Google Io which we all look forward to and wonder what is gonna happen they did announce the intelligent search box Liz Reid describing um the change as the biggest upgrade to the search box for 25 years rather than saying AI mode is a new search it's another tightening of the link between what we saw as old search and AI and it says that um seeing it is the AI equivalent of Google Alerts with more capabilities. I find that comparison to Google Alerts maybe not the best comparison because it's like Google Alerts is the most trash product that Google has ever released. You never get an alert. I got my brand in there is like every 3 months be like someone mentioned White Spark Google alerts you suck. Yeah, but they used to be good used to be good it used to be fine. Yeah, I don't know I don't know why I got such trash but they just decided we don't want to give you any alerts. This intelligent search box is huge shake up. Um, it'll be interesting to see how some of that same functionality comes into the Google Maps local side of things so ask maps evolving to be more agentic as well you know, pretty soon humans aren't going to be checking out your website and your Google Business Profile it'll be the agents and so you know they always said optimize for humans not bots but I think that might be Shifting

Google Io which we all look forward to and wonder what is gonna happen they did announce the intelligent search box Liz Reid describing um the change as the biggest upgrade to...

Local SEOs have always said “optimize for humans, not for bots”. Welp...


Google just launched its brand new AI agent called Gemini Spark. It's similar to Open Claw. The major difference though is that it runs on Google's dedicated machines in the cloud. It runs 24, 7, 3, 65 days for you. You don't need any machinery, you don't need any hosting, you don't need MacBook Minis. It just works straight away. And it's powered by Gemini 3.5 and anti gravity. Now the beauty about Gemini Spark is that it integrates straight away into all of Google's tools that we live with every single day. For example, your Google Calendar, your Google Maps, your email, your drives, your docks, your sheets, your slides and your YouTube. It can do a variety of different things for you. It can do schedules, it can do tasks and it can do skills. You can train it to do things while you sleeping. So for example, you can get it to check all your emails, then take that information, put it into sheets and drives. It can reply on your behalf. You can train to do so many things and it's just amazing. This is taking AI agents to the next level. And I'm so excited and I can't wait to start testing it out.

Gemini Spark is Google’s new AI that is the real competitor to Clawbo...


Google is giving lists in Google Maps, literally telling users what businesses to go to. Imagine you're walking around the city trying to figure out where to go. Something like this will be very useful if you want to know how to get into these lists. This is what people are finding. These lists are generated from user-generated content, from blog style relevant articles and list format, highly detailed reviews from customer posts with photos and videos. Specifically with the words atmosphere seems to trigger many. Google is looking for user-generated content that it can trust, with terms that answer user queries directly. Then it is generating this list with all of this. This may possibly be a very important new local SEO tactic. Shout out to Craig Burton for this find.

Detailed reviews should use terms that answer real local queries because Google is looking for trusted user-generated content. Google Maps lists may draw from trusted UGC, relevant list-style articles, and detailed customer reviews. Main topics: Local SEO, Review Strategy.

Google is giving lists in Google Maps literally telling users what bu...


Most people don't realize that Anthropic just launched something that replaces half the tools small business owners are paying for. It's called Claude for Small Business, and they created 15 pre-built workflows to help you manage your business. These are the three that you need to set up right now. The invoice chaser: every business has outstanding invoices that they forgot to follow up on. This workflow connects to QuickBooks and PayPal, finds every overdue invoice, ranks them by how late they are, drafts personalized follow-up emails for each one, and queues them for you to approve and send. You are no longer writing chase emails at 11 PM anymore. The campaign workflow: this is the one that actually grows your revenue. Claude looks at your HubSpot data, finds a slow section in your sales, analyzes which one of your past campaigns actually converted, and then goes into Canva and actually builds the creative assets. This is the one workflow doing the job of a marketing freelancer you're paying $1,500 a month for. The monthly close: this is the one that's saving you the most time every single month. Claude compares your QuickBooks books against your PayPal settlements, flags everything that doesn't match, and exports a full close packet you forward straight to your accountant. Claude does a reconciliation, catches the errors, and packages it all up. In order to set this up, you must toggle on Claude for Small Business in the Claude Cowork settings. I created a detailed guide on how to set this up, along with the other workflows that you need for your business...

Most people don't realize that Anthropic just launched something that replaces half the tools small business owners are paying for. It's called Claude for Small Business, and they created 15 pre-built workflows to help you manage your business.

These are the three that you need to set up right now.

The invoice chaser: every business has outstanding invoices that they forgot to follow up on. This workflow connects to QuickBooks and PayPal, finds every overdue invoice, ranks them by how late they are, drafts personalized follow-up emails for each one, and queues them for you to approve and send. You are no longer writing chase emails at 11 PM anymore.

The campaign workflow: this is the one that actually grows your revenue. Claude looks at your HubSpot data, finds a slow section in your sales, analyzes which one of your past campaigns actually converted, and then goes into Canva and actually builds the creative assets. This is the one workflow doing the job of a marketing freelancer you're paying $1,500 a month for.

The monthly close: this is the one that's saving you the most time every single month. Claude compares your QuickBooks books against your PayPal settlements, flags everything that doesn't match, and exports a full close packet you forward straight to your accountant. Claude does a reconciliation, catches the errors, and packages it all up.

In order to set this up, you must toggle on Claude for Small Business in the Claude Cowork settings. I created a detailed guide on how to set this up, along with the other workflows that you need for your business. Just like the video and comment "flow" and I'll send it to you. Follow for more advice on making money and running your workflows with tech and AI.

3 workflows you need with Claude for Small Businesses #ai #tech


Traditional Google search as we know is dead. Last week Google had a massive AI overhaul of everything that we know relating to search and the changes are massive and dramatic. The first thing to know is that Google are moving away from their traditional search bar for the first time in 25 years they now go into a chat box, something similar to what we've seen in claw and ChatGPT. What Google are prompting us to do is they're telling us to put in the questions that we want to form a proper question. You'll be able to put in all the questions that you want. You'll be able to put in P, d, F, you'll be able to put in images and from there you're gonna form a much bigger question to what you're looking for. Not only that, Google are gonna allow us to have follow up questions to the search that you want. Importantly, there's going to be a generic search inside the search engines that means that Google are going to find the answers for you in websites with you actually not having to go on to those websites. Now this changes everything. Again, as we've been telling people, your websites have to be a gentic search friendly. I made a video about this a while ago and you really have to get on top of this. Like I said, everything relating to search has changed and you really have to Be on top of it because Google have said this is the way that it's going and there's no turning back. Google are investing a massive amount of money in this. And I for one am so excited...

Traditional Google search as we know is dead. Last week Google had a massive AI overhaul of everything that we know relating to search and the changes are massive and dramatic. The first thing to know is that Google are moving away from their traditional search bar for the first time in 25 years they now go into a chat box, something similar to what we've seen in claw and ChatGPT. What Google are prompting us to do is they're telling us to put in the questions that we want to form a proper question.

You'll be able to put in all the questions that you want. You'll be able to put in P, d, F, you'll be able to put in images and from there you're gonna form a much bigger question to what you're looking for. Not only that, Google are gonna allow us to have follow up questions to the search that you want. Importantly, there's going to be a generic search inside the search engines that means that Google are going to find the answers for you in websites with you actually not having to go on to those websites.

Now this changes everything. Again, as we've been telling people, your websites have to be a gentic search friendly. I made a video about this a while ago and you really have to get on top of this. Like I said, everything relating to search has changed and you really have to Be on top of it because Google have said this is the way that it's going and there's no turning back.

Google are investing a massive amount of money in this. And I for one am so excited. I can't wait to see how this is going to change the world for people like me that help people with SEO and Google Ads because I know that the changes are going to be for the better and I can't wait to see these improvements.

Google Just Rebuilt Search and It Changes Everything Google has redes...


Local businesses are not ready for this. artificial intelligence is prompting Google to change its search bar, placing AI. At the center of everything. Google's no longer helping people just find businesses. It's helping them choose, contact and book them. And for local businesses, this is huge. Soon, customers won't just search Denver plumbers. They're going to type in a long prompt like find me a plumber that's available tomorrow to clear a drain in an antique clawfoot tub in a heritage home. And Google's AI will compare options, check details and even call the businesses to get quotes. This means your website and Google Business Profile needs to clearly explain what types of services you offer, what types of jobs you specialize in and which ones you don't, how much you charge, where you're located, what areas you serve, what payment methods you accept, why you're trustworthy and why someone should choose you.

This is going to be a massive shift for local businesses: Google is b...


If you are any sort of business and you are not putting up comparison pages, you are missing the plot. Try searching Rippling versus deal. See how Rippling compares to deal. Rippling is controlling the narrative. Guess what? This also gets cited in the AI overview if you ask ChatGPT, Rippling versus deal. It literally has it in its web search. In fact, if you take the exact web search ChatGPT did, do it in Google yourself, you literally see this Rippling page coming up. But let me tell you, you deal caught on. Deal is doing it too. Deal versus Rippling. Honest employer of record service. Comparison pages, versus pages, are doing super well in search and with AI. SEO is actually very straightforward. Put up content for the things that people search. If you are one of the many businesses out there, it doesn't have to be hard.

