I'm currently in Ottawa meeting with some of the smartest people I know in SEO and AI optimization. I got invited to come up here because I'm part of a community people, people who are doing SEO for themselves or for other companies and who are especially interested in AI. I've always been a part of a few communities like this, but I feel like it's become especially important today. If you work in an industry that has established best practices, then communities like this aren't quite as necessary. You can get most of what you need just from following experts online. But when it comes to something brand new like AI optimization, there really are no experts yet. The only way to learn and keep up with this is to run experiments or to talk with people who are running experiments themselves. And so these days I found myself spending a lot more time in these communities just talking with other people and comparing notes. So far I've only spent about an hour nerding out over AI with these super smart women. I'm pretty sure I'm the only dude here, but it's been a ton of fun. I'm really excited to share what I'm learning. More to come.

In Ottawa with AI/SEO pros who get it: there are no AI experts yet, so we experiment together 🧠 Communities > following "gurus" #AIOptimization #SEO #TechCommunity #Ottawa... Because AI optimization lacks settled experts and best practices, the creator recommends experiments and comparison with other practitioners. Main topics: AI optimization / experimentation.

In Ottawa with AI/SEO pros who get it: there are no AI experts yet, so we experiment together 🧠 Communities > following "gurus" #AIOptimization #SEO #TechCommunity #Ottawa #AIExperiments


Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword like expense tracking software, then the word for, then a plural modifier. Schools, districts, hospitals, government teams is a big one. Enterprise companies. There's so many of these plural modifiers when they come together. Asynchronous video messaging for teams, standing desks for offices. These are big purchase orders. The thing about these keywords, they get very low search volume. This is the marketing fun. There's very few people at the bottom of the funnel who are ready to convert. With this formula, you are targeting these people. Not just that, you're targeting a small subset of these people, procurement people at companies. That means the amount of people who actually search these things every month. It's such a small amount of people that your competitors don't bother targeting these keywords. By being the only company who is targeting these, it's really easy for you to show up No. 1 on Google for people representing big purchase orders. I have a lot more on this in my SEO course at compactkeywords.com.

Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword , like expense tracking software... A bottom-of-funnel formula of `[product/service] for [plural buyer/use-case modifier]` targets low-volume but high-intent procurement searches that competitors may ignore. Main topics: BOFU SEO / enterprise procurement keywords.

Use this SEO formula to get big companies to purchase your product or service.  Start with a bottom of funnel keyword , like expense tracking software.  Then the word “for,” then a plural modifier: schools, districts, hospitals, government, teams, enterprise companies. There's so many of these plural modifiers. When they come together...   “Asynchronous video messaging for teams.” “Standing desks for offices.” These are big purchase orders. The thing about these keywords - they get very low search volume.  There's very few people at the bottom of the funnel who are ready to convert.  With this formula,  you are targeting these people. Not just that, you are targeting a small subset of these people,  procurement people at companies.  That means the amount of people who actually search these things every month, it's such a small amount of people that your competitors don’t bother targeting these keywords. By being the only company who is targeting these, it's really easy for you to show up number one on Google  for people representing big purchase orders.  I have a lot more on this in my SEO course at  compactkeywords.com #searchengineoptimization #seotips #growthhacks #seohacks


Gen Z doesn't know about this video. It's called how to start a movement. It's a guy. He's dancing by himself in a field. Everybody is sitting down. There's music playing. This guy is dancing. Very soon, the field is going to erupt and dance. And this is an old video. This is maybe 14 years old. It's from the early days of YouTube, the gilded age of YouTube. Now notice that this guy joins the lone dancer, the crazy lone dancer by himself, and he's joined by another guy. And now they're having fun. And now it's the two of them. And people are looking and people are staring, and people are thinking, maybe I should. Maybe I should go over. Should I go over? Maybe I should do it. Maybe I should go over. And very soon, they're gonna get the entire field doing this. But right now, they're the lone people. They are the lone people trying to start the movement where they dance, where they get everybody involved, where they get everybody hyped up. Here comes dancer No. 3. Dancer No. 3 comes into the mix, and now they're all having a blast. They are having a blast. And there's gonna be about a crowd who's about to join them, and it's gonna be crazy. It's gonna be crazy. Watch. They're having so much fun. Look at this guy. He's doing half somersaults. He's so flexible. And there we go. The movement is starting. Two more people now. Two more people again. Can we get some more? And there we go, 3, 4. And the movement is going on. And this is how a movement is started. This is how a big movement is started. It's now it's a small group...

Gen Z doesn't know about this video. It's called how to start a movement. It's a guy. He's dancing by himself in a field. Everybody is sitting down. There's music playing. This guy is dancing. Very soon, the field is going to erupt and dance.

And this is an old video. This is maybe 14 years old. It's from the early days of YouTube, the gilded age of YouTube. Now notice that this guy joins the lone dancer, the crazy lone dancer by himself, and he's joined by another guy. And now they're having fun. And now it's the two of them.

And people are looking and people are staring, and people are thinking, maybe I should. Maybe I should go over. Should I go over? Maybe I should do it. Maybe I should go over. And very soon, they're gonna get the entire field doing this. But right now, they're the lone people. They are the lone people trying to start the movement where they dance, where they get everybody involved, where they get everybody hyped up.

Here comes dancer No. 3. Dancer No. 3 comes into the mix, and now they're all having a blast. They are having a blast. And there's gonna be about a crowd who's about to join them, and it's gonna be crazy. It's gonna be crazy. Watch. They're having so much fun. Look at this guy. He's doing half somersaults. He's so flexible. And there we go.

The movement is starting. Two more people now. Two more people again. Can we get some more? And there we go, 3, 4. And the movement is going on. And this is how a movement is started. This is how a big movement is started. It's now it's a small group. It went from the lone dancer to the small group. People are running over other people to be part of this because they know that everyone is about to start. This is how a movement it started.

This is one of my favorite videos on YouTube. It's old. This is from 14 years ago. So old. And look how this guy started this crazy movement. It's just growing and growing and growing. Look how big this crowd is now. And it was that one guy. He was joined by another guy. And for a while it was just the two of them. And they were dancing. For a while it was just the two of them dancing. And then that other guy was like, well, they need somebody else. And once the third guy came in, that's when everybody wanted to be a part of it.

How to start a movement. I'm happy that I get to share this with everybody who's watching. This is a great movement. I hope you get inspired and you wanna start a movement, too.

#onthisday How to start a movement


If your website's not showing up on Google, this one tiny file could be causing the issue, and you probably don't even know that it exists. Type in yourdomain/robots.txt. This file tells Google what to crawl on your site. If you see this line, you're telling Google to ignore your entire site. What you actually want is it to look more like this. Go and check yours now.

If your website isn't showing up on Google, your robots.txt file might be why. This file can blocking your entire site from appearing in search results without you even... This source is indexed under technical SEO / crawlability. Main topics: technical SEO / crawlability.

If your website isn't showing up on Google, your robots.txt file might be why. This file can blocking your entire site from appearing in search results without you even realising, so take the time to check it today!   #SEOTips #SEOMistakes #TechnicalSEO #searchengineoptimisation


If your SEO person isn't talking about this, you need to fire them. Using Claude artifacts to rank on Google. Paste all the copy for your landing page in. Include reviews, testimonials, anything you would want an AI to know. Hey, here's my homepage. This is a test brand, by the way. I want you to write a thorough article about why the brand is great, why it is proven, why it is trustworthy, why it is reputable, why it's the best in your niche. If you have any keywords you want, say incorporate these keywords, list the keywords. Claude will make an artifact. It will look something like this. Click this publish button. You'll get this message. Publishing this artifact will make it accessible to anyone on the internet, potentially visible in search engine results. This person uses this trick to rank on Google in 5 hours. Not clickbait, not a meme, not exaggerated. I was able to do the same thing thing by following the info. It's even easier with local SEO. With little effort, I have pushed competitors off of page 1 and replace them with my Claude articles. The craziest thing and I'm testing this right now. ChatGPT AI overviews perplexity they seem to be quoting and synthesizing these Claude artifacts. This is insane. Get more customers from SEO at compactkeywords.com.

If your SEO person isn't talking about this, you need to fire them. Using Claude artifacts to rank on Google. Paste all the copy for your landing page in... The video describes publishing Claude artifacts built from brand copy/reviews as a way to rank quickly in Google. Main topics: risk/avoid / Claude artifact manipulation.

