I don't know why more people aren't talking about this. So last year, WP Rocket released their Rocket Insights 3.21 feature, which allows you to track and monitor the performance of up to 10 pages on your website on autopilot. Side note, they offer this on all their plans now. But let's not get sidetracked, because while I do love this feature, it's, like, great, cool. I can see the things I need to speed up, but how? How do I get to this? And I feel like they've heard that, because now they're giving us recommendations based on these scores. No more flicking through settings to figure out what you need. They're telling you exactly what you need to do and which parts of your performance score that will improve. Honestly, they've smashed it. No notes.

One of my fave things about WordPress SEO is how much control you have over speed optimisation and other technical SEO tasks... WP Rocket's performance tooling is described as monitoring selected pages and giving recommendations tied to score improvements. Main topics: Technical SEO / performance monitoring.

One of my fave things about WordPress SEO is how much control you have over speed optimisation and other technical SEO tasks. This just got way easier with the new additions @WP Rocket have added to their Rocket Insights feature. #wordpressseo #websiteseo #WPRocket #ad #technicalseo


Google just updated its review guidelines and a lot of businesses are doing this thing that could cause them to lose their reviews. Our good friend Amy Toman posted about this. She talked about the new guidelines. These are prohibiting restricted content. This is the big one. Merchants requesting that staff solicit reviews that include specific content, including content that identifies a staff member. That means that the strategy where the employee says, hey, can you mention me in your reviews? Cause we're running some kind of contest and whoever gets the most reviews this month gets a prize, you can no longer do that according to Google's guidelines. So if you were rewarding employees for getting a certain number of reviews, you're going to have to ditch that strategy. A better strategy is just to reward the whole company when you reach certain review milestones.

🚨 You need to know this: Google just updated its review guidelines, a...


everyone talks about Claude skills but people don't show you the best ones to use I've just found the best group of Claude skills specifically if you do online marketing Google Ads SEO AI SEO all you have to do is go the website marketingdashskills.com the skills and the bunch of skills over here is created by Gar Corey Haynes and it's unbelievable you're gonna see straight away that there's a link to the getup click on it over there and then you're gonna see that there's a link that you can download into Claw Terminal and you can download the skills straight away I've been using a lot of these and I must tell you they're amazing you can see on Github that there's over 20,000 stars I promise you these skills are just amazing and will change your life if you love Claude and if you love digital marketing go try it out yourself it's marketingdashskills.com it really is amazing and you'll thank me for it

everyone talks about Claude skills but people don't show you the best ones to use I've just found the best group of Claude skills specifically if you do online marketing...

These Claude Skills Will Turn Claude into a Digital Marketing Expert ...


Should you have a markdown version of your website? Well, probably, but not for the reason most people are saying. If you don't know what I'm talking about, let's back up a little bit. Markdown is just a simple way to format a text file. The reason everyone's suddenly talking so much about markdown is because it's the preferred format of AI or large language models. If you're trying to share information with AI, markdown is the most efficient way to do it. And so for years now, there have been services that'll take the content of your website and make a markdown version. For each HTML page you have, it'll make a markdown equivalent. It'll show the HTML version to humans and the markdown version to AI. Cloudflare even recently built this service into their platform. And it makes sense, right? This just makes it easier for the AI to understand the content on your website. The issue ultimately comes down to trust. The AI has no way to verify that the content on that markdown file is the same as the content on the HTML version. The only way to verify would be to look at both versions. And of course, that would defeat the point. Pages on your website are being retrieved using a search engine, and that search engine is ranking pages based on the HTML version. The only way the AI could trust and retrieve the appropriate markdown files if they had a separate index and algorithm for those markdown files. And I actually think something like that is likely to appear in the next few years. So that's the first reason you should consider having a markdown version of your website...

Should you have a markdown version of your website? Well, probably, but not for the reason most people are saying.

If you don't know what I'm talking about, let's back up a little bit. Markdown is just a simple way to format a text file. The reason everyone's suddenly talking so much about markdown is because it's the preferred format of AI or large language models. If you're trying to share information with AI, markdown is the most efficient way to do it.

And so for years now, there have been services that'll take the content of your website and make a markdown version. For each HTML page you have, it'll make a markdown equivalent. It'll show the HTML version to humans and the markdown version to AI.

Cloudflare even recently built this service into their platform. And it makes sense, right? This just makes it easier for the AI to understand the content on your website.

The issue ultimately comes down to trust. The AI has no way to verify that the content on that markdown file is the same as the content on the HTML version. The only way to verify would be to look at both versions. And of course, that would defeat the point.

Pages on your website are being retrieved using a search engine, and that search engine is ranking pages based on the HTML version. The only way the AI could trust and retrieve the appropriate markdown files if they had a separate index and algorithm for those markdown files. And I actually think something like that is likely to appear in the next few years.

So that's the first reason you should consider having a markdown version of your website. But it's not the most immediate reason. People are starting to realize how valuable it is to have all important information in a markdown version, not so much for being discovered by AI, but for internal use.

Developers are now writing their developer docs in markdown. Even Google, who has been telling us for years, we don't need a markdown version of our website, just rewrote their developer docs in markdown. This is because if you're utilizing AI the right way, it almost never makes sense for a human to read this kind of documentation, or really any documentation.

Your entire knowledge base should be written for AI. And then anytime you need information, you can just get it through the AI. It's way more efficient. But the real advantage, of course, is now the AI can do work on your behalf with all that context.

So what I think every company should be doing right now is taking all the information on their website and off their website and putting it into structured markdown files. We do this for all of our clients in the first two weeks of our campaign. We structure the documents in a Clyde project we call their brand ambassador, and then essentially every one of our processes runs through that brand ambassador.

And then anytime we get new information on the client, feedback provisions, PDFs, documents, anything, we give it to the brand ambassador and have it update itself. This has been so valuable for our agency and all companies I've heard doing this, that I think it's just gonna become mandatory.

Having a comprehensive knowledge based in structured markdown files for your company is going to be at least as important as having a website. And at that point, once this is the norm, then it makes sense for AI to have a search engine just for markdown files.

Everyone's getting markdown versions of their websites for the wrong reason. The REAL use case is building an internal AI knowledge base and it's a game changer... Structured markdown can be valuable for internal AI knowledge bases, even if public AI-discovery value is still uncertain. Public markdown mirrors may have a trust problem because AI cannot easily verify that markdown matches the HTML page without fetching both. A structured markdown knowledge base can act as reusable client context for AI-assisted agency processes. Main topics: AI operations / client context, Markdown knowledge bases, Markdown mirrors / trust.

Everyone's getting markdown versions of their websites for the wrong reason. The REAL use case is building an internal AI knowledge base and it's a game changer. #AI #MarketingTips #AITools #AgencyLife #ContentStrategy

AI operations / client context
Markdown knowledge bases
Markdown mirrors / trust


ChatGPT has done this site so dirty, I actually don't even know where to start. You're sending, like, the complete wrong ranking signals. Why does this seem like it's a tour, but then when I go on the page it says complete travel guide? Because that now sounds like a blog. I mean, it's just such obvious ChatGPT garbage. And all of the information that would actually imply it's something you can book, information about the tour, is so far down the page. Search engines are not going to understand the intent behind this page, and they are not going to serve it to the right people like this. Oh, okay. Destinations so. But then when I click destinations here, why is that? Do something completely different. This is, like, terrible. Why have you got two different types of menus here? This doesn't make any sense. I would highly, highly recommend the SEO Clinic for you, because this all needs a lot of work.

Replying to @Mjukuu 🇹🇿 This is what can happen to your website when you rely on AI for SEO content without understanding how your website SEO strategy should work... This source is indexed under Intent matching / page structure, Navigation / UX signals. Main topics: Intent matching / page structure, Navigation / UX signals.

Replying to @Mjukuu 🇹🇿  This is what can happen to your website when you rely on AI for SEO content without understanding how your website SEO strategy should work. You’re mixing search intent all over the place, so even if you do manage to rank on Google or AI search, you're sending the wrong signals to rank for keywords that will generate revenue. If your website SEO isn’t clear on what each page is meant to do, you’re making it harder to rank on Google. Sort the structure. Sort the intent and most importantly stop using ChatGPT for SEO content like this! #websiteseoaudit #googleseo #seomistakes #rankongoogle #seotips

Intent matching / page structure
Navigation / UX signals


if you cannot find your WordPress website anywhere on Google there may be a reason for it you may have a no index no follow tag installed on your website now this tag is really quite simple to understand very basically what you are telling Google and other website crawlers for that matter is that you don't wanna be indexed you don't wanna be found it's almost like you putting up a flag saying no don't look here now there's a few reasons why this tag is put in usually website developers put it in when they are installing and creating your website some themes actually install it automatically and website developers don't even know to take it off now if you have this tag on your website like I said you are gonna be invisible to Google totally invisible this is how you take it off and also how you can check if you have it in the first place all you have to do is log into your WordPress dashboard then on the left hand side look for settings then scroll further down then click reading then on the right hand side you're gonna see there's a checkbox this checkbox must be unticked if it is ticked as you can see over there it discourages search engines from coming and crawling your website like I said uncheck it press save and then you're good to go the next step is to put your website again in the Search console and hopefully Google will start looking at your website and you can be found on the search engine if you have any questions or any problems drop a comment and let's see if we can help you out

if you cannot find your WordPress website anywhere on Google there may be a reason for it you may have a no index no follow tag installed on your website now this tag is...