SEO becomes more straightforward when a business publishes pages for the exact comparisons people search. Comparison and versus pages can help a business control its narrative in search results and AI answers. Main topics: Comparison Pages, Search Intent.

If you are any sort of business and you are not putting up comparison...


AI is getting really good at making websites. But you don't want to vibe code your business's website. Right, but platforms like WordPress aren't really keeping up with how quickly AI is moving. If you've been thinking about what's the best platform to build your website on and whether or not you should migrate off to your existing platform, it can be really hard to figure this out. And if you ask me a few months ago, I didn't have a good answer for you. But I've spent the last few months thinking through this with my team and some very smart developers off my team, and I think we can finally make some very confident guesses about the best platform for your website. And I want to help you think through this. First of all, let's get the SEO question out of the way. Google doesn't care what platform your website's on, and neither does ChatGPT. Don't choose your website platform for SEO or GEO reasons. Use a platform based on functionality and ease of use. What does your website need to do, and how easy is it to make that happen on this platform now? At this point, the end goal should be pretty clear. AI needs to be able to do everything. One to two years from now, it's just not gonna make sense to require humans to manually update the pixels and words and images on your website. So whatever platform you're on, AI has to be at the core. And I don't mean a typical builder with AI features bolted on like we're seeing right now from WordPress or Squarespace or Wix...

AI is getting really good at making websites. But you don't want to vibe code your business's website. Right, but platforms like WordPress aren't really keeping up with how quickly AI is moving.

If you've been thinking about what's the best platform to build your website on and whether or not you should migrate off to your existing platform, it can be really hard to figure this out. And if you ask me a few months ago, I didn't have a good answer for you.

But I've spent the last few months thinking through this with my team and some very smart developers off my team, and I think we can finally make some very confident guesses about the best platform for your website. And I want to help you think through this.

First of all, let's get the SEO question out of the way. Google doesn't care what platform your website's on, and neither does ChatGPT. Don't choose your website platform for SEO or GEO reasons.

Use a platform based on functionality and ease of use. What does your website need to do, and how easy is it to make that happen on this platform now?

At this point, the end goal should be pretty clear. AI needs to be able to do everything. One to two years from now, it's just not gonna make sense to require humans to manually update the pixels and words and images on your website. So whatever platform you're on, AI has to be at the core.

And I don't mean a typical builder with AI features bolted on like we're seeing right now from WordPress or Squarespace or Wix. Be competitive, AI is going to need to have access and a complete understanding of every file on your website server.

And now, it might sound like I'm recommending you build your website on a platform like lovable. And if you're just building a simple, static website, then, yeah, you probably should just build it on lovable. But for most businesses, that's not gonna cut it right now. It's not gonna offer the functionality, reliability, or security that you need.

Let's talk about the different situations you might find yourself in, and my recommendation for each.

The good news, if you're already on an established platform like WordPress or Shopify or Squarespace, there's really no urgency. This is especially true of Shopify, partly because it's hard to migrate off of an e-commerce platform, but more so because they're doing a really good job keeping up with AI.

If you're an e-commerce business, you need to be integrating the Universal Commerce Protocol, and you need to be eligible for Google's universal shopping cart. All of this is happening automatically for you. If you're on Shopify, I don't think you need to consider moving away for a long time now.

Platforms like WordPress aren't doing nearly as good of a job, and I do think you're going to want to be migrating off of them within the next year, but like I said, there's no urgency right now. Every month you wait, it's getting a little bit easier to migrate your website with AI. Within a year, I think this kind of migration will be trivial.

But migrate to where? TJ, where would we migrate to? Don't worry, I'll get to that.

Now, if you're an e-commerce business on WordPress using WooCommerce or BigCommerce, you might want to consider moving to Shopify. However, if you have a lot of products, this can be a big lift. Just make sure you're doing what you need to to adopt Universal Commerce Protocol.

Now what if you're just launching a brand new website? If you're an e-commerce business, easy Shopify. Otherwise, I still think the safest option is WordPress right now. The majority of websites we're building for clients right now are on WordPress. It's a low-risk platform to build your website on. Just assume you'll be migrating it soon.

By 2027, the best platform to have your website on is no platform. Or rather, the platform itself will become unimportant. The only thing that's gonna matter is the structure of your data. The truth is, the software layer is becoming trivial. It's already pretty easy for even non-developers to spin up software to edit their own website.

As long as your website data follows typical website standards as HTML pages organized inside folders, swapping out that software layer will be trivial. You can just easily connect it to whatever software you want or write code your own. And this will force the platform to adopt to the data structure instead of the other way around.

More importantly, this will allow you to give AI direct access to the files on your website. Now we will need some new universal standards to make sure all the platforms play nice with the data structure. And we're already seeing this with new files like LLMS.txt. Those standards need to continue to be refined. I wouldn't be surprised to see Google take the lead on this the way they did with Universal Commerce Protocol.

Now, for e-commerce businesses, this is going to take longer than it is for a typical business. I do think this is the way. I'm placing some big bets on this teacher, cause I truly think this is the way things are going. Me and my team are aggressively spending resources towards exploring this.

So for now, yes, the safe option is to stay on the existing platforms. But ask me again in three months.

AI-ready websites need a data structure that gives AI direct access to the files that make up the site. Website data should be structured so the software layer can be replaced without losing control of pages and files. Main topics: AI-Ready Website Data, AI Website Access, Website Platform Strategy.

By 2027, the best website platform is NO platform. The software layer...

AI-Ready Website Data
AI Website Access
Website Platform Strategy


So you know you should be doing more with AI. You know there's work you're doing right now that AI could do better, but you also know what it feels like to spend a week figuring out how to hand something over to AI, only for some new feature or tool to come out and completely replace your process. Or maybe to just give up after a week because it was too hard. I'm gonna talk about the framework I used to determine when it's the right time to hand something over to AI. In short, my philosophy is: wait until it's easy, then go hard. Whatever you're trying to do with AI, if it's worth doing, it's a pretty safe bet that it's going to be easy to do pretty soon. One of the most common mistakes people make, and I've made it myself, is you see something that you could do if you just strung these three tools together and you bolted a few features on. AI could totally do this task. Well, before you start building that custom solution, just ask yourself, is this something that would be valuable to other people? Because if so, it's a pretty safe bet that Google or Anthropic or OpenAI are just going to add this as a feature to one of their existing platforms. Now there is one caveat to this rule. Sometimes things are hard to give her to AI for structural reasons. For example, for AI to do meaningful work inside your business, it needs to have access to all the information about your business. Gathering and organizing all that information is hard. The difference is that's always gonna be hard...

So you know you should be doing more with AI. You know there's work you're doing right now that AI could do better, but you also know what it feels like to spend a week figuring out how to hand something over to AI, only for some new feature or tool to come out and completely replace your process. Or maybe to just give up after a week because it was too hard.

I'm gonna talk about the framework I used to determine when it's the right time to hand something over to AI.

In short, my philosophy is: wait until it's easy, then go hard.

Whatever you're trying to do with AI, if it's worth doing, it's a pretty safe bet that it's going to be easy to do pretty soon. One of the most common mistakes people make, and I've made it myself, is you see something that you could do if you just strung these three tools together and you bolted a few features on. AI could totally do this task.

Well, before you start building that custom solution, just ask yourself, is this something that would be valuable to other people? Because if so, it's a pretty safe bet that Google or Anthropic or OpenAI are just going to add this as a feature to one of their existing platforms.

Now there is one caveat to this rule. Sometimes things are hard to give her to AI for structural reasons. For example, for AI to do meaningful work inside your business, it needs to have access to all the information about your business. Gathering and organizing all that information is hard. The difference is that's always gonna be hard.

I mean, don't get me wrong, AI already makes that a lot easier, but you probably have a lot of information that just exists on someone's hard drive or in the heads of your team members. Getting all of that information into structured documentation that AI can access is just gonna take some time. If AI is not coming to save you and it's always gonna be hard, just eat the frog, do the hard work. But otherwise, wait until it's easy.

Things are moving too fast right now for you to be wasting your time on something that's going to be easy soon. But as soon as it is easy, you need to go hard.

As soon as one of the major AI platforms releases a new capability or feature that makes some task easy, there's a limited window of opportunity. Depending on your industry, you may have six months or a year from that point before it's just standard practice. All your competitors are gonna start turning that task over to AI, or at least your serious competitors that aren't destined to be disrupted by AI in a few years.

So as soon as it's clear how to turn a task over to AI, go hard. Start testing, start putting together SOPs, start iterating on the process. Become the best business in your industry at using AI for that task. And by the time your competitors getting around to testing it, they'll be discouraged by how much better you are.

Stop building complex AI workflows for things that'll be easy in 3 months. Wait until it's easy, then go HARD and don't look back... AI work is worth doing early when the difficulty is structural, such as organizing business knowledge for AI access. Main topics: AI workflow timing.

