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Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website. I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was...
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Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website. I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was the question that came up most often. And it's true. Fewer people are visiting websites because more people are getting their answers from ChatGPT or Google's AI Overviews. But the truth is, website visits was never the goal. And right now, you might be thinking, TJ, what are you talking about? Of course that's the goal. But hear me out. I think we've been trained to think that clicks was always the goal. But that's just because in the old economy, that was the primary way that you got influence. The truth is, influence is all you ever really cared about. If you're selling a product or a service, the goal is to influence them to b
Related Passages
Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website. I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was the question that came up most often. And it's true. Fewer people are visiting websites because more people are getting their answers from ChatGPT or Google's AI Overviews. But the truth is, website visits was never the goal. And right now, you might be think...
ne. Search engines are never going away. They're just being used by the AI, and humans are going up one level. Should still be creating content to be found in search engines. It's just that now you're trying to be found by AI using the search engine. And that actually makes it way easier, because AI does way more searches and looks through way more content. Where humans might look through a couple results, AI will look through hundreds. So ranking in that result set is now the easy part. The hard part, or at lea...