You May Not Find Your WordPress Website Because of a Noindex Nofollow...


uh breaking news again from Valentina Vasileva she tagged me on a new interesting feature which is in the maps app in the latest update they have built like you know like if I don't know if you use Instagram or TikTok to publish videos but when you do you like upload a video you get like a whole editing interface in there you can like you know crop it and play with it and add captions and do all kinds of stuff Google has added that kind of functionality to Google Maps app now so when you upload a video to a business profile you get a full letter it's not as like comprehensive as like a TikTok or Instagram video editor but she provides a little um demo video of showing how this thing works and it's really cool and so that's super fascinating really to think about like Google continuing to invest and improve on the maps product and the maps experience I think tells us that the future looks bright for local SEO thank you Valentina oh and thank you for always tagging tagging us in because then we know

uh breaking news again from Valentina Vasileva she tagged me on a new interesting feature which is in the maps app in the latest update they have built like you know like if I...

🚨 More breaking news from Google: You can now edit videos directly in...


breaking Google News there's an incredible new feature in Google Business Profiles that you have to see go to your Google Business Profiles and click posts add a new post so this only applies to offers or event posts and you'll notice it right down here see that it says repeat that's the brand new features so if I make an event post let's say something for like happy hour and it recurs every single week on Thursdays and I can specify the date and then this turns on and you can set a post to repeat daily weekly custom weekly or monthly this is a great feature from Google allows you to keep your profile always looking fresh

breaking Google News there's an incredible new feature in Google Business Profiles that you have to see go to your Google Business Profiles and click posts add a new post so...

🚨 Breaking Google News: New Google Posts feature to set posts to repe...


You know when you click the back button but the same page just loads over and over again? Google Search to penalize back button hijacking schemes. Finally, Google is giving websites until June 15th to remove this malicious spam practice. It's literally added right here to Google's Malicious Practices section in Google Search Central. For businesses that do this and don't remove it, they could have their entire websites blocked by Google. The internet has been waiting for this, and it's finally come. And learn SEO that gets customers, users, warm leads calling you up in a white hat way at compactkeywords.com.

You know when you click the back button, but the same page just loads over and over again? Google Search to penalize back button hijacking schemes. Finally... This source is indexed under Risk/avoid / back-button hijacking. Main topics: Risk/avoid / back-button hijacking.

You know when you click the back button, but the same page just loads over and over again? Google Search to penalize back button hijacking schemes. Finally. Google is giving websites until June 15th to remove this malicious spam practice. It's literally added right here to Google's Malicious Practices section in Google Search Central. For businesses that do this and don't remove it, they could have their entire websites blocked by Google. The internet has been waiting for this, and it's finally come. And learn SEO that gets customers, users, warm leads calling you up in a white hat way at compactkeywords.com #blackhatseo #searchengineoptimization #seo #digitalmarketing


When people say Google is dead or SEO is dead, what they're really saying is, emotionally speaking, I'm scared of SEO. Here are the top ChatGPT referral destinations. Google is No. 1. YouTube is No. 2. Github is No. 3. This is data from semirush. You know how to show up in Google, you will get cited in AI. If you wanna learn more about how to get cited in AI, go to this article: AI SEO Gio AEO, how to get shown in LMS in 2026, at free SEO knowledge.com.

When people say Google is dead, or SEO is dead, what they're really saying is emotionally speaking, I'm scared of SEO... This source is indexed under AI citations / Google dependency, SEO/GEO contradiction. Main topics: AI citations / Google dependency, SEO/GEO contradiction.

When people say Google is dead, or SEO is dead, what they're really saying is emotionally speaking, I'm scared of SEO. Here are the top ChatGPT referral destinations: Google is number one. YouTube is number two. This is data from Semrush. If you know how to show up in Google, you will get cited in AI. If you want learn more about how to get cited in AI, go to this article, “AI SEO/GEO/AEO: How to Get Shown in LLMs in 2026” at freeseoknowledge.com #generativeengineoptimization #searchengineoptimization #answerengineoptimization #digitalmarketing

AI citations / Google dependency
SEO/GEO contradiction


Most of you are targeting keywords that your website has absolutely no chance of ranking for. I've audited hundreds of websites and I see this all the time. I sell candles, so I wanna rank for candles. You are not gonna rank for candles. It's dominated by massive brands, way too competitive. And this is the case with most broad keywords like this. You can get everything else right with your website SEO, but you're still not gonna rank. This is exactly what keyword research is for. I go into the full method in the SEO Clinic. But in a nutshell, keyword research helps you find keywords your website can realistically rank for, because you probably need to get way more specific with what you're targeting. So instead of candles, you're looking at things like soy candles, aromatherapy candles, scented candles. Then you check out the competition. There are keyword research tools that will show you this in way more detail, but you can just search it on Google. If the results are things like John Lewis, Amazon Darnell, you're not competing there. You need to go way more niche, like scented soy candles or no scent candles. Once you start seeing smaller independent brands in the rankings, you're in the right place. This is just one part of the keyword research method that I teach in the SEO Clinic. But even if you just do this one part, you're gonna be giving your website way more chances to rank.

If your website SEO strategy has you trying to rank for keywords like this, you're doing it wrong. Keyword research is intended to help you find SEO keywords your website can... Small or newer sites often miss by targeting broad keywords dominated by major brands instead of more specific terms they can realistically rank for. Main topics: Keyword research / realistic targets, SERP competitiveness.

If your website SEO strategy has you trying to rank for keywords like this, you're doing it wrong. Keyword research is intended to help you find SEO keywords your website can realistically rank on Google and AI search for. #websiteseo #keywordresearch #websiteseoexplained #googleseo #rankongoogle

Keyword research / realistic targets
SERP competitiveness


Look at this. Oh! Oh my God! Isn't it great? Chris! I know, it's my dream. I have goosebumps everywhere. This is out of this world. What a birthday. I know. Happy birthday!

Here's what you need to know 👇 - You can set a post to repeat daily, ...


what is EmDash and why all the website developers in the world suddenly talking about it last week Cloudflare launched a brand new CMS product called EmDash and they are saying and hoping that EmDash is gonna be the spiritual successor to WordPress now WordPress is massive as we know it powers about 40% of the world's websites but the problem with WordPress this is what Clydeville are saying and I do agree with them is that a lot of the website language built on WordPress No. 1 isn't that AI-friendly also wordpressing itself was built before this brand new AI era came into being the other thing that Cloudflare is saying about WordPress is that a lot of the plugins create huge vulnerabilities so what EmDash are doing is that they're saying they're going to ring fence these plugins and make it a whole lot safer the other stuff that EmDash say they're gonna do is that it's gonna be brand new AI-friendly technology all the MCPs are ready in place the language is easier for AI models and it really does look exciting now one of the things that got a lot of the web developers out there that specialise in WordPress excited and starting to take note of EmDash is that one of the creators of Yost which is probably one of the biggest plugins for WordPress used the folk made note of EmDash and on his LinkedIn page he said that he's gonna be creating his own blog on EmDash I've been playing around slightly with EmDash it actually looks quite similar to WordPress on the back end I think this is gonna be very big news in the website space and I'd be interested to see in the next few...

what is EmDash and why all the website developers in the world suddenly talking about it last week Cloudflare launched a brand new CMS product called EmDash and they are saying and hoping that EmDash is gonna be the spiritual successor to WordPress now WordPress is massive as we know it powers about 40% of the world's websites but the problem with WordPress this is what Clydeville are saying and I do agree with them is that a lot of the website language built on WordPress No.

1 isn't that AI-friendly also wordpressing itself was built before this brand new AI era came into being the other thing that Cloudflare is saying about WordPress is that a lot of the plugins create huge vulnerabilities so what EmDash are doing is that they're saying they're going to ring fence these plugins and make it a whole lot safer the other stuff that EmDash say they're gonna do is that it's gonna be brand new AI-friendly technology all the MCPs are ready in place the language is easier for AI models and it really does look exciting now one of the things that got a lot of the web developers out there that specialise in WordPress excited and starting to take note of EmDash is that one of the creators of Yost which is probably one of the biggest plugins for WordPress used the folk made note of EmDash and on his LinkedIn page he said that he's gonna be creating his own blog on EmDash I've been playing around slightly with EmDash it actually looks quite similar to WordPress on the back end I think this is gonna be very big news in the website space and I'd be interested to see in the next few weeks and the next few months what EmDash have in play for us what are your thoughts do you think you're gonna try EmDash

what is EmDash and why all the website developers in the world suddenly talking about it last week Cloudflare launched a brand new CMS product called EmDash and they are...

