Not every business should be paying for SEO. It depends on 3 things — and most people don't think about the second one. #SEO #MarketingTips #SmallBusiness #DigitalMarketing
Should you be doing SEO for your business? The short answer is almost certainly yes. I think the better question is, how much should you be investing in SEO? Essentially, every business should have a website. The titles of the pages on those website should match what people are searching for when they're in need of your product or service. If you're a local business, you should have a Google Business Profile. You should completely fill out that profile and you should get reviews. I would consider all of this SEO, but none of it requires a big investment. So again, the real question is, how much should you invest in SEO? The main factor here is going to be how established is your brand. More established you are. In other words, the higher your revenue, the more well known you are in your industry. The more established your authority is online, the higher that ROI is gonna be on your SEO
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Should you be doing SEO for your business? The short answer is almost certainly yes. I think the better question is, how much should you be investing in SEO? Essentially, every business should have a website. The titles of the pages on those website should match what people are searching for when they're in need of your product or service. If you're a local business, you should have a Google Business Profile. You should completely fill out that profile and you should get reviews. I would consider all of this SEO...
e more effective for you. And the third and smallest factor is how competitive your space is. If your direct competitors are larger, more established brands who are maybe investing more in SEO, it's going to be harder. The reason this is the smallest factor is because all forms of marketing are gonna be harder in that case. And as we move towards AI Search, it's getting easier and easier to compete in these competitive spaces as long as you can carve out some niche where you're still seen as number one. So again...
t nonetheless unpredictable. But also, you don't have to be as patient as you used to be. We're seeing results in AI search much faster than we did in traditional search. Instead of having to wait six to 12 months to know if it's working, now it's more like three months. But if you can't afford to take on that risk or to wait three months if you need customers right now, you're probably better off putting your money in advertising now. Of course, you don't have to choose. Like I said in my last videos, you can d...
Public Insight Cards
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SEO ROI depends on brand establishment, whether customers search for the product/service, and competitive context; brand-new startups may be better served by ads/social before heavy SEO retainers.
SEO investment criteria · asserts
Should you be doing SEO for your business? The short answer is almost certainly yes. I think the better question is, how much should you be investing in SEO? Essentially, every business should have a website. The titles of the pages on those website should match what people are searching for when they're in need of your product or service. If you're a loc...
Every local business should have a website with page titles matching searched services, a complete Google Business Profile, and reviews before heavier SEO spend.
Local SEO basics · asserts
Should you be doing SEO for your business? The short answer is almost certainly yes. I think the better question is, how much should you be investing in SEO? Essentially, every business should have a website. The titles of the pages on those website should match what people are searching for when they're in need of your product or service. If you're a loc...
AI search may show results faster than traditional SEO, with claimed feedback cycles closer to three months instead of six to twelve months.
AI search timing / expectations · asserts
t nonetheless unpredictable. But also, you don't have to be as patient as you used to be. We're seeing results in AI search much faster than we did in traditional search. Instead of having to wait six to 12 months to know if it's working, now it's more like three months. But if you can't afford to take on that risk or to wait three months if you need cust...
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