Let's talk about the differences between ranking in ChatGPT versus ranking in Google. A lot of SEOs are still saying that it's pretty much the same thing because when you ask a question to one of these large language models, they're still using a search engine to find the answer. However, profound, which is the leading AI optimization tool right now just put out a study that definitively shows this is not true. They ran hundreds of searches on both ChatGPT and Google and they compared the top 20 ranking sites on Google to the most common citations on ChatGPT. And a citation is just a site that was referenced by a large language model. When comparing the results, they found there was only a 12% overlap, meaning only 12% of the sites that ranked in the top 20 on Google also showed up in the citations from ChatGPT for the same searches. So no, your SEO playbook is not going to continue helping you rank in ChatGPT the same way it is in Google. Now that being said, there are plenty of SEO tactics that will help you rank in the large language models, but we're also starting to see a lot of new ones. We're also seeing that the tactics that help you rank in ChatGPT won't necessarily help you rank in other large language models like Google's Gemini. In fact, right now, the tactics that work with ChatGPT are reminiscent of the early internet days and that there are some very spammy tactics that work really well. For example, press releases are back...

Let's talk about the differences between ranking in ChatGPT versus ranking in Google. A lot of SEOs are still saying that it's pretty much the same thing because when you ask a question to one of these large language models, they're still using a search engine to find the answer. However, profound, which is the leading AI optimization tool right now just put out a study that definitively shows this is not true. They ran hundreds of searches on both ChatGPT and Google and they compared the top 20 ranking sites on Google to the most common citations on ChatGPT. And a citation is just a site that was referenced by a large language model. When comparing the results, they found there was only a 12% overlap, meaning only 12% of the sites that ranked in the top 20 on Google also showed up in the citations from ChatGPT for the same searches. So no, your SEO playbook is not going to continue helping you rank in ChatGPT the same way it is in Google. Now that being said, there are plenty of SEO tactics that will help you rank in the large language models, but we're also starting to see a lot of new ones. We're also seeing that the tactics that help you rank in ChatGPT won't necessarily help you rank in other large language models like Google's Gemini. In fact, right now, the tactics that work with ChatGPT are reminiscent of the early internet days and that there are some very spammy tactics that work really well. For example, press releases are back. You can just spam out press releases about how amazing your company is on low quality press release sites and ChatGPT will often cite those press releases as the reason that you're the best choice. This does not seem to be working in Gemini or AI mode. Also, just calling yourself the best on your own website or spamming top 10 companies in industry lists to any website listing yourself as the best easily fools ChatGPT into recommending you. Now even though these tactics are annoyingly effective right now, I'm not recommending most of my clients do them. It just feels unsustainable to me. These tactics continue to work. ChatGPT's recommendations are just gonna get worse and worse and Gemini is gonna look better and better by comparison. This is one of many reasons why I think people are underestimating Google right now while ChatGPT is definitely beating Gemini and I do think all around it's a better model. Right now from my point of view, Gemini's trajectory looks better than ChatGPT's. My advice instead of focusing on spammy tactics that happen to work right now in the short term, focus on the things that we can safely assume will continue to work long term. Make sure your website addresses every question a customer might have and everything there is to know about your business, create high quality content at scale and distribute it across the internet. The best version of this is video content with an actual human. You can then repurpose each video into 10 pieces of high quality content. And finally, catalog all the websites that large language models are referencing when they make recommendations and make sure your business is included in as many as possible. If you're looking for someone to help you with this, leave a comment or DM me. I'm happy to do a free audit for anyone with a marketing budget.

Your Google SEO won't work in ChatGPT. New study shows only 12% overlap between rankings! Here's what actually works 🤖 #SEO #ChatGPT #DigitalMarketing #TechTips #aioptimization The source cites a Profound study finding 12% overlap between Google top-20 results and ChatGPT citations for the same searches. The source recommends long-term AI visibility work around complete website answers, business information, and high-quality distributed content. Main topics: Durable AI visibility / website completeness, GEO vs SEO / citation overlap, LLM source mapping / third-party inclusion, Spammy AI recommendation tactics risk/avoid.


Remember when people used to have five-year plans? Is that even a coherent idea anymore? For a five-year plan to make sense, we have to have some idea of what the world's gonna look like in five years. But I think for any of us that are paying attention to AI right now, it's pretty obvious that the world's gonna be a very different place in five years and we have no idea what it's gonna look like. And that's to say nothing about what's going on in politics. A few years ago, I heard Sam Harris say something that's really stuck with me. He said that you could become world class at pretty much anything within five years. And his point was that if you didn't like what you're doing for a living, you could always change careers. And as long as you worked hard and were dedicated, you could pretty much get to where you were at in this new career within five years. That was only a few years ago, but I actually don't think it's true anymore. I think now it's probably more like two years. That's because even if you've been in your career for 20 years, it's going to change so much in the next two years that it's going to be like learning a new career. Now, there are a lot of exceptions to this, of course, if you're doing anything with your hands, if you're a plumber or a mechanic, Your job's probably going to change very little in the next two years. But for knowledge workers or anyone who does most of their job on a computer, it really does seem like the only way to succeed is to reinvent your job every few years. And two years from now, maybe it'll be every six months...

Remember when people used to have five-year plans? Is that even a coherent idea anymore? For a five-year plan to make sense, we have to have some idea of what the world's gonna look like in five years. But I think for any of us that are paying attention to AI right now, it's pretty obvious that the world's gonna be a very different place in five years and we have no idea what it's gonna look like. And that's to say nothing about what's going on in politics. A few years ago, I heard Sam Harris say something that's really stuck with me. He said that you could become world class at pretty much anything within five years. And his point was that if you didn't like what you're doing for a living, you could always change careers. And as long as you worked hard and were dedicated, you could pretty much get to where you were at in this new career within five years. That was only a few years ago, but I actually don't think it's true anymore. I think now it's probably more like two years. That's because even if you've been in your career for 20 years, it's going to change so much in the next two years that it's going to be like learning a new career. Now, there are a lot of exceptions to this, of course, if you're doing anything with your hands, if you're a plumber or a mechanic, Your job's probably going to change very little in the next two years. But for knowledge workers or anyone who does most of their job on a computer, it really does seem like the only way to succeed is to reinvent your job every few years. And two years from now, maybe it'll be every six months. For a lot of people, I think this is scary and daunting. But for me, it's exciting. If you like learning new things, if you're willing to put in the work, I think there's gonna be a ton of opportunity. At least until the AI can do everything that humans can do better than we can do it, which I don't know about you, but I do think that's gonna happen eventually. I'm not one of those people who thinks it's gonna happen in two years, but maybe in 20 years. And it's not gonna happen all at once, right? It's gonna happen over time. My point is just that you shouldn't bother making five-year plans. Personally, I'm making six month plans. My five-year plan is just to keep developing skills and prioritizing relationships.

Your 5-year plan? Probably useless now. AI's changing everything so fast, even 20-year pros need to reinvent every 2 years 😅 Who else is making 6-month plans instead?...

Your 5-year plan? Probably useless now. AI's changing everything so fast, even 20-year pros need to reinvent every 2 years 😅 Who else is making 6-month plans instead? #CareerTok #FutureOfWork #AI


So most people have heard of prompt engineering by now, but there's a new term everyone's talking about context engineering. And so I wanna talk about that. If you don't know, prompt engineering is just the skill of writing effective prompts in ChatGPT or other large language models. In the early days of ChatGPT, there's a lot of skepticism about whether or not this was really a skill. At this point, I think anyone who spent at least 1,000 hours talking to an L L m will agree not only is prompt engineering a skill, there's actually a very high skill cap. So what is context engineering? Well, as you might have guessed, this is just the skill of being able to provide all the context necessary for the L L m to perform the specific task. My understanding is that the CEO of Shopify is the one that coined this term, but I think the reason we didn't have a name for this until recently is because only recently have L L m's been able to handle a large amount of context. A year ago, if you gave an L m more than 1,000 words, it would just end up diluting the most important parts. But nowadays, it's pretty remarkable how good it is at following large amounts of context. Dozens and dozens of pages, tens of thousands of words. I've talked about all this before, but the point I want To make is that context engineering is a real skill, but it's not an entirely new skill. As with prompt engineering, context engineering is about the same as it is when you're training a human to do a test...

