Google just gave the weirdest SEO advice I've seen in 17 years and they dropped it right before a major algorithm update 👀 Out of touch, or the future of search? 🤔 #SEO #GoogleUpdate #SEOTips
Google just announced a major update to their core search algorithm. I wanna talk about how you should think about updates like these and what they might mean for your business or website. So Google does three or four of these major updates every year. They used to have fun names like Penguin or Panda. Now they're just named after the month they came out. So this is the May 2026 core update? Google doesn't give us any details. They just point us to their generic guidelines about ranking and search. So it's up to us SEOs to track the results as these updates roll out and try to reverse engineer them. It'll probably be at least a month before we really know what changed here. But as SEOs, we love to speculate. So let's speculate. Perhaps the number one expert on evaluating core algorithm updates from Google is my friend Marie Haynes. Shortly after the update, she made a post in her comm
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Google just announced a major update to their core search algorithm. I wanna talk about how you should think about updates like these and what they might mean for your business or website. So Google does three or four of these major updates every year. They used to have fun names like Penguin or Panda. Now they're just named after the month they came out. So this is the May 2026 core update? Google doesn't give us any details. They just point us to their generic guidelines about ranking and search. So it's up to...
fter this update. As Marie points out, a lot of the guidance was about how you shouldn't be writing for machines, you should be writing for humans. You should be sharing real experience. This reminded me of one line in that guide that I keep coming back to. It's just been stuck in my head. Google said you should avoid writing commodity content. Things like seven tips for first time home buyers. And I agree. Seven tips for first time home buyers is a terrible topic. Only because, as Google implies, unless you're...
of what actually works in SEO right now, or Google knows they're giving bad SEO advice. They just want to discourage us from doing actual SEO. Or we're about to see a fundamental shift in how Google search works. And of course, it could be a combination of two or all three of these factors. Maybe Google is about to get better at servicing firsthand experience. But my guess is topics that match what people and AI are actually searching for are still gonna perform best. For now, we're just gonna have to wait and see.
Public Insight Cards
Google core updates may be related to new guidance around generative AI features, but the creator frames this as speculation until post-update evidence accumulates.
Core updates / AI visibility · asserts
Google just announced a major update to their core search algorithm. I wanna talk about how you should think about updates like these and what they might mean for your business or website. So Google does three or four of these major updates every year. They used to have fun names like Penguin or Panda. Now they're just named after the month they came out....
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