Stop building complex AI workflows for things that'll be easy in 3 months. Wait until it's easy, then go HARD and don't look back.  #AIProductivity #BusinessStrategy #AITools #WorkSmart


If you have any type of business, put up a page on your website titled your competitor's name, then the word "alternative." Explain why you are a great alternative to your competitor. Explain it really concise. Give a button before people even start scrolling that lets people use your business right there. Get driving directions, use your app. Make a call. Have a comparison within this alternative page. Make the H2 heading for it: your competitor's name versus your brand: comparison. AI literally pulls these comparison tables. Google shows your alternatives page for people looking for alternatives to your competitor, or sometimes even just for your competitor's brand name. A lot of your competitors might not be doing SEO properly. They don't have a lot on the internet. You put up a page on your site, your competitor's brand name plus the word "alternative." Your page could show right there at the top of Google for your competitor's brand name and get cited in AI search versus pages. Alternative pages, comparison tables have been working amazing in search engine optimization for years. They are one of the top tactics for getting covered in AI.

If you have any type of business, put up a page on your website titled Your competitor's name, then the word Alternative... Competitor alternative pages and comparison tables can target competitor/alternative searches and may be cited in AI search. Main topics: Competitor alternatives.

If you have any type of business, put up a page on your website titled Your  competitor's name, then the word Alternative.  Explain why you are a great alternative to your competitor. Explain it really concise.  Give a button before people even start scrolling that lets people use your business right there: get driving directions, use your app, make a call.  Have a comparison within this alternative page. Make the H2 heading for it:  Your competitor's name vs. Your brand: Comparison.  AI literally pulls these comparison tables.  Google shows your Alternatives page for people looking for alternatives to your competitor, or sometimes even just for your competitor's brand name. A lot of your competitors might not be doing SEO properly. If they don't have a lot on the Internet, you put up a page on your site,  Your competitor's brand name plus the word Alternative,  your page could show right there at the top of Google for your competitor's brand name and get cited in AI search. Versus pages, alternative pages,  comparison tables have been working amazing in search engine optimization for years.  They are one of the top tactics for getting covered in AI. #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo


Alright, so I'm putting one of these books in here. Oh, little latch. Oh my God. Open. Okay, I'm gonna show you where I am. If you want this book, there it is. Uh, I'm here. I think the streets called Woodruff. That's what it looks like. Here's where we are. If you get the book, let me know. Bye.

Where should I put the next one?! Lmk 👇


Why is my content not getting any views and engagement? And why am I not getting any more followers? These two are the most common questions that I get from people that want to grow their social media. The answer on both of these is pretty straightforward. No. 1, your content sucks. And No. 2, most importantly, the strategy behind your content and what you're trying to post is really just terrible. Here's the strategy, and it's really straightforward. The point of an Instagram page, a Facebook page, TikTok, LinkedIn, you name it, is to help people, is to engage with people, is to give people a reason to follow you, is to teach them things, is to keep them entertained. Basically, you have to put content that speaks to all of these needs. If you're just putting out content that is really just selling your product every single day, no wonder people are not engaging and following you. If you are just posting generic images with a price below it, again, no one is going to like that post and they're definitely not going to sign up to see more. But on the other hand, if you're putting out content that is teaching people something, that is entertaining them, that is helping them, that is when people will start to engage with your content and to follow your pages. This is the only way, I promise you, start helping people. Start putting out content that's gonna make a difference. You gonna see this is the only way and this is how you're gonna grow on social media.

Why Is My Content Not Getting Engagement or My Page Not Growing? Most...


You don't even have to be well known to get into top publications. You can get emails from journalists in top publications who are looking for experts to quote in their articles. sourceofsources.com. This is well known in the public relations and SEO world. If you're a standard business, you might not know about this. Washington Post, Tripadvisor, NPR, New York Times. There are so many publications where journalists from these publications are finding experts through this. The emails go out every day. If you are an expert, you sign up to this for free. It's entirely free. You get queries from these journalists. You respond to the journalists. If you give a good answer, the journalist cites you in their stories. The articles they write get shown in AI. They rank high in Google. They get you valuable SEO backlinks. There are so many businesses out there. Everyone wants a small slice of attention. This is an easy way to get one of those small slices.

You don't even have to be well-known to get into top publications. Yo...


This company's scaled its SEO results like these NYC skyscrapers, and now it's crashing. Its blog has been entirely removed from Google. If you want to know how to get your brand remove from Google search, pay attention. Hundreds of completely AI-generated articles in a variety of niches. Parable articles too. There are no images in these articles except for the AI-generated heading image. They use big paragraphs, lots of them in a row. Again, with zero multimedia, writing about everything. One article is about LinkedIn ad performance. Another is about Drake and Kevin Durant. One's about Paul McCartney. The next one is about Microsoft. If you were a searcher and you landed on one of these articles, you would be so disappointed. You wouldn't want to read it. You would go back to search. This website is literally manufacturing bad user signals on a mass scale. It worked for a very, very short amount of time. This graph hasn't updated yet. Their blog was just removed from Google. That site was spamming like crazy. It was all over my various feeds with super annoying. Scaled AI content that doesn't satisfy intent in a variety of niches. That's just generally bad content. You can learn SEO for free at freeassioknowledge.com.

This company scaled its SEO results like these NYC skyscrapers and now it's crashing. Its blog has been entirely removed from Google... The passage warns that broad scaled AI content can disappoint searchers and manufacture bad user signals. Main topics: Content quality, Scaled AI content risk.

This company scaled its SEO results like these NYC skyscrapers and now it's crashing. Its blog has been entirely removed from Google.  If you want to know how to get your brand removed from Google Search, pay attention.  Hundreds of completely AI-generated articles in a variety of niches. Terrible articles too. There are no images in these articles except for the AI-generated heading image. They use big paragraphs, lots of them in a row, again, with zero multimedia. Writing about everything.  One article is about LinkedIn ad performance.  Another is about Drake and Kevin Durant. One's about Paul McCartney. The next one is about Microsoft. If you were a searcher and you landed on one of these articles, you would be so disappointed. You wouldn't want to read it. You would go back to search. This website is literally manufacturing bad user signals on a mass scale. It worked for a very, very short amount of time, now it’s crashing. "That site was spamming like crazy. It was all over my various feeds and was super annoying,” writes Barry Schwartz.  Scaled AI content that doesn't satisfy intent in a variety of niches that's just generally bad content.  You can learn SEO for free at freeseoknowledge.com #searchengineoptimization #seo #growthhacking #digitalmarketing


Stop paying agencies a percentage of the amount of money that you're spending on Google Ads, meta ads or any other form of digital advertising. This Old Agency pricing model is really just so outdated and to be honest with you, really is just not the right thing to do. The way that it works as we know is that agencies convince companies that whatever they spend through that agency, that agency is going to take a cut of the spend as their fee. Now this is obviously just not right. The main reason is, is that the agency is always incentivised to get the client to spend more. They're not really incentivised that the client gets better leads and better quality leads. They just need people to continue to spend because obviously the more that a company spends, the greater their fee. Look at this for example, I came across a client this week though spending a fortune on Google Ads close on a million rand. This agency that they have signed up with is charging them 6% of their Google Ads spent as their agency fee. That means they are charging a massive 60,000 rand a month. But it gets worse than that. When we looked into it, they are spending 15% of their total spend on Google just on their branded terms. That means that the agency is making 9,000 rand just on a branded campaign alone. Now obviously what they're telling this client is yes, spend more On your brand because it's going to protect your brand and who knows what else. The other reasons they're telling people to continue with them...

Stop paying agencies a percentage of the amount of money that you're spending on Google Ads, meta ads or any other form of digital advertising. This Old Agency pricing model is really just so outdated and to be honest with you, really is just not the right thing to do. The way that it works as we know is that agencies convince companies that whatever they spend through that agency, that agency is going to take a cut of the spend as their fee. Now this is obviously just not right.

The main reason is, is that the agency is always incentivised to get the client to spend more. They're not really incentivised that the client gets better leads and better quality leads. They just need people to continue to spend because obviously the more that a company spends, the greater their fee. Look at this for example, I came across a client this week though spending a fortune on Google Ads close on a million rand.

This agency that they have signed up with is charging them 6% of their Google Ads spent as their agency fee. That means they are charging a massive 60,000 rand a month. But it gets worse than that. When we looked into it, they are spending 15% of their total spend on Google just on their branded terms.

That means that the agency is making 9,000 rand just on a branded campaign alone. Now obviously what they're telling this client is yes, spend more On your brand because it's going to protect your brand and who knows what else. The other reasons they're telling people to continue with them. Like I said, 99% of this pricing model is just made up and you should not use an agency that does this.

I promise you, I've looked at all the agencies out there. No one is just so unbelievable and they've got this great technology and this I P and whatever they're promising you that can justify a agency spend like this. When you're working with an agency to do Google Ads or meta ads or anything else, come to a set fee. That way you protect yourself and you always know that the agency that is working for you is working for your best interest and not for theirs.

Don’t Use an Agency That Charges You a Percentage of Ad Spend The amo...


