Do you ever find yourself going to ChatGPT. For what seems like a simple task, only to find yourself 30 minutes later so frustrated that it hasn't been able to do this super simple thing that you find yourself telling it that you hope there's a special place in hell just for large language models that don't do what their users ask them to do? Yeah, me neither, but I hear this happens to people, so I just want to share some tips I've found to avoid these super frustrating situations with large language models and get the output you want quicker so you're not spending 30 minutes doing something that you could have done yourself in 10. What I found is this almost always happens because the large language model is confused about what you want from it. There's usually some ambiguity in the initial prompt or one of your follow up prompts, and so it doesn't quite give you what you want. And so of course you kindly explain that to it. Hey, could you please do it this way instead? And maybe you go back and forth this way a few times. The problem is that all the mistakes it made and all the ambiguity you introduced previously is still in the conversation, and the large language model is looking at that entire conversation every time it responds. So if you want the large language model to stop making mistakes, you need to remove The mistakes. So if this is a fairly short conversation, just start over, take whatever lesson you can from the bad output, and write a better first prompt. If it's a longer conversation, find the prompt where it went wrong and just edit that prompt...

Do you ever find yourself going to ChatGPT. For what seems like a simple task, only to find yourself 30 minutes later so frustrated that it hasn't been able to do this super simple thing that you find yourself telling it that you hope there's a special place in hell just for large language models that don't do what their users ask them to do? Yeah, me neither, but I hear this happens to people, so I just want to share some tips I've found to avoid these super frustrating situations with large language models and get the output you want quicker so you're not spending 30 minutes doing something that you could have done yourself in 10. What I found is this almost always happens because the large language model is confused about what you want from it. There's usually some ambiguity in the initial prompt or one of your follow up prompts, and so it doesn't quite give you what you want. And so of course you kindly explain that to it. Hey, could you please do it this way instead? And maybe you go back and forth this way a few times. The problem is that all the mistakes it made and all the ambiguity you introduced previously is still in the conversation, and the large language model is looking at that entire conversation every time it responds. So if you want the large language model to stop making mistakes, you need to remove The mistakes. So if this is a fairly short conversation, just start over, take whatever lesson you can from the bad output, and write a better first prompt. If it's a longer conversation, find the prompt where it went wrong and just edit that prompt. You can do this at least with ChatGPT, and then just start the conversation from there. The one thing you always want to avoid is asking the model to fix the same mistake more than once. What almost always ends up happening in this case is every output gets a little bit worse than the output before. And that's where you get in this frustrating cycle where you end up saying things that you would never say to your worst enemy. To a large language model. Not that I would know.

POV: You've been arguing with ChatGPT for 30 mins over something simple 😭 Here's the fix that'll save your sanity! #ChatGPT #AITips #TechHacks #ProductivityTips This source is indexed under AI workflow / prompt repair. Main topics: AI workflow / prompt repair.


Ads are soon coming to WhatsApp. Last week, meta announced that they'll start rolling out advertising on WhatsApp. As we know, WhatsApp is the most popular messaging platform in the world with over 3 billion monthly users. Now, a lot of people are worried, how's the advertising going to look? Is there gonna be banners all over your messages? And people are panicking. I'm here to show you how WhatsApp advertising is going to look so you don't have to worry. As we know, if you click the status button on WhatsApp, you can see the updates that people are posting. the first thing where advertising is going to come is in the statuses, something similar to what you see in reels in Facebook and Instagram. The next thing where there's going to be advertising is that companies and individuals can promote their channels. As you can see in the video, the advertising on the status and the promotion of the channels are not really going to make a major difference to your WhatsApp. And before people complain, just remember, Facebook bought WhatsApp, so obviously they have to monetize it. The second thing is, if you're getting something for free, you must remember that you are the product.

WhatsApp Ads Are Coming Soon WhatsApp is getting ads. Soon you’ll sta...


I'm giving away a free copy of the brand new Gary V book called Day Trading Attention. You can see it's been sealed and it's never been opened. For those of you that have been living under a rock, Gary V is the goat of content marketing. He's been pushing social media, personal brand and internet marketing for years and years. I've read this book a few times and it really is great for anyone who wants to expand themselves or their company in social media. This book really is for you. In order to win a copy of this book, you just have to do three things. The first thing is follow me on any of my social media channels. I'm on Facebook, I'm on Instagram, I'm on TikTok, I'm on X, I'm on LinkedIn and quite a few others. The second thing is simply comment the word Gary v below this post. The third thing is share this post with your friends. It's as simple as that. I'll announce the winner of this book next week, June 29th, 2025. Good luck.

Win the New Gary Vee Book!  Gary Vaynerchuk is the GOAT of content ma...


People never suspect this about Google. You can game Google Maps. This guy on Reddit said whenever you drive to your location, always enter the address in Google Maps and use driving direction. I know someone who provides a service where you pay them and they will drive to your location along with their 100+ phones all doing driving directions. This is a little extreme, but there's a reason they are doing this and providing the service. It works. It shows Google that the location is worth noting, so to speak, because people are driving to the location. I'd use the driving directions whenever you think of doing it. Whenever you can remember to do it. Have others do it as well with their phones. I thought this information was so interesting I invited the guy to come into my podcast to talk about it and he talks about it here.

People never suspect this about Google. You can game Google Maps. Bill Hartzer on Reddit said, “Whenever you drive to your location, always enter the address in Google Maps... This source is indexed under Google Maps manipulation risk/avoid. Main topics: Google Maps manipulation risk/avoid.

People never suspect this about Google.  You can game Google Maps. Bill Hartzer on Reddit said, “Whenever you drive to your location, always enter the address in Google Maps and use driving directions. I know someone who provides a service where you pay them and they will drive to your location along with their 100 plus phones all doing driving directions.  This is a little extreme, but there's a reason they are doing this and providing the service. It works, it shows Google that the location is worth noting, so to speak, as people are driving to the location. I'd use the driving directions whenever you think of doing it. Whenever you can remember to do it. Have others do it as well with their phones.” I thought this information was so interesting, I invited the guy to come onto my podcast to talk about it.  And talks about it on episode 608 of The Edward Show: SEO Shortcuts From a 25 Year Veteran - Bill Hartzer. #localseo #seohacks #seotips #localsearchengineoptimization


The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future and how I think business owners should be adapting to this change. So the biggest change we've already seen is that it no longer makes sense to try to rank for these super competitive terms unless you're one of the biggest brands in the world. Instead, the whole game has shifted to optimising for super specific long tail terms. This is actually the best strategy for both traditional SEO. And ranking in large language models. Second point I often make is that we've now reached the moment at which it makes more sense to optimize for large language models than it does for traditional search. I think by the end of 2025 there will be more value in being recommended by large language models than traditional search engines. Not only are people starting to use them more, Google's also shifting into an AI. Model and users are way more likely to follow the recommendations of something like ChatGPT. Than traditional Google search. Third point is that it's becoming very easy to create high quality content at scale with AI as Long as you're smart about how you set up your work flows and you're giving it the proper context...

The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future and how I think business owners should be adapting to this change. So the biggest change we've already seen is that it no longer makes sense to try to rank for these super competitive terms unless you're one of the biggest brands in the world. Instead, the whole game has shifted to optimising for super specific long tail terms. This is actually the best strategy for both traditional SEO. And ranking in large language models. Second point I often make is that we've now reached the moment at which it makes more sense to optimize for large language models than it does for traditional search. I think by the end of 2025 there will be more value in being recommended by large language models than traditional search engines. Not only are people starting to use them more, Google's also shifting into an AI. Model and users are way more likely to follow the recommendations of something like ChatGPT. Than traditional Google search. Third point is that it's becoming very easy to create high quality content at scale with AI as Long as you're smart about how you set up your work flows and you're giving it the proper context. And the fourth is that AI fatigue has already set in, and therefore any content that is provably human generated, it's gonna be way more valuable in the future. So with those four predictions in mind, I wanna lay out exactly what I think you should be doing. This is actually a framework that I just came up with because I'm starting to go on podcasts and someone told me that it's good to have like a framework to share on podcasts. And that makes sense to me. So you're the first people I'm sharing this with and I would just love your feedback. And I truly believe this is exactly what every small business owner should be doing. If you hear this and you're like, no, you don't understand my business, leave your objections in the comments. I promise I'll make a video response to every one of those and tell you why you're wrong. Or I don't know, maybe you're right. I can't think of everything. Alright. The framework is an acronym, cause that's how you do frameworks. I think it's CAST C A S T C. Stands for create your Brand Bible. So your brand bible is a huge document. The ones I make usually end up being 20 or 30 pages. And it just includes everything about your brand that an AI would ever need to know. To reliably represent you in all the content you create. So I'll be sharing my process so you can create this for yourself if you want, but you'll need this for the rest of the process to work. Second letter is A, which stands for automate with AI workflows. So to create high quality content at scale, you need to have very smart workflows that reliably output pages or posts or newsletters or whatever kind of content you're creating. So this is typically going to be like a custom GPT. Or a cloud project. It's gonna have your brand document, but also a bunch of other guidelines on how to create this specific type of content. I've shared a few guides on how to do this on my YouTube channel, and I'll have more soon. The third letter is S for show up on video. Like I said, people are hungry for provably human content. Nothing is better than showing up on video. I truly believe every business owner should become a content creator and start making videos. It's the easiest way to make content, it's the highest performing content, and it's the only way to truly build trust online. So how you do this is up to you. If you're comfortable pulling out a camera and just talking, then short form is great. If you like to be a little bit more prepared than doing long form videos, maybe with like a gamma app presentation to keep It simple can work really well, but I think for a lot of business owners, the easiest way is just going on podcasts. Host does all the work. You get a long form video, you can cut it up into shorts. But however you do it, you get videos for all the social media platforms, and you get transcripts. And that brings me to the last letter T. Turn each video into 10 pieces of content. So one, do you have those transcripts? You're going to dump them into those AI. Workflows I mentioned in the letter A. And then each video becomes a YouTube video, a TikTok video, an Instagram reel, a Facebook reel, an X post, a LinkedIn post, a Reddit post, blog post, a newsletter. And training data. And I say training data because I truly believe the next phase of this is when AI agents become more important than websites. And if you want your AI agent to be chosen by chat, GPT or Gemini, you're going to need a lot of unique data. And this is the easiest way to generate it. And that's the whole point of the system, is to very efficiently generate high quality content that is perfectly positioned for the future of the internet. For example, you could do one or two podcasts a month, and with a couple hours of work each week, you're producing about 100 pages of content online. Content that can rank in search engines. But More importantly, content that's being digested by large language models, so you're more likely to get recommended in the future. And that's my first time sharing the system, so let me know what you think.