EmDash, a new Content Management System (CMS) from Cloudflare, is a s...


here's a great free Chrome plug in that I found that will help you with your Google Business Profile and your local SEO the plug in is called GMB Everywhere it's very simple and quick to download and all you have to do is just sign up and follow the steps once it's installed you're gonna see on the top over there that it's done the next thing that you have to do is just open up your Google Business Profile you can see over there that it gives you some free tools straight away that you can jump into you can get some audits and there's some other cool things as well now one of the cool things that I love about this plug in is that you can spawn your competitors you can see which categories they've got in their listings and you can put that into yours and there's a whole lot of other cool things that you can do go check out GMB everywhere it really is a great plug in and like I said it's gonna help you so much with your Google Business Profile and your local SEO

here's a great free Chrome plug in that I found that will help you with your Google Business Profile and your local SEO the plug in is called GMB Everywhere it's very simple...

GMB Everywhere Chrome Extension to Optimise Google Business Profile a...


These AI overview things from Google, they reduce clicks to websites by 58%. Websites that are targeting top of funnel keywords, these are informational keywords where people are trying to learn, these are what are getting destroyed the most by AI overviews. The AI answers the searcher's question, they move on. To avoid this, go after bottom of funnel keywords. These are searches where people know exactly what they're looking for. They are looking to use a product. They are looking to contact a service. They just don't know the brand to go with. They're putting in very specific high intent searches. Instead of targeting these people with articles, you target them with conversion based SEO landing pages. Before people start scrolling, right there, they get what they want. Here it is for sass. Here it is for products. Here it is for services. And you go after high intense searches. Even if you get one of these AI overviews, it still recommends your brand. People are looking to go to a website and use something. If you want to learn how to do this type of SEO, conversion based SEO targeting high intent purchase intent people, you can learn it at compactkeywords.com.

These AI Overview things from Google… they reduce clicks to websites by 58%! Websites that are targeting top of funnel keywords, these are informational keywords where people... The creator claims Google AI Overviews can reduce clicks to websites by 58%, especially for top-of-funnel informational searches. Bottom-of-funnel, high-intent searches are framed as more resilient to AI answers because users still want to contact, buy, or use a product/service. Main topics: AI Overviews / traffic loss, Bottom-of-funnel SEO / landing pages.

These AI Overview things from Google… they reduce clicks to websites by 58%!  Websites that are targeting top of funnel keywords, these are informational keywords where people are trying to learn,  these are what are getting destroyed the most by AI Overviews. The AI answers a searcher's question, they move on. To avoid this, go after bottom of funnel keywords. These are searches where people know exactly what they're looking for. They are looking to use a product. They are looking to contact a service. They just don't know the brand to go with. They're putting in very specific high-intent searches. Instead of targeting these people with articles, you target them with conversion-based SEO landing pages. Before people start scrolling, right there, they get what they want. It works for SaaS, it works for products, it works for services. When you go after high-intent searches, even if you get one of these AI Overviews, it still recommends your brand. People are looking to go to a website and use something. If you want to learn how to do this type of SEO, conversion-based SEO, targeting high-intent, purchase-intent people, you can learn it at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #performancemarketing

AI Overviews / traffic loss
Bottom-of-funnel SEO / landing pages


Everyone in your organization needs to be using AI, but that doesn't mean they all need to be keeping up with AI. Let me explain what I mean and how I think you should be thinking about your business structure going forward. It's very clear that AI is going to make everything we do on a computer much more efficient. Already, if you're doing any kind of reporting, presentations, content creation, strategy, analysis, it's borderline irresponsible to do that without AI. And the more capable these models get, the more mandatory this is gonna become. The ability to use AI is gonna be at least as important as the ability to use a computer. So it's not optional. Everyone needs to be using AI. However, keeping up with AI is a full time job. Paying attention to what models could do this month that they couldn't do last month and how that's gonna improve your systems. It doesn't make sense to have everyone in your organisation spending time on that, but you probably want some people in your organization spending time on that. So we're all still trying to figure out how we need to restructure our organizations with AI in mind. But I think this is what we know so far. For each thing your company does, I think you want at least one person who's completely focused on making the best use of AI to do that thing. This is someone who stays familiar with tools like Claude Code and now Claude managed agents. They know how to build skills and set up work flows, and can train the rest of the team on those processes...

Everyone in your organization needs to be using AI, but that doesn't mean they all need to be keeping up with AI. Let me explain what I mean and how I think you should be thinking about your business structure going forward.

It's very clear that AI is going to make everything we do on a computer much more efficient. Already, if you're doing any kind of reporting, presentations, content creation, strategy, analysis, it's borderline irresponsible to do that without AI. And the more capable these models get, the more mandatory this is gonna become.

The ability to use AI is gonna be at least as important as the ability to use a computer. So it's not optional. Everyone needs to be using AI. However, keeping up with AI is a full time job. Paying attention to what models could do this month that they couldn't do last month and how that's gonna improve your systems. It doesn't make sense to have everyone in your organisation spending time on that, but you probably want some people in your organization spending time on that.

So we're all still trying to figure out how we need to restructure our organizations with AI in mind. But I think this is what we know so far. For each thing your company does, I think you want at least one person who's completely focused on making the best use of AI to do that thing.

This is someone who stays familiar with tools like Claude Code and now Claude managed agents. They know how to build skills and set up work flows, and can train the rest of the team on those processes.

And when I say train the team on those processes, I don't mean train them how to set up complex workflows in AI. I think it's gonna be important for companies to set up these workflows so that they're dummy proof. I'm the one building these processes at my agency right now, and the end result is a 5 to 10 minute SOP that I can hand to my team. It shows them how to go to Claude, select a skill, and Claude will guide them through the process.

Now, it's important that everyone on my team is familiar with Claude. They need to know how to use it, what it's capable of, what it's not capable of. But otherwise, I want most of them focusing their time on the things that humans do best.

As AI can handle more and more of the work, it's gonna be those things that humans do best that are the real differentiator for businesses. I don't know what the ideal structure is yet. Maybe 10 or 20% of your team is focused on building AI skills and workflows.

But the next question is, how do you find those people? How do you know who on your team should be building those workflows? And in my experience, if you have to ask, you don't have the right person yet.

Mistake a lot of companies are making right now is that they're forcing people to become interested in AI. They're pointing to their teammates, and they're saying, learn AI. Figure out how to work this into our processes. But the kind of people who are good at this are already obsessed with AI and working it into your processes. You're not gonna have to force them to do anything. Instead, you just have to empower them to do more of that.

But a lot of companies don't have these people. And in that case, you have two options. You can either hire someone or you can hire an agency. And in the short term, I think for most businesses, it's gonna make more sense to hire an agency, an agency that's already figured out how to set up these processes. Long term, you probably want someone on staff, given that your business is large enough to warrant that.

But if you're hiring someone for that role now, it might be six months or a year before you start to realize those productivity gains. And with how fast AI is moving, I don't think most businesses can afford to wait that long.

Stop telling your whole team to "keep up with AI." Everyone should be USING it — but keeping up with it is a full-time job. You want 10-20% of your team building AI workflows... This source is indexed under AI operations / team structure, AI workflows / SOP design. Main topics: AI operations / team structure, AI workflows / SOP design.

Stop telling your whole team to "keep up with AI." Everyone should be USING it — but keeping up with it is a full-time job. You want 10-20% of your team building AI workflows. The rest? Focus on what humans do best. And if you don't have someone who's already obsessed with AI on your team, hire an agency. #AIStrategy #AIForBusiness #businesstipsandtricks #AIWorkflows

AI operations / team structure
AI workflows / SOP design


If you know anything about SEO, you probably know that backlinks matter for ranking in Google. And yes, this is still true even with AI search. However, you probably don't need as many backlinks as you think. And if you don't understand why backlinks help and which backlinks help, you're likely to waste a lot of time and money. I'd like to just get into how we think about backlinks at our agency. If you don't know, a backlink is just another website linking to your website. It's one of many factors that search engines use to determine how high you should rank. The idea is pretty simple: if a lot of other websites online are linking to your website, you must be a trusted, authoritative source. But of course, SEOs are gonna SEO. It's pretty easy to throw up a website linking back to yours, or pay another website to link back to yours. And so over the years, Google and other search engines have had to become more and more sophisticated at detecting which links are natural, authentic backlinks and which have just been placed for SEO purposes. Nowadays, the vast majority of backlinks are ignored. If the link is easy to get, or if it's placed on a site that's known for soliciting backlinks, Google's gonna ignore it. This is why for most websites, if you go to a link building agency and just start building a bunch of links, you're unlikely to see a significant benefit. But links still do matter. So what are you gonna do? The thing to understand is, even if you aren't actively building links, websites just naturally get links...

