I feel like we're seeing a shift in how people feel about the use of AI. Like a year ago, it was just universally embarrassing to get caught using AI even to draft an email or a report. And sure today people still get embarrassed being caught using AI. But I feel like it's moving towards a world where it's not whether you used AI but how you're using AI. At least among the people that I interact with, if the AI is actually improving the message and if you would still stand behind every word coming out of the AI, people don't really care. Often they even appreciate it. I realise there are a lot of exceptions to this. Plenty of people are still very much anti AI and I think there are a lot of good reasons to be skeptical of AI still. But I feel like we're moving towards a future where our criticism of AI is much more nuanced or were more concerned about careless use of AI or using AI to intentionally mislead someone. And so my prediction is that within a few years, using AI to sharpen up a point or to work more efficiently won't just be accepted, it'll be expected. I see it happening the same way that Google Docs was normalized. I'm old enough to remember when putting something important into a Google doc was seen as unprofessional. Does anyone else? Remember this awkward phase? It was totally fine to put something into a word document, save it to your desktop and then send it over as an attachment. But if you just sent a link to a Google doc, that was like arbitrarily too casual. And sure, back then you could have raised valid criticism...

I feel like we're seeing a shift in how people feel about the use of AI. Like a year ago, it was just universally embarrassing to get caught using AI even to draft an email or a report. And sure today people still get embarrassed being caught using AI. But I feel like it's moving towards a world where it's not whether you used AI but how you're using AI. At least among the people that I interact with, if the AI is actually improving the message and if you would still stand behind every word coming out of the AI, people don't really care. Often they even appreciate it. I realise there are a lot of exceptions to this. Plenty of people are still very much anti AI and I think there are a lot of good reasons to be skeptical of AI still. But I feel like we're moving towards a future where our criticism of AI is much more nuanced or were more concerned about careless use of AI or using AI to intentionally mislead someone. And so my prediction is that within a few years, using AI to sharpen up a point or to work more efficiently won't just be accepted, it'll be expected. I see it happening the same way that Google Docs was normalized. I'm old enough to remember when putting something important into a Google doc was seen as unprofessional.

Does anyone else? Remember this awkward phase? It was totally fine to put something into a word document, save it to your desktop and then send it over as an attachment. But if you just sent a link to a Google doc, that was like arbitrarily too casual. And sure, back then you could have raised valid criticism. You could have pointed to times where people forgot to share the file and it made it inconvenient or the risk of accidentally sharing sensitive information with the world. But those aren't criticisms against Google Docs. Those are criticisms against the careless use of Google Docs. So I personally am not hiding my use of AI at all. I simply evaluate the output of AI the same way I would if it was written by a very talented intern. If I need to make edits, I'll make edits. But as long as I can stand behind every word for it, I'm happy for people to know that it was written by AI.

What is the future of AI in the workplace? It's shifting from embarrassing to expected 👀 same thing happened with Google Docs #AIatWork #FutureOfWork #WorkplaceTech #AI


The 2026 Local Search Ranking factors report has officially been published. This is the closest thing we get to a source of truth for the factors that Google uses to rank businesses and their search results. And while the report emphasises local businesses, I think it's valuable for any business to look at. This is a report that Darren Shaw from White Spark puts out every couple of years. Because, of course, Google doesn't tell us what the ranking factors are. So Darren just gathers a bunch of the local SEO. Experts and has them answer a grueling two hour long survey and then aggregates together the results. So what you get is the average opinion of a bunch of the top experts in local SEO. I get super excited whenever this report comes out. It's like Christmas in the SEO community. This is the first year Darren asked me to participate as one of the experts. So thank you, Darren, for including me as one of the 47 local SEO experts. I feel honored to be included among some of the people I've looked up to over the last 16 years. I just thought it'd be fun to go over some of the most interesting bits of the report. But you should definitely check out the whole thing. It's just a treasure trove of good information, and Darren does a really good job of taking a ton of information and making it very digestible. So on the Local side if you're trying to rank in Google Maps, the main factors have pretty much remained consistent for several years now. You need to make sure you're in the right primary category...

The 2026 Local Search Ranking factors report has officially been published. This is the closest thing we get to a source of truth for the factors that Google uses to rank businesses and their search results. And while the report emphasises local businesses, I think it's valuable for any business to look at. This is a report that Darren Shaw from White Spark puts out every couple of years. Because, of course, Google doesn't tell us what the ranking factors are. So Darren just gathers a bunch of the local SEO. Experts and has them answer a grueling two hour long survey and then aggregates together the results. So what you get is the average opinion of a bunch of the top experts in local SEO. I get super excited whenever this report comes out. It's like Christmas in the SEO community. This is the first year Darren asked me to participate as one of the experts. So thank you, Darren, for including me as one of the 47 local SEO experts. I feel honored to be included among some of the people I've looked up to over the last 16 years. I just thought it'd be fun to go over some of the most interesting bits of the report. But you should definitely check out the whole thing. It's just a treasure trove of good information, and Darren does a really good job of taking a ton of information and making it very digestible. So on the Local side if you're trying to rank in Google Maps, the main factors have pretty much remained consistent for several years now. You need to make sure you're in the right primary category. If you can get a keyword into the name of your business, that'll help you rank for similar keywords. And then of course, where your business is verified or where you're located is a huge factor. You'll always rank much better around your business.

So what has changed? Well, reviews have always been very important, but this year everyone agreed that how recent those reviews are is more important than how many reviews you get. In other words, as I said before, it's more important how many reviews you got this month and how many reviews you have total. But again, the report doesn't just talk about local rankings. It also talks about organic rankings and ranking in AI. This is the first year of the report talks about AI. One thing that most of us seem to agree on is that links don't matter as much as they used to. They still do matter, specifically for organic ranking, but they matter less than they used to. And for ranking in AIs, they matter even less. And I'm using the term ranking in AI. That's not quite accurate. You don't rank in AI, you get recommended by AI. But everyone trying to get recommended by AI. Is an SEO. So we're using SEO language. There are a few other things that have become more important largely due to AI. Citations, for example, have become less and less important every year for the last several years. This year they're making a comeback because citations are very important for A. I. If you don't know, a citation is just a mention of your name, address, and phone number on a website. This is typically going to be on some kind of business directory. That being said, I still don't think spamming your business across a bunch of directories is going to make a big difference. We typically still do this for our clients cause it's very cost effective. But if you look at how ChatGPT, Google's AI mode actually use directories, they have like one to three that they care about per industry, similar to how Google is. The experts also agree that it's suddenly very important to get on these top 10 lists. However, again, when you look at where ChatGPT is looking, most of the top 10 lists are produced by these same directories. In fact, that's why AI is looking at these directories in the first place. These are automatically generated lists. I have another video talking about how you should figure out which directories the AI. Looks at for your industry and then figure out how they rank businesses so that you can get to the top of these lists. Typically it's just by getting more reviews So that's just a few highlights. Go check out the report for yourself.

2026 Local Ranking Factors are here! Recent reviews now matter MORE than review count. Links dying, citations coming back 📊 #LocalSEO #SEO #GoogleMaps For Google Maps, the creator highlights primary category, keyword in business name, and location/proximity as major local factors. The creator says recent reviews matter more than total review count in the 2026 local ranking factors discussion. The creator says links still matter for organic ranking, but less than before and even less for AI recommendations. Main topics: citations and AI visibility, links vs AI recommendations, local SEO ranking factors, review recency.

citations and AI visibility
links vs AI recommendations
local SEO ranking factors
review recency


Last week, Canva launched Canva Video 2.0, which is going to be a direct competitor to CapCut and other video editing suites. What makes Canva Video 2.0 so appealing is that there's so many people already using Canva and Canva really is great. The user experience is great. There's so many tips and there's so many things just to help you get going. Now with this video editor, they're gonna put a lot of the stuff that they've worked already in Canva into the video editor. There's gonna be AI editing, there's gonna be AI images, there's gonna be a lot of the extensive library that you can already use in Canva that you can put directly into your videos. This is a big limitation that I've seen in CapCut where a lot of the videos and the stock stuff is really quite limited. It's gonna be an enhanced timeline, which is going to make editing a whole lot better and quicker. With CapCut, some of the privacy issues are a little bit limited and a bit grey. No one really knows who owns the content. With Canva Video Editor, Canva have promised that you are the only person who owns this content. That is really quite a big selling point. A lot of content creators that I know and me personally, I'm gonna check out this Canva 2.0 because it really looks exciting. If you are a content creator, let me know in the comments below if You're thinking of moving to Canva Video 2.0?

Canva Video 2.0 is a New Video Editor for Creators and Alternative to...


Every business owner should know about this. Google's negative review extortion scam for, and it does seem to work, report inappropriate reviews on your business profile. Click this. You connect your Google business reviews. Negative review extortion scams are a real problem for businesses. Every business owner needs to know about this. Save this URL.