We have officially entered the post ranking era of SEO. It is not just about ranking on Google. Your brand also needs to appear on ChatGPT, Claude, AI overviews. And it needs to have a presence on Reddit, TikTok, YouTube, and anywhere else your audience is spending time. Which means that SEO is now about your entire online presence. And here's why. First, your target audience is searching on all of them. Which is actually a good thing because it means that your brand has way more opportunities for visibility than it's ever had. But second, and the most important one, your visibility across these platforms has a compound effect. AI does not choose the brands that it mentions based on rankings. It chooses them based on relevance, authority, and recognition. Basically, who keeps showing up when people are talking about this topic? So how do we make this your brand? You need to stop targeting keywords and start targeting topics. Because people don't type keywords into, they type prompts. AI tools are not looking for the same phrase repeated 17 times on your page. So you're not gonna publish one page on your website on the topic and call it a day. Instead, you need to build an entire ecosystem around the topic. We're talking in depth content on your website, top YouTube videos, maybe a cheeky LinkedIn post or two. Digital PR, podcasts, and all of this should reinforce the same expertise on the topic. Don't get me wrong, SEO still massively centres around your website. You can't effectively do any of this without one. But now it goes way beyond it...

We have officially entered the post ranking era of SEO. It is not just about ranking on Google. Your brand also needs to appear on ChatGPT, Claude, AI overviews. And it needs to have a presence on Reddit, TikTok, YouTube, and anywhere else your audience is spending time.

Which means that SEO is now about your entire online presence. And here's why.

First, your target audience is searching on all of them. Which is actually a good thing because it means that your brand has way more opportunities for visibility than it's ever had.

But second, and the most important one, your visibility across these platforms has a compound effect. AI does not choose the brands that it mentions based on rankings. It chooses them based on relevance, authority, and recognition. Basically, who keeps showing up when people are talking about this topic?

So how do we make this your brand? You need to stop targeting keywords and start targeting topics. Because people don't type keywords into, they type prompts. AI tools are not looking for the same phrase repeated 17 times on your page.

So you're not gonna publish one page on your website on the topic and call it a day. Instead, you need to build an entire ecosystem around the topic. We're talking in depth content on your website, top YouTube videos, maybe a cheeky LinkedIn post or two. Digital PR, podcasts, and all of this should reinforce the same expertise on the topic.

Don't get me wrong, SEO still massively centres around your website. You can't effectively do any of this without one. But now it goes way beyond it. And this is the bit that people are missing. You need to be everywhere.

How to do website SEO in 2026 is about how visible your brand is across on Google, AI search (like ChatGPT), TikTok and everywhere else your audience spends time... This source is indexed under Content strategy, Entity recognition, Post-ranking SEO. Main topics: Content strategy, Entity recognition, Post-ranking SEO.

How to do website SEO in 2026 is about how visible your brand is across on Google, AI search (like ChatGPT), TikTok and everywhere else your audience spends time. This goes way beyond SEO keywords or ranking higher on Google. #websiteseotips #seoin2026 #searchengineoptimisation #googleseo #aiseo

Content strategy
Entity recognition
Post-ranking SEO


For Google posts, posting never is bad. Posting once a week is good and posting 5 times a week is excellent. Posting about Sally's birthday is bad. Posting about a service you offer is good and posting about a special deal is excellent. Posting stock or AI photos is bad. Posting your own photos is good and posting professional photos is excellent. If you want more tips, we just published a guide with 12 tips for making Google posts that will drive more customers to your business. Let me know if you want the link.

Anyone want free ads on Google? You can have them with Google Posts. ...


Google just announced a major update to their core search algorithm. I wanna talk about how you should think about updates like these and what they might mean for your business or website. So Google does three or four of these major updates every year. They used to have fun names like Penguin or Panda. Now they're just named after the month they came out. So this is the May 2026 core update? Google doesn't give us any details. They just point us to their generic guidelines about ranking and search. So it's up to us SEOs to track the results as these updates roll out and try to reverse engineer them. It'll probably be at least a month before we really know what changed here. But as SEOs, we love to speculate. So let's speculate. Perhaps the number one expert on evaluating core algorithm updates from Google is my friend Marie Haynes. Shortly after the update, she made a post in her community, which I'm a part of. She pointed out that right before the algorithm update, Google put out a guide on how to optimize your website for generative AI features in Google. And this is pretty common for Google to do right after a core algorithm update. They'll make some change to their guidelines, or they'll put out some new guidance. These things are often related. There's a good chance that the new guidance to release is preparing us for the changes they're making to the algorithm. A few days ago, I made a video on that guide talking about how I thought the guidance was completely useless. Maybe I was missing the point. Maybe that wasn't guidance for how the algorithm was working...

Google just announced a major update to their core search algorithm. I wanna talk about how you should think about updates like these and what they might mean for your business or website.

So Google does three or four of these major updates every year. They used to have fun names like Penguin or Panda. Now they're just named after the month they came out. So this is the May 2026 core update? Google doesn't give us any details. They just point us to their generic guidelines about ranking and search. So it's up to us SEOs to track the results as these updates roll out and try to reverse engineer them. It'll probably be at least a month before we really know what changed here.

But as SEOs, we love to speculate. So let's speculate.

Perhaps the number one expert on evaluating core algorithm updates from Google is my friend Marie Haynes. Shortly after the update, she made a post in her community, which I'm a part of. She pointed out that right before the algorithm update, Google put out a guide on how to optimize your website for generative AI features in Google.

And this is pretty common for Google to do right after a core algorithm update. They'll make some change to their guidelines, or they'll put out some new guidance. These things are often related. There's a good chance that the new guidance to release is preparing us for the changes they're making to the algorithm.

A few days ago, I made a video on that guide talking about how I thought the guidance was completely useless. Maybe I was missing the point. Maybe that wasn't guidance for how the algorithm was working. Maybe it's guidance for how the algorithm will now work after this update.

As Marie points out, a lot of the guidance was about how you shouldn't be writing for machines, you should be writing for humans. You should be sharing real experience.

This reminded me of one line in that guide that I keep coming back to. It's just been stuck in my head. Google said you should avoid writing commodity content. Things like seven tips for first time home buyers.

And I agree. Seven tips for first time home buyers is a terrible topic. Only because, as Google implies, unless you're one of the top authorities in real estate, it's unlikely Google's even gonna want to index your content on such a common topic. But also because no one searches that way. No one's searching for seven tips for anything. People ask specific questions, and if you want to rank for those questions, that question should be in the title of the post.

But here's the part that got stuck in my head. What does Google say you should write instead of seven tips for first time home buyers? The example they gave was, why we waived the inspection fee and saved money. A look inside the sewer line.

I can tell you, I've been tracking traffic to web pages for 17 years now, and more recently tracking citations from AI search. I have never seen such an ambiguous topic be cited or get traffic from Google. But here we have Google telling us that's the perfect topic, and they're giving us guidance right before a core algorithm update. They're telling us that this topic clearly comes from someone with firsthand experience, and that's the kind of content they want to cite.

So one of three things is true here. Google is completely out of touch of what actually works in SEO right now, or Google knows they're giving bad SEO advice. They just want to discourage us from doing actual SEO. Or we're about to see a fundamental shift in how Google search works.

And of course, it could be a combination of two or all three of these factors. Maybe Google is about to get better at servicing firsthand experience. But my guess is topics that match what people and AI are actually searching for are still gonna perform best.

For now, we're just gonna have to wait and see.

Google just gave the weirdest SEO advice I've seen in 17 years and they dropped it right before a major algorithm update 👀 Out of touch, or the future of search?... The creator treats the May 2026 core update and Google generative-AI guidance connection as speculation until results can be tracked. Main topics: Content strategy / commodity content, Contradiction / firsthand experience, Core update analysis.

Google just gave the weirdest SEO advice I've seen in 17 years and they dropped it right before a major algorithm update 👀 Out of touch, or the future of search? 🤔 #SEO #GoogleUpdate #SEOTips

Content strategy / commodity content
Contradiction / firsthand experience
Core update analysis


Most people don't realize that Google just announced at Google I/O that it's no longer just a search company. It's an AI-first company. It dropped a new model, Pro plans, and AI glasses. But the craziest feature that caught my attention was Google Omni. Here's what it does that no other AI tool can do, and how you can start using it. You can edit a video directly by prompting it. I don't know about you, but that sounds like a huge step forward. You can now prompt the video to change the camera angle, add a person in the background, change your arm to a different texture, and it just does it. The most insane thing is that the characters stay consistent and the scene remembers what came before. This makes it the most powerful realistic AI editor that you can use to edit your videos. It can take anything as input: text, images, video, audio, everything at the same time. You get photos with the text description, audio with images, and it creates a video out of it. Most other AI tools are text-to-video or image-to-video. No, this stuff is everything-to-video. It also understands real-world physics like gravity and lighting, so the output looks actually believable. Do you want to start using it yourself? Go to Gemini, look for the videos tab, and click on Omni Flash. Once it gives you the first video version, you can start prompting it to iterate on the next video. If you don't want to pay for the plan or don't have any API credits, just go to YouTube Shorts or the YouTube app and you can remix your previous shorts for free using Omni...

