Writing blogs but getting no traffic? It's almost always one of these 3 things — and #2 is the easiest to fix. #blogging #seo #marketing #contentstrategy
When I tell people that blogging is the most effective form of digital marketing right now in 2026, I'm often met with funny looks. People will say, "I heard blogging isn't effective anymore," or, "I've been writing blogs and I'm not getting any results." So if you've been blogging and you're not seeing any results, I want to share the three reasons this might be happening. I'm specifically talking to people who are selling an actual product or service. If you're a publisher or anyone who relies on traffic to your website, then blogging really is in trouble right now. But if you have an actual product or service to sell, there's never been a better time. The most common reason blogging isn't effective for a company is they're not targeting the right terms. This is very common when the owner or someone in the company takes up blogging. You might be putting a lot of time into writing som
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When I tell people that blogging is the most effective form of digital marketing right now in 2026, I'm often met with funny looks. People will say, "I heard blogging isn't effective anymore," or, "I've been writing blogs and I'm not getting any results." So if you've been blogging and you're not seeing any results, I want to share the three reasons this might be happening. I'm specifically talking to people who are selling an actual product or service. If you're a publisher or anyone who relies on traffic to yo...
to fix. One of the first things we do for new clients is find all their pages with this issue, and we can typically see some very quick wins. You might have an article called "The 5 Mistakes to Avoid After Getting in a Car Accident," but no one searches that way. The article should be called "What to Do After a Car Accident." Titles are not the place to be witty or creative. Or use the official name for things. It's not automotive window film, it's window tint. Just think of the phrase that a person would most l...
Public Insight Cards
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Blogging fails when companies write high-quality information that their audience is not actually searching for.
Blogging / search demand · asserts
When I tell people that blogging is the most effective form of digital marketing right now in 2026, I'm often met with funny looks. People will say, "I heard blogging isn't effective anymore," or, "I've been writing blogs and I'm not getting any results." So if you've been blogging and you're not seeing any results, I want to share the three reasons this...
Blog titles should use the phrase people actually search for, not witty, creative, or official terminology that users do not use.
Blog titles / query language · asserts
to fix. One of the first things we do for new clients is find all their pages with this issue, and we can typically see some very quick wins. You might have an article called "The 5 Mistakes to Avoid After Getting in a Car Accident," but no one searches that way. The article should be called "What to Do After a Car Accident." Titles are not the place to b...
For AI search, articles should use high fact density, site-specific facts/statistics, bullets/tables where useful, and explicitly mention the brand as a solution.
Blog optimization / fact density · asserts
to fix. One of the first things we do for new clients is find all their pages with this issue, and we can typically see some very quick wins. You might have an article called "The 5 Mistakes to Avoid After Getting in a Car Accident," but no one searches that way. The article should be called "What to Do After a Car Accident." Titles are not the place to b...
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