"Google Ads and SEO compete with each other" — here's why that's wrong. 20% click ads, the rest don't. Two different audiences. Full breakdown 👆 #GoogleAds #SEO #DigitalMarketing #PPC
Should you run Google Ads or should you do SEO? I started talking about this in yesterday's video, but this is a common misconception. A lot of people have this idea that if you run Google Ads and do SEO, you're competing with yourself, and I just want to talk about why that's not the case. Now, of course, the primary goal of Google Ads and SEO is the same. It's to show up in Google search results. And so it makes sense that a lot of people ask me if I'm already ranking in the organic results, why would I also pay to show up in the sponsored results? This is a natural concern that you're gonna end up paying for a click that you would have gotten anyways if you weren't running ads. If you don't know, when you run Google ads, you pay about two to five dollars every time someone clicks on the ad. However, think about this from the perspective of the searcher. Someone searches for your pro
Related Passages
i
These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Should you run Google Ads or should you do SEO? I started talking about this in yesterday's video, but this is a common misconception. A lot of people have this idea that if you run Google Ads and do SEO, you're competing with yourself, and I just want to talk about why that's not the case. Now, of course, the primary goal of Google Ads and SEO is the same. It's to show up in Google search results. And so it makes sense that a lot of people ask me if I'm already ranking in the organic results, why would I also p...
s looks does change a little bit with AI Search results, but the core principle is the same. If you don't know, in AI Results, the sponsored ads are still clearly labelled. In that case, many users will still ignore the ads, but others won't. The main difference with the AI Response is that many people will see the organic response and the ads. So in that case, ranking organically can also prove the likelihood that someone clicks your ad or converts after clicking your ad. I will have to see how ads and AI Respo...
y a lot less per click than they have to for those terms. In that situation, the best decision isn't quite so obvious, but my recommendation is just to check if Google is showing ads on your own brand's name. And if they are, it's probably worth spending a couple dollars a day to protect it. The main point I'm trying to make though, is you shouldn't be trying to decide between Google Ads and SEO. You don't have to pick one or the other. In yesterday's video I talked about whether or not Google Ads is worth it fo...
Public Insight Cards
i
Google Ads and SEO are not automatically competing with each other because some users click sponsored results while others skip to organic results.
Paid search + SEO / channel overlap · asserts
Should you run Google Ads or should you do SEO? I started talking about this in yesterday's video, but this is a common misconception. A lot of people have this idea that if you run Google Ads and do SEO, you're competing with yourself, and I just want to talk about why that's not the case. Now, of course, the primary goal of Google Ads and SEO is the sam...
In AI search results, sponsored ads may remain clearly labelled, while organic AI recommendations can influence whether users click or convert from ads.
AI search / ads + organic · asserts
s looks does change a little bit with AI Search results, but the core principle is the same. If you don't know, in AI Results, the sponsored ads are still clearly labelled. In that case, many users will still ignore the ads, but others won't. The main difference with the AI Response is that many people will see the organic response and the ads. So in that...
Brand-name ads may cannibalize organic clicks, but can be justified if competitors are bidding on the brand and stealing confused users.
Brand search / ad defense · asserts
s looks does change a little bit with AI Search results, but the core principle is the same. If you don't know, in AI Results, the sponsored ads are still clearly labelled. In that case, many users will still ignore the ads, but others won't. The main difference with the AI Response is that many people will see the organic response and the ads. So in that...
We use necessary cookies to run the site and optional cookies to understand what pages are useful. You can accept all, reject non-essential cookies, or manage preferences.