If your SEO person isn't talking about this, you need to fire them.  Using Claude artifacts  to rank on Google.  Paste all the copy for your landing page in. Include reviews, testimonials, anything you would want an AI to know.  Say, “Here's my homepage.  I want you to write a thorough article about why the brand is great, why it is proven, why it is trustworthy, why it is reputable, why it's the best in your niche.”  If you have any keywords you want, say, “Incorporate these keywords.” List the keywords.  Claude will make an artifact. Click this publish button.  You'll get this message.  “Publishing this artifact will make it accessible to anyone on the internet,  potentially visible in search  engine results.” Jesper Nissen used this trick to rank on Google in five hours. “ Not clickbait, not a meme, not exaggerated.  I was able to do the same thing by  following the info.  It's even easier with local SEO.  With little effort, I have pushed  competitors off of page one and  replaced them with my Claude articles.”  The craziest thing, and I'm testing this right now,  ChatGPT, AI Overviews, Perplexity, they seem to be quoting and synthesizing  these Claude artifacts.  This is insane.  Get more customers from SEO at  compactkeywords.com #searchengineoptimization #parasiteseo #seotips #growthhacking


I remember when the term prompt engineering first came out. It was kind of a joke, right? The idea that prompting could be a skill? It was a joke for two reasons. One was the idea that one person could be significantly better than someone else at something like prompting seemed kind of silly. And 2. It just seemed kind of obvious that eventually it wouldn't matter how good you are at prompting, the models would just become good enough to understand what you needed. However, it actually seems like the opposite is happening. I think anyone who spends a sufficient amount of time with chat, T, or other large language models has realised that prompting really is a skill. And the smarter these models get, the more it matters how good your prompts are now. Sure, if you just have a simple question or request, it doesn't matter too much how good your prompt is. In fact, it might matter less than it used to. However, a lot of people don't realise that these models can now produce the kind of output that people used to pay good money for. And the reason they don't realise it's possible is because it's difficult. Writing prompts that reliably create high quality output is a skill, and the skill cap goes up every time the models capabilities improve. As it stands, this trend doesn't show any signs of slowing down. The better the models get, the more it's gonna matter how good you are at prompting. Prompt engineering is a skill. Context engineering is a skill. And they're skills that I think most people should be developing, at least to some degree.

AI got smarter so prompting became MORE important, not less 🤯 Are your prompts getting you pro-level results? #AI #PromptEngineering #ChatGPT #AISkills #TechTok The creator says prompt engineering and context engineering remain skills, with higher model capability increasing the ceiling for good prompts. Main topics: AI content operations / prompting.


Google's new image model, Nano Banana is out of control. I'm just gonna take a picture of myself right now, dropping this picture in. This model is really good at making little touchups or adjustments. Increase the size of my beard by 200%. Increase sit by 500%. Oh my god! Give me a huge twirl whirling mustache. Oh man. Oh my gosh, look at these details. Should I do that? Should I do this for my videos? Make a compact keywords branded can of kombucha. Compact keywords is my SEO course. Oh man. That's crazy. All right, now I'm gonna take this can. Make him drinking from this can. Oh man. The can says compact keywords. The face isn't exactly like me, but it's pretty close. Let's try one more thing. Make him drinking from this can. Oh man. Alright everyone, should I grow my beard and mustache like this? Let me know in the comments.

Google's new image model Nano Banana is out of control. I'm just gonna take a picture of myself right now. Dropping this picture in...

Google's new image model Nano Banana is out of control.  I'm just gonna take a picture of myself right now.  Dropping this picture in.   This model is really good at making little touchups or adjustments.  Increase the size of my beard by 200%.   Increase it by 500%.  Oh my God. Give  me a huge twirling mustache.  Oh man. Oh my  gosh. Look at these details.  Should I do that? Should I do this for my videos?   Make a Compact Keywords branded can of kombucha.  Compact Keywords is my SEO course.  Oh man, that's crazy. All right. Now I'm gonna take  this can.  Make him drinking  from this can.  Oh man.  The can says Compact Keywords. The face isn't exactly like me, but it's pretty close.  Let's try one more thing.  Make him drinking from this can.  Ah man. All right, everyone. Should I grow my beard and mustache like this? Let me know in the comments. #artificialintelligence #imagegeneration #digitalmarketing #buildinpublic


Nobody knows this about SEO. Copy everything on one of your articles. Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation. Say, make me a 5 question comprehension quiz for this. Take all of these questions, give them to Claude. Claude is better at coding. Say turn these questions into a quiz I can embed into my website. Claude will give you the code for this. Take the code, paste it into your website. Here's how I did it. Now you have an interactive comprehension quiz that keeps people on your site longer. I went hard with my quizzes and put in all of these effects. If you get a 5 out of 5 on the quiz, confetti rains down. Claude made all of the effects. I have this code template that I can reuse throughout my articles too. I even made it match the colors of my brand if you want to go extra hard. The next tip is to put in success messages. When people finish the quiz, you redirect them to your products or services or to similar useful articles that will have people going deeper on your content. More SEO tips at compactkeywords.com.

Nobody knows this about SEO. Copy everything on one of your articles. Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation... This source is indexed under engagement SEO / interactive content. Main topics: engagement SEO / interactive content.

Nobody knows this about SEO. Copy everything on one of your articles.  Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation. Say,  “Make me a five question  comprehension quiz for this.”  Take all of the questions.  Give them to Claude. Claude is better at coding. Say,  “Turn these questions into a quiz I can embed into my website. “ Claude will give you the code for the quiz.  Take the code, paste it into your website. Here's how I did it.  Now you have an interactive comprehension quiz that keeps people on your site longer. I went hard with my quizzes and put in all of these effects. If you get a five out of five on the quiz, confetti rains down. Claude made all of the effects.  I have this code template that I can reuse throughout my articles too. I even made it match the colors of my brand.  If you want to go extra hard, the next tip is to put in success messages. When people finish the quiz, you redirect them to your products or services, or to similar useful articles that will have people going deeper on your content.  More SEO tips at  compactkeywords.com #searchengineoptimization #blogging #uiux #seotips


Automations are quickly becoming much easier to set up. I made a video a few weeks ago about how I think that most automations are a waste of time. In that video I was talking about n8n and make.com and while there are some great uses for those tools, I've generally see people waste more time setting up automations than they actually save. However, a few weeks ago, Google released Opal. If you haven't heard of it, it makes it really easy to set up simple automations. You just give it a prompt and it builds out the whole automation for you and it's not gonna be the right choice for complex automations where you need a lot of granular control but if you just need to do something quickly, it's kind of amazing. I've been using it to scrape and summarize the content of web pages or YouTube videos. This is something that could easily be automated with n8n but I'd probably spend 30 minutes setting up the automation and it wouldn't end up saving me enough time to justify it. I've used Opal to do about a dozen tasks and most of the automations only take about 30 seconds to set up. You just tell Opal what you wanted to build and it creates the whole thing for you. Now it's not always perfect and it does have some limitations but it's still in the experiment mode. You can only use it through Google Labs right now. I think it's super exciting that Google is investing in this, assuming they keep developing it. I think there's huge potential here to help us automate things more quickly and to help less technical people automate things at all.

I said automations were a waste of time. Then Google released Opal. 30 second setup vs 30 minute headache. Have you tried it?... Prompt-built tools like Google Opal may reduce setup time for simple web-page or YouTube summarization tasks, but not complex automations. Main topics: AI automation / research workflows.

I said automations were a waste of time. Then Google released Opal. 30 second setup vs 30 minute headache. Have you tried it? #GoogleOpal #Automation #ProductivityHack #TechTips #googlelabs


Here are five ways I can tell that you used AI to write your content. If any of your sentences start with words like dive, navigating, discover, it's written by AI. If your content has more than two lists, this is a red flag that you used AI to write it. If you use an Oxford comma to list things in a sentence, you're probably using AI. If if the title has a colon in it, bonus points if the first word is something like unleash or navigating, you've used AI. And if it doesn't hold any real opinions and is super unbiased about everything, you didn't write it. AI did.

5 telltale signs of AI 👀 Here's how I can always spot AI-written copy in SEO blogs, email campaigns, social media captions... and just about anywhere, to be honest!... This source is indexed under AI content quality / detection signals. Main topics: AI content quality / detection signals.

