There's a hidden Instagram setting that gets you more traffic from Google. Go to your profile, click the three lines in the top right. Account privacy, allow photos and videos to appear in search results. Your profile has to be public and a professional account. But if you use keywords in your caption, you can actually rank on Google from Instagram and sometimes rank for keywords that make money. Follow us for more tips.

A public professional Instagram profile can gain Google visibility when search-result visibility is enabled and captions include keywords. Main topics: Instagram Search Visibility.

This hidden Instagram setting ranks you on Google… 🤫 Comment "SEO" an...


Google Business Profile tricks, you should know part one. If you go to your Google Business Profile, click edit and go to categories, look at your primary and secondary categories to make sure you have the best ones download the GMB spy Chrome extension, then open Google maps and search for your service, open the extension and go to local pack and then look at all their categories. If their primary category is different than yours, it's super important. You get that fixed because that's a huge ranking factor. Secondary categories help as well. So make sure to add any you're missing. Common SEO for more help rank and hire.

Google Business Profile primary and secondary categories should be checked against local-pack competitors because category mismatches can affect local rankings. Main topics: Google Business Profile Categories.

Steal your competitors' Google categories for free… Comment "SEO" and...


Use your own original data on your website. Add frequently asked questions sections to your pages. Rewrite your Google Business Profile description with stats about your business. Keep your info consistent across the internet. Answer real questions people are searching. Summarize answers at the top of your posts. Get listed and reviewed on third-party sites. Get real reviews with specific details. Fill out all your services and descriptions on your Google Business Profile. Add posts that answer local questions with the result you got for a customer. Structure content with clear headers and questions. Fill out accessibility and all other info on your Google Business Profile. Add original opinions and stories on your website. Include specific stats about your business. Get mentions of your business on other websites. If you want our help showing up, comment SEO.

A business can improve AI recommendation readiness by adding original data, FAQs, clear service descriptions, specific business stats, reviews, third-party listings, local... Main topics: AI Recommendation Readiness.

15 ways to get AI to recommend your business… Comment "SEO" and I'll ...


Watch this. If you go to your Google Business Profile, click performance, scroll down to searches. These are the exact phrases people typed in to find you on maps. Take the top five, go to your services, at any phrase that's not already a service, and write a description for each with your location, and it takes 10 seconds. Common SEO for a full audit.

Google Business Profile performance searches can reveal phrases people use to find a business, and those phrases can be used to improve service descriptions with local intent. Main topics: Google Business Profile Search Terms.

Rank higher on Google Maps in 30 Seconds Comment “SEO” for more help ...


This tool shows you if ChatGPT is recommending you. Type in Go Big AI visibility checker. It's the first link right here. Drop in your website, your industry, and your city, and it tells you exactly how visible you are and who's showing up ahead of you. This is our tool. It's a hundred percent free. Hope it helps.

See if ChatGPT is Recommending You in 30 Seconds 👀 Search “GoBIG AI V...


This is the AI search tool Iceberg, and it's ranked from noob all the way down to pro, and most people get stuck at level one. So level one's your noob. 99% of people never go past here. You've got Yoast, and you've got RankMath. Tools just kind of sit on your website, but don't do much for you. Then you got level two, which is more of your builder, using Google Search Console, using Acrafts, using SEMrush. This is people actually doing a lot of SEO. You can substitute SEO ranking or other tools here, but this is for people building up, about 50% of people. This is the 10%, the technicians. This is where you've got SEO gets for data analytics, data for SEO for pulling stuff right into your AI dashboards, and tools like Peak to track your AI visibility and query fanouts. Lastly, you have level four, which is pro, which is where you use custom Claude skills that pull data from those different tools into your own AI interface. This is really the 1%. If you comment below, I'll send you a roadmap. I'm going from noob all the way down to pro.

99% of people doing SEO never make it past the plugins, and that's wh...


Hey, thanks for the question. Look, sorry, probably didn't make it very clear. Let me just show you what I mean. Okay? So when you install WordPress fresh out the box, you'll see that under posts, you'll have one post called Hello World. That's always there. And under pages, you'll have a privacy policy page, which is a set draft, and you'll have a sample page. Now, when you go to the homepage of your website, I've called it my site.com, you'll see there's nothing on that page other than a post called Hello World. And the reason for that is when you go to settings and you go to reading, you'll see that the homepage displays your latest post. So all that means is that out of the box, you got a default page, which is automatically generated by the theme, and it just shows your latest posts. So the video I made was actually to show you how you could change that to make it a page on whatever you want. So to save you going back and looking at that video. If you want to do that, you just go to pages, you can create a new page, you can call it homepage, and then you put your content here. You can do whatever you want with that page, whatever template you use, whatever page you use, and then you simply publish the page. If you head back to your admin, go to settings, reading, and this Is where now you can change your homepage displays away from your latest post to your homepage displays the new homepage that we've just created. And then you click Save Changes and then if you go and view the site, let's refresh that, you get your static page...

Hey, thanks for the question. Look, sorry, probably didn't make it very clear. Let me just show you what I mean.

Okay? So when you install WordPress fresh out the box, you'll see that under posts, you'll have one post called Hello World. That's always there.

And under pages, you'll have a privacy policy page, which is a set draft, and you'll have a sample page. Now, when you go to the homepage of your website, I've called it my site.com, you'll see there's nothing on that page other than a post called Hello World. And the reason for that is when you go to settings and you go to reading, you'll see that the homepage displays your latest post.

So all that means is that out of the box, you got a default page, which is automatically generated by the theme, and it just shows your latest posts. So the video I made was actually to show you how you could change that to make it a page on whatever you want. So to save you going back and looking at that video.

If you want to do that, you just go to pages, you can create a new page, you can call it homepage, and then you put your content here. You can do whatever you want with that page, whatever template you use, whatever page you use, and then you simply publish the page. If you head back to your admin, go to settings, reading, and this Is where now you can change your homepage displays away from your latest post to your homepage displays the new homepage that we've just created.

And then you click Save Changes and then if you go and view the site, let's refresh that, you get your static page. You can put whatever you want there instead of displaying the latest post. So hopefully that helps.

So yeah, so hopefully that makes a bit more sense now. I should have covered it off in the original video, hopefully, but yeah. So let me know in the comments if you want more basic WordPress tips like this.

I'm happy to create more videos. Cheers!

WordPress defaults to showing latest posts on the homepage until a static page is created and selected in Settings > Reading. Main topics: WordPress static homepage setup.

This is what it means when you set a static homepage as your home pag...


Google Analytics AI is so much fun. Go to Google Analytics, click on this right here: Ask Advisor. Try, "What are my strengths and weaknesses? How can I improve?" You can go very broad: "What are some interesting patterns in my data?" If you don't know anything about who looks at your website: "What are my top demos?" Google Search Console has a great native AI as well. Go to full report, click this blue button. Write, "What high-intent searches are driving traffic to my site?" The AI will come up with something like searches matching buy, purchase, pricing, cost, demo, etc. Toggle on average position. Filter for position is greater than 5. Look for keywords in positions 5 to 10 that are relevant to you. Use these keywords high up in your content, in your introduction. Create a section at the top for them, in your page title, in your URL slug, in your H1. If possible, create a new page for keywords that are good enough. Then go back to Google Analytics. Use their AI to look at engagement rates for the SEO pages you're trying to improve, and save years learning SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com.

The source says Google Analytics AI and Google Search Console AI can surface high-intent searches and SEO-page engagement signals for page improvement work. Main topics: Search Console / high-intent queries.

Google Analytics AI is so much fun. Go to Google Analytics. Click on ...


What is a zero-click search in Google? A zero-click search is defined when someone goes on to Google and they get the answers to what they're looking for inside of the Google search results. They are not clicking on any other external website, and they're staying in Google to ask another question or they're simply just closing the tab. Here are common examples of zero-click searches. The first one that probably everyone uses most days is just checking the weather. You can see over there that Google will show you the weather without having actually to leave a website. A second common example is to get sports schedules. Over here, I've seen what is the latest schedule for the FIFA World Cup. A next example is checking the currency over here as well. Another example, I've just asked an arbitrary question about how tall Tom Cruise is. Google have given me the results straight away, and I don't have to go look at any other website. Another common example are maps and Google local results. I've looked over here for a doctor near me. I can see many times that the phone number is there. I don't have to click anywhere, and I can just make that phone call straight away. Another example of a zero-click search is a knowledge panel. Over here, you can see I can get company information on the right-hand side, and this is very useful and it saves a lot of time, again, not having to leave Google to go to the website. Another very common zero-click search is People Also Ask...

What is a zero-click search in Google?

A zero-click search is defined when someone goes on to Google and they get the answers to what they're looking for inside of the Google search results. They are not clicking on any other external website, and they're staying in Google to ask another question or they're simply just closing the tab.

Here are common examples of zero-click searches.

The first one that probably everyone uses most days is just checking the weather. You can see over there that Google will show you the weather without having actually to leave a website.

A second common example is to get sports schedules. Over here, I've seen what is the latest schedule for the FIFA World Cup.

A next example is checking the currency over here as well.

