Here's a local s E. O. Hack that few people know, but when done correctly can have a massive impact on your Google Business Profile listings on Google Search. The way that it works is like this. You have to open up Google Maps, then search for your Google business, then press directions, and most importantly, you have to follow the directions to your business. Now, this is not a new hack. Google actually patented this in 2,013 below. You can actually see the patent. Google go through all the algorithms, through all the studies and everything that shows once and for all that this secret actually works tremendously well. Now, there are a number of ways how you can use the system. No.1, you can get your staff to use it everyday that they're driving to work. Put in your business location in Google Maps and follow the directions. You can also get your suppliers and clients to do it. Also, you can, if you really want to pay people to do it, again, they have to follow the directions to your business place because that will send the signal, I've done this before and it works unbelievably well. Go and try it out yourself and you'll see what I mean.

Boost Local SEO Rankings with Driving Instructions 🚗 One overlooked l...


Garrett is talking about, um, Google Personal Intelligence, which currently is in opt in. You are giving Google permission, like it really needs it to, uh, use your, ha ha, to use information from, I think it's, uh, email, Google Photos, I don't know if it's YouTube as well. So Gmail, calendar, photos and incorporate findings from that into your AI mode for hyper personalized experience. It's really interesting to think about where that's going, what that's gonna look like, and then what we will do as marketers to spam the hell out. I mean, to take advantage of, uh, the opportunities or to do proper marketing, hopefully, which means that we think more about all of the different channels, uh, of how we will reach people. Very interesting to think about what do we do? How do we get into people's personalized results? We gotta trick them. Okay. That's the key, key to marketing in the future. You gotta trick them. Yeah, right. That's right.

Google wants to use your Gmail, Photos, Calendar, and YouTube search ...


As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very likely they're going to AI to ask about your brand. So you no longer just need to convince humans with your marketing. You need to convince AI to recommend your brand. So let's talk about how this changes things. Marketing for humans is largely driven by emotions. You create imagery that invoke specific emotions, you design your website to invoke specific emotions, and you write marketing copy to invoke those same emotions in your prospective customers. And all of this is still valuable cause humans are still going to be looking at your website. But none of this influences AI to recommend your brand. What actually influences AI? Facts, data, and third party reviews. You can write pages of content about how great your product is and how it makes people feel, but the AI is just looking for facts. So instead, you should be sharing impressive stats about your business. Should be sharing any awards you've won, how many customers you've served. Service based businesses should be sharing how much experience they have in specific sectors...

As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI.

I'll explain what I mean and then talk about how you can take advantage of this change.

Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very likely they're going to AI to ask about your brand. So you no longer just need to convince humans with your marketing. You need to convince AI to recommend your brand.

So let's talk about how this changes things. Marketing for humans is largely driven by emotions. You create imagery that invoke specific emotions, you design your website to invoke specific emotions, and you write marketing copy to invoke those same emotions in your prospective customers. And all of this is still valuable cause humans are still going to be looking at your website. But none of this influences AI to recommend your brand.

What actually influences AI? Facts, data, and third party reviews. You can write pages of content about how great your product is and how it makes people feel, but the AI is just looking for facts. So instead, you should be sharing impressive stats about your business. Should be sharing any awards you've won, how many customers you've served. Service based businesses should be sharing how much experience they have in specific sectors. E commerce businesses should be sharing product specifications. What specifically makes your product so great.

And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user.

Where they won't take you at your word is when you're sharing positive sentiment about your brand. So you saying our customers love us or we have the highest quality products or our team truly cares about your success, none of that is going to influence AI's response. The only positive sentiment that AI trusts is third party reviews or endorsements.

Figure out which review sites AI is citing in your industry. Typically there's only one to three that really matter, and do whatever you can to get as many reviews for your brand there as possible.

You should also put a reviews page on your website where the title is your brand, your primary keyword, and the word reviews. If you have any notable awards, you should also have an awards page. And then your FAQ page and about page should be filled with any impressive stats or facts about your brand.

AI will be desperately looking for any evidence that you're a good choice for this user. Make it as easy as possible to find.

Stop marketing only to humans. AI recommends brands based on facts & third-party reviews, not self praise. Here's what to fix. #aimarketingtips #MarketingTips #BusinessTips Businesses need marketing evidence for both humans and AI because AI recommendations are influenced by facts, data, and third-party reviews. AI may repeat verifiable brand facts, but positive sentiment needs third-party reviews or endorsements to carry weight. Reviews, awards, FAQ, and about pages can help AI understand a brand when they contain specific stats and factual proof. Main topics: AI recommendation evidence, Brand proof pages, Review strategy.

AI recommendation evidence
Brand proof pages
Review strategy


How many businesses out here could have an easier time doing marketing if they just knew some basics of automation? Go to Reusevideo com. This makes it so if you post a video to one platform, it automatically comes out to every other platform. You don't have to do anything. It automatically releases to every other platform. This means if you are a small business strapped for resources and time, you can spend five minutes making a video on TikTok, then without doing anything else, it will come out to YouTube Shorts, to next, to Snapchat, Pinterest, LinkedIn, Instagram Reels, Google Drive, Facebook, even Snapchat Stories if it's an Instagram Story. Marketing does not have to be hard. You just need to know the right things to do.

How many businesses out there could have an easier time doing marketing if they just knew some basics of automation? Go to reusevideo.com... Small businesses can reduce marketing workload by automatically republishing short video content across TikTok, YouTube Shorts, Snapchat, Pinterest, LinkedIn, Instagram Reels... Main topics: Marketing operations, Social distribution.

How many businesses out there could have an easier time doing marketing if they just knew some basics of automation? Go to reusevideo.com. This makes it so if you post a video to one platform, it automatically comes out to every other platform. You don't have to do anything. Your video automatically releases to every other platform. This means if you are a small business strapped for resources and time, you can spend five minutes making a video on TikTok, then without doing anything else, it will come out to YouTube Shorts, to 𝕏, to Snapchat, Pinterest, LinkedIn, Instagram Reels, Google Drive, Facebook, even Snapchat Stories if it's an Instagram Story. Marketing does not have to be hard, you just need to know the right things to do. #socialmediamarketing #digitalmarketing #marketingautomation #marketingstrategy

Marketing operations
Social distribution


Did you know that only 1% of all LinkedIn members post on a weekly basis? That means that if you are posting once a week, you already are in the top tier of all people on LinkedIn. That's amazing. And obviously that's very attainable. Another important thing to know that according to most experts, in order for people to start to recognise you, remember you, and see you as an expert in your field, they need about 12 touchpoints of your content. That means if you are only posting once a month, it's gonna take a year for people to start to remember you and recognise you. That's a hell of a long time. Obviously, if you are posting three times a month, that figure is going to reduce. It's going to take four months for people to start recognising and remembering you. Obviously, the more frequently that you post, that period goes shorter. So for example, if you are posting a few times a week, that figure can reduce dramatically and people straight away can start recognising you and knowing you and seeing you as an expert in your field. By sharing content on LinkedIn and all other social medias, you really are going to put yourself way above the rest and it's going to give you such a push into your business that I promise you, you will never look back.

Only Around 1% of LinkedIn Users Post Every Week, So Consistency Give...


If your website isn't showing up on Google or being mentioned ChatGPT, do this before you spend any time or money on SEO. Search engines have an index where they store all of the data on the pages they show in their search results. And if your pages aren't in this index, they're never gonna show up on Google, ChatGPT, or any other search engine. First, you're gonna enter this on Google and Bing to check that your website is actually being indexed. If any pages are missing from these lists, then you need to go to Google Search Console and Bing Webmaster Tools. They both work in exactly the same way. So click on pages and then scroll down to find the ones that haven't been indexed, and they're gonna give you a reason why for each page. I go into this index in my course, SEO Clinic. Because for some of these you just need to click request indexing. There's nothing to actually fix first. But for others, there are issues that you're gonna need to address before you can get them indexed. Let me know what you found in the comments.

If your website isn’t showing up on Google or being mentioned on ChatGPT, check this first! So many people reach out because their website SEO isn't working, when this very... This source is indexed under Indexing. Main topics: Indexing.

If your website isn’t showing up on Google or being mentioned on ChatGPT, check this first! So many people reach out because their website SEO isn't working, when this very simple SEO tip is all they need. Got to get your technical SEO basics sorted if you want to rank on Google & AI search 👀. #websiteseotips #websiteseoforbeginners #googleseo #chatgptseo #seoforbeginners


You go to Canva, add text on your photo, then add that photo to your Google Business Profile. You will give Google's AI more context about your business and increase your chances of showing up in local search.

Nobody knows this: You can put text ON your Google Business Profile p...


Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidance starts. Just write for humans. Just write really good, helpful content that humans like, and that's all you have to do. And while there is some true there, it implies that their systems are able to read content and understand if it's helpful. And that's not true at all. In fact, I didn't find any of the guidance on what you should be doing helpful at all. However, there's some very interesting information you can glean from what they said not to do. First of all, they say don't make a bunch of different variations of the same content based on how people or AI searches. In other words, don't just create the same guy targeting a different use case or demographic. And why can't you do this? Well, according to Google, it's because this is seen as manipulating generative search results, and it can lead to a scaled content abuse penalty. Oh wait. If this isn't effective, how is it manipulating search results? And why would Google need to penalize you? Well, that's pretty simple actually. It's because it's incredibly effective. Now you can of course overdo this. I don't recommend creating hundreds of similar articles...

Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search.

The guide starts the same way all of Google's SEO guidance starts. Just write for humans. Just write really good, helpful content that humans like, and that's all you have to do. And while there is some true there, it implies that their systems are able to read content and understand if it's helpful. And that's not true at all.

In fact, I didn't find any of the guidance on what you should be doing helpful at all. However, there's some very interesting information you can glean from what they said not to do.

First of all, they say don't make a bunch of different variations of the same content based on how people or AI searches. In other words, don't just create the same guy targeting a different use case or demographic. And why can't you do this? Well, according to Google, it's because this is seen as manipulating generative search results, and it can lead to a scaled content abuse penalty.

Oh wait. If this isn't effective, how is it manipulating search results? And why would Google need to penalize you? Well, that's pretty simple actually. It's because it's incredibly effective.

Now you can of course overdo this. I don't recommend creating hundreds of similar articles. I also don't recommend creating multiple pages that are targeting synonymous terms or have the same information. But if you can share unique information on each article, targeting 12 different demographics with 12 variations is very effective and doesn't put you at risk of a penalty.

They also tell you you shouldn't be trying to get inauthentic mentions of your brand. In other words, you shouldn't be spamming mentions and recommendations for your brand all across the internet. And the reason, according to Google, is they're already very good at detecting spam, and they can just ignore these pages you're building mentions on.

And that's partly true. Google does ignore most spamy pages. We only build recommendations on pages that are already being cited by Google. You don't have to guess if a page is spammy or being ignored by Google. They'll tell you.

But Google also did something very valuable in this guide. They cleared up a lot of Geo myths. You don't need an LMS TXT file. You don't need a markdown version of your pages. You don't need to worry about chunking your content and adding structured data. Doesn't help you rank in AI features.

But if you're looking for a guide that actually has helpful information on how to be cited in AI, I would recommend Microsoft's guide.

Google dropped their AI ranking guide & honestly? What they told you NOT to do is the most useful part. Are you reading between the lines? 👀 #SEO #GEO #GoogleAI #AISearch Google warns against creating many similar content variations for generative search manipulation because it can trigger scaled content abuse risk. The creator says limited demographic or use-case variants can work when each version has distinct information and is not overdone. The creator says llms.txt, markdown page versions, content chunking, and extra structured data are not required to rank in Google's AI features...

Demographic / use-case content
GEO myths / technical factors
Risk/avoid / brand mentions
Risk / scaled content


Google Premier Partners in South Africa are the top 3% of Google partners and advertising partners in the whole of South Africa. That means the top 3% of hundreds and hundreds of different companies out there. I'm glad to say that my company, Top Click Media has been a proud Google Premier Partner for the last 9 years. In order to be a Premier Partner, you have to pass a stringent set of requirements. Google does audits on our accounts. You have to spend a certain amount, you have to do regular exams and there's a whole lot of strict requirements. I'm proud to be a Google Premier Partner and I suggest you, if you're looking to get the best out of Google Ads, look for a Google Premier Partner like Top Click Media. If you need help with your Google Ads, drop me a mail at info at topclick dot c o dot z a or drop me a DM.

Google Premier Partners in South Africa 🇿🇦 - Top 3% of Digital Market...


Reddit just became even more important for businesses. Reddit was already dominating Google search results and having an outsized return on AI responses, but now Google is experimenting with showing Reddit comments directly in the AI response as well as on Google Business Profiles. So I just want to talk about how you can take advantage of this trend towards Reddit without spending hours every day on the platform. The thing to understand is that Google and AI aren't looking at all of Reddit based on your industry. There's going to be a handful of subreddits to get cited often. Then even within those subjects, it's probably only 1 or 2% of threads that are actually getting cited. What you'll notice when you start tracking which threads are actually getting cited is that it's just a handful that are getting most of the citations. So instead of spending hours posting comments on every relevant thread in Reddit, you can just identify the top 20 to 50 cited threads on Reddit and post comments there. Most of these top cited Reddit threads are at least a year old. We use peak DOT AI to track these threads, but there are a lot of tools to do the same thing. And then of course you need to decide what to say in your comment. The goal is to leave a comment that gets cited by AI, explicitly recommends your brand as the solution to the user's problem, and of course doesn't piss off the moderators. If you already have a Reddit account, I recommend using that. If you start a brand new Reddit account with no karma, it's likely people are gonna know what you're up to...

Reddit just became even more important for businesses. Reddit was already dominating Google search results and having an outsized return on AI responses, but now Google is experimenting with showing Reddit comments directly in the AI response as well as on Google Business Profiles.

So I just want to talk about how you can take advantage of this trend towards Reddit without spending hours every day on the platform. The thing to understand is that Google and AI aren't looking at all of Reddit based on your industry. There's going to be a handful of subreddits to get cited often. Then even within those subjects, it's probably only 1 or 2% of threads that are actually getting cited.

What you'll notice when you start tracking which threads are actually getting cited is that it's just a handful that are getting most of the citations. So instead of spending hours posting comments on every relevant thread in Reddit, you can just identify the top 20 to 50 cited threads on Reddit and post comments there. Most of these top cited Reddit threads are at least a year old. We use peak DOT AI to track these threads, but there are a lot of tools to do the same thing.

And then of course you need to decide what to say in your comment. The goal is to leave a comment that gets cited by AI, explicitly recommends your brand as the solution to the user's problem, and of course doesn't piss off the moderators.

If you already have a Reddit account, I recommend using that. If you start a brand new Reddit account with no karma, it's likely people are gonna know what you're up to. If you have to start a brand new account, just use it for a few weeks. First just be a normal person on Reddit.

And then when you draft the comment, just be genuinely helpful. Provide as much helpful information as you can. If you have an AI hooked up to a knowledge base about your brand and industry, they can help draft the comments for you. Just make sure you have some guidance to make sure it doesn't sound like AI. This is what we do for about half of our clients.

And then of course, you need to explicitly mention your brand by name without upsetting the moderators. I think the easiest way to do this is just to be honest. You can say something like full disclosure, I work for X y Z company. We provide X solution for Y demographic, so I have a lot of experience with this topic.

When you do it that way, it doesn't sound like a sales pitch. You're just explaining why you're qualified to speak on this specific topic.

Google is showing Reddit comments in AI results now. Here's how to get your brand cited without spending hours on the platform 👀 #Reddit #SEO #AISearch #MarketingTips This source is indexed under Reddit / AI citations, Risk/avoid / Reddit promotion. Main topics: Reddit / AI citations, Risk/avoid / Reddit promotion.

Reddit / AI citations
Risk/avoid / Reddit promotion


If you have any type of business, buy a domain name. Your business name plus the word reviews. Your business name reviews. Put all of your reviews on this website. List them all out. Write everything. All of the reviews that you would want people to see. When people are doing due diligence on your business, ChatGPT goes to Google, searches your business name and the word reviews. This website comes up. ChatGPT sees all the reviews you shared on your reviews website. This is something that people are doing right now. Only make sure you link to your review site from your own website. You need that link to get it showing on Google so that ChatGPT will find it.

If you have any type of business, buy a domain name: your business name, plus the word reviews. Your business name reviews... The passage claims a branded reviews site can appear when ChatGPT searches a business name plus reviews. Main topics: Brand review assets, Internal linking.

If you have any type of business, buy a domain name: your business name, plus the word reviews. Your business name reviews. Put all of your reviews  on this website, list them all out, write everything, all of the reviews that you would want people to see. When people are doing due diligence on your business, ChatGPT goes to Google, searches your business name and the word reviews. This website comes up, ChatGPT sees all the reviews you shared on your reviews website. This is something that people are doing right now. Only make sure you link to your reviews site from your own website. You need that link to get it showing on Google so that ChatGPT will find it. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing


How many times have you seen this? SEO is dead, AI search is replacing SEO. This one is literally from Forbes. You see it everywhere. Google just released a guide how to rank in AI. Is SEO still relevant for generative AI search? Yes, the best practices for SEO continue to be relevant. Generative AI features are rooted in their core search and quality systems. This article literally gives a list of digital marketing myths to avoid. Here are a few things you can ignore: LLMS dot TXT, chunking content, rewriting content just for AI systems, seeking inauthentic mentions, over focusing on schema. This one still kind of works, by the way. Google's really bad at telling what is inauthentic and what is authentic. SEO is not dead, despite what publications like Forbes says. By the way, Forbes relies on SEO. In fact, search engine optimization is near nearly at an all time high within Google Trends. Nearly at an all time high within Google Trends. Search engine optimization is very much alive. It is the basis of AI. Tons of people are searching. Grab a piece of the pie for yourself and save years learning how to do SEO. They gets paying customers, users, warm leads calling you up at Compact Keywords com.

