank tracking is unreliable. One is that you can only realistically track maybe a couple hundred keywords, but there's tens of thousands of search terms someone might use to get to your website. And the second is that you're chasing a moving target. These keyword rankings change sometimes multiple times per day. They're affected by the location of the searcher and their personalisation. That's why the only rank tracking that I use consistently is local rank tracking. This is using a local search grid like the one that White Spark offers to track rankings where the searcher actually stands when they're doing the search. Now this only applies to local businesses, but it can give you really actionable data about where you're ranking and where you're not and which competitors are out ranking you in those locations. If you're not tracking your keyword ranking, how do you keep track of the performance of your SEO campaign traffic? What you really care about is how many people are finding your website through Google Search...

If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign.

So there's two main reasons that rank tracking is unreliable. One is that you can only realistically track maybe a couple hundred keywords, but there's tens of thousands of search terms someone might use to get to your website. And the second is that you're chasing a moving target. These keyword rankings change sometimes multiple times per day. They're affected by the location of the searcher and their personalisation.

That's why the only rank tracking that I use consistently is local rank tracking. This is using a local search grid like the one that White Spark offers to track rankings where the searcher actually stands when they're doing the search. Now this only applies to local businesses, but it can give you really actionable data about where you're ranking and where you're not and which competitors are out ranking you in those locations.

If you're not tracking your keyword ranking, how do you keep track of the performance of your SEO campaign traffic? What you really care about is how many people are finding your website through Google Search. And the best place to see that data is Google Search Console. However, keep in mind you don't care about all traffic. For example, branded traffic. If someone is searching for your brand by name, you should rank at the top of Google no matter what you're doing on the SEO side. So when you're trying to evaluate the performance of your SEO campaign, you should filter out branded traffic.

Also, it's important to understand that some traffic is just much more valuable than others. Typically, you would rather have one visit to a product or service page than 100 visits to some blog post. So that's why I evaluate the performance of every search campaign by tracking non branded traffic to our transactional pages.

Hey TJ, from the future here. Right after I recorded that video, Google put out a change that prevents rank trackers from seeing beyond the first 10 results. This is actually a huge problem for rank tracking software, and it makes them significantly less valuable. So while rank tracking was already overrated, I think it's really in trouble now.

16 years in SEO taught me rank tracking is mostly useless 📉 Here's what actually matters for your website traffic 💡 #SEO #DigitalMarketing #SEOtips #GoogleNews The creator recommends judging SEO by non-branded organic traffic to transactional pages, not total traffic or blog traffic alone. Main topics: Local SEO rank tracking, SEO measurement, SEO reporting / transactional traffic.

Local SEO rank tracking
SEO measurement
SEO reporting / transactional traffic


This is how you fix the homepage SEO meta title and meta description on a Wix website the first thing that you have to do is log into your Wix studio then on the top right go to edit site on the left hand side go to pages and menu click on those three dots then click on SEO basics scroll further down and look for your title tag your title tag is the most important part of your homepage SEO and this is the first line that people and Google are gonna see put in your page title over there remember try put in your top keywords at the beginning and also remember that you're limited only to 60 characters the next thing below that is your meta description again put in your keywords with the great call to action and make sure that it makes sense again over here you are limited to 160 characters then the next thing that we have to do is tell Google that we've made these changes what I want you to do is go open up Search Console obviously make sure that you connected put in that homepage U R L into U R L inspect click and let it inspect it if your page is already on Google and now you've made these changes tell Google that you've made those changes and press that button again hopefully after a few days you're gonna see that That new page title and new page description is indexed on Google. If you need any help with the s c. O. Or the Google Ads of your Wix website, drop a comment below or DM me.

This is how you fix the homepage SEO meta title and meta description on a Wix website the first thing that you have to do is log into your Wix studio then on the top right go...

How to Do Your Homepage SEO on Wix Your homepage sets the tone for yo...


According to Faqs, make websites do worse in SEO, an experiment was done to test the performance of text within tabs versus text that's fully visible. Text within tabs, fully visible. This is an accordion element. These drop down. This is the drop down already visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs version. From a user experience perspective, people just want their answers fast. When it's dropped down like this, they get their answer really fast. Learn how to do SEO that gets customers at compactkeywords.com.