If you know anything about SEO, you probably know that backlinks matter for ranking in Google. And yes, this is still true even with AI search. However, you probably don't need as many backlinks as you think. And if you don't understand why backlinks help and which backlinks help, you're likely to waste a lot of time and money.

I'd like to just get into how we think about backlinks at our agency. If you don't know, a backlink is just another website linking to your website. It's one of many factors that search engines use to determine how high you should rank. The idea is pretty simple: if a lot of other websites online are linking to your website, you must be a trusted, authoritative source.

But of course, SEOs are gonna SEO. It's pretty easy to throw up a website linking back to yours, or pay another website to link back to yours. And so over the years, Google and other search engines have had to become more and more sophisticated at detecting which links are natural, authentic backlinks and which have just been placed for SEO purposes.

Nowadays, the vast majority of backlinks are ignored. If the link is easy to get, or if it's placed on a site that's known for soliciting backlinks, Google's gonna ignore it. This is why for most websites, if you go to a link building agency and just start building a bunch of links, you're unlikely to see a significant benefit.

But links still do matter. So what are you gonna do? The thing to understand is, even if you aren't actively building links, websites just naturally get links. If you're running a business and creating content, people are gonna link to you. Not very often, but occasionally. And like I said before, links are just one factor that Google uses.

When you're doing SEO the right way, the signal you're trying to send to Google is that your business is growing, you're becoming more of an authority in your space. And Google has a pretty good idea of what this looks like when it happens authentically. You're publishing more content to your website. More people are searching for your brand by name, people are more likely to click on your website in the search result. People are talking about you online. And yes, more people are linking to you.

And so if your business is truly becoming more of an authority, Google expects all of these things to rise simultaneously. You suddenly get a bunch of links, but no one's talking about you online. Your brand search didn't go up, you're not producing more content. That just looks unnatural to Google.

So a good link building campaign isn't about getting as many links as possible, it's about getting enough links to keep up with all the other efforts. And as I mentioned before, you're naturally gonna get some links, so you probably don't need to build a ton of additional links. But you do wanna build some. And specifically, you wanna build links that look natural, that Google's gonna trust.

Let's talk about how to do that. If you're a brand new website, you're gonna wanna get some foundational links. These are things like setting up your social media profiles and identifying the top directories in your industry and submitting your business there. These links are very easy to get, and so they don't carry a lot of weight, but Google expects to see you in these places.

The next thing I recommend doing is building links with existing relationships. Try to think of every person or business you know with a website. You're then gonna reach out and ask if they can link to you. But don't worry, you aren't asking for a favour. You're gonna do this in a way that's mutually beneficial. There's typically three approaches.

1. You offer to write them a testimonial that they can place on their website with a link back to yours. 2. You offer to write them an article they can put on their blog with a link back to yours. And 3, you offer to put them on your partners or resources page if they'll do the same on their website.

Don't assume you're gonna get a lot of links this way. But if you can identify 10 websites and get two of them to link back to you, you've done a good job.

And the last method: instead of going to these websites that are actively soliciting links, go to the websites that Google is telling you they trust. Go to Google's AI mode and search for the kind of things that your customers would search for when they're looking for your products and services. Start making a list of all the articles that Google sites in those responses. Try to collect 20 to 50 of these articles. Then just reach out to each publisher and say, hey, I loved your article. What would it take for you to recommend our brand in your article?

In our experience, 95% of them are going to ignore you. But it's okay. 5% is enough. If they respond, they're gonna want one of two things. They're gonna want payment, usually something like one to 3 hundred dollars, or they're gonna want a reciprocal link you link back to them. In either case, it's well worth it. These are websites that Google is telling you they already trust.

Then if you still need links, you can reach out to a trusted link building agency. Let me know if you need a recommendation. I'll put you in touch with my friend Scott over at outreacher. But of our 40 SEO clients, I only recommend this for two of them.

The Right Way to Build Links for SEO Most backlinks? Google ignores them. Here's how we actually build links that matter 👇 3 methods, no sketchy link farms... Easy or solicited backlinks are often ignored, so link building should prioritize trusted, natural-looking sources over raw volume. Backlink growth should look consistent with other authority signals, including brand search, content growth, mentions, and click behavior. Main topics: AI-cited sources / outreach, Authority signals / backlinks, Backlink quality, Risk/avoid / paid or reciprocal links.

The Right Way to Build Links for SEO Most backlinks? Google ignores them. Here's how we actually build links that matter 👇 3 methods, no sketchy link farms. #SEO #LinkBuilding #Backlinks #SEOtips

AI-cited sources / outreach
Authority signals / backlinks
Backlink quality
Risk/avoid / paid or reciprocal links


A company ever pitches you scaling SEO content pages, you have to know this is what you should expect. You will get the most tremendous increase up. This site had super sophisticated SEO content pages. They increased from 200,000 clicks a month in two months, 9.5 million clicks a month. Craziest spike up ever. It was very easy for Google to identify a manipulation pattern. This is what immediately happened. Look at this downwards. Now they're at 47,000 clicks a month from Google, way worse than when they first started. Even in last year, they were doing more sophisticated AI SEO than people are doing now in 2026. They still got hit. There's a new SEO traffic Saturn emerging. People are calling it Mount AI. If you can look at this and understand why it's called Mount AI: AI content scaling starts, traffic spike, Mount AI peak, the website gets hit, disability collapse down and down and down and down and down again. Don't fall for the hype. This SEO strategy is unsustainable. If you wanna learn safe, sustainable SEO, you can do so at free SEO knowledge.com.

If a company ever pitches you scaling SEO content pages, you have to know this is what you should expect. You will get the most tremendous increase up... Large-scale SEO content pages are presented as a possible rapid traffic spike followed by collapse if Google detects manipulation patterns. Main topics: Risk/avoid / scaled AI SEO content.

If a company ever pitches you scaling SEO content pages, you have to know this is what you should expect. You will get the most tremendous increase up. This site had super sophisticated SEO content pages… They increased from 200,000 clicks a month in two months to 9.5 million clicks a month. Craziest spike up ever. It was very easy for Google to identify a manipulation pattern. This is what immediately happened… Huge downwards drop. Annihilation. Now they're at 47,000 clicks a month from Google. Way worse than when they first started. Even last year, they were doing more sophisticated AI SEO than people are doing now in 2026. They still got hit. There's a new SEO traffic pattern emerging. People are calling it Mount AI. AI content scaling starts, traffic spike, Mount AI peak, the website gets hit, visibility collapse, down and down and down and down and down it goes. Don't fall for the hype. Scaled AI SEO is unsustainable. If you want to learn safe, sustainable SEO, you can do so at freeseonowledge.com #searchengineoptimization #scalingseo #growthhacking #startups


do you want your website index by Google and get on top of the search results here's the best way that you can do it straight away all you have to do is go to Search Console if you haven't signed up for Search Console it's free of charge and all you have to do is follow some steps then once you have done it is you have to submit a site map now majority of websites out there the formats of the site maps are pretty much the same it's your website address Ford slash site map dot x m L all you have to do is go to site maps in Search Console submit that site map URL and press enter by doing this you are telling Google these are all the different pages on your website and it's gonna help to get your website found crawled and indexed as fast as possible go do it straight away I'm telling you by doing this this is gonna make such a big difference to your SEO and getting your web site up the Google search index

do you want your website index by Google and get on top of the search results here's the best way that you can do it straight away all you have to do is go to Search Console...

How to Add a Sitemap to Google Search Console Submitting a sitemap he...


Reviews are incredibly important for almost every business, much more important than most business owners realize. And it's one of the few things that a marketing agency can't handle for you. Whether a potential customer is doing research on their own or they're using an AI to get recommendations. Reviews are almost always one of the major factors, but they're also notoriously difficult to acquire. And this is why the majority of businesses don't put nearly enough resources towards getting more reviews. You've probably put efforts towards getting more reviews in the past, and it just feels like you're spinning your wheel. The good news is you're not alone. Your competitors have the same difficulty. However, I think if the average business owner understood how much a review is really worth, they would put more resources towards it. Some really rough math that I think is useful is that one review is typically worth about what you get from one customer in profit. And this is because for the average business, you'll get about one extra customer for each positive review you have. So how do you get more reviews? Well, the number one thing you can do is just ask. Make it part of your standard process. Identify the part of your process where the customer is most satisfied, and use that as an opportunity to ask for the review. But of course, 90% of them still aren't gonna leave a review even when they tell you they're gonna leave a review. So here are a few things you can do to increase the percentage they do. One is just to tell them you're going to ask for a review...

Reviews are incredibly important for almost every business, much more important than most business owners realize. And it's one of the few things that a marketing agency can't handle for you.

Whether a potential customer is doing research on their own or they're using an AI to get recommendations. Reviews are almost always one of the major factors, but they're also notoriously difficult to acquire. And this is why the majority of businesses don't put nearly enough resources towards getting more reviews.

