Stop marketing only to humans. AI recommends brands based on facts & third-party reviews, not self praise. Here's what to fix. #aimarketingtips #MarketingTips #BusinessTips
As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very likely they're going to AI to ask about your brand. So you no longer just need to convince humans with your marketing. You need to convince AI to recommend your brand. So let's talk about how this changes things. Marketing for humans is largely driven by emotions. You create imagery that invoke specific emotions, you design your website to invoke specific emotions, and you writ
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Related Passages
As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a customer. However, with AI, people aren't just getting options, they're getting recommendations. And even if they aren't discovering your brand through AI, it's very...
s your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user. Where they won't take you at your word is when you're sharing positive sentiment about your brand. So you saying our customers love us or we have the highest quality products...
Public Insight Cards
Businesses now market to humans and AI; AI recommendations are influenced by facts, data, and third-party reviews more than emotional copy.
AI recommendation · asserts
As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a custom...
AI trusts third-party sentiment more than self-praise; brands should identify 1-3 review sites AI cites in their industry.
Review strategy · asserts
s your product so great. And here's the thing: as long as you're making empirical claims, as long as you're sharing facts that in theory could be disproven, modern AI is typically just gonna take you at your word. It'll happily repeat back any facts you share about your own brand and use them as evidence that you're a good fit for the user. Where they won...
Brands should publish review pages, awards pages, FAQ pages, and about pages containing specific stats, proof, and experience.
Site architecture · asserts
As a business, you can't just be marketing to humans anymore. You need to be marketing to humans and AI. I'll explain what I mean and then talk about how you can take advantage of this change. Until recently, marketing was about getting attention on your brand through ads or SEO, and then once you have that attention, convincing a human to become a custom...
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