5 telltale signs of AI 👀 Here's how I can always spot AI-written copy in SEO blogs, email campaigns, social media captions... and just about anywhere, to be honest! Words like "dive", "discover", "navigating", etc. 🤮 Endless LISTS Oxford commas Colons (bonus points if it's in a heading and combined with point #1) Neutral opinions Even just one of these on their own are enough to identify AI-generated content. And the key to higher rankings, better engagement in your marketing and just not totally putting people off is to create content with an authentic, human tone.  Keep these in mind when using AI for SEO & marketing to humanise AI writing and improve your overall content strategy.   #AI #ChatGPT #HumanizeAI #AIWriting


Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated 9.5 million clicks a month. It went down a little bit, but for a brief split it's second 9.5 million clicks a month from organic Google. Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just can't believe how much it continues to spike. They're investing a ton into authenticity signals. They hired a news anchor, somebody who was a news anchor for Fox News. This is what he wrote on LinkedIn. Adding a human element to enhance credibility and improve. AI invest. That's the company. AI invest LLM driven content. Very smart. They don't hide that it's AI written. Their authors say I'm that AI friend. They have a disclaimer in articles. It says generated in whole or in part by AI. May not have been reviewed or fact checked by human editors. It looks like they're not trying to outsmart Google. Honestly. Despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021. They also go hard on social media. More AI content. But they are posting a lot on social media, which adds a lot for authenticity signals. Their articles are really dynamic. They give answers right away...

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated 9.5 million clicks a month. It went down a little bit, but for a brief split it's second 9.5 million clicks a month from organic Google. Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just can't believe how much it continues to spike.

They're investing a ton into authenticity signals. They hired a news anchor, somebody who was a news anchor for Fox News. This is what he wrote on LinkedIn. Adding a human element to enhance credibility and improve. AI invest. That's the company. AI invest LLM driven content. Very smart. They don't hide that it's AI written. Their authors say I'm that AI friend. They have a disclaimer in articles. It says generated in whole or in part by AI. May not have been reviewed or fact checked by human editors.

It looks like they're not trying to outsmart Google. Honestly. Despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021. They also go hard on social media. More AI content. But they are posting a lot on social media, which adds a lot for authenticity signals.

Their articles are really dynamic. They give answers right away. They don't use featured images, so it's faster to get to the answers. They have AI summaries at the top. They have an AI podcast. I have stock tickers. Just super dynamic articles, videos. They cite sources. It's their AI that is doing all of this. There's a ton here. But if you want to learn how an AI generated content company 34 x its traffic in two months, I have a deep dive article on it right here.

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO... The creator describes an AI-generated content site growing sharply while adding disclosure, human credibility, social activity, and citations. Main topics: AI content / authenticity signals.

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated, 9.5 million clicks a month. It went down a little bit, but for a brief split second, 9.5 million clicks a month from organic Google.  Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just, can't believe how much it continues to spike.  They're investing a ton into authenticity signals.  They hired a news anchor, somebody who was a news anchor for Fox News, this is what he wrote on LinkedIn, adding a human element to enhance credibility and improve AInvest, that's the company, AInvest's LLM driven content. Very smart, they don't hide that it's AI written.  Their authors say, I am that AI friend. They have a disclaimer in articles that says, generated in whole or in part by AI,  may not have been reviewed or fact checked by human editors.  It looks like they're not trying to outsmart Google. Honestly, despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021.  They also go hard on social media. More AI content, but they are posting a lot on social media, which adds a lot for authenticity signals. Their articles are really dynamic.  They give answers right away.  They don't use featured images, so it's faster to get to the answers.  They have AI summaries at the top.  They have an AI podcast.  They have stock tickers.  Just super dynamic articles, with videos, they cite sources. It's their AI that is doing all of this.  There's a ton here, but if you  wanna learn how an AI generated content company 34x'd traffic in two months, I have a deep dive article on it at edwardsturm.com #searchengineoptimization #growthhacking #digitalmarketing #seotips


I'll show you one of my favorite features of our new local ranking grid software. Take a look at this grid. The first thing to note is that my business is not ranking very well here. They're all in the 80s and 70s. And one of the things is that most local ranking grid software will only count up to 20. These would all say 20 plus. But with ours, you actually go to 100 so we can see how you're ranking deeper into the search results. But I'm like, how do I rank better? So we have this really awesome explore and compare feature. Here I can see everybody else's grid. For all the businesses that were ranking in these results, I can see what their grid looks like. But this compare functionality is so incredible and so powerful. I can really see this business ranking number one. They got 54 reviews. I only have one review. They got more photos. They got more stuff going on. So I can really see my comparison of their grid versus mine. And I can see where the business is located. And where the business is located is one of the things I'm really excited about. Because look at this one. Martin Electra, they got 77 reviews. Why aren't they ranking better than position four? Well, there's the answer. Look, you can see their pin and you can see this is their coverage area. They're not directly in the center of where I'm searching from. But they rank very well in their own area, obviously. That's how local rankings work...

I'll show you one of my favorite features of our new local ranking grid software. Take a look at this grid. The first thing to note is that my business is not ranking very well here. They're all in the 80s and 70s.

And one of the things is that most local ranking grid software will only count up to 20. These would all say 20 plus. But with ours, you actually go to 100 so we can see how you're ranking deeper into the search results. But I'm like, how do I rank better?

So we have this really awesome explore and compare feature. Here I can see everybody else's grid. For all the businesses that were ranking in these results, I can see what their grid looks like. But this compare functionality is so incredible and so powerful.

I can really see this business ranking number one. They got 54 reviews. I only have one review. They got more photos.

They got more stuff going on. So I can really see my comparison of their grid versus mine. And I can see where the business is located. And where the business is located is one of the things I'm really excited about.

Because look at this one. Martin Electra, they got 77 reviews. Why aren't they ranking better than position four? Well, there's the answer.

Look, you can see their pin and you can see this is their coverage area. They're not directly in the center of where I'm searching from. But they rank very well in their own area, obviously. That's how local rankings work.

And so the fact that we show these two grids side by side and you can really understand what's happening and why competitors might be doing better or worse than you or why you're not doing so good is really amazing. Just beautiful feature. Love that we have that now. And go and test it out.

Free trial.

One of my favorite functionalities of our new local rankings grids is...


If you've heard people talking about building backlinks with digital PR, this is one of the tools that they're using. Qwoted has a huge database of journalists and they're all looking for expert quotes to feature in publications like Forbes, The New York Times, The Independent. You can submit two pitches each month on a free plan and set up alerts for relevant opportunities so you don't miss any. All free.

Free SEO tools that actually help you rank – Part 15 If you're looking for a free digital PR tool to help you build backlinks, you need Qwoted... Qwoted can be used to find journalist quote requests, submit limited free pitches, and set alerts for relevant expert-quote backlink opportunities. Main topics: backlinks / digital PR.

Free SEO tools that actually help you rank – Part 15 If you're looking for a free digital PR tool to help you build backlinks, you need Qwoted. With this platform, you can connect with journalists for major publications like Forbes, The New York Times, and The Independent to build high authority backlinks for your website.  #FreeSEOTools #DigitalPR #BacklinkBuilding #LinkBuilding #searchengineoptimisation


Somebody needs to hear this. These are the silent killers of startups no one dares to admit. 1. The experts curse. Being an industry expert becomes the biggest liability. You solve yesterday's problems. You know too much to see new patterns. 2. The 90 day death clock. Days 1 through 30, vision leads. Days 31 through 60, you still need validation. Day 90+, still no validation. You're already dead. You don't die when money runs out. You died three months ago. 3. Reality distortion. Debt. Every assumption equals debt. Every we know better equals interest. Every delayed user test equals compound interest. Most startups are bankrupt before they're broke. 4. The competence trap. More competence equals more procrastination. Building becomes an escape from selling. You're perfecting code instead of getting feedback. This is death by beautiful products that nobody wants. 5. Time perception disorder. Soon equals never. Perfect timing equals fear. The market is not ready equals we're not ready. While you wait, the market moves on. Start startups don't fail when you run out of money. They fail when you choose comfort over truth. Planning over testing, knowing over learning.

These are the silent killers of startups no one dares to admit. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability...