You've probably put efforts towards getting more reviews in the past, and it just feels like you're spinning your wheel. The good news is you're not alone. Your competitors have the same difficulty.

However, I think if the average business owner understood how much a review is really worth, they would put more resources towards it. Some really rough math that I think is useful is that one review is typically worth about what you get from one customer in profit. And this is because for the average business, you'll get about one extra customer for each positive review you have.

So how do you get more reviews? Well, the number one thing you can do is just ask. Make it part of your standard process. Identify the part of your process where the customer is most satisfied, and use that as an opportunity to ask for the review. But of course, 90% of them still aren't gonna leave a review even when they tell you they're gonna leave a review.

So here are a few things you can do to increase the percentage they do. One is just to tell them you're going to ask for a review. Before you ask for a review, before you do any work, before you give them the product, tell them, we intend to give you five star service. We're gonna come back and ask you if we provided that five star service. And if we did, we're gonna ask you leave us a five star review.

What this does is turn something that was a favor to you into a favor for your customer. You're giving them all the leverage. Now that they know you need this five star review from them, it shows them that you're incentivized to provide a five star product or service. And then, of course, you follow up and say, did we provide a five star product or service?

If they say yes, you ask for the review. And if they say no, you're getting some really valuable feedback from your customer. But still, most people who say they're gonna leave your review are not gonna leave a review. So you need to follow up.

And this is where business owners get shy. They're worried they're bothering their customers, or they're gonna push customers into leaving them a negative review. Neither of those things are true. Happy customers want to help you. They want to leave a positive review, they don't mind you following up. And unhappy customers, the ones that might leave you a negative review, are gonna leave you a negative review anyways. They don't need the reminder.

So in practice, the more annoying you are, the more positive reviews you get. But where do you ask the customer to leave you a review? For some businesses, this is obvious. If people are mostly finding you through Google Maps, it's gonna be your Google Business Profile. If you're an e commerce business, it's probably gonna be on your own website or on Amazon.

But if you're unsure, I recommend going to Google's AI mode. Ask for reviews for the type of product or service you offer, and see which websites Google sites most often.

One review = roughly one customer's worth of profit. Here's how to actually get them 👇 #SmallBusiness #GoogleReviews #MarketingTips #BusinessGrowth When review platform priority is unclear, the creator suggests checking which review sites Google AI Mode cites for the category. Main topics: Review acquisition / process, Review platform prioritization, Reviews / AI recommendations.

Review acquisition / process
Review platform prioritization
Reviews / AI recommendations


The CEO of Google just said that Google Search is evolving into an agent manager. Let's talk about what he means by that and what this means for businesses that are doing SEO right now. Sundar Bachai was just on the Cheeky Pint podcast, and he's saying that soon when you enter a search into Google, it's not just going to return an answer. It's actually gonna spin up agents that can do tasks on your behalf. For those of us that have been paying close attention to this, it's been pretty clear that it's headed in this direction for a while now. It's been funny to me to watch SEO's debate over the last year whether or not Google is going to give up the 10 blue links in exchange for an AI search result. I've been saying for a while now that by the end of 2026 Google's search results page will look more like AI mode. It'll be primarily an AI response, but this actually goes one step beyond that. What Sundar is saying isn't just that an AI will review the top results and then summarize it using a large language model, but instead, at least for some searches, multiple agents will go out and actually interact with these websites and take action on your behalf. Might help you book a flight or make a dinner reservation. They might let you check multiple stores to see if any of them have shoes in your size. They might reach out and get quotes from three different companies and compare them for you...

The CEO of Google just said that Google Search is evolving into an agent manager. Let's talk about what he means by that and what this means for businesses that are doing SEO right now.

Sundar Bachai was just on the Cheeky Pint podcast, and he's saying that soon when you enter a search into Google, it's not just going to return an answer. It's actually gonna spin up agents that can do tasks on your behalf. For those of us that have been paying close attention to this, it's been pretty clear that it's headed in this direction for a while now.

It's been funny to me to watch SEO's debate over the last year whether or not Google is going to give up the 10 blue links in exchange for an AI search result. I've been saying for a while now that by the end of 2026 Google's search results page will look more like AI mode. It'll be primarily an AI response, but this actually goes one step beyond that.

What Sundar is saying isn't just that an AI will review the top results and then summarize it using a large language model, but instead, at least for some searches, multiple agents will go out and actually interact with these websites and take action on your behalf. Might help you book a flight or make a dinner reservation. They might let you check multiple stores to see if any of them have shoes in your size. They might reach out and get quotes from three different companies and compare them for you.

It's really hard to predict exactly what shape this will take, but I think what's clear is that we're very quickly moving into a world where we're building the websites more for AI agents than we are for humans. Now, for the foreseeable future, we still need our websites to be usable by humans, but if we're not already there yet, very soon most users of our websites will be AI agents, agents gathering information from and interacting with our websites on behalf of a human. And humans are ultimately gonna be making decisions based on the recommendations of those agents.

And so it's time to start thinking: how do you make sure your website shows up when agents are searching? How do you make sure that the information that they're looking for is on your website? And how do you make sure it's easy for them to interact with your website?

On that last point, I recommend looking into web m C P. I have a whole video on it, but it looks like this is gonna be the protocol we're using to let agents interact with our website. The other thing I recommend is just loading your website up with any kind of information that an agent might need when doing a search on behalf of a human. I have another video detailing all the pages I recommend adding to your website and what content you should put on there.

In short, SEO is gonna be more important than ever. It's just we won't be optimizing for humans so much anymore. We'll be optimizing for AI agents.

Google's CEO just said search is becoming an agent manager. Agents will book flights, compare prices, and gather info FOR you. Your website's future audience?... Google Search may evolve toward agent-managed tasks where agents interact with websites to book, compare, check availability, or collect quotes. Websites may need to be optimized for AI agents gathering information and interacting with pages, not only for human readers. Web MCP is presented as a protocol to watch for making websites easier for AI agents to interact with. Main topics: Agent-readable websites / information completeness, Agent-readable websites / Web MCP, Agentic search / website design.

Google's CEO just said search is becoming an agent manager. Agents will book flights, compare prices, and gather info FOR you. Your website's future audience? AI agents, not humans. SEO isn't dead, it's evolving. #SEO #GoogleSearch #AIAgents #DigitalMarketing


Your site has got two major issues that you need to address if you want any chance of ranking. First, nobody is searching for NYC portrait and wedding photographer. They want a portrait photographer or a wedding photographer. You need a page for each of these, but there is no point doing any of that until you fix this issue. Where is your meta title? I go into this in depth in the SEO Clinic, but when it comes to what you should have on your pages, this is the most important on page SEO ranking factor. Even if you do nothing else, you've got to add your keywords here.

Replying to @Tia✨🐝 || Photographer Your website SEO is never going to take off if you don't look at your keywords and pages... This source is indexed under Local/service SEO / page splitting, On-page SEO / meta titles. Main topics: Local/service SEO / page splitting, On-page SEO / meta titles.

Replying to @Tia✨🐝 || Photographer Your website SEO is never going to take off if you don't look at your keywords and pages. You can't rank for everything with just one page, and you need to consider whether the SEO keywords you're using are things people actually search! This is basic on-page SEO and it feeds into the most important Google ranking factor - your meta title. If it's empty or generic, you're not going to rank on Google for anything! Highly recommend you run a website SEO audit on your site so you can get all these things right from the get go! #websiteseoaudit #googleseo #onpageseo #seokeywords

Local/service SEO / page splitting
On-page SEO / meta titles


did you know that Google provides a free tool that allows you to ethically and legally go and look what 99% of your competitors or any advertisers out there are doing inside of Google Ads it's called the Air Transparency Center all you have to do is go log on choose the country and then choose any advertiser as long as that advertiser is verified on Google you can see everything that they're doing inside of Google Ads you can see their text ads you can see their shopping ads you can see their banner ads you can see their YouTube ads now clever advertisers know how to use this tool quite a lot now here are just some ideas No. 1 if a person has got keywords in a headline that means that generally they are bidding on those keywords so now you can get some ideas what keywords your competitors are bidding on obviously you can also go take a look at the different types of banners if these guys are big company you can see the research that they've done they've probably done AB testing and over here you can see what some of the winners are this tool is free from Google like I said and it's really unbelievable go check it out now and let me know if it works for you.

did you know that Google provides a free tool that allows you to ethically and legally go and look what 99% of your competitors or any advertisers out there are doing inside...

Google Ads Transparency Centre: The Complete Guide The Google Ads Tra...