Accordion FAQs make websites do worse in SEO. An experiment was done to test the performance of text within tabs versus text that's fully visible... An experiment is cited where fully visible FAQ/content text received 12% more organic sessions than the same text hidden inside accordion tabs. Main topics: Accordions / visible content experiment.

Accordion FAQs make websites do worse in SEO. An experiment was done to test the performance of text within tabs versus text that's fully visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs versions.  From a user experience perspective, people just want their answers fast.  When text is dropped down, visitors can skim easier and get their answers fast.  Learn how to do SEO that gets customers  at compactkeywords.com


How does Google feel about AI content? This often comes up when I'm talking about using AI to create content for SEO purposes. People will say things like, won't Google be able to tell that the content was created using AI? And first of all, no, Google's algorithm can't tell if something was created by AI. But two, it wouldn't matter if they could. Google has said over and over again that they don't care how content is created. They care about the quality of the content. Is it actually helping users? But the truth is, Google's algorithm not all that great at detecting the quality of a piece of content. It is getting better, and I think it's possible within the next few years that it'll get a lot better at detecting quality. As of today, AI content can still rank very well as long as you do it in a smart way. In fact, there are many examples of websites putting out thousands of pieces of content using AI and doing really well before they inevitably lose all of their traffic. And now you might be thinking, wait, TJ, I thought you said Google doesn't care if you're using AI to create content. Why would they be penalizing these websites? They use AI to create large amounts of content. You see, the websites that are being penalized for this are being hit by what's called a Scaled content abuse penalty. And it's important to understand that like most penalties, this isn't something that the algorithm can detect. In fact, most Google penalties are put in place because the algorithm can't catch it...

How does Google feel about AI content? This often comes up when I'm talking about using AI to create content for SEO purposes. People will say things like, won't Google be able to tell that the content was created using AI? And first of all, no, Google's algorithm can't tell if something was created by AI. But two, it wouldn't matter if they could.

Google has said over and over again that they don't care how content is created. They care about the quality of the content. Is it actually helping users? But the truth is, Google's algorithm not all that great at detecting the quality of a piece of content. It is getting better, and I think it's possible within the next few years that it'll get a lot better at detecting quality.

As of today, AI content can still rank very well as long as you do it in a smart way. In fact, there are many examples of websites putting out thousands of pieces of content using AI and doing really well before they inevitably lose all of their traffic. And now you might be thinking, wait, TJ, I thought you said Google doesn't care if you're using AI to create content. Why would they be penalizing these websites? They use AI to create large amounts of content.

You see, the websites that are being penalized for this are being hit by what's called a Scaled content abuse penalty. And it's important to understand that like most penalties, this isn't something that the algorithm can detect. In fact, most Google penalties are put in place because the algorithm can't catch it. In the case of scaled content abuse, the penalty comes when a human reviews a website and determines that they've been using some kind of system. It doesn't have to be AI to create a large amount of low quality content at scale.

So what does this mean for the typical website owner? It means don't create low quality content at scale. But when you're using AI the right way, the quality can improve, not get worse.

Google CAN'T detect AI content (and wouldn't penalize it anyway) 🤯 The real reason some AI sites get hit?... The source frames AI use as secondary to content quality, while warning that low-quality scaled content can trigger scaled-content-abuse penalties. Creating large amounts of low-quality content at scale is presented as the real penalty risk, whether or not AI is used. Main topics: AI content / quality risk, Risk/avoid / scaled content abuse.