These are the silent killers of startups no one dares to admit. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see new patterns. 2․ The 90-Day Death Clock ◦ Days 1-30, vision leads. ◦ Days 31-60, you need validation. ◦ Day 90+, still no validation? You're already dead. ◦ You don't die when money runs out, you died three months ago. 3․ Reality Distortion Debt ◦ Every assumption equals debt. ◦ Every we know better equals interest. ◦ Every delayed user test equals compound interest. ◦ Most startups are bankrupt before they're broke. 4․ The Competence Trap ◦ More competence = more procrastination. ◦ Building becomes an escape from selling. ◦ You're perfecting code instead of getting feedback. ◦ This is death by beautiful products that nobody wants. 5․ Time Perception Disorder ◦ Soon = never. ◦ Perfect timing = fear. ◦ The market is not ready = we're not ready. ◦ While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose: ◦ Comfort over truth ◦ Planning over testing ◦ Knowing over learning #startups #indiehackers #entrepreneurship #motivation


ChatGPT secretly switch over to Google's index. This is for people who think SEO is dead. Google had a 70 to 80% overlap with the results in ChatGPT. When ChatGPT search is used, it produces a snippet. The person doing this study consistently found that the snippets were much more similar to those in Google's index. 70 to 80% overlap. ChatGPT is using Google's index as a workaround to get Javascript content. Proof that ChatGPT plus is secretly Google powered. This guy made up a nonsense word. He put it on a page not linked to anywhere. He forced Google to index it via Google Search Console. He left all the other search engines unaware. Asked ChatGPT to define the term. It quoted the hidden page verbatim. He used the same thing in Bing, DDG, and X. No results. If you think SEO doesn't matter anymore, just keep in mind Google had between a 70 to 80% overlap with the results in ChatGPT. Learn SEO at compactkeywords.com.

Did ChatGPT secretly switch over to Google's index? This is for people who think SEO is dead. Google had a 70% to 80% overlap with the results in ChatGPT... The video claims ChatGPT Search has 70–80% result overlap with Google and may use Google-indexed content as a workaround for JavaScript/hidden content discovery. Main topics: AI search / Google index overlap.

Did ChatGPT secretly switch over to Google's index? This is for people who think SEO is dead. Google had a 70% to 80% overlap with the results in ChatGPT.  When ChatGPT search is used, it produces a snippet. The person doing this study consistently found that the snippets were much more similar to those in Google's index, 70 to 80% overlap.  ChatGPT is using Google's index as a workaround to get JavaScript content.  Proof that ChatGPT Plus is secretly Google powered.  This guy made up a nonsense word. He put it on a page not linked to anywhere.  He forced Google to index it via Google Search Console. He left all the other search engines unaware.  Asked ChatGPT to define the term. It quoted the hidden page verbatim.  He used the same thing in Bing, DDG, Yandex, no results.  If you think SEO doesn't matter anymore, just keep in mind Google had between a 70% to 80% overlap with the results in ChatGPT. Learn SEO at compactkeywords.com. #searchengineoptimization #digitalmarketing #generativeengineoptimization #seotips


The way people find businesses online is changing very quickly. Pair that with the fact that digital marketing can now be done much more efficiently with the help of AI and it seems obvious, at least to me, that the way we do digital marketing is going to need a change very quickly. However, from what I can see online, most digital marketing agencies are just making small tweaks here and there. They're looking for little ways that their SEO strategy can also help them rank in large language models and they might be having AI help them write blog posts or brainstorm strategy, but they have no plans to completely overhaul their systems. Now, it's too early to say for sure, but from my point of view, it looks like this is much too slow at change. I'm gonna go out on a limb and make a prediction that in the next two years, most of these agencies are going to shrink dramatically, if not fail completely. And what's gonna replace them are agencies that completely reinvent themselves or I think more commonly some Gen Z startups. Over the last few months, I've spoken with several Gen Z startup founders. I'm tempted to call them kids cause they're closer to my son's age than my age, but I'm talking about people in their 20s that are just learning how to do digital marketing. They don't have all the biases that we have in the last 20 years to them, it's just obvious the answers to build all their systems with AI in the center. And I mean both using AI to help them do the work, but also realising that the ultimate goal is to get AI to recommend them or their clients...

The way people find businesses online is changing very quickly. Pair that with the fact that digital marketing can now be done much more efficiently with the help of AI and it seems obvious, at least to me, that the way we do digital marketing is going to need a change very quickly.

However, from what I can see online, most digital marketing agencies are just making small tweaks here and there. They're looking for little ways that their SEO strategy can also help them rank in large language models and they might be having AI help them write blog posts or brainstorm strategy, but they have no plans to completely overhaul their systems. Now, it's too early to say for sure, but from my point of view, it looks like this is much too slow at change. I'm gonna go out on a limb and make a prediction that in the next two years, most of these agencies are going to shrink dramatically, if not fail completely.

And what's gonna replace them are agencies that completely reinvent themselves or I think more commonly some Gen Z startups. Over the last few months, I've spoken with several Gen Z startup founders. I'm tempted to call them kids cause they're closer to my son's age than my age, but I'm talking about people in their 20s that are just learning how to do digital marketing. They don't have all the biases that we have in the last 20 years to them, it's just obvious the answers to build all their systems with AI in the center. And I mean both using AI to help them do the work, but also realising that the ultimate goal is to get AI to recommend them or their clients.

I think most agencies don't recognise this moment for the paradigm shift that it is. This is akin to the shift from pre internet to post internet, only it's happening much faster. Agencies that plan to wait and see and make little shifts here and there are going to get left behind. So if you're paying one of these agencies for your marketing, keep a close eye on them, but keep your other eye on Gen Z. There are a lot of scrappy kids out there right now learning how to do highly effective marketing at a much lower rate.

Gen Z startups are about to destroy traditional marketing agencies 💀 They're building AI-first while agencies make tiny tweaks #GenZEntrepreneurs #AIMarketin #MarketingAgency... The creator predicts agencies making only small AI/SEO tweaks may be overtaken by teams that rebuild marketing systems around AI. Main topics: AI-first marketing / agency model.

Gen Z startups are about to destroy traditional marketing agencies 💀 They're building AI-first while agencies make tiny tweaks #GenZEntrepreneurs #AIMarketin #MarketingAgency #StartupLife #BusinessPrediction


This is still one of my favorite pieces of writing on the internet. We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages. I love this line. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time because they have nothing better to do. Here it is. If people consciously realized they could invest in exponential growth. Many more would do it. That writing comes from Paul Graham...

This is still one of my favorite pieces of writing on the internet.

We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about.

Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages.

I love this line. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time because they have nothing better to do.

Here it is. If people consciously realized they could invest in exponential growth. Many more would do it.

That writing comes from Paul Graham. Paul Graham is a founder of Y Combinator, which many would call the greatest tech accelerator ever. He is a brilliant mind in tech and business. If you want to read the whole thing, it's this article right here. How to do great work.

This is still one of my favorite pieces of writing on the Internet. We underestimate the cumulative effect of work...

This is still one of my favorite pieces of writing on the Internet. We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things, don't get a lot done every day. They get something done rather than nothing.  If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example,  is an instance of this phenomenon. The more  you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve, but we can't grasp that intuitively. So we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this too is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push, or they grow their audience one fan at a time because they have nothing better to do. If people consciously realize they could invest in exponential growth, many more would do it. That writing comes from Paul Graham. Paul Graham is a founder of Y Combinator, which many would call the greatest tech accelerator ever. He's a brilliant mind in tech and business.  If you want to read the whole thing, it's this article, How To Do Great Work. #ycombinator #indiehackers #buildinpublic #startups


This is a quick way to make your articles more engaging. Copy everything in your article, say to ChatGPT. Write a comprehension quiz for this article. To do so and so, paste the article. ChatGPT gives you some questions. Take these questions, give them to Claude. Claude is much better at coding a code an interactive quiz for these questions. Give your colors. After a few back and forths, you'll get something like this. Click copy, paste everything into an HTML widget. Most site builders have HTML widgets. When it's published, it will look like this. I have a timer. It starts whenever you click something. You click next, flashes green. If you get it wrong, then it flashes red. Let me show you what happens when you get everything correct. Last question. Watch this. Here we go. Whoa. 5 out of 5. And I added confetti. Oh my gosh. A simple thing to do to get people to spend more time on your site.

This is a quick way to make your articles more engaging. Copy everything in your article. Say to ChatGPT, write a comprehension quiz for this article to do so and so... This source is indexed under engagement SEO / interactive content. Main topics: engagement SEO / interactive content.