So most people have heard of prompt engineering by now, but there's a new term everyone's talking about context engineering. And so I wanna talk about that. If you don't know, prompt engineering is just the skill of writing effective prompts in ChatGPT or other large language models. In the early days of ChatGPT, there's a lot of skepticism about whether or not this was really a skill. At this point, I think anyone who spent at least 1,000 hours talking to an L L m will agree not only is prompt engineering a skill, there's actually a very high skill cap. So what is context engineering? Well, as you might have guessed, this is just the skill of being able to provide all the context necessary for the L L m to perform the specific task. My understanding is that the CEO of Shopify is the one that coined this term, but I think the reason we didn't have a name for this until recently is because only recently have L L m's been able to handle a large amount of context. A year ago, if you gave an L m more than 1,000 words, it would just end up diluting the most important parts. But nowadays, it's pretty remarkable how good it is at following large amounts of context. Dozens and dozens of pages, tens of thousands of words. I've talked about all this before, but the point I want To make is that context engineering is a real skill, but it's not an entirely new skill. As with prompt engineering, context engineering is about the same as it is when you're training a human to do a test. If you're bad at communicating specific goals and instructions to other humans, you're probably also gonna be bad at working with LMS. My point of view, the better I've gotten at working with LMS, the better I've become at working with humans. I think we have this natural tendency to just be very lazy when we're given instructions. This makes sense from a biological point of view, right? We never want to expend more energy than we need to. What I found, whether you're working with a human or a large language model, is that it's worth the five to 15 minutes it takes to provide all the instruction and context they'll need to do the task well. And if this is a task that you plan on doing multiple times, it might well be worth it to spend 30 minutes, an hour, or even an entire day putting together very specific instructions, context, and examples for the lolm or human.

Context engineering is the AI skill that actually matters 🧠 Better than prompt engineering? #ContextEngineering #AI #ChatGPT #Productivity #TechTips Context engineering is described as giving an LLM the context needed to complete a task as newer models handle larger context windows. Main topics: Context engineering / AI operations, Prompt/process investment.

Context engineering / AI operations
Prompt/process investment


This is the biggest AI news since ChatGPT launched. 20% of all the internet uses Cloudflare. Cloudflare now by default will block AI from training on its sites. The biggest publishers all use Cloudflare. The top 20% of the internet could start to vanish from AI. Cloudflare is also introducing pay-per-crawl. This means AI companies will need to pay websites to crawl their data. The top publishers in the world are all already on board with this. War has officially been declared on AI. If you are in marketing, ecom, AI or just somebody who uses the internet, this is going to impact you because.

This is the biggest AI news since ChatGPT launched. 20 percent of all the internet uses Cloudflare. Cloudflare now, by default, will block AI from training on its sites... Because Cloudflare is used by a large share of the web, default AI crawler blocking/pay-per-crawl could materially affect marketers, ecommerce, AI companies, and internet users. Main topics: AI content access / pay-per-crawl.

This is the biggest AI news since ChatGPT launched. 20 percent of all the internet uses Cloudflare. Cloudflare now, by default, will block AI from training on its sites. The biggest publishers all use Cloudflare. The top 20 percent of the internet could start to vanish from AI. Cloudflare is also introducing Pay Per Crawl. This means AI companies will need to pay websites to crawl their data. The top publishers in the world are all already on board with this. War has officially been declared on AI. If you are in marketing, ecom, AI, or just somebody who uses the internet, this is going to impact you. #ainews #artificialintelligence #searchengineoptimization #digitalmarketingnews


Shortly after ChatGPT came out, there was this idea that pretty soon it's not going to matter how intelligent you are because AI is effectively going to scale us all to the same intelligence level. And this made sense to me, maybe not ChatGPT specifically, but it does seem like eventually AI will be as smart as any human. And since we all have access to the AI, we'll all be equally smart, right? But I think the opposite is actually happening. Cause the thing is, we as the human are still the boss, at least for now. And AI is like the talented employee that never really takes initiative. Like they'll do exactly what you ask them to do, but nothing else. And also they don't really see the bigger picture or have any context about what you're asking them to do. And I think what we're finding is that human intelligence is not only important, it's more important, more specifically, the ability to understand and articulate complex ideas. Just in the last few months, these LMS have been able to handle way more context and multi-step reasoning within a single prompt. So the biggest limiting factor in these LMS performance is your ability to provide the necessary context and explain very specifically and clearly all the steps involved in the process. These days, it's not uncommon for me to provide 12 different documents and 500 words of instruction on the very first prompt. A year ago, most large language models would have been confused by this. The more context and steps you provided, the less likely it was that they would actually follow each specific step...

Shortly after ChatGPT came out, there was this idea that pretty soon it's not going to matter how intelligent you are because AI is effectively going to scale us all to the same intelligence level. And this made sense to me, maybe not ChatGPT specifically, but it does seem like eventually AI will be as smart as any human. And since we all have access to the AI, we'll all be equally smart, right? But I think the opposite is actually happening. Cause the thing is, we as the human are still the boss, at least for now. And AI is like the talented employee that never really takes initiative. Like they'll do exactly what you ask them to do, but nothing else. And also they don't really see the bigger picture or have any context about what you're asking them to do. And I think what we're finding is that human intelligence is not only important, it's more important, more specifically, the ability to understand and articulate complex ideas. Just in the last few months, these LMS have been able to handle way more context and multi-step reasoning within a single prompt. So the biggest limiting factor in these LMS performance is your ability to provide the necessary context and explain very specifically and clearly all the steps involved in the process. These days, it's not uncommon for me to provide 12 different documents and 500 words of instruction on the very first prompt. A year ago, most large language models would have been confused by this. The more context and steps you provided, the less likely it was that they would actually follow each specific step. Nowadays, especially Claude can handle tens of thousands of words and still follow my instructions very closely. Of course, these large language models still have a long ways to go. A lot of things they're not all that great at. But for anyone with a deep understanding of their specific skill or industry, it seems to being able to articulate that to an L O. M is going to be a very valuable skill for the foreseeable future.

Plot twist: AI doesn't make human intelligence less important - it makes it MORE important 🧠✨ The skill that matters most now?... The source says LLM output is increasingly limited by the user's ability to supply context and explain steps clearly. Main topics: AI performance / instruction quality.

Plot twist: AI doesn't make human intelligence less important - it makes it MORE important 🧠✨ The skill that matters most now? Being able to clearly explain your thinking to AI #AI #HumanIntelligence #TechTrends #ProductivityHacks #aitoolsyouneed


Howdy friends! I have a new awesome feature in the WhiteSpark local rank tracker that I would like to show you that many of our clients have been asking for quite some time. I'm pleased to show you right now you can track rankings on both desktop and mobile. Hooray! Google really cares about how your website appears on mobile results and so tracking mobile rankings is pretty valuable. So now you can track both, either desktop, mobile, or just one or the other. But it's important to know that when you turn on mobile tracking, if you leave desktop on as well, then you're going to double your keyword usage. So this campaign is currently using 84 keywords, but you'll see as soon as I turn on mobile, it is now going to use double the amount, 168 keywords. And this is because it actually costs us twice as much to operate the software. So by turning on both desktop and mobile, just know that it'll double your keyword usage. But you can actually choose to only track mobile if you want it. So I can just turn off desktop and then you'll see that now I'm back down to 84. So it's your choice. You can track one or the other or both and that's how it works. So there you have it. Pretty simple. Now in the WhiteSpark local rank tracker, you can also track mobile rankings. So I hope that's helpful and see you next time.

Many people have been asking for this feature, and it’s finally here:...


Your meta title just has your site name two H1s on the page neither of them are optimised and your first like 8 H2s also aren't optimised you might think that you've done SEO because you've included stuff like this but these kind of product titles scream Etsy SEO which is kind of like Google SEO but years out of date all of these different search terms that you want to target should be further down the page in the product description and then you optimise the product title for the most important keyword you wanna optimise the page for.

Replying to @Perruzzas This isn't Google SEO. It's Etsy SEO done badly. 🤦🏻♀ You're missing most major on-page SEO elements from your site and the ones you do have are super... Product pages should optimize the product title for the most important keyword and move secondary terms into the description. Main topics: Ecommerce product SEO.

Replying to @Perruzzas This isn't Google SEO. It's Etsy SEO done badly. 🤦🏻♀ You're missing most major on-page SEO elements from your site and the ones you do have are super spammy and unlike to boost your rankings anywhere on search engines. #seoaudit #seohelp #ecommercemarketing #shopifyseo #etsyseo #seomistakes


You can get in top publications even if nobody has heard of you. Use these free websites. Their daily emails containing requests from journalists for HR Spotlight. What is one element we can find in a candidate's resume that is unique to your organization or industry? For care.com. Writing an explainer about the state ages of dementia. Looking to connect with these people. Give a good answer and appear in the publication. Then take the logo from the publication and put it on your website and LinkedIn to appear more credible. The social proof will make it easier to close clients, get more customers, or even get that new job you want. More growth hacking just like this at edwardslink.com.

You can get in top publications even if nobody has heard of you. Use Help a Reporter Out and Source of Sources. They’re daily emails containing requests from journalists... This source is indexed under Digital PR / expert quotes, Social proof risk/avoid. Main topics: Digital PR / expert quotes, Social proof risk/avoid.