Google CAN'T detect AI content (and wouldn't penalize it anyway) 🤯 The real reason some AI sites get hit? Quality, not tools  #AIcontent #SEO #GoogleMyths #DigitalMarketing #MarketingStrategy

AI content / quality risk
Risk/avoid / scaled content abuse


Often when people don't understand search engine optimization, the biggest giveaway is that they are very vague and often they use these very fancy terms to throw you off their scent. I sat in a online meeting the other day and what was happening is that the website designers were convincing the owners that they are handling the SEO. And they are more than capable to do it. They've got a guy who works for them who's in charge of SEO. And he's meant to be this big expert. The problem though is that the onsite homepage SEO. Has still not been done and these guys have been waiting weeks and weeks for it. I just asked the question. I don't think the guy even knew who I was. I said, why is the homepage SEO. Not been done? This guy started spinning a whole story. He said, no, we don't rush it and we have to look at a whole lot of technical factors and mumbo jumbo, blah, blah, blah, blah, blah. To me anyway, it was so obvious this guy has got no idea what he's talking about. I honestly could do the on page SEO. For this website with my left hand in 5 minutes. If you deal with an SEO. Professional, you should see that they're very clear. They can explain things simply and obviously they can get your results.

Often when people don't understand search engine optimization, the biggest giveaway is that they are very vague and often they use these very fancy terms to throw you off...

Is Your SEO Provider Really an Expert? 🧐 Not every SEO provider who c...


If you add TLDRs to the top of your articles, you will get a massive conversion boost. This guy how adding TLDR boosted my conversions by 33%. For articles, this person added a short 2 to 3 sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. This is how you want the top of your pages to look. You have the title here, you. You have a short explanation here, you have the call to action here, you have an image here that reflects what the page is about. That's it. Give the short explanation at the top. The TLDR increase conversions by 33%. I teach how to get conversions with SEO in depth at Compact Keywords com.

If you add TLDRs to the top of your articles, you will get a massive conversion boost. Best share: “How adding TLDR boosted my conversions by 33%.” For articles, this person... The source cites a 33% conversion lift after adding short TLDR summaries near the top of articles and product pages. Main topics: TLDR conversion testing.

If you add TLDRs to the top of your articles, you will get a massive conversion boost. Best share: “How adding TLDR boosted my conversions by 33%.” For articles, this person added a short two to three sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. Give the short explanation at the top, the TLDR. Increase conversions by 33% I teach how to get conversions with SEO in depth at compactkeywords.com #conversionrateoptimization #digitalmarketing #searchengineoptimization #buildinpublic


You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle. The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency. If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement. Here's the thing. If no one is seeing or engaging with your posts, they aren't doing anything for you. They aren't increasing your brand's visibility. They aren't, as I've actually heard some social media agencies say, increasing your ranking in Google. You're just screaming into the void or whispering into the void. So what should you do instead? You should make videos. Not professional videos in a studio. Videos like this take 15 minutes a week, and make a video talking about things that are important to your audience. And then you can absolutely have an agency edit those videos and repurpose them for a dozen different platforms. This is actually what my sister does for me and several of our clients right now. Thanks, Kenzie...

You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle.

The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency. If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement.

Here's the thing. If no one is seeing or engaging with your posts, they aren't doing anything for you. They aren't increasing your brand's visibility. They aren't, as I've actually heard some social media agencies say, increasing your ranking in Google. You're just screaming into the void or whispering into the void.

So what should you do instead? You should make videos. Not professional videos in a studio. Videos like this take 15 minutes a week, and make a video talking about things that are important to your audience. And then you can absolutely have an agency edit those videos and repurpose them for a dozen different platforms. This is actually what my sister does for me and several of our clients right now.

Thanks, Kenzie. I feel like that one sounded sarcastic. Thanks, Kenzie. It takes up almost none of my time, and we get hundreds of times as much engagement on our posts.

Or don't. I don't care. Just please don't waste money on these cold, generic posts that you're outsourcing to another agency.

Stop paying agencies for posts nobody sees! People connect with PEOPLE, not brands 📱 Make 15min videos instead #socialmediatips #businesstips #contentcreator #marketingfail... The creator says fully outsourced generic social posts often fail because people connect with people, not faceless brand graphics. Main topics: Organic social / brand trust.