How many times have you seen this? “SEO Is Dead: AI Search Is Replacing SEO.” This one is literally from Forbes. You see it everywhere though... Google says SEO best practices remain relevant for generative AI search because AI features are rooted in core search and quality systems. Suggested AI-search tactics such as `llms.txt`, chunking content, rewriting only for AI systems, inauthentic mentions, or over-focusing on schema should not be assumed... Main topics: AI search myths, SEO/GEO fundamentals.

How many times have you seen this? “SEO Is Dead: AI Search Is Replacing SEO.” This one is literally from Forbes. You see it everywhere though. Google just released a guide how to rank in AI: “Is SEO still relevant for generative AI search? Yes! The best practices for SEO continue to be relevant. Generative AI features are rooted in our core search and quality systems.” This article literally gives a list of digital marketing myths to avoid. Here are a few things you can ignore: LLMs.txt, chunking content, rewriting content just for AI systems, seeking inauthentic mentions, over focusing on schema. This one still kind of works, by the way, Google's really bad at telling what is inauthentic and what is authentic. SEO is not dead. Despite what publications like Forbes says. By the way, Forbes relies on SEO. In fact, search engine optimization is nearly at an all time high within Google Trends. Nearly at an all time high within Google Trends. Search engine optimization is very much alive. It is the basis of AI. Tons of people are searching. Grab a piece of the pie for yourself. And save years learning SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing


Google is now ignoring the vast majority of content online. Let's talk about why this is and how you can make sure your pages don't get ignored. So it used to be that Google included the majority of content online in their index, meaning when you did a Google search, Google was looking through most of the pages on the internet. And that's because there was a manageable number of pages. Eventually, that number became unmanageable. And with ChatGPT and other large language models creating content, it just doesn't make sense economically for Google to index every page on the internet. And Google understands that most of these pages are saying the same thing as another page, and there's no real value in indexing the same information multiple times. This is commonly called commodity content. It's not adding anything new, and Google doesn't want it bloat their index. So in that case, they attempt to identify the most authoritative source of that information and only index that one. So if you want your content to be indexed by Google, you need to make sure they don't see it as commodity contents. However, here's the thing. Google's algorithm doesn't truly understand if the information in your content is repeated across other websites. Unless it's actually duplicate content. It's not reading every page that gets published to the internet and understanding the information in it. That would be way too expensive. Rather, it's using proxies to estimate whether or not your content is commodity content. And there's two main ways it does this...

Google is now ignoring the vast majority of content online. Let's talk about why this is and how you can make sure your pages don't get ignored.

So it used to be that Google included the majority of content online in their index, meaning when you did a Google search, Google was looking through most of the pages on the internet. And that's because there was a manageable number of pages. Eventually, that number became unmanageable. And with ChatGPT and other large language models creating content, it just doesn't make sense economically for Google to index every page on the internet.

And Google understands that most of these pages are saying the same thing as another page, and there's no real value in indexing the same information multiple times. This is commonly called commodity content. It's not adding anything new, and Google doesn't want it bloat their index. So in that case, they attempt to identify the most authoritative source of that information and only index that one.

So if you want your content to be indexed by Google, you need to make sure they don't see it as commodity contents. However, here's the thing. Google's algorithm doesn't truly understand if the information in your content is repeated across other websites. Unless it's actually duplicate content. It's not reading every page that gets published to the internet and understanding the information in it. That would be way too expensive.

Rather, it's using proxies to estimate whether or not your content is commodity content. And there's two main ways it does this. First of all, it just looks at the URL of the page. That's right. A lot of the times Google decides your content is commodity content without even looking at the content.

If you go into Google Search Console and you look at your pages report, you might find some of your pages marked as discovered, not indexed. These are pages that Google didn't even bother to look at. They just found the URL and decided now we don't want this in our index.

There's two main reasons this might happen. The first is that Google determines it's just not the type of page people would want to find in search. Maybe this is outdated information, you have an old year on the title, or it's like your COVID policy. Or maybe it's like a thank you confirmation page or your privacy policy. In that case there's really no issue. You're not trying to drive search traffic to those pages.

The other situation is that Google already has content on the topic implied by the URL, and it doesn't see your website as the cop authority on this topic. In that case you gotta honestly ask yourself, do you have the authority to speak on this topic? Are there brands 10 times or 100 times your size that are also creating content on this topic? So you might want to find a more niche topic, one that your brand is honestly an authority on.

However, if you do have the authority to write on this topic, then you probably want to submit that page to Google to have it reconsider indexing it. You can do that in Google Search Console and it'll force Google to crawl the page.

However, there's another issue you might find in Google Search Console called Crawled, Not Index. This means they found your URL and thought there might be something interesting here and then look to the content and decide never mind. In this case, it could be an authority issue, or it could be a content issue. The more authority your website has, the less critical they're gonna be of the content.

But let's focus on the content side, since that's the only one you can address immediately. If Google is crawling your page and determining the content is commodity content, it's likely because it's seen it as generic or thin. Thin just means there's not enough information on the page. Generic has more to do with the structure of the page than the actual content.

Because again, remember, Google's not reading every page and actually understanding the information. They're using proxies to make your content appear less generic to Google. You want really high facts density. Make sure you're including a lot of statistics, data points, quotes, charts, tables, bullet points. All of these things are proxies for depth or high effort content.

And you could absolutely use AI to write all this content, but you can't just use ChatGPT out of the box. If you just go to your favorite large language model and say, write me a blog post on this topic, it's gonna come out very generic. You should have that AI connected to a knowledge base about your brand. You should share with it any opinions or experience you have on the topic. You should have it perform in depth research, and you should give it clear SEO guidelines how to do.

All of that is beyond the scope of this video, but it's what we do for all of our clients. And it's very rare that a page we create isn't indexed by Google.

Google decides if your content is worth indexing from the URL alone before reading a single word. Here's what to do about it. 👇 #SEO #ContentMarketing #GoogleSEO #SearchConsole Google may avoid indexing commodity content because repeated information adds little value and creates index bloat. High fact density, statistics, data points, quotes, charts, tables, and bullets can signal depth and effort in SEO content. AI-written content becomes generic from bare prompts; better SEO output needs brand knowledge, opinions, experience, research, and guidelines. Main topics: AI content workflow, Content quality / fact density, Google Search Console diagnostics, Indexing / commodity content.

AI content workflow
Content quality / fact density
Google Search Console diagnostics
Indexing / commodity content


Most people don't realize that you can build a faceless YouTube channel that makes 8K a month with Claude and ElevenLabs. One person ran this content system for only 4 months and just hit 8K a month and he only spends 3 hours a week on it. A lot of people make this mistake when starting out. Don't pick a niche that you like, pick one that pays. A faceless finance channel with 500,000 views a month at $20 RPM nets you about 10K a month from just AdSense alone, whereas an entertainment channel only gets three to eight dollars per 1,000 views. This is the exact prompt that you should put into Claude in order to get a data-driven recommendation for which niche to choose instead of choosing random ones. It's based on content repeatability, audience size, and monetization options beyond AdSense. Set up the content script system. You can automate script writing with Claude, but the script system has to be built correctly because Claude can give a lot of bad scripts. This is the prompt that I use in order to generate the script system for every single video and you can find it in my guide. It tells Claude to write a hook that creates a pattern interrupt in the first 30 seconds. Use open loops to tease the payoff early. Write in spoken English and not essay English, include pause markers and visual tags for every scene, and end with a soft CTA. This replaces a $200 scriptwriter and also gives you thumbnail options and title options that you can put in Nano Banana Pro. This is the exact pipeline that I use. Claude writes the scripts, ElevenLabs handles the sound and voice-over...

Most people don't realize that you can build a faceless YouTube channel that makes 8K a month with Claude and ElevenLabs. One person ran this content system for only 4 months and just hit 8K a month and he only spends 3 hours a week on it. A lot of people make this mistake when starting out.

Don't pick a niche that you like, pick one that pays. A faceless finance channel with 500,000 views a month at $20 RPM nets you about 10K a month from just AdSense alone, whereas an entertainment channel only gets three to eight dollars per 1,000 views. This is the exact prompt that you should put into Claude in order to get a data-driven recommendation for which niche to choose instead of choosing random ones.

It's based on content repeatability, audience size, and monetization options beyond AdSense. Set up the content script system. You can automate script writing with Claude, but the script system has to be built correctly because Claude can give a lot of bad scripts.

This is the prompt that I use in order to generate the script system for every single video and you can find it in my guide. It tells Claude to write a hook that creates a pattern interrupt in the first 30 seconds. Use open loops to tease the payoff early.

Write in spoken English and not essay English, include pause markers and visual tags for every scene, and end with a soft CTA. This replaces a $200 scriptwriter and also gives you thumbnail options and title options that you can put in Nano Banana Pro. This is the exact pipeline that I use.

Claude writes the scripts, ElevenLabs handles the sound and voice-over. CapCut and Camtasia summarize the video with stock footage from Pexels. Claude then writes the title, description, tags, and chapter markers.