Another example, I've just asked an arbitrary question about how tall Tom Cruise is. Google have given me the results straight away, and I don't have to go look at any other website.

Another common example are maps and Google local results. I've looked over here for a doctor near me. I can see many times that the phone number is there. I don't have to click anywhere, and I can just make that phone call straight away.

Another example of a zero-click search is a knowledge panel. Over here, you can see I can get company information on the right-hand side, and this is very useful and it saves a lot of time, again, not having to leave Google to go to the website.

Another very common zero-click search is People Also Ask. When you ask Google for some information, a lot of the times they'll give you common questions and answers, what people are looking for.

Another example of a zero-click search is a structured snippet. Google will take information from a website and embed it in the Google search results. This is great and also very useful.

Then the two most common examples of zero-click searches which are becoming more prominent is, number one, an AI Overview. Google are going to give us a whole lot of information over there in the search result, at the bottom over there and on the right-hand side.

Then finally, as well, a common example of a zero-click search, which again is becoming more common as Google moves this way, is AI Mode. Google are giving us a lot of answers straight away over there, and again, there's no need to move from the results.

Now, zero-click searches has become more and more important as time goes on. If you look in the last 10 years, you can see that now zero-click searches make up 68% of all searches on Google. This was research done by SparkToro and Similarweb.

This is amazing and very important to know because if you want your information to be found, you have to start optimizing your content and your website to take advantage of the zero-click searches.

Keep on following me for more information and more content like this.

What is Zero-Click Searches in Google. (Vital for 2026) A zero-click ...


Is this your Gmail address? Probably not, but I know you still have an embarrassing Gmail that you made when you were 12 and your whole personality was Call of Duty and Linkin Park. Well, good news. Google says you may now be able to change your Gmail address. Here's how to check. Go to myaccount.google.com. On the left, click Personal Info, click Email, then click Google Account Email. If you see the option to change it, you can choose a new Gmail and follow the steps on the screen. According to Google, your old email address becomes an alternate email. You'll still receive emails sent to both addresses and your account data won't be affected. But this is just rolling out gradually, and not everyone has it. I don't have it either. So check your account and let me know if Google finally lets you escape your embarrassing Gmail era.

Still using a ridiculous Gmail address you made when you were 13? 😬 G...


Everyone telling you ranking on Google doesn't matter anymore is wrong. When somebody asks a question and an AI overview pops up, where do you think that answer comes from? Google. The same pages that rank are the same pages that AI pulls from. You don't get cited in AI by ignoring search. You get in by being good at it. And Google said this directly, there's no separate AI SEO. The work that ranks you is the work that gets you cited. And yes, AI changed the informational questions, but when someone searches plumber near me, what happens still hasn't really changed. Our efforts have been the biggest revenue generator for a lot of our clients. So don't fix what isn't broken. Get found where people are actually looking. And comment SEO if you want us to help you get there.

Everyone says ranking on Google is dead. They're wrong. Comment "SEO"...


This one setting can destroy your Google Business profile. Go to Google Maps and search your main service and area. Look at the top three results. Then go to your own profile, click on Edit Profile. Go to business categories and see if your primary category matches the people that are ranking above you. If it doesn't, that isn't good. Google leans on this harder than almost anything else to decide who to show. So fix it and comment SEO if you want our help ranking higher.

One wrong setting is quietly killing your rankings… 😳 Comment "SEO" a...


Google is wiping out people's websites. Here's how to see if yours is okay. First, you can type site, colon your domain.com into Google and see if your pages are showing up. The amount of people I talk to that don't even realise their pages are not on Google. Then go to Google Search Console, click on pages and check on crawled, not currently indexed. These are pages Google saw and decided they weren't good enough to show in search results. It just did an update and they got way more strict about this. Rewrite these with original data, screenshots or examples no one else has. Save this to get ahead of your competitors and comment SEO if you want us to help you rank.

Some of your pages aren't even on Google… 👀 Comment "SEO" and I'll ch...


Backlinks, good. Digital PR even better. What is digital PR? One caveman begged for links. Point at my cave. Nobody point. Other caveman make shiny thing. Caveman count 10,000 mammoths, find herd shrinking by 40%. News love numbers. News, write story, news, point big link at cave. Google. See trusted ones pointing Google think, hmm, this cave famous. This cave trusted. Whole cave rank better. Not just one page mistake. Caveman often make shiny thing boring. Caveman launch new rock, not news. News needs surprise. Conflict or big number. More news link, more authority. More authority mean caveman come up when people look for cave. Digital PR, good.

Digital PR is the most slept-on SEO tactic in 2026 and the mechanic i...


Let me show you how to set a static homepage using WordPress. You want to log into the admin, you want to head over to pages, click Add New Page, give it a name, add your content and publish it. Go back to the dashboard, go to settings, reading. Then you can select your homepage displays a static page. And then under homepage, you can click your new page that you've created, which is home, publish. Now, if you go and view your site, you've got your new static homepage.

On this beginners guide I show you how to set a static home page to y...


What your favorite WordPress plugins say about you? Part 1. Google Site Kit: You've literally never touched a bit of code in your life. Wordfence: You've been hacked before and have major PTSD. Rank Math: You actually get SEO, and you probably migrated from Yoast at like 2:00am one morning. Now you have loads of opinions on schema markup. Advanced Custom Fields: You're a grown up and you've had to work on a lot of sites that you didn't actually develop. Contact Form 7: You know there are better options. I know there are better options. Really Simple SSL: You googled, why is there a padlock warning on my site? Couldn't figure it out and just added the first plugin that fixed it. Redirection: You've inherited some absolute disaster sites, and this is the only thing holding it together. Let me know what you wanna see in part two.

The source frames common WordPress plugins as visible clues about a site's SEO ownership, schema maturity, security history, SSL fixes, redirects, forms, and maintenance debt. Main topics: WordPress SEO / plugin capabilities.

What your fave WordPress plugins say about you, whether you're a web ...


Oh, here's the problem. You are the plumber in Denver, and you want to rank in Aurora, Colorado too. Hey, you're like, yeah, we're just like on the edge of Denver. We'll service Aurora, Colorado. Forget it. Just give up. You can't do it unless you read Miriam's article. Cause Miriam's article is gonna give you some strategies. It's a very tricky thing. If you are outside of the city borders, it's a problem. The one true fix is to open another location in Aurora. Of course, that's the best you could do. But she provides all the backup plans and how to do this. And she talks about how service areas, and if you don't know this, listen up. The service area section in your Google Business Profile has zero impact on your rankings in those service areas. Google laughs at you if you put whatever you put in there. Google, in the back end, there's a whole laugh track that plays as soon as you press enter. So it's basically no value in there. It's a sad trombone. That's even better, yeah. As soon as you put in this service area. Yeah, thanks for nothing, Google.

Google Business Profile service-area settings do not make a business rank in nearby cities outside its real location boundary. Main topics: Local SEO service-area rankings.

One of the most common questions I get is, “How can I rank in my neig...


Now this is an easy way to speed up your WordPress website. if you think just by deactivating and deleting a plugin that it's gone, then you're wrong. WordPress doesn't quite work that way. Most plugins store temporary data called transients, and these are just cached values that save WordPress from calling them over and over again every time they need it. And each transient stores two values inside your WordPress database under the WP Options table. Now, WordPress is a specific way on how to delete these transients. And if you delete the plugin and you just remove it, nothing actually cause it to be deleted. So it just sits there and creates blow and slows down your website. Now, as the months and years go by, as you got a WordPress website and you add and remove different plugins, these transients build up and you've probably got thousands of them in your database. Now, the chances are you don't see them, you don't even know that they're there, but they're in the database, they're creating bloat, and they're slowing down the database and the website from real, genuine queries that need to use the WP Options table. Now, there's some really cool plugins out there that you can use to help clean this up, and one of them is called WP Optimize. And even tools like WP Rocket are really good at cleaning this up. And generally speaking, it's safe, because what happens is these transients get Regenerated over and over as they're needed. So when you delete them, the ones that are needed will regenerate, but the ones that you're no longer needed will just not be generated again...

Now this is an easy way to speed up your WordPress website. if you think just by deactivating and deleting a plugin that it's gone, then you're wrong. WordPress doesn't quite work that way. Most plugins store temporary data called transients, and these are just cached values that save WordPress from calling them over and over again every time they need it.

And each transient stores two values inside your WordPress database under the WP Options table. Now, WordPress is a specific way on how to delete these transients. And if you delete the plugin and you just remove it, nothing actually cause it to be deleted.

So it just sits there and creates blow and slows down your website. Now, as the months and years go by, as you got a WordPress website and you add and remove different plugins, these transients build up and you've probably got thousands of them in your database. Now, the chances are you don't see them, you don't even know that they're there, but they're in the database, they're creating bloat, and they're slowing down the database and the website from real, genuine queries that need to use the WP Options table.

Now, there's some really cool plugins out there that you can use to help clean this up, and one of them is called WP Optimize. And even tools like WP Rocket are really good at cleaning this up. And generally speaking, it's safe, because what happens is these transients get Regenerated over and over as they're needed.