My entire 2025 marketing system in 4 letters: CAST ✨ Create brand bible → Automate with AI → Show up on video → Turn into 10 content pieces. Who's trying this?... The passage claims specific long-tail terms matter for both traditional SEO and LLM visibility. The passage predicts LLM recommendations may be more valuable than traditional search by the end of 2025. The CAST framework starts with creating a brand bible for AI-assisted content workflows. Main topics: AI content workflows / brand bible, AI visibility / forecast, Long-tail SEO / LLM visibility, Video / content repurposing.

My entire 2025 marketing system in 4 letters: CAST ✨ Create brand bible → Automate with AI → Show up on video → Turn into 10 content pieces. Who's trying this? #AIMarket #BusinessStrategy #ContentCreation #Marketing2025

AI content workflows / brand bible
AI visibility / forecast
Long-tail SEO / LLM visibility
Video / content repurposing


So I think the AI optimization industry is officially here. I'm gonna tell you what I mean by that, and then I'm gonna share some tools and resources to help you keep up with this. So everyone in digital marketing, especially SEO, has been talking about AI optimization or GEO or AEO. I still don't know what we're gonna call it yet, but we've been talking about it for a while. But just in the last few weeks, it has really gained a lot of momentum. While a lot of people have found hacks and tricks for ranking in AIs over the last few years, what I've started noticing in just the last few weeks is true agreement on some common best practices. I have some other videos talking about those, and I'll keep making videos like that. But what feels new in the last few weeks is a lot of prominent people comparing notes and finding that there's a lot of agreement about what's actually working right now. And the other reason I think that the AI. Industry is officially here is that we have had a flurry of new tools coming out. Just in the last 30 days, I've been able to find over a dozen new tools that track your visibility in these AI. Models. Now, to me, tracking visibility is less important than figuring out the sources these models are using. So I've been talking with a developer who's building a tool like that. And I'm really excited to see what he does. I'll keep you posted on that tool. Cause I think if we could see the sources these AI are referring to when they make recommendations about what business you should buy from, that'll really help us optimize for the AI results...

So I think the AI optimization industry is officially here. I'm gonna tell you what I mean by that, and then I'm gonna share some tools and resources to help you keep up with this. So everyone in digital marketing, especially SEO, has been talking about AI optimization or GEO or AEO. I still don't know what we're gonna call it yet, but we've been talking about it for a while. But just in the last few weeks, it has really gained a lot of momentum. While a lot of people have found hacks and tricks for ranking in AIs over the last few years, what I've started noticing in just the last few weeks is true agreement on some common best practices. I have some other videos talking about those, and I'll keep making videos like that. But what feels new in the last few weeks is a lot of prominent people comparing notes and finding that there's a lot of agreement about what's actually working right now. And the other reason I think that the AI. Industry is officially here is that we have had a flurry of new tools coming out. Just in the last 30 days, I've been able to find over a dozen new tools that track your visibility in these AI. Models. Now, to me, tracking visibility is less important than figuring out the sources these models are using. So I've been talking with a developer who's building a tool like that. And I'm really excited to see what he does. I'll keep you posted on that tool. Cause I think if we could see the sources these AI are referring to when they make recommendations about what business you should buy from, that'll really help us optimize for the AI results. So if you haven't been keeping up on AI optimization until now, I think you get a pass. But this is the time to jump on the wagon. So I'm gonna give you 1 podcast you should be following and 2 tools you should be paying attention to. I actually think the best podcast for AI optimization right now is Hubspot's podcast Marketing Against the grain. It's the only podcast I've found where the hosts are actually keeping up with things in real time. And of the 20 or so tools I've looked at, the two that look the most promising are X funnels and brand light dot AI. Now, none of these tools are fully formed yet. They're all essentially demos. So when you're looking for a tool right now, you should be looking for a company that is paying attention and keeping up. And those two are the ones that impress me the most. But this is all rolling out in real time, so if you have resources or tools that I'm not mentioning here, let me know.

AI optimization is officially here and it's moving FAST. Tested 20+ new tools - here's what's actually working right now 👀 #AIOptimization #SEO #MarketingTools... AI optimization is described as gaining momentum through emerging best practices and a wave of visibility-tracking tools. The source says tracking AI visibility is less useful than identifying the sources models use when recommending businesses. Main topics: AI visibility / tooling, LLM source mapping.

AI optimization is officially here and it's moving FAST. Tested 20+ new tools - here's what's actually working right now 👀 #AIOptimization #SEO #MarketingTools #DigitalMarketing #AISearch

AI visibility / tooling
LLM source mapping


If you're looking for inspiration for what to make videos on, do this. Use any SEO tool and see what your competitors are ranking for. You'll very quickly find ones that relate to you. Make the video on that keyword, then add it to the caption in your video platform. TikTok Instagram reels. They only use captions. If it's YouTube, put that keyword you found in your title. So the keyword in your title and the keyword in your description, plus a longer description. Now what you've done is you've gotten topics to make content on, and the videos that you made can also outrank your competitors. Video is ranking very well on Google now.

If you're looking for inspiration for what to make videos on, do this. Use any SEO tool and see what your competitors are ranking for... This source is indexed under Video SEO / competitor keyword topics. Main topics: Video SEO / competitor keyword topics.

If you're looking for inspiration for what to make videos on, do this. Use any SEO tool and see what your competitors are ranking for. You'll very quickly find ones that relate to you. Make the video on that keyword, then add it to the caption in your video platform. TikTok, Instagram Reels, they only use captions.  If it's YouTube, put that keyword you found in your title.  So you have the keyword in your title, then the keyword in your description, plus a longer description. Now what you've done is you've gotten topics to make content on, and the videos that you made can also outrank your competitors. Video is ranking very well on Google now. #marketingstrategy #seotips #instagrammarketing #tiktokmarketing


If you're moving between digital agencies, there's a worrying trend that we're seeing that I want you to keep a close eye out. For now, no digital agency or marketing agency or probably any business is happy when they lose a client. The right way to do it is take it on the chin and say, you know what, whatever the reason is, I've lost this client and move on. Unfortunately, there are quite a few digital agencies out there that are totally unethical and dodgy. And what they try to do is sabotage the account before handing it over to the new agency. One of the most common things that I've seen in the last few months is messing up the conversion action and reporting that. What happens is that the new agency automatically looks like they're doing so much worse than they actually are. I had a situation like this a few months ago that a client in Canada, the agency that they were dealing with, took out some of the telephone tracking numbers and change one or two things in the Google Analytics. So in the first few days of us taking over, the client phoned and had a heart attack there saying, what is going on with my conversions? Luckily, we still have this client and now taking legal action against that other digital marketing agency.

Don’t Let Your Old Agency Sabotage Your Handover When switching agenc...


Tons of people are reporting Google is deindexing their pages. At the same time, AI overviews are making websites get less clicks. At the same time, Google is hardcore cracking down on AI content despite promoting their own. While all of this is happening, people are shouting from rooftops that Google is dead. Here's what's really happening Google is only deindexing pages most webmasters themselves say are bad. AI overviews are 99% targeting informational searches. Transactional searches are unaffected. Cracking down on AI content makes it easier for honest businesses doing SEO. As for Google is dead, AI has point five five % of all desktop activity, whereas Google has 10.55%. Ignore the noise. Focus on searchers who know what they want and are searching for a brand that will give it to them. This. This is transactional SEO. Transactional SEO is safer, easier, faster, more reliable, and higher converting Google transactional SEO to see for yourself or learn it at compactkeywords.com.

Tons of people are reporting Google is deinindexing their pages. At the same time, AI Overviews are making websites get less clicks... AI Overviews are claimed to mainly affect informational searches, while transactional searches remain comparatively unaffected. Main topics: Indexing / content quality, Transactional SEO / AI Overview impact.

