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Nobody realizes what's happening behind the scenes with large language models. Everybody thinks they get their information from their training data. When you put in a prompt, they usually do a search. Perplexity, for example, shows itself doing the searches...
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Public Evidence Excerpt
iNobody realizes what's happening behind the scenes with large language models. Everybody thinks it gets its information from its training data. When you put in a prompt, it does a search using perplexity. Here we see the searches. This is where it goes deeper. It does something called ground and queries based off what it learns from its original search. It will follow up, then do searches into the brands that it learned about. So if you're asking it to recommend you a product, it will start with a very broad search, then go deeper into the brands that it found. This is why you need to make sure there are good things floating around about your brand on the internet. Take your reviews, put them on YouTube, put them on Facebook. These are the most clicked websites in Google search: YouTube, Reddit, Facebook, Instagram, TikTok, X. Put positive stuff out there about your brand using the la
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Nobody realizes what's happening behind the scenes with large language models. Everybody thinks it gets its information from its training data. When you put in a prompt, it does a search using perplexity. Here we see the searches. This is where it goes deeper. It does something called ground and queries based off what it learns from its original search. It will follow up, then do searches into the brands that it learned about. So if you're asking it to recommend you a product, it will start with a very broad sea...
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