You can get in top publications even if nobody has heard of you. Use Help a Reporter Out and Source of Sources. They’re daily emails containing requests from journalists. For HR Spotlight, “What is one element we can find in a candidate's resume that is unique to your organization or industry?” For Care, “Writing an explainer about the stages of dementia, looking to connect with these people.” Give a good answer and appear in the publication. Then take the logo from the publication and put it on your website and LinkedIn to appear more credible. The social proof will make it easier to close clients, get more customers, or even get that new job you want. More growth hacking just like this at edwardslink.com. #growthhacking #growthhacks #publicrelations #personalbrand

Digital PR / expert quotes
Social proof risk/avoid


I keep coming across this idea that pretty soon all content is gonna be AI generated. People won't have a reason to make original content, and therefore, these AI models are cannibalizing themselves, because, of course, they need original content to continue training. And if we remove the incentives to create that original content, they won't have it to train on. And I actually think this is nonsense. So I just want to push back against this idea. First I'll take the easy version, the straw man of the argument, and then I'll do my best to steal man the argument, and still, I think, take it down. So the easy version is taking their claim at face value, no one will be creating content. So let's just imagine that world we're in the future. AI contents everywhere, and literally everyone stops creating original content. These companies desperately need original content to train on, and there's nothing to be found. I think it's pretty easy to see that in this world, there would actually be some huge incentives for creating original content. Not only would the AI. Companies be willing to pay for it, but if you are one of the only people creating original content, you would have a ton of influence over how these models respond. Now, of course, an intelligent person making this argument would probably respond, okay, sure. I didn't mean no original content. There will just be less original content, and that'll be bad. For the world and bad for these AI. Companies. But I don't think that's true either...

I keep coming across this idea that pretty soon all content is gonna be AI generated. People won't have a reason to make original content, and therefore, these AI models are cannibalizing themselves, because, of course, they need original content to continue training. And if we remove the incentives to create that original content, they won't have it to train on. And I actually think this is nonsense. So I just want to push back against this idea. First I'll take the easy version, the straw man of the argument, and then I'll do my best to steal man the argument, and still, I think, take it down. So the easy version is taking their claim at face value, no one will be creating content. So let's just imagine that world we're in the future. AI contents everywhere, and literally everyone stops creating original content. These companies desperately need original content to train on, and there's nothing to be found. I think it's pretty easy to see that in this world, there would actually be some huge incentives for creating original content. Not only would the AI. Companies be willing to pay for it, but if you are one of the only people creating original content, you would have a ton of influence over how these models respond. Now, of course, an intelligent person making this argument would probably respond, okay, sure. I didn't mean no original content. There will just be less original content, and that'll be bad. For the world and bad for these AI. Companies. But I don't think that's true either. I think it's important to consider why these AI companies need original content. Do they really just need more words that haven't been strung together in a particular order? No, they could easily generate that themselves. Do they need more examples of good sentence structure? No. They have trillions of pages of that. The actual value in original content is in new information. So the question is, will people be sharing new information less frequently in this world dominated by AI. Content? All the evidence I can see points at new information sharing accelerating. It is already so much easier for someone with truly novel, insightful ideas to generate and distribute content representing those ideas. And yes, I do mean generating content with AI. Then you might say, aha! See, it's just gonna be more AI. Slop. The AI. Can't just train on AI. Slop. But when this is done well, the only thing AI. Is contributing to is the actual sentence structure, which, again, that's not the thing the AI. Needs when we're talking about original content. Today, I create hundreds of times as much original content online as I did three years ago. It's almost all AI generated, and I've never had someone say, this looks AI generated. Over time, more and more people are gonna learn how to do this, and it's gonna Get easier and easier to do, and anyone with original ideas or information is going to be able to create content at scale that's incredibly valuable to these AI models. So while I do think real harm is going to be done because of this, I think it is inevitable. And this idea that original content is going to dry up is just wishful thinking by people who wish it weren't so.

Why everyone's wrong about AI "killing" original content 🤖 The real reason this fear makes no sense #AI #ContentCreator #TechTok #AITruth The creator argues AI does not remove original-content incentives because models still need new information, not more sentence patterns. Main topics: Original content / AI-generated distribution.


Free SEO tools that actually help you rank part 7 GMB everywhere is a free Google Chrome extension to audit and optimise your Google My Business use it for your own profile to find the best categories and services and to spy on your competitors you can also use it to generate content for your profile and to quickly reply to reviews all free.

Free SEO Tools That Actually Help You Rank: Part 7 GMB Everywhere is a free Google Chrome extension for auditing Google Business Profiles to improve your local SEO... GMB Everywhere is presented as a free Chrome extension for auditing and optimizing Google Business Profile categories, services, competitor profiles, content, and review replies. Main topics: Local SEO / Google Business Profile tools.

Free SEO Tools That Actually Help You Rank: Part 7   GMB Everywhere is a free Google Chrome extension for auditing Google Business Profiles to improve your local SEO. You can use it to  find the right categories, services, etc. for your GMB profile, or use it for competitor analysis. You can also generate posts, review responses and other content ideas to improve your visibility on Google's local map pack. #LocalSEO #GMBEverywhere #GoogleMyBusiness #GoogleMaps #FreeSEOTools


Instagram is working feverishly to improve their in-app SEO. In terms of SEO on Instagram, what we call content search, actually searching for some type of content. It's not very good on Instagram. So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years. Here's what you need to do. Right now, hashtags are not helping your SEO. Plenty of reports say hashtags kill accounts. Instead, write long captions for images and videos. If you have target keywords, write them naturally into the beginning of your caption. This also will help your content show on normal Google search in addition to Instagram's improving in-app search. And go to edwardslink.com to improve your visibility even further.

Instagram is working feverishly to improve their in-app SEO. Adam Mosseri: “What we call content search, actually searching for some type of content, it's not very good on... Instagram content search is expected to improve; the video claims hashtags are not helping SEO and recommends long captions with target keywords naturally near the beginning. Main topics: Instagram SEO / captions.

Instagram is working feverishly to improve their in-app SEO. Adam Mosseri: “What we call content search, actually searching for some type of content, it's not very good on Instagram. So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years.” Here's what you need to do right now. Hashtags are not helping your SEO. Plenty of reports say hashtags kill accounts. Instead, write long captions for images and videos. If you have target keywords, write them naturally into the beginning of your captions. This also will help your content show on normal Google Search in addition to Instagram's improving in app search. And go to edwardslink.com to improve your visibility even further. #instagrammarketing #socialmediamarketing #searchengineoptimization #digitalmarketing


I wanna talk about a very common mistake businesses often make with their website. I'll explain why this is such a mistake and then tell you what you should be doing instead. The mistake is designing and building your website first and then figuring out how you're gonna optimize it. There's two common ways this happens, and I saw both of them in the last week. Earlier this week, a company reached out to me for help with SEO, and they said, we just finished spending $20,000 on this beautiful website, and now we just need to help it rank. And they showed me their website, and it was beautiful. It was this really minimalist design, and it had about 200 words on each page. So the first thing I said to them was, this is great, but we're gonna have to add way more content if we're gonna rank for the terms you're trying to rank for. And they said, no, no, no. We already finalized the design. It took us forever. But the truth is, for certain terms, you need a certain amount of content on the page. If this company wants to rank in search, they're gonna have to rebuild their whole website. The other person that reached out in a week was another agency who does web design work, but not so much SEO. They said, hey, we just rebuilt this client's website. Can you take a look at it and see if there's Anything we could do for an SEO. Point of view? I did the first thing any SEO. Will do after a site migration. I looked at all the URLs that were receiving traffic before the migration, and sure enough, in the process of rebuilding the website, they replaced about half of the URLs...

I wanna talk about a very common mistake businesses often make with their website. I'll explain why this is such a mistake and then tell you what you should be doing instead. The mistake is designing and building your website first and then figuring out how you're gonna optimize it. There's two common ways this happens, and I saw both of them in the last week. Earlier this week, a company reached out to me for help with SEO, and they said, we just finished spending $20,000 on this beautiful website, and now we just need to help it rank. And they showed me their website, and it was beautiful. It was this really minimalist design, and it had about 200 words on each page. So the first thing I said to them was, this is great, but we're gonna have to add way more content if we're gonna rank for the terms you're trying to rank for. And they said, no, no, no. We already finalized the design. It took us forever. But the truth is, for certain terms, you need a certain amount of content on the page. If this company wants to rank in search, they're gonna have to rebuild their whole website. The other person that reached out in a week was another agency who does web design work, but not so much SEO. They said, hey, we just rebuilt this client's website. Can you take a look at it and see if there's Anything we could do for an SEO. Point of view? I did the first thing any SEO. Will do after a site migration. I looked at all the URLs that were receiving traffic before the migration, and sure enough, in the process of rebuilding the website, they replaced about half of the URLs. From Google's point of view, half of the pages were just deleted, which means any terms those pages were ranking for, they were no longer ranking for. Any traffic they were bringing in, they're no longer bringing in. Now, fortunately for them, the website had just launched, and so they'll be able to recover most of those rankings. But in both of these cases, these businesses could have saved a lot of time and money by planning out their optimization strategy before they started building the website.

$20K website that can't rank because they designed first, optimized never 😅 Plan your SEO BEFORE you build! #WebsiteDesign #SEO #BusinessTips Designing a minimalist site before SEO planning can force a rebuild when ranking targets need more on-page content. The migration example warns that affected pages stopped ranking for terms and stopped bringing in prior traffic. Main topics: Technical SEO / migration risk, Website build process / SEO-first planning.


Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search. Go to settings, Account, Privacy, make sure allow public photos and videos to appear in search engine results is toggled on on. This may soon go on by default starting July 10. By the way, we'll probably never see each other again, so follow for more. Last year, Instagram was the sixth most clicked site in Google search. This year, it's the fourth. This update could propel it higher. To use Instagram for SEO, stop using hashtags. Instead, start your caption with your target search phrase. Do this with images and reels, then write a longer description to add detail. By creators just now getting these notifications, many have already been exploiting Instagram for traditional SEO over the last year. You can do it too! More SEO tips just like this at edwardslink.com.

Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search... Instagram is notifying creators that public photos and videos may appear in Google Search; public search visibility depends on the privacy/search-engine-results toggle. Main topics: Instagram SEO / captions, Instagram SEO / Google indexing.

Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search. Go to settings, account privacy, make sure “Allow public photos and videos to appear in search engine results” is toggled on. This may soon go on by default starting July 10. By the way, we’ll probably never see each other again, so follow for more. Last year, Instagram was the sixth most clicked site in Google Search. This year it’s the fourth. This update could propel it higher. To use Instagram for SEO, stop using hashtags. Instead, start your caption with your target search phrase. Do this with images and Reels. Then write a longer description to add detail. Despite creators just now getting these notifications, many have already been exploiting Instagram for traditional SEO over the last year. You can do it too. More SEO tips just like this at edwardslink.com. #instagramhacks #seohacks #seotips #socialmediamarketing

Instagram SEO / captions
Instagram SEO / Google indexing


There's a new Google algorithm update. These numbers are for Reddit. In the last few days, this update has increased Reddit's monthly SEO by 162 million searches. If you're posting on Reddit, make sure to put your target search term at the beginning of your post your comment. This way, what you post on Reddit will show on Google. I share more on this at edwardslink.com. But honestly, there's so much opportunity because.

There’s a new Google algorithm update. These numbers are for Reddit. In the last few days, this update has increased Reddit's monthly SEO by 162 million searches... This source is indexed under Reddit / social search surface. Main topics: Reddit / social search surface.

There’s a new Google algorithm update. These numbers are for Reddit. In the last few days, this update has increased Reddit's monthly SEO by 162 million searches. If you're posting on Reddit, make sure to put your target search term at the beginning of your post or comment. This way, what you post on Reddit will show on Google. I share more on this at edwardslink.com. There’s so much opportunity out there. #parasiteseo #seohacks #searchengineoptimization #seotips


You should be tracking your brand's presence in chat, GPT, and other large language models. At the very least, you should have filters set up in Google Analytics to catch traffic to your website from these large language models. But there are also now a lot of tools like profound and even hrefs that let you track how often your brand is being mentioned by these models. If you have a marketing company working for you, they should be doing this. However, this is the important part. You should expect the traffic from these models and the amount of mentions you're getting to automatically increase over time. My guess is that a lot of these marketing companies are gonna try to take credit for the increases in traffic from these large language models. Don't be fooled. Usage of these models is going up dramatically every month, so your traffic from them should be as well. Of course, that doesn't mean there aren't things you can do to get more traffic from them. And you should be doing those things, because by the end of this year, I think traffic from large language models is going to outvalue traffic from traditional search engines.

Your marketing agency might be lying about that ChatGPT traffic spike 👀 Here's how to actually track AI mentions of your brand #ChatGPT #AIMarketing #DigitalMarketing... The source recommends tracking LLM-origin traffic in Google Analytics filters while expecting baseline AI referral traffic to rise as model usage grows. The source cites third-party tools, including Profound, for tracking how often large language models mention a brand. Main topics: AI traffic attribution warning, AI visibility tracking / analytics, AI visibility tracking / brand mentions.

Your marketing agency might be lying about that ChatGPT traffic spike 👀 Here's how to actually track AI mentions of your brand #ChatGPT #AIMarketing #DigitalMarketing #marketingtipsforsmallbusiness #GoogleAnalytics

AI traffic attribution warning
AI visibility tracking / analytics
AI visibility tracking / brand mentions


The best founders have a sense of humor. In 1983, Steve Jobs typed a simple reply to a fan requesting his autograph. He said, I'm honored that you'd write, but I'm afraid I don't do autographs. And then he signed it Steve Jobs.

The best founders have a sense of humor. In 1983, Steve Jobs typed a simple reply to a fan requesting his autograph...

The best founders have a sense of humor. In 1983, Steve Jobs typed a simple reply to a fan requesting his autograph. He said, I'm honored that you'd write, but I'm afraid I don't do autographs.  And then he signed it. Steve Jobs. #stevejobs #ycombinator #founders #buildinpublic


If you want your website to rank higher on Google, this is how to find keywords that actually get searched and are easy to rank for. Semrush's Keyword Magic Tool is my favourite tool to do this with. Just enter a broad keyword related to what you wanna rank for, then your location, and search. This is gonna give you a huge list of keywords, and you're gonna filter this list so that every keyword has at least 100 searches per month and a keyword difficulty score below 30. And now you have a list of keywords that have a decent search volume every month, and they're easier to rank for.

Struggling with keyword research? You need to look for keywords that actually get searched AND are easy to rank for... Filtering for at least 100 monthly searches and keyword difficulty below 30 is presented as a way to shortlist easier keywords. Main topics: Keyword research filters.

Struggling with keyword research? You need to look for keywords that actually get searched AND are easy to rank for. This keyword research tutorial will show how to use @Semrush Keyword Magic tool to find low-competition keywords for quick website SEO wins that actually drive traffic.   #KeywordResearch #SEOTips #Semrush #SemrushTutorial #KeywordResearchTutorial #SEOTutorial #SEOForBeginners #KeywordResearchTools #creatorsearchinsights


This Google secret is completely unknown. If you take the biggest company in your industry, use any SEO tool to show everything they show on Google. For paste all of this into Google Sheets, use this AI formula. Now you can see all of their searches that relate to you. By the way, we'll probably never see each other again, so follow for more! This is a new free AI feature in Google Sheets. If you're outside the US, use a VPN to sign up for Google Workspace Labs. A2 is the search term being analyzed. This formula tells AI to write yes or no. If the search term is related to you, you can drag it down to analyze many searches at once. Then you can filter for ones that are only yes to learn how to target your competitor. Searches show higher than them on Google. Get more mentions than them with AI. Check out my 13 hour SEO course at compactkeywords.com.

This Google secret is completely unknown. If you take the biggest company in your industry, use any SEO tool to grab everything they show on Google for, paste all of this into... Exporting a competitor's ranking searches and using an AI formula in Google Sheets can identify search terms related to the user's business at scale. Main topics: Competitor keyword mining / AI filtering.

This Google secret is completely unknown. If you take the biggest company in your industry, use any SEO tool to grab everything they show on Google for, paste all of this into Google Sheets , use this AI formula: =AI("Write Yes or No - Does this relate directly to [insert your industry]",A2) Well, now you can see all of their searches that relate to you. By the way well probably never see each other again, so follow for more. This is a new free AI feature in Google Sheets. If you’re outside the US use a VPN to sign up for Google Workspace Labs. A2 is the keyword being analyzed. This formula tells the AI to write yes or no if the keyword is related to you. Then you can filter for only Yes. To learn how to target your competitors’ searches, show higher than them on Google, and get more mentions than them with AI, check out my seo course at compactkeywords.com #seotips #seohacks #searchengineoptimization #webdevelopment


A lot of people wonder why I pay for not just ChatGPT, but four large language models, so I thought I'd just go through each of the most popular models and explain what they do best. ChatGPT. Is like your everyday questions model, but it's also really good at research if you have a question that requires looking up information online. ChatGPT's O3 model is gonna be the most reliable, and if you need in depth research, their deep research mode is gonna give you the most comprehensive response. Also it has the best image generator right now, especially if you want something very specific. It's the best at following directions and the only one that can do text reliably, so why would you use anything else? Let's talk about Claude. Claude is the best at writing. It sounds the least like a large language model. If you're creating any written content that's gonna be public facing, like website copy, blog post, social media posts, I think Claude's your best bet. Gemini is my favourite model for making anything basic. So what do I mean by that? If I need to create a document of any kind, I prefer Gemini. ChatGPT. Has a very ChatGPT way of formatting things. I find Gemini's output to be very standard, but sometimes standard is what you want. Also if you just wanna quickly mock up a website or a Simple coding project like a tool. Gemini's Canvas feature is great for that. It can also turn any output into a podcast, which is pretty cool. And of course Google currently has the best video generation model v. 0 3...