Tons of people are reporting Google is deinindexing their pages. At the same time, AI Overviews are making websites get less clicks. At the same time, Google is hardcore cracking down on AI content despite promoting their own. While all of this is happening, people are shouting from rooftops that Google is dead. Here's what's really happening. Google is only deinindexing pages most webmasters themselves say are bad. AI Overviews are 99% targeting informational searches. Transactional searches are unaffected. Cracking down on AI content makes it easier for honest businesses doing SEO. As for Google is dead, AI has 0.55% of all desktop activity, whereas Google has 10.55%. Ignore the noise. Focus on searchers who know what they want and are searching for a brand that will give it to them. This is transactional SEO. Transactional SEO is safer, easier, faster, more reliable and higher converting. Google transactional SEO to see for yourself or learn it at compactkeywords.com. #bottomoffunnelseo #transactionalseo #seotips #searchengineoptimization

Indexing / content quality
Transactional SEO / AI Overview impact


So a lot of people are wondering right now when is ChatGPT going to beat Google? Or when will traffic to ChatGPT surpass Google's traffic? Now if you've been seeing these comments online that no one uses Google anymore, you might have thought this already happened. But no, Google still gets more traffic. However, it does seem like Google's traffic is slowly falling while ChatGPT's is quickly rising. And so a lot of people are making predictions about when ChatGPT will pass Google. For example, the SEO. Expert Kevin Indig used similar web data to predict that this will happen in 2030. However, keep in mind that ChatGPT is only one large language model. Google is also pushing their AI very hard, as are other players like anthropic and Deep Seek. So if you're wondering when you should start caring about showing up in AI more than traditional search, you have to factor all of these in. And that's exactly what Semrush did in their prediction. And they predict that L L M traffic will surpass search traffic in the middle of 2026, about one year from now. But also, not all traffic is created equal. From early data we see that traffic from these large language models is much more likely to convert into paying customers. People just trust the recommendations they get after a long conversation with ChatGPT. Than they do from a typical Google search. So what We should really care about is the point at which it's more valuable to be recommended by large language models than it is by traditional search engines. And that point might only be about six months away...

So a lot of people are wondering right now when is ChatGPT going to beat Google? Or when will traffic to ChatGPT surpass Google's traffic? Now if you've been seeing these comments online that no one uses Google anymore, you might have thought this already happened. But no, Google still gets more traffic. However, it does seem like Google's traffic is slowly falling while ChatGPT's is quickly rising. And so a lot of people are making predictions about when ChatGPT will pass Google. For example, the SEO. Expert Kevin Indig used similar web data to predict that this will happen in 2030. However, keep in mind that ChatGPT is only one large language model. Google is also pushing their AI very hard, as are other players like anthropic and Deep Seek. So if you're wondering when you should start caring about showing up in AI more than traditional search, you have to factor all of these in. And that's exactly what Semrush did in their prediction. And they predict that L L M traffic will surpass search traffic in the middle of 2026, about one year from now. But also, not all traffic is created equal. From early data we see that traffic from these large language models is much more likely to convert into paying customers. People just trust the recommendations they get after a long conversation with ChatGPT. Than they do from a typical Google search. So what We should really care about is the point at which it's more valuable to be recommended by large language models than it is by traditional search engines. And that point might only be about six months away. Let's also consider that these optimization efforts, whether it's SEO or AI optimization, is a long term project. While you typically can get some quick wins in the first month, it really starts to pay off after six months, a year, or more. So when's the right time to start caring more about AI. Results than traditional search engines? Probably like six months ago.

AI will beat Google by 2026 but the real shift is happening in 6 months. You should've started optimizing months ago 😅 #AIranking #SEO #ChatGPT #Marketing The passage says Semrush predicted LLM traffic could surpass search traffic around mid-2026. Main topics: AI referrals / conversion quality, AI traffic forecast.

AI referrals / conversion quality
AI traffic forecast


I've just audited a Google Ads campaign and the client has blown over $2 million because they were using broad match keywords. I audit Google Ads accounts all the time, but this specific campaign that I just looked at was probably the worst I've ever seen. They told me that they're very honoured and very lucky because they got chosen by Google to have a Google rep build their campaign for them. This Google rep was an expert in campaigns and experts in accounts and they trusted him completely for over 2 years. What he told them was, guys, please, we must use broad match keywords. The results were terrible. Like I said, they've wasted over $2 million in the last few years on Google Ads by just using broad match. Broad match keywords will kill your campaign that you're gonna get irrelevant clicks for words that are absolutely not at all relevant to your website. When you're doing a Google Ads campaign, rather, deal with an expert who knows what they're doing and is looking out for your best interests and not for Google's. If you're worried about the performance of your Google Ads campaign, reach out to me at top, click dot c, o dot z, a or drop a comment and I'll get back to you.

Broad Match Keywords Kill Google Ads Accounts Broad match might look ...


This is the best way to learn SEO yourself. The moz on Page Grader. Put in your URL, put in your keyword, click analyze. The tool tells you everything you did wrong with your page. You wanna make your page rank for the keywords you put in? Here's what you need to do. Add it to the page title. Here's where you should use it. Use it in the URL, put it in the alt text. Here are the things that you're doing well. You can view them like this. All factors at once and it gives you a 0 to 100 score based on this. You follow these things, it'll help you a lot to rank number one on Google for the keywords that you want for all the people who say SEO is dead. This also helps you get recommended with ChatGPT. It's not the whole equation, but if you're just starting, it's gonna help you learn fast. More SEO tips at compactkeywords.com.

This is the best way to learn SEO yourself. The Moz On-Page Grader. Put in your URL, put in your keyword, click Analyze... Moz On-Page Grader is presented as a beginner checklist for placing target keywords in page titles, URLs, and image alt text. Basic on-page optimization is claimed to help pages get recommended by ChatGPT, although it is not the whole equation. Main topics: AI visibility / on-page basics, On-page SEO.

This is the best way to learn SEO yourself. The Moz On-Page Grader. Put in your URL, put in your keyword, click Analyze. The tool tells you everything you did wrong with your page.  You wanna make your page rank for the keyword you put in? Here's what you need to do. Add it to the page title, here's where you should use it, use it in the URL, put it in the alt text. Here are the things that you're doing well.  You can view them like this, all factors at once, and it gives you a 0 to 100 score based on this.  You follow these things, it'll help you a lot to rank number one on Google for the keywords that you want.  For all the people who say SEO is dead, this also helps you get recommended with ChatGPT. It's not the whole equation, but if you're just starting, it's gonna help you learn fast. More SEO tips at compactkeywords.com.  #seotips #seohacks #searchengineoptimization #digitalmarketing

AI visibility / on-page basics
On-page SEO


You're missing loads of SEO basics that can make the biggest difference to where you're showing up on Google. Your heading 1 is the most important on page element, and every page should have one. Your homepage doesn't have one at all. Should be something like Liverpool airport transfers or 24 hour airport taxis in Liverpool. You also need to create individual pages for each of these services. This is not gonna cut it. A local business, you also wanna show up in the local map pack results. The businesses that dominate these results have hundreds of reviews. I can't find you anywhere in this list, probably because you've only got 19 reviews despite being in business for over three years.

Replying to @Mark McCarthy You're missing some key SEO for beginners stuff on your website and Google My Business profile that will make the biggest difference to your local... This source is indexed under Local map pack / reviews, Local SEO / service pages, On-page SEO / H1. Main topics: Local map pack / reviews, Local SEO / service pages, On-page SEO / H1.

Replying to @Mark McCarthy You're missing some key SEO for beginners stuff on your website and Google My Business profile that will make the biggest difference to your local SEO once you put it right.   #localseo #googlemybusiness #seoforbeginners #seotips #seoaudit #seobasics #seo101 #searchengineoptimization

Local map pack / reviews
Local SEO / service pages
On-page SEO / H1


It occurred to me yesterday that most small business owners are sleeping on what's probably the biggest opportunity in digital marketing right now. And I'm gonna tell you what it is, and then you're gonna say, nope, nah, that's not for me. But please, just hear me out. Podcasting. Now, I don't mean running your own podcast. I think we all know the world has too many of those already. I mean being a guest on other people's podcasts. And I know this sounds painful and cringe worthy and, like, a huge waste of time, but please, just let me walk you through why this is so valuable. First of all, for most podcasts, this only takes about 15 minutes to one hour of your time. The podcast host has to do most of the work, of course, and you get to tap into their audience. Now, of course, you're not gonna be going on Joe Rogan, and maybe this podcast host doesn't even have much of an audience. Still worth it. Pretty much all podcasts now happen over video calls. Do you know how hard it is to get a decent video for social media for the average small business? You do one podcast, you have 10 short form video clips and one long form video you can post. But of course, the host is also gonna post it to all their platforms. And it's common courtesy to link back to your website every time they post it. Do You know how hard it is to get natural back links for small businesses? And finally, you now have the transcript of the podcast, which is gold today. Using AI, you can easily turn that transcript into a high quality blog post and a series of social media posts...