This is a quick way to make your articles more engaging. Copy everything in your article. Say to ChatGPT, write a comprehension quiz for this article to do so and so.  Paste the article. ChatGPT gives you some questions. Take these questions, give them to Claude.  Claude is much better at coding.  Say, code an interactive quiz for these questions. Give your colors. After a few back and forths, you'll get it. Click copy. Paste everything into an HTML widget. Most site builders have HTML widgets. When it's published, it will look like this.  I have a timer. It starts whenever you click something.  You click next. It flashes green.  If you get it wrong, then it flashes red.  Let me show you what happens when you get everything correct.  Last question. Watch this. Here we go. Whoa, 5 out of 5 and I added confetti. A simple thing to do to get people to spend more time on your site. #searchengineoptimization #uiux #seotips #webdevelopment


This is the most powerful SEO strategy that any e commerce business can follow to truly scale. If you haven't done this already, make a collection or category page for every type of product that you offer. And what I mean by this is a dedicated page that only list products that suit that category. So let's say you sell baking equipment, you'd set one up for cupcakes, cookies, cakes, all that kind of stuff. Next, you're gonna set up sub categories or collections. These are smaller categories that fit within one of the main categories you just made. So for cupcakes, you would have a sub category for cupcake sprinkles. And then if you can, within those sub categories you're gonna create more sub categories, so things like glitter cupcake sprinkles, pink cupcake sprinkles. And this is gonna boost your website's SEO in two ways. First, these category pages are gonna widen the amount of searches that your website can show up for. As an example, let's say you've got a product that is pink cupcake sprinkles. Without any categories, it's really hard for search engines to know whether they would also be suitable as cookie sprinkles or if they're edible sprinkles, if they're glitter pink sprinkles. The category pages help you communicate that. And the second way is by boosting your topical authority and having more pages available to rank in search.

This is the no1 ecommerce SEO strategy you need to boost your ecommerce website's organic search traffic... This source is indexed under ecommerce SEO / category architecture. Main topics: ecommerce SEO / category architecture.

This is the no1 ecommerce SEO strategy you need to boost your ecommerce website's organic search traffic.   This strategy will help you rank for more high-intent search terms (i.e. transactional intent searches), improve your topical authority, and increase organic sales from Google & AI search.    #EcommerceSEO #EcommerceTips #SEOTips #SEOforBeginners


This guy's marketing funnel gets him $1 million annual recurring revenue with only 450 YouTube subscribers. He's a gym owner. He has a gym called Hale Fitness. This is a strategy. A prospect sees a paid ad. Here's one of them as an example. We're looking for local men who are looking to get stronger, better cardio, lose fat, transform their health. With our eight week kick start, we can only take on four clients at a time in a group. Our last seven groups have sold out. The ad goes to a landing page with a video at the top. The prospect is instructed to start the video, which is 41 seconds and is of Jay, the guys Jay Hale and is of Jay explaining this upcoming form and the sales call. The prospect fills out the form. There are questions to group prospects into archetypes. And this is where it gets really smart. At the end of the form, the prospect sets up a sales call, which is typically just two days into the future. The day before the call, a sales rep looks at the answers and figures out which archetype the prospect falls into. The gym's YouTube channel has a few subscribers, but it has many videos for every different archetype. The videos are of different trainers speaking and explaining. The day before the call, the prospect is sent one of these videos that matches the archetype. The video addresses the biggest problem the prospect specified in the form and offers a solution. The videos they provide direct personalized value and often times this is even enough for prospects to binge on other videos on the gym's YouTube channel. The sales call happens the next day...

This guy's marketing funnel gets him $1 million annual recurring revenue with only 450 YouTube subscribers. He's a gym owner. He has a gym called Hale Fitness. This is a strategy. A prospect sees a paid ad. Here's one of them as an example. We're looking for local men who are looking to get stronger, better cardio, lose fat, transform their health. With our eight week kick start, we can only take on four clients at a time in a group. Our last seven groups have sold out.

The ad goes to a landing page with a video at the top. The prospect is instructed to start the video, which is 41 seconds and is of Jay, the guys Jay Hale and is of Jay explaining this upcoming form and the sales call. The prospect fills out the form. There are questions to group prospects into archetypes. And this is where it gets really smart. At the end of the form, the prospect sets up a sales call, which is typically just two days into the future.

The day before the call, a sales rep looks at the answers and figures out which archetype the prospect falls into. The gym's YouTube channel has a few subscribers, but it has many videos for every different archetype. The videos are of different trainers speaking and explaining. The day before the call, the prospect is sent one of these videos that matches the archetype. The video addresses the biggest problem the prospect specified in the form and offers a solution. The videos they provide direct personalized value and often times this is even enough for prospects to binge on other videos on the gym's YouTube channel.

The sales call happens the next day. The close rate from this strategy is a whopping 50%. By the way, if you want to read this whole thing, it's on my website, edwardstrom.com. This is the name of the article. For the remaining half that doesn't close, they're given a 24 hour discount and one to three more videos of people just like them getting the results that they want. This closes many more.

This is what the form looks like, the initial form. This is the landing page with Jay Hale at the top. Here's the calendar where you set up the sales call. Then this is the YouTube. Here's a quote from Jay. If I have a mom who's in her mid 40s and we'll send her a video that talks about how to handle menopause. If I have a man who's in his mid 30s, I'm gonna send him a video about what to do if you feel like you're too late in life. I know that if I have a man who's like me, he's going to want to see me in the video. I know that if I have a woman who's like one of our female coaches, they're going to want to see her in the video. I try to send the videos that are specific to the problem each person has.

So great. The videos are hyper personalized. This is why it works so well. The prospects are made comfortable and confident, feeling like this gym understands and empathizes with them. Videos go above and beyond offering value and solutions right there for free. This works so well that Jay was able to raise prices, shorten sales calls from 45 minutes to 15 minutes, has a waiting list of months, too much demand and expects to soon make way more than $1 million a year. I love this. Great job, Jay.

This gym owner built a funnel that generates over $1M in annual recurring revenue with only 450 YouTube subscribers... Hyper-personalized pre-call videos are presented as a way to make prospects feel understood and more confident before sales conversations. Main topics: conversion / personalized nurture.

This gym owner built a funnel that generates over $1M in annual recurring revenue with only 450 YouTube subscribers. Here’s how Jay Hale of Hale Fitness does it: - A prospect clicks a paid ad offering an 8-week kickstart. - They land on a page with a short intro video and fill out a form. The form groups them into archetypes based on goals and challenges. - Before the scheduled sales call, Jay’s team reviews the answers and sends the prospect a highly relevant YouTube video tailored to their exact situation. - These videos address personal struggles (like menopause for mid-40s moms, or feeling “too late in life” for men in their 30s) and show them someone they can relate to. By the time the call happens, the prospect feels understood and confident. This personalization drives a 50% close rate. For those who don’t sign up right away, the gym offers a 24-hour discount and additional success story videos - bringing in even more conversions. The results: sales calls cut from 45 minutes to 15 minutes, higher prices, a months-long waitlist, and revenue that continues to climb past $1M. Hyper-personalized, problem-solving videos make prospects feel seen, valued, and ready to buy. #entrepreneurship #digitalmarketing #marketingfunnel #smallbusinessmarketing


The SEO subreddit is filled with some of the best gems in digital marketing, adding forums slash questions so users can generate content. Index cleanup and content pruning. For me, traffic goes burr. This basically means removing low quality pages from your site. That helps with SEO a lot. Targeted pages for long tail queries. I do this all the time. Works crazy well. Updating aged content at scale, notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones. There are some scripts to automate it too. Yeah, updating age content. That was actually the top comment here. Refreshing content works each time. If you just change your theme and code to something else, you'll get a boost. If you just rewrite something and say exactly the same thing in different words, you'll get a boost. Google business profile title keyword stuffing. Recent example elevated client from position 6 to 2 for most major keywords in service industry. Very niche in a major US city. Rest of Google Business Profile is already highly optimized. Don't underestimate local map pack for brick and mortar or local service. Free directories with domain authority over 35+, making high search volume, Faqs, rich results. Optimize more SEO tips at compactkeywords.com.

The SEO subreddit is filled with some of the best gems in digital marketing. Like… - Adding forums / questions so users can generate content... Refreshing aged content at scale and notifying Google via Search Console after updates is claimed to add new keywords and improve existing rankings. Forum/question sections, content pruning, targeted long-tail pages, and aged-content refreshes are presented as SEO opportunities. Main topics: risk/avoid / local SEO manipulation, SEO tactics / content refresh, SEO tactics / UGC and long-tail pages.