Every business owner should know about this. Google's Negative Review Extortion Scam form. And it does seem to work. Report inappropriate reviews on your business profile... Negative review extortion scams can affect businesses, and Google Business Profile has a reporting flow for inappropriate reviews. Main topics: Google Business Profile review abuse.

Every business owner should know about this. Google's Negative Review Extortion Scam form. And it does seem to work. Report inappropriate reviews on your business profile.  Negative review extortion scams are a real problem for businesses. Every business owner needs to know about this. #localbusiness #localseo #googlebusinessprofile #digitalmarketing


Everyone thinks that if you hide your address, you lose your rankings and they're not really wrong. But I would argue that when you hide your address, you don't really lose them. They just go somewhere else. Where did they go rankings? They Google moves your map pin to some other place. And so that factor is very interesting in this report. And, uh, you know, I, I talk a little bit about what you can do to find where did my rankings go. I, you can use grid ranking software. You probably should use the white spark 1 cause it's freaking awesome. The white Spark local ranking grid software. You can set up a massive grid and then you be like, aha, I see a bit of green up in the top right corner and then you kind of zoom in and you're like, why did Google put me there? So anyway, that's really interesting to me.

This week’s episode is only 12 minutes and packed with valuable takea...


Something is happening with LinkedIn. Friend of mine A few days ago I decided to start posting five times per day. Here are the results so far. This is his content performance from the last week. In the last week he got 11,685 impressions. This is really crazy. Just for context, the account has not seen any activity in years. Here, this is my own content performance from the last week. From the last seven days I have 222,000 impressions. Posting on LinkedIn is so easy. You can bang out five posts really fast in 30 minutes. I don't know how long this will last, but LinkedIn seems to be a goldmine for getting visibility right now.

Something is happening with LinkedIn. Friend of mine: "A few days ago, I decided to start posting 5 times per day...

Something is happening with LinkedIn. Friend of mine: "A few days ago, I decided to start posting 5 times per day. Here are the results so far." This is his content performance from the last week. In the last week, he got 11,685 impressions.  This is really crazy. "Just for context, the account has not seen any activity in years." This is my own content performance from the last week, from the last seven days. I have 222,000 impressions. Posting on LinkedIn is so easy. You can bang out five posts really fast, in 30 minutes. I don't know how long this will last, but LinkedIn seems to be a goldmine for getting visibility right now. #linkedinmarketing #socialmediamarketing #instagrammarketing #digitalmarketing


These are the 5 easiest SEO tasks you can do today to boost your website traffic on Google & ChatGPT. And you don't need any paid tools to do it. You're gonna wanna save this video so you can come back to it This is the most important SEO element on your page. Everyone needs to be unique and contain its own target keyword. It's gonna help your on-page SEO and increase your chances of ranking on Google Images. It needs to include your target keyword and be the first bit of text on the page. This is basically free advertising on Google Maps, and it's the only way you're gonna rank in local search results. This tells Google all the pages on your website that they need to index, so they can show them in their search results. If you do this, they're gonna do that faster.

Want more website traffic from Google & ChatGPT? Start with these 5 beginner SEO tasks today: ✅ Update your meta titles ✅ Add alt text to your images ✅ Add an SEO optimised H1... This source is indexed under Basic SEO tasks. Main topics: Basic SEO tasks.

Want more website traffic from Google & ChatGPT? Start with these 5 beginner SEO tasks today:  ✅ Update your meta titles  ✅ Add alt text to your images  ✅ Add an SEO optimised H1 to every page  ✅ Get listed on Google My Business  ✅ Submit your sitemap in Search Console All of these website SEO tasks take less than an hour and can make a huge difference in getting your website to rank on Google & AI search.    #SmallBusinessMarketing #SEOtips #LearnSEO #BusinessGrowth #SEOforBeginners


vibe coding is the word of the year according to Collins Dictionary for 2025 the definition of vibe coding is the use of artificial intelligence prompted by natural language to assist with the writing of computer code in a more simpler way it's basically for idiots like me that don't know how to code I can with the help of AI create code and programs and websites very simply now I'm gonna show you how simple it is using ChatGPT and lovable Lovable is one of the most popular vibe coding websites out there and it's unbelievably easy to use the first thing I'm gonna do is open up ChatGPT and gonna say please assist me with creating a web app what I want the web app to do is when a person puts in a date of birth I wanna see what day of the year they were born I also wanna see which celebrities share the same birthday as me not necessarily the same year then finally I wanna see which song was No. 1 on the Billboard Hits ChatGPT is gonna do its thing it's gonna say where it can get the a P R from again a lot of stuff I don't understand but ChatGPT is doing it for me the next thing I'm gonna do is once the code is ready I'm gonna open loveable so as I said before loveable is hugely popular with vibe coding and it's very easy to use I'm gonna paste in a prompt give it a few minutes let it do a thing and take a look at this I've got a web app and it works almost perfectly just by the way I did a bit of research and apparently that song wasn't No...

vibe coding is the word of the year according to Collins Dictionary for 2025 the definition of vibe coding is the use of artificial intelligence prompted by natural language to assist with the writing of computer code in a more simpler way it's basically for idiots like me that don't know how to code I can with the help of AI create code and programs and websites very simply now I'm gonna show you how simple it is using ChatGPT and lovable Lovable is one of the most popular vibe coding websites out there and it's unbelievably easy to use the first thing I'm gonna do is open up ChatGPT and gonna say please assist me with creating a web app what I want the web app to do is when a person puts in a date of birth I wanna see what day of the year they were born I also wanna see which celebrities share the same birthday as me not necessarily the same year then finally I wanna see which song was No.

1 on the Billboard Hits ChatGPT is gonna do its thing it's gonna say where it can get the a P R from again a lot of stuff I don't understand but ChatGPT is doing it for me the next thing I'm gonna do is once the code is ready I'm gonna open loveable so as I said before loveable is hugely popular with vibe coding and it's very easy to use I'm gonna paste in a prompt give it a few minutes let it do a thing and take a look at this I've got a web app and it works almost perfectly just by the way I did a bit of research and apparently that song wasn't No.

1 on the Billboard at that time so obviously I just have to go back and change a little bit with a few prompts now again I don't know anything the way that this worked but you can see how simple vibe coding is and a lot of people are making a lot of money doing it if you'd like more videos about vibe coding let me know in the comments below

vibe coding is the word of the year according to Collins Dictionary for 2025 the definition of vibe coding is the use of artificial intelligence prompted by natural language...

Vibe Coding Named The Collins Dictionary Word of the Year 2025 The Co...


Here's a secret to getting backlinks from small blogs. Take an article on a small blog site, paste it into Google's free Notebook. LM have it generate a convincing enough sounding podcast. Listen to this. We're gonna try and uncover the secret, maybe, of just posting content that actually matters, even when you feel like you have zero time to make it. This is AI. Yeah, this wasn't like a planned studio shoot or anything. This is AI. Download it, email it to the blog owner saying you love their XYZ article, so you made a podcast for them. Tell them you can give them an embed code so they can include it in their article. It'll play right there on the article. They're usually flattered, don't realize it's AI, so they say yes. In the embed code, say the podcast is from your site, visually linked to your site so people can click it, and you get a link that people can click that you know is do follow. This was shared by this guy on my podcast today. He's a master in unique link building methods. This tip is a bit more time consuming, but works well to get backlinks from blogs in your niche.

Here’s a secret to get backlinks from small blogs Take an article on the small blog’s site. Paste it into Google’s free NotebookLM... The suggested tactic is to generate an AI podcast from a small blog article, offer it as an embed, and include a dofollow backlink to your site while the owner may not realize... Main topics: Backlink outreach manipulation.

Here’s a secret to get backlinks from small blogs Take an article on the small blog’s site. Paste it into Google’s free NotebookLM. Have it generate a convincing enough sounding podcast. Download it. Send it to the blog owner saying you loved their XYZ article, so you made this podcast for them. Tell them you can give an embed code so they can include it in their article. They’re usually flattered, don’t realize it’s AI, so they say yes. In the embed code, say the podcast from your site. Link to your site. The link is visible so people can click it. This was shared by Julian Goldie on my podcast today. He’s a master in unique link building methods. This is one is  a bit more time consuming, but works well to get backlinks from blogs in your niche. #linkbuilding #backlinks #searchengineoptimization #seotips


This clip still blows my mind. You post 100 times a day? Yes, that's why I told you we have a big paparazzi content. I would be terrified to post that much. How did you even figure out that posting 100 times a day works? Facebook. Facebook told us. They said it doesn't matter. You can post like ten the content every hour. It doesn't matter. As long as it's content, I'll just serve it to the people. You know how many impressions we get every month? 9.2 billion impressions. Don't worry about posting too much annoying your followers. Worry about 1. Posting too little and 2. Not providing value.

MrBeast met Instant Bollywood. They told him they post to Instagram 100 times a day. Facebook told them it was allowed; even posting 10 times in an hour is allowed...

