Your website traffic dropped and you’re not sure why? 👀 It’s not just bad luck… AI overviews are changing how people click through from search, and it’s hitting a lot of sites quietly. If your website SEO hasn’t adapted, your organic search traffic and Goog...
Unless you've been paying like no attention to your website whatsoever, you've probably noticed over the last year or so that your traffic from Google has dropped. It's not Google penalizing your site. It's not your competitors tanking SEO. It's Google. A search engine's goal is to help the user find the information they need. Like a webpage, an answer engine's goal is to provide the user with the information they need. When Google introduced AI overviews, they started the shift from search engine to answer. So when someone searches for basic information on how to do something, Google is just providing the answer for them. These are the sort of searches that websites are no longer getting traffic from. Their top of funnel, which typically means they generate less conversions, if any. And as a business owner, this is only something you need to worry about if the only pages on your web
Related Passages
i
These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Unless you've been paying like no attention to your website whatsoever, you've probably noticed over the last year or so that your traffic from Google has dropped. It's not Google penalizing your site. It's not your competitors tanking SEO. It's Google. A search engine's goal is to help the user find the information they need. Like a webpage, an answer engine's goal is to provide the user with the information they need. When Google introduced AI overviews, they started the shift from search engine to answer. So...
Public Insight Cards
i
AI Overviews reduce clicks for basic informational/top-of-funnel searches, but bottom-funnel pages such as landing, sales, and product pages are less replaceable and closer to revenue.
Bottom-funnel SEO · asserts
Unless you've been paying like no attention to your website whatsoever, you've probably noticed over the last year or so that your traffic from Google has dropped. It's not Google penalizing your site. It's not your competitors tanking SEO. It's Google. A search engine's goal is to help the user find the information they need. Like a webpage, an answer en...
We use necessary cookies to run the site and optional cookies to understand what pages are useful. You can accept all, reject non-essential cookies, or manage preferences.