With this prompt, use TubeBuddy or vidIQ for keyword checks. Post one or two videos for the first week and then three to four videos after warming up the account.

By month four you should be adding in affiliates and sponsorships. One faceless channel at 600,000 views a month at $18 RPM pulls $10,800 a month from just AdSense alone. I made a step-by-step guide with the exact prompts in order to build this out.

Just comment video and I'll send it to you. Follow for more news and advice on how to make money with tech and AI.

How to make a $8k/month youtube channel with Claude #ai #tech


How do you fix your location settings in Google Ads to get better results for your campaigns? Many of the Google ad audits that I do have the same issue with the locations. By default, Google have put on a setting that they'll show people in your targeted location that are No. 1 in your location. That's perfect. But also again, by default, they show your ads to people that have shown an interest in your location. Now this is very broad as it sounds. People may have been in your target location at some stage or they might have even been googling your location. Now you have to turn this off to get better results. This is how you do that in your Google Ads. Click on that button over there for settings, then scroll down, you gonna see other settings and then you eventually are gonna come down to locations. Now if you see over there, there's a toggle. By default, you gonna see that that toggle is turned on for people that have an interest and people that are in your location. You have to change that. Click on that second button over there. We only want Google Ads to show that people that are in your location. Go save that. Now all your ads are only going to show to people that are in the current location and your ad results should be improving.

How to Fix Your Location Targeting Settings in Google Ads Many Google...


SEO Specialist, and these are the four things that I implement instantly on any ecommerce website I'm working on. The first is tiered and search driven collection pages. These are so underutilised by ecommerce sites and the ranking and revenue potential is huge. This is basically taking all of your existing product collection pages and looking for ways you can make niche smaller versions of them. Let's say you sell cake ingredients and you have a collection for sprinkles. You're looking for ways you can make smaller groups like glitter sprinkles, pink sprinkles, rainbow sprinkles. Second is to add related blog posts as a mini feed to the bottom of your product and collection pages. And then on the blog post you're gonna do the reverse of that by having a mini feed of products related to the blog. Not only does this help with product exposure when people are landing on your blog posts, but it also builds the internal links across your site, which is what you want so that the pages can pass search authority to each other. Third is following on the same line with internal links, what you're gonna do is go to all of your top performing pages and you're gonna add links to some of the underperformers. My favourite way to do this is with Rank Math's Link Genius feature. Highly recommend it if you've not checked it out already. It's gonna save you a ton of time in this area. And actually the fourth one, while we're talking about Rank Math, is automating your image SEO. I guarantee you've got a ton of product images and they're probably not optimised...

SEO Specialist, and these are the four things that I implement instantly on any ecommerce website I'm working on.

The first is tiered and search driven collection pages. These are so underutilised by ecommerce sites and the ranking and revenue potential is huge. This is basically taking all of your existing product collection pages and looking for ways you can make niche smaller versions of them. Let's say you sell cake ingredients and you have a collection for sprinkles. You're looking for ways you can make smaller groups like glitter sprinkles, pink sprinkles, rainbow sprinkles.

Second is to add related blog posts as a mini feed to the bottom of your product and collection pages. And then on the blog post you're gonna do the reverse of that by having a mini feed of products related to the blog. Not only does this help with product exposure when people are landing on your blog posts, but it also builds the internal links across your site, which is what you want so that the pages can pass search authority to each other.

Third is following on the same line with internal links, what you're gonna do is go to all of your top performing pages and you're gonna add links to some of the underperformers. My favourite way to do this is with Rank Math's Link Genius feature. Highly recommend it if you've not checked it out already. It's gonna save you a ton of time in this area.

And actually the fourth one, while we're talking about Rank Math, is automating your image SEO. I guarantee you've got a ton of product images and they're probably not optimised. All you actually need to do for this is go into the general settings Rank Math plugin, go to images, and then you can set your image names and alt text to automatically be the product title or your focus keyword, whichever you're working with.

Thank me later.

When it comes to website SEO hacks, these are my 4 favourite e-commerce SEO tips for a stronger WordPress SEO setup to rank higher on Google... Ecommerce sites can expand broad collections into smaller search-driven collection pages with strong ranking and revenue potential. Related blog feeds on product pages and related product feeds on blog posts can increase product exposure and build internal links. Top-performing pages can be used to link to underperforming priority pages so search authority flows across the site. Main topics: Ecommerce SEO, Internal linking.

When it comes to website SEO hacks, these are my 4 favourite e-commerce SEO tips for a stronger WordPress SEO setup to rank higher on Google. Most website SEO tips for ecommerce brands miss these even though they're the most effective ways to increase your website's rankings on Google and AI search. 👀 #websiteseotips #ecommercewebsiteseo #wordpressseo #rankmathseo #seospecialist


If you go to freshnessdistancecalculator. Com, enter a keyword, click calculate, then you will know exactly how often you need to update your content to rank in the search results. This free SEO tool analyzes the dates in the search results to figure out how fresh your content needs to be to rank.

Content freshness is a key SEO and AI visibility factor. If your cont...


This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs? This is something that a lot of people are searching for right now. Key tactics: right answer first content. So if you're targeting informational keywords, you should know that AI overviews reduce clicks by 58%. A lot of the time AI will cite you, but people won't even care. They just want to get their answer and move on. Instead, you should target high intent keywords. Structure content clearly. That's good advice. Build entity authority. Also good advice. Add structured data. Here's an interesting thing about adding structured data: it takes a while to add and have it be perfect. You often have to maintain it, so that takes extra time. When people say structured data, they mean schema. Hrefs just did a study. We tracked 1,885 pages adding schema. AI citations barely moved. If you spend a lot of time adding schema for LLMs, it's just going to be a waste of time. Google has constantly been dropping support for more schema types. Google will ignore a lot of schema. Big waste of time right now. If you ask ChatGPT most important schema to use for SEO, it always mentions FAQ schema. Google has been reducing visibility for FAQ schema since 2023. They also just announced they're now not supporting it entirely. Make content site worthy. Original data benchmarks, stats with sources. Another study from Hrefs: getting cited is not publishing original data. Href studied 1.4 million AI prompts. The number one thing is semantic similarity...

This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs? This is something that a lot of people are searching for right now.

Key tactics: right answer first content. So if you're targeting informational keywords, you should know that AI overviews reduce clicks by 58%. A lot of the time AI will cite you, but people won't even care. They just want to get their answer and move on. Instead, you should target high intent keywords.

Structure content clearly. That's good advice. Build entity authority. Also good advice.

Add structured data. Here's an interesting thing about adding structured data: it takes a while to add and have it be perfect. You often have to maintain it, so that takes extra time. When people say structured data, they mean schema.

Hrefs just did a study. We tracked 1,885 pages adding schema. AI citations barely moved. If you spend a lot of time adding schema for LLMs, it's just going to be a waste of time. Google has constantly been dropping support for more schema types. Google will ignore a lot of schema. Big waste of time right now.

If you ask ChatGPT most important schema to use for SEO, it always mentions FAQ schema. Google has been reducing visibility for FAQ schema since 2023. They also just announced they're now not supporting it entirely.

Make content site worthy. Original data benchmarks, stats with sources. Another study from Hrefs: getting cited is not publishing original data. Href studied 1.4 million AI prompts. The number one thing is semantic similarity. This means use your content to target the exact language AI is using to search. Put that language in your page title, your URL slug, your H1, the beginning of your first sentence.

To see what ChatGPT searches, copy the part of your URL that comes after forward slash C, right click inspect, go to network, paste in what you just copied. Refresh the page, click on the orange brackets with what you just copied. Go to response. Search this for the word queries. Right here you can see exactly what ChatGPT searched.

Keep content fresh. Funny enough, the same study I was just showing you reveal the average cited pages. 500 days old and still getting picked.

You want to do SEO where you're not wasting your time on things that don't matter. I have this article on what does matter: A I S E O G O A E O, how to get shown in LMS in 2026. You you can get it at free SEO knowledge com. This is how to do SEO for free. Don't waste your time on things that won't get results.

This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs - this is something that a lot of people are asking ChatGPT for right now... The passage argues high-intent keywords may be preferable when AI Overviews satisfy informational searches. The passage says one Ahrefs study found schema additions barely moved AI citations. The passage says semantic similarity was the top factor in an Ahrefs study of AI prompts. Main topics: AI Overview strategy, Original data / AI citations, Schema / AI citations, Semantic similarity.