A lot of people wonder why I pay for not just ChatGPT, but four large language models, so I thought I'd just go through each of the most popular models and explain what they do best. ChatGPT. Is like your everyday questions model, but it's also really good at research if you have a question that requires looking up information online. ChatGPT's O3 model is gonna be the most reliable, and if you need in depth research, their deep research mode is gonna give you the most comprehensive response. Also it has the best image generator right now, especially if you want something very specific. It's the best at following directions and the only one that can do text reliably, so why would you use anything else? Let's talk about Claude. Claude is the best at writing. It sounds the least like a large language model. If you're creating any written content that's gonna be public facing, like website copy, blog post, social media posts, I think Claude's your best bet. Gemini is my favourite model for making anything basic. So what do I mean by that? If I need to create a document of any kind, I prefer Gemini. ChatGPT. Has a very ChatGPT way of formatting things. I find Gemini's output to be very standard, but sometimes standard is what you want. Also if you just wanna quickly mock up a website or a Simple coding project like a tool. Gemini's Canvas feature is great for that. It can also turn any output into a podcast, which is pretty cool. And of course Google currently has the best video generation model v. 0 3. I'll tell you the last one that I actually pay for, then I'll give you a few bonus ones. And finally I'll tell you which model you should pay for if you're only gonna pay for one. The last one I paid for is Grock, and actually I wouldn't pay for it. It's just that I already have an X premium account. The only thing I use Grock for is to get like public sentiment if you wanna know what people are saying about a recent event. It's pretty useful for that cause it has access to Twitter's API now. For some bonus ones, deepseek is the China model that's pretty good and open source, but unless you need like a free or open source model I don't see why you would use it. And last is perplexity. I honestly don't know why anyone uses perplexity anymore, but if you're only gonna pay for one model, I would definitely recommend ChatGPT.

I pay for 4 AI models monthly. Here's what each does best + which ONE you actually need 🤖 #AIHacks #ChatGPT #ProductivityTips


Nobody knows this about Google. If you go to Google Search Console, connect your site to it, go to performance, then search results, go to add filter, then query, click regex. Paste this in it looks just like this. Hit apply. Now you can see all the informational searches your site shows on Google. For informational searches, have who, what, where, when, why, how, all of these. If you replace this with this, now you can see the e commerce searches your site shows in Google. For more SEO tips just like this at compactkeywords.com.

Nobody knows this about Google. If you go to Google Search Console, connect your site to it, go to Performance, then Search Results. Go to Add Filter, then Query. Click Regex... Google Search Console regex filters can segment queries into informational searches using modifiers such as who, what, where, when, why, and how. Main topics: Search Console / ecommerce intent, Search Console / query segmentation.

Nobody knows this about Google. If you go to Google Search Console, connect your site to it, go to Performance, then Search Results. Go to Add Filter, then Query. Click Regex. Paste this in: ^(who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if)[" "] Hit Apply. Now you can see all the informational searches your site shows on Google for. Informational searches have who, what, where, when, why, how, etc. If you replace that with this: ^(buy|order|purchase|get|best price|cheap|discount|deal|promo|offer|sale|where to buy|how much|cost of|price of)[" "] Now you can see the e-commerce searches your site shows in Google for. More SEO tips just like this at compactkeywords.com. #seotips #seohacks #searchengineoptimization #webdevelopment

Search Console / ecommerce intent
Search Console / query segmentation


You're almost definitely wasting several hours a week doing tasks that AI could do both better and faster simply because you don't know these tools exist. So let me give you five tools that saved me a ton of time. And I'm not talking about ChatGPT. The first one is Gamma App. If you have to create any kind of public facing document and you want it to look nice, Gamma App is gonna save you a ton of time. It can make slide presentations, proposals, any kind of document. You just provided the text or a prompt, it figures out the layout and the images and within a couple minutes you have your document and then you can edit it however you want. The free version is especially generous, and it's only $10 a month for the paid version. The next one is the script. It's what I used to edit this video and all my videos. It's an AI first video editor that makes it super fast to edit any video. It'll automatically remove word gaps, remove bad takes, clean up the audio, add subtitles, automatically create transitions, and find the best clips. However, if you're just trying to clip long form content into short form, I recommend Opus clips. That's by far the fastest way to make short form videos. If you need to make any kind of chart diagram flow chart, M. I. R. O. Just give it the relevant text or a prompt and I think you'll be pretty surprised how accurate the charts are. And finally, if you have a large amount of text based prompt you need to run, like generating a bunch of social media posts or a bunch of meta tags, or analyzing a bunch of data, Airtable is really good.

You're wasting hours on tasks AI could do in minutes 😳 Here are 5 tools that changed everything for me! Which one will you try first?... Airtable is presented as useful for running high-volume text-based prompts such as social posts, meta tags, or data analysis. Main topics: AI operations / bulk text prompts.

You're wasting hours on tasks AI could do in minutes 😳 Here are 5 tools that changed everything for me! Which one will you try first? #AItools #productivity #timemanagement #automation #workflow


So AI generated content is everywhere now, and I keep seeing the same two predictions about how this is gonna progress. One is that oh my god, the AI content is getting so good, pretty soon most of the content on the internet is gonna be AI generated. And the other is that everyone is already sick of AI generated content and no one's gonna want this in a few years. Who's right? Well, both of them, kind of. If you remember a few years ago when AI generated content was truly terrible, people were still paying a lot of attention to it because it was new, it was novel. And right as people start to get sick of it, it gets way better. Everyone's talking about how cool this new AI tech is, and this cycle just keeps repeating. Most recently we've seen this with the v. 0 3. Now, like every other phase, eventually v. 0 3 will just be commonplace and people won't be talking about it anymore. But probably right around that time some new video generator is gonna come out, and I imagine the cycle will keep repeating for a few years. So what can we predict about the world two years from now? I think we can both safely assume that there will be a ton of very high quality AI generated content and that people will still be getting sick of AI generated content. So what does this mean if you're a marketer? Or a small business owner. First of all, it means you should be paying attention to this AI generated content, even if right now it doesn't feel relevant for you and your brand. Over time, the quality is gonna go up and it's gonna become more socially acceptable...

So AI generated content is everywhere now, and I keep seeing the same two predictions about how this is gonna progress. One is that oh my god, the AI content is getting so good, pretty soon most of the content on the internet is gonna be AI generated. And the other is that everyone is already sick of AI generated content and no one's gonna want this in a few years. Who's right? Well, both of them, kind of. If you remember a few years ago when AI generated content was truly terrible, people were still paying a lot of attention to it because it was new, it was novel. And right as people start to get sick of it, it gets way better. Everyone's talking about how cool this new AI tech is, and this cycle just keeps repeating. Most recently we've seen this with the v. 0 3. Now, like every other phase, eventually v. 0 3 will just be commonplace and people won't be talking about it anymore. But probably right around that time some new video generator is gonna come out, and I imagine the cycle will keep repeating for a few years. So what can we predict about the world two years from now? I think we can both safely assume that there will be a ton of very high quality AI generated content and that people will still be getting sick of AI generated content. So what does this mean if you're a marketer? Or a small business owner. First of all, it means you should be paying attention to this AI generated content, even if right now it doesn't feel relevant for you and your brand. Over time, the quality is gonna go up and it's gonna become more socially acceptable. But on the flip side, people are going to be craving human created content. And as the internet gets flooded with more and more AI. Content, people are gonna trust companies and brands even less. The only way to build trust without a one on one interaction with someone is through video.

AI content everywhere but people want real humans more than ever 🤖➡👥 What this means for your business #AISlop #Marketing #VideoContent #BusinessTips #ContentStrategy As the internet fills with AI content, the source says people will trust brands less and video becomes a key trust builder. The creator claims video is the only scalable way to build trust online without one-on-one interaction. Main topics: AI content fatigue / trust, Video marketing / trust.

AI content fatigue / trust
Video marketing / trust


A backlinks is when one website links to another website. What's crazy is that people pay $500 for this. But if you don't don't know SEO, the reason for this is crazy. When you get one of these backlinks, it makes you get a lot more traffic from Google and AI. 72% of people who do search marketing believe backlinks influence the chance of appearing in AI search results. How do you get these backlinks? Source of sources? It's free. You don't have to pay $500. It's journalist from these organizations. From some of the top publishers in the world. You get an email every day with journalist from these organizations. It looks like this. And you pick whatever you're an expert in. You respond, and if the journalist picks your expert submission, you get one of these backlinks for $0, not $500. Learn SEO that gets customers at compactkeywords.com.

A backlink is when one website links to another website. What's crazy is that people pay $500 for this. But if you don't know SEO, the reason for this is crazy... The video claims backlinks can influence Google traffic and that 72% of search marketers believe backlinks affect chances of appearing in AI search results. Journalist request platforms such as Source of Sources can generate free expert quotes and backlinks from publishers. Main topics: Backlinks / AI search visibility, Digital PR / journalist requests.