Stop paying agencies for posts nobody sees! People connect with PEOPLE, not brands 📱 Make 15min videos instead #socialmediatips #businesstips #contentcreator #marketingfail #authenticity


If you're wondering if AI content can rank on Google, you need to see this. Ahrefs have published this huge bank of AI SEO statistics, and anyone who says that AI content can't rank is wrong. They actually first published these findings in July, where they studied over 6,000 pages ranking in the top 20 on Google. So they ran these pages through their AI content detector, and they found that over 80% of them contain AI content in some way, but only 4.6% were 100% written by AI, which I don't think is that surprising. Pure AI content is a first draft at best and not fit for publishing, which is why this big chunk here makes up the majority of the top 20 rankings. So yes, you absolutely can rank AI content on Google.

Can AI content rank on Google? If you're using AI-generated content for SEO, here's what you need to know about whether it's going to hurt or help your SEO strategy... The source cites Ahrefs finding that over 80% of top-20 pages contained some AI content, while only 4.6% were fully AI-written. The creator argues pure AI content is usually only a first draft and is not fit for publishing unchanged. Main topics: AI-assisted content, AI draft quality.

Can AI content rank on Google? If you're using AI-generated content for SEO, here's what you need to know about whether it's going to hurt or help your SEO strategy. In a nutshell, YES, content written with ChatGPT (or any other AI tool) can rank on Google, but it's unlikely without humanising AI content first. Check out the SEO stats in this video to see for yourself.   #SearchEngineOptimization #AISEO #AIforSEO #AIContent #seotips


This how you edit your Google Business Profile to show people that they need an appointment to come to your business. They can't just rock up. It's very simple. Go to your Google Business Profile, then click on Edit Profile, then scroll to the right and click more. Scroll down, then you gonna see that it says appointment needed. Turn that on and there you go. It's as simple as that. Now hopefully people will realise that they can't just walk up to your business. They need an appointment. I hope this helps. Keep on following us for more free tips.

Edit Your Google Business Profile to Appointments Only If your busine...


If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it. This stuff is very expensive for SEO agencies to implement. So SEO agencies will lie to clients saying you need this for LLMs. Then they can charge an arm and a leg for something that's not actually going to get results. This guy did another experiment. They set up two product pages, one with visible HTML as text and schema. The other just had schema but no visible text. We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving Charlotte in advice. And if you want to learn what actually gets you covered by AI, check out my SEO course, compactkeywords.com.

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, check this out... A cited test found LLM extraction worked from pages with visible HTML text, not from schema-only product information. The source warns that agencies may oversell schema as a standalone way to get mentioned in AI channels. Main topics: Schema vs visible text, Structured data risk.

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, check this out. Mark Williams-Cook just put out a viral LinkedIn post showing how ChatGPT is destroying product schema.  His image has different colors meaning that ChatGPT is not understanding the schema and isn't using it. Niche schema is very expensive for SEO agencies to implement. SEO agencies will lie to clients saying you need this for LLMs, then they can charge an arm and a leg for something that's not actually going to get results. Julio C. Guevara did another experiment. He set up two product pages, one with visible HTML as text and schema, the other just had schema but no visible text. “We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving charlatan advice.” And if you want to learn what actually gets you covered by AI, check out my SEO course, compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #marketingexpert

Schema vs visible text
Structured data risk


Uber suggest might only give you one free search per day, but if you're using the right keyword for your search, you can still access hundreds of keyword ideas with data on search intent, search volume, and how difficult they are to rank for, all free.

Free SEO tools that actually help you rank – Part 17 Ubersuggest might limit you to one free search a day, but I still use it to unlock hundreds of keyword ideas... This source is indexed under Free keyword research tools. Main topics: Free keyword research tools.

Free SEO tools that actually help you rank – Part 17 Ubersuggest might limit you to one free search a day, but I still use it to unlock hundreds of keyword ideas. With data on search intent, search volume, and keyword difficulty, it gives you the insights you need to target the right terms and grow your traffic without spending a penny. #FreeSEOTools #searchengineoptimization #KeywordResearch #SEOtips


If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out. If you go to Google and you type DIY your product or service, you will find information online on how to do your service without hiring you. All I'm saying is that you should write that same content and put it on your website. This is an argument I have to have with like 80% of my clients before I can convince them that this is a good idea. They typically don't wanna produce this content cause they don't wanna teach people how to do it themselves. But here's the thing, it's not up to you. The information's already there. They're gonna find it whether or not you create that content. What is up to you is whether or not they land on your competitor site or your website. And if you produce it on your website, you can show them how hard the process really is, and then you can offer to do it for them. 95% of people are not gonna wanna do it themselves once they realise everything that goes into it. And they will gladly hire you.

