Reviews are incredibly important for almost every business, much more important than most business owners realize. And it's one of the few things that a marketing agency can't handle for you. Whether a potential customer is doing research on their own or they're using an AI to get recommendations. Reviews are almost always one of the major factors, but they're also notoriously difficult to acquire. And this is why the majority of businesses don't put nearly enough resources towards getting more reviews. You've probably put efforts towards getting more reviews in the past, and it just feels like you're spinning your wheel. The good news is you're not alone. Your competitors have the same difficulty. However, I think if the average business owner understood how much a review is really worth, they would put more resources towards it. Some really rough math that I think is useful is that
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Reviews are incredibly important for almost every business, much more important than most business owners realize. And it's one of the few things that a marketing agency can't handle for you. Whether a potential customer is doing research on their own or they're using an AI to get recommendations. Reviews are almost always one of the major factors, but they're also notoriously difficult to acquire. And this is why the majority of businesses don't put nearly enough resources towards getting more reviews. You've p...
give them the product, tell them, we intend to give you five star service. We're gonna come back and ask you if we provided that five star service. And if we did, we're gonna ask you leave us a five star review. What this does is turn something that was a favor to you into a favor for your customer. You're giving them all the leverage. Now that they know you need this five star review from them, it shows them that you're incentivized to provide a five star product or service. And then, of course, you follow up a...
e, I recommend going to Google's AI mode. Ask for reviews for the type of product or service you offer, and see which websites Google sites most often.
Public Insight Cards
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If unsure where to collect reviews, the creator suggests asking Google AI Mode where it cites reviews for that product/service category.
Review platforms / AI citation surfaces · asserts
give them the product, tell them, we intend to give you five star service. We're gonna come back and ask you if we provided that five star service. And if we did, we're gonna ask you leave us a five star review. What this does is turn something that was a favor to you into a favor for your customer. You're giving them all the leverage. Now that they know...
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