MrBeast met Instant Bollywood. They told him they post to Instagram 100 times a day. Facebook told them it was allowed; even posting 10 times in an hour is allowed. If it sounds crazy… what’s really crazy is their results. They get around 9.2 BILLION impressions each month. Don't worry about posting too much, annoying your followers. Worry about 1. posting too little and 2. not providing value. #instagrammarketing #socialmediamarketing #marketingstrategy #marketing


AI is getting like scary good at graphic design. If you're currently paying an agency to create ad creatives for your company, or you're thinking about paying an agency, or you just want to do it yourself, I would check out Google Pomelli. Google has seriously been shipping AI tools lately. Pomelli is one of their latest experiments. Just throw in your website and it'll immediately create some very impressive ad creatives for your brand. From there you can easily make any edits. And right now at least, it's completely free. Now it's not better than the best graphic designers out there, but it is better than like the average graphic designer. I think we're at the point now where it doesn't really make sense to pay a graphic designer a couple hundred dollars to create a nice looking ad for you. Like, if you have the budget, it might make sense to spend thousands of dollars for one of the best graphic designers. Otherwise you just need someone with good judgement that can use one of these tools. I think it's fairly easy to predict where this is all heading. Earlier this year Zuckerberg told us their vision for Facebook ads is that you would just give them your website URL, your goal for the campaign, and a budget and they would do everything else. Google seems to be going in the same direction with performance max campaigns...

AI is getting like scary good at graphic design. If you're currently paying an agency to create ad creatives for your company, or you're thinking about paying an agency, or you just want to do it yourself, I would check out Google Pomelli. Google has seriously been shipping AI tools lately. Pomelli is one of their latest experiments. Just throw in your website and it'll immediately create some very impressive ad creatives for your brand. From there you can easily make any edits. And right now at least, it's completely free. Now it's not better than the best graphic designers out there, but it is better than like the average graphic designer. I think we're at the point now where it doesn't really make sense to pay a graphic designer a couple hundred dollars to create a nice looking ad for you. Like, if you have the budget, it might make sense to spend thousands of dollars for one of the best graphic designers. Otherwise you just need someone with good judgement that can use one of these tools. I think it's fairly easy to predict where this is all heading. Earlier this year Zuckerberg told us their vision for Facebook ads is that you would just give them your website URL, your goal for the campaign, and a budget and they would do everything else. Google seems to be going in the same direction with performance max campaigns. And sure, for a while the best marketers, the best graphic designers are still gonna do a better job, but for the average small or medium sized business, it's just not gonna make sense to hire someone to do this for you unless they're taking advantage of these tools and passing the savings to you. Unfortunately, I know from firsthand experience that a lot of agencies are not. They either convince themselves that AI will never make anything valuable and they refuse to use the tools altogether, or they are using the tools, but they're deliberately hiding it from their clients. They're banking on their clients not realizing how much easier this work has gotten so they can keep all the profits for themselves. It's incredibly frustrating how common this is, and it's the primary reason I left my last agency to start my own agency. I recently convinced my favorite account manager from the last agency to come work with me at my new agency. We're just reviewing the work that we're doing for our current clients, and we estimate that it's about four times the workload we did at the same rate for clients at our last agency. And we're still plenty profitable. As long as your agency is keeping up with the tools that are coming out, everyone can be way more efficient. Everyone can win.

Is AI going to replace graphic designers? Tested Google Pomelli and wow 😳 Your agency might be hiding this from you #AIDesign #GooglePomelli #AdAgency #MarketingTools... The creator says Google Pomelli can generate editable brand ad creatives from a website URL, but still positions human judgment as necessary. Main topics: Agency transparency, AI ad creative workflows.

Is AI going to replace graphic designers? Tested Google Pomelli and wow 😳 Your agency might be hiding this from you #AIDesign #GooglePomelli #AdAgency #MarketingTools #SmallBusiness

Agency transparency
AI ad creative workflows


Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different. Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO. We're just looking for someone to help us with AI optimization or GEO or whatever they'll call it. And what I tell them is that probably doesn't make sense. Well, there are now a ton of new opportunities because of ChatGPT and other large language models. Process in the strategy is very similar. Now there is a lot of work that we do to rank in ChatGPT that we just wouldn't do for traditional SEO. Like I wouldn't be putting out press releases right now if it wasn't for ChatGPT. We wouldn't be so focused on things like case studies. There's a lot of directories that I wouldn't care about and blog topics that I wouldn't bother writing on. But all of these are really just expansions of our typical SEO campaign. It's the same kind of work and it's done in tandem with the work we've always done for SEO. And of course, it all has to fit cohesively inside the same overall strategy, but of course that is not to say that traditional SEO is all you need and nothing has changed. I see at least one agency make this claim every day and they're always praised by the same section of the SEO community. These are SEOs that want that to be true so badly because of course that would mean they don't have to change anything...

Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different. Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO. We're just looking for someone to help us with AI optimization or GEO or whatever they'll call it. And what I tell them is that probably doesn't make sense. Well, there are now a ton of new opportunities because of ChatGPT and other large language models. Process in the strategy is very similar. Now there is a lot of work that we do to rank in ChatGPT that we just wouldn't do for traditional SEO. Like I wouldn't be putting out press releases right now if it wasn't for ChatGPT. We wouldn't be so focused on things like case studies. There's a lot of directories that I wouldn't care about and blog topics that I wouldn't bother writing on. But all of these are really just expansions of our typical SEO campaign. It's the same kind of work and it's done in tandem with the work we've always done for SEO. And of course, it all has to fit cohesively inside the same overall strategy, but of course that is not to say that traditional SEO is all you need and nothing has changed. I see at least one agency make this claim every day and they're always praised by the same section of the SEO community. These are SEOs that want that to be true so badly because of course that would mean they don't have to change anything. They can just keep doing what they've been doing. And so if you are currently paying an SEO agency, I would ask them what they're doing differently to make sure that you're visible in ChatGPT, in Google's AI mode. And if they tell you that nothing has really changed and they're essentially doing the same thing, maybe adding a few more FAQs or structured data, I would consider finding another agency. Find an agency that's so excited about all these new opportunities that you can't get them to shut up about it.

Can an SEO Agency Also do GEO? Your SEO agency says nothing changed with AI search? That's a problem. Here's what to ask them instead 👇 #SEO #ChatGPT #GEO #DigitalMarketing GEO can add workstreams such as press releases, case studies, directories, and different blog topics while still fitting inside an SEO strategy. An SEO agency saying nothing has changed for AI visibility beyond FAQs or structured data may be a red flag. Main topics: AI visibility agency red flag, GEO workstreams, SEO and GEO strategy integration.

AI visibility agency red flag
GEO workstreams
SEO and GEO strategy integration


You can have such a serious ROI just from following the right X accounts. This guy post conversion rate optimization breakdowns. Look at this before and after they added this urgency banner spots for Christmas show are filling up quickly. They made a much stronger visual hook. They replace view demo reel with a play button. Gives an immediate reason to engage. Putting in magician near Philadelphia. It's local and specific. Reduces bounce rate a ton. The view demo reel called Action Button got replaced with a much bigger called action button that says check availability now turns curiosity into an actionable lead. A much more conversion focused called action directly under added key credentials and stats acclaimed by Fortune 500 executives. 100% audience participation guaranteed over 2,000 presentations delivered. Then a testimonial. Look, no testimonial here. Testimonial right at the top. This was him introducing himself using valuable real estate. Before people start scrolling, the new one is convincing visitors to take action now while conveying scarcity. This stuff is all obvious when you see it, but many of us don't do it.

You can get an insane ROI just by following the right X accounts. For example, Oliver Kenyon posts conversion rate optimization breakdowns... The creator says adding local service specificity, such as 'magician near Philadelphia', can clarify relevance and reduce bounce. The creator lists CRO changes: stronger CTA, proof points, testimonial near the top, and real urgency above the fold. Main topics: Landing page conversion, Local landing page CRO.