Most people don't realize that Google just announced at Google I/O that it's no longer just a search company. It's an AI-first company. It dropped a new model, Pro plans, and AI glasses. But the craziest feature that caught my attention was Google Omni.

Here's what it does that no other AI tool can do, and how you can start using it. You can edit a video directly by prompting it. I don't know about you, but that sounds like a huge step forward.

You can now prompt the video to change the camera angle, add a person in the background, change your arm to a different texture, and it just does it. The most insane thing is that the characters stay consistent and the scene remembers what came before. This makes it the most powerful realistic AI editor that you can use to edit your videos.

It can take anything as input: text, images, video, audio, everything at the same time. You get photos with the text description, audio with images, and it creates a video out of it. Most other AI tools are text-to-video or image-to-video.

No, this stuff is everything-to-video. It also understands real-world physics like gravity and lighting, so the output looks actually believable. Do you want to start using it yourself?

Go to Gemini, look for the videos tab, and click on Omni Flash. Once it gives you the first video version, you can start prompting it to iterate on the next video. If you don't want to pay for the plan or don't have any API credits, just go to YouTube Shorts or the YouTube app and you can remix your previous shorts for free using Omni.

If you want the link to start using it, just like the video and comment "Omni" and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.

Google gemini omni is quite insane if it can replace all video editor...


Last week Google put out a fascinating guide that shows people how to get the most out of Google's AI generative products specifically Google AI overviews and Google AI mode. Now looking at this article there's some really interesting things there but there's also some stuff there that we've been telling people all along. No.1, Google have told us and they continue to tell us that traditional SEO will work with AEO AI SEO and GEO. No.2, what they have told us is that content still matters. The type of content that you are writing should not be commoditized. It should not just be the same that everyone is writing. Write for humans, write something interesting, include high quality images, videos and graphs. What the guide has also told us is that there's some of the myths out there that you can just ignore. So for example, LLM's dot text Google is saying doesn't play a big part. They're saying that you don't have to write your content just for the AI's. They've also told us don't over focus on Javascript and HTML m L don't overfocus on a lot of other things that all these so called AI experts are telling you. Don't overchunk your articles and just be normal when you're writing everything. I would suggest you go take a look at this article. I've put the link below makes For some really interesting reading. Another important thing that whenever you're looking at Google Guides and their views, you have to put your s. E. O. Hat on because sometimes what Google are telling you are not always 100% accurate...

Last week Google put out a fascinating guide that shows people how to get the most out of Google's AI generative products specifically Google AI overviews and Google AI mode. Now looking at this article there's some really interesting things there but there's also some stuff there that we've been telling people all along. No.1, Google have told us and they continue to tell us that traditional SEO will work with AEO AI SEO and GEO. No.2, what they have told us is that content still matters.

The type of content that you are writing should not be commoditized. It should not just be the same that everyone is writing. Write for humans, write something interesting, include high quality images, videos and graphs. What the guide has also told us is that there's some of the myths out there that you can just ignore.

So for example, LLM's dot text Google is saying doesn't play a big part. They're saying that you don't have to write your content just for the AI's. They've also told us don't over focus on Javascript and HTML m L don't overfocus on a lot of other things that all these so called AI experts are telling you. Don't overchunk your articles and just be normal when you're writing everything.

I would suggest you go take a look at this article. I've put the link below makes For some really interesting reading. Another important thing that whenever you're looking at Google Guides and their views, you have to put your s. E.

O. Hat on because sometimes what Google are telling you are not always 100% accurate. Some of the things, for example, that Google might be telling you that don't work actually do work. So just take it slowly.

Don't follow this guide blindly. But the main core of it, I definitely would study and take great heed of because it's really important.

Google’s AI Search Optimization Guide 2026: How to Rank on AI Google ...


Way too many of you are focusing on things that don't actually matter when it comes to your website SEO. And one of the worst offenders for this is technical SEO. Some of you are spending so much time on this you don't need to. I've put together a checklist. Here's what you need to do. First, and I really hope you're all doing this, SSL certificate. And make sure you're using the HTTPS version of your URL. You're gonna check your, make sure it's working. Make sure it's not blocking anything that it shouldn't be. Once that's all good, you can submit your sitemap in Google Search Console. This is one of my favourite SEO tools. It's not only for technical SEO, but once you've submitted your sitemap, then you can use it to see which pages have been indexed, and if they haven't, then why. Going back to your site, you're gonna check for any broken links. Obviously, you need to set up redirects or remove them. And while we're talking about links, you need to check for orphan pages and make sure that you add links to them. We don't want any pages on your site that aren't linked anywhere. Then you're gonna check your website speed and, more importantly, your core web vital score. Once you know what's going on with your website speed, then you're gonna use WP Rocket to optimise it. Hands down my favourite speed optimisation tool. I use this on like every site. While you're in the back end of your site, you also need to compress your images and convert them to WebP. Then you're gonna add schema markup. Don't spend loads of time on this...

Way too many of you are focusing on things that don't actually matter when it comes to your website SEO. And one of the worst offenders for this is technical SEO. Some of you are spending so much time on this you don't need to.

I've put together a checklist. Here's what you need to do.

First, and I really hope you're all doing this, SSL certificate. And make sure you're using the HTTPS version of your URL. You're gonna check your, make sure it's working. Make sure it's not blocking anything that it shouldn't be.

Once that's all good, you can submit your sitemap in Google Search Console. This is one of my favourite SEO tools. It's not only for technical SEO, but once you've submitted your sitemap, then you can use it to see which pages have been indexed, and if they haven't, then why.

Going back to your site, you're gonna check for any broken links. Obviously, you need to set up redirects or remove them. And while we're talking about links, you need to check for orphan pages and make sure that you add links to them. We don't want any pages on your site that aren't linked anywhere.

Then you're gonna check your website speed and, more importantly, your core web vital score. Once you know what's going on with your website speed, then you're gonna use WP Rocket to optimise it. Hands down my favourite speed optimisation tool. I use this on like every site.

While you're in the back end of your site, you also need to compress your images and convert them to WebP.

Then you're gonna add schema markup. Don't spend loads of time on this. SEO plugin that will do it for you on autopilot.

Once you've done all of those things, you're gonna do one final user experience test where you run through your site on desktop and mobile and see how it performs. Providing you've done all of these steps, this should look good.

Use this WordPress SEO checklist for beginners to streamline your website SEO work and prioritise what's actually going to move the needle for your website's Google rankings +... This source is indexed under Technical SEO. Main topics: Technical SEO.

Use this WordPress SEO checklist for beginners to streamline your website SEO work and prioritise what's actually going to move the needle for your website's Google rankings + AI search visibility! #wordpressseo #technicalseo #websiteseo #websiteseoforbeginners #websiteseochecklist


This is the biggest update to Google in 25 years. It's called the Intelligent Search Box. And here's what you need to know. Search is becoming fully conversational. You can ask long detailed questions instead of typing keywords. It'll predict what you want and auto complete as you type. It can understand text, videos, images and even Chrome tabs. It'll remember context, which means you can just keep asking follow up questions instead of starting over. It has AI agents that can search the web for you 24 7 and notify you when they find what you need. And this is huge for local businesses. Google can now call businesses, compare options and help you book services directly with Google's new intelligent search box. Are we turning into those people from Wall E?

🚨 Breaking News: Google just announced their official transition to A...


Just announced their biggest update in 25 years. They are getting rid of the search box and that's gonna destroy a lot of websites. So instead of showing you the blue links, you'll get information specific to your query, which means nobody's gonna click on your website. But that's actually a good thing because most websites will see a massive drop in traffic and stop doing SEO. But if you're smart, you'll use this to your advantage and do what I'm about to show you. Okay, so here's what Google's looking for when it comes to SEO. They want to see your expertise and they want helpful content because their AI needs something to scan and source. So you can go to a free website like find questions.com to find questions that your customers are actually asking. Then you can use the prompt that I put in the comments. This will create content that Google will site. But here's where it gets interesting. You won't get any traffic, but you will get cited and that means that Google trusts you and when they trust you, they'll recommend your products or services.

Ai is taking over….


This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. It looks like this: you see a business profile, then there's social media updates. If you are not posting on social and you have a local business, you need to start now. This is from one of the top voices in local SEO. Google is making it clear that social media is becoming a very important part of every business's local SEO strategy. This matters for AI visibility too. It's very simple to do. Connect your social profiles to your business profiles. Stay active on social. Bonus tip for AI: create social posts about your services, offers, products, locations, expertise, rather than only posting fun or educational content. AI will pull this, cite you, share you for the things that your business actually does.

This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. You see a business profile, then their social media updates... This source is indexed under Local SEO/social. Main topics: Local SEO/social.