It occurred to me yesterday that most small business owners are sleeping on what's probably the biggest opportunity in digital marketing right now. And I'm gonna tell you what it is, and then you're gonna say, nope, nah, that's not for me. But please, just hear me out. Podcasting. Now, I don't mean running your own podcast. I think we all know the world has too many of those already. I mean being a guest on other people's podcasts. And I know this sounds painful and cringe worthy and, like, a huge waste of time, but please, just let me walk you through why this is so valuable. First of all, for most podcasts, this only takes about 15 minutes to one hour of your time. The podcast host has to do most of the work, of course, and you get to tap into their audience. Now, of course, you're not gonna be going on Joe Rogan, and maybe this podcast host doesn't even have much of an audience. Still worth it. Pretty much all podcasts now happen over video calls. Do you know how hard it is to get a decent video for social media for the average small business? You do one podcast, you have 10 short form video clips and one long form video you can post. But of course, the host is also gonna post it to all their platforms. And it's common courtesy to link back to your website every time they post it. Do You know how hard it is to get natural back links for small businesses? And finally, you now have the transcript of the podcast, which is gold today. Using AI, you can easily turn that transcript into a high quality blog post and a series of social media posts. Now you've spent an hour of your time and you've done what would have otherwise taken dozens of hours or thousands of dollars. But wait, who's gonna watch you on their podcast anyway, right? I had no idea how easy this is, but I signed up for podmatch.com. I'll put a link in the description. It is an affiliate link because they give everyone an affiliate link. That's not why I'm making this video. Just go to the website if you don't want to use my link. This seems like the one service everyone is using to get matched using AI to the right podcast. It's a small monthly fee. I just signed up this week. I already have a handful of podcast scheduled, so I'm now recommending this to all my clients. I really feel like it's the highest leverage marketing activity you can engage in in 2025. You need to get yourself out there. You need to build a personal brand. This is the easiest way to do it.

Small business owners are missing the biggest marketing opportunity rn 👀 1 hour = weeks of content + backlinks + new audience. Who's ready to try podcast guesting?... A podcast guest appearance can supply short clips, long video, host-distributed exposure, backlinks, and transcript material for repurposing. Main topics: AI repurposing / transcripts, Podcast guesting / content leverage.

Small business owners are missing the biggest marketing opportunity rn 👀 1 hour = weeks of content + backlinks + new audience. Who's ready to try podcast guesting? #smallbusiness #MarketingHack #PodcastGuest #ContentCreation #BusinessTips  This is the link I mentioned in the video, but honestly, it only occurred to me after I decided to make this video. You should do it with or without my link: https://www.podmatch.com/?ref=17496142850241119c2ed8227

AI repurposing / transcripts
Podcast guesting / content leverage


You wouldn't let your teenage son do your tax returns, so why would you let them recreate your website for you? This is exactly the conversation that I had with a client this week. We have been running the search engine optimization and their Google Ads for just over a year. We've put a lot of effort into the search engine optimization. We've done onsite SEO. We've done backlinking and we've done blogging. We really have put in a great effort and the results have really started to grow. But this what happened. They got the young teenage son who's into websites to totally recreate a website for them without telling us. They've lost all the SEO rankings. They've lost all the pages that were doing well on SEO for them. They've lost their page titles. They've lost their page descriptions and they've lost their blogs. The SEO literally has tanked. That's besides the point that the website just looks terrible. Now. The point is, and I still can't get my head around this because I see it so many times, you wouldn't let your teenage son or a family member or a secretary just play around with something as important, let's say, as your tax returns because the potential negative outcomes could be so serious. How could you let them play with your website, which is generating you so much business and so much leads? Now, just think about that for A second. Your website and for that matter, your Google Ads, your SEO. And your social media brings in a huge amount of money for you. It is a serious matter and it should be treated seriously.

Your Website and Marketing Are Not a Hobby Your website and marketing...


#searchengineoptimization #localseo #seoaudit #googlemybusiness #technicalseo


Two weeks ago, OpenAI and Anthropic perplexity and other leading AI companies have started referencing LLMS TXT when crawling sites. This is Google Search's relations guy. He gives Google Search best practices to people who have websites. He just said a few hours ago, for what it's worth, no AI system currently uses LLMS TXT. So somebody is lying. It's either Google, these AI companies, or the company that's reporting on them. But it's worth noting, if you look at all the big SEO companies you see if they have an LLMS dot TXT, every single one says 4:04. So for all the FOMO about taking time to make one, I'm saying it's too soon. And by the way, the 5 second toggle on LLMS dot Txt solutions will only confuse LLMS more than help them.

Two weeks ago, OpenAI, Anthropic, Perplexity, and other leading AI companies have started referencing LLMs.txt when crawling sites. This is Google Search's relations guy... The passage contrasts reports that AI companies reference llms.txt with John Mueller saying no AI system currently uses it. The passage warns that quick-toggle llms.txt solutions may confuse LLMs more than help them. Main topics: llms.txt risk.

Two weeks ago, OpenAI, Anthropic, Perplexity, and other leading AI companies have started referencing LLMs.txt when crawling sites. This is Google Search's relations guy. He gives Google Search best practices to people who have websites. He just said a few hours ago, for what it's worth, no AI system currently uses LLMs.txt. So somebody is false…  It's either Google, the AI companies, or the company that's reporting on them. But it's worth noting if you look at all the big SEO companies, you see if they have an LLMs.txt - every single one says 404. So for all the FOMO about taking time to make one, I'm saying it's too soon. And by the way, the five second toggle on LLMs.txt solutions will only confuse LLMs more than help them. #searchengineoptimization #seotips #seohacks #generativeengineoptimization


This is my ChatGPT prompt for coming up with perfect YouTube titles. If you want to screenshot the prompt, you can do it now. I have my transcript below. Let's see what I get. The podcast is on a very obscure discovery in search engine optimization. I have why Google is de indexing pages after 130 days and how to fix it. The hidden indexing rule. What happens if Google doesn't crawl your page for 130 days? Honestly, all of these are strong. I usually just pick the first one. It's good enough. I've been doing copywriting for 15 years and ChatGPT's titles are better than mine. Then for the full thing, say the title that you choose, write give me the disc and you get a pretty good description.

My personal prompt for generating high-performing YouTube titles using ChatGPT. If you're a content creator, marketer, or just someone who wants to optimize their videos for... The creator says ChatGPT can generate strong YouTube titles and descriptions from a video transcript. Main topics: YouTube metadata.

My personal prompt for generating high-performing YouTube titles using ChatGPT. If you're a content creator, marketer, or just someone who wants to optimize their videos for clicks, this is a game-changer. We dive into a real example based on a podcast episode about a little-known SEO discovery: what happens when Google doesn’t crawl your page for 130 days. Some of the title options I got back include: - Why Google Is De-Indexing Pages After 130 Days (And How to Fix It) - The Hidden Indexing Rule: What Happens If Google Doesn’t Crawl Your Page for 130 Days I've been a copywriter for 15 years - and honestly, ChatGPT's titles are better than mine. In this walkthrough, you'll see how I get not just titles, but great YouTube descriptions too. #chatgptprompts #chatgpttips #youtubemarketing #buildinpublic


Digital marketing is changing, the way companies do business is changing. So I just want to share one way I'm changing how I do business I think it's just gonna be better than how we've done it in the past. Essentially I'm open sourcing my business processes. So you've probably heard of open source in software development. The idea is that you make all of your code public and you let other people contribute to it. So the benefit is that you get hundreds or thousands of software engineers working on one project and finding ways to make it better. And in return all these software engineers get access to your code. So you don't have to pay anyone, they get free code. Everyone wins. I'm starting to do the same thing with my business processes. I think this would work for a lot of businesses. Finding other people that are doing what I'm doing, which is essentially feature focused SEO and I'm giving them access to all of my SOP's and all of my internal documentation. And in return I'm just asking that they provide feedback and any ways that they think I can improve my processes. Now it's not truly open source cause I am picking right now who I bring in, I wanna open it up to dozens or hundreds of people that do what I do. And there are a few advantages to this one. Of course I get a huge team of people. Thinking about how we could do things better. But also I develop a network of partners that can help my clients, and I can truly know that we're all on the same page about the best way to deliver this service...

Digital marketing is changing, the way companies do business is changing. So I just want to share one way I'm changing how I do business I think it's just gonna be better than how we've done it in the past. Essentially I'm open sourcing my business processes. So you've probably heard of open source in software development. The idea is that you make all of your code public and you let other people contribute to it. So the benefit is that you get hundreds or thousands of software engineers working on one project and finding ways to make it better. And in return all these software engineers get access to your code. So you don't have to pay anyone, they get free code. Everyone wins. I'm starting to do the same thing with my business processes. I think this would work for a lot of businesses. Finding other people that are doing what I'm doing, which is essentially feature focused SEO and I'm giving them access to all of my SOP's and all of my internal documentation. And in return I'm just asking that they provide feedback and any ways that they think I can improve my processes. Now it's not truly open source cause I am picking right now who I bring in, I wanna open it up to dozens or hundreds of people that do what I do. And there are a few advantages to this one. Of course I get a huge team of people. Thinking about how we could do things better. But also I develop a network of partners that can help my clients, and I can truly know that we're all on the same page about the best way to deliver this service. So I just wanna put the idea out there in case there's anyone that's interested in joining me or any businesses who might benefit from open sourcing their own processes. And I know the open source community is gonna hate me for using the term that way, but that's the best metaphor I can come up with.

