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We're about to enter a world where most buying decisions are made by AI agents, not humans. At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pric...
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We're about to enter a world where most buying decisions are made by AI agents, not humans. At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business, your Google Business Profile, but they'll even be filling out forms and calling you to get that information. So I wanna talk about what you need to do as business owner to get ready for this shift. Now, if you're an e-commerce business, you just need to make sure you're implementing Google's Universal Commerce Protocol and that you're eligible for the universal shopping cart. If you're on Shopify, this is automatically happy to report you. Otherwise, you should look into it. If you're a local business, you need to make sure you fil
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We're about to enter a world where most buying decisions are made by AI agents, not humans. At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business, your Google Business Profile, but they'll even be filling out forms and calling you to get that information. So I wanna talk about what you need to do as busi...
bsite. And then you'll need to integrate web MCP so that AI agents can easily use it. And here's a big one: you're gonna start getting calls from AI agents within a year. I wouldn't be surprised if most of your calls are coming from AI agents. You. You need to be answering these calls. And if you can't have a human answer, quickly have an AI answer. And make sure your staff knows not to hang up on the AI agent. If these AI agents can get the information they need to recommend you to the user, and they can't get...