So when you delete them, the ones that are needed will regenerate, but the ones that you're no longer needed will just not be generated again. So what I suggest is that you get one of these plugins, you go and check the transient sections, and then you can see whether you've got thousands or hundreds of thousands of entries in these transients, and if you have, you can clear them and let them automatically regenerate.

Obviously, always take a backup of your database, but this is generally. Over the 15 years that I've been doing, it has been safe and has never caused me any issues. If you want me to make a video on how to do this using something like WP Optimize or WP Rocket, just let me know in the comments and I'll do that next.

This is a simple way to speed up and clean up you Wordpress website a...


This is why my method of SEO is so insane. Asking Google Analytics AI, what's the click-through rate from uses pages with organic SEO to the app subdomain uses pages? Target very high-intent keywords with SEO. High intent means people are looking for what your brand offers. They just don't know your brand exists. They are looking for what you provide. They either don't have you top of mind or they don't even know your brand. In the last 28 days, the aggregate click-through rate from the top uses pages to our app via SEO was nearly 70%. This means 7 out of 10 people coming to these pages through SEO is going to our app. Then we convert them with a freemium model. People can use it for free. They don't even have to sign up. If they want extra features, they can get one of the paid tiers. If you want to learn this method of SEO, where you are making high-intent SEO landing pages that look like this, where you are finding these high-intent keywords where people are searching for what your brand offers, this is exactly what I show at compactkeywords.com.

This is why my method of SEO is so insane. Asking Google Analytics A...


The way people prompt AI models has changed dramatically in the last six months. So if you're still prompting like it's 2025, I wanna catch you up to speed. I'm gonna give you three things that have changed, starting from the simplest to the most advanced, and I guarantee if you implement these changes, you're going to see a dramatic improvement in your output. First is we don't write prompt templates anymore. We create skills. What are skills? They're just formalized prompts. Templates create these ones, and they can live inside of Claude or in Codex or on GitHub. It doesn't matter, but this is how it's done now. It's the easiest way to reuse instructions and share them with each other. Second is that for most tasks, you don't want to write out rigid step-by-step instructions. Instead, any skills or design specs that you're writing for Claude should be written the same way you would write those documents for a senior-level member of your team. In other words, focus on the goal. What does success look like? Take time to describe it clearly and in detail, and then provide all the necessary context that Claude or whatever model you're using is going to need to accomplish that goal. But as these models get more intelligent and more capable, giving them specific rigid steps actually hinders them. As long as they clearly understand the goal, you're best off letting them come up with the plan and steps to implement that goal. And the smarter the models get, the more true this is gonna be...

The way people prompt AI models has changed dramatically in the last six months. So if you're still prompting like it's 2025, I wanna catch you up to speed. I'm gonna give you three things that have changed, starting from the simplest to the most advanced, and I guarantee if you implement these changes, you're going to see a dramatic improvement in your output.

First is we don't write prompt templates anymore. We create skills. What are skills? They're just formalized prompts. Templates create these ones, and they can live inside of Claude or in Codex or on GitHub. It doesn't matter, but this is how it's done now. It's the easiest way to reuse instructions and share them with each other.

Second is that for most tasks, you don't want to write out rigid step-by-step instructions. Instead, any skills or design specs that you're writing for Claude should be written the same way you would write those documents for a senior-level member of your team. In other words, focus on the goal. What does success look like? Take time to describe it clearly and in detail, and then provide all the necessary context that Claude or whatever model you're using is going to need to accomplish that goal.

But as these models get more intelligent and more capable, giving them specific rigid steps actually hinders them. As long as they clearly understand the goal, you're best off letting them come up with the plan and steps to implement that goal. And the smarter the models get, the more true this is gonna be. So if you don't want to be rewriting your skills every time a new model comes out, this is the way.

And the third and most advanced tip is for big, complex projects, don't write prompts. Write loops. If you're creating software or a website or a long analysis or a very complex plan, anything where even Claude is going to need to work on this for hours or maybe days, you don't want to be prompting Claude and then waiting for the output, evaluating it, and then prompting it again.

Instead, you want to write a very robust specification document, and of course Claude can help you create that document. And then in Claude Code, ask Claude to run a loop against that specification. It should continue prompting itself until that specification is met. With that loop command, Claude can run for many hours straight, and Codex has the same feature.

how to prompt AI models in 2026: skills > templates, goals > rigid st...


Here's how to find backlinks for free in 30 seconds. Go to Uber suggest, type in your competitor, click backlinks, scroll all the way down, find ones with the lowest spam score. If it's a local directory, a lot of the time you can submit your site for free or at least get ideas for the gaps you need to fill. Comment SEO if you want us to help you rank.

Copy your competitors' backlinks for free with this trick. Comment "S...


Getting good reviews. This is. This is underrated, Jack. Website speed. Website speed. Website speed is a little overrated, unfortunately. Oh, sorry. Writing without using AI. Writing without using AI. A little bit overrated. It's important to write good content. And if we can't write good content, or we can't write content good, then we need to use some AI so we can make our content more better. There we go. Vlogs. Blogs. Blogs are way underrated. We need blogs. Come on, more blogs. Everyone buying backlinks. Buying backlinks. Little bit overrated, Jack. Location pages. Location pages are definitely underrated. Sometimes we have to be creative. Create good location pages. It's an important. No, no. Answer me another question. Answer me another question. Quick. Service pages. Service pages. Service pages are definitely underrated. We need more service pages. Ladies and gentlemen, you heard it here first.

Underrated vs. Overrated: Ranking on Google Comment “SEO” if you want...


this is how you can scrape data from Google Maps and combine it to create a custom audience of hyper targeted people inside of meta advertising as we know everyone wants to advertise on meta but you can't just target the people that you want so easily so look at this for example what we do for a lot of clients we have a client in America that wants to target medical professionals with these products so he asked us to start looking for a list of all the chiropractors and physiotherapists and all other different similar medical professionals in America the first thing that we're gonna do is start with chiropractors if we look on Google Maps there are hundreds and thousands of these guys over here that are all listed so we have software and what we gonna do is scrape all the data from Google Maps of all the chiropractors in America you can see over here it's put on a Google sheet and the list is very large now importantly not every single person have listed their number and most importantly not all of these are mobile numbers but if we can match it with as many as possible the list is still pretty great so take a look over here we going to export all the phone numbers from the Google Map list over there then we going to go into Facebook and go into custom audiences upload that list and give it a bit of time again as you can see and as we know meta will only match it with people that are on the list but it's still great as you can see over here after a few minutes meta have told us that now they can target nearly 20,000 chiropractors in America that is unbelievable just...

this is how you can scrape data from Google Maps and combine it to create a custom audience of hyper targeted people inside of meta advertising as we know everyone wants to advertise on meta but you can't just target the people that you want so easily so look at this for example what we do for a lot of clients we have a client in America that wants to target medical professionals with these products so he asked us to start looking for a list of all the chiropractors and physiotherapists and all other different similar medical professionals in America the first thing that we're gonna do is start with chiropractors if we look on Google Maps there are hundreds and thousands of these guys over here that are all listed so we have software and what we gonna do is scrape all the data from Google Maps of all the chiropractors in America you can see over here it's put on a Google sheet and the list is very large now importantly not every single person have listed their number and most importantly not all of these are mobile numbers but if we can match it with as many as possible the list is still pretty great so take a look over here we going to export all the phone numbers from the Google Map list over there then we going to go into Facebook and go into custom audiences upload that list and give it a bit of time again as you can see and as we know meta will only match it with people that are on the list but it's still great as you can see over here after a few minutes meta have told us that now they can target nearly 20,000 chiropractors in America that is unbelievable just with this guy alone we can put on his ads and he knows that the only people that are seeing his ads are chiropractors in America that is super targeted and focused for him it's brilliant we have invested quite a lot into software that helps us scrape this data through a P s that Google Maps have provided it's a great software it's quite pricey but we do do it for a lot of people and as you can imagine the opportunities are great it's really awesome if you want more information about this give me a shout and we'll do a quote for you

Scraped Google Maps business data can be matched into Meta custom audiences for highly specific ad targeting. Main topics: Meta Custom Audiences.

Scrape Google Maps and Import the Data into Meta Audiences Extract bu...


You go to your website, add a contact form on every key page, make your phone number clickable, keep your pages fast and distraction free, and add one clear call to action per page. Then this will turn more clients into actual leads and this will make it effortless for them to reach out the moment they find the information they need. Most small businesses just have a single contact page, LinkedIn, the main navigation. But if you do this, then every page becomes a contact page and that will lead to more leads. Follow me for more SEO advice.

Every key website page should make contacting the business easy, not rely on one separate contact page. Main topics: Lead Conversion.

Your website is probably making this mistake: It might be getting tra...


What are some SEO disasters you are seeing by people trying to do generative engine optimization, trying to get cited more in LLMs? Using AI to generate lots of content. That's like the main way that people are putting themselves into risky situations. There's a lot of manipulative stuff. Putting articles on your website that call you the best company and all the different categories that you care about. Yes, it works for AI search for a while, it works on Google for a while, but they're clearly identifying it, starting to nullify it. We're in these early days. A lot of things work for GEO, but I really wouldn't be surprised if I've been calling it like Google dropping like an atomic bomb on all of these search results in the next few months. We'll see. I heard a crazy rumor that self promotional listicles are now actually hurting brands visibility in LLMs. For people who don't know what self promotional listicle you're writing. Like a best X for Y article? The best standing desks for offices, you put yourself No. 1. I've heard rumors that it LM will be like, oh yeah, this is a reputable brand, but I didn't include them in my recommendations because they had this suspicious article where they put themselves number one.