I'm giving my business secrets to competitors and it's making us all better 🤝 What would you share? #OpenSource #BusinessTips #SEO #marketing#Collaboration


Are you struggling to contact your leads? I've dealt with hundreds of different customers and a common problem that people tell me is that they struggle to call back the leads that have shown an interest in their business or services. Now, in my opinion, there's three different reasons why you're struggling to get hold of your leads. The first one is how you're trying to contact them. If you are just trying to phone them back, you are going to struggle. If you are anything like me and probably about 90% of the people that I've ever spoken to, no one answers phone calls from phone numbers that they don't recognise. So if the only way that you are getting hold of your leads is by phoning them on a number that they don't recognise, you are going to struggle. Perhaps try whatsappting them, try smsing them, try emailing them. The next biggest reason why you're struggling to get hold of your leads is the time lag. 78% of b to B customers will go with a vendor that calls them back first. Responding within the first minute increases your leads by 391%. Responding within five minutes is 20 times more effective than responding after 30 minutes. I've seen these stats firsthand. You can't expect a lead to be there for three days. Then you call them and think they're still waiting for you. Specifically, if the need is urgent, you have to get on them quickly. Finally, the third Reason why you might not be able to get that lead is that the lead might not be right to begin with. A lot of times people are not really sure what they're responding to...

Are you struggling to contact your leads? I've dealt with hundreds of different customers and a common problem that people tell me is that they struggle to call back the leads that have shown an interest in their business or services. Now, in my opinion, there's three different reasons why you're struggling to get hold of your leads. The first one is how you're trying to contact them.

If you are just trying to phone them back, you are going to struggle. If you are anything like me and probably about 90% of the people that I've ever spoken to, no one answers phone calls from phone numbers that they don't recognise. So if the only way that you are getting hold of your leads is by phoning them on a number that they don't recognise, you are going to struggle. Perhaps try whatsappting them, try smsing them, try emailing them.

The next biggest reason why you're struggling to get hold of your leads is the time lag. 78% of b to B customers will go with a vendor that calls them back first. Responding within the first minute increases your leads by 391%. Responding within five minutes is 20 times more effective than responding after 30 minutes.

I've seen these stats firsthand. You can't expect a lead to be there for three days. Then you call them and think they're still waiting for you. Specifically, if the need is urgent, you have to get on them quickly.

Finally, the third Reason why you might not be able to get that lead is that the lead might not be right to begin with. A lot of times people are not really sure what they're responding to. Perhaps your messaging is different to your offer. I personally don't like Facebook lead ads because people just press and they don't even know what they're answering to.

If you and your business are getting leads, please follow some of these steps. I guarantee you, you will reach more of your leads and you will close more of them.

3 Reasons You Are Struggling to Get Hold of Your Leads If your leads ...


This website is making two really common SEO mistakes. First is choosing a totally unoptimised Shopify theme. It's producing a load of duplicate and unnecessary headings. This text only needs one H1, but it's got three, and these just don't even need to be wrapped in headings. Let's look at your top ranking keyword. This is your page, which, to be honest, is really light on information. This is the site ranking number one. The reason why they're ranking is all of this information here plus optimised headings.

@CaptainMooncat your site’s making two SEO mistakes that are holding back your rankings. The Shopify theme you’re using creates duplicate headings across every page, and the... This source is indexed under Content depth / ranking comparison, Shopify SEO / heading structure. Main topics: Content depth / ranking comparison, Shopify SEO / heading structure.

@CaptainMooncat your site’s making two SEO mistakes that are holding back your rankings.  The Shopify theme you’re using creates duplicate headings across every page, and the content on the page barely supports your top keyword. I’ve broken down what needs fixing so you know exactly what to work on. #seoaudit #shopifyseo #digitalmarketing #marketingtips #searchengineoptimization

Content depth / ranking comparison
Shopify SEO / heading structure


SEO is changing quickly as AI eats up more and more search traffic. So I just wanted to go over one specific tactic that is changed at our agency so you can see an actual example of AI optimization that you might be able to apply for your own business. So as you might know, one of the biggest factors for ranking in Google has always been backlinks, which is just another website online linking to your website. This is still a factor for ranking in Google and it is still a factor in AI results. There's some speculation about whether or not it'll always be a factor in AI results, but I think we can at least say that it's less important in AI than it is in traditional search engines. But what we know is important in these AI results are mentions of your company. And a mention is just that. It's the name of your company in text on another website. Now, these have had a little SEO value for a while, but not nearly as much as a link. But what we're seeing in AI is that these mentions might be even more important than a link, and it is way easier to get mentioned online than it is to get linked to. So how does this change how we approach SEO or AI optimization? Well, previously, one of the first things we would do is part of an SEO campaign is Identify all the websites that we want to get a link from. So there's lots of methods to do this, but one example is a link intersect, where you look at all the websites linking to your competitors that aren't yet linking to you, and then you go and try to get a link from each of those websites...

SEO is changing quickly as AI eats up more and more search traffic. So I just wanted to go over one specific tactic that is changed at our agency so you can see an actual example of AI optimization that you might be able to apply for your own business. So as you might know, one of the biggest factors for ranking in Google has always been backlinks, which is just another website online linking to your website. This is still a factor for ranking in Google and it is still a factor in AI results. There's some speculation about whether or not it'll always be a factor in AI results, but I think we can at least say that it's less important in AI than it is in traditional search engines. But what we know is important in these AI results are mentions of your company. And a mention is just that. It's the name of your company in text on another website. Now, these have had a little SEO value for a while, but not nearly as much as a link. But what we're seeing in AI is that these mentions might be even more important than a link, and it is way easier to get mentioned online than it is to get linked to. So how does this change how we approach SEO or AI optimization? Well, previously, one of the first things we would do is part of an SEO campaign is Identify all the websites that we want to get a link from. So there's lots of methods to do this, but one example is a link intersect, where you look at all the websites linking to your competitors that aren't yet linking to you, and then you go and try to get a link from each of those websites. Now, we're still identifying these link opportunities, because links do still matter, but we're actually spending even more time looking for mention opportunities. Now, sometimes these are one and the same, but there's one new tactic that shows a lot of promise. Start by making a big list of all the types of questions someone might ask ChatGPT, or Gemini when looking for a product or service like the one you're offering. Then type these questions into the smartest models, which right now is going to be ChatGPT. 0 3 and Gemini 2.5 Pro. And we're not so much concerned with which companies they recommend. We're more concerned with the websites they look at to make those recommendations. So typically, next to each recommendation, they will list the source of their recommendation, and if not, you can just ask them a question like, why did you recommend this company? We then collect all of those sources into a big spreadsheet, and that becomes our mentioned hit list. What you notice pretty quickly when you're doing this is how terrible a lot of these sources are. So this might change over time, but a lot of times you're seeing low quality websites, social media posts by people with very few followers, or very commonly content on the company's website itself recommending them. It seems like ChatGPT's favourite source are top X lists. So this could be something like top solar panel companies in Las Vegas. And it doesn't even seem to mind if the list is posted on the company's own website or on some obscure social media channel. And so naturally, this has LED to a lot of spam. Just spamming social media posts and cheap press releases and blog articles wherever people can. Now, I don't think this is a sustainable practice. The internet couldn't handle it if it was. Ultimately, I think as these AI. Models get smarter, they'll get better at sourcing from reputable websites. This might be one of the biggest opportunities we've seen in digital marketing. Eventually, people are gonna figure out the best practices and it will become overly saturated. Now is the time to take advantage of these new opportunities and start building some momentum before everyone else catches on.

AI just changed SEO forever. Here's what we're doing differently at our agency 🔥 #SEO #GEO #AIOptimization #AI #DigitalMarketing #SearchOptimization #MarketingHacks The source says backlinks still matter, but AI results may place more weight on company mentions than links. A GEO workflow asks buyer-intent questions in ChatGPT or Gemini, records the recommendation sources, and turns them into a mention hit list. The source says ChatGPT often uses top-X lists, even when they appear on company-owned or obscure social pages. Main topics: Entity mentions / AI visibility, LLM source mapping / mention hit list, Risk/avoid / AI visibility spam, Top-X lists / AI citations.

Entity mentions / AI visibility
LLM source mapping / mention hit list
Risk/avoid / AI visibility spam
Top-X lists / AI citations


How do I sell stuff with SEO? Target keywords where people are looking to buy. Put the keyword in these places. Put a call to action before people even have to scroll. Put two to three sentences above the call to action. The sentences explain why your product or service fit. It's the keyword you chose. Make the entire page just 400 words. Show lots of images. This type of SEO doesn't get disrupted by AI, it gets recommended by it. If you want to go deeper, I have a 13 hour purchase intent SEO course at compactkeywords.com.

How to sell stuff with SEO: Target keywords where people are looking to buy. Put the keyword in the: - Page Title - URL Slug - H1 Top Header - Beginning of first sentence -... Purchase-intent pages should target buying keywords, include a CTA above the fold, explain product/service fit briefly, stay concise, and show many images. Main topics: AI recommendations / transactional content, Transactional SEO / landing page structure.

How to sell stuff with SEO: Target keywords where people are looking to buy. Put the keyword in the: - Page Title - URL Slug - H1 Top Header - Beginning of first sentence - Meta description (optional) Put a call to action before people even have to scroll. Put 2-3 sentences above the call to action. The sentences explain why your product or service fits the keyword you chose. Make the entire page just 400 words. Show lots of images. This type of SEO doesn’t get disrupted by AI, it gets recommended by it. If you want to go deeper, i have a 13 hour purchase-intent SEO course at compactkeywords.com. #seotips #seohacks #searchengineoptimization #marketingstrategy


Here's how you can get ChatGPT to stop using m dashes. We all use ChatGPT continuously in everything that we do, whether it's in your blogs, whether it's in your emails, whether it's in your articles, whether it's in your letters. The problem though, and this is how people can see that you're using ChatGPT that it continuously uses m dashes. An EmDash is a punctuation Mark and is used commonly in the English language by professionals. Now the problem is if you like me, I've never used an EmDash in my life. I don't know how to use it. But ChatGPT and other LLM models continuously use it because this is the right way to write English. But the problem is if you and me use it continuously, people can see straight away that this content is written with chat G G P t. This is a simple way how you can get chat G G P t to stop using it. In chat G G P t open up settings, then go to personalization and tell chat G G P t something like this. Please stop using m dashes in your output. Please rather use commas, a full stops or brackets when applicable, press save and that's it. Now simply what you've done is that you've told ChatGPT not to use these ugly m dashes anymore and this should Make your content look less ChatGPT like.

