@tjrobertson52 source record

Topics Mentioned

Public Evidence Excerpt

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If you're paying an SEO agency and you don't know what they're doing, they're probably not doing much. I talk with business owners every week that are paying an SEO agency, and I always ask what the agency is doing, and the most common response I get is, I'm not sure. And this is by design. A lot of SEO agencies don't want you to know what they're doing. They want you to think that SEO is some kind of black magic, that they're doing some kind of invisible work behind the scenes that's ultimately gonna improve your rankings. And these agencies can get away with this for a long time for a few reasons. One is your rankings naturally fluctuate. Even if you aren't doing SEO, your search traffic is gonna go up and down month by month. It's very easy for an agency to point at the times where it went up and said, hey, that was us! And pointed the times where it went down and said, oh, that was

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

If you're paying an SEO agency and you don't know what they're doing, they're probably not doing much. I talk with business owners every week that are paying an SEO agency, and I always ask what the agency is doing, and the most common response I get is, I'm not sure. And this is by design. A lot of SEO agencies don't want you to know what they're doing. They want you to think that SEO is some kind of black magic, that they're doing some kind of invisible work behind the scenes that's ultimately gonna improve yo...

ts access to our task management system. I never want them wondering what we're doing. Now, of course, just because your agency is doing a lot of work doesn't mean it's actually helping you. I might need to create another video explaining how to know if SEO work is actually helping.

Public Insight Cards

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Good SEO work should not be invisible; agencies should be able to show content creation, link/recommendation acquisition, and task progress.

SEO agency QA / transparency · asserts

If you're paying an SEO agency and you don't know what they're doing, they're probably not doing much. I talk with business owners every week that are paying an SEO agency, and I always ask what the agency is doing, and the most common response I get is, I'm not sure. And this is by design. A lot of SEO agencies don't want you to know what they're doing....

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