This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs - this is something that a lot of people are asking ChatGPT for right now. Key tactics: “Write answer first content.” So, if you're targeting informational keywords, you should know that AI Overviews reduce clicks by 58%. A lot of the time, AI will cite you, but people won't even care. They just want to get their answer and move on. Instead, you should target high intent keywords. “Structure content clearly,” that's good advice. “Build entity authority,” Also good advice. “Add structured data.” Here's an interesting thing about adding structured data. It takes a while to add and have it be perfect. You often have to maintain it. So that takes extra time. When people say structured data, they mean schema. Ahrefs just did a study: “We tracked 1,885 pages adding schema, AI citations barely moved.” If you spend a lot of time adding schema for LLMs, It's just going to be a waste of time. Google has constantly been dropping support for more schema types. Google will ignore a lot of schema. Big waste of time right now. If you ask ChatGPT “Most important schema to use for SEO,” it always mentions FAQ schema. Google has been reducing visibility for FAQ schema since 2023. They also just announced they're now not supporting it entirely. “Make content cite-worthy. Original data, benchmarks, stats with sources.” Another study from Ahrefs: getting cited is not publishing original data. Ahrefs studied 1.4 million AI prompts. The number one thing is semantic similarity. This means use your content to target the exact language AI is using to search. Put that language in your page title, your URL slug, your H1, the beginning of your first sentence. To see what ChatGPT searches: Copy the part of your URL that comes after /c/, right click, “Inspect,” go to Network, paste in what you just copied, refresh the page, click on the orange brackets with what you just copied, go to Response, search this for the word queries. Right here you can see exactly what ChatGPT searched. “Keep content fresh.” Funny enough, the same study I was just showing you revealed the average cited page is 500 days old and still getting picked. You want to do SEO where you're not wasting your time on things that don't matter, I have this article on what does matter. “AI SEO/GEO/AEO: How to Get Shown in LLMs in 2026.” You can get it at freeSEOknowledge.com This is how to do SEO for free. Don't waste your time on things that won't get results. #generativeengineoptimization #searchengineoptimization #aiseo #answerengineoptimization

AI Overview strategy
Original data / AI citations
Schema / AI citations
Semantic similarity


Who owns anthropic? The company behind Claude? Anthropic is a privately owned AI company that was started by ex OpenAI employees including brother and sister Dario and Daniela Amodei who still lead the company today. Anthropic is not owned by one or two people. The ownership is shared by the founders and employees, venture capital companies as well as major tech companies, including huge investments from Google and Amazon. As of 2026, the company is valued at a massive $380 billion. Now as we know, Claude is a major player in the AI race and AI technology. I personally love Claude and I've been using it for a while and it's going to be interesting who wins this AI race. Is it going to be Claude? Is it going to be Gemini? Is it going to be ChatGPT? I personally am going to put my money on anthropic and Claude because I just think the technology and the ownership is really amazing. What are your thoughts?

Who Owns Anthropic, the Company Behind Claude? Anthropic, the company...


My friend told me to tell you to make sure you add keywords to the page and put in as many as you can.

Things clients have said to me as an SEO specialist 🙃 #seospecialist #clientstories #websiteseo #seomarketing


We just solved the reason for your missing Google reviews. We've dug through all the recent analysis can tell you exactly what's going on. Google's AI is deleting millions of Google reviews. These are the most common patterns that are AI is looking for. 1, getting lots of reviews all from the same location. 2, getting lots of reviews mentioning a specific employee's name. And 3, getting a burst of reviews all on the same day and then getting no reviews for a long time. Missing reviews are frustrating, and there's 30 possible reasons why they might be going missing. Drop a comment below if you want me to send you that list of reasons.

I think we just found the reason behind your missing Google reviews 👀...


Every modern day marketer needs to care about this. Google is finally giving you a dedicated way to measure AI traffic in Google Analytics. New AI Assistant traffic measurement medium. A new AI assistant value is automatically assigned when the referrer matches a recognized AI assistant. ChatGPT, Gemini, Claude. This update was just announced. It's about to be pushed live to Google Analytics. Marketers have been asking for this for so long. It is great that Google is finally doing something about it.

Every modern-day marketer needs to care about this. Google is finally giving you a dedicated way to measure AI traffic in Google Analytics... The creator says Google Analytics is adding an AI assistant traffic medium for recognized referrers such as ChatGPT, Gemini, and Claude. Main topics: AI traffic measurement.

Every modern-day marketer needs to care about this. Google is finally giving you a dedicated way to measure AI traffic in Google Analytics. New AI assistant traffic measurement. Medium: a new ai-assistant value is automatically assigned when the referrer matches a recognized AI assistant — ChatGPT, Gemini, Claude. This update was just announced and is about to be pushed live to Google Analytics. Marketers have been asking for this for so long. It is great that Google is finally doing something about it. #digitalmarketing #googleanalytics #generativeengineoptimization #searchengineoptimization


If you've been following GEO advice on how to rank an AI search, you definitely heard about the importance of structured data or schema markup. I think it's safe to say this is the most commonly repeated piece of advice for ranking an AI. If you want AI to notice you, you need to have structured data or schema markup on your pages. Most of the time, people making these LinkedIn posts or TikTok videos had no data to support this claim, but occasionally they would point to the fact that pages cited by AI are much more likely to have structured data on them. And that seems like proof, right? Well, recently Ahrefs called BS on that. They just published, as far as I know, the first large scale study to figure out if structured data has any impact on AI citation rate. Ahrefs understood something that these GEO experts on LinkedIn didn't. Correlation does not necessarily equal causation. Pages that have structured data on them are just more likely to be optimized and maintained, and therefore also more likely to be cited by AI search. That's by no means evidence that the structured data caused AI to cite the page more frequently. To determine if adding structured data actually caused AI to cite these pages more often, Ahrefs was smart. They identified about 2,000 pages that previously did not have structured data and then added it between August 2025 and March 2026. They then measured how often those pages were cited by ChatGPT, Google's AI mode, and Google's AI overviews against a control group, found surprise surprise, no significant correlation...

If you've been following GEO advice on how to rank an AI search, you definitely heard about the importance of structured data or schema markup. I think it's safe to say this is the most commonly repeated piece of advice for ranking an AI. If you want AI to notice you, you need to have structured data or schema markup on your pages.

Most of the time, people making these LinkedIn posts or TikTok videos had no data to support this claim, but occasionally they would point to the fact that pages cited by AI are much more likely to have structured data on them. And that seems like proof, right? Well, recently Ahrefs called BS on that.

They just published, as far as I know, the first large scale study to figure out if structured data has any impact on AI citation rate. Ahrefs understood something that these GEO experts on LinkedIn didn't. Correlation does not necessarily equal causation. Pages that have structured data on them are just more likely to be optimized and maintained, and therefore also more likely to be cited by AI search. That's by no means evidence that the structured data caused AI to cite the page more frequently.

To determine if adding structured data actually caused AI to cite these pages more often, Ahrefs was smart. They identified about 2,000 pages that previously did not have structured data and then added it between August 2025 and March 2026. They then measured how often those pages were cited by ChatGPT, Google's AI mode, and Google's AI overviews against a control group, found surprise surprise, no significant correlation. In fact, in Google's AI overviews, they found a slight negative correlation of 4%.

Ahrefs' blog post provides a lot more data and information, including why they think there might be a slight negative correlation in AI overviews. Their methodology is really impressive, but for those of us that have actually been doing the work and running the experiments, this was no surprise.

The truth is, if structured data actually made AI cite your pages more often, it would be really easy to prove, and there are a lot of incentives for people selling these services to prove it. Of course, that data has yet to emerge, and unless something changes in how these AI systems work, it never will. Hopefully this is the final nail in the coffin. There are, of course, many other things that will help you get cited and recommended more often by these AI systems, and that's what I talk about in like half of my videos.

Everyone says schema markup = more AI citations. Ahrefs tested 2,000 pages and found… nothing. Correlation was never causation 👀 What do you actually think moves the needle?... The cited Ahrefs study found no significant AI citation lift after adding structured data to about 2,000 pages. Pages with structured data may be cited more often because they are better maintained, not because schema causes AI citations. Main topics: Correlation / schema claims, Structured data / AI citations.

Everyone says schema markup = more AI citations. Ahrefs tested 2,000 pages and found… nothing. Correlation was never causation 👀 What do you actually think moves the needle? #GEO #AISearch #StructuredData #SEO2026

Correlation / schema claims
Structured data / AI citations


Just a reminder that podcasts are still a blue ocean. Back before I had any social following, before anybody had heard of me, I used this to go on 30 podcasts in three months. You can get on podcasts as a guest even if nobody has heard of you. Fill out your profile very thoroughly. This site uses AI to match hosts who want guests with relevant guests. The more information you put on your profile, the better matches you get. Then all you have to do is message the hosts. Sometimes they message you too. When you go on podcast, you get distribution. You can share the podcast on social media for credibility. The podcast tend to rank very well in Google. The podcast gets cited in AI, and you get SEO backlinks. Going on podcast is a hack. The site is AI Podcast Matcher dot com.

Just a reminder that podcasts are still a blue ocean. Back before I had any social following, before anybody had heard of me, I used AIpodcastmatcher.com to go on 30 podcasts... Guest podcast appearances can provide distribution, social proof, Google-ranking assets, AI citations, and backlinks even before a person has a large following. Main topics: Podcasts / authority.