Why I tell clients to give away their secrets (95% still hire me anyway) 🤯 What would you teach for free? #BusinessTips #MarketingHack #Entrepreneur Businesses can publish DIY content because buyers will find it anyway, and showing the work can help convert some readers. Main topics: DIY Content.


By far, the two most popular plugins to help you with your SEO for WordPress is Rankmath and Yoast. There's two important things to know with these softwares. Number one, just by installing one or the other doesn't do anything for your SEO alone. You really have to have a fundamental understanding of SEO. To get the most of it. Now, the important thing to know, whichever one you prefer, Yoast or Rankmath, you can only use one on your website. You can't use both. Take a look at this, for example. I was doing an audit for a website and I see that the guy has got Rankmath and Yoast both installed. He's probably watched videos and one person says, ooh, I love Rankmath, it's the best. Another person says, ooh, Yoast is even better. So what he's done, he's installed both. What happens when you install both is that basically they conflict with each other. Sometimes you might have two page titles, sometimes two meta descriptions and really is a mess. So for this example, I have to delete one and I'm just gonna use the other.

You Can’t Have Yoast and Rank Math Installed at the Same Time Yoast a...


Why would anyone waste their time with Bing? Well, it's a little bit of a renaissance because, and a huge shout out to Gabby on our marketing team. She came up with a very nice little social hook for other social posts. And we're gonna attempt it right now. AI is bringing Bing back big time. AI is bringing Bing back big time. So Claire, I'm gonna challenge you. Can you say it three times fast? Go. AI is bringing Bing back big time. AI is bringing Bing back big time. AI is bringing Bing back big time. You are pretty good. I struggled with it. I don't think I could get it twice. I'm gonna try. AI is bringing Bing back big time. AI is bringing Bing back big time. AI is bringing Bing back big time. All right, okay, maybe it's not that hard, but it's still fun to stay. And it is also true. It is also true because, well, okay, big time is maybe a stretch, but it's bringing Bing back a little bit.

Can you say “Bringing Bing Back Big Time” three times fast? Claire an...


If you use Facebook and Instagram for your business, you have to watch this video. Very often people don't know or understand who controls their pages, who controls the ad accounts, who has admin and who doesn't. The first thing that you have to know is that your meta business account is the hub and is the most important thing to keep safe and secure. Now the meta business account is what controls your Facebook pages, your Instagram pages, your ad accounts and your pixels, as well as other assets such as your WhatsApp's accounts. Your meta business account should be owned by you, the business owner or people in your business. Very often we see that agencies or ex employees have set up this meta business account and if they don't give you control or they have left and you don't have access, you really are gonna be in trouble. I would strongly suggest straight away go do an audit on your meta business account. Make sure that you own it and you have full access to it. Then take a look at other people have access to any of their assets. So many issues can happen if you're not in control of this. It's vitally important that you go do it now.

You Must Own Your Meta Business Account and Assets 🔓 If you do not ha...


This is either the smartest marketing stunt of all time or this restaurant is being secretly run by ancient lizard people and their google reviews just exposed them. Turns out this all started from a 2024 video by reptile loki who dropped a conspiracy theory that this restaurant is run by ancient lizard people and now the entire internet is going into this jimmy johns Google Business Profile uploading photos and videos and leaving reviews about the alleged reptilian staff. Check out these place topics, chanting, ranch sauce, lizard, drumming, sacrificed and immortality. This place is run by big reptiles worth checking out if you're in the area. And solid location, employees are a bit tall and freaky though. So yeah, you know, total normal sub shop vibes. I mean, it's kinda crazy the way google lets the public totally destroy a Google Business Profile.

