Google dropped their AI ranking guide & honestly? What they told you NOT to do is the most useful part. Are you reading between the lines? 👀 #SEO #GEO #GoogleAI #AISearch
Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidance starts. Just write for humans. Just write really good, helpful content that humans like, and that's all you have to do. And while there is some true there, it implies that their systems are able to read content and understand if it's helpful. And that's not true at all. In fact, I didn't find any of the guidance on what you should be doing helpful at all. However, there's some very interesting information you can glean from what they said not to do. First of all, they say don't make a bunch of different variations of the same conten
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Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidance starts. Just write for humans. Just write really good, helpful content that humans like, and that's all you have to do. And while there is some true there, it...
rticle, targeting 12 different demographics with 12 variations is very effective and doesn't put you at risk of a penalty. They also tell you you shouldn't be trying to get inauthentic mentions of your brand. In other words, you shouldn't be spamming mentions and recommendations for your brand all across the internet. And the reason, according to Google, is they're already very good at detecting spam, and they can just ignore these pages you're building mentions on. And that's partly true. Google does ignore mos...
Public Insight Cards
Google warns against many near-duplicate content variations for generative search manipulation and may treat it as scaled content abuse.
Risk/avoid / scaled content · asserts
Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidanc...
The creator claims a limited set of genuinely unique demographic/use-case article variants can work if each contains distinct information and is not overdone.
Demographic/use-case content · asserts
Google just released their guide for how to rank in Google's AI features. I wanna talk about what we can take away from it. Specifically, it's what Google's telling us not to do that I think is most insightful. The guide is called Optimizing Your Website for Generative AI Features in Google Search. The guide starts the same way all of Google's SEO guidanc...
The creator states `llms.txt`, markdown page versions, content chunking, and extra structured data are not required for ranking in Google's AI features.
GEO myths / technical factors · asserts
rticle, targeting 12 different demographics with 12 variations is very effective and doesn't put you at risk of a penalty. They also tell you you shouldn't be trying to get inauthentic mentions of your brand. In other words, you shouldn't be spamming mentions and recommendations for your brand all across the internet. And the reason, according to Google,...
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