You can get an insane ROI just by following the right X accounts. For example, Oliver Kenyon posts conversion rate optimization breakdowns. Here’s a before and after of what people see before they start scrolling. Added an urgency banner: “Spots for Christmas show are filling up quickly.” - Creates scarcity and motivates people to act. Improved the visual hook - making it pop more, less boring. Replaced the previous CTA “View Demo Reel” with a big play button - instantly gives people a reason to click and engage. Localized the copy: changed to “Magician Near Philadelphia.” Specific, targets ICP, dramatically lowers bounce rate. Upgraded the main CTA: From “View Demo Reel” → to “Check Availability Now.” Shifts from passive curiosity to an actionable next step. Added trust signals directly below the CTA: “Acclaimed by Fortune 500 executives. 100% audience participation guaranteed. 2,000+ presentations delivered.” Included a testimonial at the top. The new page doesn’t just look better - it convinces visitors to take action now through urgency, proof, and clarity. This stuff seems obvious when you see it, but most of us still don’t think to do it. #conversionrateoptimization #digitalmarketing #marketingpsychology #ecommerce

Landing page conversion
Local landing page CRO


Google just made it way easier to repurpose your blog content or any text content. I think this could potentially be a really big marketing opportunity for any small business. It's ridiculously easy to do. So a few months back Google rolled out their video overview feature in NotebookLM, and this allows you to upload text content and then Google will create a video for you. But it kind of sucked. Well, recently they incorporated Nano Banana, their newest image generation model, into video overview and it's actually a lot better now. I'll be honest, the videos aren't amazing or anything, but I feel like we've just hit that good enough moment. They're good enough that you can throw a blog post in, have it do a video overview of the blog post, and it's not embarrassingly bad. Like, most small brands would be fine putting that out into the world as a representation of their brand. This might not seem like a big deal on its face, but I think it's huge. Video content has always been very effective, and it's only becoming more effective now. But the vast majority of brands have never had the time or willingness to create those videos. But now you can turn every blog post, every service page, every product page on your website into a video version targeting the same term. Now again, these videos aren't amazing, so you're probably not gonna get a ton of views on the video platforms. Themselves. But for a small business targeting specific niche terms, there's way less competition on video than there is on blogs...

Google just made it way easier to repurpose your blog content or any text content. I think this could potentially be a really big marketing opportunity for any small business. It's ridiculously easy to do. So a few months back Google rolled out their video overview feature in NotebookLM, and this allows you to upload text content and then Google will create a video for you. But it kind of sucked. Well, recently they incorporated Nano Banana, their newest image generation model, into video overview and it's actually a lot better now. I'll be honest, the videos aren't amazing or anything, but I feel like we've just hit that good enough moment. They're good enough that you can throw a blog post in, have it do a video overview of the blog post, and it's not embarrassingly bad. Like, most small brands would be fine putting that out into the world as a representation of their brand. This might not seem like a big deal on its face, but I think it's huge. Video content has always been very effective, and it's only becoming more effective now. But the vast majority of brands have never had the time or willingness to create those videos. But now you can turn every blog post, every service page, every product page on your website into a video version targeting the same term. Now again, these videos aren't amazing, so you're probably not gonna get a ton of views on the video platforms. Themselves. But for a small business targeting specific niche terms, there's way less competition on video than there is on blogs. Google is showing way more video content in their search results, and large language models are relying more and more on videos to give recommendations. That's really where I see the biggest opportunity and why I think every small business should be taking advantage of this. You see, when someone goes to ChatGPT. Or Google's AI. Mode, and they ask about the product or service that you offer, the large language model is then going to run a series of specific searches. So they're not just looking for the website that's rank one. Instead, they're gonna look through hundreds of websites, and they're gonna recommend whatever business shows up most prominently across those results. So unlike traditional SEO. Where you have to be rank 1 for that competitive term, showing up in large language models is about showing up as many times as possible for as many specific terms as possible. And so even if your blog post or your page is already rank one for that target term, making one or more videos targeting that term let you show up more often, increasing the chances that you get recommended. We're just starting to experiment with this with a few of our clients. But for a lot of the terms are targeting. There are literally no videos on YouTube targeting those terms now. Again, a lot of humans probably aren't gonna watch these videos, and maybe you wouldn't even want them to. It actually has a NotebookLM logo on the video, so they'll know it's created by AI. But ChatGPT and Google's AI mode have no problem citing videos with under 100 views as long as it's relevant to one of the dozens or so searches that is performing to answer the users query. And I believe we're quickly moving into a world where when someone is looking for a recommendation on which brand to go with, they will typically use a large language model like ChatGPT or Google's AI mode.

How to turn blog posts into videos with Google NotebookLM (and why it matters for ranking in ChatGPT) 👀 #SEO #smallbusiness #contentcreation #ChatGPT #aimarketingtools #GEO NotebookLM video overviews are described as good enough to turn blog, service, or product pages into videos for the same target term. The creator argues LLM recommendations reward showing up across many specific searches, so videos can add coverage even when a page ranks. The creator says ChatGPT and Google AI Mode may cite relevant videos even when they have under 100 views. Main topics: AI visibility through surface area, low-view videos and AI citations, text-to-video repurposing.

AI visibility through surface area
low-view videos and AI citations
text-to-video repurposing


It's so much easier to get recommended by ChatGPT than it is to rank in Google, especially if you're like a newer or smaller website. I've done two audits in the last week where the website I was auditing was getting virtually no traffic from Google for non-branded terms. If you go to chat t or even Google's AI mode and you ask specifically for the services they provide, they commonly show up as one of the top recommendations. This matches what other people are finding too. H R F study recently showed that 28% of the top 1,000 citations from ChatGPT are getting zero visibility in Google right now. AI search is just willing to look a lot deeper. It's still biased towards big brands like Google is for good reason. But for specific searches with a lot of context, it's just willing to look deeper for that specialized result. And so as more and more people turn to AI for recommendations, there's gonna be more and more opportunity to show up when people are looking for the exact problem that you solve. So just lean in to whatever it is that you're best at and create as much content as possible on your website and off your website addressing the most common problems that your customers have.

How Easy is It to Rank in ChatGPT? ChatGPT will recommend your site even with ZERO Google traffic 👀 28% of top ChatGPT citations don't rank in Google at all #SEO #AISearch... A newer or smaller site may surface in ChatGPT or Google AI Mode for specific service queries even with little non-branded Google traffic. The creator argues that AI search can look deeper for specialized, context-rich results, creating openings around exact customer problems. Main topics: AI search strategy, AI visibility for small sites.

How Easy is It to Rank in ChatGPT? ChatGPT will recommend your site even with ZERO Google traffic 👀 28% of top ChatGPT citations don't rank in Google at all #SEO #AISearch #ContentMarketing #SmallBusiness

AI search strategy
AI visibility for small sites


This is how you can get trademark Protection for your brand with Google Ads. Now before we start, it's important to understand what Google will give you Protection for and what they won't help you with. What Google can help you with if you are a trademark owner, Google will prevent other advertisers from using your brand name in their text ads. This is obviously done to protect your brand and also it's done so people don't think that they're clicking on your company when in fact they are clicking on competitors. What Google won't help you with is that they won't prevent other advertisers from bidding on your name and putting a text ad when someone searches your brand. You have to go first, create a complaint with Google, create a request, then report an infringement on this page over here. I'm gonna do it for Google search. So I'm gonna click on the Google search option, I'm then gonna click on Google search ad, then I'm gonna give it a reason and then in this specific case say intellectual property and then I'm gonna say trademark and then Google's gonna start taking me through the steps. It's a bit of a mission, but this is the only way to do it. Give it a few days and then Google will say yes or no that they've given you the trademark Protection. Once Google have done this, what this means is that Google will prevent other advertisers from putting Your brand name in their text ads.

How to Submit a Trademark Infringement to Google If someone is using ...


The 2026 Local Ranking factors report is finally here. 40 seven of the world's best local search experts have completed a grueling two hour survey answering questions, scoring 187 factors across four different areas, including AI search. I spent the last few weeks analyzing the data to bruise the SEO industry's number one resource for winning in local SEO in 2026. There are guaranteed to be some new insights in here that are going to completely change the way you do local SEO. This report gives you a detailed prioritize list of the factors that will have the greatest impact on your SEO and AI search visibility. Okay, let's get into it.

🚨 The 2026 Local Search Ranking Factors are OUT NOW! 47 of the world’...


This is doing SEO in 2026. It's a visualization of a website. My website. Here in the center, you see the homepage. If you do depth 1, you see direct child pages of the homepage. Depth 2, you see child pages of child pages of the homepage. You can right click show in links, then see all the internal links to that direct page. This is fantastic for visualizing information architecture. For visualizing internal links. The closer a page is to your homepage, the more that says to Google you're important. This is the page for my SEO course, Compact keywords. Notice how every page is linking to it? This is because it's in the footer of my site. The tool being used for this visualization is Screaming Frog. To learn how to do SEO in 2026, go to compactkeywords.com.

This is doing SEO in 2026. It's a visualization of a website with Screaming Frog. This is fantastic for visualizing information architecture, for visualizing internal links... Screaming Frog visualizations can reveal site depth, child pages, and internal links; pages closer to the homepage and linked sitewide are treated as more important. Main topics: internal linking / information architecture.

This is doing SEO in 2026.  It's a visualization of a website with Screaming Frog.  This is fantastic for visualizing information architecture, for visualizing internal links.  The closer a page is to your homepage, the more that says to Google, the page is important. And to learn how to do SEO in 2026, go  to compactkeywords.com  #searchengineoptimization #seotips #digitalmarketing #marketingstrategy


All the time I wasted on small business marketing that didn’t actually grow my business, like I didn’t have enough on my plate as a business owner, mum, wife, etc...