This is absolutely bonkers. Google is now pulling social media posts directly into Google Maps. You see a business profile, then their social media updates. If you are not posting on social and you have a local business, you need to start now. This is from Darren Shaw, one of the top voices in local SEO. “Google is making it clear that social media is becoming a very important part of every business's local SEO strategy.” This matters for AI visibility too. It's very simple to do. “Connect your social profiles to your business profile. Stay active on social. Bonus tip for AI. Create social posts about your services, offers, products, locations, expertise, rather than only posting fun or educational content.” AI will pull this, cite you, and share you for the things that your business actually does. #localseo #localmarketing #googlebusinessprofileoptimization #seo


If you have a website, you need to make sure that not just humans, but also AI agents are able to use that website. This is an initiative that Google has been taking the lead on. And this week at Google IO, we saw their latest push in this direction. So I'll talk about two new things you're going to have to start thinking about when you're designing your website: L O M S T X T and WebMCP. Neither of these things are new, but up until recently, they haven't really mattered, and it looks like they're going to start mattering. So, llms dot txt is a text file that you place on the root directory of your website, and it just explains what the important pages of your website are. This idea came around maybe a year ago, and a lot of people thought it was going to be important for showing up in AI search results. Well, as of right now, it still does not help you show up in AI search results, and Google's John Mueller has confirmed they have no intention in using this in AI search. However, in Google IO, they confirmed that AI agents are already starting to use this to understand the structure of your website. It helps them understand what information they can find in your website and what actions they can take. Once we have more information about best practices around L L M S T X T, I'll make a follow up video. For now, it might be worth giving your site map to Claude or another L L M and asking it to create an L L M S T X T file for you. And the second one is WebMCP, or Web Model Context Protocol...

If you have a website, you need to make sure that not just humans, but also AI agents are able to use that website. This is an initiative that Google has been taking the lead on. And this week at Google IO, we saw their latest push in this direction.

So I'll talk about two new things you're going to have to start thinking about when you're designing your website: L O M S T X T and WebMCP. Neither of these things are new, but up until recently, they haven't really mattered, and it looks like they're going to start mattering.

So, llms dot txt is a text file that you place on the root directory of your website, and it just explains what the important pages of your website are. This idea came around maybe a year ago, and a lot of people thought it was going to be important for showing up in AI search results.

Well, as of right now, it still does not help you show up in AI search results, and Google's John Mueller has confirmed they have no intention in using this in AI search. However, in Google IO, they confirmed that AI agents are already starting to use this to understand the structure of your website. It helps them understand what information they can find in your website and what actions they can take.

Once we have more information about best practices around L L M S T X T, I'll make a follow up video. For now, it might be worth giving your site map to Claude or another L L M and asking it to create an L L M S T X T file for you.

And the second one is WebMCP, or Web Model Context Protocol. This was announced last year as a new standard for how AI can interact with your website, but up until now it's just been in beta. Inside the Chrome browser Google IO, we learned that it will probably be widespread pretty soon.

Now there's two ways that WebMCP can be set up on your website. If you have any HTML forms on your website, you can just add a few extra tags. Give the AI confidence in what each field does and what the form itself does. I assume these new tags will just become a standard part of HTML forms, but you'll have to go back and update any existing forms.

The second version is a bit more complex. If you have any interactive JavaScript on your website, these might be multi step forms or quizzes or other types of tools. You can now add a little bit of extra code to the JavaScript to allow agents to use them. Fortunately, you don't need to learn how to do this. Google has released some documentation. You can just give that documentation and your existing JavaScript to any large language model and they can update it for you. I'm also pretty sure Google said that AI Studio or Anti gravity can handle this out of the box.

All this might not sound like a big deal. It might sound like something only a few niche websites are gonna implement. But Google IO painted a much different version of the internet than the one we've been interacting with.

I think very soon, the vast majority of activity on your website is going to be by an AI agent. And right now, there's a big opportunity to gain a first mover's advantage. These AI agents can interact with your website and not your competitor's website. They're going to default to you.

AI agents are already crawling your website — but can they actually USE it? LLMs.txt + WebMCP explained. Is your site ready? #AIAgents #WebMCP #GoogleIO This source is indexed under Agent-readable websites, llms.txt, WebMCP. Main topics: Agent-readable websites, llms.txt, WebMCP.


Most people don't realize that Codex is now inside the ChatGPT mobile app and it completely changes how you interact with your workflows and AI agents because you no longer need to be at your desk to manage them. One. You can pick up any task that you're currently working on with Codex directly from your phone. In order to set this up, all you need to do is activate it directly from your Codex mobile app and connect it to the ChatGPT mobile app from your phone. I was working on my personal website earlier on my laptop, but now I can prompt it directly from my phone. You can see all my threads and there's no need to add any because it includes direct plugins and environment that you had already on your laptop. 2. And this is my favorite one, you not only can update your Codex projects directly from your phone, but you can actually control your whole computer from your phone directly with Codex. You can tell it to open your browser, send messages on Slack and creator, update videos and remotion. And you think you can do from your desktop directly, you can now do from your phone. In order to set this up, all you need to make sure is that your computer use and your Codex Chrome extension are toggled on when you connect your devices. This lets Codex navigate your phone and execute real tasks directly from your phone. 3. You Can manage multiple devices with different Codex sessions at the same time from the same phone. You can use this feature by toggling the devices that you want to attach to directly from your settings...

Most people don't realize that Codex is now inside the ChatGPT mobile app and it completely changes how you interact with your workflows and AI agents because you no longer need to be at your desk to manage them. One. You can pick up any task that you're currently working on with Codex directly from your phone.

In order to set this up, all you need to do is activate it directly from your Codex mobile app and connect it to the ChatGPT mobile app from your phone. I was working on my personal website earlier on my laptop, but now I can prompt it directly from my phone. You can see all my threads and there's no need to add any because it includes direct plugins and environment that you had already on your laptop.

2. And this is my favorite one, you not only can update your Codex projects directly from your phone, but you can actually control your whole computer from your phone directly with Codex. You can tell it to open your browser, send messages on Slack and creator, update videos and remotion.

And you think you can do from your desktop directly, you can now do from your phone. In order to set this up, all you need to make sure is that your computer use and your Codex Chrome extension are toggled on when you connect your devices. This lets Codex navigate your phone and execute real tasks directly from your phone.

3. You Can manage multiple devices with different Codex sessions at the same time from the same phone. You can use this feature by toggling the devices that you want to attach to directly from your settings.

This allows me to draft and send emails directly from my Mac mini while also working on the personal website in which my environment is on my MacBook Pro. I created a beginners guide on setting up Codex on your phone and also workflows that you can do with it just like the video and comment Codex and I'll send it to you. Follow for more practical advice on making money and running your workflows with tech and AI.

Most people don't realize that Codex is now inside the ChatGPT mobile app and it completely changes how you interact with your workflows and AI agents because you no longer...

3 things you didnt know you could do with Codex on the mobile app #ai...


I just want to remind you it is incredibly easy to influence large language models. People are using press releases, Reddit, YouTube to rank number one on Google in hours. Large language models use web searches to get most of their information. They come across what is being planted by SEOs. They regurgitate it as if it is fact. They don't actually know. They just say what comes up. This is a specially useful for reputation management. Somebody's doing due diligence on a brand. The LLM sees the description of a YouTube video or an optimized press release or an optimized Reddit poster comment. It parrots that. This is happening non-stop. When you are getting your answers with AI, make sure to check the results that it is citing. See where the answer is coming from. And if you're a marketer, it's a crazy blue ocean. Take your brand name, the word review. Then put, is it legit, in the title of your YouTube post or even a press release? LLMs eat this up during web searches. People do too. Other platforms that are getting cited really well: TikTok, Instagram, X, Facebook, LinkedIn. If you have a strong website with lots of SEO authority, you can put up content especially if it's about your brand name. This will get ranked quickly too. If you want to learn how to do all of this, it's one of the things I share at compactkeywords.com.

I just want to remind you it is incredibly easy to influence large language models. People are using press releases, Reddit, and YouTube to rank number one on Google in hours... LLMs can repeat information from web sources they retrieve, including press releases, Reddit, YouTube, and social posts. Brand review and legitimacy assets may shape AI due-diligence answers when those assets are retrieved or cited by LLMs. Main topics: LLM source influence, Reputation management.

I just want to remind you it is incredibly easy to influence large language models. People are using press releases, Reddit, and YouTube to rank number one on Google in hours. Large language models use web searches to get most of their information. They come across what is being planted by SEOs. They regurgitate it as if it is fact. They don't actually know, they just say what comes up. This is especially useful for reputation management. Somebody is doing due diligence on a brand, the LLM sees the description of a YouTube video, or an optimized press release, or an optimized Reddit post or comment, it parrots that. This is happening non stop. When you are getting your answers with AI, make sure to check the results that it is citing. See where the answer is coming from. And if you're a marketer, it's a crazy blue ocean. Take your “brand name,” the word “review,” then put “is it legit” in the title of your YouTube post or even a press release. LLMs eat this up during web searches. People do too.  Other platforms that are getting cited really well: TikTok, Instagram, 𝕏, Facebook, LinkedIn. If you have a strong website with lots of SEO authority, you can put up content, especially if it's about your brand name, this will get ranked quickly too. If you want to learn how to do all of this, it's one of the things I share at compactkeywords.com #searchengineoptimization #generativeengineoptimization #answerengineoptimization #reputationmanagement

LLM source influence
Reputation management


I've just gone and bought 3 brand new Mac minis for my agency. Now the reason why I'm doing this is that my agency and me are going all in on AI. We don't just use AI like the normal people out there. We use it in every single thing that we do. We're in the terminal, we're using code, we're using Codex and everything that we can get our hands on. Using AI has really taken our agency to the next level. And the reason why I'm buying these Mac Minis is that our systems currently cannot handle the type of AI that we're using and that we're implementing in our agency. My point to you is like this. If your company or a company that you're using is not using AI, you are going to be left behind. And I'm proud to say that my digital agency, like I said, are going full in on AI. Let me know your thoughts.