Shopify just made SEO a whole lot easier. The Shopify AI Toolkit, manage your store with your favorite agent. This can be a lot more efficient than going through every product one by one, adding a ton more details for SEO, especially for merchants who have hundreds of skews. This is a video from Shopify. The prompt is optimize all my products for SEO. 32 product listings are optimized. All text is added or rewritten. Meta descriptions, verifying every change with one prompt. No fiver freelancer, no 2 hundred dollar per month app subscription, no agent retainer. You wanna make sure you have a backup if you're gonna play around with this one. Congrats, you just made sure I have a full year of fixing people's websites after they effed it up with your half baked tool. Another person: this, my friends, is how you delete all of your products and collections in a single prompt. Somebody else: founders with no technology can prompt clawed into a mess that they won't understand, let alone know how to fix. For people who know what they're doing, good stuff. Again, just make sure you have a backup of your store before turning AI loose on it. And learn how to find purchase intent product keywords and target these keywords with the special kind of SEO product page. Learn it all at Compact Keywords com.

Shopify just made SEO a whole lot easier: The Shopify AI Toolkit. Manage your store with your favorite agent... Shopify AI Toolkit may enable bulk optimization of product listings, meta descriptions, and SEO text through an agent prompt. Main topics: AI agents / ecommerce SEO, Risk/avoid / autonomous store edits.

Shopify just made SEO a whole lot easier: The Shopify AI Toolkit. Manage your store with your favorite agent. This can be a lot more efficient than going through every product one by one, adding a ton more details for SEO - especially for merchants who have hundreds of SKUs. The agent goes off and does lots of tedious SEO tasks. Alt text is added or rewritten, meta descriptions, verifying every change with one prompt. No Fiverr freelancer, no $200 per month app subscription, no agency retainer. You want to make sure you have a backup if you're going to play around with this. One person: “Congrats, you just made sure I have a full year of fixing people's websites after they effed it up with your half-baked tool.” Another person: “This, my friends, is how you delete all of your products and collections in a single prompt.” Somebody else: “Founders with no tech knowledge can prompt Claude into a mess that they won't understand, let alone know how to fix. For people who know what they're doing, good stuff.” Again, just make sure you have a backup of your store before turning AI loose on it. And learn how to find purchase intent product keywords, and target these keywords with a special kind of SEO product page… learn it all at compactkeywords.com #ecommerce #searchengineoptimization #marketingautomation #ecommerceseo

AI agents / ecommerce SEO
Risk/avoid / autonomous store edits


Your website's SEO strategy is not AI proof if you're doing this, and it's the reason why so many of you are doing SEO and not getting anywhere. Google's AI Overviews and tools like ChatGPT are already taking traffic away from websites. We know this. It's happening whether you like it or not. But that only becomes a problem when it affects revenue, and that only happens when your website SEO is targeting the wrong traffic. I go into this properly inside the SEO Clinic, but in short, when you're using blog posts for SEO, you're targeting informational searches, the exact searches that AI is replacing. And there is a place in your website strategy for blog posts, but it's way down the line. And I guarantee you're not there yet, because even if they rank, you're not gonna get a click and you're not gonna make any money. What actually works is targeting commercial and transactional searches, the searches that people make when they're ready to buy. This is where the real revenue comes from. In the SEO Clinic I'll show you exactly what pages you need to target those searches, because it's different for every type of business. But once you've got this right, you're targeting searches that AI isn't replacing.

You need to AI proof your website SEO. If your SEO keywords are all focused on blog content, that’s probably why you’re not seeing results... SEO strategies built mostly on informational blog posts are vulnerable because AI Overviews and chat tools can replace many informational searches. Main topics: AI Overviews / informational content.

You need to AI proof your website SEO. If your SEO keywords are all focused on blog content, that’s probably why you’re not seeing results. You’re going after traffic that doesn’t convert, and now AI is taking that traffic anyway. This is where most SEO strategies fall apart. You’re targeting the wrong part of the search intent funnel. If you want revenue from your website SEO, you need to shift towards searches from people ready to take action. That’s where the money is, and it’s what AI can’t replace in the same way. #websiteseo #keywordresearch #googleseo #aiseo #seoin2026


Oh no, more proof that SEO is dead. Says it right here. More proof SEO is dead. Here's the proof. The global SEO services market was valued at around $81.46 billion in 2024. Here it comes. It's now expected to reach $171 billion dollars by 2030. Let's go along with this. The market is estimated to grow at around 13% during the four cast period. Come on. According to Google Trends, search engine optimization is fluctuating around an all time high. All time high in interest for search engine optimization. There has never been a better time to learn SEO. If you want to learn it for free, head over to free SEO knowledge.com.

Oh no, more proof that SEO is dead. Says it right here. More proof SEO is dead. Here's the proof. The global SEO services market was valued at around $81.46 billion in 2024...

Oh no, more proof that SEO is dead. Says it right here. More proof SEO is dead. Here's the proof. The global SEO services market was valued at around $81.46 billion in 2024. Here it comes. It's now expected to reach $171 billion by 2030. Let's go! Along with this, the market is estimated to grow at around 13% during the forecast period, come on! According to Google Trends, search engine optimization is fluctuating around an all time high. All time high in interest for search engine optimization. There has never been a better time to learn SEO. If you want to learn it for free, head over to FreeSEOKnowledge.com #searchengineoptimization #seo #digitalmarketing #generativeengineoptimization


Tall and thin and young and lovely The girl from Ipanema goes walking And when she passes, he smiles, but she doesn't see

Here are 5 stats from Lisa Landsman’s new GBP Playbooks that will mak...


I wanna share an SEO horror story that is happening right now with a client that I used to work with these guys called me in December and they said Josh we have decided to move to a new SEO provider one of the directors is friendly with one of the guys there and this is the way that we wanna go obviously I don't like losing clients but I said to these guys guys I know these providers they are terrible they are cowboys they are useless and you are gonna drop off a cliff they didn't listen to me and I made the move yesterday I went onto HS just to take a look how these guys are doing and I've started to see like I said they are really starting to collapse take a look at these horrible results so far I can see so far they've lost 545 keywords from the rankings I can see just from the top three keywords alone they've dropped 372 keywords if we look at the organic traffic go look at that number this is massive now I'm so disappointed because I worked so hard with these guys again I knew this new provider would do it if I go look at what the issues are I don't really know what these guys did but they did something along the lines in December and for whatever the reason is over here you can see that the amount of pages that have been crawled and index has dropped dramatically these guys are just gonna continue to drop unless I call them and say guys please there is an issue I'm gonna try but I think that's too late to help them because I think they're tied down to this agency and I don't think whatever I tell them is gonna help please guys when you're choosing an SEO provider...

I wanna share an SEO horror story that is happening right now with a client that I used to work with these guys called me in December and they said Josh we have decided to move to a new SEO provider one of the directors is friendly with one of the guys there and this is the way that we wanna go obviously I don't like losing clients but I said to these guys guys I know these providers they are terrible they are cowboys they are useless and you are gonna drop off a cliff they didn't listen to me and I made the move yesterday I went onto HS just to take a look how these guys are doing and I've started to see like I said they are really starting to collapse take a look at these horrible results so far I can see so far they've lost 545 keywords from the rankings I can see just from the top three keywords alone they've dropped 372 keywords if we look at the organic traffic go look at that number this is massive now I'm so disappointed because I worked so hard with these guys again I knew this new provider would do it if I go look at what the issues are I don't really know what these guys did but they did something along the lines in December and for whatever the reason is over here you can see that the amount of pages that have been crawled and index has dropped dramatically these guys are just gonna continue to drop unless I call them and say guys please there is an issue I'm gonna try but I think that's too late to help them because I think they're tied down to this agency and I don't think whatever I tell them is gonna help please guys when you're choosing an SEO provider do your homework make sure that that provider knows what they're doing they're skilled in SEO because a wrong moving SEO can cost you millions and millions of brands

I wanna share an SEO horror story that is happening right now with a client that I used to work with these guys called me in December and they said Josh we have decided to...

New SEO Provider Has Destroyed Their Search Performance Choosing an S...


Do you know what's going on with your website's internal links? Don't lie to me, I bet you don't. I've audited hundreds of sites, and fixing messy internal links has actually given some of the quickest SEO wins I've ever seen. Which is nuts because everyone focuses on back links and totally ignores the links they can actually control. So internal links do three things: tell Google what pages are the most important, pass ranking power to other pages, and improve your site's crawlability. But when your site hits like 100, 200+ pages, it gets messy, especially if you haven't really been paying attention to it. So a couple of weeks ago, Rankmath gave me early access to their Link Genius feature, and honestly, it just solves that whole messy internal links issue. Let me show you. So it scans all the links on your site, gives you an overall breakdown, but also a full breakdown of all your broken links, all the links with redirect, your top linked pages, and then. This is awesome. You can compare all your pages to identify internal linking opportunities. Took me less than 5 minutes to do all of this. 10/10.

If you're looking for a quick WordPress SEO win to boost your website SEO strategy, you've got to check out this new feature from Rank Math SEO... Internal links signal important pages, pass ranking power, and improve crawlability, so messy internal links can be a fast SEO win. Main topics: Internal linking / crawlability.