Just a reminder that podcasts are still a blue ocean. Back before I had any social following, before anybody had heard of me, I used AIpodcastmatcher.com to go on 30 podcasts in 3 months. You can get on podcasts as a guest even if nobody has heard of you. Fill out your profile very thoroughly. The site uses AI to match hosts who want guests with relevant guests. The more information you put on your profile, the better matches you get. Then all you have to do is message the hosts.  Sometimes they message you too.  When you go on podcasts, you get distribution. You can share the podcasts on social media for credibility. The podcasts tend to rank very well in Google. The podcasts gets cited in AI. And you get SEO backlinks. Going on podcasts is a hack. The site is AIpodcastmatcher.com #growthhacks #digitalmarketing #publicrelations #marketing


Most people don't realize that Claude Code doesn't listen to you properly, overcomplicates everything, and changes code you never asked it to touch. This developer built a file that makes Claude Code 10 times smarter. It forces Claude to write simple code. Before this, you ask for a function that checks if the user is an admin, and Claude builds a 50-line permission manager class with a conflict system and a cache layer. Now before you build anything, it stops and asks which interpretation you meant before guessing and wasting all of your tokens. It makes Claude Code verify its own work. Before this file, you say fix the login bug and you go back and forth five times, prompting Claude. After this file, Claude writes his own test to reproduce the bug, identifies the root cause, implements the fix, and checks that the full test suite passes on its own. It makes Claude surgical. Before this file, you ask Claude for a one-line change in a 200-line file and it comes back and renames variables and restructures a function signature that you never mentioned. After this file, you just get one changed file. It only takes two minutes to install. And if you want the command and the guide on how to add in this file, just comment smart and I'll send it to you. Follow for more news and advice on how to make money with tech and AI!

How to make Claude 10x smarter with this .md file #ai #tech


What was FAQ schema and what does it mean that Google have totally dropped it from their rich results FAQ schema was basically a line of H L code that you could put in your website that Google could clearly see which were questions and answers on your website now for anyone that's been serious about SEO and knows SEO have known for a long time that Google has started reducing reliance on it unfortunately this wasn't true for all the AI gurus out there and all the guys were telling you yes FAQ schema is vital you need FAQ schema in order to get the questions and answers FAQ schema is the new SEO and so on and so on anyone who knows the truth about Google knows that in order to get your questions and answers ranked on Google it's about the quality of the content Google and the LLM's out there know that there's no such thing as a shortcut that you could just put a line of code and Google could see ooh that's the questions oh that's the answers and you're gonna rank miraculously no Google and the AI models have and always will be smarter than just a line of code that you could try again the system like I said unfortunately a lot of the AI gurus out there and you know I'm being Sarcastic hopefully are still telling people you have to put the schema out there and you have to embed it and you have to do all this nonsense. FAQ schema really didn't make a major difference to s E. O before and it's really not going to make a difference to your website going forward as well. In fact, you don't even probably have to remove it. Just write quality content...

What was FAQ schema and what does it mean that Google have totally dropped it from their rich results FAQ schema was basically a line of H L code that you could put in your website that Google could clearly see which were questions and answers on your website now for anyone that's been serious about SEO and knows SEO have known for a long time that Google has started reducing reliance on it unfortunately this wasn't true for all the AI gurus out there and all the guys were telling you yes FAQ schema is vital you need FAQ schema in order to get the questions and answers FAQ schema is the new SEO and so on and so on anyone who knows the truth about Google knows that in order to get your questions and answers ranked on Google it's about the quality of the content Google and the LLM's out there know that there's no such thing as a shortcut that you could just put a line of code and Google could see ooh that's the questions oh that's the answers and you're gonna rank miraculously no Google and the AI models have and always will be smarter than just a line of code that you could try again the system like I said unfortunately a lot of the AI gurus out there and you know I'm being Sarcastic hopefully are still telling people you have to put the schema out there and you have to embed it and you have to do all this nonsense.

FAQ schema really didn't make a major difference to s E. O before and it's really not going to make a difference to your website going forward as well. In fact, you don't even probably have to remove it. Just write quality content.

Yes, write quality questions and write quality answers. If the content is good enough, Google will show those questions and answers. Just follow the basics and don't believe the lies and hype out there.

What was FAQ schema and what does it mean that Google have totally dropped it from their rich results FAQ schema was basically a line of H L code that you could put in your...

Google Killed FAQ Schema - What It Means for SEO Rich Results and AI ...


Google have officially ditched FAQ rich results. If you don't know what I'm talking about, rich results are the expandable answer boxes that used to show up in Google search results, and adding FAQ schema to your content was the main way to get them. Basically, they were an easy way to improve your click through rate and visibility on Google. May 7th, 2026, Google are no longer supporting them, which means you're not gonna see them again. To be honest, they were basically like the amateur hour version of overviews anyway, which is why we've been seeing them less and less since 2023. But what does this mean for your website SEO strategy? Honestly, I wouldn't change anything, being 100% transparent here. I don't remember the last time I intentionally added FAQ schema to a page. And this is not me saying don't add FAQs. They can be super helpful for users and add additional context to the page that will help your ranking. But if you've been publishing FAQ heavy content trying to chase those rich results, well, your strategy was already out of date. This is the kind of content that is super easy for AI to replace. I go into this in depth in my SEO course, the SEO Clinic, because your strategy should not be relying on content that AI can easily take like this. And if this isn't the sign to change things up, I don't know what is.

Google search update: FAQ rich results are officially done. They are no longer a "thing" in the Google SEO world... The source says Google stopped supporting FAQ rich results on May 7, 2026, so FAQ schema should not be the basis of an SEO strategy. FAQ-heavy content built to chase rich results is vulnerable because the source describes it as easy for AI answers to replace. Main topics: AI-replaceable content, FAQ rich results / SEO strategy.

Google search update: FAQ rich results are officially done. They are no longer a "thing" in the Google SEO world. Let's talk about what this means for your website SEO strategy. #googleseo #faqrichresults #googleupdate #seoin2026

AI-replaceable content
FAQ rich results / SEO strategy


This is huge. Google just made social media a critical part of your local SEO strategy. And it's key if you want to improve your AI visibility. Google is now pulling social media posts directly into Google Business Profiles. They're calling it Social Media Updates Carousel, and it can show the latest posts from your social channels. Here's what you need to do. No. 1, you must connect your social profiles to your Google Business Profile. No. 2, you must be active on your social profiles. I'd recommend being more descriptive about your products and services rather than being educational. Because if your socials are active, then Google will give that content extra visibility and the AI bots will learn more about your business. And a big thank you to Valentina Veseleva for giving me the heads up about this new feature.

🚨 Breaking news: Google is now pulling social media posts directly in...


I want to talk about one of the methods we use for ranking in AI search because it's largely replacing what link building did for traditional SEO. Broadly speaking, ranking in AI search is pretty simple. Someone goes to Google's AI mode or ChatGPT and enters a prompt or a query. The AI then does a series of searches. In a traditional search engine, it sorts through hundreds of pages and ends up citing a handful of them. Whichever brands are recommended most often in those cited pages will almost always be the brands that are recommended in the final output. So the entire game is just making sure your brand gets recommended in those cited pages. The best way to do this depends on the types of pages that are being cited, but the most common type of page that's cited is a blog post or an article. Now, the easiest way to get your brand recommended in an article is just to write the article yourself, and that's why about 50% of the work we do at our agency is exactly that. As long as you're writing the kinds of articles that get cited by AI search, it's very effective. However, if you can identify the articles that are already being cited most often, it's often worth spending at least a few hours figuring out if you can get those articles to recommend your brand. So I just want to talk about how we do that at our agency. First, you need a way to identify the articles that are most often cited when people are asking about the types of products or services that your business offers...

I want to talk about one of the methods we use for ranking in AI search because it's largely replacing what link building did for traditional SEO. Broadly speaking, ranking in AI search is pretty simple. Someone goes to Google's AI mode or ChatGPT and enters a prompt or a query. The AI then does a series of searches. In a traditional search engine, it sorts through hundreds of pages and ends up citing a handful of them. Whichever brands are recommended most often in those cited pages will almost always be the brands that are recommended in the final output.

So the entire game is just making sure your brand gets recommended in those cited pages. The best way to do this depends on the types of pages that are being cited, but the most common type of page that's cited is a blog post or an article. Now, the easiest way to get your brand recommended in an article is just to write the article yourself, and that's why about 50% of the work we do at our agency is exactly that. As long as you're writing the kinds of articles that get cited by AI search, it's very effective.

However, if you can identify the articles that are already being cited most often, it's often worth spending at least a few hours figuring out if you can get those articles to recommend your brand. So I just want to talk about how we do that at our agency. First, you need a way to identify the articles that are most often cited when people are asking about the types of products or services that your business offers. You can do this manually by just going to Google's AI mode and ChatGPT, but you really want software. The software we use is called Peak dot AI.

Once you identify the top 100 to 1,000 articles being cited, you need a way to filter the ones that make sense to reach out to. We've created a cloud skill that figures out which ones are direct competitors or brands that are much too big to reach out to you directly, and organize the remaining articles by priority. You then need to identify contact information for each publisher. Again, we have a cloud skill to do this. Although, to be honest, I think ChatGPT's Codex would probably do a slightly better job.