AI-generated self-promotional content can create short-term AI/search visibility while increasing future policy and quality risk. Main topics: Self-Promotional Listicles.

Lily Ray on how AI content spam has become an SEO disaster. Me: “What...


Take a piece of paper like I just did, and you write down anything you don't like in your life. Your income, your car, your girl, your guy, your pets, your lifestyle, whatever. Write it down. If you don't like it, then simply choose to not tolerate anything on that list, beginning now. Because you get what you tolerate. You're tolerating a negative mom. You're tolerating living at home. You're tolerating making 60 grand a year. You tolerate a bad relationship. You tolerate the guy cheating on you or the girl cheating on you. You tolerate the shit box that you're driving. Stop tolerating the shit in your life that you don't want, and you'll no longer have it. It's not rocket science.

This will forever be relevant #onthisday #personaldevelopmenttips #pe...


If you have a Google Business profile, do this first. Go to your profile and make sure your service area is completely filled out. Then go to your website and add an areas we serve section. Create unique pages for each one of those areas. Go back to your profile and click on services. Click into each one. You can add a description, include service and location keywords in each one. Then just post consistently mentioning the areas you want to show up. I just saved you thousands of dollars. If you want more help, you can go to our page.

Rank Higher on Google Maps in 2026 If you have a Google Business Prof...


Google are finally stopping advertisers bidding on competitors brand names. Over the weekend, Google put in an announcement, you can see it below over here, that they are introducing a new limited ads policy. Google are finally saying when people are bidding on competitor brand names, No. 1, this leads to abuse. And No. 2, it leads to a bad ad experience. Let me explain why. First and foremost, a bad ad experience means a person is going on to Google, they're searching a brand name, and by mistake they're clicking on a competitor who has bid on that name thinking that they're going to go the brand they're searching for, but they go to someone unrelated. This is a bad experience. Obviously, abuse is logical. A person has spent millions and millions of dollars building up their brand name. Then here someone comes, bids on the brand name and literally encroaches on their brand name. Finally, Google seem like they're going to be putting a stop to it. It's a interesting thing because I know a lot of people do bid on competitors brand names. And I'll be interested to see if Google actually stick to this new policy. If you want to keep up to date with all the latest Google news and Google advertising news, keep on following me.

Competitor brand-name bidding can create both user-experience problems and brand-abuse risk in paid search. Main topics: Brand Bidding Policy.

Google Expands Limited Ad Serving Policy – Protecting Brands from Com...


Or people saying WordPress isn't that customizable and then use Wix, Shopify, or Square Space. Yeah, exactly. It doesn't make any sense at all. Like, that's just saying I don't know how powerful WordPress is.

Replying to @Rebecca WordPress is way more powerful than you think it...


Listen, I'm a businessman. You're a business, er. Girl. Is there anything we can do on the price

Price negotiation can surface as a direct objection during service sales conversations. Main topics: Pricing Objections.

Just some fun things people have said to me as a company director at ...


Google Business Profile tricks you should know, part two. If you go to your Google Business Profile, click the performance button, scroll down to the searches breakdown, and click on see more. You can see everything you're already showing up for on maps. Any of these that are performing well, make sure you add them to your services section and have strong pages for them on your website. And on your profile, make sure you add a description for that service with your location in it. Comment SEO if you want more help, rank an higher.

Google Business Profile Tricks You Should Know (Part 2) If you go to ...


If you go to queryfan. Com, enter a topic to find a persona, the tool will show you the searches that ChatGPT and Gemini run in the background when answering questions about that topic. Because when someone asks an AI tool a question, it runs these normal Google style searches, finds ranking pages and uses those pages to build the answer. So if your website ranks for those hidden searches, you have a much better chance of showing up in AI answers. For example, if I want my web page on hot water tank repair to be returned in AI search results, then these are the exact topics I need to add to my page. Save this post and follow me for more SEO advice.

AI-answer visibility can depend on ranking for the hidden Google-style searches that AI tools run in the background. Main topics: Query Fan-Out.

This is the best query fanout tool I’ve seen yet. Huge shoutout to Ma...


This is a new thing people are doing to hack ChatGPT. Self promotional listicles where all the other companies mentioned don't even exist. A self promotional listicle is when you give a list of the best X for Y, the top 10 best SEO companies in Belfast, then you name yourself as number one. That's why it's a self promotional listicle. Companies are getting next level lazy, making up competing companies that don't actually exist. These aren't real. When ChatGPT looks for the best X for y, it comes across these listicles. It recommends the top source. This year in 2026, companies were spamming these self promotional listicles. They were occurring everywhere. It might be tempting to try this yourself, but before you do. There is a very consistent trend among companies that try this. They tend to have this pattern. They're usually scaling these best listicles using AI. They'll see a crazy increase in traffic as they're doing this. They're also scaling bad user signals. Self promotional listicles do pretty poorly in Google. Searchers don't like it, they hit a tipping point. Their visibility collapses. Quickup did this. This is what happened to their entire blog. It got destroyed. Shopify did this too, and I made a podcast about it here. They got destroyed as well. The crazy truth. Self promotional listicles will work for a little bit, even if you make up competitors, but companies tend to spam them with thousands of posts. Hit a tipping point and Lose everything if you'd like to save years...

This is a new thing people are doing to hack ChatGPT. Self promotional listicles where all the other companies mentioned don't even exist. A self promotional listicle is when you give a list of the best X for Y, the top 10 best SEO companies in Belfast, then you name yourself as number one. That's why it's a self promotional listicle.

Companies are getting next level lazy, making up competing companies that don't actually exist. These aren't real. When ChatGPT looks for the best X for y, it comes across these listicles. It recommends the top source.

This year in 2026, companies were spamming these self promotional listicles. They were occurring everywhere. It might be tempting to try this yourself, but before you do. There is a very consistent trend among companies that try this.

They tend to have this pattern. They're usually scaling these best listicles using AI. They'll see a crazy increase in traffic as they're doing this. They're also scaling bad user signals.

Self promotional listicles do pretty poorly in Google. Searchers don't like it, they hit a tipping point. Their visibility collapses. Quickup did this.

This is what happened to their entire blog. It got destroyed. Shopify did this too, and I made a podcast about it here. They got destroyed as well.

The crazy truth. Self promotional listicles will work for a little bit, even if you make up competitors, but companies tend to spam them with thousands of posts. Hit a tipping point and Lose everything if you'd like to save years. Learning a sustainable type of SEO that gets you recommended in AI that specifically targets paying customers users.

Warm leads that doesn't use long blog posts which take forever to make. It instead uses short SEO landing pages. Learn this method at compactkeywords com.

Self-promotional listicles may work briefly, but large-scale abuse can hit a tipping point and collapse visibility. Main topics: Self-Promotional Listicles.

This is a new thing people are doing to hack ChatGPT. Self-promotiona...


Watch this. If you go to your Google Business Profile, click edit profile, find your business description, add facts and specific numbers about your business, like same day roof repair and Tulsa. Add polls directly from your description to answer questions and maps and search. So when someone asks who does same day roof repair and Tulsa, that's how you show up. Comment SEO if you want us to help you rank.

Watch this. If you go to your Google Business Profile, click edit profile, find your business description, add facts and specific numbers about your business, like same day...

Force AI to recommend your business with this one quick profile fix. ...


Local businesses can now connect their Google Business Profile to Gemini. I wanna talk about why this is more powerful than it might seem at first, and what this tells us about how people will be using software in general moving forward. So if you don't know, your Google Business Profile is essentially your listing in Google Maps. For a local business, it's arguably more important than your website. And a lot of SEO agencies out there will charge you hundreds of dollars every month just to manage it for you, which has always felt like a ripoff to me. Connecting your Google Business Profile to Gemini does two things for you. One, it makes it easier to manage your profile once it's connected to Gemini. You can just ask it to respond to reviews for you, to make updates to your business information, to give you data on how your profile is performing, and to get insights on things like your busiest times or what customers are saying about you. But the other thing it does is it instantly gives Gemini a bunch of context about your business. And if you've been watching my videos, I'm a huge advocate for providing all the information you can to AI about your business. So while I do think you should create a robust knowledge base with all the information available about your business, this is a nice little hack to get you started. Once your profile is connected to Gemini, It'll immediately know the basic information about your company...

Local businesses can now connect their Google Business Profile to Gemini. I wanna talk about why this is more powerful than it might seem at first, and what this tells us about how people will be using software in general moving forward. So if you don't know, your Google Business Profile is essentially your listing in Google Maps. For a local business, it's arguably more important than your website.