If you're looking for a quick WordPress SEO win to boost your website SEO strategy, you've got to check out this new feature from Rank Math SEO. Just make internal linking for SEO a million times easier! #wordpressseo #websiteseo #rankmathseo #wordpressseoplugin #websiteseotips


There's a seriously awesome feature in Google Business Profiles that almost no businesses are using. Take a look at these search results for Roofers Seattle. You can actually book an appointment with them right through the Google Business Profile. Just click this button and I get this nice little interface that I can book an appointment with. If you're in an industry like a hair salon, nail spa, any kind of service business, you'll have this button for booking. So if you click that, then you can see the options. You can actually set up booking with a featured book button. This is the one that will let you book directly, but it's only through a series of preferred partners. If you are using any of these systems for your own booking, then connect this directly to your Google Business Profile and that way people can book with you right from the search results. If you have this option on your Google Business Profile, make sure you connect it.

I’m surprised how few businesses are actually using this feature on t...


This is the new black cat SEO scheme you have to be afraid of. Every single video contains a brand name, then the word review. Every single one. These are all AI videos. If you ask ChatGPT about one of these brands, ChatGPT gets its information from one of these AI review videos. Here's another one of these YouTube channels. They don't even buy the products. They have an AI doing commentary on the products landing pages. They all promote different products as alternatives. The product they promote is given at the top of every single description. YouTube is the most clicked website in Google. It has been blowing up in SEO. There are so many of these fake review YouTube channels out there. They get discovered in Google. They get discovered in AI. AI uses what they say, even though these YouTube channels don't buy the products. If you have a brand, this is what you have to do. Take all of your reviews, put them on YouTube, use the exact same language these people are using: your brand name, then the word review, then is it worth it, is it a scam, here's the real truth. Even if you have written reviews, just show them on screen and speak them yourself. Use the transcript of your review in the YouTube description. Put up a ton of these videos. Put them across multiple YouTube channels. Put your positive reviews on TikTok, on Instagram, on Facebook, on X. These are the most clicked websites in Google. Double down on YouTube. According to Adweek, it is the most cited source in AI search. This is a huge problem if you are a brand...

This is the new black cat SEO scheme you have to be afraid of. Every single video contains a brand name, then the word review. Every single one. These are all AI videos.

If you ask ChatGPT about one of these brands, ChatGPT gets its information from one of these AI review videos. Here's another one of these YouTube channels. They don't even buy the products. They have an AI doing commentary on the products landing pages. They all promote different products as alternatives. The product they promote is given at the top of every single description.

YouTube is the most clicked website in Google. It has been blowing up in SEO. There are so many of these fake review YouTube channels out there. They get discovered in Google. They get discovered in AI. AI uses what they say, even though these YouTube channels don't buy the products.

If you have a brand, this is what you have to do. Take all of your reviews, put them on YouTube, use the exact same language these people are using: your brand name, then the word review, then is it worth it, is it a scam, here's the real truth.

Even if you have written reviews, just show them on screen and speak them yourself. Use the transcript of your review in the YouTube description. Put up a ton of these videos. Put them across multiple YouTube channels. Put your positive reviews on TikTok, on Instagram, on Facebook, on X. These are the most clicked websites in Google.

Double down on YouTube. According to Adweek, it is the most cited source in AI search. This is a huge problem if you are a brand. Protect yourself by constantly sharing your reviews.

This is the new black hat SEO scheme you have to be afraid of: Every single video contains a brand name, then the word review. All are AI videos... This source is indexed under Review content / YouTube visibility, Risk/avoid / fake AI reviews. Main topics: Review content / YouTube visibility, Risk/avoid / fake AI reviews.

This is the new black hat SEO scheme you have to be afraid of: Every single video contains a brand name, then the word review. All are AI videos. If you ask ChatGPT about one of these brands, ChatGPT gets its information from one of these AI review videos. The review channels don't even buy the products, they just have an AI doing commentary on the products' landing pages. They all promote different products as alternatives. The product they promote is given at the top of every single description.  YouTube is the most clicked website in Google. It has been blowing up in SEO. There are so many of these fake review YouTube channels out there. They get discovered in Google. They get discovered in AI. AI uses what they say, even though these YouTube channels don't buy the products. If you have a brand, this is what you have to do: Take all of your reviews, put them on YouTube. Use the exact same language these people are using for your video title: your brand name, then the word review, then is it worth it, or is it a scam, or here's the real truth. Even if you have written reviews, just show them on screen, and read them yourself. Use the transcript of your reviews in your YouTube descriptions. Put up a ton of these positive review videos. Put them across multiple YouTube channels. Put your positive reviews on TikTok, on Instagram, on Facebook, and on 𝕏. These are the most clicked websites in Google. Double down on YouTube. According to Adweek, it is the most cited source in AI search. This is a huge problem. If you are a brand, protect yourself by constantly sharing your reviews. #searchengineoptimization #seo #reputationmanagement #youtubeseo

Review content / YouTube visibility
Risk/avoid / fake AI reviews


I mean, there's a lot I could say about this website. It is not good. But you are a local business, so we are gonna look at local search results. Let's see who's ranking. You're not in the top 3 results. Cause anyone that doesn't go further than this and just clicks on these guys. Already not seeing you. Where are you? You are position 5. Okay, why are you calling yourself a home improvement shop? No one else here is doing that. I mean, actually pressure washing there are even more off base. You've got more reviews than almost everyone ranking above you. But as you can see, the majority of them have got a category of property maintenance. Makes sense. Home improvement shop. And your other category is service establishment. Oh my goodness. Like, what were you thinking when you were putting this profile together? LWR Group is a property maintenance company. Well, they clearly don't think so because they haven't put it as their category.

Replying to @Louis 548 You’re making local SEO way harder than it needs to be. If your Google Business Profile isn’t set up properly, you’re handing leads to competitors in... This source is indexed under Google Business Profile / categories. Main topics: Google Business Profile / categories.

Replying to @Louis 548 You’re making local SEO way harder than it needs to be. If your Google Business Profile isn’t set up properly, you’re handing leads to competitors in the Google Map Pack without even realising. Wrong categories mean wrong rankings Wrong positioning means no visibility Fix your Google My Business setup and you give yourself a much better chance to rank higher on Google, especially if your reviews are already strong. #localseo #localseoaudit #googlemybusiness #googlebusinessprofile #rankhigherongoogle


did you know that inside of Google Ads you can see who your competitors are and you can actually see how you are doing relative to them in the Google Auction it's very easy to do inside of Google Ads click on insights and reports then on the left hand side slightly below you're gonna see something that says auction reports now once you're in it as I said you gonna see all the people that are competing against you and you gonna see a wealth of information you can see how you're doing relative to them in terms of getting on top of the auction or obviously on below you can see if you need to increase your budget and a whole lot more most people don't know the wealth of information that it is actually inside of Google Ads it's actually an amazing system and you have to spend time to get to know it a little bit more

did you know that inside of Google Ads you can see who your competitors are and you can actually see how you are doing relative to them in the Google Auction it's very easy to...

The Google Ads Auction Insights Report: Everything you need to know  ...


Claudia Tamina has published an article on Search Engine Land called if your local rankings are off your map pin may be the reason I Learned a couple things in this article that I hadn't thought of before the first one is the suite numbers in the address 1 field it's very interesting and she points this out those have to go in like floor building any like little modifiers they have to go in address too and the reason for that is that Google GEO locates based on what you put into the address 1 field so we put a whole bunch of extra weird stuff in there Google system sometimes can't figure out what that is and then it messes up where Google places your GEO like your GEO coordinates your map pin and so that's interesting I didn't actually think about that before well I always knew it's best practice to put sweet number in address to field but this is the reason as like don't mess with it cause you can actually screw up your ranking significantly

Claudia Tamina has published an article on Search Engine Land called if your local rankings are off your map pin may be the reason I Learned a couple things in this article...

Most people don’t know how critical this is for local SEO. TBH, I did...


Garage Door company hired us for $18,000. They made 1.7 million back in 11 months. Optimized Google Business Profile. This is what helps them show in Google Maps and the local map pack. Collected at least 10 legit reviews as fast as possible. Used real photos, not cheesy stock images. Please don't do that. Fixed hours, services, categories, description, everything properly. Kill generic service pages on the website. Built hyper-specific money pages: affordable garage door repair in Houston, same-day service, no hidden fees. That's what you should be making pages like. Fix their internal links. The site has zero links between pages. What connected everything: the service pages, blogs, homepage. Focus on real solid backlinks, guest posts on real legit local blogs and industry sites. If you wanna see an easy way to use AI to get local backlinks, go to free SEO knowledge.com, scroll down to the AI system to find relevant journalists, land coverage, and earn ongoing high-authority backlinks. Built relationships with other local businesses for link swaps. If you're a plumber, you get a link from an electrician that you work with. If you're an electrician, you get a link from a contractor you work with. Stop trying to be famous. Focused on local only. They wanted to rank for best garage door, top garage doors nationwide. Pointless. Double down on keywords like garage door repair Austin. They were a small company struggling to get calls, living off word of mouth and random referrals. The owner was almost ready to shut it all down...