All the time I wasted on small business marketing that didn’t actually grow my business, like I didn’t have enough on my plate as a business owner, mum, wife, etc. 🤣  #smallbusinessmarketing #businesstok #businessgrowth #businessowner #digitalmarketingtips


One of my favorite ways for getting backlinks AIPodcastMatcher.com it uses AI to match you with podcast hosts that you'd be a good fit for. You get three matches a day. The hosts look at your profile, decide whether or not to have you on. Podcasts are great for getting links to boost SEO.

One of my favorite ways for getting backlinks: aipodcastmatcher.com Great service that uses AI to match you with podcast hosts that you'd be a good fit for... This source is indexed under backlinks / podcast outreach. Main topics: backlinks / podcast outreach.

One of my favorite ways for getting backlinks: aipodcastmatcher.com Great service that uses AI to match you with podcast hosts that you'd be a good fit for. Get on a podcast and have your link in the show notes + get awareness, brand mentions, and brand searches. You get three matches a day. The hosts look at your profile and decide whether or not to have you on. Podcasts are great for getting links to boost SEO. #linkbuilding #backlinks #searchengineoptimization #publicrelations


There's been a lot of talk in the last 48 hours about ChatGPT's new brand identity field or entity ID. So I just wanna talk about what we know so far and what I see as the actionable insights we can take away. It seems like ChatGPT has made some kind of change towards entities in the last month. Most of the information I've seen on this so far has come from WordLift or Profound. They both uncovered the data from ChatGPT's responses showing that they've become more reliant on this entity ID and other structured fields. So what does this all mean? Well, we now know that ChatGPT has their own knowledge graph. A knowledge graph is just a database of different entities. An entity might be a product, an organization, a person, and a bunch of different fields describing that entity and their relationships to other entities. This knowledge graph helps ChatGPT reason more reliably when it's evaluating data or content. Across the internet, knowledge graphs are very common. It's one of the primary ways that Google uses to understand content. What's new is that ChatGPT seems to be more reliant on their own knowledge graph. And this seems to have happened right as they're rolling out agentic commerce and is likely part of their focus on getting products to show up and be purchased directly inside of ChatGPT. They also now know that ChatGPT has their own search index, but that's the topic for another video. So why is ChatGPT doing this?...

There's been a lot of talk in the last 48 hours about ChatGPT's new brand identity field or entity ID. So I just wanna talk about what we know so far and what I see as the actionable insights we can take away. It seems like ChatGPT has made some kind of change towards entities in the last month. Most of the information I've seen on this so far has come from WordLift or Profound. They both uncovered the data from ChatGPT's responses showing that they've become more reliant on this entity ID and other structured fields. So what does this all mean? Well, we now know that ChatGPT has their own knowledge graph. A knowledge graph is just a database of different entities. An entity might be a product, an organization, a person, and a bunch of different fields describing that entity and their relationships to other entities. This knowledge graph helps ChatGPT reason more reliably when it's evaluating data or content. Across the internet, knowledge graphs are very common. It's one of the primary ways that Google uses to understand content. What's new is that ChatGPT seems to be more reliant on their own knowledge graph. And this seems to have happened right as they're rolling out agentic commerce and is likely part of their focus on getting products to show up and be purchased directly inside of ChatGPT. They also now know that ChatGPT has their own search index, but that's the topic for another video. So why is ChatGPT doing this? Well, if ChatGPT can reliably match information to your entity ID and store that information in their knowledge graph that provides them data that they can be much more confident is accurate about your brand, your product or yourself. So as a brand, your goal should be to get as much information about your entity into this knowledge graph as possible. So let's talk about how you do that. If you're an e-commerce business, it's clear that the product schema is gonna become even more important. If you're not familiar with schema markup, I recommend googling it. It goes beyond the scope of this video but it's the most common form of structured data. Not only does Google rely heavily on the schema for their shopping results, but it's now clear that ChatGPT is also using product schema. You wanna make sure that you filled out every field available to you. Now outside of product schema, there are hundreds of different types of schema available and over the last few years we've seen SEO's saying that schema is now very important for AI and you need to put it on every page of your website that might end up being true, but I've yet to see any evidence that that's the case. From the information we have so far it seems like the only thing we know ChatGPT is using is that entity ID. Therefore, I would recommend having organization schema across every page of your website, assuming you're some kind of organization, as well as person schema on any pages that you've authored yourself. And this is the most important part. Make sure you're using the exact same name every time you mention your brand. Pick one and be consistent. And if you can, try to include a search term you're trying to show up for in the name, but only if you can consistently use it. If you're using multiple variants, you're risking OpenAI creating multiple entity IDs for you and splitting the information and authority around your brand.

ChatGPT's new entity system changes everything for brands. Here's what you need to do about it 👇 #SEO #ChatGPT #AISearch #DigitalMarketing #BrandTips The creator says ChatGPT appears more reliant on entity IDs and structured fields, so consistent brand/entity naming matters. For ecommerce, the creator says product schema may become more important because ChatGPT is using product schema. The creator recommends organization schema sitewide and person schema on authored pages, instead of adding every schema type everywhere. Main topics: entity / knowledge graph, schema / ecommerce AI visibility, schema / organization-person entities.

entity / knowledge graph
schema / ecommerce AI visibility
schema / organization-person entities


what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that website is now connected to that first website that is called a backlink when Google has to decide which website should go higher up their search results one of the major factors that they look at is backlinks how many votes or links one website is getting from all over the world because this shows Google that this website is more important and more relevant now there have been lots and lots of studies with regards to backlinks and how important they are one of the big studies that came out a few years ago was done by one of the leading SEO softwares in the world called atrials they showed clearly that websites with more backlinks rank higher up the search engines now with regards to backlinks they are not all created equal and there are number factors that you have to know what makes up a very good backlink or not such a good backlink the most important thing is authority how important is that website that's linking back to your website the next important thing is relevance how relevant is that website that's linking back to yours so for example if you are a medical website is another medical website linking back to yours the third one is anchor text have you labelled that back link the fourth one is placement is your link on the top of the page or at the bottom of the page the fifth important part of a good link is if it's a follow link or a no follow back link now backlinks are hugely important and...

what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that website is now connected to that first website that is called a backlink when Google has to decide which website should go higher up their search results one of the major factors that they look at is backlinks how many votes or links one website is getting from all over the world because this shows Google that this website is more important and more relevant now there have been lots and lots of studies with regards to backlinks and how important they are one of the big studies that came out a few years ago was done by one of the leading SEO softwares in the world called atrials they showed clearly that websites with more backlinks rank higher up the search engines now with regards to backlinks they are not all created equal and there are number factors that you have to know what makes up a very good backlink or not such a good backlink the most important thing is authority how important is that website that's linking back to your website the next important thing is relevance how relevant is that website that's linking back to yours so for example if you are a medical website is another medical website linking back to yours the third one is anchor text have you labelled that back link the fourth one is placement is your link on the top of the page or at the bottom of the page the fifth important part of a good link is if it's a follow link or a no follow back link now backlinks are hugely important and you have to start understanding them if you want to take SEO seriously and you want your website to come on top of the Google search results and obviously now as well the AI search results if you want to learn more about SEO backlinks Google Ads and a whole lot of digital marketing exciting stuff give me a follow I post videos daily and I'm sure you'll love the content.

what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that...

What Are Backlinks for SEO and Why They Matter 🔗🔗🔗 Backlinks are link...


In a few weeks I will get time to realize it's right before my eyes and I can take it If it's what I want to do I'm leaving and this is starting to feel like it's right before my eyes and I can taste it It's my sweet beginning I can't tell just what you want

Things I do as a millennial boss that other (👀 boomer) bosses would lose their minds over #millennialsoftiktok #millennialboss #businessowner #officelife


There's something to be said about startup founders who have a sense of humor. The meditation app calm started as do nothing for 2 minutes dot com. When it was launched, this super long URL, it went from zero to 1 million unique visitors in only six days. If you go to do nothing for two minutes dot com now, it just redirects automatically to calm. When it was launched, this is what it looked like. If you moved your mouse, the time would reset and there was the sound of calming waves. You can hear it. The calming waves. Do nothing for 2 minutes.com was launched on Product Hunt, went viral, LED to calm the founder. He also thought of million dollar homepage to fund his university. You paid $1 per pixel. There were one million pixels. Everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor.

There's something to be said about startup founders who have a sense of humor. The meditation app Calm started as donothingfortwominutes.com...