This Jimmy John’s location is run by ancient lizard people and their ...


Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity. The amount of searchers not changing, but Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages. I actually can't believe Google just said this. The open web in rapid decline.

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing... The creator claims Google has said the open web is in rapid decline, while search demand remains, implying fewer competitors may be investing in blogs and product pages. Main topics: open web / SEO opportunity.

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google, AI tools like ChatGPT or Perplexity, the amount of searchers is not changing. But Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages. I actually can't believe Google just said this. The open web in rapid decline. #searchengineoptimization #seotips #localseo #digitalmarketing


You absolutely have to do this if you want your website to show up on Google searches, ChatGPT searches, just any search engine. Every website has a Domain Authority score, and the score ranges from 0 to 100. This score represents how much authority your website has, which is basically how much search engines are gonna trust it. All new websites start at zero, and the idea is as you work on your SEO strategy, you move up the rankings and gain more authority. This is gonna boost your website so it shows up higher in more competitive search results. Here's how you move up in those rankings. Your domain's age does matter. The longer your website has been published and your domain has been active, the more likely search engines are to trust it. Next is your content quality. If you're consistently publishing poor quality content, and that's content that people aren't sharing or consuming, you're gonna find it hard to boost your score. And this one ties in to social signals. Most importantly, you need to make sure that your website is listed on all the social media platforms and that you have branded profiles for your website. This is gonna show Google that your website is related to a brand and that you're active on social media as that brand. If you can get people to share your website content on these platforms, even better. And then the big one is backlinks. These are links to your website from other websites. And if you're doing a really good job of content quality and social signals, you can gain a lot of these organically and without really trying that hard...

You absolutely have to do this if you want your website to show up on Google searches, ChatGPT searches, just any search engine. Every website has a Domain Authority score, and the score ranges from 0 to 100. This score represents how much authority your website has, which is basically how much search engines are gonna trust it. All new websites start at zero, and the idea is as you work on your SEO strategy, you move up the rankings and gain more authority. This is gonna boost your website so it shows up higher in more competitive search results.

Here's how you move up in those rankings. Your domain's age does matter. The longer your website has been published and your domain has been active, the more likely search engines are to trust it. Next is your content quality. If you're consistently publishing poor quality content, and that's content that people aren't sharing or consuming, you're gonna find it hard to boost your score. And this one ties in to social signals.

Most importantly, you need to make sure that your website is listed on all the social media platforms and that you have branded profiles for your website. This is gonna show Google that your website is related to a brand and that you're active on social media as that brand. If you can get people to share your website content on these platforms, even better.

And then the big one is backlinks. These are links to your website from other websites. And if you're doing a really good job of content quality and social signals, you can gain a lot of these organically and without really trying that hard. But this can take a long time, and you can't always rely on it. So while you're waiting for your social signals to improve and you're publishing more high quality content, there are other things that you can do to build backlinks.

Make sure that your website is listed on all the relevant directories. If you're a local business, include local directories in this too. You can also look for guest posting opportunities. This is when you can contribute content to other websites in exchange for a link. But the best strategy is digital PR. We do this a lot at my agency, and it definitely yields the best results in improving your domain's authority and even generating referral traffic to your website.

This is a whole topic. Check out my Digital PR playlist for exactly how to do this.

If you want your website to rank higher on Google search and feature in ChatGPT answers, you need to work on your domain authority... The source frames domain authority as influenced by domain age, content quality, social signals, backlinks, directories, guest posting, and digital PR. Local businesses should include relevant local directories as part of authority and backlink or citation building. Main topics: Authority building, Local directories.