And a lot of SEO agencies out there will charge you hundreds of dollars every month just to manage it for you, which has always felt like a ripoff to me. Connecting your Google Business Profile to Gemini does two things for you. One, it makes it easier to manage your profile once it's connected to Gemini. You can just ask it to respond to reviews for you, to make updates to your business information, to give you data on how your profile is performing, and to get insights on things like your busiest times or what customers are saying about you.

But the other thing it does is it instantly gives Gemini a bunch of context about your business. And if you've been watching my videos, I'm a huge advocate for providing all the information you can to AI about your business. So while I do think you should create a robust knowledge base with all the information available about your business, this is a nice little hack to get you started. Once your profile is connected to Gemini, It'll immediately know the basic information about your company.

And then if you wanted to generate blog posts, social media posts, graphics, come up with strategy for your business, it can do all that with that context in hand. Again, it doesn't give an AI everything it could use, but it's a lot better than it having nothing. this trend of connecting large language models to software platforms is much bigger than just Google Business Profiles. More and more of our work is being handled by AI, and we're spending more and more of our day inside of these platforms, whether it's Gemini, Codex or Cloud Code.

If you're using tools like this regularly, you've probably started to notice how tedious it feels when you have to switch to another piece of software to do something, and how much better it is when that software is just integrated directly in the AI platform. If you're not using these tools regularly, I urge you to start trying them. This is the way knowledge work is going. I also recommend checking out the episode of Lenny's podcast where he interviews the CEO of every.

He lays out some really smart predictions about how this is going to evolve. But we're now seeing Google, Anthropic, and OpenAI fiercely competing to be that one platform everyone uses, and Microsoft's out there just giving it their best. But the big takeaway from this is if you're creating software, or even if you just Have a website. It needs to be usable by AI.

I think within the next one to two years, the AI experience is gonna be more important than the user experience.

Connecting a Google Business Profile to Gemini can improve profile management and give the AI immediate business context. Main topics: Google Business Profile.

Should I connect my Google Business Profile to Gemini? Yes, and here'...


Half your website might have disappeared from Google without you even knowing. Google just changed this recently, and a lot of people still haven't caught up. Since AI made it way easier to create content, Google raised the bar on what they'll actually show in search results. So now they're looking at more of your pages and showing less of them. Here's how to check if your pages are getting hit. Open Google Search Console, click pages, and look at crawled, not currently indexed. These are pages Google looked at and decided they weren't good enough to show to anyone. If any of these have the same generic info everyone else published, you're cooked. If it has potential, rewrite it with original data, screenshots, or examples no one else has. The bar has raised. Your content has to move with it. If you're a US-based business, comment SEO if you want us to help with your site.

Half Your Website Just Vanished From Google… 😳 Comment "SEO" and I'll...


If you've got a local business, Google has just done you a solid. Google Business Profiles have now got this direct integration with Google Analytics, which means that you can track calls, your bookings, any direction requests, and website clicks in one dashboard. The only bad news is it's still rolling out, but we're working on a custom Claude skill that's gonna help you set it up. If you comment GBP, I'll send it to you and I'll notify you when it's officially out so you don't forget about this.

Local businesses have been flying blind on Google Business Profile fo...


American government has shut down Claude Fable. On Thursday, Claude and Anthropic released Fable 5, their latest AI model, and everyone went crazy about it, saying how amazing this new system was. Then on Friday afternoon, Anthropic, the company behind Claude, put out a press statement saying that the American government had reached out to them and they're worried about security issues with Fable 5 and Mythos Five. Then what Anthropic said that for the moment, they have pulled back Fable 5 and no one can use it anymore. Now, this is just fascinating and amazing. The American government have said that they're worried about people jailbreaking it and using it, obviously for the wrong things. Now this just shows, and I think it's quite amazing to see that the government still has control of AI. And importantly as well, it's showing how powerful these AI systems are. Obviously, one just has to keep an eye on this and it's going to be fascinating what's going to be happening in the next few days, weeks, and months. Let me know your thoughts.

The source says government security concerns can temporarily remove public access to newly released AI models. The source frames jailbreak risk as a reason governments may scrutinize powerful AI systems. Main topics: AI Model Governance, AI Security Risk.

Anthropic has had to disable Claude Fable due to security concerns  J...


Damn, blocking you now. Sell your shady add ons or an outdated product WordPress somewhere else. WordPress is free by the way. 10 comments? Dude, no one is using WordPress in 2026. So tell me, who's using WordPress in 2026? Like for me, obviously. There's the emergence of AI now. AI is able to code and build websites faster than I ever could. I don't think it's that good at design yet. I don't think you can quite get the design perfectly right, but we can build some really good WordPress websites with AI. So the way that I'm looking at things now is I'm using AI to help me build websites, but I'm still using the WordPress CMS. Because whether you like it or not, when you build a website, there's normally a client assigned to that website that's gonna have to use it and manage it or want to manage it afterwards. And for me, there's no easier CMS than WordPress. Don't get that confused with page builders or using Gutenberg. I'm talking about a custom built CMS using WordPress so that clients can log in. They can do their blog content, they can update their SEO meta, titles, descriptions, whatever they want. They can update page content. There isn't a better platform on the market that can do that. So why wouldn't you use WordPress? But I agree, we can utilise AI to make it a bit more modern.

Replying to @Petersilie am Zahn whether you like it or not, WordPress...


Google, I'm back. I'm here. I'm here at the Go Big, trying to get verified. Sorry, I said your name in a video. I know you don't like that. I got to get in here somehow. It's right here. I found it. No, it's not my key. I'll be right back, Google. Found my key. Let's go back out here. I want you to see this. I'm going to show you that I can lock it, and I'm also going to show you that I can unlock it. Nothing. Can't get in. That's my key. It's mine. Welcome, Google. This is branded merch right here. I'm part of the business. This is proof. How many business cards, Google? I'm ordering some business cards. Last time I showed you my bathroom and you denied me. So this time I want to show you something a little more private. I want to show you my closets. Come on over here, Google. Got my business license in there. You want to go take a look at it? Right in here. I'm going to have to maybe Photoshop this in. There's the business license right there. You see it. Bye, Google. See you next time.

Send this to a business owner that knows the pain 🤣 And comment “SEO”...


Every business needs an AI agent. I think by 2027, having an AI agent for your business is going to be even more important than having a website for your business. A year ago, most business owners would have found that statement insane. But a lot has happened in a year, including how we think of AI agents. So I wanna talk about what an AI agent actually is in 2026, why? I think we can now make a confident guess about what AI agents will continue to look like in the future and why creating an AI agent for your business is actually very easy. A year ago, if someone said they created an AI agent, they probably either meant some kind of n8n. Workflow or some custom coded scaffold that we would now refer to as a harness. These were difficult to set up, and they worked all right, but they weren't great, and as of today, they're completely obsolete. So what happened? In short, I think clawed code and open claw happened. Both of these products showed us how good a harness could be and also how general purpose they can be. Shortly after Anthropic and Peter Steinberger realized this, OpenAI realized they're behind and made similar updates to Codex. These platforms or harnesses are so good and improving so rapidly that it just doesn't make sense to make your own. Whether it's Codex or Claude Code or Openclaw or Hermes or whatever new Better harness comes out next. It's clear that we all want our agents running on one of these platforms. And since these platforms tend to leap frog each other, we need the ability to switch our agent from one platform to another...

Every business needs an AI agent. I think by 2027, having an AI agent for your business is going to be even more important than having a website for your business. A year ago, most business owners would have found that statement insane. But a lot has happened in a year, including how we think of AI agents.

So I wanna talk about what an AI agent actually is in 2026, why? I think we can now make a confident guess about what AI agents will continue to look like in the future and why creating an AI agent for your business is actually very easy. A year ago, if someone said they created an AI agent, they probably either meant some kind of n8n. Workflow or some custom coded scaffold that we would now refer to as a harness.

These were difficult to set up, and they worked all right, but they weren't great, and as of today, they're completely obsolete. So what happened? In short, I think clawed code and open claw happened. Both of these products showed us how good a harness could be and also how general purpose they can be.

Shortly after Anthropic and Peter Steinberger realized this, OpenAI realized they're behind and made similar updates to Codex. These platforms or harnesses are so good and improving so rapidly that it just doesn't make sense to make your own. Whether it's Codex or Claude Code or Openclaw or Hermes or whatever new Better harness comes out next. It's clear that we all want our agents running on one of these platforms.

And since these platforms tend to leap frog each other, we need the ability to switch our agent from one platform to another. When I talk about having an AI agent for your business, I'm not talking about the AI model. I'm not talking about the harness. So what am I talking about?

What is an AI agent in 2026 and I think for the foreseeable future? An agent is just a folder. That's it. It's just a folder full of markdown files.

That might sound weird, but consider that a website is also just a folder. A folder full of mostly HTML files. Now, unlike a website, we don't yet have an agreed upon standard for how we should arrange our agent files. But if you haven't already, please watch my video on Google's Open Knowledge format that they just announced.

I'm optimistic that this will finally give us an agreed upon standard. But how can an AI agent be nothing more than an organized folder of markdown files? Well, it's because all the capabilities that an AI needs are already handled by the platforms like Codex or Claude. All that AI needs to act as an agent for your business is knowledge and instruction.