There's something to be said about startup founders who have a sense of humor. The meditation app Calm started as donothingfortwominutes.com. When it was launched, this super long URL, it went from zero to one million unique visitors in only six days. If you go to donothingfortwominutes.com now, it just redirects automatically to Calm.  When it was launched, this is what it looked like: if you moved your mouse, the time would reset. There was the sound of calming waves. You can hear it. The calming waves.  Donothingfor2minutes.com was launched on Product Hunt, went viral, led to Calm. The founder, he also thought of MillionDollarHomePage to fund his university. You paid a dollar per pixel, there were one million pixels, everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor. #startups #ycombinator #indiehackers #growthhacking


If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take this client's expertise and turn it into high quality content that can be repurposed all over the internet? So I figured I'd just take some time and go over the most common ways we do this. My favourite way is to make short form videos like this. This is the only form of marketing I do for our agency and it works really well. We take the transcription of these videos and we turn it into about 8 pieces of content. If you give ChatGPT or we prefer Claude some guidelines on how to write for different platforms, some context around your business for brand and then the input like this video transcript, it can do a pretty good job of writing that content. Now I would not recommend automating this. You definitely want a human in the loop reviewing everything and it will require some iteration on the process to get reliably high quality output. Once you have the process working, you have a machine that takes a low effort input and easily outputs high quality content. But maybe you're like most of my clients and the idea of shooting short form video just sounds terrible...

If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take this client's expertise and turn it into high quality content that can be repurposed all over the internet? So I figured I'd just take some time and go over the most common ways we do this. My favourite way is to make short form videos like this. This is the only form of marketing I do for our agency and it works really well. We take the transcription of these videos and we turn it into about 8 pieces of content. If you give ChatGPT or we prefer Claude some guidelines on how to write for different platforms, some context around your business for brand and then the input like this video transcript, it can do a pretty good job of writing that content. Now I would not recommend automating this. You definitely want a human in the loop reviewing everything and it will require some iteration on the process to get reliably high quality output. Once you have the process working, you have a machine that takes a low effort input and easily outputs high quality content. But maybe you're like most of my clients and the idea of shooting short form video just sounds terrible. Let's talk about some other low effort inputs that might work. Maybe for example, you've already created a lot of content in the past. We have one client that has about 100 infographics they've made. We built a process where ChatGPT breaks down the infographic, does research to collect supporting data and then builds an SEO-optimized blog post for them. We can take the same content and create a LinkedIn article and a medium article. ChatGPT loves articles from those sites. We have a few clients that have dozens or hundreds of case studies they've collected or even just conversations they've had with clients through email or phone. Any unique data, insights, opinions can work as a solid input. We're just looking for something that's not generic, something specific to you and your business. Of course, if you have any old video content, if you've been on podcast in the past, those are great for repurposing. And if you don't want to do video and you don't have any old content laying around, a voice memo can work really well. Just ramble on any topic for a couple minutes, take the transcript and use that as the input. At this point you might be wondering, but what would I make content on? What do I talk about? And that is just as important as the content itself. I could make an entire course on how to identify good topics for content, but I would start with the most common questions you're asking in your business. What are the things you find yourself saying over and over again to potential customers or even your team? After you get through the five or 10 big ones, start thinking more specific. Think about individual customers, the problems they had and the best solution for them. What advice do you find yourself giving friends and family members that are asking about your industry? The thing is more and more people are turning to large language models like ChatGPT to get help finding solution to very specific problems. After ChatGPT takes in all that context, it's gonna do a series of very specific searches looking for people who have had similar problems. The more content there is out there of you addressing these specific problems and presenting yourself as the solution, the more likely it is that these algorithms are gonna recommend you.

Turn ONE video into 8 pieces of content 📹 Here's the exact process we use for clients #contentcreation #contentmarketing #aitools #businessgrowthadvice A short expert video transcript can become multiple content assets when the workflow includes business context and platform writing guidelines. AI-assisted repurposing should keep a human review loop because reliable quality requires review and iteration. Existing content, case studies, client conversations, old video or podcast material, and voice memos can provide specific inputs for useful content. Main topics: AI-assisted content QA, content inputs, content repurposing.

AI-assisted content QA
content inputs
content repurposing


Check this brand new platform that I came across the website is called Alert Mouse. Now the reason why I'm taking Alert Mouse seriously is that one of the founders, there's a guy by the name of Rand Fishkin. Now anyone who's been involved in SEO has heard of Rand Fishkin because he started a company called Moz and Moz was one of the first SEO softwares out there. I follow on him on social media and he's unbelievable. Now the way that Alert Mask works is very simple. You can sign up for free and there's a free tier that you can use. The next thing that you do is put in the brand or one of your clients brands in it and what the system will do is every single day go through the whole of Google and find out wherever your brand is mentioned and on a daily basis they'll send you an alert saying that your brand was mentioned here and there and everywhere. Now the reason why this is important is a few things. No.1, from a SEO point of view, you always want to see where your brand is mentioned to make sure that it's a linked mention. If your brand is mentioned for example somewhere in the press and it's not linked, it's a great opportunity to get a good link to your website. Another reason why this is important obviously is as a brand you Have to know who's talking about you. And with a system like this, you can really keep on top of it very simply. I've set up and started to use Alert Mask for some of my clients and so far the experience has been great. It's a lot better than the old Google Alerts. Go check it out yourself and let me know the way that it works for you.

Alertmouse is a Better and Smarter Alternative to Google Alerts Alert...


Make sure you add Black Friday to your page titles for SEO product listings like Best Gear for your Garden Black Friday 2025 Edition. If you are in an underserved niche with even a small amount of domain authority, Google will rank this stuff very fast. Make sure you are prepared and learn SEO that gets customers at compactkeywords.com.

Make sure you add Black Friday to your page titles for SEO. Product listings like "Best Gear for Your Garden Black Friday 2025 Edition" If you are in an underserved niche with... Adding seasonal modifiers such as “Black Friday 2025” to relevant product/listing page titles may rank quickly in underserved niches with some domain authority. Main topics: seasonal SEO / page titles.

Make sure you add Black Friday to your page titles for SEO.  Product listings like "Best Gear for Your Garden Black Friday 2025 Edition" If you are in an underserved niche with even a small amount of domain authority, Google will rank this stuff very fast. Make sure you are prepared. And learn SEO that gets customers at compactkeywords.com #ecommerce #seotips #searchengineoptimization #digitalmarketing


You've got to stop using ChatGPT for everything. These 5 AI marketing tools do a better job. Use Product Hero for search-optimized Google Shopping listings that generate more clicks. Use Zapier to connect your marketing tools and create automated tasks between them. Use prism to spy on your Google Ads, competitors and analyze your own campaigns performance. Use NeuronWriter to analyze search results and help you optimize your SEO content. Use Claude to write your emails, add copy blogs, and anything else that needs to sound like a human.

AI marketing tools that make the perfect ChatGPT alternatives... because they do a better job. If you're working on your AI marketing strategy, whether that's Google Ads... NeuronWriter is positioned as a tool for analyzing search results and optimizing SEO content. Product Hero is positioned as a tool for search-optimized Google Shopping listings that can generate more clicks. Main topics: Google Shopping tools, SEO content tools.

AI marketing tools that make the perfect ChatGPT alternatives...  because they do a better job. If you're working on your AI marketing strategy, whether that's Google Ads optimisation, SEO content, Google Shopping optimisation or easy AI automation for your business, these are the best AI tools for marketing atm! #aimarketingtoolsforbusiness #bestaitools #chatgptalternatives #aiautomation #digitalmarketing


There's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, are unable to change or influence the content on those pages. And you might be thinking, why would I need to change the content on those pages? Well, it's because that is the primary method people are using to get recommended by ChatGPT. After someone enters a prompt in ChatGPT, it will typically do a search, and the response it comes back with will typically just be a summary of all the pages it cited. So if you can get your brand or business recommended in the pages it citing, it will recommend you in its response. So this article from H Ref seems to be implying, uh, good luck doing that, because 67% of the citations aren't able to be influenced. And that's what's very misleading about the article. So first let's talk about how they're getting that 67% number. That number is made up of Wikipedia, which is about 30% of all citations. Homepages and app store pages. So since you're unable to influence what Wikipedia says, or the homepage of websites or app store pages says, they consider these pages dead...