The SEO subreddit is filled with some of the best gems in digital marketing.  Like… - Adding forums / questions so users can generate content. -  Index cleanup and content pruning for me. Traffic goes brrrrr. This basically means removing low quality pages from your site. That helps with SEO a lot. -  Targeted pages for long tail queries. Works crazy well.  Updating aged content at scale. Notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones. There are some scripts to automate it too. - Refreshing content works each time.  - If you just change your theme and code to something else, you'll get a boost.  If you just rewrite something and say exactly the same thing in different words,  you'll get a boost. - Google Business Profile title keyword stuffing. Recent example elevated client from position six to two for most major keywords in service industry niche in a major US city. Rest of Google Business Profile is already highly optimized.  Don't underestimate local map pack for brick and mortar or local service. -  Free directories with domain authority over 35+.  Making high search volume FAQ's rich results optimized.  - More SEO tips at  Compact Keywords. #seotips #digitalmarketingtips #searchengineoptimization #buildinpublic

risk/avoid / local SEO manipulation
SEO tactics / content refresh
SEO tactics / UGC and long-tail pages


This is just a reminder that the best way to get results is oftentimes the most straightforward. How? Adding TLDR boosted my conversions by 33%. This person added too long didn't read blurbs at the top of this person's pages and posts boosted conversions by 33%. For articles, added a short 2 to 3 sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the products, features, and benefits placed right under the title. The Most Straightforward Thing. Most people try to add all this fluff to get people to stay on the page longer because they think Google's gonna like that, you know? If you want people to stay on the page longer, give them what they want right away so that they go deeper. Adding too long didn't reads at the top of pages boosted conversions by 33%. I love this.

This is just a reminder that the best way to get results is oftentimes the most straightforward. How adding TL;DR boosted my conversions by 33%... Adding short TLDR summaries at the top of articles and product pages is claimed to have boosted conversions by 33% by giving users the key points immediately. Main topics: CRO / content structure.

This is just a reminder that the best way to get results is oftentimes the most straightforward.  How adding TL;DR boosted my conversions by 33%.  This person added too long didn't read blurbs at the top of this person's pages and posts. Boosted conversions by 33%.  For articles added a short two to three sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title.  The most straightforward thing. Most people try to add all this fluff to get people to stay on the page longer because they think Google's gonna like that. You know, if you want people to stay on the page longer, give them what they want right away so that they go deeper.  Adding too long didn't reads at the top of pages, boosted conversions by 33%. I love this. #searchengineoptimization #conversionrateoptimization #uiuix #copywriting


Ninety percent of digital marketing can already be automated and I mean that 90% of the hands on work that we did as digital marketers three years ago can now be handled by AI and automation. But of course, that's not what's happening right now and that's because it's still really hard to do and that other 10% is really important. So I wanna talk about what's keeping us from automating 90% of the digital marketing work, what it's gonna take to get us there and why that remaining 10% is probably more important than the 90%. Pretty much all of the hands on work of digital marketing is some form of content creation. Everything else is just strategy. And while AI is pretty good at content creation already, anyone who's used it enough knows that it generally produces generic AI slap and that makes it effectively useless. For the last few years, I think most people have just been kind of waiting for AI to get good enough. The idea is that eventually these models will just create great content and then we can automate all of our marketing very easily. However, I actually think we already have all the puzzle pieces we need to create high quality marketing content at scale. It's just that it's really hard to do and there's no sign that smarter AI models are gonna solve this problem for us. AI models are already very smart and they have plenty of explicit knowledge. What they're missing is tacit knowledge, they're missing context. And even as the models get smarter, they're not getting any better at this piece...

Ninety percent of digital marketing can already be automated and I mean that 90% of the hands on work that we did as digital marketers three years ago can now be handled by AI and automation. But of course, that's not what's happening right now and that's because it's still really hard to do and that other 10% is really important.

So I wanna talk about what's keeping us from automating 90% of the digital marketing work, what it's gonna take to get us there and why that remaining 10% is probably more important than the 90%. Pretty much all of the hands on work of digital marketing is some form of content creation. Everything else is just strategy. And while AI is pretty good at content creation already, anyone who's used it enough knows that it generally produces generic AI slap and that makes it effectively useless.

For the last few years, I think most people have just been kind of waiting for AI to get good enough. The idea is that eventually these models will just create great content and then we can automate all of our marketing very easily. However, I actually think we already have all the puzzle pieces we need to create high quality marketing content at scale. It's just that it's really hard to do and there's no sign that smarter AI models are gonna solve this problem for us. AI models are already very smart and they have plenty of explicit knowledge. What they're missing is tacit knowledge, they're missing context. And even as the models get smarter, they're not getting any better at this piece.

However, what we're learning in the last three months or so is that with sufficient context engineering, the current AI models can already produce high quality marketing content at scale. It just turns out that this is really hard to do well. And I should know for the past year or so, this has been the core problem I've been focused on. I realised early on that if I provided a lot of context about the brand I was producing content for and the specific task I was having to do, I got much better results. And after a year of working on it, it's pretty clear that we'll be able to get scalable results that are of the same quality of a typical digital marketing agency. But this is taking a ton of iteration and we still have a long ways to go. I'm currently in the process of building Virgin 3.0 of our brand ambassador. However, even with version 2.0, we're already three to four times as efficient as I was three years ago. And because of that, I'm convinced that this is the way.

I think within one or two years, we're gonna see most digital marketing agencies following suit and creating some kind of brand ambassador for each of their clients. Now, I should say that I work with small to medium sized businesses and things are different once you get to the enterprise level but I do think even internal marketing teams are gonna realise they need some kind of brand ambassador to keep up. Right now those of us that are doing this are just doing this on our own manually. I'm doing my best to connect with others that are doing something similar so we can share notes and learn faster. But eventually some really smart startup is gonna come along and they're gonna find out how to make software that does this much more efficiently.

And at that point, I think most brands would be wise to just pay someone to handle that software for them. And very quickly, most of the work of digital marketers will become commoditized and that remaining 10% of digital marketing work will become 90% of digital marketing work. And that's the strategy piece. Even though the hands on work will become trivial, AI shows no sign of being good at dictating what work should be done or where the focus should be, at least not anytime soon.

So my advice as we go through this transition is to find someone who understands the strategy and is keeping up with the technology you need to be able to take advantage of these efficiencies but moving fast is only valuable if you're moving in the right direction.

90% of digital marketing can already be automated with AI - here's why most people are doing it wrong 🤖 #AIMarketing #DigitalMarketing #MarketingStrategy #AIAutomation... The source argues scalable AI marketing content depends less on raw model intelligence and more on tacit brand and task context. As AI commoditizes hands-on marketing production, the creator says strategy and focus become more important. Main topics: Agency workflow / strategy, AI content quality / context.

90% of digital marketing can already be automated with AI - here's why most people are doing it wrong 🤖 #AIMarketing #DigitalMarketing #MarketingStrategy #AIAutomation #TechTrends #AIForBusiness #ContentCreation #PromptEngineering

Agency workflow / strategy
AI content quality / context


This is Hubspot's SEO. In February 2023, Hubspot was getting 24 million clicks a month from Google. Now Hubspot is getting 4.2 million clicks a month from Google. You might think that this is impressive. A lot of these clicks were for things unrelated to Hubspot's business search terms that didn't make them money. This is called topical authority. Topical authority. Really simple. How authoritative are you in your niche? Google changed its topical authority algorithm so that Hubspot search traffic went like this: down, down, down to here. This was a bad SEO strategy in the first place. Imagine ranking for tons of search terms that don't do anything for your business and just use marketing resources because you're getting tons of unrelated traffic. Double down on your niche. Triple down on your niche. Quadruple down on your niche. Don't write content about things that are unrelated to you. Focus on what is related to you. Submit your website to directories within your niche. If you submit to general directories, use language related to your niche. When describing your business, have all of your marketing blurbs mention language in your niche. Focus on this so that you get this and not this. More SEO tips at compactkeywords.com.

This is HubSpot's SEO. In February 2023, HubSpot was getting 24 million clicks a month from Google. Now HubSpot is getting 4.2 million clicks a month from Google... This source is indexed under Entity language / directories, Topical authority / content focus. Main topics: Entity language / directories, Topical authority / content focus.

This is HubSpot's SEO. In February 2023, HubSpot was getting 24 million clicks a month from Google. Now HubSpot is getting 4.2 million clicks a month from Google. You might think that this is impressive but a lot of these clicks were for things unrelated to HubSpot's business, search terms that didn't make them money. This is called topical authority. Topical authority, really simple, how authoritative are you in your niche? Google changed its topical authority algorithm so that HubSpot's search traffic went like this, down, down, down to here. This was a bad SEO strategy in the first place. Imagine ranking for tons of search terms that don't do anything for your business and just use marketing resources because you're getting tons of unrelated traffic. Double down on your niche. Triple down on your niche. Quadruple down on your niche. Don't write content about things that are unrelated to you. Focus on what is related to you. Submit your website to directories within your niche. If you submit to general directories, use language related to your niche when describing your business. Have all of your marketing blurbs mention language in your niche. Focus on this so that you get this and, not this. More SEO tips at compactkeywords.com #searchengineoptimization #digitalmarketing #blogging #contentmarketing

Entity language / directories
Topical authority / content focus


If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for. 45% are using them to search for products and services, so if you're selling anything online, people are probably searching for it on ChatGPT. But when it comes to local searches, only 27% of people are using AI, and only 19% of them actually trust AI's local search results. So you absolutely should be prioritising your business's visibility in tools like ChatGPT, but don't neglect Google, especially if you're a local business.

