@tjrobertson52 source record

Everyone in your organization needs to be using AI, but that doesn't mean they all need to be keeping up with AI. Let me explain what I mean and how I think you should be thinking about your business structure going forward. It's very clear that AI is going to make everything we do on a computer much more efficient. Already, if you're doing any kind of reporting, presentations, content creation, strategy, analysis, it's borderline irresponsible to do that without AI. And the more capable these models get, the mo...

a be important for companies to set up these workflows so that they're dummy proof. I'm the one building these processes at my agency right now, and the end result is a 5 to 10 minute SOP that I can hand to my team. It shows them how to go to Claude, select a skill, and Claude will guide them through the process. Now, it's important that everyone on my team is familiar with Claude. They need to know how to use it, what it's capable of, what it's not capable of. But otherwise, I want most of them focusing their t...

sinesses, it's gonna make more sense to hire an agency, an agency that's already figured out how to set up these processes. Long term, you probably want someone on staff, given that your business is large enough to warrant that. But if you're hiring someone for that role now, it might be six months or a year before you start to realize those productivity gains. And with how fast AI is moving, I don't think most businesses can afford to wait that long.