There's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, are unable to change or influence the content on those pages. And you might be thinking, why would I need to change the content on those pages? Well, it's because that is the primary method people are using to get recommended by ChatGPT. After someone enters a prompt in ChatGPT, it will typically do a search, and the response it comes back with will typically just be a summary of all the pages it cited. So if you can get your brand or business recommended in the pages it citing, it will recommend you in its response. So this article from H Ref seems to be implying, uh, good luck doing that, because 67% of the citations aren't able to be influenced. And that's what's very misleading about the article. So first let's talk about how they're getting that 67% number. That number is made up of Wikipedia, which is about 30% of all citations. Homepages and app store pages. So since you're unable to influence what Wikipedia says, or the homepage of websites or app store pages says, they consider these pages dead. And that's all well and good if your intention was to show up for most queries in ChatGPT, but most queries in ChatGPT are people looking for information. If you're a brand or a business, all you really care about is being recommended when someone's looking for the product or service you offer. We're currently tracking around 15 prompts across 30 industries, the kind of prompts people type when they're interested in a recommendation for a specific business. And I can tell you, Wikipedia is not even in the top 10. Far from 30%. Wikipedia is well under 1% of the citations for those kinds of prompts. And while homepages are a good percentage of the citations, it's typically the homepage of your website and your competitors websites. Obviously, you have tremendous influence over your own homepage, and while you probably can't get your competitors to recommend you on their homepage, it does give you a lot of data you can use to influence the recommendations. And that brings me to the second reason that this article is misleading. The implication seems to be that the only way to influence ranking is to influence the content on these pages that are being cited. But that's not true. You also have the option of replacing the Pages that are being cited. If you know what kind of information ChatGPT is looking for before it gives a response, you can create pages optimized for those terms. So, for example, if you know that ChatGPT is looking at known competitors, you can create content targeting those competitors. Name free pages like your brand versus that competitor or that competitor alternatives. Check out this kind of content and it's likely to surface when they're looking for your competitor. If ChatGPT is looking at blog posts, which is very common, you can create similar blog posts on your website, assuming you have about as much authority as the websites that it's citing currently. If ChatGPT is citing LinkedIn articles or medium articles, which is really common, you can also write articles on those platforms. The truth is, for the props that you care about, the citations are highly influential. So while hrefs is sharing some great data, I really do recommend that article. We're still in the early days of this industry. Without the full picture, it's easy to be misled by data like this.

Ahrefs Study: 67% of ChatGPT Citations Are Off Limits—but that stat is super misleading. Here's what's actually working 👇 #Ahrefs #ChatGPT #SEO #Marketing #AISearch This source is indexed under AI citations / competitive pages, AI citations / prompt-specific analysis, off-site AI visibility. Main topics: AI citations / competitive pages, AI citations / prompt-specific analysis, off-site AI visibility.

AI citations / competitive pages
AI citations / prompt-specific analysis
off-site AI visibility


These are the most popular websites in South Africa. According to Similarweb, the most popular website in South Africa is still Google. They get an estimated 570 million monthly visits and have 27 million unique users. The second most popular website in South Africa is YouTube. They get an estimated 164 million visits from 11 million unique users. The third most popular website is Facebook. They get 94 million monthly visits with 10 million monthly unique users. Coming in at number four is the new kid on the block, ChatGPT. They get 54.8 million monthly visits and they have 3.7 million unique monthly users. Coming in at No. 5 is Hollywood bets. According to Similarweb, they have 42 million monthly visits to their website and have 2.69 million monthly unique users. To me, these figures are really an eye opener. If we know the size of the population and we take a look at the most two popular websites, Google and YouTube, that is still a huge opportunity for people to advertise to these people with Google Ads, YouTube ads, and obviously to work on your SEO. To get on top of those Google search results. The next one obviously, is Facebook. This just shows you that Facebook advertising is still massive. And then obviously the new kid on the block is ChatGPT. Let me know your thoughts about these stats.

South Africa’s Most Visited Websites Highlight Massive Marketing Oppo...


I don't care how somebody got in touch with you, and if it was measurable. I don't care if they saw your magnet stuck to your neighbor's fridge and then they called you from the magnet. Like, hey, maybe you have a call tracking number in there, great if you do, totally okay if you don't. I don't really care. I just care that they call you. That's it. Or they email you, or they fill out your form. I don't care. So first off, you need to make it as easy as possible for people to get in touch with you in the method in which they want to get in touch with you with. So I'm going to say here, Leadferno, for example, I'm sure a friend of the white spark podcast, a tool that we use as well, and this is where you can have someone text you through your website. Every single website we've added Leadferno to has seen an increase in lead volume. It has never been a net negative. It is another way for people to get in touch with you, which brings me to stop making people do the thing that you want them to do. So if you love talking to people on the phone, good for you. Other people don't like talking on the phone. Let them text you. Let them email you. Let them fill out a form. Just give people as many options as possible to get in touch with you. And I think that as a small business owner, as an owner of franchises, wherever situation you're in, if you are giving any barrier at all to getting people in touch with you, you are giving business away. I love it. There we go. That's okay. The grant is over.

I was sick for the recording of today’s episode of The Whitespark Loc...


Search traffic usually takes months. This strategy shortens the timeline drastically. Go to Google Search Console. This is Google's own tool for seeing what you show up for on Google. Click performance, then search results under queries. See what you're already ranking for. Click pages to see which pages are ranking. Take terms that are over position 6. Add the terms to your existing content to rank higher on Google. Learn how to identify the keywords that actually bring customers at compactkeywords.com.

Raising search traffic usually takes months. This strategy shortens the timeline drastically. Go to Google Search Console...

Raising search traffic usually takes months.  This strategy shortens the timeline drastically.  Go to Google Search Console. This is Google's own tool for seeing what you show up for on Google. Click performance, then search results. Under queries see what you're already ranking for.  Click pages to see which pages are ranking.  Take terms that are over position six. Add the terms to your existing content to rank higher on Google. Learn how to identify the keywords that actually bring customers at compactkeywords.com #seotips #searchengineoptimization #digitalmarketing #marketingstrategy


The other day, Canva launched this brand new tool called affinity. And with this, they are going full blast against Adobe. Now with affinity, they plan to go after Adobe's three most popular tools, Photoshop, Illustrator and in design. Now the big thing about affinity and why it's such a massive news, Zac Canvas said this is free and it's gonna be free forever. Now I'm not a designer, but I've spoken to a lot of designers locally and overseas and they told me they are definitely gonna make the move to affinity. If you're a designer, please let me know your comments below.

Canva Affinity is going after Adobe Canva’s new Affinity suite is tar...


do this before you spend any time or money on SEO. So search engines have an index If your pages aren't in those indexes, they're never gonna show up. Here's how you can check. I'm gonna show you how to do this for Google and Bing, which is where ChatGPT gets their search results from. Type in site:yourdomain.com All of the pages listed here are in their indexes. Any pages missing from either Google or Bing can be fixed. For Google you need Google Search Console. For Bing, you need Bing's Webmaster Tools. Bing completely ripped off Google and how this works so you can follow exactly the same method for both of them. Go to URL Inspection and enter the of a page that isn't showing. Google gives you really limited data here, whereas Bing will give you a little bit more to go on. A lot of the time you can just click request indexing and get the page indexed. If this hasn't worked and they're still not indexing the page, let me know the reason why in the comments.

If you're trying to get your website ranking on ChatGPT and Google but your website isn’t ranking on Google or ChatGPT, check this first 🔍 Too many people waste time or money... This source is indexed under indexation / Google and Bing. Main topics: indexation / Google and Bing.

If you're trying to get your website ranking on ChatGPT and Google but your website isn’t ranking on Google or ChatGPT, check this first 🔍 Too many people waste time or money on SEO without realising their pages aren't indexed on Google or Bing. And if they’re not indexed, they’re just not going to rank, no matter how much AI SEO you do or how many SEO tutorials you follow. Here’s how to check if your website pages are in Bing & Google's index and ways you can fix it if they're not. #GoogleSEO #ChatGPTSEO #AISEO #websiteSEO #AIsearch


An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. People are wondering if the ROI is there for spending money on AI visibility tracking tools. This AI founder just shut down his startup. He had an AI visibility tracking tool. After analyzing hundreds of AI responses, the pattern was clear. AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals. Even Andreessen Horowitz is giving into the hype. How? Generative engine optimization GEO rewrites the rules of search. Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the US. Traditional search makes up 10.29%. Be careful about giving into hype.

An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. "People are wondering if the ROI is there for spending money on AI visibility... This source is indexed under GEO hype / risk. Main topics: GEO hype / risk.

An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. "People are wondering if the ROI is there for spending money on AI visibility tracking tools." This AI founder just shut down his startup. He had an AI visibility tracking tool. "After analyzing hundreds of AI responses, the pattern was clear, AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals." Even Andreessen Horowitz is giving into the hype. "How Generative Engine Optimization, GEO, Rewrites the Rules of Search." Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the U.S.  Traditional search makes up  10.29%.  Be careful about giving into hype. #generativeengineoptimization #searchengineoptimization #digitalmarketing #seotips


Google can't tell if the content on your website is high quality. ChatGPT isn't even trying. I wanna talk about the state of search algorithms today, how it might change in the near future, and what really matters when you're creating content to show up in these algorithms. So Google is at least attempting to figure out if the content on your website is high quality, but they're not doing that by reading your content. That would be way too expensive. Primary method they use is user behaviour. Now there's a lot of debate in the SEO community as to what user behaviour Google considers. I think the only example we can confirm is pogo sticking. This is when someone does a search in Google, clicks on your website, and then goes back to the Google search results page and clicks on a different website. That is a strong negative signal for your content. They might also be using Chrome data to determine if visitors are satisfied with your content. That's up for debate. But there's no evidence that they're using something like a large language model to actually read the content on your website and determine if it's high quality. Outside of whatever user behaviour data they are using, they're trying to determine if the content is relevant and if you're an authoritative, trustworthy source, large language models like ChatGPT aren't concerning themselves with the quality of your content at all...