I Just Bought 3 Mac Minis to Take Our Digital Agency’s AI Capabilitie...


Most of you are not using AI correctly, and it's why your SEO is not working. It doesn't matter what prompt you use. It doesn't matter what AI tool you use. If you're using it like this, you're doing it wrong. AI cannot come up with brand new information. It either works off the information that you give it, or it goes and finds it. So let's say there's already a product page that ranks really well for something, or a blog post that does. If you don't give it information, it will go to that and use it as a source. And this is the way, like 99% of people are using AI. It's bringing out the most garbage basic content that is just never gonna get anywhere because it's giving nothing new. It's giving nothing unique. You need to put in value if you wanna get something out of it. Yes, you can use AI to write it, but you need to give it the data. You need to be the source.

If your website SEO isn’t working and you’re relying on AI SEO content, this is why. You’re probably using AI for SEO the same way everyone else is... This source is indexed under AI content. Main topics: AI content.

If your website SEO isn’t working and you’re relying on AI SEO content, this is why. You’re probably using AI for SEO the same way everyone else is. And that’s exactly the problem. #websiteseo #aiforseo #aiseocontent #googleseo


90% of local businesses get this wrong. They have no idea where their phone calls are coming from. Here's how you can fix that with call tracking numbers. On your Google Business Profile, use a call tracking number in the primary field and then put your real phone number in the additional phone number field. On your website, use something called dynamic number replacement. All the call tracking tools offer this. This replaces your real number with a call tracking number after the page loads. And on business directories, use your real phone number, no call tracking numbers. With this setup, you can properly track your calls without confusing Google. And if you're not tracking calls, you're missing one of the clearest ways to prove that your SEO is working.

90% of local businesses do this wrong. They are worried that call tra...


The old way of doing SEO doesn't work anymore. The old way was putting up pages, how, what, when, where, answering questions that people have. That is gone. A recent study showed that AI overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand. These aren't how, what, when, where, why searches. They're searches like 24 hour plumber Hoboken or voice notes for dentists or airport outfits. Searches where people know what they want, but they don't know the brand that will give them what they want. Instead of targeting these people with blog posts, blog posts is old SEO, you target them with conversion-based SEO landing pages. These work really well in Google. They have super high conversion rates. They're some of the most cited assets in AI search. SEO landing pages. SEO product pages are getting referenced a ton. If someone's going to ChatGPT looking for a 24 hour plumber, they're not trying just to get an answer from ChatGPT. You want to call somebody that you want a plumber to actually come. ChatGPT is not going to do their plumbing for them. If you're looking for airport outfits, you want to buy. The old SEO means not getting rewarded for SEO. Writing blog posts where nobody goes to your website. The best way of doing SEO is putting up content where you make money...

The old way of doing SEO doesn't work anymore. The old way was putting up pages, how, what, when, where, answering questions that people have. That is gone.

A recent study showed that AI overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand. These aren't how, what, when, where, why searches. They're searches like 24 hour plumber Hoboken or voice notes for dentists or airport outfits. Searches where people know what they want, but they don't know the brand that will give them what they want.

Instead of targeting these people with blog posts, blog posts is old SEO, you target them with conversion-based SEO landing pages. These work really well in Google. They have super high conversion rates. They're some of the most cited assets in AI search.

SEO landing pages. SEO product pages are getting referenced a ton. If someone's going to ChatGPT looking for a 24 hour plumber, they're not trying just to get an answer from ChatGPT. You want to call somebody that you want a plumber to actually come. ChatGPT is not going to do their plumbing for them. If you're looking for airport outfits, you want to buy.

The old SEO means not getting rewarded for SEO. Writing blog posts where nobody goes to your website. The best way of doing SEO is putting up content where you make money.

If you want to see exactly how to do this, how to find these searches that people are making, how to make these SEO landing pages, these SEO product pages, how to structure your site for these pages, I have a course on all of this at compactkeywords.com.

The old way of doing SEO doesn't work anymore. The old way was putting up pages: how, what, when, where, answering questions that people have. That is gone... AI Overviews reduce informational clicks; prioritize commercial/conversion landing pages where users need a provider or product, not generic how-to posts. Main topics: Conversion SEO.

The old way of doing SEO doesn't work anymore. The old way was putting up pages: how, what, when, where, answering questions that people have. That is gone. A recent study showed that AI Overviews reduce clicks to websites by 58%. What you have to do instead is figure out searches people are doing where they want your brand. These aren't how, what, when, where, why searches. They're searches like 24 hour plumber Hoboken, or voice notes for dentists, or airport outfits. Searches where people know what they want, but they don't know the brand that will give them what they want. Instead of targeting these people with blog posts (blog posts is old SEO), you target them with conversion-based SEO landing pages. These work really well in Google, they have super high conversion rates, they're some of the most cited assets in AI search. SEO landing pages, SEO product pages are getting referenced a ton. If someone's going to ChatGPT looking for a 24 hour plumber, they're not trying just to get an answer from ChatGPT. They want to call somebody. They want a plumber to actually come. ChatGPT is not going to do their plumbing for them. If you're looking for airport outfits, you want to buy. The old SEO means not getting rewarded for SEO; writing blog posts where nobody goes to your website. The best way of doing SEO is putting up content where you make money. If you want to see exactly how to do this, how to find these searches that people are making, how to make these SEO landing pages, these SEO product pages, how to structure your site for these pages, I have a course on all of this at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #performancemarketing


We're entering the next chapter of Google Search, where AI features aren't just in search. Google Search is AI search through and through. That's a direct quote from the head of search at Google, Liz Reid, announcing at Google I/O something I've been predicting would happen by the end of 2026, but it looks like it's coming a lot sooner. Traditional search is breathing its last breath. All search will be AI search. Let's talk about what this means for businesses and anyone who's doing SEO. If you weren't aware, Google's big annual conference, Google I/O, just happened. This was by far their biggest Google I/O to date. We have lots of other videos talking about Gemini 3.5 and Web MCP and LLMs.txt, but it was also the biggest change we've ever seen to Google Search, and that's what we're talking about today. Google has switched to an intelligent search bar, which allows and encourages longer searches. It also allows you to include images and files with your searches. For SEO, this means we can expect longer search queries on average. Tracking specific keywords will make less and less sense, and we'll be getting less data about the specific searches people are entering in tools like the Google Search Console. But the more important changes for SEO are those changes happening to the search results. They announced a few specific cool features we should start seeing in search results. Gemini will now start creating actual apps inside the search results in response to your query. Google can create persistent dashboards that exist after you're done with the search...

We're entering the next chapter of Google Search, where AI features aren't just in search. Google Search is AI search through and through.

That's a direct quote from the head of search at Google, Liz Reid, announcing at Google I/O something I've been predicting would happen by the end of 2026, but it looks like it's coming a lot sooner. Traditional search is breathing its last breath. All search will be AI search.

Let's talk about what this means for businesses and anyone who's doing SEO. If you weren't aware, Google's big annual conference, Google I/O, just happened. This was by far their biggest Google I/O to date. We have lots of other videos talking about Gemini 3.5 and Web MCP and LLMs.txt, but it was also the biggest change we've ever seen to Google Search, and that's what we're talking about today.

Google has switched to an intelligent search bar, which allows and encourages longer searches. It also allows you to include images and files with your searches.

For SEO, this means we can expect longer search queries on average. Tracking specific keywords will make less and less sense, and we'll be getting less data about the specific searches people are entering in tools like the Google Search Console.

But the more important changes for SEO are those changes happening to the search results. They announced a few specific cool features we should start seeing in search results.

Gemini will now start creating actual apps inside the search results in response to your query. Google can create persistent dashboards that exist after you're done with the search. And Google can spin up a long-running agents so you can ask it to check on the status of something, and every day it'll give you a notification on your phone, and all that's really cool.

But the thing that actually has an impact on how we do SEO is that all these results are being orchestrated by AI. Yes, we will still have blue links to websites in the search results. The process Google uses to select which blue links show up now has an added AI layer on top of it.

Instead of the human interacting directly with the search algorithm, the human is merely passing their prompt or query off to an AI. And it's the AI interacting with the algorithm. So the human never even sees the raw website rankings. Instead, it's an AI looking through those rankings, curating them, and deciding which ones to show to the human.

And so traditional rank tracking breaks down. You have to be simulating the types of prompts and queries your users are entering and tracking the responses. Instead of identifying a static list of keywords you want to rank for and then making content for each keyword, the game is shifted to tracking which websites are actually being cited and influencing the AI response.