If you want your website to rank higher on Google search and feature in ChatGPT answers, you need to work on your domain authority.   Domain authority is one of the biggest SEO ranking factors, and improving it can help your site show up for competitive keywords. The key is building high authority backlinks (using digital PR for the best results), creating strong content that people want to link to and share, working on your social signals, and, unfortunately - time!  You can't do anything about the last one except wait, but if you work on the others as part of your wider digital marketing strategy, you'll generate more website traffic and higher Google rankings with this SEO strategy.   #SEOforBeginners #SEOTips #SearchEngineOptimization #DigitalMarketing #MarketingStrategy


This is the result of mass AI generated content on a website. It worked and worked and worked, and then it didn't. There's a lot of debate in digital marketing circles. Should you use scaled AI content on your site? Google explicitly says using generative AI to scale content is against its rules. My advice: if you're going to try it, try it on a website that isn't that important to you. Make sure the Google Search Console that it's on is disconnected from other properties that are important to you. You do it on a new Google Search Console. This woman used AI generated content on one of her sites. Everything on her Google Search Console was hit. Her violation: pure spam. Don't let this happen to you.

This is the result of mass AI generated content on a website. It worked and worked and worked and then it didn't. There's a lot of debate in digital marketing circles... This source is indexed under AI-generated content risk. Main topics: AI-generated content risk.

This is the result of mass AI generated content on a website. It worked and worked and worked and then it didn't. There's a lot of debate in digital marketing circles. Should you use scaled AI content on your site? Google explicitly says using generative AI to scale content is against its rules. My advice, if you're going to try it, try it on a website that isn't that important to you. Make sure the Google Search Console that it's on is disconnected from other properties that are important to you. Do it on a new Google Search Console. This woman used AI generated content on one of her sites. Everything on her Google Search Console was hit. Her violation, pure spam. Don't let this happen to you. #scaledcontentabuse #blackhatseo #searchengineoptimization #digitalmarketing


Currently, South Africa has a huge love affair with gambling. Last week a study came out that showed 54 and a half percent of South African household entertainment spending is allocated to gambling. Now what I wanna show you is that this data that Stats South Africa has brought out is very closely related to the data that I've seen on Google search and website traffic for the biggest gambling sites in South Africa. Take a look at this. According to Adrift's, the most searched term in South Africa is betway logging. There are 15 million monthly searches on Google for that term. The next most popular term is betway itself. There are 13 million monthly searches for that term. As we go down the list slightly, Hollywood Bets comes in. There are 12 million monthly searches for the word Hollywood Bets login to 11 million monthly searches for the word Hollywood bets by itself. You can see that there are other betting related search terms that are very high up that list. This just shows how many people are actually searching on Google for these betting related terms. Then take a look at this. We're gonna look at the data from Similarweb, which gives an estimated monthly traffic of websites. According to Similarweb, Hollywoodbets is the fifth most popular website in the country, getting 48 million monthly website visits. Slightly down the list is betway. They get 26 million monthly visits. But I think Similarweb only looks at websites. I think a lot of people go directly to the Betway app. So I think if you had to add the app traffic, they'd get a lot more...

Currently, South Africa has a huge love affair with gambling. Last week a study came out that showed 54 and a half percent of South African household entertainment spending is allocated to gambling. Now what I wanna show you is that this data that Stats South Africa has brought out is very closely related to the data that I've seen on Google search and website traffic for the biggest gambling sites in South Africa. Take a look at this.

According to Adrift's, the most searched term in South Africa is betway logging. There are 15 million monthly searches on Google for that term. The next most popular term is betway itself. There are 13 million monthly searches for that term.

As we go down the list slightly, Hollywood Bets comes in. There are 12 million monthly searches for the word Hollywood Bets login to 11 million monthly searches for the word Hollywood bets by itself. You can see that there are other betting related search terms that are very high up that list. This just shows how many people are actually searching on Google for these betting related terms.

Then take a look at this. We're gonna look at the data from Similarweb, which gives an estimated monthly traffic of websites. According to Similarweb, Hollywoodbets is the fifth most popular website in the country, getting 48 million monthly website visits. Slightly down the list is betway.

They get 26 million monthly visits. But I think Similarweb only looks at websites. I think a lot of people go directly to the Betway app. So I think if you had to add the app traffic, they'd get a lot more.

There are other betting websites or betting related websites that are hugely popular with monthly visits. Now what I'm trying to show you from this exercise is that very often just by looking at Google searches and website visits, you can see actually what is happening in reality and society.

Online Gambling Statistics in South Africa 🇿🇦  Recent reports from St...