Remove EM Dashes from ChatGPT Em dashes are long punctuation marks of...


YouTube pages go up. Google's indexed website pages go down. Indexed X pages go up. Google's indexed website pages go down. TikTok pages go up. Google's indexed website pages go down. Google is removing tons of website pages from its search index. Simultaneously, social media platforms are getting huge boosts. They're ranking for many more keywords than they used to. It's way easier and faster to create worthwhile content on social media than it is to create worthwhile content on a website. So Google is essentially doing a spring clean, freeing up space in its search index to make room for better content. Some people are calling it the Google June 2025 Spam Update. The types of pages actually being removed from Google search index. People are reporting them to be weak, page ages, out of date, duplicate content not linked to properly, spammy keyword use. There's less leniency for poor content on websites and tons of opportunity for using social media. For SEO. Again, we have examples like this.

YouTube pages go up. Google's indexed website pages go down. Indexed 𝕏 pages go up. Google's indexed website pages go down. TikTok pages go up... Google is claimed to be reducing indexed website pages while social platforms like YouTube, X, and TikTok gain more keyword visibility. Pages being removed from Google's index are claimed to include weak, outdated, duplicate, poorly internally linked, or spammy keyword-use pages. Main topics: Deindexing / content quality risk, Indexing / social search shift.

YouTube pages go up. Google's indexed website pages go down. Indexed 𝕏 pages go up. Google's indexed website pages go down. TikTok pages go up. Google's indexed website pages go down. Google is removing tons of website pages from its search index. Simultaneously, social media platforms are getting huge boosts. They're ranking for many more keywords than they used to. It's way easier and faster to create worthwhile content on social media than it is to create worthwhile content on a website. So Google is essentially doing a spring cleaning, freeing up space in its search index to make room for better content. Some people are calling it the Google June 2025 Spam Update. The types of pages actually being removed from Google’s search index, people are reporting them to be weak pages. Out of date, duplicate content, not linked to properly, spammy keyword use. There's less leniency for poor content on websites, and tons of opportunity for using social media for SEO. Learn real timeless durable SEO at compactkeywords.com. #seotips #seohacks #searchengineoptimization #digitalmarketing

Deindexing / content quality risk
Indexing / social search shift


Here's how to rank your Google My Business at the top of Google. I'm gonna show you how to optimize the whole thing, including two controversial tips that technically aren't allowed, but they work. Pick a main category that's the closest match to your top service. If you're not sure, just check out what your top ranking competitors are using and copy that. Google shows businesses that are closest to the searcher, so you need an address in the location that you want to rank for. Set your website URL to a page that includes your main keyword, location and your business name, address and phone number. In the business description, include keywords for your services location and anything else you want to rank for. Just make sure you keep this natural. List all of your individual services. If you have more than one category, add each and then list the services beneath them. This one is 100% against Google's guidelines, but if they don't catch you, it makes a huge difference to your rankings. Add your main keyword to your business name like this, and if you've got dedicated pages on your website for each service, add each one as a product and include the URL here. Most businesses do not take the time to do this, which is exactly why it works.

Google My Business SEO: Step by Step If your Google My Business listing isn't showing up in local map pack results, or it's not ranking in the top 3 results on Google Maps... This source is indexed under GBP keyword stuffing risk/avoid, Google Business Profile / category and landing page, Google Business Profile / services and products. Main topics: GBP keyword stuffing risk/avoid, Google Business Profile / category and landing page, Google Business Profile / services and products.

Google My Business SEO: Step by Step  If your Google My Business listing isn't showing up in local map pack results, or it's not ranking in the top 3 results on Google Maps, you need this local SEO tutorial.   #localSEO #googlemapsseo #googlemybusiness #seotips #seotutorial


Here's a great prompt in ChatGPT that you can use to help you with your search engine optimisation. I'm going to go into Google and search plumber in Sydney. As we can see, the first result that comes up is a company called Proximity Plumbing. I'm gonna scroll down to find the 7th result which is called Hero Plumbing. This is the prompt for ChatGPT. Here's the actual site map for the top rated plumber in Sydney. Put in that U r L of that site map which was number one. Then you say here's my site map and again putting that URL of that website. Here are plumbing, which was No. 7 on the Google results. Break down what pages they have and I don't what keywords they use. Content gap analysis, how can I fill in the gaps? Press enter and after a few moments, ChatGPT is going to give you a whole SEO strategy that you can use. ChatGPT has done the full analysis and given us a lot of ideas and plans that we can use to improve that result of the website that was coming No. 7. Try this out and let me know if it works for you.

ChatGPT SEO Prompts ChatGPT can help you create powerful SEO prompts ...


In the last few weeks, I've spoken with several big brands who are asking me why are we spending tens of thousands of dollars on ad creatives when we can create the exact same thing at a fraction of the cost with one of these AI video generators like v 0 3? So we just wanna talk a little bit about AI video and whether or not you should be using them for ad creative. First, let's talk about popular sentiment around AI video. If you go online, it looks like everyone has a very strong opinion about AI video. But when you talk to the average person, I don't think that actually tracks. By my estimation, there's about 10% of the population who absolutely loves AI video and about 10% of the population who is disgusted by it and thinks it's an abomination. The remaining 80% really don't have a strong opinion. Before I provide my thoughts on when you should and should not use AI. Video, I do wanna address one common misconception. One idea I hear a lot is who cares what people think about AI video? They're not gonna be able to tell. They will be able to tell. The most advanced tools right now, like v 0 3, are already watermarking their videos, which means you can just throw it into a tool and it'll tell you it's AI created. But even if that wasn't the case, there are always tells and If you have a million people looking at a video, someone's gonna find them. The truth is, AI video is really good right now, but it's definitely not perfect. That being said, on the other side, I see people constantly saying that AI video will never be good enough, and that makes no sense to me...

In the last few weeks, I've spoken with several big brands who are asking me why are we spending tens of thousands of dollars on ad creatives when we can create the exact same thing at a fraction of the cost with one of these AI video generators like v 0 3? So we just wanna talk a little bit about AI video and whether or not you should be using them for ad creative. First, let's talk about popular sentiment around AI video. If you go online, it looks like everyone has a very strong opinion about AI video. But when you talk to the average person, I don't think that actually tracks. By my estimation, there's about 10% of the population who absolutely loves AI video and about 10% of the population who is disgusted by it and thinks it's an abomination. The remaining 80% really don't have a strong opinion. Before I provide my thoughts on when you should and should not use AI. Video, I do wanna address one common misconception. One idea I hear a lot is who cares what people think about AI video? They're not gonna be able to tell. They will be able to tell. The most advanced tools right now, like v 0 3, are already watermarking their videos, which means you can just throw it into a tool and it'll tell you it's AI created. But even if that wasn't the case, there are always tells and If you have a million people looking at a video, someone's gonna find them. The truth is, AI video is really good right now, but it's definitely not perfect. That being said, on the other side, I see people constantly saying that AI video will never be good enough, and that makes no sense to me. Yes, the final 10% will be the hardest and slowest, but it's never gonna stop getting better. So let's talk about when it's okay to use AI video now, we can talk about how it's probably gonna change in the future. I think there are two situations where it's totally fine to use AI video right now. One is as a replacement for stock video if the video is not making any factual claims about actual people. If you would feel comfortable bringing in stock video, this is typically going to be for B roll or demonstrating the concept. I think we're just getting to the point where most people are totally fine with AI video being used for that. Now again, 10% of people will hate you for it. So if your brand can't have 10% of the world hating your ad creatives, then don't use it. And the second time I think it's okay to use AI video is for playful or funny content. If your brand isn't particularly serious, if your content isn't on a sensitive subject matter, then I think there's a lot of space to Play in where people know they're watching AI video, but they don't feel like you're being misleading or insensitive. But, of course, this is an evolving technology, and culture is evolving along with it. So a lot of the sentiment and acceptable usage is gonna change in the next few years. And of course, no one knows what that's gonna look like. But let's speculate. My guess is that within a few years, AI. Content will be completely normalized. It's gonna be so cheap and easy to make high quality videos with AI. That I can't imagine a world where most of the content isn't created by AI. And your first thought might be, gross, AI. Content sucks. And sure, most AI. Content has sucked up till now, but it sucks a lot less today than it did a year ago. So it stands to reason that within a few years, we will have a flood of high quality AI. Content, and that's going to dramatically change not just the internet, but the world. And I talked about that in some other videos. Now, a lot of people's reaction upon hearing something like that is, I don't care if it's high quality. I don't want most of the content out there to be made by AI. And I actually feel that way myself. And I think enough people are gonna feel that way that even when AI. Content is both good and Cheap. There will be a huge demand for human created content even when AI. Can do everything better than humans can do. Humans will want to connect with real humans, and humans will trust content creators more that actually show themselves. Meaning it'll be much easier to connect with your audience with real people than AI. Generated ones. So while I do think that every company should be looking at AI. Video and thinking about how it might be part of their content strategy, I would advise being very thoughtful and tasteful about how and when you integrate it.