You then need to draft a personalized email to each of these publishers and that you'd love to be recommended in that specific article, and that you're willing to pay for placement. Or include a reciprocal mention in an article on your own website. And as you probably guessed, we have a cloud skill for this. And if cloud is hooked up to a knowledge base for your company, which it definitely should be, then it can even recommend specific articles where the reciprocal mention could be placed.

You then need an email delivery platform like Mail Forge so that your emails actually hit an inbox. You don't want to be sending from your primary email address, lest all your emails start going to spam. When you do this the right way, you can expect a response rate of about 5%. And that might sound terrible, but for the average business, each of these placements is easily worth $1,000.

And I say that for a few reasons. In most of these cases, you can get both a link and a recommendation. So you're getting the advantages you would typically get from link building. But also, these are the pages that AI is trusting most. Each of those recommendations has a huge impact on whether the AI recommends your brand versus your competitors. And unlike traditional link building, you're only reaching out to pages that Google or ChatGPT has already told you it trusts. So they tend to be very high quality placements.

AI search recommends whatever the articles it cites recommend. Are you in those articles? 👀 #AISEO #SEO2025 #SearchMarketing #ChatGPT AI recommendations are shaped by brands recommended in cited pages, so visibility work targets pages AI already trusts or cites. Main topics: AI citation strategy, Outreach prioritization, Risk/avoid / paid placements.

AI citation strategy
Outreach prioritization
Risk/avoid / paid placements


Wasn't AI supposed to get cheaper over time? Why is it getting more expensive? The way things are going, it looks like AI usage is just going to cost more and more for the foreseeable future. So why would we keep spending more tokens if they're getting more expensive? And what did we get wrong here? Well, the truth is, if you control for capabilities, AI is getting cheaper. For example, Google's Gemma 4 model is incredibly cheap, and it's as capable as any of the frontier models were a year ago. So if you're okay sticking with the capabilities of the frontier models today, then yes, you can expect those capabilities to get cheaper over time. Problem, of course, is that 6 months from now, those capabilities aren't gonna be enough. If your competitors are using the latest models and you're not, you're just not gonna be able to keep up. But wait, I thought AI was supposed to make everything cheaper and more efficient. If I'm spending more and more on tokens, how do the economics work out? Thinking through this is important cause it really highlights how much of the work needs to be done by AI for you to ultimately save money. The companies at the forefront of AI use are now targeting token costs at about 50% of their overall payroll costs. One to two years from now, I don't think it'll be abnormal for token costs to exceed payroll costs. So if our payroll costs are effectively doubling, what has to be true for that math to work out? Well, at first you might think if costs are doubling, then output has to double...

Wasn't AI supposed to get cheaper over time? Why is it getting more expensive? The way things are going, it looks like AI usage is just going to cost more and more for the foreseeable future. So why would we keep spending more tokens if they're getting more expensive? And what did we get wrong here?

Well, the truth is, if you control for capabilities, AI is getting cheaper. For example, Google's Gemma 4 model is incredibly cheap, and it's as capable as any of the frontier models were a year ago. So if you're okay sticking with the capabilities of the frontier models today, then yes, you can expect those capabilities to get cheaper over time.

Problem, of course, is that 6 months from now, those capabilities aren't gonna be enough. If your competitors are using the latest models and you're not, you're just not gonna be able to keep up. But wait, I thought AI was supposed to make everything cheaper and more efficient. If I'm spending more and more on tokens, how do the economics work out?

Thinking through this is important cause it really highlights how much of the work needs to be done by AI for you to ultimately save money. The companies at the forefront of AI use are now targeting token costs at about 50% of their overall payroll costs. One to two years from now, I don't think it'll be abnormal for token costs to exceed payroll costs.

So if our payroll costs are effectively doubling, what has to be true for that math to work out? Well, at first you might think if costs are doubling, then output has to double. But of course, why would we go through the effort of implementing AI if the end result is just twice the payroll? For this to make sense, the tokens have to be more cost efficient than payroll. Maybe our output has to be something like three times what it is now.

But of course, if all companies are becoming more efficient, or at least those that are staying competitive are, then what you can charge for the same output is also going to go down. So in reality, your output probably needs to go up by four to eight times in the next one to two years with the same payroll. And of course, I'm just referring to work that can be done on a computer. Plumbers don't need to increase their output by eight times.

But that just addresses the supply side. Where does all that demand come from? How are you going to get four to eight times as many customers? Well, that part's actually pretty simple. Most of your competitors aren't going to do this. They're not going to stay competitive. Their customers become your customers, and a smaller and smaller group of companies eat up more and more of the market share. Now what we do as a society as result is beyond me, but as a business owner, I recommend keeping up.

AI getting more expensive isn't the real problem, not keeping up is. Your output needs to 8x. Here's why. #AIbusiness #FutureOfWork #BusinessTips This source is indexed under AI operations / economics. Main topics: AI operations / economics.


One of the most common ways SEO agencies will rip off clients is with unnecessary schema implementation. Schema is code that makes you get special features in Google like this. With no schema. With schema, you get a lot more clicks when you get the special feature in Google. But Google has actually deprecated a lot of schema over the years, and agencies just ignore this. Now the new narrative is schema makes you get cited in LLMs. If you hear people say you need structured data to get mentioned in LLMs, they're usually talking about schema. Ahrefs, one of the most reputable SEO software companies, just did this study. We tracked 1,885 pages adding schema. AI citation is barely moved. Adding schema didn't boost citations on any platform. It had a negative effect on Google's AI overviews, statistically indistinguishable from 0 on Google AI mode, also statistically indistinguishable from 0 in ChatGPT. This was a thorough study. You can see it for yourself here. Talk to your agency to make sure you're only focusing on schema that gives you special visible features in Google. Aside from that, schema is a huge money suck to companies by SEO agencies, and you should be warned.

One of the most common ways SEO agencies will rip off clients is with unnecessary schema implementation. Schema is code that makes you get special features in Google... The source says schema should not be sold as a generic AI-citation booster without evidence, citing an Ahrefs test where citations barely moved. Main topics: Schema / AI citations.

One of the most common ways SEO agencies will rip off clients is with unnecessary schema implementation. Schema is code that makes you get special features in Google. You get a lot more clicks when you get the special feature in Google. But Google has actually deprecated a lot of schema over the years and agencies just ignore this. Now, the new narrative is schema makes you get cited in LLMs. If you hear people say you need structured data to get mentioned in LLMs, they're usually talking about schema. Ahrefs, one of the most reputable SEO software companies just did this study. “We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.” Adding schema didn't boost citations on any platform. It had a negative effect on Google's AI Overviews. Statistically indistinguishable from zero in Google AI Mode. Also statistically indistinguishable from zero in ChatGPT. This was a thorough study, you can see it for yourself here. Talk to your agency to make sure you're only focusing on schema that gives you special visible features in Google. Aside from that, schema is a huge money suck to companies by SEO agencies and you should be warned. #technicalseo #seo #searchengineoptimization #digitalmarketing


What is crawled currently not indexed mean in Google Search Console and how to fix it anyone who has Google Search Console has seen under the pages section that often there's that message that comes across crawled currently not indexed now depending on your website and the quality of your content the number of pages that fall under this definition may vary over here is an example of a website that we are doing an audit on and you can see that there are quite a few pages that fall under this definition basically what Google is saying is this yes we've come across this content and this page and we know that you want us to index it and put it on the search results but to be honest with you that content is just not good enough and no we are not going to put it on our search index people are not going to be able to find it. Now the answer is really straightforward Google just think that this information and this page is just not good enough either it's too repetitive of other pages that you've put others just just that you've written with AI the quality is not good enough maybe it's too short maybe it's just too generic and basically you're not giving the information to people what they're looking for you're not adding anything new so Google is saying to you and it's actually quite a nice way to say to Look, bro, improve the content and then we will show the results. Now, in order to improve the result, there are a number of ways that you can do it. No.1, rewrite that content. Rewrite it that it's really interesting. Research the topic more clearly...

What is crawled currently not indexed mean in Google Search Console and how to fix it anyone who has Google Search Console has seen under the pages section that often there's that message that comes across crawled currently not indexed now depending on your website and the quality of your content the number of pages that fall under this definition may vary over here is an example of a website that we are doing an audit on and you can see that there are quite a few pages that fall under this definition basically what Google is saying is this yes we've come across this content and this page and we know that you want us to index it and put it on the search results but to be honest with you that content is just not good enough and no we are not going to put it on our search index people are not going to be able to find it.

Now the answer is really straightforward Google just think that this information and this page is just not good enough either it's too repetitive of other pages that you've put others just just that you've written with AI the quality is not good enough maybe it's too short maybe it's just too generic and basically you're not giving the information to people what they're looking for you're not adding anything new so Google is saying to you and it's actually quite a nice way to say to Look, bro, improve the content and then we will show the results.

Now, in order to improve the result, there are a number of ways that you can do it. No.1, rewrite that content. Rewrite it that it's really interesting. Research the topic more clearly.

