@tjrobertson52 source record

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Public Evidence Excerpt

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If you think the main advantage of using AI is that it allows you to do the same work more efficiently, you're missing the biggest opportunity right now. And this was actually a mistake I made for the first few years after ChatGPT came out. It was immediately clear to me that we were approaching a world where AI could do the work as well as a human could. So my initial thought was we could just work way faster and lower our prices and take on more volume. And there are other digital marketing agencies that are doing exactly that right now, and some of them are having success. Pretty soon, I think we're gonna see those agencies get replaced by software, and I think the value of that work is gonna continue to go down. The thing that a lot of us didn't see coming and is really starting to take shape in 2026 is that AI is actually raising the quality bar. Now, a lot of people are gonna hea

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If you think the main advantage of using AI is that it allows you to do the same work more efficiently, you're missing the biggest opportunity right now. And this was actually a mistake I made for the first few years after ChatGPT came out. It was immediately clear to me that we were approaching a world where AI could do the work as well as a human could. So my initial thought was we could just work way faster and lower our prices and take on more volume. And there are other digital marketing agencies that are d...

h a lot of agency owners, and those that are implementing similar systems are seeing similar results. And that's what's causing the quality bar to rise. A year from now, people just aren't gonna Wanna pay for what was acceptable two years ago. Now, of course, that doesn't mean that using AI automatically improves the quality of your work. Most of the work we see done by AI today is still low quality. My point is, knowing that AI was used in the work tells you nothing about the quality. However, if you're not int...

Public Insight Cards

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AI does not automatically improve work quality, but with the right structure, context, and instructions it can raise the quality bar for audits, strategy, websites, and content.

AI quality / process design · asserts

If you think the main advantage of using AI is that it allows you to do the same work more efficiently, you're missing the biggest opportunity right now. And this was actually a mistake I made for the first few years after ChatGPT came out. It was immediately clear to me that we were approaching a world where AI could do the work as well as a human could....

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