So how many people are actually using AI search, and what are they using it for? This study from Yext shows HUGE growth in people using ChatGPT to search for products and... A cited Yext survey says 45% use AI tools for product or service search, while local search adoption and trust are lower. Main topics: AI search adoption.

So how many people are actually using AI search, and what are they using it for? This study from Yext shows HUGE growth in people using ChatGPT to search for products and services. But people still don't really trust AI tools when it comes to local searches. So what does this mean for your local SEO? Let's dig into it!   #ChatGPTSEO #AISEO #SEO #AIsearch #localseo


$508 is the average acceptable price for acquiring one high quality backlink. Honestly, I'm surprised it's not more. A backlink is just when one website links to another site. If you've ever gotten a high quality backlink for a search term that has a ton of volume, that's bottom of funnel, that's really competitive, and the link you got is really high and you've in the difference that it makes. Something like that is worth way more than $500. The boost you can get can be near immediate. You could have been trying to rank for a keyword. It's a competitive keyword. That means lots of other people are going after it. And this link makes so much of a difference I'm surprised it's not more than this. The reason it's this amount is because people don't know if it's gonna be actually high quality or not. It needs to be on a page that actually gets traffic, on a site that ranks, in a site that's in your niche. I remember one time I didn't pay for this, but I was going after search terms in the health niche. It was a mental well being niche. It was taking a long time for my pages to rank. Then suddenly I got a backlink. I got it using help reporter out. It was from Healthline. Healthline, which is a top health website. 91 out of 100. Domain authority op health website. Basically, my rankings went like this. This is just a random image I found on Google Images to represent a traffic spike of this is what it looked like for me from getting that one backlink from Healthline. It was a free link that I got with help reporter out...

$508 is the average acceptable price for acquiring one high quality backlink. Honestly, I'm surprised it's not more. A backlink is just when one website links to another site.

If you've ever gotten a high quality backlink for a search term that has a ton of volume, that's bottom of funnel, that's really competitive, and the link you got is really high and you've in the difference that it makes. Something like that is worth way more than $500. The boost you can get can be near immediate. You could have been trying to rank for a keyword. It's a competitive keyword. That means lots of other people are going after it. And this link makes so much of a difference I'm surprised it's not more than this.

The reason it's this amount is because people don't know if it's gonna be actually high quality or not. It needs to be on a page that actually gets traffic, on a site that ranks, in a site that's in your niche.

I remember one time I didn't pay for this, but I was going after search terms in the health niche. It was a mental well being niche. It was taking a long time for my pages to rank. Then suddenly I got a backlink. I got it using help reporter out. It was from Healthline. Healthline, which is a top health website. 91 out of 100. Domain authority op health website. Basically, my rankings went like this. This is just a random image I found on Google Images to represent a traffic spike of this is what it looked like for me from getting that one backlink from Healthline.

It was a free link that I got with help reporter out. This is another free service that just connects journalists with experts. Journalists who need expert quotes and experts who want to be quoted in big publications like Healthline. I got this link. It was like this. I'm not saying you should pay more. You might not know if the link is actually gonna be good, but if you knew that the link was going to be like the Healthline link, it would be worth a lot more than this.

$508 is the average acceptable price for acquiring one high quality backlink. Honestly, I'm surprised it's not more. A backlink is just when one website links to another site... High-value backlinks are described as links on pages that get traffic, from sites that rank, and within the target niche. Main topics: Backlink quality, Link buying risk/avoid.

$508 is the average acceptable price for acquiring one high quality backlink. Honestly, I'm surprised it's not more. A backlink is just when one website links to another site. If you've ever gotten a high quality backlink for a search term that has a ton of volume, that's bottom of funnel, that's really competitive, and the link you got is really high, and you've seen the difference that it makes, something like that is worth way more than $500. The boost you can get can be near immediate. You could have been trying to rank for a keyword, it's a competitive keyword, that means lots of other people are going after it, and this link makes so much of a difference. I'm surprised it's not more than this. The reason it's this amount is because people don't know if it's gonna be actually high quality or not. It needs to be on a page that actually gets traffic, on a site that ranks, in a site that's in your niche. I remember one time, I didn't pay for this, but I was going after search terms in the health niche. It was a mental wellbeing niche, it was taking a long time for my pages to rank, then suddenly I got a backlink, I got it using Help a Reporter Out, it was from Healthline. Healthline, which is a top health website. 91 out of 100 domain authority. Top health website, basically my rankings went like this. This is just a random image I found on Google Images to represent a traffic spike. This is what it looked like for me from getting that one backlink from Healthline. It was a free link that I got with Help a Reporter Out. This is another free service that just connects journalists with experts, journalists who need expert quotes, and experts who wanna be quoted in big publications like Healthline. I got this link, it was like this. I am not saying you should pay more, you might not know if the link is actually gonna be good, but if you knew that the link was going to be like the Healthline link, it would be worth a lot more than this. #linkbuilding #blackhatseo #searchengineoptimization #seotips


Mozbar is a free Google Chrome extension that shows you any pages SEO metrics. Use it to check page and domain authority, loading speeds, meta titles, descriptions, and page headings. It also adds those same metrics on top of your Google search results. I love using this for competitor analysis.

Free SEO tools that actually help you rank – Part 14 MozBar is a free Chrome extension that gives you instant SEO metrics like page authority, domain authority, loading speed... MozBar is presented as a free Chrome extension for checking page/domain authority, loading speed, meta titles/descriptions, headings, and SERP overlay metrics. Main topics: Competitor SEO analysis.

Free SEO tools that actually help you rank – Part 14 MozBar is a free Chrome extension that gives you instant SEO metrics like page authority, domain authority, loading speed, meta titles, descriptions, and headings. It even shows these metrics directly on your Google search results, making competitor analysis so much easier. #FreeSEOTools #MozBar #SEOtips #searchengineoptimisation


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Most businesses know they could be getting more from AI, they just don't know where to start. So I like to share one common example. Yesterday, I was on a discovery call with a business that is interested in hiring me to help them with their SEO and AI optimization. Naturally, they wanted to know what I would be doing to help them get more traffic from search and AI results. And I explained that about half of the work we'd be doing would be content creation. They immediately jumped in and said, we actually don't need help with content creation. We have a team of writers. And I said, oh, that's great. Are these writers experts in your industry? And they said, yes, we've trained these writers to understand everything that's important to know about our industry. We can't use AI to write the content because it constantly gets things wrong about our industry. Now, first let me say I think there still is a place for prolific expert writers. If you have extensive firsthand experience or are truly a prolific writer, then AI cannot replace you. However, that was not the case with this business. These writers had merely been trained on what was important to understand about this business. And the business was under the common misunderstanding that AI could not be similarly trained. And this is the common issue I see over and over again. Businesses are willing to spend weeks or months training new hires before they're able to produce reliable output, but often not willing to spend more than 15 minutes with ChatGPT or Claude...

Most businesses know they could be getting more from AI, they just don't know where to start. So I like to share one common example.

Yesterday, I was on a discovery call with a business that is interested in hiring me to help them with their SEO and AI optimization. Naturally, they wanted to know what I would be doing to help them get more traffic from search and AI results. And I explained that about half of the work we'd be doing would be content creation. They immediately jumped in and said, we actually don't need help with content creation. We have a team of writers. And I said, oh, that's great. Are these writers experts in your industry? And they said, yes, we've trained these writers to understand everything that's important to know about our industry. We can't use AI to write the content because it constantly gets things wrong about our industry.

Now, first let me say I think there still is a place for prolific expert writers. If you have extensive firsthand experience or are truly a prolific writer, then AI cannot replace you. However, that was not the case with this business. These writers had merely been trained on what was important to understand about this business. And the business was under the common misunderstanding that AI could not be similarly trained.

