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If you are ignoring this, your website is never going to rank on Google. I've easily audited over 100 websites, and this is the most common issue. And it's the number one thing to optimise to give you the best result. This website is trying to rank for a super competitive keyword. I'm actually gonna show you how competitive. Thousand searches per month, 55% keyword difficulty. It's not easy to rank for. And sure, they've done a load of content work to try and target it. Don't get me wrong, it's bad content work. The grammar's not right, but we haven't got time to get into that. That's not the main thing. We need to talk about the meta title. This is the first thing that Google is analysing about your page. And it doesn't just feature in the browser tab, it's also featured in search result. And everyone in the organic listings have it in their meta title. This site doesn't even kind of

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