A backlink is when one website links to another website. What's crazy is that people pay $500 for this. But if you don't know SEO, the reason for this is crazy. When you get one of these backlinks, it makes you get a lot more traffic from Google and AI. 72% of people who do search marketing believe backlinks influence the chance of appearing in AI search results. So how do you get these backlinks?  This is a fantastic platform… It's called Source of Sources, and it's free. You don't have to pay $500. It's journalists from these organizations, from some of the top publishers in the world.  You get an email every day with journalists from these organizations. It looks like this, and you pick whatever you're an expert in.  You respond. And if the journalist picks your expert submission, you get one of these backlinks. For $0, not $500.  Learn SEO that gets customers at compactkeywords.com. #backlinks #linkbuilding #searchengineoptimization #digitalmarketing

Backlinks / AI search visibility
Digital PR / journalist requests


Large language models like ChatGPT are crawling your website right now. They're crawling the entire internet, and that includes your website. They're looking at nearly every page online because they're hungry for information, including information on your business. They want to know everything there is to know about your business so that they can recommend you to your ideal client. Sure, that's not their main goal, but it's one of their goals. And the same goes for Google's AI. One of the primary features of these bots is gonna be making recommendations about what businesses to hire. And each AI company wants theirs to be the best. Now, you might think, yeah, but why would they trust something that I put on my own website? I can write whatever I want there. But they do. They pretty much just accept whatever you write on your website. There are actually some fairly successful tactics right now of just calling yourself the best or ranking yourself No. 1 on your own top 10 lists. You don't have to start publishing a bunch of spam to your website to take advantage of this. Just make sure that everything that can be known about your business is found somewhere on your website that's easy to find. Talk at length about the experience each team member in your company has. Walk through each of your processes in painstaking detail. Share everything you can about pricing and features around all of your products. And that Way. When someone goes to ChatGPT and says I'm looking for ceramic window tinting for my F1...

Large language models like ChatGPT are crawling your website right now. They're crawling the entire internet, and that includes your website. They're looking at nearly every page online because they're hungry for information, including information on your business. They want to know everything there is to know about your business so that they can recommend you to your ideal client. Sure, that's not their main goal, but it's one of their goals. And the same goes for Google's AI. One of the primary features of these bots is gonna be making recommendations about what businesses to hire. And each AI company wants theirs to be the best. Now, you might think, yeah, but why would they trust something that I put on my own website? I can write whatever I want there. But they do. They pretty much just accept whatever you write on your website. There are actually some fairly successful tactics right now of just calling yourself the best or ranking yourself No. 1 on your own top 10 lists. You don't have to start publishing a bunch of spam to your website to take advantage of this. Just make sure that everything that can be known about your business is found somewhere on your website that's easy to find. Talk at length about the experience each team member in your company has. Walk through each of your processes in painstaking detail. Share everything you can about pricing and features around all of your products. And that Way. When someone goes to ChatGPT and says I'm looking for ceramic window tinting for my F1. 50 on all four doors, I need it to be below $500 and have it finished by Thursday. You're the only window tinting company that included all those kind of details on your website. You're the only person ChatGPT has information to share with that person. This is exactly how people talk to large language models and how large language models search. People are providing way more context, and so you need to make sure you're answering all of their questions. Add more information to your pages. Add Faqs, add more pages. Get it on there.

#ChatGPT is crawling your website RN and deciding if you get leads 🤖 Add these details to get recommended! #ChatGPTLeads #AIMarketing #BusinessTips The source says some businesses currently get LLM recommendations by calling themselves the best or ranking themselves No. 1 on their own lists. Main topics: AI crawlers / website completeness, AI visibility / long-tail customer questions, Risk/avoid / AI recommendation manipulation.


This indie hacker shared how long it takes from raw awareness to purchasing his app. Weeks. Either people purchase within the first 24 hours, or it takes them two to four weeks to purchase. It always takes longer than you think.

This indie hacker shared how long it takes from raw awareness to purchasing his app. Weeks Either people purchase within the first 24 hours...

This indie hacker shared how long it takes from raw awareness to purchasing his app. Weeks Either people purchase within the first 24 hours. Or takes them 2 to 4+ weeks to purchase. Always try to stay top of mind. It always takes longer than you think. #buildinpublic #indiehackers #entrepreneurship #marketingstrategy


What the actual f*** is going on with this website? I don't even know where to start with this. This is just a choice that I personally would not have made for your site. The keyword stuffing that you have got going on is next level spamy, and how many random H3's do you need? In the same way that all of this is really overwhelming for me as a visitor, it's way too much information to be giving search engines, which is why, despite all of that work, you don't have any page 1 rankings.

Replying to @FUN HIRE WALES Your website's SEO and design needs a lot of work. It's all just giving spam and overwhelm... This source is indexed under Keyword stuffing risk/avoid. Main topics: Keyword stuffing risk/avoid.

Replying to @FUN HIRE WALES Your website's SEO and design needs a lot of work. It's all just giving spam and overwhelm.   #seoaudit #seohelp #websiteaudit #searchengineoptimization #userexperience #websitemistakes


There's never been a better time to be a small business owner. I say that because things are moving so fast with AI. Now that I think agility is gonna be the most important factor, especially when it comes to your marketing. So here are three things you can do to make sure you're well positioned for the future. The first is to make sure you have as much content as possible about your business online. So start with your website. Make sure that everything that someone could possibly know about your business and your processes is included somewhere on your website where it's easy to find. Now, this isn't because people are gonna go through and read all your website content. They won't, but large language models will, and that's where they're getting their information. If someone goes to ChatGPT and they're looking for a business like yours with a turnaround time of less than five days, when you talk about your turnaround time on your website, but your competitor doesn't, ChatGPT. Will just choose you by default. There are a million different questions someone might ask AI. When they're looking for the product or service you offer. Try to think of as many as possible and make sure they're addressed somewhere on your website. If you want extra credit, do this off your website as well. The easiest place is social media. Goal is to get as much information about your company Out there as possible. My second tip is to make sure who's ever in charge of your marketing is keeping up with the changes and experimenting with new strategies on a regular basis...

There's never been a better time to be a small business owner. I say that because things are moving so fast with AI. Now that I think agility is gonna be the most important factor, especially when it comes to your marketing. So here are three things you can do to make sure you're well positioned for the future. The first is to make sure you have as much content as possible about your business online. So start with your website. Make sure that everything that someone could possibly know about your business and your processes is included somewhere on your website where it's easy to find. Now, this isn't because people are gonna go through and read all your website content. They won't, but large language models will, and that's where they're getting their information. If someone goes to ChatGPT and they're looking for a business like yours with a turnaround time of less than five days, when you talk about your turnaround time on your website, but your competitor doesn't, ChatGPT. Will just choose you by default. There are a million different questions someone might ask AI. When they're looking for the product or service you offer. Try to think of as many as possible and make sure they're addressed somewhere on your website. If you want extra credit, do this off your website as well. The easiest place is social media. Goal is to get as much information about your company Out there as possible. My second tip is to make sure who's ever in charge of your marketing is keeping up with the changes and experimenting with new strategies on a regular basis. What was working last year isn't working today, and the things that work next year will be completely new. You need someone that has the bandwidth to keep up with this in charge of your marketing. And my last one might seem kinda obvious, but hear me out prioritize customer satisfaction. Right now, there's still a lot of things you can do to trick these algorithms into recommending you, but the smarter they get, the harder they'll be to trick. Ultimately, the only reliable way to get recommended by these algorithms is to run a really good business and maximize customer satisfaction. The better the algorithms get, the better they'll track actual customer preferences. And the better they track actual customer preferences, the more people will use them when they're making decisions like this. So make sure every customer you work with has a good experience, and then do whatever you can to get them to leave a review or testimonial. Not only do those help your conversion rate, but the AI eats these up. You want as much goodwill about your business out on the internet as possible.

Small businesses are about to DOMINATE and here's why 👑 AI reads your website so make sure you're talking about everything! What's your secret weapon?... Small businesses should make business facts and processes easy to find online because LLMs consume pages humans may not read. The creator recommends extending business information beyond the website, especially to social media, so AI can find more context. The creator says stronger algorithms may make actual customer satisfaction, reviews, testimonials, and goodwill more important for recommendations. Main topics: AI visibility / customer satisfaction, AI visibility / off-site signals, AI visibility / website completeness.

Small businesses are about to DOMINATE and here's why 👑 AI reads your website so make sure you're talking about everything! What's your secret weapon? #SmallBiz #AI #BusinessTips #Entrepreneur #MarketingHacks

AI visibility / customer satisfaction
AI visibility / off-site signals
AI visibility / website completeness


A common issue that can get Google Ads accounts suspended is malware. Malware is the short form for malicious software. And what happens specifically with WordPress websites is that websites can get attacked and short lines of codes with viruses can be put in the website. The first problem with malware is that it's actually quite hard to detect and it's quite hard to remove. You need specialised web developers that know how to take it out. The second problem with malware is that when it is seen on your website, it is terrible for your brand. Imagine someone comes onto your website and they're taken onto something dodge or porn website. That really doesn't make you look good. The third problem with malware is what I've said previously is that Google Ads will suspend your account and your Google Ads will not run until your malware is removed. We've seen these cases many, many times that there's malware on websites and until it's removed, Google Ads accounts cannot run. Now if a business is only running Google Ads and there's no search engine optimisation, you are in big trouble because your leads are going to dry out. The first piece of advice I would say to you is obviously don't only put all your eggs in the Google Ads basket. Start investing in s C. O. And in content and in other ways that you're going to get business. The second piece of advice I can give you is With regards to website, make sure that all your plugins are always updated...

A common issue that can get Google Ads accounts suspended is malware. Malware is the short form for malicious software. And what happens specifically with WordPress websites is that websites can get attacked and short lines of codes with viruses can be put in the website. The first problem with malware is that it's actually quite hard to detect and it's quite hard to remove.

