Source record
@tjrobertson52 source record
If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added...
Topics Mentioned
Public Evidence Excerpt
If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for all businesses moving forward. Conversational attributes are something that Google announced back in January, but they just announced that they're officially here. These are new optional attributes that you can share with Google inside of Google Merchant Center, and they're specifically intended to give AI agents more information about your products. These are things like common questions and answers around a specific product; extensive documentation on the product, maybe in the form of a PDF; or a popularity rating denoting how popular
Related Passages
If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for all businesses moving forward. Conversational attributes are something that Google announced back in January, but they just announced that they're officially here...
to have access to as much information as possible about your products, services, and business. Putting all that information on your main product page or service page should be overwhelming for the human visitors. Our solution for now has been to build supplemental pages with the additional information, and then you can link from your main page to the supplemental pages. Now, humans typically aren't gonna click all over your website trying to find information, but AI agents will. However, it's not surprising that...