Google can't tell if the content on your website is high quality. ChatGPT isn't even trying. I wanna talk about the state of search algorithms today, how it might change in the near future, and what really matters when you're creating content to show up in these algorithms. So Google is at least attempting to figure out if the content on your website is high quality, but they're not doing that by reading your content. That would be way too expensive. Primary method they use is user behaviour. Now there's a lot of debate in the SEO community as to what user behaviour Google considers. I think the only example we can confirm is pogo sticking. This is when someone does a search in Google, clicks on your website, and then goes back to the Google search results page and clicks on a different website. That is a strong negative signal for your content. They might also be using Chrome data to determine if visitors are satisfied with your content. That's up for debate. But there's no evidence that they're using something like a large language model to actually read the content on your website and determine if it's high quality. Outside of whatever user behaviour data they are using, they're trying to determine if the content is relevant and if you're an authoritative, trustworthy source, large language models like ChatGPT aren't concerning themselves with the quality of your content at all. They're just using A search tool and their recommendations are based on how prevalent you are in the results of that tool now there are of course other reasons to care about the quality of the content on your website. Your brand does have a reputation after all and high quality website tends to get shared and linked to more often which are factors for ranking in these algorithms but if your primary goal is to increase the traffic you're getting from Google and ChatGPT it's important that you know where you're gonna have the biggest impact. First and foremost, you need to be smart about picking which terms you're trying to show up for you Wanna identify terms that people are actually searching for before they buy your product or service where you could be feasibly considered as the best result. Next, you need to make sure that term is in the URL, slug, meta title and H1 or title of the page but in terms of content quality, the only thing that Google's really trying to measure and can currently measure with any kind of accuracy is how well you satisfy the searcher's intent consider what information this searcher is looking to obtain or what action they want to take after performing this search. Make sure your page is making it as convenient as possible for that person to get the information or take that action. You want to prevent at all cost the searcher from returning to the search results to look at another page. Now like I said, all this could change in the next few years. Elon Musk was just on the all in podcast talking about how grok, Twitter X's large language model is going to start reading the top 10 million tweets every day with the goal of eventually reading all 100 million tweets that are posted every single day. Now it's hard to say if it would ever make financial sense for Google to use a large language model to read all the content they currently index. However, if the models continue to get 90% cheaper year over year, eventually it might. So in short, right now content quality is not a ranking factor, but you should still create high quality content. Your users will appreciate it and maybe someday the algorithm will too.

Google can't read your content to judge quality. Here's what they actually measure instead 👀 #SEO #ContentMarketing #Google #DigitalMarketing #GoogleAlgorithm Target terms should be buyer-relevant, feasible, and included in URL slug, meta title, and H1/title. Main topics: content quality / ranking contradiction, on-page SEO / buyer-intent terms.

content quality / ranking contradiction
on-page SEO / buyer-intent terms


OpenAI and PayPal have teamed up to offer instant checkout and agentic commerce inside of ChatGPT. Now, this is massive news for a few reasons. The first reason is that there are millions and millions of people that use PayPal. Soon they'll be able to check out part of ChatGPT straight away without leaving the platform. The second thing is that PayPal are going to connect their network of global merchants inside of ChatGPT and make them more discoverable. This just shows you how important ChatGPT is and how it's going to be impacting everyone's lives. If your website or your product is not discoverable on ChatGPT, you are going to be left behind. You have to start investing in AI SEO to make sure that your website is discoverable inside of ChatGPT and the other AI models.

OpenAI and PayPal Bring Instant Checkout to ChatGPT 💰💰 OpenAI and Pay...


If you want to get recommended by ChatGPT or Google's AI mode, one of the most important factors is showing up in listicles. These are pages like 10 best blank in your city or 10 best blank in your industry. I wanna talk about the easiest way to get mentioned in the listicles that matter. Because that's the thing. There are hundreds of listicles that are relevant to your business, but only a small percentage of those are being cited. Most of the time someone asks about your product or service. So let me break it down. There's really two ways that these listicles come into the world. One is that someone actually writes the listicle and puts it to their blog or maybe AI writes it. It doesn't matter. However, most listicles are generated algorithmically by a directory website. These are directories like Yelp or clutch or if you're a lawyer, Justia. We've been tracking what websites ChatGPT and Google's AI sites across 30 different industries. And 90% of the time there's one directory that AI is obsessed with, but it's different for every industry. And what's important to understand is that even though the AI is looking at dozens of listicles from this website, they're all generated from the same algorithm. So if you know how the algorithm works, you can improve your ranking in all the directories simultaneously. So in about half of these directories, it's just reviews. It's either your total number of reviews or more often how many reviews you received recently...

If you want to get recommended by ChatGPT or Google's AI mode, one of the most important factors is showing up in listicles. These are pages like 10 best blank in your city or 10 best blank in your industry. I wanna talk about the easiest way to get mentioned in the listicles that matter. Because that's the thing. There are hundreds of listicles that are relevant to your business, but only a small percentage of those are being cited. Most of the time someone asks about your product or service. So let me break it down. There's really two ways that these listicles come into the world. One is that someone actually writes the listicle and puts it to their blog or maybe AI writes it. It doesn't matter. However, most listicles are generated algorithmically by a directory website. These are directories like Yelp or clutch or if you're a lawyer, Justia. We've been tracking what websites ChatGPT and Google's AI sites across 30 different industries. And 90% of the time there's one directory that AI is obsessed with, but it's different for every industry. And what's important to understand is that even though the AI is looking at dozens of listicles from this website, they're all generated from the same algorithm. So if you know how the algorithm works, you can improve your ranking in all the directories simultaneously. So in about half of these directories, it's just reviews. It's either your total number of reviews or more often how many reviews you received recently. So we had one client that just had to get 3 extra reviews on clutch and was immediately being recommended by ChatGPT. The other half of directories have some different algorithm, for example, and Justia rankings are mostly determined by how many questions you answered on their website. Justia also, along with other directories, will let you pay for premium listings, which automatically put you at the top of the rankings. So I recommend using a tool we use Peak Dot AI, determine what that one directory is that ChatGPT loves in your industry and figure out how to start climbing the rankings.

The secret to ranking in ChatGPT? One directory website per industry. We tracked 30 industries - here's what we found 👇 #ChatGPT #SEO #BusinessTips #AISearch #Marketing Listicles can matter for ChatGPT or Google AI Mode recommendations, but only a small share of relevant listicles may be cited. In many industries, one directory may dominate AI citations, and its shared ranking algorithm can affect many generated listicles. Some directories offer premium listings that automatically place businesses at the top of their rankings. Main topics: directories / AI visibility, directory rankings / paid placement, listicles / AI recommendations.

directories / AI visibility
directory rankings / paid placement
listicles / AI recommendations


This founder shut down his AI company because he realized AI SEO is just normal SEO. I launched lorelight, a Geo generative engine optimization platform. But then I realized something that probably should have been obvious from the start. There's no such thing as a Geo strategy. Here's what actually gets brand mentions in AI responses. Quality content, seasons in authoritative publications, strong reputation, genuine expertise. Sound familiar? It's the same stuff that's always worked for SEO, PR and brand building. This epiphany was so big for this founder, he shut down his startup. This course shows you how to get paying customers, users, and warm leads with conversion-based SEO landing pages. Because it's great SEO, the landing pages get recommended by AI a lot. Here's CoStar saying SEO remains the foundation of getting covered in AI. Hit the course at compactkeywords.com.

This founder shut down his AI company because he realized AI SEO is just normal SEO. “I launched Lorelight, a GEO - generative engine optimization - platform... A founder’s reported conclusion: “AI SEO/GEO” is largely normal SEO/PR/brand building; AI mentions come from quality content, authoritative citations/publications, reputation... Main topics: GEO vs SEO / fundamentals.

This founder shut down his AI company because he realized AI SEO is just normal SEO. “I launched Lorelight, a GEO - generative engine optimization - platform. But then I realized something that probably should have been obvious from the start. There's no such thing as a GEO strategy. Here's what actually gets brand mentions in AI responses. Quality content, mentions in authoritative publications, strong reputation, genuine expertise. Sound familiar? It is the same stuff that's always worked for SEO, PR, and brand building.” This epiphany was so big for this founder, he shut down his startup. This course shows you how to get paying customers, users, and warm leads with conversion based SEO landing pages.  Because it's great SEO, the landing pages get recommended by AI a lot. Here's CoStar saying SEO remains the foundation of getting covered in AI. Get the course at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seotips


No, no, no, no, no, no, no, no, no, no, no, that's a wait, that's a wait. There's a way to get ourselves out now! So if you can put me in the meal, I'm gonna go out in here and play Fortnite, okay? What do you need? What the f***? All I do is clean up after you. I'm tired.

Come on, ChatGPT