You need specialised web developers that know how to take it out. The second problem with malware is that when it is seen on your website, it is terrible for your brand. Imagine someone comes onto your website and they're taken onto something dodge or porn website. That really doesn't make you look good.

The third problem with malware is what I've said previously is that Google Ads will suspend your account and your Google Ads will not run until your malware is removed. We've seen these cases many, many times that there's malware on websites and until it's removed, Google Ads accounts cannot run. Now if a business is only running Google Ads and there's no search engine optimisation, you are in big trouble because your leads are going to dry out. The first piece of advice I would say to you is obviously don't only put all your eggs in the Google Ads basket.

Start investing in s C. O. And in content and in other ways that you're going to get business. The second piece of advice I can give you is With regards to website, make sure that all your plugins are always updated.

Make sure that you have a good host looking after your website, and also make sure that the person who's looking over your website has a secure and clean environment so viruses cannot creep in.

Malware Can Kill Your Google Ads and Your Brand If your website has m...


I don't care what else you've heard. Rankmath SEO is hands down the best WordPress SEO plugin. You can check your on page SEO as you write and use their checklist for guidance, and add schema markup to all of your pages without any code. Generate site maps that update as soon as you publish your content, monitor all of your 404's and set up redirects, and add structured data to boost your local SEO.

Free SEO Tools That Actually Help You Rank: Part 6 RankMathSEO is the best way to check on-page SEO, create site maps, fix 404s, set redirects, and boost local SEO with... Rank Math is presented as a WordPress SEO plugin that supports on-page checklists, schema markup, sitemaps, 404 monitoring, redirects, and structured data for local SEO. Main topics: WordPress SEO / plugin capabilities.

Free SEO Tools That Actually Help You Rank: Part 6 RankMathSEO is the best way to check on-page SEO, create site maps, fix 404s, set redirects, and boost local SEO with structured data, all without touching a line of code.  #FreeSEOTools #RankMathSEO #WordPressSEO #SEOplugin #SEOTips #WordPressPlugins


This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI overviews. This guy is showing his clicks dropping while impressions rise. Hrefs did this study. AI overviews decrease clicks by 35%. AI overviews only target informational content. The solution isn't for everybody, but if you have a product or service, you need to be making content that targets transactional searches. This is very different from normal SEO. I have an entire course and under targeted transactional searches at compactkeywords.com, you want to see what competitors are showing on Google. For find every transactional term that applies to you. Then prioritize terms where competitors are not putting it in the page title or where they this number the website's authority is low. Then you can get customers from search instead of getting disrupted. This works for AI too. But if you're just putting up SEO blog posts or articles.

This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI Overviews... The passage cites an Ahrefs study claiming AI Overviews decrease clicks by 35% and primarily affect informational content. For product or service businesses, the passage recommends transactional search content as a response to AI Overview disruption. Main topics: AI Overview risk, Transactional SEO.

This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI Overviews. This guy is showing his clicks dropping while impressions rise. Ahrefs did this study, AI Overviews Decrease Clicks by 34.5%.  AI Overviews only target informational content. The solution isn't for everybody, but if you have a product or service, you need to be making content that targets transactional searches. This is very different from normal SEO.  I have an entire course on under-targeted transactional searches at compactkeywords.com. You want to see what competitors are showing on Google for, find every transactional term that applies to you, then prioritize terms where competitors are not putting it in the page title. Or where this number, the website's authority, is low. Then you can get customers from search instead of getting disrupted. This works for AI too. #seotips #seohacks #searchengineoptimization #webdevelopment


Has anyone else noticed we're letting AI make more and more decisions for us? Last week, I had to set up a bank account for my business. I spent 5 minutes talking with ChatGPT 0 3 before giving all my personal details to some company I had never heard of before. I just know that O3 is, like, way more capable at making that kind of decision than I am. Now, to be clear, I would not have trusted 4 O with that kind of decision. As these AI models get smarter, we're trusting them with bigger and bigger decisions. I just wanna talk about how we got here and what I think this means for the future. I think one of the first big decisions we all turned over to AI. Was driving right when G P S. Came out. It was like magic. And none of us really realised we were giving up our spatial reasoning for convenience. And in the last five years or so, we've pretty much given up on choosing what we're gonna watch on our screens, whether it's Netflix or YouTube or TikTok. We just let the algorithms tell us what to watch. And it's hard to see how this would stop. As AI. Gets smarter and smarter, it's just gonna become more convenient to hand over decision making. Who could be bothered to think about important decisions when the AI. Is so much better at it? And I'm saying this As an adult that, like, kind of understands how the world works, my kids pretty much let ChatGPT make all their decisions for them. The other day, my 15 year old came to me and said, dad, I need to start taking turmeric supplements. And I was like, why do you need to take turmeric supplements?...

Has anyone else noticed we're letting AI make more and more decisions for us? Last week, I had to set up a bank account for my business. I spent 5 minutes talking with ChatGPT 0 3 before giving all my personal details to some company I had never heard of before. I just know that O3 is, like, way more capable at making that kind of decision than I am. Now, to be clear, I would not have trusted 4 O with that kind of decision. As these AI models get smarter, we're trusting them with bigger and bigger decisions. I just wanna talk about how we got here and what I think this means for the future. I think one of the first big decisions we all turned over to AI. Was driving right when G P S. Came out. It was like magic. And none of us really realised we were giving up our spatial reasoning for convenience. And in the last five years or so, we've pretty much given up on choosing what we're gonna watch on our screens, whether it's Netflix or YouTube or TikTok. We just let the algorithms tell us what to watch. And it's hard to see how this would stop. As AI. Gets smarter and smarter, it's just gonna become more convenient to hand over decision making. Who could be bothered to think about important decisions when the AI. Is so much better at it? And I'm saying this As an adult that, like, kind of understands how the world works, my kids pretty much let ChatGPT make all their decisions for them. The other day, my 15 year old came to me and said, dad, I need to start taking turmeric supplements. And I was like, why do you need to take turmeric supplements? And he was like, I don't know. ChatGPT told me to. So we ordered him some turmeric supplements. I don't know how this is gonna end, but I'm guessing at some point, society is gonna kind of realize that we're all sleepwalking through important life decisions, and there will be some kind of pushback akin to the pushback we see with social media. But I think it's inevitable that as these AI's get better at making decisions for us, people are going to trust them more. And so, as a business or a brand, your success is going to largely depend on whether or not these AI. Algorithms are recommending you. I can't imagine something more important.

I just let ChatGPT choose my BANK 🏦 We went from GPS picking our routes to AI picking our entire lives. Are we all just sleepwalking now?... The creator predicts businesses will depend more on whether AI algorithms recommend them as people trust AI with decisions. Main topics: AI decision-making / brand recommendations.

I just let ChatGPT choose my BANK 🏦 We went from GPS picking our routes to AI picking our entire lives. Are we all just sleepwalking now? #AI #ChatGPT #FreeWill #TechPhilosophy #SmallBusiness #marketing #AIO


I want to give you some mind boggling Reddit stats that will make you rethink the platform and will show you why it's a good idea to start advertising on Reddit. Reddit is one of the most popular websites and forums in the world. There's over 1 billion monthly users and in South Africa, there's over 1 million active users alone. One of the most unique things about Reddit users is that these users are almost a breed to themselves and they're not active on other social medias. 30% of Reddit users are not on Facebook. 45% of Reddit users are not on Instagram. 58% of Reddit users are not on TikTok. 59% of Reddit users are not on X. 63% of Reddit users are not on Pinterest and 68% of Reddit users are not on LinkedIn. 74% of Reddit users are not on Snapchat and 81% of Reddit users are not on Twitch. You should start advertising on Reddit because there's a massive audience that you can engage with that have never heard of you before. We've started advertising for some of our clients on Reddit and the early statistics are looking very good. If you need any help with Reddit ads, let me know in the comments.

Reddit Users Are Not on Other Platforms Reddit gives you access to a ...


Imagine Julius Caesar had a Twitter account. What would his tone, his style or strategy have been like it? As odd as it sounds, I can absolutely answer this question with absolute confidence, because he did this when Caesar was away from Rome for 10 years. So a long time up in Gaul. He's conquering Gaul, modern France. He regularly sent back little sort of dispatches telling what he was doing. His purpose was, I'm out of Rome for 10 years, I need to be constantly reminding the people what I'm doing to keep myself in their mental eye, to compete with all my peers. He wrote these little accounts of his campaigns as they were ongoing, and he sent them back to Rome and install them. So it's like regular newsletters from Caesar. So this is his Twitter account. What was very memorable about them is the style he use, because a lot of Roman histories or writings are very formal or they're flowery in their prose. Caesar adopted a very, very simple, straightforward, kind of plain spoken style. And again, this is delivered. This is propaganda. He's saying, I'm in every man. I'm just an ordinary Joe like you guys. Look, I just write not in this fancy language like the elites, but just like a simple soldier. So he very deliberately wrote it in this simple, straightforward, clear Latin style. This, by the way, is published today. Is. Is the Gallic wars. So they collected them all. Together and published them. It...