Write something that's brand new that has never been written about. Write it in a way that no one else has written about it. Write it in your own way. Write it with your own views.

Add images, add sources. Also, you can try do internal linking. There's a variety of different ways to do it. But basically, Google is saying to you, this specific page with this specific content is not good enough to come on the index.

And if you want it to come on the index, you have to improve it. Let me know if this helps you and keep on following us for more s. C. O.

Videos like this.

What is crawled currently not indexed mean in Google Search Console and how to fix it anyone who has Google Search Console has seen under the pages section that often there's...

What Is “Crawled - Currently Not Indexed” in Google Search Console? “...


Your Google Business Profile gallery just got smarter. We've updated Google Business Profile to sort photos and videos by upload date. Great. So this is only for photos or videos uploaded by the business and it just means that the ones that you uploaded more recently will appear at the top. You could then leverage this to push out a bad customer uploaded photo, I think but no, this is just your customer uploaded photos. So you should have a regular cadence of of of uh, sorry, of business uploaded photos. Anyway, here's my idea. Okay. You, you, someone uploads a picture of a cockroach to your restaurant listing and you're like, oh man, I don't want that on my profile and then Google decides that it's gonna make it your like No. 1 picture right? So it's like something like that awful happens. You're like, I wanna get that picture out of here. So what you do is all the business uploaded photos that you currently have on your profile, you delete them all. Oh, you save them whatever. Now you just upload 100 new they're all have a brand new date and you've pushed that cockroach photo back by 100 photos. No, because when photos show up, uh, algorithmically they're showing up in all different orders based on I thought that was the point of the update is they're now gonna put them in order. No, this is just so you can see your photos that you've uploaded In the interface. This is nothing to do with the way that it displays in the front end. Are you kidding me? What is this? This is useless. What? Why did they give us this feature? Haha.

Google just made your Google Business Profile gallery smarter! I thou...


How did you get AI to recommend your business so quick? I actually follow your videos online and you mentioned this tip, talked about all of our competitors and all the amazing things they do as well as the amazing things that our company do specific to our niche. Follow that tip and created that website and now we're one of the top recommended websites in our niche for our product. We are just over 20,000 MRR. Thank you. Wow.

It only took 6 months 😲


Google is the biggest prankster of all time. No, I'm not talking about Google's April Fool's Day pranks. Google literally has a patent where, if you're doing too well in SEO, they will make you think you're doing poorly. It literally says Google's initial response to what the spammer is doing could cause the page's rank to be negatively influenced rather than positively influenced. Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with their results. This portion is about how the spammer might react if they're confused. It says in either event, these further spammer initiated changes, they assist in identifying signs of rank modifying spamming, basically meaning spamming SEO. There's a flowchart for how Google does this. This rank transition function is where Google tries to confuse the SEOs. So you might be doing things really well, then Google gives you a decline. Then you change your approach. Google notices your changed approach. They can tell that you were trying to manipulate search results, and their random fluctuations can last for up to 70 days. The easy solution is if you're not experienced with manipulating SEO, just don't try to manipulate it. Do things in a not against the rules way. If weird things start happening but you know what you're doing isn't against the rules, keep doing it. It is worth mentioning that Google let this patent expire. Putting on my conspiracy hat, I think the patent was made in the first place to stop competing search engines from doing this...

Google is the biggest prankster of all time. No, I'm not talking about Google's April Fool's Day pranks. Google literally has a patent where, if you're doing too well in SEO, they will make you think you're doing poorly.

It literally says Google's initial response to what the spammer is doing could cause the page's rank to be negatively influenced rather than positively influenced. Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with their results.

This portion is about how the spammer might react if they're confused. It says in either event, these further spammer initiated changes, they assist in identifying signs of rank modifying spamming, basically meaning spamming SEO.

There's a flowchart for how Google does this. This rank transition function is where Google tries to confuse the SEOs. So you might be doing things really well, then Google gives you a decline. Then you change your approach. Google notices your changed approach. They can tell that you were trying to manipulate search results, and their random fluctuations can last for up to 70 days.

The easy solution is if you're not experienced with manipulating SEO, just don't try to manipulate it. Do things in a not against the rules way. If weird things start happening but you know what you're doing isn't against the rules, keep doing it.

It is worth mentioning that Google let this patent expire. Putting on my conspiracy hat, I think the patent was made in the first place to stop competing search engines from doing this. Now they let it expire to make spammers think they stop doing this. But as any SEO will tell you,

Google is the biggest prankster of all time. No, I'm not talking about Google's April Fool's Day pranks... This source is indexed under SEO risk, SEO volatility. Main topics: SEO risk, SEO volatility.

Google is the biggest prankster of all time. No, I'm not talking about Google's April Fool's Day pranks. Google literally has a patent where if you're doing too well in SEO, they will make you think you're doing poorly. It literally says “Google's initial response to what the spammer is doing could cause the page's rank to be negatively influenced rather than positively influenced. Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with their results.” It says, “In either event, these further spammer-initiated changes may assist in identifying signs of rank modifying spamming (basically meaning spamming SEO).” There's a flowchart for how Google does this - the rank transition function is where Google tries to confuse the SEOs. So you might be doing things really well, then Google gives you a decline. Then you change your approach. Google notices your changed approach and they can tell that you were trying to manipulate search results. And their random fluctuations can last for up to 70 days. The easy solution is, if you're not experienced with manipulating SEO, just don't try to manipulate it. Do things in a not against the rules way. If weird things start happening, but you know what you're doing isn't against the rules, keep doing it! It is worth mentioning that Google let this patent expire. Putting on my conspiracy hat, I think the patent was made in the first place to stop competing search engines from doing this. Now they let it expire to make spammers think they stopped doing this. #searchengineoptimization #seo #growthhacking #googlepatent


I wish more ecommerce business owners knew about this because it is the easiest way to generate more revenue from Google, ChatGPT, and all the other AI search engines. And the thing that is gonna work for you, you've already got on your site, and it's one of the easiest things to double down. These pages work in millions of different ways. They're gonna help you rank for more keywords that people search when they're looking to buy. They're gonna make it easier for people to navigate your site. And they're gonna show people your product range in way more detail. Because whereas blog posts are targeting people looking for information who might not even wanna buy from you, collection pages are targeting people that are looking to buy. Whatever collections you've got at the moment, take them and think about if you can make smaller groups out of those collections. Let's say that you sell shampoo. You can turn this into different types. So it could be sulphate free, it could be for curly hair, for wavy hair, for straight hair. And you could make one in like less than 5 minutes. Honestly, it's such a no brainer. If you do nothing else today, make some collection pages.

You're working way too hard to sell more products when the answer is already sitting on your site. 👀 This is the kind of ecommerce SEO for beginners stuff that gets completely... Ecommerce collection pages can target buying-intent searches, improve navigation, and show the product range in more detail. Main topics: Ecommerce SEO / collection pages.

You're working way too hard to sell more products when the answer is already sitting on your site. 👀 This is the kind of ecommerce SEO for beginners stuff that gets completely overlooked, but it's exactly what's missing from most ecommerce marketing strategies. Your website SEO has way more potential than you're giving it credit for. #ecommercemarketing #shopifyseo #woocommerceseo #ecommerceseoforbeginners #ecommercetips


Please don't blindly follow and make drastic changes for your SEO based on the information that Claude or ChatGPT or any of the AI models are giving you. I'm sure you've seen that there's a lot of viral videos going around where people start with a great hook, replace your SEO agency with Claude or you don't need a SEO consultant because you have ChatGPT. All of these sound exciting and sound great but I'm here to tell you, you can't just take all the suggestions and all these great ideas and all the audits that these AI models are showing to you. I think SEO is gonna be magic and these AI models are gonna fix it all for you I've been doing SEO for nearly 20 years and as you know as well, I love all the AI models and I use it every single day but please, you have to remember that a lot of the AI advice that Claude specifically and ChatGPT are given you are not 100% accurate. Like I said, I use Claude a lot for s o and I understand what to take and what not to take you can't just follow it blindly below over here you can see a screenshot. I know a guy a client, he said, you know what, he's gonna follow everything that Claude Is telling him and he's gonna implement it. Josh, I don't need your advice anymore. Take a look at this over here. You can see that Claude's suggestions literally destroyed his SEO. He made some drastic changes, the U R. L structures, the redirects, a whole lot of things. Please, Claude, AI chat, G P t, all these things can help you with SEO but only if you understand what to do. You can't just follow the suggestions blindly.

Blindly Following Claude, ChatGPT or Any AI Can Destroy Your SEO AI t...


How to get rid of this type of negative review? This is the absolute worst type of negative review you can get because it sticks to the profile for months. And the thing is, is that it's not even a review. It's an update from customer. So how do you get rid of it? Well, you could try reporting it and I would choose off topic, but good luck. Cause Google doesn't often action these. But the best method is to just get someone to post a new update from customer that will replace it on your profile.

Whoa. This negative review tactic is sooo nasty. Rather than posting ...