If you give it enough knowledge and really good instructions, it's pretty amazing what it can already do for your business. In fact, at this Point. I believe anything that can be done on a computer for your business can be handled by a well structured agent, which, again, is just a folder of markdown files. At our marketing agency, the first thing we do for every client is to build a folder like this.

In fact, at this point, we can't really do any work for a client until that folder is built, because all of our systems live on top of that. And if, as a business, you plan on keeping up with AI, in other words, if you don't plan on going out of business, then you also need to think about how you're gonna put together a folder like this for your business.

A business AI agent can be treated as a portable folder of markdown knowledge and instructions, not as a custom model. Main topics: AI Agent Documentation.

What is an AI agent for your business? In 2026 it's just a folder of ...


Okay. Hundred percent agree. WordPress is awesome if you actually know what you're doing. And for me, hundred percent, I agree with this. Okay? It's crazy the split down the middle when it comes to WordPress. The amount of people that love it and the amount of people that absolutely hate it. I honestly don't know what there is to hate about WordPress. Okay, I understand people might not like certain page builders or might not like the block editor, but if you know how to use it properly, you can make amazing websites and you can make systems that your clients can use and manage and update. So easy. There's so many things that you can automate from it as well. Like, it's for me, it's a no brainer as to which platform to use. Like, I've yet to see a platform that beats WordPress.

Replying to @Dan Fully agree. There is nothing better than Wordpress ...


You guys probably feel this, too, but it affects me personally and my mood when I'm not doing well on socials. It's, like, the most psychologically stupid thing that had, like. Do you guys feel that? Yeah. No. Am I alone in there? Totally. You're not alone. You're not alone. I just remind myself that when I started my business, I was going to networking groups with nine people. I was driving an hour both ways to get there. Yeah. Now I have a video. A bad video does 15 to two K views. That's high school stadiums. Like, that's a fair amount of people for my 18 minutes to think of an idea, record it sloppily, edit it in TikTok on my phone, and post it. I just always try to go back to that. It's like, it's better than networking. Yeah. Yeah.

When your content isn’t doing well, remind yourself of the alternativ...


The winners and losers of Google's May 2026 update reveal where AI search is heading. And there's two patterns. The first, Google's favoring locals. All the local shops leapfrogged the giant overseas ones that had thin or localized content. So make sure your website says plainly what you do, where, and who for, so that Google can see when you're the right answer. Google also made it super clear it rewards sites where users actually complete the task, not summarize pages based on someone else's work. I made a Claude skill that tells you if you're winning or losing from this update, plus some suggestions. If you comment winner, I'll send that over to you.

Google's May 2026 update split the internet into winners and losers T...


Use WordPress for years, but moved to Laravel for backend. So I used that WordPress for years. I've used it for 15 years. And there was a period where we went through. We were building some quite bespoke projects. And at the time I felt like we needed to move to something else. And I built probably four projects, I think, in Laravel. And while the front ends were great and they were light and fast and, you know, I was really impressed by the way it worked, what frustrated me was having to build out the CMS. In the background. So that's why I went back to WordPress and carried on building with WordPress. Because I felt like that was one less thing that we had to build. I didn't have to build a back end for my clients to manage the content. And that's why I think WordPress is so powerful, because it has this admin that you can use and customise any way that you want. So for me, I sort of build now with the thought process of Laravel. I build a custom front end, but I just utilise WordPress's backend to manage the content for the clients. And then I customise that. So, yeah.

Replying to @Graeme Mullins Laravel is so powerful but I stopped usin...


Okay, thanks for the question, and I think it's a valid question and something that need does need addressing. So WordPress is the most popular platform online. You know, I think it's like 40% of websites are built in WordPress. I can see why it could be a concern for someone looking to get into WordPress, you know, having to do all these updates all the time, and it's even annoying for people that already work in WordPress. But the bottom line is it is the most popular platform online, and because of that, it's the most targeted by hackers. And then because of that, it constantly needs to be patched and updated. So when plugins and WordPress himself release updates, sometimes they're just new features that are being released, and sometimes they are patching vulnerability. So don't think every time there's an update is because WordPress or the plugin is insecure. That's not always the case. You know, there's lots of reasons why plugins are released. Like there's new features being released, there's compliance, there's bug fixing, there's technology advancements. Now, all of these release new code into the internet. So, you know, when they release updates that fix bugs, that's new code. That's new code that hackers can try and get into. If they find a way in, then there has to be patched. And that patch is what you're talking about is the vulnerabilities that need updating. And, you know, when a new PHP version is released, That's got nothing to do with WordPress. But WordPress and the plugins have to release new updates to work with that PHP...

Okay, thanks for the question, and I think it's a valid question and something that need does need addressing. So WordPress is the most popular platform online. You know, I think it's like 40% of websites are built in WordPress.

I can see why it could be a concern for someone looking to get into WordPress, you know, having to do all these updates all the time, and it's even annoying for people that already work in WordPress. But the bottom line is it is the most popular platform online, and because of that, it's the most targeted by hackers. And then because of that, it constantly needs to be patched and updated.

So when plugins and WordPress himself release updates, sometimes they're just new features that are being released, and sometimes they are patching vulnerability. So don't think every time there's an update is because WordPress or the plugin is insecure. That's not always the case.

You know, there's lots of reasons why plugins are released. Like there's new features being released, there's compliance, there's bug fixing, there's technology advancements. Now, all of these release new code into the internet.

So, you know, when they release updates that fix bugs, that's new code. That's new code that hackers can try and get into. If they find a way in, then there has to be patched.

And that patch is what you're talking about is the vulnerabilities that need updating. And, you know, when a new PHP version is released, That's got nothing to do with WordPress. But WordPress and the plugins have to release new updates to work with that PHP.

And then that releases new code. That new code then becomes subject to being compromised. And if they find a compromise, the hackers, then, you know, another update needs to be done to patch that.

Some other reasons to mention, you know, there's obviously browsers advancing, you know, they need new code. There's server updates that get released that, you know, websites need to comply with them. Browser compatibility.

And then there's compliance, you know, WordPress releasing updates to comply with new laws. Then there's, you know, best practices that they have to keep up to date with, you know, industry standards, all these things.

It would be a bigger concern if there were no updates for these issue...


What is something most SEOs still believe that stopped being true a couple years ago? Links matter more than mentions. I don't think they do. I think mentions matter more than links. If you're still link building, I have great news: you can stop. You don't have to do it. It's like washing chicken. You don't have to do it, man. Just stop. You can see where this train is going: mentions. Less people are putting up niche blogs than before. More people are posting on YouTube, are posting on Instagram. The future is big platforms dominating more and more of what gets surfaced, what's popular, what people think about topics, what people think about products, what people think about brands. You have to be present in these places with a message that resonates, with content that gets watched, listened to, read. If you were starting a brand, brand new company today, you had zero audience, you had zero reputation, what would your marketing look like or your first 90 days of marketing look like? I will always pick channels, tactics that do three things. One, serving my audience in the places they pay attention. Second one is, I don't think it is worth your time, energy to do something where you have no personal passion. The third one is, I would need something where I can provide unique value that nobody else provides. What is something different that I'm doing in this place where my audience pays attention that other people are not doing?

The source argues that brand mentions and platform presence can matter more than traditional link building. The source recommends choosing early marketing channels where the audience pays attention, the brand has energy, and it can provide unique value. Main topics: Brand Mentions, Channel Strategy.

Godfather of SEO, Rand Fishkin: “Mentions matter more than backlinks....


Here's a hack to quickly convert SEO keywords into AI prompts at scale using Google Sheets. You can use the equals AI function to convert every keyword into a query that searches the way a real person would ask it at scale. I refine the prompt so that it writes in first person like real AI queries, and you can feed your audience context into a second column here that'll then give you the context of what someone might be using that query for. Reason this matters is once you've got real prompts instead of keywords, you could feed them straight into AI visibility tracking and then see if your brand actually shows up.

Keyword tracking is dying because AI doesn't search the way Google do...


Will AI take my job? This is the most common question worldwide that everyone is asking, and rightfully so. People are very worried about it. Now, I'm not clever enough to answer this question for you. Rather, I'm going to let Jensen Huang answer for you. He was asked the same question. Now, for those of you that don't know NVIDIA, you should. It's a company with the largest market cap in the world, almost $5 trillion. Jensen Huang is CEO and founder of it. Look what he answered when he was asked the same question. I would say to the people who are worried about losing their jobs to AI, learn AI, you're not gonna lose your jobs to AI. You're gonna lose your job to somebody who learned AI better than you. Now, this is unbelievable. And this is the answer that I think is straightforward. You have to embrace AI. You have to start learning AI. You have to be understanding it. And most importantly, you can't be afraid and you have to be comfortable with it. AI is here to stay and we have to be on top of it if you want to get ahead in this world. Let me know your thoughts.

The practical job-risk message is not that AI replaces everyone, but that people who learn AI gain an advantage over people who avoid it. Main topics: AI Skills.

Will AI Take My Job? - See What Nvidia CEO Jensen Huang Says This is ...