And this is the common issue I see over and over again. Businesses are willing to spend weeks or months training new hires before they're able to produce reliable output, but often not willing to spend more than 15 minutes with ChatGPT or Claude. And to be fair to them, I think it's just because they don't realise it's possible or they don't know how to get started.

So here are the basics. You need to set up some kind of project. They're called custom GPTs in ChatGPT, they're called gems in Gemini, or in my favourite, Claude, they're just called projects. Projects have two parts to them: the instructions and the knowledge. The knowledge, you're going to place everything that is important for this project to be able to reference. You wanna document with all the basic information about your company. You wanna document about all your products and services. You wanna document about your ideal customer profile. And then in the instructions, you want to give very clear instructions about how to do the task, and you also want to explain all the documents it has in its knowledge and, most importantly, specific instructions on when to use each document.

Think of setting up your project like the onboarding process of a new hire. You're not yet training it on specific tasks, you're just giving it the basic information it's going to need to start learning those tasks. For each specific task, you're gonna need a prompt template. So for example, you're gonna have one prompt template for writing blog posts, one template for creating web pages, one template for writing social media posts. And these prompts are gonna be quite long. They're not gonna be a few sentences. Imagine if you're training a new hire on how to write blog posts for your company. You wouldn't just give them a few sentences and send them on their way, right? You need to provide very clear instructions on what they need to do and what success looks like.

So here's the structure of each of my prompt templates. First, to find the role. This is gonna be something like you are an expert content writer for this brand. Next, to find the goal. This is gonna be something like your goal is to produce an optimized blog post for a given search term. Then you're gonna define the input. This might be the target keyword or the topic, along with any information you want it to reference while it's writing this piece of content. Next, you'll define the process. These should be very specific step by step instructions you want to take as it performs this test. Next are the guidelines. These are any rules you want it to follow as it goes through the process. Again, be very specific. Next are examples. You want to give it both positive and negative examples of what success looks like. You don't need to create the negative examples right away. As you get bad outputs from the prompt, you can include those as negatives. Next, to find the format that you wanted to output the task in. And then finally, you're going to repeat the most important instructions.

And the reason you do this is because with long prompts, large language models often forget things you've said. And they pay special attention to the beginning and the end of each prompt. So including the important instructions at the end makes it more likely they'll adhere to them.

So with all those parts in place, you have the first draft of a prompt. The key to making this work is iteration. Every time you get a bad output, include the bad output as a negative example and update the important instructions. And in case it wasn't clear, you're running this prompt in the project. So you create the project first, and then you paste the prompt into that project and run it this way. In addition to the prompt, it has access to everything that you've put into that project. And the project also needs to be maintained. Anytime there's new information about your company, add it to the project, update the instructions.

And you might be thinking, this sounds like a ton of work. And if you're creating a single blog post, sure. But if you want to create 100 blog posts or 1,000, it's an incredibly efficient use of your time.

Your business trains humans for months but gives AI 15 minutes then wonders why it fails 😅 Here's how to actually train AI properly #AIForBusiness #PromptEngineering... AI workspaces can be set up with instructions plus company, product, service, and ideal customer knowledge so outputs have brand context. Recurring content prompts should define role, goal, input, process, guidelines, examples, output format, and repeated priority instructions. AI content workflows should improve through iteration, using bad outputs as negative examples and updating important instructions. Main topics: AI project setup / brand knowledge, AI workflow iteration, Prompt template design.

Your business trains humans for months but gives AI 15 minutes then wonders why it fails 😅 Here's how to actually train AI properly #AIForBusiness #PromptEngineering #BusinessTips #ContentCreation #AITraining

AI project setup / brand knowledge
AI workflow iteration
Prompt template design


We are witnessing the greatest win in SEO history. I just made a video about the site. It was at 5.5 million visits a month from Google. Two days later, it's at 6 million. A month and a half ago, it was at 300,000, or less than 300,000. They went from less than 300,000 visits a month from Google if SEO to over 6 million. This is. This is stupid. Entirely AI generated content. All AI generated. Beautiful templates. Tons of dependencies. Depending on the type of article, the type of niche. There's going to be all these different modules in it. It's dynamic. You can ask AI as you read. There's AI summaries, there's an AI podcast at the top. This is crazy. Everything is AI written. They go hard on social media and YouTube, too. They have a capybara and a monkey talking to each other, telling the news. Every part of this is synthesized by AI. They did hire humans, though, real humans, to give a human touch to their AI content. But it is just so crazy. Under 300,000 visitors a month from Google to over 6 million.

We are witnessing the greatest win in SEO history. I just made a video about this site, it was at 5.5 million visits a month from Google. Two days later it's at 6 million... A cited site allegedly grew from under 300k to over 6M Google visits/month using AI-generated content with strong templates, dynamic modules, AI summaries/podcasts, social... Main topics: AI-generated content / SEO experiment.

We are witnessing the greatest win in SEO history.  I just made a video about this site, it was at 5.5 million visits a month from Google. Two days later it's at 6 million.  A month and a half ago, it was at 300,000 or less than 300,000. They went from less than 300,000 visits a month from Google with SEO to over 6 million. This is, this is stupid. Entirely AI generated content. All AI generated. Beautiful templates, tons of dependencies. Depending on the type of article, the type of niche, there's going to be all these different modules in it. It's dynamic. You can ask AI as you read. There's AI summaries. There's an AI podcast at the top. This is crazy. Everything is AI written. They go hard on social media and YouTube too. They have a Capybara and a monkey talking to each other, telling the news. Every part of this is synthesized by AI. They did hire humans, though, real humans, to give a human touch to their AI content. But it is just so crazy. Under 300,000 visitors a month from Google to over 6 million. #seotips #searchengineoptimization #scaledcontentabuse #digitalmarketing


This site went from 260,000 monthly visits from Google to 5.6 million in a month and a half using AI generated content. Here's one of its writers, Philip Carter, your AI capital markets Copilot here. All the articles are AI generated. They hired this guy, a previous news anchor at Fox, he said, adding a human element to enhance credibility and improve the company's LLM driven content. This site is why I love SEO. They invested a lot in brand and user experience. They have multiple good products. They have beautiful, dynamic pages where the page templates change depending on the subject matter. They don't have a lot of fluff. They give the answers right there at the top. They're very active on all socials. They existed for years and built up a brand. SEO is best when multiple channels play together, and this is the result of all their work.

This site went from 260,000 monthly visits from Google to 5.6 million in a month and a half using AI generated content... The cited AI-content growth case is attributed not only to AI articles but also brand investment, UX, good products, dynamic pages, direct answers, and active social channels. Main topics: Multi-channel SEO / brand.

This site went from 260,000 monthly visits from Google to 5.6 million in a month and a half using AI generated content.  Here's one of its writers, Philip Carter, “Your AI capital markets copilot here.” All the articles are AI generated.  They hired this guy,  a previous news anchor at Fox.  He said, adding a human element to enhance credibility and improve the company's LLM driven content.  This site is why I love SEO.  They invested a lot in brand and user experience.  They have multiple good products.  They have beautiful dynamic pages where the page templates change depending on the subject matter.   They don't have a lot of fluff, they give the answers right there at the top.  They're very active on all socials.  They existed for years and built up a brand.  SEO is best when multiple channels play together, and this is the result of all their work. #searchengineoptimization #indiehackers #digitalmarketing #buildinpublic


I don't know why more businesses aren't optimising for voice search. Believe it or not, voice search does not match normal search results and it only gives between 1 to 3 results, which is a really unique opportunity to get in front of your customers. Here's how you do it. Make sure your opening hours are clearly listed on your Google My Business profile and your website. Make sure your website content is optimised for long tail keywords because people tend to use more words when they use voice search. Add local business schema markup to your website. Users want an answer so quickly they don't even have time to type it themselves, so if you're not delivering a super fast user experience for mobile users, it's not gonna happen for you.

How to optimise for voice search (i.e. voice search SEO) Voice search doesn’t pull the same results as normal Google searches, and it only gives 1 to 3 answers... Voice search may return only one to three results, so local businesses should make hours, long-tail content, schema, and mobile speed clear. Main topics: Voice search optimization.

How to optimise for voice search (i.e. voice search SEO) Voice search doesn’t pull the same results as normal Google searches, and it only gives 1 to 3 answers. That means your business needs the right setup to stand a chance of ranking. Focus on: Optimising your Google My Business profile (opening hours, reviews, address, etc.) Long tail keywords in the style people speak when using Siri, Alexa, etc. Local schema markup on your website Fast mobile user experiences #VoiceSearchSEO #LocalSEO #SEOTips #SearchEngineOptimisation