Garage Door company hired us for $18,000. They made 1.7 million back in 11 months. Optimized Google Business Profile. This is what helps them show in Google Maps and the local map pack. Collected at least 10 legit reviews as fast as possible. Used real photos, not cheesy stock images. Please don't do that. Fixed hours, services, categories, description, everything properly. Kill generic service pages on the website. Built hyper-specific money pages: affordable garage door repair in Houston, same-day service, no hidden fees. That's what you should be making pages like.

Fix their internal links. The site has zero links between pages. What connected everything: the service pages, blogs, homepage. Focus on real solid backlinks, guest posts on real legit local blogs and industry sites. If you wanna see an easy way to use AI to get local backlinks, go to free SEO knowledge.com, scroll down to the AI system to find relevant journalists, land coverage, and earn ongoing high-authority backlinks.

Built relationships with other local businesses for link swaps. If you're a plumber, you get a link from an electrician that you work with. If you're an electrician, you get a link from a contractor you work with. Stop trying to be famous. Focused on local only. They wanted to rank for best garage door, top garage doors nationwide. Pointless. Double down on keywords like garage door repair Austin.

They were a small company struggling to get calls, living off word of mouth and random referrals. The owner was almost ready to shut it all down. Now they're booked out weeks in advance and turning away low-ticket jobs. I love this. I just put out a podcast on this: 18,000 to 1.7 million in 11 months, the local SEO strategy that actually works on the Edward Show podcast. Is post is from sarvestrivastrova, who's a friend of the podcast. He's been on twice already. He'll be coming back on the show tomorrow to break down this exact strategy: 18,000 to 1.7 million in 11 months. If you're a local business, you can do it too.

A garage door company hired us for $18,000. They made $1.7 million back in 11 months. Optimized Google Business Profile... Local SEO wins can come from optimizing Google Business Profile basics: categories, services, hours, description, real photos, and review acquisition. Hyper-specific local money pages targeting service + city + value proposition are presented as more useful than generic service pages. Relevant local backlinks from local blogs, industry sites, journalists, and partner businesses are framed as stronger than broad fame-seeking links. Main topics: Local backlinks / relationships, Local SEO / Google Business Profile, Local SEO / money pages.

A garage door company hired us for $18,000. They made $1.7 million back in 11 months. Optimized Google Business Profile.  This is what helps them show in Google Maps and the local map pack. Collected at least 10 legit reviews as fast as possible. Used real photos, not cheesy stock images- please don't do use cheesy stock images. Fixed hours, services, categories, description, everything properly. Killed generic service pages on the website. Built hyper specific money pages. “Affordable Garage Door Repair in Houston - Same Day Service, No Hidden Fees.” That's what you should be making pages like. Fixed their internal links. The site had zero links between pages. Connected everything. The service pages, blogs, homepage.  Focused on real solid backlinks. Guest posts on real legit local blogs and industry sites. If you want to see an easy way to use AI to get local backlinks, go to FreeSEOKnowledge.com, and scroll down to The AI System to Find Relevant Journalists, Land Coverage, and Earn Ongoing High-Authority Backlinks. Built relationships with other local businesses for link swaps. If you're a plumber, you get a link from an electrician that you work with. If you're an electrician, you get a link from a contractor you work with. Stopped trying to be famous, focused on local only. They wanted to rank for best garage door, top garage doors nationwide, pointless. Doubled down on keywords like garage door repair Austin. They were a small company struggling to get calls, living off word of mouth and random referrals. The owner was almost ready to shut it all down. Now, they're booked out weeks in advance and turning away low ticket jobs. I love this. I just put out a podcast on this, $18,000 to $1.7 Million in 11 Months: The Local SEO Strategy That Actually Works - on The Edward Show podcast. This post is from Sarvesh Srivastava, who's a friend of the podcast. He's been on twice already. He'll be coming back on the show tomorrow to break down this exact strategy. $18,000 to $1.7 million in 11 months. If you're a local business, you can do it too. #localseo #searchengineoptimization #googlebusinessprofileoptimization #seo

Local backlinks / relationships
Local SEO / Google Business Profile
Local SEO / money pages


It's never been easier to replace yourself with AI. And I don't just mean, like, routine processes that you can write out of the checklist. I mean, like the really difficult stuff, the stuff we thought we'd never be able to turn over to AI. So I just wanna walk through exactly how I've been doing this and the major unlock I had recently. Because if you're like me, if you're a founder or at least an expert or specialist in your organisation, there's a very good chance that you're the bottleneck. People are depending on that tacit knowledge or intuition that you develop through experience. And until recently, it really felt like that was something AI couldn't handle. But I'm gonna show you the way. Let's start by considering why this doesn't feel possible. If you're someone with 5, 10, 20 years of experience, you very likely developed a strong intuition when people come to you with difficult questions. You just have a feeling you've seen a problem like this a hundred times before, and you can take all the context and nuance and confidently put forth a plan for addressing the problem. The actual decision process or framework is mostly invisible to you. But of course, this isn't magic. There is a decision framework. The neurons on your brain are processing information and outputting a result. The difficult part is documenting that framework and all the nuance and edge cases that it comes with. But having done this myself for a handful of decisions that I make on a regular basis, it's incredibly powerful. So let me just walk through the process I'm using right now...

It's never been easier to replace yourself with AI. And I don't just mean, like, routine processes that you can write out of the checklist. I mean, like the really difficult stuff, the stuff we thought we'd never be able to turn over to AI.

So I just wanna walk through exactly how I've been doing this and the major unlock I had recently. Because if you're like me, if you're a founder or at least an expert or specialist in your organisation, there's a very good chance that you're the bottleneck. People are depending on that tacit knowledge or intuition that you develop through experience. And until recently, it really felt like that was something AI couldn't handle. But I'm gonna show you the way.

Let's start by considering why this doesn't feel possible. If you're someone with 5, 10, 20 years of experience, you very likely developed a strong intuition when people come to you with difficult questions. You just have a feeling you've seen a problem like this a hundred times before, and you can take all the context and nuance and confidently put forth a plan for addressing the problem. The actual decision process or framework is mostly invisible to you. But of course, this isn't magic. There is a decision framework. The neurons on your brain are processing information and outputting a result.

The difficult part is documenting that framework and all the nuance and edge cases that it comes with. But having done this myself for a handful of decisions that I make on a regular basis, it's incredibly powerful. So let me just walk through the process I'm using right now.

First, you need to identify a problem or category of problem, but try to keep it small. For me, this would be things like keyword research or internal linking, resolving website technical issues, or proposing a site map structure. Pick one of these problems and create a skill in Claude. Now, you can use ChatGPT, or Gemini. I think skills work across all the models now, but I recommend Claude with Opus 4.6. If you've never made a skill before, don't worry. Claude will walk you through the whole process. Just tell it exactly what you're trying to do. I need to make a skill that solves this problem.

Then you're gonna give it your best first draft of the framework. Carve out an hour and just really spell out the whole process you go through in your head. If you have any documentation or examples of times where you've gone through this process, throw that in there as well. Claude does a great job with lots of messy context. And then ask Claude to give you any follow up questions it needs to finalize the skill. Claude's gonna take all that information and package it into a nice organized skill file. That's step one.

Now, every time you're dealing with this problem, use this skill in Claude. If you get a question from a customer, someone in your team, or you're just solving the problem on your own, go to Claude, paste in the context, and link that skill. Say, Claude, help me solve this problem using this skill.

And what you're probably gonna notice very quickly is it's gonna make a lot of mistakes. It's gonna get a lot of things wrong and do things differently than you would. Your job is to itemize each of those discrepancies, explain to Claude what it got wrong and what you would have done instead. And then at the end of that process, say, Claude, I want you to go back through our entire conversation, take everything you've learned, and update the skill. And that's the magic.

Do this a dozen times, 20 times. Eventually it'll be making these decisions the same way you would 90% of the time. Plus, it has all the advantages of being an AI. At that point, you can hand it over to your team. Now, for a while, you're still gonna wanna check the output, but I have about half a dozen processes I'm developing this way simultaneously right now, and it's kind of amazing how close it gets.

You can literally train AI to think like you. Document your decision process, build it into a skill, then correct every mistake until it gets it right... Expert intuition can be converted into AI skills by documenting a decision framework, testing it on real cases, and updating it from mistakes. Main topics: AI skills / expert decision frameworks, Human review / AI workflow QA.

You can literally train AI to think like you. Document your decision process, build it into a skill, then correct every mistake until it gets it right. I've got 6 running right now 🤯 #AIAutomation #AITools #FounderTips #WorkSmarter

AI skills / expert decision frameworks
Human review / AI workflow QA