If you are a new brand and you need to quickly build credibility, go to aipodcastmatcher.com. It makes it really easy to go on podcasts, even podcasts that not a lot of people listen to. These podcasts show up on Google when people search your name. In a month, it is not unreasonable that you could go on 10 to 20 podcasts. A lot of these podcasts come out to YouTube. YouTube is the most clicked website in Google. It shows up for everything. When you go on podcast, the podcast title and description uses your name. This makes it show up when people search you. If you are a new brand, not a lot of credibility, very little about your brand is out there. You do this, and in a month you will be shocked at how much will show up when people search your brand name or just your name. Crazy opportunity for new brands who want to increase visibility.

New brands can build credibility quickly by appearing on podcasts that create searchable public proof around the brand name. Podcast titles and descriptions can help a name or brand show up when people search for it. Main topics: Brand SERP, Podcast Guesting.

If you are a new brand and you need to quickly build credibility, go ...


AI has taken your traffic. You're not gonna get it back. But it was never gonna make you any real money anyway. It's just people looking for information, like what is a brand strategy or what size running shoe. Don't know what happened there. You were essentially just building an audience that was never gonna buy. The searches that actually matter, like when someone is ready to book your services or buy your product, AI can't actually fulfil those. They still need you. If you've done a good job of search optimisation on your site, AI should be recommending you and sending customers to you. If those visitors were never gonna become customers, then that drop shouldn't actually matter.

The source says AI-driven loss of informational traffic may matter less than visibility for searches with buying or booking intent. Main topics: AI Search Traffic.

Let’s talk about AI’s impact on your website SEO strategy. Because ye...


This is crazy. Google is now asking your customers to snitch on you. Some users are seeing this question, does this business offer rewards in exchange for reviews? So if you're giving people discounts, gifts, or freebies for leaving a Google review, you need to stop. Google reviews are extremely important for rankings and conversions, but incentivizing reviews is against Google's guidelines. In the best case, incentivized reviews just get removed. In the worst case, your Google Business Profile could get suspended. So don't buy or incentivize reviews. What you should do is ask every customer, make it easy with a review link and just let them leave an honest review. There's an awesome free tool that will generate a short review link and QR code for asking for Google reviews. So save this post and let me know if you want a link to that tool.

If you’re a business owner or an agency managing Google Business Prof...


Right now, every serious business is trying to figure out how to incorporate AI into their workflow. The most important part of that is how you structure your company's knowledge. As of today, June 12, we have the very first standard for how that knowledge should be structured. This is the moment we've been waiting for, and as I guessed, it's Google who's putting forth this standard. No surprise there. They just put out a blog post announcing what they're calling the Open Knowledge Format, or OKF. I'm so excited about this. I already recorded a video, and I had to record another one, even though it's 100 degrees outside right now. If Google is successful in getting businesses to adopt this standard, and I think they will, they've had a lot of success with Universal Commerce Protocol and Web MCP. Getting your company's knowledge base set up using this standard is going to be the most important step for you to take before integrating AI. If you watch my videos at all, you know how bullish I am on setting up a knowledge base like this for your company. We build this out for all of our clients. We call it their brand ambassador, and me and my team are already talking about how we might adapt our current brand ambassadors to this new standard. So what makes this standard so great? The standard itself is pretty simple. I mean, it makes sense. I like it. But what actually makes it great is just that there's a standard at all...

Right now, every serious business is trying to figure out how to incorporate AI into their workflow.

The most important part of that is how you structure your company's knowledge. As of today, June 12, we have the very first standard for how that knowledge should be structured. This is the moment we've been waiting for, and as I guessed, it's Google who's putting forth this standard. No surprise there.

They just put out a blog post announcing what they're calling the Open Knowledge Format, or OKF. I'm so excited about this. I already recorded a video, and I had to record another one, even though it's 100 degrees outside right now.

If Google is successful in getting businesses to adopt this standard, and I think they will, they've had a lot of success with Universal Commerce Protocol and Web MCP. Getting your company's knowledge base set up using this standard is going to be the most important step for you to take before integrating AI.

If you watch my videos at all, you know how bullish I am on setting up a knowledge base like this for your company. We build this out for all of our clients. We call it their brand ambassador, and me and my team are already talking about how we might adapt our current brand ambassadors to this new standard.

So what makes this standard so great? The standard itself is pretty simple. I mean, it makes sense. I like it. But what actually makes it great is just that there's a standard at all.

If we can all agree how your knowledge should be structured, then every AI agent or harness or prompt or skill can assume knowledge is structured in that way, and then we move from having to create custom processes in isolation and into a world where we can all share and iterate on each other's processes.

This absolutely has to happen for us to make quick progress. We still don't know yet if Google Standard will be adopted, but I mean, come on, it's Google. There are no real competing standards right now, and it does make sense.

Alright, TJ, just tell us what it is already.

First of all, it's just files. There's no SDK or compression schema that you have to worry about. It's just a series of markdown files in a nested hierarchy. Within each folder, you can have an optional index file that describes all the other files in that folder, and at the top of each markdown file, there's a mandatory YAML front matter.

If that sounds complex at all, trust me, it's not. It's just some text at the top of each file defining fields like title, description, tags, type, resource, and timestamp. Only a few of these are mandatory. That just lets the agent quickly look up relevant files, and then you can add as many custom fields as you want.

What Google has released so far is just version 0.1 of the standard. It'll probably change some, but I think it makes sense in its current form. I think the biggest changes will come from people actually implementing it and seeing what best practices emerge, and then over time, those best practices will likely be integrated into the standard.

Where will these files live? Well, ultimately, you want all this knowledge to be platform agnostic, and you want each file to live in a single location. The way things are heading, I'm guessing most businesses will set this up inside of Github. That's what we're planning to do ourselves.

It's a huge rush to adapt to this standard. However, it's so close to the best practices that already exist, and it makes so much sense given where AI is headed, that I think you'd be safe adopting it now.

And if you haven't already started collecting this knowledge base, I highly recommend you start doing that immediately.

The source says structuring company knowledge is a prerequisite before integrating AI into workflows. The source describes Open Knowledge Format as markdown files with YAML front matter and optional index files. Main topics: AI Knowledge Base, Open Knowledge Format.

What is Google's Open Knowledge Format? The first real standard for s...


Gamma just hosted one of the biggest New York City Tech Week events I've ever been to. They rented out the Manhattan Ballroom, and every single creator and founder that I know in the tech space was at the event. If you don't know what gamma is, which I actually didn't know before the event, it's an AI tool that lets you make really cool and aesthetic presentations, slide decks, and web pages from just prompts. Went into the event not knowing what to expect. So they had an open bar with a bunch of small bites from waiters walking around. I didn't know what to do, so I spent a lot of time eating every single piece of food that I could get my hands on from the waiters, and every single one was so good. I told myself to stop being awkward and not socializing with anyone. So I grabbed a drink from the bar in order to give myself some confidence. I happen to be sitting next to Silicon Valley Girl, so I talked to her about the growing AI space and if the bubble will pop. Then I got interviewed and basically told everyone that my hot take in AI is that AI valuations are not inflated because the demand for AI is still insanely huge and growing at an accelerated rate. After talking to a few more people I met on the internet, I got really tired of socializing until I met this guy, the founder of Stan Store, who I respect a lot because he just hit 40 million ARR for building tools for creators. I got interviewed again, but this time by him and he mentioned how they were building an AI personal assistant tool for content creators. The main show started...

Gamma just hosted one of the biggest New York City Tech Week events I've ever been to. They rented out the Manhattan Ballroom, and every single creator and founder that I know in the tech space was at the event. If you don't know what gamma is, which I actually didn't know before the event, it's an AI tool that lets you make really cool and aesthetic presentations, slide decks, and web pages from just prompts.

Went into the event not knowing what to expect. So they had an open bar with a bunch of small bites from waiters walking around. I didn't know what to do, so I spent a lot of time eating every single piece of food that I could get my hands on from the waiters, and every single one was so good.

I told myself to stop being awkward and not socializing with anyone. So I grabbed a drink from the bar in order to give myself some confidence. I happen to be sitting next to Silicon Valley Girl, so I talked to her about the growing AI space and if the bubble will pop.

Then I got interviewed and basically told everyone that my hot take in AI is that AI valuations are not inflated because the demand for AI is still insanely huge and growing at an accelerated rate. After talking to a few more people I met on the internet, I got really tired of socializing until I met this guy, the founder of Stan Store, who I respect a lot because he just hit 40 million ARR for building tools for creators.

I got interviewed again, but this time by him and he mentioned how they were building an AI personal assistant tool for content creators. The main show started. I was able to hear talk from Malcolm Gladwell, which is insane because growing up I read a lot of his books, including outliers and Tipping Point.

Go check out Gamma if you haven't already. I've been trying it out and it's super useful for creating any aesthetic presentation or slide deck when I present to my leads.