Imagine Julius Caesar had a Twitter account. What would his tone, his style or strategy have been like it? As odd as it sounds, I can absolutely answer this question with absolute confidence, because he did this when Caesar was away from Rome for 10 years. So a long time up in Gaul. He's conquering Gaul, modern France. He regularly sent back little sort of dispatches telling what he was doing. His purpose was, I'm out of Rome for 10 years, I need to be constantly reminding the people what I'm doing to keep myself in their mental eye, to compete with all my peers. He wrote these little accounts of his campaigns as they were ongoing, and he sent them back to Rome and install them. So it's like regular newsletters from Caesar. So this is his Twitter account. What was very memorable about them is the style he use, because a lot of Roman histories or writings are very formal or they're flowery in their prose. Caesar adopted a very, very simple, straightforward, kind of plain spoken style. And again, this is delivered. This is propaganda. He's saying, I'm in every man. I'm just an ordinary Joe like you guys. Look, I just write not in this fancy language like the elites, but just like a simple soldier. So he very deliberately wrote it in this simple, straightforward, clear Latin style. This, by the way, is published today. Is. Is the Gallic wars. So they collected them all. Together and published them. It. It's the thing that's usually the very first Latin you give to students who are learning Latin because it's so simple and straightforward in its style, it's easy for them to understand, but it's brilliant. And he also, by the way, talks about himself in the third person, which is a little weird. Normally we see that as being kind of egotistical, but in this context it was bent actually in a humble way. And it's very repetitive. Half of it is and then Caesar marched to this town full of these savage people and he fought a big battle and he killed half of them and he enslaved the other and he stole their cows. And then Caesar marched to this other town into this and this. Basically what he's doing is he's reminding the Roman people of all these victories he's winning on their behalf and all this territory and wealth he's adding to their empire. It's a very deliberate act of propaganda to keep himself in the public mind by doing these things regularly. It's not all at once, it's little installments. And it's in the style that's meant to say, hey, I'm an ordinary guy, I'm not one of these fancy politicians who's looking down on you. I'm just a hard working, simple soldier. So yeah, we know exactly what his Twitter feed would be.

What Ancient Rome can teach us about marketing. From today’s podcast - What Ancient Rome Can Teach Us About Influence, Perception, and Power - Ep 720 of The Edward Show...

What Ancient Rome can teach us about marketing. From today’s podcast - What Ancient Rome Can Teach Us About Influence, Perception, and Power - Ep 720 of The Edward Show. Historian Gregory Aldrete joins the pod to break it down. Things discussed: • “Dignitas”: Rome’s original personal branding system • How Augustus ruled with power and humility - and avoided being taken down • Viral scandals, propaganda, and the ancient version of going public • Rome’s use of architecture, symbols, and story to win hearts and minds • What Julius Caesar’s dispatches can teach you about Twitter/X • How gladiator games doubled as political theater and emotional influence • Rome’s version of top-of-mind awareness - and how they kept it • How gossip, graffiti, and chants spread ideas like memes • The Roman obsession with status - and how it shaped public image • Lessons from Cicero on emotional persuasion and audience control • How delivery and gesture amplified speeches in the Roman Republic • Why statues, coins, and temples were part of a unified content strategy • What Livy’s heroic myths reveal about Roman values and identity marketing • How Rome used fear, loyalty, and shared identity to build trust and power • The Roman military as a brand conversion machine for conquered people • Why Augustus’ autobiography (Res Gestae) is a masterclass in subtle marketing • What Rome’s failure moments teach us about bad PR and overreaching • How Nero’s golden palace backfired - and what came after • Parallels between ancient and modern “media ecosystems” • What marketers, creators, and leaders today can learn from ancient influence strategy Ep 720 of The Edward Show podcast - What Ancient Rome Can Teach Us About Influence, Perception, and Power #marketing #business #ancientrome #personalbranding


Here's a great free Chrome plugin that I recently discovered that will help you with your Google My Business and your local search. The app is called G m B everywhere. All you have to do is go to the website, register for free and then install the Chrome plugin. Once you're in Chrome, press that plugin and then open up Google Maps. The first thing that you can do is do an audit on your current Google My Business listing by pressing the audit button. The next thing that you can do, and I really love this, is that you can look at your competitors Google My Business listings and see which categories they are listed for. As we know in Google Local Search, one of the biggest factors to make your Google My Business listing come up higher is the different categories that you can come up for. Now with this plugin, you can see the categories that your competitor has put in their listing and that you can do as well for yours. Finally, what this plugin allows you to do is that you can put in your U. R. L and the system will tell you different categories that they suggest might be relevant to you. This is really a great plugin. Let me know if it works for you.

A Great Chrome Plugin for Google My Business and Local SEO If you wor...


Start out with keyword research, looking for medium or long tail keywords in my industry. The goal with this is to look for niche keywords, so they're keywords that less websites are targeting, so they're easier for a new website to target and rank for. Once I've got my keywords, I'll start working on optimise content, making sure that I include my keywords in the heading 1, including at least 2 or 3 additional headings with at least one of them including my keyword, optimising my image titles and alt text so they include the keywords, including internal links to other pages on the site, including my main keyword in the page URL and the page title, and making sure I've got at least 300 words of written content. Then I'd move on to technical SEO. If I changed page URL's in the previous step, then I'd make sure to check for any broken links and redirect them to the current live URL's. Once all of the content is published, I'm gonna submit the site map in Google Search Console, and to make sure the website's offering a good user experience, I'm gonna check the page speed in page speed insights. Then I'm gonna move on to the task that are gonna be ongoing with link building. I'm gonna look for relevant directories to submit my site to, any websites that might wanna do a link exchange or a guest post exchange, and I'm gonna sign up to digital PR platforms so I can try and get some links on some high authority sites...

Start out with keyword research, looking for medium or long tail keywords in my industry. The goal with this is to look for niche keywords, so they're keywords that less websites are targeting, so they're easier for a new website to target and rank for. Once I've got my keywords, I'll start working on optimise content, making sure that I include my keywords in the heading 1, including at least 2 or 3 additional headings with at least one of them including my keyword, optimising my image titles and alt text so they include the keywords, including internal links to other pages on the site, including my main keyword in the page URL and the page title, and making sure I've got at least 300 words of written content. Then I'd move on to technical SEO. If I changed page URL's in the previous step, then I'd make sure to check for any broken links and redirect them to the current live URL's. Once all of the content is published, I'm gonna submit the site map in Google Search Console, and to make sure the website's offering a good user experience, I'm gonna check the page speed in page speed insights. Then I'm gonna move on to the task that are gonna be ongoing with link building. I'm gonna look for relevant directories to submit my site to, any websites that might wanna do a link exchange or a guest post exchange, and I'm gonna sign up to digital PR platforms so I can try and get some links on some high authority sites. While I'm doing that, I'm gonna continue to publish relevant blog posts, helpful guides, resources that are gonna help my website rank for more searches within my industry.

Wondering how to do SEO? This is the exact SEO method I would follow if I was trying to rank a brand new website on Google & AI search results... This source is indexed under Link building / ongoing SEO, New website SEO / long-tail keywords, On-page SEO checklist, Technical SEO / launch checks. Main topics: Link building / ongoing SEO, New website SEO / long-tail keywords, On-page SEO checklist, Technical SEO / launch checks.

Wondering how to do SEO? This is the exact SEO method I would follow if I was trying to rank a brand new website on Google & AI search results. If you're looking for an SEO for beginners tutorial, this is for you! #searchengineoptimization #howtodoseo #seotips #seotutorial #seo2025 #seoforbeginners  #aiseo #geo

Link building / ongoing SEO
New website SEO / long-tail keywords
On-page SEO checklist
Technical SEO / launch checks


Here's a surprising fact about Google doing SEO with a blog is over. AI overviews cut clicks by 35%. This only affects the types of keywords that blogs use. Blogs all over are seeing and clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this. They target keywords where people are not looking for answers. They're looking to use a product, contact a service, buy something. These keywords are less competitive, faster, and get more purchases. They were best before AI and they continue to be the best. Don't make blog posts like this. Make pages like this. 13 hour SEO course on this type of SEO at compactkeywords.com.

Here’s a surprising fact about Google. Doing SEO with a blog is over. AI Overviews cut clicks by 35%. This only affects the types of keywords that blogs use... Pages targeting product/service/contact/buying intent are claimed to be less competitive, faster to rank, and better at generating purchases than informational posts. Main topics: Blog SEO decline / AI Overviews, Transactional page strategy.

Here’s a surprising fact about Google. Doing SEO with a blog is over. AI Overviews cut clicks by 35%. This only affects the types of keywords that blogs use. Blogs all over are seeing clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this. They target keywords where people are not looking for answers. They're looking to use a product, contact a service, buy something. These keywords are less competitive, faster, and get more purchases. They were best before AI and they continue to be the best. Don't make blog posts like this, make pages like this. 13 hour SEO course on this type of SEO at compactkeywords.com. #seotips #seohacks #searchengineoptimization #marketingstrategy

Blog SEO decline / AI Overviews
Transactional page strategy