And then figuring out how you can get your brand recommended in those types of pages, either by adding a recommendation for your brand to the pages that are already being cited, or by creating similar or better content to replace those pages that are being cited.

The good news is, right now, most SEO agencies are still doing things the old way, and so there's not a lot of competition. Most of our clients are seeing quick results in the first three months.

Now, all of these updates are still rolling out in Google. I don't know when the entire search results page will be replaced by an AI response, but according to Google, we're now entering that chapter.

All search will be AI search. Google said so at I/O. Rank tracking is breaking down. Here's what to do instead. #SEO #GoogleIO #AISearch #GoogleSearch As AI curates search results, traditional rank tracking weakens and visibility work shifts toward prompts, responses, and cited websites. AI search influence can come from being recommended on pages already cited by AI or creating stronger content that replaces those cited pages. Main topics: AI search tracking, Cited source strategy.

AI search tracking
Cited source strategy


It still boggles my mind how people are hacking Google Maps. Driving directions are one of the biggest ranking factors in Google Maps. People get their friends and families to use driving directions to go to their businesses. Some people are crazy. They hire other people who drive around with hundreds of phones all using driving directions to get to the business in Google Maps. Any business can take advantage of this in a way that is not against the rules. Throw events, have deals, have offers. Build up to these events on social media. Remind people to market in their calendars. Get people to want to come to your business. Driving directions are a major factor for local search.

It still boggles my mind how people are hacking Google Maps. Driving directions are one of the biggest ranking factors in Google Maps... The creator says driving-directions activity is a major local-search signal and suggests legitimate events/offers to drive real direction requests. Main topics: Local SEO, Local SEO risk.

It still boggles my mind how people are hacking Google Maps. Driving directions are one of the biggest ranking factors in Google Maps. People get their friends and families to use driving directions to go to their businesses. Some people are crazy; they hire other people who drive around with hundreds of phones all using driving directions to get to the business in Google Maps. Any business can take advantage of this in a way that is not against the rules. Throw events, have deals, have offers, build up to these events on social media, remind people to mark it in their calendars. Get people to want to come to your business. Driving directions are a major factor for local search. #localseo #digitalmarketing #localmarketing #boringbusinesses


Blog posts are gonna stop working pretty soon, right? I talk a lot about how effective blog posts are right now for SEO, among other tactics, and one of the comments I get most often is, this is gonna stop working soon, though. Google's changing, AI is getting smarter, and these kind of tactics, we're just not gonna work much longer. We should focus on what's actually gonna work in the future. And this makes sense in theory. A lot of SEOs think this way. The problem is, the future is really hard to predict. I remember about eight years ago, 2018, Google had just started incorporating AI into their ranking systems. Google was saying, you don't need to create all these landing page variations targeting different keywords. For example, if you're a local business, you don't need to create a version of your homepage for every service area. And that made sense to me. According to Google, their systems were now smart enough to understand what areas you serve, and you just need the one version of your homepage. In fact, it made so much sense to me that I decided to stop recommending this for my clients. For about one to two years, I stopped doing this, saying, you know what? Google's changing, and this tactic isn't gonna make sense in the future. Well, here we are, eight years later, and landing page variants work better than they ever have. And that's not the only thing. For about as long, Google has also told us to stop focusing on keywords. Just create helpful content sharing your experience and expertise...

Blog posts are gonna stop working pretty soon, right?

I talk a lot about how effective blog posts are right now for SEO, among other tactics, and one of the comments I get most often is, this is gonna stop working soon, though. Google's changing, AI is getting smarter, and these kind of tactics, we're just not gonna work much longer. We should focus on what's actually gonna work in the future.

And this makes sense in theory. A lot of SEOs think this way. The problem is, the future is really hard to predict.

I remember about eight years ago, 2018, Google had just started incorporating AI into their ranking systems. Google was saying, you don't need to create all these landing page variations targeting different keywords. For example, if you're a local business, you don't need to create a version of your homepage for every service area.

And that made sense to me. According to Google, their systems were now smart enough to understand what areas you serve, and you just need the one version of your homepage. In fact, it made so much sense to me that I decided to stop recommending this for my clients. For about one to two years, I stopped doing this, saying, you know what? Google's changing, and this tactic isn't gonna make sense in the future.

Well, here we are, eight years later, and landing page variants work better than they ever have. And that's not the only thing.

For about as long, Google has also told us to stop focusing on keywords. Just create helpful content sharing your experience and expertise. But despite what Google says, if the content you're creating doesn't have a title that matches what people, or more often these days, AI is searching for, it's just not gonna get found.

And I'm not saying you need to match keywords exactly. Google's pretty good at understanding synonyms and intent these days. The title needs to match the intent of what people are searching for.

The truth is, for the last 20 years, the best SEO strategy has always been to do what's working now. And as I say that, I can hear all the SEO screaming about the Penguin and Panda update, so let me address that one potential exception to this rule.

Before 2011, the best SEO strategy was to stuff your content full of keywords and spam low quality links all over the internet pointing back to your website. The Penguin and Panda updates change that. And by 2013, this strategy mostly stopped working.

So yes, if you had predicted those updates, you could have saved yourself some trouble, but you also would have missed out on the biggest gold rush in SEO history. And let's be honest, no one was predicting that.

However, for the last 13 years, a lot of SEOs are trying to predict the next Panda or Penguin update, and for 13 years we really haven't had one. Now don't get me wrong, a lot has changed in the last 13 years, and AI is changing things dramatically. But at any point over the last 13 years, you would always be better off doing what works now than trying to predict what's gonna work in a year or two.

As of right now, blog posts and landing page variations are more effective than they've ever been because of AI. Will that still be the most effective strategy one or two years from now? It's impossible to predict. But the chances that you're going to guess best strategy one or two years from now with the amount of information we have right now is very unlikely.

Personally, I think common investing advice applies here. Time in the market beats timing the market. Obviously, don't do anything that's gonna get you a penalty or make your brand look bad, but otherwise, use the data available to us and do what's working now.

People have been saying blog posts are dying for 8 years. They've never worked better. Do what works NOW. #SEO #GoogleSearch #ContentMarketing #SEOTips The creator says landing-page variants still work well despite earlier expectations that Google's systems would make them unnecessary. Titles and content should match the intent people or AI systems search for, even when exact-match keywords are not required. Main topics: Intent matching, Landing pages / local SEO, SEO strategy / current evidence.

Intent matching
Landing pages / local SEO
SEO strategy / current evidence


Most people don't realize their full name, phone number, home address, and other accounts are sitting on hundreds of websites right now. This is how to use Claude in order to wipe your personal information off the internet. Find out what's already on the web by searching your name, email, and phone number on Google. Take screenshots each time they appear. Then paste those results into Claude and tell it to categorize them as data brokers, old accounts or articles and rank them by deletion priority. Claude builds you a hit list. Now go to Have I Been Pwned, paste your email, and see what data breaches you are in. Give that list to Claude and tell it to rank them by risk, tell it which ones need a password change, which need two-factor authentication, and which need full account deletion. Use data brokers like Spokeo and BeenVerified to start deleting your data. Tell Claude to write a CCPA opt-out request for each one with your name, email address, professional role, and legal references included. I have the prompts to do this in my guide for dead accounts. Go to JustDeleteMe.xyz. It shows you how to exactly delete your accounts on hundreds of services. Anything that resists, tell Claude to write a GDPR or CCPA deletion request with legal language and a 30-day deadline. Old articles or search results that cannot come down can be pushed off the first page of Google. Tell Claude to come up with five content angles with your name and profession that target the same keywords as the bad result. Publish those keywords on LinkedIn, Medium, or your personal website...

Most people don't realize their full name, phone number, home address, and other accounts are sitting on hundreds of websites right now. This is how to use Claude in order to wipe your personal information off the internet. Find out what's already on the web by searching your name, email, and phone number on Google.

Take screenshots each time they appear. Then paste those results into Claude and tell it to categorize them as data brokers, old accounts or articles and rank them by deletion priority. Claude builds you a hit list.

Now go to Have I Been Pwned, paste your email, and see what data breaches you are in. Give that list to Claude and tell it to rank them by risk, tell it which ones need a password change, which need two-factor authentication, and which need full account deletion. Use data brokers like Spokeo and BeenVerified to start deleting your data.

Tell Claude to write a CCPA opt-out request for each one with your name, email address, professional role, and legal references included. I have the prompts to do this in my guide for dead accounts. Go to JustDeleteMe.xyz.

It shows you how to exactly delete your accounts on hundreds of services. Anything that resists, tell Claude to write a GDPR or CCPA deletion request with legal language and a 30-day deadline. Old articles or search results that cannot come down can be pushed off the first page of Google.

Tell Claude to come up with five content angles with your name and profession that target the same keywords as the bad result. Publish those keywords on LinkedIn, Medium, or your personal website.

Over the next two to three months, Google starts ranking the new content higher. I made a step-by-step guide with exact prompts on how to do this.

Just comment clean and I'll send it to you. Follow for more news and practical advice on running your workflow or business with AI.

How to wipe your online digital footprint with Claude #ai #tech