Gamma took over NYC Tech Week #ai #tech #GammaPartner @Gamma AI


The FIFA World Cup starts tonight and I'm so excited. There are going to be 104 games over the period. So that's quite a lot and you have to schedule accordingly if you anything like me and are a big soccer fan. The problem is with all that many games and all the different time zones, it's quite hard to schedule accordingly specifically with the different times that it's happening. But I worked out a quick hack with Claude that helps you sync all the games and all the schedules specifically to the South African time zone or I suppose any time zone that you want into your Google Calendar. It's very easy to do. Go into your Claude app on your desktop, then go to customize, then go to connectors, then look for the Google Calendar. Once it's done, copy this prompt below into Claude. You can see it's very easy. You literally can just copy and paste from below and I'll even put the prompt in the chat once it's done. It's very cool. And you're gonna see when you open up your Google calendar that all the games are perfectly synced. It's great. You can keep your schedule up to date now and you can plan accordingly. I hope you enjoy the World Cup because I know I certainly will.

Claude can turn a complex, timezone-heavy event schedule into Google Calendar entries when the calendar connector and prompt are set up correctly. Main topics: AI Workflow Automation.

Sync the World Cup Fixtures to Your Google Calendar with Claude ⚽📆 S...


I've just seen a video where an agency owner said that her agency is no longer using WordPress because they want their websites to look more professional. Like, that doesn't even make sense. I'm assuming she must have had some backlash for this because the comments to the video were totally disabled. I couldn't even reply with my opinion. So let's break this down now. The platform and the design, they're two totally different things. WordPress is a CMS. It's the engine. It's got nothing to do with the design. On the front end, the browser doesn't render. Whether it's WordPress or not, the browser just renders whatever the designer or you if you've used it as developed. If the site looks unprofessional, that's because your designs are unprofessional. It's got nothing to do with WordPress. So whatever platform you use, you're gonna have the same problem. Now, I've said it before, you can build absolutely anything with WordPress, like Pixel for pixel design, whatever you want. However, the reverse is not always true. Try picking one of these sites off awards.com and building that in one of these lockdown page builders. So when I hear them saying that they were leaving WordPress to build more professional websites, what I actually hear is that they were probably using off the shelf templates or some sort of page builder and they've never learnt how to use WordPress properly. Some of the biggest brands in the world are using WordPress. And you would never know by looking at their website. And that's the whole point. You can't tell by looking at the front end...

I've just seen a video where an agency owner said that her agency is no longer using WordPress because they want their websites to look more professional. Like, that doesn't even make sense. I'm assuming she must have had some backlash for this because the comments to the video were totally disabled.

I couldn't even reply with my opinion. So let's break this down now. The platform and the design, they're two totally different things.

WordPress is a CMS. It's the engine. It's got nothing to do with the design.

On the front end, the browser doesn't render. Whether it's WordPress or not, the browser just renders whatever the designer or you if you've used it as developed. If the site looks unprofessional, that's because your designs are unprofessional.

It's got nothing to do with WordPress. So whatever platform you use, you're gonna have the same problem. Now, I've said it before, you can build absolutely anything with WordPress, like Pixel for pixel design, whatever you want.

However, the reverse is not always true. Try picking one of these sites off awards.com and building that in one of these lockdown page builders. So when I hear them saying that they were leaving WordPress to build more professional websites, what I actually hear is that they were probably using off the shelf templates or some sort of page builder and they've never learnt how to use WordPress properly.

Some of the biggest brands in the world are using WordPress. And you would never know by looking at their website. And that's the whole point.

You can't tell by looking at the front end. Just look at some of these websites that are on awards.com. Like, these are WordPress websites.

You would never know. These are some of the most beautiful websites that are around. So if you can't make WordPress websites look professional, then I blame the builder, not the platform.

I don't know. Is it just me? Let me know in the comments.

Do you agree with me or am I going crazy?

The platform you build on has nothing to do with how professional you...


This is huge. Google just turned Gemini into your Google Business Profile assistant. You can now connect your Google Business Profile directly to Gemini, and this changes how you manage your local presence. Once connected, you can just ask Gemini to update your hours, attributes and links, draft replies to your latest reviews, create and schedule Google posts, analyze your performance metrics and find out what keywords people are using to find your business. And they also announced a new business notebook that'll proactively flag things like unanswered customer questions or missing holiday hours. Here's what you need to know. 1, it's rolling out globally on the Gemini web app first. And 2, for the moment, it only works if you only manage one profile. So if you manage multiple profiles, you may not see this in your account. This is a clear signal we've seen yet that Google wants AI to manage every aspect of your presence on Google. So save and share this video and follow me for more tips.

🚨 Breaking Google News: Gemini can now help manage your Google Busine...


Social media is now a battleground for review content on your brand. The most clicked websites in search are social media, Instagram, Facebook, TikTok X, LinkedIn, YouTube. Here is a ridiculous opportunity for brands that are collecting video testimonials, dropping them on social media. Starting the post with this language, specifically your brand name, then the word review. Here's what happens when you do this a lot. A searcher trying to figure out if your brand is credible. Google's reviews for you. All of Google is showing these reviews that you put up across all social media. Another searcher is asking ChatGPT. ChatGPT goes and searches for reviews of your brand, sees all of the reviews that you put up. Make sure to put a transcript of your reviews with the description when you post it. This way AI can read it. The biggest opportunity to have good things about your brand coming out is reposting everything positive to social media.

AI can access and utilize review transcripts for brand credibility. The source says reposting positive brand content to social media can help AI and search find favorable reviews. Using specific language in social media posts can improve brand visibility. Main topics: AI Visibility, Content Strategy, SEO, Social Proof.

Social media is now a battleground for review content on your brand. ...

AI Visibility
Content Strategy
SEO
Social Proof


Claude just released their new model, fable. It's by far the most capable model in the world right now. I wanna talk about how to use it and what you should not be using it for. So if you don't know, fable is mythos, the model that was too dangerous to release. It just has a few extra safety cards on it. You ask any questions about cyber security or biology will instead route you to Opus 4.8. Fable is exactly twice the cost of Opus per output token, but it's also much more token efficient. Until June 22nd, you can use it inside of a Claude subscription, a Pro, or a Max plan. But after that you can only use it through the API. And if you don't know, that cost you 10 to 25 times as much as it does through a subscription now. It sounds like a eventually anthropic planned to add it permanently to cloud subscriptions, but in the meantime we just have this short window to try it before it becomes prohibitively expensive for most of us. To give you some context, our agency uses a Claude MAX subscription and we recently started hitting the limit when we had to switch over and start paying for usage. We spent almost $300 in a single day. Before we had to pay for usage, it was only $200 for an entire month. So now is the time to try out fable. But what should you use it for? Fable's biggest strength by a long shot, he's software engineering. So if you've been wanting to build a tool that was too complex for other models, or maybe you were considering vibe, coding a SAS product, that's the perfect task for fable. But it's also really good at any deep analytical work...

Claude just released their new model, fable. It's by far the most capable model in the world right now. I wanna talk about how to use it and what you should not be using it for. So if you don't know, fable is mythos, the model that was too dangerous to release.

It just has a few extra safety cards on it. You ask any questions about cyber security or biology will instead route you to Opus 4.8. Fable is exactly twice the cost of Opus per output token, but it's also much more token efficient. Until June 22nd, you can use it inside of a Claude subscription, a Pro, or a Max plan.

But after that you can only use it through the API. And if you don't know, that cost you 10 to 25 times as much as it does through a subscription now. It sounds like a eventually anthropic planned to add it permanently to cloud subscriptions, but in the meantime we just have this short window to try it before it becomes prohibitively expensive for most of us. To give you some context, our agency uses a Claude MAX subscription and we recently started hitting the limit when we had to switch over and start paying for usage.

We spent almost $300 in a single day. Before we had to pay for usage, it was only $200 for an entire month. So now is the time to try out fable. But what should you use it for?

Fable's biggest strength by a long shot, he's software engineering. So if you've been wanting to build a tool that was too complex for other models, or maybe you were considering vibe, coding a SAS product, that's the perfect task for fable. But it's also really good at any deep analytical work. For example, we have a client right now that wants to restructure their 400 page website.

They already had a detailed plan that, of course, was written by Claude. That plan had a lot of holes in it. It would have taken me days to go through and itemize all the issues and my recommendations. Instead, I give fable access to their data from analytics, etrecs, Google Search Console, and our clout skills for website structure and SEO optimization.

And I had to go through and make page by page recommendations. And honestly, it did a better job than I could have. Frankly, I would have started to get lazy a few hours in. But fable just never gives up.

In the paper Antarctic put out about fable, they actually noted that it enjoys difficult tasks. I recommend looking up what Ethan Malik built with fable in the first 24 hours since it was released. It's insane how smart it is. In fact, for many tasks, it's too smart.

For example, I wouldn't recommend using it for any kind of public facing writing. It sounds like the smart kid that knows they're smart is trying to prove it. With every sentence and in general, anytime a task could be done by another model, you should use another model. It looks like we're past the days where you always want to be using the smartest model.

Costs are getting so high that we really have to be thoughtful about which models we use for which tasks. Personally, I've been finding myself using Gemini 3.5 flash for a lot of simple tasks.

The source warns against using the strongest model by default for public-facing writing. The source frames Fable's strongest use case as software engineering. Main topics: AI Model Usage, AI Writing Quality.

What is Claude Fable 5 good for? The smartest model out right now. Be...