Big brands asking why spend $10K on ads when AI costs $10? Here's when AI video actually works (and when it doesn't) 🤖✨ #AIVideo #Marketing #AdTech #contentcreatorstruggles... AI video is framed as acceptable for stock-video-style B-roll or playful content when it is not misleading or sensitive. The creator predicts demand for human-created content will persist because people want connection and trust with real humans. Main topics: AI content trust / human creators, AI video / acceptable usage.

Big brands asking why spend $10K on ads when AI costs $10? Here's when AI video actually works (and when it doesn't) 🤖✨ #AIVideo #Marketing #AdTech #contentcreatorstruggles #MarketingTips

AI content trust / human creators
AI video / acceptable usage


Google is removing billions of pages from its search index. Here's one person with a clear drop at the end of may. Here's another person with a drop at the same time. Another person. Somebody else. I noticed that millions of pages started d indexing after May 20th, and here's an entire Reddit thread about this D indexing issue. These are the top domains visited from search engines in 2025. In 2024 there were some user generated content on here, but now the top spots in 2025 are claimed by user generated content platforms. It's way easier to make a post on Instagram or X or Reddit than it is to put up worthwhile content on a website. So I believe Google is mass deindexing pages from websites to make more room for user generated content. If this sounds scary, it's actually not. Everybody who has had their content removed is reporting the same thing. The content that was removed generally did not provide any value. It was either not updated, duplicate content it wasn't linked to, the keyword was used in a spammy way. But still, tons of people are freaking out because.

Google is removing billions of pages from its search index. Here's one person with a clear drop at the end of May. Here's another person with a drop at the same time...

Google is removing billions of pages from its search index. Here's one person with a clear drop at the end of May. Here's another person with a drop at the same time.  Another person. Somebody else, “I notice that millions of pages started deinindexing after May 20th.” And here's an entire Reddit thread about this deinindexing issue. These are the top domains visited from search engines in 2025. In 2024 there was some user generated content on here, but now the top spots in 2025 are claimed by user generated content platforms. It is way easier to make a post on Instagram or 𝕏 or Reddit than it is to put up worthwhile content on a website. So I believe Google is mass deinindexing pages from websites to make more room for user generated content. If this sounds scary, it's actually not. Everybody who has had their content removed is reporting the same thing.  The content that was removed generally did not provide any value. It was either not updated, duplicate content, it wasn't linked to, the keyword was used in a spammy way. #digitalmarketingnews #marketingnews #searchengineoptimization #businessnews


Instagram is at an all time high in Google. In April, its amount of ranking keywords spiked to record levels, same with its search traffic. Instead of using hashtags for SEO, take your keyword and put it at the beginning of your Instagram description. The closer a phrase is to the beginning of text, the more Google understands this content is about that phrase. Then use your video transcript as the rest of your description. Instagram is the 7th most clicked website in AI tools. Doing this keyword and description strategy will get you covered by AI as well. More SEO tips at compactkeywords.com.

Instagram is at an all-time high in Google. In April, its amount of ranking keywords spiked to record levels. Same with its search traffic... For Instagram SEO, the target keyword should appear at the beginning of the description, followed by the video transcript; this is claimed to help both Google and AI coverage. Main topics: Instagram SEO / AI visibility.

Instagram is at an all-time high in Google. In April, its amount of ranking keywords spiked to record levels. Same with its search traffic. Instead of using hashtags for SEO, take your keyword and put it at the beginning of your Instagram description. The closer a phrase is to the beginning of text, the more Google understands this content is about that phrase. Then use your video transcript as the rest of your description. Instagram is the seventh most clicked website in AI tools - according to Datos and SparkToro “State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe.” Doing this keyword and description strategy will get you covered by AI as well. More SEO tips at compactkeywords.com. #instagrammarketing #socialmediamarketing #seohacks #digitalmarketing


So marketing agencies as we've known them are dying by 2027. I've already made another video going over my thoughts on that, but it'll happen in phases. So I just want to talk a bit about this first phase and what we're seeing already. So for the last 11 years, I helped run an agency that served small business owners, and we did pretty well. I help build the agency from a few clients to about 60 to 70 reoccurring clients. And while digital marketing has always moved fast, especially SEO. That I specialize in, we really only had to change our systems every year or two. But of course, since ChatGPT came out and AI has started picking up, things have been changing much faster. Unfortunately, I could never convince the founder of that last agency of this. And so on May 1st, I finally decided to go out on my own again. And since then, I've met a ton of agency owners that are focused on the future. And I just wanna share what I see working right now and what I think makes sense for a business owner. So I think the Old Agency model is kind of already dead. In that model, you have step by step processes that you apply to each client. And this allows you to easily replace and train new people in your agency and still have good profit margins. One of the models I've seen working right now isn't necessarily New. It's just well suited for this change, and that's being very specialized in one type of business. If you only work for, let's say, window tinting shops, you very quickly become an expert on what works for those businesses specifically...

So marketing agencies as we've known them are dying by 2027. I've already made another video going over my thoughts on that, but it'll happen in phases. So I just want to talk a bit about this first phase and what we're seeing already. So for the last 11 years, I helped run an agency that served small business owners, and we did pretty well. I help build the agency from a few clients to about 60 to 70 reoccurring clients. And while digital marketing has always moved fast, especially SEO. That I specialize in, we really only had to change our systems every year or two. But of course, since ChatGPT came out and AI has started picking up, things have been changing much faster. Unfortunately, I could never convince the founder of that last agency of this. And so on May 1st, I finally decided to go out on my own again. And since then, I've met a ton of agency owners that are focused on the future. And I just wanna share what I see working right now and what I think makes sense for a business owner. So I think the Old Agency model is kind of already dead. In that model, you have step by step processes that you apply to each client. And this allows you to easily replace and train new people in your agency and still have good profit margins. One of the models I've seen working right now isn't necessarily New. It's just well suited for this change, and that's being very specialized in one type of business. If you only work for, let's say, window tinting shops, you very quickly become an expert on what works for those businesses specifically. And as long as you have a first principles understanding of these algorithms, you're continuously learning and keeping up with the changes, you can adapt to the technology pretty easily. Being specialized like this allows you to be very agile. The other method I'm seeing that allows you to be agile is the single consultant with a team of superheroes. If you're not gonna specialize in just one type of business, you need to be ready to handle a lot of different clients. But trying to keep up with all the changes in website development and SEO and Google ads and social media for multiple different industries is nearly impossible. However, if you have a big enough network of specialists that you can pull in for any project, you become much more valuable. So that's what I've been working on for the last six or seven weeks. I have one full time person that works with me doing account management and operations. Otherwise, I don't plan on hiring anyone. I'm intentionally staying small so that I can be as agile as possible. And most of my effort right now is finding other agencies and specialists that are keeping up with the changes in technology and adapting their service every Month. And I gotta say, it's going really well. It feels like the future.

Marketing agencies are dying by 2027. Here's what's replacing them 👀 Been in this game 11 years - this is the future #MarketingAgency #BusinessTips #AgencyOwner


So everyone's talking about AI agents right now and whether or not they're going to replace websites. Now, I don't think they're going to replace websites anytime soon, but I do think we can finally see a direct path to how AI agents become more important than websites. So I wanna walk through what this looks like and how I think we know this, and I'm going to use a small business as an example. I actually think we just entered what I'm gonna call phase one of the AI agent rollout. Right now, most of these AI agents are really just glorified chatbots. They can also use a few tools. And up until recently, these chatbots have been pretty terrible. In fact, in most cases, you are better off just using generic ChatGPT than any of these proprietary chatbots or AI agents. Reason I say we're just entering phase one is because I think we're just getting to the point where a lot of these custom chatbots are actually very useful. Nowadays, you can actually build a very helpful chatbot that lives on your website, reliably answers questions on behalf of your brand, and can even perform simple actions on your behalf. Now, this has been possible for a while, but only recently have developers and agencies figured out how to do this reliably and at a price that actually makes sense. So, for example, right now I'm doing this for some of my clients with some developers That charge about $5,000 to build a bot like this. My prediction is that over the next few months, more and more companies are going to start adding these bots to their website...

So everyone's talking about AI agents right now and whether or not they're going to replace websites.
Now, I don't think they're going to replace websites anytime soon, but I do think we can finally see a direct path to how AI agents become more important than websites.
So I wanna walk through what this looks like and how I think we know this, and I'm going to use a small business as an example.
I actually think we just entered what I'm gonna call phase one of the AI agent rollout.
Right now, most of these AI agents are really just glorified chatbots.
They can also use a few tools.
And up until recently, these chatbots have been pretty terrible.
In fact, in most cases, you are better off just using generic ChatGPT than any of these proprietary chatbots or AI agents.
Reason I say we're just entering phase one is because I think we're just getting to the point where a lot of these custom chatbots are actually very useful.
Nowadays, you can actually build a very helpful chatbot that lives on your website, reliably answers questions on behalf of your brand, and can even perform simple actions on your behalf.
Now, this has been possible for a while, but only recently have developers and agencies figured out how to do this reliably and at a price that actually makes sense.
So, for example, right now I'm doing this for some of my clients with some developers That charge about $5,000 to build a bot like this.
My prediction is that over the next few months, more and more companies are going to start adding these bots to their website.
It's a much better user experience than trying to sift through all the different pages of a site to find your answer.
Very cost effective for the website owner.
And while we don't have much data yet, I suspect it's gonna be really good for their rankings in Google and these LLs.
So that's phase one.
What comes next?
I think we'll be in phase 2, when these bots are experts at using tools and at talking to other AI agents.
This is being enabled by Google's Agent to agent protocol.
Just like Claude's MCP protocol, which allowed tool use.
The agent to agent protocol is being widely adopted.
And so we can expect that all agents will be able to talk to all other agents, and that will be game changing.
Now, at this point, I think you'll still want your AI.
Agent to live on your website, and there will still be times where people want to browse your website.
However, you won't be dependent on your website like you are now, because people will be able to do anything they can do on your website through your agent.
I strongly believe this is coming, and I really think every small business owner should have an agent before we reach Phase 2.
But of Course, it's not gonna stop there.
So what's phase 3?
We'll know we're in Phase 3 when all of these AI.
Agents are fully integrated into the major AI.
Models like ChatGPT and Gemini or whatever the AI models are at that time.
At this point, it will very rarely make sense to go to someone's website because the AI models will serve as an operating system of sorts.
These models will be connected to every brand or individuals agent the same way that Google Search is currently connected to every website.
It'll just be way more convenient to work with one agent.
They can easily communicate with all the other brands agents to get the information you want and take whatever actions you want online.
So will we still have websites at that point?
Who knows?
Probably.
But they won't be nearly as important as having an AI agent.
So if you have a website or a business and you haven't started thinking about this, now's the time.

AI agents are coming for websites and here's the 3-phase plan 🤖 Are you ready? #AIAgents #TechTrend #BusinessTips #FutureOfWork Custom website chatbots can answer brand questions reliably and perform simple actions when built well. The creator predicts business AI agents may eventually become more important than websites. Main topics: Agent-readable business / future visibility, Website AI agents / UX.


The Google AI overviews are not going to affect SEO, they're going to affect Google Ads. By now you've seen that everyone is talking about the Google AI overviews in the search results and people are saying this is going to affect search engine optimisation. I'm here to tell you that it's actually the opposite. It's going to affect Google Ads more than SEO. In fact, there's going to be a greater demand and need for SEO experts. Let me explain to you why the Google AI overviews are affecting paid search results. In the past, you used to have your paid ads first and then your organic results. But what is happening now is that the AI overviews are going on top of the paid results. Take a look at some of these examples over here. I'm searching on Google for terms that have quite high cost per clicks. As you can see in these examples, the AI overviews are first with clickable links, then it's the paid ads, then it's the organic results. what I predict is gonna happen is that people are gonna see those AI overviews, get the answers what they want and they might not even click on your ads. As I mentioned in the previous video, the only way to get on top of those AI overviews is with search engine optimization. So if you are only doing Google Ads And are not doing any search engine optimization, I've got bad news for you. You better start search engine optimization straight away because you now need it more than ever.

Google AI Overviews Will Affect Google Ads  AI Overviews now appear a...


We need to have a serious talk about what you're doing here because it's all wrong this is not how you target near me searches I swear this tactic's got to be at least 10 years old now when people search for something "near me" the results are based on who is actually geographically closer meta titles like this is how you target these searches you're wasting the most important on-page SEO element you have on something that's never gonna work you're wasting your second most important element the H1 on something that I don't think anyone is searching for I was initially pretty impressed that you've got some location specific landing pages until I actually checked them out assuming this page is targeting the keyword Leatherhead electricians it's nowhere in your meta title and you've got a load of duplicate headings here that are gonna throw the whole thing off.

Replying to @EmpoweredElectrical your meta title is hands down the most important onpage SEO element you’ve got, and the way you’re using them is all wrong... This source is indexed under Local SEO / near me searches, Location landing pages / metadata. Main topics: Local SEO / near me searches, Location landing pages / metadata.

Replying to @EmpoweredElectrical your meta title is hands down the most important onpage SEO element you’ve got, and the way you’re using them is all wrong. Local SEO is not using keywords with “near me” in them. Idk who gave you this advice but I hope you didn’t pay them for it! Start with optimising your meta titles on all pages for actual locations AND terms people are using, then work on fixing the duplicate headings issue that is across all the pages on your website. #localseo #seoaudit #seotips #searchengineoptimization #seoforbeginners

Local SEO / near me searches
Location landing pages / metadata


OpenAI, Anthropic Perplexity and other leading AI companies have started referencing LLMs.txt when crawling sites. LLMs TXT is a plain text file that tells AI systems what you're about and which URLs on your site you consider to be useful and of priority. It also gives plain text versions of all your content in dot MD markdown files, so it's easier for LLMs to understand. So I took a look to see if the top SEO and content marketing sites are implementing it. Hrefs nope. Moz? Nope. HubSpot? Nope. Semrush? Nope. Backlinko? Nope. Wordstream? No. And in fact, if you copy all the text on a page, give it to ChatGPT. Even with the navigation text and footer text and all the extra junk, ChatGPT will still do a great job understanding it. Or a YouTube transcript with the timestamps in it. ChatGPT still gets what the content is about. So is this necessary or just hype? Well, for now it seems like it is just hype. Learn real SEO at compactkeywords com.

OpenAI, Anthropic, Perplexity, and other leading AI companies have started referencing LLMs.txt when crawling sites... Top SEO/content sites lacking `llms.txt`, combined with LLMs understanding normal page text/transcripts, is used to argue `llms.txt` may currently be hype. Main topics: llms.txt / hype review.

OpenAI, Anthropic, Perplexity, and other leading AI companies have started referencing LLMs.txt when crawling sites. LLMs.txt is a plain text file that tells AI systems what you're about and which URLs on your site you consider to be useful and of priority. It also gives plain text versions of all your content in .md markdown files, so it's easier for LLMs to understand. So I took a look to see if the top SEO and content marketing sites are implementing it. Ahrefs? Nope. Moz? Nope. HubSpot? Nope. Semrush? Nope. Backlinko? Nope. WordStream? Nope. And in fact, if you copy all the text on a page, give it to ChatGPT, even with the navigation text and footer text and all the extra junk, ChatGPT will still do a great job understanding it. Or a YouTube transcript with the timestamps in it, ChatGPT still gets what the content is about. So is this necessary or just hype? Well, for now, it seems like it is just hype. Learn real SEO at compactkeywords.com. #seotips #seohacks #artificialintelligence #digitalmarketing


Here's how you can start ranking in the Google AI overviews in the search results. Now what the AI overview is is that Google have started summarizing the top search results in a AI summary with clickable links. If you click down on those a R results you can see there's a whole lot of information on the left hand side, on the right hand side as well. Now the other day Google released a guide explaining the AI overviews and giving tips how to rank for it. Now the first thing to know to get up on those AI reviews a lot of the fundamentals that we talk about in search engine optimisation are the same for AI overviews. The first most important thing is that you have to make sure that you haven't blocked the Google search spiders from coming and reading your website. You have to make sure that your content is easily findable through internal links. What Google don't say and they never say it is that external links, in other words link building will help you a huge amount by getting on those AI overviews provide a great page experience for your users. That means relevant and good information and obviously a website that works well and loads fast. Make sure that your content is readable and in text form. They say you should be supporting your text with images and videos in between that text AI overviews In Google is going to be a massive, massive game changer. And if you're not on top of it, you're going to be missing out on a huge amount of traffic.

How to Rank on Google AI Overview Ranking in Google’s AI Overview is ...


I've secured position 1 rankings for hundreds of businesses on Google here are three things that I wish I knew earlier blog posts are not always the most effective way to publish SEO content tutorials studies and resources are much more effective and they attract searchers who are way more likely to become customers there is no magic number of times to include your target keyword I always recommend having it in your page title but you don't need to cram it into places it clearly doesn't fit you don't need thousands of backlinks to boost your rankings consistent digital PR campaigns bring much higher quality links for less time and budget and you don't need as many.

Search engine optimisation tips I wish I knew earlier. If you’re working on on-page SEO or off-page SEO, these SEO tips will help you focus on what actually works... Tutorials, studies, and resources can outperform ordinary blog posts because they attract searchers more likely to become customers. There is no magic number for target-keyword repetition; the keyword should be in the page title but not forced where it does not fit. Consistent digital PR campaigns are presented as a way to earn higher-quality links with less time and budget than chasing many backlinks. Main topics: Digital PR links, Keyword usage, SEO content formats.

Search engine optimisation tips I wish I knew earlier.   If you’re working on on-page SEO or off-page SEO, these SEO tips will help you focus on what actually works.   #SearchEngineOptimization #SEOforBeginners #SEOtips #LinkBuilding #OnPageSEO #offpageseo

Digital PR links
Keyword usage
SEO content formats


Breaking reports indicate widespread internet outage affecting Spotify Google Discord Twitch Firebase Cursor Cloudflare ChatGPT AWS everything is down at the same time what's going on the backbone of the internet is down simultaneously no way Cloudflare AWS and GCP all go down at the same time anyway now's a good time to go on a walk or read that book you've been meaning to get to.

i had to make this with the tiktok app because my editing tool relies on google cloud platform, which is down